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Laurie Jones with Buck Jones Nursery and Bert Parham with CX Media

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BRX National
BRX National
Laurie Jones with Buck Jones Nursery and Bert Parham with CX Media
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Steven Julian, Laurie Jones, Bert Parham

Laurie Jones/Buck Jones Nursery

Arthur A “Buck” Jones & Assoc., Inc Nursery is a wholesale Nursery supplier to landscape contractors, builders, developers, golf courses, and homeowners. They offer online purchases, pick up and delivery. They sell plants, trees, grass sod and seed, fertilizers, soil amendments, mulches, and stone of all kinds.

 

Bert Parham/CX Media

CX Media creates powerful photography and cinematic video that helps businesses tell their story with heart, soul, and style. Based out of Duluth and serving small businesses in the metro Atlanta area, CX Media leaves a lasting impression that moves people to act.

Gwinnett Business Radio is presented by

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

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How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots
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How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots, on North Fulton Business Radio with host John Ray

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots (North Fulton Business Radio, Episode 868)

In this episode of North Fulton Business Radio, host John Ray welcomes Sarah Adams, founder of Blue Chip Branding & Headshots. Sarah shares her journey from college photographer to personal branding expert, explaining how a single headshot can transform how professionals present themselves. She discusses what most people get wrong about headshots, why branding matters in visual presentation, and how subtle changes in posture or expression can shift perception. With a background in marketing, Sarah brings a unique approach that blends creativity, strategy, and confidence-building. Whether you are a business owner, executive, or professional looking to elevate your image, this conversation will change how you think about being seen.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Sarah Adams, Blue Chip Branding & Headshots

Sarah Adams, Blue Chip Branding & Headshots
Sarah Adams

Sarah Adams owns Blue Chip Branding & Headshots, a photography studio that specializes in standout professional headshot photography for individuals and companies.

With a background in digital marketing, Sarah founded her business in 2022 with the belief that human connection is the number one factor that affects business success. Today, Sarah marries her photography and marketing expertise by crafting images that send the right message to each client’s intended audience.

Outside the studio, Sarah loves spending time outdoors with her husband and young daughter. She is a graduate of the University of Georgia and is on a mission to become Atlanta’s most well-known and trusted headshot photographer.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
00:27 Guest Introduction: Sarah Adams from Blue Chip Branding & Headshots
02:14 Sarah Adams’ Journey into Photography
05:04 The Importance of Headshots in Personal Branding
07:30 Sarah’s Unique Approach to Photography Sessions
10:07 John Ray’s Personal Experience with Sarah’s Photography
11:39 Making Clients Comfortable During Photo Sessions
18:10 Building Confidence in Photo Sessions
18:30 The Role of Collaboration in Photography
19:46 Understanding the Client’s Perspective
20:38 The Value of a Professional Headshot
23:46 The Aspirational Aspect of Headshots
27:03 When to Refresh Your Headshot
29:35 Connecting with Clients During Photo Sessions
34:19 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros

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Gwinnett Business Radio
Gwinnett Business Radio
Geoff Ekstrom with Oakstream Images and Matthew Efird with Lighting Pros
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Matthew Efird & Geoff Ekstrom

Geoff Ekstrom/Oakstream Images

Oakstream Images specializes in Legacy Heirloom style portraiture as well as commercial headshots and personal branding photography. It’s a sanctuary where clients can embrace their true selves and leave with images that not only reflect their likeness but capture their spirit.

 

Matthew Efird/Lighting Pros

Lighting Pros is your go-to expert for transforming your outdoor space with stunning, customized lighting solutions. Services include Christmas lights, landscape lights, event lighting, and permanent RGB Christmas lights. They install in Georgia and support their franchisees.

Sarina Roth with Never the Rock Photography

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Northeast Georgia Business Radio
Northeast Georgia Business Radio
Sarina Roth with Never the Rock Photography
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Sarina Rowley Roth

Sarina Rowley Roth/Never the Rock Photography

Sarina is an award-winning photographer who specializes in fine photographic art, featuring primarily travel, wildlife and landscape photography. She works with businesses and clients to create customized art that makes an impactful statement in homes, offices, business lobbies, waiting rooms and even in restaurants and hotels. Sarina’s work has been featured on over 30 magazine covers, and hundreds of her images have been published.

In 2019 she began Never the Rock Photography Tours; designed to provide one-on-one photography instruction, tips, and assistance to small groups of guests while experiencing an amazing African Safari.

For more information, visit www.nevertherock.com

 

 

Our Community Partner for this episode of Northeast Georgia Business Radio is Retire Wise, LLC. A giant thank you to Shawn and his team for their continued support! Retire Wise shows their clients how to grow their retirement savings while protecting it from fees and market risk so they can retire happy! Click here to visit them today.

 

Northeast Georgia Business Radio is presented in part by Regions Bank.
Start Building your financial confidence at Regions Bank. Member FDIC and an Equal Housing Member.

Daniela Conroy with Daniela Conroy Photography & Design

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Northeast Georgia Business Radio
Northeast Georgia Business Radio
Daniela Conroy with Daniela Conroy Photography & Design
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Daniela Conroy

Daniela Conroy/Daniela Conroy Photography & Design

Daniela Conroy is your go-to creative collaborator and storyteller. As a professional photographer, graphic designer, and email marketer, Daniela brings a unique blend of skills to the table for individuals and brands alike. With a keen eye for detail and a commitment to authenticity, she’s dedicated to capturing captivating imagery and creating compelling graphics that convert. Visit Daniela today!

Summer Stapleton of Photography by Summer

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Northeast Georgia Business Radio
Northeast Georgia Business Radio
Summer Stapleton of Photography by Summer
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Summer Stapleton

Summer Stapleton/Photography by Summer

Capture those important moments of life! Photography by Summer offers a professional photography service and experience.

Offering, newborn, seniors, weddings, family and event photography services.

 

 

 

Our Community Partner for this episode of Northeast Georgia Business Radio is Leather & Lace Coffee and Company. A giant thank you to Heather and Lori for their continued support. Leather & Lace Coffee and Company specializes in barrel aged coffee beans; artisan roasting all their coffees. They also offer event and special occasion catering: visit them today.

Sarah Adams, Blue Chip Headshots

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Sarah Adams, Blue Chip Headshots
North Fulton Business Radio
Sarah Adams, Blue Chip Headshots
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Sarah Adams, Blue Chip Headshots

North Fulton Business Radio, Episode 666)

Sarah Adams, Owner and Headshot Photographer with Blue Chip Headshots, joined host John Ray on this episode of North Fulton Business Radio. Sarah discussed how she got into photography and entrepreneurship, why she narrowed her niche to headshots, what makes a headshot go from good to great, how she works with clients in-session to make their resulting headshot turn out better than they ever thought possible, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Sarah Adams, Owner / Headshot Photographer, Blue Chip Headshots

Sarah Adams is the owner of Blue Chip Headshots, a photography studio that specializes in crafting professional headshots that cultivate connection, and provide the foundation for a stand-out personal brand.

Sarah is a graduate of the University of Georgia and she recently relocated to Cumming with her husband and 4-month-old daughter. Raised in San Diego, California, Sarah appreciates her newfound Georgia home for its beautiful outdoors, delicious food, and exceptionally kind people.

Website | Sarah’s LinkedIn

Questions and Topics in this Interview:

  • How did you get into photography and entrepreneurship?
  • Why are most headshots bad or awkward?
  • What makes a headshot go from Good to Great?
  • What are a few things to keep in mind when preparing for a headshot session?
  • How does one look confident in a headshot, even if they’re nervous?
  • What is the importance of digital networking?
  • Why is personal branding the number one most effective, and most affordable thing you can do to promote your business?
  • How does a headshot impact your personal brand?
  • How often should you change/update your headshot?
  • What are a few unexpected benefits of an awesome professional headshot?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Picked Founders Moriah Sawtelle and Preslie Hirsch

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Picked-Founders-Moriah-Sawtelle-and-Preslie-Hirsch1
Phoenix Business Radio
Picked Founders Moriah Sawtelle and Preslie Hirsch
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Picked-Founders-Moriah-Sawtelle-and-Preslie-Hirsch

Picked Founders Moriah Sawtelle and Preslie Hirsch

picked

Picked is a monthly image subscription service that’s handcrafted to take content creation off the hands of the busy entrepreneur. Members have access to a private dashboard that is updated monthly with a fresh library of carefully curated photos that fill gaps in their content marketing needs. Members also have access to a private Facebook community of peers and mentors to get valuable marketing support.

Picked was founded by Preslie Hirsch and Moriah Sawtelle-two creative entrepreneurs who know firsthand how important (and time-consuming) branding and marketing is. They believe that every entrepreneur and small business should have the opportunity to put their best foot forward in their marketing, regardless of time or money.

Take advantage of a 25% Savings on your first month with the podcast code: PBRX25

Moriah-Sawtelle-on-Phoenix-Business-RadioXIf you’ve ever seen someone covered in white dog hair and typing frantically in a coffee shop, it was probably Moriah Sawtelle. She’s a photographer, web designer, and marketing nerd with a love for thick serif fonts and scrambled eggs.

Moriah currently runs Moriah Brooke Creative, a photography and website design business that helps makers and entrepreneurs give their ideas a visual reality. She’s also the writer/photographer behind Elle Fait, a blog and community that celebrates makers and creativity. Above all, Moriah is made to help creative entrepreneurs be seen and heard. Between her role running Picked and her other ventures, she gets to do just that every single day.

Preslie-Hirsch-on-Phoenix-Business-RadioXArizona born and raised, Preslie Hirsch has done a little bit of everything. She’s a former bodybuilder turned CrossFit coach and national-level Olympic weightlifter, owner of multiple businesses, hobby photographer, podcast host, journalist and espresso connoisseur. Throughout the process of starting her first company, Hey Preslie Nutrition, she fell in love with the behind the scenes work, i.e.: designing efficient systems and implementing creative processes.

This tug on her heart, coupled with recognizing a need in the market for talented entrepreneurs to run their businesses more efficiently to reduce stress and scale their impact, created space for the successful launch of Hey Preslie Creative in early 2019. Picked is a perfectly aligned extension of this mission; creating a platform for other small business owners to have the resources they need to grow and thrive.

Follow Picked on Instagram.

Brett Grauss with ProGeneX Laboratories and Terry Merck with AYC Plastics

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North Georgia Business Radio
North Georgia Business Radio
Brett Grauss with ProGeneX Laboratories and Terry Merck with AYC Plastics
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Beau Henderson, Brett Grauss, Terry Merck, Dr. Bill Lampton

Brett Grauss/ProGeneX Laboratories, Inc.

ProGeneX is a clinical solutions provider, and not just a lab company. ProGeneX is a lab agnostic; however, They have a progressive genetic testing facility that does not bill Medicare/Medicaid/Private Insurance and works on a B2B “cash” basis. This way they can make the cost of the test very inexpensive. ProGeneX uses the broadest pharmacogenetic panel in the industry (MyBestMed TM) and then keep that panel data safe and secure in the RxGeneAlert TM data portal. The ProGeneX data portal integrates genetic test results from pharmacogenetic (PGx) testing with real-time medication prescription data (from the pharmacy provider) to provide medication alarms related to Drug-Gene interactions that may result in harm to the patient or failure in efficacy because of genetic metabolic functions. This Premium service is provided as a value added, ancillary to their PGx testing. ProGeneX currently has an excellent business partnership with PharMerica/Brightspring. Pharmerica, their largest client, is the nation’s second largest provider of pharmacy services to the long-term care market, and is engaged in close to 2000 facilities. Starting in August of this year, Pharmerica agreed to take the program out of pilot and go national. This relationship provides for market differentiating clinical services related to high-risk medication management in the long-term care and homecare market verticals. Testing costs within this vertical are largely paid for by insurers/CMS. The data in their risk management platform is easily integrated within the Pharmerica EHR systems (to their knowledge, a first) to provide these kinds of services to all types of healthcare clients throughout the care continuum. The source of the genetic data can be any CLIA/CAP/COLA certified laboratory. In cases where necessary, ProGeneX can provide PGx testing at extremely low prices. For example, patients in rehab facilities and are covered under Part A have no individual test coverage. Typical lab providers cannot provide low price testing and bill CMS at a higher rate. ProGeneX bridges that gap. They have a strategy to make these kinds of patients to community pharmacies utilizing their mobile app and risk management platform.

Terry Merck/American Yazaki Corporation

AYC Plastics is a Plastic Blow Molding manufacturing plant. The manufacture multi-layered blow molded fuel tanks for Honda Power Equipment and Yamaha(4-wheelers/off road vehicles).  AYC Plastics also makse mono-layered ink cartridge bottles for Ricoh Electronics, Inc.

 

 

 

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