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Servant Leadership in a Pandemic, with Joe Iarocci, Cairnway Coaching

May 9, 2020 by John Ray

servant leadership in a pandemic
North Fulton Business Radio
Servant Leadership in a Pandemic, with Joe Iarocci, Cairnway Coaching
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servant leadership in a pandemic

Servant Leadership in a Pandemic, with Joe Iarocci, Cairnway Coaching (North Fulton Business Radio, Episode 232)

Joe Iarocci of Cairnway Coaching joins the show to discuss servant leadership in a pandemic, examples of both stellar and mediocre leadership in this environment, a leader’s “Covid-19 mindset,” and much more. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Joe Iarocci, Founder,  Cairnway Coaching

servant leadership in a pandemic
Joe Iarocci, Cairnway Coaching

Joe Iarocci is the Founder of Cairnway Coaching. Joe founded Cairnway after serving as CEO of the Robert K. Greenleaf Center for Servant Leadership. Before joining the Greenleaf Center, Joe spent thirteen years with CARE USA, one of the world’s largest international nongovernmental organizations dedicated to ending extreme poverty. Joe served CARE as General Counsel, Chief Financial Officer and Chief of Staff. Joe practiced business law prior to joining CARE, representing individual entrepreneurs as well as multinational corporations. Joe currently serves on the boards of Social Accountability International, the Georgia Center for Nonprofits and the Foundation Center-Atlanta. Joe is uniquely passionate about spreading awareness and increasing implementation of servant leadership practices organizations and individuals.

Cairnway is a firm that coaches executives, teams and boards of directors, taking a servant leadership approach. The firm promotes servant leadership in the workplace through speaking, teaching and corporate events.

The evidence shows that organizations applying servant leadership have exceptional employee engagement, customer experience and team effectiveness. Servant leadership improves performance on more than one bottom line.

Joe and the Cairnway team bring a servant leadership approach to their coaching work. That means we measure our success by the success of those they serve.

Find out more on Cairnway’s website, serveleadnow.com, or email Joe directly.

Questions and Topics in this Interview:

  • Joe’s background and Cairnway’s philosophy of leadership
  • What exactly is servant leadership?
  • Where servant leadership is being modeled in this pandemic
  • The example of Dr. Anthony Fauci
  • A leader’s “Covid-19 mindset”
  • Joe’s essay, “What’s Your COVID-19 Leadership Mindset?”
  • Abundance mindset vs. scarcity mindset
  • Asset-based mindset vs. liability-based mindset
  • Fragile mindset or “antifragile” mindset

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: abundance mindset, antifragile, antifragile mindset, asset-based mindset, Cairnway, Cairnway Coaching, COVID-19, Covid-19 mindset, Dr. Anthony Fauci, fragile mindset, Joe Iarocci, Leadership, liability-based mindset, renasant bank, scarcity mindset, servant leader, Servant Leadership

Matt Bazzill, Renasant Bank, and Mike McCoy, Real McCoy Home Care

January 30, 2020 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Matt Bazzill, Renasant Bank, and Mike McCoy, Real McCoy Home Care
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John Ray, Mike McCoy, and Matt Bazzill

North Fulton Business Radio, Episode 193: Matt Bazzill, Renasant Bank, and Mike McCoy, Real McCoy Home Care

Banking services for small businesses and in-home senior care were discussed on this edition of “North Fulton Business Radio” as Matt Bazzill, Renasant Bank, and Mike McCoy, Real McCoy Home Care, joined the show. “North Fulton Business Radio” is hosted by John Ray and is broadcast from the North Fulton Business RadioX® studio inside Renasant Bank in Alpharetta.

Matt Bazzill, Renasant Bank

Matt Bazzill

Matt Bazzill is Branch Manager of the Windward Parkway office of Renasant Bank in Alpharetta, GA. Matt has worked in banking for over 10 years, the last seven with Renasant. He says that the favorite part of his job is working with small businesses, providing excellent customer service and assisting them with bank tools which help their business grow and succeed.

Matt is originally from St. Louis, Missouri, and graduated from Missouri State University in Springfield, MO, in 2003. He and his wife Dina have lived in the Atlanta area for almost 14 years and have two daughters.

Renasant is a 117 year old bank which started with $100,000 in a Lee County, Mississippi bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. Renasant was named the “Best Bank in the South” by Time Magazine’s Money.com for 2018-19.

For more information on Renasant, go to the bank website. To get in touch with Matt directly, you can email him or call 678-892-2254.

Mike McCoy, Real McCoy Home Care

Mike McCoy, Real McCoy Home Care
Mike McCoy

Mike McCoy is President and Owner of Real McCoy Home Care, a family owned, in-home care agency serving North Metro Atlanta. Real McCoy provides clients and their families with a variety of services that improves the clients’ ability to remain in their own home. Our clients range from seniors to the disabled, as well as long and short-term medical recovery patients. Services include meal preparation and planning, transportation, medication reminders, light housekeeping, and hygiene and bathing.

Before co-founding Real McCoy Home Care in 2017, Mike held several positions with Georgia Pacific, such as Vice President of Marketing, Sales, and Dens Gypsum Board Business; Senior Director Marketing and Product Management, Gypsum and Wood Products; and Director of Operations.

For more information, go to the company website or call 404-536-1060.

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Family Business, homecare company, Matt Bazzill, Mike McCoy, North Fulton Business Radio, North Fulton Studio, Real McCoy Homecare, registered nurse, renasant bank, treasury management

Decision Vision Episode 41: Should I Sell My Company to an ESOP? – An Interview with Andre Schnabl, Tenor Capital Partners

November 21, 2019 by John Ray

Decision Vision
Decision Vision
Decision Vision Episode 41: Should I Sell My Company to an ESOP? - An Interview with Andre Schnabl, Tenor Capital Partners
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Mike Blake and Andre Schnabl

Decision Vision Episode 41: Should I Sell My Company to an ESOP? – An Interview with Andre Schnabl, Tenor Capital Partners

Is selling my business to employees through an ESOP advisable? What kind of businesses are the best candidates to sell to an ESOP? In this edition of “Decision Vision,” host Mike Blake discusses this question with Andre Schnabl, Tenor Capital Partners. “Decision Vision” is presented by Brady Ware & Company.

Andre Schnabl, Tenor Capital Partners

Andre Schnabl

Tenor Capital Partners is financial advisory firm focused exclusively on the design and installation of Employee Stock Ownership Plans (ESOPs). These transactions use employee ownership as a platform for business owners to realize the value of their businesses through the sale to an ESOP.

Andre Schnabl is a managing partner of TCP and leads the firm’s debt placement practice. Prior to joining TCP, Andre retired as Managing Partner of the Atlanta office of Grant Thornton LLP in 2012. Prior to his retirement he held a variety of positions within the firm in the firm’s offices in Zimbabwe, Montreal, Canada and Atlanta. During his career, he has consulted with mid market companies on a variety of matters, including mergers and acquisitions, debt and equity financings including public offerings. Since joining Tenor in 2013, Andre has been advising companies and shareholders in business succession using ESOP’s, including shareholder advocacy, structuring and leading the financing raises. Andre has a Bachelor of Science degree in Chemistry and Geology from the University of London and is a CPA. He serves on a number of corporate and not-for-profit boards.

For more information, visit the Tenor Capital Partners website or call Andre directly at 404-372-2759.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:02] Welcome to Decision Vision, a podcast series focusing on critical business decisions brought to you by Brady Ware & Company. Brady Ware is a regional full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Michael Blake: [00:00:20] And welcome to Decision Vision, a podcast giving you, the listener, a clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic, rather than making recommendations because everyone’s circumstances are different. We talk to subject matter experts about how they would recommend thinking about that decision. My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton, Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today.

Michael Blake: [00:00:53] Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator and please also consider leaving a review of the podcast as well. Our topic today is, should I consider an ESOP? An ESOP is an acronym for employee stock ownership program. And, you know, this is a topic that sort of comes and goes. You kind of see waves of ESOP’s popularity in the marketplace. And I don’t frankly know for it a crust or a nadir of waves right now.

Michael Blake: [00:01:31] But what I do know is that ESOPs are interesting. They are complicated. They can be accompanied by some risk, but I also am convinced, in certain circumstances, they are, flat out, the best way for an owner to exit their business. There are tax advantages to doing so. In some cases, the ESOP is in a position to pay more for a business than any other buyer. And also, there are business owners out there who have an interest in giving their employees an opportunity to share in the wealth that the business has created will generate.

Michael Blake: [00:02:18] And that may be in the ongoing role of the owner or even after the owner sort of drops off the keys and retires some place to Costa Rica. And, you know, I don’t know if this is still true, there’s not tricks have emerged since, but for a long time, I think the largest ESOP in United States was United Airlines. And for a long time, they are an employee-owned company, merged I think with Continental. I can’t keep track now. They’re just all, in the United States, making airlines anyway.

Michael Blake: [00:02:55] But, you know, it’s probably a topic that at least some of you have had arise either as a business owner or an advisory capacity. And once you start getting into regulations, the mechanics, it can be dizzying. And I am far from being an expert on this, as I am with just about every topic that we bring on the program, which is why we do the program. And so, instead of my trying to fumble my way through it, I have brought on my friend and colleague, Andre Schnabl, who is a principal and managing partner of Tenor Capital Partners, a financial advisory firm that is focused exclusively on the design installation of employee stock ownership plans.

Michael Blake: [00:03:38] Prior to joining TCP, Andre retired as managing partner of the Atlanta office of Grant Thornton in 2012. And we’ve known each other long before then. We were sort of friendly quasi-competitors. Prior to his retirement, he held a variety of positions within the firm and the firm’s offices in Zimbabwe, Montreal, Canada, and Atlanta. During his career, he has consulted with mid-market companies in a variety of matters including mergers and acquisitions, debt and equity financings, including public offerings.

Michael Blake: [00:04:10] Since joining Tenor in 2013, again, a very busy retired guy, Andre had been advising companies and shareholders in business succession using ESOPs, including shareholder advocacy, structuring, and even the financing raises. Andre is a bachelor of science in chemistry and geology from the University of London and is a CPA. I did not know that you’re a scientist. He serves on a number of corporate and not for profit boards. He has the passionate belief that the advancement of women into leadership positions is not only the right thing to do, but also a business paradigm. I strongly agree with that.

Michael Blake: [00:04:44] He partnered with Women in Technology to help create the Women of the Year Technology Awards that began 17 years ago. For those of you who are not in Atlanta, that is a big deal. I think it is one of the two or three most important awards ceremonies on the Atlanta tech sector calendar. And I did not know that you helped start that, so good for you. And thank you for doing that. Andre continues his unwavering support for diversity and has been a frequent guest speaker for corporations and associations on the critical importance of diversity within leadership ranks. Women in Technology recognized Andre’s contributions in this regard with their legacy award. Andre, thanks for coming on the program.

Andre Schnabl: [00:05:22] Thank you, Mike.

Michael Blake: [00:05:24] So, let’s start with very basic—this first question I ask in almost every interview, it’s probably the most important interview for which I’m asking this question so we can set the vocabulary. What is an ESOP?

Andre Schnabl: [00:05:37] The acronym literally means employee stock ownership plan. I would like to say that the acronym unfortunately connotes a number of different things for different people. And to some extent, maybe it’s the press that it’s received has been unfortunate. What an ESOP essentially does, it creates a platform for employee ownership. So, this is a mechanism by which a shareholder, a founder, somebody who basically has built a business, it’s time for them to consider a variety of options on how to exit. They can either take it public. They can sell to a competitor. They can sell to a supplier and/or other strategic buyer or they can sell to a financial buyer, such as private equity. They seldom think about this other potential exit strategy, which is selling to an ESOP. And therein I guess is the basis of this conversation.

Michael Blake: [00:06:44] I’m glad you brought that up because in my line of work dealing with many companies, I hear people use the term ESOP in connection with stock options, right? And they’re calling it employee stock option program. And it’s descriptive but factually incorrect, right? So, it’s important because those two things are about as different. In fact, later today, we’re recording a podcast on stock option programs, but that’s not what we’re talking today. So, we’re selling to an ESOP. When we say selling to an ESOP, I mean, what exactly is ESOP? I mean, we talked about, you said that it is a vehicle for employees to own a company or a portion of a company. Can you expand upon that in terms of what the mechanics of an ESOP actually are?

Andre Schnabl: [00:07:34] Yes. Basically, what happens is one creates a trust, an employee stock ownership trust, and you sell all of the shares of the business from the selling shareholders or a portion of the shares to that trust. Can be anything from 1 percent to 100 percent into the trust for the benefit of all of the employees. And so, over time, the trust releases those shares into employee accounts. A little bit like a company’s match on a 401(k) plan. And by releasing those shares into employee accounts, over the years, those employees enjoy the benefit of the equity appreciation of the company.

Andre Schnabl: [00:08:27] And on their retirement, they can essentially sell back those shares at fair market value and have created value for themselves. And on the sell side, here is a way for selling shareholders to sell their shares at full value. They’re not leaving anything on the table or be it that they are doing something wonderful for their employees, they’re going to get full value. And they get paid out over time and the employees ultimately get ownership over time.

Michael Blake: [00:08:59] And the thing that strikes me over the head about an ESOP, one of the things that makes it so unique, is the fact that, in effect, you create your own buyer, when you think about it, right? And that just struck me. When you say you create a trust, you are, in effect, creating a vehicle that is going to be the buyer of your own company.

Andre Schnabl: [00:09:23] That is-

Michael Blake: [00:09:23] I cannot think of any other scenario in which that exists.

Andre Schnabl: [00:09:26] Well, you’re absolutely right. And let’s just think about this. I cannot tell you how many times we get a knock on the door and get brought into a potential ESOP opportunity because the potential selling shareholders have been let down or disappointed or left at the altar by a third-party buyer. There is enormous transactional risk when you start talking to a third party about buying your company. You have risk about whether it’ll ever close. You have risk that the original promise of price is actually met. You have a lot of warranties and reps and escrow.

Michael Blake: [00:10:12] In fact, the price probably won’t be met.

Andre Schnabl: [00:10:14] I was-

Michael Blake: [00:10:14] If we’re really honest about it, chances are that LOI price ain’t going to get paid.

Andre Schnabl: [00:10:18] That is exactly correct. In a case where you’ve created your own buyer, nothing in the business from an operational standpoint changes, whatsoever. So, employees don’t get unsettled that anything negative is to happen and you know the deal terms before you pull the trigger. So, there is no transaction risk. There’s no integration risk. It’s not as if a third party now has to integrate the buy, the business that they’ve just bought into their own business. And as a result, the trustee is prepared to pay total and full value in spite of the fact that the employees get a wonderful benefit over time.

Michael Blake: [00:11:02] And, you know, that last part, I don’t know how relevant it is to the podcast but it does bear highlighting. And that one of the greatest gifts that you can give I think anybody is a functioning operating viable business, right? And I say that I do a lot of work with succession planning and I strongly encourage people, whatever they can, if they have a business that they can keep it in the family to do so and maybe that’ll be a—and we’ve had a topic on succession planning.

Michael Blake: [00:11:38] But anyway, you know, giving that same thing to employees, especially in a time where retirement is very uncertain, right? Depending on your ideology, you may or may not think that Social Security and Medicaid/Medicare are going to be out there in 30 years. I’m not going to go down that rabbit hole. But one thing we do know for certain is that most of us are going to live longer than we ever thought we would, right? And one of the best hedges against that is ownership of a viable going concern.

Andre Schnabl: [00:12:14] Absolutely correct. And in addition to having ownership in a viable concern, there is significant empirical research that supports the fact that employee ownership, as opposed to selling to a third party and in particular, selling to private equity, will in fact create a business that outperforms a business owned by private equity. Productivity, employment, wage rates all move in the wrong direction when purchased by private equity. And I don’t want to be disparaging about private equity. There is a wonderful place in our macroeconomic equation-

Michael Blake: [00:13:02] Sure.

Andre Schnabl: [00:13:02] … for private equity and capital formation. But one of the negatives is that private equity, in order to enhance returns, do things, sometimes, that are very much negative for the performance of that business and the experience of employees.

Michael Blake: [00:13:20] You know, it brings up an interesting point. I’m going to take a little sidebar here. One of the things I’ve been studying a lot is business holding periods and one of the things I’m learning is that basically, the longer you hold on to a business, the better it performs. In fact, there’s data suggest that at a 20-year threshold, the average stock has less risk than the typical bond over the same period. And that’s St. Louis Fed data. And the thing that has struck me about private equity, and this is where this is relevant to the ESOP, is that private equity has a structural problem and that it has a countdown, right? Private equity must sell in some period of time. Very few private equity funds have more than a 10-year vintage.

Michael Blake: [00:14:12] You’re starting to see some 20-year, but those are very much kind of unicorns, which means that depending at what point in the firms, the PE fund’s life cycle the company’s been bought, the holding period may be somewhere between three to seven years. And that creates distortions, as opposed to an ESOP, which is definitionally a long-term owner, a buy and hold structure. If you accept my premise that the time horizon is meaningful to the business outcome, by definition then, the ESOP is structured to build that better outcome not because they’re better, smarter, more noble better motivated, but simply because they have more time.

Andre Schnabl: [00:14:57] Well, I wonder if I could provide a specific data point-.

Michael Blake: [00:15:02] Please.

Andre Schnabl: [00:15:02] … that takes that broad conceptual observation and brings it down to earth. We happen to be in a bank building. I have done about 10 transactions with this bank. This bank has provided the senior debt on a leveraged ESOP transaction. I don’t know the total number of millions of dollars that those 10 transactions aggregate. But the lead ESOP lender for this bank gave me an interesting statistic a few months ago. If you can consider 10 borrowers because essentially, these 10 companies that shareholders sold their stock to a trust, the company borrowed money to pay off the selling shareholders.

Andre Schnabl: [00:16:00] And so, we’ve got 10 companies who are 10 borrowers of this very bank. Of those 10 loans, each quarter, the bank measures covenants. And so, they are acutely tuned into the performance of these 10 companies. One of these borrowers had a covenant breach in one quarter. And so, over the six years that I have been doing this with this particular bank, those ten companies, they have ten performing loans and they are performing not only in accordance with the prescribed documents, but in fact, in every case, they’ve accelerated the delivering process because of this structure that an ESOP provides.

Michael Blake: [00:16:48] So, ESOP sounds great. Why is not every company an ESOP? Should every company be an ESOP?

Andre Schnabl: [00:16:58] No. I think that we design each transaction based on the priorities and strategic objectives of the selling shareholders. And not every company is either performing at the level that one needs in order to accomplish those objectives or the balance sheet of the company may not be strong enough to support the structure that we design. The growth rates may not be appropriate. There may be a number of reasons that a particular business is either not ready or not suited to this particular exit strategy. So, I’m not saying that there are an enormous number of hurdles to jump over in order to be eligible, but there are companies that are far more suitable for this transaction than others. But what I can tell you, for those that do fit nicely into this model, there is nothing that comes close to competing with it.

Michael Blake: [00:18:06] So, let’s dig into that because I think that’s really kind of the main course of this interview. Profile for me the characteristics of a great ESOP candidate, please.

Andre Schnabl: [00:18:20] A great ESOP candidate is a business that employs at least 20, 25 employees, these are general guidelines, is profitable, has been around for several years, so that they are an attractive borrower to a bank. And finally, the value of the business tracks with the business’s ability to throw off cash. In other words, if we have a business that is worth $100 million but isn’t profitable or is worth $100 million and throws off $1 or $2 million dollars in cash, it’s probably not the best candidate for an ESOP. So, we are looking for businesses where the enterprise value of the business is tied very closely to the cash that it throws off.

Andre Schnabl: [00:19:21] Generally, in this market, valuation somewhere between five and 10 times EBITDA, those are the kinds of businesses that really fit very, very well into this ESOP model. I’ll give you an example of something that doesn’t fit. If you’ve got a software company that has built an enormous amount of intellectual property that it hasn’t yet monetized. In other words, it’s early in its market cycle. I don’t think that’s a good ESOP candidate. A business that is a multi-generational manufacturer of widgets that has been profitable, that has got a very strong balance sheet, a perfect example of a wonderful candidate for an ESOP exit.

Michael Blake: [00:20:10] And so, you touched on valuation, which, of course, is a topic near and dear to my heart. And I want to explore that just a little bit with you because what you’re highlighting that I think is very important here is that not all values are alike. And your example I think is very apt. For example, that software company, if I were to perform an appraisal, may very well exhibit a value of say $20 million, right? But the thing may very well be pre-revenue, certainly pre-profit. And the value of that company is derived primarily from a strategic fit for a, you know, potential strategic buyer.

Michael Blake: [00:20:54] Basically, Google, Microsoft, Oracle, Facebook decides that they just sort of have to have it. And there’s nothing wrong with that value but the thesis of that value is inconsistent with the thesis of the ESOP because in effect, that market-based value, this gets in so many interesting questions, I got to keep my mind on topic, that thesis of value is sort of the flipper value, right, as opposed to an ESOP where a cash-driven value implies, again, a buy and hold strategy. And it must be able to support and sustain a buy and hold investment and ownership thesis.

Andre Schnabl: [00:21:33] And that is all correct. There are two elements within it, most ESOP structures and ESOP design transactions. The one is that the selling shareholders get paid over time, but they want a down payment. That down payment generally represents somewhere between 30 and 50 percent of the entire value of the business. And where does that money come from? It comes from a lender. The lender may sell to a software company pre-revenue, but it’s unlikely to. They would love to lend to a business that is cash flowing.

Andre Schnabl: [00:22:17] And so, with the added tax benefits, banks love to lend to ESOPs and that money goes into the pockets of the selling shareholders. And then, the remainder of the selling price will come from the profitability of the business going forward so that the selling shareholders are paid out in total over, let’s say, a five to seven-year period. There are a number of bells and whistles that we haven’t touched upon here that make the transaction even more attractive to the selling shareholder than them getting full and fair value over a multi-year payout.

Michael Blake: [00:22:58] And I want to touch upon that. But before I forget, I want to clarify or bring one issue into the characteristics of an ESOP to your attention or for your comment really. And that is that although the ideal candidate, as you said and I agree with this, certainly that, you know, multigenerational manufacturing company, lots of fixed assets is an ideal candidate, you don’t necessarily have to be that to be a viable ESOP.

Michael Blake: [00:23:25] For example, there is a stereotype that architecture and engineering firms seem to make very good ESOP candidates. And they’re unlikely to—they don’t manufacture things, they’re a professional services firm. But for whatever reason, they seem to find ESOPs as, there seems to be a match there with ESOPs. A, is that true? And B, why do you suppose that is? And then, C, if you can remember all these questions, is can that be applied to other services firms, maybe even accounting firms?

Andre Schnabl: [00:23:56] First of all, it is true. Secondly, the reason is why are ESOPs attractive to professional services? Professional service firm’s primary driver of growth, in addition to market conditions, is the attraction and retention of talent. And ESOP provides a unique opportunity for a future employee to look at two offers and say in one situation, “I’m simply going to get a paycheck”, in the other situation, “I’m going to get the same paycheck plus ownership over time”, which is more attractive.

Andre Schnabl: [00:24:41] And so, ESOP-owned professional service firms have got competitive advantage in attracting and retaining talent, which is the lifeblood of professional services. Now, in terms of what kinds of professional service firms work, in our firm, Tenor Capital, we’ve done architects and engineers, we’ve done general construction, we’ve done intermediaries, and consultants, marketing consultants, for example. And as you may recall, we’ve done one for your firm.

Michael Blake: [00:25:19] Yeah.

Andre Schnabl: [00:25:19] And they were a professional services firm themselves. Whether this would work for an accounting firm or for a law firm for that matter, the answer is yes. But there’s certain regulatory hurdles that one has to consider when you consider a law firm or an accounting firm. Because the regulators of those professions generally require that the shareholder or a principal in an accounting firm is an accountant. In an ESOP, everybody, including support staff, including the person at the front desk who answers the phone will be a shareholder and one has to navigate the regulatory environment, which one certainly can do before one can actually execute an effective transaction for professional services.

Michael Blake: [00:26:18] Now, why are banks interested in lending to such ESOPs? Because the fixed assets are not going to be there, right? The traditional collateral, as we would think about it, is not there. How do banks get comfortable with that?

Andre Schnabl: [00:26:35] Well, the fixed assets are not there in professional services.

Michael Blake: [00:26:39] Right.

Andre Schnabl: [00:26:40] The fixed assets are certainly there for other kinds of ESOP transactions. Banks become comfortable because they lend on collateral, yes, but they also lend on cash flows. And an ESOP transaction, the cash flows are actually enhanced when the owner of a company is an ESOP compared to a traditional individual like you and me. Most smaller businesses in the United States are S corporations.

Andre Schnabl: [00:27:19] And that means that the company itself is not a tax-paying entity, but the shareholders that own the business are. In order for those shareholders to pay their tax liability each year, to make a distribution of cash to those shareholders. Well, if instead of those shareholders, you replace those shareholders with a tax-exempt trust, which is what an employee stock ownership trust is, then overnight, you are no longer required to make tax distributions to your shareholder because your shareholder has no tax liability.

Andre Schnabl: [00:27:58] So, all of a sudden, 100 cents on the dollar that you make, you keep and can be used to pay off the bank as opposed to only 60 cents on the dollar or 70 cents on the dollar. So, you have immediately enhanced the borrowing power of a company, which is obviously very attractive to a lender. And that is why they look at these things and enjoy the possibility of lending to an ESOP, even if it is a professional service firm that doesn’t have hard collateral.

Michael Blake: [00:28:33] Okay. So, let’s say by now, we’ve convinced some of our listeners that an ESOP is a viable vehicle. What’s involved in setting one of these programs up?

Andre Schnabl: [00:28:47] Well, we’ve talked about the formation of a buyer, which is the trust itself.

Michael Blake: [00:28:52] Right.

Andre Schnabl: [00:28:53] And one needs to obtain a trustee. Now, the company itself could nominate an executive to be a trustee. It’s not something that I would recommend, but it can be done. So, let’s assume that you follow my recommendation and get an independent trustee. So, you need a trust and you need an independent trustee. And on an ongoing basis, you need a third-party administrator, who is the person that does a lot of the day to day mechanics, so that an employee, when they want to see how many shares they have in their account, they need an annual statement.

Andre Schnabl: [00:29:38] That annual statement is produced by a third-party administrator. So, those individuals have to be put in place. And there is an annual cost associated with those individuals. The cost is very manageable. And I will say that quite frankly, this is more a misconception than reality that this is a complicated affair to set in place. There is certain costs for a small business, let’s say, worth $25 million and less, the average annual cost is somewhere around $50,000 for all of these activities combined.

Michael Blake: [00:30:25] So, pretty reasonable, right? That’s-

Andre Schnabl: [00:30:27] Pretty reasonable.

Michael Blake: [00:30:28] … a junior employee, basically. And one other feature that I want to bring up, a tip also is that an ESOP, when it’s formed, is typically accompanied by some form of third-party appraisal, right, which is, in effect, a fairness opinion. And the role of that exercise is basically, in effect, to prove to the bank that the asset they’re buying is worth what they’re lending against, I think. And second, I think it also has something to do with communicating to the shareholders now what it is they’re actually receiving, then there’s an ongoing need for that as well. Can you talk a little bit more about that?

Andre Schnabl: [00:31:08] Yes. I apologize that I didn’t bring up the valuation firm at the outset as to their annual running costs. But you’re absolutely right. The trustee that is essentially representing the trust as the buyer, from a legal standpoint, cannot pay more than fair value for the shares. And so, they get a valuation firm to give them a valuation to ensure that they don’t overpay for the business. On an annual basis, that valuation is updated so that the employees know the value of the number of shares that they hold in their account. So that when they retire, they know the value that they’re going to get for those shares, so that they can then take that cash and use it to put bread on the table. So, yes, a valuation is required for the transaction itself, the sale. And it is required on an annual basis to maintain, essentially, the efficacy of the plan.

Michael Blake: [00:32:13] And that valuation on an ongoing basis will also serve as the basis for setting the price at which shares will be repurchased or, in fact, redeemed, correct?

Andre Schnabl: [00:32:24] That is correct. Yes.

Michael Blake: [00:32:25] So, you know, it’s a big deal in my experience that the valuation part is among, if not the most expensive part of the ESOP.

Andre Schnabl: [00:32:36] Well, I can give you some numbers and you know this business better than I do. The cost associated with giving the trustee what they need, that fairness opinion is heavily dependent on the target company. Generally speaking, the larger the transaction, the more expensive the valuation. But also, the complexity of the valuation may be driven by the kind of business that the company is in. The valuation therefore can be anything from $25,000 up, depending on the size and complexity. However, we haven’t talked about all the savings associated with this transaction-

Michael Blake: [00:33:24] Yes.

Andre Schnabl: [00:33:25] … which generally funds all of these expenses. And without getting ahead of myself, when we get to that point, you will very quickly see that selling to an ESOP is less expensive than selling to a third-party.

Michael Blake: [00:33:39] Well, you know what, it’s Friday. Let’s go ahead and get ahead of ourselves. So-

Andre Schnabl: [00:33:43] All right.

Michael Blake: [00:33:43] … let’s talk about what those cost savings look like because they are significant, but they’re also a little bit complicated. So, let’s walk through that a little bit.

Andre Schnabl: [00:33:52] Okay. Well, essentially, an ESOP-owned company gets a unique set of tax deductions that no other entity gets. We’ve already talked about the fact that if it’s an S corp, you don’t even care what tax deductions you’ve got because the company is effectively a tax-exempt entity. But let’s assume that it’s a C corp, the C corp gets a tax deduction equal to 25 percent of its payroll over and above its payroll itself.

Michael Blake: [00:34:31] Wow.

Andre Schnabl: [00:34:31] So, essentially, they get a tax deduction which represents 125 percent of its payroll. So, if a company is a professional services firm, where its primary cost of delivery is salaries and compensation, you can imagine that it’s very easy to drive down your taxable income to zero when you’ve got that tax deduction which represents 125 percent of your primary cost. In manufacturing, same thing, labor cost is huge. So, you’ve got a huge tax deduction. So, what is the value associated with that 25 percent tax deduction? It usually exceeds the cost of that valuation that you were talking about. And so, effectively, it is a very tax-efficient and cost-efficient way of selling your business.

Michael Blake: [00:35:29] Now, do all employees participate in ESOP? Is there an option to exclude some employees either from the owner side or from the employee side, if they choose they don’t want to be a member?

Andre Schnabl: [00:35:40] No, there is no choice.

Michael Blake: [00:35:41] Okay.

Andre Schnabl: [00:35:41] This is a qualified plan and you cannot discriminate. Everybody has to participate. Now, their level of participation is dependent on their personal compensation. So, not everybody participates at the same level, but everybody is required to participate at some level.

Michael Blake: [00:36:04] Okay. So, one of the other features of an ESOP that makes it so different is that it is a government-regulated entity, right, by the Department of Labor, if I’m not mistaken, under ERISA from the 1970’s Employee Retirement Income Security Act, if I did that correctly.

Andre Schnabl: [00:36:25] Well done, Michael.

Michael Blake: [00:36:25] Oh boy. So, what are the implications of that external regulation? Do they add a level of risk? Do they interfere in the business? Is there a lot of activity of the Department of Labor as taking actions against companies? How do you see that environment?

Andre Schnabl: [00:36:45] And let us consider the Department of Labor as you might consider the IRS. As a company that is a taxpayer, you’re always subject to potential audit. And if you’ve been doing something that is untoward or potentially illegal or irresponsible, you may get sideways with the IRS. The same thing with the Department of Labor. The Department of Labor has the right to audit the filings that an ESOP is required to file every year. But in the event that that filing doesn’t raise any questions, you don’t hear from the Department of Labor. If you’ve been doing something a little strange or something that raises a number of questions, then it is true, you’re subject to a Department of Labor audit.

Andre Schnabl: [00:37:37] And if they believe that there is something that is being done that is inappropriate, you are potentially subject to legal risk as a result of that. So, I don’t consider the risks to be enhanced any more than somebody who doesn’t pay their taxes and they should. So, there have been court cases brought against trustees and selling shareholders as a result of litigation brought by employees and third parties, but that is infrequent. And when you look at the history, the chances of that happening is as remote as you being thrown into jail because you were a bad boy by the IRS.

Michael Blake: [00:38:26] Okay. And I actually could touch on one question that I want to make sure we get back to, which is the ongoing role of the trustee, right? And for our listeners, you know, that the trustee’s role in ESOP, as I understand, is that of a fiduciary, meaning that the trustee is there to represent the interests of the employees who are the participants in the ESOP. How involved or engaged is a trustee in the business of the ESOP? Do they effectively serve as a board member? Do they have veto rights over certain corporate actions? What does that role look like?

Andre Schnabl: [00:39:03] That’s a great question, Mike. And we get that question a lot from selling shareholders. The reality is that the selling shareholder, although they have sold a part of their company or potentially 100 percent of their company, they still control the board of directors. The trustee has absolutely no interest in being a board member or in running the board or participating in running the business.

Andre Schnabl: [00:39:32] They know as well as anybody that the people who built this business are the best people to run this business. Having said that, there are certain items where trustee approval is required and where a vote of the shares held in the trust is required. An example would be if an ESOP-owned company is approached by a third party to buy the business, then the board of directors has to consider whether that offer would be good for all the shareholders, which includes the employees who are represented by the trustee.

Andre Schnabl: [00:40:15] And so, in the sale of a business to a third party, the trustee needs to support the transaction. Generally, what would happen, the board would evaluate the transaction, would conclude that this is a deal that they’d like to do and then, they would approach the trustee and show why this is good for all shareholders and the trustee would sign off. But on all operating decisions and most strategic decisions, the trustee has absolutely no interest.

Andre Schnabl: [00:40:48] In the absence of something nefarious occurring, if the trustee became suspicious that, for example, the selling shareholders had granted a bonus or a distribution to themselves outside of the agreed upon deal terms, then the trustee would have a right to demand an explanation. But they are, quite frankly, from a practical standpoint, invisible other than once a year reviewing the annual valuation that we talked about previously.

Michael Blake: [00:41:31] Okay. So, we’re running out of time. We have time for a couple more questions. One question I want to make sure I get out there is how permanent is an ESOP? If I decide, you know, I have a company that decided, “Can we go do an ESOP?” But I’m concerned, maybe five years from now, maybe I don’t like the ESOP so much. Can an ESOP be canceled, terminated like a benefit plan sometimes is or once it’s there, is it pretty much there, carved in stone?

Andre Schnabl: [00:42:07] The answer is once you’ve decided to sell your business to an ESOP, they are now the owners. And in the event that you want to buy back your business, which is absolutely within your power, you need to cut a deal with now the seller who is the trustee. Just as selling to a third party needs a trustee approval, if you want to buy it back, you need trustee approval. So, it is cast in stone in the sense that you can’t just tear up the documents and pretend it never happened. But you can very much reverse it by buying it back or selling to a third party.

Andre Schnabl: [00:42:54] In fact, an ESOP-owned company is a wonderful vehicle for an intermediate step in a roll up. For example, if you were a professional services firm, sell it to an ESOP, you now have a tax-exempt entity that has a lot of cash and a very attractive platform to be a buyer for other professional service firms. So, you can build a business, you can grow your business through acquisitions before you decide to sell the entire shooting match to a third party. So, it is a wonderful way to build wealth and then, flip it out to a third party using an ESOP platform to accelerate that growth because you preserve cash because of the tax efficiency we talked about.

Michael Blake: [00:43:47] So, in effect, it’s really no different than if you have another shareholder in your company to say, “Hey, I’d like to buy your share.” “Okay. Let’s talk” or “I’m not interested.” Same kind of conversation.

Andre Schnabl: [00:43:57] That is correct. That is correct. There is one thing that we haven’t talked about and because we are getting to the end of our time that I want to bring up, that the selling shareholders, they sell their company for fair value. But there is also an opportunity for them to get an amount over and above fair value. And that sounds a little bit too good to be true. Let me tell you how that happens. Because selling shareholders are waiting for all of their money, they get compensated for that wait. And they get compensated by being issued warrants in the business.

Andre Schnabl: [00:44:39] And a warrant is the right to buy shares in the business at a price that is agreed upon. And so, as the business grows after you’ve sold the business, their warrant position becomes more and more valuable. That warrant position can be as much as 20 or 30 percent of the entire business. So, if you just think about this, if you’ve got a growing business, that 20 or 30 percent will grow in a business that is no longer paying taxes. Very often over a decade, that 20 or 30 percent is worth more than the entire business was worth the day you sold it. So, that warrant position should not be forgotten. It is something that is unique to these ESOPs.

Michael Blake: [00:45:31] I’m glad you brought that up because candidly, I did not know that. And you’re right. It does sound too good to be true. It sounds very much like, you know, you’re literally getting two bites of the apple.

Andre Schnabl: [00:45:43] That’s right. This is-

Michael Blake: [00:45:43] You sell your company but you still maintain a foothold in the company so you participate in the upside.

Andre Schnabl: [00:45:49] Absolutely. It is the second bite of the apple. But you’re financing a transaction that is for the benefit of employees, you deserve compensation and you get that compensation through the warrant position we’ve been talking about.

Michael Blake: [00:46:04] Well, we’ve covered a lot of ground here. And thank you, Andre, for helping us work through what is a very technical and complex topic, a lot of moving parts. I suspect a few listeners will find that they want to learn more about ESOPs to see if it’s right for their company. How can they reach you to learn more about this topic?

Andre Schnabl: [00:46:24] Well, my name is Andre Schnabl and my telephone number, 404-372-2759. And pay tenorcapital.com a visit on the web and you’ll see how to get a hold of us by email and you get to learn a little bit more about our firm.

Michael Blake: [00:46:44] Okay. Well, that’s going to wrap it up for today’s program. I’d like to thank Andre Schnabl so much for joining us and sharing his expertise with us. We’ll be exploring a new topic each week. So, please tune in so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review through your favorite podcasts aggregator. It helps people find us so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company and this has been the Decision Vision podcast.

Tagged With: CPa, CPA firm, Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, Decision Vision, employee owned business, employee stock ownership plan, ERISA, ERISA Legal Compliance, ESOP, exit strategy, exit strategy planning, fairness opinion, Michael Blake, Mike Blake, private equity, professional services firms, renasant bank, Tenor Capital Partners, United Airlines, warrants

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

June 18, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Gregg Burkhalter, "The LinkedIn Guy" and Personal Branding Coach
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John Ray with Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

“North Fulton Business Radio,” Episode 143:  Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Why is building and maintaining a personal brand so important? Why should corporations not just encourage but train their employees on using LinkedIn to build their personal brand? Gregg Burkhalter answers these questions and much more as he speaks with Host John Ray on this edition of “North Fulton Business Radio.”

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.

Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars. He is also a frequent speaker at civic and chamber events and area universities.

For more information or to connect with Gregg, you can go to Gregg’s website or connect with him on LinkedIn here.

 

 

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Show Transcript

Intro: [00:00:06] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:19] And hello again, everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray. And we are coming to you from the Business RadioX Studio inside Renasant Bank. Folks, today, you’re connected more than ever, whether it’s your friends, your family, or your life. Renasant understands how you bank, offering the mobile banking services you need. Renasant also knows that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. For more information, go to renasantbank.com Renasant Bank, understanding you. Member of FDIC.

John Ray: [00:01:02] And I want to move to an old friend, a great guy, serves his clients extraordinarily well, Gregg Burkhalter, the LinkedIn guy.

Gregg Burkhalter: [00:01:15] Hello, John Ray.

John Ray: [00:01:17] A personal branding coach.

Gregg Burkhalter: [00:01:17] Great to be here. Thank you. By the way, your studio is amazing.

John Ray: [00:01:21] You like it?

Gregg Burkhalter: [00:01:22] I think you took it up a notch or two, man.

John Ray: [00:01:23] Well, thank you. Well, you were here, I guess, maybe a year or so ago. And you were at our old place, and we’ve moved on up.

Gregg Burkhalter: [00:01:32] I will agree. This is a great facility. Renasant is like a prime location to do this kind of thing. So, congratulations.

John Ray: [00:01:38] Thank you, sir. I appreciate that. So, for those that don’t know you, and those that are increasingly smaller number of people that don’t know Gregg Burkhalter, but for those that don’t know you, tell them a little bit about who you are and what you do.

Gregg Burkhalter: [00:01:51] Well, Gregg Burkhalter is a personal branding coach who happens to be known as the LinkedIn Guy. And what I do is I help professionals define their personal brand and work with them on a strategy to build that brand. There is a couple of ways you do that. You do it in person, and you do it online. And, of course, my tool of choice for doing it online is LinkedIn. And, originally, I started out doing more one-on-one training sessions. That was sort of my business model. I and did very well at it and got to really work with some elite clients. I continue to work with some elite clients on personals consulting, but I recognized early on that if I want to have the biggest impact on the most number of people, I’ve got to do some corporate stuff.

Gregg Burkhalter: [00:02:31] So, I’ve got to expose myself to more group presentations. And that’s sort of my focus change in the last year or so where I’m doing more corporate and group presentations. And I’m enjoying that. And the reception has been very overwhelming because what’s so cool is, is the company marketing landscape has dramatically changed in the last year. Most are aware, some or not. The way that market to your customer and the way you attract new clients has totally changed. And we’ll probably get into that conversation later on, but that fact has allowed me to talk to more companies.

John Ray: [00:03:00] Yeah, I do want to get into that because you really kind of eat your own cooking, shall we say, because your branding has changed over time, and you started out really focused on LinkedIn, the platform, and you are now really talking about how LinkedIn is a tactic in a bigger strategy, which is, how do you brand yourself personally and professionally.

Gregg Burkhalter: [00:03:26] Correct. I believe when you define your personal brand, you don’t define a brand that’s going to be your brand from now until you quit doing what you’re doing. You’ve got to always be constantly making yourself aware, is my brand value the same as it was a year ago? And if it’s not, what components have increased in value? And I recognize that my personal branding skill set was increasingly my value of [indiscernible].

Gregg Burkhalter: [00:03:49] So, recognizing that fact after a couple of friends brought it to my attention, I decided to put a little bit more emphasis on the personal branding. Once I did that, the timing could not have been better. The business environment started to recognize the value of personal branding, I had people ready to hear my message about personal branding, and that exposure continues to grow. So, the timing was good, and I’m on the path now to spread the word about your personal brand is your gateway to career success and building relationships as part of building that personal brand.

John Ray: [00:04:18] There are a lot of perceptions, Gregg, about what a personal brand is. Why don’t you give your definition? What is a personal brand?

Gregg Burkhalter: [00:04:26] My definition is your personal brand is what people think, feel, or say when they hear your name, or they see your face or name. The short version for that real worthy explanation is this – your brand’s not what you say you are, that’s what other people say you are. And believe it or not, whether you know it, you have a personal brand. You may not be aware of what it is, but you really do know. And a good way to start that query into figuring out what is your personal brand, Google your name. That’s what everybody in the world does when they hear of you or meet you,

Gregg Burkhalter: [00:04:58] In fact, when you go on a job interview, or you’re going to have a meeting with somebody, don’t be worried about that first impression when you walk in the room. That’s your second impression. They already have the first impression. They’ve Googled your name, they’ve checked out your LinkedIn profile. They’re looking to see if the person they found online is the same person that walks through that door.

John Ray: [00:05:17] If it all matches up-

Gregg Burkhalter: [00:05:18] That’s right. Hopefully, you’ve got them so jazzed up by your online presence. Then, when you come in, in person, you just nail it.

John Ray: [00:05:25] Got you. So, you’ve got a personal brand whether you know it or not, so you better tend to it. Now, there are a lot of different aspects to this, whether you’re a job seeker, whether you’re an entrepreneur, professional services provider, whether you’re employee in corporate. Maybe talk a little bit about those different aspects of someone carrying a personal brand.

Gregg Burkhalter: [00:05:51] Well, let’s just say you’re a job seeker out there, your personal brand can make the difference between you getting a job and not getting the job. If you’re competing against someone else with similar education, similar skill set, if you have a strong personal brand, you’re going to get that gig. In fact, I don’t know if you’ve recognized this, but the professional toolbox is totally different than it was, say, five years ago. In fact, when I came along, my professional toolbox was a real skinny flat toolbox. It had two things in it – my education and my experience. Now, the toolbox of the professional man and woman is huge. It has two new power tools that will change your life and your career. Those two new power tools are a strong personal brand and an engaged professional network. Those last two will change your life.

Gregg Burkhalter: [00:06:39] Now, when you’re working for a company, we’re talking about personal branding. When you’re working there, you’ve got to build up your credibility in a company. You do that by being more active, being a fixture at a store front for the company to help spread the brand, become a thought leader for your company. Those kind of things build your personal brand inside of the company, which increases your value and also attracts more people to your company. So, personal branding for company exposure is very important.

Gregg Burkhalter: [00:07:04] Let’s talk about career loss. I talk with a lot of C-level executives. They have a challenge with personal branding because as ladder career C-level executives, that term is totally new to them. They’ve been underneath that corporate veil for 20 or 30 years, and they’re about to leave it. That is extremely scary. So, when I talk to a lot of C-level people, I start out as a cheerleader, re-motivator, re-imager, brander. I go through the whole process. I’m pointing them in the right direction. And this past week, I had a situation arise that actually created a brand-new talking point for me I’ve never said before. I’m going to give it to you right now.

John Ray: [00:07:41] Okay, lay it on me.

Gregg Burkhalter: [00:07:42] If you are a C-level executive, and you’re about to retire, you have to make the decision, at least, six months before you retire, is there any possibility you might change your mind and come back in the workforce? Because if you think you might change your mind, you better maintain your digital presence while you’re thinking it out. If you leave the workforce and get sull and dormant for six months or so, and try to come back, it is a tough task. So, again, if you’re C-level level out there, and you’re about to retire, do some soul searching. Do you want to continue to work? Is there a possibility? If there is, continue to be present in the professional world because it’s harder to stay present and energize that presence than to totally go away and try to reintroduce yourself to people who have forgotten about you.

John Ray: [00:08:30] Sure, sure. We’re speaking with Gregg Burkhalter. He’s the LinkedIn Guy, Greggburkhalter.com. Now, Gregg, let’s come back around a dive into LinkedIn for a second because you are the LinkedIn Guy. LinkedIn has changed dramatically over the last couple of years. I mean, we could point to the Microsoft acquisition and all the investments that Microsoft has made in the platform. How has that changed for the better for using LinkedIn as a personal branding tool?

Gregg Burkhalter: [00:09:03] Well, I’ll tell you, Microsoft’s purchase, I was a little concerned when I first heard about it, but here we are three years later roughly, I’m extremely impressed. I can tell that Microsoft has put a lot more resources into LinkedIn. I can tell they’re really focused on making the platform easier to use, making it where people are engaged and want to use the platform, and creating tools and resources not only to build digital relationships but also take digital relationships and maintain those in the real world. It’s going both ways now with certain things that LinkedIn have in their app program. So, I’m really impressed with that.

Gregg Burkhalter: [00:09:37] There’s always new features coming out every single day to help you do things on LinkedIn to grow your brand. One of the latest ones is video. As you well know in anything nowadays, video is a prime component in brand exposure and also getting your message out there. So, LinkedIn now has video. LinkedIn is also rolling out, limited basis so far, LinkedIn Live, which is a streaming service. Most people aren’t even aware that LinkedIn has added a cell phone mobile app. You can do voice messaging and video messaging easily from your device.

Gregg Burkhalter: [00:10:08] Also, talking about building those real-world relationships from digital relationships, when you’re out there in the field, you can take out your LinkedIn mobile app, and you can share locations with somebody you’re going to be meeting with, and also check your calendar from inside of LinkedIn, and make an appointment to meet somebody using the LinkedIn app. Some really cool stuff like that. Also, if you’re at a gathering, like a networking event, you can bring out your LinkedIn mobile app, and push a button, and you can see all the people within like a hundred feet of you in that room. A great way to build connections with people you don’t know. So, LinkedIn is focused on connections, expanding the network. 630 million people on LinkedIn right now, so they are growing rapidly. That $26.2 billion purchase by Microsoft has proven to be a winner for them.

John Ray: [00:10:52] Sure, absolutely. Now, let’s get back to that C-level executive or that corporate employee. So, you’ve listed all these different additional enhancements that LinkedIn has laid out there for us to use. And I can see somebody out there right now saying, “Greg, I don’t have enough time as it is right now. How am I going to distinguish between all these different aspects of LinkedIn I should use, not use? What should I pay attention to? What should my focus be?

Gregg Burkhalter: [00:11:26] Your focus should be on having a strategy because just being on LinkedIn is not the strategy. It’s, what am I going to do? When am I going to do it? How am I going to do it? As a corporation or a company right now, I can tell you, you’re number one focused on trying to grow your brand is building the personal brands of your employees because your employees are the gateway to brand exposure for your company. As I alluded to earlier in our conversation, one of the main changes in the business environment now is your customer and your future employee don’t believe that company message like they used to. They’re a little skeptical about because you’re marketing to them. What do they believe? They believe the personal brand and the messages of your employees.

Gregg Burkhalter: [00:12:06] So, empower your employees to be ambassadors for your company because they are the ones that actually create the relational connection with your customer. People do business with people. They are the person they get attracted to. So, empower your employees. Not only does it help your brand grow for your company, it’s a good professional development item for your employees. It makes them know that you care about them, tends to make them stay around longer, and they also are turning to people who are thought leaders for your company, it can really help generate some real goodwill for your company.

Gregg Burkhalter: [00:12:39] So, you cannot walk away from branding your employees. The old saying is “Why do I want to brand my employees? Somebody might hire them away.” What if you don’t brand them? That is the worst scenario right now. In fact, I brought a quote in with me. I was hoping I’d have opportunity to do this because I read an article yesterday on LinkedIn by Mark Schaefer. In fact, I shared it on my profile. And this quote was just eye opening. And I want to make sure I got it right. He said, “If you’re still on the fence about personal branding and its cumulative impact in the business world, you’re on a probable path of obsolescence.”

John Ray: [00:13:14] Wow.

Gregg Burkhalter: [00:13:16] That pretty well sums it up right there.

John Ray: [00:13:17] It does, it does. But I’ve got to push back here a little bit. So, if I’m at a big company, I’ve got a manic chase for good people because that’s always a problem, keeping and retaining good people for any company, why do I want to highlight them on LinkedIn? You talked a little bit about that but dig into that a little deeper because that scares me if I’m an employer.

Gregg Burkhalter: [00:13:46] All right. Well, let me give you a figure that might make you more charismatic to that idea. On average, the employees of a company have ten times more followers than the company has followers. So, in other words-

John Ray: [00:13:58] Even the biggest corporations?

Gregg Burkhalter: [00:13:59] Correct.

John Ray: [00:14:00] Really?

Gregg Burkhalter: [00:14:01] The biggest corporations have a lot of employees. You take the connections of all your employees and add those up and take how many followers you have on the LinkedIn company page, you probably have ten times more followers of your employee pages than you did a company page. They provide the exposure. And there’s something about a personal message and an emotional message that is more received, better received than a pitch on the company page. If I were you, connect with someone on LinkedIn as a general rule, you’re not inviting me to pitch you on anything.

John Ray: [00:14:29] True.

Gregg Burkhalter: [00:14:29] You’re inviting in to build a relationship, a relationship based on trust and the value you bring to them. Company page, when you follow a company page, you’re saying, “Please sell me something and please pitch me.” So, tell me about the whole deal how business is done nowadays. Relationships are a big part of the business process. As you probably have noticed, especially in the B2B world, the sale does not go very fast. It takes a lot of nurturing along the way. You don’t send somebody an offer, and, automatically, it closes. There’s a lot of relationships, a lot of conversations occur. So, that emotional relationship of the nurturing of the deal is very important on you closing that deal. And chances are great. If you didn’t have a strong personal brand, and you were not able to build a relationship with a future client, you’re not going to get that sell anyway.

John Ray: [00:15:16] It strikes me that — and I’m going to affirm where you’re coming from on this. It strikes me that it’s pretty shortsighted to think that LinkedIn is the only way for good people to be found, that recruiters, that their whole business is finding good people, and they were doing that long before LinkedIn came along, right? So, it’s a little counter-intuitive to think that, “Well, if we can just keep our employees off of LinkedIn, they won’t be found.”

Gregg Burkhalter: [00:15:45] Well, you keep your employees off LinkedIn, and your customers will never see your brand at the level that you see it. In fact, on LinkedIn, during my presentations when I talk, I talk about the fact that most people on LinkedIn are not looking for you, they discover you. Especially your customers, your customers not looking for you. They discover you. And 90% of the time they discover you, it’s not on your company page. It is on the personal page of one of your employees who has created engaging content that they’ve seen and said, “You know what, this person is a thought leader.” That’s how they find. Of course, there are some people hunting for you on LinkedIn. As you said, recruiters might be looking for you. And, also, people don’t want to sell you stuff, but your customers and your future employees, as a general rule, they discover you.

John Ray: [00:16:26] True.

Gregg Burkhalter: [00:16:27] They discover the magic of your brand as conveyed by your employees.

John Ray: [00:16:31] We’re speaking with Gregg Burkhalter, the LinkedIn guy and personal branding coach and expert. Now, Gregg, how do you work with a company that says, “Okay, I bite. I want to work with you. Help me. Help my employees build our brands.” That’s plural, “Build our brands together.”

Gregg Burkhalter: [00:16:54] Got you. Well, there’s not one size fits. The beginning of that process is a conversation at length about what their business is about, who their customers are, the challenges they’re having on LinkedIn. And whenever I know I’m going to talk to somebody about a LinkedIn training session in the future, I never look at their LinkedIn profile before I speak to them, and I never look at their company page. I want to put myself in the position of their customer or future client. When I talk to them for the very first time, they tell me what they’re about. I listen to what they say. And then, when I go to their LinkedIn profile or company page, I know if there’s a disconnect or what’s going on there.

Gregg Burkhalter: [00:17:31] Once I do that assessment, then I know what I can do. As a general rule, most companies now in the corporate world could really benefit greatly from my one hour or what I call the LinkedIn Power Hour. It has taken me several years to be able to get them 60 minutes of time a total overview of LinkedIn – what it’s about, the psychology, what you do, how to build your personal brand, and give you a to-do list of what you do every day on LinkedIn. It’s taken a while to get there, but I’ve got that down. So, every company could benefit from that.

John Ray: [00:18:01] True.

Gregg Burkhalter: [00:18:01] There’s an extended version of that, which includes a one hour of hands-on LinkedIn training, where we build the foundation of LinkedIn, and then we go under the hood of LinkedIn, and show you what everything does, including the buttons you’ve never seen before, and I give you an opportunity to watch me do my daily activity on LinkedIn, to hear my psychology, to see about psychology, to see my technique. So, when you leave there, you’re empowered with confidence to go out there and start using LinkedIn.

Gregg Burkhalter: [00:18:28] Now, here’s the thing that happens a lot of times when I train companies, I have to warn them. I’ll go into a company, we’ll talk about LinkedIn, and they get fired up. And the first thing they want to do is the next day, go out on LinkedIn, and blow it wide open with content. You can’t do that.

John Ray: [00:18:44] Right. You can’t turn the battleship in one day, right?

Gregg Burkhalter: [00:18:48] But you know what, it gets people thinking about me because when that happens, they say they must have heard Gregg Burkhalter speak. I get blamed for that all the time. So, as a general rule, if you’re not active on LinkedIn, you’ve got to ease your way into it because LinkedIn is really not about you, it’s about the value you bring to the community. So, if you get on LinkedIn from 0 to 100, what that feels like is you walking into a networking group, walking in the door, and passing out your cards and flyers to everyone in the room, and leaving the room, and never saying a word. What they say is, “Who was that?” So, you got to have a strategy on LinkedIn. It’s not 100 miles an hour out of the gate.

John Ray: [00:19:24] Now, let’s back up to that point where you’re checking out someone’s profile and that kind of thing, that when you get to that point, is that where the term that I’ve seen on your profile page, brandstorming — I’ll get that right. Brainstorming, is that where that term comes in?

Gregg Burkhalter: [00:19:41] Brandstorming comes shortly after that.

John Ray: [00:19:44] Okay.

Gregg Burkhalter: [00:19:44] I hear them talk about what they think their brand is about, I’ll look at their profile, and then I give them what I feel as a first impression of brand is. So, that is the beginning of the brandstorming session. And we kind of talk back and forth. I want to know, in priority, what are the most important things in what you’re trying to do? Tell me some of the things. What are your branding items that you feel in your mind are the most important things? And I listen to them tell me those items. Well, they may either tell me those items in non-clear terms. I have to clarify in better terms what they’re trying to say, or they don’t have them in the right order based on what I read. So, we try to figure out, what is their personal brand? What is that?

Gregg Burkhalter: [00:20:20] Then, once we do that, we got decide, how do we present that brand in a humble yet confident way to attract people to their brand, so over a period of time, people would come engaged with their brand, see them as a thought authority, and want to do business with them? The true magic of LinkedIn is you know your brand is really growing when the cold calls slow down and the inbound calls increase. It’s a wonderful spot to be to be only receiving inbound calls and responding inbound calls. That’s when you know you have blown it wide open.

John Ray: [00:20:50] Now, I know there are some folks that say, “Well, hey, Gregg, I’ve already got all those real connections. I’ve already got all those calls. I’ve got a large customer base. So, why do I need to do all this work on LinkedIn?”

Gregg Burkhalter: [00:21:04] I hope you keep those people. I hope they live to be 150 to 200 years old because you’re not growing your base. Here’s the reality. In today’s world, I don’t care how many real relationships you have. If you haven’t digitized those relationships and put them on LinkedIn, so people can see your name and their digital workday, you’re not thought of. You’re not top of mind. In fact, you’re going to end up forgotten. So, you’ve got to have your relationships. They’re great to have them in person. Even both places in person. But digitize them, so you can nurture them and watch those relationships grow because a relationship of somebody in the digital realm is a daily relationship. You know what’s going on in their life every single day. There is no catching up to do when you meet that person. There’s only a continuing to grow the relationship. So, digitize them, put them on LinkedIn, help you out.

John Ray: [00:21:52] Yeah, sure. Now, I want to just take a little side. I’ve got a daughter in college. So, I want to take a little sidebar here to talk about college students because I know you’ve been doing some speaking at colleges, even high schools, and talking to them about how undergraduates, MBA students need to improve their personal brand or establish that personal brand even before they get out in the workplace.

Gregg Burkhalter: [00:22:23] Correct. You got to realize, LinkedIn has been around since 2003, but among the current college graduates right now, it’s not the channel of choice they’ve been using. They’ve been using Facebook and Instagram. And I have to make them aware of, first of all, the value of LinkedIn and the value of their personal brand because going forward, your personal brand is going to be your key to success. I mean, if you don’t have a personal brand-building strategy, you’re not going on the right path to start your career.

Gregg Burkhalter: [00:22:49] In fact, if you’re working right now, I’d venture to say in the next 5 years, 10 years, it might even be 20 years down the road, if you’re working right now, at some point in your career, your personal brand is going to be your only chance of making a living. It’s the only tool you got. And it’s also going to allow you to work at the level you’re accustomed to working. If you don’t have that personal brand, you’re going to be hurting in the business world. So, build your brand, protect your brand. And after you built your brand and people believe your brand, one of the great benefits of that is you can share your brand. Help other people build their brand. It’s a giving thing too. Once you get it, you give it. So, personal branding is virtual, yeah. Career-wise personal branding is very important.

Gregg Burkhalter: [00:23:30] Now, the fine line you have to walk is this, you have your personal brand, and you work for a company. Working for a company, you’re going to share their brand with them, you’re going to share your personal brand, you’re going to promote the company, but you cannot sell out your personal brand to your company. If you sell out your personal brand where your brand is based exclusively on where you work, if you ever lose that job, your brand is going to take a hit. Make sure you maintain your own personal brand skills that are not directly tied to your company, that are transferable should the need be down the road. But you do want to have a strong brand because you are valuable to your employee, you are going to be a brand exposure for your employee, but you also are looking out for yourself too. So, maintain your own personal brand.

John Ray: [00:24:14] And, again, back to the whole point about companies and how companies should react to these phenomena, they’ve got a line to walk, right? I mean, they really want to encourage that employee to not only help them build the company brand but understand the benefits of building that personal brand. They are encouraging that employee to build their own brand.

Gregg Burkhalter: [00:24:36] With this company helping people build personal branding scenarios started rolling out, initially, companies tried to be too structured on that. They set forth a social media policy. And all of a sudden, their employees became robots. People can recognize robots. You’ve got to let your employees have their own personality, their personal skill set. You’ve got to make them real people. Let real people that work for your company share content, build relationships, and represent your company. You’ll be successful. But if it feels plastic, and generic, and a unified effort to do something, it’s not real. It’s not going to work. So, that’s why you got to work with the employee to help them.

Gregg Burkhalter: [00:25:15] Now, one thing you do want to do is make sure your employees, even though you give them some freedom to build their brand, there should be some recognition of exactly what is a strong brand and what is the proper way to represent themselves and your company. You’ve got to have some kind of strategy and focus on that. But a day-by-day, “Here’s what the company wants you to do,” it shouldn’t be quite that regimented.

John Ray: [00:25:35] True.

Gregg Burkhalter: [00:25:36] Represent the company, build your brand, help the company.

John Ray: [00:25:39] Now, again, Gregg Burkhalter, gregburkhalter.com, personal branding coach, and expert, and the LinkedIn guy. You’re a great example of this yourself. I mean, you have gone from essentially a Metro Atlanta guy to the point where the other day, I saw you were training on LinkedIn, of course, training a group of college students in Canada. Wow. I mean, you have extended your own brand out there, and you’re obviously eating your own cooking. So, talk about that maybe a little bit about that journey, but also how you handle those kind of clients that are out there remote like that. Do you travel to them? Do you do that remotely? How do you do that?

Gregg Burkhalter: [00:26:31] It’s a great honor to have people from other countries and other states reach out to me because it gives me an opportunity to do what I’m trying to do – have as much impact as possible on the most number of people. So, how do I train people? Well, originally, it was training people in person. But, now, I spend probably more of my time training people via the internet, doing one-on-one coaching via the internet. And in fact, I’ve done, in the last six months, three keynote speaking presentations from my desktop at home to groups. It works flawlessly. And that’s how I talk to a lot of the colleges out of town. I do a speaking presentation. They gather the students in an auditorium, project me on the screen, it works great.

Gregg Burkhalter: [00:27:09] So, technology is wonderful. It allows me the opportunity to get to other people and have a personal branding LinkedIn conversation with them and just expand my network. Because if you’re on LinkedIn, and you’re staying in a small little pond, that’s not growing your brand. You’ve got to get into the LinkedIn ocean.

John Ray: [00:27:24] Sure.

Gregg Burkhalter: [00:27:25] I mean, most people on LinkedIn, what they’re doing is they’re the kind of hunting. They’re hunting for customers, or they’re hunting for somebody that might know one of their customers. All this little hunting is in a small pond or field. You’ve got to get in the ocean. The way you get in the ocean, you’ve got to start fishing. Having a strong bite, which is a LinkedIn profile that’s buttoned up and a fishing pole, which happens to be the LinkedIn ecosystem, which you use with a strategy to expose your brand. If you’re fishing, I don’t care how the hunting is going, at some point, those fishes are going to start jumping in your boat. And what I’ve noticed lately is I’m actually hunting for fish. I hunt for someone I want to put into my ocean, so I can feed them until they bite. So, that’s what I’m doing right now. So, a lot of these out-of-town engagements are people I have never spoken to who have heard of my name through my brand exposure.

John Ray: [00:28:15] Wow. So, again, eating your own cooking, doing it exactly the way you counsel others to do it, which is exciting for folks to see. Now, in terms of some your in-person events, you have a couple of different events that are interesting. I think Connected is one of them. You can talk a little bit about that one. And, also, LinkedIn After Hours. Give us a little lowdown on those events.

Gregg Burkhalter: [00:28:46] Well, the Connected event is something I came up with back in 2015. It was a concept of allowing my LinkedIn connections and my connections’ connections to get together and have some in-person networking. It worked out really good, so I’ve continued to do that a couple of three times a year. I have one of those coming up on July, July 17th. I did one back in January with over a hundred folks there. Hoping this one is going to be another big event to. So, I would love for you to come join us for that.

Gregg Burkhalter: [00:29:11] And following that in a couple of months, I have another one of my signature events. It’s more of a training top event. It is called LinkedIn After Hours. And the tagline I came up with was, “It’s never too late on LinkedIn.” It’s kind of like a play on words.

John Ray: [00:29:25] Yeah, of course, yeah.

Gregg Burkhalter: [00:29:26] But it gives an opportunity for people who are working who want to come learn LinkedIn, work on their personal brand, and their boss not know. It’s a two-hour workshop, very similar to like my two-hour corporate training where you can come in and get the total meat of LinkedIn and leave with a strategy of what you should be doing every day on LinkedIn. Of course, when I do these public training workshops, the two-hour one, the LinkedIn After Hours, where I go into a corporation, of course, I’ll leave you with materials behind that you can reference later on because if anybody’s ever heard of the LinkedIn Guy speak, what’s the term you use? The faucet’s going to be turned on? John, I’ve heard this.

John Ray: [00:30:00] It’s true.

Gregg Burkhalter: [00:30:00] The faucet gets turned on.

John Ray: [00:30:01] True.

Gregg Burkhalter: [00:30:01] So, I’ve never been known for holding back information. So, when you come, we’ll fill you up with some good stuff, and we’ll give you some notes to take home with you.

John Ray: [00:30:10] Yeah. You deliver a lot of value at all your events. But folks, if you’re listening to this show in the podcast form maybe after the dates that Gregg gave, obviously, go and follow Gregg on LinkedIn, and you’ll announce those events in the future-

Gregg Burkhalter: [00:30:31] Correct, correct.

John Ray: [00:30:31] … as they come along. So, Gregg, I guess, to kind of wrap it up here, if I’m either a company or an individual, I’m really interested in maybe a success story or two, folks that you have worked with recently that you’ve made a big impact on.

Gregg Burkhalter: [00:30:55] Well, it’s a pleasure to be able to work with people and have impact on lives.

John Ray: [00:30:59] It’s true.

Gregg Burkhalter: [00:30:59] A lot of times, the people never really reach back out to you and tell you how it went. So, sometimes, you don’t know. But a couple of recent stories, one is about nine months ago, I had a CFO at a major oil company who had lost his job. Unfortunately, he had never really used his LinkedIn account, had no knowledge of LinkedIn. So, I was able to work with him one-on-one to help update his LinkedIn profile, gave him a strategy of job search and daily LinkedIn activity. And four months after I worked with him, he said, “Hey, I’ve got a new gig. I’m working for a private company. I’m a CFO.” So, that’s wonderful.

Gregg Burkhalter: [00:31:32] I have notes from people all the time that I’m humbled when they send it to me. They’re telling me that, “Your presentation that I attended, you don’t know this, but it changed my trajectory.” I get those all the time.

John Ray: [00:31:42] Wow.

Gregg Burkhalter: [00:31:43] Names I can’t quote, but I get them all the time, and I’m so honored that they would take time to let me know that. Because someone took time with me when I was at a career juncture prior to being the LinkedIn Guy. I had an individual sit down with me and go, “Greg, I want to try to help you get your strategy together for growing your brand and what you want to do.” Had someone not done that for me, I would not be talking to you today.

John Ray: [00:32:07] Wow.

Gregg Burkhalter: [00:32:07] So, I enjoy helping others. People enjoy knowing that somebody cares about them, that they are vested and have them succeed, and they have no ulterior motives other than for them succeed. And that’s why I enjoy helping people. I want them to succeed.

John Ray: [00:32:22] That’s fantastic, yeah. And I see that from you on LinkedIn. I know you get on there, and you really promote others in a good way. I mean, in the good work that they are doing. And that resonates with us. That’s what we try to do here at Business RadioX. And it’s exciting to see that in terms of the way you play that out on LinkedIn. So, congratulations on your success. And the information you’re sharing with folks and the lives you’re changing, for those that want more information, would like to be in touch with you and connect with you, how do they do that?

Gregg Burkhalter: [00:32:59] Well, I would love for them to connect with me on LinkedIn.

John Ray: [00:33:00] Of course, a badge to that, right?

Gregg Burkhalter: [00:33:02] Yeah. The direct link on that is linkedin.com/in/gregburkhalter, or you can visit my website. It’s gregburkhalter.com. If you want to kind of check out what I’ve been doing lately, you can Google the LinkedIn guy. I’m so fortunate to show up number one in search in the world as the LinkedIn Guy.

John Ray: [00:33:21] Look at you.

Gregg Burkhalter: [00:33:24] What that is, John, is just talking to a lot of groups. I’ve spoken to hundreds of groups in the last year. That was my secret to getting my SEO where it is right now. So, the way the cards fell, I love the way they fell.

John Ray: [00:33:35] I love it. That’s great, that’s great. Gregg Burkhalter, gregburkhalter.com, personal branding coach, and expert, and the LinkedIn Guy. Thanks for being with us.

Gregg Burkhalter: [00:33:46] Thank you again, John. I really enjoyed it. Hope to see you again soon.

John Ray: [00:33:49] I’ll look forward to it.

John Ray: [00:33:51] Folks if you need help with the headaches of administrative tasks, bookkeeping, marketing, presentations, or workshops, well go engage a smart and reliable office angel. They’re not a temp agency or placement firm, Office Angels matches your business support needs with angels who have the talent and experience necessary to help you maintain and grow your business on an ongoing or as-needed basis. It’s your terms, it’s your timeline. They lend a hand when needed and fly off when the job is finished. Find out more at officeangels.us or call Chief Executive Angel Essie Escobedo at 770-442-9246.

John Ray: [00:34:29] And a reminder, you can listen to this show every Tuesday morning live at 11:30 a.m. And if you missed any of our live shows, we are on all the major podcast platforms – iTunes, Stitcher, TuneIn, Spotify. There’s probably two or three that just got released this morning. But we put this show out on all those major podcast apps. So, search for North Fulton Business Radio on your favorite app, find us there, or you can go online at northfultonbusinessradio.com and listen to us from your computer or from your phone. You can follow us on Twitter or Facebook, North Fulton BRX. You can find us there as well. We’d love to have you connect there. So, for my guest, Gregg Burkhalter, I’m John Ray. Join us next time here on North Fulton Business Radio.

Outro: [00:35:37] Today, you’re connected more than ever- your friends, your family your life – and banking is what you do on your time anywhere you like. Renasant understands how you bank, offering mobile banking services you need. At Renasant, we also understand that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. Renasant Bank, understanding you. Member FDIC.

 

 

 

Tagged With: Connected, gregg burkhalter, LinkedIn, LinkedIn After Hours, Linkedin Consultant, linkedin expert, linkedin guy, linkedin tips, LinkedIn training, Microsoft, personal branding, personal branding authority, Personal Branding Coach, personal branding consultant, Personal Branding for college students, Personal Branding for corporate employees, Personal Branding for job seekers, renasant bank, the linkedin guy

Kent Davies, Johns Creek Chamber of Commerce

June 11, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Kent Davies, Johns Creek Chamber of Commerce
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Host John Ray and Kent Davies, President and CEO of the Johns Creek Chamber of Commerce

“North Fulton Business Radio,” Episode 142:  Kent Davies, Johns Creek Chamber of Commerce

Kent Davies, President and CEO of the Johns Creek Chamber of Commerce, speaks with Host John Ray about the growth of his Chamber, how the Chamber unifies the broader Johns Creek community, and how Chamber membership benefits business owners.

Kent Davies, President & CEO, Johns Creek Chamber of Commerce

Kent Davies, President & CEO, Johns Creek Chamber of Commerce

Kent Davies is the President and CEO of the Johns Creek Chamber of Commerce.

Prior to joining the Johns Creek Chamber, Kent retired as Vice President of the World Financial Group, as well as President of the WFG Foundation. WFG’s Worldwide Headquarters is located in Johns Creek. As Vice President, he worked with a large financial services sales force in both the USA and Canada. As President of the WFG Foundation, he led fund raising efforts, operations, and grant distribution to help serve those in need across the world. He is also a licensed life, accident & health agent and a securities registered rep, holding a supervisory license.

Kent also serves as a Board Member on Johns Creek Advantage helping with ‘smart growth’ of Johns Creek bringing & growing business and jobs to Johns Creek.

Kent and wife Susan met while both attended college at Brigham Young University. They have 4 children and 10 grandchildren. Kent also is a community volunteer in many projects, including a program that helps find employment for those in need and directly facilitating an emergency preparedness program involving 200 families through his church. Past positions held include Division Manager for GNC/DCI with responsibility for 1,800 franchises and 30 company units and VP of Operations for over 100 restaurants. For recreation Kent enjoys scuba diving, travel and spending time with family.

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Emory Johns Creek Hospital, Ken Davis, Kent Davies, Leadership Johns Creek, minority entrepreneurs, minority-owned businesses, North Fulton Schools, renasant bank, small business advice, value of chamber membership

MEMBER SPOTLIGHT: 2019 IMPACT Regional Business Award Winners (Part 2 of 3)

June 4, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
MEMBER SPOTLIGHT: 2019 IMPACT Regional Business Award Winners (Part 2 of 3)
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Frank Oorreel, Allen Read, Lisa Sherman, Chris Braun

Designed to be reflective of Gwinnett and metro Atlanta area, the Gwinnett Chamber IMPACT Regional Business Awards recognize leading organizations in top industries that are driving economic development and job creation, while enhancing our quality of life. This event is truly one of a kind as it brings together leaders from the AEC, higher education, healthcare, hospitality, information technology, international business, nonprofit, service, and small business industries.

This is the second of 3 special episodes featuring the 2019 IMPACT Regional Business Award winners and sponsors.

Allen Read/M3 – IT winner

Built by hoteliers, exclusively for hoteliers, M3 is a powerful cloud-based accounting software solution for the hospitality industry that drives cost savings, revenue enhancement and business insight. Celebrating 20 years in business without increasing prices, M3 touts a 98% customer retention rate without contracts. Used by management groups and hotels of all sizes, the platform works seamlessly with other key systems and tools in the hospitality industry and offers robust accounting and financial analysis across entire portfolios with optional operations and time management features. Privately-held and employee-owned, M3 also includes a proprietary hotel benchmarking index that combines data from a multitude of properties into a single accessible data set to compare hotels.

Frank Oorreel/BOPLAN – International winner

BOPLAN‘s flexible guardrails have been re-shaping industrial safety in the United States for the past 6 years. They provide innovative safety products that protect against the accidental impacts of forklift trucks. Thanks to innovative products and know-how, BOPLAN solves problems that others haven’t been able to solve so far.

Thanks to their flexibility, BOPLAN’S guardrails return to their original shape immediately after impact, alleviating damage to themselves, the forklift, or the concrete they are bolted onto, and there’s no more need to re-paint them as they are colored to the core.

Under the name Flex Impact, the original polymer barrier, BOPLAN manufactures a range of polymer handrails, guardrails, bollards, rack protectors, column protectors and safety gates.

Lisa Sherman/City of Lawrenceville – Hospitality winner

Lawrenceville is the county seat of Gwinnett and home to Gwinnett’s major assets in education, healthcare, government and the arts. With a bustling downtown square complete with dining, entertainment, shopping and residential opportunities, Lawrenceville serves as the heart of the county where the arts can flourish and a smart, talent-rich citizenry can enjoy a walkable urban environment in a suburban location.

Chris Braun/Renasant Bank – Presenting sponsor

Headquartered in Tupelo, MS, Renasant Bank is a 115-year-old $13 billion regional bank with a presence in Mississippi, Tennessee, Alabama, Georgia and Florida. Renasant was named Time/Money Magazine “Best Bank in the South” for 2018-2019. Renasant Bank has 190 offices in their footprint and 30 branches in North Georgia to service your personal and business banking needs.

Tagged With: Frank Oorreel, Gwinnett Chamber of Commerce, impact awards, IT, Lawrenceville Georgia, Lisa Sherman, M3, Member Spotlight, Mike Sammond, renasant bank

Charlie Jones, Marshall Jones & Co.

May 28, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Charlie Jones, Marshall Jones & Co.
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Host John Ray and Charlie Jones, Marshall Jones
Charlie Jones, Marshall Jones

Charlie Jones is the co-founder of Marshall Jones & Co. Marshall Jones is a 35-year-old Atlanta CPA firm with offices in Alpharetta and the Buckhead area of Atlanta. The firm has 20 professionals who specialize in serving privately owned businesses, nonprofit organizations, and high income or otherwise wealthy individuals. Their corporate clients are in the construction, nonprofit, real estate, professional services and distribution industries. Marshall Jones provides year end financial statement audits, reviews and compilation services. The firm’s tax department provides planning, consultation and tax return preparation services.  The outsourced bookkeeping department provides all back office functions such as bill paying, payroll, bank reconciliation, and general ledger maintenance and financial statement preparation.  The firm’s core values are integrity, technical competence, responsiveness and proactivity.

As Senior Partner, Charlie focuses on client relationships and business development. Charlie has performed peer reviews for other CPA firms since 1990 in 9 states. He performs reviews for firms with 5-50 professionals. He became a member of the Georgia Society of CPA’s Review Acceptance Board in early 2019. Charlie’s career has consisted of auditing, contract controllership, systems and other consulting. He ensures that the firm maintains the critical quality necessary to effectively serve our clients. He holds a strong knowledge in real estate, construction, technology, distribution, government, and non profit industries. Charlie has also lead many projects in Sarbanes Oxley internal control compliance for several public companies. In addition he has been a frequent lecturer and trainer in this and other audit related areas.

  

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: contract CFO, CPA Alpharetta, CPA firm, former NFL players, gender diversity, Marshall Jones, Marshall Jones & Co., Marshall Jones CPA, millennials, Millennials successful in Business, outside audit, outsourced bookkeeping, outsourced cfo, payroll, renasant bank, Sarbanes-Oxley, tax advice, tax advisor

Sonja Smith, Fotopia, and Sallie Boyles, Write Lady Inc.

May 22, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Sonja Smith, Fotopia, and Sallie Boyles, Write Lady Inc.
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Host John Ray, Sallie Boyles of Write Lady, Inc., and Sonja Smith of Fotopia

Sonja Smith, Fotopia

Sonja Smith, Fotopia

Sonja Smith is the Director of Sales, North America, for Fotopia. At Fotopia, they design easy to use software application exclusively for SharePoint and Office 365 that enhance its features and functionalities. With the Fotopia Viewer application, you can scan, view, edit, annotate, and redact data on documents from within SharePoint allowing you to collaborate with internal and external teams securely.

Fotopia also solves transactional content management challenges. Fotopia Capture will allow you to scan 50,000 pages a day of transactional data, such as invoices, employee files, and finance directly to SharePoint.  With Fotopia Discovery, the Search and Retrieve application provides access to your data in the blink of an eye so you can find the right document, at the right time, to make the right decisions.

If you’d like more information, you can reach Sonja at (404) 806-7496 or go to www.fotopiatech.com.

Sallie Boyles, Write Lady Inc.

Sallie Boyles, Write Lady Inc.

Combining her marketing experience and writing talent, Sallie Wolper Boyles launched Write Lady Inc. in 2003. Based in Atlanta, Write Lady provides freelance ghostwriting, copy writing, journalism and editing services to a wide assortment of clients—aspiring authors, creative and PR agencies, website developers, publishers, business and nonprofit executives, professionals and entrepreneurs—wherever they happen to be.

You can read her blog, learn more about her services, and contact Write Lady Inc. via www.writelady.com or connect with Sallie Boyles through LinkedIn at https://www.linkedin.com/in/sallieboyles/.

    

 

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: document management, document storage, Fotopia', ghost writing, Ghostwriter, ghostwriting blogs, north fulton business, North Fulton Business Radio, renasant bank, Sallie Boyes Inll, Sallie Boyles, Sonja Smith

Alan Crowe, Room2work

May 14, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Alan Crowe, Room2work
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John Ray, Host of “North Fulton Business Radio,” and Alan Crowe, Room2work
Alan Crowe, Room2work

Alan Crowe developed the idea for Room2work in 2016 while President of SpecPoint Incorporated. His experience finding the right space for SpecPoint, plus an understanding of what his customers, mostly contractors, needed in a commercial space, helped form early versions of the Room2work concept.

There are lots of commercial options for business owners that only need office space. However, there’s a substantial gap between a home-based business and the jump to a commercial space if you need storage space for inventory or equipment. Room2work bridges that gap by providing flexible office, meeting, and warehouse space under one roof.

Ultimately, Room2work is more than just coworking – it’s an ecosystem of space plus services like accounting, marketing and logistics that give business owners the confidence to leave their home office and let their business grow.

For more information, call (470) 721-0606 or go to their website, https://www.room2work.com/.

   

 

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: coworking, coworking and storage space, e-commerce businesses, Essie Escobedo, home office, Inventory, meeting space, North Fulton, office space, outsourced services, outsourced services for small business, pallet racks, pallet space, pallets, podcast studio, rack space, renasant bank, Room2work, Roswell, secure storage, self-storage, shipping and receiving services, small businesses, warehouse, warehouse space

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