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Coaching Women Entrepreneurs Towards Holistic Success, with Brooke Bailey, S. Brooke Bailey Coaching

March 1, 2024 by John Ray

Brooke Bailey
North Fulton Business Radio
Coaching Women Entrepreneurs Towards Holistic Success, with Brooke Bailey, S. Brooke Bailey Coaching
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Brooke Bailey

Coaching Women Entrepreneurs Towards Holistic Success, with Brooke Bailey, S. Brooke Bailey Coaching (North Fulton Business Radio, Episode 748)

On this episode of North Fulton Business Radio, host John Ray interviewed ICF certified coach Brooke Bailey. Brooke primarily serves women business owners, helping them transition from a frazzled state to a focused one in both their business and personal lives. Her 90-day group coaching program, the “Balanced Business, Balanced Life Blueprint,” aims to create a more sustainable lifestyle within the context of running a business. The program integrates wellness, business, and relationships, which Brooke believes enables a woman entrepreneur to define success based on her own terms.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Brooke Bailey, S. Brooke Bailey Coaching

Brooke Bailey, S. Brooke Bailey Coaching
Brooke Bailey, S. Brooke Bailey Coaching

S. Brooke Bailey, MBA, PCC, RYT, is the coach who empowers women entrepreneurs to redefine their own success. With her guidance, they learn to incorporate daily habits and systems that transform work-life balance from a seemingly impossible task to an enjoyable experience. Brooke is a productivity, behavioral science, and wellness specialist who combines Eastern and Western techniques to assist high-achieving women CEOs in expanding their businesses and doubling their impact. Entrepreneurs are taught basic but powerful daily habits to rest, redirect their energy, and reestablish a constant sense of equilibrium in all aspects of their lives.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:08 Introduction to Brooke Bailey and Her Coaching Practice
01:39 Brooke’s Journey into Coaching
03:51 The Overlapping of Business and Personal Life
07:22 The Concept of Work-Life Balance
08:46 The Three Phases of Brooke’s Coaching Program
10:37 The Importance of Defining Success
11:53 The Role of Simplification in Achieving Success
14:30 Refining Habits and Systems for Success
20:50 Brooke’s Unique Approach to Coaching
24:54 Success Stories from Brooke’s Clients

 

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

 

Tagged With: balance, Brooke Bailey, ICF coach, John Ray, life coach for women, North Fulton Business Radio, S. Brooke Bailey Coaching, women entrepreneurs

Anita R. Henderson, Author of Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More

March 1, 2024 by John Ray

Anita R. Henderson
North Fulton Business Radio
Anita R. Henderson, Author of Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More
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Anita R. Henderson

Anita R. Henderson, Author of Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More (North Fulton Business Radio, Episode 747)

Host John Ray welcomed Anita Henderson, an author coach and bestseller author in her own right, to discuss her newly released book, Becoming the Minimalist Entrepreneur. The book focuses on Anita’s journey through entrepreneurship and provides lessons on working less, earning more, and enjoying life more. Besides sharing her experiences, Anita also shed light on her business and discussed the evolving publishing industry. Additionally, Anita emphasized the importance of defining measures of success, understanding your “why” in business, and the power of choice. Finally, she discussed her preference for working with clients that align with her values and enjoying what she does as an entrepreneur.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More

Every solopreneur has a story worth sharing, you included.

Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play MoreThis is not a how-to book. Instead, it is one solopreneur’s journey presented as a model for the flexibility and individuality of twenty-first-century entrepreneurship.

Becoming the minimalist entrepreneur is a journey to escape the burdens of what “they” say is the right way to be in business, and to boldly accept the freedom and audacity to define it for yourself and not feel like you’re doing it wrong.

There are innumerable lessons from the minimalist entrepreneur journey. You have to figure it out with every step you take. Each lesson along the way makes up your journey and makes you better, if you allow it to. Those lessons create your story. And your story matters.

So what does it mean to become the minimalist entrepreneur? It’s not what you think. Read Anita’s story to find out.

For more on the book and to order, follow this link.

Anita R. Henderson, Author and Author Coach

Anita R. Henderson, Author and Author Coach
Anita R. Henderson, Author and Author Coach

Anita Henderson, the founder and CEO of The Write Image Consulting, LLC and the creator of the Write Your Life Author Coaching Program, is popularly known as The Author’s Midwife.

She is a bestselling and award-winning author and ghostwriter, copy editor, and book publishing strategist. As an author coach for professionals and entrepreneurs, Anita has transformed dozens of her clients into proud published authors. Her strategic support and guidance with authors has resulted in multiple award-winning and bestselling titles, helping her clients grow their media and online visibility, speaker platforms, and industry credibility.

A successful freelance writer with published articles in more than twenty-five trade publications in the U.S. and Canada, Anita is a writer at heart. She helps authors create compelling prose, weave engaging stories, and explain their processes and insights in a way that serves readers and draws them to want to work more closely with the author. As Anita says, “It’s bigger than the book!” Leverage is the key to success.

With two decades in corporate America as a marketing communications and public relations professional, Anita knows the ins and outs of marketing brands, people, companies, and causes. She brings that insight to her work with authors to help them use book publishing as a marketing strategy that gets results.

An eight-times published author, Anita shares her knowledge about using book publishing as a marketing strategy as a speaker at conferences, workshops, and association events both in person and virtually.

Website | LinkedIn | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:22 Meet Anita Henderson: The Minimalist Entrepreneur
02:09 The Journey of Writing a Memoir
04:18 The Evolution of Anita’s Business
05:45 The Birth of Write Your Life
10:20 The Struggles and Triumphs of Entrepreneurship
13:36 The Art of Self-Promotion
26:03 Redefining Success in Business
29:04 The Power of Choice in Business
32:04 Conclusion and Final Thoughts

 

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Anita Henderson, Author, author coach, Author Coaching, John Ray, Minimalist Entrepreneur, North Fulton Business Radio

Residential Real Estate in Metro Atlanta, with Garet Duff, Keller Williams

February 28, 2024 by John Ray

Garet Duff, Keller Williams
North Fulton Business Radio
Residential Real Estate in Metro Atlanta, with Garet Duff, Keller Williams
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Garet Duff, Keller Williams

Residential Real Estate in Metro Atlanta, with Garet Duff, Keller Williams (North Fulton Business Radio, Episode 746)

Garet Duff, a residential real estate professional with Keller Williams, joined host John Ray on this edition of North Fulton Business Radio to discuss residential real estate trends in the Metro Atlanta market and in North Fulton specifically. Garet addressed the impact of the housing inventory shortage, and factors that drive home values, such as school district quality. Garet shared her expertise and insights on guiding clients through what she calls “The Process,” the significance of mindset and time management, and the benefits of owning property in the present market. She also highlighted how her previous experience in corporate communications has equipped her with effective listening and client-centric skills, enhancing her ability to serve her clients effectively.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Garet Duff, Keller Williams

Garet Duff, Keller Williams
Garet Duff, Keller Williams

Garet Duff is a dynamic residential real estate professional in metro Atlanta who is committed to making your real estate journey a seamless and rewarding experience.

Known for her client-centered approach, Garet’s expertise guides her clients through “The Process,” successfully selling homes and acquiring their dream properties. With 30 years of diverse business experience in negotiation, marketing, and public relations, Garet offers a unique skill set tailored to your real estate needs. Her adept negotiation skills ensure the best possible deal for your home, while her background in marketing guarantees effective campaigns to attract potential buyers. Garet’s excellent listening skills, time management, and attention to detail make the selling process smooth and stress-free.

As an Atlanta resident since 1995, she brings local expertise, providing valuable insights into the market for competitive pricing. Garet’s commitment to personalized service, high integrity, and problem-solving proficiency sets her apart, ensuring your interests are prioritized throughout the entire real estate journey. Her and her dedicated team provide you with extensive business experience and a passion for delivering exceptional results.

Garet and her husband Tim enjoy live music, traveling, and dance lessons.

LinkedIn | Facebook | Instagram

Topics Discussed in this Interview

00:00 Introduction to North Fulton Business Radio
01:14 Meet Garet Duff from Keller Williams
01:58 Garet’s Journey into Real Estate
02:44 The Impact of Real Estate on People’s Lives
03:33 The Importance of Long-Term Goals in Real Estate
04:57 The Culture and Training at Keller Williams
06:49 Garet’s Expertise in Metro Atlanta
15:19 The Importance of Time Management in Real Estate
16:35 The Current Trends in the Real Estate Market
17:14 The Role of School Districts in Home Value
23:38 The Impact of Interest Rates on Home Buying
26:38 A Success Story and Final Thoughts

 

Host John Ray with Garet Duff, Keller Williams
Host John Ray with Garet Duff, Keller Williams

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Garet Duff, John Ray, Keller Williams, Keller Williams Realty, Metro Atlanta, North Fulton, North Fulton Business Radio, residential real estate

Revitalizing an Iconic Alpharetta Landmark, with Jacqueline Welch, Wills Park Equestrian Foundation

February 23, 2024 by John Ray

Jacqueline Welch, Wills Park Equestrian Foundation,
North Fulton Business Radio
Revitalizing an Iconic Alpharetta Landmark, with Jacqueline Welch, Wills Park Equestrian Foundation
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Jacqueline Welch, Wills Park Equestrian Foundation,

Revitalizing an Iconic Alpharetta Landmark, with Jacqueline Welch, Wills Park Equestrian Foundation (North Fulton Business Radio, Episode 745)

On this episode of North Fulton Business Radio, John Ray welcomed Jacqueline Welch of the Wills Park Equestrian Foundation. Jacqueline discussed the history of the Wills Park Equestrian Center, its impact, and the public-private partnership between the Foundation and the City of Alpharetta to revitalize the Center. Jacqueline also addressed the Foundation’s aim to raise $5 million to match city funding for renovations, the facility’s ability to attract bigger, more involved horse shows after the planned upgrades, and the different ways the community can get involved, from attending annual fundraising events to providing donations. The revitalization project not only preserves an important community asset but also significantly impacts the local economy. The economic impact of the Wills Park Equestrian Center is currently estimated at $4.8 million annually, and planned upgrades would increase that impact even further.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Jacqueline Welch, Director of Development and Operations, Wills Park Equestrian Foundation

Jacqueline Welch, Wills Park Equestrian Foundation
Jacqueline Welch, Wills Park Equestrian Foundation

Jacqueline Welch quickly fell in love with horses after moving to an Alpharetta farm at 11 years old. Within a year, she competed at the Wills Park Equestrian Center in her first horse show. Over the next ten years, she made countless life-long memories and learned many life lessons at Wills Park Equestrian Center. Jacqueline credits her love for horses as a crucial element in her development, as it taught her the power of patience, discipline, and the importance of establishing strong, trusting partnerships—skills that would later prove indispensable in the world of business.

Jacqueline obtained her B.S. in Business with a Sport Management concentration from Florida Gulf Coast University before returning to Alpharetta to work for the family business, where she was given opportunities to wear many hats. She was often given responsibilities she didn’t quite feel prepared for, but she prides herself on knowing that she will always figure them out.

In 2023, Jacqueline made the decision to combine her 15 years of business and hospitality experience with her passion for horses and fond admiration for the Wills Park Equestrian Center, and she accepted a full-time position with the Wills Park Equestrian Foundation, where she currently serves as the Director of Development and Operations.

LinkedIn

Wills Park Equestrian Foundation

Wills Park Equestrian FoundationWills Park Equestrian Center has been the heart of the north Atlanta horse community since its inception in the early ‘70s. Located on 50 acres of rolling fields and woods, the center currently includes a covered arena, two outdoor competition rings, more than 290 shed row stalls, two schooling rings, and a show office.

Each year, the center hosts multiple local and USEF rated horse shows, as well as dog shows, reining shows, an annual rodeo, and other community activities.

Wills Park Equestrian Center is one of the few equestrian facilities remaining that is located in a thriving suburb of a major metropolitan city. It has become a well-loved hub for equestrians from across the Southeast. Yet as the center has grown in usage over the past five decades, the horse show industry has grown and evolved.

By upgrading the center’s infrastructure, the Foundation can ensure that this unique facility can continue to serve the equestrian community, the City of Alpharetta, and the citizens of north Metro Atlanta for years to come.

Website | Facebook | Instagram | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:18 Welcoming Jacqueline Welch from Wills Park Equestrian Foundation
01:31 Overview of Wills Park Equestrian Foundation
02:43 The History and Impact of Wills Park Equestrian Center
04:52 The Role of the Equestrian Center in the Community
06:54 The Need for Revitalization and the Partnership with the City
10:03 Fundraising Efforts and Community Involvement
13:48 The Economic Impact of the Wills Park Equestrian Center
16:33 Future Plans and Opportunities
20:17 Conclusion and Contact Information
21:22 Final Remarks and Acknowledgements

 

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Alpharetta, City of Alpharetta, Jacqueline Welch, John Ray, North Fulton, North Fulton Business Radio, Wills Park, Wills Park Equestrian Foundation

John Ray, Author of The Generosity Mindset, joins Richard Grove on the Organization Conversation Podcast Radio Show

February 21, 2024 by John Ray

John Ray, The Generosity Mindset
North Fulton Studio
John Ray, Author of The Generosity Mindset, joins Richard Grove on the Organization Conversation Podcast Radio Show
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John Ray, The Generosity Mindset

John Ray, Author of The Generosity Mindset, joins Richard Grove on the Organization Conversation Podcast Radio Show (Organization Conversation, Episode 58)

Organization Conversation host Richard Grove welcomed John Ray behind the mic, as John is normally in the background as the producer of the show. John is also a business consultant for service providers, and the conversation revolved around John’s newly published book, The Generosity Mindset. John emphasizes that focusing on intangible values can transform the way service providers view their services and their pricing strategy. He discussed the concept of “value dialogues” with clients to uncover the intangible value that clients find in the outcomes service providers produce. He also advised against standard pricing strategies such as pricing by the hour or pricing based on costs, which fail to capture the clients’ perception of value. Furthermore, he suggests three-tiered pricing (Good, Better, Best) based on different levels of service to let customers choose based on their perceived value. He also emphasized the need for networking and mutual support among service professionals. John notes that practicing The Generosity Mindset™ can significantly enhance a unique perception of a professional’s value and transform their business.

Organization Conversation is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

John Ray, Author of The Generosity Mindset

John Ray, Author, The Generosity Mindset
John Ray, Author, The Generosity Mindset

John Ray is a pricing, value, and business development consultant for professional services providers. His passion is to help solopreneurs and small firm service providers thrive by using The Generosity Mindset™.  John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John Ray, The Generosity MindsetIn his business advisory practice, John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is also a podcast show host and producer, and he owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

Website | LinkedIn

Topics Discussed in this Interview

00:00 Introduction and Welcome
00:31 Introducing the Guest: John Ray
01:11 John’s New Book: The Generosity Mindset
01:43 John’s Journey in Business and Pricing
02:10 The Importance of Pricing in Business
03:51 The Generosity Mindset Explained
05:23 Understanding the Value of Your Service
10:44 Overcoming Mindset Obstacles in Business
15:28 Conducting Value Conversations with Clients
18:47 Differentiating Yourself in the Market
21:08 Setting the Right Price for Your Service
22:05 Understanding the Value of Your Services
22:26 The Power of Offering Options
22:41 The Magic of Three: Good, Better, Best
25:14 The Impact of Pricing on Your Business
27:13 The Pitfalls of Inadequate Pricing
30:08 The Power of Networking and Generosity
33:58 The Role of Podcasting in Professional Services
35:12 Final Thoughts and Where to Find More Information

 

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Richard Grove, Wall Control

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

Richard Grove‘s background is in engineering, but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive, they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot, and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard:

Instagram | Twitter | LinkedIn | Richard’s Website

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: Author, Business Development, John Ray, Organization Conversation, pricing, professional services, professional services providers, Richard Grove, The Generosity Mindset, value, Wall Control

The Impact & Importance of Professional Headshots, with Jeremy Bustin, Top Shelf Headshots

February 19, 2024 by John Ray

Jeremy Bustin, Top Shelf Headshots
North Fulton Business Radio
The Impact & Importance of Professional Headshots, with Jeremy Bustin, Top Shelf Headshots
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Jeremy Bustin, Top Shelf Headshots

The Impact & Importance of Professional Headshots, with Jeremy Bustin, Top Shelf Headshots (North Fulton Business Radio, Episode 744)

North Fulton Business Radio host John Ray interviewed Jeremy Bustin, the owner of Top Shelf Headshots, in this episode. Jeremy discussed the importance of professional headshots in presenting business brands and his approach to delivering high-quality images. He emphasizes the value of the “Top Shelf” experience, which involves making clients comfortable, understanding their needs, and bringing out their personalities. While taking into account the emergence of AI in the headshot industry, Jeremy argued that AI lacks the ability to capture authenticity and history, which are crucial in creating effective headshots. Jeremy also shared his journey from being a salesman and a PR employee to a specialist headshot photographer.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Jeremy Bustin, Top Shelf Headshots

Jeremy Bustin
Jeremy Bustin, Top Shelf Headshots

Jeremy Bustin wears dual hats as a Senior PR Manager for Microsoft and as a small business owner and manager of his side venture, Top Shelf Headshots, a premium headshot experience for business professionals. He graduated from Old Dominion University, where he studied Communications, before getting his Master’s degree in Strategic Public Relations at The George Washington University. While he spent a decade in sales, he has been in PR for the past 12 years and has worked across telecommunications, government, industrial, and tech spaces.

Website | LinkedIn

Topics Discussed in this Interview

00:04 Introduction and Welcome
01:17 Meet Jeremy Bustin: The Headshot Specialist
02:16 The Journey to Becoming a Headshot Photographer
08:51 Jeremy’s Transition from Actors to Business Professionals
09:27 The Importance of Authenticity in Headshots
13:10 The Side Business and the Gig Economy
22:37 The Impact of AI on Headshots
25:59 The ROI of a Professional Headshot
29:49 Conclusion and Contact Information

 

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: AI, business headshots, Headshot Photographer, headshots, Jeremy Bustin, John Ray, North Fulton Business Radio, professional headshots, Top Shelf Headshots

The Top 1% of Podcasts: 50th Episode Milestone Celebration for Organization Conversation with Richard Grove and John Ray

February 8, 2024 by John Ray

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation
North Fulton Studio
The Top 1% of Podcasts: 50th Episode Milestone Celebration for Organization Conversation with Richard Grove and John Ray
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Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

The Top 1% of Podcasts: 50th Episode Milestone Celebration for Organization Conversation with Richard Grove and John Ray (Organization Conversation, Episode 57)

To celebrate 50 episodes of Organization Conversation, host Richard Grove switched roles to become a guest, while John Ray of Business RadioX stepped in as host. They discussed the journey of Wall Control, influencer marketing, the impact of customer feedback on their product development, and the benefit of having “Made in the USA” as part of their brand. The conversation also touched on navigating cost fluctuations, sustainable business growth, the value of solid industry relationships, the maker community, and why Wall Control started the Organization Conversation podcast. Note that only 1% of podcasts reach 50 episodes. Congratulations to Richard and the Wall Control team on this noteworthy milestone!

Organization Conversation is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Topics Covered in this Episode

00:01 Introduction and Show Opening
00:55 Celebrating 50th Episode of Organization Conversation
02:17 The Role of Social Media in Business
03:41 The Impact of Customer Feedback on Product Development
07:00 Navigating the Challenges of Changing Costs of Goods Sold
09:42 The Importance of Sustainable Business Growth
16:02 Observations on the Maker Community and Ecosystem
19:32 Engaging with Influencers and Customers
22:13 The Process of Selecting Winning Content
24:07 The Intricacies of Business Verticals
28:33 The Challenges and Benefits of “Made in the USA”
33:03 The Power of Podcasts for Branding
37:04 Celebrating 50 Episodes of Organization Conversation
38:09 Closing Remarks and Wall Control Product Highlight
          John Ray and Richard Grove

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Richard Grove, Wall Control

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard:

Instagram | Twitter | LinkedIn | Richard’s Website

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: Business RadioX, John Ray, made in the USA, maker community, Organization Conversation, product development, Richard Grove, Wall Control

Empowering Clients and Dispelling Myths in Family Law Cases, with Paul Simon, Hedgepeth Heredia Family Law

February 1, 2024 by John Ray

Paul Simon, Hedgepeth Heredia Family Law
North Fulton Business Radio
Empowering Clients and Dispelling Myths in Family Law Cases, with Paul Simon, Hedgepeth Heredia Family Law
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Paul Simon, Hedgepeth Heredia Family LawEmpowering Clients and Dispelling Myths in Family Law Cases, with Paul Simon, Hedgepeth Heredia Family Law (North Fulton Business Radio, Episode 742)

Paul Simon of Hedgepeth Heredia joined host John Ray on this edition of North Fulton Business Radio. As a partner at his Atlanta-based firm, Paul specializes in family law, dealing with cases such as custody disputes, child support, alimony, and divorce. Paul dispels a few of the biggest myths about family law he regularly hears from clients. He stresses the importance of advocating for clients while also providing counseling and reasoned advice based on the facts. In addition to representation, Paul encourages individuals experiencing divorce or other family law issues to pursue therapy, rely on support networks, and invest time in activities they enjoy as part of their emotional recovery. He also highlights the considerable reach he and his firm have across multiple counties in the metro Atlanta region.

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Paul Simon, Partner, Hedgepeth Heredia Family Law

Paul Simon, Hedgepeth Heredia Family Law
Paul Simon, Hedgepeth Heredia Family Law

Named a Rising Star by Super Lawyers in the area of family law, Paul has exclusively practiced family law for the entirety of his legal career. The nuance and complexity found in every family law case informs Paul’s approach towards all of his clients, which is to develop and craft a specific strategy to achieve optimal outcomes. Paul understands the difficulty family law issues can present and enjoys working with his clients towards bright, sustainable futures.

He is a member of the Family Law Section of the Atlanta Bar Association and the Family Law Section and Young Lawyers Division of the State Bar of Georgia. Paul has been published in the Daily Report, the legal organ of Fulton County, Georgia, and in the American Journal of Trial Advocacy. He has also spoken at continuing legal education conferences on topics germane to family law cases.

Paul received his B.A. in Political Science from the University of Georgia in 2010, where he was an active member of his fraternity, serving as president his junior year. He received his JD from the Cumberland School of Law at Samford University in Birmingham, Alabama, in 2013.

While in law school, he served as president of his law school class, as an articles editor for the American Journal of Trial Advocacy, and as an oral advocate for Cumberland’s national finalist moot court team. He participated in the National Appellate Advocacy Championships in Chicago in 2013 and received the Hand Arendall Award for Excellence in Appellate Advocacy.

LinkedIn

Hedgepeth Heredia Family Law

Hedgepeth Heredia LLC is an Atlanta-based family law practice. The firm’s partners—Jon Hedgepeth, Hannibal Heredia, and Paul Simon—are some of Georgia’s most highly regarded and respected attorneys in family law. Their areas of expertise include divorce and separation, custody, support, property division, paternity, prenuptial and postnuptial agreements, adoption, and alternative reproduction. The firm is AV-rated, and its partners have been extensively recognized and honored with the legal community’s top awards, including Atlanta magazine’s “Super Lawyers,” Super Lawyers magazine’s “Top 100 Lawyers in Georgia,” and Georgia Trend magazine’s “Legal Elite.”

Office Location: 3330 Cumberland Boulevard, Suite 450, Atlanta, GA 30339, (404) 846-7025

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Interview

00:04 Introduction and Welcome
01:09 Meet Paul Simon: Family Law Attorney
02:41 Why Family Law? Paul’s Journey and Motivation
09:25 Understanding Family Law: Custody and Child Support
22:42 Choosing the Right Family Law Attorney
25:23 Paul’s Success Stories and Final Thoughts
30:58 Conclusion and Farewell

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: alimony, child support, custody, custody cases, divorce, Divorce Attorney, Family Law, Hedgepeth Heredia Family Law, hedgepeth heredia law, John Ray, North Fulton Business Radio, Paul Simon

Managing DSO Hygiene for Patient Care, Profitability, and Scalability, with Janet Hagerman, Fractional Chief Hygiene Officer

January 29, 2024 by John Ray

Janet Hagerman, Fractional Chief Hygiene Officer
North Fulton Business Radio
Managing DSO Hygiene for Patient Care, Profitability, and Scalability, with Janet Hagerman, Fractional Chief Hygiene Officer
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Janet Hagerman, Fractional Chief Hygiene Officer

Managing DSO Hygiene for Patient Care, Profitability, and Scalability, with Janet Hagerman, Fractional Chief Hygiene Officer (North Fulton Business Radio, Episode 741)

On this episode of North Fulton Business Radio, host John Ray chats with Fractional Chief Hygiene Officer Janet Hagerman, who consults with Dental Service Organizations (DSOs). Janet discusses her role and explains the significance of effective hygiene departments for DSOs. She touches on the challenges DSOs face due to a lack of structures, high turnover, and low case acceptance rates. She emphasizes the role communication plays in addressing these issues, and the necessity of having congruent company and department visions. The episode concludes with Janet sharing her success stories and the sweet spots in her client base.

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Janet Hagerman, Fractional Chief Hygiene Officer

Janet Hagerman, Fractional Chief Hygiene Officer
Janet Hagerman, Fractional Chief Hygiene Officer

Fractional Chief Hygiene Officer Janet Hagerman trains emerging DSOs to develop a profitable hygiene department positioned for same-store growth and acquisition scalability with consistent and profitable patient-centered systems. As badly as emerging DSOs need a game plan for growth, it’s often just not in the budget. As a fractional CHO, Janet utilizes her past DSO experience to teach DSOs how to create a hygiene department that is profitable, consistent, and scalable.

Janet is an international speaker, author, and consultant. A Medical College of Georgia graduate, Janet’s experience includes over 30 years of clinical and coaching experience with both solo and small to large group practices, and leadership as a corporate Director of Dental Hygiene, managing 100+ practices.

As a DSO Director of Hygiene, Janet created the hygiene department from the ground up, organizing best-in-class teams, creating scalable systems and profitable protocols, and cultivating a culture of enthusiastic, loyal support. She learned (sometimes the hard way) how to integrate the foundational hygiene department building blocks with the overall operational company structure. She introduced the clinical advisory board, which fosters dentist-hygienist collaboration. She learned and implemented strategies to increase patient treatment case acceptance, thus increasing production and revenue. Ultimately, she figured out how to create the foundational building blocks to produce a highly functioning DSO hygiene department, and now helps emerging DSOs do the same.

Website | LinkedIn

Topics Discussed in this Interview

00:04 Introduction to the Show
01:12 Introduction to Janet Hagerman
01:27 Exploring the Role of a Fractional Chief Hygiene Officer
05:05 The Importance of a Hygiene Department in Dentistry
06:04 The Challenges in the Dental Industry
08:19 The Role of Hygienists in Case Acceptance
12:05 The Impact of a Good Hygiene Department
26:24 The Importance of Metrics in Dentistry
32:53 The Success Stories of Janet Hagerman
35:26 Conclusion and Contact Information

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: dental hygiene, dental service organizations, dentistry, DSO, fractional chief hygiene officer, hygiene department, Janet Hagerman, John Ray, metrics, North Fulton Business Radio

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