John Ray, Author at Business RadioX ® Page

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

May 5, 2025 by John Ray

North Fulton Business Radio

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

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How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots (North Fulton Business Radio, Episode 868)

In this episode of North Fulton Business Radio, host John Ray welcomes Sarah Adams, founder of Blue Chip Branding & Headshots. Sarah shares her journey from college photographer to personal branding expert, explaining how a single headshot can transform how professionals present themselves. She discusses what most people get wrong about headshots, why branding matters in visual presentation, and how subtle changes in posture or expression can shift perception. With a background in marketing, Sarah brings a unique approach that blends creativity, strategy, and confidence-building. Whether you are a business owner, executive, or professional looking to elevate your image, this conversation will change how you think about being seen.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Sarah Adams, Blue Chip Branding & Headshots

Sarah Adams

Sarah Adams owns Blue Chip Branding & Headshots, a photography studio that specializes in standout professional headshot photography for individuals and companies.

With a background in digital marketing, Sarah founded her business in 2022 with the belief that human connection is the number one factor that affects business success. Today, Sarah marries her photography and marketing expertise by crafting images that send the right message to each client’s intended audience.

Outside the studio, Sarah loves spending time outdoors with her husband and young daughter. She is a graduate of the University of Georgia and is on a mission to become Atlanta’s most well-known and trusted headshot photographer.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
00:27 Guest Introduction: Sarah Adams from Blue Chip Branding & Headshots
02:14 Sarah Adams’ Journey into Photography
05:04 The Importance of Headshots in Personal Branding
07:30 Sarah’s Unique Approach to Photography Sessions
10:07 John Ray’s Personal Experience with Sarah’s Photography
11:39 Making Clients Comfortable During Photo Sessions
18:10 Building Confidence in Photo Sessions
18:30 The Role of Collaboration in Photography
19:46 Understanding the Client’s Perspective
20:38 The Value of a Professional Headshot
23:46 The Aspirational Aspect of Headshots
27:03 When to Refresh Your Headshot
29:35 Connecting with Clients During Photo Sessions
34:19 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson

May 5, 2025 by John Ray

North Fulton Business Radio

Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson

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Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson (North Fulton Business Radio, Episode 867)

In this episode of North Fulton Business Radio, host John Ray talks with clinical and medical hypnotherapist Ken Thompson of Thompson Hypnotherapy. Ken shares how his experience as a client led him to become a practitioner. He opens up about how hypnotherapy helped him lose weight, manage stress, and improve his overall health. They explore what hypnotherapy really is, how it works, and why it is often misunderstood. Ken discusses how he helps clients address deep-rooted issues like trauma, anxiety, and behavioral patterns by working with the subconscious mind. He also shares success stories that highlight how hypnotherapy creates lasting change. If you are curious about how mindset and subconscious work can lead to better health and well-being, this conversation is a wonderful place to start.

Ken Thompson, Thompson Hypnotherapy

Ken Thompson, a clinical and medical hypnotherapist at Thompson Hypnotherapy LLC, focuses on helping people improve their lives so they can begin living their best lives every day. He enables clients to make permanent behavior changes related to habits, fears, beliefs, and behaviors that may be hindering them or holding them back. Some of the changes his clients achieve include permanent weight loss, improved sleep, reduced negative effects of stress, and overcoming depression, anxiety, insomnia, procrastination, PTSD, traumatic events, phobias, and panic attacks. Additionally, Ken assists clients in improving sales or sports performance and achieving smoking cessation.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Ken Thompson: Hypnotherapy Expert
02:07 Ken’s Personal Transformation Journey
06:11 Understanding Hypnotherapy
07:16 Dispelling Myths About Hypnosis
07:41 The Impact of Childhood Conditioning
13:02 Addressing Anxiety and Panic Attacks
15:13 Client Success Stories
20:35 Initial Consultation Process
27:29 Final Thoughts and Contact Information
28:45 Closing Remarks and Gratitude

About North Fulton Business Radio and host John Ray

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Celebrating Two Distinguished Award Winners: Ken Davis, Renasant Bank, and Jack Murphy, North Fulton Improvement Network

May 2, 2025 by John Ray

North Fulton Studio

Celebrating Two Distinguished Award Winners: Ken Davis, Renasant Bank, and Jack Murphy, North Fulton Improvement Network

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Celebrating Two Distinguished Award Winners: Ken Davis, Renasant Bank, and Jack Murphy, North Fulton Improvement Network (GNFCC 400 Insider, Episode 106)

In this episode of The GNFCC 400 Insider podcast, hosted by Kali Boatright, President and CEO of the Greater North Fulton Chamber, we meet two distinguished award recipients, Ken Davis and Jack Murphy. Ken, the GNFCC 2025 Lifetime Achievement Award winner and regional president of Renasant Bank, and Jack, GNFCC 2025 Citizen of the Year and leader of the North Fulton Improvement Network, discuss their extensive contributions to the community. They share their backgrounds, the impactful civic positions they’ve held, and initiatives they’ve championed, including workforce housing and community charitable efforts. Both leaders emphasize the importance of community involvement and provide insights and advice for others looking to make a difference.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Ken Davis, Renasant Bank, 2025 GNFCC Lifetime Achievement Award

Ken Davis is the Georgia Division President at Renasant Bank, where his leadership has been instrumental in expanding the bank’s presence and increasing both commercial and consumer loan and deposit shares. He brings over 40 years of experience in finance and banking.

After earning a Bachelor of Arts degree from Wake Forest University and serving six years in the U.S. Army, Ken began his banking career in Atlanta. Prior to joining Renasant Bank, he held executive roles at other regional banks. Ken is also a graduate of the American Bankers Association Stonier Graduate School of Banking.

Ken is actively involved in his community, serving as a member of the Rotary Club of Roswell. He currently serves on the Board of Directors of North Fulton Community Charities. During his time living in and supporting the North Fulton Community, he has also served on the Board of Directors for the Gwinnett Chamber, Johns Creek Chamber, Georgia Ensemble Theatre, North Metro Miracle League, March of Dimes of North Fulton, Ed Isakson Alpharetta YMCA, and the Chattahoochee Nature Center. Ken was part of the teams that selected executive directors for the Roswell Convention and Visitors Bureau and the Greater North Fulton Chamber. His efforts in these organizations reflect his passion for enhancing the quality of life in North Fulton.

Jack Murphy, North Fulton Improvement Network, 2025 GNFCC Citizen of the Year Award

Topics Discussed in this Episode

00:00 Introduction to The GNFCC 400 Insider podcast
00:38 Meet the Award Winners: Ken Davis and Jack Murphy
01:29 Ken Davis: Lifetime Achievement Award Winner
01:57 Jack Murphy: Citizen of the Year Community Service Award Winner
02:43 Community Leadership and Civic Engagement
08:50 Personal Journeys and Inspirations
18:16 Challenges and Triumphs in Leadership
21:51 Future of North Fulton: Exciting Developments
26:32 Advice for Aspiring Community Leaders
30:22 Conclusion and Contact Information

About GNFCC and The GNFCC 400 Insider

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC) — **Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce**

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

April 30, 2025 by John Ray

North Fulton Studio

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131)

How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder and CEO of Velocity Technology Group. As a global technology consultant, Benny discusses how he explains to clients the value of avoiding cyberattacks and maintaining smooth operations, as well as his use of value-based pricing. The conversation also covers Benny’s journey from the telecom industry to building a global technology consulting firm specializing in managed IT, cybersecurity, and digital transformation with AI. Benny shares insights on the company’s holistic approach to client solutions, the importance of strategic partnerships, and the impact of cybersecurity. They also delve into Benny’s podcast, WFH with Two Guys, co-hosted with Dennis Jackson, and talk about the rapid adoption and future potential of AI in businesses.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Benny Carreon, Velocity Technology Group

Benny Carreon is the founder and principal of Velocity Technology Group, a Boulder, Colorado-based company specializing in technology solutions for businesses. Since establishing the company in 2003, Benny has led Velocity through significant growth, expanding its services from telecommunications to a comprehensive suite of technology offerings, including cybersecurity, digital transformation, and IT consulting. His vision centers on helping small and mid-sized businesses leverage innovative technology to improve efficiency and drive sustainable success.

With over 30 years of experience in the technology sector, Benny is known for his practical approach and deep industry knowledge. He is passionate about demystifying complex tech topics for business leaders and guiding organizations through the challenges of digital change. Benny’s expertise is frequently sought after for strategic planning, technology upgrades, and cybersecurity best practices.

In addition to his work at Velocity, Benny co-hosts the podcast “WFH with 2 Guys,” where he and his co-host Dennis Jackson of WorX Solutions discuss workplace trends, artificial intelligence, business strategy, and many other topics with fellow experts. Through both his company and his podcast, Benny Carreon remains dedicated to empowering businesses with the tools and insights they need to thrive in a rapidly evolving digital landscape.

LinkedIn | Velocity Technology website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey and Guest Welcome
01:30 Benny’s Journey with Velocity Technology Group
02:51 Client Relationships and Challenges
07:56 Value-Based Pricing and Client Education
15:05 Cybersecurity Insights and Best Practices
26:03 The Reality of Cybersecurity Threats
27:02 The Emotional Impact of Being Hacked
29:26 Understanding the Value of IT Services
32:35 The Evolution of AI in Business
39:17 Practical AI Applications for Businesses
43:16 The Importance of Incremental Improvements
45:22 The Role of Podcasts in Business
50:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

April 29, 2025 by John Ray

North Fulton Business Radio

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

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Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers (North Fulton Business Radio, Episode 866)

In this episode of North Fulton Business Radio, host John Ray welcomes Todd Sheppard, owner of Inspired Mortgage Brokers, to discuss the intricacies of the mortgage industry. They delve into Todd’s background, the benefits of working with an independent mortgage broker, and the current state of the housing market. Todd shares insights into the challenges buyers face, particularly the emphasis on payment sensitivity due to rising rates and inflation. The conversation also highlights the importance of holistic financial planning, especially for seniors, and explores the often misunderstood but valuable option of reverse mortgages. Throughout the discussion, Todd emphasizes the need for empathy, detailed communication, and personalized service to alleviate the stress associated with mortgage processes.

Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard was drawn to the mortgage industry for its fast-paced environment and the opportunity to help people. As company founder, he is tasked with finding the best wholesale lenders and technology companies with which to partner. As a hands-on loan officer, he is the first point of contact for many Inspired Mortgage Broker customers. Our clients are often surprised to learn that our company owner has a hand in completing their pre-approvals, quoting their rates, and discussing their program options. He also enjoys building lasting and mutually beneficial connections with our referral partners.

Often described as energetic, compassionate, approachable, and creative, over the course of his career, Todd has worked with everyone from first-time homebuyers and recent retirees to business executives and high net-worth clients. With an innate understanding of each segment and their diverse needs, he has closed on everything from starter homes to luxury beachfront properties. Todd gains his greatest rewards from helping people achieve their dreams of home ownership or their vision of a comfortable retirement. He finds joy in saying “YES” when other mortgage lenders have said no, and he takes pride in putting people at ease and instilling them with confidence. He also enjoys helping his referral partners grow their businesses.

For Todd, his vision of an “inspired life” is one where he has the freedom and ability to do whatever it takes to help his customers and referral partners succeed. His love of his work is apparent in every contact and positive impact he makes.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Todd Sheppard: Inspired Mortgage Brokers
02:21 Understanding Independent Mortgage Brokers
03:01 Todd’s Journey into Mortgages
03:49 Navigating the Mortgage Process
07:14 Current Housing Market Trends
10:31 Mortgage Industry Insights
15:12 Special Focus: Seniors and Mortgages
21:50 Reverse Mortgages: A Viable Option?
25:32 Success Stories and Final Thoughts
28:24 Closing Remarks and Announcements

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Navigating Back Office Success with Gabrielle Mills of Sourced.

April 29, 2025 by John Ray

North Fulton Studio

Navigating Back Office Success with Gabrielle Mills of Sourced.

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Navigating Back Office Success with Gabrielle Mills of Sourced. (The Exit Exchange, Episode 23)

In this episode of The Exit Exchange, host John Ray welcomes Gabrielle Mills, President of Sourced., a leading full-service back-office solutions firm. Gabrielle discusses her entrepreneurial journey, highlighting how she and her mother founded Sourced., a firm that provides fractional support in accounting, marketing, HR, and administrative services. She delves into the importance of effective back-office management for business growth and successful exits, sharing insights on common pitfalls, such as accounting mistakes. The conversation also touches on the role of AI in accounting, the significance of scalable business models, and the value of joining XPX Atlanta for business growth. Listen to learn more about how Sourced. helps businesses navigate their back-office needs and prepare for future success.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gabrielle Mills, President, Sourced.

Gabrielle Mills is a seasoned entrepreneur with a proven track record in scaling small businesses into profitable companies. She is the co-founder and President of Sourced., a leading full-service back-office solutions firm. Gabrielle established the company from its inception, incorporating various business units such as accounting, marketing, human resources, administrative services, and talent acquisition.

Prior to founding Sourced., Gabrielle worked in corporate marketing and branding at IHG, supporting high-profile partners like the PGA Tour, CMT, and other global hospitality brands.

Gabrielle has always been passionate about empowering other entrepreneurs and now dedicates her time and gift of public speaking to inspire and grow other business leaders.

Sourced.

Sourced. is an award-winning company specializing in solving two of the toughest challenges in business: lack of time and lack of resources. Its services include content marketing, bookkeeping, office assistance, and placement services.

Sourced. provides a full-service, customizable back-office solution for small-to-medium-sized business owners, with all services also available a la carte. The company helps clients fill resource gaps by building teams complete with account management, specialists, and backup support, allowing clients to pay only for what they need.

Services are delivered both virtually and on-site at client business locations.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:02 Meet Gabrielle Mills of Sourced.
02:42 The Origin Story of Sourced.
06:27 Challenges and Growth in Business
13:31 Common Mistakes in Business Operations
19:48 AI Limitations in Accounting
20:26 Challenges in Business Growth
24:03 Importance of a Strong Back Office
27:25 Sourced’s Journey and Future Plans
31:17 Advice for Business Owners
36:03 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

April 28, 2025 by John Ray

North Fulton Business Radio

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

At the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Navigating Family Business Dynamics with EOS, with Jacqueline Jensen

April 28, 2025 by John Ray

Family Business Radio

Navigating Family Business Dynamics with EOS, with Jacqueline Jensen

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Navigating Family Business Dynamics with EOS, with Jacqueline Jensen (Family Business Radio, Episode 63)

In this episode of Family Business Radio, host Anthony Chen interviews Jacqueline Jensen from EOS Worldwide. Jacqueline shares her unique experiences growing up in an entrepreneurial family led by a Marine and her eventual involvement in the family business. She discusses her journey through education, working in sports tourism, and finally returning to the family business out of a sense of obligation. Jacqueline speaks about the challenges she faced, including burnout and the lack of a clear roadmap, which ultimately led her to EOS. The discussion explores her transition to working with EOS Worldwide, helping other family businesses implement structured operating systems. Touching on themes like clarity in roles, succession planning, and work-life balance, this episode offers valuable insights for anyone involved in a family business or contemplating joining one.

Anthony concludes the show with thoughts on prioritizing family over financial gains.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Jacqueline Jensen

Jacqueline Jensen grew up in an entrepreneurial family, where conversations around the dinner table often centered on business goals and growth ideas. After college, she joined the family business and was quickly placed in leadership roles—often learning by doing. At just 28, she became General Manager of a private country club, where she experienced firsthand the pressure, complexity, and emotional dynamics that come with leading in a family-run organization.

In 2019, after years of long hours and chasing results, Jacqueline discovered a business framework that brought clarity, alignment, and accountability to her team—and transformed the business. She now dedicates her work to helping other family business owners simplify operations, strengthen communication, and build healthy, scalable companies. As a Professional EOS Implementer®, she believes that with the right structure, family businesses can thrive for generations.

Website | LinkedIn

EOS Worldwide

EOS Worldwide helps entrepreneurial businesses—especially family-owned companies—get what they want from their business. Through a simple, practical, proven system, EOS provides the tools and structure to help leadership teams gain clarity, improve communication, and strengthen accountability. For family businesses navigating the complexity of shared roles, generational transitions, and personal relationships, EOS brings the clarity and alignment needed to grow a healthy, scalable company. With over 28,000 companies running on EOS, it’s a powerful system for families who want to preserve their legacy, empower their team, and lead with confidence.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:41 Jacqueline Jensen’s Entrepreneurial Background
02:11 Challenges and Lessons in Family Business
05:36 Discovering EOS and Its Impact
11:05 Implementing EOS in Family Businesses
18:01 Navigating Family Dynamics and Succession Planning
23:46 Discussing Family Business Succession
24:50 Generational Shifts in Family Business
27:15 Vision Traction Organizer: A Key Tool
30:29 Personal Reflections on Family Business
34:33 Understanding EOS and Ideal Clients
39:10 Client Success Stories and Organizational Clarity
41:40 Future Plans and Advice for Young Entrepreneurs

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of Family Business Radio can be found by following this link.

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management

April 28, 2025 by John Ray

Dental Business Radio

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management

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Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management (Dental Business Radio, Episode 58)

In this episode of Dental Business Radio, host Patrick O’Rourke talks with Teresa Duncan at the Insurance Extravaganza in Orlando, Florida. Teresa shares insights from her presentation on the importance of understanding the behind-the-scenes aspects of dental insurance, such as the Certificate of Coverage and premium pricing. They discuss common misconceptions about insurance, the complexities of customizing plans for employers, and the importance of detailed documentation to prevent issues with state boards and malpractice claims. Teresa emphasizes the need for dental managers and billing professionals to attend malpractice seminars and engage in continuing education to ensure compliance and protect their practices.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Teresa Duncan, Odyssey Management

Teresa Duncan is a distinguished speaker and writer with over 20 years of experience in healthcare, specializing in revenue protection, accounts receivable, insurance methods, and practice management systems. She has been honored with the Lifetime Achievement Award from the American Association of Dental Office Management, underscoring her commitment to continuing education and professional development in the dental industry.

As the author of “Moving Your Patients to Yes: Easy Insurance Conversations” and a regular contributor to the ADA’s CDT Companion Guide™, Teresa is a frequent voice in dental publications. She played a key role as a founding Trustee for the DALE Foundation, which focuses on auxiliary learning, and is actively involved in organizations such as Women in DSO and the National Association of Dental Plans. Her expertise is further recognized through her consulting work on the American Dental Association’s Guidelines for Practice Success™, and she is the host of two podcasts, “Nobody Told Me That!” and “Chew On This!”, which address coding and management topics for dental professionals.

Teresa’s leadership has been acknowledged by her inclusion as one of the Top 25 Women in Dentistry by Dental Products Report Magazine and her annual recognition as a Leader in Consulting by Dentistry Today. She holds a Master’s Degree in Healthcare Management from Marymount University, reflecting her deep academic and practical knowledge in the field

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Topics Discussed in this Episode

00:00 Introduction and Welcome to Dental Business Radio
00:12 Introduction to Teresa Duncan and Initial Impressions
00:31 Behind the Scenes of Insurance
01:12 Understanding Employer Group Coverage
02:08 The Importance of Certificate of Coverage
03:08 Customizing Insurance Plans
06:40 Malpractice Policies and Their Importance
11:23 Managing Risk and Compliance
13:06 Conclusion and Final Thoughts

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.