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Gregg Burkhalter, “The LinkedIn Guy”

August 18, 2021 by John Ray

Gregg Burkhalter
North Fulton Business Radio
Gregg Burkhalter, "The LinkedIn Guy"
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Gregg Burkhalter

Gregg Burkhalter, “The LinkedIn Guy” (North Fulton Business Radio, Episode 379)

Gregg Burkhalter, “The LinkedIn Guy,” joined host John Ray to address recent developments in LinkedIn which users need to know, including why hashtags have become so important, new video meeting functionality, and more. Gregg also discussed his increased work with corporations and universities across the United States and internationally. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Gregg Burkhalter, Personal Branding, LinkedIn Training, Speaker

Gregg Burkhalter
Gregg Burkhalter, Personal Branding, LinkedIn Training, Speaker
It is very important to have a strong personal brand. Companies understand that their employees’ brand contributes largely to the company’s success.

Everyone has a personal brand. Your brand is built one of two ways: 1) By default: do nothing and you have to settle for how it turns out, or 2) By design: if you consistently focus on developing and building your brand, you can help shape the outcome.

LinkedIn has over 770 million users and is the digital home of your personal brand. LinkedIn is also a great place to build relationships and grow your professional network.

When you set up your LinkedIn profile, you’re defining what you’d like your brand to be. It is not your personal brand until others believe it. 

Gregg Burkhalter is a recognized authority on personal branding and LinkedIn. He has helped countless professionals in the U.S. and around the world define and grow their personal brand using LinkedIn.

Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations, and webinars.

Website | LinkedIn

Questions and Topics in This Interview

  • It’s been a while since you’ve been in the studio. How is everything in your world and in the world of LinkedIn?
  • You appear to be doing a lot more corporate and collegiate LinkedIn training sessions these days. Why is this?
  •  Should we be using hashtags? If so, how, where, and how many?
  • In addition to hashtags, what other new LinkedIn features do we need to know about?
  • As LinkedIn has evolved, has your daily strategy changed along the way?
  • What would you say is the biggest mistake people make on LinkedIn?
  • So what should folks be doing on LinkedIn?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: gregg burkhalter, How to use hashtags on LinkedIn, John Ray, LinkedIn, LinkedIn training, North Fulton Business Radio, personal branding, Personal Branding Coach, personal branding coaching, the linkedin guy

Chandria Harris, HireCultures

August 17, 2021 by John Ray

HireCultures
Nashville Business Radio
Chandria Harris, HireCultures
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HireCultures

Chandria Harris, HireCultures (Nashville Business Radio, Episode 28)

Being a first-generation college graduate, Chandria Harris worked her way through school and learned her lessons the hard way. She turned her experience into her new book, The Not So Buttoned-Up Approach. Chandria joined host John Ray to discuss her journey, her book, and how her work at HireCultures has evolved into executive coaching for CEOs and corporate leaders who want to successfully hire and lead a more diverse team. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.

HireCultures

HireCultures is a professional development firm that provides exceptional recommendations and best practices to recruit, retain and develop employees.

They assist manufacturing companies by providing consulting, inclusion training, recruiting, and more. People want to belong at work. Leaders want to keep employees. HireCultures makes both possible.

Since 2016, HireCultures has developed 15,000 students, staffed over 150 companies, and coached over 50 executives.

Company website | LinkedIn

Chandria Harris, CEO/Principal Consultant, HireCultures

HireCultures
Chandria Harris, CEO/Principal, HIreCultures

Chandria Harris is a Global Career Development Consultant and Certified Career Services Provider who has served in human resources at Fortune 500 companies and in higher education.

Chandria has proven experience in leading people strategy, organizational design and diversity initiatives that drive impactful results. Admired for developing professionals of color and coaching mid-level managers to executive status, Chandria is a trusted Career and Human Resource professional with an exceptional history of success facilitating leadership training in higher education and health care organizations.

Prior to launching her consulting firm, Chandria served as a Program Manager for Executive Leadership within a fortune 500 company in which she oversaw executive training for Chief Executive Officers and Chief Operation Officers. She facilitated an international training event with CEOS attending from the UK and 20 US states. She also served as a Performance Coach for recent graduates entering the workforce and was recognized for helping over 300 students land business professional internships.

Chandria has a Masters’s degree from The University of West Alabama, a Bachelors Degree in Social Science from Mississippi University from Women, and an Associates Degree from Meridian Community College. She holds certifications: Global Career Development, Career Services Provider, and Certified Professional Resume Writer.

Chandra has also just published her new book, The Not So Buttoned-Up Approach.

LinkedIn | Instagram

Questions and Topics in This Interview

  • Chandria’s new book for recent graduates  The Not So Buttoned-Up Approach
  • HireCultures and how we support companies with recruiting and retaining professionals of color
  • Chandria transition from career development to executive coaching
  • How organizations can embrace the gig economy to attract young professionals

Nashville Business Radio is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®.  You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Tagged With: Chandria Harris, diversity and inclusion, executive coaching, HireCultures, inclusion coaching, The Not So Buttoned-Up Approach

Daryl and April Watkins, Studio Figura ATL

August 17, 2021 by John Ray

Studio Figura ATL
North Fulton Business Radio
Daryl and April Watkins, Studio Figura ATL
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Studio Figura ATL

Daryl and April Watkins, Studio Figura ATL (North Fulton Business Radio, Episode 378)

Studio Figura ATL, just recently opened in Alpharetta by Daryl and April Watkins, offers body shaping, body sculpting, fitness, and wellness services. Daryl and April joined host John Ray to cover all the services and holistic wellness products they offer to help women (and men!) feel and look their best, achieving the healthy body they thought was impossible. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Studio Figura ATL

Studio Figura ATL is a professional body shaping studio providing amazing transformations using patented technology, innovative devices, modern treatments, & efficient techniques.

Bolstering an extraordinary, unique, and feminine atmosphere, our professional and qualified staff offers the highest quality services to help women fulfill their dreams of a beautiful body and a great frame of mind.

Each of their clients is treated individually and receives a comprehensive recipe for achieving her goal.

They are proud to serve guests in Atlanta Metro Communities.

Company website | Facebook | Instagram | Twitter  | LinkedIn

Daryl and April Watkins, Owners, Studio Figura ATL

Studio Figura ATL
Daryl and April Watkins, Owners, Studio Figura ATL

Daryl and April Watkins are the husband-and-wife team at the helm of Studio Figura ATL. Daryl and April’s entrepreneurial roots developed after they met at the business school where they both received their MBAs. They started a successful sports marketing agency while in school and since then have made entrepreneurship and diversification a focus.

April Watkins has had a unique career of starting, improving, and growing businesses for corporate and non-corporate entities. She intimately knows the challenges of juggling the demands of business goals, operations management, human capital, and ever-changing environments and works to synthesize, simplify, and problem-solve with clients.

Daryl Watkins has spent his career in consulting, leading transformation initiatives, and advancing businesses operations maturity to enable growth and achieve competitive advantage through optimizing business value. He has an exceptional track record of building key relationships, winning new accounts, and client loyalty.

The extended and growing team of the Studio Figura ATL has extensive experience in marketing, consulting, engineering, broadcasting, advertising, journalism, social media, digital platforms, project management, human capital, operations, strategic sourcing, and community relations. Our vision for this concept is to help others make positive changes in their lives by focusing on their nutrition, fitness, wellness, and beauty.

Showing them a way to fit in self-care with minimal effort in a welcoming, private, judgement-free environment by providing an affordable array of treatments and programs. Their goal is to expand and open more locations of SFATL. They believe in servant and situational leadership and thus strive to establish rapport with fellow colleagues in a way that fosters understanding and open communication.

 

Questions and Topics in This Interview

  • What drew your interest to this business and concept?
  • When did you first open?
  • What services do you offer?
  • Describe the process to get started.
  • Who is your target audience for these services?
  • Are there any side effects?
  • Why are these treatments good for you?
  • How long does it take to see results?
  • This seems to be more than just aesthetics. How so?
  • Do you track and monitor your client’s progress?
  • Do you allow walk-ins or do you have to have an appointment?
  • Are men allowed to receive services as well?
  • Do you offer products as well?
  • What can someone expect after a treatment?
  • Where are you located?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: April Watkins, Body shaping, Daryl Watkins, John Ray, North Fulton Business Radio, safe and effective weight loss, Studio Figura ATL, Weight Loss

Gloria Russell, Russell Resources LLC

August 16, 2021 by John Ray

Russell Resources
Minneapolis St. Paul Business Radio
Gloria Russell, Russell Resources LLC
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Russell Resources

Gloria Russell, Russell Resources LLC (Minneapolis-St. Paul Business Radio, Episode 17)

More than just a copywriter, Gloria Russell of Russell Resources brings wide-ranging corporate experience to the table as she helps her B2B services clients clarify their target customers and shift their marketing point of view toward customer-centric and solutions-driven. Gloria and host John Ray covered these topics, characteristics of a successful web site, success stories, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Russell Resources LLC

Gloria Russell knows that your clients—present and future—are ready to hear how you can help them and why you are exactly what they’ve been searching for to fill those gaps that are haunting them or holding them back. These wonderful people need your services, and you are meant to serve them.

Working together, Gloria and you will get clear on who you serve best and create a plan to speak to them. With clarity in the message, they’ll clearly understand that you and your company are exactly what they need to solve their problems and achieve their vision for the future. As you serve others in this way, you help reduce their stress by giving them peace of mind with honest solutions—and they’ll love you for it.

Gloria makes things easier on you, too, with a process and a plan to create and edit powerful, written content for your website: web pages, landing pages, case studies, bios, articles, blogs, e-books, workshops, and promotional marketing campaigns. These will all make it easier for your ideal clients to find you, hear your reassuring message and be excited to work with you.

You’ll find that our Gloria’s programs meet you where you are and help you on the path to where you’d like to be. Everyone is at different stages of progress on the journey to greater success. Russell Resources is ready to help you move more quickly from your current stage toward your growth goals. With compelling content, you’re set to attract more of your ideal clients and enhance your exposure.

Company website | LinkedIn | Instagram

Gloria Russell, Founder, Russell Resources LLC

Russell Resources
Gloria Russell, Founder, Russell Resources LLC

Eight years ago, Gloria Russell launched Russell Resources LLC to help small business owners upgrade their marketing strategy and website copywriting. She works with service-based businesses to gain clarity on their preferred markets, ideal clients, and services that provide in-demand solutions. Her compelling content enhances visibility, credibility, and marketability by sending the right message to the right audience.

After a lengthy corporate career in the metro, Gloria now enjoys working with clients across the country from her office in west-central Minnesota where she lives closer to family. And, she treasures all those special times with her children and grandchildren who live out of state. Her son, Ryan, and family live in Virginia, and Michigan is home to her daughter, Odessa, and family.

When time allows, Gloria enjoys travel, reading, Fast and Furious movies, home improvement projects and the cheery sound of birds chirping.

LinkedIn

Questions and Topics in this Interview

  • Why did you leave the corporate arena and start your own business?
  • What types of businesses do you serve?
  • Which primary services do you provide for these service-based businesses?
  • What are the biggest struggles for these companies with their marketing content?
  • Can you give us some examples of results have they received?
  • Any particular insights they have gained while working with you?
  • How has networking helped you in your business?
  • What’s the best way for business owners to reach out to you?

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® .  You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Tagged With: B2B services, copywriting, Gloria Russell, messaging, Minneapolis St Paul Business Radio, Russell Resources

Loren Schmerler, Bottom Line Management

August 16, 2021 by John Ray

Bottom Line Management
North Fulton Business Radio
Loren Schmerler, Bottom Line Management
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Bottom Line Management

Loren Schmerler, Bottom Line Management (North Fulton Business Radio, Episode 377)

In a conversation with host John Ray, veteran business broker Loren Schmerler of Bottom Line Management detailed many of the preparations and good business practices which create the conditions for a successful sale.  Loren also discussed common mistakes sellers make, why a seller needs to take on a buyer’s mindset, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Bottom Line Management, Inc.

Bottom Line Management, Inc. was established in September of 1987 as a Business Brokerage/Business Intermediary(M&A) Organization with an extensive background in Business Consulting Services. Their primary focus is to help Business Owners sell their Businesses for the highest price with the most favorable terms. Additionally, the firm assists qualified Buyers in their efforts to explore acquisition opportunities that closely match their skill sets.Bottom Line Management

The firm offers an Opinion of Value service that helps Business Owners understand the “street value” of their businesses. Additionally, the firm offers a Buyer’s Program where Clients pay an initial Retainer that is credited against its fee on the day of closing. This service has been extremely well received over the years because Buyers no longer feel alone during their search process. There is never a fee for a free initial consultation.

The firm is licensed in Georgia and can sell businesses anywhere in the United States either alone or through co-brokerage. Dozens of glowing testimonial letters can be found on the firm’s BOTLINE.COM website. Also, there are two YouTube videos that assist both Sellers and Buyers during their respective efforts.

Bottom Line Management, Inc. is known for its altruistic pro bono services when Clients are in need of expert representation when they lack the economic resources for Retainers or Listing Fees.

Company website | LinkedIn | Facebook

Loren Schmerler, Founder and President, Bottom Line Management

Bottom Line Management
Loren Schmerler, Founder and President, Bottom Line Management

Loren Marc Schmerler is President and Founder of Bottom Line Management, Inc., an Atlanta-based business brokerage and consulting firm. A Summa Cum Laude graduate of the prestigious Boston University School of Management and recipient of the Harold C. Case Scholarship for Academic Excellence, he holds an MBA with Honors from Georgia State University. Prior to entering the business brokerage and consulting field, he served as Chief Financial Officer or Controller for several firms ranging from start-up to Fortune 500 subsidiary.

Mr. Schmerler is a Certified Professional Consultant with experience in over 200 industries and types of businesses and has helped thousands of business owners in his career. He was a 1998 national business seminar presenter for STAPLES, the world’s largest office products chain. Loren was INC. Magazine’s Cash Flow and Negotiation expert for INC. World EXPOs in 1994 and a speaker for that publication’s “Growing the Company” conference in 1991 and 1992.

His workshops and seminars have been offered by more than two dozen colleges, universities, organizations and municipalities including: Entrepreneur Magazine, BellSouth, IBM, John Hancock Mutual Life Insurance Company, Manulife Financial, Virginia Power, Ohio Bell, Ameritech, Builder Magazine, International Association for Financial Planning, Small Business Administration, Atlanta Chamber of Commerce, City of Atlanta, Dekalb County Board of Education, Private Industry Council of Georgia, University of Tennessee, University of Kentucky, Emory University, Kennesaw State University, University of Georgia, University of Miami, Miami-Dade Community College, Oglethorpe University, and Florida International University.

As the former business advice columnist for Wal-Mart’s Sam’s Club, more than 20 million business owners have read his advice. Mr. Schmerler has been broadcast over more than 50 radio stations, and he was selected by the Small Business Administration to conduct “austerity survival” workshops for communities hardest hit by the Persian Gulf War.

Bottom Line Management’s federally registered slogan, “Your Bottom Line Is Our Foremost Concern”, reinforces its constant desire to put the client’s best interests ahead of its own. The firm has saved its clients millions of dollars by showing them how to “work smarter” and use their resources more effectively and efficiently to maximize the value of their businesses when they are ready to exit. Mr. Schmerler is a member of the Georgia Association of Business Brokers (GABB) and International Business Brokers Association (IBBA). The firm also offers a “Buyer’s Broker Program” to assist qualified buyers in their search for business acquisition opportunities.

LinkedIn

Questions and Topics in This Interview

  • What must a Business Owner do to prepare their Business for sale?
  • When is the best time to list a Business for sale?
  • What should a Business Buyer do before commencing a search for a prospective acquisition?
  • How does one determine what a Business is truly worth?
  • How does the SBA or a SBA Preferred Lender determine how large a loan they can comfortably approve?
  • Can you please discuss the very sensitive topic of “skimming” where not all monetary or non-monetary transactions are recorded “on the books” of the legal entity?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bottom Line Management, business broker, business brokerage, business valuation, John Ray, Loren Schmerler, North Fulton Business Radio

Andy Kalajian of Fort Leadership, Dixie McCurley with Cherry Bekaert, Tanya Osensky of Osensky Law LLC

August 16, 2021 by John Ray

Family Business Radio
Family Business Radio
Andy Kalajian of Fort Leadership, Dixie McCurley with Cherry Bekaert, Tanya Osensky of Osensky Law LLC
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Andy Kalajian of Fort Leadership, Dixie McCurley with Cherry Bekaert,  and Tanya Osensky of Osensky Law LLC (Family Business Radio, Episode 23)

Legal, accounting, and executive leadership development may be something business owners consider doing themselves, but host Anthony Chen’s guests on this Family Business Radio episode discuss when its time to get professional support to deliver faster and more reliable results. Andy Kalajian with Fort Leadership discussed how mindset impacts the success of a business, Dixie McCurley talked about the need for proactive expert accounting, and attorney Tanya Osensky discussed how properly written contracts are necessary for any business. Finally, Anthony offers some advice about when to bring in an outside perspective. Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Andy Kalajian, Founder and President, Fort Leadership and Sales Consulting, LLC

Andy Kalajian, Founder and President, Fort Leadership and Sales Consulting, LLC

Fort Leadership and Sales Consulting, LLC is a Professional and Personal Development company that creates healthy corporate cultures by developing the personal and professional leadership capacity of the person. Fort Leadership and Sales Consulting, LLC believes that a healthy Corporate Culture benefits the business leader and the employee alike, and it enhances the customer experience.

The culture on the inside of a company is what the customer experiences on the outside of the company. That is the customer experience. But if this is true, why do so many employees feel that their corporate culture is not where it needs to be? Why do some employees describe their corporate culture as dysfunctional or even toxic? How does this dysfunction impact the customer experience? Furthermore, why do some business leaders when asked “how many employees work for you?” respond by saying, “about 1/2”!
Demographic studies indicate that in 5 years up to 75% of the employees will be millennials. That means that for a business leader to be able to attract and retain the best talent from the biggest pool of talent, the business leader must have a healthy corporate culture.

But if a healthy corporate culture is what the employer and the employee is looking for, what does a healthy corporate culture look like? How is a healthy corporate culture created? The answer is Leadership! Fort Leadership and Sales Consulting creates healthy corporate cultures through Leadership Development. Leadership development is all about Character. After all, when we talk about corporate culture, what we are really talking about is corporate character. Corporations are made up of people. And people bring their character to work. So, it only stands to reason that when a collection of people brings their collective characters to work, a corporate character or a corporate culture is created.

Fort Leadership and Sales Consulting, LLC is creating healthy corporate cultures.

Company website | LinkedIn | Instagram

Dixie McCurley, Principal, Digital Advisory, Client Accounting Services Lead, Cherry Bekaert

Dixie McCurley, Principal, Digital Advisory, Client Accounting Services Lead, Cherry Bekaert

Ranked among the largest accounting and consulting firms in the country, Cherry Bekaert LLP provides guidance and support that helps our clients move forward to reach their organizational goals. We will ignite growth with integrated, forward-looking industry solutions that effectively deliver on our Client Promise, and we will deliver this growth by empowering our people and investing in efficient innovative processes to become the Firm of the Future.

Company website | LinkedIn | Twitter

 

Tanya Osensky, Owner, Osensky Law LLC

Tanya Osensky
Tanya Osensky, Owner, Osenksy Law, LLC

Osensky Law’s business model is designed around being more cost-effective and efficient for clients. No fancy office space. No staff. No run-around. When you call Tanya, you get Tanya. Not a paralegal; not an administrative assistant; not a receptionist. You won’t be transferred among several people. You don’t have to explain things twice to someone else. Nothing gets lost in translation.

Osensky Law is different from other law firms because Tanya’s experience comes from working inside the business, rather than an outside law firm.  Unlike a traditional law firm, which is motivated to bill more hours by unnecessarily prolonging or over-complicating matters, Tanya’s focus is on providing business value to clients. Being a company’s in-house legal counsel gives a lawyer a unique insight into what kind of legal support a business wants and needs – not just technically correct legal advice, but strategic problem-solving.

Company website | LinkedIn

Anthony Chen, Host of Family Business Radio

family owned craft breweries
Anthony Chen

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of “Family Business Radio” can be found at familybusinessradioshow.com.

Tagged With: Accounting, Andy Kalajian, Anthony Chen, business law, Cherry Bekaert, Dixie McCurley, Family Business Radio, Fort Leadership and Sales Consulting, in-house legal counsel, Lighthouse Financial Network, Tanya Osensky

Why the Future, For Everyone, is Some Form of Entrepreneurship, with Monique Mills, TPM Focus

August 16, 2021 by John Ray

Monique Mills
North Fulton Studio
Why the Future, For Everyone, is Some Form of Entrepreneurship, with Monique Mills, TPM Focus
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Monique Mills

Why the Future, For Everyone, is Some Form of Entrepreneurship, with Monique Mills, TPM Focus

Monique Mills: [00:00:00] Corporate America has turned into a place that’s not reliable. And I think people are understanding that you hold your future in your hands. If you put it in the hands of a company, there’s no such thing as loyalty anymore. When they need to make cuts, when they need to go in a different direction, no matter how much they like you, you got to go. And so, you need to have a skillset to know how to create something out of nothing.

Monique Mills: [00:00:27] And that’s what I talked about in the beginning, about how once I received my MBA, I did it at Georgia Tech. And I took the track where we had to actually create a startup as our capstone project. So, the skillset is there. I can spin up a business literally in a week. Like, I know all the things to do, get it going, and get things set up. And so, I think that everyone is going to have to learn that skill because, whether it’s freelancing or just being a member of the gig economy, that’s still entrepreneurship in some way.

Monique Mills: [00:01:07] And as I’m noticing now, because I’m in this space of people that’s creating things and plucking talent from different things in order to create their businesses, is that, I may have a business and they may have a business and I hire their business to work for clients of my business. Does that make sense? So, it’s like it’s more of that happening where, you know, someone may have a business that does social media marketing. I have a client that needs social media marketing, so I’ll basically subcontract them to service my client.

Monique Mills: [00:01:46] But I’m still – as we say in construction – that one throat to choke. So, I’m that main person, but I make sure the work gets done. And so, a lot of that happens, especially in the small business world of people who understand how to do this. And I think it’s going to become more and more prevalent as people get laid off, and things become more automated, and just companies become less and less reliable for that paycheck.

Monique Mills, CEO, TPM Focus, LLC

Monique Mills is a degreed electrical engineer turned serial entrepreneur. She attended Rochester Institute of Technology for her engineering degree and completed her MBA, with a concentration on Management of Technology, at Georgia Institute of Technology. She is a licensed Realtor(R) as well as a certified Project Management Professional (PMP).

Monique began her career in the semiconductor industry then went on to hold positions in the energy, aviation, real estate, and technology industries. Monique’s earliest entrepreneurial experience began while simultaneously working in her engineering career. As a result of her love of real estate, construction, and desire to manage her personal investment transactions, she became a licensed Realtor and launched a real estate sales and consulting business to assist other investors in strategic planning and execution of their real estate ventures. Monique has expertise in buying, selling, leasing, and construction management of both residential and commercial properties. She is a Member of the Atlanta Commercial Board of Realtors.

Monique has founded four companies, one of which was a SaaS technology startup targeting the commercial real estate and retail industry. Currently, she is the CEO of TPM Focus, a strategy consulting firm providing revenue-focused strategy and execution services to startups and SMB’s launching new products.

Monique lends her talents to startup incubators and accelerators around the country including serving as a Mentor for Founder Institute, a Startup Coach for the Advanced Technology Development Center at Georgia Tech, and serving as an Advisory Board Member for Stem to Market, a Kauffman Foundation-funded accelerator of the Association for Women in Science that supports STEM (Science, Technology, Engineering, Math) entrepreneurs seeking commercialization of their research and technology. She is an advocate for the diversification of STEM careers, expanded leadership, and equitable entrepreneurial opportunities for women and underrepresented minorities.

Monique is an Adjunct Instructor of Entrepreneurship at Georgia State University in the College of Business as part of the University’s Entrepreneurship and Innovation Institute teaching students how to apply evidence-based entrepreneurship methods to go from an idea to a sustainable business model.

Company website

Monique on LinkedIn

Listen to the full Alpharetta Tech Talk interview here. 


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Monique Mills, TPM Focus

Daniel Noto, Noto Consulting Group

August 13, 2021 by John Ray

Noto Consulting Group
North Fulton Business Radio
Daniel Noto, Noto Consulting Group
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Noto Consulting Group

Daniel Noto, Noto Consulting Group (North Fulton Business Radio, Episode 376)

Over the course of his career, Daniel Noto of Noto Consulting Group was increasingly drawn to the problem-solving aspects of HVAC engineering.  Forming his own consulting firm allowed him to do both the expert witness work and problem diagnosis in HVAC systems he loves to do. Daniel joined host John Ray to explain how he solves the “too hot” or “too cold” problems which go beyond repairing or replacing an HVAC unit. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Noto Consulting Group

Noto Consulting Group provides expert witness testimony and consulting related to Mechanical (HVAC) Building Design.  Additionally, they are available to provide 3rd Party (Peer) Review Services on Mechanical Building System Design.

Company website

Daniel Noto, P.E., Owner, Noto Consulting Group

Noto Consulting Group
Daniel Noto, P.E., Owner, Noto Consulting Group

Daniel Noto has nearly 20 years of HVAC Design and Senior Level Project Management experience.  After graduating from Georgia Institute of Technology in 2002, Mr. Noto has worked for engineering firms in New York City, San Diego, and Atlanta.

While most of those 20 years were involved with Healthcare projects, Mr. Noto has experience designing and reviewing projects in many market sectors including Higher Education, K-12, Science and Technology, and Commercial Projects.

LinkedIn

Questions and Topics in This Interview

  • Daniel’s background in Mechanical (HVAC) Design
  • Why did you decide to start your own consulting firm?
  • What services do you provide?
  • What sort of clients do you look to serve?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: cooling, Daniel Noto, hvac, HVAC engineer, HVAC systems, John Ray, mechanical building system design, North Fulton Business Radio, Noto Consulting Group, residential HVAC

Powerful Partnerships and Networks for Women Leaders

August 13, 2021 by John Ray

Powerful-Partnerships-Inspiring-Women
Inspiring Women PodCast with Betty Collins
Powerful Partnerships and Networks for Women Leaders
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Powerful Partnerships And Networks For Women Leaders (Inspiring Women, Episode 35)

The relationships which spring from powerful partnerships and networks are vital for both professional success and personal growth. On this edition of Inspiring Women, host Betty Collins assembled a mastermind group of dynamic leaders to discuss the power of partnerships:  Mary McCarthy, Women’s Small Business Accelerator, Michelle Casper, NAWBO Columbus, and Rachel Winder, Benesch Law. Inspiring Women is presented by Brady Ware & Company.

Betty’s Show Notes

The underlying issue of this topic is that partnering means that you are not alone while trying to build your career, your business.

My greatest times, professionally and personally, have been when I started these powerful partnerships and networks for women. It continues to play a major role in my life as a leader.

I wish I knew this when I was 20 something, even in my 30s. But I didn’t really get it until I was in my late 40s.

No matter what age you are, or at any point you are in your professional career, it’s really key to have powerful partnerships and networks.

And by the way, it’s not just a professional thing. This continues to be so huge for me personally.  Be open to making sure you’re establishing these types of relationships.

Less is better with relationships, because they’ve got to be correct for you. They need to be strategic, lining up with your why.

I’m not talking about connecting with big names people. I’m talking about people who have similar goals and ethics as you. And they get out there, and they influence.

Never underestimate the power of those partnerships. It takes work and commitment. You’ll need to be consistent and persistent to build these relationships. But the dividends are huge in your personal and professional development and impact.

With me on the episode is Mary McCarthy, Co-founder and President of the Women’s Small Business Accelerator.

The Women’s Small Business Accelerator (WSBA) is a non-profit accelerator founded by successful women business owners for women business owners. They provide education, peer support, mentoring, and accountability to help women on their entrepreneurial journey – to start and grow their own businesses.

I am also joined by Michelle Casper, past President and board member of NAWBO Columbus.

Established in 1996, NAWBO Columbus has a longstanding history in the greater Columbus area. They are currently the largest chapter in the nation and pride ourselves in elevating women business owners through connections, advocacy, and mentorship.

And last, but not least, I am honored to have Rachel Winder, Government Relations Manager with Benesch Law, on this episode. She is the advisor for the Columbus chapter of NAWBO.

Benesch is an AmLaw 200 business law firm and limited liability partnership with offices in Chicago, Cleveland, Columbus, Hackensack, San Francisco, Shanghai and Wilmington.

The firm is known for providing highly sophisticated legal services to national and international clients that include public and private, middle market and emerging companies, as well as private equity funds, entrepreneurs, and not-for-profit organizations.

These three women are willing to give, with a blind eye to how it helps them.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

TRANSCRIPT

[00:00:00] Betty Collins
So, today, we’re going to talk about powerful partnerships and networks for women in business, women leaders, women who own businesses, women in general. And I’ve got just a really, really cool guest, I think you’re going to like them. But I want to talk about powerful partnerships and networks. When I say that, it sounds so mighty, like you could conquer whatever is brought your way. Then this mightiness, on top of that, is just really for women.

[00:00:31] Betty Collins
Even better, right? So, I want to have this podcast today for all of you, because this has been so impactful in my professional and personal life. The underlying issue of this topic is that, partnering implies not being solo or by yourself. My greatest times, professionally and personally, have been when I started these powerful partnerships and networks for women. It has played, and continues to play this major role in my life as a leader. So, I wish I knew this when I was 20 something, hey, even in my 30s.

[00:01:07] Betty Collins
But I did not really get this, and be part of it till my late 40s. So, I really want to communicate to my audience today, to the women in the audience, no matter what age you are, or at the point you are in your professional career, it’s really key to have powerful partnerships and networks. And by the way, it’s not just a professional thing. It has been so huge for me personally. So, really, be open to making sure you’re establishing these types of relationships.

[00:01:41] Betty Collins
And I’ve been in all types of networking groups, we’re not talking about networking today, throughout my career, but it was more like the right thing to do, which is part of my job. It really wasn’t that impactful, but powerful partnering is not having 1200 Facebook friends. It’s not name-dropping. That’s just called connecting or fantasizing that you know all these people. Less is better with relationships, because they got to be correct, and they got to be strategic, and they’ve got to line up with your why.

[00:02:12] Betty Collins
Betty Collins’ why is, when the marketplace works in this country, the world works. And when I know that employers can pay those employees, those are households and families that make up communities. So, my partners have to line up with that. And because women are so, right now, the ones starting businesses, and such a dominant presence in the marketplace, it all comes together. So, today I want to talk to you, first, why powerful. Powerful means to me, it’s not having this great power or prestige, but its influence.

[00:02:50] Betty Collins
I’m not talking about big names, I’m talking about people, the ones who have my similar goals and ethics, and they get out there, and they influence. Powerful, meaning to me, that they don’t know just- that they support my why and my purpose. So, today, I want to talk to you about three organizations that have had powerful partnerships in my life. And the impact has been overwhelming, I am extremely grateful. Partnering with these organizations is, really, partnering with its members. It’s developing relationships within the organization, one relationship leads to another, and that’s why I can add the word powerful to it.

[00:03:30] Betty Collins
My company in 2012 merged into Brady Ware, and I met these two women, Caroline Worley and Mary McCarthy. These women have been powerful partnerships, and introduced me to an entire network of women. I’m very grateful for them. And they also founded the Women’s Small Business Accelerator, which is an organization that is pretty easy to understand. It’s women in small business accelerating. And so, today, Mary McCarthy is going to join us.

[00:03:57] Betty Collins
Then they introduced me to the Columbus chapter of the National Association of Women Business Owners in 2014. And I will tell you that my world changed, not because I was a member of this organization, but because of the members, and what the organization stood for. And so today, Michelle Casper, who is the current president of our chapter, will join us. And then lastly, I met Rachel Winder of Benesch who advocates for women. She is the advisor for the Columbus chapter of NAWBO.

[00:04:31] Betty Collins
I was so awed by her connection and networking, got really hooked when I went to Advocacy Day in Washington, DC, when I was the president of NAWBO in June of ’19; when Washington, DC was a fun place to go do so. But during COVID-19, she just started this Friday call. And I will let her talk about that, and in that Friday call, became this organization, the Ohio Women’s Coalition. I’m going to call it, I have a powerful panel today that represent these three wonderful partnerships and networks for women leaders in Columbus, Ohio, and really outside; all of the state of Ohio, for some of them. We give our time, and our treasure, and our talent to them, and it’s all good, but I really am Betty Collins today because of them.

[00:05:19] Betty Collins
And never underestimate the power of those partnerships. It takes work and commitment, you got to be consistent to have these relationships, but the dividends are huge in development and impact. And by the way, my business also just happened to triple as I started being in these groups. But that is a byproduct. So, I’m not talking about powerful partnerships that you can network and grow business.

[00:05:43] Betty Collins
Oh, by the way, that happens. I’m talking about powerful partnerships that really get to your core, they help you with that why, they have impact, and you get some clients along the way, and have some fun. So, we’re going to just talk about these organizations, and we’re going to start with Mary. Mary, just give me your 30 seconds, if you can, it probably is going to go longer, on the WSBA, and then expand on the impact it’s had on you as a leader. So, welcome, Mary.

[00:06:15] Mary McCarthy
Hey, Betty. Thanks for having me on the podcast. So, the Women’s Small Business Accelerator. What we do is we empower women to dream, and to dream big. And then we help them achieve that dream. So, that’s a really important statement, it goes beyond just wanting to be a business owner, but being successful at it. So, we accomplish this by providing tools. And the tools include our education, our training or mentoring, and even the most important, our ongoing support, so that they can be very successful. Our end goal is to monetize our business culture, so that it meets every woman’s big-picture dream of caring for themselves, their families, and their communities.

[00:07:00] Mary McCarthy
So, when you’re talking partnership on this podcast, that’s a very important part of what we do, because we do not believe you should struggle alone. So, we encourage all women, regardless of income, or education level, to include us as a partner in their business ownership success. So, how does this impact me as a leader? It’s very interesting when you think about what leadership means. It means looking at the big picture, surrounding yourself with like-minded people that can help you accomplish your goals, and most importantly, asking for help. So, you believe in that as well, Betty, right?

[00:07:43] Betty Collins
I do, I do.

[00:07:43] Mary McCarthy
We like to think that we can do it all ourselves as women, but the more we ask for help, the more we accomplish.

[00:07:51] Betty Collins
And I know that I have actually utilized the services of the WSBA, because I was a mentee and I needed a mentor. Betty Collins just doesn’t know everything, I know that’s hard to believe, but it’s true. And I really- it was impactful to have this woman who could see my world differently, and then help me understand it. It was really good. So, explain a little bit more, how has this organization impacted you, Mary, as a woman leader?

[00:08:21] Mary McCarthy
There are a number of things that, throughout my career, have impacted me as a leader. And I think that’s an important point we always have to remember. But how did it really help me? When I first realized the desire to create this organization. I took my own advice, and I reached out into the community, and asked people what they thought, what were the needs, what could they use if an organization was created. And by listening, it was amazing to me, all of the incredible ideas that were brought forth, all of the needs that were uncovered. And I have to say, we’ve been around for eight years now, and the incredible women that have supported us, and shared that what we’re doing has really helped so much. It’s amazing to me, but I’m leading by listening.

[00:09:16] Betty Collins
Well, I appreciate your thoughts. We’re going to move on to Michelle Casper, who is the NAWBO president, and she is an attorney. So, Michelle, give us your 30 seconds, if that’s possible, it might take longer, on NAWBO Columbus. And tell us about that first day you walked into that lunch, I always love to hear you talk about that, and then the impact that it’s had on you as a leader.

[00:09:39] Michelle Casper
Thanks, Betty. And thank you for having me on this podcast. I’m really excited to be here, and I’m excited to be in the company of other great women. And I love this question about the first day you walked into a NAWBO lunch, so let me set the stage. This was about five or six years ago. I had moved from Chicago, where I was, at the time, an associate in a Midwest law firm. Moved to Columbus, Ohio. It was an out-of-the-blue move that came with a job opportunity for my husband.

[00:10:09] Michelle Casper
We packed up our young family, we moved to Columbus, Ohio. I knew not a single person. There was nobody in the city that I knew, other than my husband. And a colleague in my Indianapolis office said to me, “Hey, there’s this organization called NAWBO. I think you should go and check it out.” And I said, “Okay, great. I don’t know anybody. I’ve got to start to get to know some people.”

[00:10:33] Michelle Casper
And I was a little nervous, because I didn’t know anyone, and I was going to go to this event. So, I called up a friend of mine and I said, “Hey, let’s go to this NAWBO event.” It was a good-to-great event. So, our good-to-great is when we bring together inspiring, influential women in the community, and we give other business owners, and women in business an opportunity to roundtable with them. So, I remember that day so distinctly, and I walked into the room knowing nobody, with my friend by my side, and people just started coming up to me, people that I didn’t know.

[00:11:11] Michelle Casper
And they’d say, “Hi, my name’s Sue. What’s your name? What’s your business? Tell me about your life. How can we help you?” And this happened over and over at this meeting. And I left there, and I was just so blown away, and so inspired. And when I look back at that meeting, I realize that it taught me why it’s so important to give as a leader. And I think when we’re in a leadership position, and we have built up those connections and partnerships, we gain more by sharing them.

[00:11:45] Michelle Casper
We gain more by connecting people through introductions, strategic alliances. And I think when you get to that point as a leader, it’s really important to listen to what people need, and Mary touched on that a little bit. And it’s important to provide a path for them, that perhaps, they didn’t know existed. And that was really what was done for me when I walked into that first NAWBO meeting. And quite honestly, it solidified my belief and my passion in the organization.

[00:12:14] Michelle Casper
And it’s why I’m sitting where I am now as the president, trying to get back. It’s because somebody gave to me in the first place. And when we look back, we really have no idea, the power of our kindness, and our time, and our resources until we start to give them away. And that was really the foundation of building powerful partnerships in my life here in Columbus, where I knew no one. And now fast forward five, six years later, we just opened up our very first office here in Columbus, Ohio, for my firm, Smith Ahmanson. And these things would not be possible had I not walked into that NAWBO meeting, and started to meet the women that would really change the path for me.

[00:12:57] Betty Collins
And you know what I love with the first two of you? First of all, by the way, Michelle is the president of NAWBO during a pandemic. She has just really been this amazing leader through this time, but anyway. But what you’re hearing from the first two guests, and you’ll hear from the third is, when they’re talking about powerful partnerships, they didn’t bring up that, “My book of business grew.” They didn’t bring up that, “Hey, look what I got.” They’re talking about the giving factor, which is awesome.

[00:13:28] Betty Collins
So then we go to Rachel Winder. And Rachel is, I don’t know anyone who doesn’t know Rachel in Columbus, Ohio, or in the state, because she is such an advocate for women and what we could-. We have a long way to go, and she’s just really in the fight with that. And I met her through NAWBO as well, and then we attended the advocacy day together. So, Rachel, give the audience a feel on how this Friday’s at noon, during a pandemic, we formed this amazing organization.

[00:14:00] Rachel Winder
Absolutely, yeah. Thank you, Betty. Thanks so much for having me. So, this all happened organically in the middle of a pandemic. It was March of 2020, and the Ohio governor, Governor DeWine, had, basically, shut down the economy here in Ohio to help keep us healthy. But he put together a commission coalition of individuals that were called the Economic Recovery Committee, or Economic Recovery Commission. It’s a group of businesses that were going to help open up the economy back up.

[00:14:41] Rachel Winder
A number of organizations were concerned that the individuals that were serving on this economic recovery committee weren’t necessarily representative of the businesses in Ohio. There were zero micro businesses, or businesses that had less than twenty employees. There were limited women that served on this recovery committee, and there were limited minorities that served on this recovery committee, and that wasn’t right. And there were a number of organizations that were concerned and wanted to, for lack of a better word, put out a scathing letter condemning the acts of the governor.

[00:15:21] Rachel Winder
And they came to NAWBO Colombus, and I’m so fortunate I’m the public policy adviser for NAWBO Columbus. And they asked our opinion, do we want to join this letter? Do we want to sign on? And it was of my opinion and many others that, “Hey, why don’t we pull back? Why don’t we see if we can find a seat at the table? Why don’t we find a way if our voices can be heard? Instead of just complaining or being upset that they’re not, let’s just make sure that they are.”

[00:15:51] Rachel Winder
And so, I called the governor’s office, and I managed to get somebody who was willing to talk with us, who was an adviser to the governor that was putting together this economic recovery. And all of these organizations came together on a Zoom call. This was when Zoom- this, maybe, was my second Zoom call ever. But all of these organizations came together, and we had this individual from the governor’s office. And all of a sudden, the light bulb went off that, “Holy moly, look how energized we are. Look how powerful we are. Look at all of us together here in this room making our voices heard, in this virtual room.”

[00:16:36] Rachel Winder
But anyways, it was so inspiring, and so successful that- it happened to be Friday at 11 o’clock that week. And we immediately were like, “Well, who else could we get to join this call? Who else needs to hear our voice?” And lo and behold, every Friday at 11 o’clock, we started inviting people to the room, and what was so, and almost surprising to me, was that they came. And another light bulb moment was when, I hate to be surprised that they came, but I was surprised that they came. I’m no longer surprised, now I expect them to be there.

[00:17:15] Rachel Winder
But we asked a division of the Development Services Agency, which is a cabinet in the governor’s office. And there’s a small division inside of it. And we asked that director to join us, and they instead, bumped us up to the governor’s cabinet member, Director Lydia Mihalik, and said, “She should be on this call, not me.” And that, again, was a light bulb moment, like, “Holy moly, I cannot believe we’ve been bumped up to the director.” Normally, I’m bumped down to the assistant, to the assistant.

[00:17:46] Rachel Winder
So, here we are getting bumped up, and we realize the power of this collective voice. And so, long story short, we incorporated, and we became the Ohio Women’s Coalition, and we’re the first statewide organization fighting for women’s economic growth and women’s businesses on a statewide level. And I’m so proud of Betty and Mary on this call, both who have joined the board, and who are there with me fighting all the way.

[00:18:22] Betty Collins
So, those are three of my favorite organizations, the WSBA, NAWBO Columbus, and the Ohio Women’s Coalition. These are organizations and partnerships. This is not networking. These are partnerships, powerful ones that you get to have impact, supports your why, and you do get to meet more people and network with the right people. So, I have some questions for each one of them.

[00:18:51] Betty Collins
So, thank you, first of all, for describing your organizations. I wanted people to get a feel for that. So, I’ll go to Michelle. Michelle, and probably, if I ask all three of you this question, you answer it fairly same. So, give me your definition of a powerful partnership and network. Outside of NAWBO, you’ve described that, but give me that definition.

[00:19:12] Michelle Casper
So, I really think this goes back to people who are willing to give, particularly when they don’t see what they may gain in return. And when I think about a powerful partnership and network, that’s something that takes time to grow and cultivate, it doesn’t happen overnight. And it’s really much like a deep friendship; you have to grow it over time through trust, devotion and care, and it can’t be one-sided.

[00:19:41] Michelle Casper
When I think about the partnerships and networks that I’ve developed over the years, I see the growth over time, and how I grew that mutual respect. And I really had to take the time to do more listening in the beginning. And to a large extent, that still rings true today; we have to listen to learn. So, when I think about a powerful partnership, I think that that is a group of individuals who have your back, but who also challenge you to be better than who you were the day before.

[00:20:12] Michelle Casper
The people that have been really instrumental in my life have pushed me out of my comfort zone, and they’ve pushed me to places that, maybe, I didn’t even think was possible in my own head. And I think if you ask really successful people what their secret is, that’s a common topic among top executives and top women in their field. “What’s your secret? How did you get there?” They almost always tell you a story about someone else great who believed in them, and who helped them build a powerful network. And I think that’s especially true for women. The mentors that we can develop through these partnerships and networks can really change our path.

[00:20:53] Betty Collins
That’s really good. Great points in there for sure. Rachel, when you’re looking for that partner or, “Hey, let’s go build a coalition.” What characteristics must be there in the people that you’re bringing together?

[00:21:10] Rachel Winder
So, I thought about this. Three came to mind, but there’s lots. But the top three that I thought about right away were, passion. Just listening to the three of you, you all have such passion for what you do, it’s so obvious. I have to have that in my network, so I have to know that they’re passionate. I need to know that there’s authenticity, that it’s an authentic belief in what you’re doing, for the right reasons

[00:21:44] Rachel Winder
Like Michelle was talking about, just giving back. How Betty is so generous with her time, Mary creates organizations to help people. You have to be authentic about what you’re doing, and why. And then, also, I need to be inspired. So, I need to- I think I’m, just by nature, a little bit lazy. So, I really need to be inspired to action.

[00:22:11] Rachel Winder
I need to just- you need to- so, I guess that’s part of the passion and part of the authenticity, but I just need to be inspired by what the organization is doing. I need to just believe that they are doing it for the right reasons, and it’s the right fit for me.

[00:22:28] Betty Collins
Well, Michelle and Mary, do you see Rachael as being lazy?

[00:22:35] Mary McCarthy
Did you hear me chuckle in the background?

[00:22:37] Betty Collins
I did. I did.

[00:22:40] Mary McCarthy
No, Rachel. I think you’re the only one that sees that in you.

[00:22:44] Betty Collins
Yeah. Yeah.

[00:22:45] Rachel Winder
Wow, that’s nice. Well, thank you.

[00:22:48] Betty Collins
Well, knowing Mary in the partnership of the three of us, or the four of us on the phone today, I gave this question to her because she can do things so well. And so, you’ll like the question; when do you not partner and network, and how do you politely divorce yourself? I think only Mary can do that well. So, what would you say? Because there’s times you don’t want to partner and network, right?

[00:23:10] Mary McCarthy
So, Betty, first of all, I cracket up because that’s the question that you gave me of the three, right? So, I’m going to say, I love what I was hearing from everybody, such great advice so far. And you’re right, there are times that we need to either not partner or we need to, maybe, decide that we need to move on. And like everybody else on this call, I’m a very strong believer in partnerships; together we can be unstoppable.

[00:23:41] Mary McCarthy
But if we find that a partnership is not working or that, maybe, we’re not going in the same direction, then the best advice that I can give, truly, is just to be honest. So, start with communicating, and see if you can work out the differences. Because oftentimes, we think we’re communicating, when we’re not really saying the same things to each other. So, we have to listen to what the other person is saying, to make sure we’re on the same page.

[00:24:12] Mary McCarthy
And if we can resolve that first, then great. But if we can’t resolve it, then we do need to look at, potentially, moving on. There’s a really great book that I read, it’s my all time favorite, and I recommend it to everyone. It’s called Essentialism, The Disciplined Pursuit of Less, by Greg McKeown.

[00:24:33] Betty Collins
Great book. Love that one.

[00:24:34] Mary McCarthy
Isn’t it? A fabulous book. He talks about being realistic with your time. Because sometimes partnerships don’t work just because you’ve overcommitted, and you’ve added one more thing to your to-do list, that you really just don’t have the time to do. So, if it doesn’t fit- so, his concept is not less, but more, it’s less, but better. What can we be/do that we can be the best at? So, if we’re going to partner, we want a partner well.

[00:25:03] Mary McCarthy
We want to communicate clearly, and we want to really make sure that we work together to the hit end goals. And if it’s not working, and the communication doesn’t work, then we just have to, again, honestly communicate and say, it just doesn’t work. And you need to move on. So, you don’t want to be passive aggressive, you don’t want to just disappear and not communicate, because then they don’t understand. So, as long as you communicate honestly, they may still be mad at you, but that’s okay, because at least you communicated, and with a positive intent.

[00:25:36] Betty Collins
This year, one of my themes in my life is, for my mental state, is you’ve got to know the difference between branches and twigs. Branches give life, and twigs are good for firewood, and they burn and they’re done. And I think it even speaks for itself, but you do have to make those decisions sometimes, of this is just not- this isn’t lining up for me.

[00:25:57] Betty Collins
And then you waste a lot of time in a partnership or in a network that’s not alignment, and time is too precious. So, Rachel, can you give us an example of your best powerful partner? And you don’t have to say NAWBO, and you don’t have to say- but it could be a person, it could be whatever. But who is that best that you’ve had, and why?

[00:26:19] Rachel Winder
Wow. So, I hope this isn’t cheating, but it is NAWBO.

[00:26:24] Betty Collins
Okay, good. Michelle we like that, right?

[00:26:27] Rachel Winder
Absolutely.

[00:26:29] Michelle Casper
Yes, we do.

[00:26:30] Rachel Winder
It’s absolutely NAWBO Colombus. They introduced me to just finding that passion. Before I was introduced to NAWBO, I’ve done lobbying my entire career, and most of my career was lobbying for the large Fortune 50 telecommunications companies. And they were great jobs, don’t get me wrong, great opportunities, telecommunications are really important, but I don’t think I ever realized I was missing something from that opportunity.

[00:27:05] Rachel Winder
And in 2014, I had the opportunity to work with NAWBO Columbus, and it was from you all that I just learned about how inspiring, and exciting, and fun it is to accomplish something, and be passionate about it. And the Organization of Women, I have a similar story to you, Michelle. My first time walking into a NAWBO meeting, it blew me away. Mine was a big visionary award event, it was unbelievable, I’ll never forget it. But it’s absolutely NAWBO Columbus.

[00:27:36] Betty Collins
Thank you so much. It’s been extremely impactful for all of us on this call, for sure. But that’s a good example. Michelle, we’re in 2021. What powerful partnerships and network is going to help women in leadership today, outside of the three that we’ve talked about? Maybe something else that you’re familiar with.

[00:27:59] Michelle Casper
So, I’m going to pivot this one a little bit, and answer it with almost a question, but I’m going to tell you why. So, I think this is a great question. And I really sat with it for a long time, as I prepared for today. And the three organizations that we’ve highlighted on this call are just influential, wonderful organizations, and places where women who are developing leadership, growing their businesses can absolutely look to, and get involved in, to really further what they’re trying to do in their lives.

[00:28:31] Michelle Casper
And I think women, in particular, and I think that this is highlighted since the pandemic hit, are facing an incredible shift in the demands placed upon us. And it’s absolutely affecting us disproportionately to men. I saw a statistic that in December of just this past year, we lost 140,000 jobs. And all of those were jobs that women lost. And even more alarming is that the job losses disproportionately affected black and Latino women, far more than they did white women. But the job losses didn’t affect men. They actually gained in jobs.

[00:29:09] Michelle Casper
And when we think about what we need for women in 2021, I think we need to start talking more about how we provide resources to women to help them grow, both successful careers and successful families. Back in the 1960s, when the women’s lib movement was really taking root, and we saw these women slip on their heels, and go out to work, and become professionals, what we didn’t see was society and government provide the support that they needed; things like family leave, help with childcare, flexible work hours.

[00:29:44] Michelle Casper
These are all things that we continue to struggle for, and they’re the reasons that we see a lot of women, especially since this pandemic hit, leaving their current jobs. Because we’re really having to juggle a lot with our careers and with our families. And I say that from the perspective of a woman in her early 40s, who has young children at home, with virtual school going on, and really trying to balance a lot, being a partner in my law firm, the managing partner of our Columbus office.

[00:30:14] Michelle Casper
So, when I think about what leadership women need in 2021 and moving forward, I believe, very strongly, that we need flexible options, and we need to start having some conversations about what employers and government support can give to that flexibility, to give us a real shot at not having to choose between family and career. And that’s the question that I leave for the group; what organization is best poised to have those tough conversations, to make sure that the gains that we’ve made as women in business are not something that we lose with all that we’re juggling, especially now during this time, and in our history?

[00:30:55] Betty Collins
Really awesome pivot. Really, really good. I’m going to let Mary and Rachel, do you want to add to that, or respond to that? Because that’s just perfect.

[00:31:06] Rachel Winder
I’m still sad about the statistic, and that we just keep, continuously, being hit, and we’re not getting the support that we need. I tell this story, but if you look at the state budget, which is a two-year 41-billion-dollar budget, two years ago, women were only mentioned in relation to rape crisis centers, and domestic violence, and infant mortality. And so, the support we’re getting from the state is, all these social issues where we’re victims.

[00:31:43] Rachel Winder
And maybe if they invested a little bit up front to help women in businesses and to help this network of organizations that support these, provide direct support services for women’s economic growth, if they just, maybe, looked at the front-end a little bit, it could make a big difference.

[00:32:01] Betty Collins
Any insight, Mary?

[00:32:03] Mary McCarthy
I’m going to join in on that one as well. I think, Michelle, you just said it so beautifully, and Rachel brought up a really good point. And I hear [INAUDIBLE] a statistic that I haven’t run across. And the statistics stated that one percent growth in entrepreneurship can decrease poverty by two percent.

[00:32:25] Betty Collins
Wow.

[00:32:26] Mary McCarthy
Right? So, when we think about what Michelle was saying, the greatest challenge for women is trying to balance all of these different things. And well, my children are growing, because I can work from home, I’m now babysitting. So, along with Michelle, I’m trying to work, and take care of kids, and help with the school work.

[00:32:48] Mary McCarthy
And I’m lucky that I can help, but what do you do if you don’t have that support system, so the majority of things still fall on us, and women have been disproportionately impacted by the current situation, and the businesses that are closing the most are women’s businesses. And when you think about the term lifestyle, they say that most women create lifestyle businesses, as if that’s a negative thing.

[00:33:20] Mary McCarthy
Well, the definition of lifestyle is a business that cares for the business owner, their family and their community. I think that’s a great thing to create a lifestyle business, if you can accomplish those three things. But there are the stylists, the massage therapists, the caterers, and they have been really harmed in this situation. And we have to look at what we can do to support them, because it supports their families, which supports our communities.

[00:33:49] Betty Collins
Well, I could stay on with you ladies all day, but we do have to go. And I cannot thank you enough; the WSBA, NAWBO Columbus, as well as NAWBO National, and the Ohio Women’s Coalition for being here today, first of all, for sharing your perspective, and sharing that impact that it had on you as well as our communities. I’m truly grateful. You all are part of my powerful partners and network, and certainly made me better, professionally and personally.

[00:34:25] Betty Collins
And my leadership skills and influence have, hopefully, had some impact, and I can’t thank you guys enough. And I want to end on one thing that was so positive, that I would challenge anyone who’s listening today. Amanda Gorman, who spoke at Joe Biden’s inaugural, I have read her poem over and over. And I look at that 22-year-old and say, the powerful connection and partnerships that she probably developed that day, but in her life, there’s just impact that will happen.

[00:35:02] Betty Collins
That’s what it is all about. And by the way, you get to know people, you get to have lifetime friendships, you get to have a business that grows. And then you, really, can look back and go, “Yeah, this was really a cool ride.” So, I really appreciate all you guys coming on today.
[00:35:19] Betty Collins
I am Betty Collins, and I’m glad that you joined me. Inspiring women is just what I do, and I leave you with this; being strong speaks of strength, but being courageous speaks to have a will to do more and overcome.

Betty Collins, CPA, Brady Ware & Company and Host of the “Inspiring Women” Podcast

Betty Collins is the Office Lead for Brady Ware’s Columbus office and a Shareholder in the firm. Betty joined Brady Ware & Company in 2012 through a merger with Nipps, Brown, Collins & Associates. She started her career in public accounting in 1988.

Betty is co-leader of the Long Term Care service team, which helps providers of services to Individuals with Intellectual and Developmental Disabilities and nursing centers establish effective operational models that also maximize available funding. She consults with other small businesses, helping them prosper with advice on general operations management, cash flow optimization, and tax minimization strategies.

In addition, Betty serves on the Board of Directors for Brady Ware and Company. She leads Brady Ware’s Women’s Initiative, a program designed to empower female employees, allowing them to tap into unique resources and unleash their full potential.  Betty helps her colleagues create a work/life balance while inspiring them to set and reach personal and professional goals.

The Women’s Initiative promotes women-to-women business relationships for clients and holds an annual conference that supports women business owners, women leaders, and other women who want to succeed. Betty actively participates in women-oriented conferences through speaking engagements and board activity.

Betty is a member of the National Association of Women Business Owners (NAWBO) and she is the President-elect for the Columbus Chapter. Brady Ware also partners with the Women’s Small Business Accelerator (WSBA), an organization designed to help female business owners develop and implement a strong business strategy through education and mentorship, and Betty participates in their mentor match program.

She is passionate about WSBA because she believes in their acceleration program and matching women with the right advisors to help them achieve their business ownership goals. Betty supports the WSBA and NAWBO because these organizations deliver resources that help other women-owned and managed businesses thrive.

Betty is a graduate of Mount Vernon Nazarene College, a member of the American Institute of Certified Public Accountants, and a member of the Ohio Society of Certified Public Accountants. Betty is also the Board Chairwoman for the Gahanna Area Chamber of Commerce, and she serves on the Board of the Community Improvement Corporation of Gahanna as Treasurer.

“Inspiring Women” Podcast Series

This is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA; Betty is a Director at Brady Ware & Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware & Company, committed to empowering women to go their distance in the workplace and at home. For more information, go to the Resources page at Brady Ware & Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts. And forward our podcast along to other Inspiring Women in your life.

The complete “Inspiring Women” show archive can be found here.

Tagged With: Betty Collins, Inspiring Women with Betty Collins, networking, networks, partnerships, Powerful Partnerships And Networks For Women Leaders, Women in Business, women leaders

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