

Caring to the End: Inside Endeavor’s Compassionate Approach
In this episode of Phoenix Business Radio, Karen Nowicki is joined by Sandy Smith and Dave Rodgers with Endeavor Hospice. Together, they stress the vital role of hospice care, breaking down misconceptions and shining a light on the genuine, compassionate approach that sets Endeavor Hospice apart.
Sandy and Dave also share the unique services and structure offered by Endeavor Hospice, including personalized care, getting more medical professionals involved, and offering a safety net of support that goes above and beyond. Whether it’s palliative care or the convenience of Endeavor Care Now for short-term assistance, they’ve got it covered. Through it all, the essence of Endeavor shines through—a team devoted to providing not just medical care, but genuine comfort and compassion to those in their final journey.

Endeavor Hospice is a family-owned hospice founded after the owners own family experience with end-of-life care. Every patient is treated with the love and care that a family member would offer. Endeavor Hospice weaves this philosophy into the very fabric of their services, creating an atmosphere of trust and compassion.
Endeavor Hospice is part of Endeavor Home Care Group which is made up of Endeavor Hospice, Endeavor Home Care , and Endeavor HCBS. Each division is tied to the same mission which is “To Serve and Enrich the Lives of their Patients, their Staff, and the Community”.
Endeavor Home care serves the senior community by providing a variety of non-medical care services including assisting with activities of daily living, transportation, companionship and much more.
Sandy Smith was born and raised in Tempe, AZ and moved to Seattle, WA after high school to attend UW. She stayed in Seattle for 14 years then returned to AZ where she met her husband.
Sandy has a step daughter and an 18 year old son who is graduating high school and attending ASU, and just broke state record for his DMR race at RMHS. She has had a few start up companies of her own and is helping the hospice side of Endeavor grow.
Sandy loves gardening, football, and quality time with her family.
Dave Rodgers started working in a motorcycle shop in California at the age of 13. He was a Pro Motocross Racer from 1969-1972, then led and built companies for 30 years.
In 2000, he transitioned into merger & acquisitions, with a private equity group before doing his own deals.
After the loss of his wife in 2013, Dave was too young to retire, but felt inspired to do something other that just make money again. After a few more personal experiences with loved ones, he was inspired to help others through the challenges of their later years. Endeavor Home Care Group was launched in 2015 to be a company based on serving others.










Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked-from-scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to 


Jackie Wargo has 14 years’ experience with helping families. Her background includes extensive medical knowledge and an education in Psychology.
Krystal Naegle is one of three women who run Jubilee. They have backgrounds in Nursing, Administration, management, Medical Equipment and Business making a great well rounded team of ladies who have grown up with a heart and passion for the elderly and serving others.








Originally from Ohio, Anissa Groves attended the University of Toledo, earning a degree in Science Education with a minor in Psychology. Graduating in 1992, in a tough job market, Anissa decided to pursue a Masters Degree in Social Work at Arizona State University. After thirteen years in Phoenix, Anissa decided to move to Atlanta to be close family.

Ann Serrie is a native of New York City. When she was old enough for the novelty of cold weather and snow to wear off, she promptly moved to Atlanta! J At the age of 12, Ann’s grandmother told her that she didn’t want to die in a hospital. She continued to repeat this message for 20 years. Ultimately, Ann’s grandmother received the benefits of hospice, and died peacefully in her own home. This forever marked Ann, and caused her to begin volunteering at Hospice Atlanta nearly 20 years ago. Five years ago, after 13 years of volunteering, Ann was asked to join the Hospice Atlanta staff. Today she is the Direct of Volunteers at Hospice Atlanta, and loves every minute!













