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Jon Wittenberg, Minuteman Press of Sandy Springs

April 2, 2020 by John Ray

minuteman press of sandy springs
North Fulton Business Radio
Jon Wittenberg, Minuteman Press of Sandy Springs
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Jon Wittenberg, Minuteman Press of Sandy Springs

“North Fulton Business Radio,” Episode 207:  Jon Wittenberg, Minuteman Press of Sandy Springs

Jon Wittenburg, owner of Minuteman Press of Sandy Springs, joins “North Fulton Business Radio” to discuss the value of direct mail during these “shelter-in-place” times, how he’s managing the current economic crisis, and much more. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually from North Fulton studio of Business RadioX® in Alpharetta.

Jon Wittenburg, Minuteman Press of Spring Springs

Jon Wittenberg is the Owner of Minuteman Press Sandy Springs. Minuteman Press of Sandy Springs is a full-service professional printing company located in vibrant Sandy Springs, GA.  “Full service” is exactly that, offering a full range of products and services for business marketing, from traditional printing like business cards, flyers and brochures, to yard signs, window vinyl and promotional products. While part of an internationally renowned franchise network, Minuteman Press Sandy Springs distinguishes itself from other printing companies by combining best in class products and services with a best in class customer experience.  It does things that most other printers don’t do, including asking probing questions to make sure customers get at least what they expect, if not more, and double checking proofs before going to production.  Little things can make all the difference when image matters!

To contact Jon and his team at Minuteman Press Sandy Springs, go to https://www.sandysprings.minutemanpress.com/ or call (678) 691-9100.

Questions and Topics in this Interview:

  • Direct mail
  • Jon’s message to clients on the current economic turmoil
  • small businesses helping each other

Jon’s Message to His Clients on the Current Economic Turmoil

(reproduced from his website)

I realize that I am breaking the rules by being long-winded, but these are not ordinary times and I beg your indulgence. I sincerely hope this message finds you healthy and safe. Minuteman Press Sandy Springs is still open because the printing industry has been deemed essential to other operations that have been deemed essential by the federal government, for example, the U.S. Postal Service. We are operating responsibly: washing hands frequently, respecting social distancing, cleaning common spaces more frequently, and so on. We are here to serve you as the need arises.

As I prepare to send this message as an email and a post on social media, I suspect that most of you are at home reading this. You are still getting mail from the post office, maybe even looking forward to it more than ever, just because it is something to read that is not on a computer screen or smart phone. It seems to me that I should send something like this out via the postal service but perhaps with a twist to add some entertainment value to it. Besides, a lot of emails, as you know first-hand, don’t get read – or don’t get read past the first few lines. Studies show that direct mail is different, that if the message is compelling it will get read, and if it strikes a chord, it will get kept. If we have a valid mailing address for you, you’ll “see” from us in a few days.

My father, God rest his soul, was a Podiatrist in Augusta, GA for over 60 years, practicing into his late 80’s. He believed in helping others, regardless of social standing or skin color, whether they had the means to pay, it didn’t matter. I had the good fortune to work for him as a lab technician as a teen. Though I wanted to follow in his footsteps, there was one slight problem: I didn’t have the “science genes” in me. So, I did the next best thing – Accounting. I promised him I would pass the CPA exam even though joining a CPA firm wasn’t an aspiration. I passed the exam because it was a promise I wanted to keep but was quite satisfied working in a corporate accounting or finance position in the wireless industry. Then came mergers and more mergers and ultimately, I became a corporate refugee looking for the next adventure. For a couple of years, I worked as a solopreneur preparing lots of income tax returns and a few sets of books for small businesses. Nine years ago, I started looking for something different, ventured into a Minuteman Press franchise, and here I sit, wondering how I can help our clients and customers get through an unprecedented business “red flag” (to coin an auto racing term) while preparing for the restart that is sure to come.

Another trait I took from my father was ethics. He believed strongly in doing the right things for the right reasons all the time. That is why I have been conflicted with the idea of staying open for business, because my staff and I are going to work while so many others are unable to be at work. However, government believes we should be at work so we are. We would like to help you with communications, whether it is by your reaching out to provide a status to your customers or preparing them for what’s ahead when the crisis ends. Maybe you need more signage inside and outside of your building. Maybe, like us, you think hand sanitizer will make a useful promo product going forward.

We will not take advantage of the situation; like you, whether a fellow business owner or a valued employee of a business, we are in survival mode. If we can keep the presses running, or work with our signage partners to keep their machines going, that is what we hope to do. Most of you know that I operate my shop unlike most other print shops: we practice what we preach when it comes to quality by insisting on “2 sets of eyes” when proofing artwork, and not cutting corners when it comes to the finished product. That process takes a bit longer and costs us more to produce; that’s why we don’t have frequent sales or discounts to drive volume (We do believe in the benefits of membership in local chambers of commerce so we offer a 10% member benefit for members of the chambers we belong to.). If you want to bounce some ideas off us, or want our help to come up with ideas for marketing now or the future, please don’t hesitate to call or email us. We are still baking cookies (still yummy despite my doing the baking) and making deliveries. During this unprecedented situation, we will help you by reducing our prices significantly because you will be helping us keep the presses running and keeping a small staff of dedicated workers on the payroll. Speaking of small staff, I have made some recent adjustments, two through attrition. Zach and Arona voluntarily left 4 and 2 weeks ago, respectively, both leaving for excellent opportunities elsewhere. I could not be happier for them, but as two nice people who excelled at their work, they will be missed. Jennifer is no longer here and will be replaced as business conditions improve. She too will be missed.

Times like these call for outside the box thinking. Kyle, Ty and I want to help any way we can. Please let us know if we can help you. Be well. We all look forward to better times ahead.

 

minuteman press of sandy springs

 

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: direct mail, making human connections in marketing, Minuteman Press of Sandy Springs, Minuteman Press Sandy Springs, small businesses

Decision Vision Episode 58, How Do I Manage My Work at Home Employees? – An Interview with Bruce Tulgan, RainmakerThinking

April 2, 2020 by John Ray

manage work at home employees
Decision Vision
Decision Vision Episode 58, How Do I Manage My Work at Home Employees? - An Interview with Bruce Tulgan, RainmakerThinking
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Bruce Tulgan, RainmakerThinking, Inc.,

Decision Vision Episode 58, How Do I Manage My Work at Home Employees? – An Interview with Bruce Tulgan, RainmakerThinking

The question of “how do I manage work at home employees?” has suddenly been thrust upon them of the workplace disruption caused by the coronavirus pandemic. In this edition of “Decision Vision,” host Mike Blake explores various aspects of this issue with Bruce Tulgan, RainmakerThinking. “Decision Vision” is presented by Brady Ware & Company.

Bruce Tulgan, RainmakerThinking, Inc.

manage work at home employees
Bruce Tulgan, RainmakerThinking

Bruce Tulgan is an adviser to business leaders all over the world and a sought-after keynote speaker and seminar leader. He is the founder and CEO of RainmakerThinking, Inc., a management research and training firm, as well as RainmakerLearning, an online training resource. Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. Bruce is the best-selling author of numerous books including Not Everyone Gets a Trophy (Revised & Updated, 2016), Bridging the Soft Skills Gap (2015), The 27 Challenges Managers Face (2014), and It’s Okay to be the Boss (Revised & Updated, 2014). Bruce lectures at the Yale Graduate School of Management, as well as other academic institutions. He has written for the New York Times, the Harvard Business Review, HR Magazine, Training Magazine, and the Huffington Post.

Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations. In recent years, Bruce was named by Management Today as one of the few contemporary gurus to stand out as a “management guru” and he was named to the 2009 Thinkers 50 Rising Star list. On August 13, 2009, Bruce was honored to accept Toastmasters International’s most prestigious honor, the Golden Gavel. He lives in New Haven, CT with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book The Most Famous Man in America: The Biography of Henry Ward Beecher (Doubleday, 2006).

For more information, you can follow Bruce on Twitter or go to the RainmakerThinking website.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:02] Welcome to Decision Vision, a podcast series focusing on critical business decisions brought to you by Brady Ware & Company. Brady Ware is a regional full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:25] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owners’ or executives’ respective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:43] My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta per social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator, and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:10] So, this is the second of a sub-series of topics regarding how to address the coronavirus crisis from the executive decision makers’ perspective. And in our last discussion, we heard from Justin and Jody Daniels, who talked about the unique challenges that we confront in terms of data security and privacy when we move en masse to a remote working environment. And today, we’re going to move to the issue of management and leadership itself from a remote management environment.

Mike Blake: [00:01:46] So, full disclosure, I’ve been working largely from my home for the last 10 years or so. So, as it turns out, I’m kind of used to this thing. This whole virus has forced me into something that I would prefer to do anyway. The one thing that I had to learn as I did this is I learned that I had—not just to work differently, but you also have to manage differently and lead differently because that physical space means something.

Mike Blake: [00:02:17] The technology that has evolved over the last 25 years that enables us to work well remotely is of a blink of an eye in comparison to the evolution of humanity that makes us want to be together in the same cave, in the same herd, in the same hunting group, in the same tribe that makes us work together, build together and grow together. And if you are somebody who is suddenly thrust into the necessity to manage teams remotely, maybe you’ve even been opposed to them, maybe you’ve been a person that really has believed in face time, and you’re a person that really thrives on that needs, that craves, that personal connection.

Mike Blake: [00:03:04] With all that’s been written to tell employees how they can transport their jobs home, I don’t think enough attention is given to the managers and leaders that suddenly have to figure out how to lead when they can’t even, in many cases, see the faces of the people that they’re leading and don’t have the same nature of contact. So, I think this is a very interesting topic. We’re going to get into the weeds here. And I hope that if you’re in the position of being a manager or leader that is thrust into this unprecedented scenario, that this topic is going to be helpful.

Mike Blake: [00:03:42] So, joining us today is a great expert on this topic. Bruce Tulgan is CEO of Rainmaker Thinking, a research, training and consulting firm in New Haven, Connecticut and Rainmaker Learning, an online training resource. He is internationally recognized as one of the foremost experts on leadership and performance management in the workplace. Bruce is the author or co-author of 20 books, including his best-selling It’s Okay to Be the Boss, The Classic Managing Generation X, that’s me; his popular, Not Everyone Gets a Trophy, How to Manage the Millennials, and The 27 Challenges Managers Face: Step-by-Step Solutions to Nearly All of Your Management Problems.

Mike Blake: [00:04:23] His newest book, The Art of Being Indispensable at Work is due for release in the summer of 2020 from Harvard Business Review Press. Bruce’s work has been the subject of thousands of news stories around the world, and he has written for The New York Times, USA Today, Training Magazine, HR magazine and the Harvard Business Review. Bruce also lectures regularly at the Yale School of Management and other business schools. Bruce holds a six-degree black belt, and I hope I’m pronouncing this correctly, in Uhuru Karate.

Bruce Tulgan: [00:04:52] Yeah, you can just say karate.

Mike Blake: [00:04:53] Okay. Making him a master in that style. Interestingly enough, his wife, Debby Applegate, won the 2007 Pulitzer Prize for her book, The Most Famous Man in America about the 19th Century Mr. Henry Ward Beecher. Bruce, thanks so much for coming on the program.

Bruce Tulgan: [00:05:11] Well, thanks so much for having me. That’s quite an introduction. Thanks for mentioning my latest book.

Mike Blake: [00:05:18] Well, you know, I have some books in me that I need to get out. And I’m so admiring of people who have managed to do that. And I think a lot of that is ruthless time management. And we’ve actually had somebody come on the podcast, be ready, talks about should I write a book, how to do it, et cetera. So, I won’t pepper you with questions that are off-topic about that. But I must express that the fact you’ve been able to create so much thoughtful content, well done to you, sir.

Bruce Tulgan: [00:05:47] Well, I’m doing my best. If anyone who wants to write a book, I always recommend, our agent has a great book called Thinking Like Your Editor. Her name is Susan Rabiner. That’s a book worth reading.

Mike Blake: [00:05:59] And I’m going to make a quick note of that, so everybody on the podcast world can just wait for a second. I’m going to write that quickly. There you go. So, before we get started, I’m curious, you’ve created so much content, you have a book that, is it coming out later this year? Yeah.

Bruce Tulgan: [00:06:21] Yeah. It’s coming out-

Mike Blake: [00:06:21] Due later this summer.

Bruce Tulgan: [00:06:22] It’s coming out in July if there’s still a world.

Mike Blake: [00:06:26] Oh, there will still be a world, whether anybody reason it or not, we’ll see, but there’ll be a world for sure. But my question is, what do you think the next book after that will be?

Bruce Tulgan: [00:06:37] Well, I’m not sure. You know, the book that’s coming out in July, it’s called The Art of Being Indispensable at Work, and it’s about how to handle the incredible pressure that everybody has been under. Everyone’s been so overcommitted, scrambling and trying to manage relationships up, down, sideways and diagonal. That’s what the book is about. And we’re always doing research on the front lines in the workplace, and we’re always trying to figure out, you know, what can we glean from the research that could be a value add for folks. So, I’m not sure what will come next.

Mike Blake: [00:07:17] Okay.

Bruce Tulgan: [00:07:17] Maybe How to Manage Remotely.

Mike Blake: [00:07:21] Maybe. I have a feeling that book would do very well.

Bruce Tulgan: [00:07:24] Yeah.

Mike Blake: [00:07:24] So, we’re all sort of sailing along and all of a sudden, we have run into a hurricane that nobody really—I guess some people saw it coming, but most of us sort of person on the street really didn’t see it coming. I don’t think we saw it getting to this point. How do managers themselves ground, right? Because if if you’re freaking out, if you’re losing it, it’s really hard to lead others and be a source of stability and safety unless you, yourself, ground, right? So, how do you do that when you feel yourself like you just want to throw your hands up and run in a circle screaming?

Bruce Tulgan: [00:08:02] Yeah, I think you’re—that’s very true what you’re saying. You know, I always say to people the first person you have to manage every day is yourself. And sometimes, when we’re doing leadership seminars, you know, it takes a little while for somebody in the room to have the guts to say what you just said. Because that’s the sort of acknowledgement of the human element. You know, people are feeling so out of control right now. When you’re operating in an environment of uncertainty, it’s really a feeling of a lack of control.

Bruce Tulgan: [00:08:40] And so, what I always say to folks is, remember, if you focus on what you can’t control, then you render yourself powerless by definition. So, the first thing you have to do is focus on what you can control, and that’s you, and try to help your people stay focused on what they can control, and that’s them. But I think the most important thing is to be authentic, and don’t pretend. It’s natural to be worried right now. It’s natural to be uncertain. It’s natural that people are feeling out of control. But it’s also the case that somebody has got to be in charge. In this case, that’s you, and people need you now more than ever.

Mike Blake: [00:09:27] Yeah. And there’s no playbook for this, right? There’s practically nobody alive who remembers the influenza outbreak of 1918, right? And certainly, nobody in a decision-making capacity. And, you know, I want to ask you about 2008, and even back to 2000 with the first dot-com crash. What are the parallels with then and now? And then, what’s also a difference?

Bruce Tulgan: [00:09:56] Yeah, I mean, the parallels, of course, are that people are genuinely worried about their livelihoods. If you remember the ’90s, as you and I do, maybe not everyone listening, some people are in the third grade or whatever.

Mike Blake: [00:10:09] They’ve read about it.

Bruce Tulgan: [00:10:10] Right. But back in the ’90s, you know, it was peace and prosperity, magical business models, a foosball table in every teeming space, remember? And then, all of the sudden-

Mike Blake: [00:10:22] The classy office space in Manhattan, that’s what I remember.

Bruce Tulgan: [00:10:25] Right. And then, you know, everything’s going to be great. And then, no. Boom. All over. Never mind. Crash. Everything’s terrible. And then, quite literally, crash because, you know, 9/11 followed right on that. And so, for a long time, I mean, I think 9/11 is a better parallel just in the economic crash because people were so scared. You know, an economic crash is frightening. It has a huge effect on people. You know, some people, they live paycheck-to-paycheck. Many people do. They’re worried about feeding their families. What am I going to do? And so, not to minimize the concerns about economic frailty, but I think, you know, after 9/11, people thought, “Well, gee, are terrorist attacks going to happen all over the place now?”

Mike Blake: [00:11:22] Yeah.

Bruce Tulgan: [00:11:22] Well, I can remember the anthrax scare happened shortly after that.

Mike Blake: [00:11:27] Yeah.

Bruce Tulgan: [00:11:27] And so, when people are genuinely afraid for their safety and the safety of their loved ones, I think, you know, it’s more like a war, but it’s like a neutron bomb, right? Because it’s just poison. And so, 2008, ’09, ’10, I mean, it seemed like, gee, maybe we’re heading for another depression. But of course, it turned out that the economic system was more resilient with the help of a government bailout. And of course, now, the government has all of a sudden found a couple of trillion dollars that didn’t—you know, there it is, yeah, here we go. No problem. Here’s a couple of trillion dollars.

Bruce Tulgan: [00:12:18] But the problem now is that it’s not just financial. I don’t think anyone’s ever seen anything like this. I mean, I don’t know what to do. And so, what I’m doing is every single day, I’m thinking, okay, how can I make myself stronger? How can I make my mind stronger? How can I make my body stronger? How can I make my spirit stronger? And then, what can I do to add value for someone else? And first and foremost, what can I do to add value for my family?

Bruce Tulgan: [00:12:54] Second, what can I do to add value for my team, the people who are part of my business who rely on me? And then, what can I do to add value for my clients who rely on me for advice? And, you know, every day, that’s what I’m trying to do. I’m just trying to focus on what I can control and what I’m trying to help my team focus on what they can control. And that’s the advice I’m giving to my clients is, what is not going to change your mission and your values? And what can you control today? You set yourself up for success and set your people up for success. And I don’t know what else we can do.

Mike Blake: [00:13:49] I think you’re right. I think that the ’01, September 11th is actually a more apt analogy because there’s an ambient fear. There’s an environment around that is not just economic, and at least there for a week, everybody, everything sort of shut down, right?

Bruce Tulgan: [00:14:10] Right.

Mike Blake: [00:14:10] And we had to—everything was outside of our comfort zone. It wasn’t just being unemployed. It was everything, how to keep yourself safe, right? And now, we’re outside of our comfort zone because we’re probably having to take care of ourselves medically in a way that we might not necessarily do. In my case, I have a nine-year old, so I have to learn how to home-school on the fly, and his teachers need to learn how to home-teach on the fly. And I have team members that have home-schooling obligations now, and I’m trying to balance that.

Mike Blake: [00:14:48] And you’re right. I think there is that difference, and at least one way I respond to it is I try to keep a wave of empathy up as much as I can. I don’t know if that’s the right thing. I’m curious if you agree with that, but everybody right now is frazzled, and we’re only one week into this in most states. If this continues through Easter or later, I’m not sure that I agree this is going to be over by Easter. People are going to get frazzled and frayed and really stretched to their limits and they’re going to rely on us more than ever to be that rock of stability.

Bruce Tulgan: [00:15:26] Yeah. I mean, I’m glad you used the term empathy. I think sympathy and empathy are both—you know, I’m somebody who often tells business leaders, look, it’s not your job to be somebody’s pastor, their best friend, their therapist, and you’re not qualified to do that. But wow, this is really bringing the human element to the fore in a way that is different. When I’m out, I was out yesterday running in the neighborhood. And, you know, it’s so odd.

Bruce Tulgan: [00:16:05] You see people out there, they cross the street, you know, and if they don’t, then you cross the street or I cross the street like you don’t—you know, when you look at them and you sort of nod and smile, and then nobody takes offense, it’s just sort of, yeah, wow, you’re out here being a human being and we better steer clear of each other, and it’s just so peculiar. So, I think, you know, I say that because I was trying to think of my own moments of empathy in the last 24 hours, and I had that gut feeling of yeah, of course, you’re crossing the street because you don’t want to be infected by it.

Mike Blake: [00:16:49] Or they don’t want to infect you.

Bruce Tulgan: [00:16:51] Right. Right. Right. Exactly. Exactly. Exactly.

Mike Blake: [00:16:54] So, now, this environment as a manager and as a leader particularly remotely, does that force us to kind of change our priorities, right? I think you’re an advocate of something called a stop, start and continue list, which I think is a priority set.

Bruce Tulgan: [00:17:12] Right.

Mike Blake: [00:17:12] How do you reformulate that, you know, now that the martini’s been totally shaken?

Bruce Tulgan: [00:17:18] Yeah. I mean, well, one of the things that I’ve been doing is looking at our research on organizations where uncertainty is a regular part of their day-to-day routine. So, we may be facing uncertainty today in a way on a wholesale level that none of us are accustomed to. But there are a lot of people who, what they do for a living is they manage uncertainty. And so, the sort of pillars are every day, you say, all right, what are our anchors? What’s never going to change as far as we can tell?

Bruce Tulgan: [00:17:52] And then, what’s changing right now? And how do we adapt? And the way we adapt in the moment is, what are we going to stop doing? What are we going to start doing? What are we going to continue? And it’s just a very quick reset in terms of your daily execution priorities. And, you know, in downtime, what organizations do and what people do who have to be accustomed to uncertainty, in downtime, what they do is they try to anticipate contingencies and prepare for them and prepare their people for them and even scrimmage or drill on those contingencies.

Bruce Tulgan: [00:18:37] But what most uncertainty masters know is that they’re going to run into things they didn’t anticipate. So then, they extrapolate from that stuff. But, you know, it’s one part anticipate and prepare. And it’s one part adjust in the moment. And adjust in the moment, it’s like today, what are we going to stop doing today? What are we going to start doing? What do we need to continue? And how do we proceed on that?

Mike Blake: [00:19:13] And part of that adjustment, too, is it also kind of understanding part of that empathy, I guess, but also understanding that the employees are undergoing massive adjustments, too? Learning how to work—you know not everyone wants to work from home. Not everybody is in a great environment to do that. You may have an employee that is great at work, but then they go home and they’re a young married couple with a kid in a one-bedroom apartment, and then trying to work in that environment, right? I mean, you can imagine how emotionally and intellectually challenging that is. I think we kind of have to make leeway and allowances for that, too, right?

Bruce Tulgan: [00:19:54] My advice there is a blanket fort.

Mike Blake: [00:19:58] For you or the kid?

Bruce Tulgan: [00:19:59] Well, yes. But, you know, I often joke that, you know, people until recently, they want to work from home because the dog gets lonely at home and they want to be there with the dog or, you know, the kid or whatever it is, they want to be able to do their laundry. You know, some people, they’re accustomed to having a routine for working at home. But what I always tell managers is yeah, you need to manage yourself. You need to figure out what your routine is going to be, and then try to talk through with your people, “Hey, what’s your routine going to be?” And you have to be a little bit careful because, you know, some people will be—they think it’s a snow day.

Mike Blake: [00:20:51] Yeah.

Bruce Tulgan: [00:20:52] So, we’re just on hold. And so, you have to talk him through that. No, we’ve got to stay focused. We’ve got to get stuff done every day. And it may be very different stuff than what we’ve been getting done in the past. Some of it’s going to continue. There may be new stuff we have to do. I mean, I’m in the business of going around to auditoriums packed full of people and speaking from a stage. I saw hot air to rooms full of people. You know, how’d you like to be in that business, right?

Bruce Tulgan: [00:21:28] So, you know, okay, we need to get really good at doing webinars, I guess. And so, that’s something we’re going to start doing. What am I going to stop doing? Going to the airport, at least for a while. What am I going to continue doing? Interviewing people, studying the data, trying to glean insights and trying to find good ways to share those insights with our clients. So, everybody, that formula is going to be different for everybody.

Bruce Tulgan: [00:21:58] But I think one of the common denominators that we’re all grappling with is doing this in our shelter in place. And as you say, some people, their shelter in place is more amenable or less amenable to work. You know, look, even—the reality is a lot of people in the workplace, they get interrupted all day long. A lot of people in the workplace, they don’t have a moment for focused execution. I mean, some people come in at 5:00 a.m. or they stay into the night or they say, “When I go home, it’s the only time I get stuff done.”

Mike Blake: [00:22:32] Right.

Bruce Tulgan: [00:22:35] So, whether you’re in the workplace or at home, you need to set yourself up for success. That means every day, you need to choose your execution priorities. It means you need to make time for structured communication. Who do I need to talk with today? It means you need to have good conversations and document those conversations. And you need to make time for focused execution, for getting stuff done. And that’s true whether you’re a leader, manager, supervisor or whether you’re an individual contributor.

Bruce Tulgan: [00:23:11] But if you’re a leader, manager, supervisor, then other people are looking to you to make decisions. Other people are looking to you to help set priorities. Other people are looking to you to solve the resource needs. Other people are looking to you to problem-solve. Other people are looking to you for guidance and direction and support. So, you know, I think leadership matters. And I think it’s a contact sport. And boy, it just got a lot harder because the only points of contact now we’re going to be through Facetime or email or telephone.

Bruce Tulgan: [00:23:56] But, you know, as you say, empathy, you’ve got to put yourself in the position of the people who are counting on you and try to ask them, “Hey, you know, do you have the space where you can work? Do you have a routine? How are you going to set your hours?” You’ve got to give people some real flexibility. “When are you going to do your job? How are you going to do your job? You know, what challenges are you facing? What do you need from me?

Mike Blake: [00:24:27] Yeah. And I think that last point, you know, I think, resonates because that puts you in a position of being a resource, which in my view, philosophically, is the role of a leader is to be a resource. And in that vein being a resource, you touched upon this a little bit, but I do want to hit this, some people are going to handle this environment better than others. Some people are going to have a really hard time simply being cooped up. Some people are going to have a hard time being cooped up with their family. Some people are going to have a hard time just simply having the background noise and a running tally saying, “Five more people got infected, one more person died”, right? And so-

Bruce Tulgan: [00:25:13] You know, that’s so true.

Mike Blake: [00:25:16] It’s like-

Bruce Tulgan: [00:25:16] That last part-

Mike Blake: [00:25:17] … living in a horror movie, isn’t it?

Bruce Tulgan: [00:25:19] Right. It’s like a movie.

Mike Blake: [00:25:22] Except there isn’t some closet that you know that you shouldn’t open. That’s the problem, right?

Bruce Tulgan: [00:25:29] Yes.

Mike Blake: [00:25:29] So, some people are going to handle that better than others. And when people are going to handle it as well, it doesn’t make them bad, that just makes them human beings. Not everybody was born to serve in a nuclear submarine and be in a two-year mission under the Arctic Circle for a while, right?

Bruce Tulgan: [00:25:43] That’s for sure.

Mike Blake: [00:25:44] But in spite of the fact that, you know, we’re not meant to be their advisers, their best friends, their pastors or counselors, we are going to have more contact probably with our teammates and most of the outside world well. And so, does that give us as leaders and as managers a special responsibility to kind of be on the lookout for signs that somebody may be weathering the storm not as well as others? And if so, is there something that we can do to inquire and offer a hand without being intrusive? Does that question make any sense at all?

Bruce Tulgan: [00:26:21] It does. I mean, look, this is true. If the person’s in the cubicle next to you, you look at somebody and they look tired or they look bad or they look scared or they look, you know—and you have to want this fine line of being human and being prepared to make accommodations for people if they need them, but also recognizing that, you know, some stuff is none of your business, and you’re not qualified to deal with that. I mean, look, one of the things I say to business leaders is, sure, if you can see that somebody is struggling personally, the question you have to ask yourself is, do you have resources to make available to that person? Now, sometimes, you are that person’s friend. My view is if you’re somebody’s boss, and you’re also that person’s friend, that’s a complication that you have to navigate.

Mike Blake: [00:27:18] Yeah.

Bruce Tulgan: [00:27:18] And so, maybe what you say is, “Hey, after work, let’s go out for a soda.” Right now, it’s after work, “Let me call you and we’ll have sodas in our remote locations and talk about it”, or something. But somehow, to try to recognize that it’s a different role. Being your friend is a different role than being your boss, being your leader, your manager, your supervisor. And I agree with you. Being a resource is a big part of it.

Bruce Tulgan: [00:27:49] Look, I mean, what a lot of managers are worried about right now is not necessarily the emotional well-being of their people. It’s gee, they’re at home, well, how do I know they’re working? And that’s the other side of the equation. It’s like the policing part. And I always say to leaders, look, you know, if somebody’s sitting in a desk during certain hours where you can see them, that’s place and time.

Bruce Tulgan: [00:28:18] That’s actually a lazy measure of performance, that if you’re a good leader, manager, supervisor, you shouldn’t drill them down anyway, and, you know, figuring out if they know what to do, if they know how to do it, if they’re producing, if they’re getting stuff done at a good rate of productivity, if they have good quality, you know. And so, if you’re in a remote location, you can’t see the body in a chair during certain hours.

Bruce Tulgan: [00:28:56] You know, maybe that’s going to help you get to be a better manager. And what you need to do is try to help people use their work time to succeed. So, yes, some people are going to be going stir crazy. Some people are going to be feeling scared. Some people are going to be distracted. Help them stay focused on doing one concrete thing at a time. And the good news is, you know, you don’t need to be a police, you don’t need to be policing people.

Bruce Tulgan: [00:29:28] Helping them be effective and get stuff done and stay productive and keep adding value is healthy. And it is a much more appropriate role for a manager. Sometimes, the best thing you can do if somebody is going stir crazy at home or if they’re having a hard time being effective at home is help them be more effective at home, help them be more effective and get more done, then they’ll have something to feel good about today.

Mike Blake: [00:29:57] You bring up a couple of interesting points that I want to go back and hit on because I think they’re so important and I think they’re so insightful. One, I do think there is an opportunity here for all of us to become better managers. And you’re right, this seeing a butt in the cubicle is not a measure of value unless the value that you have is to be able to survey your empire, right? If that’s your source of value, then I guess yeah, I see that, right? But if you haven’t been able to measure productivity already, then this is a great opportunity to force you. Like just in the old days, you and I are—I won’t say you. I’m old enough, and I remember taking typing classes in high school.

Bruce Tulgan: [00:30:44] I did. I did. I did.

Mike Blake: [00:30:46] And they would give you a little piece of cardboard over the keyboard so you couldn’t actually see your fingers, right?

Bruce Tulgan: [00:30:51] Yeah.

Mike Blake: [00:30:51] And I knew if I was type on the right thing because I saw it on the piece of paper.

Bruce Tulgan: [00:30:55] Yeah.

Mike Blake: [00:30:55] It’s on a real typewriter, right?

Bruce Tulgan: [00:30:57] Exactly.

Mike Blake: [00:30:58] That’s the way that we have to manage now. And I think that’s actually a good thing. That’s going to force us to develop that muscle.

Bruce Tulgan: [00:31:10] Yeah, that’s huge. I mean, look, I say to managers all the time when they said, “Oh, well, you know, people want to work from home” or, you know, they’re worried about people who want flexibility, right?

Mike Blake: [00:31:22] Right.

Bruce Tulgan: [00:31:22] Until a few weeks ago, this was, people want flexibility and managers were worried that if they’re not in a certain chair during certain hours, that they couldn’t manage them. And one of things I like to do with a group of managers is say, “Okay, show a hand. What’s more valuable to you? Somebody who gets a whole bunch of work done very well, very fast with good quality and a good attitude or somebody who’s in a certain chair during certain hours?”, right?

Bruce Tulgan: [00:31:54] And nobody votes for a body in a chair during certain hours, right? Everybody votes for somebody who gets a lot of work done and good quality. But then, if you actually followed them around, they see the empty chair and they say, “Oh, where’s that person? Where’s that person?” So, this is a chance to start managing results, to start managing concrete actions, to start zeroing in on what people are doing and how they’re doing it, more than where and when.

Mike Blake: [00:32:31] So, you know, one of the keys that we’ve kind of touched upon here is the importance now of being intentional about your communication because communication is no longer going to happen organically. You’re not going to bump into somebody on video chat most likely.

Bruce Tulgan: [00:32:47] Right.

Mike Blake: [00:32:47] So, you’ve written about it and talked about another venue, as I know, about over-communicating and over-communicating with prepositions up, down, sideways and diagonal. What does that mean?

Bruce Tulgan: [00:33:00] Well, look, the way most people communicate in the workplace is they touch base, has everything going, everything on track, any problems I should know about? They interrupt each other all day long. They see each other on email. They’re in meetings every once in a while. And then, what happens is problems hide below the radar, and then eventually, you know, sometimes, they blow up, and then it’s all hands on deck, firefighting.

Bruce Tulgan: [00:33:23] And then, we go back to touching base, interrupting, and then seeing each other in meetings or on e-mail. And, you know, it’s unstructured, unsubstantiated communication is the rule for most people. And what we have found is that when you communicate with much greater structure and substance, things go better. So, when I say up, I mean, the first person you got to talk to is your boss. You got to get aligned. You’ve got to make sure that you know what’s changing today, what’s staying the same.

Bruce Tulgan: [00:34:02] I’ve got too much to do, not enough time. What should I back-burner? I need decisions made. I need priorities clarified. I want to show you what I’m going to do and how I’m going to do it. So, you know, align up. Then, second is down. Anybody who reports to you for any period of time, you owe it to them to give them some time to help them get aligned, to help them make sure they know what priorities should come first, second and third today, and what should go on the back burner if they need decisions made, if they need resource planning, if they need problem solving. And then, sideways and diagonal.

Bruce Tulgan: [00:34:46] So many relationships now are outside that chain of command. It’s not just your boss. It’s not just the people who report to you, but it’s your sideways colleagues. It’s somebody you need something from, but they don’t report to you, you don’t report to them. You need something from them, but they don’t report to you. So, what I tell people is every single day, you need to think about not just your schedule, not just your to-do list, but also see your people list. Who do you need to talk to today? And plan the conversation. What do you need to cover in that conversation? And then, give them a heads up. Nobody’s at their best when they’re being interrupted anyway, right?

Mike Blake: [00:35:38] Yeah.

Bruce Tulgan: [00:35:38] So, there’s so much communication that happens in the ordinary workplace, that’s what I call, you know, management by interruption. We interrupt each other all day long. So, you have to pull yourself out of what you’re doing, try to tune into the interrupter. What you really want to do is get back to what you were doing in the first place. So, a much better way is to plan and prepare your communication. So, every single day, you know, start with, okay, what’s my schedule today? What do I need to get done today? And who do I need to talk with? And by the way, nine out of 10 times, if you talk to those people, you’re going to make adjustments in your schedule and your to-do list.

Mike Blake: [00:36:23] So, another disruption that I think doesn’t get talked about enough is the fact that, you know, we try to create offices that people want to be in, at least many companies do. Certainly, we do at ours at Brady Ware, and that’s something I personally pay a lot of attention to. And they could be things as rudimentary as free Coke Zeros and snacks, that could be, you know, high quality office shares, ergonomic supplies, whatever it happens to be. And now, those things are gone, right? And employees and team members are used to having those kind of creature comforts. You know, is there anything realistic that we, as leaders, can do or think about doing, if not to replicate those things, maybe to replace them with something else?

Bruce Tulgan: [00:37:26] You know, I’m not somebody who focuses as much on the ping pong table, the pool table, I do think what you want to do is create an environment where people have what they need, where people are comfortable, where people want to be at work, where people can make it their own space. And people really do care about work space. I mean, when people are at home, I mean, look, maybe we should be sending people rolls of toilet paper, you know.

Mike Blake: [00:38:06] That’s a new bonus program.

Bruce Tulgan: [00:38:07] Yeah. Right, the new bonus program. And I think that what people are going to be struggling with is staying focused and effective and knowing what to get done today and what to back-burner and how to get their hands on the information they need, how to get their hands on the resources they need to get their work done. And as a leader, manager, supervisor, I think that’s got to come first. I think if you have the resources to provide, create your comforts, I think, okay, that’s good. What most people care about the most is being able to get their work done and avoid unnecessary problems, have the resources they need to get their work done, so they can earn what they need to take care of their family. I think the second thing that people really care about is having more control over their own schedule.

Mike Blake: [00:39:18] Yeah.

Bruce Tulgan: [00:39:18] And now, I think, you know, it’s the great irony. People are going to have so much control over their own schedule that they’re going to need help staying focused and productive.

Mike Blake: [00:39:33] This reminds me of a Simpson cartoon, and I haven’t watched that show in forever. But I remember one where Homer Simpson somehow is sent into space. Don’t ask me-

Bruce Tulgan: [00:39:44] Sure, of course. Of course.

Mike Blake: [00:39:46] Perfectly plausible, right? And as would be expected, he messed up the space shuttle and he broke some sort of ant farm experiment and the ant start going crazy and they start doing their whatever language it is that ants speak. And, you know, as they’re floating in space, the subtitle says, “Freedom, horrible, horrible freedom”, right? It kind of reminds me of that, right? When you’re all of a sudden confronted with this, you don’t realize that it is a burden to cope with that and kind of wrestle the fire hose to the ground, isn’t it?

Bruce Tulgan: [00:40:20] Yeah. And, you know, one of the things that I’ve learned over the years, and it’s something that when people are having a hard time managing their time, a tool that we recommend using is a simple time log, which is just keeping track of your time, your activity and your time, you know, and you can do it as thoroughly or as—you can do it very thoroughly. So, every activity you start and stop, time start activity, time stop.

Bruce Tulgan: [00:40:51] And, you know, it’s probably a good time to start keeping a time log so that you have a reality check. And after a couple of days, take a look and see how you’re spending your time. It’s a way to start to see where are you wasting time? When are you getting stuff done? What’s wasting your time? What’s distracting you? So, if you’re having a hard time with all the freedom, it’s a very simple tool. Just a piece of paper and a pencil is all you need.

Bruce Tulgan: [00:41:34] When you wake up, write what time you wake up and just start writing down what you do. It’s an incredible reality check for most people. And that’s true in the best of times. And maybe during these times, it’s a good way to optimize this freedom and learn a little bit about yourself and see where your strengths and weaknesses are when it comes to time management.

Mike Blake: [00:42:02] So, I want to turn the conversation around a little bit. And we’re recording a podcast on Friday that’s going to talk about best practices from the employee’s perspective. But I think one thing that gets overlooked is that leaders need care and feeding as well, right? As leaders, and you don’t have to be a narcissist to think this way, but the feedback, the benefit that you receive from the people that you lead is what we take our cues from that motivates us to take on the responsibility of leadership.

Mike Blake: [00:42:38] And it’s not easy. And so, I guess my question is this, you know, to those of us, maybe some of us are at the top of the food chain, so it doesn’t apply, but others of us, myself included, I do have other people to whom I report, even if they are very senior people, what do leaders need in terms of care and feeding as well to make them? And how can employees kind of support leaders to make them feel empowered and effective?

Bruce Tulgan: [00:43:12] Well, I mean, I guess it depends on the leader. If you happen to report to a narcissistic demagogue and you should tell them how great they are all the time, I guess. But assuming that’s not your particular burden, then what my advice to people is help your boss manage you. You know, do what you can to create structured dialogues so that it’s not all on manager, the leader, to create that structured dialogue.

Bruce Tulgan: [00:43:46] Maybe suggest a time, maybe prepare an advance, send a note to your leader, manager, supervisor 24 or 12 or six hours before the conversation and say, “Here’s some decisions I need made. Here’s some problems I need help solving. Here are some resources. I need some advice about how to get my hands on. Here are competing priorities and my available time. I need help setting these priorities. Here’s my project that I’m working on.

Bruce Tulgan: [00:44:20] And here’s my preliminary plan. Could you take a look? Here is a recurring task or responsibility. And here’s my standard operating procedure usually, but here’s a change I think I’m going to make.” I think that’s one way. I think if you are the leader, manager, supervisor who has a hard time getting feedback, then you can make it clear you want that feedback. If you have a leader, manager, supervisor who wants your feedback, then be candid. And I guess, you know, once in a while, you can inquire about their well-being and tell them how great they are.

Mike Blake: [00:45:06] Or not. That’s fine. Yeah, but, you know-.

Bruce Tulgan: [00:45:08] Or not.

Mike Blake: [00:45:08] Yeah. And you’re right. You’re right. Everyone is different. But, you know, I do think that at least for some people, you’re in a leadership position because you want to lead people. And the benefit of leading people when you have this barrier, you know, that connection is stressed. And I think your suggestions are good ones. You know, the employee doesn’t have an obligation to do that really necessarily, but I do think that, you know, if the employee has a desire to make that relationship work, I think that’s good advice to facilitate that.

Mike Blake: [00:45:53] We’re running out of time, but we have time for a couple more questions. And one we touched upon a little bit, but I want to circle back and hit explicitly is there are some good things that can come out of this whole thing, right? I mean, number one, you know, we talked about as developing different management skills and talents is a good thing that I think can and will come out of this. Can you think of any other positives from a leadership development perspective that may come out of this whole thing?

Bruce Tulgan: [00:46:28] Yeah, I mean, look, so what should happen in management relationship is you should be engaged in regular structured dialogue with your people, whether they’re sitting next to you or whether they are working from a remote location. So, putting more structure and substance into your ongoing conversation, that’s step one. Step two, make sure that everybody who works for you understands the broad performance standards for their basic tasks and responsibilities.

Bruce Tulgan: [00:47:03] This is a good time to check in on broad performance standards. And even though they may be changing, check in, make sure people understand what they’re supposed to be doing, how they’re supposed to be doing it. Zero in on priorities. Make sure that people understand expectations. Expectations are different from broad performance standards because broad performance standards are from now on, right?

Mike Blake: [00:47:29] Right.

Bruce Tulgan: [00:47:29] Expectations are today, tomorrow, this week. Get better at helping people make plans. Get better at helping people set goals and spell out guidelines and parameters for their goals. Get better at helping people schedule their concrete actions and time chunks. You know, a time motion study goes way back to Frederick Taylor, but, you know, help people understand exactly how do you do that and how long does it take you to do that?

Bruce Tulgan: [00:48:04] Well, gee, if it takes you six minutes to do that, shouldn’t you be able to do that 10 times in an hour or, well, nine times with a six-minute break? And okay. Well, would you be able to do that 72 times in a day? Oh, well, okay, maybe 60, giving yourself a few deep breaths. And, you know, this is a time when you can get better at checking working progress. It’s a time when you can get better at looking at tangible results and evaluating quality.

Bruce Tulgan: [00:48:44] This is a time when you and your direct reports can get better at helping them monitor their own work. You know, one of the things that I’ve learned over the years is that, you know, in the workplace, most managers only start keeping score for people. They only start really documenting performance once things start going wrong. Well, maybe we should get better at keeping score for people when things are going average and when things are going well.

Bruce Tulgan: [00:49:17] And not only that, but let’s start helping people keep score for themselves, keep better track of what you’re doing and how you’re doing it. Time log is one way. A checklist is another way. A plan is another way. Take note of the tangible results you’re creating and get better at managing yourself and your time. I think it’s also a time when—you know, you started earlier on in the conversation talking about empathy.

Bruce Tulgan: [00:49:51] And so, maybe this is a time where we can—maybe we need to bookmark this and remember that we’re all human and that the human element is central. And maybe it’s a time where we’re all going to get more tuned in to the need to serve and to add value and to care of ourselves and take care of each other. Maybe some people are going to come out stronger. Let’s hope.

Mike Blake: [00:50:29] So, I’m going to ask you a patently unfair question, but I think that you can handle it. That patently unfair question is at some point, this is going to end, and we’re going to return back to something. Maybe it’s normal, maybe it’s not. Do you think when we go back to what we looked like in terms of the workplace and organizational operation, say, as of January 1st, are they going to look like the same thing or do you think there are going to be some things that are a little different going forward?

Bruce Tulgan: [00:51:07] You know, I’m not a futurist and I’m very tied to data, so what’s the data we’re seeing?

Mike Blake: [00:51:19] Right.

Bruce Tulgan: [00:51:19] And I don’t project out much from the data we’re seeing. I can tell you, one of my best friends is an anthropologist. And actually, did you say you’re in Atlanta?

Mike Blake: [00:51:30] Yes.

Bruce Tulgan: [00:51:32] He teaches at Agnes Scott.

Mike Blake: [00:51:35] Okay, few miles from where I live, three miles from where I live.

Bruce Tulgan: [00:51:38] And he’s one of my best friends for many, many years. And he was saying, you know, just as an anthropologist, what’s the likelihood that after all this, people are going to want to go back to all of the norms? It may be that this has lasting change on people’s willingness to congregate. What I don’t think is that we can predict how this is going to change us. I do think we can predict we’re not going to go back to the way things were. I think there are going to be big changes.

Mike Blake: [00:52:21] I think that’s a fair answer. So, Bruce, this is a bigger topic than we can probably fairly address in an hour, but I need to be respectful, of course, of your time. How can people contact you for more information?

Bruce Tulgan: [00:52:37] Rainmakerthinking.com is the best way to contact us. I’m on Twitter @brucetulgan. My email address is brucet@rainmakerthinking.com. I answer a lot of emails every day. And one thing I can tell you in terms of my values and my mission, my mission is to help leaders, managers and supervisors provide guidance, direction, support and coaching for their people. And that’s not going to change. And I want to help leaders stay in dialogue and provide that support that people need. And my two monitors are structure and substance, create structured dialogue with your people. And if I can help in any way, you send me an email, I promise I’ll respond, and I type faster than I talk.

Mike Blake: [00:53:27] All right. So, that’s going to wrap it up for today’s program. I’d like to thank Bruce Tulgan of Rainmaker Institute so much for joining us and sharing his expertise with us today. We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

Tagged With: Brady Ware, Brady Ware & Company, Bruce Tulgan, managing work at home employees, Michael Blake, Mike Blake

Holly York, North Fulton Community Charities

March 31, 2020 by John Ray

Holly York North Fulton Community Charities
North Fulton Business Radio
Holly York, North Fulton Community Charities
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Holly York North Fulton Community Charities
Holly York, North Fulton Community Charities

“North Fulton Business Radio,” Episode 206:  Holly York, North Fulton Community Charities

Holly York, Executive Director of North Fulton Community Charities, discusses how her organization is responding to rapidly increasing food and financial assistance needs of families in North Fulton, and how you can help. She also discusses how the current crisis exposes a significant rise in financial vulnerability in North Fulton in recent years.  The host of “North Fulton Business Radio” is John Ray and the show is broadcast from the North Fulton Business RadioX® studio in Alpharetta.

Holly York, Executive Director, North Fulton Community Charities

North Fulton Community Charities assists residents living in North Fulton serving the cities of Alpharetta, Johns Creek, Milton, Mountain Park and Roswell with short-term emergency needs. Since 1983, NFCC has addressed homelessness and hunger in North Fulton.  The need for crisis, transitional, and affordable housing continues to be a problem in the community.  NFCC’s programs and services have grown to meet the challenges of North Fulton residents needing short-term assistance.  The community continues to volunteer and offer generous support to help their neighbors–working families, single mothers, seniors, and veterans. The domino effect of poverty is stopped when we help a family remain in their home with food and resources.

NFCC collaborates with many local providers to provide the resources necessary to help individuals and families remain stable in our community. NFCC provides services in English and Spanish.

In response to the rapid spread of COVID-19 and the recommendations of public health officials, NFCC is temporarily suspending most programs focus on emergency services during this public health crisis. Further, volunteer shifts are suspended to reduce the number of people in NFCC buildings. The Food Pantry is open by appointment and Financial Assistance is available via the NFCC website. While these measures are taken for public safety, NFCC embraces its role to provide emergency services during this crisis.

As a provider of emergency services, NFCC is monitoring the situation closely and will continue to do everything possible to keep a clean and safe environment so they can stay open for the individuals and families that need their services.

For more information, go to their website. The most needed items list is constantly updated on their website.

Questions and Topics in this Interview:

  • Financial vulnerability in North Fulton
  • homelessness and hunger in North Fulton
  • suburban poverty
  • North Fulton Poverty Task Force
  • Food Pantry
  • Financial assistance

If you are interested in the work of the North Fulton Poverty Task Force, mentioned in this interview, go to their website, where you can read and download their 2019 report, Our Invisible Neighbors: Financial Vulnerability in North Fulton, here.

 

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: financial assistance, financial vulnerability in North Fulton, food pantry, Homelessness, homelessness and hunger in North Fulton, hunger, North Fulton Poverty Task Force, suburban poverty

Paul Knowlton, Ubercounsel

March 30, 2020 by John Ray

Paul Knowlton, Ubercounsel
North Fulton Business Radio
Paul Knowlton, Ubercounsel
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Paul Knowlton, Ubercounsel
Paul Knowlton, Ubercounsel

“North Fulton Business Radio,” Episode 205:  Paul Knowlton, Ubercounsel

Paul Knowlton, Ubercounsel, joins “North Fulton Business Radio” to discuss how he combines his legal expertise with his pastoral care and counseling experience to better serve his clients, the spirituality of business ownership, and much more. It’s a fascinating, thought provoking discussion. The host of “North Fulton Business Radio” is John Ray and the show is broadcast from the North Fulton Business RadioX® studio based in Alpharetta.

Paul Knowlton, Ubercounsel: The Firm of Paul Knowlton, J.D., M.Div.

Ubercounsel, the Law Firm of Paul Knowlton, J.D., M.Div., is more than a law firm. It’s an extension of the founder as a person; a highly trusted and skilled attorney-counselor whose counsel and action are fueled by compassion. Other firms have vision statements, Ubercounsel has a soul.

Drawing from the unique combination of the founder’s legal, business, and pastoral counseling successes, the firm presently offers six categories of services:

First Step: Evaluating and crafting your action plan
Family Care: Protecting your personal and financial objectives
Business Law & Consulting: Legal and executive experience helping you succeed
Conflict & Dispute Resolution: Skilled assistance getting to your best resolution
Pastoral Care & Counseling: A holistic posture to helping you see and go deeper
Professional Development & Coaching: Supporting your growth on the journey

About Paul Knowlton:

Paul Knowlton Ubercounsel
Paul Knowlton, Ubercounsel

Prior to law school Paul’s corporate roles include being a construction superintendent with Ryland Homes and a forensic engineer with Georgia Pacific. During law school he clerked for and joined an intellectual property boutique, also becoming a patent attorney, that was soon acquired by Kilpatrick Stockton. At Kilpatrick and later at his first firm, he built a successful intellectual property prosecution and litigation track record. Paul initiated, co-founded and was the managing member of a successful IP boutique and then later the director of another. After successfully serving as the CEO of a large human services agency, he most recently launched his second firm Ubercounsel and received an appointment at Mercer University.

In addition to being licensed in GA and the 11th Circuit, a registered patent attorney, a Henning trained mediator and arbitrator, a Martindale Hubbell Distinguished attorney, and Georgia Trend Legal Elite, in 2014 he earned his Master of Divinity with a concentration in pastoral care and counseling. An active leader of the State Bar of Georgia’s Attorney Wellness and Lawyer Assistance Program committees, he offers solutions to the stresses of professional life.

What is Paul’s back story, and particularly why does he have a passion for family care, pastoral counseling, and professional development?

The son of an immigrant Hispanic mother and federally convicted father, Paul was placed in foster care as were all his siblings. From a very early age he has the lived experience of the relentless stresses, anxieties, and fears that push so many of us to irreconcilable despair.

Turning inwardly as a young adult to develop the skills to recover, redirect, and wildly prosper after a brutal beginning, he is an attorney-counselor who is authentically and creditably a friend on the journey.

You can find out more at the Ubercounsel website, or call 404-245-0957.

 

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: business coaching, conflict resolution, counseling, dispute resolution, family care, Family Law, foster care, Intellectual Property Law, Kilpatrick Stockton, Law Firm of Paul Knowlton, Mercer University, North Fulton Business Radio, pastoral care, Paul Knowlton, Ubercounsel

IT Help Atlanta with Rick Higgins: Richard Grove, Wall Control

March 26, 2020 by John Ray

IT Help Atlanta
IT Help Atlanta
IT Help Atlanta with Rick Higgins: Richard Grove, Wall Control
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IT Help Atlanta
Richard Grove, Wall Control, and Rick Higgins, TeamLogic IT and Host of “IT Help Atlanta”

IT Help Atlanta with Rick Higgins: Richard Grove, Wall Control

“IT Help Atlanta,” with host Rick Higgins, debuted with guest Richard Grove, Wall Control. Richard discussed how his company pivoted into new product lines which helped spur continued growth and much more. “IT Help Atlanta” is brought to you by TeamLogic IT, your technology advisor.

Richard Grove, Wall Control

Richard Grove,  COO, Wall Control

Wall Control’s story begins in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family based US manufacturer with little more than hard work and the American Dream. Over the past 50 years our patriarch has continued to grow and expand with what was once a fledgling tool & die shop into an award winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003, and is a family owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under our own roof in Tucker, Georgia. Under that same roof, you’ll still find 3 generations of American Manufacturing hard at work to bring you the best tool storage products available today. We certainly take pride in our history and heritage and that is reflected in the high quality products we work hard to bring you every day.

Our Commitment: Wall Control is committed to being the industry leader in pegboard style storage & organization. Simply put, no other tool storage system can match the quality, versatility, and value of the award winning Wall Control System. Their commitment to quality is not only reflected in our product but is also evident in our practices. We strive to do right by our customers every day, starting at product design conception and continuing through with superb product and customer support. Being committed to quality means keeping a close eye on product production to be sure that the Wall Control values are stamped into every panel and accessory that is produced. We achieve this by manufacturing our entire product line here, in the USA.

Our Product: The award winning Wall Control pegboard storage system solves five main wall-mounted storage challenges better than any other system available today; Durability, Strength, Versatility, Ease of Installation, and Attractive Appearance.

Durability – Our strong metal pegboard prevents the peg holes from fraying and wearing out over time. Traditional pegboard panels start out ugly, wear out quickly, and eventually the pegboard hooks no longer stay engaged in their peg hole and will fall out when the tool is removed. Our panel face, manufactured in the US from 20 gauge steel, ensures that Wall Control’s system will last a lifetime; many times longer than traditional pegboard products.

Strength – Traditional pegboard is weak by nature due to the material it is made from. The strength of steel, combined with a formed flange around the perimeter, make our metal pegboard panels over 10 times stronger than conventional pegboard. More strength equals more storage.

Versatility – Our unique “Combo” style panels allow the user the option of utilizing 1/4 in traditional pegboard hooks as well as our own patented, much more secure, “double offset” hook and slot design. Wall Control’s metal panels are also magnetic so you can attach all your magnetic accessories as well. Engineered for both secure engagement and ease of movement, Wall Control’s Hooks, Brackets, Shelves, and Accessories will install easily and stay put. The versatility of these storage panels is also highlighted by the all-steel shelving system that Wall Control panels support.Finally, a pegboard system that has the ability to support substantial weight on a matching, integrated shelving system.

Ease of installation – Wall Control installs in minutes. Ease of installation was a key criterion during the design phase of this pegboard system. Manufactured with a built-in flange on all four sides, the Wall Control storage panel requires no pre-built framework and mounts directly to any flat surface. The flange spaces the panel’s perforated face away from the wall so that the hooks, brackets, and shelves will engage with no wasted area. The convenient 16″x32″ standard size and modular design make it easy to handle and a snap to install. If you have traditional 16″ stud spacing, you can hit studs all the way down your wall with Wall Control’s brilliant mounting hole instructions. If not, have no worries, we include drywall anchors as well, so hitting studs is not required, although obviously preferred, if possible.

Attractive Appearance – Available in eight durable, scratch resistant, powder-coated colors as well as a very reflective and attractive metallic galvanized finish, Wall Control Storage Systems truly are suitable for use in any location wall-mounted storage is desired in the home, office, or workplace. These high quality finishes resist rust and stains and even wipe clean with a damp rag. When you combine sleek design with a high quality finish, you can’t go wrong. Wall Control storage systems are the industry leader when it comes to pegboard tool storage and organization, and for good reason, but don’t take our word for it. We encourage you to check out our online product reviews from reputable places like Amazon and Home Depot to see for yourself that our products truly are in a league of their own when it comes to quality, versatility, value, and ultimately, customer satisfaction.

Find out more on the Wall Control website. Connect with Richard by email or call 1-888-792-5266.

About “IT Help Atlanta”

 

 

IT Help Atlanta
Rick Higgins, Host of “IT Help Atlanta”

“IT Help Atlanta” profiles small to mid-market businesses and highlights how those companies use technology to succeed. The host of “IT Help Atlanta” is Rick Higgins. “IT Help Atlanta” is brought to you by TeamLogic IT, your managed services technology advisor specializing in cybersecurity, cloud and business continuity solutions. TeamLogic IT leverages cutting edge technology to solve all types of business problems.

For more information, email Rick directly or visit his website.

 

 

 

Show Transcript

Announcer: Broadcasting from the Business RadioX studios in Atlanta, it’s time for “IT Help Atlanta,” brought to you by TeamLogic IT, your technology advisor. Now, here’s your host Rick Higgins.

Rick: Good morning and welcome everyone to the “IT Help Atlanta” radio show, the show that profiles small to mid-market businesses and highlights how those companies use technology to succeed. “IT Help Atlanta” is brought to you by TeamLogic IT, your managed services technology advisor specializing in cybersecurity, cloud and business continuity solutions. TeamLogic IT leverages cutting edge technology to solve all types of business problems. Go to ithelpatlanta.com for audio archives of this radio show and to learn more about our sponsor, TeamLogic IT. I’m your host, Rick Higgins and today’s guest is Richard Grove, the chief operating officer of Wall Control. Good morning, Richard. How are you?

Richard: Morning, Rick. I’m doing good. How about you?

Rick: I’m really glad you’re here and we really appreciate your time. Richard…

Richard: Yeah, I’m glad to be here. Thanks for the invitation.

Rick: You bet. You bet. Richard, tell us about who you are and what do you do?

Richard: Yeah. So my name, like you mentioned, is Richard Grove. I run our brand, which is Wall Control. We’re a wall-mounted tool storage system. Well, just wall-mounted storage systems in general. Tools are kind of how we started, but we’ve gone into a lot of different applications at this point. We are also a family business. We were…my grandfather started a tool & die shop in the ’60s, and that’s grown and evolved. Over the years, that’s still alive and well, the business is strong. And in the early 2000s, things weren’t so great and things were slowing down. We were seeing a lot of our work go offshore. And so my grandfather and my dad had been kicking around this idea of Wall Control. And we actually built some prototypes for our own floor to have a nice solid metal pipe board system.

And when things slowed down, we had toolmakers that didn’t have work and, you know, trying to hold onto people as long as we can. Rather than lay them off, we tooled up to make this product line ourselves. We created the entity which is Wall Control, sought patents for the system and started, you know, putting the groundwork in to make a product to go to market with it. And then, not to get too long-winded, I came in in 2000 or 2000…yeah, 2008. And it was…it really wasn’t anything at the time because my dad and granddad both had, you know, irregular jobs doing tool & die, so this was my focus. My background is mechanical engineering. I worked for the Department of Defense before I came to Wall Control. And so, as an engineer, I was doing probably a mix of 50-50 tool & die/wall control.

And over the course of a year or two, it quickly became…you know, I was 100% Wall Control as the brand started to grow. And we’ve grown since then. We were…at the time we were in a…working out of the same building, sharing space. We’ve moved I think three times, three or four times, depending on how you count warehouses since then and now Wall Control is in its own 55,000 square foot facility completely independent from the tool & die shop. So kind of the history of me and where we started and where we’re at now.

Rick: Well, Richard, I really appreciate the way you honor your father and your grandfather with how Wall Control started and everything. But it really was when you came onboard and started running things and implementing different marketing and sales strategies and tactics is when Wall Control really took off, right? And tell us about that.

Richard: Yeah, I mean, it’s kind of a function of…you know, my granddad and my dad had…you know, they were tool & die designers, tool & die makers. So not that my background’s in marketing, but I just I could kind of see where that was lacking. And again, it’s no fault of their own, just not their specialty and kind of repackaging everything in a way that is appealing both to a consumer as well as a retail buyer was I think what I had a knack at and just, you know, it was kind of…I kind of found it…it was like a natural thing for me which was great. It worked out well and, you know, made Wall Control and me a really good fit. And so, just approaching things differently than what they had done.

Bless his heart, my dad would write handwritten letters and mail them to care of buyer at Home Depot, that kind thing and with explaining how great the product is. The thing I’ve learned is, you know, a good product is only about…I don’t know, it’s somewhere around 20% of the equation I think. The other 80% is the economics of it. And if you’re a buyer for a place, that’s pretty much what you care about. You’re not so concerned that it’s a good product. It needs to be a good product, but you kind of assume that if the economics of it bear itself out.

And so to approach it from that angle versus, “Look at how cool this is, look at all this fun stuff it’ll do.” It’s more like, “Look at this…you know, look at this opportunity here. Look at how you guys can grow your brand, we can grow our brand.” You know, you almost don’t even have to talk about the product. It’s just, you know, a widget to them really. And kind of taking that step back and making it not as personal like, “Look at this great product we came up with,” but really speaking their language is what I think helped, you know, get it off the ground when I came in the early days.

Rick: Well, the story is great and the growth curve that you guys have been on in the last, let’s say, 15 years is really amazing and impressive. What kind of, you know, year over year growth are you seeing in the last, say, two or three years?

Richard: We’re staying pretty consistent at about 20% year over year growth, which is…you know, as you start doing bigger numbers, that becomes more and more impressive. So we’ve had…you know, there’s been some years where we had massive growth, you know, to the tune of 40% and 50%. But again, as you grow and you get market saturation and you get in all these spaces, to expect that is just unrealistic. So our goal is we wanna be in that 10% to 20% range. And if we can do that, we’re happy.

And the other thing, too, is at the point we’re at, it’s really…it’s very dangerous to grow at a much greater rate than that because of how you can potentially overextend yourself from an overhead standpoint. So we like a good healthy 10% to 20% growth that’s manageable and, you know, our product and our service doesn’t suffer because we’re stretched too thin trying to do too much at once.

Rick: You gotta be careful with the growth because growth is expensive and you got a husband, your cash, no matter what size business you have.

Richard: Exactly. Yeah.

Rick: That’s right.

Richard: Yeah. We’re in that…you know, there are some pretty big investments we’re looking to make at the moment. And, you know, things had been kind of crazy the last few weeks for everybody, so that’s one whole curve ball we can talk about. But yeah, just trying to balance the when, and where, and why, and all that is definitely something to consider, but we tend to make it…we’re more of the…at this stage anyways, we’re more hesitant to make those big investments unless it’s an absolutely obvious thing that we need to be doing. And we have a few things that it’s gotten to that point. So we’ll be…you know, hopefully, this year settles down a little bit and then we can kind of get back on track as far as looking ahead at growth and where we need to spend our cash.

Rick: So, since you brought it up, let’s talk about that a little bit. Here we are, it’s March 25th and we’re in, you know, the second week of the Covid disaster, I’ll call it what it is. I think it is a disaster. And what are you seeing out there, just in the last couple of three weeks, with respect to sales and what really has been the impact to your business directly? And then, what do you see going forward when things kind of come back to normal?

Richard: Well, we’re fortunate that in the immediate, you know, here and now, we haven’t seen it negatively impact our sales. In fact, we’ve seen…from the Wall Control perspective, we’ve seen a pretty decent bump in the last week. And I think that’s a function of like right now people are at home. They still…you know, the work from home folks still have jobs and still have income. And our product is, you know, it’s for you to organize your home and your space, so people actually have time to tackle a bit of a DIY project. I mean, it’s super easy to install and use.

So we’ve seen, I mean, almost like Christmas time type business to consumer purchasing, which is pretty interesting. We have seen… As far as disruption goes, our biggest customer is Amazon as is a lot of people that sell online. And so, that’s our biggest disruption because last week Amazon announced, which completely understandably, that they were not taking in any non-essential supplies into their fulfillment centers so they could prioritize, you know, medical equipment and things like that. And so they’re purchasing from us on hold for the time being.

So we can still see the daily sales from inventory that they have on hand, and they have a good supply of our product, which is fortunate for us. So we can see that staying…that’s staying pretty even. They’re also having some supply issues. Like if you’re Prime, you can expect slower ship times. If you’re not Prime, it could be weeks before you get something. So they have their own internal issues, but because we’re so…because they’re such a big customer of ours, you know, their internal issues are also our issues. So on that side of it, you know, we see that, you know, coming back to normal in the coming weeks, hopefully. That’s the only area of concern for us in the here and now.

The future, that’s kinda hard. You know, I don’t know. You know, like I said, people still have their jobs, they’re working from home, but what happens when, you know, the Dominoes start falling and all those people…you know, in a month from now, is that gonna still be the case? And if they’re not, you know, our product is something you buy with discretionary income. If that starts to dry up, then what kind of situation are we in? So that’s kind of the here and now and then where, you know, the unknowns of what it’s gonna look like even just a month from now.

Rick: You know, it’s really interesting just knowing a little bit about your business just from having worked with you for a few years. In full disclosure to the audience, Richard is a client of mine at TeamLogic IT, and I guess it’s been roughly three years.

Richard: A very happy client.

Rick: Oh good. Thank you for that. And it’s been about three years or so that we’ve worked together, and I knew Amazon played a big part in what you did, but I just always assumed that Amazon was more the channel and that you direct ship, but you’re saying they’re actually a customer who buys and then resells?

Richard: Yeah, we have…so, Amazon, they have about really quite a few ways to sell on there, but really three main ones. One is what you were alluding to, it’s called fulfilled by merchant, so you would buy on Amazon. It would actually…you’d be buying a listing, but it would be buying from us and then we would fulfill that order directly. And we do do that to some extent, but that’s definitely not the bulk of it. The bulk of it is, Amazon, they send purchase orders for product and they buy it themselves and then they resell it for whatever price they wanna sell it at.

So the good news with that is we move a lot more volume, but we have a lot less control over our product because, technically, Amazon owns it and they’re doing with it whatever they wanna do. So, like in this instance, when they said, “We’re not sending purchase orders,” there’s nothing we can do about that. And then there’s kind of a middle ground, too, where you would send in your product, you would pay to send your product into Amazon, and then you pretty much sell it on consignment out of their fulfillment centers. And that way you get…it’s still Prime, but it’s sold by…it’s not sold by Amazon, so you could actually control, you know, the list price on the website and you have a little bit…or you have a lot more control over unit economics. And that moves…you know, that can be comparable to the sales velocity that you can get if Amazon’s buying it and selling it themselves.

So there’s also a lot of…how Amazon prioritizes that is all proprietary and they got their own algorithms that even they themselves don’t seem to know how they work when you’re talking to like a vendor manager. So, you know, I can’t help but think they prioritize their own inventory that they hold over inventory that isn’t costing them anything. But, you know, it’s just it’s kinda…it’s really like a product by product thing on which product does best in which fulfillment channel.

Rick: Very, very interesting. I’ve got…I wrote down some questions. I know we talked about some of this stuff prior to the show. One question I definitely wanna cover is what’s an aspect of your business that people tend to not think about that you’d like people to ask you about?

Richard: Yeah, so I guess I kind of mentioned a little bit when I was explaining the history of the business. So when people think pegboard, you know, they think garages, and tools, and, you know, the car guy kind of image comes to mind. And our products go in tons of applications. So, I mean, all the…we get pictures from customers of just crazy uses. We got one from the captain of a 100-foot mega luxury yacht with it in their engine compartment, storing all their things down there.

So, I guess, if people asked about or even looked on our website, we have multiple different, like, value kits that kind of get people started in certain areas like craft garden, obviously, there’s tools, kitchen, jewelry displays, closet organization. There’s, you know, all kinds of applications. So, it’s the unique ways it can be used, I guess, would be the thing that I don’t think people really think about and consider. But if you give it some thought or ask us about it, we can put you on some pretty cool applications.

Rick: And, you know, when you think about products manufacturing, you know, organization tools and stuff that’s a made through tool & die and cut and shipped and whatnot, just by default, I think the typical consumer thinks that that’s something that’s coming from Asia. But, in fact, your product’s 100% made here in the U.S., isn’t that right?

Richard: Correct. Yes. Yeah, they’re totally, you know, designed, engineered, made, stamped, everything is done here locally. So that’s… I should go back and say too, that’s one of the main reasons why Wall Control, if not the main reason why Wall Control exists is because in the early 2000s when we were seeing all these…our tools go offshore, we said we need something that’s our own product line that cannot leave our building. Because it tool & die, you don’t own any of the dies you make. Someone pays you to build them, you build them for them.

And then if they want you to run parts for them, then you can run parts for them. But if they call you and say, “Hey, we’re sending a truck tomorrow, we’re gonna pick up our tools and we’re gonna send them to Mexico,” there’s nothing you can do, they’re not yours. So this is one of those…you know, now we have, you know, dozens of dies that are property of Wall Control that we know will never leave our presence. That was really the driving factor for creating a product line that we owned.

Rick: Gotcha. And you mentioned the…you know, I wanna get into just a brief discussion about success story so that you can profile, you know, one or two. You mentioned the mega yacht, the big giant yacht and, you know, no one could…I mean, I would never think of that, right, as a fit for you. Is there any…and it doesn’t have to be a large scale thing, is there any success story that comes to mind where you really solved a major problem for someone and helped them out?

Richard: I would say…I wouldn’t say like an individual instance, but I would say we’ve had a lot of…we have a lot of things that we’re proud of, a lot of uses for our product that we know, you know, things it’s doing in the field that we just think are cool. So, for instance, SpaceX, NASA, the Navy, all these different places that we know use our product, you know, gives us pride to know we’re some small part of that. When you see a massive Falcon 9 rocket take off, you’re like, “We got Wall Control in there,” not on the rocket but in the shop that built the rocket. And it’s that little bit of it’s pretty cool.

You know, in the Navy we have, I mean, I would say probably thousands of panels on naval ships that have been purchased over the years. And, you know, that’s…I don’t know where they’re at. I mean, I’m sure it’s secretive. We’ve never seen pictures of it, but we just know, you know, we’re shipping thousands of panels to Puget Sound to go somewhere. You know, and they’re all tagged for these different you know, USS whatever. So, you know, they’re going on these awesome carriers and battleships, and so knowing that you were selected to solve that need is pretty cool for us.

Rick: That is really a great story. And thanks for sharing that.

Richard: Certainly.

Rick: Switching gears on here a little bit, wanted to give you a chance to be, I guess, I’d say introspective a little bit, but what do you like best about being a small business owner?

Richard: I think, well, kind of…you know, like the story we just talked about, those little things are pretty cool. Even from the tool & die side, we make a lot of parts that are on a lot of common things that people just don’t think about from John Deere riding lawnmower seats to, you know center columns in the old Ford F-250, just random weird stuff that we can look at and we can say, “Hey, either we built that or we built the tool that stamps those.” So that’s kind of a cool thing.

The other thing I really personally enjoy are the relationships and the, like, creative growth opportunity. So we have a really good brand ambassador program where we have a lot of great partners that use our product and it’s just cool. Those are very creative people and they can come up with some pretty cool collaborations that we can execute pretty quick because we’re small. We don’t have, like, a bunch of red tape and, you know, all these different marketing departments to have to approve things through. So being able to be versatile and, like, seizing really unique opportunities is something I enjoy and it’s something I get a lot of pleasure out of, like, trying to identify.

Rick: Well, I think we’re about to wrap up here, but I want you to, please, tell the audience what’s the best way to get in touch with you and or to learn more about Wall Control.

Richard: Yeah, I would definitely say the website wallcontrol.com, that would be the best place to go. And then you can email sales@wallcontrol.com. We have a bunch of contact us forms on our website, but definitely our website would be the resource to get you started.

Rick: Well, fantastic. Well, John, you wanna wrap us up?

John: Absolutely. I’m John Ray, Business RadioX. Rick, you knocked it out of the park, you with a great guest. Richard’s story is awesome. Great to have his story and great first show.

Richard: Thanks for having me. I also wanna say, you know, just as a customer, we appreciate your services, Rick. So, you know, if there’s people listening that are in need of any IT solution, I would definitely reach out to Rick. We started with, I think, like one little…I don’t even remember what we started with, some little thing we needed outsourced or serviced. And then over the years, we’ve just kept adding on to our product package because, you know, as we have needs in the space, you know, we’re not IT experts, so we need to let, you know, the pros handle that and it’s been a really good fit.

Rick: Well, thanks, Richard. We are most grateful for you guys as a client as well, and I appreciate those kind words.

Richard: Certainly.

Rick: So, John, can you wrap us up?

John: Awesome. Well, folks, thanks for being with us with the debut edition of IT Help Atlanta with Rick Higgins.

Tagged With: IT Help Atlanta, metal pegboard, pegboard, pegboard organizers, Richard Grove, Rick Higgins, TeamLogic IT, Wall Control, wall mounted storage

To Your Health With Dr. Jim Morrow: Episode 29, Coronavirus Update and Human Viral Infections

March 26, 2020 by John Ray

North Fulton Studio
North Fulton Studio
To Your Health With Dr. Jim Morrow: Episode 29, Coronavirus Update and Human Viral Infections
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Dr. Jim Morrow

To Your Health With Dr. Jim Morrow: Episode 29:  Coronavirus Update and Human Viral Infections

Beyond the coronavirus, a number of human viral infections affect our health. Dr Jim Morrow discusses these viruses in this episode of “To Your Health.” In addition, he offers an update on the coronavirus pandemic and discusses the new telemedicine option now available at Morrow Family Medicine. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Dr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

Dr. Morrow’s Show Notes

Coronavirus Tips

  • Spend time washing your hands.
    • Take twenty seconds out of your day,
      • several times a day and wash them thoroughly with soap and water.
      • When this is not available, use a hand sanitizer that is more than 60 percent alcohol.
      • The novel coronavirus is very susceptible to that concentration of alcohol.
    • Do not touch your face, including eyes, nose and mouth if you can avoid it.
      • This is the main entryway for this virus to get into your system.
    • If you are sick, stay home.
      • If you feel you need to go to the doctor,
        • please call them first so that they can be prepared for you.
        • Do a telemedicine visit
      • When you do cough or sneeze, cover your mouth and nose or sneeze into the crook of your elbow.
        • When you use a tissue, use it once then throw it away.
        • Then, refer back to number 1 and WASH your hands!
      • Wipe down surfaces that are frequently touched and use a disinfectant wipe to do so.
        • Then, that’s right, throw it away and WASH your hands.
      • If you know people who are sick, avoid them.
        • If they are loved ones and need your help, frequently WASH your hands and wipe down surfaces.
        • Try to stay at least six feet away from anyone right now.
      • With schools and colleges out right now, stay at home.
        • Do not substitute a bar or restaurant for a class.
      • Masks are made for people who are sick.
        • They do very little to keep people from getting sick.
        • The exception is the fancy mask that healthcare providers wear when they deal with infected people.
      • Visit cdc.gov often and follow their advice.
      • Get a flu shot.
        • Influenza A is still around and active, so avoid that.
        • And, when the coronavirus vaccine is available next year, for heaven’s sake, GET IT!
      • Treatments:
        • Hydroxychloroquine has potential
          • Used for malaria, has some antiviral activity
          • For hospitalized patients
          • Remdesivir
            • Did not work well for Ebola,
            • Compassionate use studies show some effect
          • Tosalusamab: immune modulator, but being used for severely ill people
        • If infected, most will resolve spontaneously.
          • Some will start to improve then relapse due to inflammatory reaction in the lungs
          • These people will likely need to be hospitalized
          • Vaccines
            • Will be at least a year

 

Human Viral Infections

  • Since the first antiviral drug, idoxuridine, was approved in 1963,
    • 90 antiviral drugs categorized into 13 functional groups have been formally approved for the treatment of the following 9 human infectious diseases:
      • HIV infections
      • Hepatitis B virus (HBV) infections
      • Hepatitis C virus (HCV) infections
      • Herpesvirus infections
      • Influenza virus infections
      • Human cytomegalovirus infections
      • Varicella-zoster virus infections
      • Respiratory syncytial virus infections
      • External anogenital warts caused by human papillomavirus infections

Introduction

 

  • Over the course of human civilization, viral infections have caused millions of human casualties worldwide,
    • Driving the development of antiviral drugs in a pressing need
    • A new era of antiviral drug development has begun since the first antiviral drug, idoxuridine, was approved in June 1963
    • Since then, many antiviral drugs have been developed for clinical use to treat millions of human beings worldwide.
      • Between June 1963 and April 2016, 90 drugs were formally approved to treat 9 human infectious diseases
    • As of April 2016, antiviral drugs have been approved to treat 9 human infectious diseases albeit more than 200 human viruses have been discovered.

Overview of Nine Human Viruses

  • Herpes Simplex Virus
    • Discovered before 1900
    • HSV can be classified into two types:
      • HSV-1 and
      • HSV-2.
      • The former leads to the majority of cases of oral herpes infections that cause skin lesions and cold sores.
      • The latter is mainly responsible for genital herpes infections that cause pain during urination and blistering sores.
      • In the absence of any animal reservoir, HSV circulates exclusively in human populations
      • HSV-1 transmissions are mediated by direct exposure to contaminated aerosols or droplets, such as oral-to-oral and skin-to-skin contacts.
      • HSV-2 is transmitted mainly by direct exposure to genital skin or fluids of HSV-infected patients.
      • During viral infections, the incubation period of HSV-1 or HSV-2 is ∼4 days
      • HSV-1 usually causes pneumonia, keratitis, encephalitis, or orofacial blisters, while HSV-2 typically causes meningitis or genital lesions
      • According to the WHO global health survey, in 2012,
        • 140 million and 417 million people between 15 and 49 years of age lived with HSV-1 and HSV-2, respectively.
      • If you think you have herpes, see your doctor as soon as possible.
        • It is easier to diagnose when there are sores.
        • You can start treatment sooner and perhaps have less pain with the infection.
        • There is no cure for herpes. But medicines can help.
          • Medicines such as acyclovir and valacyclovir fight the herpes virus.
            • They can speed up healing and lessen the pain of herpes for many people.
            • They can be used to treat a primary outbreak or a recurrent one.
          • If the medicines are being used to treat a repeat outbreak,
            • they should be started as soon as you feel any tingling, burning, or itching.
            • They can also be taken every day to prevent recurrences.
            • Acyclovir also comes in a cream to put on sores during the primary stage or during recurrences.

 

  • Varicella-Zoster Virus
    • Isolated in tissue culture for the first time in 1953
    • In the absence of any animal reservoir, VZV circulates exclusively in human populations
    • VZV is transmitted mostly by respiratory routes, such as by direct contact with respiratory tract secretions (e.g., aerosols and droplets) or lesions.
    • VZV infections, whose incubation period is ∼10 to 21 days are known to cause chickenpox as well as a painful skin rash called shingles or herpes zoster
    • Many clinical complications of herpes zoster in immunocompetent humans have been reported, including pneumonia, cellulitis, neuralgia, encephalitis, myelitis, cranial nerve palsies, or peripheral nerve palsies
    • It has been estimated that 30% of humans have been infected with herpes zoster over their lifetime and the seroprevalence of immunoglobulin G (IgG) antibody to varicella-zoster virus is >86% in children and adults
    • In the United States, VZV infections give rise to 1 million cases or more each year
  • Shingles is often treated with an antiviral medicine.
    • These medicines can reduce the severity and duration of your symptoms.
    • Acyclovir, famciclovir, or valacyclovir are commonly prescribed.
      • Your doctor will decide whether one of these medicines is right for you.
      • These medicines work better if you start taking them in the first 3 days after you get the rash.
    • Your doctor might also have you take a steroid medicine to reduce your pain and swelling.
    • This medicine along with the antiviral medicines may reduce your risk of developing postherpetic neuralgia.

 

  • Human Immunodeficiency Virus
    • Discovered in 1983 HIV, is the causative agent of AIDS
    • HIV strains can be classified into two types (HIV-1 and HIV-2),
    • A high level of genetic variation has been observed in the HIV genome, making HIV one of the fastest-evolving organisms
    • Regarding the origin of HIV, it can be traced to West Central Africa in the late 19th or the early 20th century, when the butchering and consumption of primate bushmeat were widely practiced
    • Due to multiple zoonotic transfers, HIV is known to be transmitted from
      • Chimpanzees or gorillas to humans
    • As a blood-borne virus, HIV is spread mainly through HIV-contaminated blood or body fluids;
      • thereby, patients can become infected with HIV by
        • sexual contact,
        • needle sharing,
        • blood transfusions, or
        • maternal transmissions.
      • During chronic infection, the incubation period of HIV can be 8 to 11 years.
        • Many clinical complications have been reported:
        • lymphoma, psychiatric disorders, gingivitis, cardiovascular disease, lung cancer, kidney disease, osteoporosis, and dental or salivary gland diseases
        • In the past 3 decades, HIV has caused a great burden to global wealth and health.
        • According to the WHO global health survey, ∼9 million people were infected with HIV, causing 1.2 million deaths a year
      • While originally lethal in 100 percent of cases, patients all over the world now live healthy lives while infected with HIV.

 

  • Hepatitis C Virus
    • Discovered in 1989
    • Regarding the origin of HCV,
      • it remains a mystery,
      • but nonhuman primates (apes and monkeys) and mammals (e.g., horses and dogs) might have been potential zoonotic reservoirs
      • As a blood-borne virus, HCV is transmitted mainly by
        • sexual contact,
        • needle sharing,
        • blood transfusions, or
        • maternal transmissions.
        • During acute infection, the incubation period of HCV is ∼7 weeks (range, 4 to 20 weeks)
        • Many clinical complications have been observed,
          • including liver cirrhosis,
          • liver failure,
          • portal hypertension, or
          • hepatocellular carcinoma
          • According to the WHO global health survey, HCV causes 500,000 deaths every year, and 130 million to 150 million people were living with HCV in 2014.
        • Treatment now exists and although expensive, is well covered and very effective.

 Influenza Virus

    • Human influenza viruses caused the first recognizable influenza pandemic in the summer of 1510
      • and they were isolated for the first time in 1933
      • Influenza A viruses that cause human epidemics and pandemics
        • (e.g., Spanish flu in 1918,
        • Asian flu in 1957, and
        • Hong Kong flu in 1968)
      • Influenza B viruses
      • Influenza C viruses cause neither epidemics nor pandemics, because they usually infect humans with mild illnesses.
      • Influenza viruses have been discovered in a broad spectrum of animal reservoirs
      • Influenza A viruses can be transmitted from animal reservoirs such as
        • birds
        • pigs or
        • seals to humans
        • Using respiratory routes, influenza viruses spread mostly through direct contact with contaminated aerosols or droplets.
        • During influenza infection, the typical incubation period is ∼1 to 4 days (average, 2 days),
          • and many clinical complications (e.g., pneumonia, bronchitis, dehydration, encephalitis, sinusitis, and ear infections) have been reported
          • According to the WHO global health survey, influenza viruses cause 250,000 to 500,000 deaths every year, and 3 million to 5 million cases of severe illnesses were reported in 2014.
        • Treatment is effective and a few choices as well.

Tagged With: coronavirus, Dr. Jim Morrow, flu, flu virus, Hepatitis B, Hepatitis C Virus, Herpes, herpes simplex virus, HIV, HIV/AIDS, Human Immunodeficiency Virus, influenza virus, Morrow Family Medicine, pandemic, shingles, shingles vaccine

Decision Vision Episode 57, How Do I Secure Data for Work at Home Employees? – An Interview with Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors

March 26, 2020 by John Ray

How Do I Secure Data for Work at Home Employees?
Decision Vision
Decision Vision Episode 57, How Do I Secure Data for Work at Home Employees? - An Interview with Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors
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How Do I Secure Data for Work at Home Employees?

Decision Vision Episode 57, How Do I Secure Data for Work at Home Employees? – An Interview with Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors

Millions of employees are now working at home because of coronavirus-related “shelter in place” directives, creating a data security problem for many employers. Justin Daniels, Baker Donelson, and Jodi Daniels, Red Clover Advisors, address this problem in the latest edition of “Decision Vision.” This series is hosted by Mike Blake and presented by Brady Ware & Company.

Justin Daniels, Baker Donelson

how do i secure data for work at home employees
Justin Daniels

Justin Daniels, Baker Donelson, provides corporate advice to growth-oriented and middle market domestic and international businesses. He is also a cybersecurity thought leader who believes cybersecurity is a strategic business enterprise risk.

His corporate practice consists of representing businesses and business owners in all aspects of their growth cycle, from structuring new ventures, raising capital and advising on acquisitions and divestitures to reviewing and negotiating key vendor, franchise, employment and customer contracts.

Justin specifically advises on cyber business and legal issues that impact every aspect of a company from mergers and acquisitions, investment capital transactions and related due diligence matters, vendor and customer contracts and cyber insurance. He runs tabletop exercises to help companies practice and identity opportunities to improve their cyber incident response plan. He also has a strong background in blockchain technology as he represents one of the largest cryptocurrency mining facilities in the country. He has particular experience in helping clients navigate how the blockchain might apply to a specific use case and the potential business and legal issues arising from it.

Justin has taken a leadership role in Georgia’s cybersecurity industry. In 2017, he founded and led the inaugural Atlanta Cyber Week, where multiple organizations held 11 events that attracted more than 1,000 attendees. Atlanta Cyber Week created business opportunities between growth cyber companies and Atlanta’s middle market and Fortune 1,000 customer base while also burnishing the reputation of Atlanta’s regional cybersecurity ecosystem. At the end of Atlanta Cyber Week 2017, he gave a Ted Talk entitled “Why You Hold the Key to Cybersecurity.” In March 2015, he traveled with Atlanta Mayor Kasim Reed and a 36-member delegation on a Georgia cybersecurity mission to the state of Israel to promote the Atlanta regional cybersecurity ecosystem. He has also given presentations about Atlanta’s cybersecurity ecosystem and U.S. privacy laws as part of his travels to London and Manchester surrounding the InfoSec cybersecurity conference in 2016 and 2017.

You can connect with Justin on LinkedIn, or email him directly.

Jodi Daniels, Red Clover Advisors

how do I secure data for work at home employees
Jodi Daniels

Jodi Daniels is the Founder and CEO of Red Clover Advisors. She is a Certified Informational Privacy Professional (CIPP/US) with more than 20 years of experience helping a range of businesses from solopreneurs to multi-national companies in privacy, marketing, strategy, and finance roles. During her corporate career, she proved a valuable asset to companies like Deloitte, The Home Depot, Cox Enterprises, Bank of America where she most recently served as the privacy partner for Digital Banking and Digital Marketing. Ms. Daniels started her privacy career by creating the comprehensive privacy program at Cox Automotive. She launched an online advertising network for Autotrader and Kelley Blue Book.

Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR, CCPA, and US privacy law compliance, and establish a secure online data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it down into measurable steps using plain language her clients can relate to. She passionately supports the idea that privacy is more than just compliance and concern over fines. It’s a human right we all deserve. She has made it her mission to help businesses build trust and transparency with this core value at its foundation.

Jodi holds a Masters of Business Administration and a Bachelor of Business Administration with a concentration in Accounting from Emory University’s Goizueta Business School. She lives in Atlanta, GA with her husband, two little girls, and a big fluffy dog named Basil.

You can connect with Jodi on LinkedIn, or email her directly.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Mike Blake: [00:00:00] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the processes of decision making on a different topic from a business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:19] My name is Mike Blake, and I’m your host for today’s program. I’m a Director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta per social distancing protocols. If you like this podcast, please subscribe to your favorite podcast aggregator and please consider leaving or review the podcast as well.

Mike Blake: [00:00:44] This is a first in a sub-series of topics regarding how to address the coronavirus crisis. And I think we’re gonna have a few of these podcasts that we’re going to record before everything is said and done. But this is our initial attempt at this, and we’ll see how it goes. But I think that it should go pretty well. And specifically, we’re going to talk about data security.

Mike Blake: [00:01:07] Now, in episode 15, we had Charles Hoff come on to talk generally about data security practices and procedures. But now, we are faced with an unprecedented data security challenge. We’ve all been basically told to take our balls, and go home, and don’t come back until somebody else gives us the all clear. Now, for a lot of us, like myself, this is a good thing. It means that we don’t have to not be working at all. We can work from home, but it does present some novel challenges that, frankly, I don’t think a lot of us ever thought we would ever wind up having to face – certainly not on the scale. And as we always do for our podcasts, I bring in the best experts that I can find for this because I don’t know anything about this. All I know is to ask a few questions and we’ll let the experts talk.

Mike Blake: [00:01:59] So, joining us today are Justin and Jodi Daniels. Justin is a partner with Baker Donelson, which is the 64th largest firm in the US, giving their clients access to a team of more than 700 attorneys and public policy advisors, representing more than 30 practice areas, all seamlessly connected across 21 offices to serve virtually any legal and policy needs. Baker Donelson provides their clients a global network of global counsel and other professionals and to help their clients take advantage of global opportunities in more than 90 countries spanning six continents.

Mike Blake: [00:02:30] Justin’s corporate practice consists of representing middle-market and emerging growth businesses and business owners in all aspects of their growth cycle from structuring new ventures, raising capital, and advising on acquisitions and divestitures, to reviewing and negotiating key vendor franchise employment and customer contracts. Justin specifically advises businesses on cyber business and legal issues that pertain to mergers and acquisitions, investment capital transactions, and related due diligence matters, vendor customer contracts, information security plans, and cyber insurance. His representation of one of the largest crypto mining facilities in the country has provided him with a strong background in blockchain technology. This experience has been especially relevant in helping clients navigate how the blockchain might apply to a specific use case and the potential business and legal issues arising from it. He is also co-founder of Baker Donelson’s Cybersecurity Accelerator.

Mike Blake: [00:03:22] Jodi Daniels as founder and CEO of Red Clover Advisors. Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR, CCPA, and US privacy law compliance -if you want to know what those are, again, go back and listen to Episode 15 – and establish a secure online data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it down into measurable steps using plain language her clients can relate to. She passionately supports the idea that privacy is more than just compliance and concern over fines, it’s a human right we all deserve. She’s made it her mission to help businesses build trust and transparency with this core value at its foundation.

Mike Blake: [00:04:05] Jodi is a certified informational privacy professional with more than 20 years of experience, helping a range of businesses from solopreneurs to multinational companies in privacy, marketing, strategy and finance roles. During her corporate career, she proved a valuable asset to companies like Deloitte, the Home Depot, Cox Enterprises, Bank of America, where she most recently served as a privacy partner for digital banking and digital marketing. Ms. Daniels studied her privacy career by training at the Comprehensive Privacy Program with Cox Automotive. She launched an online advertising network for Auto Trader and Bluebook, Justin and Jodi Daniels, welcome to the program.

Jodi Daniels: [00:04:43] Hi. I’m glad to be here.

Mike Blake: [00:04:45] So, with all that said, you guys know a thing or two, you know a thing or two about security. Before we get started, I just kind of want to dive in to kind of a high level. When everything started hitting the fan about two weeks ago, what were your first thoughts in terms of how this is going to impact and really just sort of change the game in terms of business, privacy, and data security?

Justin Daniels: [00:05:14] So, thanks, Mike. Let me take that one. So, the biggest thing that we identified is pretty much overnight, companies, as you said, told their workforce, “Take your ball, and go home, and work remotely.” So, now, when you take a whole lot of companies who may not have had a significant part of their workforce work remotely and introduce them into this whole new concept of working remotely, a lot of the security challenges that companies were struggling to deal with, just in the workplace, now take on an added focus now that you’ve got all these people who are unfamiliar working at home, who now have to go and work at home and connect remotely to the company server, and all of the potential mischief and mayhem that can present for our trusty cyber criminals who are always out there.

Mike Blake: [00:06:10] So, let me ask this. I’m already going off the script, but I know you can handle it. Do you think as soon as this started happening, cyber criminals around the world, and crime syndicates, and so forth, and even state-sponsored are sort of rubbing their hands in anticipation because of the vulnerabilities here?

Justin Daniels: [00:06:27] I have three words for you. They think of this as target-rich environment. Absolutely, because any kind of dislocation like that, just like you’re advising your clients to think strategically about new ways to do business, a pandemic like this for a cyber-criminals says, “Wow, look at all this dislocation and people working remotely, this is just a great opportunity to commit different and varied types of crimes.” And as we get into this, I’ll share with you some of the things that we’re already seeing, which are cyber threats that are very specific to coronavirus when it comes to phishing and other kinds of things, but absolutely.

Mike Blake: [00:07:08] So, now, everybody has gone home. And for, at least, in many cases, they’re working on their personal device in some respect. And they may have been before, but certainly more of them are now. What sort of issues does using your personal device to telework present?

Jodi Daniels: [00:07:25] Sure. And so, you have the teleworking piece, but you also have, a lot of people like us, you have children doing distance learning and virtual learning. And so, it’s very similar scenarios. But you have probably no VPN, maybe the home Wi-Fi doesn’t have a password, or the password is password, or my pet’s name, something very simple that’s really easy to crack. So, if I don’t have a good password or no password, that’s sort of the first line of defense on the Wi-Fi or router. And then, I might not have a VPN, a virtual private network. That’s often been sort of saved for some of the more sophisticated or bigger companies. And again,  just an aside, if I was a company and sent everyone home because that’s what we needed to do, I didn’t think about a VPN and how I set that up.

Jodi Daniels: [00:08:15] A lot of people who are now potentially exposing company data fairly easily, the Wi-Fi might be one kind of wall that’s a bad actor has to make it through. A VPN would be a second wall that they’d have to make it through. You also have company information now on a personal device, which presents two interesting things. You have the security challenge. You actually also have a privacy challenge because the privacy laws haven’t gone away. And now, you’ve just exposed further where that personal information is. And you have others in the home who might be seeing it. And maybe someone comes along and, oops, accidentally sends that email that you had and draft that had all this information on it or shared information that they didn’t anticipate doing or a variety of things kind of like that.

Mike Blake: [00:09:10] So, you talk about the Wi-Fi piece. And I wanted to divert into that because I think that’s really important. When I think of Wi-Fi security, I think of going on airport Wi-Fi, Starbucks, whatever. Obviously, a vulnerability. And as you mentioned, that’s a target rich environment because if I’m a hacker, I know there’s 20 people in there that are using them, that are using Wi-Fi. Chances are there’s one computer in there, at least, that’s not secured properly. In a residential environment, what is the crime case there? Have you heard of criminals literally just like is parking outside somebody’s home, or a group of homes, or maybe a multi residential property, and just scanning for open networks and seeing if they can hack in?

Jodi Daniels: [00:09:58] Yeah. Well, if you actually think back to some of the stories you’ve seen on the children’s baby monitors that had Wi-Fi on them and how people were able to hack in. And sort of a nanny cam, people would call. The same idea is true. Those are on Wi-Fi networks. So, you have a couple different things. You have people from around the world who can break into those Wi-Fi networks that don’t necessarily … You know, there’s backdoors into all of this. Certainly, people could park outside my house. My neighbors can break in. We all don’t exactly know who our neighbors are all the time. So, you’re certainly exposing yourself. And the way the digital system works, I don’t necessarily have to be in range to be able to still break in, just like with those nanny cams years ago or ring devices. We’ve seen the developers of certain different Wi-Fi-enabled devices be able to break in and see whatever they want to see on those exposed devices.

Mike Blake: [00:10:53] So, are there any new threats that are being posed by mass teleworking, or do kind of the distribution or the composition of the threats change? Well, I guess what is the threat? How does the threat landscape change now that we’re in this mass remote working environment?

Justin Daniels: [00:11:14] So, Mike, I think the way that it changes is the type of phishing scams that you had before where they try to get to you through work, they’re now going to try to get to you as a remote worker. And let me break this down for you a little bit. So, you’re going to start to get emails that are very specific to coronavirus. And someone shared with me one that said, “Hey, this is from the CDC.com,” or I’m sorry, .gov.org. And the fact that they added on the “.org,” that’s what made it a phishing type of e-mail. So, now think about instead of phishing people at work, you’re now going to phish people at home, and they’d be distracted because they have kids, or trying to get work done, they have a million things on their mind.

Justin Daniels: [00:11:56] Well, let me take a step further for you. And it’s a concept called Identity Access Management. And what that really is, is have companies – because they so quickly get their remote workforce working remotely – did they really think about, “Well, how do I have to limit the access of my employees?” Like, for example, with what you do, Mike, it might be that your company says, ‘You know what? Mike gets access to the network, but there’s probably no reason for him to get access to invoicing or cash management,” because that’s not really your role. But I think what you’re going to find with a lot of these other companies who are just quickly trying to get their employees working remotely, they didn’t think about how to limit the employees’ access to the company network.

Justin Daniels: [00:12:43] So, now, if I phish remotely on someone, not only may I get through their e-mail, I may get access to the entire company network because the company didn’t think through, “Well, maybe I need to limit their access.” And now, they can get to the invoicing, they can get the wiring, they can get this sensitive company IP. So, it’s really a cascading effect because it’s not just the remote working, it’s how did you setup identity access management? How are you putting in layers of defense to help your people who are working remotely? Because just the phish e-mail is just the first step in getting access to a network that they may not have limited appropriately for the different workers because you put several thousand people working remotely, a lot of companies may not have thought about this.

Mike Blake: [00:13:29] I think that’s a really interesting point that you bring up. So, I want to drill back into that. So much of cyber security still relies on the focus of the individual user. And that distraction I face, I have a nine year old that we’re homeschooling now. My wife has her own business. Our situation is not that dissimilar to yours. And it’s different. Even though I work from home a lot, it’s still different. And I have to change my work hours and so forth to make sure I can concentrate. But all it does, and because the nature of cyber threats, all it does is, it takes one wrong clicked email when you’re not 100% focused, and the whole house of cards can come down, right?

Justin Daniels: [00:13:29] That’s it. That’s it.

Mike Blake: [00:14:17] And so, I think a key bullet point, if you’re a remote worker and you’re listening to this podcast or if you’re a manager, one of the things to think about, aside from policies, and software, and hardware – and we will get into that – is also just maintaining concentration and focus because not only are we in a target rich environment but, realistically, for a lot of people, we’re in an environment that encourages mistakes. Sorry. Go ahead.

Jodi Daniels: [00:14:49] I just want to add. I think this environment, also, it’s emotionally charged. People are tired. They’re stressed. We’re all at home hoping we don’t get this disease. We might know others who do. And there’ll also be a fair amount of personal information that might come through our personal emails like, “Please donate to this cause here,” or like the one that Justin just said, “Let’s get more information on the virus here.” And so, when your defenses are down because you’re tired, and you’re trying to do 14 things at the same time, there’s going to be a multitude of different ways of how these actors are going to try and get at you.

Mike Blake: [00:15:33] So, let’s start at the heart of this from the infrastructure-wise. I think we’ll kind of start there and work our way out. Employees are now going to be accessing their servers remotely through the internet, through their home access. It maybe cable. It maybe fibr for some case. It maybe through their mobile device. How does that change the security equation? And how should companies be reacting or addressing that to minimize the security exposure at the infrastructure level?

Justin Daniels: [00:16:09] So, Mike, let’s talk about that. So, when you log on to your network with your business, I suspect you may have something, as Jodi alluded to, what’s called a virtual private network. So, let’s talk a little bit in general business terms  what that is. So, that is software that you can put on your computer that creates a secure link between you and your company network using your home internet. But here’s the thing with VPN that’s interesting, is IT infrastructure wasn’t built so that everybody would be connecting via virtual private network.

Justin Daniels: [00:16:54] So, one of the things that companies may face is, one, they may not have sufficient licenses to put everyone on a VPN. But second, and probably just as important, is their network may not have the capacities to sustain the load of almost all of your workforce being remote. So, you may need to put in policies and procedures that say only certain employees have access during certain times because if everybody goes at the same time and is using it at the same time, you’re likely to have a disruption to your network or worse, it could go down. And then, you compound the problem.

Justin Daniels: [00:17:30] So, that’s just from an IT perspective, in addition to the security, because security is part and parcel of how do I keep stuff running because if it’s not secure, and we have a breach, then things don’t really run. But in general, how are you thinking about your IT infrastructure? And I think a lot of people did this because they had to get it done to keep working without thinking through, we’re gonna do this for an indefinite period of time. How do I make sure my IT infrastructure has the capacity to take care of all these people and also do it in a reasonably secure fashion?

Mike Blake: [00:18:05] So, you bring up virtual private network. I want to touch on that too because some people may have virtual private networks already, they may have purchased one because they’re concerned about the abolition of net neutrality. Some people have them because they want to be able to access Star Trek Discovery on Netflix. So, they spoof it into thinking they’re an international subscriber. So, it has been a consumer use case for VPN. Is that the same thing? And if I already have a VPN, does that mean that I’m using that to access those corporate documents or are we talking about two different animals?

Jodi Daniels: [00:18:45] I don’t know that it’s necessarily different. I think if you’re going to use any software on your personal computer to access the company network, your company and their IT professionals should be involved in that because I think one of the things you and I talked about was, should you use your own devices? And I think the answer to that is my company issued me a computer, but that may not be a realistic choice under this time pressure for everyone. So, my answer to you is you might be able to do it, but it’s not something where a company should said, “Hey, Mike, go off in whatever VPN you might have. Just go and use it.” It needs to be more of a concerted, “we’ve engaged with professionals and this is the type of VPN we want you to use. We’re going to give it to you because even though you’re letting employees have their own access, you want to have some level of control.”

Justin Daniels: [00:19:35] And we haven’t even talked about our iPhones. And that’s a whole nother area. And remember, a VPN just deals with the connection from you connecting to your server. It doesn’t really deal with any PII or other sensitive information that may now reside on your phone or your computer, and how that might impact the ransomware attack.

Mike Blake: [00:19:56] Yeah. And we’re definitely going to get to that. So, we’re kind of moving from that access in on out. The licensing issue you bring up is interesting. We phased out at the firm that I used to work for, when we had the Snowmageddon back, I want to say 2014, I think that sort of was. And of course, we’re all home. Once we finally got home, we’re home for about three days while the ice melted. And a lot of us couldn’t get on because we didn’t have enough licenses. We had to start rationing license. Then, we scrambled. But we never foresaw a scenario where 300 people, all of a sudden, would need remote access. And ironically, I think that’s actually made a lot of Atlanta companies better prepared for this, because we had sort of a dress rehearsal back and forth team to do just that.

Mike Blake: [00:20:52] Let me ask this. I know this is an area that you deal with a lot. So, I think your answer is going to be great. And that is, what are the cyber liability policy implications of moving to this mass remote working? When insurers wrote that policy, they thought there’s only a certain amount of remote and a certain amount of onsite. Now, that whole thing’s been disrupted. Are people’s policies being blown up if there is a breach? Are companies still covered?

Justin Daniels: [00:21:23] So, I think the answer to that question, Mike, is you really have to look at your individual policy, because if I’ve learned anything when I’ve been involved in the cyber insurance game is that there is no uniform policy out there like you have with commercial general liability or some of the other more well established type of policies. And so, I think what you’re going to have to do is take a look at the exclusions in your policy because it’s one of the hardest contracts that I have to read. And I hesitate to give you an answer that’s definitive because it’s really policy-dependent.

Justin Daniels: [00:21:58] But what I will say is companies should really be looking at whether or not they have specific, they call it social engineered emails in their coverage because a lot of companies may not realize that they’re not covered for the kinds of increase in what I expect of phishing scams to be, and they may want to look at their insurance and say, “Well, how am I covered for this?” because you probably know this, we’re in kind of the season where insurance is being renewed. And so, this is now a great time to bring up the issue of, “Hey, what is my coverage for socially engineered emails? And what is covered? What isn’t covered? Can I increase my defenses, so that I can get bigger coverage? What is excluded now that I’m more of a remote workforce?

Justin Daniels: [00:22:48] These are questions that should be brought up now because I know we are now in the season for people getting renewals on their insurance, and premiums might be changing on that kind of stuff. But now is the time to be asking those questions to the insurers because you know what, when you talked about Snowmageddon, you bring up a larger point. A lot of companies who really don’t have or never practice their business continuity plan, they’re now having to build it in flight.

Justin Daniels: [00:23:16] And so, an additional challenge is this teleworking issue is a big one. I think we’re going to see a rise in cyber breaches, but they’re going to have to figure that along with furloughing employees. What if my employee, do I have to test them for the COVID? If they test positive, what do I do? So, now, you’ve got this teleworking issue sitting alongside all those other issues as a business. And it’s a capacity issue. How many of these issues can you deal with in mid-flight if you don’t have a plan and you’ve never practiced it? And that’s why I think you’re going to see such a rise in breaches because people are going to discount this one for some of these more immediate ones until this one becomes a huge problem.

Mike Blake: [00:23:57] Yeah, I think a key bullet point. And I appreciate you can’t answer this blanket. I mean, you sound like you have command of everybody’s insurance policy.

Justin Daniels: [00:24:06] Yeah.

Mike Blake: [00:24:06] But it does sound like it is definitely worth your while at a minimum to pull your policy out and see how this changing environment may alter the coverage. So, let’s move then sort of away from the infrastructure then to the individual device access. We’ll get to mobile in a second but I want to ask a question about computers first because I think they’re slightly different. And my question is this, I guess, broadly, what would best practices be for companies in terms of monitoring, policing, developing  standards, I guess, around the actual hardware that employees are using to telework?

Jodi Daniels: [00:24:59] Well so, I think that starts with a few different things. There’s certainly software that companies can use to manage and monitor what’s happening. There’s data loss prevention software, there’s monitoring software, there’s VPN monitoring software, there’s noodles of software to actually manage the ins and outs of data on a network. At the same time, you really have to have some policies in place that inform the employee what is actually being monitored. And that’s really important depending on the country you’re in. So, if you’re outside the US, there’s some stricter policies in place, especially if you’re in GDP, what you can and can’t be monitoring, and what you have to disclose to me. If I’m here in the United States, there are still some issues. So, you kind of need to factor in the HR component combined with an information security policy.

Jodi Daniels: [00:25:56] So, while there’s an IT team who can identify the right software depending on the type of information and the number of employees to be able to monitor and determine where is traffic coming in and out of, what’s being downloaded, there’s capabilities to restrict what’s being downloaded, or shared, or forwarded. There’s a lot that you can do. And again, it’s very dependent on the company and the type of data. You do have to factor in the human element and the notice requirements, so that employees understand what is happening to them, to not have it be such a huge surprise.

Mike Blake: [00:26:37] Now, the question I think that follows from that naturally is, where’s that software going to reside? Of course, many people, not everybody, but many people do own their own computers. And so, they could use that to access whatever it is they need access or do. Is that the right answer is BYOD? And now, WYOD, just work on your own device. Is that presenting additional challenges? And if so, maybe, should a company consider them, at least, giving employees the option to use company issued equipment, so that maybe the company has more power over this, or maybe I’m barking up the wrong tree? Is that a way to think about this?

Jodi Daniels: [00:27:31] I think it’s a great question. So, BYOD, WWOD, pick your flavor of acronym, they all do present big issues. And again, a policy piece is something I’ve helped a number of companies on, which is, what is the policy? Because it does make it a little bit harder if I have my own device, depending on the tools that I’m using, you may or may not be able to see what I’m doing on that device. So, in some policies, the company has the right to take a look at it at any time. I have the right to be able to wipe it at any time. And I know we’re gonna get into mobile, but that’s really quite similar for mobile because a lot of times, I’m putting my company email on mobile, I might access my apps on mobile. It’s really very similar of what power does the company have to be able to come in and kind of audit, if you will, be able to test and control when it needs to, and it reserves the right to be able to do so.

Jodi Daniels: [00:28:29] At the same time, because there’s so much in the cloud these days, if I’m using Google Docs or I’m using Exchange, there are still some monitoring tools that can be connected to those cloud servers. So, let’s say I’m sending an email, and I’m trying to forward it to a personal email, there is some capabilities to be able to limit that. You can put in certain … you can’t forward it to G-mails, and Yahoo!’s, and things like that. I’ve seen companies do that. So, it’s a little bit dependent on the type of software I’m using, but it is definitely still possible.

Mike Blake: [00:29:06] So, let me bring up a specific case that I think if I were in a decision making capacity – I guess I semi am – that would concern me if I’m allowing all my employees to use their personal devices, particularly if they’re not necessarily particularly conscientious about their own security is, who knows what is on the employees computer, right? And whether it’s free apps, whether they’ve downloaded pornography, whatever they’ve done with their computer, we know that there’s malware and other things that piggyback off of other content that may be basically cohabitating with company data in some respect, right? So, if we’re going to ask employees to use their own equipment, is that an additional risk? And is that one that the company can reasonably manage absent issuing everybody a company-issued laptop that then the company can lock down, and restrict use, and downloads, and all that good stuff?

Justin Daniels: [00:30:15] So, Mike, I think to address that question, what I would say is I am going use a term I learned from the US Secret Services, it’s really about concentric rings of defense. And what I mean by that is you’re absolutely right, who knows what employees have downloaded? And if you’re a company who’s not in the position to configure a hundred computers or whatnot and just disseminate them out, you’re kind of in a spot where you’re going down BYOD. But as I alluded to before, I think you have to go at this with a sense of you’re going to assume that some fish e-mail is going to make it through. They only have to be right once. So, you do security, I think, you train people up the best that you can, but you do it under the assumption that some e-mail or something is going to get clicked on because that’s just the law of averages.

Justin Daniels: [00:31:06] But the other things that you can do, and I alluded to it before, is are you making sure that your employees have the least amount of access necessary to do their work? Meaning that even if you phish someone, maybe it’s the administrative assistant to the CEO, that they don’t have access to billing and invoicing. The access that a criminal would get is very limited. So, then, what you’re adding in are these other layers of defense that make it harder for a criminal to get around, to get to your wire instructions or get to other information that they’re seeking to get to because you just don’t give people carte blanch access to the network.

Justin Daniels: [00:31:46] And are you using – and you’ve probably heard of this – two factor authentication? Maybe you have instances where if you want access to certain parts of the network, there has to be a higher level of authentication than is required, so that people get access to invoicing, billing, financial statements, things of that nature. So, there are other things that you can implement to institute all these different layers of defense among the different assets that you’re identifying as being the most important for your organization.

Justin Daniels: [00:32:15] And that’s a lot of what I’ve been doing lately for clients is I’ve been helping them issue spot across a whole different swath of areas that are impacting their business. And when we start talking about teleworking, I start to ask these questions. When they say, “Oh, well, they just have access to the network,” then that’s where you’re creating the opportunities to help clients identify these issues, and then start to implement this defense and depth, which, really, it’s a factor of the technology that you’re using, we talked about; pop processes and procedures, Jodi alluded to that; and also, it’s educating your workforce about what to look for in phishing. It’s really doing all three of those things and doing it in layers of defense.

Jodi Daniels: [00:32:58] All right. So, let’s then move out to the mobile device. And I appreciate that that’s similar to the more conventional work device, but I think they’re a little bit different in that mobile devices are more likely to have been issued by someone’s employment. At a minimum, they’re probably picking up the tab for the access, which I think, then, gives the company certain rights that they may not have with respect to a true BYOD. So, how does the equation now change for mobile devices? Or let me ask this. iPhone or Apple has gotten a lot of publicity for their security. Even the government can’t crack it, et cetera. So, I don’t know if that’s true or that’s a sort of an urban legend like roving bands of surgeons that steal kidneys, but that’s certainly the reputation. Does the security equation change with mobile devices? And if mobile devices do, in fact, offer superior security, is there a case to be made that maybe you want to try to work off a mobile devices as much as possible?

Justin Daniels: [00:34:12] So, Mike, I’m going to answer the first part of that. So, when I was in Israel on a mission for cyber, even the Israelis said the iPhone is a much better platform for security. And one of the big reasons why is everything with Apple is internal to Apple with the apps and everything else. With Android and some of the other users system environments, other developers can come, and create things, and put them onto their systems. So, those are potential areas of weakness as opposed to Apple that’s very much self-contained. It is very difficult to breach Apple’s security, as we know from the San Bernardino issue and whatnot. So, Jodi and I happen to have the iPhones. So, one thing people should be doing is you can have a passcode that’s six digits long instead of four. People should implement that. It’s another layer of security.

Justin Daniels: [00:35:09] As for the other parts of your question, with mobile devices, I know that you can install software from a company perspective on devices that you give people that allows you to monitor the software or monitor the machine, what’s coming on to it, but also more importantly, what if somebody just loses it or something happens? It allows you to wipe their machine immediately. And having some of that software, particularly on devices that the company has issued, can really be the difference between a large breach and keeping something on a low boil because you’re able to get to your machine or your phone and just wipe it.

Justin Daniels: [00:35:43] So, that’s where, to me, mobile devices have some other security that might be if the companies issued all the phones, and they don’t have it on there, they might want to consider pushing apps out to their users, so they can now monitor the phone, the ISPs. And it shouldn’t be an issue if those are phone issued by the company, you just probably want to check some of your policies and employee handbook, so that people are made aware of you, and you put it on the computer or the phone that says, “Hey, look, anything you do on this, we can monitor.”

Jodi Daniels: [00:36:15] I’d add two interesting things. So, on the Apple side, one important distinction is a lot of people, they might use Slack or other chat channels, but if they use the iMessage, iMessage, so Apple to Apple is what’s encrypted. But if I’m Apple to Android, I’m not encrypted. So, kind of an interesting differentiation on that. And then, if I’m a company who didn’t issue devices, and now everyone’s remote, and I have all these mobile devices, another avenue to, at least, be able to protect the data without … there are going to be some companies who don’t want to say, “I’m going to wipe all the data on your personal device.” That’s just not going to be the culture. For that company, the six digit passcode is going to be really important one. You can also have two factor authentication on the different company-focused apps, and tools, and suites, and things along those lines too. Again, it’s another added layer to Justin’s concentric methodology.

Mike Blake: [00:37:15] And what do you think about biometric authentication? That’s getting more and more common. Android is headed for a while. Apple is catching up. Windows, hello. I’m a big fan of it. And I also use KeyLemon for Apple devices. Are you a big fan of biometric authentication as well, or do you think it’s overkill?

Jodi Daniels: [00:37:36] I think it depends on the type of data that your company has. I think it’s just all relative to the type. Again, what kind of information and the volume of information that the employee has? Maybe it’s appropriate for some employees, not for other employees. And bring it to the privacy side, biometrics is a very sensitive area. So, for anyone who has employees really actually anywhere in Europe, for sure, it’s a sensitive data field under GDPR. That requires special notice and consent. And then, for States, here in the United States, biometric, also, there’s a variety of hoops you have to go through. So, can absolutely still do it. Just have to make sure you follow the laws where you’ve notified, you’ve asked for consent, I get what I’m doing. And to me, it’s just a matter of, does it make sense? Is it the right method for what I’m using?

Mike Blake: [00:38:30] So, you mentioned privacy. That’s a good segue to the next question I wanted to ask, which is, does this new work regime create loopholes that have not been foreseen in privacy protection and ownership protocols? Are there companies that, therefore, might be tempted to collect data that they wouldn’t necessarily be in a position to collect before? Is that an issue? And then, what are best practices to kind of safeguard against that?

Jodi Daniels: [00:39:05] So, from an employee standpoint … And there’s a difference, I think, between us and the rest of the world. The rest of the world generally has stricter privacy regulations than what we have here in the US. And in the US, we’re very sectoral. Every industry is going to have its own privacy laws. But if I had any level of a remote workforce, I likely was already monitoring something – IP addresses, where are people accessing my network from, and things along like that. If I have more of them, I probably just have more data points. If a company is going to start analyzing it and using it in some other fashion, then I think that does tie into the loopholes that you’ve just described.

Jodi Daniels: [00:39:50] I personally haven’t heard of any company yet trying to do that. I think everyone is just in a little bit of survival mode trying to keep their business afloat as best as they can. So, it’s quite possible, but I haven’t heard of that yet. It would, though, go to the same theme that we’ve been talking about, which it brings it back to policy. Whatever it is that a company is doing, whether it’s on your customers or for your employees, you need to have a policy that informs them of what it is that you’re doing. And in some countries, the individual rights might be a little bit greater and the notice might be a little bit greater, but it is a fundamental privacy baseline to inform of what it is that companies are doing.

Justin Daniels: [00:40:37] Mike, I want to add one other point alongside of what Jodi is saying is. If I’m a company, and if it’s the difference between my sales going down by 80% and collecting and using data to market to people, I think you know what a lot of companies are likely to decide to do, particularly small or medium sized companies that may not have the cash reserves to withstand this. So, I think you’re going to have a lot of companies making some pretty tough decisions. Well, we got these privacy laws and these other things. Well, I need to sell this because I need to generate revenue. And I think that’s also going to create some issues.

Mike Blake: [00:41:13] Yeah. And that answer segues in a question that I’ve got to ask. And it’s an unfair question, but I’m going to ask it anyway.

Justin Daniels: [00:41:20] Okay.

Mike Blake: [00:41:20] And the question is this, is that I think more companies are in this position than are going to admit. One day, everybody is in the office. The next day, everybody isn’t. Most companies probably are just not compliant as they need to be day one. I mean, I think that’s a fact of life. How do you manage that? Is the best practice to cause all of your operations until you get compliant? Do you just sort of roll that, and do the best you can, and hope that you don’t get unlucky, and you kind of make it until you do get to the point where you want to be? That’s a real kind of brass tacks decision. How do you think about that? I got to imagine your clients are raising that issue with you.

Jodi Daniels: [00:42:10] Yeah, we each have some thoughts. I think we’re going to both take a stab. I think that the reality is business needs to go on, especially in the environment that we’re in right now. And for any of the privacy laws and security requirements, it’s impossible to be perfectly 100% secure and 100% compliant. Companies should do the best that they can. And for some, it’s just starting out, and they know the five things they need to do. They have a list and they’re going to dedicate to working towards as many of them as they can. For others, they’re farther down the path, and they’re going to try and maintain where it is that they are.

Jodi Daniels: [00:42:50] So, generally, I don’t think it’s the best idea to just stop all business and wait for sort of your perfect compliance secure program because it’s moving. The security challenges are continuously changing. It’s doing the best that you can. Everyone can pretty simply educate a workforce of what they should be on the lookout for. There’s some practical items that they can do pretty simply. And there’s some more complicated things that they can work towards. And this is probably not the first time we’re going to have this. So, planning for the next iteration, I think, is going to be incredibly important. And Justin, I’m sure you have some thoughts too.

Justin Daniels: [00:43:34] So, Mike, I’ve already had that some pretty tough discussions with people, particularly around potentially violating one law or having a potential lawsuit. And I’ve had to give some tough advice because you’re put in a position where the uncertainty of a lawsuit versus maybe violating some other law, I’m going to violate the law, kind of know what that might look like because you’re just trying to make some tough business decisions. When it comes to the security and the privacy, it’s like every other risk in your business. You need to manage it.

Justin Daniels: [00:44:07] And what Jodi and I have tried to articulate in our discussion today are some of the real commonsense things that you can do that don’t cost tons of money, don’t take an overwhelming amount of effort to start to manage this because you and I both know there’s no way people are going to wait to be perfectly compliant. That’s not what they’re gonna do. But what they can do is, is if they do none of the things we’ve talked about and have these issues, if you have a data breach on top of what the environment is now, I think most companies, you’re done.

Justin Daniels: [00:44:40] And so, what can companies be doing to do some commonsense things that don’t cost the sun and the moon to address this? And that’s really the approach that Jodi and I have taken with our clients and customers on how to manage this amongst all the other things that people are trying to manage, because you know what businesses are focused on. How do I trim expenses and how do I generate new revenue? And within all of that, how do I manage these risks, which are very real when you have a remote workforce from a security and privacy standpoint?

Mike Blake: [00:45:12] So, Jodi and Justin, this has been a great conversation. I’ve learned a lot. I think our listeners are going to learn a lot as well. They probably will have more questions. How can they contact you for more information?

Jodi Daniels: [00:45:26] Sure. So, for me, a couple of different ways. My website is redcloveradvisors.com. You can also find me on LinkedIn, Red Clover Advisors or personally, Jodi Daniels. Real simply, email is just jodi@redcloveradvisors.com.

Justin Daniels: [00:45:45] As for me, my email is jdaniels@bakerdonelson.com. And you can also find me on LinkedIn because Jodi and I post on these topics very regularly for more information. And I also have been advising companies just generally on strategically issue spotting. And so, if companies need help with that as this is important but not the only point. I’ll be honest, Mike, that’s been the bulk of my advisory services lately is helping companies strategically implement a business continuity plan in mid air because they either haven’t had one or the one they have doesn’t really relate to something this significant.

Mike Blake: [00:46:33] Well, thanks so much. That’s going to wrap it up for today’s program. I’d like to thank Jodi Daniels of Red Clover and Justin Daniels of Baker Donelson so much for joining us and sharing their expertise with us today. We’ll be exploring a new topic each week. So, please tune in, so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

Tagged With: Brady Ware, Brady Ware & Company, coronavirus, coronavirus effect on business, cyber security, data security, Red Clover Advisors, shelter in place, virtual private network, VPN

Bill McDermott, McDermott Financial Solutions

March 24, 2020 by John Ray

McDermott Financial Solutions
North Fulton Studio
Bill McDermott, McDermott Financial Solutions
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McDermott Financial Solutions
Bill McDermott, McDermott Financial Solutions

A Special Edition of ProfitSense with Bill McDermott, McDermott Financial Solutions

Bill McDermott of McDermott Financial Solutions offers advice on how business owners can navigate today’s economic turmoil. Additionally, he reviews details of the emergency SBA loan program. “ProfitSense with Bill McDermott” is broadcast from the North Fulton Studio of Business RadioX® in Alpharetta.

Questions and Topics Covered in this Show:

  • Managing Cash Flow
  • Getting Bank Financing
  • Acquiring or Increasing a Line of Credit
  • Mindset
  • There’s Good News to Find in this Chaos
  • SBA Economic Injury Disaster Loan Program

Bill McDermott, McDermott Financial Solutions

Bill McDermott is Founder and CEO of McDermott Financial Solutions. After over three decades working for both national and community banks, Bill uses his expert knowledge to assist closely held companies with improving profitability, growing their business and finding financing. Bill is passionate about educating business owners about pertinent topics in the banking and finance arena.

He currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn. The complete show archive for ProfitSense with Bill McDermott” can be found at profitsenseradio.com.

Bill’s Summary of the SBA Economic Injury Disaster Loan Program

Clearly, the coronavirus is testing everyone’s patience. Yet amid the uncertainty, a resilient spirit thrives and hope will guide us through. If you’ve heard about a government program to help business owners deal with economic injury disaster due to the coronavirus, then this white paper is just for you.

We’re struggling to deal with the daily deluge of information on how to protect ourselves and the businesses we’ve built. This white paper is intended to give you information on the SBA Economic Injury Disaster Program that is part of the stimulus package before Congress. The President has asked for $50 billion of that package to be dedicated to small business owners.

March 17th, the President asked Congress for economic assistance to minimize the disruption to the nation’s 30 million small businesses. This assistance will take the form of economic injury disaster loans if your business is in a declared disaster area and has suffered economic injury.

As a small business, you may borrow up to $2 million for Economic Injury. To qualify as a small business, the SBA has a size standard that is broken out by NAICS code for number of employees and annual revenue. To see if you qualify under the size standard, go to ecfr.gov. There are two stipulations that have to be met. First, your county or state must be declared eligible by the SBA to receive economic injury disaster loans and second, you are unable to obtain credit elsewhere.

Yesterday March 18th, Governor Kemp received approval from SBA Director Fleming that Georgia has been declared a disaster area and is eligible to receive SBA Economic Injury Disaster Loans to the small businesses in the state of Georgia. Loans can be used to pay fixed debts, payroll, accounts payable or other bills that can’t be paid due to the disaster’s impact. Loan amount and terms are considered on a case by case basis with an interest rate of 3.75% and 2.75% for non profits.

To determine eligible disaster areas, apply online or check application status, you can go to disasterloan.sba.gov/ela/.

History teaches us that when communities come together with kindness and mutual respect, there is no limit to what they can accomplish not matter what the challenge. Today’s crisis is no different.

Bill McDermott, CEO and Founder, McDermott Financial Solutions LLC
Email Bill directly

www.mcdfs.com

Tagged With: bank financing, bank line of credit, Bill McDermott, line of credit, ProfitSense, ProfitSense with Bill McDermott, SBA, SBA Economic Injury Disaster Loan Program

Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)

March 24, 2020 by John Ray

Pūrgenix™
Alpharetta Tech Talk
Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)
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“Alpharetta Tech Talk,” Episode 14:  Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)

Pūrgenix™ equips hospitals with patented technology which eliminates airborne pathogens in hospitals, preventing root infection sources which cause numerous illnesses and even deaths. Sam Perkins joined this edition of “Alpharetta Tech Talk” to discuss how this technology not only protects patients but hospital employees as well, reducing absenteeism and turnover. The host of “Alpharetta Tech Talk” is John Ray and this series is broadcast from the North Fulton Business RadioX® studio. Special thanks to Renasant Bank for their support of this episode of “Alpharetta Tech Talk.”

Sam Perkins, Pūrgenix™ (PHI Technologies, LLC)

Pūrgenix
Sam Perkins, CEO of Pūrgenix™ (PHI Technologies, LLC)

Sam Perkins is the CEO of Pūrgenix™ (PHI Technologies, LLC).

Parents entrust their child to a children’s hospital, only to have their child infected during their stay. Failure to address the root infection sources in hospitals causes these infections and creates headlines like: “6 deaths, more illnesses blamed on mold at Seattle Children’s hospital, CEO admits.” Hospital-acquired infections (HAIs), known in the healthcare industry as nosocomial infections, are increasingly being recognized as preventable. Infectious pathogens, which may have no adverse effect on a healthy individual, can be life threatening to a patient with a compromised immune system.

Hospitals currently employ multiple technologies, products and procedures for cleaning, disinfecting, and sterilizing different aspects of the hospital environment. The PurgenixMatrix™ augments these best-practice techniques by delivering the first hospital-wide, systemic approach to air disinfection. We reduce the risk of airborne HAIs and provide healthier air for patients, staff, and visitors alike through addressing pure air at the source, the HVAC system.

Pūrgenix® attacks the root of mold and disease pathogens in hospitals creating a pūrHospital®. The first pūrHospital®, Harrison Memorial Hospital, has a three-year record of zero hospital acquired sepsis and pneumonia, combined with 9 of 12 quarters with zero surgical site infections-results not seen until becoming a pūrHospital®. Pūrgenix® creates pūrHospital® pathogen elimination by installing the PurgenixMatrix™, their patented germ eliminating energy field, in every air handling. PurgenixMatrix™ generates an intense UVGI energy field that kills or deactivates infectious pathogens both in the passing air and on air handling unit (AHU) interior surfaces.

For more information, you can connect with Sam on LinkedIn, or email him directly.

Show Transcript

John Ray: [00:00:14] And hello again, everyone. Welcome to yet another edition of Alpharetta Tech Talk. I’m John Ray and we are in Alpharetta. We’re not in the Business RadioX Studio inside Renasant Bank as we usually are. We’re in a new normal, but we’re in Alpharetta, in a nice safe location and excited about being here today. We’ll get to our guest in a moment, but I want to remind you that we love Renasant Bank even though we can’t be there right now. And Renasant Bank has all the mobile applications that you need.

John Ray: [00:00:51] Whether it’s your friends, your family or your life, Renasant understands how you bank and offer those mobile services you need. Renasant also knows that sometimes you need to speak to real people the real answers and they have real offices you can find, 190 convenient locations throughout the south ready to serve you. Call ahead and check in with them. For more information, go to renasantbank.com, Renasant Bank understanding you. Member FDIC. And now, I want to welcome Sam Perkins. Sam is the CEO of Purgenix. And Sam is as timely as anything can be right now. Sam, welcome.

Sam Perkins: [00:01:35] Thank you very much, John. I appreciate the opportunity to speak with you here from a safe zone in Nashville, Tennessee.

John Ray: [00:01:42] Yeah. All right. You’re on the phone from Nashville. And company headquartered here in Alpharetta. But you’re working out of Nashville because that’s really kind of a little bit of ground zero in terms of what you do, right?

Sam Perkins: [00:01:54] It is. It’s really the epicenter of health care in the United States. And this is where we need to be. And our presence here is actually quite timely.

John Ray: [00:02:05] So, let’s get into it, talk a little bit about Purgenix. How are you helping folks?

Sam Perkins: [00:02:13] You know, I think, John, the best way to summarize it is really our mission. And if you believe that they’re catching something in a hospital, getting an infection in a hospital is probably one of the greatest fears, I think especially right now in these times, then what you do is you really understand our mission and that is that we create an air-handling system performance that we are able to remove these germ agents inside the air system, and then block them from being able to be spread around the hospital again. And that is our underlying mission. And that impact when you do it across the entire hospital creates a PurHospital.

John Ray: [00:03:00] So, the way you help hospitals is, I guess, you’re installing really aftermarket technology into the air handling systems, correct?

Sam Perkins: [00:03:15] That’s right. So, what we have, John, is we have a patented platform of an array of ultraviolet lamps. That array with our patent is able to smooth or create a curtain of energy inside the air system. And because where we do it, we placed that at the pivot point of all air and the air-handling unit from what’s called the cooling coil. And we then design the energy field to eliminate. It’s the dog. I’m at home with a dog.

John Ray: [00:03:49] Absolutely. And that’s okay. So-

Sam Perkins: [00:03:52] We eliminate those pathogens in the course of that by being able to remove it. And we can design it at different levels of energy depending upon what’s needed.

John Ray: [00:04:07] So, Purgenix has been around a while. You’ve had this technology for a while. And before the coronavirus came along, we’ll get to that in a second. Of course, that’s extraordinarily timely. But the airborne pathogens are a big problem in hospitals, generally.

Sam Perkins: [00:04:30] Yeah, that’s right. If you were to spend some time, I think the best example of the impact that we can have is at a hospital in Cynthiana, Kentucky, which is really the first PurHospital. And I’d recommend your listeners go and check out their Facebook page, their Instagram feed and other such social media to see the impact of PurHospital. What we did there was three years ago, we installed our system inside of every air-handling unit.

Sam Perkins: [00:05:01] And by doing so, I think the CEO best summarizes it by the reason for what she said, “We’ve had quarters before where we’ve had zero infections”, but they believed that this was the next layer through which they could then take all of the great practices and get a more consistent zero infection ratio. And if you’re interested, I’ll be happy to share with you what happened over the last three years.

John Ray: [00:05:26] You know, that would be great. And folks, we’ll put these links to this in the show notes as well, but yeah, we’d love for you to share that, Sam.

Sam Perkins: [00:05:33] So, what’s curious is that they’re a hospital that has gone in the medical world with zero hospital-acquired pneumonias when I last met with them in April in person. That’s an astounding record, but there’s more. They also had gone a thousand days with zero central-line infections. That is an amazing statistic as well, but they’re not finished. They went seven out of 10 quarters with zero surgical-site infections. So, before this moment in time where we’re confronting the COVID-19, they were already having these outstanding infection rates over the past period of time.

John Ray: [00:06:20] So, several things to pull out of that, but again, before we get to COVID-19, even before we get to that, let’s talk about, there’s a huge branding impact on that for the hospital, but address that if you would. And also, what’s the financial impact because it’s got to be tremendous for them.

Sam Perkins: [00:06:40] Yeah. Oh, it is. So, let’s talk about, first, the emotional part of this. And if you take a look at their social media page particularly the last two weeks and a new story that was done on March 9th, what they’re talking about is that they can now talk about being a safer environment. All of their media is saying that over the last two weeks in particular. They’re safer because they’re a PurHospital. And I think a great way of being able to say it is that after the hands are washed, the surfaces are clean. The CDC protocols are followed.

Sam Perkins: [00:07:17] PurHospital assures that as you go through that hospital, that you’re actually in the safest environment. And that emotional piece of what we talked about with PurHospital, they’re using in Harrison Memorial to reassure the reality that they are safer hospitals. That’s the emotional part of it. The financial piece is pretty significant too. Sheila Currans, The CEO at Harrison Memorial has shared that they’d already seen after a-year-and-a-half a reduction in their infection control costs.

Sam Perkins: [00:07:53] And in the impact on absenteeism, while unmeasured, the employees are very happy working in that environment because they too are safer. Remember, we do have people on the front lines that are taking care of us in the hospital and they’re being exposed to this too. And we’re helping them be safer in that hospital, and that’s an important piece for employees. I mean, the question is where would you rather work? A PurHospital or the other hospital. Another emotional piece.

Sam Perkins: [00:08:21] But the financial aspect of it too is that because of that, the employees are healthier, you have an impact on employee absenteeism. But there’s another hard cost piece that has not as much to do with the infection prevention, but because of where we do it, in the air-handling units, there are actually some very significant energy savings and operating savings from cleaning the systems and replacing filters that go away. And they, in fact, paid for this system alone. And they recognize that there at Harrison Memorial.

John Ray: [00:08:56] And there are plenty of studies out there relatedly that employees that feel good about where they work, that translates into bottom-line performance.

Sam Perkins: [00:09:09] Oh, yeah. There’s no doubt. We did a social media promotion, if you will, a year ago, where there is a restaurant in town, Biancke’s. It’s one of the oldest restaurants in all of Kentucky. Biancke’s is a wonderful old place. I love visiting there when I’m in town, visiting them. And we went and bought two $100 gift cards to Biancke’s. And in that, we had one for the community and one for the employees. And all we ask them to do is take a picture next to one of the banners that proclaims that they’re a PurHospital.

Sam Perkins: [00:09:49] One says, you know, “Shouldn’t your babies air be pure?”, the picture of the baby and the mom. “Take your picture next to that banner, tag Harrison Memorial Hospital. Put the hashtag, PurHospital”, which is P-U-R-H-O-S-P-I-T-A-L, “and put it on social media and you have an entry to win that gift card.” Well, we had somewhere around 156 employees do that with comments on social media such as, “I am so happy that my hospital where I work cares as much about me as we do about our patients.”

Sam Perkins: [00:10:21] That was a powerful message. And that was affirmation of exactly what you’re talking about. That’s awesome. Folks, if you just joined us, we’re speaking with Sam Perkins. And Sam is the Chief Executive Officer of Purgenix. So, Sam, you have installations. It’s amazing, the list of—if I can just read a few, the list of installations that you have beyond Harrison. I mean, that includes Emory, WellStar, UHS Aiken, Baptist Health. That’s a pretty impressive client list.

Sam Perkins: [00:11:00] Yeah. Where we were if we’ve been demonstrating the power of this, you know, until COVID-19, I had a rather difficult challenge explaining to everybody the invisible enemy they were fighting, the germs, right?

John Ray: [00:11:13] Right.

Sam Perkins: [00:11:14] I think COVID-19 has raised awareness around this and before, we’re talking about solving problems of C. diff, which redistributes in a hospital, we solved that for somebody. MRSA, we can go on with the list of nasty germs there in hospitals that cause these problems that we help eliminate from the air system. And we were doing individual installations. It’s really the change that we had three years ago over the PurHospital saying, “Hey, this is not about a single part. You need an entire protective envelope across the entire hospital.” And then, you can talk about it because, you know, the funny thing about air is it doesn’t know how to stay place, stay in one place, it moves around.

John Ray: [00:11:57] Right.

Sam Perkins: [00:11:57] So, covering the whole hospital makes a difference, and that’s sort of what happened. So, Harrison Memorial is our first PurHospital. But if I may, the hospital in Georgia that people may be interested in, our technology is throughout the Paulding Hospital. Now, they did not choose to take the PurHospital branding. And so, they’re not a PurHospital, but they could be. And what I do like is that when that hospital was built and introduced, I love how Mark Haney, who’s now retired from WellStar introduced to all of Georgia, in essence, on WSBT, Channel 2, the hospital from the mechanical room. I mean, when have you ever seen that before, John?

John Ray: [00:12:43] Yeah, really.

Sam Perkins: [00:12:45] You want to go there in the atrium, right? You want to go to the pretty place.

John Ray: [00:12:48] Exactly. With all the potted plants, right?

Sam Perkins: [00:12:51] Exactly. So, instead, he decided that the pretty place was actually down in the mechanical room showing our system on TV. This happened, what, six years ago when they opened that hospital.

John Ray: [00:13:03] Wow.

Sam Perkins: [00:13:05] And I love the statement, he said like, “This hospital is designed as an infection-prevention tool from the outset. We still have to do the basics, but now, we have the building working for us.” That’s a powerful statement.

John Ray: [00:13:19] Yeah, for sure, for sure.

Sam Perkins: [00:13:20] I mean, in most instances, John, what’s happening is not only, you know, you’re washing your hands, cleaning the surfaces, and what’s happening is you’ve got to remember that you’re doing this environment with the rebroadcast of this drug building, and that’s what we’re preventing.

John Ray: [00:13:39] And so, just to clarify, you’ve got all these installations in the various parts of that particular institution or a location. So, you mentioned WellStar Paulding. You know, there’s just certain aspects of that property that you cover. But the Harrison installation was noteworthy because you covered the entire facility.

Sam Perkins: [00:14:10] That’s right.

John Ray: [00:14:10] Yeah. And so, that’s really where you’re going with the company in terms of branding an entire facility a PurHospital.

Sam Perkins: [00:14:18] That’s right. So, a part of what we’re doing quite frankly is that we’re designing and building installing. We’re maintaining the system to make sure—because part of PurHospital’s re-certifying, it’s going to perform to the standards to which we are going that we said that it will perform. And so, PurHospital is about the reassurance that system is operating as designed.

John Ray: [00:14:39] Right. Right. And-

Sam Perkins: [00:14:41] That’s part of it. So, part of it is, you know, WellStar Paulding has a medical office building attached to it. We did not put our systems into the medical office building. So, that’s part of it, too, is they could become a PurHospital pretty quickly by covering that and such. So, that’s an example. You know, over at UHS Aiken, with Universal Health Services, we did all their surgical suite. And while they’re much safer, you know, again, it’s not the whole hospital that’s covered.

John Ray: [00:15:09] So, why don’t we talk about return on investment? Because that’s really what it’s all about for, certainly, the health care industry where they’re squeezed in terms of their returns and profits just like everyone else. They’re looking for the best return they can get. Why don’t you talk a little bit about that because that’s a compelling part of your story, it seems to me.

Sam Perkins: [00:15:34] No, there’s so many multiple paybacks. Let me break them down into three areas. And I think most importantly, let’s start with the leader around PurHospital, the impact on infections. We talked about that and the important thing is that let’s start to look at the infection rate in United States, about 900,000 hospital beds, 1.7 million infections in hospitals a year and a hundred thousand people die from them. So, that’s a one in 17 probability of death if you get an infection in a hospital, right?  So, every hospital bed then, if you average, represents just slightly less than two infections.

Sam Perkins: [00:16:18] So, every 17 infections that we block, there’s a life that’s been saved. The cost of fighting an infection for a hospital is about $16,000 per infection. If we block those infections, that’s an immediate return to them. Certainly, it’s the impact on families too. How about the patients? Let me speak to that person that had a hip replacement three years ago as a result of a mountain bike accident that I had and they found an infection. I asked to see the records and I understood that it came from the environment. And it was not from the infection of a body or a human. Never confirmed that I had it, but guess what I had to do, John?

John Ray: [00:17:00] What’s that?

Sam Perkins: [00:17:00] Well, I had to follow a six-week course of antibiotics three times a day followed by probiotics two hours after, and I had to do that for six weeks. Now, that’s when you get infected. 1.7 million people are having to go through this infection fight, and it’s no fun. I know this. So, this mission became very personal from that moment, let me assure you.

John Ray: [00:17:25] For sure.

Sam Perkins: [00:17:26] Yeah. So, now, we come back. I think the third area is employees. And for employees, it’s an issue of absenteeism. We’ve seen reductions of absenteeism anecdotally from 5% to 30%. That’s pretty dramatic. And the cost of replacing employees is significant in a hospital. And while we can’t frame exactly what that number is because there’s not enough experience with PurHospitals yet, but it’s a clear benefit that comes. Very measurable impacts.

Sam Perkins: [00:17:58] Put it in three sub-parts of the financial area, energy, operating and capital. So, on the energy side, you have all these giant fans and these big chillers that are operating, and they are probably up to 40% of the total energy bill, maybe 50 in many instances in the hospital. And because of what we do, we slow fans down. We make chillers operate more efficiently, and that is a very, very big number.

Sam Perkins: [00:18:31] We can pretty much assure in every instance, you’re going to see about a 3% to 6% reduction in total building energy from what we do. So, that’s the energy side. Operating savings come in the form of these giant cooling coils. Just think about your home air unit where you see these silver coils and things, that’s where the heat exchange happens. And in hospitals, we’ve got to clean them once, twice, sometimes, four times a year. They don’t have to do that anymore after we’ve installed.

Sam Perkins: [00:19:05] So, that’s a significant savings on that. And then, these things called HEPA filters, these filters are after the system to take out all these pathogens. That’s been the standard for years, but they change them out every quarter, maybe twice, four times a year. We have one customer that hasn’t changed their HEPA filters for three years. That’s a significant savings in the cost of those filters and the labor required to go put them and take them out and let’s not forget about waste and disposal, too.

John Ray: [00:19:35] Sure. Sure.

Sam Perkins: [00:19:36] So, all those are savings. And finally, here’s an interesting one. We installed at Washington and Lee University, so this is universal, doesn’t matter what the setting is. But the capital piece of it is interesting. They had 100,000 giant systems called 100,000 CFM is how we tell them, so it would be about, for them, $2.4 million to replace it. Well, if you’re a for-profit system, if I make those two air-handling units operate longer, this is where we get a little bit technical in ROI, but if I take systems $2.4 million worth of systems that you were going to replace and you don’t have to replace them now because what we do, we return them to performance, that $2.4 million, if you have a return on equity in your for-profit company, it’s worth a quarter million dollars a year to you because you redeploy it into areas where you can drive profit rather than a sunk cost like an air system. So, those are three things. Energy, operating cost, a capital cost. Combine that with absenteeism and infections, it’s a powerful ROI, John.

John Ray: [00:20:47] Yeah. It’s kind of mind-boggling. And something tells me that you’ve got a way—I mean, every hospital’s different. Something tells me you’ve got a way to kind of plug in the variables and show what the ROI is or the average internal rate of return for that investment.

Sam Perkins: [00:21:07] Absolutely. In fact, we make it so it’s virtually no out-of-pocket cost, plus it’s beautiful we’re doing this interview, you in Georgia, we had one project with Georgia Power, had granted us a pre-approval for a rebate, an energy rebate. So, we were able to come back and say, “Hey, customer, now, we’re going to make this so that your cost is spread across 60 months. We’re going to align that to all the savings that you have. We’ll guarantee on the energy and operating side that you will not be out of pocket. All these other benefits will be for free. Oh, and by the way, here’s a check from Georgia Power.”

John Ray: [00:21:45] You can’t beat that deal. That’s awesome.

Sam Perkins: [00:21:47] That’s true.

John Ray: [00:21:48] Yeah. Wow. Terrific. Folks, we’re speaking with Sam Perkins. And Sam is the CEO of Purgenix. So, Sam, we’ve walked all around the issue, but we need to dive into COVID-19 because you offer solutions there as well.

Sam Perkins: [00:22:11] Yes. Well, thank you. Yes, John. And because of the way we design our systems, we’re able to eliminate in one single pass 70% of the COVID-19 in a single pass in the air. It’s significant because the Daily Mail published an article, I think, week before last that they’re finding COVID-19 in air-handling ducts that we now saw this week, in fact, that they’re finding it can last in the air for up to three days. That’s the best estimate they have by the way.

John Ray: [00:22:47] Right.

Sam Perkins: [00:22:47] I believe it may be higher. And so, we’re in a place where we are going to be able to address the unknown. Let’s face it, it could last on surfaces. I’ve seen some people say up to eight days. So, think of it as if it goes airborne for three days, there are 96 air changes in a hospital, think about that. Ninety-six air changes for an hour, for three days, you’re approaching 300 opportunities for COVID-19 to be redistributed throughout that hospital.

John Ray: [00:23:26] Wow.

Sam Perkins: [00:23:28] I mean, that’s all theoretical, mind you, but it’s possible. And so, as a result, that’s just what we’re dealing with. And so, in the midst of all this, we are addressing it in that fashion. The more—here’s another important part of it though, and we don’t know what the answer is, yet that’s the challenge, but at least at Harrison Memorial, they’re likely to have a better answer than most, and that’s this, once you have a person with COVID-19, their immune system is obviously compromised, making them more susceptible to guess what, other infections, secondary infections. You’re going to be hard-pressed to find a better environment which to fight COVID-19 than Harrison Memorial Hospital because of their infection rate that they’ve had that’s been so low for three years that the exciting part about it is—and so, it’s something where I can address it directly, frankly.

John Ray: [00:24:33] Right.

Sam Perkins: [00:24:34] And sorry for the dogs barking, but they’re kind of over at the backdoor, and I’m not. We’re going to go live with this. It’s kind of like, you know, you’re used to being in a studio setting and we’re just where we are today.

John Ray: [00:24:49] I just assumed there was some hospital folks knocking at the backdoor and they were barking at that. So, that’s-

Sam Perkins: [00:24:55] You’re breaking the door down to get in here.

John Ray: [00:24:58] Yeah, exactly. They’re looking for you because you’ve got some answers to the problems they’ve got. So-.

Sam Perkins: [00:25:03] That’s great. That’s great.

John Ray: [00:25:05] Yeah.

Sam Perkins: [00:25:05] Yeah.

John Ray: [00:25:05] So, talk about what this involves because when you’re talking about—I mean, you’re not replacing an air handling system, but you are doing an installation. What does that involve? How long does it take? In other words, how quickly can you bring a solution to a hospital’s issues?

Sam Perkins: [00:25:26] Well, it requires design. So, how quickly can you build a building? You first have to make sure that you have the structural engineer on it, right? So, in order to get this airborne, every air-handling system has a very, very different performance metric, different air velocities, speed, different temperatures, all this impacts how you’re going to design it. And so, we do an assessment of the air-handling unit. And then, from there, the implementation can be pretty fast. So, for example, at Harrison Memorial Hospital, once we had the pre-engineering completed and we manufactured the system specifically for each area in the unit and installed them from beginning to end, it was about nine weeks, which is pretty fast for a custom delivery of a solution.

John Ray: [00:26:19] Oh, wow. Absolutely. And then, after the installation, judging by what you’ve done with Harrison, you’re keeping pretty close tabs on the payback of that installation.

Sam Perkins: [00:26:33] Yeah, that’s right. Well, we are. There are smaller hospital, they don’t have specifics, but they’ll tell you, for example, that their air-handling systems had dropped by 20 percent in terms of their energy consumption. And since that comprises about 50%t of their energy consumption at that particular hospital, they’ve seen a 10% reduction in their energy cost. Now, the reality of it is that they don’t see it completely because they put a brand-new section on the building. We installed across that one new area in the unit, but the remaining 13 or so were all old ones, and they have energy recovery and all of those. And we stopped the new one from becoming, shall I say, impaired.

John Ray: [00:27:22] Got you.

Sam Perkins: [00:27:23] Yeah.

John Ray: [00:27:25] Got you. So, just trying to get out with this question, who is a good fit for the technology you bring to bear? I mean, Harrison’s a smaller hospital in the scheme of things. I mean, how big of a hospital plant can you service?

Sam Perkins: [00:27:47] Any hospital, frankly. Now, this is a unique point in time and I look forward to the issue of how to scale, frankly. And I think that COVID-19 has created a background for conversation around the invisible enemy that has never been there before. Certainly, our entire economy has been disrupted by an invisible enemy. It now makes the point that why are we getting all these infections in hospitals and while it may be finally transmitted by touch, questions how to get there.

Sam Perkins: [00:28:20] And my answer has been that don’t think of an air system as something you’re breathing in, but think of it more like a shower of germs coming down on top of you. Stop the shower, stop the infections. If it’s not there, it can’t be transmitted. So, I think that conversation has changed because this COVID-19 and the things that are happening because now, people understand, “Hey, maybe we do have an invisible energy and we want to be more like Mark Haney and have a building working for us, not against us.”

John Ray: [00:28:47] Yes.

Sam Perkins: [00:28:48] So, the answer is any hospital, but, you know, there are other applications. You’re sitting in Georgia, and I’ve always wanted to and have not had the opportunity to get to the Georgia Aquarium. Think about this for a moment, John. I suspect that all the mammals that are inside that aquarium have to be fed probably some anti-fungals and antibiotics. And why would that be? And you think about it, any mammal in the middle of the ocean has been playing around or even penguins, you know, they don’t deal with fungus or human bacteria. And you’re putting them into a building, where there’s a whole bunch of humans, and Charles Schulz by the way almost had it right with his characters, so here you go, I think you’ll like this, is that the best image to have is everybody is a pig pen.

John Ray: [00:29:40] Nobody wants to hear that, but it’s true, right?

Sam Perkins: [00:29:45] It is true.

John Ray: [00:29:45] Right.

Sam Perkins: [00:29:46] So, he always had it right. You know, the cloud that you’re carrying just varies and you just don’t want to be around someone that has a cloud of COVID-19 right now. That’s kind of the way I think of it as a pig pen.

John Ray: [00:29:57] Sure.

Sam Perkins: [00:29:58] So, if you take all this collection of people in the Georgia Aquarium, one, you have the same kind of recirculating system. We did put a system in there a long time ago for one installation, but they need to cover the—for example, covering the entire aquarium would be great. Can you imagine PurAquarium, and it didn’t quite smell like an aquarium because we alter that environment, just like a hospital or how about another one? A corporate headquarters. So, you have people coming internationally, at least you used to, internationally in your headquarters, you don’t know what they’re carrying, what illness there is.

Sam Perkins: [00:30:34] And that corporate headquarters is not designed any differently than a hospital other than they’re not using HEPA filters. And so, these same germs, these pig pens come in and out at the corporate headquarters. There are germs that are going up in the air system, festering, growing and being redistributed. We had one customer a long, long time ago, John, we had an employee that came up and said, “Hey, I got this sickness from being in this building.” And they took that employee upstairs, showed them the installation that we had and said, “You did not get it here because that does not get through this”, right?

John Ray: [00:31:11] Yeah. Wow.

Sam Perkins: [00:31:12] So, I think there’s going to be a potential in the area of corporate headquarters. There’s going to be a potential for aquariums, in particular. And how about the fact that we’re in 37 buildings on the Emory campus. They’re not PurBuildings, they’d be PurBuilding-eligible. And by the way, Emory has the largest collection of PurBuilding-eligible buildings in the United States. Second is Washington and Lee University. But now, imagine you’re a parent and you’re sending your child off to college, well, they shut them down, why? Well, because they’re in buildings where they could share, and what if you could block the sharing through PurBuilding?

John Ray: [00:31:53] Right. Wow.

Sam Perkins: [00:31:53] There are a lot of applications. But right now, I think if I had to choose between, you know, capacity, I’m going to throw it at health care because that’s our most vulnerable population right now. And we would have to figure out how to expand out to those others because I have a sense in about two to three months, we’re going to have a line.

John Ray: [00:32:13] Yeah. Sounds like it. Sam Perkins is with us folks, CEO of Purgenix. Sam, this has been awesome. Maybe we ought to let you go and take calls from hospitals at this point. But for-

Sam Perkins: [00:32:30] Actually, this is kind of funny, John, but investment bankers that wouldn’t take my phone call three weeks ago are now calling me.

John Ray: [00:32:41] Imagine that. Nothing like an opportunistic investment banker, right?

Sam Perkins: [00:32:45] Well, let’s face it, they’re in it to make a profit, right?

John Ray: [00:32:49] Of course. Of course. They’re-

Sam Perkins: [00:32:51] I’m happy to take their calls because I’m having very nice conversations about something I love, which is, we’re protecting patients and people inside of hospitals and when you have that as a mission, that’s a pretty awesome life, let me tell you.

John Ray: [00:33:05] So true. Outstanding. Sam Perkins, folks, CEO of Purgenix. So, Sam, for those that would like more information, would like to be in touch, tell them how they could do that.

Sam Perkins: [00:33:17] Sure. If you have Twitter, I have a funny name, but it’s @three50one, T-H-R-E-E-50-O-N-E. You can certainly connect with me on LinkedIn and just let me know in both instances that you heard me on this program and I’ll connect with you. I get several requests, as you might imagine, but if you heard on the radio show and you want to connect, just let me know and we’ll connect there. You can always DM me on that. Otherwise, if you want more information directly, you can always reach me on my email address which is sam@purgenix, P-U-R-G-E-N-I-X, .net.

John Ray: [00:34:04] Awesome. Sam Perkins, thanks for being with us.

Sam Perkins: [00:34:07] John, it was a pleasure. Thank you for helping us spread that there is good news even in these times.

John Ray: [00:34:14] Absolutely. Thanks again.

Sam Perkins: [00:34:16] Thank you.

John Ray: [00:34:17] Folks, just a reminder that you can listen to this show every Thursday morning live at 11:30. If you miss any of our live shows—and we also have special shows throughout the week, but if you missed any of our shows, we’re Podcast Space. You can find us on all the major podcast platforms, that’s Apple, Google, Stitcher, TuneIn, Spotify, Overcast, happens to be my favorite. We’re even on YouTube. So, just check us out on any of your favorite podcast apps. Also, we’re online at alpharettatechtalk.com. You can find our complete archive of shows there and follow us on social media channels, North Fulton BRX is our handle on Twitter, Facebook and LinkedIn. So, for my guest, Sam Perkins, I’m John Ray. Join us next time here on Alpharetta Tech Talk.

 

About “Alpharetta Tech Talk”

“Alpharetta Tech Talk” is the radio show/podcast home of the burgeoning technology sector in Alpharetta and the surrounding GA 400 and North Fulton area. We feature key technology players from a dynamic region of over 900 technology companies. “Alpharetta Tech Talk” comes to you from from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta.

Past episodes of “Alpharetta Tech Talk” can be found at alpharettatechtalk.com.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you.

 

 

Tagged With: Alpharetta, Alpharetta Tech Talk, coronavirus, COVID-19, Harrison Memorial Hospital, Novel Coronavirus, PHI Technologies, pneumonia, Purgenix, PurgenixMatrix, Sam Perkins, sepsis

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