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Dr. Ryan Vaughn, Kid’s Dentistry of North Georgia

February 4, 2021 by John Ray

Dental Business Radio
Dental Business Radio
Dr. Ryan Vaughn, Kid's Dentistry of North Georgia
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Kid's Dentistry of North Georgia

Dr. Ryan Vaughn, Kid’s Dentistry of North Georgia (“Dental Business Radio,” Episode 13)

Dr. Ryan Vaughn, Kid’s Dentistry of North Georgia, joins host Patrick O’Rourke on “Dental Business Radio” to discuss how he built his practice, the unique mission of pediatric dentistry, his work with the Georgia Dental Association, and much more. “Dental Business Radio” is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

Kids Dentistry of North Georgia

At Kid’s Dentistry of North Georgia, we understand that children have very different needs when it comes to dental visits and that a positive experience at the dentist sets the stage for a lifetime of healthy teeth and big smiles. That’s why our pediatric dental office is dedicated to treating children in an encouraging and fun-filled atmosphere where a trip to the dentist is worry-free. Come experience it for yourself and call us to set up your first appointment today.

Follow Kid’s Dentistry of North Georgia on Facebook and go to their website for further information and locations.

Dr. Ryan Vaughn, DMD

Kid's Dentistry of North Georgia
Dr. Ryan Vaughn, Kid’s Dentistry of North Georgia

Dr. Vaughn welcomes you to Kid’s Dentistry of North Georgia! For Dr. Ryan M. Vaughn, opening a pediatric dental practice is the fulfillment of a lifelong dream. He believes in focusing on the whole health of a child and puts that belief into practice in his offices by taking a reasoned and holistic approach with his patients, focusing as much on prevention as treatment.

With an Applied Mathematics degree from the Georgia Institute of Technology, Dr. Vaughn went on to pursue his dental education at the Medical College of Georgia (MCG) and performed his dental residency at MGC and Children’s Healthcare of Atlanta. Dr. Vaughn is a board- certified pediatric dentist and is a member of many professional organizations including the Georgia Dental Association, where he serves as district president, the Hinman Dental Society, Pierre Fauchard, the Academy of Pediatric Dentistry, and the American Board of Pediatric Dentistry.

He and his wife, Julie, live in Flowery Branch with their four children, Madeleine, Eli, Scarlett and Piper, and their two dogs Lily and Lola. Dr. Vaughn is an avid Georgia Tech fan attending football games whenever possible, an active member of Prince of Peace Catholic Church, and a collector of transformers.

Questions/Topics Discussed Include:

  • Children’s Dental Health MonthKid's Dentistry of North Georgia
  • Ryan’s work with the Georgia Dental Association
  • Corporate Dentistry
  • Being the “Chief Everything Officer” in your practice
  • How much business was taught in dental school
  • The book Patrick references in this episode is Flip Your Focus, by Bob Spiel
  • How Dr. Vaughn built his practice in Gainesville and Flowery Branch
  • The unique mission of pediatric dentists
  • Medicaid and pediatric dentistry
  • Suprise billing legislation
TRANSCRIPT

Intro: [00:00:03] Live from the Business RadioX Studio in Atlanta, it’s time for Dental Business Radio. Brought to you by Practice Quotient. Practice Quotient bridges the gap between the provider and payer communities. Now, here’s your host, Patrick O’Rourke.

Patrick O’Rourke: [00:00:18] Hi there, friends of the Dental Business Community. This is your host, Patrick O’Rourke. Thank you so much for joining us today on Dental Business Radio. Sponsored by Practice Quotient, PPO analysis and negotiation. If you’re a top tier doc and you’re not being compensated as such, you might want to give them a call. Another thing to think about sometimes is, who has signing authority in your practice for a $100,000 or more? Because if you’re getting counsel on that, you should be careful. So, consult the professionals at Practice Quotient, PPO analysis and negotiation, www.practicequotient.com or you can call their offices at 470-592-1680.

Patrick O’Rourke: [00:01:07] Now, onto the show. I am here with Dr. Ryan Vaughn of Gainesville, Georgia. How are you today, Ryan?

Ryan Vaughn: [00:01:14] I’m doing well, Patrick. And yourself?

Patrick O’Rourke: [00:01:16] I’m doing terrific. I am COVID-free and ambulatory at the time.

Ryan Vaughn: [00:01:21] Keep it that way.

Patrick O’Rourke: [00:01:22] Yeah. So, I got that going for me. It’s a streak. And I’d like to keep the streak alive for as long as possible, for sure. So, I appreciate you joining us today. Now, Ryan is a pediatric specialist from Gainesville, Georgia. And the name of his practice is Kid’s Dentistry of North Georgia. Ryan is also involved very intimately with the professional community here in Georgia, the Georgia Dental Association. Can you tell us a little bit – do you want to start with your practice or do you want to start with kind of your endeavors and your efforts in the professional circles?

Ryan Vaughn: [00:01:59] Well, I’ll start with the GDA stuff first, because that’s more high level. I’ve been pretty involved with the GDA now for about ten years. I started out doing special events like Give Kids a Smile and Children’s Dental Health Month, which is actually this month. Since 2010, the Give Kids a Smile – unfortunately, this year – it usually happens this coming Friday, so it’s the first Friday of every year in February. But this year it’s obviously been held off pretty much throughout the entire country because of COVID.

Ryan Vaughn: [00:02:40] But Children’s Dental Health Month is still continuing. That’s the month of February. A lot of times we go into schools and just teach kids and other people about dental hygiene and all that fun stuff. But even that’s been put a little bit of a damper on. So, we’re having to do it mostly through Zoom and stuff now –

Patrick O’Rourke: [00:02:58] That’s unfortunate.

Ryan Vaughn: [00:02:59] … because we usually just go into the schools and do assemblies and stuff like that, hand out supplies and stuff. But it is what it is. We just got to find different ways to get the message out there about making sure that people keep their hygiene up because it’s the entryway to the body for a lot of stuff.

Patrick O’Rourke: [00:03:17] Sure. I’ll tell you another thing about kids, so I think it’s really important – so I have two small children and daddy’s been telling them to brush their teeth every single day for their entire life. And then, all of a sudden, somebody comes into the school and hands them a little toothbrush and toothpaste – not that I didn’t give that to them before – and they’re like, “Daddy, brushing your teeth is important.” And I’m like, “Aha.”

Ryan Vaughn: [00:03:43] Well, children don’t listen to their parents. I mean, that’s par for the course. I have five of them, so I know full well on that.

Patrick O’Rourke: [00:03:50] You’re like the God of fertility.

Ryan Vaughn: [00:03:52] No, no, no.

Patrick O’Rourke: [00:03:52] Don’t stand too close.

Ryan Vaughn: [00:03:58] Oh, man. Sorry. There you go right there.

Patrick O’Rourke: [00:04:05] Yeah. So, do you get to your older kids and you say – do the older kids kind of then teach the younger kids there if you have – like, what’s the age distance between the oldest to the youngest in your household?

Ryan Vaughn: [00:04:17] Oh. Well, my oldest is about to be 13 and my youngest is one-and-a-half.

Patrick O’Rourke: [00:04:23] God bless you.

Ryan Vaughn: [00:04:23] We had four right in a row. We were 13, 11, 10, and almost eight. And then, we thought we were done and then we had a surprise, number five. I would tell you that it’s just kind of random in all families. I mean, from all my patient base that I can tell as well, children, they start off doing a fairly decent job brushing their teeth. And I think it goes with hygiene in general. Then, they get to be about tween years and then early teenage years, especially with boys, they don’t like to do it. Now, my son is the exact opposite. He’s way, way more hygienic than his sisters by far.

Patrick O’Rourke: [00:05:06] Really?

Ryan Vaughn: [00:05:06] Yeah. Which is kind of odd. And he’s number two. But, yeah, you see it a lot in practice that that’s when hygiene really falls off and you have to be really, really up on it. Because the parents, they’re like, “Well, they’re old enough now. They should be able to do it on their own.” And like, “Yeah. But you still need to encourage them and make sure that they do it.” And then, they start taking interest in other people and how their appearance is to other people. And then, that’s when things start to progress and start to get a lot better. So, usually about 15 or 16, then they start having a lot better hygiene and all around, especially toothbrushing as well.

Patrick O’Rourke: [00:05:44] Yeah. That makes sense. That makes total sense. I mean, my son is ten and, you know, certainly we have to explain, “You played soccer and basketball for the past few hours and you stink. Don’t go to bed like that.”

Ryan Vaughn: [00:06:00] Yeah. Oh, yeah. They can wash their sheets and maybe he’ll do that a little bit better.

Patrick O’Rourke: [00:06:05] This is one of the things I’ve been telling my wife, actually. I’m like, “Listen, they’re capable kids, you know, have them help you with the laundry.”

Ryan Vaughn: [00:06:15] Absolutely.

Patrick O’Rourke: [00:06:15] That will teach them not to leave everything, you know, inside out and not to put mud on it. I’m going to start making my son pay for his own shoes. He’s like, “I love these shoes. These shoes are great.” When I was growing up, I didn’t get Adidas. I didn’t get Nike, you know. And he’s like, “Look at these shoes. They’re so great.” And then, he runs in the mud, like, right straight into the mud. And I’m like, “Do you know how much those shoes cost, son?” “No.”

Ryan Vaughn: [00:06:42] Yeah. Yeah. I know that full well.

Patrick O’Rourke: [00:06:47] Yeah. So, are you guys doing the hand me downs? So, I’ve got a boy and a girl, so we can’t do that.

Ryan Vaughn: [00:06:51] Yeah. All the girls stuff is hand me down. The boy, obviously, it’s not – not at all. But he hands his stuff down to his cousins because he’s got some younger cousins, but he’s the oldest. So, all his stuff – and the girls kind of get a little ticked off about that, that he gets a lot of the new stuff. But I mean, it is what it is. I mean, you got three sisters because there’s four girls, it’s going to happen that way.

Patrick O’Rourke: [00:07:18] Right. I’m like, “Hey, listen. My job is to keep you alive. Are you alive?”

Ryan Vaughn: [00:07:23] That’s right.

Patrick O’Rourke: [00:07:25] Mission accomplished.

Ryan Vaughn: [00:07:27] I have this little saying in my basement, it’s from Alcatraz Prison and it says, “You’re entitled to food, clothing, and medical attention. That’s it. All the rest, you have to earn.”

Patrick O’Rourke: [00:07:39] Right. So, some of that stuff is on hold and we are trying to do some education, you know, in various ways. And so, outside of that, I did not know it’s February. So, February is Children’s Dental Health Awareness Month.

Ryan Vaughn: [00:08:00] Yeah. Yeah. Children’s Dental Health Month, CDHM.

Patrick O’Rourke: [00:08:04] Gotcha. Okay. So, hashtag. We’ll make sure to promote that. John Ray, the producer there, he’s on it. John Ray, the unofficial mayor of North Fulton County. He is with us today. So, outside of that, what are you working on with the GDA? So, you’re doing ten years, you did some volunteer work, then you started to get involved, get on the board. And that in itself is like a second job – speaking to somebody who’s spent some time on professional boards. So, just tell me about that journey, and what you’re proud of, and what you’re working on now.

Ryan Vaughn: [00:08:43] Well, I went through leadership within the northern district, and just whatever has been needed to be done, that’s what I do. I mean, if they ask me to do something, then I’ll get it done. And then, after that, I’ve been a delegate because we have our hierarchy structure that we have a House of Delegates and a Board of Trustees. And then, about three or four years ago, I became a board trustee member. And I’ve been one since then. And I’ve, also, in the past couple of years, become a delegate for the American Dental Association as a whole. So, we go out there every year to do their House of Delegates, because they only have one a year. And it’s usually in different places, obviously, around the country, because they rotate it so that many people get to them as possible.

Ryan Vaughn: [00:09:39] And I will tell you, the GDA, under the watch of the the executive director who came on in 2014, I believe, maybe 2013 – a little bit closer. Sorry – just done a tremendous 180 and the association has done more for us, especially in this past year with COVID than could have ever been expected. And I’m grateful for them and I’m glad to be part of it, to be honest with you.

Patrick O’Rourke: [00:10:10] So, who’s the director that you’re mentioning?

Ryan Vaughn: [00:10:14] The executive director is Frank Capaldo.

Patrick O’Rourke: [00:10:19] Frank. So, Frank, great job. Thank you very much. So, Ryan Vaughn wants to give you a shoutout. I met Frank as well before. Also, a scholar. Frank over there, I think, does a terrific job.

Ryan Vaughn: [00:10:31] Oh, yeah. He is our attorney – general counsel, I should say. And he does a lot of lobbying for us down at the Capitol.

Patrick O’Rourke: [00:10:41] Yeah. So, what’s been interesting to me, you know, from the insurance industry, when I talk to clients in other states and some shenanigans are going on, sometimes I ask them, I’m like, “Well, what is the -” and I don’t want to call anyone out specifically – but, “Well, what does your state dental association say about that?” And they’re like, “Well, they really haven’t said anything, you know.”

Patrick O’Rourke: [00:11:16] And one time there’s one certain company, that I’m not going to mention either, big insurance company who was doing something that was adverse to the interest of the provider community. And so, I said, “Well, what does your state dental association say about that?” And they’re like, “Well, you know, the board went to the carrier, and the carrier said did this. And so, that’s what we’re going to have to do.” And I’m like, “Why are you asking the carrier?” You know, that’s like asking the fox in the henhouse like, “Hey, are you warm? Would you like a blanket?” And would have a knife and a fork. “You know, you want some Ginsu knives, a barbecue set, what’s going on?” And I was like, “You really need to tell the board to get their head out of their hindquarters.” And one of the partners pipes up and he goes, “Pat, I’m on the board.” And I said, “Well, Bob, you need to get your head out of your hindquarters.”

Ryan Vaughn: [00:12:06] I bet that went over real well.

Patrick O’Rourke: [00:12:08] I couldn’t see his face, so I don’t know. But I mean, you’ve known me for a while, I don’t change much. And so, kind of what you see is what you get. I’m like, bye-bye. And if I feel a certain way, it’s not going to change just because that person is in the room. I think I’m polite, but I’m, you know, kind of firm in the way I feel about things. And I’m also open to folks changing my mind. And so, it’s just surprising to me that there’s – and I’ve had other clients describe their state associations as effectless, which is not a good word. Right? And as far as advocacy and protecting the interests of their members, for sure the Georgia Dental Association understands that and is proactive. They don’t just sit and wait.

Ryan Vaughn: [00:12:55] Yeah. We strive to do as much as we can for our profession and our members. Because, I mean, what else should we be doing? I mean, that’s what our charter is. And by doing that, then we protect the population of the state. And that’s what’s the most important thing is the patients. But we couldn’t do it without the profession. And so, that’s what we’re here to protect.

Patrick O’Rourke: [00:13:20] Do you think that access – just on a state basis, not in Gainesville, but do you think that there’s a struggle with access to oral health care in outstate? Is that something that you guys talk about?

Ryan Vaughn: [00:13:33] Yeah. We talk about it quite often. In the rural parts of the state, especially the very rural parts like northeast part of the state in the mountains and definitely in the southwest and the southeast, far south of Savannah, it can be a challenge. You know, we ran a study several years back and there were counties in this state that didn’t even have a dentist. Now, we’ve done our best to try and mitigate that as much as we can. But, even still with that study, we found that pretty much the entire population of the state within a 30 to 45-minute drive could get to a dentist.

Ryan Vaughn: [00:14:20] And so, a lot of the access issue, there is a – I guess the best way to describe it is, it falls on both ends. Because you’ve got the patients who just are unwilling to go to the dentist because of whether it’s fear, monetary, and other issues, they just won’t go. And then, you have some, where you’ve got dentists there, but they just can’t handle the caseload because it’s so overwhelming with the number of people that are there and the few dentists that are there. And so, it’s a balancing act.

Ryan Vaughn: [00:15:07] I don’t want to sound like people – I guess the best way to say it is, there’s a real big push within certain circles that say that access is just completely – the access problem is a huge, huge issue. Like, it’s the paramount number one issue. And I don’t think it’s as much of a provider issue as they make it out to be. There is a component to that. But I think there’s a lot of other factors in there as well.

Patrick O’Rourke: [00:15:45] I would completely agree with you. If you take a step back, you know, I like to push the argument sometimes to the complete and exaggerated other side. Was there more access 50 years ago?

Ryan Vaughn: [00:16:02] Well, I mean, there are more members of the GDA now, so I would imagine that there were fewer dentists. But the population was also less at the same time.

Patrick O’Rourke: [00:16:10] Fair point.

Ryan Vaughn: [00:16:10] So, it’s kind of hard to say one way or the other. But I would tell you that the number of single dentist offices has declined, but the number of dental offices as a whole has gone up.

Ryan Vaughn: [00:16:28] Because you’re counting the difference between single independent practices versus corporate.

Patrick O’Rourke: [00:16:32] Correct. Corporate dentistry, in my mind – I got to watch this stuff all the time in just full disclosure. We have, you know, corporate clients as well as independent. It just depends on the client, what their needs are. And so, corporate industry definitely does some good things. There’s no but, so corporate dentistry does do some good things. And just like any segment of any type of population, there’s some good ones and there’s some not so good ones. And you could say the same thing to be fair about independent practitioners.

Ryan Vaughn: [00:17:11] Absolutely.

Patrick O’Rourke: [00:17:12] But right now, I feel like there’s a crescendo of consolidation. I’ve been watching it ebb and flow for the past ten years. And right now, it is just like I’ve never seen anything like it. And so, what does that mean to organized industry, if anything?

Ryan Vaughn: [00:17:34] Well, you know, DSOs or the Dental Service Organizations, that are mostly a lot of the corporate practices, they tend to do their own advocacy. And they do participate within the ADA and its tripartite organization. But they do, do a lot of their own stuff as well. And so, you can look at it two ways. You can see that when they’re working in concert, it makes it even more imperative upon legislation and stuff within government circles. But there are some times where things run counter to the ADA or the GDA. And in those cases, we try to work together as much as we can to make sure that we find some type of common goal. Because the corporate model is here and it’s not going to go away. It’s just only going to get more and more involved in the profession itself. So, it’s one of those things where there’s no sense in trying to fight it. We should try to work together to just make our profession better and to help the patients in this country.

Patrick O’Rourke: [00:18:53] Yeah. I totally agree. And it’s something that I’ve talked about, you know, during my lectures. And so, I think it’s changed quite a bit. But there used to be sort of a theater like, “Oh, corporate dentistry.” Like, it’s some bogeyman. And I’m like, “Listen, here’s the deal -” And I would tell my clients, “- you’re a business owner. Handle your business. You can’t control what happens outside of your business. So, you do what you do and be the best that you can be, and all the chips will fall into place. But worrying about the bogeyman, that’s like worrying about whether Vladimir Putin is listening to my conversation right now.” So, Vlad. How are you doing, bud?

Ryan Vaughn: [00:19:35] Well, at least he’s not Vlad the Impaler.

Patrick O’Rourke: [00:19:40] That we know of.

Ryan Vaughn: [00:19:41] Sorry. I didn’t mean to –

Patrick O’Rourke: [00:19:47] That’s the problem with victims, they’re ashamed to speak out.

Ryan Vaughn: [00:19:52] Yeah. I will tell you, I do have an associate. But owning my own practice, the dentistry stuff, man, I love it. I absolutely love it. And it’s why I do what I do every day. But running a business, I was not built to do that. And that’s a very difficult struggle. And so, that’s what attracts a lot of the people to corporate models is that, you get to go in there, you get to practice your dentistry. You don’t have to worry about that other stuff. And so, that coupled with the increasing student debt that kids are coming out of school with, it’s very, very, very attractive to go into that type of practice coming out of school.

Patrick O’Rourke: [00:20:40] I’ve heard that. And I’ve seen some of them do a very good job, you know, on a track. And so, it’s difficult to own a business. Like, one of the reasons why I started the show, like, being an entrepreneur is not for the faint of heart. I was reading a book the other day – and I’ll give a shoutout in the show notes to the author – and in the first chapter, he’s like, “Well, so owning a business is the biggest challenge you’ve ever had.” It’s not like your marriage is hard. It is hard. Graduating from school is hard. Winning a fight, winning a championship, anything is hard. But owning a business, and running a business, and doing it successfully is the biggest challenge you’ll ever face in your life. You are now the chief everything officer. And I thought that that was awesome. And check out the show notes and I’m going to put a link to the book on that just for the audience, because I found that to be pretty powerful and I told him that.

Patrick O’Rourke: [00:21:47] So, you’re absolutely right. But, certainly, I feel like there’s two different types. I don’t want to say old school and new school, but that’s kind of how I formed it in my head. Is that, you have like an old school where you have the docs that are like you just hang your shingle out there and you’re like, “Hey, I’m the dentist in town,” and, you know, people come in, and that’s that. And then, you have the new school and maybe they’re going to go to corporate. I think that there’s certainly some people that are attracted to that or maybe they’ve tried it out and they realized, “Wow, I didn’t know any of this stuff. And so, I need to kind of learn about it first.” But then, there’s some that are definitely entrepreneurial mindset.

Ryan Vaughn: [00:22:26] Absolutely.

Patrick O’Rourke: [00:22:27] Like, they want to build their own game, then their own empire. And, you know, they’re working on it. They work on their craft. They have their mastermind alliance. And so, hats off to all of them. Like, I get a kick out of them, their energy and their enthusiasm.

Ryan Vaughn: [00:22:42] I mean, to be able to do both, my mind is not wired that way. But a lot of people are. And, I mean, they do a really, really good job with it.

Patrick O’Rourke: [00:22:51] And managing people would be easy if it wasn’t for the people.

Ryan Vaughn: [00:22:58] That’s true. Isn’t that the truth?

Patrick O’Rourke: [00:23:01] Yeah. That’s what I was told. And so, how much business talk or business subject matter is there in your insanely expensive dental school?

Ryan Vaughn: [00:23:15] We had, I think, one class. It was split up over two semesters. During that class, we had to learn how to set up a dental office, and write a business plan, present it, and try and get funding, and learn how to design an office for what you want to do, number of patients, and stuff like that. But at the end of the day, you’re in the middle of doing all of your other coursework and seeing patients for doing crowns and bridges and stuff like that to get stuff accomplished to graduate. And so, it’s almost like playing Monopoly. Like, you learn a little bit about real estate, but you really don’t know about real estate play Monopoly.

Ryan Vaughn: [00:24:03] And so, like I said, I had to present a business plan because I had to start my own practice and all that. And I didn’t have to design my own practice because I went and restarted an old dental office for pediatrics, which took that part away. But it was a stepping stone, like it was a start. But, in my opinion, it wasn’t enough for going out there. Because once you’re out there and you’re, like, sitting there waiting for the phone to ring and your only employee is your wife, you sit, and sit, and sit. And then, finally, once that ball started rolling, it went just fine. But that initial shock, it’s something else that you’re not prepared for. And I don’t even think that even if you had, like, a full-fledged class throughout all four years of dental school that it would still prepare you enough for that.

Patrick O’Rourke: [00:25:04] Yeah. Yeah. I wasn’t prepared. And, you know, I would [inaudible] for corporate America. And I had a lot of good mentors and still do. But, you know, everybody is like, “Pat takes five years.” I mean, “Five years? Let me show you something. I’m ready for that. Five years. That’s too long.” Five years goes by in a blink of an eye. And then, I’m like, “Oh. I see what they’re talking about.” Now, you’ve kind of finally found your groove. And sometimes I get calls, usually around July. I get calls from kids and they’re like, “Hey, I heard you’re real good. And so, I just closed on a practice or were about to open our doors -” and it’s like a Friday, you know, “- on Monday. And so, I need really high fee schedules and I want to be credentialed on Monday. All right. Make that happen. I only got ten minutes before my next patient.” And I’m like, “That’s not going to happen.

Patrick O’Rourke: [00:26:00] And so, “Nobody explained what credentialing is to you and, you know, how much leverage do you have, and how much access do you want to have to these various pools of discount insurance patients. Have you thought about any of that?” And he’s, “What are you talking about?” And so, I feel like part of what I like to do is educate. And, unfortunately, when I went to schools, I get in there and I spend a lot of time, you know. And I’m like, “So, nobody told you about any of this stuff?” I got my white board going. And they’re like, “No.” It makes me feel good because I feel like I’m educating them. But at the same time, I feel like I’m throwing a stone in the ocean.

Ryan Vaughn: [00:26:39] Yeah. Exactly.

Patrick O’Rourke: [00:26:40] And it’s like somebody has to tell you about all of this other stuff because the bullets are live. The meter is running. And it’s your money, baby, you know. Yeah. It’s a great business, because your market is people with teeth within three miles of you. That’s pretty awesome. But you have to be able to not just be confident and effective in your clinical skills. You need to be able to articulate that value out to the people with teeth that want to keep them. Right?

Ryan Vaughn: [00:27:11] Sure.

Patrick O’Rourke: [00:27:12] Tell me kind of how you’ve built the prestigious reputation that you have and enjoy in Gainesville.

Ryan Vaughn: [00:27:21] Okay. When we get a break, I want to come back to the insurance because I was going to say something to that effect. Because that was one of the more difficult things to deal with when starting a business is insurance. When I built my practice, I built it similar to the way I practice in residency. When I did residency, I had a very unique experience. We had a a clinical and didactic side with some really, really awesome professors. But then, it was also split half way with Children’s Healthcare of Atlanta. And so, we did a lot of hospital style dentistry with a lot of special needs patients and stuff like that. And so, I learned how to be both in a practice setting and also in a hospital setting. And so, I translated that to my own practice. And so, I try to treat children to the best that I can.

Ryan Vaughn: [00:28:22] And I have different levels of, obviously, treating children, whether or not we just do it with them just sitting in the chair, if they’re cooperative enough to do it that way. Or we do oral sedations in the office. And then, in some cases, we actually take kids to the hospital and treat them at the hospital with them completely under anesthesia. Usually, reserved for very, very young kids or kids with special needs. And we try to treat most of our patients in the office that we can. I try to spend as much time as I can with my patients. I don’t try to run it to see as many patients as I possibly can in any given time frame, because not only is it just not conducive for the patients, because, I mean, kids, they need as much attention as they can get. But it also wears me out. If I have to sit there and just see a patient and not make a personal connection with them, then I feel like I’m just going through the day and just knocking over dominoes and not getting anything out of it. And so, that’s how we’ve focused our practice.

Ryan Vaughn: [00:29:33] I would tell you in terms of treatment, we’re pretty conservative about how we do things. I don’t know if you guys are aware – this was, like, five or six years ago – there was a product that came out that’s called Silver Diamine Fluoride. We use that pretty religiously in our office. We’ve been using it since it came out. It’s helped tremendously with kids who had just tiny, tiny little spots in their teeth. Because it used to be before, if you had young kids that had tiny little spots in their teeth, I mean, you’d have to do fillings in them. Especially in the molars, they don’t usually fall out on boys or girls until they’re 10 or 11 years old. And if you got a three-year-old, that’s eight years, that cavity is going to bomb out and become something really bad very quickly.

Ryan Vaughn: [00:30:17] But with this, a lot of times we don’t have to do that anymore. We can try and put this stuff on there. And it’s just a little paint brush, really easy for the kids. Other than the taste, it tastes kind of funny. But we just do that a couple of times and then we just monitor it. And a lot of times, as long as we can get some hygiene change as well, we’ll stop the decay from getting any worse and then we just kind of leave it and watch it until it falls out, which is fantastic.

Patrick O’Rourke: [00:30:46] So, is this like a sealant?

Ryan Vaughn: [00:30:49] No. The best way to describe the consistency of it, it’s kind of like Orajel. It’s very, very thin. And so, you take it and you put it on a little brush and then you just kind of put it in between the teeth. Because most times – not always, but most times with kids – when they’re going to get cavities, they get them in between their teeth. Whereas adults, they’ll get them on the tops of their teeth and other areas. They usually get them in between teeth. And so, we use that to just kind of flow in between there – not the word, best word is staunch but it kind of is like doing that. If you’re trying to just arrest all of the bacteria that’s in that spot, that way it forms like a barrier from other bacteria getting in there and restarting the cavity, basically.

Patrick O’Rourke: [00:31:34] Gotcha. Yeah. That’s what I was going to say. I was going to say arrest. And I was going to be smart, I was going to say, arrest the corrosion.

Ryan Vaughn: [00:31:42] That’s a good way of putting it.

Patrick O’Rourke: [00:31:43] Yeah. Okay. Well, not to take the words out of your mouth, you know. Well, I said corrosion, not bacteria.

Ryan Vaughn: [00:31:48] It’s like Rust-Oleum for teeth.

Patrick O’Rourke: [00:31:50] There you go. I know what that is because of Toy Story – no. Not Toy Story. Cars.

Ryan Vaughn: [00:31:56] Rust-eze Medicated Bumper Ointment. We watch a lot of kids movies and TV shows in our office.

Patrick O’Rourke: [00:32:01] I love kids. They’re awesome. I really do. I watch a lot of that.

Ryan Vaughn: [00:32:01] I hope Disney doesn’t come down on me for that.

Patrick O’Rourke: [00:32:01] I don’t think so. Disney, listen. If you guys want to sponsor the show, you want to get the word out. You need to take Ryan and Patrick, and all of our families, to a wonderful Disney vacation. And we’ll give you the proper credit. I will say I love Disney World. You know, you go there. I don’t want to know how much it costs. At the end of it, they’re like, “All right. Here’s your bill.” I was like, “Don’t even show me. I had a nice time. I had a nice week. Don’t ruin it by telling me how much it costs.” But the level of service that they have and the whole experience there, wonderful. So, we’re looking at getting back to them.

Patrick O’Rourke: [00:32:46] I also a Disney planner. As a matter of fact, did you know that for Disney – this is totally sidetracked – they have Disney planners that work for free. Like, Disney pays them and they love Disney. And they’ll plan out your whole thing. So, Holly Ramey is ours, and she’s one of our neighbors, and she is terrific about it. So, big shoutout to Holly Ramey and her husband, Mark, too. Thanks for listening to the show, guys. So, Disney, listen. All ears. Please feel free to contact me if you want to be a sponsor. All right.

Patrick O’Rourke: [00:33:23] So, going back to that, so you’re kind of known in the community. And so, when was the practice originally established?

Ryan Vaughn: [00:33:33] It was opened August 1st, 2009.

Patrick O’Rourke: [00:33:37] 2009.

Ryan Vaughn: [00:33:37] It’s going to be 12 years at the end of July.

Patrick O’Rourke: [00:33:40] All right. And then, now, you have an office not just in Gainesville, but also in Flowery Branch.

Ryan Vaughn: [00:33:45] Correct.

Patrick O’Rourke: [00:33:45] All right. So, what was behind the decision behind expansion?

Ryan Vaughn: [00:33:49] A friend of mine, he’s an orthodontist up there. He had built a building because he was going to put his orthodontic practice in it, and he did so. And he had asked if I wanted to open a second office. Well, at the time, in the Gainesville office, where we were at, was really, really full. And I was like, “Well, why not try and start a second office?” And my wife was really, really instrumental in that decision. And then, they came to realize that running two offices is very, very difficult, so that took some time. And, also, I knew I wanted to get an associate because, like I was saying, the other office was very, very full. And that also took some time, too, was finding the right person that I really thought could practice dentistry the same way that I do. Because you don’t want to just pick somebody off the street and take them as a dentist because you want them to have the same mindset, the same compassion that you do. That way, there’s very, very little discrepancies between how the patients are treated in the office.

Patrick O’Rourke: [00:35:07] Sure. That makes total sense. And that’s really probably the second biggest, you know, concern I hear from clients is finding quality associates and keeping associates. And I think even in pediatric, it’s totally different, especially in the south. Not that it’s not like that everywhere, but it’s still Ryan Vaughn. And Ryan Vaughn, they know you. They know Kid’s Dentistry of North Georgia. But, you know, one of the things I love about Georgia is that, well, you know, they know who you are. And people do business with people that they want to be able to look in the eyeball and shake your hand and make sure you know what you’re talking about.

Patrick O’Rourke: [00:35:48] And so, when you have that going on, then it’s your reputation. So, they’re a representative of you and doing so with kids, too, in a clinical manner. I totally get that. So, how is Flowery Branch doing then? So, you start there from scratch then what?

Ryan Vaughn: [00:36:12] You know, I could only devote so much time to the office at first because I had the other office to attend to. And so, we’ve grown it slowly over time. But it’s doing really well. I mean, I can’t complain, especially with my associate. We’re running both offices pretty much full on for at least four days a week. And then, we also are in the hospital a day a week, one of us is. Because we also get a lot of patients coming from the health departments throughout the northeast part of the state. And the reason for that is that, the state Medicaid system, there’s very few pediatric dentists in the northeast part of the state who take Medicaid insurance.

Patrick O’Rourke: [00:37:01] So, like Blue Ridge, Toccoa?

Ryan Vaughn: [00:37:02] Correct. Blue Ridge, Toccoa, Habersham, White County, Franklin County, Union County, all of them. We get a lot of the patients that they see at the health departments there who when they need treatment, they come down to see us. And a lot of times it’s some really severe cases. And so, we actually see them in the hospital setting to get them taken care of. Like, two or three-year-olds that have 12 cavities, 15.

Patrick O’Rourke: [00:37:28] It’s awful.

Ryan Vaughn: [00:37:29] Yeah. But I see it more as this is what I’m doing for my community type of thing, because these patients need to be seen. And so, we pick up as much slack as we possibly can.

Patrick O’Rourke: [00:37:45] That’s one of the things about pedias, I think that all doctors really have this to some degree or another. But it’s more so to a higher degree, what I’m about to say. The pediatric specialists do the work because they love the work. And a lot of time, Medicaid is frequently part of that because they want to help the community.

Ryan Vaughn: [00:38:12] Sure.

Patrick O’Rourke: [00:38:12] And from an insurance, I’m going to circle back to that first from this standpoint, most of our pediatric specialist clients take Medicaid and then you’re looking at the commercial PPO contracts. And the theory or the school of thought – which is not totally wrong, I have to say, and sometimes I’ll subscribe to it – but what will happen is that, the commercial carriers will say, “Yeah. Your client is on Medicaid.” So, they’re taking $20 for an evaluation. We’re paying them 25. What’s the problem? And so, especially in a case like yours, it’s really just a time roadblock where we then have to articulate, “Ryan is not doing it because Ryan needs patients.” They’re like, “Oh, they must need patients.” Ryan is doing it because he wants to treat the kids in his community and that’s why he’s doing it. So, he’s losing money there. But we’re not going to lose money over here with you guys. You’re not going to be able to get to ride the, you know, 30 cents on the dollar train because you’re not poor. I’m you’re not singling out any carriers. Not today anyway.

Ryan Vaughn: [00:39:27] Yeah. No. I’m going to plug them as well. But when we started working with Practice Quotient about eight years ago, they were a godsend because they were able to help us do things that we were unable to do. Because we would contact the carriers and they’d be like, “Yeah. No. You’ve got what you got.” I mean, to be honest with you, it’s the same thing I say to my kids, you get what you get and you don’t pitch a fit. But when inflation hits and you’re still making the same thing, then it makes it a little bit more difficult because dental supply costs don’t go down. They only go up. So, it does make it difficult.

Patrick O’Rourke: [00:40:13] Yeah. It does. So, your experience with Practice Quotient, that was positive.

Ryan Vaughn: [00:40:20] Absolutely. We’ve used them twice now.

Patrick O’Rourke: [00:40:22] Yeah. Terrific. Terrific. Glad to hear that. I appreciate the kind words about the work. It’s one of the reasons why I do it too. It’s certainly not on the cover of fortune wearing mogul clothes. Not yet.

Ryan Vaughn: [00:40:36] Are you sure you’re not wearing them now, though?

Patrick O’Rourke: [00:40:38] I borrowed this jacket.

Ryan Vaughn: [00:40:39] Okay.

Patrick O’Rourke: [00:40:45] But that’s a drawback sometimes with Medicaid. So, now, you’re drawing from all over. So, now, the health departments know where to send their patients. You know, this is Business Radio and I’m really familiar with how it all works, right? So, That’s not a profit center. That’s not going to keep running five kids fed.

Ryan Vaughn: [00:41:06] Absolutely not.

Patrick O’Rourke: [00:41:07] And so, now, we’re also having to build the reputation as the kind of place to go. And you’ve done a terrific job doing that over, you know – 11 years, 12 years? -12 years now – so a dozen years. Now, you have an associate. Does having the associate allow Ryan Vaughn to take more vacations?

Ryan Vaughn: [00:41:27] You would think so.

Patrick O’Rourke: [00:41:29] I would think so.

Ryan Vaughn: [00:41:30] And I would tell you that I do take more time away from the practice. But most of that time is either spent with doing stuff for the GDA and helping them out. It also gives me some time to do some of the administrative stuff around the office that needs to get done without having to worry about patients and doing it after hours. So, that way I can spend more time with my family, which is the major key.

Patrick O’Rourke: [00:41:53] Right. Yeah. You know, I coach basketball now.

Ryan Vaughn: [00:41:57] Oh, yeah?

Patrick O’Rourke: [00:41:57] Yeah. You know, I’ve been doing it actually for – this is my fourth year. And probably one of the most satisfying things I’ve done in the past ten years. And I built my own business and I’ve done a lot of stuff that I’m pleased with. Like, that’s been cool. Like, I’m pretty excited we got a game this Saturday.

Ryan Vaughn: [00:42:16] Oh, so there is a season?

Patrick O’Rourke: [00:42:18] Yeah. We’ve had two games and we have two more games. We’re not going to do any makeup games. And so, you have to finish above 500 in order to make the playoffs. And so, my kids are fairly adept at math. Cherokee County Public School, thank you. I said, “So, if we have one loss and one win and two games left, how many games do we need to win in order to have a winning record?” And they’re like, “All of them, Coach.” I’m like, “That’s right.”

Ryan Vaughn: [00:42:52] Winning is everything.

Patrick O’Rourke: [00:42:53] Yes. Well, they don’t like to lose. I’ll tell you these kids, they don’t like to lose less than me. And I don’t really approach anything to come out not victorious, let’s just say that. I didn’t know anything about basketball four years ago. I didn’t play basketball.

Ryan Vaughn: [00:43:09] Oh, really?

Patrick O’Rourke: [00:43:10] Yeah. My wife is just like, “You need to get out of the house and stop working so much, blah, blah, blah.”

Ryan Vaughn: [00:43:16] Working with kids is satisfying, for sure.

Patrick O’Rourke: [00:43:18] It is. Yeah. I’ve learned a lot, too, about myself and also about patience. But it’s been very gratifying. So, you know, I can see how that work would be a lot better than just crunching numbers all day, you know, like some people do. And arguing with other grown adults about things that should be just put right. So, stop wasting my time, insurance companies. Thank you.

Ryan Vaughn: [00:43:48] I feel the same way. Like, I can relate to children maybe because I have the mentality of a child – I don’t know. But when discussions with adults tend to go sideways sometimes. Kids, they don’t normally do that. That’s why I like just kids.

Patrick O’Rourke: [00:44:02] Kids are typically easier. You know, they don’t always understand what I’m saying. And that’s why if I start losing an argument with the kid, I just start using really big words that they don’t know. And then, I’m like, “Yeah. How about that? You didn’t know about that, did you?” I use my – I can’t even say it. And if that doesn’t work, if they actually do know the words then I just start speaking a different language.

Ryan Vaughn: [00:44:30] Which one do you usually default to?

Patrick O’Rourke: [00:44:33] Portuguese or Spanish.

Ryan Vaughn: [00:44:34] But don’t a lot of kids know Spanish?

Patrick O’Rourke: [00:44:36] They do. So, I have Portuguese as back up.

Ryan Vaughn: [00:44:38] Gotcha.

Patrick O’Rourke: [00:44:39] Because I’m like, “[Foreign language]. What do you know about that? Well, if you don’t know about that, then you don’t have a leg to stand on, do you kid?”

Ryan Vaughn: [00:44:54] That’s right.

Patrick O’Rourke: [00:44:54] So, I have a question for you.

Ryan Vaughn: [00:44:58] Sure.

Patrick O’Rourke: [00:45:00] There was some recent legislation, 11, on the out of network surprise billing, which then the dentist got wrapped in on. Give me your interpretation of it.

Ryan Vaughn: [00:45:15] Well, the surprise billing is a really hot button issue, because what you have is, especially in the hospital settings, you’ll go in and the hospital – medicine itself is very, very segregated, and I don’t mean that in terms of a racial divide. I mean that in terms of, there’s a lot of different specialties. And so, you’ve got doctors who specialize in very, very small niches. And so, you go into the hospital and you have an ailment, and you don’t know what that is because you’re the patient. And then, you’ll go into the E.R. and then you’ll get shuttled somewhere else, and then somewhere else, and somewhere else. But you think that you’re fully contained within the hospital setting. So that every person who comes in there to see you for a different reason to try and figure out what’s wrong, they will fall under the umbrella policy of the hospital itself. That’s not necessarily the case.

Ryan Vaughn: [00:46:14] And so, suppose you’re in certain instances, you go in there and then you have to go under anesthesia. But the anesthesia group that is at this hospital is not under the same umbrella policy of the hospital. Then, you get a different bill from the anesthesiologist, which doesn’t fall under your in-network fees or coverage with your insurance, and so that’s what surprise billing is. And so, you get another bill that’s way outrageous because you weren’t aware of it. And at the time, I mean, you’re not mentally 100 percent there because you’re either in pain or something else is going on. And so, what the surprise billing was intended to do was to make it so that the patients are aware upfront if there’s any services that fall outside of the realm of the hospital fee structure for your insurance.

Ryan Vaughn: [00:47:10] Now, dentists got involved because there’s some nuances there because there are dentists, such as myself, who do go into the hospital setting. And so, it was one of those issues where we don’t want to – you’re kind of having to work both sides here. Because at the same time, you’re basically telling a group of people or professionals that you are not going to be allowed to do this. And they’re like, “Well, this is what the patient needs.” Because your fees or your –

Patrick O’Rourke: [00:47:55] Your plan doesn’t cover that, right?

Ryan Vaughn: [00:47:57] Correct. And so, you’re like, “Well, I can’t give the patient what they want because you’re telling me I can’t use my fees to do that with.” And so, there’s a fine line that you have to straddle. And, to be honest with you, I think the bill that has come out, I thought the legislature at the state capitol did a very good job with it, to be perfectly honest.

Patrick O’Rourke: [00:48:18] I thought it was fair. I mean, it’s fairly clear. And it is an issue, particularly in hospital settings.

Ryan Vaughn: [00:48:26] Absolutely.

Patrick O’Rourke: [00:48:29] On one hand, I’m like, you know, what does that have to do with the private practice? General dentists? You’re not talking about surprise bills, right? You’re out of network. At the same time, the docs that are fee for service only, there’s still plenty of them in the state and, really, all over the country, they don’t participate with any networks. But they already tell people they’re like, “I’m not in your network.”

Ryan Vaughn: [00:48:57] Yes. They tell them upfront. Correct.

Patrick O’Rourke: [00:49:00] And in the Great State of Georgia, in and out of network benefits have to be the same for all fully insured business, which not a lot of people know – which they really can thank the GDA. I hated that rule while I was still on the insurance company side, by the way. I embrace it now. So, good job GDA. And there’s only two states in the union that have it actually, so it’s Georgia and Texas. And so, I feel like it’s not that really big of a deal because I feel like the docs are doing it anyway. That was my take on it. And there’s also federal legislation, so when it mattered, what Georgia State did anyway, because very similar stuff was in the Federal COVID bill.

Ryan Vaughn: [00:49:44] Correct. And with that said, I’m very interested to see what becomes the repeal of the McCarran-Ferguson Act. I would like to see a lot more competition in the insurance industry. But I know insurance always tries to find a loophole.

Patrick O’Rourke: [00:50:01] Yeah. I mean, I’ll just give you my take on that for dental anyway. So, for dental insurance, you know, I feel like that there was a sort of school of thought that everybody in the insurance industry are all friends and we’re all getting together and, you know, smoking cigars, playing poker, and plotting out the world domination. That’s not the case. So, your competitor is your competitor. It wasn’t as open as I think that it was perceived. So, the impact of that, I don’t see it having anything profound. Now, I think it doesn’t hurt the provider community at all. Don’t get me wrong, it definitely does not. And it could have been used. It could definitely could have been used. That exception could have been used as a shield and maybe some things happened that I didn’t know about.

Patrick O’Rourke: [00:51:11] But I can tell you that, you know, intellectual capital is guarded very, very closely within each organization. And it’s not shared with those that wish to eat your lunch, which is your competitors, unless there is a very compelling reason to do so. Well, now, they can’t. So, dental insurance isn’t as complicated though. You know what I mean?

Ryan Vaughn: [00:51:35] Yeah. But there’s another side to that, at least in my opinion, that dental insurance has not changed much in the past 50 years. It’s a very archaic system. I mean, medicine, the insurance industry has evolved tremendously in that 50 years. Whereas, dental stayed pretty much the same. I mean, you have a thousand dollars maximum for most insurance policies. But, you know, as time goes by, 50 years of three percent inflation, that’s not going to get you as much as it used to.

Patrick O’Rourke: [00:52:07] Right. You’re absolutely right.

Ryan Vaughn: [00:52:08] I would like to see changes but, I mean, there’s only so much I can do.

Patrick O’Rourke: [00:52:16] There’s a lot of chatter going on – and it’s more than chatter. That’s not the appropriate word. There’s a lot of effort initiatives and mental and financial energy being put into medical dental integration. And so, I just did an interview with Marc Cooper – Dr. Marc Cooper out of Portland, and he’s doing a conference. In fact, that show will post right before your show. And so, I’m listening to it kind of see what happens. You know, have there been any medical and dental integration efforts that you’ve seen that have directly impacted your care and/or financing of the health care at your practice?

Ryan Vaughn: [00:53:01] Not yet. I know that the ADA is making a strong push to try and get dental more integrated in the medical side because, like I previously just mentioned in a fly by, there’s a lot that goes on with oral health that it continues on to the systemic health as well. And so, the ADA is really trying to push to have a lot stronger collaboration with our medical colleagues. And, you know, I got a lot of that. And I didn’t really think that was as much of an issue when I was in residency, because, I mean, I worked with the physicians down at Joe all the time. And I was like, “Okay. We’ll do this.” A kid got just diagnosed with cancer. We got to make sure that their oral health is completely fine before they undergo a bone marrow transplant or anything. Because if they don’t, anything that’s in their mouth – if they have a small cavity – it’s going to become an abscess in the cellulitis like that because they have no immune system.

Ryan Vaughn: [00:54:04] I mean, that’s just one example of the collaborations we did all the time down there. And I think that’s very, very important especially now with adults, especially older populations and all the systemic health problems that they have, that a lot of them don’t see dental care. And a lot of times, a lot of things can be caught if they go see their dentist along with their physician as well, and they talk and they collaborate together.

Patrick O’Rourke: [00:54:35] Sure. Absolutely. Coordination of care. Continuity of care. Well, I’d like to thank you. We’re going to have to wrap up today. One last question, though, who is your favorite Teenage Mutant Ninja Turtle?

Ryan Vaughn: [00:54:50] Oh, man. Really? That’s an easy one. That’s Donatello.

Patrick O’Rourke: [00:54:54] Donatello.

Ryan Vaughn: [00:54:54] I grew up a Donatello fan. I mean, absolutely. Because you had Leo and he led the group. And Rafael, he was a livewire. And Mikee, he didn’t really care about anything.

Patrick O’Rourke: [00:55:07] Kind of an airhead.

Ryan Vaughn: [00:55:07] Yeah. But Donny would always figure things out. That’s me, I’m just trying to figure things out. I thought you were going to ask me about the Super Bowl being as you’re a Bucs fan.

Patrick O’Rourke: [00:55:17] Unless you’re going to root for Tampa or say nice things about Tampa, then we’re not going to talk about that.

Ryan Vaughn: [00:55:21] Okay. All right. I’ll keep my mouth shut then.

Patrick O’Rourke: [00:55:27] Tampa Bay Buccaneers. I’ve been rooting for that team for as long as I’ve been alive.

Ryan Vaughn: [00:55:33] I don’t blame you. I’m the same way.

Patrick O’Rourke: [00:55:35] So, it’s tough because I live here in Atlanta. So, it’s not like people are walking like we’re in the same division. They’re not happy for me or anything, you know.

Ryan Vaughn: [00:55:43] But I think they appreciate that versus you being a Saints fan, because Atlanta really does not like New Orleans.

Patrick O’Rourke: [00:55:48] I learned that the hard way by going to New Orleans. And I went to a NOLA Atlanta game with somebody [inaudible] so we had a box and I wore Falcons – I bought a Falcons shirt and let’s just say that that environment was not hospitable. I had no idea. That was pretty much a brawl all day.

Patrick O’Rourke: [00:56:13] Well, with that, let me thank you, Dr. Ryan Vaughn. When people are trying to find you, if they want to find you, they want to talk about the northern district of the GDA and/or they have kids and they want quality of care in the Gainesville or Flowery Branch area of Georgia, how do they find Dr. Ryan Vaughn?

Ryan Vaughn: [00:56:29] You can just go on and search Kid’s Dentistry of North Georgia. The telephone number is 678-450-7011. And we have a website, it’s kidsdentistrynoga.com. And if you have any questions for me about the GDA or anything like that, you can reach me at the office or you can call the GDA direct and their number is listed on the website. I think it’s 404-636-7553, if I remember it correctly.

Patrick O’Rourke: [00:56:59] That’s pretty good memory.

Ryan Vaughn: [00:57:01] Well, I call them or they call me quite often because we talk a lot. But, yeah, if you’re ever in need of anything, I’ll be here.

Patrick O’Rourke: [00:57:11] All right. Very good. Well, I appreciate you coming by to chat with me and I’m sure our listeners appreciate you. I also appreciate John Ray, our producer for doing a terrific job, as always.

Ryan Vaughn: [00:57:20] Absolutely. Trying to keep my phone silent for whatever reason. I don’t know why it’s going off like that.

Patrick O’Rourke: [00:57:27] And I’d also like to thank our sponsor, Practice Quotient. Practice Quotient, PPO negotiations and analysis. They’re a national firm. They got clients from Anchorage, L.A. to Miami, to New York. We are headquartered right here in Atlanta, Georgia. Representing top tier providers, we’re a bridge between the provider and the payer community.

Ryan Vaughn: [00:57:48] They do an awesome job.

Patrick O’Rourke: [00:57:49] Thank you, Ryan. I appreciate that. I did not pay him either. All right. So, with that, until next time.

Ryan Vaughn: [00:57:55] All right. Thanks.

 

 

About Dental Business Radio

“Dental Business Radio” covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests will include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. “Dental Business Radio” is underwritten and presented by Practice Quotient and produced by John Ray and the North Fulton studio of Business RadioX®.

Practice Quotient

“Dental Business Radio” is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

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Tagged With: Children's Dental Health Month, Dr. Ryan Vaughn, Georgia Dental Association, Kid's Dentistry of North Georgia, pediatric dentist, pediatric dentistry, PPO Negotiations & Analysis, Practice Quotient

The Six B’s of LinkedIn Success, with Gregg Burkhalter, Personal Branding Coach and “The LinkedIn Guy

February 4, 2021 by John Ray

Gregg-Burkhalter
North Fulton Studio
The Six B's of LinkedIn Success, with Gregg Burkhalter, Personal Branding Coach and "The LinkedIn Guy
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Gregg-Burkhalter

The Six B’s of LinkedIn Success, with Gregg Burkhalter, Personal Branding Coach and “The LinkedIn Guy

John Ray: [00:00:01] And hello again, everyone. This is John Ray with Business RadioX. And I’m here with Greg Burkhalter. And Greg is a personal branding coach and he’s the LinkedIn Guy as well. Greg, what advice would you give those of us who use LinkedIn as we look ahead to 2021?

Greg Burkhalter: [00:00:22] Well, first of all, John, if you’re not on LinkedIn, you’re becoming rapidly, digitally dormant and unimportant in the business world. You have to be on LinkedIn going forward. Recent situation with the C19 virus has forced more and more people online. Whether they’re looking for jobs or they are looking to find a customer, LinkedIn is the place you need to be. So, if you haven’t looked at your LinkedIn profile recently, it might be time to kind of check and see, is your profile really reflecting your brand?

Greg Burkhalter: [00:00:53] A good step one would be to look at it and check one area first of all. Go to the add profile section on your LinkedIn profile, make sure you have all the sections on your profile, because I can tell you, if you set up your profile two or three years ago and haven’t touched it, you’re missing tons of content on your LinkedIn profile. Check that. Take a quick look at your photo. Does it look like the person that they’re going to meet should they encounter you in person? Also, check your contact information. Does it have your website on there? Does it have your phone number? That is step number one of doing that.

Greg Burkhalter: [00:01:26] Next thing to do is you’ve got to be using LinkedIn. I’m going to give you some bes here that will put you on the path of being effective. First of all, be present, be active, be helpful, be real, be consistent. And here’s the “be” that most people cannot understand or get to, and that is be patient. There is no shortcut. There is no magic. No magic pill to LinkedIn success. You have to put skin in the game and be consistent, become part of the community on LinkedIn that brings a value to others, and you will succeed in your efforts.

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Authority

Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.

Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars.

To learn more, visit Gregg’s website. You can also connect with Gregg on LinkedIn, or call him at 770-313-2385.


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Decision Vision Episode 102: Should I Hire a Virtual Assistant? – An Interview with Essie Escobedo, Office Angels

February 4, 2021 by John Ray

virtual assistant
Decision Vision
Decision Vision Episode 102: Should I Hire a Virtual Assistant? - An Interview with Essie Escobedo, Office Angels
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Decision Vision Episode 102:  Should I Hire a Virtual Assistant? – An Interview with Essie Escobedo, Office Angels

Essie Escobedo, Founder and “Chief Executive Angel” of Office Angels, joins host Mike Blake to discuss the ins and outs of hiring a virtual assistant and how to manage a virtual assistant to create scale in your business. “Decision Vision” is presented by Brady Ware & Company.

Essie Escobedo, Chief Executive Angel, Office Angels

When Essie Escobedo majored in physics, she had no idea that she would apply her knowledge about how the universe works to the world of business. Essie launched Office Angels® in 2000 after a 25-year career as a successful small business owner. During that time, she honed her gifts of exceptional interpersonal skills and a sharp intellect, while gaining hands-on knowledge about successful business management.

Essie EscobedoTwenty years ago, Essie presciently observed that a large and growing number of credentialed, seasoned individuals with outstanding skills and proven track records had left corporate America and saw a stellar opportunity. These professionals may have left the full-time workforce, but they wanted to continue working — on their schedules. Essie realized these professionals could bring expertise and a level of professionalism to assist small businesses at rates they could not otherwise afford.

Compelled by her strong entrepreneurial character and drive to help people succeed, she developed a unique business model that addresses two needs: Office Angels helps small business owners focus on business priorities, while Angels perform a range of essential but often-neglected “back office” operations in areas such as administrative support, bookkeeping, and marketing. At the same time, Office Angels provides meaningful work to highly experienced and trained business professionals who wish to work on a flexible, part-time, freelance, or project basis.

A supreme networker, Essie is a well-known and highly respected member of the greater Atlanta business community. She has served on the Boards of the Atlanta Chapter of the National Association of Women Business Owners (NAWBO), the Atlanta Women’s Network (AWN), and the Professional Women’s Information Network (ProWIN). She currently serves on the Advisory Boards for ProWIN and Access for Capital Entrepreneurs (ACE), is an active member of the Georgia Consortium for Personal Financial Literacy, and mentors on starting and running a successful business with The Edge Connection.

The North Fulton Chamber of Commerce named Essie as a Business Person of Excellence for 2018. She was a finalist for the Chamber’s 2018 Small Business Person of the Year award, was honored by ProWIN with a Business Builder Award, and was nominated for a Turknett Leadership Character Award.

Essie has been featured in various business media, including the Atlanta Business Chronicle, VoyageATL, “Atlanta Business Radio,” “North Fulton Business Radio,” and Newstalk 1160.

Essie holds a Bachelor of Science degree in Physics from The American University and served as Adjunct Professor of Business at Lanier Technical College. In addition to her business acumen, Essie has been a beloved mentor, coach, and trainer to her Angels, clients, and friends. Her calm, proactive, practical, and gracious style brings out the best in people and creates winning outcomes.

Website

LinkedIn

Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

TRANSCRIPT

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owners’ or executives’ perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:41] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta per social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving our view of the podcast as well.

Mike Blake: [00:01:07] So, today’s topic is, Should I hire a virtual assistant? And this has been a topic that I’ve wanted to do for quite some time. And the reason for it is this, is that – you know, there are actually a lot of reasons for it. The first reason is, you know, for a while I was a sole practitioner before I joined Brady Ware. And that practice, frankly, was successful. You know, I didn’t join Brady Ware because I wasn’t having success. It’s just that they offered me opportunities I knew that I could not really find and exploit on my own. But one of the big reason that that practice worked was because early on I hired a virtual assistant. And I actually hired multiple virtual assistants along the way. And we’ll kind of talk about that model.

Mike Blake: [00:02:04] But, you know, I think the single best decision I made for my own company was hiring a virtual assistant because it provided so much leverage, and it took things off my plate, and out of my mental bandwidth that, frankly, just didn’t need to be there. And this virtual assistant was fantastic. She’s since retired. But, you know, it was an individual that there are certain things I can hand off to, scheduling meetings in particular. And I just knew I didn’t have to worry about them. And, you know, frankly, one of the things I miss about being a sole practitioner is having that.

Mike Blake: [00:02:41] And this gets to the second point I wanted to raise, one of the things that our economy has done in the last 35 years is, we have decided to desynthesize our economy. You know, when my father was, frankly, my age – and he just turned 77, so happy birthday, Dad – he had his own personal assistant for a long time, probably about 20 years, actually. And, you know, it wasn’t uncommon for partners in Big Four accounting firms to have their own assistant, or at most they might share that assistant with one or two people. And then, our economy decided that we were going to get efficient. And the way we were going to get efficient as an economy is, we are going to take people that bill that $500 an hour and we are going to have them do $50 an hour work. And that’s the way that we decided that we were going to streamline and really cut the fat out. And as you can tell, I think, frankly, it’s a failed mechanism.

Mike Blake: [00:03:49] You know, I think that kind of change probably looks great on the piano for about a year or so. But, frankly, I think it’s been a mistake. And even though I think the administrative assistants we have at Brady Ware are fantastic and, you know, they do what they do. But for them to get the same level of service, and they’re having to take care of 40 of us garbanzos in our office as opposed to one garbanzo like me, you know, it’s just a different level of service. I cannot expect that same level of service. And, frankly, I will not burden them with it because it’s simply an unfair ask.

Mike Blake: [00:04:30] And so, one of the ways that the market has responded now is with the virtual assistant. In particular, because so many of us have gone solo. We started small businesses and, you know, hiring an assistant add up – I’m just going to throw a number out there – you know, a salary of $40,000 maybe at the lower end, over $100,000 for the really high end ones that rise to levels of chiefs of staff and so forth. You know, that’s tough to add that startup cost, especially if you’re just starting your business. You really don’t know exactly what that assistant is going to do on a day to day basis. And, you know, hiring an assistant is one of those things that it’s like avoiding going to the dentist, you don’t really feel the impact day to day. But, man, when you finally get back in that dentist chair, you sure wish you’d gone back three months earlier. I think assistants are kind of that way as well.

Mike Blake: [00:05:28] And so, I want to visit this topic because I think, you know, now with coronavirus, lots of people are starting their own businesses for a number of reasons. And, frankly, I think the virtual assistant is still a relatively unknown quantity in our economy. And if you don’t know about virtual assistants, I believe that you should because, again, it was so helpful to me. And, frankly, there may be a role yet even in my role working within a company to have one that does some things that I cannot realistically expect, you know, our administrative staff to do. So, I hope you’re going to find this interesting. I think you will.

Mike Blake: [00:06:07] So, joining us for today’s program is Essie Escobedo, who is Chief Executive Angel of Office Angels, which provides meaningful work to highly experienced and trained business professionals who wish to work on a flexible, part-time, freelance ,or profit project basis. A supreme networker, Essie is well known and a highly respected member of the Greater Atlanta Business Community. She has served on the boards of the Atlanta Chapter of the National Association of Women Business Owners, the Atlanta Women’s Network, and the Professional Women’s Information Network, ProWIN. She currently serves on the advisory boards for ProWIN and Access for Capital Entrepreneurs, is an active member of the Georgia Consortium for Personal Financial Literacy, and mentors on starting and running a successful business with The Edge Connection – I didn’t know that. I’m a big fan of The Edge Connection.

Mike Blake: [00:06:57] The North Fulton Chamber of Commerce named Essie as a business person of excellence for 2018. She was a finalist for the Chamber’s 2018 Small Business Person of the Year award and was honored by ProWIN with a Business Builder Award and was nominated for Turknett Leadership Character Award – I was too. Essie has been featured in various business media, including the Atlanta Business Chronicle, Voyage ATL, Atlanta Business Radio, Business RadioX, and NewsTalk 1160. Essie holds a Bachelor of Science Degree in Physics from the American University. And served as adjunct professor of Business at Lanier Technical College.

Mike Blake: [00:07:32] In addition to her business acumen, Essie has been a beloved mentor, coach, and trainer to her angels, clients, and friends. Her calm, proactive, practical, and gracious style brings out the best in people and creates winning outcomes. It sounds like she’s going to class up the joint. Essie, welcome to the program.

Essie Escobedo: [00:07:50] Thank you so much for having me. It’s a pleasure.

Mike Blake: [00:07:53] So, you know, Essie, it’s funny, when I bring people on, I find things that I have in common with them that I didn’t necessarily know. But, you know, we have a number of common touch points, which I’m just going to go out on a limb and say, that’s good, because I think you’re lifting me up rather than my bringing you down. But I have to ask this question, what was the path that took you from physics to doing this?

Essie Escobedo: [00:08:24] Mike, I don’t think we have enough time.

Mike Blake: [00:08:28] Is there a 30 second version or should I just move on?

Essie Escobedo: [00:08:30] Let’s just say it was circuitous.

Mike Blake: [00:08:32] Okay. Fair enough. Well, look, I was a French major in college, and I don’t think I’ve been to France in about 30 years. So, when we talk about a virtual assistant, what is that?

Essie Escobedo: [00:08:49] You know, that can mean so many things to so many different people. So, obviously, it’s someone who assists virtually and not in person. Today, people use that term to mean they want somebody to help them with their marketing. They want someone to do executive admin type work. It could even mean that they want someone to help with bookkeeping. So, you really have to clearly define what the role would be for someone you would like to have as your virtual assistant. Obviously, one person cannot do both your bookkeeping and your marketing.

Mike Blake: [00:09:44] Right. Probably not.

Essie Escobedo: [00:09:46] I don’t think so. I don’t think that they would probably do either one well, but people ask. So, to me, when you decide that you’re looking for a virtual assistant, the first thing you need to do is put a job description together.

Mike Blake: [00:10:05] So, I’m kind of curious now. I mean, as I was putting the show together, I was thinking about virtual assistants in the pandemic environment. I mean, at some point, I kind of wonder – I like you to react to this – if so many assistants are virtual that we now just call them assistants, right? I wonder how much the virtual distinction even matters.

Essie Escobedo: [00:10:34] Well, probably not in the final analysis, because some of the people who work “virtually” are also meeting face to face, before COVID, that is. And it can be a combination of both. The technology enables so much of the work to be done without physically having to go somewhere. So, yeah, I think you’re right. We can call it an assistant and then define where the work is going to take place.

Mike Blake: [00:11:12] Yeah. I think that’s right. And I think, you know, the nature of the assistant’s role is changing so much now because, I mean, just by virtue of the virtualization of the workplace merely overnight, just what we’re asking people to do is different.

Essie Escobedo: [00:11:35] Exactly. And especially now, you know, so many people are looking for work from home because of COVID. And if you haven’t had experience working in a virtual environment, it is different. There’s the communication aspect. You have to be very, very clear in your communication and in being very specific about what your expectations are, what your turnaround times are. You’re not in close proximity so you have to trust that the person is going to execute and deliver according to your expectation.

Mike Blake: [00:12:29] Yeah. And I want to get back to that, because I do think the management element is a very important part of this conversation. But I don’t want to jump ahead because there are a couple of topics I want to cover first. And one of them is, what are the kinds of things you could ask a virtual assistant to do?

Essie Escobedo: [00:12:48] I would say that it would be limited to anything, you know, administrative tasks, setting appointments, keeping the calendar, formatting documents, reviewing, proofreading, copy editing. You know, it’s a broad range of what we would typically know of being administrative. But then, on top of that, there are some people who are asking for, what I call, a marketing support services, which are very different than what we have known to be the role of an executive admin, for example.

Mike Blake: [00:13:34] Yeah. And, you know, interestingly enough, too, I think one area where I’ve noticed the name virtual assistant pop up more frequently now is with social media. You know, I maintain my own social media account and I’m pretty aggressive with it, but I’m tapped out. I probably need a virtual assistant realistically to do more. But, you know, so much effort is required to maintain a social media presence and actually get something out of it that – I’m seeing and I’m curious if you’re going to say you see the same thing – I think there’s going to develop or maybe there’s already developing a subspecialty just of people that can manage affirms or an individual’s social media presence, particularly across a number of platforms.

Essie Escobedo: [00:14:24] Absolutely. I don’t call them virtual assistants. I call them marketing assistants.

Mike Blake: [00:14:32] And is there a reason for that? I mean, is it because marketing assistants, they prefer that term or it’s just easier branding? Or why is it that you choose to use a different term for that?

Essie Escobedo: [00:14:45] Because their focus and their expertise is in marketing. It’s not in proofreading documents and doing, you know, traditional administrative support services. And it’s not something they necessarily like to do or want to do either.

Mike Blake: [00:15:03] Yeah. And I agree with that, you know, those things are entirely different. And social media, you know, it just doesn’t work anymore if you address it on an amateur level. It really has to be addressed professionally or you’re just wasting your time. And so, having a specialist that understands that, that likes that, and also, frankly, can keep up with the cadence of work. Because it’s not just post one thing and done. To really do it right, you have to post things on multiple platforms multiple times a day. And, you know, when I talk social media with my colleagues and my clients, you know, they complain that it’s effectively a full-time job. And they’re not wrong. It sounds like that’s another great use for a virtual assistant or a marketing assistant, to use your words.

Essie Escobedo: [00:15:58] Right. Absolutely. Well, in my company, we put teams together. I typically do not have an administrative person who says she knows how to use HootSuite, for example, do marketing. They don’t know marketing. So, I would put a team together and have an admin, and a marketing person, and then a bookkeeper.

Mike Blake: [00:16:28] So, you know what? That’s an interesting model. I’d like to kind of drill down on that. So, you see scenarios or, actually, help clients with scenarios where they in fact need more than one virtual assistant to get done what they need done, and you actually put a team together.

Essie Escobedo: [00:16:46] Absolutely. You have to bring in the people who have the expertise in the different areas. I mean, it doesn’t work to have – you can’t have an admin doing bookkeeping if they don’t know bookkeeping, if they don’t know accounting. It doesn’t work.

Mike Blake: [00:17:12] And when you put teams together, are they often people that have worked together before? Or are they more often people that are working together for the first time?

Essie Escobedo: [00:17:26] They’re working together for the first time, but they’re working virtually. And as long as we have a very clearly defined job description and everybody knows what their job is, it works like a dream.

Mike Blake: [00:17:44] So, that segues nicely into what I think is going to be a big chunk of this conversation, which is, managing virtual assistants. I think one of the things that I think has been underrated a little bit – not terribly, but I think it focuses on some very narrow things – but the fact that we have to approach management differently. You know, the days of managing by walking around and sort of looking over people’s shoulders and correcting them on the fly, I mean, they’re just gone. And, frankly, I never manage that way anyway because I’m too lazy. But, to me, that’s a good thing, you know, managing by walking around, which basically means that you’re sort of shooting first and asking questions later. I’m not convinced that was a great management style to begin with.

Mike Blake: [00:18:41] So, it sounds like, to me, when I worked with virtual assistants, it required a great deal of discipline on my part to communicate thoroughly, to anticipate potential questions. Particularly in the beginning, things aren’t going to get done as quickly as you would like because there’s a training period. And even from my perspective, what I did is, I made training videos. So, I had little stupid videos I made with my Mac and QuickTime – or, actually Zoom, and recorded like a five minute training video. Here’s how you do X, Y, or Z. And I do think that that’s a big part of why my virtual assistant experience worked very well. Do you think things like that represent best practices? And if so, what other best practices have I missed?

Essie Escobedo: [00:19:34] Yeah. I think the more you can document your processes and procedures, the better, be it video or however you want to get that done. To me, in my world, I work with people who don’t need to be managed. And I think selecting the right person, who can work independently, who is proactive, who can anticipate, who is seasoned, basically, and knows pretty much what the role entails, that should be the people that you should select to work with.

Essie Escobedo: [00:20:19] So, the question is, who is not a good fit for a virtual assistant? And I say it’s a person who’s a micromanager. If you have the right person, if you have a clearly defined job description with detailed SOP, Standard Operating Procedures, you just work through what your expectations are, what your turnaround time is, how best to communicate with one another, and then let it rip.

Mike Blake: [00:21:01] And, you know, it goes back to kind of a core theme that, you know, these are things that I think good managers should have been doing all along. It’s well-documented that micromanagers are not very effective. Teams generally hate working for micromanagers, particularly teams that are high powered, that are intelligent, ones that aren’t so or maybe are less motivated. Maybe they like working for a micromanager because it takes the thought process out. But if you really want high performing people, being able to let go is so critical.

Mike Blake: [00:21:41] And, you know, like it or not, for a lot of us in this pandemic, you’re having to let go. And, you know, for a while what we were hearing – I wonder, did you hear about these apps that were starting to gain traction where companies are trying to make their employees load apps on their computers to track just how much time they actually were working versus not? And I mean, that just drove me crazy. I’m like, “If my firm ever did that, I’m out. I’m not going to subject my employees to that.”

Essie Escobedo: [00:22:13] Well, the thing about it is, when you hire someone, you have to go into the relationship based on trust. Otherwise, you don’t have anything going on.

Mike Blake: [00:22:25] So, you bring up an interesting point right there, and you touched upon this earlier and I want to come back to it. So, I mean, in your world, you must interview lots of prospective virtual assistants, correct?

Essie Escobedo: [00:22:41] I do. However, I do have some – I’ve recruited some of my H.R. angels to do a prescreening screening for me.

Mike Blake: [00:22:51] Okay. Good. So, when you are considering a virtual assistant, in your mind, what are the most important things to find out about them? And what’s the best way to go about doing that?

Essie Escobedo: [00:23:09] Well, of course, I want to see their resume. I want to see their work history. We do a thorough vetting process. I developed an Angel questionnaire where they have to write an essay, basically speaking, and they have to tell me in their own words why they want to do this and what do they bring to the table, how can they improve the life of a small business owner with the work that they would provide. So, it gives me a lot of good input as to where they’re coming from in terms of their personality.

Essie Escobedo: [00:24:01] And then, of course, I always interview them in person, or now through Zoom, to get a really better sense for their personality. Because skill set being equal, for me, what really makes or breaks a relationship is the chemistry. Can these two people work effectively together? Can they communicate well? For example, I was talking – and I interview the clients as well because I have to know from both ends if it’s going to be a good fit. So, I talked to one client and he’s from up north, and he talks real fast, and he’s very intense. And he says, “Essie, I can’t handle somebody who talks real slow.” I said, “Got it.”

Mike Blake: [00:25:00] Well, that’s fair. And I know exactly what you’re talking about. I used to work on Wall Street for a few years, and there’s a different cadence, right? They used to have those old FedEx fast talker commercials. And I guess in Nashville, that was considered fast talking. But up in New York and Boston, that’s just how we talk. We were kind of wondering what the gag was, frankly.

Mike Blake: [00:25:28] So, you talked about personality, and the thing that strikes me as we get into this conversation – and maybe I should have realized it before, but it’s only really hitting me now is – you know, you are a recruiter in effect.

Essie Escobedo: [00:25:45] I’m a matchmaker.

Mike Blake: [00:25:45] A matchmaker. And, I mean, is it fair to say that the hiring practices that are good for hiring a full-time employee, a lot of those do kind of translate over into hiring somebody or some people as virtual assistants?

Essie Escobedo: [00:26:06] Oh, I would say so. Absolutely. But, you know, I have a question, why is there so much dysfunction in corporate America if everybody does smart hiring?

Mike Blake: [00:26:17] Yeah. Well, there’s definitely a lot of bad hiring out there, and sort of puzzling. But, unfortunately, I think it’s because there’s a lot of cynicism out there. There are just a number of managers that treat people as commodities and the way they get to a good person is they feel like they just have to go through eight others, like it’s cold calling, basically.

Essie Escobedo: [00:26:48] I always say that you have to really learn how to be a good boss.

Mike Blake: [00:26:56] So, how do you be a good boss to a virtual assistant? And do they have needs that are maybe different from, you know, a more conventional employee?

Essie Escobedo: [00:27:08] Well, again, from my own experience, I worked with what I have dubbed the at home work force. And these are seasoned professionals who have chosen to permanently leave the full-time workforce for various and sundry reasons. So, they’re not temping. They’re not interested in anything full-time. So, you have to be mindful that they do have other things going on in their lives. They may have other clients. They may be caring for a special needs child or their aging parents. So, I think that it’s very, very important to understand, you know, if you’re hiring someone full-time, then, of course, they’re going to be on call, say, 40 hours a week from 9:00 to 5:00.

Essie Escobedo: [00:28:11] But most of the people that I know that are using virtual assistants are not in need of a full-time person. And so then, it becomes, you know, you need to have a person who has extremely good time management skills. And who is accustomed to working – say, if they’re working with multiple clients, managing all of them. So, therefore, it becomes very important on vetting the person that you’re going to bring in, making sure that they already have experience in doing this. You know, you can give somebody a first chance, but understand that it’s going to take a while to get into a good rhythm to make sure that it’s working and that you’re getting the value out of what you’re buying in terms of their time and expertise.

Mike Blake: [00:29:24] So, there are two points that I want to follow up on, because I think they’re so important. One is, you know, another kind of profile of somebody who probably is not a good fit for a virtual assistant, at least as their primary one, is someone who just needs to own their time. So, if you need to have somebody on call, 9:00 to 5:00, 8:00 to 6:00, whatever the job description is, that whenever you call, they’re more or less going to drop whatever they’re doing and address your issue. That’s not necessarily an appropriate role for a virtual assistant, because you are maybe one of a number of clients. And they’re a virtual assistant for a particular reason, because they have a family obligation, health obligation, whatnot. And so, that’s a way to decide not to go that route that you need to have somebody that really is on your staff.

Essie Escobedo: [00:30:19] Absolutely. Because most virtual assistants are working as independent contractors, which means that you’re not controlling them. They are controlling their own time and methods of delivery of the service. To me, I draw the line at 20 hours a week. If you need someone more than 20 hours a week, then you really just need to hire a bona fide employee.

Mike Blake: [00:30:51] Yeah. And, frankly, I guess not I’m an accountant, but, I mean, after a certain number of hours, the IRS takes over and says they have to be an employee. If you dominate enough of their income, then the IRS doesn’t care what your contract says. They will come in and say this person is an employee.

Essie Escobedo: [00:31:11] And I think they’re getting – it’s going to become much more stringent.

Mike Blake: [00:31:16] You do? Why is that?

Essie Escobedo: [00:31:18] There’s a new administration.

Mike Blake: [00:31:20] Yeah. That’s true. So, the other question I wanted to follow up with you, a comment I want to make, too, is that, I think, unfortunately, there’s a temptation for some people to treat a virtual relationship different from a physical – not intimate, but physical – just analog relationship, for lack of a better term. Right? And something you touched upon that I want to kind of toss out here or suss out here is, you know, just as you would give an employee sort of a breaking in period, you need to do that with virtual assistants, maybe even more so just because of the limitations of technology in terms of communication. You know, it’s a bad mistake just because somebody has their relationship with you online, that doesn’t make them interchangeable and disposable.

Essie Escobedo: [00:32:23] Absolutely. I think, you know, you have to go into the relationship with mutual respect and trust. And if you’ve done a good job at putting together a job description that your assistant is signing off on and agreeing with, then that becomes the way that you can hold that person responsible for their job performance. And you do have to trust that they’re going to get the work done. That’s why it’s so important to set the time frame, the expectation, and the communication. When do I need this finished by? Let’s schedule a touch base every Monday morning at 9:00. And then, sketch out the task to be done during the week. And what’s the best way to communicate? And you can’t expect – and some people send emails to their assistants at 2:00 in the morning.

Mike Blake: [00:33:38] Right. Which is okay. I mean, which is okay on a surface. I confess, I’m a night owl just because of the way our own daily routine is set up. I’m helping with the house and home schooling during the day and I get a lot of my work done at night. But I don’t expect a response at 2:00 a.m..

Essie Escobedo: [00:33:58] Right. So, if you were to expect that response, it wouldn’t work out too well.

Mike Blake: [00:34:05] Yeah. Although, that brings up another question I wanted to ask. Because, I have he’s more than a virtual assistant. He is a part-time financial analyst. But the framework is the same, who’s in India. And there’s a significant time difference, I think it’s 11 hours, if I remember – it’s a lot. And my understanding is, in fact, a lot of virtual assistants do work overseas. Philippines is a big source for them, I think, in particular because a lot of them have good command of English.

Mike Blake: [00:34:44] And my question is, do you have experience and do you have in your relationships people who are abroad that work as virtual assistants? And can you talk about, maybe, the disadvantages and some of the advantages of having somebody as your virtual assistant who works halfway around the world?

Essie Escobedo: [00:35:03] Well, I think one of the advantages, depending on the time zone, is that, you can really leverage that time difference. Well, first of all, I want to provide jobs to people right here in the good old U.S. of A. I have many clients who have worked with overseas virtual assistants end up coming around. You know, we can’t compete price- wise, clearly. But they find that the culture is different. And even though they are English speaking, it’s not the same.

Mike Blake: [00:35:47] It’s different.

Essie Escobedo: [00:35:49] It’s different, And so, it turns out, depending on the nature of the work at hand, it’s just really not giving them the results that they need, so they come over to me.

Mike Blake: [00:36:07] Okay. Well, I like to talk about something you said because I sense in your voice it’s really important to you. You clearly have decided you’re going to focus on sourcing talent here in the United States. So, why is that so important to you?

Essie Escobedo: [00:36:26] Well, because I am very proud to be an American and I think that there are plenty of people right here at home that need good work. I started my company 21 years ago just to support women in particular who needed to work with on their own terms, basically speaking, because they needed to be at home to raise their kids and care for their special needs kids. And it was an all or nothing proposition. If you wanted to have a corporate job, you had to really put your family on the back burner, and your own health, not to mention that. So, I said, “Well, there are so many small businesses and nonprofits and associations that need help but don’t need a full-time employee.” Why shouldn’t these people be able to work? So, that’s my mission. That’s my focus.

Mike Blake: [00:37:34] I’m curious. I’m kind of going off script, but I’m just asking out of curiosity, how many virtual assistants do you currently have that are active that you connected with clients?

Essie Escobedo: [00:37:47] Around 50.

Mike Blake: [00:37:48] Okay. That’s a lot. That’s a lot. It sounds like a lot of air traffic control and a lot of jobs.

Essie Escobedo: [00:37:56] There’s not a lot of air traffic control. All of these people basically fly on autopilot because they don’t need to be managed. If I do a good job at matching up the clients and my angels, as I call them, I have very little need to interfere.

Mike Blake: [00:38:18] Okay. So, how does the payment model work for – I guess, you can’t talk about everything in the world, of course – but your virtual assistants, is the payment model simply an hourly rate? Is that a flat monthly retainer? Is it a minimum number of hour commitment to kind of keep them on the roster? Is it project based? Is it all over the board? Something I’m not thinking of? How does the economics work?

Essie Escobedo: [00:38:49] Well, there are virtual assistant agencies out there, who, you have to buy a block of time, user or lose. You may or may not have the same person supporting you from week to week, month to month. For my business, we don’t do that. We have no minimums. I basically make a match and most of the work that we do, we do on an hourly fee basis. We do projects. We will put a scope of work together and do a project, but for the most part, it’s on an hourly basis. Because we need to go with the ebb and flow of the small business owner. And why should you be paying for something when you don’t have the work to be done? That doesn’t sit well with me.

Essie Escobedo: [00:39:56] And because I’m working with people who are at home, they understand that this is not a full-time permanent job with a steady, steady stream of revenue. It’s going to be as needed in my business model, which is, I have to say, it’s out of the ordinary. I don’t know anybody else who’s doing it this way, but it works.

Mike Blake: [00:40:23] Well, I mean, it seems to work. I mean, you’re right. I think one of the barriers – one question that might cause someone to hesitate about retaining a virtual assistant or any assistant is, you know, I’m not sure I have enough work for them. Now, I think in my experience – and correct me if I’m wrong – I think once you have a relationship with a virtual assistant that works, pretty quickly you’re going to find out you’re going to want to offload more and more things. You’re going to keep them more busy, not less.

Essie Escobedo: [00:40:52] Okay. You’re absolutely right. And one of the things that I do when I’m talking to a prospective client, they will come to me with one or two or three pain points. And I’ll give them a homework assignment. And I’ll say, “As you go about your routine, I want you to jot down tasks. And jot down tasks that we’ll go over the list, we’ll prioritize it, we’ll figure out your tasks that only you can do.” But for the most part, most of the tasks you can outsource. And so, that helps me in the matchmaking process, because I’ll find a person who can do a good number of the tasks on the list. And then, I’ll say, “Hey, we can start off with baby steps. And as we grow into the relationship and have a good workflow and have good communication -” and I always say, “- number one, we have to earn your trust. Number two, we have to demonstrate that our services more than pay for themselves.” And that happens very quickly. And sure enough, you start offloading more tasks to that one person.

Mike Blake: [00:42:10] So, let’s say that, you know, there’s a listener and they’re thinking to themselves, “Great. I want to try out this virtual assistant model.” How would they get started?

Essie Escobedo: [00:42:27] Like I said, the first thing they need to do is decide. You know, look around and, typically, what are the things that you’re going to need help with? You can ask yourself the question, what am I procrastinating about? Usually, we procrastinate when it’s something that we don’t like to do, want to do, know how to do, or have time to do. So, it’s a procrastination problem.

Mike Blake: [00:42:56] I’m sorry, I didn’t phrase that question as well as I would like. How do you go about finding one? Once you’ve gone through that task of setting up what you like that individual or maybe team to do, how do you find that team?

Essie Escobedo: [00:43:14] Okay. Well, that’s a good question. I guess you can ask around, you can go out to the Internet, or you can give me a call.

Mike Blake: [00:43:24] Okay. Well, hopefully, they’ll call you first before they go out to the wild west of the Internet. So, we’re talking to Essie Escobedo of Office Angels, and we’re talking about retaining virtual assistants. We’re running out of time and I want to be respectful of your time, but a couple more questions I do want to get in. And one is, we’ve spoken, I think, largely from the perspective of a small business owner that needs virtual assistant help. Is it only small business owners that might be hiring a virtual assistant? Or can somebody like me that that doesn’t have a dedicated assistant resource within a larger firm? Are there people like me who hire a virtual assistant in order to kind of have their own resource? Or are there other scenarios, maybe family-office scenario or something else, where somebody else might find it useful and reasonable to consider a virtual assistant?

Essie Escobedo: [00:44:29] Yes. We’ve worked with real estate agents, financial advisors, some attorneys, even some CPAs that have brought in outsourced help, so to speak, without having to hire an employee. Sometimes the company will pay for that. Oftentimes, it comes out of the individual’s own pocket.

Mike Blake: [00:45:01] Now, another question I want to ask is, one way one could find a virtual assistant is through one of these online matchmaking sites, the Fiverrs of the world, the Elance of the world, and so forth. What are the benefits of working through an organization like yours relative to one of those online kind of marketplaces, if you will?

Essie Escobedo: [00:45:27] I think it’s in our vetting process. We’re highly selective and go through a rigorous interview process. We also have a very stable workforce. And we also put in place a backup mechanism. You know, if you’re hiring somebody, you really don’t know who they are out there in the world. Everyone who comes to work for us has to be referred. So, I think that you have a much higher quality. And in working in a virtual situation, you really have to place a lot of trust in the person that’s supporting you. They’re going to be privy to a lot of confidential information and passwords and so forth.

Mike Blake: [00:46:26] That’s really interesting, the fact that they have to be referred. So, you’re kind of like the Freemasons of the virtual assisting world. To get in, you have to be referred in as a member. That’s really interesting. And I think that’s important because, you know, Fiverr and Elance and the others, they have their rating systems. But, you know, there are services, there are bots that will artificially create those rating services. And, you know, I consider myself fairly technologically advanced, but I’m still enough of a curmudgeonly Gen Xer, where, you know, I think one referral is worth 100 rating stars any day of the week. It’s better than 100 rating stars.

Essie Escobedo: [00:47:08] Well, the bottom line is, it makes my life so much easier because I know who these people are and where they came from. And so, the people in my network are not going to send me someone who’s going to cause trouble, bottom line.

Mike Blake: [00:47:29] Yeah. I can imagine. And I would not want to cause trouble for you, that’s for sure. So, Essie, this has been a great conversation. We’re running out of time. I got to wrap things up. But if people want to learn more about this topic or want to ask you maybe a follow up about virtual assistants, can they contact you? And if so, what’s the best way to do so?

Essie Escobedo: [00:47:51] I like to talk to people, so they can call me, 770-442-9246. We could set up a Zoom call. Of course, they can email me. I’ll take a text if I have to.

Mike Blake: [00:48:13] So, the telephone, that’s very quaintly retro. I have to go back, I think you’re probably only the second person that’s giving out their phone number on the program, so good for you.

Mike Blake: [00:48:29] That’s going to wrap it up for today’s program. I’d like to thank Essie Escobedo so much for joining us and sharing her expertise with us. We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

 

Tagged With: administrative support, Bookkeeping, Brady Ware, Brady Ware & Company, Essie Escobedo, hiring a virtual assistant, marketing, Michael Blake, Mike Blake, Office Angels, virtual assistant, Virtual Assistants, woman-owned business enterprise

Tips for Senior Transitions, with Pam Santoro and Sarah Watchko, Senior Resource Alliance of North Atlanta

February 3, 2021 by John Ray

Sarah Watchko
North Fulton Business Radio
Tips for Senior Transitions, with Pam Santoro and Sarah Watchko, Senior Resource Alliance of North Atlanta
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Tips for Senior Transitions, with Pam Santoro and Sarah Watchko, Senior Resource Alliance of North Atlanta (North Fulton Business Radio, Episode 327)

Pam Santoro and Sarah Watchko bring real estate and legal expertise, respectively, to their work with transitioning seniors. They joined host John Ray to discuss implications of seniors remaining in their home as they age, availability of Medicaid and VA benefits to pay for long-term care, the prohibitive cost of not having appropriate legal documents in place, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Pam Santoro, Realtor, Berkshire Hathaway

Pam Santoro, Berkshire Hathaway

Specializing in luxury real estate, relocation, resale, and new construction, Pam Santoro has experience in both the selling and buying sides of a real estate transaction. Living in the North Atlanta area for over 25 years, Pam knows the communities and neighborhoods.

With 15 years in the Atlanta Real Estate market, she is both an expert and a professional. Her computer science/business background combined with being a seasoned negotiator enables her to get the best deals for her clients.

Call 678-656-6627 today to find your perfect home or to market and sell your existing residence.

Website     LinkedIn     Facebook     Instagram     Twitter

Sarah Watchko, Partner, Hill & Watchko, LLC

Sarah Watchko
Sarah Watchko, Hill & Watchko

Sarah Watchko is a Certified Elder Law Attorney with Hill & Watchko, LLC in Alpharetta, Georgia. Hill & Watchko is a premier boutique wills, trusts, estates, elder law, special needs, and fiduciary litigation firm providing personalized, efficient, and reasonably priced services of the quality found in the typical large, downtown law firms. An Atlanta native, Sarah earned her law degree from the Wake Forest University School of Law in 2008. Sarah’s practice areas include traditional estate planning; long-term care planning, including Medicaid benefits for nursing home care and Department of Veterans Affairs pension benefits; special needs trust planning; and trust and estate administration. She is one of only eleven Certified Elder Law Attorneys (“CELAs”) in the state of Georgia.Sarah Watchko

While she serves clients of all agents in her planning practice, one of Sarah’s primary areas of focus is helping seniors and their families navigate the complex maze of long-term care and incapacity planning. She is also devoted to planning for individuals with special needs. Sarah is devoted not only to practicing with the highest level of technical expertise but also to establishing strong and meaningful relationships with her clients. Sarah lives in Roswell with her husband, Jeff, and their two young children.

Company website     LinkedIn     Facebook     Instagram     Twitter

Questions and Topics in this Interview:

  • How to plan for long-term care as you age
  • Issues with remaining in the home and how to help aging loved ones
  • Issues with selling the home and how to help aging loved ones
  • Availability of Medicaid to help pay for long-term care
  • Availability of VA Benefits to help pay for long-term care
  • The importance of having the right Estate Planning Documents in place

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: aging in place, Berkshire Hathaway Home Services, elder care, Hill & Watchko, Pam Santoro, real estate, Sarah Watchko, Senior Resource Alliance of North Atlanta, seniors, seniors in transition

Sean Taylor, Smith & Howard

February 2, 2021 by John Ray

Smith Howard
North Fulton Business Radio
Sean Taylor, Smith & Howard
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Sean C. Taylor, Smith & Howard (North Fulton Business Radio, Episode 326)

Sean Taylor, Managing Partner with Smith & Howard, joined host John Ray to discuss how his firm has navigated the uncertainties of the pandemic, managing remote employees while maintaining firm culture, opportunities and challenges in 2021, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Sean C. Taylor, Managing Partner, Smith & Howard

Sean Taylor became Managing Partner of Smith & Howard in January 2019 after 25 years of leadership progression in the Assurance Services group. He joined Smith & Howard as an intern and was ultimately named Partner in charge of the Assurance Service group in 2010, a role he held until becoming Managing Partner in 2019. Sean will drive the vision, innovation and growth of the firm and its people through the next stage of the firm’s life.

Sean was named an Atlanta 2020 Most Admired CEO by the Atlanta Business Chronicle in recognition of his leadership. Sean is called on to present to many for-profit and nonprofit businesses, lenders, and other professional service providers. He has both served on and moderated numerous workshop and conference panels, has presented on the effects of healthcare reform, presented at Smith & Howard’s “Blueprint for Understanding Contractors” workshop to construction companies and commercial lenders, and has presented on several complex accounting principles to local and national audiences. As an Assurance professional, he has spent a career providing advisory, audit, review, attestation, and other assurance services for privately-held businesses and nonprofit organizations.

Sean co-founded and led the firm’s nonprofit practice with Marc Azar and is still an active member of the nonprofit group at Smith & Howard. Sean has been – and remains – an active participant and advocate at Smith & Howard for our mentoring program, personally mentoring many of our professional and administrative staff through career progression and advancement. Sean graduated from the University of Georgia with a B.B.A. in Accounting. He is a member of the American Institute of Certified Public Accountants and the Georgia Society of Certified Public Accountants, where he served on the inaugural Georgia Society of Certified Public Accountants Leadership Academy.

Sean is actively involved as a multi-year member of various committees at Dunwoody United Methodist Church (DUMC), including Finance, Staff Parish Relations, Leadership Roundtable, Organ and Evangelism. Sean was also selected to chair the Strategic Planning Task Force for DUMC in developing the church’s current five-year strategic plan. He recently completed service as co-chairman of DUMC’s $5.6 million Moving Forward Together Capital Campaign. Sean served seven years on the Council on Finance and Administration at the North Georgia Conference of the United Methodist Church, including time as the Vice Chair and Chair. He also serves on the Finance Committee for Wesleyan School, a private K-12 college preparatory school and began a five year term on the school’s Board of Trustees in September 2019.

With his personal time, Sean is an active volunteer in the community. He was the recipient of the Georgia Society of Certified Public Accountants’ 2020 Public Service Award, the organization’s annual Public Service Award that recognizes a member who has distinguished himself or herself in public service activities at the local, state, regional or national level. In 2012, Sean co-founded FoodStock, an annual food packaging event in Dunwoody, Georgia where over 1,000 community members come together annually to package over 300,000 meals in one day for children in school feeding programs around the globe. This is the largest single day food packaging event of its kind in Georgia and, to date, this event and other food packaging events in the Dunwoody community associated with FoodStock have packaged over 2.4 million meals. Additionally, Sean serves as a mentor to 13 teenage boys through a group he founded called Fit 4 Life, meeting weekly to discuss various aspects of faith and life for these 13 young men.

Company website

LinkedIn

Questions and Topics in this Interview:

  • Now that we have 2020 in our rearview mirror and a month of the new year under our belts, what are your primary areas of focus in business operations for the coming year that you can share with other CEOs?
  • How did the pandemic and the switch to remote work impact the culture for your firm and what are you doing to maintain that during this unique time?
  • What advice you can give to C-Suite leaders as they kick off 2021 – any last-minute business planning tips?
  • What are you and other leaders of Smith & Howard most excited about in 2021?
  • What challenges are you anticipating for 2021?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: accounting firm, C-Suite, CEO, firm culture, managing remote employees, nonprofits, Sean Taylor, Smith & Howard

How CPG Brands Get a Buyer’s Attention and Sell in a Virtual Environment, with Meg Levene, MomentumCPG

February 1, 2021 by John Ray

MegLeveneAlbum
North Fulton Studio
How CPG Brands Get a Buyer's Attention and Sell in a Virtual Environment, with Meg Levene, MomentumCPG
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How CPG Brands Get a Buyer’s Attention and Sell in a Virtual Environment, with Meg Levene, MomentumCPG

John Ray: [00:00:00] And hello again, everyone. I’m John Ray with Business RadioX, and I’m here with Meg Levene. And Meg is a founder and partner in MomentumCPG. Meg, my question for you is, how do CPG brands get a buyer’s attention and sell in a virtual environment?

Meg Levene: [00:00:21] John, that’s a great question. There’s really four easy steps a brand should be considering in these virtual times. The first one, where I see the most mistakes, is making a good connection with that buyer. Be empathetic, understand that they have a lot of pressure on them now just trying to keep inventory on the shelves. The second thing is, they have to digitize their pitch. And by that I mean, have a really comprehensive two-page digital sell sheet that includes their brand stories, product images, keywords, all of the working links so the buyer can find them on the website and social. And then, all the key details for the brand, packaging, graphics and dimensions, pricing, and live EPCs.

Meg Levene: [00:01:07] Once you’ve got that digital sell sheet complete, you’re ready for a meeting. And in that meeting, you want to create excitement. The buyer is sitting in back-to-back Zoom calls all day. So, one of the things we do with our clients is we send a beating in a box to that buyer so that they get samples, and the package, and they can really enjoy relaxing and having that virtual meeting happen. And then, finally, practice that Zoom call before you get on with the buyer. And have your follow up email ready to go with all of the attachments. So, the minute you hang up, you make the adjustments on the follow ups and that email is in the buyer’s box. And that’s going to have a very successful effect for a new or existing CPG brand.

Meg Levene, Founding Partner, MomentumCPG

Meg spent her 25+ year career as a passionate sales leader and business builder in the consumer products industry. As an executive at P&G, Nielsen, Gillette, and J&J, she leveraged consumer and business insights to launch and build brands like Mach3, Tylenol, and Listerine worldwide. She led sales teams from 5 people to 500 people in the US, Canada, and the Caribbean. Meg also managed significant channels, including Food, Drug, Mass, and Club, and strategic customers, including Costco, Target, Meijer, CVS, and Ahold. In 2012, she joined Advantage Sales and Marketing, the largest outsourced sales agency in the U.S. where she helped over 100+ clients achieve double-digit growth. In 2019, Meg became a Certified Sales Consultant with Sales Xceleration, the pioneer in outsourced sales leadership.

Meg brings the experience of a Fortune 50 leader with the passion and resourcefulness of an entrepreneur. Today, she is focused on working alongside entrepreneurs to help scale the next generation of differentiated and high growth CPG businesses. When I am not helping my clients achieve breakthrough sales growth; she enjoys spending time with her husband and three teenagers, exploring the world from Salmon fishing in Alaska to Surf Camp in Costa Rica. These days, she spends my free time on my Peloton, cycling the hills and valleys of Vermont, and, when winter comes skiing the steeps.

Listen to a full interview with Meg on North Fulton Business Radio here.


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: MomentumCPG

Morrow Family Medicine Affiliates with Village Medical – An Interview with Andrew Thompson, Village Medical

January 29, 2021 by John Ray

Village Medical
North Fulton Studio
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Morrow Family Medicine Affiliates with Village Medical – An Interview with Andrew Thompson, Village Medical (Episode 49, To Your Health with Dr. Jim Morrow)

Dr. Morrow welcomes Andrew (Andy) Thompson to the show to discuss Morrow Family Medicine’s affiliation with Village Medical and the enhancements to patient care this partnership will bring. Dr. Morrow also addresses several myths on the Covid-19 vaccine. “To Your Health” is brought to you by Morrow Family Medicine, which brings the care back to healthcare.

Village Medical

Village Medical believes healthcare should be personal, accessible and coordinated. They treat your relationship with your primary care provider as the foundation to your health. Their doctors and staff partner with you to understand your needs, and work together to focus not just on treatment, but also education and preventative care. They combine the tools, technology and people needed to help create healthier, happier patients. More connected care means more complete care. Their clinics located at Walgreens pharmacies are bringing their vision of exceptional and compassionate primary care even closer to you. With several clinic locations throughout Houston and Phoenix, they are in your neighborhood. And that network means you can visit a doctor at any of their locations, and they’ll have your records available. With Village Medical at Home, they provide at-home visits designed to give eligible patients the attention they need, in a way that’s best for them and their caregivers. At Village Medical, the future of healthcare is more personal than ever. To learn more, go to their website.

Andrew Thompson, National COO, Village Medical

Andy Thompson is National Chief Operating Officer at Village Medical based in Cincinnati, Ohio.  He is an experienced Chief Operating Officer with a successful history of working in integrated delivery systems. Andy has also worked in healthcare consulting, nonprofit organizations, budgeting, performance improvement, and Medicaid.

Andy has a Masters in Healthcare Administration from Missouri State University.

About Morrow Family Medicine, A Member of Village Medical

Morrow Family Medicine, a Member of Village Medical, is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine, A Member of Village Medical one that will remind you of the way healthcare should be.  At Morrow Family Medicine, a Member of Village Medical, we like to say we are “bringing the care back to healthcare!”  The practice has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Village Medical offers a comprehensive suite of primary care services including preventative care, treatment for illness and injury, and management of chronic conditions such as diabetes, congestive heart failure, chronic obstructive pulmonary disease (COPD) and kidney disease. Atlanta-area patients can learn more about the practice here.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health with Dr. Jim Morrow”

Covid-19 misconceptionsDr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

Tagged With: Andrew Thompson, Andy Thompson, COVID-19, Covid-19 vaccine, Covid-19 vaccines, Village Medical

Where to Begin if You Want to Get Better Organized, with Heather Rogers, Simply Organized

January 28, 2021 by John Ray

North Fulton Studio
North Fulton Studio
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Where to Begin if You Want to Get Better Organized, with Heather Rogers, Simply Organized

John Ray: [00:00:00] And hello again, everyone. This is John Ray with Business RadioX, and I’m here with Heather Rogers. Heather is the founder and owner of Simply Organized. Heather, my question for you is, for those that are taking the new year to turn over a new leaf and get better organized, where do they start?

Heather Rogers: [00:00:24] Hi, John. Great question. I get asked this all the time. People are very overwhelmed and they want to get a project completed, but they just don’t know how to begin or where to start that project. So, my advice is, just get started. I know that sounds very simple. But put it on your calendar, carve out some time for it, some focus time, and just start. Baby steps. One at a time. One room at a time. One space at a time. And set a timer for yourself so that you don’t get too overwhelmed with the size or the scope of a project. And just do small amounts at a time, 30 minutes to an hour until it’s completed. It doesn’t all have to happen at once.

John Ray: [00:01:35] Most people try to bite off more than they can chew and get it all done in one day. And then, they’re disappointed that they didn’t get it accomplished. So, that’s my advice, just pick one space and get started and focus on it. And you will finish it if you set it as a goal and have some focus time to spend on the project.

Heather Rogers, Owner of Simply Organized

Simply Organized was founded to help people simplify their lives. Their typical client usually feels overwhelmed in their home or office, or wants more time in their day and less stress in their lives.

They specialize in helping people who work from home, anyone who is getting their home ready to sell, needs packing or unpacking help and in time and routine management coaching. We serve the Atlanta metro area, including Cherokee, Cobb, Dawson, North DeKalb, Forsyth, North Fulton, Gwinnett and Hall.

The Simply Organized team has the training and skills to help you organize everything from your hectic schedule, family, home and office in all metro Atlanta areas. We only hire experienced professional organizers so you can be certain anyone from Simply Organized knows how to de-clutter, sort, pack, unpack, pre-stage and help with spatial planning.

Heather Rogers is a professional organizer, owner of Simply Organized and author of A Simplified Life:  How to Achieve Order and Calm So You Can Reclaim Time, Energy, & Control. A Georgia native, Heather has worked in the insurance and financial services industries, as well as in customer service and sales. She has a passion for helping people and a keen sense of spatial planning and organizing. Ironically, she earned a bachelor’s degree in risk management from the University of Georgia. (Isn’t being disorganized one of the greatest risks in life?) She is the President of the Georgia chapter of the National Association of Productivity and Organizing Professionals (NAPO) and frequently speaks to groups about the benefits of time management and the costs of disorganization.

Visit Simply Organized on their website or Facebook, or call Heather directly at 404-825-2105.

Listen to Heather’s interview on North Fulton Business Radio here. 


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Simply Organized

Decision Vision Episode 101: Should I Enter Into A Business Partnership? – An Interview with Kenji Kuramoto and Matthew May of Acuity

January 28, 2021 by John Ray

business partnership
Decision Vision
Decision Vision Episode 101: Should I Enter Into A Business Partnership? - An Interview with Kenji Kuramoto and Matthew May of Acuity
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Decision Vision Episode 101: Should I Enter Into A Business Partnership? – An Interview with Kenji Kuramoto and Matthew May of Acuity

How do you put together a successful business partnership when the company has already been around for quite a few years? Kenji Kuramoto and Matthew May, co-owners of Acuity, join host Mike Blake to discuss why their partnership came together, why it’s worked for them and their company, stress points they’ve had to navigate, and much more. “Decision Vision” is presented by Brady Ware & Company.

AcuityCFO, LLC

Acuity was started in 2004. Founder Kenji Kuramoto built a CFO practice knowing he could help businesses by giving them the financial tools and advice they needed to reach their full potential. Along the way, he discovered that their clients had additional financial needs, including simple bookkeeping services. Acuity realized they could better serve small businesses and challenged themselves to expand their offerings.

In 2013, Matthew May joined Kenji, and Acuity was relaunched as a full-service financial firm, tackling everything from invoicing and bill pay to industry-leading financial strategy. As accounting experts, Acuity excels at pairing sound financial advice with modern technology, and they only consider themselves successful when they deliver practical accounting solutions that allow their clients to keep growing.

From balancing the books to assisting in a first acquisition, Acuity built its foundation on meeting clients where they are and helping them take the next step — wherever that may lead.

Connect with both Kenji and Matthew on Twitter:  Kenji Kuramoto | Matthew May

Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

TRANSCRIPT

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owners’ or executives’ perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:40] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. And Brady Ware is sponsoring this podcast. This podcast is being recorded in Atlanta per social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator, and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:07] So, today we’re going to talk about the decision of entering into a business partnership. And I feel I need to do a little bit of a preamble to this, because if you’ve been listening to the show or if you can count, you know that this is episode number 101 that we are recording. So, we just passed the century mark and we’re very pleased about that, and we’re pleased that people choose to listen. There are lots of things you can do on the Internet, and we’re glad that you decided to make us one of those things.

Mike Blake: [00:01:41] But we are going to kind of change the tenor of the show just a little bit. Now, we’re not going to go away from talking about individual business decisions, that’s why we do this. And, frankly, I can’t think of anything interesting that I could talk about with others or with you for a 45 minute period. But we are going to do something a little bit different because we are always looking to improve, of course. And that is, most of our guests up to this point have been expert advisors. And look, there’s nothing wrong with that. I consider myself an adviser. Some of my best friends are expert advisers. Our guests are, in fact, expert advisors, although they’re not coming on the show today necessarily in that capacity.

Mike Blake: [00:02:29] But I do think there’s value to having a conversation, not just with an expert about a particular decision, but somebody who has actually done it. Somebody who actually had to pull the trigger, do the analysis or not, and live with the results, whatever they may be, positive or negative, because I think that’s just a different perspective. And so, that’s going to mean two things in addition to the fact that the nature of our guests will change. Now, we’re still going to have experts on, don’t worry about that. But, also, I’m not going to be afraid necessarily to repeat a topic, because if I think that somebody has a different take on a topic and everybody comes into a decision with a different background and a different bias and, frankly, a different set of priorities and circumstances, you can have, I think, a constructive interview or conversation multiple times about the same topic and learn something different.

Mike Blake: [00:03:30] So, if you come on, you start to see these episodes, download into your phone or your computer or you look on our website, and you see repeats, don’t worry. We haven’t all of a sudden become a skipping record. But simply that we’re changing the tenor of the show, that we’re just not going to be afraid to go back and look at the same topic from a different angle. And, as you know, we can’t cover everything that we would like to in a 45 minute period. There are times when we could have easily had a three hour conversation. So, I hope you’ll agree with that. I think that’s going to be an improvement to the show.

Mike Blake: [00:04:05] Finally, a bit of housekeeping. We looked at our numbers today – really, I looked at them for the first time in a long time – and in addition to now 101 shows, I learned that we have now exceeded 15 million downloads and we’re getting into 25,000 to 30,000 downloads in the first 30 days territory, which puts us in the top 2 percent of all podcasts. And I just want to take a moment to acknowledge everybody that has made that possible.

Mike Blake: [00:04:38] I’m the front man, the ugliest one we could possibly find. But between Brady Ware’s support of the show – and I’ve mentioned this before, they’ve given me a blank check – they don’t tell me what to say or not to say. They don’t tell me what to talk about or not to talk about. I’ve been critical of my firm on occasion on the show. And it’s to their credit, they allow me to do that. Maybe it means they haven’t listened, but I’m just going to take the sunny side of the equation. You know, our marketing department has done a great job with us. Our business partner, Business RadioX, has helped get the show exposure that it could not have obtained organically.

Mike Blake: [00:05:13] And our guests that have devoted their time to being on the show. You know, me speaking into a microphone, that’s bad radio, even by Internet standards. And so, having guests that are willing to come on and take time out of their busy day to be on the show, you know, there is no show without them. So, as you can tell, this is a massive team effort.

Mike Blake: [00:05:32] And then, finally, you, the listeners. The listeners that have tuned in and have commented, have left reviews, and helped the show get out to help other people. Again, if there’s no listeners, I may just as well speak into this microphone turned off. And that’s not really my jam. So, I just wanted to acknowledge that the show has come a long way in under two years, and we hope for even better and more powerful things in the year ahead. All right. Stump speech over.

Mike Blake: [00:06:07] Today, we’re going to talk about this decision about entering in a business partnership with two longtime friends, Kenji Kuramoto, who is Chief Executive Officer, and Matthew May, who is Vice-president of Sales and Marketing, of Acuity, which is an Atlanta based firm that provides a wide array of accounting related support services. And they’ll probably correct me in how I’m describing it, but that’s the way that I described it. And I’ve known them before they’re in this partnership. And they’ve been in this partnership for a bit now.

Mike Blake: [00:06:40] And just as one person observer, you know, I think they are the fastest growing accounting services firm, certainly from an organic standpoint in the Atlanta market. There may be a couple of others that have exceeded them because they’ve gone on a massive acquisition spree. But in terms of organic, I mean, these guys are just killing it. You see them on social media, it’s all smiles. They don’t look like accountants. They almost make me want to be an accountant, except I’m a lousy accountant myself. But what I want to do is, I want to find out about these guys and what makes their partnership tick. It seems to work so well, but we’ll find that out. Maybe there’s dirty laundry that’s going to be aired right on the show. Kenji and Matthew, thank you for coming onto the program.

Kenji Kuramoto: [00:07:25] Happy to be here, Mike.

Matthew May: [00:07:27] Thanks for having us, man.

Mike Blake: [00:07:28] So, I’d like you guys to talk about your origin stories. I’m going to just invoke my inner nerd here. You know, before you became partners of Acuity, what were the tracks that kind of led you up to that point? Kenji, let’s start with you.

Kenji Kuramoto: [00:07:45] Sure. So, coming out of college with an accounting degree, I did what I thought everyone was supposed to do, you go work in big global public accounting. So, my first stop was in the Atlanta office of Arthur Andersen. You know, that firm that people used to know about that –

Mike Blake: [00:08:01] I remember them.

Kenji Kuramoto: [00:08:02] Crazy things happened too. I was in their audit practice for about four, almost five years. I got out before that crazy Enron thing or whatever happened, but it was during the dot com kind of the initial kind of take off back around 2000. So, I jumped over to a technology services company who I thought was going public because that’s what everybody did back then, was to go public.

Mike Blake: [00:08:31] Absolutely.

Kenji Kuramoto: [00:08:31] I went over as their controller, ultimately became their CFO after the bubble burst. And so, I was a young CFO for about three or four years at a technology company in Atlanta called Intelenet. And that’s actually after Intelenet got together with, actually, another former business partner – so I’m sure we’ll talk about that later – to start Acuity. And that was around ’04, and ran that up for a number of years, bought out my other partner, ran it by myself for a little while – which is an interesting period – and quickly got Matthew to come join up with Acuity.

Mike Blake: [00:09:10] All right. So, let’s put a pin on that. And now, we’ll do a screen wipe here. Matthew, what about your origin story? What radioactive insect bit you to become the man you are today?

Matthew May: [00:09:22] Well, first, I’m a lot younger than Kenji. Let’s just get that out there. Everybody thinks Kenji is younger than me, but I am a lot younger than Kenji.

Mike Blake: [00:09:30] I didn’t want to have to be the person to say it.

Matthew May: [00:09:32] It’s like a-year-and-three months, I think, he’s older than me. And he’s, like, not just – because this is how he bicker. He’s like ‘You’re older than me. It’s a-year-and-three months.” So, I went to Baylor University. I was an accounting grad. I did the same thing, I went to Big Six right out of college. I did do a little more kicking around Big Six than Kenji did. I switched firms once. I did a startup in ’99, where I was the controller. I was like the 11th hire. We ended up selling that right before the bubble burst for cash instead of stock, which was really smart. You know, that’s one of the days when a million dollar revenue company could sell for $100 million dollars, which was kind of crazy.

Matthew May: [00:10:18] I worked for the Fortune 500 company, [Levanos], it was like the 15th largest company in the world or something at the time. I think we used to call it Fortune 15. I learned about kind of working in a big environment in the shared service center. I actually came back to public accounting. Then, when I moved to Atlanta, I switched from Ernst and Young, where I’d been almost ten years, to Cherry Bekaert, where I made partner. And then, I decided to become a recovering auditor, which, I really am a fan of recovering auditors out there. I sympathize with you. So, we’re a large and growing group. And, you know, what was seven or eight years ago, I joined up with Kenji and bought half of Acuity from him. And the rest, as they say, is history.

Mike Blake: [00:11:06] So, Matthew, you brought up something I’ve always wanted to ask you about and, finally, I get the chance. And that is, I mean, you accomplished what many in public accounting spend their entire lives trying to accomplish is to make partner in a significant firm. Although Cherry Bekaert is not a Big Four, it is a significant – I don’t know what size rank it is, but it’s bigger than my firm.

Matthew May: [00:11:33] It’s number 25. It’s a top 25 at the time. I think it’s somewhere between 20 and 25 today. It’s a big firm with smart people that challenged me that we’re great. It was a wonderful experience to be able to do that. That was a great achievement.

Mike Blake: [00:11:53] So, you do that, right? And I mean, when you reached partner – I haven’t done it myself. I think many people feel like you’re sort of at the top of the steps of the Philadelphia Museum in Rocky. You sort of put your hands up and there’s music going on in the background. That’s the top of the profession, unless you get to managing partner, et cetera. You do that and then, really, in my mind, not that long afterwards, just say, “I’m going to go hang with Kenji and do what he’s doing.” What was in your mind that said once you kind of accomplished that thing, you’re like you’re just going to do something else?

Matthew May: [00:12:37] Well, it’s kind of like the analogy I give when tech clients, like, raise money. Like, it’s not the destination. So, making partner is not the destination in accounting. Although, in your early years, your first ten years or 15 years period, that’s all you go for. If you split your career up and when I reflected on it, that was like basically saying, “Now, I have to make the decision. Do I want this to be my career for the next 20 years?” So, this is kind of like when you raise money in a tech firm, raising money is not the thing. It’s what you do with that money is how you’re judged and things like that. And I did some reflection – and we’re going to get into the story a little bit – when this opportunity came up and I did what do I want the next 20 years to look out and went this way instead of sticking with it.

Mike Blake: [00:13:32] And I promise we’ll get to the actual topic, but I do got to ask sort of a follow up. In my view, being partner now is not the same as it was 25 years ago. My father was a partner in Ernst & Young in the Boston office, and he was there forever until Sarbanes-Oxley, basically, killed his business overnight. But, you know, I think, in our generation – and I’m older than Kenji so maybe I’m painting this with a too broad a brush but bear with me. I think in our generation just becoming a partner at a CPA firm is just different. I’m not going to say it’s better or worse, but I think the experience itself is different. Would you agree with that?

Matthew May: [00:14:12] I would agree with that. But I think there’s just part of it there’s a little bit of mystique to it as well that once you get there, you realize, “Oh, do I want this to be my career? Or was I just a type A? Like, I have been told all my life you need to make partner,” right? I left public and came back so I could make partner. I think I left for four years.

Mike Blake: [00:14:36] So, you have these two tracks. Interestingly, both of you came in from partnerships in one way or another – I didn’t think of that until just now. But one way or another, you decided that another partnership was a good thing. So, talk about the story, how did you become business partners? Who asked who out first? Who said I like you first? How did that all sort of work out?

Kenji Kuramoto: [00:15:03] I’ll tell this one. I love telling this one. It’s a distinct possibility, Mike, you may have been almost in the room or very close by when this was happening, because this actually occurred at – we used to host this Acuity friends and clients kind of party at the end of every year. Actually, we wait until January –

Mike Blake: [00:15:28] I’ve been to one of those.

Kenji Kuramoto: [00:15:28] – just after the holidays. Yes.

Mike Blake: [00:15:29] Those are mad joint, man. I’ve been to one of those.

Kenji Kuramoto: [00:15:33] That’s right. And so, the funny thing was because all of our friends and clients, all of our friends are other accountants. Honestly, you look around the room and there’s just a whole bunch of our other fellow accountants who are friends there that we’re referral partners and such. And we always have it at a local watering hole in Atlanta. Taco Mac from back in the day, they let us use that, they were a client. And, honestly, we get after a whole bunch of beer and hang with a bunch of our friends. And so, at one of those events, Matthew, of course, was there. Again, Mike, you may probably be in the room somewhere.

Kenji Kuramoto: [00:16:07] And he and I, after maybe a few beverages, started sort of talking about it more. And I had already at this point bought out my former business partner. And Matthew and I had been friends. We had Falcons tickets together. And so, it was certainly good to see him. But we stepped outside, kind of January in Atlanta, out of this kind of little speakeasy little bar kind of area and, you know, trying to clear my head a little bit. But I said, “Listen, this is hard. This is hard going alone and this is tough stuff.” And Matthew is always interested in what we were doing over at Acuity. He’s kind of inquiring. And just like you had pointed out earlier, with him grabbing that kind of partnership brass ring, you know, I’m thinking, “Oh, he’s found that lifelong career piece.” But I’m kind of in his ear a bit like a, “Ha. Ha.” I turn away from that like, “I could really use you over here at Acuity.” And I always remember – do you remember what you said, Matthew, when I was joking, like, “You should come work with me.” What you said?

Matthew May: [00:17:03] I probably said, “Don’t joke around about stuff like that.”

Kenji Kuramoto: [00:17:07] Don’t joke around. He said, “Don’t joke about that.” I thought, “Wait a minute. Is this guy actually, like – come on. He’s not really considering. He’s a partner at a great firm.” But that’s actually how it started outside after many beers at one of our annual events. Just kind of talking about the work –

Matthew May: [00:17:28] I was interested. He was drunk. I was actually leaving to go home early and he was already in. So, when he was walking me out, like, I thought he was just being nice and walk around as we went out.

Mike Blake: [00:17:40] He was walking you home, basically.

Matthew May: [00:17:44] He did. I think he even had his arm around me.

Kenji Kuramoto: [00:17:46] I made my move right there. I knew he was vulnerable.

Mike Blake: [00:17:49] So, is the key to initiating a partnership is there should be alcohol involved? Is that a learning point from this conversation?

Matthew May: [00:17:57] For at least one of the people over in his end –

Kenji Kuramoto: [00:18:00] Well, I will say –

Matthew May: [00:18:02] I mean, you do have to ask.

Kenji Kuramoto: [00:18:03] It stayed a recurring theme in our partnership. We certainly enjoy that time together having a beer for ourselves.

Mike Blake: [00:18:13] And you know, that part, I think, is important all joking aside, you know, especially at the outset. I think you may have added a partner since then. I’m not sure. But at the outset, if it’s just the two of you guys, you know, you better enjoy spending time together because you’re going to be doing a lot.

Kenji Kuramoto: [00:18:32] That is for sure. For sure.

Mike Blake: [00:18:40] So, I’m guessing that then because of the – well, no. I’m not going to guess anything. I’ll let you answer the damn question. After you guys had decided that a partnership was a possibility, something that is potentially desirable, what were the steps after that? I mean, it’s one thing to have – and I can speak from experience – it’s one thing to have Falcons tickets with somebody. It’s another thing to make them your business partner and place your livelihood in their hands. And so, was there any kind of vetting process, a feeling out process, anything that happened after that one initial date? Or did you rush right to Vegas and and go to the chapel?

Matthew May: [00:19:24] Wow. So, yeah, we had some interesting discussions. So, we used the same attorney to draft the documents. We did it in relatively short order as far as the fielding points I did take. After we kind of have this kind of mapped out, I did go back to Cherry Bekaert and talk about what my long term thing looks like there so I could make a decision and figure out what was going on. So, that took probably 30 days. And then, I ended up having a 90 day stick to my contract where my partnership agreement required me to stay 90 more days after that.

Matthew May: [00:20:02] But we had some great discussions. I think we got, like, the bigger points done in about an-hour-and-a-half, probably, at a Mexican food restaurant about a week later — to what ends up there. But we had some funny discussions in there, some things that would probably say a lot to us. Like, I initially wanted the deal to be 40.95 to 50.5 or 49.51. And Kenji was adamantly opposed to that. I mean, I was going to take the minority. And Kenji was adamantly opposed to that because in his previous partnership they had been not 50/50. So, we were negotiating each other backwards. It was weird. So, it was kind of some odd discussions. That was the oddest one for me. I was like, “You know, I think I need to have 49 percent.” And you’re like, “Nope. Not doing that.”

Mike Blake: [00:20:57] So, Kenji, why was that important to you? And I’m really sort of drilled down on this because there’s a lot of common wisdom out there that says that a 50/50 partnership is a bad idea. In fact, I make a lot of money helping 50/50 partnerships unwind, unfortunately. Hopefully, that will never be the case with you guys. But why did you want to do that?

Kenji Kuramoto: [00:21:20] Like Matthew mentioned, part of that had been from previous experience. I had bought out a previous partner, he was the majority and I was the minority partner. And that ended very amicably. That partner is still a friend of mine today. He’s a huge supporter and cheerleader for Acuity. But that was always something that was challenging for me as a minority partner of just feeling like we were imbalanced. And even my previous partner realized that, too. He felt like it was difficult too. Kind of as time progressed, we felt like that should have evened out a bit more. But just some of the mechanics of equity made that challenging.

Kenji Kuramoto: [00:22:02] And so, I had that experience of not feeling equal, even though we tried our best to operate that way, we did a pretty good job operating as equals. That said, I knew kind of in my heart of hearts coming into this the next time around that I wanted to make sure we were equally kind of hitched up and yoked on this one. Like, it just wanted that all of our decisions that you can never kind of look at one another and go, “Well, of course, you like it this way because that benefits you.” So, that was after, I guess – gosh – eight, nine years. So, I had a little bit of experience under my belt. I had a short window of time, about a year of doing it solo, which I thought was going to be fantastic. And I ended up coming away from that going, “That’s terrible. I hate it. It was awful.” I mean, the business was just on a downhill trajectory, which is probably why I was out drunk begging Matthew, “Please help me.” Everyone thinks this is going great. I’m struggling here.

Kenji Kuramoto: [00:22:57] So, I knew I needed a partner. And I needed a partner, you know, one that I just could feel completely vulnerable with. And likewise, he should too. And I think having that aligned equity, a perfectly aligned equity, was at least one way to make sure we didn’t get on different pages.

Mike Blake: [00:23:14] So, let me follow up on that, what is it that you felt that you’re missing at the time that Matthew was the solution to?

Kenji Kuramoto: [00:23:23] So, it was interesting because being such good friends – and, actually, Matthew and I were really strong referral partners, that was another thing we actually talked about was, “Wait a minute. Are we better together or apart?” Because we do a lot to help each other as referral partners in each other’s firms. And we got over that and realized we think we’re better together.

Kenji Kuramoto: [00:23:50] But when I bought out my previous partner, I had a number of ideas that I wanted to kind of get rolling that I thought could be beneficial for the startup business community, and entrepreneurs, and for us as a firm. And I had some good foresight on that and got some of those going, but, essentially, created another line of business that operated very different from the traditional CFO services that we were providing. And I just failed to take into account that we’re really kind of running almost two different business models and businesses. It just doubled kind of the workload. I’m still trying a little bit to manage. Should I be out there billing myself as the owner, doing all those things, that I’m actually working on the business? And all those are kind of happening at once, realizing that I need some help.

Kenji Kuramoto: [00:24:35] I had tried empowering a couple of our other more senior employees to say, “Hey, maybe I can get them to help share some of this management strategy kind of leadership load.” And it didn’t work. And so, I realized like, “Okay. This may be a good idea of this new direction line of business we’re going in.” I don’t think I can get it off the ground. There’s just not enough hours to the day for me to pour into it, to try to keep the other lines of business going, to keep cash flow in the firm going enough. So, it was, I needed someone else who saw the vision – and this is something Matt and I talked about what we were building and believed in it. It just had the energy and some of that. Not just an employees vision of like, “Hey, that sounds good. If you pay me a salary, I’ll do it.” It was a, “No. I’m a believer. I’m willing to stake some of my reputation and some equity in this thing to go forward.” And so, that’s where I knew I needed help there. And Matthew was the perfect one to bring in to do that.

Mike Blake: [00:25:33] So, Matthew, on your side, you know, what was it that made you so attracted to this particular partnership? Because a guy as capable as you with your pedigree, you could have done a lot of things. You could have flown a lot of airlines, but you chose to fly Acuity. And Kenji, what made that attractive to you?

Matthew May: [00:25:59] Well, the sad reality of being a partner at a bigger firm is that you have to deal with bigger clients. And I’ve always had that passion for the smaller clients, the million dollar revenue clients, not the $100 million revenue clients. You come and do their audit like it’s a check-a-box thing, you know. We add any value. And I felt like I’ve always enjoyed just getting in the ecosystem. Being in a lot of businesses, helping out a bunch, and helping five or six $100 million clients versus how could we help one hundred startups. You know, like, do things better just got my juices flowing.

Matthew May: [00:26:39] And then, when kind of the other things kind of – I did a bunch of checklist stuff about the pros and cons of keeping with this joker. But one of the couple of things that I – and my dad is an entrepreneur so I talked to him a lot. He had two failed partnerships, so I assumed he was going to be, like, really anti-partnership. But it started a bunch of great conversations with him about how long we had been, that’s why he kept trying to do the partnerships even though two of them failed. It’s just a lonely place to be if you try to do it by yourself. So, I could have tried to do something by myself, but then I would have been in that same spot with my dad where it was very lonely.

Matthew May: [00:27:23] And then, a couple of things aligned really well with Kenji. And the oddest one, I think, that I keep always pointing back to is our kids are the same age, so I knew that we were going to be able to invest in the company at the same time and need cash from the company at the same time. And I think a lot of people underestimate kind of those kind of things. So, I knew I had seven years before my kid goes to college that we could invest in the business and grow it as big as we could. And then, we would need some cash flow so we could send the kids to college. So, we had a bunch of things like that lining up outside of our kind of mutual interest.

Matthew May: [00:27:59] And then, the biggest negative is, I was like, “Well, you’re one of my best friends. I’m probably losing my best friend at this point because I would put us more like very sibling like now versus friend like.” And that was kind of a negative to me at the time. I was like losing kind of one of those friendships which are hard to come by, right?

Mike Blake: [00:28:23] They are. So, you said a couple of things I want to pause on, because I think they’re so insightful and underrated. That loneliness thing, you know, I’ve been a sole practitioner and the loneliness of being in business for yourself is underrated. And if you’re a social person – I’m not. I’m an excessive introvert. You can bury me in the ground in a missile silo for six years, I’ll be fine. But I’m weird. My wife, on the other hand, has had a number of businesses. And without fail, the times when she has been happiest and most successful was when she simply had a business partner. Someone to shoulder the load, that could shoulder the emotional toll that being a business owner takes on you. And it does, even if you’re successful. It does.

Mike Blake: [00:29:16] And the fact that you bring that up, I think, is a really important point to bring up to anybody listening to this podcast thinking about a partnership, is that, that social is such a big difference. Even if you only have one business partner, there’s such a big difference in the dynamics and the emotional support you get for running a business, if it’s the right business partner. And it seems like that’s – I see Kenji nodding, so it sounds like you find that to be the case as well.

Kenji Kuramoto: [00:29:42] That was my experience, not as long as Matthew’s dad, who is the entrepreneur so much longer than I was by himself. But that year that I was getting to run the business the way I wanted to, which was exciting, I failed to recognize that aspect of loneliness. And I am an extrovert. I like being out and about. And I’ve learned, especially as I’ve kind of matured, that I operate better with a partner. I operate better in a group in community. And I saw it firsthand for that year of where, “Gosh. I’m at one of the most exciting points. I own my own business. And I’m getting pats on the back from everybody. And I’ve got new things launching.” But it was incredibly frustrating and lonely.

Kenji Kuramoto: [00:30:25] And, you know, even I tried to empower some employees to kind of help offset that, it didn’t work. And so, I do think it’s incredibly underestimated. So, knowing yourself a bit, what you like, are you going to be kind of missile silo Mike or are you going to need to kind of be a little bit more of someone who you need someone. There’s probably other aspects of your life you can look at and say, “Well, where have I gotten better productivity or achievement out of it? Has it been like when I’ve gone into that silo or is it when, like, I just had to get around other people who are helping push me?” And that may help you get some thought process and direction around the partnership concept.

Mike Blake: [00:31:03] And, you know, there’s another kind of lesson point there, too. And something I tell my clients is that, you know, you can try to get your employees to behave like owners all you want, but unless they’re owners, you just ain’t going to get there.

Kenji Kuramoto: [00:31:20] Absolutely. I mean, it’s very rare. We’ve tried it a few times. We have one exception to that today, I mean, Matthew and I don’t have any other partners, but we do. Our COO, Lisa, we absolutely refer to as a partner. And I think at this point, we just probably haven’t wanted to burden her with some of the aspects that some people don’t think about coming with Acuity. But she’s been one exception of, again, the vast minority of people that really helped us think about the business. We consider her and call her a partner. But by and large, it’s not a direction that I’ve seen most of our employees step up to.

Mike Blake: [00:31:57] Probably the exception that proves the rule as much as anything else.

Kenji Kuramoto: [00:32:00] Absolutely. Absolutely.

Kenji Kuramoto: [00:32:02] And the other part Matthew brought up that I think does not get talked about enough as partnerships are formed, is the priority to take out cash. And, boy, does that come up. If you walk into a partnership assuming that your cash needs or desires are the same as other partners, then they aren’t, that is just a killer. So, you know, whether you said that explicitly – or, again, I think taking the cues from the fact you’re in a similar life stage and, probably, similar kind of financial position, if you will, but understanding disposition of cash and profits, boy, that’s really important to get on the table early. Because if you have one person that just wants to leave it in because maybe they can, but another person that needs to draw because otherwise you’re on food stamps. Boy, don’t assume that, right?

Matthew May: [00:32:54] That was probably the hardest part of our partnership where we were most disaligned was while I was paying off a debt buying the company. Like, we had fundamentally different cashflow for the first four or five years of the company, because most of my cashflow – almost all my free cashflow was going to debt service. And Kenji’s is going to whatever Kenji wants to do, you know.

Mike Blake: [00:33:18] Falcons tickets for some reason.

Kenji Kuramoto: [00:33:18] Falcons ticket, that’s right.

Matthew May: [00:33:21] That was the biggest disalignment that we ever had in our partnership. It was that for several years.

Kenji Kuramoto: [00:33:30] And it was the number one thing with my previous partner – as close as you and I were, as amicable as it was – which is an age difference. Like, he was older than I was. He had kids. Just like Matthew mentioned, seven years ago, they were heading off to college. My kids were still in middle school, elementary school. And so, he needed a different cash situation, which causes you to make different decisions about the business and how you invested it. And so, that was probably the number one reason why he said, “Hey, I’m going to go do something else.” Just because we were at different stages of life personally and had different needs. It’s an incredibly important aspect to consider before getting into a partnership with someone.

Mike Blake: [00:34:11] And this touches upon an important thing too. Matthew, you weren’t just given shares, right? If you’re on the outside of the accounting and legal world, you’re not given shares because they’d be taxable. If you do, you normally buy in. The company lends you money to buy into the company, basically. And it sounds like that happened here as well. And interestingly, you know, because of the debt service, you did have a bit of a cash disconnect. Did that ever become a source of friction? And if so, how did you work through it?

Matthew May: [00:34:47] It was hard. I worked to getting a home equity line of credit and then bothered Kenji with it.

Mike Blake: [00:34:51] Okay. That’s an answer.

Matthew May: [00:34:57] No. And I do encourage every business owner, too, before you get off W2s to get a home equity line of credit for the max value that you possibly can, because once you start drawing on that home equity line of credit, you have to make some big changes in your business to make cashflow different changes. But I don’t know if I did. Maybe I was stress for you, but –

Kenji Kuramoto: [00:35:20] Well, I think that one of the ways that we offset that, I think for me, it does cause stress. Because, again, I had a proclivity from day one to have just this very clear, perfect alignment. Because then, every issue that we’re approaching were coming from a common framework and a common place. So, it did stress me out. It stressed me out that you had that. But one thing, I think, what we did to mitigate that was, we were just very open. We know everything about each other. We know each other’s personal financials. I mean, we don’t just, “Hey, how much are you drawing out this month?” It is, we know each other’s mortgages. We know what our investments look like together.

Kenji Kuramoto: [00:36:01] I know it’s a little unusual, but for us having transparency and understanding of the situation that each other was in, I mean, it just allows for, if one of us needs something, we can help each other out. We get into this whole thing to help each other out. So, I know he and I don’t want each other to be in a place where, you know, one of us needs help and the other doesn’t know about that. That would be the most ridiculous aspect of the partnership or the friendship. It’s like, “Gosh. You just don’t step up and say something.” So, we’ve always been really good about just, “Yep. Here you go. You want to see the personal financials? Boom. Here they are.”

Mike Blake: [00:36:34] And I think another learning element from that is, perhaps a driver of the success that you guys have enjoyed with Acuity is your ability and willingness to be vulnerable with one another. I mean, really open the kimono like that that’s important to building relationships and trust. And I think a lot of partnerships do fall apart because there isn’t that level of trust and there isn’t that level of vulnerability. And, you know, like in a marriage, if you don’t have that, then, all of a sudden, you find yourself one day you think your marriage is great, the next day you’re hit with divorce papers because one of your partners was just simmering for 20 years, basically. And it sounds like you’ve taken intentional steps to avoid that.

Kenji Kuramoto: [00:37:26] We have. I think we’ve been very focused on being vulnerable and trusting each other. I will say that, however, we’ve been really lucky. And I mean that luck in that we realized there was just unique things about both he and I and our situations that I also felt like we have to take advantage of. For example, you heard we have this very eerie similarities in so many parts of our life. Matthew mentioned our oldest kids being – having kids being the same age, boy and a girl. One of each, the same age. We both married our college sweethearts. We both worked at Arthur Andersen right out of college. We worked in the same exact job in different offices. We’re both the oldest of three boys in our household. We have all these very interesting similarities. I was just at Matthew’s house this morning because we get together on Tuesdays to do our partner meeting.

Kenji Kuramoto: [00:38:19] And, you know, we find out that – this is kind of a silly one – but it does feel like this happens all the time with he and I. Both of our refrigerators broke down the last couple of weeks. I’m like, “You got a new refrigerator?” Like, “That’s the exact same one that I have too.” We didn’t talk about that. Like, that seems weird. And then, we find out that his 18 year old son starts his first job today at a restaurant. And my 18 year old started his first job yesterday. And so, we have all these interesting similarities. And I think that’s very fortunate and lucky. But I think that you take advantage of that. And this is just too – I don’t know what you want to call it to this matter or anything else, but that’s really special and awesome so why not take advantage of that? Because it’s showing us there’s some already good alignment there just in the way that life has kind of unfolded for us. Maybe that means we need to kind of be doing more together as business partners.

Mike Blake: [00:39:09] Well, I’ve heard – and I haven’t looked this up to see if it’s medically true, but I’ve heard that when women spend enough time with each other, that their monthly cycles will synchronize. But I’ve never heard about business people that have refrigerators synchronized if they work together long enough.

Kenji Kuramoto: [00:39:26] Like, it’s amazing.

Mike Blake: [00:39:28] Somebody is going to do a dissertation on that, I promise you. Someone is going to take this and go do a PhD on that. So, let me switch gears here for a little bit, because I want to take advantage of the fact that you guys work with so many clients and have over the years. And I’m sure many of those have been partnerships as well. Is that fair? And you’ve seen some of them succeed. You’ve seen some of them not succeed. And I love each of you to offer a couple of observations in terms of what’s made other partnerships successful broadly. And what has made other partnerships unsuccessful that might be cautionary tales for somebody listening on the program.

Matthew May: [00:40:09] Well, I think alignment is really key when you’re having that. When I think about alignment, I often think about what people have to contribute to earn their equity in the company. And I see a lot of startups, in particular, make the mistake of just saying, “Hey, you own a third, you own a third, you own a third.” And then, ten months later, one of the founders goes off and owns a third of the company. So, I like places where you have to actually buy in. Or if you don’t buy in, there is some portion of time that has to elapse for you to earn what your determined contribution is. But that’s a big red flag to me when I see companies that even though it started as a napkin, I still like to see you have to earn kind of your ownership somehow or buy your ownership somehow.

Mike Blake: [00:41:07] So, skin the game, right?

Matthew May: [00:41:09] Yeah. I mean, when you give things away for free, people tend to devalue them. I know that as a service provider. When we give away free services, nobody cares. But if we give service away for $10, they’ll be like, “I have to write a check for $10.” They respond to your emails and things like that. It’s the same thing with equity, like, you’ve got to be careful.

Mike Blake: [00:41:31] Kenji?

Kenji Kuramoto: [00:41:33] I agree. I think, Matthew started down this path as well, too, about kind of your values. Every time I see a partnership work well, they tend to be very aligned values of the owners involved. So, there’s really smart ways that he mentioned to mechanically build some components of equity. You know, it’s got to start from a sense of values. And it doesn’t mean you have to be exactly the same or buy the same refrigerators necessarily. There are plenty of differences that Matthew and I have. But when it comes to values, whether it’s us or other successful partnerships I’ve seen, all of them are very consistent where the partners share very much the same values and beliefs and desires for what they want out of that business. And the ones that get put together really, really quickly or treat equity as being some cheap, easy, free thing, where you just got to have a lawyer paper up, those are the ones that tend to be the problematic ones.

Mike Blake: [00:42:35] Well, that’s interesting. And that’s really sort of an interesting tale, too, because I know you do a lot of work with tech companies as well as I do. You know, there can sometimes be a tendency to treat stock certificates like you’re pulling them off of a roll of paper towels, basically. And, you know, one of the worst things you can have in any team, whether it’s a partnership or not, I guess, is a sense of entitlement.

Kenji Kuramoto: [00:43:02] Absolutely. And I think that from an accounting perspective – we’ll take it there as, in fact, I know there a lot who, maybe, who listen to the show or part of it – I was also very much shaped by looking at cap tables. I’ve had so many clients over the years, you look at these cap tables and they were just like, “How in the world did this happen?” You’re looking at this thing and we’re trying to write crazy formulas and tabs and things that well before there was such a thing as kind of equity software just to keep track of like, “What is happening? I get there’s been multiple rounds of funding, but what are all these people doing on the cap table?” And, ultimately, those are always problematic.

Kenji Kuramoto: [00:43:39] And I think Matthew and I have talked a lot about this. Others have been successful in their partnerships have talked about how much they honor and respect equity. Like, “Wow. The cleanliness of our cap table. The simpleness of our cap table. It’s something that when I hear people talk in those terms, those are people that have taken great care in how they distribute the equity and how they manage it. And I’ve seen the opposite side again, when it’s any kind of a spreadsheet that’s got the cap table on huge crazy spreadsheet, those are the problematic ones.

Mike Blake: [00:44:14] That’s actually interesting. I’m going to let that sink in and think about that. I think that’s a really interesting observation. So, in your partnership, I would characterize the two of you as, I guess, having complementary skill sets, but fairly compatible personalities. Is that a fair characterization?

Kenji Kuramoto: [00:44:38] I think so.

Mike Blake: [00:44:39] Or not? Are you different? I can tell, one of you is about to livethrough the Internet saying, “I’m a complex human being. What are you talking about?”

Kenji Kuramoto: [00:44:49] In fact, we’re very different in many ways. But like I mentioned, our values are super aligned, which is the basis of it. But we are very complementary. There’s some things that each other does that, you know, helps the other person. Like for me, for example, Matthew, in the way that he analytically thinks about deals or does some very strategic, very complex thinking, I mean, very non-linear, like, out there thinking is just mind blowing. It’s very frustrating at times, too. But it’s just something that I don’t have the capacity for. I’ve got to have this very concrete, linear process to my thinking. I have to kind of see the data. Matthew has just a very interesting abstract mind and, again, a lot of times it drives me nuts. But it fills a huge gap for us, especially when we’re in situations.

Kenji Kuramoto: [00:45:46] We just did our first acquisition of another firm, and, really, Matthew was the real architect of that. Like he, really, from a deal structure standpoint, is excellent at that and enjoys doing that. Whereas, me, that’s kind of stressful. Like, that doesn’t feel quite right, and I kind of muddle my way through it, and I second guess myself. Whereas, I think Matthew sees deals and complexity and kind of salivates. Like, “Yes. Let me get after this thing.” Is that fair?

Matthew May: [00:46:17] Oh, you’re asking me now?

Kenji Kuramoto: [00:46:20] I used to tell you but I’m doing nice with Mike here.

Matthew May: [00:46:22] I mean, if you flip that around and you say – you know, so we have a hundred people now. So, I mean, back in the day when we had eight or nine, it was not the same. But we have a hundred people now and Kenji is the one that’s predisposed to like, “Hey. Yeah. We’ve got to have, like, constant messaging.” And he’s doing the async videos where he’s getting our team updates every single week in that cadence and things like that. And that’s not something that I have the strength for. I believe in community building. I believe in investing in our team. But he’s got the DNA where it’s like built in where he’s going to do that stuff for our people.

Matthew May: [00:47:09] I think it’s really funny, our teams, we all did personality profiles and it ended up in one of those ones where you could be in one in four quadrants. We knew Kenji and I were going to be in opposite quadrants, but similar quadrants. But the top four people at our firm were all in different quadrants, it was crazy. So, our COO was more of the methodology person, will take ideas and put them into action and things like that. Then, we have, you know, our head of bookkeeping was the compliance minded person. I forget where we were. We were the crazy ones. We always are.

Matthew May: [00:47:44] But it was weird. I expected that he and I. But we had also unintentionally surrounded ourselves with people that also complemented ourselves, which I think as partners you’ve got to be really okay in your own skin in acknowledging that somebody can do things better than you. Because there’s lots of times where you got to set your ego aside. And if you have a big ego like me, those are tough days. You know, those are tough times.

Mike Blake: [00:48:19] We’re talking with Kenji Kuramoto and Matthew May of Acuity, and we’re talking about entering into a business partnership with the Decision Vision podcast. We’re running out of time but I have a couple questions I want to make sure we, at least, try to get to before we let you guys skedaddle and go back to helping clients and thinking about what the Falcons are going to do next year or are they going to draft.

Matthew May: [00:48:44] When in your mind does it make sense not to be in a partnership? Are there times where you just – you’ve probably had people come to you asking for advice and they’re thinking about entering a partnership. And maybe you’ve just sort of done, you know, the Warning! Warning! Will Robinson kind of thing and say don’t do it. What sort of things have you seen that are warning signs that maybe a partnership is not the right way for somebody to go?

Matthew May: [00:49:15] For me, when I came back from industry back into public accounting, that was a time where, I mean, I could have started something. But I realized I really needed to learn more. Like, I needed to kind of have a bigger baseline of a certain skill set and piece together some of the things I’m still working. And I guess the number one thing to me was kind of when you feel like you’ve stopped learning, I think is an okay time to start thinking about. Because I think a partnership is going out on my own and doing something new. When you stop that kind of big – I mean, you always keep learning – hurdle learning and you start kind of telling out the curve. I made partner, right? So, I think those are times when it’s great to think about.

Mike Blake: [00:50:07] Kenji?

Kenji Kuramoto: [00:50:07] I guess I have a harder time because majority of my career has been spent as an owner of something and being a partner to someone. So, certainly, I’m personally predisposed to that. But I’ll take it from a perspective of bringing another partner in, having to have to make that choice a few times, or when to encourage someone and when not to encourage someone. And, again, I think that so often when you’re trying to convince someone to join you as a partner, it gets a little easy to talk about all the wonderful great things. The profits we’re going to share. When we exit, here’s what’s going to happen. And you’re kind of the boss and the leader of things that no one can tell us what to do.

Kenji Kuramoto: [00:50:52] And when you start digging into, “Well, when we get sued, because basically, I guess, as a business, guess what happens? Pretty much everybody’s going to get sued.” You’re dealing with lawyers. You’re dealing with issues. You have to lay people off. And not to be the Debbie Downer, but it is important to speak to people who sometimes have, maybe, glamorized the, “I’m a hustler. I’m going to go and start up my own thing.” There’s a lot of people out there that say that. But, really, what they got to think about, you’re the person that’s going to be on-call to impact people’s lives and the lives of their families. And that could come in terms of, again, disastrous things happening with a client or in the business. And we’re going to count on you as a business partner. That’s someone you need to be held to be accountable to say, “Yep. I’m willing to jump in and help with that.” And that’s okay.

Kenji Kuramoto: [00:51:45] It’s completely okay if someone says, “You know what? I’m not really down for that. Like, I want to learn and progress in my career more. I want to be a contributor. But like, I’m also not looking to have to wear some of the burdens of being a business partner.” And I think it’s important to be able to have someone think through that as well too. Because if someone’s not ready for that responsibility yet, boy, you certainly don’t want to put them in there. There’s other ways to engage them within your organization as opposed to saying, “Great. Let me get you the stock certificate. Let me get you on here. We’re going to need to go ahead and get, you know, some signatures on the mortgage on your house and things like that stuff.” You got to make sure they’re all on board before that happens.

Mike Blake: [00:52:28] Guys, this have been a great conversation. I’ve only gotten through about half the questions I had prepared, which I expected, so maybe we’ll have you back on at some point. But if people want to learn more about building a successful partnership, can they contact you to ask a question or two? And if so, what’s the best way to do that?

Matthew May: [00:52:45] Oh, I’m TheTechCPA on Twitter, so you can reach out to me.

Mike Blake: [00:52:48] Yes, you are.

Matthew May: [00:52:48] TheTechCPA on Twitter. Or you can LinkedIn, too, I’m TheTechCPA.

Kenji Kuramoto: [00:52:53] I keep mine a little more simple, a little more humble than Matthew, I’m just kenjikuramoto on Twitter. A little harder to spell, probably. But you can find us both on Twitter.

Matthew May: [00:53:04] I just said tech, TheTech —

Mike Blake: [00:53:09] The Tech, I mean, that’s it. Don’t look no further.

Matthew May: [00:53:12] Look no further, folks.

Mike Blake: [00:53:14] Well, that’s going to wrap it up for today’s program. I’d like to thank Matthew May and Kenji Kuramoto so much for joining us and sharing their expertise with us.

Mike Blake: [00:53:22] We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: Acuity, AcuityCFO, Brady Ware, Brady Ware & Company, business partners, business partnership, Kenji Kuramoto, Matthew May, Michael Blake, Mike Blake, Partnership

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