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Sylvia Reisman, Purity Patient Advocates

January 9, 2023 by John Ray

North Fulton Business Radio
North Fulton Business Radio
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Sylvia Reisman, Purity Patient Advocates

Sylvia Reisman, Purity Patient Advocates (North Fulton Business Radio, Episode 596)

Sylvia Reisman, Founder and Chief Patient Advocate at Purity Patient Advocates, joined John Ray on this episode of North Fulton Business Radio. She discussed her personal health journey which led to her passion for patient advocacy and starting her business, her business philosophy, complex medical conditions, how she works with clients, the cost/benefit considerations of retaining a patient advocate, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Purity Patient Advocates

Purity Patient Advocates’ comprehensive assessment method and the “Plan of Action” that it produces are designed to identify areas that many physicians and medical practitioners overlook (or miss) due to patient appointment time constraints and lack of training on complex illness. Their goal is to help clients who are suffering unnecessarily find a correct diagnosis and treatment plan with a physician who aims to get to the root cause of their symptoms.

Website | Facebook | Instagram

Sylvia Reisman, Founder & Chief Patient Advocate, Purity Patient Advocates

Sylvia Reisman, Founder & Chief Patient Advocate, Purity Patient Advocates

Our current healthcare system is fragmented and failing millions of people suffering from complex illness. Sylvia’s mission in life is to help these people obtain a correct diagnosis and improve their quality of life.

Sylvia has always served as an advocate for her clients. Her professional career gravitated towards building relationships with internal and external customers, serving as a trusted advisor and educator. She is passionate about building trust with her clients and going the extra mile to find effective solutions for them.

Her past career positions were in marketing and sales, including stints as an Account Manager with Reebok Southern Division, Member & Board Services Director of the Georgia Association of REALTORS, Development Officer for a children’s hospital in Savannah and National Account Manager with Concentra Occupational Health.

​In 2006, She became mysteriously ill with unusual symptoms and ran from doctor to doctor in Florida and Georgia with no concrete diagnosis. She found herself suffering physically, emotionally and financially as a result. Desperate for answers, she became an avid researcher and discovered functional medicine, a treatment approach that goes outside traditional boundaries to identify root causes of a medical condition. After experiencing the benefits of functional medicine, she felt a sense of obligation to help people with complex medical conditions, many of whom had been misdiagnosed. This led her to develop a comprehensive assessment, which she utilizes with her complex clients. A customized “Plan of Action” is developed and executed from the assessment results.

Sylvia decided to start Purity Patient Advocates LLC, a patient advocacy service that replicates closely the navigation process she learned from personal experience. To validate and find improvements for her service delivery process, she joined the Alliance of Professional Health Advocates which provides peer-based and structured training events.

As a result, Sylvia believes her clients can be confident that an empathetic and professional health advocate is available to them through her company.

Just a bit more on the personal side… Sylvia is an Air Force Brat and grew up in Savannah.

LinkedIn

Questions and Topics in this Interview

  • What past experiences were the driving forces behind your passion for patient advocacy and starting your business?
  • What is the role of an independent patient or health advocate and why do consumers need your services?
  • What services do you provide that bring value to your clients?
  • Do you have a particular business niche within your practice?
  • Talk about health insurance coverage for retaining an independent advocate.
  • What is the biggest misconception that you think most consumers have about their healthcare plan?
  • Talk about your new client acquisition process (how clients can find you, how you convert potential clients to someone you can help navigate the healthcare system and obtain resolutions, etc.).
  • Talk about a few interesting client stories you’d like to share.
  • What is your business philosophy?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: complex medical conditions, health insurance, Healthcare Advocate, John Ray, North Fulton Business Radio, Office Angels, Purity Patient Advocates, renasant bank, Sylvia Reisman

Jeb Butler, Butler | Kahn

January 9, 2023 by John Ray

Jeb Butler, Butler | Kahn
North Fulton Business Radio
Jeb Butler, Butler | Kahn
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Jeb Butler, Butler | Kahn

Jeb Butler, Butler | Kahn (North Fulton Business Radio, Episode 595)

Jeb Butler, Partner with Butler | Kahn, joined host John Ray on this episode of North Fulton Business Radio. He discussed how Butler | Kahn is different than other personal injury law firms that engage in endless advertising, what to look for when selecting a personal injury attorney, how he views personal injury law as a way to help people when they are in critical need, success stories, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Butler | Kahn

Some law firms take in huge numbers of cases, then settle them for less money than they should. Not Butler | Kahn. They take a small number of cases, then deliver maximum value for each of their clients. They turn away more cases than they accept as that ensures every client they have the honor of representing gets their closest attention. If you call Butler | Kahn and they’re unable to take your case, they can almost always connect you with another law firm that can help.

Website | Facebook | Instagram | Twitter | LinkedIn

Jeb Butler, Partner, Butler | Kahn

Jeb Butler, Partner, Butler | Kahn

Being a lawyer isn’t about flash and glory. Winning a case for your client takes work, focus, and discipline. The made-for-TV moments are few and far between. Winning your client’s case means doing the little things right, from the first time you shake your client’s hand until you hand them a check.

Winning doesn’t depend on a single moment of creative brilliance – it isn’t that easy. Winning means grinding it out. Winning means digging deep into the facts before the case is filed, pressing the defense to turn over the evidence, crafting unanswerable deposition questions, revising your briefs until they are perfect, and obsessively preparing for trial. Winning also requires confidence and execution, but there are many lawyers who can do that.

What sets Jeb and our firm apart is what nobody ever sees. It’s the unglamorous grunt work. It’s reviewing hundreds of thousands of documents to find the one smoking gun. It’s the little things that he does over the months and years that a case is pending. As Jeb’s father has long said, you build a case like you build a house – one brick at a time. It’s not about flash and glory.

Jeb likes being a lawyer. That isn’t true of all lawyers – there are many who would rather be doing something else. But you can’t work as hard as Jeb does or build a firm like this one unless you like what you’re doing. Jeb likes helping people. He likes the intellectual challenges that practicing law brings. But if you ask him, he’ll usually admit that even more than that, he likes beating adversaries who deserve to be beaten and winning cases that bring about change.

Jeb says that he has been lucky to work on several cases that have made systemic changes. He was part of the trial team that won a $150,000,000 verdict in a product liability case after Chrysler put the gas tanks in certain Jeeps right next to the rear bumper – which no manufacturer does anymore. He handled a police chase case that resulted in policy changes to better protect innocent lives. He has worked on cases involving a hospital chain that regularly falsified its medical records to get more money from Medicare and he won a $500,000 verdict on behalf of a woman who had been sexually abused by her pastor for nearly a decade and whom the pastor had publicly accused of lying. Other case results that can be publicly disclosed include a $45,000,000 settlement in a motorcycle accident case, a $3,973,260 settlement after a boating accident, and a $1,250,000 settlement in a pedestrian case. He has obtained several other multimillion-dollar

LinkedIn

Questions and Topics in this Interview

  • How are you different than gimmicky advertisements from personal injury lawyers on radio, TV, and billboards?
  • If you ask lawyers why they do what they do, they almost always say they want to help people. Do you really think you can help people, or is it all about the money?
  • How should someone pick a personal injury lawyer?
  • Is there really that big of a difference between one personal injury firm to the next?
  • What if a client doesn’t want to go to trial, but wants to settle out of court, can any lawyer handle that?
  • If a client hires you and doesn’t like you, can they fire you?
  • Do you like your job?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: attorney, Butler Kahn, Jeb Butler, John Ray, North Fulton Business Radio, North Fulton Radio, Office Angels, personal injury law firm, renasant bank

Instead of Worrying About the Competition, Worry About This

December 30, 2022 by John Ray

worrying about the competition
North Fulton Studio
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worrying about the competition

Instead of Worrying About the Competition, Worry About This

Instead of worrying about the competition, there is a more pressing issue to focus on as a professional services provider:  the value you’re delivering to clients.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello again. I’m John Ray on The Price and Value Journey. Solo and small professional services providers spend way too much time worried about competition. The irony here is that so many of these firms are run by ex corporate executives. That’s an irony because their former employers must worry about competition, market share, and what they’ll report to shareholders next quarter. Leaving big corporate ought to mean you left all that behind.

John Ray: [00:00:34] Not long ago, I was sitting with a financial services solopreneur who said to me, “I get calls from people all the time, who I don’t know, saying that so-and-so referred them. And I don’t even know who so-and-so is.” You think this guy is worried about his so-called competition? In his case, he has major national brand name firms with big advertising budgets pounding all of us with more ads than a political candidate in a swing state. There are thousands of providers of all sizes who provide the same service he does. Why does he get more calls than he can handle?

John Ray: [00:01:13] Because he is singularly focused on the value he gives to everyone who calls him. Even if he can’t take care of them, he makes sure he sends them to someone who can. Or he gives them an insider to which at least gets them closer to a resolution of their problems. If you’re focused on delivering value, competition becomes an old acquaintance whose face you recognize but whose name you can’t remember.

John Ray: [00:01:43] I’m John Ray on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com. I’d also be honored if you’d subscribe to our series on your favorite podcast app, if you’re not already. You’re also welcome to email me directly, john@johnray.co is my email address. And big news for 2023, I’ve got a book coming out. And if you’d like more details, you can follow me on LinkedIn, johnray1, or you can send me an email, john@johnray.co for more details. Thanks so much for joining me.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: competition, deliver value, John Ray, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

Chrissy Das, Invisible Writer

December 28, 2022 by John Ray

Chrissy Das, Invisible Writer
Business Leaders Radio
Chrissy Das, Invisible Writer
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Chrissy Das, Invisible Writer

Chrissy Das, Invisible Writer

On this episode of Business Leaders Radio with host John Ray, Chrissy Das, Ghostwriter, Book Coach, and Editor at Invisible Writer, joined the show to talk about how to know when you should write a book, her new book, Delegate Your Book, tips for business owners who have a book idea, how a book coach works with an author, and much more.

Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Chrissy Das, Ghostwriter/Book Coach/Editor, Invisible Writer

Chrissy Das, Ghostwriter/Book Coach/Editor, Invisible Writer

Chrissy Das is a lifelong learner and binge-reader. She launched Invisible Writer in 2015 to channel her career as a ghostwriter and editor who specializes in nonfiction. Chrissy’s clients describe her as “creative analytical” and, though the words seem at odds with one another, they neatly sum up the energy she brings to projects!

As a ghostwriter, she works with published and soon-to-be published authors to bring their ideas out of their heads and onto the page. She leverages her professional background in publishing and her high standards as an editor to help her authors finish their next business book.

Invisible Writer clients are often service-based business owners and members of the creative community who rely on Chrissy and her team to help them better communicate their thought leadership and grow their business.

She lives in Jacksonville, Florida, with her husband and their dog Neil.

Website | Instagram | Facebook | Chrissy’s LinkedIn | Chrissy’s Facebook

 

Questions and Topics in this Interview

  • Who is “ready” to write a book?
  • What tips can you give business owners who have a book idea?
  • What is your new book, Delegate Your Book, about?
  • What is important to know before you write a book of your own?
  • Does every business owner need to write their own book?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Author Coaching, book coach, book editor, Business Leaders Radio, Chrissy Das, Editor, Ghostwriter, John Ray

Hamming It Up

December 28, 2022 by John Ray

Hamming It Up
North Fulton Studio
Hamming It Up
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Hamming It Up

Hamming It Up

Avoid “hamming it up”:  seasonal ham companies offer a cautionary example on price integrity and to coaches and other professional services providers.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello, I’m John Ray on The Price and Value Journey. It’s estimated that Americans consume over 300 million pounds of ham during the holiday season. Our family did our part as well. And in the coming days, we’ll be consuming a few ham sandwiches from the leftovers ourselves.

John Ray: [00:00:21] Unless you’re in a hurry or you’re a last minute shopper, you know that there’s no reason to pay full price for a ham if you’re buying from one of the seasonal ham companies. Coupons and so-called special offers abound year after year so that you’re conditioned to wait to get a discount. You know that full price is a fiction.

John Ray: [00:00:45] Professional services providers, if you feel you must, there’s nothing wrong with an occasional special on your course or your coaching group. But if you’re talking to me, I will try to talk you out of it. But if you must, go ahead. But when in post after post and one email newsletter or notice after another, you’re promoting limited time offers and “just a few seats remaining,” you’re becoming increasingly like the holiday ham companies.

John Ray: [00:01:20] Your audience knows that there’s always going to be more seats available because you will just make more. There’s always going to be a discount. There’s always going to be another coaching group that you’re starting up. You see, when you do it all the time, there’s no such thing as limited time or full price. And it damages perceived value and your pricing credibility. You’re selling yourself and your expertise as if you’re a glazed ham.

John Ray: [00:01:55] I’m John Ray on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com and also on your favorite podcast app. And I’d be grateful if you subscribe to the show on your favorite podcast app. And you’re welcome to email me directly, john@johnray.co is my email address. Also, big news for 2023, I’ve got a new book coming out. If you’d like more information on that, connect with me through email or on LinkedIn. Thanks for joining me.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: coupons, discounts, ham, holiday ham, John Ray, Price and Value Journey, pricing, professional services, professional services providers, Sales, solpreneurs, value, value pricing

Donald Peterson, The Iron Horse Golf Academy

December 27, 2022 by John Ray

Donald Peterson, The Iron Horse Golf Academy
North Fulton Business Radio
Donald Peterson, The Iron Horse Golf Academy
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Donald Peterson, The Iron Horse Golf Academy

Donald Peterson, The Iron Horse Golf Academy (North Fulton Business Radio, Episode 594)

Donald Peterson, Academy Director at the Iron Horse Golf Academy, joined host John Ray on this episode of North Fulton Business Radio. He discussed his career as an accomplished golf instructor, recently being named Featured Golf Instructor at The Hotel at Avalon, what the Iron Horse Golf Academy has to offer, the beautiful Iron Horse Golf Club course, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

The Iron Horse Golf Academy

Iron Horse Golf Club strives to enhance the lives of their members, their member’s families, and guest through the spirit of golf, the beauty of their natural setting and a commitment to service and community. The benefits of membership at Iron Horse Golf Club are endless. Their staff of dedicated professionals are committed to providing exceptional golf, dining, and social experiences in a relaxed, inclusive environment that feels like home.

In addition to the golf, the 28,000 square-foot Tudor style Clubhouses features a newly renovated patio overlooking the course and three event spaces. They offer many amenities which provide a very attractive life-style for the entire family. Iron Horse Golf Club offers a variety of functional space options that are available for corporate meetings and golf outings as well as weddings, private events and social gatherings. They invite you to come and experience all that membership at Iron Horse Golf Club has to offer.

Website | Facebook | Instagram | Twitter

Donald Peterson, Academy Director, The Iron Horse Golf Academy

Donald Peterson, Academy Director, The Iron Horse Golf Academy

Don Peterson is one of the most accomplished and experienced golf instructors in the world. He has taught more than 100,000 people and has been voted a TOP 50 Instructor in the United States three times by Golf Range Magazine. Don’s students have included comedian Jeff Foxworthy, NFL legend Brett Favre, and 2004 Open Champion Todd Hamilton. Don has authored three books; Miyagi For Golf, Start Golf Now, and Baseball Golf.

Don is a member of The Proponent Group, a community of accomplished teaching professionals from around the globe. The member network includes more than half of the GOLF Magazine Top 100 Teachers, more than 150 PGA Section Teachers of the Year, more than a dozen PGA National Teachers of the Year as well as the owners and operators of over 50 golf academies.

Proponent Group founder and former Golf Magazine editor, Lorin Anderson had this to say about Don’s book: “As creator of GOLF Magazine’s Top 100 Teachers program, I have been working with the game’s best teachers for many years. Don Peterson’s Miyagi For Golf is certainly one of the most creative and comprehensive ideas for improving your game that I have ever seen. It takes what you already know how to do and turns it into a powerful and consistent golf swing.”

This is what Senior PGA Tour player Todd Hamilton had this to say about Don: “When I began to struggle with my swing, I turned to an old friend from home to help me turn things around. Don Peterson and I worked to make the necessary changes for me to improve. Shortly after working with Don, I earned my way back to America by qualifying for the PGA Tour. In 2004 I won the Honda Classic, earned Rookie Of The Year, and became Champion Golfer of the year with my victory in “The Open” at Royal Troon.”

LinkedIn

Questions and Topics in this Interview

  • What the Academy has to offer
  • Owners and facilities
  • The golf course
  • Equipment and training

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Baseball Golf, Donald Peterson, Featured Golf Instructor, golf, Golf Instructor, Hotel at Avalon, Iron Horse Golf Academy, John Ray, Miyagi For Golf, North Fulton Business Radio, Office Angels, renasant bank, Start Golf Now

All I Want for Christmas Is You

December 21, 2022 by John Ray

All I Want for Christmas Is You
North Fulton Studio
All I Want for Christmas Is You
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All I Want for Christmas Is You

All I Want for Christmas Is You

What Mariah Carey’s song, “All I Want for Christmas is You,” has to do with delivering value as a professional services provider.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:02] Hello, I’m John Ray on The Price and Value Journey. Mariah Carey wrote All I Want for Christmas Is You when she was 24 years old. Released in 1994, this song quickly became a holiday standard. And by 2017, it had become the 11th best selling single of all time. According to The Economist, Carey made $60 Million in royalties on the song between 1994 and 2016, averaging 2.6 million per year.

John Ray: [00:00:40] Why did this song become so popular and remain so? Maybe one reason is how the word “you” is used. Two marketing professors recently conducted a study of what makes songs popular using natural language processing to study lyrics and the commonalities in successful songs. They analyzed some 2,000 songs and looked at the Billboard Charts. What they found was that songs which featured the objective use of the word “you” were more likely to be hits. The objective use of “you” is where you is the subject. One example is Whitney Houston’s mega-hit I Will Always Love You, a song written, by the way, by Dolly Parton.

John Ray: [00:01:26] There are important nuances to the findings, but what this study affirms is the idea that, as humans, we are hardwired to gravitate toward messaging that is about us. We like to hear others talk about us and our problems. We like to talk about ourselves. If we have an ounce of self-awareness, we know this about ourselves and others.

John Ray: [00:01:49] So, when it comes to professional services, clients and prospects glaze over when we talk about our process or certifications or any other language which is couched in us instead of them. Instead, if our focus is on the outcomes that clients receive from our work, clients lean in. When we talk about them, their problems, concerns, fears, and dreams, the hard wiring they have which craves attention lights up. When we talk about value, it’s not the value we deliver. It’s the value which clients feel they will receive.

John Ray: [00:02:28] Imagine if Mariah Carey had written a song entitled What I Want for Christmas, do you think it would have done as well? Make it about the client. When you make it about other people, it never goes wrong.

John Ray: [00:02:46] Hope you have a Merry Christmas, a Happy Hanukkah, or whatever holy days you’re celebrating. And everyone have a Happy New Year.

John Ray: [00:02:55] I’m John Ray on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com or on your favorite podcast app. And I’d love it if you would subscribe to the show, if you’re not already. And if you have, thank you for doing that. If you’d like to connect with me directly, you can email john@johnray.co, and I’ll reply. And also big news for 2023, I have a book coming out. So, if you’d want more information on that, please feel free to send me a note. Thank you very much. Thank you for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, contact John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: All I Want for Christmas is you, Billboard charts, Christmas, John Ray, Mariah Carey, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

Student Leadership Johns Creek

December 20, 2022 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Student Leadership Johns Creek
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Student Leadership Johns Creek

Student Leadership Johns Creek (North Fulton Business Radio, Episode 593)

Irene Sanders, Executive Director of Student Leadership Johns Creek, and SLJC members Lakshana Ramanan, Neha Gurram, Maggie Dowd, Katie Bernard, and Aria Smith joined host John Ray on this special episode of North Fulton Business Radio. They discussed local political debates led by students, last year’s project on Macedonia Cemetery, and this year’s project on the pandemic, “Same Storm, Different Boats,” which received a grant from the Library of Congress. The students shared why they’ve treasured their experience in Student Leadership Johns Creek, Irene talked about the organization’s ten-year anniversary, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Student Leadership Johns Creek

Student Leadership Johns Creek was created in 2012 as a result of the success of Leadership Johns Creek. Student Leadership Johns Creek is a collaborative effort of our business and civic community to provide leadership training to our local youth.

Student Leadership Johns Creek in in their 10th year of service to Johns Creek student leaders.  The program begins in August each year with a one-day team training event and will conclude in April with an announcement of the upcoming class, celebration of the first year students and a graduation for the second year students who receive graduation cords (which they can wear at their respective schools graduation) and certificates of completion. Applications will be available to rising sophomores and juniors on December 1st.

Website | LinkedIn | Facebook | Instagram

Irene Sanders, Executive Director of Student Leadership Johns Creek

Irene Sanders, Executive Director of Student Leadership Johns Creek

Irene Sanders has always be actively involved in her community, as a parent volunteer for over 20 years, a community organizer, and now in her role as Executive Director of Student Leadership Johns Creek that encompasses the five high schools that serve Johns Creek students.

She has served on her neighborhood HOA board for over twelve years, and continues to serve as President. In this role, Irene has successfully synchronized efforts of over thirty-five neighborhoods to thwart a rezoning case that would have negatively affected the way of like in their particular character area. In this role she branded a grassroots effort called Johns Creek Citizens, this included a website, social media presence, communication effort, engaged media coverage and presented their case before the Johns Creek Planning Commission and City Council.

Currently she serves on the Johns Creek Planning Commission as co-chair. They meet monthly to listen to developers and residents state their cases regarding zoning matters that affect our city.

In short, Irene is a person who cares enough to roll up her sleeves and figure out a way to get the job done.

LinkedIn

Lakshana Ramanan, Student at FCS Innovation Academy

Lakshana Ramanan, Student at FCS Innovation Academy

Lakshana Ramana is a junior at FCS Innovation Academy. She is interested in going into the healthcare pathway to be a neurosurgeon.

LinkedIn

 

 

 

Neha Gurram, Student at Northview High School

Neha Gurram, Student at Northview High School

Neha Gurram is a Sophomore at Northview High School. Neha wants to study political science in college.

LinkedIn

 

 

 

Maggie Dowd, Student at Johns Creek High School

Maggie Dowd, Student at Johns Creek High School

Maggie Dowd is a junior at Johns Creek High School. She is interested in pursuing a legal career as a prosecutor.

 

 

 

 

Katie Bernard, Student at Northview High School

Katie Bernard, Student at Northview High School

Katie Bernard is a junior at Northview High School. She is interested in becoming an engineer.

 

 

 

 

Aria Smith, Student at Chattahoochee High School

Aria Smith, Student at Chattahoochee High School

Aria Smith is a senior at Chattahooche High School. She plans to study pre-med in college.

LinkedIn

 

 

 

Questions and Topics in this Interview

  • Debates led by students
  • Library of Congress Grant Project
  • Community Projects
  • Civic action of our Ambassadors
  • Macedonia Cemetery documentaries update
  • Adult program beginning
  • Expanding our program
  • 10 year anniversary

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Aria Smith, Irene Sanders, John Ray, Katie Bernard, Lakshana Ramanan, Leadership, Library of Congress, Maggie Dowd, Neha Gurram, North Fulton Business Radio, Office Angels, renasant bank, student leaders, Student Leadership Johns Creek

Paul Wilson Jr., Russell Innovation Center for Entrepreneurs

December 19, 2022 by John Ray

Paul Wilson Jr., Russell Innovation Center for Entrepreneurs
North Fulton Business Radio
Paul Wilson Jr., Russell Innovation Center for Entrepreneurs
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Paul Wilson Jr., Russell Innovation Center for Entrepreneurs

Paul Wilson Jr., Russell Innovation Center for Entrepreneurs (North Fulton Business Radio, Episode 592)

Paul Wilson Jr., Vice President of Innovation and Entrepreneurship at the Russell Innovation Center for Entrepreneurs, joined host John Ray on this episode of North Fulton Business Radio. He gave an overview of Russell Center, the legacy of Herman J. Russell, the Center’s mission to support Black entrepreneurs, capacity building, collaboration and partnerships, what they’re looking for from mentors and businesses who want to plug in, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Russell Innovation Center for Entrepreneurs

RICE is an economic mobility engine for the community: driving entrepreneurs and small business owners to innovate, grow, create jobs, and build wealth. They house over 50,000 square feet of convening, meeting, and innovation space in a LEED Silver Certified building, brought to life by a robust offering of educational, networking, mentoring, and capital resources. Part business generator, innovation lab, and museum, RICE invests in Black entrepreneurs, strengthens businesses, and creates community.

Their mission is to inspire and empower Black entrepreneurs.

Website | LinkedIn | Facebook | Instagram | Twitter

Paul Wilson Jr., Vice President of Innovation & Entrepreneurship, Russell Innovation Center for Entrepreneurs

Paul Wilson Jr., Vice President of Innovation & Entrepreneurship, Russell Innovation Center for Entrepreneurs

Paul Wilson, Jr., VP of Innovation and Entrepreneurship with The H. J. Russell Innovation Center for Entrepreneurs (RICE), is an innovative and effective entrepreneurial leader with nearly 20 years of experience creating and delivering high caliber consulting and training solutions to small businesses, corporations, non-profits, and professionals at all levels. He has extensive industry experience that spans leadership roles in small business development, supply chain management, procurement, and supplier diversity. His expertise includes strategic planning, operational planning, leadership development, digital media, government and corporate contracting, and curriculum design and development.

Most recently Paul served as the Area Director of the UGA Small Business Development Center at Georgia State University. In that position he successfully led a dynamic team that provided consulting services, business solutions, educational training, and market research to startup, growing, and established small businesses that helped them achieve their short and long-term goals.

Previously Paul has leveraged his Master of Science in Organizational Management and Bachelor of Business in Supply Chain Management to impact several industries and companies across the United States. Some of his previous client engagements include Southern Company, Georgia Minority Supplier Development Council (GMSDC), Nevada Energy, Vectren, Louisville Gas & Electric, AEP, Edison Electric Institute, Indiana Utility Association, Utility Purchasing Management Group, San Diego Chargers (NFL), Carolina Panthers (NFL), Minnesota Vikings (NFL), and multiple other organizations.

He is a passionate champion for minority business development, expansion, and retention in the metro Atlanta region, and has built strong partnerships and collaborations with several small business development organizations. In addition to being a published author, he enjoys using his multi-media talents and skills to create digital content that informs, inspires, and challenges entrepreneurs to pursue their maximum potential.

LinkedIn

Questions and Topics in this Interview

  • Overview of Russell Center and their mission to support Black entrepreneurs
  • Strategic planning
  • Capacity building
  • Collaboration and partnerships

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Black Entrepreneurs, John Ray, leadership development, North Fulton Business Radio, Office Angels, operational planning, parterships, Paul Wilson Jr, renasant bank, RICE, Russell Innovation Center for Entrepreneurs, strategic planning, supply chain management

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