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Keith Scott, KLSA, on Modernizing Government Operations

December 11, 2025 by John Ray

Keith Scott, K.L. Scott & Associates (KLSA), on Modernizing Government Technology, Strategic Planning, and Citizen Experience (North Fulton Business Radio, Episode 922), with host John Ray
North Fulton Business Radio
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Keith Scott, K.L. Scott & Associates (KLSA), on Modernizing Government Technology, Strategic Planning, and Citizen Experience (North Fulton Business Radio, Episode 922), with host John Ray

Keith Scott, K.L. Scott & Associates (KLSA), on Modernizing Government Technology, Strategic Planning, and Citizen Experience (North Fulton Business Radio, Episode 922)

On this episode of North Fulton Business Radio, host John Ray welcomes Keith Scott, CEO of K.L. Scott & Associates (KLSA), a management and IT consulting firm based in Alpharetta. With over 32 years of experience, Scott helps federal, state, and local government agencies modernize their technology systems, break down operational silos, and deliver better outcomes for the communities they serve.

Scott discusses how government agencies face unique challenges, including aging technology infrastructure, workforce turnover with a third of government employees retiring in the next five years, and the need to compete with private sector organizations for top talent. He explains how KLSA helps agencies leverage data-driven decision-making, implement AI readiness assessments, and create strategic plans that survive beyond election cycles. Scott shares success stories, including helping a Maryland state agency redesign their customer call center operations and helping a Midwestern city retain talent by improving community engagement processes.

The conversation covers the importance of citizen feedback loops, how government agencies can attract mission-driven talent despite salary limitations, and the opportunities and challenges surrounding AI implementation in the public sector. Scott also discusses his Citizen Experience Podcast and the KLSA Academy, which provides training in AI skills, executive leadership, and workforce development for government employees.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Government agencies must establish citizen feedback loops to understand how their services are being received and identify areas for improvement, rather than relying solely on outlier complaints or praise.
  • The government workforce faces a critical challenge with roughly a third of employees retiring within five years, creating a knowledge vacuum that requires succession planning and strategies to attract mission-driven talent.
  • AI presents opportunities for government agencies to accelerate outcomes and improve efficiency, but requires proper readiness assessments and business cases beyond basic chatbot implementations.
  • Cybersecurity and data vulnerability represent the biggest challenge facing government today, with increasing threats from automated attacks, account theft, and voice impersonation targeting vulnerable populations.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Keith Scott
02:12 Keith Scott introduces KLSA and how the firm helps government agencies
03:07 Keith Scott’s career background from software developer to MBA to consulting
04:24 KLSA’s history serving 35-40 municipalities and federal agencies since 2013
05:12 The importance of citizen feedback loops in government service delivery
06:08 Challenges with continuity in government beyond election cycles
08:00 Why government agencies care about citizen experience and compete for taxpayer revenue
10:14 How community planning affects economic vitality, using Alpharetta’s North Point Mall area as an example
11:15 Data-driven decision-making and addressing legacy systems in government
12:35 Citizens compare government services to private sector experiences like Amazon
13:14 Breaking down silos between government departments like fire, education, and parks
15:13 Workforce challenges with government employees retiring and knowledge transfer
16:27 Attracting mission-driven talent versus competing on salary with private sector
17:17 How COVID affected younger workers’ need for mentorship and community
18:20 AI opportunities in government and building agentic AI tools
20:05 Big picture challenges facing government, including cybersecurity threats
21:20 The Citizen Experience Podcast and KLSA Academy
23:05 Symptoms that indicate a government agency needs strategic planning help
24:44 Success stories, including Maryland customer service redesign and Midwestern city talent retention
26:48 Contact information for KLSA

Keith L. Scott, Founder and Chief Executive Officer

Keith L. Scott
Keith L. Scott

Keith L. Scott is the Founder and Chief Executive Officer of K.L. Scott & Associates (KLSA), an Atlanta-based management and information technology consulting firm that helps government agencies modernize systems, strengthen operations, and deliver better outcomes for the communities they serve. With more than 32 years of experience at the intersection of technology, strategy, and public service, he is recognized as a trusted advisor to federal, state, and local government leaders navigating complex, high-stakes transformations.

Keith began his career in consulting with leading global firms, including Deloitte and Gartner, where he refined his analytical rigor, strategic insight, and commitment to excellence. In 2013, he co-founded KLSA to bring large-firm expertise with the speed, flexibility, and personal attention of a boutique consultancy. Under his leadership, the firm has grown into a national advisory partner with offices in Atlanta and Washington, D.C., supporting more than 30 public-sector organizations and earning distinctions such as SBA 8(a) certification, ISO 9001 quality certification, and a GSA Multiple Award Schedule contract.

His work centers on helping government agencies modernize technology, leverage data and AI for better decision-making, improve organizational performance, and enhance the citizen experience. Keith’s leadership philosophy reflects a balance of analytics and empathy, ensuring that every modernization effort stays rooted in people, impact, and community outcomes.

Keith also serves as the host of The Citizen Experience Podcast, where he interviews leaders, innovators, public officials, and industry experts about government transformation, technology, and the future of public service. His thought leadership has positioned him as a sought-after advisor on topics ranging from AI adoption to strategic planning to operational excellence in government.

He holds a B.S. in Computer Science, an MBA in Organizational Strategy, and certification in Business Analytics. When he is not advising clients, speaking, or recording new podcast episodes, he is committed to mentoring emerging professionals and supporting community-driven initiatives.

LinkedIn

K.L. Scott & Associates (KLSA)

K.L. Scott & Associates (KLSA) is a management and information technology consulting firm headquartered in Atlanta, Georgia, with an additional office in Washington, D.C. Founded in 2013, the firm helps government agencies and mission-driven organizations modernize their technology, improve operational performance, and deliver better outcomes for the communities they serve. Guided by the belief that effective government strengthens quality of life for all residents, KLSA blends data-driven insight with practical, people-centered solutions.

KLSA provides a full range of consulting services including IT modernization, artificial intelligence and advanced analytics, strategy and operational improvement, organizational design, change management, workforce development, and program implementation support. The firm’s approach combines rigorous analysis with empathetic leadership, ensuring that every recommendation can be successfully executed and sustained.

KLSA holds several key federal certifications and contracting vehicles, including SBA 8(a) status, ISO 9001 quality certification, and the GSA Multiple Award Schedule (MAS) contract. These designations reflect the firm’s disciplined management practices and make it easy for government customers to partner with them. KLSA also supports clients through its 8(a) joint venture, K2K Ohana, which expands delivery capacity across digital transformation, cybersecurity, AI enablement, and mission-critical federal programs.

The firm has delivered successful outcomes for more than 30 federal, state, and local agencies across the country. Their work spans sectors such as human services, public safety, transportation, education, and finance, helping government leaders respond to modernization pressures, rising citizen expectations, and evolving workforce needs.

Driven by a commitment to service, ethics, and measurable impact, KLSA continues to help public-sector organizations operate more efficiently, use data more intelligently, and deliver a better citizen experience.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: AI in government, Alpharetta, artificial intelligence, Beyond Computer Solutions, citizen experience, cybersecurity, data-driven decision-making, government consulting, government operations, IT modernization, John Ray, K.L. Scott & Associates, keith scott, KLSA, management consulting, North Fulton, North Fulton Business Radio, public sector, renasant bank, strategic planning, Workforce Development

Don Morron on AI Agents vs AI Assistants for Business

December 10, 2025 by John Ray

Don Morron, HighlandTech, on AI Agents vs AI Assistants, Custom Business Automation, and When to Build vs Buy AI Solutions (North Fulton Business Radio, Episode 921), with host John Ray
North Fulton Business Radio
Don Morron on AI Agents vs AI Assistants for Business
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Don Morron, HighlandTech, on AI Agents vs AI Assistants, Custom Business Automation, and When to Build vs Buy AI Solutions (North Fulton Business Radio, Episode 921), with host John Ray

Don Morron, HighlandTech, on AI Agents vs AI Assistants, Custom Business Automation, and When to Build vs Buy AI Solutions (North Fulton Business Radio, Episode 921)

On this episode of North Fulton Business Radio, host John Ray welcomes Don Morron, Founder and CEO of HighlandTech. HighlandTech’s AI automation agency builds custom AI agents that help businesses eliminate repetitive work and unlock new levels of productivity. In barely a year of business, Don has earned recognition as the Greater North Fulton Chamber of Commerce’s 2025 Solopreneur of the Year, which demonstrates the rapid impact his work is having in the business community.

Don explains the distinction between AI assistants and AI agents, highlighting their role as digital workers capable of automating business processes from beginning to end. He shares his journey from enterprise sales at Fortune 100 companies to founding HighlandTech and how his commitment to education has made him a leading voice in the physical security industry through his podcast, AI PHYSEC TODAY. Don emphasizes that successful AI adoption requires leadership conviction, starting with identifying the right use cases and understanding when to buy versus build AI solutions.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • While AI assistants merely provide information or suggestions without taking action, AI agents are digital workers that can automate entire business processes.
  • Businesses should begin their AI journey by identifying repetitive, manual tasks that consume significant time and resources and then evaluate whether existing products can address these issues before investing in custom solutions.
  • Successful AI implementation requires leaders to have conviction and a willingness to make calculated bets, taking the initiative themselves rather than expecting employees to drive adoption.
  • HighlandTech built an AI agent for a firm that manages security risks in 2,000 schools, which increased productivity by 400%, enabling consultants to complete more safety assessments and better protect students.

Topics Discussed in this Episode

00:20 Host John Ray introduces Don Morron and HighlandTech
02:16 Don Morron explains what HighlandTech does with AI automation
03:13 Don’s career journey from telecom sales to enterprise sales and entrepreneurship
05:13 How Don got into AI three years ago and started his podcast
07:07 How companies should approach AI and avoid common pitfalls
09:15 The difference between AI assistants and AI agents
11:47 Understanding when AI agents are the right solution for a business
14:20 The importance of focusing on business problems rather than chasing AI trends
17:16 How to identify the right AI use cases in your business
19:42 Questions businesses should ask before investing in AI solutions
22:33 When to buy an existing AI solution versus building a custom agent
25:54 The importance of leadership conviction in AI adoption
29:38 Don’s success story helping a security risk management firm quadruple productivity
31:42 How to connect with Don Morron and HighlandTech

Don Morron, Founder and CEO

Don Morron is the Founder and CEO of HighlandTech, an AI automation agency that builds custom AI agents to help businesses eliminate repetitive work and unlock new levels of productivity. Don has become one of the leading voices in the physical security industry about the future of AI agents, hosting the industry’s top podcast, AI PHYSEC TODAY, where he interviews CEOs, innovators, and thought leaders shaping the next generation of security technology.

Don brings more than a decade of leadership experience across cloud sales, enterprise solutions, and AI-driven automation. He previously held senior roles at Fortune 100 and high-growth technology companies, earning multiple industry awards and consistently leading record-breaking sales teams. He holds an MBA from Florida Atlantic University and a certification in Artificial Intelligence from MIT Professional Education.

HighlandTech has gained national recognition for its innovations in AI agents, including the company’s flagship product Electra, and was honored by the Greater North Fulton Chamber of Commerce as the 2025 Solopreneur of the Year. Don is also known for his commitment to community, education, and upskilling. He leads AI training workshops for SMBs, advisors, chambers, and security professionals, helping organizations build the foundation for their new digital workforce.

When he is not advising companies on AI strategy or building next-generation agent systems, Don continues to study AI daily, create thought leadership content, and help leaders understand how to adopt AI responsibly and effectively.

LinkedIn

HighlandTech

HighlandTech is an AI automation agency that builds custom AI agents to replace repetitive work and streamline business operations. Most companies lose time and money to manual processes, scattered data, and workflows that depend on constant human follow up. These bottlenecks slow growth and create errors.

HighlandTech solves this by designing AI agents that take full ownership of tasks from start to finish. Their agents read, write, decide, integrate with tools, and handle real operational work with speed and accuracy. The result is a reliable digital workforce that reduces manual effort, cuts costs, and frees teams to focus on higher-value work.

At HighlandTech, they build practical automation that helps businesses work smarter and grow faster.

Website | Company LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: AI agents, AI assistants, AI automation, AI PHYSEC TODAY, AI strategy, Beyond Computer Solutions, build vs buy, Business automation, custom AI solutions, digital workforce, Don Morron, Electra, enterprise sales, HighlandTech, John Ray, MIT, North Fulton Business Radio, physical security, renasant bank, small business, Solopreneur

Stephanie Richards on PR, AIO, and B2B Visibility Strategy

December 8, 2025 by John Ray

Stephanie Richards, SowGrow Public Relations, on Building B2B Visibility Through PR and AIO (Artificial Intelligence Optimization)
North Fulton Business Radio
Stephanie Richards on PR, AIO, and B2B Visibility Strategy
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Stephanie Richards, SowGrow Public Relations, on Building B2B Visibility Through PR and AIO (Artificial Intelligence Optimization)

Stephanie Richards, SowGrow Public Relations, on Building B2B Visibility Through PR and AIO (Artificial Intelligence Optimization) (North Fulton Business Radio, Episode 920)

Stephanie Richards, founder of SowGrow Public Relations, joins North Fulton Business Radio host John Ray to discuss how B2B companies can break through growth plateaus and adapt to the rapidly changing search landscape. SowGrow Public Relations is a Metro Atlanta-based agency that helps mid-market companies increase visibility and credibility through strategic PR combined with Artificial Intelligence Optimization (AIO).

Stephanie discusses how B2B companies often hit a wall after exhausting their referral networks, watching competitors appear everywhere in media, at conferences, and in searches while they remain invisible. She introduces the concept of Artificial Intelligence Optimization, the practice of ensuring companies show up in AI-powered search results as decision-makers increasingly turn to platforms like ChatGPT, Claude, and Gemini instead of traditional Google searches.

The solution combines old-school PR fundamentals with modern content strategy, building credibility through third-party media placements, thought leadership articles, and podcast interviews that AI engines recognize as verified and trustworthy. Stephanie shares a compelling case study of a food packaging company that transformed a mundane plant opening into industry leadership by challenging their entire sector on pharmaceutical-grade standards.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • B2B companies often hit a growth plateau when they rely solely on referrals and personal networks, missing opportunities to reach new audiences through strategic visibility efforts
  • Artificial Intelligence Optimization (AIO) is becoming essential as decision-makers increasingly use AI search engines like ChatGPT, Claude, and Gemini instead of traditional Google searches
  • Companies need to create high-quality content that establishes expertise while ensuring it appears across multiple third-party sources like trade publications and podcasts, since AI engines prioritize verified, credible information over self-published website content
  • Finding what makes a B2B company newsworthy often requires outside perspective to uncover innovative angles that the company itself overlooks in day-to-day operations

Topics Discussed in this Episode

00:21 John Ray introduces the show and guest Stephanie Richards
02:12 Stephanie Richards introduces SowGrow Public Relations
02:37 Stephanie’s career arc and why PR work is gratifying
03:21 Why B2B companies can stumble along without visibility
04:09 The importance of third-party validation and education
05:09 Problems created when B2B companies lack visibility
05:59 Common misconceptions about PR and media
06:07 Public relations as reputation management and visibility
07:24 How B2B companies know they’re in pain from lack of visibility
08:38 Conducting a brand audit to find what’s newsworthy
10:19 Why PR needs an executive seat at the table
11:12 Introduction to Artificial Intelligence Optimization (AIO)
12:36 What B2B companies need to do about AI search
14:09 How AI platforms score credibility and expertise
15:48 Why AIO strategy brings back old-school PR fundamentals
16:31 Practical steps for adapting to the AI search environment
18:12 Defining content production beyond social media
19:54 Finding what’s newsworthy in a prosaic B2B business
20:11 Case study of food packaging plant and pharmaceutical standards
22:08 How initial conversations with SowGrow unfold
23:22 What to do if you don’t think you have anything newsworthy
24:09 Symptoms indicating you need PR help
25:15 Success story with packaging company and brand managers
26:36 Balancing CEO visibility with broader organizational PR
28:00 Contact information for Stephanie Richards

Stephanie Richards, Founder & Director

Stephanie Richards, M.A.P.W., is a business-to-business (B2B) public relations expert. She is the founder of SowGrow Public Relations, which specializes in increasing the visibility of B2B companies with complex or high-investment products or services through strategic PR and Artificial Intelligence Optimization (AIO) / Generative Engine Optimization (GEO).

Clients have been featured by prestigious media outlets including Harvard Business Review, Forbes, CNN, Fox Business News, Entrepreneur, Newsweek, U.S. News & World Report, Atlanta Business Chronicle, Inc.com, Wall Street Journal, and a myriad of trade publications.

Stephanie earned a bachelor’s degree in public relations with a minor in marketing. She also earned a master’s degree in professional writing with a concentration in applied writing and support areas in composition and rhetoric, as well as creative writing. Stephanie is also the director of the SowGrow Marketing Council, a membership organization for executive-level marketers who want to stay ahead of developments in multiple areas of marketing.

LinkedIn

SowGrow Public Relations

SowGrow Public Relations is a B2B PR agency based in Metro Atlanta that specializes in elevating visibility, credibility, and market influence for high-investment and complex business-to-business mid-market companies.

Founded in 2006, the firm blends strategic PR and Artificial Intelligence Optimization (AIO) / Generative Engine Optimization (GEO) for a full visibility strategy that grows your “Experience, Expertise, Authoritativeness, and Trustworthiness” (EEAT) factor. With the rapid rise of AI-powered search, including platforms like ChatGPT, Gemini, Claude, and Bing Copilot, SowGrow has developed a proprietary B2B Visibility Strategy that integrates media relations with AIO. This approach ensures that clients not only earn coverage in traditional media but also appear in artificial intelligence search results where decision-makers increasingly seek information.

SowGrow PR has secured placements for clients in leading outlets such as CNN, Fox Business News, Entrepreneur, Forbes, Harvard Business Review, Newsweek, U.S. News & World Report, The Wall Street Journal and a myriad of trade publications, strengthening brand authority and supporting long-term business growth. Guided by the belief that marketing requires intention and consistency, a company that does not invest in marketing is like a farmer that expects a crop without planting a seed, SowGrow helps organizations proactively cultivate the visibility needed to stand out in competitive markets.

Website | Facebook | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: AI, AI search, AIO, Artificial Intelligence Optimization, B2B marketing, B2B public relations, Beyond Computer Solutions, brand credibility, business visibility, content strategy, Generative Engine Optimization, GEO, John Ray, Media Relations, North Fulton Business Radio, renasant bank, SowGrow Public Relations, Stephanie Richards, thought leadership

Working Yet Homeless in North Fulton

December 4, 2025 by John Ray

Nesha Mason, The Drake House, and Joy Monroe, SPARC, on Attainable Housing, Working Families Experiencing Homelessness, and the Economy Hotel Evacuation, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Working Yet Homeless in North Fulton
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Nesha Mason, The Drake House, and Joy Monroe, SPARC, on Attainable Housing, Working Families Experiencing Homelessness, and the Economy Hotel Evacuation, on North Fulton Business Radio with host John Ray

Nesha Mason, The Drake House, and Joy Monroe, SPARC, on Attainable Housing, Working Families Experiencing Homelessness, and the Economy Hotel Evacuation (North Fulton Business Radio, Episode 919)

Nesha Mason, President of The Drake House in Roswell, and Joy Monroe, founder of the Single Parent Alliance and Resource Center (SPARC), join host John Ray to discuss the crisis of working families experiencing homelessness in North Fulton and the broader Metro Atlanta region. The conversation explores the challenges facing single mothers and their children who are living in extended-stay motels, the barriers to attainable housing, and the impact on the local workforce and business community.

The discussion highlights the May 2025 evacuation of the Economy Hotel in North Fulton, which displaced over 100 families, and the book There Is No Place for Us: Working and Homeless in America by Brian Goldstone. Nesha and Joy explain why families become trapped in extended-stay motels despite working full-time jobs, the devastating effects on children living in these conditions, and the urgent need for more attainable housing solutions in North Fulton.

They also discuss the Motel to Home Alliance, the North Fulton Improvement Network, and practical ways community members can get involved, including participating in comprehensive planning processes, listening to the North Fulton Voices podcast, and supporting nonprofit collaboration to address this growing crisis.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Single mothers and families experiencing homelessness in North Fulton are often employed full-time but cannot afford the security deposits and first month’s rent required to move from extended-stay motels into apartments, creating a trap that keeps them homeless despite working.
  • Extended-stay motels were originally built for traveling salesmen, not families, yet they now house families in 200–250 square feet with no kitchens, inadequate sleeping arrangements, and exposure to crime, violence, and other adverse childhood experiences that impact children’s health, education, and well-being.
  • The May 2025 evacuation of the Economy Hotel displaced over 100 families, and none could be relocated within North Fulton, disrupting their jobs, children’s schools, and entire support systems while removing essential service workers from the local workforce.
  • North Fulton’s attainable housing shortage affects the entire community, as CNAs, home health aides, daycare workers, teachers, servers, and other essential workers cannot afford to live where they work, reducing workforce availability and increasing costs for businesses and residents alike.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guests, Nesha Mason and Joy Monroe
02:21 Nesha Mason introduces The Drake House and its mission to support single mothers experiencing homelessness
03:12 Joy Monroe introduces SPARC and its housing stability and economic mobility programs
04:54 Joy Monroe shares her personal experience as a single parent living in an extended-stay motel
06:41 The federal classification of families in motels as homeless
08:12 How extended-stay motels become traps for working families
09:07 SPARC’s motel-to-home program and the Motel to Home Alliance
10:42 Barriers to qualifying for apartments, including evictions and credit scores
13:00 The book There Is No Place for Us by Brian Goldstone and the Drake House book club
15:09 The May 2025 evacuation of the Economy Hotel in North Fulton
21:50 The trauma of relocating families outside of North Fulton and its impact on their jobs and children’s schools
23:27 Dispelling myths about families experiencing homelessness
26:39 Effects on children living in extended-stay motels
29:39 Principals allowing children to sleep in class because motels prevent adequate rest
31:08 Extended-stay hotels were never designed for families
33:27 The lack of attainable housing as the root cause of working homelessness
36:02 The cost to North Fulton businesses of losing service workers
39:02 A teacher who cannot afford to live in North Fulton on her salary
40:22 The need for creative housing solutions beyond just apartments
43:16 How community members can get involved through comprehensive plans and the North Fulton Improvement Network (NFIN)
45:35 The importance of engaging at the local level in zoning and comprehensive plans
46:15 How to connect with The Drake House and SPARC

Nesha Mason, President, The Drake House

Nesha Mason, President, The Drake House, on North Fulton Business Radio with host John Ray
Nesha Mason, President, The Drake House

Nesha Mason brings a diverse skill set with more than 20 years of experience in both the public and private sectors. Nesha worked as an operations director in the private sector before transitioning to public service, serving as Mayor for the City of Abilene, Kansas. After her tenure as an elected official, Nesha served as program director for a county-wide nonprofit developing programs that united the medical and early childhood communities. Upon relocation to the Atlanta area in 2013, she served as a Fulton County educator and then transitioned to executive director of a statewide educational foundation focusing on unifying education and workforce development.

In her current role as President of The Drake House, Nesha Mason combines her leadership skills, educational expertise, and commitment to community welfare to lead and support initiatives that empower families and create lasting positive change. Under her leadership, the organization has expanded from housing and support to offering a comprehensive pathway from homelessness to stability. She has enhanced programming, upgraded facilities, and forged vital partnerships to create a community of support for families in need. Nesha also spearheaded the North Fulton Housing Collaborative, uniting nonprofits for greater impact. Her fiscal expertise has grown The Drake House’s budget by 78.5%, ensuring quality care and lasting change for vulnerable families.

LinkedIn

The Drake House

The Drake House provides a short-term crisis and an affordable housing program for single mothers and their children experiencing homelessness in North Metro Atlanta. Their educational, empowerment and mentoring programs assist families in becoming financially self-sufficient and contributing members of the community. The Drake House is the only agency in the area offering an emergency residential program, serving approximately 50 families with 100 children per year. The Drake House envisions a community where every family has the opportunity to recover quickly with dignity from their homeless situation.

Website | Facebook | LinkedIn

Joy Monroe, Founder, Single Parent Alliance and Resource Center (SPARC)

Joy Monroe, Founder, Single Parent Alliance and Resource Center (SPARC), on North Fulton Business Radio with host John Ray
Joy Monroe, Founder, Single Parent Alliance and Resource Center (SPARC)

Joy Monroe is the founder of the Single Parent Alliance and Resource Center (SPARC). Joy started SPARC after moving to Georgia from New York and realizing that her support system had been essential to her success as a single parent. When she relocated to Atlanta with what she thought was a solid plan, she discovered that Atlanta requires employment before securing housing, unlike New York, where cash payments are accepted. The situation led to Joy and her sons living in an extended-stay motel while she secured employment and housing.

On the morning they were scheduled to move into their new apartment, Joy and her sons were hit by a truck. Though they only stayed in the motel for an additional week, that experience galvanized for her how precarious life is for families at extended-stay motels. Even when doing everything right with a solid plan, one unexpected event can trap families in a cycle they cannot escape. Joy also learned that families living in extended-stay motels are federally classified as homeless, even though she did not feel homeless at the time. This personal journey inspired her to create SPARC, which began as a support group in her living room and has grown into an organization serving single parents throughout Metro Atlanta with programs focused on housing stability, economic mobility, and family well-being.

LinkedIn

Single Parent Alliance and Resource Center (SPARC)

The Single Parent Alliance and Resource Center (SPARC) helps single parents, strengthens families, and builds futures through programs that focus on housing stability, economic mobility, and family health. SPARC’s Motel to Home program helps families transition from extended stay motels into stable, permanent housing through outreach, housing assistance, and aftercare support. Families receive help overcoming barriers such as deposits and moving expenses with ongoing guidance to maintain stability. The Motel to Home Alliance, a coalition of partner agencies, ensures that 88% of families receiving housing assistance maintain stable housing after a year.

The Financial Achievement Club is offered as part of SPARC’s aftercare services, where families that have been housed participate in a program to encourage savings and build an emergency account to guard against future homelessness. SPARC also brings programs and services directly to where families live and play, including free afterschool programs at apartment complexes and community events like SPARC in the Park where single parents can participate in educational workshops and build their support networks.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Affordable housing, Alpharetta, attainable housing, Beyond Computer Solutions, Brian Goldstone, comprehensive planning, Economy Hotel, extended stay motels, Homelessness, housing barriers, housing stability, John Ray, joy monroe, Motel to Home, Motel to Home Alliance, Nesha Mason, North Fulton, North Fulton Business Radio, North Fulton Improvement Network, North Fulton Voices, renasant bank, Roswell, single mothers, Single Parent Alliance and Resource Center, single parents, SPARC, The Drake House, There Is No Place for Us, workforce housing, working homeless

Ben Benson on M&A Pitfalls That Cost Sellers Millions

December 4, 2025 by John Ray

Ben Benson, Apexion Advisors, on M&A Advisory, Transaction Pitfalls, and Preparing Business Owners for Successful Exits, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Ben Benson on M&A Pitfalls That Cost Sellers Millions
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Ben Benson, Apexion Advisors, on M&A Advisory, Transaction Pitfalls, and Preparing Business Owners for Successful Exits, on North Fulton Business Radio with host John Ray

Ben Benson, Apexion Advisors, on M&A Advisory, Transaction Pitfalls, and Preparing Business Owners for Successful Exits (North Fulton Business Radio, Episode 918)

In this episode of North Fulton Business Radio, host John Ray welcomes Ben Benson, Co-Founder and Managing Partner of Apexion Advisors, to discuss the flaws in the traditional M&A advisory model and how these issues can cost business owners millions of dollars. BBen explains the information asymmetry trap, which gives sophisticated buyers, who regularly execute transactions, a significant advantage over business owners who may only sell once in their lifetime.

Ben shares specific examples of how buyers use working capital adjustments to claw back value after closing, sometimes recapturing a million dollars or more through accounting mechanisms that sellers don’t fully understand. He discusses how legal structures like reps and warranties shift risk back to sellers and reveals the hidden costs of deal fatigue, where buyers strategically extend timelines to wear down sellers and create leverage for price reductions.

Ben explains how Apexion takes a different approach by building relationships with business owners years before a transaction, helping them prepare in advance, and creating flexible pricing models that align incentives properly. He covers when business owners should start thinking about M&A preparation, the benefits of alternative structures, like the European lockbox method, and why starting early can help retain significantly more value in a transaction.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • The traditional M&A advisory model creates misaligned incentives where bankers are motivated to close deals regardless of whether they serve the seller’s best interests, and sellers subsidize failed transactions through higher fees
  • Information asymmetry heavily favors institutional buyers who execute transactions professionally while most business owners go through the process once in a lifetime, allowing buyers to use mechanisms like working capital adjustments to recapture millions in value post-closing
  • Hidden costs include deal fatigue from extended timelines and data requests, which buyers use strategically to wear down sellers and create leverage for price reductions
  • Starting M&A preparation early, using alternative structures like European lockbox methods, and understanding reps and warranties in advance can help business owners retain significantly more value in transactions

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Ben Benson
02:13 Ben Benson introduces Apexion Advisors and their M&A advisory services
03:18 Ben’s career journey from CPA to private equity to M&A advisory
05:57 Why the traditional M&A investment banking model is broken
08:36 Misaligned incentives in traditional M&A advisory
09:17 How Apexion builds relationships early to create better outcomes
12:30 The information asymmetry trap in M&A transactions
16:02 How working capital adjustments are used to shift value to buyers
21:21 Legal structures, reps and warranties, and risk allocation
23:26 Hidden costs, including deal fatigue and advisory sprawl
26:18 How Apexion does M&A advisory differently
29:49 When business owners should engage with M&A advisors
31:02 Success stories, including partnership buyouts and debt refinancing
33:16 Contact information and closing

Ben Benson, Co-Founder / Managing Partner

Ben Benson combines extensive experience in finance, strategy, and M&A, shaped by hands-on experience in private equity, investment banking, and corporate strategy & development. After launching his career at PwC, he later managed financial operations and led investment analysis at a $250 million private equity fund. Afterwards, he executed M&A mandates at KeyBanc Capital Markets and Harris Williams. Most recently, he spearheaded strategic initiatives at Corpay and Agilysys, including the $150 million acquisition of Book4Time, Inc. Ben holds a BS in Accounting and an MBA from the Marriott School of Business at BYU and is a licensed CPA in California.

LinkedIn

Apexion Advisors

Apexion Advisors is a boutique M&A advisory firm with a clear mission: to guide businesses through pivotal moments and drive strategic transformation.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Apexion Advisors, Ben Benson, Beyond Computer Solutions, business exits, business transactions, information asymmetry, investment banking, John Ray, M&A advisory, Mergers and Acquisitions, North Fulton Business Radio, private equity, renasant bank, sell-side advisory, working capital

The Music Studio Atlanta Opens in Johns Creek

December 2, 2025 by John Ray

Cecilia Rowe, The Music Studio Atlanta, on Music Education and Opening a Third Location in Johns Creek, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
The Music Studio Atlanta Opens in Johns Creek
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Cecilia Rowe, The Music Studio Atlanta, on Music Education and Opening a Third Location in Johns Creek, on North Fulton Business Radio with host John Ray

Cecilia Rowe, The Music Studio Atlanta, on Music Education and Opening a Third Location in Johns Creek (North Fulton Business Radio, Episode 917)

North Fulton Business Radio host John Ray welcomes Cecilia Rowe, CEO of The Music Studio Atlanta, one of Georgia’s largest privately owned music schools, serving more than 1,500 students across Metro Atlanta. The company offers instruction in piano, voice, guitar, drums, strings, and select woodwinds through both studio locations and in-home lessons.

Cecilia discusses her family’s four-generation musical legacy, the company’s rigorous hiring process for educators, and how performance opportunities like open mics and recitals build student confidence. She shares a transformation story of a young student who went from crying at her first recital to confidently performing at The Strand theatre, illustrating how music education develops discipline, perseverance, and self-confidence that benefit children throughout their lives.

The Music Studio Atlanta currently operates studios in Vinings and East Cobb and is opening its third location on State Bridge Road in Johns Creek in December 2025. Cecilia also discusses her book, Don’t Miss Your Child’s Musical Window, which addresses when to start music education, how to choose the right instrument, and how to make music a lifelong love.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Starting music education early creates stronger neural pathways similar to learning a second language, increasing the likelihood of a lifelong musical journey
  • The relationship between student and teacher is the most critical factor in sustained engagement with music lessons, more important than temporary motivation lapses
  • Performance opportunities in family-friendly, low-pressure environments help students develop confidence that translates to presentations, public speaking, and other areas of life
  • Music education builds foundational life skills, including self-confidence, discipline, commitment, and perseverance, that benefit children in all aspects of their development

Topics Discussed in this Episode

00:19 John Ray introduces the show and guest Cecilia Rowe
02:20 Cecilia Rowe introduces The Music Studio Atlanta and its locations
02:38 Cecilia’s family musical legacy from 1920s UK to present day
04:11 How Cecilia transitioned from corporate work to teaching music
05:41 What music education brought Cecilia as a student: confidence, discipline, and risk-taking
07:38 Cecilia’s love of teaching beginners and starting the family business
08:35 Instruments offered: piano, voice, guitar, drums, strings, and woodwinds
09:18 How parents choose the right instrument for their child
10:08 Discussion of Cecilia’s book Don’t Miss Your Child’s Musical Window
11:14 The studio experience: homey, safe, and child-friendly
12:10 The rigorous hiring process for educators who are musicians
13:52 Matching students with the right teacher for their style and goals
14:32 Open mics at Cecilia’s husband’s pizzeria and their purpose
16:05 Recitals as “fancier open mics” with themes and formal performances
17:30 In-home music lessons: 30 years of service to Atlanta families
18:34 How parents decide between studio and in-home lessons
20:04 Service radius for in-home lessons in Johns Creek area
21:37 Signs that a student needs to change teachers or programs
23:23 The importance of not quitting: commitment and perseverance in music
24:40 Who should engage with The Music Studio Atlanta
26:18 Success stories: improved reading skills and confidence transformation
28:59 New Johns Creek location details and ribbon-cutting event

Cecilia Rowe, CEO, The Music Studio Atlanta

Cecilia Rowe, CEO, The Music Studio Atlanta
Cecilia Rowe, CEO, The Music Studio Atlanta

Cecilia is a seasoned marketing and child-focused business professional with over three decades of experience and the owner of the multi-award-winning company, The Music Studio Atlanta. One of Georgia’s largest privately owned music schools, currently teaching more than 1,500 students both in-studio and at-home, the Music Studio Atlanta currently has locations in the Vinings and East Cobb areas and has expanded to open a third location in December 2025, in Johns Creek/Alpharetta.

After moving to Atlanta in 1989, Cecilia and her family started an in-home music lessons business, Courtnay & Rowe In-Home Music Academy, and spent 20 years teaching piano, voice, and guitar. She later became sole owner, and she merged it with the studio locations of The Music Studio Atlanta to create its current multi-location model. The Music Studio Atlanta is proud to have received five community awards last year, and this year the company has already been honored with four more.

Cecilia is passionate about creating safe spaces and family-friendly experiences for music education and aims to inspire children of all ages to build self-confidence, experience joy, and learn valuable life lessons through music. She recently was honored by the Cobb County Chamber with Women’s Owned Business of the Year as well as her third year in a row being awarded with Top 25 Business in Cobb.

In addition, Cecilia wrote a book as a musical resource for families, but also highlighting her musical journey and her family’s musical legacy. The book, Don’t Miss Your Child’s Musical Window, is also the motto of Cecilia’s life.

LinkedIn

The Music Studio Atlanta

The Music Studio Atlanta is one of Georgia’s largest privately owned music schools, teaching more than 1,500 students both in-studio and in-home across Metro Atlanta. The company believes that music lessons should be fun while encouraging self-confidence, self-expression, and proficiency through performance opportunities. Students learn to focus, take risks, and persevere when the going gets tough and are rewarded for these efforts with an exclusive proprietary reward system as well as recognition for recital and other performance achievements. The Music Studio Atlanta sets goals like recitals and open mics to inspire students to practice more, learn faster, and gain self-confidence through performance opportunities. The company currently operates studios in Vinings (the flagship location since 2011) and East Cobb/Marietta (since 2022) and is opening a third location in Johns Creek/Alpharetta in December 2025 at 10945 State Bridge Road.

The Music Studio Atlanta offers comprehensive music education in piano, voice, guitar (including bass, ukulele, acoustic, and electric), drums, strings (violin, viola, and cello), and select woodwinds, with approximately 85 teachers across the organization. The Music Studio Atlanta has received multiple community awards and is proud to be affiliated with the National Association for Music Education, Georgia Music Educators Association, and Music Teachers National Association.

Website | Facebook | Instagram | LinkedIn | YouTube

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their markets, communities, and professions. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the complete archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: adult music lessons, Alpharetta, Beyond Computer Solutions, Cecilia Rowe, child development, children's music education, drum lessons, guitar lessons, in-home music lessons, John Ray, Johns Creek, music education, music lessons, music recitals, music studio, North Fulton, North Fulton Business Radio, performance opportunities, piano lessons, renasant bank, string instruments, The Music Studio Atlanta, voice lessons

Meisha Marshall on Helping Couples Reconnect and Trust Again

December 1, 2025 by John Ray

Meisha Marshall, Renew Mindset Coaching, on Rebuilding Trust and Connection for Adult Children of Divorce, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Meisha Marshall on Helping Couples Reconnect and Trust Again
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Meisha Marshall, Renew Mindset Coaching, on Rebuilding Trust and Connection for Adult Children of Divorce, on North Fulton Business Radio with host John Ray

Meisha Marshall, Renew Mindset Coaching, on Rebuilding Trust and Connection for Adult Children of Divorce (North Fulton Business Radio, Episode 916)

On this episode of North Fulton Business Radio, host John Ray welcomes Meisha Marshall, a marriage and relationship coach and the founder of Renew Mindset Coaching, where she helps couples argue less, trust more, and feel like a team again. Known for her non-clinical approach, Meisha specializes in helping adults from divorced families build the kind of closeness and stability they always wanted growing up.

In this episode, Meisha discusses how early experiences with parental divorce shape how adults show up in their relationships today. She shares practical tools couples can use to de-escalate conflicts, return to difficult conversations without turning them into arguments, and rebuild connection after trust has been damaged. Meisha also explains the common misconceptions people have about what makes relationships last and what real progress looks like for couples working to improve their connection.

Meisha describes her Renew Together Membership program, designed to give couples ongoing support and simple, everyday strategies they can use in real life rather than abstract theory. Her coaching focuses on making change feel doable for couples who feel stuck or disconnected.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Adults who grew up in divorced families often bring specific patterns and fears to their own relationships, including hypervigilance around conflict and difficulty trusting that problems can be resolved without ending the relationship.
  • Real progress in relationships shows up in small, everyday moves like taking breaks during arguments, returning to conversations with less defensiveness, and feeling more like teammates than opponents
  • One practical step for couples feeling stuck or like roommates is to ask each other “What’s one thing I could do this week that would make you feel more connected?” and then actually do that thing
  • The Renew Together Membership offers couples ongoing coaching and tools focused on practical application rather than theory, with support designed to maintain closeness long-term

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Meisha Marshall
02:24 Meisha Marshall introduces Renew Mindset Coaching
04:11 Meisha’s passion for helping adult children of divorce
06:31 How divorce impacts people without them realizing it
08:05 Effects on relationships beyond marriage
08:57 How divorce shows up differently based on age
13:36 Trust issues and the “trust recession”
15:27 Death by a thousand cuts vs. major betrayals
17:21 Common misconceptions about relationship coaching
19:22 How people engage with Meisha’s coaching
21:12 The Renew Together Membership program
23:47 Signs you need relationship coaching
25:02 Success stories from Meisha’s practice
27:25 Closing thoughts and contact information

Meisha Marshall

Meisha Marshall is a marriage and relationship coach and the founder of Renew Mindset Coaching, where she helps couples argue less, trust more, and feel like a team again. Known for her non-clinical approach, Meisha specializes in helping adults from divorced families build the kind of closeness and stability they always wanted growing up. Her coaching blends practical tools with honest conversations that make change feel doable, not distant.

LinkedIn

Renew Mindset Coaching

Renew Mindset Coaching helps couples find their way back to each other when conversations get hard. It’s built on the belief that real change happens through simple, everyday moves like knowing when to take a breather, coming back to talk without it turning into another argument, and finding small ways to feel close again after things go sideways. The coaching focuses on giving couples tools they can actually use in real life, not just theory. Many of the people they work with experienced parental divorce and are now determined to build something stronger and steadier for themselves and their kids.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $26 billion in assets and more than 280 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which helps them better understand the people. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their markets, communities, and professions. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the complete archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: adult children of divorce, Beyond Computer Solutions, Communication skills, conflict resolution, Couples Therapy, divorced families, John Ray, marriage coaching, marriage counseling alternative, Meisha Marshall, non-clinical coaching, North Fulton, North Fulton Business Radio, relationship coaching, relationship repair, renasant bank, Renew Mindset Coaching, Renew Together Membership, Roswell, trust building

Quantifying Small Business Cyber Risk with CYBERISKIQ

November 20, 2025 by John Ray

CYBERISKIQ from the CARE-Report: Quantifying Small Business Cyber Risk with Ralph Pasquariello and Craig Sekowski, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Quantifying Small Business Cyber Risk with CYBERISKIQ
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CYBERISKIQ from the CARE-Report: Quantifying Small Business Cyber Risk with Ralph Pasquariello and Craig Sekowski, on North Fulton Business Radio with host John Ray

CYBERISKIQ from the CARE-Report: Quantifying Small Business Cyber Risk with Ralph Pasquariello and Craig Sekowski (North Fulton Business Radio, Episode 915)

On this episode of North Fulton Business Radio, host John Ray welcomes cyber risk specialists Ralph Pasquariello and Craig Sekowski of the CARE-Report. Ralph and Craig explain why small and mid-sized businesses are far more exposed to cyber threats than they realize, not only from data breaches, but also from business interruption and extended downtime that many leaders never quantify until after an incident happens.

They describe how the CARE-Report’s CYBERISKIQ offering gives owners and CFOs a quantitative look at their exposure, translating cyber scenarios into dollars and days. Instead of selling IT services, the CARE-Report sits between cybersecurity and cyber insurance, running thousands of simulated scenarios, analyzing policies for exclusions and gaps, and helping clients right-size coverage based on real risk rather than guesswork.

Ralph and Craig also share why traditional “assessments” often stop at a technical checklist and how their work complements MSPs, attorneys, and insurance brokers by giving everyone a financial risk model they can work from together. They offer examples of companies that believed they were protected because they carried a certain cyber limit to satisfy contracts, only to discover that a serious incident could quickly exceed that limit once business interruption and remediation costs were added.

This conversation serves as a practical guide for any owner, CFO, or advisor seeking to safeguard revenue and enhance cyber coverage prior to an attack.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Why small and mid-sized businesses often underestimate cyber risk when they focus on compliance instead of financial impact
  • How the CARE-Report’s CYBERISKIQ models thousands of cyber scenarios to put a dollar value on potential losses and downtime
  • The difference between a technical cybersecurity assessment and quantitative cyber risk analysis
  • How the CARE-Report works alongside MSPs, attorneys, and insurance brokers to align cybersecurity, contracts, and cyber insurance
  • Common policy gaps and exclusions that can leave companies exposed after a breach, especially around business interruption and recovery costs

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Guest Introduction: Ralph Pasquariello and Craig Sekowski
01:54 The CARE-Report: Cyber Risk and Coverage
02:31 Cyber Risk IQ: New Product Launch
02:53 Understanding Cyber Risk Assessments
05:41 The Importance of Cyber Insurance
08:14 Challenges in Cyber Insurance Policies
11:15 Ensuring Proper Coverage
14:58 Real-World Examples and Solutions
17:31 Cyber Insurance Coverage Gaps
18:04 Evolving Cyber Threat Landscape
18:38 Impact of Cyber Attacks on Businesses
21:37 Cyber Risk Assessment Process
27:50 Success Stories in Cyber Risk Management
29:58 Conclusion and Contact Information
30:37 Additional Resources and Closing Remarks

Craig Sekowski, Managing Partner, The CARE-Report

Craig Sekowski is a seasoned executive with almost 30 years’ experience in IT and FinTech.

Craig’s strategic collaboration with corporate CIOs drives innovation, product delivery, and key partnerships with companies like Enlace Health, Fiserv, Truist, Ethos Labs, TIAA, Home Depot, AT&T, Carrier, and British Telecom.

Craig’s results-driven approach makes him a respected leader in IT innovation and strategy.

LinkedIn

Ralph Pasquariello, Managing Partner, The CARE-Report

For the past 16 years, Ralph Pasquariello has been moderating and speaking at dozens of conferences and panels on cyber liability & data breach risk management. He has hosted educational seminars on cyber exposure for professional associations of all industries, including operational technology and intellectual technology. Ralph’s cyber liability expertise has qualified him to present at over 100 events.

Ralph works with the FBI, GBI, and US Secret Service on the Atlanta Cyber Fraud Task Force. He is the former Executive Committee Chairman for the Greater North Fulton Chamber of Commerce Tech400 Board and Cyber Symposium and an advisor to the Georgia Tech Research Institute.

LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $26 billion in assets and more than 280 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which helps them better understand the people. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their markets, communities, and professions. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the complete archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, business interruption, Craig Sekowski, cyber insurance, cyber risk, cyber risk assessment, cyber risk quantification, CYBERISKIQ, cybersecurity, data breach exposure, insurance brokers, John Ray, managed service providers, North Fulton Business Radio, quantitative cyber risk analysis, Ralph Pasquariello, renasant bank, Risk Management, small business cyber risk, SMB cybersecurity, the CARE-Report

Eric Brown on AskOtto.ai and AI That Waits on Hold

November 18, 2025 by John Ray

Eric Brown on AskOtto.ai and AI That Waits on Hold, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Eric Brown on AskOtto.ai and AI That Waits on Hold
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Eric Brown on AskOtto.ai and AI That Waits on Hold, on North Fulton Business Radio with host John Ray

Eric Brown on AskOtto.ai and AI That Waits on Hold (North Fulton Business Radio, Episode 914)

On this episode of North Fulton Business Radio, host John Ray welcomes Eric Brown, CEO of InSearchX and creator of AskOtto.ai, a digital concierge that changes how people and companies connect by phone. Instead of replacing humans with bots, AskOtto.ai uses AI to remove the layers of friction that keep people from actually talking to each other.

Drawing on his background in marketing, advertising, and behavioral analytics, Eric explains how he first saw the problem in clickstream data: abandoned forms, missed follow-up, and prospects who never made it past a phone tree. Today, AskOtto.ai quietly does what a great assistant would do. It navigates IVR menus, waits on hold with companies like banks, auto dealers, Amazon, or even the IRS, and only rings the customer when a live person is ready to talk.

Eric and John talk through real-world use cases in automotive retail and beyond, why texting and chat are often just workarounds for broken phone experiences, and what happens when software talks to software so humans can talk to humans. Eric also shares his view of where phones are headed, why phone numbers themselves may become obsolete, and how a simple, human conversation is still where trust and business get built.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • How AskOtto.ai works as a digital concierge that calls businesses for you, waits on hold, and connects you only when a live person is ready
  • Why Eric believes AI should remove friction between humans instead of pretending to be human itself
  • What years of behavioral data taught him about abandoned forms, poor follow up, and “leaky” sales funnels
  • How automotive dealers and other businesses use AskOtto.ai to turn more inquiries into real conversations without burning staff time on outbound calls
  • Why Eric thinks the future of phones is assistant-to-assistant communication, with humans stepping in only for the conversations that matter

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Meet Eric Brown, CEO of InSearchX
01:53 Understanding AskOtto.ai
02:09 How AskOtto.ai Removes Friction
05:14 Eric Brown’s Background and Career Journey
07:08 The Future of AI in Communication
08:42 Real-World Applications and Benefits
11:44 Consumer and Business Use Cases
16:04 Inverted Customer Experience
16:11 Streamlining Insurance Renewals
16:59 Reducing Employee Hold Time Costs
17:52 Complexity in Company Bureaucracy
19:03 AI and the Future of Customer Service
20:10 Revolutionizing Phone Systems with AI
25:02 Success Stories and Real-World Applications
28:13 Conclusion and Contact Information
29:13 Final Announcements and Acknowledgements

Eric Brown, CEO, InSearchX

Eric Brown is the CEO and co-founder of InSearchX, a pioneering company in AI-driven automotive search and behavioral analytics. With a strong background in technology and data, he has built a reputation for driving innovation in the automotive industry through the development of the AskOtto platform. This platform leverages artificial intelligence and large language models to streamline vehicle search and provide personalized service notifications to millions of users. Brown’s leadership at InSearchX has positioned the company as a key player in automotive data solutions, serving prominent publishers, point-of-sale systems, and a broad client base across automotive sales, insurance, and service sectors.

Before founding InSearchX, Brown successfully led Dataium, a behavioral analytics company focused on automotive consumer insights, which was acquired by IHS/Markit (now part of S&P Global). Throughout his career, he has garnered recognition for his ability to establish and expand high-impact technology companies, particularly in the fields of adtech, AI, and data analytics. His innovative work has earned him accolades such as Nashville’s Innovator of the Year, underscoring his influence and commitment to advancing technology-driven solutions that enhance consumer experiences and business intelligence in the automotive market.

LinkedIn

InSearchX

InSearchX is a technology company specializing in artificial intelligence-driven automotive search and marketing solutions. The company’s core innovation is AskOtto, a generative AI-powered platform that connects consumers with automotive marketers through an intuitive, frictionless interface. AskOtto allows users to engage with AI to explore vehicle options, service information, insurance, financing, safety recalls, and repair services—all without needing to navigate traditional search engines or call centers. This AI-driven approach reduces the cost of customer acquisition and marketing while dramatically increasing consumer engagement and conversion rates. Major publishers license the platform to support a perpetual search experience, and it integrates into point-of-sale systems, reaching over 150 million consumers monthly.

InSearchX revolutionizes how automotive companies interact with buyers and owners by removing typical barriers like hold times, complicated phone menus, and fragmented digital experiences. The company’s solution enables real-time, personalized outreach and seamless communication between consumers and dealers or service providers, driving higher sales conversion and improved customer satisfaction. Founded in 2019 and based in Nashville, Tennessee, InSearchX leverages extensive behavioral analytics and AI expertise to help automotive businesses lower marketing costs and grow revenue with innovative technology tailored to the automotive ecosystem.

Website | LinkedIn | AskOtto.ai (for consumers) | AskOtto.biz (for business)

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $26 billion in assets and more than 280 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which helps them better understand the people. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their markets, communities, and professions. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the complete archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: agentic AI, AI, AI in automotive retail, AI in customer experience, Ask Otto, AskOtto.ai, automotive dealers, Beyond Computer Solutions, call automation, call routing, car dealer marketing, contact center innovation, conversational technology, customer engagement, customer friction, digital concierge, Eric Brown, InSearchX, John Ray, lead follow up, North Fulton Business Radio, renasant bank

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