Meg Rentschler’s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129)
In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful executive coach, as well as working with other coaches. She discusses the circumstances surrounding her daring decision to abandon her role as a therapist in insurance provider panels and fully commit to coaching, along with the challenges and strategies she used to make this transition. Meg offers insights on the challenging identity shift required when transitioning careers, practical advice on managing client relationships effectively, staying true to one’s service mission, and the importance of clarity in professional identity and value proposition. She and John discuss creating value-based packages rather than hourly rates, strategies for coaches to confidently price their services, and the importance of avoiding poor-fit clients despite business pressures.
The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.
Meg Rentschler
Meg Rentschler is an Executive and Leadership Coach renowned for her commitment to helping management teams and organizations maximize individual and collective potential through tailored coaching and team-building programs. With over two decades of experience as a psychotherapist and business owner, Meg brings a profound understanding of human behavior, workplace dynamics, and the impact of stress on performance. Her approach is rooted in solution-focused methodologies, guiding leaders and teams to identify goals, leverage strengths, and address challenges to achieve meaningful business outcomes.
Meg holds a Master of Social Work from the University of Michigan, a Bachelor of Science from Michigan State University, and a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas. She is a Professional Certified Coach through the International Coaching Federation and is skilled in utilizing a range of assessment tools, including emotional intelligence instruments and the Winslow assessment for employee and executive development. Her expertise spans industries such as transportation, technology, finance, healthcare, and services, with clients including American Airlines, Aetna Healthcare, and Bell Helicopter.
In addition to her coaching practice, Meg serves on the faculty at the University of Texas at Dallas, teaching in the Graduate Program for Executive and Professional Coaching. She is also a Certified Critical Incident Responder, having supported organizations through more than 200 workplace crises since 1992.
Meg is the creator and host of the STaR Coach Show, a weekly podcast dedicated to providing strategies, tools, and resources for coaches and leaders. Through over 430 episodes, she has built a platform that educates and inspires listeners about the transformative impact of coaching, featuring expert guests and practical insights for professional growth. Her passion for empowering others and fostering healthy, productive work environments is evident in her work as a coach, educator, and podcast host.
Website | LinkedIn | STaR Coach Show Website and Podcast Episodes
Topics Discussed in this Episode
00:00 Introduction and Welcome to The Price and Value Journey
00:47 Meg Rentschler’s Journey from Therapy to Coaching
02:28 Early Influences and Career Beginnings
06:19 Transition to Executive Coaching
07:55 Coaching Philosophy and Approach
11:07 Challenges and Lessons in Transition
24:52 Advice for New Coaches
30:47 Common Struggles for New Coaches
31:41 The Journey of Pricing in Coaching
32:15 Transitioning from Therapy to Coaching
33:31 Building Experience and Finding Your Niche
35:55 Shifting to Package-Based Pricing
40:41 Offering Tiered Services for Coaches
43:14 Understanding Client Value vs. Self-Worth
45:56 The Importance of Saying No to Poor Fit Clients
47:19 Balancing Business Needs with Client Fit
53:27 Capturing Wisdom and Learning from Experience
54:54 Conclusion and Contact Information
About The Price and Value Journey Podcast
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at a price that reflects the value you deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably satisfied with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
John Ray hosts the show, and he produces the show in conjunction with North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can also find the series on all major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
Your combination of these elements is unique in your industry.There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
