North Fulton Business Radio Archives - Page 52 of 71

Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo

September 15, 2020 by John Ray

North Fulton Business Radio

Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo

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Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo (North Fulton Business Radio, Episode 283)

What makes for a great email newsletter? What’s the biggest mistake you can make when you put one together? Ken Fehner, The Social Gloo, joins host John Ray to discuss the ins and outs of effective email marketing and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

The Social Gloo

The Social Gloo is an email marketing/social media marketing company. They work with local businesses, start-ups, national and international companies supporting their email and social media needs. The scope of work includes email marketing, social media sites including Facebook management and design, Twitter management and design, LinkedIn management, YouTube video creation & more.

Ken Fehner, Owner, The Social Gloo

Ken Fehner has over 30 years of experience with traditional marketing channels.

Email/Social Media Strategy – Ken. avoids a cookie cutter approach to email and social media. Whether your needs are B2C or B2B he uses proven best practices to get results for clients. He monitors social media engagement so that he can constantly improve social media interaction.

Speaker – Ken also speaks on a variety of topics including “How to Grow Your Business with Social Media and Email.” He has presented dozens of email/social media seminars including the very popular “Be A Facebook Rockstar,” which was an all-day hands-on class where students learn social media best practices for Facebook.

Previous businesses – Ken has worked with I.N. Marketing with almost $10 million in ad revenue generated between 1994 and 2009. He coordinated ad placement and ad creation in 20 key markets for 50+ retail stores. As Owner of Indie Store Radio, he featured new music and music that was exclusive to independent retail stores.

Company Website

Facebook

Twitter

Questions/Topics Discussed in this Show

What is the difference between traditional marketing and social media marketing?
Is email marketing dead?
You are a Constant Contact “Solution Provider.” Tell me more about that.
What is new at Constant Contact? Aren’t they just an email marketing program?
What are some of the common mistakes you see with people doing email marketing or social media?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Exit Planning Exchange, Atlanta Chapter, with David Shavzin and Bob Tankesley

September 10, 2020 by John Ray

North Fulton Business Radio

Exit Planning Exchange, Atlanta Chapter, with David Shavzin and Bob Tankesley

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Exit Planning Exchange, Atlanta Chapter, with David Shavzin and Bob Tankesley (North Fulton Business Radio, Episode 282)

The Exit Planning Exchange, Atlanta Chapter, is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. Co-Founders David Shavzin and Bob Tankesley joined host John Ray to discuss the association’s mission and its growth. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

The Exit Planning Exchange

The Atlanta Chapter of the Exit Planning Exchange is a local nonprofit association of advisors who provide professionalism, principles and education to the heart of the middle market. Our members work with business owners in all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy.

XPX Atlanta is fundamentally changing the trajectory of exit planning services in the Southeast United States.

XPX Atlanta delivers a collaborative-based networking exchange, broad representation of exit planning competencies, and a bridge spanning value-building, value transfer, and life-legacy for business owners. VALUES Work Collaboratively Put the Client First Think Long Term Consider the Human Angle Always be Learning

David Shavzin and Bob Tankesley along with Eric Togneri founded the Atlanta chapter in May 2019 which now has close to 100 members and a dozen sponsors.

Organization website

David Shavzin, President, The Value Track

David Shavzin is a passionate exit strategist and succession planning expert. He created The Value Track to help business owners improve profitability, build value, and sell their companies. David brings an outside, objective, and candid perspective in guiding client firms to success.

In getting companies ready for sale, he facilitates strategic planning sessions, conflict resolution, merger negotiations, and helps business partners work through a variety of business challenges. David emphasizes clear, measurable objectives and prioritization of action and resources. He frequently speaks on exit & succession planning, building value and the transaction.

Prior to creating his practice in 2000, David’s career included banking & finance roles; and a dozen years with Aventis. After finance and mergers & acquisitions work in Europe, he was named vice president of a North American division, overseeing finance, operations, supply chain, quality, and technology.

David is Co-Founder of Exit Planning Exchange Atlanta (XPX), a Certified Management Consultant (CMC) and past president of the Institute of Management Consultants (Georgia Chapter). David earned an MBA from George Washington University and a BA from the University of Wisconsin.  He is fluent in French, conversational in Spanish.

Bob Tankesley, Principal, Neri Capital Partners

Bob Tankesley helps business owners transition out of their companies, usually resulting in a sale of the business and the real estate to outside buyers. As a 4th generation entrepreneur, he has a deep affinity for and understanding entrepreneurs, which easily develops into a trust relationship with business owners. Since 2000, Bob has helped business owners understand their businesses better. He helps them think through their long-term goals and plans, educates them on business value and brings the right (collaborative) advisory team around the table.

His early career was in finance for a Fortune 500 company and audit for a Big 4 CPA firm, then he set up his own firm, always with a focus on entrepreneurs and owners. A frequent speaker on these topics, Bob holds a MBA degree and a CPA license. He is Vice President and Co-Founder of Exit Planning Exchange Atlanta, formed to bring advisors together in a collaborative effort to serve their clients.

Questions/Topics Discussed in this Show

Why did you agree to start XPX in Atlanta?
Why does Atlanta need another association?
What do you see happening with Exit Planning in the Southeast now…2 years ago?
What are the key tenets of XPX Atlanta and why are they important?
Who are your members? Who should be joining XPX?
How can listeners learn more about XPX Atlanta?

Happy Couples = Happy Kids, with Connie Durham, Connie’s Clever Concepts

September 9, 2020 by John Ray

North Fulton Business Radio

Happy Couples = Happy Kids, with Connie Durham, Connie's Clever Concepts

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Connie Durham, Connie’s Clever Concepts (North Fulton Business Radio, Episode 281)

Through Connie’s Clever Concepts, Connie Durham works with couples to help not only create better relationships for themselves, but with their kids and even at work. The host of “North Fulton Business Radio” is John Ray, and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Connie Durham, Happy Couples = Happier Kids Strategist, Connie’s Clever Concepts

Connie Durham is a Certified Speaker & Trainer with the John Maxwell Team and Authorized Provider of TTI Success Insights Assessments. She has served as an Ambassador & is a current member of the Fayette County Chamber, spent 10 years with the American Business Women Association and is currently an active part of Business Women Fayette Coweta. With 20 years serving in a Leadership position with a direct sales company, Connie won 7 Diamond rings, 2 company cars and 100’s of prizes including private parties at Universal, California and the Atlanta Aquarium.

Connie believes Personal Growth & Communication Skills are KEY in developing a successful businesses & happy Lives. She began Connie’s Clever Concepts in 2018 and now empowers others with communication skills that build Strong Marriages & Profitable Teams. Connie Inspires & Ignites New Life & Energy in people through Proven & Tested Concepts.

Company website

Facebook

Instagram

Questions/Topics Discussed in this Show

Couples and how opposites attract
Where do our different points of view come from?
Let’s talk about emotions.
Do you make more withdrawals or are you consistent on the deposits?
How can communication skills build a strong marriage & flow into every area of your life?

Branden Lisi, Object 9

September 8, 2020 by John Ray

North Fulton Business Radio

Branden Lisi, Object 9

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Branden Lisi, Object 9 (North Fulton Business Radio, Episode 280)

Branden Lisi, Object 9, joins host John Ray to discuss how digital marketing channels work in a pandemic for generating leads and revenue, success stories, and more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Branden Lisi, Partner and Brand Strategist, Object 9

Object 9 develops marketing programs that build awareness and growth through sales, public relations and advertising activities. Our brand strategists use research and experience to uncover new and unexpected customer insights. These insights, in turn, drive “campaigns” and “promotions” that are executed in traditional and digital channels by our creative team.

Company Website

Questions/Topics Discussed in this Show

Competing for business on the internet
Tradeshows and other traditional channels through which salespeople generate relationships are closed right now. Their clients are growing because they have a plan.
Generating leads for all types of B2B; manufacturing, franchise development, professional services all need digital
Paid digital gets you to the front of the mind; versus SEO and content marketing which are a long, slower game.
Martech stack 5 layers:
1. inbound;
2. website,
3. CRM/marketing automation;
4. Email
5. Analytics
Understand your customers channels; where are they reading, listening and watching right now. Don’t assume; research, then plan accordingly.

Commercial Office Space on the Georgia 400 Corridor, with Danny Vander Maten, Cresa

September 2, 2020 by John Ray

North Fulton Business Radio

Commercial Office Space on the Georgia 400 Corridor, with Danny Vander Maten, Cresa

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Commercial Office Space on the Georgia 400 Corridor, with Danny Vander Maten, Cresa (North Fulton Business Radio, Episode 277)

Danny Vander Maten of Cresa joins the show to discuss his specialty, commercial office space on the Georgia 400 corridor in Roswell and Alpharetta, and what the future may hold. “The host of “North Fulton Business Radio” is John Ray, and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Danny Vander Maten, Vice President – Tenant Representation, Cresa

Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. They think beyond space. Partner without conflict. And apply their integrated expertise to make a client’s business better.

Danny joined Cresa in Spring of 2016 and brings a diverse background with nearly 10 years’ experience in finance, business operations and strategy to his clients’ real estate transactions. At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.

Company website

Twitter

Questions/Topics Discussed in this Show

How did you get into Real Estate?
What is a Tenant Rep?
What are companies doing right now?
Is “Work from Home” really working?
What is your favorite thing about what you do?

Sheryl LaPlace, Insperity

September 1, 2020 by John Ray

North Fulton Business Radio

Sheryl LaPlace, Insperity

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Sheryl LaPlace, Insperity (North Fulton Business Radio, Episode 278)

Sheryl LaPlace, Insperity, joins host John Ray to discuss why a PEO can offer welcome relief for a small to medium-sized company seeking to streamline their internal administrative burden while offering enhanced benefits for their employees. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Sheryl LaPlace, Senior Human Resources Specialist, Insperity

Sheryl LaPlace is a senior human resource specialist with Insperity, a trusted advisor to America’s best businesses for more than 34 years, provides an array of human resources and business solutions designed to help improve business performance.

Offering the most comprehensive suite of products and services available in the marketplace, Insperity delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization® solution.

Additional company offerings include Traditional Payroll and Human Capital Management, Time and Attendance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Retirement Services and Insurance Services.

With 2019 revenues of $4.3 billion, Insperity supports more than 100,000 businesses with over 2 million employees nationwide.

Company website

Facebook

Twitter

Questions/Topics Discussed in this Show

What is a PEO, and how can companies benefit from partnering with a PEO?
What services/solutions does Insperity provide?
How can working with a PEO help businesses navigate the COVID-19 pandemic?
Why is it crucial for employers to have a trusted third-party advisor to rely on for guidance and insight at this time?
How does the co-employment relationship work?
How can a company gain a competitive advantage by using a PEO?
How does a business owner know when it is a good time to start working with a PEO?
Tell us a little about yourself, and your career journey?

A Life in Black and White: How to Authentically Discuss Race in Business, with Paul Mitchell, Mitchell Sales Advisors

August 25, 2020 by John Ray

North Fulton Business Radio

A Life in Black and White: How to Authentically Discuss Race in Business, with Paul Mitchell, Mitchell Sales Advisors

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A Life in Black and White: How to Authentically Discuss Race in Business, with Paul Mitchell, Mitchell Sales Advisors (North Fulton Business Radio, Episode 276)

“A Life in Black and White” is not just a random title for Paul Mitchell’s talks and webinars; it describes his own journey in business and his efforts to foster understanding and positive change around race in the workplace and in business. “The host of “North Fulton Business Radio” is John Ray, and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Paul Mitchell, President, Mitchell Sales Advisors

Paul Mitchell, is President of Mitchell Sales Advisors, a firm specializing in sales strategy, sales process, sales execution. Paul has a 25 year history of solving problems through these sales efforts. Paul’s goal is to use this experience and his unique life experiences to help primarily White leaders to learn more about the challenges facing the black community and how it affects their businesses through exposure, education, compassion and empathy.

“A Life In Black and White”

“What do I mean by that? Because of my life experiences, I have been uniquely positioned to provide information and understanding to people of power, primarily White people, to help support better communication and engagement with their employees, families, and expand opportunities to show empathy and compassion to the Black community. Our goal is to help provide information to those who authentically want to learn more about the challenges the black community face in the workplace and how we can develop a true partnership through genuine understanding and knowledge, to help make our workplaces more collaborative and productive. I am seeing interest from many White Americans who want to learn how they can help break the cycle of Black racism and social injustice. This is a key time for business leaders to educate themselves on how to have these meaningful conversations with their employees of all races. Due to my business and life experiences, I find that I am uniquely qualified to offer support in doing just that.”

Paul Mitchell’s LinkedIn profile

Mitchell Sales Advisors website

Questions/Topics Discussed in this Show

Why Paul is uniquely qualified to have this discussion
Race discussion in business
Why this important for business leaders to address now
“Getting into relationship” through mentoring black employees and colleagues
Why do Blacks feel the way they do in society and the workplace
What should White business leaders do to effect change in their organizations
How do we help educate the leaders to build organizations that are diverse and how this affects innovation and productivity.
How empathy as a learned skill helps in this work
How White people who want to help get over the concern of “what if I say the wrong thing?”
The problem with the statement “I’m color-blind”
What is our way forward and what will “A Life in Black and White” do to help and support that

Jonathan Wilson, Taylor English Duma

August 24, 2020 by John Ray

North Fulton Business Radio

Jonathan Wilson, Taylor English Duma

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Jonathan Wilson, Taylor English Duma (North Fulton Business Radio, Episode 275)

Jonathan Wilson of Taylor English Duma joins host John Ray to discuss his wide-ranging work as a business attorney, including how he helps with financings, business sales and transitions, and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Jonathan Wilson, Partner, Taylor English Duma

Jonathan B. Wilson is an experienced business lawyer who enjoys solving complex business and transactional problems for clients. He applies his more than 25 years of experience as an in-house lawyer, business adviser and strategist to help business executives and owners achieve negotiated solutions to technology and financial transactions.

Mr. Wilson is a member of the firm’s Corporate and Business Department and his practice includes corporate securities, corporate finance and governance, mergers and acquisitions, and intellectual property. He represents Fortune 100, middle-market and start-up companies.

Mr. Wilson was the general counsel or chief legal officer of Interland Inc., Web.com Group Inc. and EasyLink Services International Corp., where he advised senior management and the boards of directors on U.S. Securities and Exchange Commission (SEC) reporting, NASDAQ compliance, Sarbanes-Oxley matters, corporate governance, governmental affairs, contracts, litigation, intellectual property and mergers and acquisitions.

Mr. Wilson led Web.com’s legal department through its growth and merger with Website Pros Inc. in September 2007, at various times acting as the corporate secretary and the executive in charge of corporate development.

Mr. Wilson spent the first 10 years of his career in private practice with large Atlanta law firms, including a leading international firm and one of the nation’s most prestigious corporate firms.

Mr. Wilson has represented both large and small companies in outsourcing, patent licensing, software licensing, distribution and strategic alliance agreements.

In 2009, Mr. Wilson founded the Renewable Energy Committee of the American Bar Association’s Public Utility Section, and he chaired that committee, writing and speaking frequently on renewable energy and clean technology development through 2015.

Twitter

Taylor English Duma website

Questions/Topics Discussed in this Show

Start-ups – What makes them successful and pitfalls to avoid.
Financing your company – What types of financing exist and which are better suited for different business
Crowdfunding – What is it and does it really matter?
Selling your company – How does the process work (and how your attorney can help).
Lawsuits – How to avoid them and why they are almost always a bad idea for both sides!
Lawyers – How a good one can help your business grow (and how to figure out which are the good ones)

The Four Pillars of Sales, with Gerry Savage, Four Pillars Consulting Group

August 20, 2020 by John Ray

North Fulton Business Radio

The Four Pillars of Sales, with Gerry Savage, Four Pillars Consulting Group

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The Four Pillars of Sales, with Gerry Savage, Four Pillars Consulting Group (North Fulton Business Radio, Episode 273)

Gerry Savage had seemingly taken every sales course and sales training class out there. He still wasn’t satisfied, so he wrote the book himself, you might say. Gerry joined host John Ray to discuss his book, The Four Pillars of Sales, and the sales consulting work he does for individuals and companies. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Gerry Savage, Four Pillars Consulting Group

Gerry Savage began his sales career over three decades ago in 1985 after serving on active duty in the United States Marines. In 1991 he entered the field of total joint replacement, winning five President Club awards with Zimmer Orthopedics between 1995 and 2003. Gerry went on to become a distributor for Biomet Orthopedics and then eventually served as a Reginal Director for Conformis and Eastern Regional Vice President for MicroPort Orthopedics. Gerry is currently Vice President of Sales for Maxx Orthopedics U.S. He received both his undergraduate and graduate degrees in business administration from Eastern University in St. Davids, Pennsylvania, where he was also an adjunct professor.

Gerry’s book, The Four Pillars of Sales takes you on a real-life journey that gives you the tools necessary to reach the success you desire. Gerry eloquently weaves in his 34 years of sales experience into a unique sales process that identifies your own personality style and that of your customer. You will find yourself communicating effectively with your customers in a natural non-threatening way that finally allows you to build long-lasting relationships.

When not traveling and pursuing his next opportunity to grow business, Gerry looks forward to spending time in Maine with family and friends, writing with his trusted Cavalier King Charles Spaniel, Brady, by his side, or at the barn riding horses. An avid equestrian, his love for horses was passed down from his grandfather and father. He has competed in the hunter ring over fences as an equestrian throughout central Pennsylvania, where he has lived for the last twelve years with his family.

Company Website

Facebook

Questions/Topics Discussed in this Show

How did you get where you are today?
What motivated you to write a book on sales?
Why the four pillars of sales?
How are you different from all the other consultants and programs out there?
Why is your personality assessment such a bit part of the book?
What is call reluctance and is it an issue?
What advice would you give someone who is new to sales and to those who are experienced?
What changes have you seen to sales processes amidst Covid-19 ?