Atlanta Business Radio

Special Edition: PRSA Georgia Chapter

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PRSA’s Georgia Chapter , the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.

The Chapter has monthly meetings as well as eight Special Interest Groups (Corporate & Employee Communications, Healthcare, Independent Counselors, Leader Board, Nonprofit, Technology, Travel & Tourism, and Young Professionals) that meet at various times.

The Chapter supports nine PRSSA (student society) groups at the following colleges: Berry College, Clark Atlanta University, Georgia College & State University, Georgia State University, Georgia Southern University, Kennesaw State University, Savannah State University, University of Georgia (largest PRSSA chapter in the world), and University of West Georgia.

Jason Anthoine, APR/GE Energy Management

Jason Anthoine is global communications leader for GE Energy Management, a $7.5 billion electrification and automation business with 30,000 employees worldwide. He is responsible for global external and internal communications, culture change and alignment, and crisis communications.

Previously, Jason co-founded the public relations firm, Albright Group, where he served as a Managing Partner. Prior to that, he served as senior vice president at the global public relations firm Manning Selvage and Lee (MSL), where he led a team of communications professionals in developing employee communications strategies, plans and tactics for clients including Mars Chocolate North America, Sealed Air, Crowne Plaza Hotels & Resorts, and The Coca-Cola Company.

He has also served in employee communications roles for Siemens Energy & Automation, Southwire Company, Stockholder Systems and Georgia Federal Bank.

Jason has more than 25 years of experience in corporate communications, employee communications, change management and employee engagement.

He is Accredited in Public Relations by the Public Relations Society of America, serves on the board of the PRSA Georgia chapter, serves on the board of trust for the Henry W. Grady College of Journalism and Mass Communication at The University of Georgia, and is a frequent speaker at communications industry conferences on the subjects of internal communications, employee engagement, change management and enterprise social media.

He earned his bachelor of arts in journalism degree with a major in public relations from The University of Georgia.

Jason Rollins, APR/Arby’s Restaurant Group, Inc.

Jason Rollins serves as Communications and PR Manager for Arby’s Restaurant Group, Inc., where he manages all external communications and media relations on behalf of the global brand.

Rollins has a diverse background of agency, healthcare, not-for-profit, and consumer marketing and PR. Prior to joining Arby’s, Rollins worked at MSL Atlanta on the internal communications & employee engagement team, serving clients such as: Crowne Plaza Hotels & Resorts, Time Warner Cable , The Coca-Cola Company and Sealed Air. He also spent nearly six years in various marketing and PR roles at Children’s Healthcare of Atlanta.

Rollins also currently serves as Adjunct Professor of Marketing at Mercer University in Atlanta, teaching classes in marketing, PR and social media to undergrad business and MBA students. Rollins earned a BA in Communication Studies from UNC-Wilmington and a MBA in Marketing from Mercer University.

Jasmine Hoffman, APR/Emory University

Jasmine Hoffman is the Director of Communications at Emory University’s Nell Hodgson Woodruff School of Nursing, where she is responsible for internal and external communications, marketing, public relations, and digital engagement. In this position, Hoffman manages the development of websites, publications, videos, direct mail campaigns, media relations, email marketing campaigns, and social media campaigns.

Hoffman has received numerous awards for her work from the Public Relations Society of America, the International Association of Business Communicators, and the Council for the Advancement and Support of Education. In 2011, she received the Public Media Award from Sigma Theta Tau International for the media relations campaign, “The Gulf Coast Oil Spill: A Nurse’s Perspective.” In 2013, she received the Award of Distinction from Emory University, which is the highest honor given to University staff whose work has had a transformational impact on the institution.

Prior to joining Emory, Hoffman served as the public relations manager for the University of Pittsburgh’s $2 billion fundraising campaign.

Hoffman earned an MBA from the University of Pittsburgh’s Katz Graduate School of Business and a bachelor’s degree in communications from the University of Alabama. In 2010, she received her Accreditation in Public Relations (APR) from the Public Relations Society of America.