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Kimberly Spencer with Crown Yourself

November 29, 2022 by angishields

Kimberly-Spencer-Crown-Yourself
High Velocity Radio
Kimberly Spencer with Crown Yourself
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Kimberly-Spencer-Crown-YourselfKimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.

From her entrepreneurial beginnings at five selling bags of glitter-water to her neighbors, to becoming an award-winning screenwriter, certified Pilates instructor, Miss Congeniality, and six-time WEGO Health Activist Award nominee, Kimberly is proof that it’s better to make your own mold than to conform to someone else’s.

She’s also the former executive of a national e-commerce startup and was the owner of the private Pilates studio, Fitness with Kim in Los Angeles, CA. Her work has been featured on Netflix, The CW, ESPN, Chicken Soup for the Soul, and NPR, and in Thrive Global, CNBC, and Forbes.

Connect with Kimberly on LinkedIn and Instagram and follow Crown Yourself on Facebook and Twitter.

What You’ll Learn in This Episode

  • How to discover what your “”Zone of Genius” is
  • What “”plagiarized programming”” is
  • What “productive procrastination” is and how it impacts entrepreneurs
  • How to cultivate confidence
  • Why people struggle with decisiveness in their business
  • The number one problem with leadership today
  • How we can change our language to change our perception of how we experience life

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Crown Yourself. Kimberly Spencer, how are you?

Kimberly Spencer: I’m doing great. Stone How are you?

Stone Payton: I am doing well. It’s an absolute delight having you on the program today, and I’ve got a ton of questions. I know we won’t get to them all, but I think a good place to start would be if you could articulate for me and our listeners mission purpose. What are you and your team really out there trying to do for folks?

Kimberly Spencer: I am in the business of transforming people’s stories, and then we also leverage other people’s stories like yours and other people out there who have a big heart and a big mission to really see entrepreneurship change, the dynamics of how we do business and how we operate in the world. To use those stories from poverty to profit, from victim to victor, to show those stories to others and to give those stories a platform so other people can really see that you can lean into your own sovereignty and build your own empire and stand out as you were, in my belief system, divinely created to live into a greater purpose on this planet.

Stone Payton: Well, I got to tell you, I am just very enamored with this whole idea that is encapsulated with those two words Crown yourself. I just love that. One of the things that leapt off the page for me when I was reading through my notes is this this idea of discovering your zone of genius. Can you speak to that a little bit?

Kimberly Spencer: So each one of us has a particular area of I’m not going to say it’s not expertise. It’s an intrinsic natural gift. That is, when we operate in that zone. It is a game changer. But so often we fear or have been taught to fear that zone of genius because it doesn’t fit in to the traditional mold in some ways. So, for example, one of my zones of genius is being an epic quickstart. I want to get something done. When I set my mind to doing something, it can be done very fast. But that’s something that for people who think, Oh, you know, there’s a system that you need to go through and you need to. Who are you like the qualifications and maybe do you need to get a degree? Like, of course, if you’re going to be a doctor, like you need to go to school for that. But for certain things, like launching a business not necessarily necessary to go to four years of business school and go through that rigamarole in order to get to that outcome and result that you want. Nowadays, it’s easier than ever to build a business from scratch with just a Google search part. If you just ask the right questions and seek out the right support. So that’s one of my zones of genius is getting a fire ignited in both myself and and others and literally lighting that fire, sparking their imagination, sparking their creativity and then leveraging their zone of genius. So the zone of genius is typically an area where we’re afraid of leaning into maybe it’s an area where you’ve been told you’re too much or too bold or you have too much motivation.

Kimberly Spencer: Many of my clients have been told that like and this this the audacity of having these big dreams, you want too much luxury. So I went when those are the things, the the natural gifts that you generally leaned into, but maybe society or sometimes our parents said, no, that’s not quote unquote realistic. So, for example, my son’s zone of genius, he’s five years old and he is already showing exceptional interest and acceleration in math and science. He loves math and science. He says he wants to be a rocket scientist and an astronaut. And maybe if it was a he was being raised by a different parent, they might say, Oh, that’s nice, that’s cute. But, you know, wait until you get a real job versus me. I’m like, I see him operating in this zone of genius where he’s shining and standing out in these specific areas. Now, certain other areas he’s not as advanced in, and that’s okay. But I see his own genius and I want to foster that rather than cripple that in this name of balance. So a lot of times we can find and lean into what our zone of genius was when we look at who and what did we want to be when we were about four or five six years old. And when we look, because that is the age when we are untainted by the jaded ness of society, by plagiarized programing, by anybody saying, oh, that’s not quote unquote realistic.

Kimberly Spencer: Like they’ve done studies with the creativity of children compared to people who were graduates in university. And the creativity of four or five and six year olds was far beyond being able to solve a problem faster than those who are literally studying to learn how to solve problems better. So when you can look at that area about four or five, six years old and strip away the plagiarized programing that said, you’re too much, you’re not supposed to be that. That’s not realistic and all of that crap, for lack of a better word, then you’re able to actually lean into that area. And I have seen a direct correlation stone between those the income of a business owner and the amount of time they spend in their zone of genius. So, for example, I hire for other people’s zones of geniuses that are not mine. My operations manager is incredible with spreadsheets. I love a good organized spreadsheet, but if I were to sit and input data all day, I would lose my mind. I can, but it wouldn’t be an efficient use of my time operating in my zone of genius. And when a business owner can spend 60 to 80% of their time in their zone of genius, and then the rest of the time can be in those other zones of either excellence or competence, that’s when you can really see a business grow very fast.

Stone Payton: Well, you bring up a very important point that hits very close to home for me, because I know one of my challenges I have a I have a tendency to hire in my own image.

Kimberly Spencer: Yeah.

Stone Payton: And what I think what I think I hear you saying, one, we need to fill those voids, those gaps with other people with different zones of genius. Now, you just described another term plagiarized programing. Say more about that.

Kimberly Spencer: So plagiarized programing is if you think of what plagiarism is. And first and foremost, I’ve always been a writer. When I was six, four or five, six years old, I was creating stories and we learned in school that plagiarize plagiarism is when you steal someone else’s work and don’t give them credit. That’s what we do every dang day with belief systems where if someone says, Oh, you know you’re not enough, or that’s not you didn’t work hard enough, and you’re like, I worked my fricking butt off. But if we adopt that belief system, if we think, Oh, I’m not good enough, then you literally just plagiarize that belief system. So it’s okay to have some belief systems, like all of our belief systems are plagiarized and created by those around us or consciously created by ourselves by saying, Oh, I really like that person’s belief system. I’m going to lean into that. Like, for example, I have a mentor who whose belief system says her success is inevitable. And so I was like, I really liked that. And I thought about it and I ruminated on it. I was like, You know, that belief system really makes sense. I’m going to plagiarize that and use that as my own. Now, I don’t I, of course, cite her and credit her for the terminology and phraseology of that, the ability to adopt that and say, this is mine, this is what I’m leaning into and how this is me. So often, though, we adopt things unconsciously, especially as children, the belief systems of, Oh, I have to tone it down, Oh, I’m not supposed to stand out, Oh, I’m too loud or I’m too, oh, I create distractions.

Kimberly Spencer: You know, these belief systems. Maybe a teacher like a teacher once said to my son, like, oh, he’s he’s just too loud. And I’m like, yes, he can be loud at times. And what how could we foster that in a good way? How can we foster that into a leadership skill so that he’s not unafraid to have a voice? Like that’s a huge thing. So being able to to look at what are those belief systems that you may be unconsciously adopted or plagiarized from somebody else without even knowing that you were stealing their work, without even knowing that you were stealing their belief system. Because that is the programing that we we are operating our lives through. And when we can change that programing and conscious instead of like just unconsciously plagiarizing our belief systems, consciously saying I’m going to choose the belief system that my success is inevitable, or I’m going to choose the belief that my gifts were given to me by the divine and that I have a great purpose in life compared to a belief system that maybe somebody else has adopted, or maybe you had for a while that was like, Oh, I feel I’m purposeless. What’s my point? Like, why am I here? All of those questions. Instead, you can consciously lean into and choose your own programing rather than unconsciously borrowing somebody else’s. That’s not even working for you in the first place.

Stone Payton: So who are you helping with this work? Who are the the clients?

Kimberly Spencer: So I work with the leaders and founders and CEOs and entrepreneurs who are they’ve gotten themselves to a certain level and maybe they’ve had success in another business or in another industry. And they’re looking for that alignment because they’re they’re the high achievers like Stone. I have a feeling that you and I both being high achievers like achievement is not always the problem. Like we can set our if we set our minds to something, we can do it. But is it aligned? And so I work with my leaders on finding how they can be their most aligned, fully authentic selves in their business and in their leadership strategy, where they’re shining in their zone of genius. They are supported by a team that doesn’t just look like them. They’re or or sound like them or have the same values as them. But that makes up for those areas where we’re not as strong. And that’s okay. And it’s okay as long as we support ourselves in the entity of what we’re creating with those who have their their different zone of geniuses. And that’s what creates a beautiful, diverse culture and ecosystem in your empire.

Stone Payton: I got to know what is the back story? How in the world did you find yourself in this line of work?

Kimberly Spencer: So I started out wanting to work in Hollywood. That was my dream. I had a dream fulfilled. I co-wrote a film, a feature film that got picked up by Lionsgate on Netflix. And at the premiere I realized I was only about 90% fulfilled. And I got curious. I said, Why? Like what? That’s very interesting to me that I wasn’t like, fully over the moon fulfilled. And I looked at what else did I want? And I said I wanted to direct, I wanted to produce. And in that way entrepreneurship filled that need because as an entrepreneur, I get to be the director of the direction of my company. I get to be the producer. And if you’re a startup or self-funded entrepreneur, you’re the executive producer managing the finances. If you are like, I write most of my content and I write from a place of heart and soul and calling in my ideal clients, and so that I get to be the writer and I get to be the performer too, like I get to fulfill all the desires that I had and it starts. So I had my screenwriting career. I pivoted into an e commerce company for two years and saw I got to pitch our product to the first round of Shark Tank auditions. Got it seen on the big billboards in Times Square, like saw success, and then also saw how if you don’t work on the subconscious structure of a business, meaning values alignment, leadership alignment and decision making alignment, that the business can really run into struggles and problems.

Kimberly Spencer: And that’s what I ran into with my business partner and that company. And then I also had a private Pilates studio for ten years. That was my first career. And I started doing that to support myself as a screenwriter. Because in Hollywood, with your first screenplays, it’s not that it’s not a moneymaking thing, it’s a passion thing. And even though it did get picked up by some big names and being able to then support myself was a huge endeavor. I grew up with two entrepreneur parents, which is a big blessing because I saw the value of the hustle and I saw what happens if you’re not making sales. Like if you’re not making sales, you’re not going out to a restaurant that that weekend. So being able to really. See that growth of a company. I mean, I saw my parents build a multi million dollar company that my mom is just now selling after the death of my dad this past year. And they built it from nothing with my dad simultaneously being an addict for a majority of my lifetime. And I thought if he could build that while being an addict and an alcoholic for the pat for 30 years, what could I build in the next ten that could surpass that? And that’s it was just that fire that got stoked in me.

Kimberly Spencer: And I’m very grateful for that experience. And then also so I went from having my own private Pilates studio. But when I was bought out of my e commerce company, it wasn’t the kind of buyout that you cheer for. It was the buyout where my business partner wanted to buy me out. We were right in the middle of seeking venture capital. Angel investors were interested in us, and he wanted to take the company in a different direction. And it didn’t involve me and it was soul crushing. And that was when I learned the very valuable lesson from the school of hard knocks of when to let go business and values alignment. And when I was bought out of my e commerce company three weeks before I got married, I had jetted off on my honeymoon and I knew six weeks in Italy allowed for a lot of reflection at an inn, a beautiful Airbnb off the coast of the northern Italian Riviera. And I was sitting there with my husband and I was like, What do I do when I get back? I’ve had all of these varying careers from Pilates instructor to screenwriter to to e commerce business owner.

Kimberly Spencer: And I saw this holistic. Connection because I saw what the lack of values alignment did for my own leadership style and my e commerce company. Because I was not treating my body kindly, I was losing my hair. I was so stressed out waking up at 3 a.m. to write customer emails. I was having panic attacks like it was not a pretty picture. And my my relationship with my then fiance, now husband was suffering because your partner doesn’t want to see you suffer. And so it was a blessing being bought out of that company. It was also a learning lesson because prior to that experience I had never had doubt about my career. I hadn’t like in other areas around my body or around relationships, I’d had to go through my own varying forms of self-doubt and self sabotage, but never in my career or various businesses because I just grew up with this level of audacity and courage to just ask for what I wanted. And if I didn’t get it next, next. That was that was always my philosophy. But then when I was bought out and after three months of dealing with lawyers who don’t send you the kindest emails when they’re not on your side and having every fear and every self doubt that I’d ever had in myself between my two muchness and my femininity and my age and my youth and my lack of degrees.

Kimberly Spencer: And all of that was brought up. Of course, now I see the strategy, but at the same time it actually really hit deeply at at my deepest insecurities. And so for a year and a half and my business with Crown herself, I didn’t make any money. And because I was so paranoid and scared of rejection and every value that I was promoting in Crown Yourself as well. And this is from a leadership standpoint, I was not actually embodying. So I was talking about owning your throne, claiming your power. And there I was being a victim of circumstance of of blaming my business partner for my for my loss of that business. And that’s not a very empowering place to be. And because I wasn’t aligned with the values that I was preaching, I also that’s part of the reason why I wasn’t making any money. And then I found out a year and a half in that I was pregnant with my first son, and that was when success became non-negotiable, because I knew that it wasn’t just success, it was the alignment with the values in which I wanted to embody in Crown your self ownership, authenticity, service, service, leadership, growth mindedness.

Kimberly Spencer: And yet there I was so stuck for a year and a half in my own pity party of self doubt. And it was from that that I said, No, this is this. I may have had the title of CEO or president before, but the title of mom meant so much more to me. And that was when I said I’m going to step up my game. I immediately went and got certified in timeline therapy, NLP Hypnosis, because I knew it was a mindset problem that I was having. It wasn’t like a sales problem. I knew how to make sales. I just wasn’t making them. It was a mindset piece of self-doubt, self sabotage and blockage. And I had to really shift my mindset first before I could move forward because my identity of who I had been was complaining and blaming and a victim and I had to shift. And my son was the catalyst for that shift. And I’m so grateful for him every day because he’s so phenomenal in in allowing myself to see a mirror of the things that I didn’t want to see within myself. But for my kids, there’s no way I’m not going to face those parts of me because I have to be the best mom possible.

Stone Payton: So now that you’ve been at it a while, you’ve kind of cracked the code on this pursuit. What’s the most rewarding? What’s the most fun about the work for you?

Kimberly Spencer: For me, it’s the transformations. It’s the realization of childhood dreams. I mean, one of my clients was able to fulfill his childhood dream and buy himself a plane. And it wasn’t just, you know, to have a fancy jet or or plane. It was so that he could take his grandkids to France on a fun little lunch in vacation just because he could, because he’d set up his business in that way. Being able to see one another, one of my clients align with becoming the CEO of a company and reconnect with her estranged daughter like and by bringing her into the work that she was doing that was huge. Like you can’t put a price on those things. One of my other clients was really struggling with her son, who was, you know, she’d had business success. She was getting reaching multi millions of dollars, hitting her goals in a third of the time that she thought that she was going to take. But then, of course, you know, as as a as a parent, when something happens to your kid or something’s going on with your kid, that that sucks the life out of you. And through just some basic perception shifts, she was able to see her kid and what he was doing as everyone else was labeling him as a problem, as a disruptor. And I said, Well, those are the people like the the Steve Jobs of the world who go out and change the world. I said, So it sounds to me like he’s actually got entrepreneurship ability and sales skills. So what if you leaned into that and looked into a different approach and she just it totally changed her perspective on how to work with and and navigate dealing with a teenager that was being disobedient and breaking some rules and being able to see that and help her with that.

Kimberly Spencer: She I mean, those the messages that I get from my clients have like it goes beyond just career success because I’ve met so many people and I’m sure you have too, who have had that career success. They’ve made the money and they’re miserable. And I see life as being this beautiful, aligned dance where you are in love with the body and in this form and you take care of yourself and you have healthy, thriving, amazing relationships that just light your soul on fire and then you get to go do work. And that that work brings in income and money and that money that you’re then being able to make or then recycling some of it back into your community to serve. And those are the people that I work with. I work with the mission minded, the purpose driven, the good hearted leaders who want to make an impact and they want to make an income. Because as my mentor Brandon Bouchard says, you cannot sustain the mission without the money and you can have a bigger mission when you make more money. And when people see that and are able to leverage that and then build teams that, then they’re able to support other people and their families and allow those teams to work in their zone of business. It only enhances and raises the consciousness of the planet. And that’s what I’m here for.

Stone Payton: So in your work, do you see some patterns over and over? A pathologies might be a little bit strong for a word, but like, I don’t know, lack of confidence or procrastination or decision making. Do you see some of the same challenges over and over?

Kimberly Spencer: Yeah. So I mean, I obviously I can’t diagnose pathologies, nor can I diagnose because I’m not a therapist, but I definitely see and recognize and patterns. And that’s one of my specialties as a coach is when I like a common one that I see is making decisions from fear rather than from faith. So a lot of times when someone is leaving, maybe their corporate job and they’re starting out on their company, they have the whole list of all the things that they don’t want to do, don’t want to be, don’t want to experience because of their past experience in a past job or in a past entrepreneurship, entrepreneurial endeavor. And so they’re driving the car, looking in the rearview mirror at all the things that they don’t want. And I mean, driving the car metaphorically, of course. And so if you think about driving a car, there’s only so far and so fast that you can drive while looking at the in the rearview mirror of all the things that you don’t want. And inevitably you crash and then you burn out. And then the problem is, is that eventually if you crash enough times, then it becomes an identification of I’m a bad driver or I’m a bad leader. And when it becomes as a personal identification, that’s when you run into the deeper subconscious issues of.

Kimberly Spencer: If if you identify with that belief system or that plagiarized programing because of the past experience, then it inhibits you from from growth. So what I see is when I see my leaders and my my founders making decisions from fear of all the things that they don’t want, we look at what’s the vision of how they do want? How do you get to create the rules instead of not do the rules that you didn’t like? There’s a there’s a big difference. I also see with entrepreneurs are a huge difference between playing not to lose and planning to win. So when you play the game of business or the game of life not to lose, you’re timid with your decision making. You are you try. There’s a lot of trying, but trying, like Yoda says, and Star Wars do or do not. There is no try. And when you are timid in your decision making skill set and you vacillate and then you make a decision, but then you go back on it, like when you’re in that space that creates uncertainty, It it creates uncertainty in you as a leader as far as how you make decisions. It creates uncertainty with your customers and it creates a whole ethos, an underlying subconscious ethos of uncertainty, where you may even see possibly and I’ve seen this happen with customers not feeling uncertain.

Kimberly Spencer: They don’t know why, but uncertain about making a purchase with you. And so instead looking at how can you be decisive, how can you make a decision and trust that it’s the right decision? Because a huge belief that I see so often with leaders is that they struggle and fear that they’re going to make the wrong decision and when. And it comes from a really good place. Stone Like they really care about the people and they see how their decisions impact the, you know, not only people but people’s lives, their families, the people that they serve. And so they’re scared of making the wrong decision. But that fear of making the wrong decision paralyzes people from making any decision, and thus they don’t make progress and progress forward. Whereas if they maybe switched their belief to one that your your audience is free to adopt, is that I personally believe and this doesn’t come from a place of ego, that I always make the right decision, even if it was a mistake, even if it was a big flopping failure. Because when I make a decision that wasn’t, even if it was a mistake, I learn something and typically I learn it faster than I would have had I not made that mistake in the first place.

Kimberly Spencer: But the fear of making mistakes is what cripples leaders from ever taking a decisive, bold action. And so if you can eliminate that, and especially as leaders get more and more success and entrepreneurs get more and more success, and there’s a perception that there’s more and more at stake of making a mistake. Now, obviously, you don’t want to do a full FTC’s mistake there, but if you’re conscious about the decisions that you make and you trust your team and you trust your input and you trust that you can make a decision, then making a decision is better than not making a decision or waiting to make a decision. Because typically when you make a decision, you’ll press further forward faster. But when you delay, delay creates more doubt, not only doubt in the minds of your team, but doubt in your own unconscious mind with your own ability to make a decision. And thus it trains your brain to create doubt Every time you’re making a decision versus you make a decision, you go with it if it if it flops or fails. Okay, great. What did we learn from this next?

Stone Payton: So how does the whole sales and marketing thing work for a practitioner like you, a business like yours? How do you get the new clients?

Kimberly Spencer: So I have various ways of getting clients. But really getting clients comes from I like to to flip the language of that because getting clients, it’s like imagine like getting dates right? If you go out there to get dates, like there’s an icky kind of feeling when you when you are like feeling like a piece of meat being chased after like versus being the person attracting clients because of who you be and how you show up in the world. And so showing up on podcasts, showing up in social media, showing up on to respond to people’s emails and their inquiries, showing up when someone posts that they have a problem and they love to have something solved or they’re looking for a solution, and then maybe giving them a few questions that could help them guide them on their journey. Being of service will get you so much farther, faster. And it sounds completely counter counter to our own egos to think that we have to go out there and close, close, close and get get clients. But most of my clients have been through referrals, referrals and podcast interviews because I just show up, I share open heartedly, I share my story, I serve as best as I can, and then I, I, I follow up. And that follow up piece is key as well.

Kimberly Spencer: So many people drop the ball on the follow up and I’ve been completely guilty of that as well in the past. So that whole fortune is in the follow up. It is it’s it’s it isn’t dating as it is in life. And I think that like when we take away these the principles of form and because dating and sales have so much in common because both our conversation of influence and if you look at if you’re married especially and happily married ideally and you look at how you connected and attracted your significant other, if you look at that subconscious strategy, you probably weren’t out there looking to get a client, looking to get get some, for lack of a better word. So you weren’t like probably it was there was an attraction and then there was communication and then there was active responding. I mean, I remember my husband, he did not wait. Those like he did not follow those quote unquote rules of like, oh, you should wait three days until you text her like he was. He texted me the next day. He’s like, she’s a beautiful woman. I’m like, Well, there are probably other guys who are interested, and I would like her to to focus more on me. So he followed up quickly. He also was proactive and inspiring.

Kimberly Spencer: And so when I looked at that strategy of what won me over was his influence. Now, of course, he wasn’t operating like on like a strategy to consciously, but when I looked at what worked for me, I just looked at how could I apply that to my business actually. So being of service, showing up, responding, caring about the other person. A lot will come from just the simple acts of kindness and care and showing that you care for someone and are interested in what they have to say and want to help them. And maybe if it’s not them, then maybe they have a friend or a referral or somebody. And one of my favorite questions, but quotes is from Oprah. And she says, In life you get what you have the courage to ask for. I would not have my marriage today if I didn’t ask to be in a committed relationship with my husband, nor would I have the clients that I have today if I didn’t ask them for the commitment of working together. You got to you got to make the ask after you have the offer and the courting phase of getting to know someone, seeing if they have a problem that you can solve. Being of value and of service. And then asking and making the offer.

Stone Payton: Well, I so sincerely appreciate and respect the reframe of my question, because I guess when I look back on it, something as simple as language really can change the entire dynamic and the way you perceive everything you’re trying to do for people. Can it?

Kimberly Spencer: Yeah, I mean, our language gauges, our experience of our reality, and so I’m very discerning about the words that I choose to use, especially around client attraction and retention. Because like, I don’t like the word leads, even because that just feels very it’s like I like leaders, I love leaders, I love working with leaders, but leads that it just sounds like something that you’re chasing down versus and it may not for somebody else, they may not have the same connotation. So I invite you and your audience to really look at what is the language in which you’re framing sales. I mean, are you are you chasing clients? Are you struggling with the follow up? Are you are there some limiting beliefs in yourself talk of like, oh, gosh, now I have to respond to these clients, like have to respond to these clients. Like, well, they’re paying you like that. That’s like, what if you get to do that? What if it’s something that’s exciting to you? Like just look at the language of how you’re speaking to yourself about your own business and you’ll you’ll see how you’re gauging your own construction of reality. And if you can change your language around that consciously, because once you’re aware of your language, then you’re like, oh, just like, just like you said. Stone Like from getting to attract thing, it’s it’s a it’s a it’s a minute language shift, but it literally opens the door for a whole new experience in bringing clients into your world and into your empire.

Stone Payton: So this is a very tactical question, probably admittedly, but I want the help personally. But by the way, gang, if you want to get some really good consulting and you want to engage in conversation with some really smart people, get yourself a radio show because you get in relation to with some great people. But my observation has been I’ve had the pleasure of interviewing a lot of folks who have accomplished a great deal. And one of the patterns that I see is a great deal of what I’ll call personal accountability, taking individual responsibility for for corporate results. But then I have also from time to time seen it bleed over into kind of beating themselves up. Can you speak to that topic at all? How do you draw that line and keep that contained and direct it in the right fashion?

Kimberly Spencer: I love this question. Stone So I see ownership, which I consider personal responsibility and accountability as a pendulum. So on the one side, you have the victim side where everything is somebody else’s faults, everything. It’s the economy’s fault, it’s the government’s fault, it’s your team’s fault, it’s the client’s fault. You know, And so many people, they choose not to, especially high achievers, they choose not to lean into that. So they swing the pendulum to the opposite side where everything is their fault, and thus all the responsibility for all the results lands on their shoulders. For example, I had one client who was struggling with the actions of his ex wife in his present, her present actions, and he was blaming himself. Now, he’d been divorced for about eight years and I said, You can only take 100% responsibility for your actions. She can only take 100% responsibility for her actions. And she’s had eight years to take 100% responsibility. However, he was trying to take on 10%, 20%, 30% of her responsibility for her actions and how her life was turning out. And unfortunately, even with our kids, we can’t take they are 100% responsible for their own actions. And so ownership and personal responsibility, if there is guilt and shame attached, then that’s not actual ownership. Ownership and personal responsibility is neutral. It is emotionally neutral. It is a state of acceptance, of emotional acceptance. And in and that is an actual physiological vibration that once you can accept it changes the vibration of how you be as a leader versus if you are operating in an emotional vibration of shame and guilt.

Kimberly Spencer: There is a lot slower action taking because when you’re blaming yourself and putting your self at fault, self blame is not ownership and most high achievers get that misconstrued because and I’ve been completely guilty of that myself as someone who was very skilled at taking all the blame for all the things, for all the people, and that that form of ownership, it will only lead you into a very dark spiral of what I’ve seen. It leads to depression and hyper anxiety and hypervigilance versus trusting and surrounding yourself with the right people to move you forward from the present moment because guilt and shame will keep you stuck in decision making from the past. Fear will keep you trapped in, paralyzed from making decisions in the future. So if you want to activate your decision making power as a leader, then ditching the guilt and shame and you can do that from a various different ways. I do that with my clients through timeline therapy and hypnosis and releasing the guilt and shame. And then. Also taking full ownership for what is present. What are you actually what do you actually need to take ownership for? So you can, for example, if you need if you’re in a relationship, you can take ownership for your communication, how you communicate, how your experience of the you can take ownership over your experience personally of how you’re experiencing the other person in a relationship, whether it’s personal or business, and they are 100% responsible for their own interpretation, for their own, for their for their emotions, for their triggers.

Kimberly Spencer: Those are their things that they need to work on. So that’s where you get to draw, do the dance of ownership. And the beautiful thing is that I’ve seen that when you start taking more personal responsibility and accountability for how you show up and and looking at it less from a identification of like, Oh, I screwed up in this communication. I’m a horrible communicator and rather as a strategy and then adapting the strategy, it plays into the law of requisite variety, which basically is a universal law that says the person with the most behavioral flexibility will win the day. So if you’re in a fight, for example, or if you’re struggling with somebody on your team not performing, let’s just give that as an example and they’re not performing. You can take responsibility for how you hired them for the interview. Questions you may have asked that may have not shown this person’s poor performance. You can’t take responsibility that they’re struggling with some stuff at home, but you can take responsibility of how they show up in your company and if they’re a fit for. What for? For this time in your company of of wherever you’re at. So, for example, my assistant, all of a virtual assistant that I had a while ago, was going through a struggle with her marriage. And she she said, I need some time.

Kimberly Spencer: And I said, absolutely, take some time like that was she took ownership over her, communication over her struggles. I took over my ownership of like I know that when I’m in an emotionally challenging place, going through emotionally challenging things, I don’t tend to make the best decisions. And that’s pretty universal. So giving somebody the space and grace, knowing that they’re there will be a position for them to come back to. But to take a few weeks off maybe, and just sort some things and have some time to maybe work on their own personal affairs and then be able to come back. But that required me to take ownership of, okay, if I have this happen, then this is going to happen. And that allowed me to take instead of being like, Oh, I shouldn’t have hired her. Oh, she’s all the struggles and oh, I must be really bad at hiring because I’ve hired this person who’s making these choices. No. Rather than saying, Oh, I’m going to choose, I accept where I am. Okay. The universe, the circumstances of my world have given me new data. How do I deal with this new data? This person is dealing with this. How do I adapt? How do I be flexible? How am I agile around this new piece of information about this person or this circumstance? And it is with flexibility and adaptability and operating from the present instead of from the past, guilt and shame that then you can actually move forward faster.

Stone Payton: I am so glad that I asked. I think that is marvelous. You asked you. All right. Let’s let’s leave our listeners with a couple of pro tips, if we could. Whether it’s someone with an idea on a cocktail napkin, getting a business off the ground, or whether it’s an established leader trying to open up the next opportunity. Just a couple of actionable tips, something to be thinking about, reading, doing, not doing that can kind of get them on this path of of crowning yourself.

Kimberly Spencer: So for the leaders who are looking for their next big opportunity, I can definitely say never put your success that you’ve had in the past up on a pedestal. Pedestals are very shaky surfaces that can get knocked down. And when you put your success up on a pedestal, it is very easy to forget the strategies that allowed you to get up on that pedestal. And generally those strategies involve taking risks and taking bold actions that required courage. So look at what are those decisions that you’re looking at and opportunities that you’re looking to lean into and then making decisions from there. For the person who’s got the idea of on a napkin and that they want to go and start their own business and move forward, just get started. Put one foot in front of the other. Craft a plan and focus on the most important thing in business, which is not your logo, it’s not your branding, It’s not your color scheme. It’s not a website domain. It’s not the name of your business. It is What problem do you solve? What problem do you solve that is on your napkin and how do you solve it differently than anybody else is solving it. And if you can find that, then you can then find the people who have that problem and let their cash meet, meet your products and services. Because all you need to prove that a business has a viable solution and can provide a valuable service is their cash to meet your products and services and that payment and that transaction. All other things are lovely, beautiful, necessary down the road. But when you first have that idea on a napkin, get the validation. Whether that’s getting investors to buy into the idea or getting actual customers to buy in to the to the products and services that you’re offering, because that is that is the only way to prove a business’s viability in the physical world is receiving payment, whether that’s investment seed capital or actual payment for your products and services.

Stone Payton: Marvelous counsel on both fronts. Okay. What’s the best way for our listeners to connect with you? Tap into your work, whatever you think is appropriate. I just want to make it real easy for them to to get connected with you.

Kimberly Spencer: If you love this conversation and you’d like to have a private one on one conversation with me, I’d love to invite you to head on over to crown yourself and just click the button that says Work with me and we can book a call.

Stone Payton: Well, Kimberly, it has been an absolute delight having you on the show this afternoon. Thank you for sharing your insight, your perspective, your energy and your enthusiasm. This is what a marvelous way to invest a monday afternoon. You’re doing such important work and we sure appreciate you.

Kimberly Spencer: Thank you so much for having me. Stone And I forgot to mention that if your listeners love podcasts like this and want to dive more into their subconscious belief systems, then head on over to wherever you listen to this podcast and subscribe to the Princess and the Bee podcast, where I tackle all the beliefs in every area of life that can allow you to become the king or queen of your domain.

Stone Payton: Fantastic. All right. Until next time, this is Stone Payton for our guest today, Kimberly Spencer with Crown yourself and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Crown Yourself

Speaker and Coach Danny Brassell

November 29, 2022 by angishields

Danny-Brassell-headshot
High Velocity Radio
Speaker and Coach Danny Brassell
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Danny-Brassell-headshotA highly-sought after speaker, trainer and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell has spoken to over 3,500 audiences worldwide and authored 16 books, including his latest, Leadership Begins with Motivation.

He helps entrepreneurs, executives and small business owners boost their business and impact by improving their communication skills.

Connect with Danny on LinkedIn, Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

  • How communication skills affects one’s business
  • Why reading is so important
  • How Danny helps people improve their speaking skills
  • Ways to improve communication skills

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Danny Brassell DOT COM, the man himself, Danny Brassell. How are you, man?

Danny Brassell: Fantastic, Stone. Thanks so much for having me. More importantly, thanks for spreading some joy in the world. We need a lot more of you.

Stone Payton: Well, I am delighted to have you on the show. I’ve really been looking forward to this conversation. Got a ton of questions. Surely won’t get to them all. But I think maybe a great place to start would be mission purpose. What are you out there trying to do for folks, man?

Danny Brassell: Well, really, thank you for that, Stone. I appreciate it. I’ve been. I’m a jack of all trades, master of none. But really, my passion is helping people communicate better. I do that. There’s four aspects of language development. They are speaking, listening, reading and writing. And so today, I guess for your listeners will focus on on reading and speaking. So I’m on a mission to bring joy back into education in the workplace by showing people better ways to communicate. And so I’m looking forward to all you had to offer today.

Stone Payton: Stone Well, I have to believe that the work you’re doing, the things that you focus on, must impact so many different aspects of a business. Speak to that a little bit, if you would.

Danny Brassell: That’s great. Stone So I’ve been working a lot with entrepreneurs and small business owners craft their messages because I really believe that if you can speak, you can really change the world. And so I help people create engaging presentations. So many of these presentations I see people talk about, they’re just depressing. Stone And it bothers me. I think people need some hope in the world. And so and I’m not putting down a lot of these tragic speakers, but I remind a lot of people that criers are not buyers. Mo Funny mo money.

Stone Payton: So I suspect that it may be myths is a little bit too strong of a word, but but I suspect there are some misconceptions, some assumptions, some things about this whole area of communicating effectively and particularly speaking, that are just off the mark. Is that accurate?

Danny Brassell: Yeah, absolutely. I really think that speaking is the best way to really improve your business. And if you can master a basic format that I work with my clients on, on how to create engaging presentations, you can really have a much stronger impact. It doesn’t take that much. I mean, one of the quick tips for everybody listening is I see a lot of people that like to brag in their speeches and there’s nothing you know, I’m not going to put down pointing out how extraordinary you are. But I think the more ordinary you show people, the more you’re going to have an impact. That’s the quickest tip I give people is stop telling people what makes you so dang special and what you’re posting on social media. I think everybody in your audience is not succeeded, but they’ve all failed. And the more vulnerable you make yourself and share your failures, the better impact you’re going to have.

Stone Payton: Well, I got to tell you, that’s very consistent with my experience as a participant. When I attend a keynote or even as a host when I’m hosting a show, I feel like the connection is so much more valuable than someone just impressing me or trying to impress me with their with their background. So that really certainly rings true for me as a participant and as a host. I got to know me in the back story. How in the world did you find yourself in this line of work?

Danny Brassell: Well, I never wanted to, Coach Stone. I’ve always because I have very high standards for people and it drives me nuts when people won’t do the work. And it was really the pandemic that kind of forced me into coaching people since I lost all my speaking engagements overnight. Global pandemic will do that sort of thing. But I turned out I actually love working with people now on improving their messages. I’ve worked with all kinds of people, from astronauts to Olympic gold medalists, but the people that bring me the most joy are ordinary entrepreneurs and business owners that are looking for ways to really improve their business. And I think that’s the one measure I hold for people. I mean, yes, when they work with me, a lot of them are going to get standing ovations. Yes. If you work with me, you know, people are probably going to come up afterwards and tell you you’re a great speaker. But the only measure I have of the speakers I work with is are people asking you to do further business with you, whether it be the product that you’re trying to sell or if you’re pitching that big pitch at a corporate meeting for for a $10 Million. Engagement. Are you getting that next gig? And so that’s that’s how I define success. Are people taking the next step with you?

Stone Payton: So now that you’ve been at this coaching for a while, what what are you finding the most rewarding man? What’s the most fun for you about it?

Danny Brassell: I like taking people’s depressing country Western song stories and making them a little bit more fun and engaging. Again, everybody has had tragedy and I’m not I’m not putting it down. Stone. I don’t want people to misunderstand me, but I just judged a speaking competition the other day and we literally had hundreds actually, it was 1300 speakers and there wasn’t a single funny one in the bunch. I was like, My goodness, I’m about to jump off a cliff after listening to these speeches. And I just love to show people some simple way. And I’m not talking about adding jokes. Any people think that to be funny means telling jokes. I said No, people are funny inherently. Just in your mannerisms, I’ll give you a tip. I had two different speakers. One guy had he came out of prison and so he had this depressing speech about being in prison. And so all I did with his presentation, I said, Well, did you ever speak when you were in prison? He said, Yes. I’m like, okay, well, there’s your line. You can just say, I spoke. I began my speaking career in prison. I had a captive audience. It’s a simple line and it makes people smile. I had another gentleman I was working with and I don’t remember his name. It was a very long, complicated Indian name. And so I said, Oh, well, that’s how you can start your presentation. Say, Hi, my name is Emil Maharishi. Gee, I sure hope I pronounce that correctly. And just. Just doing something like that.

Danny Brassell: I’ll make everybody like you. I mean, here’s a ninja trip for tip for everybody. Listening right now is one of the things I do is I craft introductions. If somebody’s introducing me, I make my introduction that they’re going to introduce me with make me sound like Jesus Christ, because that’s them introducing me. And then when I get up on stage, I can immediately start by saying, Yeah, Jesus Christ, forgot to wear his dress socks today, I ain’t all that. And so somebody else bragged about me, and now I’m making myself vulnerable and ordinary to people in the audience so that they’re going to connect with me. I mean, you don’t have much time to connect with your audience. And I think I hear all these people like to talk about the most tragic moment of their life. And I’m like, Would you start a first date that way? Would you just say hi? Hi, It’s really nice to meet you. Did I did I tell you that I just got out of prison or. Oh, I was great to meet you. Let me tell you about how Daddy used to touch me as a kid. You don’t say that in the first 5 minutes when you’re. I mean, I’m not saying it’s not important, but you don’t introduce yourself that way. And yet I see people do this all the time when they’re speaking. And so I’m like, let’s lighten up a little bit and get people to like us by connecting with a little bit of humor and engagement.

Stone Payton: Well, what I’m hearing in this conversation is that there really are they are skills. They can be taught. They can be learned that there are repeatable processes, transferable tools, that we can all practice and exercise those muscles. Yeah.

Danny Brassell: Absolutely. So here’s a tip for your for your audience. Stone Sit down tonight with a glass of whatever libation you like and a pen and paper. I want you to write down every story that’s ever happened to you. And I don’t mean write down the entire story. I mean write down some triggers. So, like the time I locked myself out of my car when I was at Costco, the time Dad spilled mustard on his tie at that fancy restaurant. The time I peed my pants in second grade, you’ll come up with a list of 4 to 500 stories of personal things that have happened to you. And then what you do is you say to yourself, Oh, this is actually a story about loyalty. Oh, this is actually a story about responsibility. Oh, this is actually a story about overcoming obstacles. And what you do is you put all of those stories in folders on your computer and now you have plug and play stories that whatever the speech is that you’re required to give. Oh, I have a story about that. And I add to these folders all the time. For example, one of the best selling personal development books of all time is Thinking Grow Rich by Napoleon Hill. He doesn’t have any personal stories in that book. All of his stories are about famous, wealthy people that I interviewed. And so every day when I’m reading a newspaper or watching a game on TV or something, if I see a good story, I’m like, Oh, that’s a good story. I’m going to file that away in the accountability file or I’m going to file, Oh, that’s a beautiful one about how to appreciate our blessings. So I’m going to put that in my gratitude file. And this is just a simple way to really build up your repertoire of stories that you can offer people because human beings connect through stories That’s cross-cultural and it’s across time.

Stone Payton: So have you had the benefit of one or more mentors as you came up through the speaking world and now as you sort of made this this pivot, this transition to the coaching world that kind of helped you navigate this terrain?

Danny Brassell: Yeah, of course I have. Stone I appreciate that question. Yeah, I’ve had all kinds of wonderful mentors, but this is one of the best tools that everybody can use. There’s this government program. They got these buildings in almost every single community, and in these buildings are rows and rows of books. And get this, you can apply for a card and they’ll let you take these books home for free. They’re called public libraries. And I’ve been mentored by people from Abraham Lincoln to Nelson Mandela. So one of the tips I give people all the time is, you know, there’s plenty of readers that don’t necessarily become effective leaders. But I have never read about an effective leader in history that was not also an avid reader. I’m I’m reading all the time. I mean, when I read that Teddy Roosevelt, he read over 20,000 books by the time he was 30 years old. So I used to be a classroom teacher. And I would tell my kindergartners, I’m like, So that means kids. We got to read lots of books every single day. I mean, I read ten bucks a day now. Stone I mean, many of them are scratch and sniff and and pop up like you read ten books a day. It’s actually something I do. Stone Before I go to a party, I’ll go to a Barnes Noble, I’ll go to the children’s section and I’ll I’ll I’ll take people that are significant of the day. Like I’ll find a little 32 page picture biography about Jeff Bezos or Sara Blakely, and I’ll learn some facts about them. And I always look like I’m the most intelligent person at the party. Oh, you have all these great stories. Well, I’m just getting those from children’s books. And then obviously, if I if I find the person’s interesting, I’ll read something a little bit more advanced on the person. But I’m. Constantly looking for anecdotes that inspire people.

Stone Payton: Well, and you bring up an excellent set of points there, because every page in every book doesn’t have to be this world beater thing that’s totally shifts your mindset. Just picking up an idea or two, which you can do from almost any book, right?

Danny Brassell: Absolutely. Stone One of the books I’m reading right now is a biography on President Eisenhower. And I just I dog eared a page because I didn’t know this story that Hitler had given his general this order. When the guy left Paris, he was supposed to burn down all of Paris. Well, this general had some second thoughts. He’s like, I don’t want to be remembered as the guy that burnt down Paris. And so he refused to do it. And I was like, Oh my gosh, how many stories in history are one person making a decision like that? I had read a story once about Henry Stimson, who was the secretary of war under President Truman. President Truman was going to drop the atomic bomb on Kyoto because Kyoto was the center of commerce and politics in Japan. Well, it just so happened, Stone, that Henry Stimson had had his honeymoon in Kyoto. And he looked at President Truman and he said, Oh, sir, we cannot destroy Kyoto. It is too precious. And that’s why we chose Hiroshima over Kyoto only. How many events in history are based on random anecdotes like that? So that’s why I read. I’m constantly interested in stories like that.

Stone Payton: So how does the whole sales and marketing thing work for a guy like like you does? Is the business coming to you? Do you find yourself out there marketing? How do you get the new clients?

Danny Brassell: Well, I’m speaking constantly on stage is stone. So that way, you know, podcasts like this, you never know who’s listening. I’ll give you an example. When I first started speaking, I spoke from my local library and they said, Oh, there’s going to be like 500 people speak, 500, 500 people are going to attend your speech. Well. Stone Four people showed up. Two of them were my realtors and the other two was a Hispanic couple that did speak that did not speak a word of English, but I believe in given 110%. So I did my my song and dance for an hour. I did as much in Spanish as I could. We all laughed and had a good time. Well, this was interesting. Stone The Hispanic woman was taking English classes at the Adult Literacy Center, and she recommended me to speak at her English at the adult Literacy center I was making at that point in my career, this is 20 years ago. I was making $700 a day to speak. She recommended me for a 45 minute engagement for 4006 times my typical fee. And I realize, Wow, you never know. And so I get my word out just speaking to people like you. And I got all the YouTube videos and all that good stuff. And then some people, they read my books and they want me to come and speak for them that way.

Stone Payton: So yet another reason to get really good at this communicating. Speaking. So you’ve spoken to this idea of reading. Let’s talk about writing. I know you’ve written like well over a dozen books. What is what is that experience like? Do the books come together really easy for you, or sometimes is it a struggle?

Danny Brassell: Nina That’s a good question. Stone There’s a little reminder I had on my phone. Let’s see, I have these daily reminders on my phone with I’m always trying to learn quotes from people and things like that. There’s this great quote from Jean Fowler, who was a journalist, and he wrote, Writing is easy. You just stare at a blank piece of paper until blood drops form on your forehead. And I couldn’t agree more. Writing is not always the easiest process, but I like to write the books that I haven’t read. So when I was a middle school teacher, I was the only teacher in my school not to have any tardy students. And that’s because I always began class by reading aloud a Paul Harvey story. I don’t know if you remember Paul Harvey Stone. I’m kind of old at this point. Chop off my head and count the rings. But when I was a kid growing up, I listened to Paul Harvey would come on the radio every day. At 1215, he’d say, I’m Paul Harvey with the rest of the story, and he would tell you this story. And the entire time you’re trying to guess who it is or what company it is. And so my students love those stories, but a lot of those stories are about people like Sears and Roebuck. Well, my students today have no idea who what Sears Roebuck is. And so the last book I wrote, Leadership Begins with Motivation. That’s basically an homage to Paul Harvey with short stories about significant people that today’s students would know something about, like like a Elon Musk or a Warren Buffett or somebody like that. And after I wrote that book. Stone It was interesting. I read it and I’m like, oh my gosh, completely unintentionally. So many of my examples were of white male Americans. And so the book I’m writing right now, most of the examples are of female minorities and international people. And so I’m always looking for books that I want to read. That’s how I start with my writing process.

Stone Payton: Sounds like a marvelous process to be, and it’s terrific that you’re serving other people with that medium. Do you also find, though, that when you invest the time and the energy to commit these ideas to paper, that above and beyond serving other people, that it helps you solidify your own thinking, help you crystallize your your own approaches to to trying to serve and help you that much better than the other areas of your life.

Danny Brassell: Wow. You’re a dream student. Stone And absolutely, this is what I love about your podcast. So many podcasts I listen to, people have like just a prescribed list of questions and you actually are answering, you’re listening to my answers. So I really appreciate that. So yeah, that’s what I’m doing. I’m constantly writing because it makes me the best. Leaders are constantly learning, and in the process of writing stories, I’m learning about things all the time. And so I wrote a story today about my second grade teacher was. Ms.. Ms.. Ms.. Ms.. Hester and Ms.. Hester. She asks all of us kids one day she said, How far can you see? And she held up a pen. She’s like, Raise your hand if you can see this pen. And all of us kids raised our hands. And then she took us out into the hallway and she said, Raise your hand if you can see the exit sign. And all of us kids raised our hands. Then she took us outside. She’s like, Raise your hand if you can see that house across the street. And all of us kids raised our hands. And then she said, Raise your hand if you can point to if you can see the water tower behind that house. And all of us kids raised our hands. And then she said, well, how far can you see in one kid said, 800 yards, and another kid said a mile. And then another kid said two miles. And she said, Now look up above. Raise your hand if you can see the sun. And all of us kids raised our hands. And she paused and she said, Did you know that the sun is 92.9 million miles away? And all of you can see it, and yet you only said you could see 800 yards or a mile or two miles. And she she looked at all of us. This is bunch of eight year olds. And she said, you see, most people underestimate their abilities. I mean, I’m I’m an old man at this point. Stone And I’ll never forget that lesson. Most of us are underestimating what our capabilities are.

Stone Payton: What a fantastic illustration. And it goes back to your earlier points and that these stories can help you underscore timeless principles, things that you want to you want to challenge people’s mindset on. I’m not even sure you’re qualified to answer this question because I’m trying to envision you running out of gas and needing to recharge. But I also I know you’re human, man, so when a tank runs a little bit low, when you need to recharge and regroup, where do you go? And I don’t necessarily mean a physical location, but how do you sort of recharge the batteries and get geared up to get back out there and serve?

Danny Brassell: So? Stone The best thing anybody can do is turn off the TV news and read a funny children’s book. You know, I can already tell you what’s on the news tonight. The. The world is coming to an end and whoever the president is is doing a bad job. It’s been the same negative news for 100 years. I’m looking for inspiration. My poor wife, she she wonders why I love watching sports. And I always say honey, because at any moment something extraordinary can happen. I mean, I’m ashamed to say this, stone, but when I watch the Olympics, I’m usually rooting against America. And my wife’s like, Why do you do that? And I’m like, Who am I going to root for the American runner with the microchips in his Nike’s or the barefoot Sudanese refugee who just survived a civil war? I mean, the background stories of these people are amazing. They’re like, Oh, I learned how to run running away from the bullets in my village. Well, of course, I’m rooting for that guy. That’s the most inspiring thing. So people that need to recharge, you know, it’s the same tip I give people if they want to become better speakers. Well, you become a better speaker in two ways. First off, you do the reps. You should be practicing your speech in all kinds of different venues.

Danny Brassell: And most importantly, I think you have to watch lots of speakers. So I watch. I watch politicians, comedians, televangelists. I watch them in front of big groups, in front of small groups, international groups and and other things. Here’s a quick tip for your audience. One of the things I do all the time is I watch award shows because when you win the Academy Award, they only give you 45 seconds to give a speech. And I want to see can that person give a meaningful speech in 45 seconds? And I’ve been giving this example lately. Last year at the Academy Awards, a British guy for he won an Academy Award for some small technical achievement. And so nobody was going to pay attention to his speech. And he got up there and he said, a lot of people don’t know this, but when phrased properly, the term Academy Award nominee can be used as an insult. For example, yesterday I got an argument with my 17 year old daughter and she said, well, Academy Award nominee Thomas Harris, you know, and all of a sudden everybody is laughing. And I saw like Julia Roberts and Brad Pitt begging to meet this guy. That’s the power of a good speech. And that is what I’m training people how to connect their audiences with.

Stone Payton: I cannot remember a 15, 20 minute conversation that was laced so heavily with practical, actionable pro tips on any topic. You are an absolute wealth of information. Before we wrap, though, let’s let’s leave let’s leave our listeners with a couple more things, things they should be reading, doing, not doing. Just continue to and look. Game number one pro tip is reach out and have a conversation with Danny or read some of his some of his books. But let’s give them something to be doing between between now and then.

Danny Brassell: Well, first of all, you’re hired, Stone. You can be my pimp any time. Thanks for promoting me as as a thank you to you and your audience for bearing with me. I wanted to give everybody a couple of freebies. So if you go to free gift from Danny com again, free gift from Danny Dotcom, I’m going to give everybody a couple of things. First of all, I’ll give everybody a complimentary copy of one of my books, Read, Lead and Succeed. This is a book I wrote for a school principal who was trying to keep his faculty and staff positively engaged. So I said, okay, I’ll write your book. So every week I give you a concept, an inspirational quote, an inspirational story, a book recommendation on a book you should read, but you’re probably too lazy because you’re an adult. So I also give you a children’s picture book recommendation. You can read that book in 5 minutes, demonstrates the same concept. And then I’m also going to give everybody access to one of my companies is a reading program called The Reading Habit. And last summer I did an online five day reading challenge with about 700 parents around the world where every day for an hour I gave them all kinds of tips to get their kids excited about reading because I find schools do an adequate job of teaching kids how to read. But the question I always ask is, Well, what good is it teaching a kid how to read if they never want to read? I teach people why to read because I’ve never had to tell a kid, Go watch TV. I’ve never had to tell a kid, go play a video game. And I never want to have to tell a kid, go read a book. I want them to choose to do it on their own. And so those are my gifts at Free Gift from Danny. And I really appreciate this time and all that you’re doing. Stone We need a lot more of you in the world.

Stone Payton: Well, it’s absolutely my pleasure, man. What’s the best way for our listeners to connect with you and have a conversation with you or someone on your team and tap into your work? You’ve already shared a couple of resources, but I just want to make it super easy for them to get connected.

Danny Brassell: Man Yeah, they just connect with me. Danny Bristlecone My last name is really easy to remember how to spell. It’s about, like, bras cell. No, I never took any grief over that as a child. So if you go to Danny Brazil dot com, you can figure out how you can book me as a speaker or work with me one on one as a coach to grow your business.

Stone Payton: Well, Danny, it has been an absolute delight having you on the show. This afternoon. Thank you for investing the time and energy to share your insight and your perspective and mostly your enthusiasm. And this has been a great deal of fun.

Danny Brassell: Thanks for all you do so and keep on doing it. God bless.

Stone Payton: All right. Until next time, this is Stone Payton for our guest today, Danny Brazil and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Danny Brassell

BRX Pro Tip: How to be a Trusted Curator

November 28, 2022 by angishields

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BRX Pro Tip: How to be a Trusted Curator

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think you’re probably one of the best people on the planet to pose this question to, what thoughts do you have on how to be a trusted curator?

Lee Kantor: [00:00:16] Yeah. When there’s so much information coming at people from all different places to be the person in the niche that you serve that knows what’s what, who’s who, who are the good sources and who aren’t, that trusted curator is just critically important for any community builder. There’s just too much information. It’s overwhelming.

Lee Kantor: [00:00:37] Most people don’t know who their go-to resources are. And if you are a person that’s connected in your community and you are that go-to resource for knowing who the skilled people are, which businesses can deliver, you then get to be this indispensable member of your community. You’re that person that they’re going to call when they need something, and every professional service person would love to be that person.

Lee Kantor: [00:01:05] And this is really kind of the secret sauce and one of the competitive advantages that our studio partners have because they’re having meaningful conversations with a real diverse group of business community members. It’s not just in one area. They’re kind of meeting people across all industries and all niches. And that’s what makes them so valuable is connectors. They’re able to kind of match, make and say, “Hey, you should meet this person.” And it’s in a different industry that they, that person would never meet in a million years. But because our studio partners are so plugged in and know so many people in such variety of industries and businesses, they are able to make those kind of serendipitous like connections.

Lee Kantor: [00:01:52] So, our studio partners are, in essence, the curator for the business community in a lot of the cases. And it’s cool because since everything we do is published, anybody can really listen to the interviews on our website in any given market or niche and then listen and then they get to, because we’re kind of curating that for them as well. So, it’s a benefit in multiple layers and multiple areas.

Lee Kantor: [00:02:20] So, being a curator is an important component of a community. And if you get to be that curator, you have a competitive advantage.

BRX Pro Tip: Give Yourself Permission to Reboot

November 25, 2022 by angishields

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BRX Pro Tip: Give Yourself Permission to Reboot

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think it’s important that we give ourselves permission to reboot.

Lee Kantor: [00:00:11] Yeah, absolutely. Everybody has bad days. And sometimes, you get on to these kind of spirals where it seems like nothing’s going your way. And when that happens to me, what I like to do is just stop, and pause, and then get up and do something physical. For me, that kind of clears my head and kind of helps me reboot. So, I’ll do something that makes me sweat. And that might be exercising, or running, or doing the spin bike or something like that that kind of clears my head. I like to put on headphones, blast music where I don’t have my own thoughts kind of harassing me. And I just want to stop thinking about whatever it is that’s happening, and then kind of just reset.

Lee Kantor: [00:00:53] And then, if you do that – and it’s not something you have to do for five hours but even if you do it for 30 minutes or an hour, then just get back at it, and you’re going to have new energy, you’ll have a new mindset, and hopefully things will start going your way.

BRX Pro Tip: How to Use Surveys

November 24, 2022 by angishields

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Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lots of interesting tools to gather information, share information, begin a relationship, get the word out about stuff. One of the tools that we’ve enjoyed some success with is actually surveys. Let’s talk a little bit, Lee, about best practices, when and how to use surveys.

Lee Kantor: [00:00:29] Yeah. Surveys don’t have to be some formal thing or some form. They could be a conversation. But whatever the case is, you want to be surveying all your constituents, those are your prospects, your clients, your employees, your vendors. You should be kind of taking the temperature of all those groups on a regular basis.

Lee Kantor: [00:00:50] And I think that this is an underutilized strategy and that a lot of businesses would benefit by having more one-on-one conversations with a handful of people in each of those groups in order to listen to them about, What am I doing well? What would you like to see more of from me? What do you wish that we would be doing more of? What are ways we can help you? Do you have any new challenges that we might be able to help you through?

Lee Kantor: [00:01:20] Those kind of conversations are useful on a regular basis, because a lot of times we develop a service or a product and then all we think about is now marketing that service and product. And all we’re doing, we’re heads down, is just trying to get it out there. And I think periodically it’s useful to kind of have these kind of conversations with each of your constituents to see if things have changed. Just because something worked, you know, a year ago, two years, five years, ten years ago, doesn’t mean it’s as relevant as as it is today.

Lee Kantor: [00:01:53] So, it’s important to kind of stay up to date with the needs and the desires of your constituents so you know how to serve them better. And whether it’s formal or informal, conversational, whatever the case may be, I think it’s useful to kind of have a system where you’re surveying the people that are important to you on a regular basis.

BRX Pro Tip: 3 Ways to Get More Referrals

November 23, 2022 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you this afternoon. Lee, today’s tip, three ways to get more referrals.

Lee Kantor: [00:00:11] Yeah, referrals are important and it’s really good to invest some time on creating some sort of good client referral system. The first way to get more client referrals, obvious, deliver great results for your clients. You know, the better results you can offer your clients, the easier it is for them to refer you to other people that they know.

The second way is to, when you have a success story four from one of your clients is to capture it, especially in their words. If possible, get a testimonial. Capture those case studies and success stories, and then share them on your website and on social media. You have to have a place that illustrates the value you’re providing because a lot of folks that are just going on the Internet to check out possible solutions and they see you’ve served all these people that look like them and you’ve helped them achieve what they were trying to achieve, they’re going to feel a lot more comfortable on checking you out and hiring you.

And lastly is to have some sort of system to make sure you’re asking your happy clients for referrals. These referrals don’t just happen. You don’t want to be that best kept secret. That’s literally the friendzone in your business relationship. You want to be the person who is amazing that your clients can’t wait to share their experience with others.

So, if you don’t have an actual system that makes that happen, it’s not going to happen by accident. This is something you have to invest time and resources in to make sure it’s happening because you need those referrals, whether they’re through, passively through testimonials or success stories or case studies or proactively where they’re actually your clients going out and saying, hey, I recommend you and you should hire the person I’m using. So, in order to do that, you have to have a system in place, and you have to kind of work that system every day.

Dan Fisher with Bottle Rocket Media

November 22, 2022 by angishields

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Dan-Fisher-Bottle-Rocket-MediaBottle Rocket Media specializes in video production, motion graphics, and virtual event production.

As a Principal and a Director at Bottle Rocket Media, Dan Fisher is excited to be able to combine his years of experience as an Editor, a Producer, a Director, and a Photographer to create content across many platforms.

Follow Bottle Rocket Media on LinkedIn, Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

  • Branded content is still the leader in commercial storytelling and advertising
  • Using technology (camera, lighting, audio) makes all the difference when tapping into viewers’ emotions
  • Lessons learned in 10 years with a creative business – principles matter
  • Navigating a career of collaboration

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Bottle Rocket Media, Mr. Dan Fisher. Good afternoon, sir.

Dan Fisher: Hello. Thanks for having me.

Stone Payton: Well, it is a delight to have you on the program, man. I got a ton of questions. I know we’re not going to get to them all, but I think a good place to start would be if you could share with us mission purpose. What are you and your team really out there trying to do for folks, man?

Dan Fisher: So, you know, the company started in its most purest of forms, really. You know, I’d spent years and years and years in the Hollywood machine and wanted to kind of bring that quality to to the private sector. But since then, it’s really developed into this quest for just telling great stories in whatever and whatever manner we can. So we’re a small, mid-sized video production company based out of Chicago. And so what we really do every day, whether it’s a whether it’s working with a still photographer or a full crew or my editors, is just try and find that kernel of storytelling that that inspires people.

Stone Payton: So how did you get started, man? How did you get into this business?

Dan Fisher: Oh, I got lost along the way. And here I am. You know, fairly fairly traditional trajectory. I was very much a photographer at a young age and one day got my hand on a on a video camera and fell in love with it. After school, after college, I moved out to Los Angeles, where I where I didn’t have a lot of my friends and colleagues went out to be the next great director or the next great writer. And I really didn’t have that that specific goal in mind. So I wound up taking me all over the business because I allowed myself to try a lot of different things. So I’d spent a lot of years doing lighting. I spent a lot of years as a producer, some time directing my own things. And so all that sort of sort of culminated when I wound up getting a job in primetime TV in Los Angeles, which then that trajectory took me. I got a job at the Oprah Winfrey Show, which is what brought me to the Midwest. All that to say. I started as a I started with a love affair of the image, you know, and photography and videography and cinematography. And then when I started editing in Los Angeles, I really my my love shifted to telling stories. And so and so when I when I got the job at the Oprah Winfrey Show, that’s all I did for 60, 70 hours a week. Like a like a ridiculous amount of amount of hours, really kind of cutting my teeth and learning what works and what doesn’t in the nonfiction storytelling space so that when the show ended, I was able to sort of combine these two loves when I started this company.

Stone Payton: So when it comes to commercial storytelling, if that’s an appropriate phrase, I bet you’ve learned a ton, maybe even skinned your knee a couple of times. Have you kind of feel like you’ve cracked the code on some do’s and don’ts when it comes to commercial storytelling and using that to advance a brand?

Dan Fisher: Sadly, there’s no code to be cracked because every client is a different code. But I think there are some things that I’ve that I’ve learned over the years in terms of collaborating, in terms of working creatively with other people that that that I’ve developed over the years, that that has really helped. And they’re all obvious but still worth worth repeating, you know, for, for me. What I had to really develop into is to learn how to be a better listener. And you hear this all the time when musicians are playing together, like, what’s the most important thing you do? And they all say, Listen, But that’s true with that’s probably true with everything, but it’s certainly true with anything collaborative is to really allow yourself to be in the moment and hear what what people are saying. And that’s probably the big the big code breaker for me. And then I guess also. In the same vein as kind of listen to your gut. Right. So many people who do what. What I do. It starts from a place of of pure intention and art, but that at the end of the day, it just makes all of us insecure artists. And I can appreciate that. But also, there’s a good chance that if you’re thinking something or feeling something creatively, so is somebody else. And the best thing to do is just follow your let your let your gut take you where it needs to be. Because at the end of the day, it is just a creative endeavor. And I was I was used to joke and say, well, we’re not we’re not performing brain surgery, we’re not saving lives. And so, you know, the the the ability to at least put the idea, even if it’s not the best idea or not, the approved idea is still something that’s very important.

Stone Payton: So now that you’ve been at this a while, what are you finding the most rewarding? What what’s the most fun for you, man?

Dan Fisher: So thanks for asking that question. It’s it’s an important topic for me. I for me now. What’s the most fun is growing. My team, as you know, because of the because of the inception of this business, it started with me and my business partner, Brett Singer. You know, so much of the so much of the growth of the business revolves around everything we do. And it becomes it becomes basically there’s there’s a one person audience and that audience becomes me. And everything my team does has to satisfy me. I’ve always kind of shied away from that and really just want my my team members to shine. We always say, like, the best thing we can do is put a bunch of smart people in a room and get out of their way. And so finally, at a place both as both as an owner and even as a even as a director, when I’m on set where I’m able to actually do that, I’m able to step aside. I’m able to provide provide guidance for the team and watch them, watch them. Take it to the next level.

Stone Payton: Well, you touch on a really important set of points, I think, because many of us there’s there’s practicing our craft. And if we want to be productive and have real impact, we’ve also got to run a business, Right. And to do that, we’ve got to we’ve got to produce results with and through other other people. What do you feel like you’ve learned about recruiting, developing, retaining, cultivating people and creating that culture that’s going to lend itself to to reaching those objectives?

Dan Fisher: I probably haven’t learned anything. I keep tripping over myself. It’s so hard. No one listening is going is going to question. When I say the generational thing really is, it really makes it challenging. It’s really hard when you’re recruiting. If you’re if you’re trying to recruit, if you’re trying to recruit somebody from Gen X, which is my category or or a millennial or a boomer, like, it’s a completely different set of rules and people respond completely differently depending on on what where they’re at in their career. And so, I mean. I guess, if I’ve learned anything. If there’s anything consistent, it’s probably that the onboarding process is critical. I spent a lot of time bringing people on and making sure they understand their value to to my team and what. And what I expect them, what I expect their value to do and how I expect that value to grow our team. And I’ve done it wrong more than I’ve done it right. I’ve had people leave because they felt they they I misrepresented what the job was. The job was more more intense than than they thought it was. The job was too easy. Like, I’ve really I say this is probably the area of most experimentation, but when it worked right, it worked right because I over communicated during the onboarding process. I spent I went that extra mile to find the right candidate. From the beginning, I didn’t I didn’t rush into anything, and I just made sure that whomever whomever the candidate is or the new or the new team member was really, really, really understood that, that they’re vital to the growth of the company. And my company has 15 people, so each person is vital to the growth of the company. Yeah, I’ll say so.

Stone Payton: Have you had the benefit of one or more mentors to kind of help you navigate this business side of things?

Dan Fisher: I’ve had a lot of informal mentors. I have I have colleagues and actually clients over the years that have been that have been champions for us that we were hired to do a project. One thing about me is I’m super transparent all the time. It’s it’s either my fatal flaw or my superpower. I haven’t figured it out. And so, you know, even we’re on set, it’s lunch. And, you know, I love to things as much as as much as my family. I love making videos and I love growing my business. And so that’s what I talk about. So that conversation has has inspired a lot of people to offer themselves up for advice, for consult over the years. But there hasn’t been one one person in a business sense that’s been there. That’s been my true mentor.

Stone Payton: Well, I commend you on your ability to seek out a variety of people and be and I guess maybe, maybe more importantly, to be open to absorbing what’s what’s out there. Because, I mean, we can’t we can’t do it alone. I mean, we really can’t write. I mean, we need to know.

Dan Fisher: No, I mean, before. So I think I, I think this business was a minute old when when Brett joined. And I always knew that I needed a partner, but especially in a in a space where half of your brain minimally has to be occupied by, by the creative side, and then there’s running the business. And I’m just a huge proponent of you can you can never learn too much. I, I read a ton about this stuff. You know, to to be clear, I’m just a I’m just a filmmaker who decided to open up a business 11 years ago. So I knew going into it, other than other than the dozen books that I read while while at night, while I was an editor, I knew from the very get go that I had no idea what I was doing. So so reading and talking to people is the only way, you know, to to advance well.

Stone Payton: And if you didn’t know it immediately, I’m sure you learned very quickly that you were going to be facing any variety of risk at any given time. Did you have you sort of developed a playbook for for taking smart risk or knowing when to cut your losses? Have you have you have you got the Dan Fisher playbook for that kind of thing put together?

Dan Fisher: I got the Dan Fisher playbook. If you if you if you ask anybody on my team, they’ll say it starts with a calculator in my hand. Prior to starting Bottle Rocket Media, I’ve been an independent contractor basically my whole career, and so I’m not averse to risk. You know, I have a family, I live in a house, I drive a car and, you know, I never had a full time job. So. So for me, like, the smart risk is always about limiting my financial exposure. So we might have great ideas as a team that we want to do and we will get to them, but we might not get to them today. And so it’s really just about chipping away and doing doing my homework as to what the exposure is and. You know, making I’ve made a lot of small risks that didn’t pan out. But to me that’s better than making a big one and having to recover from from a giant. From a giant. Because. Because risks are going to fail. We know that. And that’s and that’s the point of them. But I’ve always wanted the blow to be a little bit I’m a little bit more conservative in that. In that sense, I’ve always wanted the the failures to be less profound.

Stone Payton: So how does the whole sales and marketing thing work for a guy like you? An organization like yours? How do you get the new the new business?

Dan Fisher: So this is actually a great a great story. So I have a small marketing team. It’s run by run by our marketing director, Tamika Carlton, and she has been with us for about three years prior prior to Tamika joining the team, We. We spent probably seven years or so doing nothing but outbound a lot of emails, a lot of phone calls, a lot of coffees for for local people. And. And then we. Brought on someone to run marketing right on the eve of the pandemic. And this isn’t a this isn’t a pandemic story as much as. Well, I guess it is in that we spent seven years doing outbound and then we completely stopped doing outbound because there was no point of it during the pandemic. And we did three we’ve done now done three years of only inbound. And at the beginning of this year, Brett decided to move over to focus solely on sales. And so we’ve basically been doing all inbound. We’ve really been working the the SEO and the marketing circuit, you know, basically taking advantage of of the Internet. And as outside of return clients, a large percentage of our clients find us and we’ve recently started to. Get back into our outbound ways. And so it’s just a lot of like every small business finding the equation that works for us. You know, if you had told me ten years ago that I could that I could procure sizable video production budgets by being present on Google, I would have laughed at you. But the but the. The landscape is changing and very, very, very big companies and big agencies are simply seeking, using Google like everybody else to find what defined the services they need. So we’ve gotten some really nice size clients just by by having a very strong presence on the Internet.

Stone Payton: I often get asked about some of my favorite or most interesting interviews. Do you ever get asked about do you have a favorite shoot, if that’s the right word or two that kind of stuck out. Man, I really enjoyed that one.

Dan Fisher: So, you know, it depends it depends what lens I’m looking through. But I would say personally, for me, my probably my favorite stuff to work on is pharmaceutical stuff. It’s super dry. I know. And if you’re not if you’re not super familiar with with what that looks like, it might you might you might shake your head. But. A lot of times when we’re doing the pharmaceutical stuff, we get to work with real people, real patients, and we get to make these tell these really intimate stories, like maybe mini documentaries. And it could be like a day in the life of using a using a medication or what it’s like to live with a certain condition, all kinds of things, all ages of people. And for me, that’s really a big component of why I do what I do, because I love talking to people. I love talking to real people and getting to know them. And so for me, that’s those are some of my favorites. And of course, most of those are proprietary. And I can’t I can’t show you them. I can’t tell you who they’re about. But but they’re really the process is great. On the flip side, if you’re looking for specifics, American Girl, the doll company is one of our clients, and several years back they called us to do a music video with. With a dozen girls dancing on stage. And that one shoot is just something I look back on fondly because it was you know, we had all the toys, We had a choreographer, We had kids dancing. It was just one of those like, spectacle type things, type shoots that really that was a fun one. And everyone was really happy with the product.

Stone Payton: So I got to give a shout out to American Girl. I am the father of two girls. My brother has a girl they all had. They all got from their grandmother at art prodding and art with a little bit of facilitation from us, an American Girl doll. So what a what a great company. What a delight. I’m sure that was to to work with them. I’d love to. Before we wrap, leave our listeners with some insight, some perspective on a couple of fronts. One, just kind of how you see the kind of the state of the industry, if you will, you know, the importance of video in these times. And so I’d love your take on that. But also maybe for those of us that really don’t necessarily even know the questions we should be asking, what to be looking for when we’re considering engaging a media firm to come in and help us captur video to help us go to market more effectively.

Dan Fisher: Good questions. I mean, if I have to communicate to to you or people listening the importance of video, I think nobody’s paying attention. It’s it’s amazing. You know, frankly, I’ve never been this spot on in terms of in terms of a business idea, you know, to focus on video. I don’t think anybody could have anticipated it going the way going the way it has. I mean, it’s it’s and I don’t I don’t use the term loosely. It’s literally everywhere. So I think there’s there’s no there’s no shortage of ways to use video. And and that’s at all at all levels of any organization, whether you’re communicating your mission, whether you’re training employees, whether you’re whether you’re if you’re if you’re a larger company and you just need to communicate a consistent message, you know, and forget about social media and advertising and all this stuff, that that is that is more obvious. There’s just there’s just no there’s just no shortage of how to use it. And, you know, I am a proponent of of what I would say, like a well balanced video diet. It doesn’t all have to come from a from a production company. We all have some of the best cameras we own are on our phones or on our computers or right with just a little bit with just a little bit of love from a from a microphone or something. You can have a you can create beautiful video. So I think it’s everywhere. I think it’s it’s not going anywhere. I’m a little bit of a reader. And so it’s sad to say that again, this is not news.

Dan Fisher: People aren’t reading the way they the way they were. But but everyone is watching video. Everyone is. Let me put it to you this way, Stone. If I’ve downloaded Tik Tok on my phone, then the worm has turned. I mean, you know, it’s just it’s just ubiquitous. You know, everything is everywhere. When you when you search something in Google, the first thing that comes up is a YouTube clip. And YouTube is the second biggest search engine in the world. And that’s not even that’s not even taking into account the entertainment value. That’s just data. So so video is. Video is here to stay. It’s only going to it’s only going to get more. It’s only going to get bigger, faster, more, more present. And I don’t even really know what that means. But but the technology is growing. So, so well. So. So will the video component. In terms of what to ask. So my so. Our business is like any other business. There’s there’s people who are good at it and there’s people who are not. There’s people who are nice. There’s people who are not. There’s people who are transparent and there’s people who are not. And so for me, you know, it’s not so much about the questions to ask. I mean, certainly I probably have written this blog half a dozen times, and we have actually we have a lot of information on our on our website. If people are really interested in knowing how to engage with a video production company. But I think what’s most important is that you that you work with people that are that are open to collaboration, that are of course not overpriced and that because there’s so many.

Dan Fisher: Components to a to a video project. It starts with it starts with the concept. It’s there’s a lot a ton of planning. There’s a lot of moving parts. If there’s if there’s a crew, there’s post-production is very subjective. Is that if if the company that you’re working with or the people that you’re working with have a process in place, I think that says a lot about what the experience will be because. You hear all the time people that go through the process of making a video. They’re not unhappy with the product. The product came out well or okay, but the but the process was miserable. And it’s one of those weird it’s one of those weird aspects to this business where you can have a really bad time. But at the end of the day, the product, if the product is is reasonably close to what you thought it would be. People are accepting of it, but it just doesn’t have to be like that. So I think, you know, like, like any other vendor of any other industry, you know, look under the hood, make sure you read the fine print and and, and if you feel like they’re being transparent with you, then you’re going to know exactly what you get. And with a little bit more preparation, I would have had this exact blog standing by on my screen and I could have read you five bullet point stone. But I don’t I don’t have it in front of me.

Stone Payton: Well, that’s all right, because the next thing we’re going to do before we wrap is we’re going to make sure that our listeners have an easy path to connect with you tap into your work. So if they would like to have a conversation with you or someone on your team or just start to learn more about your work, let’s equip them with some coordinates. Let’s make it easy for them.

Dan Fisher: Oh, sure. You know, I think the best place to get in touch with us is our website bottle Rocket Media dot net. There you can click on all kinds of links to communicate with the team members and of course, see our work. And we have our our I mean, we’re a video production company, so I don’t get to talk about our blog much, but it’s pretty extensive. We’ve got we’ve got a very big library of of of material that would answer all of these questions, how to work with a vendor, how to work with music, what’s the best way to do X, Y, and Z? You know, no shortage of opinions here. And then, of course, we’re we’re all over social media. Instagram bottle, Rocket Media three 1 to 4 Chicago area code. Facebook, I think is just bottle Rocket media. So we’re around where everywhere that you would think we would be. We are not I’m not sure if we’re on Twitter and we’re not on Tik Tok yet. That’s just because we’re too busy.

Stone Payton: Well, Dan, it has been an absolute delight having you on the show this afternoon. It’s been informative, inspiring. I really appreciate you investing the time and energy to share your experience and your insight and your perspective. And man, just keep up the good work.

Dan Fisher: Thanks. Thanks, man. Really appreciate.

Stone Payton: It. It is my pleasure. All right. Until next time, this is Stone Payton for our guest today, Dan Fisher with Bottle Rocket Media and everyone here at the business Radio family saying we’ll see you in the fast lane.

 

Tagged With: Bottle Rocket Media

With Enthusiasm Coaching Founder Keren Eldad

November 22, 2022 by angishields

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High Velocity Radio
With Enthusiasm Coaching Founder Keren Eldad
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With-Enthusiasm-Coaching-Founder-Keren-EldadKeren Eldad (“Coach Keren”) is an executive coach and trainer working with media personalities, founders, teams and executives at organizations such as NIKE, Estee Lauder, Salesforce, Twitter and more.

Her mission is to advance teachings that help people cultivate personal agency, a positive self-image, and a strong sense of purpose so they can thrive as individuals and in teams. Keren’s work has been featured in numerous leading media outlets, including: The Harvard Business Review, CNBC, The Today Show, and in 2019, Goop named her one of the 11 life-changing coaches of the year.

Her first Tedx talk, “You Don’t Know What You Don’t Know,” has been viewed over 250,000 times, and her second, “Why You Should Pray for a Midlife Crisis,” will debut at TEDx Harker Heights in 2022. She holds gold-standard International Coaching Federation credentials (PCC) as well as advanced academic degrees from The London School of Economics and the University of Jerusalem.

Keren lives in Austin, Texas with her husband, Ryan, and their four pets.

Connect with Keren on LinkedIn, Facebook and Instagram.

What You’ll Learn in This Episode

  • What the midlife crisis has to do with business success
  • Why MILLION DOLLAR BUSINESS means MILLION DOLLAR BOUNDARIES

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast executive coach and trainer and founder of With Enthusiasm Coaching, Keren Eldad. How are you?

Keren Eldad: I’m great Stone. Thank you so much. It’s such a joy to be here.

Stone Payton: Well, it’s a delight to have you on the show. I’ve got a ton of questions. I know we won’t get to them all, but I’m thinking a good place to start would be if you could share with me and our listeners mission purpose. What are you really out there trying to do for folks?

Keren Eldad: Oh, with enormous pleasure. So first, high velocity is definitely my speed, but my mission and purpose is to help other high velocity, high achievers avoid living a life that is without purpose and overstretched and overstressed and help them find meaning and purpose as well as an accelerated path to career super started.

Stone Payton: Well, it sounds like a noble pursuit to me. One of the things that I came across in my notes, you have a very unique, I’ll say, perspective on this, on this whole topic of midlife crisis. I know you did a TEDx talk on it, and I want to learn more about that. But yes, speak into that a little bit. Your perspective on midlife crisis.

Keren Eldad: Well, I think that the midlife crisis is actually extremely related to business, and that’s also because most of the people I meet in executive coaching happen to be in this apotheosis of life. If we’re very generous, we’re talking about 35 to 55 years old, right? It’s a very wide age range, but that’s when most people start to find real success either as an entrepreneur, solopreneur or as a leader. So I had to look at the midlife crisis because it was part of what was making people so miserable. We did have to look at those factors and my understanding of it is exactly like you can take work from misery to meaning. You can also take your midlife crisis from midlife crisis misery to meaning, or as I like to call it, a midlife awakening by doing the same thing you would do as a business leader, by facing the truth, by facing the brutal facts and having the courage to work through them so that you can eliminate them from your path and rise easier. I know that’s a little bit succinct, but we are going to have velocity there. Stone So I hope that helps answer your question.

Stone Payton: Well, it certainly helps me, and I’m sure it does for our listeners as well. I got to know what is the back story? How did you get into coaching?

Keren Eldad: Well, I got into coaching through my own midlife crisis at the age of about 36. To my to my recollection, and I think the best of my analysis, I started to come up against a life that looked absolutely perfect on the outside and felt like garbage on the inside. I had the dream job. I was a highfalutin C-level executive at a big company. I was married to a tall man, which apparently is the gold standard, and I was living in a very large, very pretty house. So I thought, I have it made. But the truth is I was feeling absolutely rotten on the inside. The job was great. And again, very, very nice, as I’ve said so many times in my own talks, but it wasn’t lighting me up from the inside. And I knew I had this nagging feeling that I could do much more in that part of me was being repressed there. Part of me was certainly being repressed in my marriage, which was abusive and absolutely intolerable. So even though it looked great on Instagram, it was really miserable and the house was nice, but it was in Zurich, which is not my kind of city because I’m really a deep, diehard New Yorker. And now, as you know, a die hard austinite I live in Texas, so it just wasn’t my speed on all angles. And in order to unravel from that and really create with enthusiasm coaching, create a life that was based around my purpose and my meaning, and that really I followed with audacity and courage. I had to first burn everything to the ground. That’s what I mean by face the brutal facts and have the courage to create a life that really means something to you because it’s exactly how I created my business.

Stone Payton: Okay, so let’s talk about the work a little bit. Who are you working with? What are you trying to help them accomplish and maybe even share some of what you’ve learned in that process?

Keren Eldad: I serve two groups of people. The first is high level executives, C-suite executives at the teams of big companies like Nike, Estee Lauder, Luxottica, but also hedge funds, VCs, big tech companies, well funded startups. The second class is entrepreneurs and solopreneur. And what I’ve learned is it actually takes a lot more than just resilience to get to the top. It takes a lot of suppression and overachieving behaviors that start to backfire at a certain point. And all of these people have almost all of them have those in common. They have behaviors like people pleasing, like invulnerability, like never taking a day off, the addiction to being busy as part of their patterning that got them to where they are. Except at a certain point, they all realize that it’s actually not working anymore. And what got you here won’t get you there. In the words of Marshall Goldsmith. And that’s essentially where coaching comes in. Coaching comes in very handy when you start to understand that if you really want to reach another level of your potential or your potential, you will have to take off those modes and turn to a different set of modes.

Stone Payton: So now that you’ve been at this a while, what are you finding the most rewarding? What’s the most fun about it for you?

Keren Eldad: It’s the meaningful connection with people and seeing them light up at the end of the process, seeing them live a different kind of life. You know, I got into this for the same reason people start hiring coaches to become more successful and to help very successful people be more successful. But that’s not really the outcome in coaching. It’s that you become much happier. You truly have a life that is meaningful to you. You actually slow down rather than speed up. You know who you are. That deeper connection to see that in another human being, to see another person really live in a way that is now eager and not in pursuit. I live for that.

Stone Payton: Well, I can see it in your eyes. And I know our listeners can can hear it over the airwaves, your your passion for the work and how much you personally get out of it and the value that you must be delivering for your for your clients. How do you get the new clients? How does the whole sales and marketing thing work for a person like you, a coaching practice like yours?

Keren Eldad: I’ve been very lucky. Stone. This is a referral business. This is almost entirely referral business, though. I speak all over the world now and I have some following, so it makes it easier, of course, for people to find my work. But ultimately, I think that people who hire you want to know that you’ve helped a couple of people in their sphere, and once you have done that, you really begin to build a referral business that is much more continuous. In the beginning, the first thing I did was I just reached out to my entire LinkedIn list and said, I’m launching a coaching business. I have six available spots. Here’s what it is. Are you interested? And I was lucky enough to somehow sell that out. I guess people were ready for me to, and from there it really just continued to grow organically.

Stone Payton: Have you had the benefit of of one or more mentors to kind of help you navigate this terrain of running a coaching business?

Keren Eldad: Absolutely. Nobody does anything alone. I am a huge fan of coaches, as most most coaches are coaching junkies. I would never have been here without the teachings of magnificent teachers who included Tony Robbins, Jensen, Caro, Esther Hicks. Just amazing, amazing coaches that I got to see live or work with one on one who helped me enormously. But also I learned from my clients in the first years of coaching, I took everything to heart and really understood what they were asking for and built the skill set around what they needed. I’m an Israeli, and as you might hear from my sexy accent and I come from a military service like all of us, and I learned that really the great honor in life is to serve others. It’s not to serve yourself. So almost everything I’ve ever done has been learning in the field from my fellow combatants what they need to really become the strongest warriors they can be. And I think that’s sort of how how collaboratively this has become what it is today.

Stone Payton: So my business partner and I lead Cantor. He’s the founder of the Business Radio Network. We’ve had the pleasure of doing live onsite broadcast at a few of these TEDx events. Neither of us have ever been invited to present at a TEDx event, but I have absolutely been. I guess mesmerized is the right word for the way that those that those talks are produced and distributed. I would love to hear about your experience. What what was that like presenting at a TEDx event?

Keren Eldad: Well, I just did my second and it actually went live last night. So I’m obviously in a particularly good mood about TEDx. It’s a great thing. I’ll tell you what the secret is, is the secret to all public speaking because most of the speakers at TEDx are not professional speakers. I am a professional speaker. It’s part of what I do for a living. The secret is rehearse your ass off. I hope I can say that. Sure, I apologize for the profanity, but rehearse much more than you think. You need to rehearse because you’re going to get the jitters. You’ve already been at these things. You know that the room is black. You know that there’s very low visibility, there’s enormous amounts of light on you. And the reason it makes you more nervous is simply just that the circumstances of it and how high stakes it is. You got one shot, you’ve got 15 minutes, get on the stage and get off the stage. And so over rehearsal is the the way to go about this. And so if anybody is interested in out there giving a TEDx talk first, do it. Research the process, You will figure it out. Anybody can do this. And second, have a great idea so that you can actually get a TED talk. And once you do rehearse more than you think you should.

Stone Payton: So I realized that you have a great many irons in the fire, as my dad would say. But I got to believe. And so I’m going to ask, is there a book in you? Do you think you might you might write a book?

Keren Eldad: I think so. I hope so. I would really like to talk about the midlife crisis some more because it’s real and it’s aggressive. And if it goes haywire, especially in very powerful people, it can be very chaotic for enormous amounts of people. So it’s my hope that we bring this to the forefront. I hope I do for middle age what Renee Brown has done for vulnerability. We make it a good, positive thing rather than a big bummer. And yeah, I’d really like to talk about entrepreneurship in general because, you know, my biggest thing, stone, is when I went through my midlife crisis and Lost really got divorced. I lost my job too. I was jobless for a very long time. I realized something that’s very fundamental, which is this old idea of the American dream that we all have, that we think that life is somehow going to be linear if we go to college and then get married and then have a picket fence and then get a labradoodle, it just doesn’t exist anymore. And I think that the new American dream is onto. If you will make life what you make of it. And in that sense, I hope there’s a book in me about choosing yourself and choosing the way of entrepreneurship to.

Stone Payton: Well, I have to believe that there is. And of course, looking through my lens, I’m kind of a one trick pony. I think there’s probably a radio show in you, too. So since you’re not doing anything else, I think that would be would be marvelous. The topics that you speak on, the topics that you that you coach on, they’re so fundamental. They’re so, so important. So I encourage you to continue to pursue that. I’d love to to try to help out some of our aspiring coaches or maybe some of our folks that are just getting started in the coaching arena. Have you come across I don’t myths, maybe a little bit of a strong word, misconceptions, preconceived notions that you’ve discovered. You know, that’s just really not the the case or some do’s or some don’ts. Any counsel you might you might offer some of our aspiring coaches, I’m sure, would be more than appreciated.

Keren Eldad: The biggest misconception about the coaching industry. And thank you so much for allowing me the chance to speak about this is that it’s a snake oil industry. This is still a wild West as this is a very young industry. It’s 20 or 30 years old, is a formal industry. I think the International Coaching Federation or governing body is only 20 years old. And so there are, I think, 200,000 working professional coaches, consultants in the United States, and most of them are not accredited or formally recognized accreditation by the ICF. And that’s one of the things that’s helping this mythology of this is a snake oil industry. It’s just not that way. This is a professional profession that has the highest standards and the highest ethical standards. Whether a certain type of accreditation speaks to you or not is not for me to call. But there are certainly enough people here in this industry who are academically informed and who conform to ethics and norms. In other words, we could lose our accreditation if we break confidentiality or other cardinal rules of coaching. And it is also a methodical process with measurable, tangible results. So it’s my hope that anybody out there who is worried that they’re perceived as someone doing something, woo, get over it. We’re not. There are enough of us who are doing this formally and for several corporations and large organizations, and we do things by the book here too. So that’s my first thing for for coaching. The second is that it’s hard. Yeah, I mean, it’s supposed to be hard. That’s not a myth. That’s true of anyone starting their own business. But if you’re talented and obsessed with what you do, you will get there.

Stone Payton: Okay, so back on the other side of the of the desk or the table, if you will. If if I think maybe I’m in search of a coach. You know, I have enough self-awareness to say, you know, I’m not where I want to be. I don’t even know that I know what to look for in a coach. What questions to ask before engaging a coach. Any perspective on that.

Keren Eldad: The questions you need to ask are not of the coach there of yourself. The most important question is am I coachable? Am I coachable? Is am I willing to say, Can you help me do another person? Coaches will not be able to help anyone who is not ready to believe that they don’t know everything and haven’t tried everything. It’s not. It’s not a place from which you can teach anyone anything. But if you’re at a place where you understand that you’ve tried a lot and you’re not getting the results you want, then a coach would be very helpful to you. And then the only other question you have to ask yourself is while speaking to coaches or engaging with coaches or coming across coaches, is does their voice, their story, their background speak to me? This is a very sacred and special relationship and you do have to really like and respect the person before you. Coaching is a form of mentorship, so you want to also admire the path that they’ve traversed, not just talk to somebody who looks cool. I hope that’s helpful, but that’s certainly how I chose my coaches. Their their voice resonated with me. Their life story resonated with me, and I knew that I was going to be in very good hands. I also was finally stone at long last in my life, in a place where I knew that I didn’t know everything and I really needed somebody to help me.

Stone Payton: And it’s been my experience in conversations not dissimilar to this one, that most of the coaches that I have had an opportunity to speak with. They too have coaches. I mean, they continue to sharpen their soul.

Keren Eldad: Yeah, all the time. I mean, again, I told you, we’re coaching junkies and we don’t know everything and we really live in that space of I don’t I don’t know what I don’t know. And a coach can always help me. We all have blind spots. It’s literally like driving a car you just can’t see peripherally. And most of the time all of us are so involved in our own lives, we definitely don’t have that high above perspective. A coach can give that to you very quickly.

Stone Payton: So I didn’t ask you at the top of the show, but but I am a little bit curious. Anything in particular that compelled you to to name it with enthusiasm coaching?

Keren Eldad: Yes, because that was the name I gave to my transformation. I went from like all of my life feeling sort of gray to feeling turbocharged. And the word I could find was enthusiasm, living life, turbo charged, excited, eager, satisfied, rather than met.

Stone Payton: All right, If listeners would like to reach out and have a conversation with you or somebody on on your team, what’s the best way for them to connect with you? And let’s make sure that we give them an easy path to tap into these TED talks and just learn more about your work.

Keren Eldad: Well, thank you so much. Well, I’m at k, e, r e n elder care and all that. And as I told you, it’s caring with two E’s, which is unusual. But again, I’m from Israel and that’s the best way to reach me to book a consultation or to to check out any of the materials. The last TED talk is called Why You Should Pray for a Midlife Crisis, and I hope you enjoy it. It is. It’s 24 hours old, so I hope everybody takes that one. And if they’re it’s relevant for their category.

Stone Payton: Well, Karen, that is the very next thing that I’m going to do this afternoon. I’m going to the living room. I’m firing up the TED talk and I’m going to listen to that. But it has been an absolute delight having you on the program this afternoon. Thank you so much for investing the time and energy to share your perspective and and thank you for the for the work you’re doing.

Keren Eldad: Likewise. Thank you so much. Stone This has been an enormous pleasure.

Stone Payton: It is my pleasure. All right. Until next time, this is Stone Payton for our guest today, Karen Eldad, with with enthusiasm coaching and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: With Enthusiasm Coaching

Jeremy Furtick with Sigma Mergers & Acquisitions

November 22, 2022 by angishields

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Jeremy Furtick with Sigma Mergers & Acquisitions
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Jeremy-Furtick-Sigma-Mergers-and-AcquisitionsJeremy Furtick comes from a long line of entrepreneurs – his great-grandfather ran a Dallas dairy farm at the turn of the 20th Century, his grandmother founded one of Dallas’ oldest private schools in the 1950s and his parents started a specialty advertising firm in Garland in 1982 that is still in operation.

So it’s no surprise that Jeremy would find himself working directly with business owners today. He understands the unique challenges business owners face and knows how important business transaction services are to their futures. Jeremy’s education, creativity and experience, along with his straight-forward, meticulous personality are all keys to his success.

Prior to Sigma ending its contract with the world’s largest business sales franchise organization and becoming an independent firm, Jeremy became one of the most decorated and successful agents in the 35-year history of that franchise.

Starting in 2007, his first full year with the business, Jeremy was named the franchise’s No.1 worldwide agent – the first “rookie” to achieve this prestigious feat in franchise history. He finished No.1 a second time in 2013, becoming the franchise’s only repeat winner. And in 2014 he was well on his way to another No.1 ranking before Sigma ended its franchise relationship. Jeremy was also a top-ten agent three other times, and received the franchise’s quarterly National Victory Register award 25 times in 33 quarters.

Jeremy graduated from Texas A&M University in 1998 with a B.S. in journalism and a marketing minor, before earning an MBA from The University of Texas at Dallas in 2003. Prior to joining Sigma, Jeremy spent seven years at KRLD NewsRadio 1080 and the Texas Rangers Radio Network in advertising sales and sales management, then served as vice president of accounts with Reef Securities, an oil and gas broker-dealer.

Jeremy is also a licensed real estate salesperson in the State of Texas.

Connect with Jeremy on LinkedIn.

What You’ll Learn in This Episode

  • How to identify a “good” business intermediary vs. a “bad” one
  • Mistakes buyers make with business intermediaries
  • Qualities business intermediaries are looking for in buyers
  • What needs to be included in your LOI, and what is irrelevant

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me, brought to you by the Business Radio X Ambassador program, helping business brokers sell more local businesses. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Buy a Business Near Me Stone Payton here with you. Please join me in welcoming to the broadcast with Sigma Mergers and Acquisitions, Mr. Jeremy Furtick. How are you, sir?

Jeremy Furtick: I’m good. Stone I appreciate it.

Stone Payton: Well, we’re delighted to have you on the show, man. One of the questions that has been burning in my mind and now I am going to ask it how do you identify a good business intermediary versus a bad. What am I looking for?

Jeremy Furtick: Now. It’s a great question, and I think it’s something that that individuals looking to buy a business really need to pay attention to. But there’s just a couple of key things. When when a buyer is looking for a business is, number one, when you’re talking to a business broker or a business intermediary, you need to make sure that that individual understands the motivations of their client, because there’s nothing more frustrating than getting to a point in a process where a seller just decides they don’t want to sell anymore. And that’s incredibly frustrating and costly for a person looking to buy a business. And if a broker doesn’t qualify his clients properly on the front end, then you could potentially run into a situation like that not only qualified to sell, but also motivated to sell has the right motivations. Those are important to understand. It’s also critical, in my opinion, that the business broker you’re working with actually has a process that they follow. You should be able to get on a first phone call with a business broker or a business intermediary and say, okay, explain to me where we go from here. And they ought to be able to lay out step by step, a process from this point all the way through to closing and even post closing about. Here’s what you can expect as a buyer to get from our office and from our clients. If they don’t have that process. Then you can expect that this is probably potentially going to be a challenging endeavor to go through because if they’re not running steering the ship, so to speak, then who is? And that’s just going to be frustrating for you and frustrating for for their client as well.

Jeremy Furtick: And I really think the last thing, if you want to just talk about three key points is you want to find a broker that is understands their role. Their role is to be a filter, not necessarily a blockade. Our role is not to inhibit, inhibit the buyers access to a seller. It’s to make sure that because we all know everybody wakes up on the wrong side of the bed every now and then. And in the midst of a business transaction like this, some things could be said from one party to another that may derail a deal just because somebody had a bad day. It has nothing to do with the business, nothing to do with the deal, nothing to do with the individuals involved in the deal. But you can say the wrong thing at the wrong time, and that could potentially cause a deal to fall apart. When those things get said to me as an intermediary, why filter what gets back and make sure that just the important aspects that are deal related get translated or communicated to each party as opposed to the emotion. And so that’s an important role. You never want a broker or an intermediary that just sends you information via email and says, Hey, here’s the seller’s phone number column and you all work out the deal and just tell me where closing is and I’ll be there to collect my commission. That doesn’t work. And if you run into somebody like that, then you can almost be assured that the process is just not going to work for you.

Stone Payton: What is a quality broker looking for in me? The buyer? What qualities are they looking for?

Jeremy Furtick: Well, again, a great question because it is a two way street, just like all the things we just talked about that are important for a buyer to understand about a broker that they’re potentially working through. The broker is also, in our case, we’re talking to between 85 and 100 buyers on every one of our listings. Well, eventually one person is going to buy it. So there’s going to be 84 to 99 that don’t. And a lot of those are people that we weed out. So it’s important to understand what a broker is looking for and what’s going to make you stand out, because it is a competition. It’s very rare that you’re the only buyer on a deal and if you are, you might be a little worried about that. But number one is know where your money is coming from. I mean, it sounds so simple, but I can’t tell you how many times I’ve talked to somebody and say, Hey, just out of curiosity, explain to me how you’re going to fund or finance this deal. And when I hear the answer, I’ll I’ll get a loan. That’s an immediate check out for me. I just know that that this person hasn’t done the things that they need to do to get prepared to make a deal happen. So know where you’re getting your money. Have that lined up before you start your business search, not only before you inquire about a business, but before you even really start looking at any businesses, know where you’re getting your money. I think another important aspect is when you’re interacting with the business broker.

Jeremy Furtick: I mean, we all know the when you’re talking about families, people who have kids, people love to talk about their kids, Parents love to talk about their kids. And it kind of wears you out on the other end of that because we get tired of hearing about your kids. Business owners are the same way. They love talking about their businesses. They’re so proud of what they’ve done. They’ve got so much pride in it and so much ego wrapped into that that you need to be conscientious of as a buyer of make sure you let the the seller talk about their business. Don’t tell we always talk about this is one of two things as a buyer ask, don’t tell. Make sure you’re asking questions, that you’re inquisitive, that you’re generally interested in the business because the seller loves to talk about their business. I don’t tell them all the things about you. Don’t tell them all the things that you think about their business necessarily, but also be impressed with their business because buyers love to hear excuse me. Sellers love to hear all the great things about their companies. And if you can come across as being impressed with their business and very complimentary of their business, well, that just goes a long way with when they’re looking at four different offers on the table and they get to yours and they get a warm fuzzy when they think about you because you could not stop saying enough great things about their company. That can be the difference between getting a deal and not getting a deal.

Stone Payton: So what is your back story, man? How did you get into this line of work?

Jeremy Furtick: Actually, it’s interesting because I certainly never thought I would be in it. I used to sell radio advertising, of all things. And but the station I was at, as opposed to the typical radio where you think of where ad agencies buy a lot of airtime and they’re buying points if you’re familiar with that in the industry. I was on a news talk station, and so we did a lot of what we call direct selling. So it was literally going in, sitting down with a business owner, identifying what their needs, objectives, budgets, all those things were, and then coming up with a creative solution on how our station could reach our listeners with in an effective way that’s going to get their phone to ring. And when I came over and started working here at Sigma back in gosh, it was 2006. I was shocked at how much the skill set translated. It’s the same thing. We sit down with business owners, same people, but now we’re talking to them about a different set of objectives and motivations and goals. This time it’s to exit their business, not necessarily to to to grow their business. And so it really worked well that that experience translated very well. And so it’s just been a natural transition. And I’ve enjoyed pretty much every minute of it since then.

Stone Payton: Well, and this work is far more I’m learning by hosting the series, actually far more grounded in relationships than I ever anticipated. I kind of viewed it as as much more transactional, and there’s certainly that aspect to it. But man, when it comes down to it, I mean, this is a relationship business, isn’t it?

Jeremy Furtick: It is. And you use the term transactional, which is ironic because we use that term daily that this is not a transactional business. This is not a transactional process. There are transactional aspects to it. Of course, there’s very in this whole process, there’s a lot of black and white, there’s a lot of the numbers are what they are and you’re evaluating financials and etc.. But it really does come down to the old adage of people want to do business with people they like and trust. I don’t think it could be any more true in any other industry, more so than it is in our industry, where not only the sellers want to work with intermediaries that they like and trust. I want to work with sellers that I like, trust and respect. And same thing goes for buyers. I want to work with buyers that I feel like you have a fiduciary responsibility to your client, but you also end up having a These people become my friends. You work with them for so long and you want to see them be able to hand the keys off to the to the machine that they’ve built and right off into the sunset and be thrilled with those results. And most sellers have a lot of pride in who’s taking over my business and is going to continue the the brand and the legacy and the name and the reputation that I built. And those things are important. And so relationship is a massive piece of that.

Stone Payton: So, I mean, clearly you’re finding the work incredibly rewarding. What are you enjoying the most, man? What’s the most fun about it?

Jeremy Furtick: I think what’s personally what the most fun is, is the there’s no day that’s the same. And we have a process, of course, that we follow, whether it’s working with sellers, whether it’s working with buyers, marketing businesses. There are certain steps that we follow 100% of the time. So you think, okay, well, that’s repetitive and can get stale. But the fact is, is that you’re dealing in every one of those deals, even though it’s the same basic process, it’s different personalities, it’s different sized businesses, different types of buyers, different industries, of course. And every deal, even though, again, we’re running the same process, no two deals are alike. Every deal is unique. And so it keeps it fresh on a daily basis. There is a you know, there’s certain parts of it I like more than others. But I think that the biggest kick that I get out of it and the most enjoyment I get out of it is really when you can see a seller start to believe that what they’ve been working for for sometimes 50 years is coming to fruition. And that’s an exciting time. And on the same token, you look at the other side of that coin, a buyer is almost equally as giddy because they’re getting into something that has been an objective of theirs for however many years that they’ve been dreaming about controlling their own destiny and owning a business. So I liken it a lot to think about a football field. Every football field got the same sidelines and that’s our process. But every game and every play that’s run within those sidelines is unique and you very rarely have any repetition. So that’s really what keeps it fun.

Stone Payton: What a great analogy. So how does the whole sales and marketing thing work for you? How do you get the new clients? Well, at this.

Jeremy Furtick: Point in our life cycle as a business, it’s really less about our outbound marketing and more about referrals. And I’m talking about seller sell side clients. We’ve been around for so long. This office has been here since the mid eighties and I’ve been here since oh six. I’m to a point now where I’ve actually sold the same business three times in one case because it’s and those were buyers that came back to us after they bought a business from us. They came back to us and said, Hey, we liked what you did for your client back then, we want you to do it for us. So referrals are a big part of it. The way we market to buyers. So really two sides of this business, of course, there’s buyers and sellers. You have to have both to have a deal. And 75 or so percent of the time we’re representing the seller as opposed to the buyer. But the way we market to buyers is, is we’ve really spent a lot of time and money building our database of buyers so that every time we get a new listing, we’re marketing to them. We know the size business, the industry, the geography, the cash flow that they need. We have all that data about our buyer clientele. And so we may have 6000 people in our database. And when we launch a new business, there may be 750 buyers that fit that criteria of that new listing we’re launching. And we give them, we call it a sneak peak or a preview of the business before we take it out on the open market. And generally speaking, over the last decade or so, we’ve sold about two thirds of our listings to people that are already in our database.

Stone Payton: Let’s talk about timeline a minute, especially on the seller’s side. If I’m looking and planning an exit, I mean, this is not something that I decide to do today and try to get done in a couple of months. I’ve got to get my ducks in a row for this thing. Right. So like, when should somebody be reaching out to you to start organizing all that?

Jeremy Furtick: I think if you can force yourself as a business owner to to get with this before you’ve even thought about selling, that’s ideal because then we can start helping you lay the groundwork for the things that you’ve got to do to make the process easier when you do decide to do it. But most of the time people have started thinking about selling and they’ve talked to a couple of buddies on the golf course or they’ve talked to a couple of people that their neighbors that they know have been in business and sold the business or bought a business. And so by the time they get to us, they may have been thinking about it for six months to a year, but not really having done anything. They’ve just kind of started taking those mental steps, which is a huge part of it. Again, getting back to the idea that these businesses are so important to these business owners, a lot of times they’re things that they’ve been working on for decades or they’ve taken over family, legacy businesses or whatever the case may be. They’re important. So the mental aspect is a huge, huge part of it. Just if not more important than the financial aspect. But by the time they come to us, we do a business valuation, a market valuation on the business, and we’re able to sit down with those potential clients and say. Now, here are the things that here’s what the business is worth today. If you went to market, what you could expect. And if that doesn’t work. For you financially? Well, here are the things you can do to increase the value. And of course, number one is get more evidence.

Jeremy Furtick: If that was that simple, then everybody would be getting the number they want. But a lot of times it’s more about the intangible things. It’s about making the business more marketable to a buyer where when a buyer is looking at three or four different deals, you’re stands out because it’s it’s just a more attractive business, not just because of the numbers, but because it looks like it’s a business that is replicable, that it’s all the things that are intangible, valuable about it are things that they can’t create overnight. So when a seller comes to us and wants to start talking about that, it’s rare that after the first meeting or valuation that we do that they’re ready to pull the trigger. I’d say probably about a quarter of the time. The rest of the time they either realize that they’re just not anywhere near ready or maybe they just need another six months, another year to kind of clean some things up, whether it’s in their books or in their operation or whatever the case may be. Whatever consultation we’ve given them, the majority of sellers will come back to us then and say, okay, I’ve done it here, check this out. Does this work now? And a lot of times the answer is yes, and that’s when we move forward. But yeah, I mean, to answer your original question, I would say that most buy our most sellers start thinking about the process of selling their business a good year to two years before they actually move forward with it. And it’s usually within six months to a year of first reaching out to an intermediary.

Stone Payton: All right. So going back to the buyer’s side, as much experience as you’ve had, as many deals as you’ve helped broker, have you identified have you landed on like the ideal business?

Jeremy Furtick: The ideal business.

Stone Payton: Yeah, the ideal business for a buyer to go after, like, I don’t know. Like my uncle at Thanksgiving is probably going to say laundromats or some, I don’t know, like, is there that perfect business out there?

Jeremy Furtick: There isn’t. There is absolutely no perfect business. There’s only the business that that makes the most sense to you individually as a buyer. And so there’s obviously businesses that are more attractive to a larger number of people. They have a broader appeal, but that doesn’t necessarily mean they’re they’re the right business for everyone. So that’s that’s the trick is part of that, going back to what we talked about, about good buyers is I tell people all the time, know your story. Know what you want to accomplish? No, what you’re looking for. Know what the the key things are. I mean, every business is going to have 100 different data points or there’s going to be five or ten that are critical to you. And the other ones really don’t matter. And those are going to be different for every buyer. So really know what you’re looking for, not just financially, but operationally, just as important. And so when it comes to a perfect business, we tell people all the time, there’s hair on every dog and that doesn’t make it a bad business. That just you need to understand when you begin your search that nothing is going to check every box. And if it does, then then jump on it quick.

Stone Payton: And what about deal structure? Because there’s a lot of different ways to to skin this cat, right? It’s not always just here’s a check, here’s your keys. There’s a lot of different ways to put this thing together, isn’t there?

Jeremy Furtick: Absolutely. And of course, the SBA financing is a huge tool that a lot of people utilize. And SBA gets a bad rap a lot of times because people have all heard horror stories about what a tedious and difficult process it is. And it is. There’s no two ways about it. I mean, you’re dealing with a government entity, and so there’s a lot of paperwork and a lot of checking and and all of that. But at the end of the day, when you can buy a business for 10% down, that in itself is a pretty ridiculous arrangement to be able to do that. You’re not going to get that deal directly from the seller. So when it comes to deal structure, we see a lot of SBA financing and the max loan amount is $5 million. So you can get a business that’s got a significant EBITA figure and still qualify for an SBA loan. So it’s a great tool. But of course, seller financing is a big deal. A lot of buyers don’t need seller financing. They just like to have it because they like the idea of the seller having some skin in the game long term. And that’s something that getting back to what makes a good business broker, we have those conversations pretty much day one with our clients of are you willing to sell or finance? And if the answer is no, then we make sure that that’s in our marketing that buyers know don’t even bring it up because the answer is no.

Jeremy Furtick: But if it is, then we try to give buyers some some guidelines as to what they can expect or potentially offer. But when it comes to seller financing, as a buyer, if you’re asking for that, a key thing to keep in mind is put yourself in the seller shoes. Number one, why would they do it if it’s necessary? Because their business isn’t financeable through a traditional means? Well, that’s that’s the main reason that you’ll see seller financing. But understand that you’re asking the seller to be the bank. And so the seller may want to go through a similar process to what the bank would to approve you. They want to understand your creditworthiness. They want to understand your other sources of income. They want to understand your background and how it applies to this business. So it becomes more of that. We talked earlier about that warm fuzzy that a buyer wants to give a seller about taking over their business. When you add seller financing to the mix, you’ve added a whole nother level of actual analysis, not just the feel good, but the seller’s got to feel confident that they’re going to get their money from this this buyer taking over their business.

Stone Payton: So I came across a term in a previous interview. L. O. I. I’m operating under the impression that is for letter of intent. First of all, is that accurate? And where does that come into play? And, you know, is there is there something that we should make sure that we include not include the way that we frame Anello, I. Yeah. Speak to that, if you would.

Jeremy Furtick: Okay. Yeah. So Alloy. Absolutely. It’s a letter of intent. And when I explain to people what an LOI is and how it should be used, I describe it as a roadmap for closing because that’s all it is. It’s a non binding agreement that lays out the basic terms that you’re proposing to the seller. Here’s what I want to do. Here’s the the price, the structure. Other aspects that may be important to them. And the seller then is agreeing to those. So it’s not a binding agreement. You get to that. That’s the purchase agreement down the road, the asset purchase agreement or the stock purchase agreement, depending on the structure of the deal. But the LOI lays it all out. And basically what the buyer is saying in that LOI is this I’m showing you what I’m going to do, what I’m willing to do. If you’re agreeable to it, then I need to do my due diligence on your business. And as long as all of that checks out, then I’m going to be ready to close under these terms. And so what’s important about an LOI is because it’s a non binding agreement is not to get overly detailed. I mean, this should be a 1 to 2 page document, in my opinion. All the legal fees and reps and warranties and all of those things that are binding need to be in the purchase agreement, not in the lie.

Jeremy Furtick: So an LOI, in my opinion, the things that really need to be in there are of course the purchase price in the terms, but a timeline that’s really key as well because the seller has got to feel confident that they’re not just indefinitely tied up until a buyer decides they either want to buy it or don’t. So put a timeline in there where you’re going to complete your due diligence, put a deadline in there where you have to deliver the draft purchase agreement and then, of course, put a deadline in there for closing. And and there’ll be language in there that says that it can be extended if both parties agree, of course. And the idea, though, is just to make a seller feel good that you’re not I’m going to give you 30 days to do due diligence, for example. And if if you haven’t completed it by then, then it’s up to me if I want to extend it or not, the timeline. So that’s that’s key there. But as far as your other part of the question about the timing of it, one mistake a lot of buyers make is they think the LOI is what’s going to impress the seller and they may send me an LOI before they’ve even had a conversation on the phone with the seller.

Jeremy Furtick: And I always send it right back and say how present this if you want. But the answer is going to be no because they don’t even know you. And so we need to do some things, some parts of this process to get the seller comfortable with you before you present an offer. Because what that screams to me when somebody sends over in LOI that early is I really have no intention of buying the business based on the terms I’m presenting here. I’m just trying to get the business locked up so that I can evaluate it and then I’m going to come back and say, you know, I offered two and a half million dollars. After looking at the financials, it’s really closer to to what I can do that doesn’t work. I’d rather you spend the time and the effort evaluating the business, then make the LOI proposal, because then if it’s 2 million on the front end in the LOI and using my last example, then if a seller takes it, that’s great. But he’s probably not likely to take 2.5 and then drop it to 2 million. He might be more likely to take 2 million if that’s the original offer. If that makes sense.

Stone Payton: No, it makes perfect sense and I’m really glad that I asked. That is incredibly helpful. All right, man, what’s the best way for our listeners to connect with you if they’d like to have a more in-depth conversation with you or somebody on your team?

Jeremy Furtick: Well, you can call me directly. My office line is 2144426706. You can email me at Jeremy Jeremy at Sigma mergers dot com or look me up on LinkedIn just to search Jeremy FERTIG and you can contact me through there.

Stone Payton: Well, Jeremy, it has been a real pleasure having you on the program, man.

Jeremy Furtick: Yeah, I appreciate the invitation.

Stone Payton: Well, it is my pleasure. All right. Until next time, this is Stone Payton for our guest today, Jeremy Fertik with Sigma mergers and acquisitions, and everyone here at the Business RadioX family saying we’ll see you again on Buy a Business near me.

 

Tagged With: Sigma Mergers & Acquisitions

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