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LIVE from WORKBENCHcon 2022: Hal Shaffer and Chris Filardi, C’mon Media and Drop Zone TV

April 20, 2022 by John Ray

Hal Shaffer
North Fulton Studio
LIVE from WORKBENCHcon 2022: Hal Shaffer and Chris Filardi, C'mon Media and Drop Zone TV
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Hal Shaffer

LIVE from WORKBENCHcon 2022:  Hal Shaffer and Chris Filardi, C’mon Media and Drop Zone TV (Organization Conversation, Episode 14)

Hal Shaffer and Chris Filardi of C’mon Media were Richard Grove’s guests LIVE at WORKBENCHcon 2022. Hal talked about how he got into TV, their successful collaboration at C’mon Media, the show in the works they are excited about, their intersection with the maker community, and much more.

Organization Conversation is produced by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Hal Shaffer, C’mon Media and Drop Zone TV

Hal Shaffer, C’mon Media and Drop Zone TV

Hal Shaffer, an Alabama native and lifelong outdoorsman, has lived a life of adventure from an early age. He took his first buck at age 13, and has been hopelessly hooked on the outdoors ever since. With NASCAR pit crew experience under his belt, Shaffer shares his cohost’s love of NASCAR and all things racing. A veteran of both outdoor television and radio, Shaffer is a seasoned professional who knows how to entertain and educate fans and consistently delivers high-quality programming week in and week out. Shaffer began his entertainment career doing radio ads for a Chevy dealer and parlayed that into Carolina Outdoors as his first stint in hunting TV. In his first episode, he hosted football legend, Dan Marino as a guest.

His personality is infectious and is only overshadowed by his love of the outdoors. Shaffer pursues whitetail, elk, mule deer waterfowl, turkey, and other game with equal passion. While he chases this wide variety of game, Shaffer is a diehard bear hunter and holds the pending world record black bear. An adept marksman and skilled gunsmith, Shaffer knows his way around a rifle and has perfected what he calls the “Thompson/Center TKO” – the taking of a trophy-class animal with a clean, one-shot kill.

In 2003 Hal started Carolina Outdoors TV and brought on Ken Cobb as his co-host and for the next five years, they worked their way through rankings and networks to the pinnacle show “Hunting, The World Southern Style.” After having Zippy on a hunt in 2005, Hal and Zip became good friends and now have taken it to the next level with the birth of Team Drop Zone TV a show dedicated to making every town they visit a part of this high energy show!

Connect:  Website | Instagram | Facebook

About Organization Conversation

Organization Conversation features interviews with movers and shakers in storage and organization, from professional organizers to the creative and talented Brand Ambassadors who use Wall Control products every day. You’ll hear tips, tricks and how-tos for storage and organization, as well as receive first access to Wall Control promotions. We talk with our suppliers and partners to give you a look behind the scenes at how we operate, what makes our family-owned and operated brand tick, and some of the fun and interesting insights that go into making our business run. We love our guests, as they are engaging and entertaining with interesting experiences to share. By focusing on those guests and the amazing stories they tell, we hope you will be enriched and find your time listening to the Organization Conversation podcast as time well spent.

Organization Conversation is hosted by Richard Grove, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and others.

About Richard Grove

Richard Grove, Host, Organization Conversation

Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Connect with Richard:

Instagram | Twitter | LinkedIn

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: C'mon Media, Chris Filardi, Drop Zone TV, Hal Shaffer, Outdoor Channel, Richard Grove, Wall Control

Kristine Stevenson Seale, EA, Advocate Financial Coaching

April 20, 2022 by John Ray

Kristine Stevenson Seale
Business Leaders Radio
Kristine Stevenson Seale, EA, Advocate Financial Coaching
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Kristine Stevenson Seale

Kristine Stevenson Seale, EA, Advocate Financial Coaching

Kristine Stevenson Seale is a financial coach and an IRS Enrolled Agent with a brand-new book, How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor.  She and host John Ray talked about her journey of preparing taxes, working for the IRS (which she loved!), becoming a financial coach, to now publishing a book full of her advice on the basics of getting your finances in order as a self-employed or independent contractor, and so much more.

Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Kristine Stevenson Seale, EA, Advocate Financial Coaching

Kristine Stevenson Seale, EA, Advocate Financial Coaching

Kristine Stevenson Seale is a Personal Finance Coach, Tax Resolution Specialist, and host of the weekly radio segment, “Dollars and $ense” ℠ with Kristine”.

She is also the author of How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor.

She is on a mission to help families, individuals and businesses solve their personal and business finance problems. She is empowering individuals to win by connecting their behavior with money to their success with money. Clients unleash the power of their income through budget prioritization, saving for emergencies, and eliminating debt. Long-term wealth and retiring with dignity become a reality

Kristine is an IRS Enrolled Agent and specializes in the field of Tax Resolution, negotiating settlements for individuals and businesses that find themselves in trouble with the IRS.

Her radio segment, “Dollars and $ense” ℠ with Kristine”, airs on a popular Central Texas radio station, educating her listening audience with tax tips and personal finance strategies.

LinkedIn | Facebook

Questions and Topics

  • When did you become an IRS Enrolled Agent and what is that?
  • What kind of tax problems do people have? What is it you negotiate?
  • There’s a common theme of helping people with their money issues in all you do, Kristine. Everything from personal finance coaching to helping people solve their tax debt issues with the IRS. How did all this start?
  • You’re a personal finance coach. What is coaching and how does that differ from being a financial advisor?
  • How do you help people pay off debt, learn to budget, and save for the future?
  • Tell us about your new book

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Advocate Financial Coaching, Business Leaders Radio, enrolled agent, gig worker, How to Avoid Trouble with the IRS, Independent Contractor, IRS, John Ray, Kristine Stevenson Seale, self employed, Taxes

Robert Swarthout, Teton Crypto Capital

April 20, 2022 by John Ray

Teton Crypto Capital
Business Beat
Robert Swarthout, Teton Crypto Capital
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Teton Crypto Capital

Frazier & Deeter’s Business Beat: Robert Swarthout, Teton Crypto Capital

Robert Swarthout, Principal at Teton Crypto Capital, was Roger Lusby’s guest on this episode of Business Beat. Robert discussed the basics of cryptocurrency, its characteristics, the prospects of regulation in the future, the return cycle of crypto, stablecoins, the basic details of his new fund, and much more.

Business Beat is presented by Alpharetta CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®

Teton Crypto Capital

Teton Crypto Capital is a cryptocurrency investment management business focused on making investments in cryptocurrencies that have a commercial use case.

Robert Swarthout, Principal, Teton Crypto Capital

Robert Swarthout, Principal, Teton Crypto Capital

Robert is the principal of TCC. Everyone that meets Robert quickly sees his passion for all things crypto. Whether that is investing in cryptocurrencies or other problems that blockchain tech can solve, he is never shy to have a conversation with others.

Robert has over 15 years of experience being a bootstrapped founder. He has successfully launched and grown two SaaS businesses, the most recent being an exit to private equity.

He knows what it takes to find product-market fit, ideate around business models, and build a world-class team.

LinkedIn

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers and acquisitions and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

Roger Lusby, Partner in Charge of Alpharetta office, Frazier & Deeter
Roger Lusby, Partner in Charge of the Alpharetta office of Frazier & Deeter

Roger Lusby, host of Frazier & Deeter’s Business Beat, is an Alpharetta CPA and Alpharetta Office Managing Partner for Frazier & Deeter. He is also a member of the Tax Department in charge of coordinating tax and accounting services for our clientele. His responsibilities include a review of a variety of tax returns with an emphasis in the individual, estate, and corporate areas. Client assistance is also provided in the areas of financial planning, executive compensation and stock option planning, estate and succession planning, international planning (FBAR, SFOP), health care, real estate, manufacturing, technology, and service companies.

You can find Frazier & Deeter on social media:

LinkedIn | Facebook | Twitter

An episode archive of Frazier & Deeter’s Business Beat can be found here.

 

Tagged With: Bitcoin, Business Beat, CBCC, cryptocurrency, Frazier and Deeter, Robert Swarthout, Roger Lusby, stable coin, stablecoins, Teton Crypto Capital

Referrals and Pricing

April 20, 2022 by John Ray

Referrals and Pricing
North Fulton Studio
Referrals and Pricing
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Referrals and Pricing

Referrals and Pricing

A story on referrals and pricing, and how best to refer your fellow professional services providers.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello again. I’m John Ray on the Price and Value Journey.

John Ray: [00:00:04] Referrals and pricing. Recently, a friend, I’ll call her Elizabeth, she asked me to recommend two or three professionals in a particular services segment. I gave her three names of individuals who I know do outstanding work. One of them was a professional I’ve known for a long time. I’ll call him William. I’ve worked with William on his pricing, and I disclosed that fact to Elizabeth when I included him on the list of names that I gave her.

John Ray: [00:00:36] Elizabeth also asked someone else, and I’ll call him Bob, the same question, and I found this out because Elizabeth forwarded me what Bob had written about his recommendations. She was confused because Bob had commented that William was probably “less expensive” than the other professionals Bob had recommended. What Elizabeth naturally wanted to know was how William was less expensive if I’d been working with him.

John Ray: [00:01:09] Now, I had to smile at that comment. I told her that Bob, frankly, had no idea what he was talking about, and I wouldn’t have either, for that matter, I told her, if I’d made any comments about William, or anyone else on my list, or Bob’s list, for that matter. Because he recommended him, I assume Bob was trying to help William, but that help came at a cost that Bob didn’t grasp, however. Bob could have hampered William’s ability to land the business because he placed a potentially unfair preconception in the mind of the prospect.

John Ray: [00:01:50] Now, here’s the point. When you refer someone, assuming you really care about them and want to see them succeed, never reference the level of their pricing. Unless you’re sending out their invoices for them, you have no idea where they are on their pricing journey, and it’s unfair to prejudice the mind of the potential client with any of your value judgments about their pricing.

John Ray: [00:02:17] Further, it’s highly unlikely you know the scope of the project the person asking for the referral has in mind. In this case, I had little information on the specifics of what Elizabeth wanted. Finally, I had no sense of how Elizabeth might value the outcomes that William or the others I’d recommended could deliver. I’m 99.9% certain that if I didn’t, Bob didn’t either, yet Bob was providing editorial comment on William’s pricing. If you make any sort of comment on someone you recommend, couch that recommendation solely in the value they provide, reference their quality, their timeliness, their insightly advice, whatever, but just don’t get into their pricing. If you’re really trying to help, don’t be Bob.

John Ray: [00:03:12] I’m John Ray on the Price and Value Journey. If you’d like to connect with me directly, you can send me a note, john@johnray.co. And past episodes of this series can be found at pricevaluejourney.com. Thank you for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: B2B services, John Ray, Price and Value Journey, pricing, professional services providers, referrals, relationships, solopreneurs, The Price and Value Journey, value

Rory Robichaux, Sciera, Inc.

April 19, 2022 by John Ray

Sciera, Inc
North Fulton Business Radio
Rory Robichaux, Sciera, Inc.
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Sciera, Inc

Rory Robichaux, Sciera (North Fulton Business Radio, Episode 447)

Rory Robichaux, SVP and Chief Marketing Officer at Sciera, joined host John Ray in the studio on this edition of North Fulton Business Radio. Rory explained what Sciera does as a data analytics company and its expansion into digital marketing. He explained the products Sciera offers, what digital marketing is, the flexibility it has to meet the needs of its clients, what a return on investment in digital marketing looks like, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Sciera, Inc.

In late 2007, with the rapid explosion of publicly available information, Sciera’s two founders wondered, “What if this can be harnessed to answer the question, What Changed?” Using the then-nascent AWS (Amazon cloud), unstructured text mining, and advanced analytics, they set about creating a scalable framework to capture changes…which when combined with known client data, identifies triggers that initiate a buy journey.

Today Sciera is a team of Strategists, Analysts, Data Scientists and Technologists who provide answers to the most important marketing questions – Who, When, Where & Why.

Company website | LinkedIn | Facebook

Rory Robichaux, Senior Vice President and Chief Marketing Officer, Sciera, Inc.

Rory Robichaux, Vice President and Chief Marketing Officer, Sciera, Inc.

Rory Robichaux has been at the forefront of each technology revolution of the past 40+ years. He has led technology, strategic planning, design and development, data analytics, and sales and marketing teams across the technology industry. He has held leadership positions in major firms such as Coca-Cola, Sun Microsystems, and Deloitte Consulting, as well as created and built successful start-ups in industries ranging from transportation and entertainment to technology and financial services. He currently leads the sales and marketing functions of a global market intelligence firm headquartered in Atlanta.

Outside of his responsibilities with Sciera, Mr. Robichaux belongs to the Chambers of Commerce across the Atlanta region and is very involved in helping to lead and mentor a number of Rotary Clubs across the Atlanta area.

LinkedIn

Questions and Topics in this Interview:

  • Tell me about Sciera, your history, and what is it that you offer.
  • Tell me more about what you mean when you say that you are a Market Intelligence firm.
  • Explain to our audience what ‘Digital Advertising’ entails; is this simply Facebook advertising or Google AdWords?
  • Doesn’t every advertising firm offer Digital Advertising services? What is special or unique about Sciera’s Digital Advertising services?
  • Are there any specific Sciera services or branded offerings that we would recognize in the marketplace?
  • How does Data Analytics play into or support your other products or is it simply a stand-alone product?
  • Does Sciera specialize in serving a particular industry, or is your focus broader than a single industry?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: advertising, customer data, customer data analytics, data analytics, digital marketing, Inc., marketing, Rory Robichaux, Sciera

Brett Williams, RPBoxed

April 19, 2022 by John Ray

RPBoxed
Business Leaders Radio
Brett Williams, RPBoxed
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RPBoxed

Brett Williams, RPBoxed

Brett Williams, Founder and CEO of RPBoxed, joined Business Leaders Radio to explain RPBoxed, a unique, full-service marketing platform which he developed.  He and host John Ray discussed how the platform works, how he developed it to serve solo entrepreneurs, the pricing model meant to assist “real people,” the main mistakes coaches/professional service providers make in their marketing, and much more.

Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

RPBoxed

RPBoxed is a full-service digital marketing agency that is one of, if not the, most cost-effective agencies on the market.

They are a global marketing agency backed by the team and systems of RPAgency.co focused on supporting small and mid-sized businesses to build and grow their online presents, marketing efforts, and ultimately their business revenue through various methods.

Founder and CEO Brett Williams had one key focus when building RPBoxed and that was to become a one-stop-shop for clients, to make client’s life easier by only having to liaise with one person for all of their marketing and online business needs. Covering services such as Websites, Video Editing, Course Creation, Content Writing, and more.

In addition to being a one-stop-shop for all clients, the core value that flows through the global RPBoxed team and business is what’s behind the letters ‘RP’ which stands for Real People. The meaning behind this is that RPBoxed provides all services at reasonable prices for Real People, by Real People.

Company website | LinkedIn  | Facebook

Brett Williams, Founder & CEO, Managing Director, RPBoxed

Brett Williams, Founder & CEO, Managing Director, RPBoxed

Brett Williams founder and creator of RPBoxed which is a product that allows others to create their own marketing agency literally overnight. Being able to leverage all of the systems, automation, team, and knowledge that Brett has developed over the last 7 years of running his own and main marketing agency.

RPBoxed now makes it easier for others to start their own digital marketing agency with next to no experience needed or for marketing strategists/business coaches to expand their service offerings to their current clients from as little as $50 AUD signup and $1 AUD per month for the franchise model.

Brett’s focus with RPBoxed is to empower others to take back control of their financial future by learning these skills.

LinkedIn

Questions and Topics

  • What was your biggest challenge when starting your business journey in 2012?
  • What has been the biggest lesson during your business journey?
  • What was the turning point in your business journey?
  • What is RPBoxed and how does it help others?
  • Why was it created?
  • How important is systemization in Business?
  • If you could go back to yourself at the very start what would you tell yourself?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Brett Williams, Business Leaders Radio, digital marketing, digital marketing agency, John Ray, marketing, RPBoxed

Ryan Leo, Big Fish Technology, and Scott Siegel, Beacon Sales Advisors and Momentum CPG

April 19, 2022 by John Ray

Big Fish Technology
North Fulton Studio
Ryan Leo, Big Fish Technology, and Scott Siegel, Beacon Sales Advisors and Momentum CPG
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Big Fish Technology

Ryan Leo, Big Fish Technology, and Scott Siegel, Beacon Sales Advisors and Momentum CPG (ProfitSense with Bill McDermott, Episode 31)

Ryan Leo, Partner at Big Fish Technology, and Scott Siegel, Founder of Beacon Sales Advisors and Momentum CPG, joined host Bill McDermott on this episode of ProfitSense with Bill McDermott. Ryan discussed managed service providers, how they came about, how to know when you need one, and the background beyond the Big Fish Technology name. Scott discussed his deep experience in sales, how Beacon equips companies to stay competitive through being efficient and effective, creating a roadmap to success, what that success looks like, and much more.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Big Fish Technology

Big Fish provides day-to-day Technology and IT support for businesses from keyboard to cloud. Troubleshooting, procurement and installation of solutions, consulting, and next-level thinking to help businesses make technology work for them.

Company website | LinkedIn | Facebook

Ryan Leo, Partner, Big Fish Technology

Ryan Leo, Partner, Big Fish Technology

If Technology is understood, set up properly, and documented well, it can make life in business (and at home) easier, more efficient, even relaxing. Ryan loves to teach and inform. Helping his clients understand how technology works and how to use it is very satisfying to him. Resolving a problem is one thing, but if he can teach someone how the problem occurred and steps to keep the issue from happening – he’s just taught that person to fish. DIY is great – at home! When this is done in a business place, it often ends or limps along in chaos.

Ryan enjoys creating a project plan, setting the right resources in place, and ensuring that technology is setup right and working correctly. Stop doing it yourself, you’ll just end up spending more money in the long term! In all of Ryan’s years of working with technology, one thing that stands out as a bane in the eyes of his peers is that of documentation. For some reason, fellow geeks hate to document. Maybe it’s because Ryan’s education was completely essay-based or because he loves to dumb things down; he just doesn’t suffer from this problem. Ryan’s technical writing at NASA has continued to develop in parallel to his technical experience as time has elapsed. Ryan has an innate ability to take technical procedure and put it into written and illustrated material that makes sense – and he doesn’t mind doing it 🙂

Ryan’s company is Big Fish Technology and they understand how businesses work – which is just as important as technical skill. Ryan could be overflowing with technical skill, but if he cannot understand how a business works, especially before he tries to implement technology, he’ll fail. It is the ability to first understand businesses and sit on the business side of the table that makes Big Fish valuable. They have the technical expertise and understand the importance of your business. Specialties: Business Development, Project Management, Technical Writing, Report Development, Networking, System Administration.

LinkedIn

Beacon Sales Advisors and Momentum CPG

Beacon Sales Advisors and MomentumCPG are committed to helping Business Owners overcome the barriers that keep them from achieving sales success.

Company website | LinkedIn

Scott Siegel, Founder, Beacon Sales Advisors and Co-Founder, MomentumCPG

Scott Siegel, Founder, Beacon Sales Advisors

Scott Siegel is the founder of Beacon Sales Advisors and Co-Founder of MomentumCPG. He is an Outsourced/Fractional Chief Revenue Officer, who focuses on helping small and mid-size companies optimize their sales strategy, process, and execution. Scott helps companies with hiring and developing the sales force, transforming the companies’ sales culture, implementing new sales processes, and instilling best practices. He focuses on both the strategic and the tactical levels.

LinkedIn

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.

Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.

Tagged With: Beacon Sales Advisors, Big Fish Technology, Bill McDermott, Fractional Sales Leadership, IT managed services, Managed Service Provider, MomentumCPG, outsourced fractional sales, ProfitSense with Bill McDermott, Ryan Leo, sales consulting, Scott Siegel, The Profitability Coach

Mentor and Mentee Pt. 2

April 19, 2022 by John Ray

Inspiring Women PodCast with Betty Collins
Inspiring Women PodCast with Betty Collins
Mentor and Mentee Pt. 2
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MentorandMenteePt2

Mentor and Mentee Pt. 2 (Inspiring Women, Episode 45)

In this episode of Inspiring Women, Merry Korn and Sheryl Marrero continue the story of their mentor-mentee relationship, which began through the Women’s Small Business Accelerator.

The host of Inspiring Women is Betty Collins and the show is presented by Brady Ware & Company.

Betty’s Show Notes

In our previous episode, Merry Korn and Sheryl Marrero talked about their journey as a mentor and a mentee.

Merry is the owner of Pearl Interactive Network, Inc., and Sheryl is the President of SavKon Construction.

Sheryl, as the mentee, was in really, really bad shape as a business owner and reached out and said, I need a mentor. And she met Merry Korn, who’s a very successful businesswoman. She has used common sense practices, good advisors, all that kind of stuff. But Merry was not in Sheryl’s industry. Merry was a little intimidated by it, but she became a great mentor because business is business.

The key thing about their relationship that made it successful from the beginning, there was a connection. They had a great connection to the point that Sheryl, who didn’t know Merry, could be transparent, be open, and then she could actually listen and as she says, “be obedient” to and accountable to what Merry was telling her. Those were key elements of a good mentor relationship.

They also didn’t put a timetable on the relationship. They are still going strong. It’s not just about getting together. It’s not just getting coffee together. It’s just not talking. It’s about developing success. And in the case of Sheryl and Merry, Sheryl really became a completely different person as a business owner and a person. And Merry really loved the mentor role and was energized by being there with her. And there will probably be, I would say, business friends and lifetime friends.

This is why Sheryl thinks the mentoring was so impactful.

It was impactful because it actually pushed me to believe in myself. It was like it unleashed my potential that I didn’t even recognize.

We find out what Sheryl was hoping in the beginning that the mentoring would accomplish.

In the beginning, I was just hoping to break even because I was in a different mindset at the time. So initially I was thinking, if I can just break even, I’ll walk away and be done with business. But after being in the program, that changed it. I mean, it just changed everything and it just ended up being so much more.

And what did Merry want the mentoring relationship to accomplish?

One of the things I always said to Sheryl is, Sheryl, whatever happens between us, I know you’re going to be successful. And my big ask is to pay it forward. Her success as a minority woman business owner is she’s literally one in a million. It’s that rare. So my big ask of Sheryl is to pass it forward.

This is THE podcast that advances women toward economic, social, and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.

TRANSCRIPT

[00:00:00] Betty
Has anyone ever inspired you to change your life that made you more fulfilled? Well, as a leader in your business and in your community, what are those questions that you ask yourself on a daily basis? It’s these questions that we explore on inspiring women. I am your host, Betty Collins, and I’m a certified public accountant, a business owner and a community leader who partners with others who want to achieve remarkable results for themselves and their organizations. I am here to help inspire you to a positive step forward for a better life. So today we’re in part two of a podcast on mentoring, whether you’re the mentor or the mentee. And in our previous episode, which you should listen to, by the way, Merry Korn and Sheryl Marrero talked about their journey as mentor and mentee. And Sheryl was the mentee and she was in really, really bad shape as a business owner and reached out and said, I need a mentor. And she met Merry Korn, who’s a very successful businesswoman, who has used common sense practices, good advisors, all that kind of stuff. And she was not in her industry. She was a little intimidated by it, but she became a great mentor because business is business. The key things about their relationship that made it successful was this from the beginning, there was a connection. They had a great connection to the point that Sheryl, who didn’t know Merry, could be transparent, be open, and then she could actually listen and as she says, be obedient in and accountable to what Merry was telling her. Those were key elements of a good mentor relationship. They also didn’t put a timetable on the relationship. They are still going along as this has played out.
Other successful things about mentoring is that you see progress. In some manner.

[00:02:08] Betty
It’s not just getting together. It’s not just coffee. It’s just not talking. You’re seeing success. And in the case of Sheryl and Merry, Sheryl really became a completely different person as a business owner and a person. And Merry really loved and was energized by being there with her. And there will probably be, I would say, business friends and lifetime, lifetime friends the way the way they are. What generally doesn’t work well, though, in mentoring is if there is no connection from the beginning, if there is even a bit of tension or. You just can’t really let your guard down. You know, that’s not the mentor for your life. You know, that’s not going to get you through it if you start off anyways with that relationship and nothing progresses and everything they try to mentor you on is going against the entire grain of what you wanted to get out of this. You’ve got the wrong mentor, so knowing how to be a mentor and identifying things in your mentee are really important from the beginning. The connection is really important. In the case of Merry and Sheryl, there was Sheryl who had a lot of hard work to do, was willing to be the student. That’s the key. And and then in the whole mentoring episode that we have, everyone needs to play the role. Whether you’re the mentee or the mentor throughout your entire business career, people around you need you and you need them. So we’re going to talk a little bit more today about Sheryl, the mentee, and Merry, the mentor. Let’s take a shift and go and talk about the mentoring piece. I’m going to talk to Sheryl a little bit first and then we’ll talk with Merry. But why do you think the mentoring was so impactful, this program?

[00:04:11] Cheryl
I think it was impactful because it actually pushed me to believe in myself. I had different abilities. I didn’t know that I had because I almost gave up. But the mentoring program, it was impactful because. It was like it unleashed. Like. I guess my some of my potential that I didn’t even recognize. And and just seeing small wins at the time, I think that was the the key that I needed to keep going.

[00:04:55] Betty
Those milestones are awesome. When you can and you see it, then you’re like, okay, what’s the next milestone? Instead of I’ve got this big cloud, it’s like, I’m on my next milestone, right? What were you hoping in the beginning that that the mentoring would accomplish?

[00:05:11] Cheryl
In the beginning, I was just hoping to break even because I was in a different mindset at the time. So initially I was thinking, if I can just break even, I’ll walk away and be done with business. But after being in the program, that changed it. I mean, it just changed everything and it just ended up being so much more. I just got more involved with Get Well Planned. I was able to push myself, become more confident, like Merry said, and then it all just came together for me as we continued on the program.

[00:05:55] Betty
Well, how long did it take you to see impact? I mean I mean, how long were you in in the journey? I mean, it’s been a couple of years now, but when was that first impact that you saw?

[00:06:06] Cheryl
I believe the first impact, I would say, was the first six months I recognized that I was headed in the right direction, even though, you know, six months just wasn’t enough to help me get to where I am today. Because at that point, that’s when I went back to the SBA and I had asked them if they would be willing for me to continue like six month program and extend it six months within six month increments. So I recognized a difference within the first six months, but it just ended up being two years.

[00:06:47] Betty
And probably now you just want to be together. That’s all good. But you know, you had results. Obviously a paying down a lot of debt, but what other results did you see that that we haven’t kind of talked about?

[00:06:59] Cheryl
Okay. So some of the other things I think that was very helpful for me, paying down the debt was one of them. That was the biggest issue that I had, but also just starting from scratch. I didn’t have what I would consider a good foundation for my business. I mean, although I had QuickBooks, but we were doing it internally. And I learned, just like you mentioned earlier, Betty, like having the right professionals in your corner. So we had QuickBooks, but we were doing it internally. And so there was no one internally who. Who would be considered an expert. So that’s when I met Kathy, who’s a professional in QuickBooks. So I ended up surrounding myself with professional people who could help me with the foundation of my business. And by doing that, it seemed like it had a ripple effect. So now I have bigger lines with better interest rates. Now my banker, if they ask for anything, I can provide it with a click of a button for certain reports. And now I’m getting notified by my banker saying, Hey, we got this good promotion for business owners. Here you go. So it was just one thing after another. So I’m in a very good place, credit wise, for the business. I’m also what most people say bankable. I’m bankable, but I’m just very careful. Yes. Linda Boyle. So I’m Linda Boyle. And. It’s just been good. I mean, those are some of the things I can think of off the top, you know, having a CPA, you know, as a resource. He works well with Cathy and, you know, just the team together know, they just help me with certain expenses and and a smarter way of spending for the business and things like that. So it’s help all the way around and it’s like it came back full circle, you know, from the financial piece of it.

[00:09:19] Betty
Well, when I hear you talk about being the mentee, I really I really kind of summarize it in this way. It sounds like being in in this I’m going to call it not a program, but a journey of these last couple of years. It’s redefined you as a businesswoman. And I think that’s just key for other people to hear, because now you can be a different business woman going forward as you get to keep seizing the opportunities and the dream of that because you have a lot of passion about it. So I’m going to switch over to the mentor, which of course, is is Merry. And, you know, first of all, how were you guys matched? You did talk a little bit about that and you talk a little bit about I didn’t know anything about construction, but talk a little bit more about so other people who think they can’t be a mentor because they don’t know construction, how can that work? How can you be matched with someone?

[00:10:19] Merry
Sheryl, could you take a stab at that first? Because I don’t know quite how they decided we should be together, but what is your perception?

[00:10:32] Cheryl
I think my perception of it, I know initially it was probably thought I would end up being matched with the other construction person there, but I believe they took the time to review my story, you know, where I was. And I believe and no one said this, but this is just my belief. I believe they knew that I needed support. You know how to start a business from scratch pretty much, and to get on a financially healthy plan. And I believe they probably looked at Merry’s background or what she had done with her business. She I’m pretty confident that she had to grow it to get to where she is today. And so I think she had the proper skills and characteristics to know the basics of a business, just maybe not the specialty. Right. And I think I had the specialty when it came to the construction, but I was missing everything she had, although it wasn’t with construction, but I was missing everything that she had from a business standpoint on how to make it successful. And like she said, I had the number like the revenue coming in the top line, but the bottom line just wasn’t there. And I think she probably has a special skill on how to make it work for your bottom line to be profitable.
Probably more than she knows. And I think that’s probably why they agreed to allow us to. Well.

[00:12:19] Betty
I think when we’re word we’re talking to the audience about becoming a mentor, don’t get wrapped up in. I can only mentor this industry. Right. Because what techniques really did you kind of use, Merry, in helping her? It was just business, common sense. But I mean, what did you you know, what were some of those things that you saw and maybe advised the audience on? Don’t be intimidated by industry. Help help your peer, help your other woman.

[00:12:48] Merry
So I feel like the collaboration we had, I had the success of it. I attribute to Sheryl’s. And I said this at that dinner you were at Betty, she has resilience because there are so many people who dream of having businesses and then they stumble and they fall and they don’t pick themselves up again. So a big part of it was Sheryl’s dream was so visual and so visceral, so it was starting with her passion. And I knew she wanted it so much. So the student was so open. So the first place we started was numbers, numbers, numbers. What are we going to do to pay back your debt? What are we going to do to build this business? And how are we going to more intelligently pick business that has both bottom and top line viable revenues? And by the way, to Sheryl’s credit, she did all this fixing and wellness plan. Well, she was working full time, and I thought that was just remarkable.

[00:14:07] Betty
So really, the technique you saw, the resilience you saw the characteristics and you took your common sense and applied it right. And so the mentor mentee relationship works when those things are there, right? Because if she didn’t have the resilience and it would have been the same conversation over and over then, right? It would have been. I’m kind of done mentoring because you’re but I like your whole thing that the student the teacher will come when the student is ready. Is that how you what do you feel, though, as the mentor that you learned from Sheryl? Because you’re very successful. You’ve been there, you’ve done that, you’ve had your rollercoaster ride. You’re probably still going to have some. What did you learn from her?

[00:14:51] Merry
So Bernie Brown has written all these books on being vulnerable.

[00:14:55] Betty
Yeah.

[00:14:55] Merry
And a lot of people have a very hard time being vulnerable, but it’s actually a gift because if you’re honest with someone else about, I need help, can you support me? And Sheryl was so is that honesty? I don’t know about you. Sure, but I just liked you. And I felt myself caring about you. And that I think that in any relationship, whether it be therapist and patient or doctor and patient, mentor and mentee, you have to have that rapport and you have to have that trust and relationship. And if you have that, anything can happen.

[00:15:34] Betty
Yeah. So as the mentor, I think you’ve gotten out of this just as much in some ways as Sheryl, because you talk about her so passionately. What’s the biggest change you’ve seen in Sheryl since you guys started the journey together?

[00:15:52] Merry
The biggest was, I mean, I wish I could describe for you that luncheon we met at a luncheon some someplace downtown. It was some venue. And I just saw this very frail, scared, timid, very soft spoken, unsure woman. And you can see in front of you, Betty, I mean, I don’t know if you’re podcast, I don’t know if you could send this visual to podcasters, but she’s just like blossoming into this beautiful, confident woman who can’t be broken because she’s grown so much faith and strength.

[00:16:36] Betty
It’s huge. I mean, what I want, what I want women to take from this today is that this relationship can work in your own life. And if you’re at and it doesn’t matter what stage you are, because I mean, I’ve done this since I was since 1988, done this a long time. I’m 58 years old and I still look for the mentor. But I also know that I have a responsibility to be the mentor and not just be the mentee. Right. What I want to end today with Sheryl is tell the audience, be the mentee, you know, but tell them what what you’re. Let me I’m going to start that over. So I want to end today is Sheryl you’re the mentee and and Merry, you’re the mentor. Give that audience that last tidbit on being the mentee and being the mentor, and don’t be afraid of being both. So, Sheryl, that’s a I’ll put you up first. Sorry for the pressure.

[00:17:45] Cheryl
Okay. So I would say as the mentee. The key would be obedience. Just obedience and. There’s a reason you’re learning or there’s a reason you’re going through the journey, and you should apply that to help someone who or another entrepreneur or someone else who has not made it to the point where you are when it’s time for you to be the mentor. So there was a couple of things I would advise people at their mentee just be obedient and also take notes from your mentor. Because I know for me, just from watching Merry and my experience with Merry as my mentor, I cannot wait to be someone else’s mentor. I love that.

[00:18:43] Betty
Nice Merry Corn, the mentor. What would be the thoughts you would want to leave with the audience today?

[00:18:53] Merry
Well, one of the things I always said to Sheryl is, Sheryl, whatever happens between us, I know you’re going to be successful. And my big ask is pay it forward. Because what Sheryl hasn’t shared is that when we had that dinner at the Women’s Small Business, I did research to try to understand how many black women are in construction and the number is so small, I couldn’t find the number anywhere. But the granular statistics I did is even in male owned construction businesses very close to the average male construction company, was it 50% of the top line revenues of Sheryl’s numbers? So her success as a minority woman business owner is she’s literally one in a million. It’s that rare. So my big ask of Sheryl is pass it forward. And then on another SBA project, we hired a group of graduate students to share with us what do women need for success? And they need mentors. They need mentors because it’s lonely. And as far as women have come in business, yeah, they’ve come real far, but oh my God, they have a much further way to go for the listeners. Find a mentor. And if you don’t need a mentor, become a mentor, right? And as a mentor, always start with where your mentee is. Begin with where they are, not where you think they should be.

[00:20:45] Betty
Very, very good. Ladies, I always love to go through this and I improvise, as, you know, with my questions and my where we navigated today. But because you’re both so passionate and you’ve been on this, it was just a great information for the audience and to encourage other women. But I’m going to leave with this because I really think people who who are thinking about mentoring or being a mentee or both or whatever. Women in business. Women who lead. Be kind to yourself regardless. And we need to do that more. And that that’s just so part of this journey and time. I know for me, I have informal mentoring relationships, formal relationships. And we as women need to be giving back and doing. We’ve just experienced a really tough time period that has affected women greatly, whether it’s about day care issues, having to leave workforce, all of it industries you’re in. So get out there and help your peer, help that other woman. And there’s so many ways to do it. I can’t help but plug the SBA Women’s Small Business Accelerator out of Columbus, Ohio. Phenomenal organization to be a part of. And these these ladies have been totally effective by that. So thank you again for your time today. I know you’re very busy and but my audience, I know, appreciates that you were with us today. So thank you. Inspiring Women has been presented by Brady and Company. As your career advancements continue, your financial opportunities will continue to grow. Be prepared. Visit Brady Care.com to find out more about the accounting services that can assist you to that next level. All this, plus more about the podcast can be found in the show notes for this episode. Thank you so much for tuning in. Feel free to share this show or give us a review. Remember, inspiration is powerful. Whose life will you be changing?

Automated transcription by Sonix www.sonix.ai

Tagged With: Betty Collins, Brady Ware & Company, business mentor, Inspiring Women, Mentee, mentor, Merry Korn, Sheryl Marrero

LIVE from WORKBENCHcon 2022: Stuart, Yellow Mug, Inc.

April 18, 2022 by John Ray

Yellow Mug Inc.
North Fulton Studio
LIVE from WORKBENCHcon 2022: Stuart, Yellow Mug, Inc.
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Yellow Mug Inc.

LIVE from WORKBENCHcon 2022: Stuart, Yellow Mug, Inc. (Organization Conversation, Episode 13)

Stuart, owner of Yellow Mug, Inc., attended his second WORKBENCHcon and joined Richard Grove and Stephanie in the Organization Conversation booth at the show. Stuart described how he started creating furniture as well as commercial prototypes. He discussed his appreciation of the Wall Control system, his best clients, and more. Organization Conversation is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stuart, Owner, Yellow Mug, Inc.

Stuart, Owner, Yellow Mug, Inc.

Based just west of Chicago, Yellow Mug has clients across the USA, and in addition to building, they can handle the shipping and installation. 

A wide range of capabilities and hands-on approach enables them to stay connected to our customers and tackle many types of projects. 

Past examples include furniture, art, lighting, and prototypes of new ideas.

Connect with Stuart at Yellow Mug:  Website | Instagram | Facebook | YouTube

About Organization Conversation

Organization Conversation features interviews with movers and shakers in storage and organization, from professional organizers to the creative and talented Brand Ambassadors who use Wall Control products every day. You’ll hear tips, tricks and how-tos for storage and organization, as well as receive first access to Wall Control promotions. We talk with our suppliers and partners to give you a look behind the scenes at how we operate, what makes our family-owned and operated brand tick, and some of the fun and interesting insights that go into making our business run. We love our guests, as they are engaging and entertaining with interesting experiences to share. By focusing on those guests and the amazing stories they tell, we hope you will be enriched and find your time listening to the Organization Conversation podcast as time well spent.

Organization Conversation is hosted by Richard Grove, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and others.

About Richard Grove

Richard Grove, Host, Organization Conversation

Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Connect with Richard:

Instagram | Twitter | LinkedIn

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: Art, furniture, lighting, Organization Conversation, prototypes, Richard Grove, Wall Control, WORKBENCHcon 2022, Yellow Mug Inc.

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