Building a Business Through Acquisitions, with Joe Noonan, Inside EDGE Consulting (The Exit Exchange, Episode 19)
In this episode of The Exit Exchange, Joe Noonan joins host John Ray to offer a reprise of the story he shared during a recent XPX Atlanta lunch session on building a business through serial acquisitions. They discuss Joe’s evolution from co-owning a printing company to becoming a successful Proforma franchise owner. Key points include strategies for effective business acquisitions, the impact of choosing the right partners, and leveraging business resources like brokers and wealth advisors. Joe also emphasizes the importance of maintaining strong customer relationships and the role of expert coaching in avoiding common business pitfalls. Highlights include personalized acquisition tactics, strategic pricing, and the collaborative support available through XPX Atlanta.
The host of The Exit Exchange is John Ray, and the show is produced by John Ray and the North Fulton affiliate of Business RadioX®. John Ray and Business RadioX-North Fulton are Gold Sponsors of XPX Atlanta.
Joe Noonan, Inside EDGE Consulting
Joe Noonan is the Head Coach at Inside EDGE Consulting, where he specializes in empowering CEOs, sales leaders, and entrepreneurs to refine their go-to-market strategies and address challenges in sales and leadership. With a mission to “cure sales and leadership pain,” Joe leverages his expertise as a certified professional speaker and sales coach to provide impactful training and guidance. His approach focuses on building strong team cultures and fostering determination among team members, which he effectively communicates through engaging content on platforms like LinkedIn.
With extensive experience in sales and leadership coaching, Joe has developed tailored programs that address common pain points within organizations, ensuring they achieve sustainable growth. His commitment to continuous learning is reflected in his professional credentials, and he actively contributes to community initiatives as a board member for various organizations.
Joe’s dedication to enhancing organizational effectiveness makes him a valuable asset for businesses seeking to elevate their leadership capabilities and sales strategies.
Topics Discussed in this Episode
00:00 Introduction to The Exit Exchange
00:30 Meet Joe Noonan: Business Acquirer and Seller
01:52 Inside EDGE Coaching: Empowering Leaders
03:04 The Journey of Unlimited Printing
03:32 Lessons from Business Partnerships
06:21 Transition to Proforma Franchise
09:14 Acquisition Strategies and Sales Tactics
15:51 Marketing to Solopreneurs
16:55 Deal Structure Insights
20:34 The Role of Business Brokers
21:53 Identifying Red Flags
23:01 Financials and Due Diligence
24:47 The Value of Acquisitions
27:33 The Importance of Advisors
29:15 Final Thoughts and Contact Information
The Exit Planning Exchange Atlanta
The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.
Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their Vision: To fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.
The host of The Exit Exchange is John Ray, and the show is produced by the North Fulton affiliate of Business RadioX® in Alpharetta. The show archive can be found by following this link.
John Ray and Business RadioX North Fulton are Gold Sponsors of XPX Atlanta.
