small business marketing Archives

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

April 28, 2025 by John Ray

North Fulton Business Radio

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

At the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Pick Your Top Product E72

September 15, 2021 by Karen

Phoenix Business Radio

Pick Your Top Product E72

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Pick Your Top Product E72

Join the Tycoons as they welcome Jonathan and Rhett from Business Warrior to the show. They offer some valuable advice around small business marketing and advertising. It can be an overwhelming and frustrating experience if not done right. A few of their tips include: making sure to have Call to Actions on your website, check your mobile optimization and load time, and most importantly – campaign around your top product. Be specific and don’t get sidetracked by all of the many services you provide.

This was a great show and one that helps business owners to understand what drives website traffic and how to turn that into value. Check out your business score at www.businesswarrior.com.

Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, please visit businesswarrior.com.

Jonathan Brooks is the President who leads revenue growth and operations. Through his leadership role, the company successfully became public in 2020, tripled their subscriber base, launched two new versions of their software and recently improved 2021 Q2 revenue by over 220% along with growing the team to over 30 people.

Jonathan joined Business Warrior five years ago after a 10 year career at Cox Communications. Jonathan led teams across the U.S. responsible for over 1 million subscribers. At Cox, he held multiple senior management roles in marketing, business operations and product management.

Jonathan’s background with SAAS products enables him to scale the company.

Chairman and CEO Rhett Doolittle, has been a business owner for 13 years and had two successful exits in the past.

Much of Rhett’s experience and capabilities stem from running his first business, Entrust Bankcard, a payment processing company launched in 2006.

Entrust Bankcard had a remarkable three-year revenue growth rate of 8,417%, which placed them #18 on Inc. 500’s list of the fastest growing companies in the United States.

Business Warrior is the culmination of his years of experience creating products and learning what problems need to be solved for small businesses.

Follow Business Warrior on LinkedIn, Facebook, Twitter and Instagram.

About the Show

Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts, Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.

About Your Hosts

Austin Peterson is a Comprehensive Financial Planner and co-founder of Backbone Planning Partners in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.

After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter. In 2021, Austin became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses.

Austin and his wife of 23 years, Robin, have two children, AJ (21) and Ella (18) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.

Landon Mance is a Financial Planner and co-founder of Backbone Planning Partners out of Las Vegas, Nevada. He rebranded his practice in 2020 to focus on serving small business owners after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”

Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of Backbone Planning Partners to help business owners and their families. At Backbone Planning, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, Backbone Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. In 2021, Landon became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses by counseling owners about exit options, estimating the value of the business, preparing the business for exit and tax considerations.

Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries to make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”

Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.

Connect with Landon on LinkedIn.

Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Planning Partners is a marketing name for registered representatives of Lincoln Financial Advisors. CRN-3754907-091021

Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.

The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.

Business RadioX® is a separate entity not affiliated with Lincoln Financial Advisors Corp.

REV77 President Yong Lee E3

June 18, 2020 by Karen

Phoenix Business Radio

REV77 President Yong Lee E3

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REV77 President Yong Lee E3

There are many mental health components that go along with being a leader or entrepreneur. It can feel overwhelming and lonely at times. But, you don’t have to do it alone.

Yong Lee, president of Rev77, gave some great advice and insight about being a business owner on this episode of MAC6 Community Connection. He said that instead of just using “a guy you know” to help you with something in your business, find the right professional to outsource to. Finding a trusted resource to help you will be worth the money in the long run. Doing all the work yourself or hiring someone who is cheap is not worth the mental stress.

Yong says, genuinely caring about your customer is key and knowing that they are the boss helps keep him accountable to someone.

If you are an entrepreneur or leader in the community, tune in to this episode of MAC6 Community Connection Radio Show and Podcast. Jennifer Burdwell, Kyle McIntosh, and Yong Lee gave great tips and advice about business ownership, leading a team, caring about your customer and more.

The days of digital marketing being a niche, optional advertising tool are long gone. Businesses of all sizes and in all different verticals know the importance of having robust search advertising campaigns, a properly optimized web presence and impeccable reputation management.

When people are looking for local service providers or products they’re not going to the Yellow Pages, they’re going to Google. Consumers coast to coast – from Los Angeles and New York to small-town USA – often start any purchasing journey online.

The digital marketing specialists at REV77 have decades of experience reaching people at each part of the customer journey. Regardless of where you’re located or what type of budget you’re working with, REV77 can develop an effective digital marketing strategy to make sure you’re top of mind and easy to find when someone near you is looking for the products or services you offer.

Yong Lee, President of REV77, has accrued more than 20 years of executive leadership experience at start-ups and public corporations and has spent the past three years in the digital marketing space.

Yong has been responsible for fulfilling on a $180 million media budget for 47 local TV stations at TEGNA, Inc. and was GM of GoDaddy’s $80 million reseller business unit, which executed many reseller/channel partnerships including with Google, Microsoft, Apple, Costco, Automattic and more.

ABOUT YOUR MAC6 COMMUNITY CONNECTIONS CO-HOSTS

With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through MAC6.

Kyle is the President and Creative Excitant of MAC6. Day to day, his main operational role is on the “spaces” side of the business, focusing on creating thriving communities in the commercial office buildings, the co-working space, and the co-manufacturing space. The other role that he plays is that of EOS implementer, working with clients to bring the Entrepreneurial Operating System, from the book Traction® to their businesses. Additionally, he sits on the boards of Conscious Capitalism Arizona, telling the stories of good businesses in Arizona, and The Tempe Chamber of Commerce, sustaining Tempe’s quality of life and keeping our community and economy vibrant.

Kyle loves Arizona and wants to see us all collectively find great success based on the awesome things that are happening here every day.

Follow MAC6 on Facebook and Twitter.

Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.

As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture-focused leadership programs with organizations of all sizes to integrate the company’s values and create higher-performing teams.

To learn more about MAC6 Communities, call 480-293-4075 or find them on Facebook

ABOUT OUR SPONSOR

MAC⁶ offers flexible spaces and programs to help your team grow, and a community of thriving businesses, just like yours. Advocating Capitalism as a Force for Good, MAC6 is Accelerating the shift to Conscious Capitalism (where Purpose and Profit Unite) through Creativity, Collaboration, Community and Change.

Michael Ehrler with Ehrler Coaching and Consulting

March 21, 2019 by Mike

ePresence

Michael Ehrler with Ehrler Coaching and Consulting

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Michael Ehrler/Ehrler Coaching and Consulting

Michael Ehrler started his first business at 16. He has been developing people and businesses for over 40 years including 25 years in corporate America and over 15 years through his own coaching and consulting business. He is a national award-winning coach, speaker, author, University Adjunct Professor and Dale Carnegie Instructor. His clients have received national and regional growth and business awards. Michael combines his 40 years of business, speaking, teaching and coaching experience in a straightforward manner that focuses on his clients’ success. The value that he brings to his clients includes:

Analyzing businesses on sales, marketing, leadership and people management and providing assessments on how to move the business forward to meet stated goals
Sales training and coaching
Business coaching to focus business owners on effectively running, operating and growing their business
Outsourced hiring consultant to provide candidate review, interviewing and assessment to hire the right candidate

Michael coaches, trains and develops business owners and nonprofit leaders and their key people how to grow their business and become more profitable by inspiring, educating and coaching leaders to reach their potential. He brings out the best in his clients through:

Workshops on sales; small business marketing; leadership; people management and how to hire and train the right people; and how to prepare your business for sale
One-0n-one business coaching
Facilitation of hiring the right employees and assisting with firing the wrong employees

Mark Galvin/ePresence

ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged. Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG.

Jacqueline Destremps Another Hand Advantage with Margo Brown Wave Productivity and Coach Erin Garcia

April 11, 2018 by Karen

ErinGarciaMargoBrownandJacquelineDestrempsonBusinessRadioX

Phoenix Business Radio

Jacqueline Destremps Another Hand Advantage with Margo Brown Wave Productivity and Coach Erin Garcia

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Jacqueline Destremps Another Hand Advantage with Margo Brown Wave Productivity and Coach Erin Garcia

Jacqueline Destremps is a creative marketing strategist and founded Another Hand Advantage in 2014 to help community minded small business owners and nonprofit professionals move forward more confidently with their marketing strategy. After graduating from Arizona State University with a degree in Psychology, she has spent her professional career working in both the nonprofit and for-profit sector.

She now enjoys being self-employed and the flexibility it provides to allow more time to volunteer, serve on nonprofit boards, choose pro-bono projects, run 100+ Women Who Care Valley of the Sun (which she cofounded in 2014) and travel the world. Jacqueline believes in creating connections between businesses and nonprofits in the community to stimulate growth and collaboration.

Connect with Jacqueline on LinkedIn, and follow Another Hand Advantage on Facebook and Instagram.

Margo Brown of Wave Productivity specializes in increasing the focus, organization and productivity of entrepreneurs, small business owners, telecommuters, and those working in home offices. Taking a caring and non-judgmental approach, she creates organized systems that fit the unique needs of her clients.

Margo has worked in productivity and organizing for over 15 years in a variety of situations. In 2006, Margo collaborated with other productivity experts to publish the book “Exploring Productivity”. In 2016, Wave Productivity’s blog was awarded Top 100 Productivity Blogs on the internet.

She received her Specialist Certificate in Workplace Productivity through the National Association of Productivity and Organizing Professionals.
Through the Institute of Applied Coaching, an accredited program through the International Coaching Federation, Margo received her certification as a C.O.C-Certified Organizer Coach.

As a member of the Tempe Chamber of Commerce, she has been nominated for Emerging Entrepreneur in 2015 and a Finalist for Women Business Owner of the Year in 2017. Currently, she chairs the Women In Business Council.

Connect with Margo on LinkedIn, and follow Wave Productivity on Twitter and Facebook.

Starting her first business at age 17, Coach Erin has always had the entrepreneurial spirit. So it was no surprise when she opened her own coaching practice to help others succeed in business.

Coach Erin brings clarity to overwhelm, turns confusion into confidence and transforms chaos into calm. She makes selling more comfortable, business more manageable and marketing more successful.

Join forces with Coach Erin and get your ideas, emotions, services and marketing working together towards the success of your dreams.

Connect with Coach Erin on LinkedIn and Facebook.