How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the “Push Through” Culture (The Price and Value Journey, Episode 158)
Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. These are the moments that shake your sense of who you are—divorce, illness, losing someone you love, but also changes that are supposed to be good news like retiring, selling your business, or leaving corporate to start your practice.
Diana explains why these experiences create disorientation rather than just stress, what happens when high-capacity people hit their tipping point, and why the “push through” culture most leaders have been rewarded for is exactly the wrong approach. The first steps involve honoring the gravity of your experiences, recognizing when you need outside support, and understanding why investing time in emotional work yields significant clarity and groundedness.
Diana also explains why service professionals whose expertise is mental need this work most, how disruption affects your ability to serve clients, and why the advisors who take the best care of themselves grow the best businesses. This episode will help you recognize when you or someone on your team needs support and see why slowing down to process emotions actually leads to better business decisions.
The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.
Key Takeaways You Can Use from This Episode
- Deep impact experiences create disorientation, not just stress. When high-capacity leaders hit their tipping point, they wake up every day and things aren’t like they’ve been.
- The “push through” culture fails during deep impact experiences. Grief, despair, and deep sadness can’t be pushed through without consequences like burnout or shutdown.
- Even good changes create identity shifts. Even though you choose to retire, sell your business, or leave corporate, these changes often bring unexpected grief and disorientation.
- Honor the gravity of your situation instead of rushing to feel better. You don’t need positive emotions to make good decisions.
- Get resources when you’re overwhelmed. High-capacity people often wait too long because they think they should handle it themselves.
- The investment of time in emotional work multiplies your clarity. When you process and stay grounded in your values, every decision you make has a longer-range impact.
- Service professionals, whose expertise lives in their heads, need this work most. When you’re disrupted emotionally, your ability to serve clients suffers.
Topics Discussed in this Episode
00:00 Introduction
01:02 Meet Diana Murphy: Life Coach for High-Capacity Professionals
01:59 Understanding Deep Impact Experiences
04:34 Disorientation vs. Stress
06:09 Patterns in Deep Impact Situations
10:01 Identity Shifts in Positive Changes
17:19 Cultural Challenges in Honoring Grief
20:26 Supporting Others Through Deep Impact Experiences
22:04 The Power of Presence in Supportive Relationships
24:03 Personal Growth Through Coaching and Self-Care
24:50 Understanding the ‘Both-And’ Experience
28:44 Processing Emotions for Personal and Professional Growth
31:38 Honoring the Gravity of Life’s Challenges
34:34 Balancing Excitement and Grief in New Ventures
37:43 Practical Steps for Business Owners in Crisis
42:01 The Importance of Self-Care for Service Professionals
44:53 Conclusion and Contact Information
Diana Murphy, Diana Murphy Coaching
Diana Murphy is a life and mindset coach for CEOs and high-impact leaders who want to lead with integrity and heart while reclaiming their well-being and relationships. Through her firm, Diana Murphy Coaching, she helps clients move from overwhelm and constant firefighting into grounded, intentional, and strategic leadership, with a focus on honoring their own needs rather than self-sacrifice.
Drawing on her certified training with The Life Coach School and equity-centered coaching foundations, Diana guides leaders through major personal and professional transitions, helping them build emotionally resilient, values-driven lives and businesses. Her work centers on developing self-awareness without self-judgment, navigating emotions, making intentional decisions, and creating sustainable rhythms between work and life.
Based in the Atlanta area, Diana supports clients through private coaching, live events, and The Leader’s Table podcast, where she hosts powerful conversations for leaders who are learning that success does not have to come at the cost of their health or closest relationships.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
Michelle Jones is the President and Co-Founder of 
