
The Top 1% of Podcasts: 50th Episode Milestone Celebration for Organization Conversation with Richard Grove and John Ray (Organization Conversation, Episode 57)
To celebrate 50 episodes of Organization Conversation, host Richard Grove switched roles to become a guest, while John Ray of Business RadioX stepped in as host. They discussed the journey of Wall Control, influencer marketing, the impact of customer feedback on their product development, and the benefit of having “Made in the USA” as part of their brand. The conversation also touched on navigating cost fluctuations, sustainable business growth, the value of solid industry relationships, the maker community, and why Wall Control started the Organization Conversation podcast. Note that only 1% of podcasts reach 50 episodes. Congratulations to Richard and the Wall Control team on this noteworthy milestone!
Organization Conversation is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Topics Covered in this Episode

About Organization Conversation
Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Richard Grove, Wall Control

Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.
Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.
In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.
Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.
Connect with Richard:
Instagram | Twitter | LinkedIn | Richard’s Website
About Wall Control
The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.
Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.
The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.
Connect with Wall Control:
Company website | Facebook | Instagram





Joseph Cherluck is the President of Best Tool & Engineering Company, Inc. He started in the Tool & Die industry in 1977.


Gary Braun is a Founder and co-owner of 



Melati Lee-Parker started designing simple tools for herself back in the late 1900s to make her financial and actuarial analyst jobs easier. She then discovered the joy of sharing those tools and coded solutions with her teammates in workshops so they could all go to happy hour at 4pm.
Julie Gable brings over 20 years of IT and business consulting experience to her role as CEO and founder of BusinessWhys.
Bob Interdonato works with companies from Arizona to Nevada and New Mexico. These areas are incredibly economically diverse, and Lumen has participated in the region’s massive growth with healthcare providers, major retailers, manufacturing and Nevada’s gaming and hospitality industries.
Steve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.
Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.
Born in Phoenix, Arizona, Bianca Buliga is a trilingual first-generation American of Romanian ethnicity. A marketing professional with experience in both the nonprofit and for-profit sectors, Bianca currently works as Director, Marketing & Communications for the Arizona Technology Council.





Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to 


Eric Miller is a co-owner of Tempe-based PADT, which provides tools and services to companies that design and manufacture physical products. He holds a B.S. in Mechanical Engineering from UC Berkeley.
Earl Wiggins joined EnPower in June 2021 as Vice President of Operations and Manufacturing. In this role, Earl provides strategic and managerial leadership across product development, commercialization, and supply chain and procurement processes.
Claire Conway is the STEM Ecosystem Programs Manager at 
After grow up in rural New York and joining the United States Army, Kelly Greene learned quickly to adapt to her surroundings to be successful. She attended Wittenberg University in Springfield, Ohio to earn her Bachelor’s Degree in Elementary Education.

Sheila Kloefkorn is CEO and President of KEO Marketing, a full service B2B marketing agency. The company specializes in marketing strategy, messaging, digital infrastructure, execution and analytics. KEO Marketing grows Fortune 1000 companies and mid-market businesses.
Provost Bolman has focused his career upon the profound need for a substantial and diverse workforce within Arizona and the nation.
Eric Miller is a co-owner of Tempe based PADT, Inc., which provides tools and services to companies who design and manufacture physical products. He holds a B.S. in Mechanical Engineering from the University of California, Berkeley and has lived in Arizona since 1986. He started his career focusing on the application of Finite Element Analysis (FEA) to simulate turbine engine components. Over the years he became recognized as an expert user of the ANSYS software tools, solid modeling, and the development of custom software to automate the product simulation and design process.


As a Community Investor for The Boeing Company, Leann Shaffer leads social responsibility and corporate citizenship activities in Arizona and New Mexico. In this role, she implements Boeing’s strategic philanthropy through charitable investments, volunteer programs, employee drives and other integrated programs.
Eric Miller is a co-owner of Tempe based PADT, which provides tools and services to companies who design and manufacture physical products. He holds a B.S. in Mechanical Engineering from UC Berkeley.
Recently named an 18 Under 18 recipient by Junior Achievement and Arizona Republic, Caillou Peña is proud to represent the importance of empowering today’s youth to tackle tomorrow’s biggest challenges.
After graduating from Bolivar-Richburg High School in rural western New York and joining the United States Army, Kelly Greene learned quickly to adapt to her surroundings to be successful. She attended Wittenberg University in Springfield, Ohio and played shortstop on the Tiger softball team while earning her Bachelor’s Degree in Elementary Education.
Chief Science Officer (CSO) Shalae Clemens is a member of the International Leadership Council and the current CSO of the Year.







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