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Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions

March 25, 2024 by John Ray

Dan Gladding, Vested HR Solutions
North Fulton Business Radio
Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions
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Dan Gladding, Vested HR Solutions

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions (North Fulton Business Radio, Episode 756)

On this edition of North Fulton Business Radio, host John Ray welcomed Dan Gladding from Vested HR Solutions, a PEO (Professional Employer Organization) that provides a suite of outsourced HR services. Gladding shared his journey in the HR industry, focusing on the growth and challenges faced by businesses across Georgia and beyond. The discussion covered a wide range of topics, including the complexities of employee benefits, health insurance, compliance issues, and the impact of remote work. Gladding highlighted the importance of understanding and navigating the evolving HR landscape for small to medium-sized businesses, emphasizing tailored HR solutions and the value of a comprehensive HR partner in fostering business growth and employee satisfaction.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Dan Gladding, Vested HR Solutions

Dan Gladding is a Senior Business Development Manager with Vested HR Solutions.

Vested HR is committed to providing clients with tailored Human Resource and Risk Management solutions that will enable them to focus on the success of their businesses.

Vested HR SolutionsIn 2019, an entrepreneur set out to solve a frustrating problem consistently seen throughout the payroll industry: a lack of compassion and understanding when it comes to the real humans behind a company’s operations.

From that, Vested HR’s “human-focused” approach was born. When you contact Vested HR, you’ll never speak to a recording or an answering machine. They believe in a real, honest, old-fashioned connection with a live human being who personally knows you and your staff.

From the start, thier business consultants take time to learn the ins and outs of your company and strategize ways to promote growth for you. At Vested HR, they understand that your most valuable investment is your people.

Vested HR has a diverse staff of seasoned professionals with over five decades of leadership in the PEO industry. Their top priority is always to maintain an unbeatable level of customer support, transparency, and knowledge on the latest compliance and regulatory changes within the payroll and HR industry.

Dan Gladding LinkedIn | Connect with Vested HR Solutions:  Website | LinkedIn | Instagram | Facebook | YouTube

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Dan Gladding from Vested HR Solutions
01:36 Exploring the World of Outsourced HR with Vested HR
02:03 The Personal Journey into HR: Dan Gladding’s Story
02:40 Understanding Professional Employer Organizations (PEO)
03:00 The Benefits of Partnering with a PEO
04:35 Navigating Health Insurance Choices for Businesses
07:00 Attracting and Retaining Talent with Competitive Benefits
09:32 The Importance of Compliance in HR
17:13 Remote Work: Adapting to New Norms
19:25 Vested HR Solutions: Serving Businesses Nationwide
22:42 Success Stories and How to Connect with Vested HR
25:24 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Dan Gladding, health insurance, HR Solutions, John Ray, North Fulton Business Radio, Outsourced HR, payroll, peo, professional employer organization, remote work, Vested HR, Vested HR Solutions

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

March 25, 2024 by John Ray

Anthonia Berry, Strategy Academy
North Fulton Business Radio
Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy
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Anthonia Berry, Strategy Academy

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

North Fulton Business Radio host John Ray welcomed Anthonia Berry, Strategy Academy, to share how she helps attorneys thrive as legal entrepreneurs. Anthonia shared her insights on the challenges attorneys face when establishing their own law practices, especially post-COVID-19. With over 18 years of experience in legal marketing and business strategy for law firms, Anthonia discussed the importance of niche specialization, strategic marketing, case management software, and the crucial aspects of building a personal brand. She highlighted how Strategy Academy’s course, designed as an eight-module roadmap, helps attorneys navigate these challenges, from understanding their target audience to efficient practice management. Anthonia further elaborated on the significance of strategic planning and shared a success story to illustrate the transformation of an attorney’s practice through her guidance. She emphasized the necessity of viewing a law practice as a business and the impact of strategic marketing and specialization in achieving success.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Anthonia Berry, Strategy Academy

Anthonia Berry, Founder, Strategy Academy
Anthonia Berry, Founder, Strategy Academy

Anthonia Berry is a seasoned professional with more than 18 years of hands-on experience in marketing and business development within the legal sector. Her career spans across both domestic and international landscapes, providing her with a rich understanding of the nuances and intricacies of law firm operations.

Throughout her career, Anthonia has been instrumental in partnering with law firms of all sizes, assisting them in not only establishing their practices but also nurturing their growth into thriving entities. Having collaborated with legal practices ranging from small boutique firms to large multinational conglomerates, Anthonia has amassed a wealth of insights into the diverse needs and challenges faced by lawyers at different stages of their careers.

Her breadth of experience encompasses a wide array of practice areas, allowing her to offer tailored guidance to attorneys venturing into various specialties within the legal field. Anthonia’s dedication to the success of her students is evident in her meticulous attention to detail and her commitment to delivering value-packed content.

Strategy AcademyThrough Strategy Academy, she aims to demystify the process of starting a law firm, providing aspiring attorneys with the guidance, tools, and resources they need to confidently embark on their entrepreneurial journey. With Anthonia at the helm, Strategy Academy is not just a course; it’s a testament to her unwavering dedication to empowering legal professionals and transforming their dreams of entrepreneurship into reality.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:25 Introducing Anthonia Berry from Strategy Academy
01:44 The Evolution of Strategy Academy and Its Impact on Law Practices
04:01 Why Specialize in Legal Marketing and Business Strategy?
06:26 The Challenges of Big Law and the Journey to Solo Practice
10:22 Strategy Academy: A Comprehensive Guide for Aspiring Solo Practitioners
18:43 The Importance of Software in Managing a Law Practice
22:12 Marketing Strategies for Law Firms: Finding Your Niche
24:48 Inside Strategy Academy: Course Details and Success Stories
33:54 Connecting with Anthonia Berry and Strategy Academy
35:00 Closing Remarks

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Anthonia Berry, big law, business strategy, John Ray, law firm marketing, legal business development, North Fulton Business Radio, Strategy Academy

Leveraging Technology Strategically, with James Brighton, TMG

March 22, 2024 by John Ray

James Brighton, TMG
North Fulton Business Radio
Leveraging Technology Strategically, with James Brighton, TMG
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James Brighton, TMG

Leveraging Technology Strategically, with James Brighton, TMG (North Fulton Business Radio, Episode 754)

James Brighton with TMG joined host John Ray on this episode of North Fulton Business Radio to discuss critical aspects of technology management and optimization in business. James offered insights on assisting businesses in optimizing their IT spending and making strategic technology purchases, especially in the wake of tightened budgets post-COVID-19. James shared how vendors manipulate the technology purchasing process to their advantage and how TMG approaches this by being customer-centric and agnostic to solutions. James highlights major technology themes like cybersecurity, detailing the magnitude of the threat and the common pitfalls companies face, such as unpreparedness and ego. He also touches upon the challenges of cyber insurance policies becoming more restrictive and expensive due to the rising prevalence of cybercrime. The episode wraps up with James expressing skepticism about the widespread applicability of AI for businesses outside the Fortune 50, due to resource constraints.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

James Brighton, Technology Solutions Advisor, TMG

James Brighton is a Technology Solutions Advisor with TMG, formerly The McCracken Group.

TMG serves as a technology acquisition partner for their clients by engaging with and helping organizations and IT leaders understand all the disruptive technologies that exist today. TMG challenges the status quo of “traditional” VAR’s, ISV’s, and technology resellers. As an organization, they continually train and search for what is trending, where the markets are going, and what types of technologies are emerging—from cloud to cybersecurity to next-gen connectivity like SD-WAN.

The laser-focused role that TMG fills with their clients is to enable better technology purchasing decisions using proprietary tools, impartial and neutral research, and client consultations coupled with TMG’s comprehensive engineering experience. The client experience is continued from the purchasing decision through their complete care, starting with contract negotiation, solution implementation, and total life-cycle management with project management and full in-house Tier 1 support included. TMG’s clients look to them to bring clarity and understanding through their exhaustive analysis, purchase guidance, and vendor management to offer business solutions.

James Brighton LinkedIn | Connect with TMG:  Website | LinkedIn | Instagram | Facebook | X (Twitter)

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:24 Introducing James Brighton from TMG
01:31 Optimizing IT Spend and Strategic Technology Purchasing
02:24 James Brighton’s Unexpected Journey into Tech
04:55 The Importance of Being Customer-Centric in Tech Consulting
06:43 Navigating the Complex World of Technology Purchasing
13:43 The Alarming Reality of Cybersecurity Threats
18:37 The Growing Challenge of Cyber Insurance and Compliance
21:50 AI in Business: Hype vs. Reality
24:58 Who Benefits from TMG’s Services?
28:32 How to Connect with James Brighton and TMG
29:17 Closing Thoughts

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: AI, cybersecurity, James Brighton, John Ray, North Fulton Business Radio, Technology, Technology Solutions, TMG

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

March 20, 2024 by John Ray

Bernadette Harris, The BTB Advisory Firm
North Fulton Studio
From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm
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Bernadette Harris, The BTB Advisory Firm

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified fraud examiner dedicated to aiding small businesses. Her narrative includes navigating the successes and challenges of entrepreneurship, the pressure that built up over the years, how the pandemic amplified that pressure, and a health scare that led to a pivotal decision to drastically cut down her client list. Bernadette also discussed her transition towards a CEO role, moving out of day-to-day operations, and her move to Mérida, Mexico, to live as an expat. This move, she emphasized, was a crucial step in reshaping her business to focus on providing comprehensive services to a curated list of clients, significantly contributing to her firm’s evolution and her personal rejuvenation.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Bernadette L. Harris, Founder and CEO, The BTB Advisory Firm

Bernadette L. Harris is the CEO and Forensic Accountant at The BTB Advisory Firm, a small business accounting firm focused on helping entrepreneurs make confident financial decisions and propel their businesses forward. With over 20 years of experience, she has helped numerous small business leaders gain a handle on their finances, understand their financial picture, and positively impact their bottom line.

Bernadatte is not only an award-winning tax and forensic accountant, but she is also a bestselling author and keynote speaker. She holds an MBA from Keller Graduate School of Management and an MS from Carlow University. Her professional certifications include Certified Fraud Examiner and QuickBooks Certified ProAdvisor.

Bernadette is passionate about empowering small business owners with financial literacy and expertise. Through her firm, she provides high-quality financial data, advice, and strategies to help clients make informed decisions and achieve long-term success. Her clients praise her ability to ease their fears, help them understand their financial picture, and positively impact their profits.

With a strong educational background, professional certifications, and decades of experience, Bernadette has established herself as a trusted advisor and advocate for small business owners seeking financial guidance and growth.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey with Bernadette Harris
01:44 The Evolution of Bernadette’s Accounting Firm
04:02 Navigating the Pandemic: Challenges and Growth
06:14 A Personal Health Crisis Leads to Major Changes
10:43 Strategic Business Shifts and Becoming an Expat
15:44 The Difficult Decision to Let Go of Clients
20:46 Revamping the Team and Embracing Remote Work
22:59 Embracing Remote Work and Flexibility
24:07 The Power of Location Independence
25:59 The Role of Coaching in Business Transformation
28:40 Stepping into the CEO Role: A New Leadership Paradigm
32:33 Navigating Business and Personal Growth from Mexico
38:23 Envisioning the Future: Business Evolution and Client Relationships
42:21 Connecting with Bernadette
43:17 Closing Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a service practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at a price that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: advisory services, Bernadette Harris, BTB Advisory Firm, CPa, expat, John Ray, Mexico, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

What is The Generosity Mindset™?

March 19, 2024 by John Ray

What is The Generosity Mindset™?
North Fulton Studio
What is The Generosity Mindset™?
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What is The Generosity Mindset™?

What is The Generosity Mindset™?

Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others’ needs and cultivating empathy, compassion, and collaboration leads to personal and business success. Ray critically examines negative self-defeating mindsets like imposter syndrome and scarcity mindset, proposing that success stems from a generous approach to client relationships and service. He argues that basing service pricing on the value that customers perceive rather than the service provider’s assessment of value improves client relationships, business growth, and pricing.

This episode was adapted from the November 16, 2023 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Welcome to the Price and Value Journey
00:19 The Genesis of The Generosity Mindset
02:01 Exploring the Generosity Mindset
02:48 Applying the Generosity Mindset in Business
04:31 The Generosity Mindset: A Path to Better Pricing
06:45 The Irony and Impact of the Generosity Mindset
08:20 Introducing The Generosity Mindset Book
08:41 How to Connect and Learn More

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Author, John Ray, Price and Value Journey, professional services firms, professional services providers, The Generosity Mindset, The Price and Value Journey

Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter

March 13, 2024 by John Ray

Bruce Pulver
North Fulton Business Radio
Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter
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Bruce PulverEmbracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter (North Fulton Business Radio, Episode 752)

On this edition of North Fulton Business Radio, host John Ray welcomed Bruce Pulver, author of Above the Chatter, Our Words Matter. Bruce shared his journey from a corporate career to founding Pulver Performance Solutions, through which he guides companies and teams to realize incremental improvement through the power of words and communication. Bruce offered personal experiences of resilience and growth, leading to his mission of helping individuals and organizations unlock their potential. He detailed his approach to addressing organizational challenges simply but effectively, promoting consistency and accountability within teams. Bruce also discussed his book, emphasizing the transformative power of words in personal development and corporate culture.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Bruce Pulver, Pulver Performance Services, and Author of Above the Chatter, Our Words Matter

Bruce Pulver is a catalyst for change, working with large and small companies as well as individuals and teams.

As “the WORD guy,” Bruce challenges audiences to take a transformative journey, demonstrating the incredible power that words hold in shaping our destinies. In the realm where language meets life, Bruce guides individuals to unlock their true potential through the deliberate use of words for individual and organizational growth.

Bruce’s Keynote and “WORDshop” messages resonate, leaving a lasting imprint on the hearts and minds of those who heed his call to harness the extraordinary power of their words using exercises, role play and case studies. Prepare to be inspired, motivated, and transformed as Bruce leads you on a journey where every word matters.

With every speaking engagement, Bruce makes time to visit and share his message in person or by donating his book to organizations serving others. To date, over 3,500 books and countless hours have been donated to hospitals, homeless shelters, veteran organizations, schools, and recovery centers of all kinds.

Website | LinkedIn | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Bruce Pulver: A Journey of Words and Empowerment
01:31 The Power of Words: Transforming Thoughts into Action
02:04 Bruce Pulver’s Personal Journey: From Layoff to Leadership
02:56 The Impact of Words on Minds
04:09 Applying Words to Drive Organizational Change
08:34 Simplifying Complex Challenges with a Single Word
17:27 The CIA Method: Commit, Incrementalism, Accountability
23:56 Success Stories and How to Connect with Bruce Pulver
27:54 Closing Remarks

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bruce Pulver, John Ray, keynote speaker, North Fulton Business Radio

The Art of Inspiring Sales Teams, with Adam Rojas, Bellmoore Consulting

March 6, 2024 by John Ray

Adam Rojas, Bellmoore Consulting
North Fulton Business Radio
The Art of Inspiring Sales Teams, with Adam Rojas, Bellmoore Consulting
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Adam Rojas, Bellmoore Consulting

The Art of Inspiring Sales Teams, with Adam Rojas, Bellmoore Consulting (North Fulton Business Radio, Episode 751)

Adam Rojas, Bellmoore Consulting, joined host John Ray on this edition of North Fulton Business Radio. Adam discussed the changing dynamics within the sales industry, emphasizing the need for salespeople and leaders to adapt and innovate. He stressed the importance of understanding customer needs, demonstrating value before disclosing price, and being able to adapt to changing market trends. Adam shared the success story of a training curriculum he developed for enterprise businesses, focusing on reaching out beyond IT departments. Adam’s approach to sales transformation involves inspiring sales teams, fostering innovation, and driving excellence.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Adam Rojas, Founder and Managing Partner, Bellmoore Consulting

Adam always had a passion for sales, starting with his first foray into entrepreneurship at age 6, when he sold logo pencils to his classmates to support his candy addiction. This continued throughout high school, when he sold everything from magazine subscriptions over the phone to space pens in a retail store. After college, Adam went to work for a technology company selling voice and internet services to small and medium-sized businesses. Over the next 25 years, Adam held numerous roles in direct sales, technical sales and sales management across numerous business segments before moving into sales training, focusing on sales skills, product training and sales leadership training.

Adam started Bellmoore Consulting in 2023 with the goal of bringing his experience and passion to enable you to achieve your vision for your business by developing success in your sales organization.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:15 Introducing Adam Rojas and Bellmore Consulting
01:34 The Mission and Approach of Bellmore Consulting
02:24 Adam Rojas’ Journey to Founding Bellmore Consulting
04:26 Challenges and Gaps in Sales Teams
07:50 The Importance of Being Insightful in Sales
16:36 The Role of Value in Sales
24:15 The Importance of Coaching in Sales
25:23 Success Story: Transforming a Tech Sales Team
28:34 Contact Information and Closing Remarks

 

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

 

 

Tagged With: Adam Rojas, Bellmoore Consulting, John Ray, North Fulton Business Radio, professional sales training, Sales, sales training

Booking Thought Leaders as Speakers and Amplifying Their Voices, with Jessica Lalley, Voices to Connect

March 6, 2024 by John Ray

Jessica Lalley, Voices to Connect
North Fulton Business Radio
Booking Thought Leaders as Speakers and Amplifying Their Voices, with Jessica Lalley, Voices to Connect
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Jessica Lalley, Voices to Connect

Booking Thought Leaders as Speakers and Amplifying Their Voices, with Jessica Lalley, Voices to Connect (North Fulton Business Radio, Episode 750)

On this special 750th edition of North Fulton Business Radio, host John Ray welcomed Jessica Lalley, founder of Voices to Connect. Jessica works with both thought leaders seeking to build their brand as speakers as well as organizations seeking speakers who do more than entertain. Jessica shared her entrepreneurial journey and how she developed Voices to Connect. She discussed how her firm equips thought leaders and speakers to effectively reach and resonate with organizations and nonprofits. The conversation shed light on the importance of pre- and post-event preparation for speakers and the need to present skills and content that contribute to lasting transformation in companies. Jessica shared several success stories, offering insights into how the right speaker can benefit organizations and their constituents. She also addressed the value of creating signature talks, developing a well-rounded bio, maintaining a consistent online presence for their professional advancement, and cultivating a serving attitude.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Jessica Lalley, Founder, Voices to Connect

Jessica Lalley, Voices to Connect
Jessica Lalley, Voices to Connect

“Opening doors, making connections & creating opportunities for respected executives, published authors, speakers and thought leaders around the world.” Jessica Lalley has a gift for connecting people and a passion to see people find their best fit in the Kingdom of God. She loves to help forge partnerships and connections where people who need to know each other come together.

Her agency, Voices to Connect, a strategic PR and marketing firm, stewards the influence of leaders at every stage of their careers to clarify their message, elevate their platform and accelerate their influence. This is done through coaching, consulting, brand strategy, speaking engagements, book launches, strategic connections and partnership development.

She has been on teams for Fortune 500 companies and start-ups, as well as leading fundraising and relationships for local and international non-profits and ministries. Serving at her alma mater, Clemson University, she is on the Marketing Advisory Board of the Business School and mentors students as well.

Jessica, from Atlanta, Georgia, is married with two college-aged children. Her areas of expertise include digital strategy, intentional networking and customizing out-of-the-box, results-oriented solutions. Jessica teaches business owners creative ways to market themselves and their companies in order to drive growth and increase loyalty from both employees and customers.

Website | LinkedIn | Facebook | Instagram | YouTube | Jessica on LinkedIn

Topics Discussed in this Interview

00:00 Introduction and Acknowledgements
01:31 Welcoming Jessica Lalley
01:43 Understanding Voices2Connect
02:49 The Journey to Starting Voices2Connect
04:39 The Importance of Serving Attitude
04:57 The Art of Representing Others
05:19 The Role of Faith in Leadership
07:08 The Importance of Employee Development
07:41 Working with Organizations for Lasting Change
10:24 The Role of Speakers in Organizations
10:36 The Challenges Organizations Face
14:53 The Journey of a Speaker
16:55 The Characteristics of Effective Speakers
20:48 The Impact of Speakers on Organizations
21:28 The Role of Voices2Connect in Speaker Development
26:19 The Importance of Networking and Collaboration
28:45 Conclusion and Acknowledgements

 

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Jessica Lalley, John Ray, North Fulton Business Radio, speaker agency, speaker coaching, Voices to Connect

Empowering Small Business Success, with John Constantino, Verizon Business

March 4, 2024 by John Ray

John Constantino, Verizon Business
North Fulton Business Radio
Empowering Small Business Success, with John Constantino, Verizon Business
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John Constantino, Verizon Business

Empowering Small Business Success, with John Constantino, Verizon Business (North Fulton Business Radio, Episode 749)

On this episode of North Fulton Business Radio, John Constantino, Vice President of Business Sales at Verizon Business, joined host John Ray to discuss the various services Verizon offers to small and medium businesses. This includes easing communication, digital cloud services, security services, and their flexible fixed wireless offering. Constantino underlined Verizon’s role as a consultant, not just a service provider. They focus on understanding their clients’ unique needs to provide valuable, customized solutions, rather than just selling products. He also highlighted Verizon’s commitment to customer relationships and the importance of face-to-face engagement to fully understand a client’s business challenges.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

John Constantino, Verizon Business

John Constantino is a results- and culture-driven technology executive with experience in creating and developing high performance direct and indirect sales organizations. With over 14 years of sales and technical leadership, he has developed a consistent record of success. John has held leadership positions responsible for multiple customer segments, including channel, small business, enterprise, and government sectors.

John Constantino, Verizon BusinessJohn is currently the Executive Director of Channel Sales and Strategy, responsible for the development and execution of the Verizon Business Group (VBG) channel strategies. He leads overall strategy and execution with VBG Channel programs of Indirect to Business, Outbound/Inbound Telemarketing Partnerships and Alt Channel Distribution. He also leads the Channel Sales organization focused on driving growth through different Partner models. John’s team focuses on developing and implementing programs that enhance partner experiences and grow profitable revenue underpinned by governance and compliance.

Prior to his current role, John served in sales leadership positions including as Executive Director of the Retail to Business and Indirect to Business Sales teams as well as the Data Security team for the South. His organization consisted of over 350 sales professionals across the South focused on servicing the Small Business segment. Previously, John served as the Director of Business Sales in the South Market where he led a team of sales professionals focused on acquiring new customers and growing the customer base in the medium business segment.

Originally from Peabody, MA, John and his family now reside in the greater Atlanta area. John holds a Bachelor of Science degree in Business Management from Westfield University. He also serves on the board of the North Georgia Habitat for Humanity.

LinkedIn

Verizon Business

Verizon Business (VBG) is a division of Verizon Communications. Verizon Business provides services and products for Verizon’s business and government clients. Regardless of the size of your business, agency or organization, you’re always on the lookout for the right partners. VBG’s industry insight, information, products and solutions help improve your outcomes, so you can grow and thrive.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:19 Introducing John Constantino from Verizon Business
01:47 John’s Role and Responsibilities at Verizon
02:26 John’s Journey and Career at Verizon
03:58 Challenges and Learnings in a Large Organization
06:17 The Importance of Customer Engagement
08:56 Verizon’s Approach to Business Sales
13:33 The Role of Cybersecurity in Business
17:18 The Flexibility and Growth Opportunities with Verizon
19:23 Success Stories and Final Thoughts
22:31 Conclusion and Farewell

 

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

 

 

 

 

Tagged With: cybersecurity, John Constantino, John Ray, North Fulton Business Radio, small business, Verizon, Verizon Business

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