John Ray, Author at Business RadioX ® Page

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

April 23, 2025 by John Ray

North Fulton Business Radio

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

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Empowering Professional Presence, with Eileen Nebhut, Venus Rising (North Fulton Business Radio, Episode 864)

In this episode of North Fulton Business Radio, host John Ray interviews Eileen Nebhut, founder and CEO of Venus Rising, an image consulting firm. Eileen shares her journey from business school to starting her own company, leveraging her unique experiences and passion for helping individuals with their personal branding and executive presence. She discusses the importance of image in professional success, especially for executive women, and how Venus Rising uses a combination of technology and human-powered services to enhance clients’ confidence and ensure their personal and professional presentation aligns with their goals. The conversation also touches on the impacts of COVID-19 on personal branding, the company’s expansion into B2B services, and their future plans for working with young professionals and graduate students. Success stories highlight the transformative impact of Eileen’s work on her clients’ careers and personal confidence.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Eileen Nebhut, Venus Rising

Eileen Nebhut is an accomplished image consultant and the visionary founder of Venus Rising, an agency that helps high-performing executives align their personal image with their professional ambitions. With a dynamic career spanning over three decades, Eileen has navigated leadership roles in publishing, energy efficiency, and financial technology before channeling her wealth of expertise into entrepreneurship.

Throughout her corporate tenure, Eileen developed a nuanced understanding of how personal image impacts professional success. From consulting global teams to advising executives on presenting themselves with confidence, she became the go-to resource for colleagues and peers seeking guidance on personal style and branding. Her innate talent for visual storytelling and strategic problem-solving ultimately inspired her to launch Venus Rising.

Founded in 2022, Venus Rising builds on Eileen’s lifelong passion for empowering individuals through style. By combining her corporate acumen with her intuitive approach to personal branding, Eileen has transformed how executives perceive and project their image in high-stakes environments. Her work has been featured in publications like Simply Buckhead, Canvas Rebel, and Atlanta Trend, cementing Venus Rising as a leading name in executive image consulting.

Eileen holds an MBA and is certified in executive coaching, which allows her to guide clients through transformations that are both strategic and deeply personal. Her mission is simple: to give leaders the tools and confidence to make their image an asset, aligning their external presence with their internal brilliance.

Whether working with CEOs, CMOs, or entrepreneurs, Eileen empowers her clients to step into their full potential, creating an undeniable impact at every stage of their career.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:37 Meet Eileen Nebhut, Venus Rising
01:46 The Importance of Personal Branding
02:28 Eileen’s Journey and Inspiration
06:49 Impact of COVID on Personal Branding
10:55 Venus Rising’s Services and Clients
13:21 Challenges and Misconceptions in Image Consulting
18:49 Working with Young Professionals
26:25 Success Stories and Client Impact
30:25 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn

April 23, 2025 by John Ray

North Fulton Studio

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn

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Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130)

In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life’s Too Short for a Bad Business Partner. Specializing in corporate divorce, Bill shares his insights into managing and resolving conflicts in business partnerships. With over two decades of experience focused in this practice specialty, Bill discusses the emotional and financial impacts of bad business relationships, underlining the importance of having an exit strategy. He also addresses red flags in partnerships, the roles of emotions in business disputes, and the steps business owners can take to protect their interests. Bill emphasizes the significance of effective communication, understanding fiduciary duties, and recognizing the cost of inaction. Additionally, he touches on the complexities that service-based business owners face in partnerships and provides a practical guide for navigating these challenges.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Bill Piercy, Berman Fink Van Horn, and Author of Life’s Too Short for a Bad Business Partner

**Bill Piercy, Berman Fink Van Horn, P.C.**

Bill Piercy is a shareholder at Berman Fink Van Horn P.C. in Atlanta, Georgia, where he specializes in business litigation with a particular focus on resolving disputes among business partners, owners, and management within closely held companies. With more than two decades of experience in what is often referred to as the “corporate divorce” arena, Bill understands the complexities and challenges that arise from internal conflicts in business relationships. He works closely with business owners to bring about efficient and successful resolutions that allow clients to move past unproductive partnerships and focus on healthier, more productive business relationships.

Bill is the author of Life’s Too Short for a Bad Business Partner, a practical guide that helps business partners navigate the difficult process of ending unproductive business relationships and moving forward successfully. His approach combines hard work, candid advice, and strong advocacy, which has earned him a reputation for helping clients protect their interests while minimizing the disruption that disputes can cause to business operations and revenues.

Since 2012, Bill has been recognized as a Super Lawyer by Atlanta Magazine and Georgia Trend Magazine for his expertise in business litigation. He has also received the prestigious AV Preeminent rating from Martindale-Hubbell, which reflects the highest standards of legal ability and ethical conduct. Additionally, he has been named one of Georgia’s Legal Elite by Georgia Trend Magazine and has been included in The Best Lawyers in America since 2015.

Bill’s practice primarily involves business litigation, including partnership disputes, non-compete agreements, and trade secret cases, and he has successfully represented clients in thousands of disputes, achieving favorable outcomes through jury verdicts, summary judgments, and settlements. He is actively involved in professional organizations such as the Atlanta Bar Association and the American Bar Association’s Business Litigation Section. Beyond his legal work, Bill participates in community and leadership programs, including Leadership DeKalb, and is a member of the National Eagle Scout Association.

Known for his tenacity, creativity, and ethical approach, Bill Piercy is widely respected within Georgia’s legal community as a leading advocate for business owners navigating complex disputes.

Firm Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
01:27 Bill Piercy’s Journey into Business Law
02:20 The Reality of Business Partnerships
03:32 Importance of Exit Strategies
06:25 Challenges for Service Providers
10:29 Recognizing Red Flags in Partnerships
19:40 Fiduciary Duties and Minority Rights
23:43 Emotions in Business Breakups
26:34 Defining and Protecting Business Value
29:59 Unlocking Value Through Breakups
32:13 The Cost of Inaction
33:10 Endure, End, or Fix: Choices in Business Relationships
33:55 Sunk Cost Fallacy in Business
37:05 When to Involve Legal Counsel
48:06 Role of Service Providers in Business Disputes
55:48 Concluding Thoughts and Contact Information

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

April 22, 2025 by John Ray

North Fulton Business Radio

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their entrance into home healthcare in the Atlanta metropolitan area. Stephen shares his personal backstory, the passion behind his work, and the challenges faced in healthcare staffing. Additionally, he highlights key differentiators of OPA Health Group, including their rigorous recruitment process and exceptional internal team, along with valuable advice for those seeking home healthcare services. The episode underscores the importance of reliability and compassionate care within the healthcare industry.

Stephen Deason, Founder and CEO, OPA Health Group

Stephen Deason

Stephen Deason is the Founder and Chief Executive Officer of The OPARASA Group, which includes OPA Staffing and OPA Home Care under its umbrella. Based in Roswell, Georgia, Deason brings over 30 years of experience in building and managing healthcare and technology companies. He is recognized as an entrepreneur, author, public speaker, consultant, professor, and recovery advocate. Deason’s leadership is marked by a commitment to social enterprise, specifically helping individuals in recovery build personal and economic worth by leveraging business opportunities and workforce training.

Deason’s academic background is extensive. He holds a Bachelor of Science in Mathematics from the University of Alabama at Birmingham, an MBA and an MSc in Accounting from Emory University, and he is ABD (all but dissertation) for a PhD in Business from Emory University’s Laney Graduate School. He is also a graduate of the Johns Hopkins CityLabs program and has pursued additional graduate studies at Johns Hopkins University.

Before founding The OPARASA Group, Deason served as CEO of GRYYT, a socially conscious MarTech firm, and held C-level positions with several other technology companies. He is an active volunteer, serving on multiple nonprofit boards and advisory boards for startup technology and telecommunications firms. Deason is also a frequent public speaker on topics such as leadership and recovery, and he has authored two books and multiple academic papers.

OPA Health Group

OPA Health Group serves as the parent organization for both OPA Staffing and OPA Home Care, providing strategic oversight and ensuring that both divisions uphold the group’s commitment to high-quality healthcare services. The two entities, while operating under the same corporate umbrella, maintain distinct operational focuses and service models, each tailored to meet specific needs within the healthcare sector.

OPA Staffing is dedicated to recruiting and placing highly qualified healthcare professionals in medical facilities across multiple states, including Alabama, Maine, North Carolina, South Carolina, Florida, Massachusetts, Pennsylvania, Georgia, Mississippi, and Texas. The division specializes in sourcing clinical and administrative staff such as registered nurses, licensed practical nurses, certified nurse assistants, nurse practitioners, physician assistants, therapists, and laboratory professionals. OPA Staffing is recognized for its rigorous hiring standards, ensuring that all candidates meet or exceed Joint Commission Accreditation Standards and Department of Health Regulations. The division operates out of its headquarters at 9755 Dogwood Road, Suite 320, Roswell, Georgia, and is distinguished by its collaborative partnerships with healthcare facilities and its commitment to open communication and quality assurance. OPA Staffing has also earned The Joint Commission’s Gold Seal of Approval, reflecting its dedication to excellence in healthcare staffing.

OPA Home Care, on the other hand, focuses on providing in-home care and support for seniors and individuals who require assistance with daily living activities. Its services encompass personal care, companionship, medication management, transportation, meal preparation, and specialized care for couples or those recovering from illness or surgery. OPA Home Care primarily serves counties within Georgia, including Cherokee, Cobb, Dawson, DeKalb, Forsyth, Fulton, Gilmer, Gwinnett, Hall, Lumpkin, Monroe, and Pickens. Like OPA Staffing, OPA Home Care is headquartered at 9755 Dogwood Road, Suite 320, Roswell, Georgia. The division employs a large team of credentialed caregivers, certified nursing assistants, and nurses, offering customized care plans tailored to the unique needs and budgets of each client. Clients benefit from reliable backup care, 24/7 support, and a strong track record of service, as evidenced by the division’s support of more than 112 active facilities in Georgia over the past five years.

Both OPA Staffing and OPA Home Care operate in close coordination under the leadership and operational infrastructure provided by OPA Health Group. Although each division maintains its own specialized teams and service offerings, they share a unified mission, organizational standards, and a commitment to client-focused care. This integrated approach allows OPA Health Group to deliver comprehensive healthcare solutions, both in clinical settings and in the homes of those who need personalized support.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Stephen Deason of OPA Health Group
01:44 OPA Health Group: Services and Expansion
02:49 Stephen’s Personal Journey and Passion for Healthcare
03:39 Challenges and Evolution in Healthcare Staffing
05:25 Impact of COVID-19 on Healthcare Staffing
06:30 Transition to Home Care Services
07:20 Operational Insights and Business Philosophy
12:09 Navigating Multi-State Operations
14:22 Home Healthcare: Differentiators and Client Success Stories
23:08 Conclusion and Contact Information
25:11 Host’s Final Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Finding Financial Happiness as a Couple, with Anthony Chen, Host of Family Business Radio

April 21, 2025 by John Ray

Family Business Radio

Finding Financial Happiness as a Couple, with Anthony Chen, Host of Family Business Radio

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Finding Financial Happiness as a Couple, with Anthony Chen, Host of Family Business Radio

In this commentary from a recent Family Business Radio episode, host Anthony Chen underscores that beyond monetary concerns, understanding what constitutes happiness for couples is crucial.

Anthony’s commentary was taken from this episode of Family Business Radio. Family Business Radio is underwritten by Anthony Chen with Lighthouse Financial Network.

Transcript

Now it was closing out the show as a kind of our regular listeners, a segment called Anthony’s Financial Take, as you all hear of setting boundaries, having communication in a family business being the key hallmark of being able to have a successful or a little contentious working relationship.

Not so much different in the financial world, especially as I’m working with families. The conversation or attention sometimes comes around, especially when money subject matters coming to mind. The biggest question isn’t so much what is the dollar amount? What is not just only the monthly budget or what is the retirement number look like?

But more so, what is happiness for us as a couple? And for our listeners my question revolves around a lot of purpose and kind of drawing back to the origin of the story. What got us together? And let’s not forget that. So that when we do chart a course, whether it’s for retirement planning or succession planning for the family business, we can always go back to that North Star, and that’s a little bit closing out from Anthony here.

Thank you for listening in to Family Business Radio.

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of Family Business Radio can be found by following this link.

Empowering Young Girls in Golf, with Emmy Martin, Played With Heart

April 17, 2025 by John Ray

North Fulton Business Radio

Empowering Young Girls in Golf, with Emmy Martin, Played With Heart

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Empowering Young Girls in Golf, with Emmy Martin, Played With Heart (North Fulton Business Radio, Episode 862)

In this episode of North Fulton Business Radio, host John Ray speaks with Emmy Martin, Founder and President of Played With Heart. Despite facing barriers growing up, Emmy’s passion for golf led her to start this non-profit organization dedicated to introducing girls aged four to ten to golf in a fun and girl-friendly environment. Emmy discusses the unique aspects of her program, including the emphasis on community, team camaraderie, and mentorship from female college and professional golfers. She also highlights the benefits of golf for young girls, both on and off the course. Listeners will gain insights into how the program operates, its growth, and the positive impact it’s having on young participants.

Emmy Martin, Founder and President, Played with Heart

Emmy Martin, Played with Heart — **Emmy Martin, Founder and President, Played with Heart**

Emmy Martin is a former collegiate and professional golfer who has dedicated her career to empowering young female athletes through golf. Growing up in Florida, Emmy initially pursued gymnastics but transitioned to golf at the age of 12. She went on to play at Texas Christian University (TCU), where she distinguished herself as a top competitor and set school records. After college, Emmy competed professionally on the Epson Tour, gaining valuable experience and insight into the sport at a high level.

Driven by a passion to give back and inspire the next generation, Emmy founded Played with Heart Inc., a nonprofit organization focused on making golf accessible and exciting for girls. Starting with sending care packages of golf apparel to young players, she has expanded her mission to include mentorship and leadership development.

Emmy currently serves as the Women’s Golf Ambassador at The Golf Club of Georgia and Horseshoe Bend Country Club, where she leads programs designed to foster confidence, community, and lifelong skills through golf. Her vision is to change the narrative around women’s golf and ensure every girl has the opportunity to experience the joy and empowerment the game can bring.

Played with Heart

Played with Heart Inc. is a 501(c)(3) nonprofit organization focused on inspiring and empowering the next generation of female golfers. Its mission is to provide young girls with engaging and accessible opportunities to learn and excel in golf while also highlighting the sport’s broader values of community, mentorship, empowerment, and camaraderie.

The organization’s flagship initiative, the Played with Heart Golf Girls League, introduces girls to golf in a fun, girl-friendly environment and nurtures a supportive community where participants can learn and grow together. The league is led by female professional golfers and college players who serve as mentors and role models, emphasizing leadership and personal development.

Played with Heart is based at The Golf Club of Georgia, a premier private club in Atlanta, which supports the organization’s mission and provides top-tier facilities for its programs.

Website | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Meet Emmy Martin, Founder of Played with Heart
01:58 The Journey to Golf: Emmy’s Story
03:28 The Mission of Played with Heart
06:17 Program Details and Structure
10:18 Expanding the Program
11:00 The Benefits of Golf for Girls
12:35 How to Get Involved
15:46 Conclusion and Final Thoughts
16:12 Host’s Closing Remarks

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Meg Rentschler’s Journey from Therapist to Executive Coaching

April 16, 2025 by John Ray

North Fulton Studio

Meg Rentschler's Journey from Therapist to Executive Coaching

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Meg Rentschler’s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129)

In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful executive coach, as well as working with other coaches. She discusses the circumstances surrounding her daring decision to abandon her role as a therapist in insurance provider panels and fully commit to coaching, along with the challenges and strategies she used to make this transition. Meg offers insights on the challenging identity shift required when transitioning careers, practical advice on managing client relationships effectively, staying true to one’s service mission, and the importance of clarity in professional identity and value proposition. She and John discuss creating value-based packages rather than hourly rates, strategies for coaches to confidently price their services, and the importance of avoiding poor-fit clients despite business pressures.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Meg Rentschler

Meg Rentschler is an Executive and Leadership Coach renowned for her commitment to helping management teams and organizations maximize individual and collective potential through tailored coaching and team-building programs. With over two decades of experience as a psychotherapist and business owner, Meg brings a profound understanding of human behavior, workplace dynamics, and the impact of stress on performance. Her approach is rooted in solution-focused methodologies, guiding leaders and teams to identify goals, leverage strengths, and address challenges to achieve meaningful business outcomes.

Meg holds a Master of Social Work from the University of Michigan, a Bachelor of Science from Michigan State University, and a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas. She is a Professional Certified Coach through the International Coaching Federation and is skilled in utilizing a range of assessment tools, including emotional intelligence instruments and the Winslow assessment for employee and executive development. Her expertise spans industries such as transportation, technology, finance, healthcare, and services, with clients including American Airlines, Aetna Healthcare, and Bell Helicopter.

In addition to her coaching practice, Meg serves on the faculty at the University of Texas at Dallas, teaching in the Graduate Program for Executive and Professional Coaching. She is also a Certified Critical Incident Responder, having supported organizations through more than 200 workplace crises since 1992.

Meg is the creator and host of the STaR Coach Show, a weekly podcast dedicated to providing strategies, tools, and resources for coaches and leaders. Through over 430 episodes, she has built a platform that educates and inspires listeners about the transformative impact of coaching, featuring expert guests and practical insights for professional growth. Her passion for empowering others and fostering healthy, productive work environments is evident in her work as a coach, educator, and podcast host.

Website | LinkedIn | STaR Coach Show Website and Podcast Episodes

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Price and Value Journey
00:47 Meg Rentschler’s Journey from Therapy to Coaching
02:28 Early Influences and Career Beginnings
06:19 Transition to Executive Coaching
07:55 Coaching Philosophy and Approach
11:07 Challenges and Lessons in Transition
24:52 Advice for New Coaches
30:47 Common Struggles for New Coaches
31:41 The Journey of Pricing in Coaching
32:15 Transitioning from Therapy to Coaching
33:31 Building Experience and Finding Your Niche
35:55 Shifting to Package-Based Pricing
40:41 Offering Tiered Services for Coaches
43:14 Understanding Client Value vs. Self-Worth
45:56 The Importance of Saying No to Poor Fit Clients
47:19 Balancing Business Needs with Client Fit
53:27 Capturing Wisdom and Learning from Experience
54:54 Conclusion and Contact Information

About The Price and Value Journey Podcast

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at a price that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably satisfied with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

John Ray hosts the show, and he produces the show in conjunction with North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can also find the series on all major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry.There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Embracing Transitions with Courage and Vision, with Patricia Leonard

April 9, 2025 by John Ray

Hello, Self . . .

Embracing Transitions with Courage and Vision, with Patricia Leonard

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Embracing Transitions with Courage and Vision, with Patricia Leonard (Hello, Self… Episode 66)

In this special farewell episode of the Hello Self Podcast, host Patricia Leonard announced a pause on the podcast as she embarks on a new phase of her life with courage. Patricia reflected on her personal evolution and the need for change, sharing insights from her books and experiences.

She discussed the importance of self-awareness, stepping out of complacency, and taking bold steps toward new beginnings. Patricia also emphasized the role of artistic expression and creative approaches in personal and societal transformation. This episode served as a heartfelt thank you to her listeners and a call to embrace life’s transitions with courage and vision.

Thank you for being a part of the Hello, Self… community! Stay in touch with Patricia on social media and her website to find out what comes next.

Hello, Self… is presented by Patricia Leonard & Associates and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

Find the video version of this podcast on YouTube here.

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN. She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist. Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language. Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development. Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order! Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

From Corporate to Calling: The Career Transition Blueprint with Rory Verrett

April 9, 2025 by John Ray

North Fulton Studio

From Corporate to Calling: The Career Transition Blueprint with Rory Verrett

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From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128)

What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The Career Transition Blueprint, a thoughtful and empowering framework for professionals ready to step into their next chapter. Rory and host John Ray explore the emotional and practical shifts that come with reinvention, including how early influences and personal values shape our sense of purpose. Whether you’re seeking greater fulfillment, navigating a crossroads, or simply wondering what’s next, this conversation offers the clarity and encouragement to help you move forward with confidence.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Rory Verrett

Rory Verrett is an executive coach, leadership advisor, entrepreneur, and executive recruiter who helps high performers and high-potential professionals navigate pivotal career transitions with clarity, courage, and purpose. His career spans public policy, executive search, entrepreneurship, and leadership development, including roles as a lobbyist and in the NFL.

He is the founder of Protégé Search and host of the Protégé Podcast, where he explores the stories and strategies of diverse leaders. Rory is also the creator of The Career Transition Blueprint, an online academy designed to help professionals align their values, skills, and financial goals, especially in the wake of a layoff or major career disruption.

Rory, now based in Portugal, continues his global work coaching, guiding professionals to rediscover meaning in their work and boldly pursue their next chapter.

LinkedIn | Protégé Search website | Protégé Leadership Academy website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:07 Rory Verrett’s Career Journey
02:02 Executive Search and Protégé Search
03:27 The Career Transition Blueprint
03:57 Identifying Career Markers
08:01 Influence of Background and Environment
12:51 Lessons from the NFL
16:54 Broadening Career Perspectives
19:10 Self-Awareness in Career Transitions
25:49 Aligning Values, Skills, and Income
30:01 The Morning Motivation for Entrepreneurs
31:01 Assessing Risk in Entrepreneurship vs. Corporate
31:54 The Importance of Company Culture
33:05 Control and Stability in Entrepreneurship
36:00 Defining Joy and Impact in Your Career
40:46 Mindset Shifts for Corporate to Entrepreneurship Transition
44:28 Introducing The Career Transition Blueprint
48:06 Final Thoughts and Contact Information

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry.There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Cultivating Future Leaders, with Randy Hain, Author of Practical Virtue

April 7, 2025 by John Ray

North Fulton Business Radio

Cultivating Future Leaders, with Randy Hain, Author of Practical Virtue

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Cultivating Future Leaders, with Randy Hain, Author of Practical Virtue (North Fulton Business Radio, Episode 861)

In this engaging episode of North Fulton Business Radio, host John Ray welcomes back executive coach and prolific author Randy Hain to discuss his newest book, Practical Virtue: An Actionable Guide to Help You Become a Leader Worth Following. Aimed at Gen Z and early-career professionals, the book serves as a resource for building essential leadership skills and virtues. Randy emphasizes the importance of mentorship, encouraging senior professionals to invest in the younger generation by sharing their own experiences and wisdom. The conversation covers key virtues like accountability, generosity, hard work, candor, and humility, offering practical tips and stories. Randy also introduces the “One Plus Three” project, urging mentors to guide three young professionals through the book. The episode calls for a collective effort to prepare future leaders by modeling and teaching virtuous leadership.

Randy Hain, Author of Practical Virtue: An Actionable Guide to Help You Become a Leader Worth Following

Randy Hain is the founder and president of Serviam Partners and the co-founder of the Leadership Foundry.

With a successful 30+ year career in senior leadership roles, corporate talent and executive search, Randy is a sought-after executive coach for senior leaders at some of the best-known companies in the U.S. and globally who are seeking candid and expert guidance on how to overcome obstacles to their success or develop new leadership skills.

Randy is a husband, father, and active community leader and serves on the boards of the causes he cares about most. Randy has earned a reputation as a creative business partner and generous thought leader through his books, articles and speaking engagements.

Randy is the award-winning author of 12 books, including the newly released Becoming a More Thoughtful Leader, and a past guest of North Fulton Business Radio.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:29 Introducing Randy Hain and His New Book, Practical Virtue
02:16 The Importance of Mentoring Gen Z
07:31 Book Structure and Virtues
09:56 Deep Dive into Key Virtues
17:58 The Power of Encouragement
18:27 Understanding Candor
21:38 The Importance of Humility
23:23 Destigmatizing Mentorship
24:42 The “One Plus Three” Project
27:38 Call to Action for Mentors
32:49 Conclusion and Final Thoughts

About North Fulton Business Radio and host John Ray

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.