image Archives - Business RadioX ®

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

May 5, 2025 by John Ray

North Fulton Business Radio

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

00:00 /

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots (North Fulton Business Radio, Episode 868)

In this episode of North Fulton Business Radio, host John Ray welcomes Sarah Adams, founder of Blue Chip Branding & Headshots. Sarah shares her journey from college photographer to personal branding expert, explaining how a single headshot can transform how professionals present themselves. She discusses what most people get wrong about headshots, why branding matters in visual presentation, and how subtle changes in posture or expression can shift perception. With a background in marketing, Sarah brings a unique approach that blends creativity, strategy, and confidence-building. Whether you are a business owner, executive, or professional looking to elevate your image, this conversation will change how you think about being seen.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Sarah Adams, Blue Chip Branding & Headshots

Sarah Adams

Sarah Adams owns Blue Chip Branding & Headshots, a photography studio that specializes in standout professional headshot photography for individuals and companies.

With a background in digital marketing, Sarah founded her business in 2022 with the belief that human connection is the number one factor that affects business success. Today, Sarah marries her photography and marketing expertise by crafting images that send the right message to each client’s intended audience.

Outside the studio, Sarah loves spending time outdoors with her husband and young daughter. She is a graduate of the University of Georgia and is on a mission to become Atlanta’s most well-known and trusted headshot photographer.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
00:27 Guest Introduction: Sarah Adams from Blue Chip Branding & Headshots
02:14 Sarah Adams’ Journey into Photography
05:04 The Importance of Headshots in Personal Branding
07:30 Sarah’s Unique Approach to Photography Sessions
10:07 John Ray’s Personal Experience with Sarah’s Photography
11:39 Making Clients Comfortable During Photo Sessions
18:10 Building Confidence in Photo Sessions
18:30 The Role of Collaboration in Photography
19:46 Understanding the Client’s Perspective
20:38 The Value of a Professional Headshot
23:46 The Aspirational Aspect of Headshots
27:03 When to Refresh Your Headshot
29:35 Connecting with Clients During Photo Sessions
34:19 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Arlene Stearns, The ImageUp™ System

October 17, 2022 by John Ray

North Fulton Business Radio

Arlene Stearns, The ImageUp™ System

00:00 /

Arlene Stearns, The ImageUp™ System (North Fulton Business Radio, Episode 551)

Arlene Stearns, the owner of The ImageUp™ System, was the guest on this edition of North Fulton Business Radio. She detailed the way her system works, how appearance impacts perception, how to dress to enhance your natural beauty, the importance of color, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

The ImageUp™ System

Is your image a deficit or an asset? Engaging ImageUp™ is one of the best investments you can ever make, producing returns for years to come.

It takes less than a second to make a lasting first impression, which can change the entire course of your business life. Your image makes a powerful statement about your capability and credibility and impacts your career and lifestyle.

A study called “Work Your Image: The Importance of Appearance on the Job”, reported that 76% of participants agreed that a woman’s appearance affects whether she is taken seriously, asked to participate in meetings with upper management, or is well regarded by colleagues and supervisors. 64% believed appearance plays a significant role in raises and promotions.

ImageUp™ is customized to help you discover and express your personal style – a style that is polished, reflects a healthy, confident sense of well-being, and a positive outlook. Your image is more than a reflection in the mirror; it represents who you truly are, your best self.

Arlene Stearns, CEO of ImageUp™, believes it is your turn to look and feel fabulous. It’s your turn to have the life and career you love! ImageUp™ – it’s your turn NOW!

Company website | Instagram | Facebook

Arlene Stearns, Owner, The ImageUp™ System

Arlene Stearns is a leading image consultant, artist, and public speaker, who helps those who want to uplevel their income to make an impact in the world. She creates a distinctive personal style for entrepreneurs and professionals that boosts their confidence and revenue.

As the founder of The ImageUp System, she guides her clients to cash in on lucrative opportunities they’ve previously missed by enhancing their appearance, presence, and image. The comprehensive system addresses all aspects of the client’s inner and outer persona, so the brilliance on the inside radiates on the outside, too.

With almost 20 years in the fashion industry, and as a recipient of four national awards, Arlene understands the powerful connection between how you look and your success. Her proven system helps men and women look like a leader, so they are paid like a leader. Arlene lives in Atlanta with her husband Randy and has a grown son.

When she is not working with a client, you’ll find her in her garden, painting with watercolors, or traveling the world. Her goal of visiting every state and continent is almost a reality! You’ll also find her as the ImageUp System on all social media.

Questions and Topics in the Interview:

Why did you start ImageUp?
What is your background in fashion?
What is the difference between fashion and style?
Many people want to lose weight before they buy new clothes. Does that make sense?
Can you look professional and be comfortable at the same time?
Isn’t it expensive to buy a new wardrobe?
How does your appearance impact your income?
Can the way you dress impact other areas of your life?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked-from-scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Wayne Baxter and Joe Dreher with Monkey Wrench Brewing, Anna Hopkins with Elevated Image and Connie Catalano with 31 Training

March 12, 2015 by Mike

Gwinnett Business Radio

Wayne Baxter and Joe Dreher with Monkey Wrench Brewing, Anna Hopkins with Elevated Image and Connie Catalano with 31 Training

00:00 /

Gwinnett Business Radio - March 12, 2015 — Steven Julian, Wayne Baxter, Joe Dreher, Connie Catalano, Anna Hopkins, Mike Sammond

Wayne Baxter & Joe Dreher/Monkey Wrench Brewing

Monkey Wrench Brewing Co (MWB) is a craft brewery in planning for Gwinnett County, GA. This new microbrewery is launching as a result of the dreams and inspiration of a local home brewer Wayne Baxter and his fellow home brew friends. Now his team is taking this backyard operation to the big leagues and preparing plans for construction and launch of a new local brewery.

Baxter has been perfecting recipes for the past 17 years, collecting multiple awards along the way for beers like the Very Merry Monkey Ale. To compliment these proven products, Monkey Wrench boasts a powerful communications and marketing team led by in-house creative professional Joe Dreher plus sales expertise from local retail/distribution specialist Ashton Cheatham. Monkey Wrench Brewing has a rapidly growing social media following and has promoted at beer festivals across the state of Georgia for the last three years.

Monkey Wrench Brewing will handcraft Baxter’s delicious beers in limited, 30 barrel batches to begin. With a diverse portfolio of beers, spanning from IPA’s to Belgian Blondes to Imperial Stouts, the team plans to produce a staple of year-round selections along with special seasonal releases. Follow their start up progress as they “Wrench It UP a Notch” later this year with construction of a new brewery and fun tasting room.

Anna Hopkins/Elevated Image

Elevated Image specializes in helping female business owners and executives look great, feel great, and love their wardrobe. We work with clients to create a personalized style that brings together her life, her personality, and her physical features. Having a personalized style means that she not only looks great, but she is comfortable and confident in her new look. Her style is not only flattering, it is authentic to who she is as a person. Elevated Image offers a variety of services from closet edits, to teaching you how to dress your best, to full service personal shopping

Connie Catalano/31 Training

While working for a large training company, Connie Catalano ventured out to her clients to help them find answers to their business challenges only to hit a wall time after time with decreasing budgets. She would walk away thinking if only they could find some programs that met their immediate need and met their budgets as well!

After multiple attempts to work out some programs with her employer, there was no budging on prices and time after time she was walking away from companies who needed training. She had a client that she worked with years earlier who told her a story about how they started their company on the idea that they could lower their expenses and lower their prices and offer the exact same product as the bigger companies. They became successful overnight and managed to provide good paying jobs to many people. The success of this company never left Connie’s mind!

After much study and research, Connie started 31 Training and found a way to offer incredible training programs for less then half of what larger companies were charging and with more condensed sessions for quick results.

Elizabeth Gordon interviews Cheryl Lampard – Founder of Style Matters International

February 6, 2010 by angishields

Cheryl Lampard is the founder and principal consultant of Style Matters International based in London, England, with offices in Naples, Florida as well.

She has over twenty years of experience working with some of the world’s leading multi-national corporations such as Curves Women’s Fitness Centres, British Telecom, and Hong Kong & Shanghai Banking Corporation (HSBC), in addition to running her own fashion textile and retail business.

Cheryl is an Affiliate Member of The Federation of Image Consultants, and holds the International Make-up Association’s Diploma from the London School of Beauty & Make-up.
In this Chic Perspective, Elizabeth finds out from Cheryl how to make your image as chic as possible. According to Cheryl, 10 seconds is all it takes to make a first impression: ten seconds that could change your life – or not.

Cheryl gives valuable pointers on how to dress for success.

Learn the biggest mistakes people make in their appearance, what different color choices say about you and how to shop more effectively and efficiently.

Learn how to maximize your wardrobe and use different styles to make the right impression.

If you’ve ever been curious about what your clothes say about you in terms of your power, your approachability or your confidence level and how to improve in each of those areas, you won’t want to miss this information packed interview.