marketing strategy Archives - Page 2 of 2

Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey

March 9, 2019 by angishields

Pensacola Business Radio

Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey

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Christopher Corey / Corey Advertising

Expose Yourself

Corey Advertising is more than an advertising agency! We form long-term partnerships with our clients and team up with them to take on the world. With experience, energy and enthusiasm, we bring our clients brand, message and assets to new levels focusing on intangibles as well as the bottom line. Don’t go with an agency that’s biggest passion in life is collecting a paycheck, go with the agency that believes in you and is willing to take the same risks your company takes to become the best version of itself.

Why Go Corey?

When you’re looking to expand your business and unique message to the broadest audience spectrum in your industry and beyond, you want a company that fires on all cylinders when it comes to comprehensive, cutting-edge marketing services. Based in the vibrant, diverse city of Miami, Florida, Corey Advertising is a multifaceted advertising agency with a richly diverse client base that includes individual entities and corporations ranging from small businesses to Fortune 500 enterprises. We take enormous pride in our ability to meticulously understand brands and how they correlate to digital marketing mediums to drive qualified customers, increase revenue, and build digital traffic.

Our team includes a multitude of creative professionals with years of experience in branding, sales, SEO, modern web development, direct advertising, social media marketing, and app development. Our proven track record speaks for itself and we continue to spearhead strategic, well-rounded solutions to provide our clients effective service while achieving their domestic and international marketing objectives.

Alejandre Richards of Matrix Media Consulting Group with Karen Loomis of No Moss Brands and Lisa Guice of Lisa Guice Global-Vision

February 1, 2019 by Karen

Phoenix Business Radio

Alejandre Richards of Matrix Media Consulting Group with Karen Loomis of No Moss Brands and Lisa Guice of Lisa Guice Global-Vision

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Alejandre Richards of Matrix Media Consulting Group with Karen Loomis of No Moss Brands and Lisa Guice of Lisa Guice Global-Vision

Matrix Media Consulting Group offers a comprehensive suite of interactive solutions to help your organization succeed online and in general. Our solutions combine leading-edge technologies, interactive design, and our team members’ expertise, creativity and experience. Our specialty is Branding & Visibility.

Alejandre Richards is the CEO and Owner of Matrix Media Consulting Group. She is the Founder and Chair of the Annual Women In Business Conference. Richards brings 200+ women together to learn how to master their businesses and sustain longevity in a continually failing economic society.

Alejandre is a product of New York City. She was born to immigrants from the island of Barbados in the Caribbean. She was a professional athlete playing soccer, field hockey and rugby nationally and internationally. She subsequently owned three semi-pro soccer teams: The Orlando Falcons women’s soccer team which played in the WPSL, The Orlando Falcons men’s soccer team – which played in the PMSL and the Thomasville Lay Jackets, which later became the South Georgia Jackets.

Her career spans far and wide including Dr. of Optometry, Director of Marketing, Officer in the USAF and now owner of her business for 22+ years. She’s most passionate about helping women understand how business works and know how it can advance their growth. “I have done a lot of things in my life, been a lot of places, and there is not one thing that I have ever wanted to do the I have ever hesitated to do!”

Follow Matrix Media on Facebook and Twitter.

No Moss Brands specializes in creating a memorable brand that will be remembered by your prospect in their time of need. Memorable brands increase your brand awareness, leads, and sales, leading to doubling or tripling of annual revenue. I creatively execute your new brand via your logo, tagline, website and other marketing and advertising materials (videos, radio, TV, print ads, brochures, etc).

As a business owner, Karen Loomis spent 18 years in the fitness industry followed by a major career shift into the marketing and advertising industry. After a two year stint with an advertising agency, she spent 10 years as the Creative Director of a $1.5b local retail company with 114 stores in the U.S. In 2012, No Moss Brands was formed…a branding and marketing company.

Connect with Karen on LinkedIn and follow No Moss Brands on Twitter and Facebook.

Lisa Guice Global-Vision, LLC is a transformational coaching company that focuses on bold success through self-realization which connects personal elevation and business achievement resulting in maximum profits.

Lisa Guice is America’s number one Self Relationship Expert™, International Speaker and Greatness Strategist who partners with CEOs, entrepreneurs and those looking for personal and professional next-level breakthroughs. After uncovering the true power that self-belief has on an individual’s success outcome, Lisa embarked on a journey to live out her true passion of uplifting others and teaching them how to solidify a positive relationship with the most valuable person there is, YOU. Understanding that how we feel about ourselves will continue to be the basis of what we attract to us, feel we deserve and propel or stunt our success, she developed empowering workshops and business programs teaching women how to walk into, leverage and monetize their greatness power.

Lisa studied business, and earned certifications in human management, seminars and presentations. She has become an Empowerment Specialist, Be Great Now Academy creator ,but prides herself on her ability to help others breakthrough what has held them back from reaching their highest potential and purpose. Lisa has received awards as an outstanding leader of women, which led to her becoming the program coordinator of the mentoring program at one of Arizona’s top women’s foundations.

Lisa has been featured in several national publications to include the Huffington Post and Forbes. Her dynamic work landed her an invite to become a business coach for the prestigious Forbes Coaches Council. Lisa is committed to helping those with the desire to be bold and live their greatness out loud. She provides training and a road map for the willing by guiding, empowering and elevating them to their God given purpose. Lisa’s personal mantra is “Walking in your greatness is your obligation, not your option™”.

Connect with Lisa on LinkedIn, Facebook and Twitter.

The Entrepreneurial Operating System with EOS Implementer Jon Deiter

November 30, 2017 by Karen

Phoenix Business Radio

The Entrepreneurial Operating System with EOS Implementer Jon Deiter

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THE ENTREPRENEURIAL OPERATING SYSTEM WITH EOS IMPLEMENTER JON DEITER

Jon Deiter has worked for over 30 years in leadership positions in privately held and family owned entrepreneurial businesses as well as smaller divisions of public companies. He earned an MBA in Finance from Benedictine University in Lisle, Illinois and he is a CPA with Accreditation in Business Valuation and Certified Global Management Accountant. He has held positions in a variety of industries as Tax Advisor, Consultant, Controller, Vice President, CFO, and President.

In 2014, Jon was working on the leadership team of a company which began implementing the Entrepreneurial Operating System® (EOS®). Jon experienced first-hand the value and power of EOS and its simple tools to establish a clear vision, gain traction toward that vision, and grow a healthy team

Jon came to realize his true motivation and passion ….. to help many more companies achieve great things through implementing EOS! He was trained as a Professional EOS Implementer and since 2015 has been working with organizations to help them implement EOS. He is no longer a practicing CPA and is focusing 100% of his time on his passion. He offers his implementation/coaching services through his company, Jon Deiter Solutions, LLC.

EOS is a people-centric management system that embodies successful, proven ways of working with people and a team. In addition to company growth and achieving the life you desire, implementing EOS has positive impacts to employees, culture and team health. Jon’s leadership career in manufacturing, distribution and service businesses, along with experience as both a user and implementer of EOS, give him a unique perspective to pursue his passion of helping business owners and leadership teams achieve all they want from their business.

Jon lives in Chandler, Arizona with his wife Julie, having moved to Arizona from Chicago suburbs in 2003.

www.linkedin.com/in/jondeitereosimplementer
www.eosworldwide.com
www.consciouscapitalismaz.com
Jon’s Direct Line: 480-760-5809

ABOUT YOUR CO-HOST

Joe Pusz started THE PMO SQUAD to bring real world PMO Leadership experience to the consulting space and to advocate for Project Management through his blog PMO JOE.com. The old saying is “Do what you love and you’ll never work a day in your life.” Following this mindset Joe left Corporate America in 2013 to start THE PMO SQUAD and work with fellow Natural Born Project Managers to advance Project Management Best Practices one client at a time.

Lisa Dean at Sales Chameleon

July 12, 2016 by angishields

Chattanooga Business Radio

Lisa Dean at Sales Chameleon

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Lisa Dean//

Broadcast Live from Collaborate in Nashville, TN.

You can contact Lisa by emailing her at ldean@salesxceleration.com

Kirsty Hughan at Seamless Marketing

July 12, 2016 by angishields

Chattanooga Business Radio

Kirsty Hughan at Seamless Marketing

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Kirsty Hughan // Seamless Marketing

Broadcast Live from Collaborate in Nashville, TN.

You can contact Kirsty by emailing her at kirstyhughan@gmail.com

Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

February 26, 2016 by angishields

Midtown Business Radio

Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

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Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

We talked non-profit consulting/optimization with Kelly Burton of Nexus Research Group and Que Frazier of Social Impact Advisor, learned about small business marketing through an innovative outsourced model with Mellissah Smith, of Marketing Eye, and talked mid-market M&A and capital resources with Stuart Sanford.

More info coming soon!

Special Guests:

Kelly Burton, Founder of Nexus Research Group

Quinetha “Que” Frazier, President of Social Impact Advisor

Mellissah Smith, Founder of Marketing Eye

Stuart Sanford, VP at Mazzone & Associates

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University

Doctor of Chiropractic, Canadian Memorial Chiropractic College
Author, The ART of Responsibility, Insight Publishing 2012
Certified Six Advisors Coach, Six Advisors Coaching Academy
Previous Vice President, Parker College of Chiropractic

EPiC Measures

February 5, 2016 by angishields

Midtown Business Radio

EPiC Measures

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Isha Edwards talks branding and marketing.

EPiC Measures

On this week’s episode I featured Isha Edwards, Founder of EPiC Measures, having met her recently at the Small Business Expo in Atlanta in December. Isha Edwards is a brand-marketing consultant and the owner of EPiC Measures, LLC. Eleven years of marketing and communications experience, coupled with more than two decades of business management acumen, enables Isha to make a C.A.S.E.* for individuals and organizations that major on being distinctly different. Aligning marketing tactics with marketing strategy enables Isha to measure twice and cut once.

Isha has a global perspective on economic development. In her consulting role, she works to maintain the

integrity, productivity and profitability of individuals and organizations. Her client base spans 12 industries and her reach includes the U.S., Europe, South Africa and the Caribbean.

When not managing client assignments, Isha volunteers with Youth Entrepreneurs of Georgia and Georgia DECA. Learn more about Isha here: www.ishaedwards.com

Special Guest:

Isha Edwards, EPiC Measures

Branding & Integrated Marketing and Marketing Strategy Certifications, University of Southern California Marshall School of Business
BS, Business Management, University of Illinois–Chicago
Teacher’s Certificate, Business, Clark Atlanta University
Business Plan Advisor, Youth Entrepreneurs of Georgia
Marketing Advisory Committee Member, DECA Inc.

ION Loyalty Rewards and Small Business Saturday

November 19, 2014 by angishields

Midtown Business Radio

ION Loyalty Rewards and Small Business Saturday

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ION Loyalty Rewards and Small Business Saturday

This week I got to sit down with another pair of movers and shakers in the technology and payment processing/ merchant services space in Atlanta. William Mills of William Mills Agency introduced us to Ronald Herman, founder of Sionic Mobile. We talked about the cool app the company has developed that gives merchants an elegant way to incentivize their customers to keep coming back to patronize their business. The Loyalty app is designed in such a way that as customers spend money they earn “ions” they can then redeem at any participating merchant. I also spoke with Terri Dennison, Georgia District Director of the U.S. Small Business Administration (SBA) about the upcoming Small Business Saturday and Small Business Saturday Night this coming November 29th.

The William Mills Agency has been in the Atlanta area for over 35 years, providing a suite of PR services, with a heavy focus on the financial services/payment processing technology sector. The company provides public relations, crisis management, brand awareness/marketing strategy, and content marketing. The William Mills Agency leadership team is heavily involved in the TAG FinTech Society. FinTech is a group of professionals representing a broad range of financial technologies as well as a variety of roles within the industry, including executive management, solution specialists, sales and marketing, industry entrepreneurs and venture capitalists. William has worked with 500-600+ innovative technology companies. Even so, he was particularly intrigued by the model put forth by Ron Herman and his team at Sionic Mobile; so much so he became a member of the advisory board for the company.

Midtown Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices, Bluetooth^® beacons and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, payments and rewards apps for phones and tablets. Merchants use ION Loyalty^® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Users of the ION Consumers use ION Rewards^® to earn IONs at every checkout, then spend them like cash on anything at any time at nearly 40,000 retail locations nationwide. The free apps support iOS and most Android devices.

The Small Business Administration provides a host of services designed to enhance the likelihood of success for small businesses in the US. Their overarching goal is to increase available jobs through helping small businesses (who make up >50% of US business commerce) grow. I got to speak with Terri Dennison of the Small Business Administration about their initiative to support small businesses through the Small Business Saturday campaign, aimed at encouraging US consumers to include local small business retailers in their holiday shopping. SBA encourages America to support local economies shopping small on November 29^th. At the SBA, they know small businesses are vital to the growth and prosperity of the American economy. Since the recession, small businesses have created two out of three new private sector jobs… these firms are largely responsible for America’s 10.3 million new jobs that have led to 56 straight months of job growth. Accelerating our recovery means creating the right environment and implementing the best policies for small businesses to thrive. The entrepreneurs the SBA works with face many challenges, but among the greatest is getting new customers in the door. That’s why the SBA is proud to be part of Small Business Saturday – it’s a perfect time to promote your business and find new customers. On November 29^th, millions of consumers across the country will participate in Small Business Saturday. More than 70 percent of Americans are now aware that two days after Thanksgiving is a day devoted to shopping small. Last year, nearly half of all consumers who knew about Small Business Saturday…. acted on it … spending an estimated $5.7 billion dollars at local merchants across the nation. So we want to continue this momentum… And we’re asking you to help us promote the message that Small Business Saturday is day when buying gifts for the people we love … supports jobs and prosperity in the communities we call home.

We all have a stake in seeing foot traffic increase on Main Street. We want to encourage shoppers to seek out unique, handmade gifts they won’t find at a big-box retailer. And we want to see Internet traffic spike, too, with purchases of “gifts to ship” – and gift certificates from restaurants and service providers. Everyone can spread the word about Small Business Saturday by recommending their favorite local shops and restaurants via Facebook and Twitter. The SBA is helping to spearhead an effort this Nov. 29 to extend the hours, so to speak, by promoting Small Business Saturday Night. We know many of our small businesses are local restaurants and food purveyors…After a busy day of shopping, we want to encourage consumers to patronize their local small business restaurants and favorite watering holes. The SBA is partnering this year with the National Restaurant Association to encourage families who are shopping small to “dine small” at local restaurants Saturday night. Additionally, we’re encouraging small business merchants to extend their hours so they can take advantage increased nighttime foot traffic on Small Business Saturday Night. So I hope we can create some synergy in this effort to keep Small Business Saturday going when the sun goes down. To help in your preparations, I want to direct you to sba.gov/SmallBusinessSaturday where we have holiday marketing tips, ideas and materials … even for entrepreneurs on a limited budget. And use our hashtags on Twitter: #SmallBizSaturday for Small Business Saturday and #DineSmall for Small Business Saturday Night.

Special Guests:

William Mills, Owner of William Mills Agency

BA Communications, Florida State University
Member, Executive Committee of Florida State University College of Communications & Information’s Advisory board
Has been quoted as an expert for Wall Street Journal, USA Today, and Entrepreneur
Contributor for numerous publications

Ron Herman, CEO of SionicMobile

Founder and Former CEO, Urban Informatics Corporation
>19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
Former CEO, Intellione Technologies

Terri Dennsion, District Director, US Small Business Administration Georgia District Office

Former Deputy District Director, US Small Business Administration Indiana District Office
MA Urban Studies, Trinity University
Recipient: Atlanta Business League 100 Most Influential Black Women, 2006-2008
Atlanta Business Chronicle 100 Top Professionals in Banking and Finance, 2007-2011

Cbeyond’s CMO Paul Carmody on transforming to meet customers’ needs

December 6, 2012 by angishields

C-Suite Exclusives

Cbeyond’s CMO Paul Carmody on transforming to meet customers' needs

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In this special edition of C-Suite Exclusives business consultant Elizabeth Gordon interviews Cbeyond’s CMO, Paul Carmody.

As Cbeyond’s Chief Marketing Officer, Paul is responsible for leading marketing, product management, and business development. Carmody joined Cbeyond in 2012 to help drive the company’s expansion into next-generation products and services.

In this interview Paul speaks to Elizabeth about the customer needs Cbeyond serves, how those needs have evolved over time and what prompted Cbeyond’s transformation to the Cbeyond 2.0 model of focusing on virtual services. Paul shares the market’s reaction to Cbeyond’s cloud services and thoughts on the company’s future growth strategy.

For more information on Cbeyond, Inc. (Nasdaq:CBEY) visit: www.cbeyond.com and follow Cbeyond on Twitter: www.twitter.com/Cbeyondinc.