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Leadership and Communication for DSOs, with Janet Hagerman, DSOs Done Right ℠

August 14, 2020 by John Ray

Janet Hagerman
North Fulton Business Radio
Leadership and Communication for DSOs, with Janet Hagerman, DSOs Done Right ℠
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Leadership and Communication for DSOs, with Janet Hagerman, DSOs Done Right ℠ (North Fulton Business Radio, Episode 270)

Janet Hagerman joins host John Ray to discuss the challenges and opportunities of scaling a dental service organization, good patient communication, and more. It’s must listening for dental industry practitioners, but anyone challenged by scaling their business will find value from what Janet offers in this show. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Janet Hagerman

Janet Hagerman is an international speaker, author and consultant.  A graduate of the Medical College of Georgia, Janet is a health industry thought leader known for her creative expertise in communication, leadership and motivation.  Janet’s experience includes over 15 years of clinical experience, 20 years coaching experience with both solo practices and small to large dental groups, past corporate Dental Hygiene Director for a 150+ DSO, PennWell Editorial Advisory Board member, and author of several books, as well as numerous articles and courses.  She provides customized coaching programs for individuals, practices and growing dental groups.  Janet’s focus on soft skills, creative communication and leadership empowers health professionals worldwide providing them with proven, effective and easy to implement strategies for success.

Janet’s international and domestic experience has taught her that worldwide people and practices encounter similar challenges, and enjoy the benefits of stronger communication skills.  Her expertise in coaching health care professionals and management worldwide on communication and leadership “soft skills” provides effective and easy to implement strategies for success. Janet’s proven process and programs make an immediate impact on the delivery of patient care and financial results.

Janet assists dental groups establish a foundation for comprehensive and profitable growth, with efficient and consistent clinical and business systems. As DSOs [Dental Support Organization] continue to focus on improving patient experience and employee retention, Janet’s passion is to help DSO groups become known for a reputation of outstanding patient care and loyal patients and employees, resulting in sustained profitability.

Janet’s DSO experience enables her to help growing DSOs to:

  • -Develop their organizational structure based on their unique character 
  • -Build dynamic self-sustaining teams
  • -Grow production predictably
  • -Create dependable, duplicatable systems that support growth and acquisition
  • -Design a stellar patient experience that nurtures brand reputation

Company website

LinkedIn

Questions/Topics Discussed in this Show

  • How has the dental world changed?
  • You mention DSO. What is a DSO?
  • The benefits and pitfalls of scaling a dental service organization
  • Are there commonalities to the work you do for DSOs and other service industries?
  • Where do you see the industry 10 years from now?
  • Who do you work with? What happens when someone works with you?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Coaching, communication, dental groups, dental hygiene, dental industry, dental service organization, dentists, DSO, DSOs Done Right, employee retention, Janet Hagerman, John Ray, motivation, North Fulton Business Radio, Patient Care, patient communications, patient experience, Profitable Growth

Inspiring Women, Episode 24:  Strategies For Success Using Your Own Leadership Style

August 13, 2020 by John Ray

Betty Collins, Brady Ware
Inspiring Women PodCast with Betty Collins
Inspiring Women, Episode 24:  Strategies For Success Using Your Own Leadership Style
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Betty Collins, Brady Ware
Betty Collins, Brady Ware & Company

Inspiring Women, Episode 24:  Strategies For Success Using Your Own Leadership Style

As host Betty Collins explains, successful leadership requires a mix of knowing your values, understanding your strengths, and defining your uniqueness. This edition of “Inspiring Women” is presented by Brady Ware & Company.

Betty’s Show Notes

What does successful leadership look like? There’s so many definitions out there, but we’re well aware we’re desperate for good leadership.

When you look at successful leadership, you look at people who are pretty open and honest; good communication skills; they connect with that team member; they encourage personal and professional growth; they don’t just think that they are the only ones that should be learning and doing.

They make others better around them for sure, keeping that positive attitude. Nothing worse than working for a downer, right?

They teach employees instead of giving orders. It’s a huge, huge mindset. Some people just don’t have that ability, but that’s a successful leader. That’s what they look like.

But what about your own style in your leadership? Not everyone should be doing it the same. If you’re going to be a good leader, and you’re trying to be somebody else, you’re probably not going to be effective. You’ve got to find your style in the midst of all of it.

You’ve got to know your values. They’re traits upon which your reputation is built. They affect how you will consciously and subconsciously lead.

You’ve got to know what your strengths are. Chances are, you’re a leader because you have those certain strengths. A lot of times those strengths, too, are your weaknesses, so you have to be careful, but leverage them.

You’ve got to define your uniqueness. What sets you apart? Why are you so special?

What are your true-to-the-core motivations? In fact, what would people say you’re motivated by? When you’re figuring out your style, find out your motivation. Then, you’ve got to observe the leaders and peers around you. Who do you admire right now? Who do you look up to? But you’ve got to be you at the same time. It’s not that impossible.

Successful leadership is all about influence. It’s having followers and getting it done. But doing it on your terms, with your style, is even better. It’s the only way to do it.

Betty Collins, CPA, Brady Ware & Company and Host of the “Inspiring Women” Podcast

Betty Collins, Brady Ware & Company

Betty Collins is the Office Lead for Brady Ware’s Columbus office and a Shareholder in the firm. Betty joined Brady Ware & Company in 2012 through a merger with Nipps, Brown, Collins & Associates. She started her career in public accounting in 1988. Betty is co-leader of the Long Term Care service team, which helps providers of services to Individuals with Intellectual and Developmental Disabilities and nursing centers establish effective operational models that also maximize available funding. She consults with other small businesses, helping them prosper with advice on general operations management, cash flow optimization, and tax minimization strategies.

In addition, Betty serves on the Board of Directors for Brady Ware and Company. She leads Brady Ware’s Women’s Initiative, a program designed to empower female employees, allowing them to tap into unique resources and unleash their full potential.  Betty helps her colleagues create a work/life balance while inspiring them to set and reach personal and professional goals. The Women’s Initiative promotes women-to-women business relationships for clients and holds an annual conference that supports women business owners, women leaders, and other women who want to succeed. Betty actively participates in women-oriented conferences through speaking engagements and board activity.

Betty is a member of the National Association of Women Business Owners (NAWBO) and she is the President-elect for the Columbus Chapter. Brady Ware also partners with the Women’s Small Business Accelerator (WSBA), an organization designed to help female business owners develop and implement a strong business strategy through education and mentorship, and Betty participates in their mentor match program. She is passionate about WSBA because she believes in their acceleration program and matching women with the right advisors to help them achieve their business ownership goals. Betty supports the WSBA and NAWBO because these organizations deliver resources that help other women-owned and managed businesses thrive.

Betty is a graduate of Mount Vernon Nazarene College, a member of the American Institute of Certified Public Accountants, and a member of the Ohio Society of Certified Public Accountants. Betty is also the Board Chairwoman for the Gahanna Area Chamber of Commerce, and she serves on the Board of the Community Improvement Corporation of Gahanna as Treasurer.

“Inspiring Women” Podcast Series

“Inspiring Women” is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA, and presented by Brady Ware and Company. Brady Ware is committed to empowering women to go their distance in the workplace and at home. Other episodes of “Inspiring Women” can be found here.

Show Transcript

Betty Collins: Today, we’re going to talk about strategies for success with your own leadership style. What does successful leadership look like? There’s so many definitions out there, but we’re well aware we’re desperate for good leadership. When you look at successful leadership, you look at people who are pretty open and honest; good communication skills; they connect with that team member; they encourage personal and professional growth; they don’t just think that they are the only ones that should be learning and doing. They make others better around them for sure, keeping that positive attitude. Nothing worse than working for a downer, right? They teach employees instead of giving orders. It’s a huge, huge mindset. Some people just don’t have that ability, but that’s a successful leader. That’s what they look like.

Betty Collins: Chances are they’re going to set clear goals with their employees, definitely expectations. People would rather know, “I’ve got to run up the hill today,’ rather than, “Well, let’s just see where we’re going to go.” Running up the hill doesn’t sound fun to me, but at least it’s clear, and I got it, and I know that’s what’s expected. Chances are they’re going to ask for feedback, as they are leader. That’s not always easy to take because you’re always going to have somebody with an opinion. A successful leader definitely looks like they’re open to new ideas. They understand their own motivation. By the way, the others around you know, probably, what you’re motivated by, so you’d better be careful with it. Good, successful leadership, they focus on impact, not just for themselves, but the whole team. They go even further. It’s about the whole organization.

Betty Collins: Those are things that successful leadership looks like, but what about your own style in your leadership? Not everyone should be doing it the same. If you’re going to being a good leader, and you’re trying to be somebody else, you’re probably not going to be effective. You’ve got to find your style in the midst of all of it. You’ve got to know your personality traits, right? I live in a very technical world at Brady Ware. It’s generally not a personable world, where I live. That happens to be something that is my strength. I can relate to people. I can talk with people. I have to be taking that style of leadership and applying it. It sets me apart. You’ve got to know a little bit about your personality. I’m not a technical person. If you had me sit in front of a computer all day, I’d be pretty tired. But, you know what? Accounting needs technicians, and entrepreneurs need advisors. Those are two very different things. So, as I understand who I am and what I’m best at, I really fit in that nice ‘entrepreneurs need advisors’ category. When you’re finding your style, you’ve got to understand those things.

Betty Collins: You’ve got to know your values. They affect how you will consciously and subconsciously lead. In my prior firm, I had a partner for many years who valued work flexibility. Well, his work flexibility … He would come in, 9:00, 9:30-ish, in that timeframe, because he enjoyed breakfast with his kids and driving them to school. Great. For the people who wanted to come in at 7:00 and leave by 4:00, he didn’t have the same respect for them, necessarily. He didn’t really value flex time because he didn’t hesitate to sit, while they were packing up their bags and even walk out to the door with them and to their car. Values are really important. No matter what you say … I love flex time … Not that that’s a value necessarily, but it’s my example. You only really enjoy flex time if you allow the others around you; you really don’t only believe it for yourself. He didn’t believe it for the employees that were there.

Betty Collins: Values, they’re traits upon which your reputation is built. I had another situation, where always talked about church, and faith, and family. That’s great, and his reputation was very, very much like that. But the close circle around him also knew that he was having an affair. So, everything that he was talking about, all those traits his reputation was built on, meant nothing. You’ve got to know your values. You can gauge someone’s personality and understand how that person thinks when you understand what they value. You really do. If my past person would have understood that the people who came in at 7:00, who wanted to leave by 3:00 because they also had families, if he would have understood they also were thinking just like him; his was just morning time, and theirs were evening. You’ve got to know that.

Betty Collins: Core values, the real core stuff – respect, impact, being authentic, courage, and integrity – those are the things that you take and put that into your style. How other ways do you find your style? Well, you’ve got to know what your strengths are. You’ve really got to look back, and go, “These are my strengths.” By the way, I would get a second opinion to make sure that those are really your strengths, because when you’re trying to find your own style, I’m going to lead completely different than my partner since 1995. We just are two very, very different people.

Betty Collins: His strengths are details, and his strengths are making sure, and driving, and all those things. My strengths were totally talking with people. “Where do you think we are? How do you think we can do this?” I just had a different approach. That was my strength. I could listen. He was more of a telling guy. There’s a time for both of those things, but you’ve got to know those strengths, and, again, get a second, maybe third opinion to make sure they really are your strength. There’s nothing worse than seeing a leader think they know how to do something, and they think it’s really good, and it’s not.

Betty Collins: Chances are, you’re a leader because you have those certain strengths. A lot of times those strengths, too, are your weaknesses, so you have to be careful. What I found at Brady Ware, truly, was as I began to really like that, hey, I’m not this technical crazy person. I’m really about entrepreneurship and advising. I’m really a personable person. I realized, too, that I started uptapping different strengths within me that have helped me be a better CPA, and they’ve helped me be a better business advisor. You’re going to have to look in … I really went through the book of, “What’s You’re Why?” by Simon Sinek. That totally changed my entire way I started doing business, how I started treating people, how I started leading. I took the “know your why” thing, which most accountants would not, and I applied that to: hey, these are my these are my characteristics and strengths that I could use and totally set myself apart.

Betty Collins: So, know those strengths, but know your weaknesses and leverage them. What does that mean? Well, when you know your weaknesses, they will affect your leadership style. Don’t be stubborn and prideful and go, “I’ve got this!” Instead, be transparent. It speaks volumes to your team, speaks volumes to your company. By the way, the people already know this about you, that you have these weaknesses … So, overcome them, great, or just realize you’re not going to and make sure you have a team member who can compensate that around you. That’s finding your style. It’s okay that you’re not going to do this part of the leadership because it’s probably not going to go well.

Betty Collins: You’ve got to define your uniqueness. What sets you apart? Why are you so special? There’s three tough questions that I think you have to really answer honestly. First one, what do I really do for the people around me? I’ll say it again. What do I really do for the people around me? I had to really think about that. So, what do I do for my team as I’m leading it? Because I kind of have a team within Brady Ware. What am I genuinely passionate about? For sure, the client experience; for sure, small business. I have to take that and go, “Okay, boom …” How does what I do and what am I passionate about- how do you combine that to make a fantastic difference to another person, or another client, or the peers in your office? How do you do that?

Betty Collins: I came across this formula, which I think is hilarious. What I’m just saying can be wrapped up beautifully like this: My brilliance – what I do – plus my passion is your gain. How does that sound? I read that, and went, “That’s perfect!” Really, when you’re defining your uniqueness, it isn’t just that, “Hey, I’m just loud and I talk too much.” I’m not talking about that uniqueness. I’m talking about what sets you apart to add to your success when you’re trying to be a leader, and you’re trying to do it with your own style. What do you do, and what are you passion about, and how are you going to combine those to really have impact? Again, my brilliance plus my passion is your gain. I love it.

Betty Collins: When you’re talking about your own style, you’ve got to come up with a few things. What are your true-to-the-core motivations? In fact, what would people say you’re motivated by? My children, this Mother’s Day, decided to give me a coffee cup, or actually, it was for was my birthday, that was huge. It’s probably, honestly, a half a gallon. On the outside of it, it says, “More.” So, I would say, easily, that my true-to-the-core motivation, according to my children, is I always want more. They got me this big cup; they think they’re so funny.

Betty Collins: Those around you think they probably know what your motivation is, but I would tell you, motivation is the reason behind all of your actions. It’s behind every desire, thought, needs. Hopefully, you can relate to this example. I’m working with a new training client at the gym, and they tell me they want to burn fat, and they want to lose weight. I ask immediately, why? The first answer is usually something like this: “Oh, because I want to be healthy. I want to look better.” So, I continue on. I want to know, why are they really motivated to be here, and that’s a really generic answer. So, I continue on, and I say, “So, why do you want to be healthy and look better?” At this point, they usually get a little embarrassed because, well, why wouldn’t I want to look better? So, at this point, I sit back in my chair, I take a breath, and I try to make them comfortable, but I’m going to dig deeper. I’m going to get to that. “What motivated you to come all the way to the gym, set an appointment with me, and you want to dedicate all this time to losing weight?” Again, I’m not letting them off the hook.

Betty Collins: After some squirming and a few more attempts to brush me off, the truth usually comes out. They might want to lose some fat, but it could be that they haven’t been asked out in a long time. They haven’t had some intimacy. They want to be more attractive. Their parent recently died of obesity that’s related to disease; or maybe they want to have a baby and they have to be healthier. I know, for me, I went through a weight loss this year, and I did have to dig down. I had to get a better reason than I’ve got to get on a diet; I can’t do this. Part of my reasoning, really, at the end of the day, was twofold. I have a grandson who I want to keep up with, and I have 10 more years to work. I’m very healthy, and I have so many people around me who are not. I have this gift, so, I’m motivated to take care of it.

Betty Collins: What are your true-to-the-core motivations? I mean, not just weight loss – everybody can do that – but in business, as you want to be that successful leader, as you want to do it with your own style, you really have to ask what those motivations are, and you have to keep digging deeper til you get to the real ones. Then, the people around you that you’re leading, probably, will follow differently. So, keep asking why til get to the truth. I’ve got to make money. Okay, why do you have to make money?

Betty Collins: Honestly, probably, one of the biggest time periods of my career in accounting was when I had the motivation to put my children through college. I did not work harder than those years because I wanted them to have that experience, and I didn’t have a lot of time. So, you’ve got to get to that. My core motivation- I rose up, and I became much more of a leader. I needed people to follow me to be successful. It’s just a point I want- when you’re figuring out your style, find out your motivation. Then, you’ve got to observe the leaders and peers around you. I mean, who do you admire right now? Who do you look up to? But you’ve got to be you at the same time. It’s not that impossible.

Betty Collins: Strategies to bring success and style together- we’re talking about leading success, whatever you put your success in. Then, I want to do it on my terms. By the way, if you think, “I’m really not a leader,” you are. We all lead. You’ve got to do continual assessment of where you are. Disengagement and stagnant? Man, game over, if there’s no new players or plays, right? I would tell you, a continual assessment is key to success. Try something different. Don’t do the norm. Is this part of your style now? You should maybe try these things. You’ve got to pay attention to the people around you that you’re trying to lead and not just be talking and telling. You’ve got to provide purpose and sense of belonging.

Betty Collins: One of the things I really emphasize with the team that I work with is not so much: did we get this done? Did we meet the deadline? It’s did the client get served? That’s a different purpose. Strategies to bring that success and style together … Also, you’ve got to try sometimes just some radical transparency. I’m not telling you to tell your story and divulge everything, but secrecy can really create a basis of mistrust. When you just put enough cards on the table just to get by instead of just putting it all out there, it can do a lot of mistrust and confusion.

Betty Collins: Then, another thing we don’t see a lot today – this is not of the norm – is what can I do for you? What can I do for you to make this day easier? What can I do for you to make sure this gets done? I’m not an admin person, but if I need to do admin work to make it easier to get where we need to go, I’m going to do it. Then, you’ve got to create a safe place. Those are different things that you don’t see a lot when you’re talking about your style, and leadership, and success, because those are more things about you giving than, “This is my team, and I’m going to run this, and I’m going to lead.” So, think about those things.

Betty Collins: Another strategy is just honest feedback from you. If you’ve got to have those conversations in your head, it’s okay. Maybe from your team, from your peers, certainly from mentors. Feedback is huge. Another strategy is recognize signs of poor leadership strategy. What does that mean? If nobody on your team has criticized you about one of your ideas in the past month, you probably don’t have any ideas. You really need to think about that. You maybe need to spend more time planning your own career progression than theirs. Their career is theirs; yours is yours. Poor leadership generally is trying to direct somebody so that they are doing what you want them to do. Poor signs of leadership: you haven’t had at least three completely non-work-related conversations with your team members. When’s the last time you heard about the kids and another things?

Betty Collins: I had this client who, part of their leadership strategy – he was the CFO – is how you approach people. I went into his office, and it said, “Before we talk business, I want to do these things. Ask me about my wife and my kids.” That was a top priority for him. That’s a good sign of someone who’s successful. Your team members, if they’re afraid to fail and live in fear, you’ve got some work to do. You’ve got some poor leadership strategy that’s not happening. I would tell you to recognize those signs and look around.

Betty Collins: You know what? You don’t know everything. In fact, you don’t know what you don’t know. When you want to succeed, one of the strategies – you especially want to succeed with your style, right? – ask yourself, how is this working? If you’re drawing a blank, it’s probably not working. I had somebody who was so funny; they kept talking about wanting to be a spiritual person. He’s Muslim, and he was reading the Koran. I said, “So, why aren’t you spiritual? You’re reading the Koran,” and he said, “I don’t know.” I said, “Well, is it working for you?” He goes, “It really isn’t.” I said, “You might want to read something else, you know?” The strategy comes back to how is it working? You really assess that and say, “I’ve got to do something different.” We all know what the definition of insanity is, right? You keep doing the same things over.

Betty Collins: Here’s one of the things that you have to … If you feel like you’re not being taken serious, what’s the strategy? Well, here’s what I would tell you. If you don’t want to end up at the circus, stop acting like a clown. Two great examples of this is Susan Boyle. Love her voice. She was on America’s Got Talent with Simon. I remember watching that, when she came out on stage. She looked completely- she didn’t own the stage. She came out just goofy. She had no presence. She mumbled around. Of course, the judges are all looking … We don’t know what’s reality TV and what isn’t. Then, she sang. Wow. I mean, everyone was mesmerized. For her- there’s a lot of singers. It takes beyond just being talented.

Betty Collins: Now, you see her, it’s nothing like that. She went through a whole thing. It was a big appearance, and her demeanor, and how she talked, and unfortunately … I don’t know why I always remember her coming out like that. Then you look at how far she came because she got the right direction; she got the right guidance. So, if you want to be taken seriously, sometimes you have to do that. Obviously, she did that. She also won a million dollars, and she’s probably beyond. But I will just never forget, how would anyone take her seriously? Now, when she sang, they took her seriously.

Betty Collins: Then I think of another singer, Aretha Franklin, who’s really my favorite. I watched her sing to President Obama, and her stage presence, her talent was like she was 20; yet she’s in her 70s. She had a lifetime of experience and she showed it. It was a completely different thing. I hadn’t really seen any clips of her, or I haven’t been that interested in her. Now, of course, everything’s on YouTube and Facebook. So, my first seeing of her really singing like that, I was like, wow. I don’t have a bad impression or anything, but I took her seriously because she owned the stage from the time she got on there.

Betty Collins: So, if you want to be taken seriously as a leader, even if you have … Susan Boyle’s style was just to kind of be goofy and come out and do her thing and then, she just figured singing would be enough. Now, in her case, it was because she was beyond talented. Successful leadership, at the end of the day, it’s all about influence. It’s having followers and getting it done but doing it on your terms with your style is even better. It’s the only way to do it.

Tagged With: Betty Collins, Brady Ware, Brady Ware & Company, influence, Inspiring Women, Inspiring Women podcast, Inspiring Women with Betty Collins, Leadership, strengths, successful leadership, uniqueness, values

Resources and Planning for North Fulton Regional Recovery:  Kali Boatright, CEO of the Greater North Fulton Chamber of Commerce

August 13, 2020 by John Ray

Kali Boatright
North Fulton Studio
Resources and Planning for North Fulton Regional Recovery:  Kali Boatright, CEO of the Greater North Fulton Chamber of Commerce
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Kali Boatright, President and CEO of GNFCC

Resources and Planning for North Fulton Regional Recovery:  Kali Boatright, CEO of the Greater North Fulton Chamber of Commerce (GNFCC 400 Insider, Episode 47)

Five months into a pandemic, Kali Boatright, CEO of the Greater North Fulton Chamber of Commerce, joined the “GNFCC 400 Insider” to share what she’s learned about leadership through a pandemic, uncertain times for chambers generally, GNFCC task force committees formed to gather resources for a North Fulton regional recovery, and much more. The show is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®.

About GNFCC and “The GNFCC 400 Insider”

The “GNFCC 400 Insider” (formerly “North Atlanta’s Bizlink”) is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their North Fulton regional service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider is produced by John Ray in the North Fulton studio of Business RadioX®.

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Decision Vision Episode 78:  Should I Join a Non-Profit Board? – An Interview with Cindy Cheatham, Good Advisors

August 13, 2020 by John Ray

join a non-profit board
Decision Vision
Decision Vision Episode 78:  Should I Join a Non-Profit Board? - An Interview with Cindy Cheatham, Good Advisors
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Decision Vision Episode 78:  Should I Join a Non-Profit Board? – An Interview with Cindy Cheatham, Good Advisors

Cindy Cheatham of Good Advisors joins host Mike Blake to explore the issues to consider as one decides whether to join a non-profit board. “Decision Vision” is presented by Brady Ware & Company.

Cindy Cheatham, President, Good Advisors

Good Advisors LLC, is an independent management consulting organization led by Cindy Cheatham focused on strategic and business planning, board development, and organizational development for a diverse range of national, regional and local nonprofits and social-impact minded businesses.   

Ms. Cheatham is very passionate about her work, always seeking to advance the impact of the clients she serves both during and after her engagements.

Prior to Good Advisors, Ms. Cheatham  served as the VP of Consulting for the Georgia Center for Nonprofits where she led and oversaw work with foundations and hundreds of nonprofits.  She also served as Venture Catalyst at Georgia Tech’s ATDC  where she advised entrepreneurs and worked to build the entrepreneurial ecosystem.   Ms. Cheatham began her consulting career with leading management consultancy Bain & Company 

Ms. Cheatham is a frequent speaker on topics including leadership and succession, strategic and business planning, governance, collaborations and partnerships, nonprofit business models , social enterprise and entrepreneurship.  She has developed and facilitated award-winning leadership programs. 

Ms. Cheatham is active in the community where she serves as an elder of North Avenue Presbyterian Church. She has been a leader in a variety of Dekalb County Schools .  Ms. Cheatham is a 2010 fellow of the Georgia Partnership for Excellence in Education (GPEE) Policy Fellowship Program. 

She is a University of North Carolina at Chapel Hill Tarheel Honors Graduate and an MBA with distinction from Harvard Business School.  

Michael Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:40] My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio. With offices in Dayton, Columbus, Ohio, Richmond, Indiana, and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta for social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:07] Today’s topic is, should I accept a nonprofit board position? And, you know, this is a trickier topic than, I think, maybe some people appreciate. And a lot of it, I think, depends on kind of what stage of life, what stage of career you’re on. When I was 20 years younger and I did not yet have two arthritic ankles and gray hair, you know, I’d be inclined to accept almost any kind of board position because, one, I was stunned that anybody wanted me. And number two, that I would want to – that’s a great way to build professional experience, to build a network, to build certain skills. We’re going to talk about that later today.

Mike Blake: [00:01:58] But as one kind of advances in life and in one’s career and has, frankly, more choices and more demands on their time, the discussion of deciding whether or not to join a nonprofit board, I think, becomes a lot more complex. And, you know, some people may find out that they’re not particularly good board members. One of the things I’ve figured out over my career, I’m really not a great board member. I do my share for nonprofits, but I’m a better kind of rank and file person than I am a board member. I’m more effective when I get out there doing stuff rather than planning the stuff. But that’s not me. As we’re going to find out, the doing and the planning are equally valuable, but they’re different skill sets.

Mike Blake: [00:02:50] And joining a nonprofit board should be a very seriously taken decision. And the decision may not simply be to join a board, but which board do you join? Chances are you will have multiple opportunities at once that come up. And being able to sift through kind of whether or not to take on multiple opportunities, or how one opportunity is a better fit than another, or whether to do it at all is an important decision.

Mike Blake: [00:03:23] And we have a terrific guest to come on to talk exactly about that. And it’s my friend, Cindy Cheatham, who is president of Good Advisors. And I’ll get to her formal introduction in just a second. But Cindy and I have known each other for more years than we probably cared to admit to one another. But we both kind of grew up a little bit in the Atlanta startup community. And that’s where we both met. And then, several years ago she kind of branched off into nonprofit support and consulting work. And I’ve done my thing in corporate finance and now decision science. But that’s kind of where we both kind of intersect. And I don’t think that’s by accident.

Mike Blake: [00:04:11] I think in Atlanta – I think in any thriving startup ecosystem, you almost have to have a nonprofit mentality to be successful, especially in Atlanta ten, fifteen years ago, where we did not have any kind of thriving venture capital ecosystem. It was very much a work in progress. And it wasn’t progressing very far or very fast at the time. And Cindy may disagree, but from my perspective, you know, serving the startup ecosystem was almost like serving on a nonprofit board or serving in a nonprofit capacity. I think it draws that kind of mentality. And I think it’s interesting now how that kind of comes full circle, at least, in terms of our relationship and where we’ve bumped into each other over the years.

Mike Blake: [00:05:04] Good Advisors is an independent management consulting organization focused on serving diverse organizations, including nonprofits, social enterprises, and entrepreneurial businesses. And we recently recorded a podcast on benefit corporation. So, in fact, that was published last week as I record this episode on July 31st, so check that out. They provide strategic consulting in areas of planning, organizational development and effectiveness, governance collaborations and partnerships, and leadership coaching. They also provide customer retreat, facilitation, training, and workshops using experience as a certified facilitator and development of award winning practical adult education programs. Their particular strengths include ability to bring strength and analytics with excellence in working with people and organizations to accomplish goals and to undertake successful change initiatives.

Mike Blake: [00:05:56] Cindy helps motivate, lead, and equip mission minded leaders and organizations to achieve their full potential by developing and sharpening their strategy, strengthening their leaders, launching new products or services, growing revenue, and forming strategic partnerships. Cindy is particularly skilled at working with people in organizations who conceptualize a future and lead them through a process of planning and change. She’s a very quick learner and is able to quickly assess an organization while also bringing objectivity to the work to design a practical yet innovative plan or solution for a diverse range of clients.

Mike Blake: [00:06:31] Cindy takes a value-added approach, always seeking to use her network of business associates and leaders to facilitate valuable connections on behalf of her clients. Cindy is passionate about helping her clients to get great results for themselves and their organizations. Oh, and by the way, she has an undergraduate degree from the University of North Carolina and a Harvard MBA. So, definitely on the far right of the bell curve in terms of IQ. Cindy, welcome to the program.

Cindy Cheatham: [00:06:58] Thank you. It’s a pleasure to be here. And yeah, I resonate very much. I always tell people that I used to work with cash-strapped change the world startups. And now, I’m working with change the world cash-strapped nonprofits. So, you and I are on the same page there.

Mike Blake: [00:07:14] It’s like slipping from one old pair of shoes into another, right? So, as we always do or we typically do on the show, let’s set a baseline here. What is a nonprofit board and why do nonprofit boards exist?

Cindy Cheatham: [00:07:32] Yes. Well, there are different types of organizations as we know, private businesses, government, public organizations. And nonprofit is one of the types that the government has created a tax status for and has a regulatory framework for. What we particularly, probably, think about when we think about nonprofit boards is the 501(c)(3), which is the charitable model where the IRS is giving those nonprofits the benefit of not paying taxes as well as securing and taking donations. And the donors get a tax deduction in return.

Cindy Cheatham: [00:08:08] There are also 501(c)(6) that most of us, as business leaders and professionals, we are part of associations. So, those are different. 501(c)(6) nonetheless are a type of nonprofit. But the ones I think we’re mostly talking about today are the charitable 501(c)(3).

Cindy Cheatham: [00:08:26] And it’s a legal responsibility. I like the fact that you said that this is a serious decision because I think a lot of people don’t take it as seriously as they should. You are legally responsible for being the fiduciary of the nonprofit’s mission success. That’s why the government has created that. It’s a public good and you have the duty of care, loyalty, and obligation as a board member.

Mike Blake: [00:08:50] And you mentioned something about a 501(c)(6) and not as many people, I think, are familiar with it because it’s really not the big name. But as you know and some of our listeners know, I started or co-founded and then ran a nonprofit called Startup Lounge, which helps entrepreneurs go from idea to venture to business. And we had a pretty good ten year run. And as we were forming that, the best advice we ever received was not to do a (C)(3) but instead to do a (C)(6). Because, you know, we were doing it, as Scott Burkett, our guest in Episode 2, he would readily admit we were a couple of knuckleheads who didn’t know what we were doing. All we wanted to do was to execute a mission. And the oversight for a (C)(3) is so much greater than that for a (C)(6), which is almost non-existent. It was the perfect fit for us. But until we got that advice, we hadn’t even heard of it. And, really, it was great advice that we got.

Cindy Cheatham: [00:09:50] Yeah. Good. Good choice.

Mike Blake: [00:09:54] So, when we think or we bring up the term nonprofit board, I think if you’re not familiar with it, one’s mind can then think to something with which you are familiar with, which is a corporate board. Are they very similar things or are they very different kind of animals?

Cindy Cheatham: [00:10:12] Well, they’re both similar in that they have governance responsibilities. Legally, they both can be sued. Ideally, they both are adding value to the entity through their strategic partnering with, typically, the executive. A good executive board relationship is key to a successful board. There’s similar attributes of the most effective corporate boards to nonprofit boards asking tough questions, not just being consensus driven. But a lot of the practices of the culture of boards that make for effective boards are similar.

Cindy Cheatham: [00:10:51] But they’re quite different in that nonprofit board members are supposed to go in there and they’re legally responsible for not having self-interest. They have to sign conflicts of interest. And nonprofit boards tend to operate more from consensus. For-profit boards can sometimes operate that way, but a lot of times for-profit board – sorry – for-profit boards can have investors who have a stake directly. They can have majority control. Both of them can have issues between executive and CEO. But don’t get me wrong, there’s challenges of managing that relationship among both. But for-profit boards, also, frankly, I think in many ways have an easier job of measuring success.

Cindy Cheatham: [00:11:37] Bottom line, financial success metrics are easier for the nonprofit board who’s trying to understand how do we measure success in a mission that’s very difficult. We all know there’s a lot of difficult problems out there. How do we take somebody who’s abused and turn their lives around? How do we get more equity in America? These are difficult problems and these nonprofit boards have a more difficult lens in terms of being responsible for understanding how to achieve a mission goal and having the right measurement tools to do so. No easier bottom line in the nonprofit world.

Mike Blake: [00:12:19] So, you brought up something that I want to follow up on. So, we’re right on schedule. I’m going to rip up the script already. If somebody is going to join a nonprofit board for the first time and they have experience interacting with or maybe sitting on a corporate or company board, do board members behave similarly or do they behave differently? And you kind of inferred this, but I really like to hit this directly because I suspect that if you’re not used to a nonprofit and you’ve only dealt with a for-profit, can there be a little bit of culture shock there?

Cindy Cheatham: [00:12:56] Yeah. I mean, I know some corporate boards are very high performing, some are more casual, some are more formal. But I would say as a general rule, probably, the corporate board is probably more formal because just the nature of corporate beans. Kind of nonprofit boards can really vary. They can be extremely corporate in their practices and buttoned up, you know, with their agenda and closely following it depending on the chair. But they can be very casual in nature and very informal in nature, everything in between.

Cindy Cheatham: [00:13:34] So, If a corporate board member is used to everything being buttoned up, you know, all the material sent out weeks and weeks in advance, all well done, very well organized agenda, and everybody having done their homework. Of course, corporate board members in many cases are getting paid to do that work, so that helps. Or they have a personal incentive to do that work. They can go on to a nonprofit board and have a bit of culture shock for a variety of reasons.

Cindy Cheatham: [00:14:04] One is because it doesn’t sometimes always operate as formally and professionally. And that is not always as clear and available too. Frankly, a lot of times they don’t do their homework. You know, they go in with more casualness to the prep and the commitment that they make. Which frustrates the heck out of me when I see these great corporate people just come and show up to a board meeting and not taking it seriously. So, there’s different reasons for that.

Mike Blake: [00:14:32] Now, I’ve encountered a term and I suspect you’re familiar with it, too, that talks about three different kinds of roles that individual board members often serve. And it’s referred to and, at least, I’ve heard it as sort of the three W’s, which is wisdom, work, and wealth. Have you heard of something like that as well? And if so, can you talk about what those things mean?

Cindy Cheatham: [00:14:58] Yeah. Absolutely. Whether you call it wisdom, work, and wealth or time, talent, wealth, absolutely. Yeah, I try to break it down into the three hats. One is on the wisdom side, it’s the strategy lens. You know, you’re responsible for helping to shape a strategy of a nonprofit along with the executive to shape the funding strategy, to shape the mission strategy, and bring your wisdom of your field or your professionalism to that role.

Cindy Cheatham: [00:15:30] On the talent side, again, a nonprofit board should ideally have a mix of the different talent, whether it be the marketing talent, the legal talent, the business development. We always need salespeople that are willing to knock down doors and open up doors for recruiting board members, for opening up doors to donors. So, that’s on the talent side. And that ideally gets deployed by your committee work or taking on a pro bono. Sometimes, you know, nonprofits are run by board members who literally are the marketing. Small nonprofits have their boards running the operations. That’s not the ideal. You know, you have to be careful in a larger board that the board member keeps their lane and doesn’t get into the daily operations of the nonprofit. But they usually do their talent through the committee.

Cindy Cheatham: [00:16:24] And then, the time. Time is rolling up your sleeves and literally going and showing up. When we’re not in a pandemic and we actually get together for fundraising events, or tours, or events, program events, board members should show up to some of those events and have a presence. They should be a spokesperson and they should be out there opening up doors with their time.

Mike Blake: [00:16:51] So, what I take from that is a lot of times when we think about who serves on a board, we think that, “Oh, wow. You have to be a big time donor or a big time influencer, corporate giant, something like that, to serve in a nonprofit board.” It doesn’t sound like that’s necessarily the case, is it?

Cindy Cheatham: [00:17:11] No. It really, really varies. There’s a lot of different types of boards. The high museum board, you know, is certainly a board that does tend to be seeking the C levels, CEOs and people with a lot of wealth. But even there, they have their executive board and then they have, you know, the larger, larger board. But the vast, vast majority of nonprofits, they need some wealth, ideally. And they need a handful of people that are willing to at least help organize the board’s role in fundraising. But what they mostly need are people willing to not just show up to meetings, but to actually help be a team leader, whether it be an officer or a committee chair.

Cindy Cheatham: [00:17:59] And so, I worked with the Federal Reserve in placing people on boards. And one of my favorite board members that’s become the chair of two different boards that I placed him on, he always says, “You know, the Federal Reserve doesn’t have a big corporate foundation behind us. So, I know that I have to give leadership. That on my role, I can write my small check or my modest check, but what I know I can bring is leadership to a board.” And sure enough, he’s risen to chair because he’s demonstrated and been willing to go in as an officer and provide that critical leadership.

Mike Blake: [00:18:37] Now, is it a prerequisite that if you’re recruited for a nonprofit board or maybe you, yourself, want to approach and join or see if there’s an opportunity to join, is it a prerequisite that you have to already be a subject matter expert? Let’s just take for example, the ALS Association, which is a charity near and dear to my heart. Would I have to be an expert in Lou Gehrig’s disease to be considered for a board? Or is that not necessarily either a qualifying or disqualifying criteria?

Cindy Cheatham: [00:19:18] It’s definitely not a criteria. What is important, I think – one of the number one things that I think is important is that the individual joining does have a passion and/or at least a strong interest. If they’re doing it in part because the networking opportunity or in part because their corporation says, “Hey, this is a cause we support and we need somebody to represent,” which frequently happens. You know, Cox or others say we support environmental causes. We support these education causes. We need somebody to serve on the JA board, you know, Junior Achievement. So, it can be a combination. But passion and interest is important. So, if you really can’t get excited about the mission of the organization, either because you don’t have personal experience or expertise, I would think twice.

Cindy Cheatham: [00:20:05] But no, you don’t need to be an expert. It is helpful for every board to have one or two people that can relate to the mission, either because their family member has Lou Gehrig’s, their child has it. That really does fuel a lot of passion and commitment. And some of our best nonprofits were founded because of the personal experience of Mothers Against Drunk Driving. You know, that’s how a lot of these things get started. But it’s not essential. And frankly, you need diverse thinking on a board. You don’t want everybody to come from the same experience and have the same perspective. You need different thinkers.

Mike Blake: [00:20:47] Corporate board members are often compensated. What about nonprofit board members, are nonprofit board members typically compensated in any way?

Cindy Cheatham: [00:20:55] No. You know, they can sometimes get their expenses reimbursed for travel and so forth. I rarely ever see that. Maybe some of the larger nonprofits that have people gathering, national ones that have people having to travel all across the country occasionally. But for the most part, people just pay for that themselves. Their compensation is in the goodwill of doing good and in the relationships. One of the reasons people most join a board is also the opportunity for the relationships that they form with fellow board members and colleagues, the collegiality, the sense of doing good, the learning that they have that may be different from the way that things work in their organization. Having a different perspective of decision making, collaboration, working in a more diverse environment than where they may come from. So, it’s really all those learnings and the relationships and then the sense of doing good, that’s their compensation.

Mike Blake: [00:21:55] Now, other than doing good and serving a cause that I believe in, for example, are there other benefits to joining a nonprofit board?

Cindy Cheatham: [00:22:06] I mean, absolutely. You know, like I said, relationships and networking, not everybody values the network as much as I do. But I know it’s kind of a pay it forward when you have a network of people that you’ve worked with well in your life. Frankly, with my business, I barely even got a website. It’s kind of embarrassing, I think, I got one up about a year or so ago. But it’s all based on my network and referrals from all the various places I’ve worked over the years and people I’ve worked with that have led to the opportunities that I have. And so, you know, people have a life ahead of them, whether it be a new career, a business opportunity, a referral, even getting people to help your kids get internships and so forth.

Cindy Cheatham: [00:22:54] I have a lot of people on boards that are always calling me and saying, “Hey, there’s this young person from UGA who wants to get into nonprofits. Will you help me?” And then, if you want to get into leadership programs like LEAD Atlanta as a young person or Leadership Atlanta, you have to have a track record of community leadership. So, for example, with the Federal Reserve, some of their young high potentials, they come to me and say, “Hey, can you help this person find a good board where they can find a passion and a fit and gain community leadership experience?”

Cindy Cheatham: [00:23:25] Because, one, we believe in doing that because we need to get outside of our four walls and see how the community is doing and to see the economic health. And two, we want our leaders to be in a position to further lead and to be candidates for LEAD Atlanta and Leadership Atlanta, for example.

Mike Blake: [00:23:47] Now, what about building new skills? Can you learn skills from a nonprofit that you can then take back to your life in the for-profit world?

Cindy Cheatham: [00:23:57] Absolutely. Not everybody has, for example, been part of strategic planning or had the chance to be part of a strategic planning committee. Because they might be a bean counter or an accountant. Or even if you’re an accountant, you may not have done fund accounting before. There’s the learning around just – there’s just different types of problems and problem solving. If you’re used to a very corporate decision making environment and the nonprofit you’re in is more of a shared – you know, there’s not as much – it depends on the nonprofit but a lot of nonprofits are less hierarchical in nature. And so, the world is moving to be less hierarchical. So, even just the way that you collaborate to get things done and make decisions together can be a learning exercise from your work in nonprofit.

Mike Blake: [00:24:58] Now, a question, I think, that follows from that is, if I’m considering joining a nonprofit board, is it okay for me to consider kind of what’s in it for me? Not from a rich man standpoint financially, but at least from a perspective of how it might help my career, how it might help develop my skill set. Is it okay to consider that in evaluating the opportunity? Or is that considered being opportunistic or too self-centered? Is that a legitimate way to or, at least, a legitimate consideration?

Cindy Cheatham: [00:25:39] Absolutely. And as long as it can be managed so it’s not a conflict of interest, you know, where you’re pushing your own priority and interest within the board operations. I mean, there are even bankers, for example, that do business as a bank, that sit on nonprofit boards. You just have to have practices to make sure you make non-conflicted, that you have competitive processes.

Cindy Cheatham: [00:26:03] But to the extent that there’s learning that you want to do, you know, “Hey, I do this for a day job. I’m in finance, but I really want to have a chance. I’ve never sat on the strategy team of a for-profit before of my business. I really am looking forward to being part of the executive leadership.” That’s a learning. Yeah, absolutely. It makes you more motivated.

Cindy Cheatham: [00:26:31] You know, I’m interviewing somebody for a board right now and this person is a PhD and engineering graduate from Georgia Tech. She has a lot to bring to this particular STEM oriented nonprofit board, but she told me one of her reasons is that she wants to learn. And she just started her own nonprofit and she’s trying to get her feet and her learning undertaken and I think that’s fine. And I appreciate her sharing that that was one of three reasons that she’s interested in this nonprofit board. I think she’ll be more motivated as a result as long as she’s not conflicted and I don’t think there is a conflict there.

Mike Blake: [00:27:14] Now, we touched upon this a little bit earlier, but I do want to hit it directly. And that is that, I think when a lot of people think about joining a nonprofit board, that means they’re automatically going to be on the hook for raising a certain amount of money or sponsoring one or multiple tables at their annual fundraising event or gala. Is that necessarily true? I mean, do you have to kind of come to the table with some significant financial resources to be a viable board member?

Cindy Cheatham: [00:27:47] You know, I highly recommend that the best boards do expect a give and/or get from all their board members. There are some that don’t. And they particularly are ones that maybe have their predominant funding coming from the government, for example. Not all nonprofit funding comes from philanthropy. The predominant income stream, if you add it all up in nonprofit, comes from, one, a lot of fee for services. All the schools in the world that are nonprofits, they charge tuition. Two, government money.

Cindy Cheatham: [00:28:21] But the ones that rely heavily on philanthropy, I always recommend that the nonprofits do ask their board members to be the role models, to be the first to give their time and their talent. But that doesn’t mean it’s a lot. I mean, it can be – but I do recommend it’s a meaningful amount for that particular board member. So, it should be one of your top three to five checks that you stroke, you know, if you’re religious, to your synagogue or your church, to your kid’s school, your university, and then the one or two boards. It should be a meaningful check that then can allow you to then better represent when you’re out there as a spokesperson to help get money to help be able to speak to the reason.

Cindy Cheatham: [00:29:13] I always ask board members, why is this board worth your time and your money? You have to be able to speak to that and be able to give your time and give your money. Otherwise, you could just be a pro bono expert. Sit outside the board, give your expertise as a marketing person, give your expertise as a pro bono accountant.

Cindy Cheatham: [00:29:34] Does that answer your question? But it doesn’t mean that – you know, boards can range from having no dollar amount to as many as – Big Brothers Big Sisters asks for a $10,000 check. So, yes. There are some boards that ask for a lot. I always try to work with board members providing what is your comfort zone, what is something meaningful that you can give, and then match that up to the nonprofit.

Mike Blake: [00:29:59] And my understanding, a big portion, a big piece of that, too, is that potential donors almost always ask, what is your percentage of board participation? Meaning, what percentage of your board members have made themselves a financial contribution? How much financial skin in the game do they have? And it really got to be 100 percent. Anything less than 100 percent does tend to raise a red flag, doesn’t it?

Cindy Cheatham: [00:30:27] Yeah. Not only that, but some of the institutions will ask for the total dollars raised. And they look at that and they’ll then look at the composition of your board. And they don’t expect a lot. If your board is composed – if it’s a grassroots organization in a disadvantaged community with community leaders and pastors and ministers and just community people, they don’t expect necessarily the same dollars as if you were a CEO board.

Cindy Cheatham: [00:30:58] The other thing that people need to realize about nonprofit donations that come from the board, so many dollars out there that come from large institutions, like foundations, are what they call restricted. Restricted means they’re giving you a grant to accomplish a certain program or with certain expectations. Thankfully, not all institutions do that. The community foundation has been a big proponent of non-restricted grants that basically are saying, “Tell us what your overall strategy is and we’re going to trust it. We’re not going to micromanage where you spend.”

Cindy Cheatham: [00:31:37] But a lot of the large grants do have – you know, they’re either funding a particular program or they’re funding like, “Hey, we’re going to help you hire your first fundraiser.” So, the dollars that come from board members are what I consider gold money because it’s unrestricted. It allows the nonprofit to have some of their own control of their own money for their own priorities. Including, “Hey, we actually need to invest in something. Like, we need to hire a fundraising person. We think it can pay off. We don’t have the dollars for that. Otherwise, we think that we can do this.” And sometimes you can even use that to go out and do a challenge grant. You know, a board can say, “Hey, we’re going to raise 30,000. We’re going to go and challenge the community to get another 30,000.”

Mike Blake: [00:32:28] And that brings up a point I want to drill down because it brings up a question that, actually, I never thought of. And that is, because you mentioned that donors not just look at amount of board participation, but actually the dollar amount contributed. And it brings to mind, at least my understanding that, you know, no foundation wants to be overly responsible for the survival of one organization. They don’t want one organization to be so dependent upon them that if they change mission, don’t have as much money themselves to give that year. That all of a sudden, that particular organization is imperiled. So, I like to see diversity of financing sources. Is there a percentage of, sort of a target percentage, if you will, of overall operating budgets they like to see coming from the board in terms of – so, is there a percentage they like to see?

Cindy Cheatham: [00:33:29] You know, again, like I said, if it’s a grassroots organization, that would maybe be – well, it would probably tend to be a smaller budgeted organization. I don’t see that. I’ve never seen that target set. But I do see sometimes boards say, shouldn’t it be closer to ten percent that in total, in aggregate, which usually is driven.

Cindy Cheatham: [00:33:51] It’s good if a board has a couple, what I call, major givers on it. You know, there can be a board that has a bunch of people giving $500 or $1,000. But then, it’s helpful if there’s a handful that are able to get five or ten. And most major givers are then able – they tend to have peers that can give five or ten, right? Their peer network. So, you know, I’ve seen ten percent thrown out there, sometimes five percent. But I think it’s just a point of leverage too. When a board is saying, “Hey, we need to do these things,” and they’re setting strategy and they’re not sure how they’re going to fund it. And sort of you add it up and say, “Well, we think we can get 80 percent of the way there.” That’s a good time to say, “Board, can we step our game up?” I think board members, just like donors, want to see what’s the case for support.

Cindy Cheatham: [00:34:48] And nonprofits need to not just expect board members to give. They need to also be able to communicate why do we need your money even for a board. It shouldn’t just be an expectation. There should still be a process of that board being able to ask questions and feel good about how the nonprofit is using the money and to make a case for why do we need more money. You know, how are our dollars going to help achieve results? And of course, they’re part of shaping that as part of strategy development with the executive director. But if they don’t feel like there’s a reason to write more checks then they need to also self-evaluate. “Well, then why don’t we believe in the mission? Do we not have a future that we’re excited to help make us realize?” If that makes sense? There still need to be a case for support made even with board members, especially if you’re asking them for something more or substantial.

Mike Blake: [00:35:50] Sure. I mean, you can’t go out and advocate for the organization if you, yourself, don’t believe in it and don’t understand it, right? And that’s a reasonable expectation of a board member. Now, let’s say that now a listener has been hanging out with us for, you know, the 35 minutes or so we’ve been on and they’re now seriously considering joining a nonprofit board, maybe accepting an invitation or proactively pursuing one. What is kind of a personal inventory that I might take for myself to determine if I have the right tools or personal characteristics to be a good board member or even if I would find it rewarding?

Cindy Cheatham: [00:36:38] Yeah. Well, I think, you know, have I met one or more of the people in the organization or are there people that I would enjoy working with? Do I have a passion for the cause or an interest? Do I see that there may be a seat or a place for me that I might feel like I could contribute? There’s either – of course, it’s obvious if they need a treasurer and I’m willing to be treasurer. You know, an immediate match in terms of a need that they’re trying to fill. Are the expectations give, get, and/or time? Even the meeting frequency and time, you know, the time of day, are they a morning board or are they an evening board? I mean, I know somebody who was meeting on Friday nights. That have to work in your life.

Cindy Cheatham: [00:37:27] And then, you know, at the end of the day, am I excited? Do I feel like this is going to – you know, it’s a commitment. Am I excited to take on this new challenge and this commitment and feel like it’s – you know, and they have been thoughtful about it, too, and not just, “Hey, somebody grabbed me and said come join this board.” The process of joining the board ideally should be not just, “Hey, Mike asked me to join Board X.” There’s very little exchange of information, very little thoughtfulness.

Cindy Cheatham: [00:38:04] So, I would encourage and urge people to not jump right away, to do some of their homework. Including, like, is there any major crisis going on with this organization? I mean, very few nonprofits are really super, super stable in this pandemic. You know, just like small businesses, nonprofits are particularly vulnerable and that’s always the case. But of course, pandemic makes it worse.

Cindy Cheatham: [00:38:29] But, you know, is the organization – this is not a reason not to join, but at least having clarity. Is there any reserve? What’s the balance sheet look like? Has there been any – you know, have we been operating in the black or the red? How does the board feel about where the board is right now? Or is there some kind of board crisis going on? Is our long time 20 year founder going to all of a sudden retire on day one when I join the board and we’re going to have to do one of the hardest things the board has to do, find a new CEO? Just sort of be eyes wide open to what the current situation is, too, because that can really influence your experience as a board member.

Mike Blake: [00:39:15] We’re talking with Cindy Cheatham of Good Advisors. And we’re discussing the decision point of should I join a nonprofit board. We’ve only got time for a couple more questions, so I want to make sure I get them in because I know we have a little bit of a hard stop here. But one question I do want to make sure we get to is – and we just touched upon it with that last responses – you know, typically with a nonprofit board, what kind of time commitment is the board member typically looking at?

Cindy Cheatham: [00:39:45] Well, it can really vary, but the BoardSource, which is a national consultancy focused on governance does this yearly, would say that an officer can spend as many as six, eight, ten hours a month, a chair especially. But I think on average, four to six hours per month for the board, you know, for a board that’s doing its job, that is kind of doing the wisdom, talent, and wealth. So, you know, it’s not giant, but it’s not unsubstantial as you think about the amount of free time we have relative to exercise, family, and other other commitments that we may have.

Mike Blake: [00:40:26] Now, one thing you touched upon earlier and I want to make sure we get to is, you know, joining a nonprofit board is not like going to community college. It’s a serious commitment. You don’t just sort of sign up and walk in. And one of the things that makes it a serious commitment is that there is real liability if things go south and it’s kind of on your watch. How do do board members manage that liability? Or does the nonprofit help manage that liability? What is the strategy for doing that?

Cindy Cheatham: [00:41:01] Well, the board is responsible for its duty of care, obligation, and so forth to follow the law. And should be responsible to make sure the nonprofit does have policies in place for things like finances, financial controls to prevent fraud, HR policies in terms of whistleblower, nondiscriminatory policies, and so forth. So one, their job is to make sure those policies and practices are in place and to do that audit. But they should also have nonprofit board insurance. There is insurance just like there is for corporate boards. You know, that is an insurance policy.

Cindy Cheatham: [00:41:44] But what I see a lot of times is board members who are particularly sensitive to risk. And a lot of the people that I place at the Federal Reserve are very much risk – you know, they manage risk and they come from finance. And so, they’ll go into a board and ask a lot of questions around the audit and see practices or lack of practices and take leadership in putting those in place. That’s one of the roles of a board is to bring those practices to reduce the liabilities and the risk. So, it’s their job to do it. And then, on the protection side, it’s fair to ask do you have directors and officers insurance? And the vast majority do. And you can go to Georgia Center for Nonprofits and others to secure that relatively inexpensively.

Mike Blake: [00:42:38] Now, let’s go to kind of the other end of the spectrum, let’s say that I really get a lot out of serving on a nonprofit board. And maybe I’m at a point in my life in my career where, you know, I can make a substantial commitment to nonprofit support. Is it possible, or ill advised, or somewhere in between to serve on multiple boards?

Cindy Cheatham: [00:43:03] Oh, absolutely. I would say a good number of community minded leaders that do like that work do find a lot of fulfillment from it and are frankly good at leadership sit on multiple boards. You know, and especially ones that just – yeah. But it’s a big commitment. I always encourage people to think twice, and three, and four times before they do that, especially joining at the same time because there’s always a learning curve of going onto boards.

Cindy Cheatham: [00:43:40] And I had one individual that went on two different boards. One was really very much aligned with the corporate center interest. “This is going to be very good for my career and very much appreciated me serving on this board, because this is right up the alley of my – this is really the business that my bank is in.” So, I’m going to see that board service is really kind of more professional. And the other one was the Ronald McDonald House, which was very, very personal. And so, that’s also common, too, because there are professional boards that you can serve on for some professional purposes. And then, there’s another one that really is just totally kind of melt your heart. “This cause is near and dear to me.” So, he did both of those well, because I think he had strong motivations. And he’s one of those just very organized giving people that can get a lot done in a little bit of time.

Mike Blake: [00:44:36] So, actually that brings up another question I want to touch upon, because I think we can squeeze this in. And that is, if I’m thinking of joining a nonprofit board, what kind of support should I reasonably expect from my employer to allocate the time or allow me the time to just sit on a nonprofit? Or do companies make allowances for that? Do companies recognize that it’s in their best interest to have their employees and their leaders out there serving the community? Or do businesses and employers tend to think of it as the same thing as going fishing that if you want to do this, that’s fine, but it’s a hobby and it’s separate from work

Cindy Cheatham: [00:45:20] Well, I think it varies. I haven’t seen enough of how small more entrepreneurial businesses do this. But I would think that they should – you know, that if they don’t have an established policy or practice for encouraging service or these practices, a lot of corporations, large established corporations, they have policies on amount of service time you can take during the workday. And they have those policies all in practice. They communicate them. They encourage them. They even organize their team based events to help people utilize those community service hours. They have matching gifts to match. You know, if you give a certain number of hours, you can also earn a match and gifts. So, big established companies absolutely encourage – professional service firms, legal, accounting, encourage it because of business development purposes.

Cindy Cheatham: [00:46:17] So, you know, it really varies. And then, of course, just talking to your boss. A lot of times it’s you and your relationship to your direct supervisor in terms of how this is going to impact. If your meetings are always at lunch time or always during the workday, you just have to have a good – even if your corporation encourages it, it’s always good to just kind of give a heads up to your supervisor and get them on board. But some of the best companies, the most thriving, purposeful companies are also encouraging of leadership in the community for both personal satisfaction as well as a corporate benefit. They see the learning. They see the professional development. They see the goodwill that comes when their employees know that their employer is encouraging them to have a life in the community and not just in their building.

Mike Blake: [00:47:13] Cindy, we are unfortunately out of time, as is typically the case. I have a lot more questions that I could ask, but we do need to be respectful of your time. But I’m sure our listeners have other questions they love to follow up with you about. How can people contact you for more information about this topic?

Cindy Cheatham: [00:47:31] Sure. Well, I have a website. It’s www.good, G-O-O-D, and then, dash advisors, A-D-V-I-S-O-R-S.com. And then, cindy@good-advisors.com. I welcome additional questions and opportunities. I really enjoyed this conversation, Mike. And appreciate any time to collaborate with you. Let’s keep it going.

Mike Blake: [00:47:57] All right. Thanks so much. That’s going to wrap it up for today’s program. I’d like to thank Cindy Cheatham so much for joining us and sharing her expertise with us today.

Mike Blake: [00:48:06] We’ll be exploring a new topic each week. So, please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: 501(c)(3), 501(c)(6), board development, Brady Ware & Company, Cindy Cheatham, Georgia Center for Nonprofits, Good Advisors, join a non-profit board, Michael Blake, Mike Blake, nonprofit board, nonprofits

The Realities of Selling Your Company, with Bob Tankesley, Neri Capital Partners

August 13, 2020 by John Ray

Bob Tankesley
North Fulton Business Radio
The Realities of Selling Your Company, with Bob Tankesley, Neri Capital Partners
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“The Realities of Selling Your Company,” with Bob Tankesley, Neri Capital Partners (North Fulton Business Radio, Episode 269)

Investment banker Bob Tankesley joins host John Ray to discuss how the pandemic has changed the environment for selling your business. Bob discusses the psychology of business ownership and how it affects a sale, how business owners need to plan for a sale, and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Neri Capital Partners

Neri Capital Partners was founded in 2006 with headquarters in Atlanta, Georgia. Their firm is an investment bank for family owned and privately held small and midsize businesses with a strong history and clear path to growth. Neri Capital provides merger, acquisition and related advisory services.

Bob Tankesley, Principal, Neri Capital Partners

Bob Tankesley helps business owners transition out of their companies, usually resulting in a sale of the business and the real estate to outside buyers. As a 4th generation entrepreneur, he has a deep affinity for and understanding entrepreneurs, which easily develops into a trust relationship with business owners. Since 2000, Bob has helped business owners understand their businesses better. He helps them think through their long-term goals and plans, educates them on business value and brings the right (collaborative) advisory team around the table.

His early career was in finance for a Fortune 500 company and audit for a Big 4 CPA firm, then he set up his own firm, always with a focus on entrepreneurs and owners. A frequent speaker on these topics, Bob holds a MBA degree and a CPA license. He is Vice President and Co-Founder of Exit Planning Exchange Atlanta, formed to bring advisors together in a collaborative effort to serve their clients.

Company website

LinkedIn

Questions/Topics Discussed in this Show

  • What types of clients do you serve at Neri Capital Partners?
  • Business valuation – what is it and why does it matter?
  • Why is it important for owners to know their true transferable value?
  • Exit planning and building for a sale
  • What were you seeing in the marketplace between buyers & sellers before the pandemic?
  • How has the pandemic affected the transaction environment?
  • What are the misconceptions about the sale process and transaction?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bob Tankesley, business valuation, exit planning, Exit Planning Exchange, John Ray, Neri Capital Partners, North Fulton Business Radio, sale process

About North Fulton Business RadioX®

August 7, 2020 by John Ray

ScottandJohnonNFBR

This is What We Do

We help B2B professionals who need help in building relationships which translate into revenue. Our whole platform is built around elegance, it’s built around serving, and it’s built for developing new relationships very quickly and very efficiently and in a non-salesy way. Yes, we plan, produce, and promote shows for our clients, but they get more from us. The value our clients receive is to meet new sales prospects, to nurture existing relationships with clients, and to reactivate past prospects or clients in an elegant, non-salesy way.

North Fulton Business Radio operates as a member of the Business RadioX® national network of studio partners who serve as the “Voice of Business” in their local markets, helping local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Business RadioX is one of the most established business radio and podcast networks in the country, with over 40,000 interviews captured over its thirteen-year history.

John Ray is the Owner of the North Fulton studio of Business RadioX®. North Fulton Business RadioX is the “Voice of Business” in the North Fulton region. John is the host of “North Fulton Business Radio” and “Alpharetta Tech Talk,” two house shows which feature a wide range of business leaders in the region.

This is Why We Do What We Do

Filed Under: Uncategorized

Teresa Duncan, Odyssey Management, Inc.

August 6, 2020 by John Ray

Teresa Duncan
Dental Business Radio
Teresa Duncan, Odyssey Management, Inc.
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Teresa Duncan, Odyssey Management, Inc. (“Dental Business Radio,” Episode 2)

Teresa Duncan, self-described “dental insurance geek,” is a recognized authority not only on insurance but dental practice management generally. Teresa joined host Patrick O’Rourke for a wide ranging discussion including the impact of Covid-19 on the industry, shifting roles of managers, and much more. “Dental Business Radio” is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®.

Odyssey Management, Inc.

Odyssey Management Inc. provides courses and workshops to help doctors and managers to recover revenue by streamlining billing, accounts receivable and insurance systems. Management courses are designed for beginner to advanced levels. Most popular courses are centered around dental insurance and strategic business planning.

Teresa Duncan, President

Teresa Duncan is a speaker and writer with over 20 years experience in healthcare. Her areas of expertise include proven accounts receivable and insurance methods; and helping doctors and managers establish solid management systems. A recipient of the Educator of the Year Award by the Association of Dental Implant Auxiliaries – a component of the International Congress of Oral Implantologists, she understands the importance of continuing education.

She is the author of Moving Your Patients to Yes: Easy Insurance Conversations and an annual contributing author to the ADA’s CDT Companion Guide since 2017. Teresa is a frequent contributor to The Observer, The Progressive Dentist and Dr. Bicuspid publications. She served as a founding Trustee for the auxiliary-learning focused DALE Foundation. Teresa is a member of the National Association of Dental Plans and the National Speakers Association. Teresa also hosts her own podcast, “Nobody Told Me That!”

She has been named one of the Top 25 Women in Dentistry by Dental Products Report Magazine and is recognized yearly as a Leader in Consulting by Dentistry Today. Most recently she provided consulting assistance in the development of several modules of the American Dental Association’s Guidelines for Practice Success™. Teresa received her Master’s Degree in Healthcare Management from Marymount University.

To connect further with Teresa, go to the Odyssey Management website, connect with Odyssey on Facebook or YouTube, or with Teresa on LinkedIn or Twitter.

Patrick O’Rourke, Host of Dental Business Radio

Patrick O’Rourke began his career in operations management at a dental & vision insurance company in Florida, which after several acquisitions and mergers, is now MetLife. He spent five years at Humana in Atlanta selling in the large group segment (100+ employees). In addition to several awards throughout his career, he has earned many professional certifications.

Understanding the nuances involved with all aspects of risk management helped business partners rely on his expertise to guide client recommendations. He is an insurance insider that has built dental networks, worked in operations management, designed dental plans, and opened markets.

In 2013, he founded Practice Quotient, which specializes in dental insurance PPO network contract analytics and reimbursement guidance, representing the dental provider.

As a national public speaker, Patrick educates doctors on how dental managed care participation impacts more than 50% of practice revenue, the importance of diligent contract management, and how to develop criteria specific to a patient acquisition strategy for choosing the best carrier business partners.

About Dental Business Radio

“Dental Business Radio” covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests will include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. “Dental Business Radio” is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®.

Practice Quotient

“Dental Business Radio” is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient:

Website

LinkedIn

Facebook

Twitter

Tagged With: Odyssey Management, Teresa Duncan

Decision Vision Episode 77:  Should I Get to Know my Employees on a Personal Level? – An Interview with Alain Hunkins

August 6, 2020 by John Ray

Alain Hunkins
Decision Vision
Decision Vision Episode 77:  Should I Get to Know my Employees on a Personal Level? - An Interview with Alain Hunkins
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Decision Vision Episode 77:  Should I Get to Know my Employees on a Personal Level? – An Interview with Alain Hunkins

Alain Hunkins joins host Mike Blake to discuss moving leadership from a transactional to a personal level, a particularly important topic as employees expect more from their relationships at work than ever before. “Decision Vision” is presented by Brady Ware & Company.

Alain Hunkins, Hunkins Leadership Group

A sought-after keynote speaker, facilitator and coach, Alain Hunkins is a leadership expert who connects the science of high performance with the performing art of leadership. Leaders trust him to help unlock their potential and expand their influence, leading to superior results, increased engagement, higher levels of retention, and greater organizational and personal satisfaction. He has a gift for translating complex concepts from psychology, neuroscience and organizational behavior into simple, practical tools that can be applied on the job.

Over the course of his 20+ year career, Alain has worked with tens of thousands of leaders in over 25 countries, and served clients in all industries, including 42 Fortune 100 companies. He delivers dynamic keynotes, seminars, and workshops covering a variety of leadership topics including communication, team building, conflict management, peak performance, motivation, and change.

Alain HunkinsWith his Master’s in Fine Arts in Acting from the University of Wisconsin-Milwaukee’s Professional Theater Training Program, and a BA from Amherst College, Alain also serves on the faculty of Duke Corporate Education, ranked #2 worldwide in 2018 by Financial Times on its list of customized Executive Education programs. Alain has lectured at UNC Kenan-Flagler’s business school and Columbia University.

Alain has authored over 400 articles, and been published by The Association for Talent Development, CEO Refresher, and the American Management Association.

Alain also authored the book Cracking the Leadership Code:  Three Secrets to Building Strong Leaders.

A certified co-leader for ManKind Project International, a non-profit whose mission is to help men lead lives of service to their families, communities, and workplaces, he’s based in Northampton, MA with his wife and two children.

To connect with Alain, visit his website or connect with him on LinkedIn.

Michael Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:40] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio. With offices in Dayton, Columbus, Ohio, Richmond, Indiana, and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta for social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:07] So, today’s topic is, should I get to know my employees on a personal level? And this is a topic in business leadership that has been percolating and, I think, bubbling up to the surface really for some time. You know, it’s either been couched in certain other leadership contexts.

Mike Blake: [00:01:32] One of my favorite books on leadership by a retired naval officer named Michael Abramoff called It’s Your Ship. I heard him speak and then later read his book. And it’s a story about how he took over the the lowest performing or lowest performance rated destroyer in, I think, it was the US Pacific fleet and turned it around into the highest performing destroyer in the course of his two year tour. And terrific book. And I’m always fascinated in how you can potentially translate military leadership into the civilian sector. But one of the things that comes across very clearly in that book is that even though he had, you know, a destroyer full of officers and seamen by the hundreds, you know, he got to know most of them and care about them. And you can talk about the other things he did, which I think were very important.

Mike Blake: [00:02:32] Some of the things that I do as an aside, one of the things that I get questioned on a lot is back in the days when our firm used to actually work in an office and we would eat together, I would always make sure that I ate last or at least I ate after any of the non-partner employees did. And people would ask me, “Why do you do that?” And I said, “Well, that’s a military tradition where the enlisted people always eat first.” And the people kind of then go out from there in reverse order or ascending order of rank. And I think that’s a good idea because it’s a symbol of how you put the people on the front lines or closest to the front lines first, even though if it’s in a relatively modest way.

Mike Blake: [00:03:21] And as far as those of you who listen to this program know, I have a massive man crush on Simon Sinek. And I am going to find a way to get him on this podcast or get a restraining order. We’ll see which one of those things actually happens. And I’m a big fan of Start With Why. And then, I recently finished reading his book, The Infinite Game. And not necessarily explicit, but certainly implicit, The Infinite Game is about building relationships. As opposed to the traditional archetypal 20th Century and previous management model, which is really a transactional model. You do work. I pay you. We both go our separate ways. Simon Sinek, I think, is very much a thought leader in this notion of The Infinite Game that the notion of transaction based leadership is simply no longer viable in the 21st Century.

Mike Blake: [00:04:22] People are too smart. Maybe you can say people are too needy. A cynic might say, “Well, in a world of participation trophies, parenting is now being outsourced to leadership in the private world.” And that’s a little too cynic. But I can also see that point from a certain point of view. But, you know, what it really comes down to is moving from a transaction based leadership model into one that is relationship based. And there’s a limit to how much of a relationship you can have with somebody if you don’t know them. You can have a little bit of a relationship. But if you don’t actually know them, it’s really hard to take an interest in them in a way that is authentic and useful if you don’t actually know what kind of matters to people.

Mike Blake: [00:05:14] And frankly as an introvert, it’s something that I have to be very conscious of because I can be a very robotic manager without blinking an eye. Because, again, I’m a Generation X person, which means I’m a shut up, put your head down, do your work, and go home. That’s the culture I grew up in. That’s a culture I shake to – I struggle to shake. But I fully understand, I certainly make a conscious effort to evolve beyond that. And so, I hope for those of you who are like me that are looking for something useful in exchange for having, in my case, gray hair and two arthritic ankles, you know, something that goes along with the wisdom of age and that is evolving into a non-transactional form of leadership.

Mike Blake: [00:06:02] And so, I think this is going to be a great topic. And as an aside, by the way, I think it’s all that much more important because, you know, our people are – I mean, there are a lot of things right now, right? People ask me how I am and I tell them jokingly that, “Well, once you put a global once in a century pandemic, massive social upheaval, and murder hornets aside, I’m actually doing pretty well.” But imagine the slow moving horror movie that we find ourselves in. And our employees, our co-workers, our business partners, our bosses are all finding themselves in a life that is completely disrupted that overnight most of our support structures have been badly damaged or wiped out altogether. And there’s a lot of fear. There’s a lot of anger. There’s a lot of angst. There’s a lot of uncertainty. And frankly, there are just more mental demands on people.

Mike Blake: [00:07:10] And what that means to me is that, getting to know the people you work with on a personal level is more important than ever. And it’s not just because people are isolated now and they’re working at their coffee table. Yeah, there is that. But I think, also, people want to know that somebody out there kind of gives a damn about them. And in an environment where we can’t have that kind of contact we once had with our close friends and family, in some cases, it’s dangerous to interact with them. We need to pay attention to this all the more.

Mike Blake: [00:07:55] So, this is too big and complex a topic for me to cover myself. So, as we always do on this program, I brought in an expert who does know how to help us think about this. And joining us today is author and keynote speaker Alain Hunkins.

Mike Blake: [00:08:11] Alain is a leadership expert who connects the science of high performance with the performing art of leadership. Over the course of his 20 plus year career, Alain has worked with tens of thousands of leaders in over 25 countries and served clients in all industries, including 42 Fortune 100 companies. He delivers dynamic keynotes – I’ve seen them on YouTube -seminars and workshops covering a variety of leadership topics, including communication, team building, conflict management, peak performance, motivation and change.

Mike Blake: [00:08:40] He has a Master’s of Fine Arts in Acting from the University of Wisconsin- Milwaukee’s Professional Theater Training Program. Take that, all the parents who have said that kind of degree doesn’t get you anywhere. And a Bachelor of Arts from Amherst College. Alain also serves in the Faculty of Duke Corporate Education. Ranked number two worldwide in 2018 by Financial Times on this list of customized executive education programs. He has also lectured at the University of North Carolina Kenan-Flagler Business School and Columbia University.

Mike Blake: [00:09:11] Alain has authored over 400 articles that has been published by the Association for Talent Development, CEO Refresher, and the American Management Association. And he just released a book, Cracking the Leadership Code, which treats leadership as a skill set rather than a purely innate talent. And offers helpful guidance on how to develop or improve your own leadership skills. He’s a certified co-leader for ManKind Project International, a nonprofit whose mission is to help men live lives of service to their families, communities, and workplaces.

Mike Blake: [00:09:39] He is talking to us from the Netherlands today. But I also understand he hails from Northampton, Massachusetts, which is close to University of Massachusetts and the National Basketball Hall of Fame in Springfield. And I know that because I grew up about two hours away from there in Boston. I’m embarrassed to say I’ve never been to the Basketball Hall of Fame. Nevertheless, Alain, thank you for coming to the program and welcome.

Alain Hunkins: [00:10:06] Mike, thank you so much. I’m really excited to be with you here today. Thanks.

Mike Blake: [00:10:10] So, let’s jump in here with something very basic, which is when we talk about getting to know your employees on a personal level, what does that mean to you? How would we define that?

Alain Hunkins: [00:10:26] Wow. It’s a great question. And I loved your context up front was really useful. Because I think what that means has really changed over time, getting to know. So, you talked about you’re a self-identified Gen X-er, as am I. And we came of age in the business world where it’s very common. I have even heard this, like, we check your feelings at the door. And so, the idea that work and life were two separate beings.

Alain Hunkins: [00:10:49] But, you know, the world has really changed. You talked about that and just thinking about moving from this transactional based leadership to relationship based leadership. And so, what’s happening now is the fact that we, not just as employees, but just as members of society, our expectations have totally changed about what we expect from everything.

Alain Hunkins: [00:11:13] And a big part of that has to do with information technology has allowed us to be transparent, so we know what’s going on. If we don’t like our jobs, we can look in LinkedIn and Glassdoor and there are options and we can leave. So, I say all that because what it means to get to know your people is people expect more from their relationships at work than they ever have in the past. And the cool thing is we’ve had all this great social science research that shows that when people perform at their best, they’re actually feeling at their best. So, if we want our employees to do a good job, it’s actually in our best interest to make sure the environment they’re in serves that. And a big part of how that environment becomes optimal for them to perform is for them to feel good, which means they have to feel that someone cares about them.

Alain Hunkins: [00:12:06] And actually Tony Schwartz, who wrote a book called The Power of Full Engagement, and Christine Porath, who is a Georgetown professor, did this great article in The New York Times a few years ago called Why You Hate Work. And it had tons of research. And they found that actually feeling cared for is the number one thing that improves engagement and decreases turnover. So, it’s so funny because it sounds so soft and fluffy, right? “Oh, I got to care about my people. Get to know them.” There’s actually some great metrics that show there’s a lot of hard science and performance result. So, for the bottom liners, there is a lot of hard evidence for this very soft and fluffy skill. So, that’s why it’s so important to get to know your people.

Mike Blake: [00:12:56] So, a term that often enters a discussion like this and others, but we’re talking about this, is the notion of authenticity. And I’m hoping you can talk about what authenticity means in your mind and how does it enter this discussion of getting to know your employees?

Alain Hunkins: [00:13:18] Yeah. It’s a great question. You know, there’s this big hoopla around authentic. It’s like people are like, “Well, what if you’re authentically a jerk? Do I show up as an authentic jerk?” Like, “Ah. Maybe.” So, that’s not really what authenticity is about. I mean in the work context, when we think about being authentic, it’s that sense that people don’t have to wear a mask. I mean, obviously, we’re in COVID times, people are wearing physical masks. I’m talking about the psychological mask. The armor that people put on.

Alain Hunkins: [00:13:45] You know, Deloitte did this great study a few years ago and they found that 61 percent of the US employee workforce feels the need to cover their identities in some ways. They have to wear a mask. And the thing is, we all know what it’s like. We’ve all been in situations where we have to kind of put up our guard and wear a mask. And when we do that, we are disconnected both from the people around us, but in some ways from ourselves, because it takes a lot of extra energy to put on that shield.

Alain Hunkins: [00:14:14] So, authenticity is about having a relationship where people can be who they are and express what’s going on. Like, I think the idea that right now, for example, we’re going through this coronavirus pandemic. It makes sense for a leader to say, “You know, it’s okay not to be okay.” This is really tough. This is tough. These are hard times. And so, we have to normalize people’s experience because people are always looking to leaders to set the tone. And if we just pretend like it’s business as usual, deep down people are going to feel like, “Well, there’s nothing wrong. And we’re not talking about this.” And it becomes the elephant in the room.

Alain Hunkins: [00:14:55] So, authenticity is a way to address things in a way where people can drop their guard, let down their defenses, and just relax. And when they do that, the neuroscience would be it actually calms your central nervous system. And when you’re calmer, it frees up these neural resources, your brain, so you can actually focus on the job at hand instead of kind of going, “Am I okay? Is this okay? What does my boss think about me?” And all those weird thoughts that we all have all the time. So, authenticity is key to all that.

Mike Blake: [00:15:27] And, you know, that brings up another question. So, I’m going to go ahead and go off script, which by question three that means we’re on schedule. But you know, in these trying times, I think most companies are at least asking the question, how can we help our employees cope? And some things are realistically within the purview of employers to help with. And some things, frankly, just aren’t. And we cannot fix everything. We don’t have the resources. We don’t have the standing to do that. But you really can’t even begin to help employees through this. And I’m going to make this deliberately vague, whatever this is, because it’s different for everybody. You can’t begin to fix it if you don’t know them, can you?

Alain Hunkins: [00:16:13] No, you can’t. You can’t. And it’s so interesting, because as you describe this idea of fixing it, you’ve touched on such a big leadership trap, which I call – it’s actually the fixer. So, many people in organizations who are in leadership roles think, “Oh, I’m in charge. I have to fix things. I have to solve problems and make things better.” People don’t actually want to work for fixers. They want to work for leaders. And the cool thing is you don’t need to be a mind reader to figure out what’s going on. The fact is, like, for example, coronavirus pandemic. I guess we’re all in the same storm, but we’re not all in the same boat. The fact is, everyone is experiencing this. And I’ll call it a trauma because, by the way, the definition of trauma in the dictionary is a deeply distressing or disturbing experience. So, I think this qualifies, global pandemic, would you say? It’s a trauma.

Mike Blake: [00:16:58] I think so.

Alain Hunkins: [00:16:59] Yeah. I think it qualifies. Sure. So, that being said, how every single person that you work with is going to respond differently. Some people are living home and they’re alone. Other people have small kids. They have to suddenly home school and they’re now teaching on top of work. I mean, people who may be immunocompromised. They may have elderly parents. Like, we don’t know what they’re dealing with. So, the key to knowing your people isn’t to try to fix it and guess. It’s to ask them.

Alain Hunkins: [00:17:26] So, you know, I’ve been coaching a lot of leaders on this over the last few months. Like a simple question just to stop and go, “Hey. How are you? How are you feeling?” And not just, “I’m fine, how are you? Let’s get to business.” Like, “No. Really, how are you doing?” Which means as a leader, you need to park your own agenda. Put it to the side and hold space for somebody else. Now, some people are really uncomfortable because if they ask the question, how are you feeling? Guess what? If you listen, they might tell you. And some people think, “I can’t handle that.”

Alain Hunkins: [00:17:57] You know, the thing that’s really good, you don’t need to be some kind of a licensed psychologist to deal with this. All you have to be is an emphatic human. The fact is, if there are people in your life, like your family and your friends that you love and care about, you do this much more easily. Somehow, though, a lot of us have this barrier when it comes to work, when it comes to employees and asking them how they feel, that’s inappropriate. And then, they’re like, “Oh, let’s get to business.” So, yeah, it’s very much – it’s key for you to, first of all, get out of that fixer mindset.

Alain Hunkins: [00:18:26] And then second, start to listen with some purpose and have some empathy for other people’s situations. And if it turns out that what they’re dealing with is not something you can fix, just the fact that you listen and go, “I hear you. I don’t know what I can do, but I’d like to help you figure out what can get done.” That goes a long way. People get the fact that, “You know what? Ninety-five percent of our customers are gone and our business is about to close.” People get it. You know, they’re not stupid. They’re adults. And so, we have to stop treating them like their children. And a big part of that is getting to know them in their full life outside of just the functional job box that they sit in on your two dimensional industrial aged org chart.

Mike Blake: [00:19:12] And that speaks to, I think, getting out, again, of a transactional mindset. You know, getting away from – you’re not asking somebody how they are or what’s going on because that’s the necessary social protocol than to extract work. It’s a legitimate question. And I love the term empathy. I love the term empathy there.

Mike Blake: [00:19:36] And you bring up a point which I think about a lot and I want to share here, too. Is that it is scary to ask people how they’re doing because you don’t know what you’re going to get back. Right? And caring requires a certain level of courage, doesn’t it? Because once you care, you then adopt some form of ownership or responsibility. Maybe not to fix what’s going on, because that may be beyond your power. But once you do care, you do then have an obligation to share a little bit of yourself, whether it’s your time, your attention, your empathy, in order to help that person deal with whatever it is that’s going on.

Alain Hunkins: [00:20:26] Absolutely you do. Yeah. You can’t but help become invested in some way. You know, as you say that it’s funny. It reminds me, you know, we talk a big game about how important it is for employees to be engaged. You know, we’re always measuring how is our employee engagement? Well, do we ever stop and think about how is the engagement of our leaders? The fact is, as leaders, if we’re not engaged with employees, why would they be engaged with us and or at work? It doesn’t make any sense.

Alain Hunkins: [00:20:52] So, yeah, definitely you need to extend yourself to what’s going on. And yeah, you may not be comfortable with it. And this may derail your agenda. But that’s part of leadership. This is part of stepping into a role where, you know, you want to get somewhere, you have an outcome, but the map is not the territory. And somebody brings something up and suddenly this is the most important thing in this moment. Now, hopefully we’ll get back to something else, but this may take us in a different direction. And that’s being – I’ll call it mature. A mature leader to be able to do that.

Alain Hunkins: [00:21:29] And it’s funny, before you said, Mike, about the sense that, you know, some people are scared of bringing it up or they feel like there’s this protocol. The fact is, we can all smell it really quickly when someone is faking this. When someone thinks, “Oh, I have to ask you how you’re feeling, because my leadership coach told me I’m supposed to ask you that, but I really don’t care. And now that I’ve asked you that, I’m going to move on.” We all know when people are faking it. So, this does have to come from that – we’ll use that word again – authenticity that you actually genuinely care. And that is a different mindset for a lot of people. In fact, I would say that shift, which you described earlier, you know, that shift from transactional to relational may be the biggest divide that leaders have to cross to be able to do this whole caring for your people well.

Mike Blake: [00:22:14] So, let’s say that a listener now is convinced, I need to do a better job or I want to do a better job of getting to know my employees at all on a personal level or better. Is that a formal process, is it an informal process, or is it both? And I guess what I’m really getting at is, what are a couple of steps to get started once I’ve made that decision? Or if I’m going to make that decision, what are the next steps going to be?

Alain Hunkins: [00:22:42] Great question. So, I think there are some formal and there are some informal. I say on the formal side, first of all, is be intentional and make some time. Because this won’t necessarily happen in the elevator, on the water cooler, or in this case, you know, while people are just coming in waiting for the Zoom meeting to start. So, get intentional about carving out some time. The other thing I’d say on a formal point of view is, think about your structure if this helps you. Now, some people are really good at drawing people out, we call it naturally or they’ve already had some practice at it. If you’re not one of those people, you want to think about what would be some really great open-ended questions to get people talking. Because ideally they are doing 80, 85 percent of the talking and you are just asking some really good questions. And then, maybe prompting them with a tell me more. So, that’s the formal side.

Alain Hunkins: [00:23:33] On the informal side, I think it’s showing up, being present, being really open, being curious as to what they have to say, and listening with purpose. So, if I want to get to know someone, so asking a really provocative question like, “What is your biggest aspiration professionally?” That suddenly is different from, you know, “What do you want to be when you grow up?” Or, “What is really exciting to you now?” Or, “What was your biggest hobby growing up?” Or, “What was a big challenge growing up?” You know, suddenly just getting people – it sort of doesn’t matter which one you choose. Let’s face it, we all had these rich lives with incredible history. And if someone just asked us to share, tell me – or you could even say, “So, what’s your story? Tell me your story. I’d like to know more about you.”

Alain Hunkins: [00:24:23] If it’s genuine, people know it and they’ll start to open up. And if you give them the cues that you’re interested and want to hear more, they will share more. You know, I think it was Dale Carnegie in his book, How to Win Friends and Influence People who said, if you want to be interesting, be interested. And so, being interested in people – you know, we love to joke in the field that people’s favorite subject to talk about is themselves. So, you know, it’s true for customers. Why wouldn’t it be true for the people that you lead? So, taking some time upfront, thinking about intentionally how would you structure this conversation, it’s amazing. You can get more information in a half-an-hour call like this than you can otherwise.

Alain Hunkins: [00:25:07] In fact, in one of the leadership trainings I run, I actually have strangers who are confederates. We bring them in, but they’re strangers to the participants – the leader participants. And they have to basically spend a-half-an-hour engaging with a stranger. And then, we debrief the experience at the end. And one of the leaders who went through this said to me, “Oh, my gosh. I just spent 30 minutes with someone. I’m convinced I know more about this person than people who have been on my team working for me for the last five years.”

Alain Hunkins: [00:25:35] So, it’s amazing what the power of intention and the power of saying “I want to engage and get to know you” can do. You know, we like to say that,”Oh, it takes years and years to build trust.” You can accelerate that process with some good intention and some great questioning and listening skills.

Mike Blake: [00:25:55] So, how much of this also is making yourself knowable, right? And I think in that same book, Dale Carnegie talks about making it easy for people to get to know you as well. For example, in my office, I keep a music synthesizer. I almost never play it, but I keep it because it lets people know that I have a musical interest. So, if they ever wanted to ask about that, it sort of gives them an entree. And I’m big into the retro video games and I’m 50, so I’m not trying to impress anybody anymore. And I’m open about it. But I guess my point is that, how important is it also to allow yourself to be known at the same time?

Alain Hunkins: [00:26:42] It’s really important. In fact, there’s this really cool studies that have come out about this. There’s a guy named David Meerman Scott, and he’s got a book that came out about a year ago called Fanocracy. And what he discovered in his research – so, David Meerman Scott happens to be a Grateful Dead fan and he shares that whenever he does talks and workshops, he shares pictures, he talks about it. And what’s amazing is the impact is it doesn’t matter. It isn’t about what it is. It’s that he’s got an interest in something that that creates connection. So for you, it’s your synthesizer and your music in your office. It’s just like showing people that you’re not just a two dimensional worker bee. You know, people want to know that you have a life, you have interests outside. And when we do that, it actually humanizes us, it softens the edges and it creates and accelerates this power of connection. So, it’s called Fanocracy, this idea of how do you turn customers into raving fans. I think we could also say how do you turn employees into raving fans? It’s like let them know who you are.

Alain Hunkins: [00:27:45] You know, we talked earlier about the whole Gen X thing. So, 61 percent of our workforce today is Gen Y and Gen Z. And, you know, they’ve grown up in this digital world where there’s so much more transparency. I have a sister who’s 14 years younger than me and the amount of personal stuff that she posts on Facebook versus me, it’s just we’re different generations in some ways. And it’s just amazing. Because, again, she’s kind of grown up and this is what her peer group does. And they’re just so comfortable with having their world be transparent and knowing that everything is seen. I mean, this is the issue now with social media and the digital footprint is that if you say something somewhere, there’s probably a track on it. So, you’ve got to be pretty comfortable with whatever you put out there someone’s going to see somewhere.

Mike Blake: [00:28:31] So, some of our listeners may be thinking, you know, I’m already making an effort. We have our annual holiday party. We have a couple of firm events. Maybe we have an outing to a baseball game back when that wasn’t a risk your life kind of thing. But, you know, we have our spring outing or whatever. Isn’t that enough? Doesn’t that already mean I’m getting to know my employees?

Alain Hunkins: [00:28:58] Well, it’s funny, right? Yeah. We do it once a year. I mean, to me, the analogy there is a little bit – so, I’ve been married to my wife. We’re coming up on 20 years of marriage. We’ve been together 22 years. And I think the analogy I come up with it is like, so I said to her on our wedding day that I love you. Now, can I use the excuse like, “Well, I said it on our wedding day. Isn’t that good enough?” So, this idea that telling people you care about them at the annual picnic, I mean, if people care about you, wouldn’t you want them to tell you more often?

Alain Hunkins: [00:29:26] So, Gallup did this wonderful study, which they published in this book called First Break All the Rules, where they actually interviewed over a million people around the world. And they spent 20 years doing all the research to put this together. And what they found is that there’s one thing above everything else that makes for a successful employee. And they measured success by profitability, productivity, lower turnover, higher retention, stuff like that. It was what was that relationship with their immediate supervisor?

Alain Hunkins: [00:29:55] So, I would say a couple of things on this. Number one is, let’s say your – let’s just call you the CEO for now and you have 400 employees in your organization. Now, I wouldn’t expect you to get to know every single person on a deep, deep personal because it’s 400. But, hopefully, there are some layers of leadership. And so, you may have, let’s say, ten direct reports. You should really be modeling getting to know them well and being explicit about the importance of them getting to know their people well and so on and so forth. So, that’s one piece.

Alain Hunkins: [00:30:24] The other thing that the Gallup study talked about that was really useful, they turned it into these 12 questions, the Gallup 12. And one of these questions is, has someone, basically, praised me in the last seven days? Now, I’ve shared that research with people in my work. And people say, “Seven days? I’d settle for seven months.” Because some of us think, “Oh, I do it once a year. We do it on our performance review. After all, they have a job. They have a paycheck. Isn’t that motivation enough?” No, it’s not. I mean, all the studies would say, actually, money, once we get to a certain threshold, isn’t going to motivate a whole lot of performance, especially in this knowledge work economy that we live in.

Alain Hunkins: [00:31:01] You know, it might have been so if you said, “Okay. I got to produce ten widgets today. And tomorrow, if you do 12, we’ll pay you more.” But in this creative problem solving knowledge world that we live in, money is not going to be that motivator. So, yeah, getting to know people is, in fact, quite important.

Mike Blake: [00:31:20] So, now we have this relatively new dynamic. It’s not that new anymore, I guess. But for Gen X-ers like me, where the internet consisted of a 300 board modem connected to an Atari 400, it is new. But social media now comes into this, right? And I’d love to get your thoughts. I generally don’t connect with my coworkers on, say, Facebook. And really hesitate even to do it on LinkedIn. Mainly because, particularly, if they’re subordinate with me, I don’t want to feel like they – I don’t want to put them in a position of wondering if they feel like they have to connect with me because I’m higher ranked within the organization. Is that a legitimate concern or am I being overly cautious or am I not being cautious enough?

Alain Hunkins: [00:32:12] Well, Mike, what I love about your approach there is you’re not – now, I don’t know how you are. If they send you an invite, if you accept or not. So, here’s the thing, I think the point of view of, you know, there is all sorts of, we’ll call it baggage, that the leader wears along with their position, which is we have an outsized influence. So, like you’ve said, if you reach out and send a Facebook invitation to one of your direct reports like, “If I don’t accept this, what’s that going to say?” And then, suddenly they have this whole story. So, I think the strategy of if you’re in that leader role, I would wait. I would not reach out. And I would let people make the first move and be quite okay with them not. Or the other option is you are also welcome to be very explicit.

Alain Hunkins: [00:32:59] I’m a huge believer that one of the things great leaders do is they make their implicit assumptions explicit. So, if you feel comfortable, say, you know, as you are onboarding people onto your team, “Hey, I just want to let you know up front here’s my social media policy. I don’t connect. It doesn’t mean this. It doesn’t mean that. This is what it means.” And letting people know because then they’re not getting into this whole weird guessing game. You know, it’s amazing how much drama and politics goes on when people don’t have accurate information and they have to fill in the vacuum. And where we tend to fill in vacuums as humans is with negativity. So, the more you can be clear and overt and also realize you don’t want to put undue pressure on people, yeah, I wouldn’t go and start sending out friend invites to everybody because, otherwise, it’s going to put them in a very uncomfortable situation.

Mike Blake: [00:33:48] So, another question I think some of our listeners will likely have and a concern is, does getting to know your employees lead to a scenario in which you’re playing favorites? And can that – is there a risk of that interjecting kind of unwelcome politics into the workplace? And if that is a risk, what would your recommendations be on managing it?

Alain Hunkins: [00:34:15] That is a great question. So, yeah, it certainly presents a risk, this whole idea of playing favorites. So, you know, there’s a couple of things that go on the psychological level when you get to know people. So, psychologists call one of these things the similarity attraction effect, which is a fancy way for saying, “Oh, you went to the same college I did. Did you? Oh.” Like, suddenly you’re bonded. Or you have the same sports team you love. We start bonding over our shared commonalities.

Alain Hunkins: [00:34:43] So, one thing leaders should be aware of is this creates a huge unconscious bias. So, if you don’t check that and go, “Wow. I am totally wanting to spend time and promote this person because they’re so much like me. They look like me. They talk like me.” So, this is a huge thing, especially in this age where we’re trying to understand that if you want to get the best people in the best places, you want to create a diverse and inclusive workforce. And I’m not meaning just racially and socially economic. In every way, you want to create diversity and inclusion because that’s how you’re going to get the best ideas to innovate and come up with great things to move your business forward.

Alain Hunkins: [00:35:21] So, what this means is we want to be able to check our unconscious bias as best as we can, which is hard. It’s really hard to do that well. And realize that getting to know some people, am I starting to play favorites? And I think one thing that’s really valuable around this is for us, as leaders, to clarify our own values and check in with this. Because if we don’t recognize that we’re doing it, we will be doing it unconsciously and it can definitely lead to problems.

Alain Hunkins: [00:35:58] Now, one of the issues also connected to this is the idea that treating people differently actually makes sense. I’m not saying treat everyone the same, but different people are motivated by different things. And so, a big piece of effective leadership around getting to know people is different people. For example, if you want to recognize them, one person on your team, giving them a cash gift or some kind of a bonus means a lot. Somebody else, it might be doing a public thank you in front of the team or sending a note home to their family. So, you don’t want to treat everyone the same. However, the intention behind it is you want to care for people with an equal level of respect. I realize that is a bit of a subtle distinction, but this is why leadership is a lot easier to talk about than it is to do.

Mike Blake: [00:36:51] And the bias thing, that brings up kind of what I think is an interesting discussion topic, which is, I think in some cases we see employees run amok. Especially with that built-in connection, in particular, when we encounter or we observe what is now known, I guess, as the bro culture. Which is being revealed to be pretty toxic in areas of finance and areas of high growth emerging technology companies. And one of the things that I guess I struggle with, but I try to be very conscious of is that, right now the way our society is generally structured, you know, women and men have a different availability for our friendship or different availability for those kinds of of communications.

Mike Blake: [00:37:47] And to be very specific, right now in America, it is more likely still that women are bearing the bulk of the responsibility for domestic management, taking care of children, et cetera. Men, conversely, don’t necessarily have that responsibility. So, if you want to go out for drinks afterwards, men are more likely to be available than women. Women often need to or have needs that ought to be accommodated. They need to leave the office early, right? And there have been studies that have shown that that does, in fact, hurt women’s careers. And that’s something that we have to be conscious of.

Mike Blake: [00:38:31] But I think what you’re talking about that having the commonality and that bias, if you’re really not careful, it can run amok into creating a massive wedge within the organization, often in an unintended way along gender and, potentially, even racial boundaries.

Alain Hunkins: [00:38:53] Oh, completely, Mike. I mean, as you’re talking about that, that’s exactly where my mind was going to, is realizing, you know, as there has been such an awakening in the US over the last eight or so weeks since before we recorded here, thinking about all of the social unrest in the wake of the George Floyd murder. And recognizing that people are being more woken up to the fact that these biases exist. And the challenge with any kind of power dynamic bias is, in general, power tends to be blind to itself unless it gets some kind of a wake up call that says, “Hey, you should notice this because your privilege is creating these inequities.”

Alain Hunkins: [00:39:36] And for example, like you said, if I don’t stop and think, “Oh, when I invite the team out to drink, some people don’t come.” If I don’t stop to think about what that implication is and I go, “Oh. So, I’m building relationships with those people.” I need to really check – I’m doing all of that from a position of power and a position of privilege. So, it is important for me to check my position of privilege and power at the door and realize what’s the implications. Because, as you said, that can get very messy very quickly.

Mike Blake: [00:40:08] So, another concern is how do you prevent developing relationship with your employees from interfering with tough but necessary to say — but the downside of getting to know your employees as the time may come when you effectively have to fire a friend? And I fired people before. For the most part, I haven’t enjoyed it. There’s one person I couldn’t wait to see leave. I’m just going to be honest about it. That person made my life bad from start to finish. I could not wait for him to leave. So, I didn’t lose any sleep. For most part when I had to let people go, it’s a terrible day. Not as terrible as the person who’ve been let go, but it still ain’t fun.

Mike Blake: [00:40:55] And now, I’m imagining somebody who’s been through the worse and they’ve had to fire, maybe, lots of people over the years. And saying, “You know what? I don’t want to put myself in a position of potentially having to fire somebody that I care about and sees me as their friend.” Because now there’s not just a level of commercial betrayal. There’s a level, potentially, of personal betrayal. How do you work through that? How do you work through that head maze?

Alain Hunkins: [00:41:25] Yeah. There’s a lot. So, we have to unpack this a bit because there’s a lot there. So, let’s just start with, first of all, getting to know people and having to fire them in terms of – let’s just back it up for a second. One of the things I see a lot of leaders struggle with employees is, we don’t make – we talked about this earlier, about this whole mind reading thing -is we need to really clarify expectations and accountabilities upfront. Accountability is this big buzzword these days. We have to hold our people accountable.

Alain Hunkins: [00:41:57] I don’t actually think that leaders need to hold anyone accountable. I think what we need to do is clarify expectations, co-create objectives up front, set those with people, and check in with them along the way, ideally to support them. And if things start to go off track, if they’re not achieving what we have co-created and agreed upon, then I’m not really holding you accountable. I’m just reminding you of the commitments you’re making and that we’ve made. And that should be built on a foundation of honesty, openness, and trust.

Alain Hunkins: [00:42:32] And so, that’s why we can get to know each other. And if there are issues, let’s say you’re under performing in some way. So, my first take is I’m not going to wait until the end of whatever project deliverable or year performance review to come over and say, “Hey, Mike. You know, you screwed this up. And now, you better watch out because you may not have a job here.” Ideally, I would have caught that way sooner, come in and noticed where the trend is, and saying, “Hey, I just want to check in. What’s going on? Is there something that I can support you with?” Suddenly we have a different conversation. So, a big piece around accountability is co-creating those expectations.

Alain Hunkins: [00:43:07] Now, that being said, it doesn’t make it easier when you let people go when you care about them. So, I mean, to me, it’s also recognizing, you know, we tend to – and I’ll go back to what you talked about Simon Sinek and The Infinite Game. If we see a person’s career as this finite, “Okay. You’re hired. You’re fired.” And so, hired means success and fired means failure. I mean, how can we extend those relationships beyond that? So, for example, I have seen and known people who have actually walked out of a meeting getting terminated and actually feel closer to their leader than they did when they walked in, because their leader cared for them. They talked about how we can support you in this transition. They talked about how do we stay in touch and be an alumnus of this network in our organization.

Alain Hunkins: [00:43:57] So, a lot of this is the mindset. If we walk into this of, “You know, I’m firing them. I am slitting their throats.” It’s like, “No, you’re not. You’re actually terminating an employment contract. Like, let’s get clear on that.” And then, how can I – so, this has to do with being honest, straightforward, clear, and you can be empathetic. And we can all learn. And this, again, takes maturity to do all this. So, there’s a lot here. And again, easier said than done. But that’s the ideal that we’re moving towards is, how do we treat people that way? I mean, you could look at that in an analogy. You can look at that at a family system. It’s like, “Well, you know, I could care about my kids and love them, but, you know, they’re going to just move out of the house when they’re 18.”

Alain Hunkins: [00:44:40] You know, at a certain point you’ve got to invest because the investment actually pays dividends longer term. And it will pay dividends in ways you don’t even know. So, as opposed to just thinking, “Okay. Well, this is just an employee, so I’m not going to get to know them too much.” Because what you’re really doing is you’re treating them as a thing. And we’re going back to transactional world again.

Mike Blake: [00:45:04] And really what you’re describing, I think – and I’m using extreme event. It doesn’t have to be termination, but it just makes the conversation easier – is really, probably, what, I think, we consider best practices when you have to let anybody go. You would like it, again, not to be sort of the Dr. Evil kind of scenario. You push a button, the employee drops through a flaming pit. But there is actually some empathy that this is a transitional conversation. And, you know, how can I help make this easier for you, even though this is necessary?

Mike Blake: [00:45:40] You know, in a way, getting to know the employees, I think, if you follow that thesis to the conclusion here, it’s really nudging you in a way that you probably want to go and you probably want to have yourself viewed as a leader and as a company to other prospective employees down the road, right?

Alain Hunkins: [00:46:02] Totally. Totally. I mean, if you think about it, the natural extension of getting to know your people is, “Now that I know them, if it comes time for us to part ways, I’ll be in a much better position to part ways in a more effective, we’ll call win-win situation than we would otherwise.” Because otherwise, it’s much more transactional and much more Dr. Evil less. So, that’s what we can do. And so, by being a kind of leader that cares about people, you’re in a much better situation and you know so much more, so you can make better decisions as you move forward.

Mike Blake: [00:46:38] But I got to be careful using Dr. Evil because there are going to be millennials and Gen Y who have no idea who Dr. Evil is. So, anyway, look it up on YouTube, or Instagram, or TikTok, or whatever it is you’re doing. So, a question I’ve got to get to – and we’re wrapping up. I want to be respectful of your time, especially where you are, it’s approaching dinnertime. But the elephant in the room here – and we’re saving the best for last – is what is the danger of a romantic relationship? Or I’m not sure if it’s worse, but at least equally bad, a romantic feeling that is not reciprocated arising from getting to know your employees better.

Mike Blake: [00:47:29] It’s a natural danger that, you know, intimacy can lead then to desires for other things. I think we both agree can be, in my view, personally, I think are very likely to be enormously destructive. How do you put up a firewall to minimize the likelihood of something like that occurring?

Alain Hunkins: [00:47:55] Oh, my gosh. What a good juicy question we have here. Yes. So this is a big one because, let’s face it, we’re human. And, you know, there’s lots going on. So, one of the things is, first of all, if you’re in a position of leadership in an organization – this probably varies from state to state and even organization – first of all, check your policies first. Like, see what’s legitimate and legal in terms of your organizational policies and all that first. And get really clear on that before any of this stuff happens. Just find it out first, do me a favor, please.

Alain Hunkins: [00:48:27] And then, in terms of that, yeah, for certain, if you are in the leadership role, again, there is a power dynamic. Even though we don’t talk about it, it’s there. And I think that you have to proceed with huge caution around moving forward anyway because of that power dynamic going on. So, again, kind of like you talked about before – let’s assume that the policy is it’s okay. I would say, like we talk with social media, if I’m in a position of power, I do not think it is appropriate for me to initiate any of this. And I would backtrack as much as possible. Like, I wouldn’t send a friend invite, the same thing, because that’s going on.

Alain Hunkins: [00:49:13] Now, you also talked about the sense of what if it’s not reciprocated? I mean, this is where we get into dicier waters, right? So, you want to maintain professional boundaries. That being said, many people in the world have met who ends up becoming their partner/spouse in a work context. It’s going to happen. But I think underneath the principle we’re talking about is being intentional, being conscious, checking your biases, and being respectful of the other person at all times. I think that’s a good rule of thumb to proceed, but also check your policies.

Mike Blake: [00:49:52] You know, and I think that brings to mind a theme that then, I think, recurs is, make sure you’re authentic and you have the right motivation for initiating the get to know you better kind of relationship, the friendship. Because part of the issue with the power dynamic of romance is that, I think, in many cases that does revert back to a transactional space. And I think one of the ways that, at least, a nominally well-intentioned effort to get to know your employees better can be perverted is to then adopt a view that while this is going to become transactional, there’s something that I can extract out of this. And boy, that is sticking your fork in a plugged in toaster standing in a bathtub full of water, isn’t it?

Alain Hunkins: [00:50:53] Totally. It totally is. And, you know, you talked about the sense of, you know, where caring for your people might start to cross the line. We’ve got to be clear, there’s caring for people and that doesn’t necessarily mean intimate caring. There’s a big difference. Just in the same way that I can tell someone that I love them. I have coworkers and I say I love you all. You know, this is totally platonic love. It’s not like I love you and now let’s go and get married.

Alain Hunkins: [00:51:20] Love, there’s a difference. And, you know, part of this is having the wisdom to be able to say that and understand it and to live that. And this goes back to, like you said, the authenticity and the clarity of your purpose and what your intentions are behind it. And people can tell – you know, people smell out intentions pretty well. So, it’s important for us to smell out our own intentions first.

Mike Blake: [00:51:41] And if you can’t handle that, then maybe it makes sense that maybe you dial it back, right? You may not be emotionally wired to engage in a productive relationship. And that may require some kind of psychotherapy or reflection or spirituality to help you kind of work through. But, you know, if in your own self-assessment, you say, “You know what? I just can’t.” Maybe you even have a history. Once I start that relationship, I’m kind of all or nothing. But that may be a situation where if it’s really all or nothing, then maybe nothing is actually better.

Alain Hunkins: [00:52:19] Yeah, for sure. You bring up such a good point here around this whole sense. Because, you know, different people learn about how you develop romantic relationships from a lot of different role models. And some of those role models are healthy and a lot are not healthy. So, we need to kind of check out, like, where am I coming from? And of course, the problem with this is when you’re in a leadership role in an organization, you now have a position of privilege. And people are going to project onto you. It’s like, “Oh, you’re an executive vice president. You’ve got your stuff together and all these other things.” Well, maybe that person has actually gotten some emotional arrested development around relationship building skills when it comes to romance. And suddenly that lack of maturity is now acting out all over the place.

Alain Hunkins: [00:53:01] So, this is why it’s so important, as you said, for us to go back and understand where we’re coming from. So, that’s why we talked about leadership development and personal development. The fact is the two are totally inextricably linked. You can’t really do one without the other because the person is the leader and the leader is the person.

Mike Blake: [00:53:21] So, Alain, this has been a terrific conversation, frankly, even better than than I had hoped. I think we’re already setting a record for the longest podcast we’ve ever done. So, thank you for putting up with that. And I have nine more questions I could ask. But how could people contact you if they want to learn more about this topic, maybe open a dialogue with you, get a quick piece of advice, something like that?

Alain Hunkins: [00:53:46] Yeah, sure thing. So, easiest place to find me is my website, which is www.alainhunkins. I’m going to spell that because it’s a French name. Alain, A-L-A-I-N-H-U-N-K-I-N-S.com. A lot of my thinking is actually been captured in my book, Cracking the Leadership Code. There’s a link to it on my website. You can also go to crackingtheleadershipcode.com and preview the book, download a chapter. And you can also connect with me on LinkedIn. I’m pretty active on that platform. But you won’t find me on Instagram because I’m an old Gen X-er who doesn’t do that as my 13 year old daughter reminds me of all the time.

Mike Blake: [00:54:24] Well, that’s going to wrap it up for today’s program. And I’ll haul out my French degrees and pronounce it properly. So, I like to thank Alain Hunkins so much for joining us and sharing his expertise with us today.

Mike Blake: [00:54:35] We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: Alain Hunkins, authenticity, Brady Ware, Brady Ware & Company, Change, communication, conflict management, Leadership, Michael Blake, Mike Blake, motivation, peak performance, team building, thought leader

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group

August 5, 2020 by John Ray

Bentley Media Group
North Fulton Business Radio
Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group
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Bentley Media Group

Video Marketing in the Age of Covid-19, with Maxwell Bentley, Bentley Media Group (North Fulton Business Radio, Episode 268)

Bentley Media Group Founder Maxwell Bentley joins host John Ray to discuss his pivot in a pandemic, the challenges he faced in that pivot, and why video marketing is so important in a Covid-19 economy. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Maxwell Bentley, Bentley Media Group

Maxwell Bentley is the Founder and Executive Producer at the Bentley Media Group, a strategic video marketing studio in Atlanta. He has produced video content for brands such as Hyundai, Roblox, and TED. In 2017, he produced a trailer for the Xbox title Super Bomb Survival and served as the lead editor for the Roblox app trailer. He was named one of seven finalists for Business of the Year in Forsyth County, GA in 2018 and 2019. He sits on the advisory board for the UNG Center for Entrepreneurship and Innovation and serves as a Forsyth County Partner in Education. He has been featured in Lenz On BusinesPoint of Contact for Maxwell Bentley

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Questions/Topics Discussed in this Show

  • Marketing a business during a pandemic
  • Why is innovation critical during these uncertain times?
  • What does it mean to “pivot your business to stay relevant”?
  • Video production in the age of Covid-19
  • How can business owners create their own video

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bentley Media Group, John Ray, Maxwell Bentley, media, video, video marketing, video production

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