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Search Results for: kids care

Joanie Chamberland with Rise Up

March 26, 2024 by angishields

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Cherokee Business Radio
Joanie Chamberland with Rise Up
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Many people struggle with self-doubt, it makes them unable to leave their comfort zones and overcome the things holding them back in life. Rise-Up-logo

Using the martial art of Brazilian Jiu Jitsu, Rise Up helps people grow their confidence and the resilience they need to rise up over both physical and mental obstacles so they can reach their full potential not just on the mat, but in every part of their lives.

Rise-Up-Joanie-Chamberland-FF-bannerJoanie Chamberland is a retired black belt competitor and the only female BJJ school owner in Georgia.

She’s been training 16 years and teaching 12 years.

Follow Rise Up on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX Studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:17] Thank you so much for joining us on Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today on the show, we have the owner and head instructor of Rise Up Brazilian Jiu Jitsu, which is in Kennesaw, Georgia. They focus on creating a family, community and a safe environment, and I’m just so excited to welcome Joanie Chamberland to the show.

Joanie Chamberland: [00:00:44] Hey, hey, I’m excited to be here.

Sharon Cline: [00:00:47] This is your second business radio interview this week.

Joanie Chamberland: [00:00:49] Yeah.

Sharon Cline: [00:00:49] We’ve kind of, like, glommed onto you a little bit, like, don’t leave. Come into my studio.

Joanie Chamberland: [00:00:55] Exactly.

Sharon Cline: [00:00:56] How are you?

Joanie Chamberland: [00:00:57] I am, I’m doing good. Minus the yellow season upon us.

Sharon Cline: [00:01:00] But, you know, I’m feeling it too. And I can hear it as well. But like we were saying, it’s raining now. We’re hoping it clears out some.

Joanie Chamberland: [00:01:05] Oh, it’s supposed to rain for a little while.

Sharon Cline: [00:01:07] Yeah, light rain for a few hours.

Joanie Chamberland: [00:01:09] I’m like, yes, please.

Sharon Cline: [00:01:10] Let’s embrace. So I was looking a little bit about your history, and you were born in Quebec, and you came over here to the United States. When?

Joanie Chamberland: [00:01:20] In 2000. Okay.

Sharon Cline: [00:01:22] So actually not that long ago then.

Joanie Chamberland: [00:01:24] I mean, most of my life.

Sharon Cline: [00:01:25] But, you know, I guess. Yeah. You’re a young and you’re young. I mean, you look great, so. All right. So. But you still have family up in Quebec?

Joanie Chamberland: [00:01:32] Yes. Only my immediate family is here. So my dad, my mom, my brother here, um, we actually didn’t speak English when we moved here, so that was interesting.

Sharon Cline: [00:01:42] How did how did they just kind of like here school figure out.

Joanie Chamberland: [00:01:45] So they told me I don’t understand. And where’s the bathroom? And, um, and I went to the school ahead of time with my mom. I met my teacher, walked around, and then the first day of school, I got in there and I couldn’t remember how to get to the classroom. So I just, like, walked around aimlessly and then happened to see my teacher in the library and just followed it to the classroom. So, um.

Sharon Cline: [00:02:09] That must have been a very intimidating to try to learn English on the fly.

Joanie Chamberland: [00:02:14] It was. It was honestly just weird. It was weird. I would just hear little Johnny, blah blah blah blah blah, Quebec la la la la la la Joni. You know, nothing made sense. There was no cards on everything. So like, everything had, you know, a clock would say clock sync, sync, you know, doorknob. So everything door, everything had a sticky note or a note card on it for me to be able to learn English.

Sharon Cline: [00:02:37] How long did it take you until you felt comfortable?

Joanie Chamberland: [00:02:41] Um, probably just a couple months. I was eight, so it’s not super hard. And when you’re like forced you there’s. You have to. Yeah. So yeah.

Sharon Cline: [00:02:50] But at eight it’s great. Like you were saying, when you’re young you’re sponge and you can learn things. So. But nice to be bilingual while you’re here in Georgia.

Joanie Chamberland: [00:02:57] Yeah. Except for French is not very useful here. But, you know, it does throw people off.

Sharon Cline: [00:03:02] Oh, I bet. Right. Well, but it’s kind of cool. Like I was saying, there’s a restaurant in canton called La Vie and they speak French. And so if you ever happen to go up there, you guys will be really cute.

Joanie Chamberland: [00:03:10] Well, you know, what’s actually kind of funny is my mom was helping at the front desk for a little bit at the gym. And sometimes if you speak another language, you think you’re speaking the right language and you’re not. And so I hear her talk to this new person that comes in, and then she starts talking in French. And I look at my mom and I was like, mom. And then he goes, oh no, I told her, I’m from Morocco, I speak French. And so I was just like, oh, okay, sounds good. I just thought my mom forgot she wasn’t speaking the right language, and she’s just telling this guy all this stuff in French. And I was like, um, mom, mom. Okay, no. We’re good.

Sharon Cline: [00:03:45] All right. Do you feel like you’ve lost any of your, um, fluency because you’re not using it all the time? Or is it get is it affected like that at all?

Joanie Chamberland: [00:03:53] Uh, well, so I speak French every day because I talk to both my parents and French because it’s a lot easier. Unless we’re arguing it’s way easier in English for me. Um, but it’s. I don’t have a French accent, and I do have an ugly English accent when I speak French. So interesting. And then you lose the I don’t know, the nuances and like the phrases and stuff, but I mean, I’m not up to the hip lingo in Georgia either. So, you know.

Sharon Cline: [00:04:19] I follow some, some people on TikTok that throw in these terms that I’m just like, what? I have to look up Urban Dictionary. So yeah, yeah, there are ways to try to be hip. But yeah, no, that’s okay, I can I almost embrace a little bit my non hipness because it’s like on purpose I’m not going to join like I am my age and I’m staying there.

Joanie Chamberland: [00:04:36] She’s like word.

Sharon Cline: [00:04:37] Yeah.

Joanie Chamberland: [00:04:39] Because like what does that mean.

Sharon Cline: [00:04:41] Never mind. Well, I’m so happy that you’ve come in the studio because you and I have talked about, um, self-defense classes that you offer at the studio. And, um, I’ve had a lot of intimidation about it because I’ve had some trauma in my background that I’ve taken a self-defense class in the past, and it’s been very traumatic for me because it’s brought up some emotions I don’t even know I have right underneath the surface. And you were very kind about making sure that any time I would come, I would be really comfortable. So thank you for being so generous that way. But also just the fact that I can imagine you’re giving everyone an not just self-defense, but in your classes a sense of I’ll meet you where you are. And so can you tell me a little bit about your philosophy behind your studio?

Joanie Chamberland: [00:05:25] Yeah. So I’ve actually been training martial arts since I was four. Um, and I do realize people aren’t like me, um, in which has been something that’s interesting for the business has been like, well, why did you sign up? And, you know, I did jujitsu because I liked jujitsu. Um, and honestly, I didn’t do it for self-defense. I didn’t do it for friends. I used to wrestle with my friend in the living room, and I was always really small, strong core. I did gymnastics and stuff my whole life, but I’m not good at gymnastics. Um, but she was a soccer player, and she was strong, and I was, I started jujitsu, I didn’t even weigh 100 pounds. So I was really tiny. And she kept pinning me down. And my brother’s friend saw it, and he was like, here, let me show you some stuff. And I was like, what is this? He’s like jiu jitsu. And I was like, okay, cool. So he showed me a little bit and I went to another school and found out, like started an actual jujitsu program. Long story short, you know, he showed me some stuff to get out of that. And through being in all those different studios. Right. Doing the taekwondo as a kid. Um, then I did taekwondo as a teenager, and then I came back and went to try krav.

Joanie Chamberland: [00:06:28] I’ve done jiu jitsu, but from being there and going to a bunch of different schools, I realized like. What is that thing that makes it intimidating for people, right? Because for me, it’s not. So we’ve been trying to get new clients in and I’m like, I don’t know, you don’t get people like me. Like, I just signed up. I walked in and I was like, let me do this class, right? I love jiu jitsu and I just want to be able to beat people up. So, um, but I want to be able to do it consistently, right? So I need to be safe. And we have this thing, you know, we say at the gym, that’s funny. It’s just like, if you break your toys, then you don’t have any toys to play with. So, you know, coming in, we already know it’s a really awkward, intimidating thing. I do remember being a white belt and we had a big window and we’d be doing these warm ups, and you look super weird. Like I was like, what if somebody just, like, looked at us right now? They’d be like, what are they doing? And it’s like some of the most fundamental movements you have to do shrimping and bridging. And so I was like, okay, I can see like how that would feel. So, you know, for me, being so small, being a female in this sport, starting jiu jitsu young, I was 16, started teaching at 19.

Joanie Chamberland: [00:07:28] A lot of people would come in and quit. Because or like not sign up because like, well, this little person doesn’t know what they’re doing. And so over time, I’ve realized kind of what is intimidating about it. Listening to my students and me being there is like a lot of gyms are just very macho. Or you walk in and nobody greets you. Um, there’s this been this whole thing where they think, you know, it’s so MMA because you see jiu jitsu in like UFC, right? And, but UFC and MMA is a mixture of martial arts. It’s mixed MMA. So you use some jiu jitsu but Croft taekwondo, you know, Muay Thai, boxing, all of that’s in there. So I want everybody to know, like jiu jitsu isn’t MMA, it’s in MMA because all martial arts are. So when you come to our gym, like, we want to make sure that you’re aware, like when you come in, right? We all know it’s a hard sport. It’s awkward. Nobody’s body just naturally does it. There’s very few. But every time you come in, you’re like, okay, I was 16. I trained with guys that were like, didn’t want to touch me. They were super awkward. And I’m like, now you made this awkward, like, just grab my guy and move on.

Joanie Chamberland: [00:08:33] So my whole thing is like, I know that we all come in at a different place and with different skills and different understanding of the body and of other people, and you know, their story. So when you come in, you’re going to be partnered with somebody who’s been training for a while that understands what that’s like, so they can help you because two people don’t know what they’re doing together is terrifying. So we get somebody who knows what they’re doing to help you and make you feel comfortable and understand, like, okay, this is an awkward move. We all know. So we’re going to show you why we do this move. And so I want to make sure that everybody who comes in like it’s a very physically demanding sport, but everybody’s body can get used to something physically demanding. The thing that’s hard about jiu jitsu is that it’s extremely mentally demanding and and it will bring up things, like you said to me that you don’t even know are inside of you sometimes. And so you need to be in a room where you’re comfortable because you’re going to have to make it through a lot of things. And I’ve done so myself, just being so small in the sport, constantly having people lay on me and I’m, I’m claustrophobic.

Joanie Chamberland: [00:09:30] So having to deal with just that on its own and and being okay and knowing like, oh, I have to do is tap. So at my gym, I focused on making sure that everybody knows, like when you’re coming in, like, we all understand how weird and awkward jiu jitsu can be. And I also know that that it’s, you know, few and far between like me that just come in because they want to do jiu jitsu. And so that’s been our whole goal is like, okay, you come in like we’re going to have a good time. Like it’s structured and I can be strict. But also like especially with adults, like I know you’re here as your hobby. You’re here to learn something like, I want you to come in and like, have a good time, enjoy yourself. Because and I want to enjoy the people around me. So I make sure, like no matter what, somebody’s going to be there helping you and making sure that you’re comfortable and you’re good, even if that means that today, like, you’re just going to sit out and watch, right, see how things are done. And then as you get going, we’ll give you some, you know, okay, come work with this person. Like they’ll help you with these few things. And then as you go on you’ll just get more comfortable.

Sharon Cline: [00:10:24] So it’s like a trust.

Joanie Chamberland: [00:10:26] When you get.

Sharon Cline: [00:10:26] There.

Joanie Chamberland: [00:10:27] Yeah, absolutely.

Sharon Cline: [00:10:28] So you had, uh, started, uh, rise up jiu jitsu in 2019. That’s when it opened. So what made you want to start your own gym here?

Joanie Chamberland: [00:10:37] So I actually started teaching in gosh, I was 19. So whenever I think that was, uh. 2014, maybe 20. No earlier than that, 2012. Um, I’m not trying to do the math right now. I’m thinking about, like, college. I was in college and I was offered the job because my professor actually moved back to Guam. So I started teaching then as as a purple belt. And I taught in, um, it was at at the time a lot of people do actually know him. Gregory Lamont, um, still really great, um, relationship with him and his wife April, that were my mentors forever. So I taught in his gym for a long time. It’s actually called integrated Martial Arts, and I have an event coming up there soon. So I was teaching for a while with him. And the way that it was, because it’s it was an ATA, there was only so much growth that was going to be able to be done. We kept trying to push jujitsu in the ATA system, and they just they didn’t mind it, but they never helped us. So just constantly being in there, I could never really do exactly what I wanted with my program. And honestly, the people that had bought us at the time, Karate Atlanta, they also viewed it like, well, you don’t learn life skills in jujitsu.

Joanie Chamberland: [00:11:50] And it’s like, well, I grew up in the ATA system, so I do make sure that it’s a structured class. We bow in and out, there’s respect. We talk about life skills, they’re learning something. And the reality with jiu jitsu is that it’s really a parallel to life, right? Because some days you come in and like, everything is amazing. You’re beating everyone, the next day you’re just getting beat up by everyone, right? So it’s it really helps you learn like how to deal with those situations in, in life too, because you’re constantly being put in uncomfortable situations and going, is this really something that’s going to like, hurt me? Like, am I going to pass out with this choke? Or is this just kind of uncomfortable? And I can turn my head right, which means like just in life, like, is this really something that’s so hard? Like, I might not make it through, or does it just feel really hard and like all I got to do is like, look at the corner and like, there it is, like the lights right there.

Joanie Chamberland: [00:12:35] So. Being in there, it was hard for me to really make the program bigger, and I had had an opportunity with somebody who was saying they wanted to open a gym, and they already knew from the beginning I wanted to do that. So eventually, since we couldn’t, we kept trying to get me to be able to move up. Um, it just didn’t work in the the way that the structure of the atom karate system. So I ended up opening my own gym, and that was. With the help of mass tourism. In the same shopping center. We partnered together and the kids took both classes for a while, and then I moved to my newest big location, which is over off Bells Ferry Road. And you know, we just keep growing that way. And like I said, I’m still great friends with them. It’s a wonderful place. It just wasn’t going to be able to give me the growth that I wanted and to be able to structure it how I want to make sure that I give that vibe. Right. Because it’s just a kind of a different vibe when you’re looking at the taekwondo side, then jiu jitsu.

Sharon Cline: [00:13:30] Right. So I think when when you’re talking about misunderstandings of what jiu jitsu even is, you know, it’s like you were saying, I can imagine mixed martial arts and people think it’s going to be so physically challenging and, and, and have a different philosophy than what it really is. But I also think it’s fascinating that the way you’re discussing it and explaining it has the mental side of it is so interesting because you think about the physical and the challenges that’s going to come this way, because if you’ve I’ve seen obviously I’ve seen, um, and you have seen jiu jitsu matches and it’s, it is so physical, but the, the mental side is, is kind of not something that I was thinking is like, wow, I have to actually get my mind in this space of making sure that I feel safe. And what am I going to do if I don’t? And I guess I just was thinking kind of brawn, you know, is what’s most important, I suppose. So can you talk a little bit about that?

Joanie Chamberland: [00:14:24] So, um, there’s and this is just the philosophy for jiu jitsu in general. And it’s we basically it’s we call it like it’s like chess, right? It’s mental chess because the whole time, like it’s physical and mental chess because the whole time, like you’re trying to stay a couple moves ahead of your opponent and just something as simple as, like if somebody were like, we start from standing, we go to the ground, right? If somebody were to take me down and I get underneath them, I can be in my head and be like, oh God, they took me down, right? And then I’m trying to use my power to to push them back over. Or I could think something like, all right, what’s next? Right. I got taken down. There’s no worries about why. Think about it. Right. Let’s move on to the next thing, which is the hardest thing to do in jiu jitsu. And that’s what I’m constantly trying to teach my students, is don’t focus on that bad thing that just happened to you. You got to focus on the next step. So what’s the next step? They’re going to take me down, but there is no way they’re also going to get mount on me, right? They’re not just going to take me down and just land all the way on top of me. So if they take me down, my my foot hooks going in, I’m sweeping them back over and I’m on top of them. Right. And so it’s thinking about, okay, what’s next. Right. Okay. I want this person to extend their arm straight. So I’m going to push and they’re going to try to push me away. Bam that arm is straight. So you’re constantly you’re you’re baiting them. The the better and better you get at jiu jitsu.

Joanie Chamberland: [00:15:37] You’re 4 or 5, six steps ahead of them or you already know. Well, if I grab here, they can only move this way or this way. And honestly, my challenge for this last year, because I used to compete a lot and I retired last year, I was very physically and time physically demanding, time consuming. So I changed my mindset to, okay, when I roll with my my buddies that are bigger and they’re high ranks, right? They’ve been training longer than me. So it’s not jiu jitsu is to help a small person beat a big person that doesn’t know what they’re doing. Okay, but when your best friend is been training just as long as you have has been a black belt, you know, twice as long as you have, and they’re 225 pounds. Your goal is okay. Like, how can I outsmart him? So he told me, well, when I grab here, you can do this or this. And I’m like, oh, well, actually I have a third option. So that’s been my whole goal is like, okay, I can’t I’m not beating him physically. Even if I use flexibility, I still can’t beat him. So now it’s okay, I’m going to set some things up. Or you know, we train together so long. He knows my moves. I’m like, I’m gonna do something he’s not expecting. So there is so much mental awareness that you have to have in jiu jitsu. And it’s very difficult when you first start off because, you know, people are laying on you, they’re choking you. It’s hard to think when people are all all over you sweating on you. Sometimes we avoid those people, you know, where they’re they’ve got their legs near your face. Yeah.

Sharon Cline: [00:16:53] They’re touching you so much.

Joanie Chamberland: [00:16:54] Right the whole time. Yeah.

Sharon Cline: [00:16:56] So it’s such an odd thing, especially with a stranger to be like, so physically intimate like that, you know, in a battle.

Joanie Chamberland: [00:17:02] Yeah, exactly. And that’s why also, like, you don’t start off just doing that right away. Right. That’s why we partner you with somebody that’s going to help you and make you feel comfortable. Because if you already don’t feel comfortable with someone, how are you going to do the other part. Right. And so but that’s over time. And so that’s, that’s the thing about it is it’s just there’s so much thought involved and you’re never going to do the same roll again. You’re never going to have the same exact fight again because oh, well, even if we go together all the time we’re going to try new things. So it’s it’s really great because it’s so mentally engaging. That’s why I haven’t stopped. I’ve done many, many martial arts in my life, and jiu jitsu is the only one I’ve stuck with because it’s so mentally engaging and it’s never the same. And then you can have so many different partners that are all doing different stuff. If somebody is flexible, if they’re short, they’re tall, they’re long, they’re strong, they’re it’s really honestly a amazing the amount of things you can do with jiu jitsu.

Sharon Cline: [00:17:56] I had no idea. I mean, I knew the basics of it and I’ve seen matches and but I’ve never really thought about how, um, it’s like chess. Like, if I move this way, they’re going to move this way, which will let me do this, you know, which. So you really have to be 100% present.

Joanie Chamberland: [00:18:11] Yes.

Sharon Cline: [00:18:12] In that moment, which is what it’s like for me, motorcycle riding, because I have to be so present when I’m on my bike. And there’s a piece that I have about it when I’m in that space because I’m very like, I’m not thinking about all the other things that I have to do. So I’m imagining actually, it’s it’s kind of cathartic for me. To let go of everything else and just be in this moment. So I imagine that might feel the same, even though you’re fighting or not fighting. Is it fighting?

Joanie Chamberland: [00:18:40] We call it. We call it rolling.

Sharon Cline: [00:18:41] Okay. Rolling.

Joanie Chamberland: [00:18:42] But I mean, that is the the sparring or fighting portion of jiu jitsu. Right. Rolling is when you get to use all the moves that you know, and and honestly, it is it is something that requires your entire mind and, and it’s funny because when you say that, I think about this time I competed and, um, I tried to tell my students, it’s not you’re never both moving forward. Right? Sometimes you can move backwards while they’re moving forward. And I remember we were going and typically you have your first round, you know, you do your first division and then it’ll be a couple hours before the next one. But somehow we got them to like speed it up. And we ended up competing again like our second round within like 30 minutes. And I was hungry. So I was competing and all of a sudden she kind of, like, lands on me and like, you know, her body hits my stomach and I’m like, man, I’m hungry. And I’m like, oh God, I’m competing. I got to keep I got to focus on what I’m doing. And so, you know, just a thought like that, it wasn’t even negative. Like it wasn’t like, oh, she did this to me or whatever. It was just like, man, I’m I’m hungry. Oh. Oh, gosh. Oh, okay. All right. I’m fighting someone right now. Please.

Sharon Cline: [00:19:43] Intrusive thoughts. Right. Yeah. It’s like.

Joanie Chamberland: [00:19:45] So you do have to you really have to have your focus on jiu jitsu. And so it’s it’s nice because it does literally. And I think that’s why people love coming. And it does clear your mind because it just doesn’t allow you to think about anything else. Right.

Sharon Cline: [00:19:59] It doesn’t matter your emails. It doesn’t matter what you’re doing on the way home. When you get home, it’s this moment and it’s a challenge to be 100% present, I think all the time. Oh yeah, it’s that mindfulness. But I like that that something that reminds me that I need to do it because it’s easy for me to get very distracted with a million things. But to be right here, present right now, even in this interview, it’s like, appreciate what this is. And I feel like I’ve experienced life in a more meaningful way when I’m really thinking about what I’m doing and every moment. Right.

Joanie Chamberland: [00:20:29] And then and the thing too, that’s nice is the person that you’re doing with also knows that you’re giving them your full attention. Right? And so there’s never this thing of like, you know. Are we both present right now? Like, are we doing this thing together?

Sharon Cline: [00:20:42] Just phoning it in.

Joanie Chamberland: [00:20:42] Yeah. Like, no, you’re definitely doing. If not, as soon as that arm comes across your neck, you’re like, okay, I’m here, you know, and so it’s, it’s, you know, it’s it is that thing that clears your mind and really helps you out. And especially when you find that. Right, Jim. And that’s that is one of the other things I tell people like this is how I created my Jim. Right. But anytime you’re trying out some Jim’s because I had somebody ask me the other day actually at the wipe out, you know, how do you know if it’s a good Jim? Like, what if you’re not close to my Jim? Um, well, the thing is, you know, go in there and you can look up the instructors, see if they’ve competed, see if they have, you know, their reviews and all that. If you have a friend who trains, they probably know someone in the area. But also when you go in there, you just have to like when you go in, do you feel comfortable? Is this somewhere you want to be a long terme? Because jiu jitsu is. It takes about ten years to get a black belt.

Joanie Chamberland: [00:21:31] So if your goal when you come in is to earn your black belt, like you’re going to be there for a while. So make sure that you like the instruction, the class times, how they’re structured, the people that are with you. And that’s our goal. There is like, if you’re meant to be at my gym, you will be at my gym. Like you’ll walk in like, this is the place. Like I enjoy this. Like, this is what I’m here for. It’s a hobby, right? And so like, that’s the whole thing that we’re trying to create. Is that like mindfulness, like you want to be here, like, people don’t come onto my mat and bring their cell phones out there because that’s not that’s not what they’re there for. Shoot. Somebody’s phone was ringing one time. Nobody like that person didn’t even realize it because they were so zoned in. And then they’re like, oh my God, I’m so sorry. That’s my phone. Like, let me go turn it off. And it’s like, we hardly that hardly ever happens. But it’s one of those things that like when you’re there, you’re there.

Sharon Cline: [00:22:14] I saw on your website that you also, um, your classes start for children as young as four years old. Yeah. What’s that like?

Joanie Chamberland: [00:22:21] So we, um, I originally started seven and up, and the goal was always to have the 4 to 6 year old class. Um. And if y’all haven’t met me, I can do it. Okay? I’m a good instructor, so I can do it, but it takes a lot of energy, and that’s not me. So, um, I had somebody come in and start that program, and then he ended up moving out of state. And my best friend, who’s amazing took over, and, um, she actually owns her own gym in Douglasville. Um, but she just had a baby, so she’s gone now. But anyways, she came in and she took over that. And, you know, we actually do teach them jiu jitsu, and we are one of the few schools that actually has jiu jitsu for 4 to 6 year olds. Typically it’s the taekwondo schools that have it. Um, and it is a very it’s very rewarding and fun. They say really funny things. I mean, it’s great and I, I got a really good picture of one of the little ones that just moved to juniors yesterday. And so the 4 to 6 year olds is there. You know, we’re teaching them jiu jitsu and they’re very excited and they’re they’re always rolling and they’re adorable. But it is hard to wrangle kids that are fighting each other. So it’s it just takes a lot of energy. Um, and then we have the seven to. Adult size, you know, like.

Sharon Cline: [00:23:37] Teen almost.

Joanie Chamberland: [00:23:38] You know, 12, 13, 14 it just depends on their size and then adults and up, which is what I teach is the seven up to adults. Um, it’s it’s honestly been really good and I know they can do it. I’m just really hard on those expectations. Like, I know what you kids can do. So, you know, it’s it’s very rewarding. It’s very fun. We actually have a few competing this weekend that are in the 4 to 6 year old range. Um, and if you I’ve never seen it, it’s adorable. It’s adorable. It’s amazing. So that is definitely my favorite part of doing that. But teaching the classes is hard.

Sharon Cline: [00:24:12] The challenge.

Joanie Chamberland: [00:24:12] Is real. Yes, the challenge is real, but it’s. When you see it. It’s kind of incredible what it does with the kids.

Sharon Cline: [00:24:19] So I was thinking the discipline that it requires is probably just such a great life skill for children to start to develop as young as four.

Joanie Chamberland: [00:24:27] Yes, definitely. The main thing for us and for most places in general, but for us is that it has to be something that you, you’re doing at home, and then we’ll help you be that secondary place that they learn it at. Because if it’s just us like we it’s it’s way too hard. So we make sure that like, that’s what they’re getting there is that supplemental discipline. Like we talk with the parents, we make sure we’re all on the same page. Um, and we actually are opening up a third class because our classes are getting really full. So we actually opened up a Friday class. It’s going to be starting in April so that we can get a few more people in.

Sharon Cline: [00:25:02] That’s awesome. So you’re growing. Yeah.

Joanie Chamberland: [00:25:04] We’re growing definitely. And definitely the little Lamaze class.

Sharon Cline: [00:25:07] That’s what they’re called.

Joanie Chamberland: [00:25:08] Yeah. That’s what we call them the little Lamaze.

Sharon Cline: [00:25:13] So they can say they’re a lama. Yeah. Well, I saw also that you have summer camps that you provide as well, and you have, um, um, Parents Night Out that you’ve done in the past, I saw, which is so helpful. I imagine it’s like you are not just teaching your classes, but you’re really engaging the community in different ways.

Joanie Chamberland: [00:25:33] Right? So the the summer camp, we only have one this year. It’s in June. And and that’s because I knew I was going to be teaching a lot more classes this, this time around with my best friend having her baby. But so we have the summer camp in June. It is open to the public. Um, they will do jujitsu every day because I’m trying to get it out there because, like I said, most people just aren’t aware of what jujitsu really is. Some people are. And the other thing is, it’s like a lot of people don’t know what jujitsu is. And how do.

Sharon Cline: [00:25:59] You explain it? How do you explain what jujitsu is?

Joanie Chamberland: [00:26:02] I just tell people it’s it’s more or less looks like wrestling, but you’re learning how to defend yourself on the ground. And there are uses of judo techniques to take people down and wrestling to take them down. Right. And a lot of people are just worried that somebody is going to get hurt. I mean, it’s a full contact sport, but that’s we’re teaching them. Jujitsu is about control, like being able to control yourself and your opponent. So there is so much self control aspect to it that they that people don’t understand. And so that’s the thing is like once you bring them in and let them try it, they can see that as well as like I mean, honestly, I like to have fun with the kids. So we have like marshmallow wars at camp, you know. So and they have like they make forts and stuff and, and I really do enjoy seeing how creative the kids can be. Um, and I do have like I have them teach at my gym, um, and then so they get their belt. So they have to be able to teach something because I was like, you don’t actually know something if you can’t teach that thing. And I don’t believe I think all black belts should be able to teach, but just because you’re a black belt doesn’t mean that you can teach, which is to me.

Joanie Chamberland: [00:27:00] Like, why? Like there shouldn’t be real. So I have my kids start teaching from early on, right? And then with the parents night out, we just try to help them out and give them, you know, we understand like they’re they’re coming in and they’re bringing their kids to us and they’re, you know, constantly all day, every day with their kids. So we try to have some parents night outs so that our parents can go and like, have fun and, you know, just leave their kids with us. They already know they’re safe because they come here and train with us. They can bring their friends kids so y’all can have, you know, double dates and whatnot. Um, how fun. Yeah. But on the vice versa, we also do adult game nights. So like all the adult students, we all get together and we bring some food and we play board games and we puzzle and like we’ve talked about bringing like video games but have had this system set up. But none of us end up playing. We always end up playing board games together. But so we do like geek out together as, as adults as well. So, you know, fully inclusive. We’re like, all right, y’all drop your kids off somewhere else tonight and come hang out.

Sharon Cline: [00:27:57] But how nice. Because it’s not just developing like you were saying. It’s a family atmosphere. It’s not just developing your skills in jiu jitsu, but it’s developing relationships and friendships.

Joanie Chamberland: [00:28:06] Right. And and we also have a leadership program. And so in my leadership programs is kids and adults, and I teach them how to teach jiu jitsu. Right, how to coach, how to coach in competition because it’s very different. Um, how to help, you know, the new people that come in, like how to be a good training partner and how to make sure that everything runs how we want it to and get them ready for their belts as well as like I just teach them overall leadership stuff so they’ll learn how to public speak. They’ll learn like we worked on like time blocking. And one of them, I had somebody come out and talk about, like, being a good friend. Um, I’m trying to get somebody to come out and like, you know, help us work with the special needs community just so that we’re always giving back. They have to do community service projects so that, you know, we’re always giving back to our community as well, because what’s the point of only growing our little community? But then we go out there and we’re like, what is this place? So we’re trying to always give back and create that same environment around us as well.

Sharon Cline: [00:28:58] I love it. Um, and you also have an event, um, that’s coming up in May. It’s a charity event and it supports neurofibromatosis. Is that right? Yep.

Joanie Chamberland: [00:29:08] That’s right.

Sharon Cline: [00:29:09] Um, so can you tell me? I mean, it’s wonderful that you are considering outside of what, your little bubble. Studio is you’re considering what? What kind of contributions you can make to your community. But this is a specific event. Can you tell me about that?

Joanie Chamberland: [00:29:24] Yeah. So my best friend actually had neurofibromatosis, and I had decided I wanted to help out, like raise funds and awareness for it. And I had told her, I’m going to hold it, you know, hold this event in October. And unfortunately, that year she passed away in August.

Sharon Cline: [00:29:39] So. Sorry.

Joanie Chamberland: [00:29:40] Yeah. It was it was rough. And if anybody’s lost anyone, you know, sometimes it just hits you. But. I’m working through that and trying to help out the family. We did. We still continued that event in the first year in October, and we did like a big memorial for her, and we had a silent auction tent and just, you know, raising awareness because most people don’t know what NPH is. And it’s honestly pretty common. Um, and then every year after that, we stuck with May because it’s May is NF Awareness Month. And so we’ve stuck with May. And it’s a big endurance event and it’s ten ten minute rounds of jiujitsu, which is very daunting. And even people have been training for a long time. Like I can’t make it through. And the reality is it’s like we’re all there for the same reason. So it’s it’s a lot of fun, right? Like we play music and there are kids that are doing the ten minute rounds. We’re all trying to last ten, ten minute rounds. It’s not a competition. We’re all there laughing, having a good time. We stop and we do an intermission halfway to talk about NF and, you know, have people understand what it is. And this year we’re going to do our silent auction again. We’re going to have, um, the little sober bar out there. We’re going to have a food truck. We’re going to have some vendor tables. Um, we got a girl coming out. She does, like, body jewelry and shave stuff. And I’m so sorry I can’t remember her name right now. Um, so it’s going to be like a really nice big event. And this year we’re, we’re partnering with Pennies Flight, and that’s what we’re going to give all our money. So everything is going to that charity.

Sharon Cline: [00:31:01] So what must it feel like for you to see an event, um, year after year? You know, that, um, is inspired by your friend?

Joanie Chamberland: [00:31:12] Um, it’s honestly, I just really I love that everybody there is, like, having a good time, you know, it’s it’s always hard and and typically we’ll do, like, a moment of silence in between. And I hate crying. So, you know, it’s one of those things that’s it’s a little rough. But at the end of the day, like, we all know why we’re there. And it’s always a great reason. And I think that’s what makes it so nice is like we’re just like I said, we’re there having fun. Right? And and we want the public come out. Y’all can come watch us, you know, do our rounds. And if that’s something that, you know, you’re interested in seeing what jiu jitsu is like and you feel like, oh, I heard it’s always fighting. Like, come and watch this role. Like, we, we like rolling. We it doesn’t look like we’re murdering each other because we’re all smiling and like, having a good time while we’re doing it. So that’s kind of, you know, the whole gist with that event is like letting people know what it’s about and being able to last through it, because people who have NF have like, tumors on their face and their body and they’re hurting and it’s it’s a nerve disease. So it’s, you know, being able to show like listen, they can if they can walk around all day in pain with their tumors and and you know, sometimes they’re cancerous, sometimes they’re not. They’re in pain. Mariel was always in pain with migraines. Like we can do ten, ten minute rounds, like, that’s like the least we can do, right? So that’s kind of the whole thing, is to last through those ten minute rounds and just show her support that, like doing something hard and feeling good that you’re doing this and, you know, knowing that it’s not even anything compared to them.

Sharon Cline: [00:32:34] I like that you’re talking about almost reframing what your situation is like. I’m healthy enough to do this. Appreciate the fact that I am.

Joanie Chamberland: [00:32:43] Exactly.

Sharon Cline: [00:32:44] That’s that’s a big deal.

Joanie Chamberland: [00:32:45] Well, there’s, um, Cupid’s underwear run. And they got me with this because they they you’re supposed to do it in your underwear, right? And obviously I’m fit and all that, but there’s some weird to me about going around in my underwear in downtown, and they’re like one of the emails because I wasn’t going to do it in my underwear. Emails was like, you know, they have tumors all over their face that they’re uncomfortable with, and you can’t walk around in your underwear for, you know, 30 minutes. And I was like, okay, you got me. So that’s kind of the thing we’re going with. So, you know, you’re too scared to do ten, ten minute rounds, but they have to live with enough every day of their life. Like, the least you can do is 100 minutes of rolling.

Sharon Cline: [00:33:17] It’s an important reminder. I can complain about a million things, but it’s just because I’m in my own little world. But it doesn’t take much to look outside of yourself and see, you know, what other people suffer with, and then have an appreciation for where you are.

Joanie Chamberland: [00:33:30] Right? And it does make me feel grateful to know, you know, I’m here like I get to do this and she would want nothing else than that.

Sharon Cline: [00:33:39] So, well, you also teach a women’s self-defense class. Can you talk to me about that?

Joanie Chamberland: [00:33:44] I can, so we did. We tried this year doing a series. Um, they’re quarterly. And, you know, the reason being, like, you’re not going to learn how to defend yourself in one class. And I know some, like the moms, are very busy and they’re taking their kids everywhere and trying to make sure their kids are safe. But you got to take care of yourself, too. So the next one is actually April 26th. And the goal of that is to get all the women together to give them some tips on, like what to do to keep yourself safe, as well as learn about some of the martial arts and about jiu jitsu. They are going to build on each other, so we’re going to do different stuff at them. But I’ll do a quick recap every time to just kind of make sure everybody is aware of like what the goal of the class is, but it’s just a lot of people think they’re going to be safe just because they have a gun or they have a knife. But the reality is like usually if you’re going to be attacked, you don’t know that you’re going to be attacked. So you need to be able to defend yourself. And everyone thinks, well, it’s fight or, you know, flight or fight. And it’s like, no, there’s also freeze, which is probably the worst thing you could do.

Joanie Chamberland: [00:34:42] And and the reality is watching it day in and day out, you know, when somebody. Puts their arm around your neck to choke you. With a black belt. Somebody puts their arm around me like, I’m going to be talking to you like nothing’s happening. You’re going to be like, what is going on? This is super weird. Well, I’m constantly having people try to choke me. And so to me, I know, like, okay, what’s when is it actually a problem? Like when do I need to end this from happening. Whereas somebody brand new comes in, you put your arm around their neck and they’re immediately like, oh my gosh, get off me! And they’re in there. They’re fighting or fly or freezing or crying. And so the whole thing is to get you comfortable somewhere that’s not supposed to be comfortable. Right. And so that you know what to do when you’re in those situations. So my class is is informative as well as physically. You’re going to be doing this stuff so that you can learn like, okay, is this what I want to do? And I was asked a really good question last year when I did my first class. And one of the ladies was like, well, which martial art is the best and which.

Sharon Cline: [00:35:42] What a question. Which mine?

Joanie Chamberland: [00:35:44] Well, yes, jujitsu is because you’re learning how to defend yourself on the ground. But if you don’t like jiu jitsu and you don’t go to jiu jitsu, then it’s useless for you. So the biggest thing is, the one that you’ll actually attend is the one that’s best for you. And and you know, and it’s great. I think everyone that has a gun or whatever should do their gun safety class, and that’s wonderful. But that’s not going to stop if somebody’s hand-to-hand fighting you. So if you don’t have the time to reach for your gun, right. If you don’t have these things, you need to be able to also defend yourself with just your own body, right? Same with knife defense, same with all of those things. So I don’t discourage any of those classes. I think they’re wonderful and you should do that stuff too. But what if you didn’t have that right? So keeping yourself safe and just being aware that, like, what if one day you just what if your gun wasn’t there, then you’re comfortable and you know that you can at least do something long enough to defend yourself and get the cops out, or get your husband or whoever, or get away.

Sharon Cline: [00:36:37] Yeah, just one second.

Joanie Chamberland: [00:36:39] Get your dog something.

Sharon Cline: [00:36:41] It’s muscle memory we were talking about the other day. Right. So you’re you already have the experience of having to do it, like to defend yourself in that way. Right. So, um, knowing that you have that in the like, you have a plan. If something does happen, there’s a piece that comes with that too. Yeah.

Joanie Chamberland: [00:37:00] When it’s not even like it’s even more deep than that. It’s not really a plan. Like I don’t have a plan, but I’m very well aware if somebody touches me like it’s going to be bad for them. And so because I just like, I don’t have to think about a plan. I don’t have to think about doing this thing. It will just happen. And it’s the same thing. You start noticing it as an instructor is I’ll teach a move and then I’ll watch everybody do it. I’m like, why are they doing this all wrong? And then I look and I’m like, mhm. Everybody come back in. They’re like, what? I’m like, I forgot to tell you, I do a shrimp here because my body just does it naturally. Right. It don’t have to think okay I’m going to do this in shrimp. So I just do it naturally. And I don’t tell them, well when they go out there they don’t do a shrimp because I didn’t tell them to do a shrimp. And so like, that’s the stuff that I know, like my body is just going to take over and do it. And so over time when your body gets used to doing certain things, it just knows, right. When I when I frame my shrimp, a lot of people just try to frame and push and they’re laying flat on their back and it doesn’t work.

Joanie Chamberland: [00:37:55] So knowing that, like, I don’t even have to have a plan. So that’s kind of the whole thing is I’m very comfortable in knowing that I don’t need a plan, I don’t need my body will do it interesting. And my body will do it under stress because I’m constantly doing things under stress. Right? And especially because I competed a lot. And there’s not that many women that compete in with my time that I can go train. Typically, I train in the daytime for myself, and that’s when everybody’s working. So I’m fighting dudes all the time, and I have to look at them and be like, don’t be nice to me. Like when I go out there and compete, those girls don’t care. They don’t care. So I have to be able to push under that kind of pressure. So you’re constantly being put under that pressure to where okay, now I know, like things don’t feel so bad anymore when you’re like, man, like 10s ago I got this 200 pound guy that’s literally trying to choke me with every muscle that he has. And now I’m just sitting here walking in every day life like, okay, this is not so bad. Might be raining in the pollen stinks, but I can still breed better.

Sharon Cline: [00:38:56] So how interesting it is the mental part of it. Because like you’re talking about even just sparring, it’s like I just went through this big sparring with this 200 pound guy and that’s like was really difficult. But now I can just appreciate going about my day, whereas someone else who doesn’t have those moments where they’re like, have feel like they really accomplished something significant, you know, they’re going to complain about the rain like I do. You know what I mean? It’s it’s interesting that there’s like that side of it that actually puts a different focus and perspective on, on your on your daily experience. Yeah.

Joanie Chamberland: [00:39:34] Everything that you do for sure, it’s, it’s crazy because you never know when it’s going to come up. And the thing with the plan too, you were saying is I actually have a girl who’s been training for a while, she’s starting a little llama, she’s in a junior class, and we’re kind of talking about how like. She doesn’t. She’s gotten so much better, but her goal coming in for her mom was for her to come in and learn how to focus. And, um, she used to like, cry and want to run off the mat. I mean, it used to be really bad, and Lauren did an amazing job with her in the little Lamaze class, and now she’s in the juniors class with me. And, you know, we were making jokes because she always whines about everything, and she’s the strongest little girl. And I’m like, girl, you’re so strong. Just yeet this kid off you. But she doesn’t want to hurt anyone. So anyways, we used to joke at her and be like, the ambulance is here.

Sharon Cline: [00:40:21] Because she would.

Joanie Chamberland: [00:40:21] Always be like.

Sharon Cline: [00:40:22] My hair. It’s like, Jocelyn, you’re tough.

Joanie Chamberland: [00:40:24] Like, just knock him over and get your hair out. And so we were having a conversation about how, like, she’s getting there, right? She’s finally getting to a point where she’s going to be ready to test, like for her next stripe. She’s she’s been doing pretty well in class. And her mom said, you know, actually, the other day, a little boy went and grabbed her on the playground and she used jiu jitsu, and she had no idea she used it because it’s so ingrained in her. So she’s like, she was trying to tell me, like, she’s learning this stuff, even though it might feel like sometimes she’s not because she’s kind of all over the place. She’s like, she’s using it without knowing that she’s using it. She didn’t even know she did jiu jitsu, but I watched her just take this kid’s arms off of her and turn around and just face him. And she was like, oh, that’s what she does in jiu jitsu all the time.

Sharon Cline: [00:41:03] It feels like all women, just because we are naturally bi biologically, um, not don’t have as much muscle mass as men, right. So it feels like to be able to fight, I have a chance of fighting and getting away or however you need to get out of it. It feels like this is a skill that women should have. All women should have.

Joanie Chamberland: [00:41:25] Absolutely. And in the reality too, of it is that 90% of fights go to the ground. So anybody who could possibly get bullied or in a fight like you have a very high likelihood you end up being on the ground, which is where most of jiu jitsu is. But also just the majority of attacks that happen on women would be something that you need to learn how to get away from someone who’s trying to hold you down, trying to hug you, trying to keep and and the natural tendency for people, honestly, when you if you ever watch a new person do jiu jitsu, if somebody gets on top of them and they hug them and it’s like, no, no, like you don’t want to put more weight on yourself like you, you they already have gravity working for them. Like don’t pull them even tighter on top of you, but it feels like you just want to keep them there. You don’t. But the reality is you need to be extending them away, pushing them away, and creating space between the two of you. And everyone is physically so much stronger than they think they are.

Sharon Cline: [00:42:20] You just such an interesting statement. I feel I can get away if someone’s going to fight me. But you think you can do it and you think you have the strength. But no, you do.

Joanie Chamberland: [00:42:29] No you do. You’re so much stronger than you think you are. And that’s what jiu jitsu will show you is like, oh, all I had to do was like, put my arm here. And like, they can’t do that. And it’s like. But it feels so physically like, I’m not that strong man. I started jujitsu, I was 97 pounds, I was not and I was not strong. My I see pictures, I’m like, wow, my legs are the same size as my arms. Like, that’s bad. Um, but I was my core was very strong from gymnastics and, and I had a trampoline that I was always on as a kid, but. Doing jiu jitsu will make you strong in ways that aren’t what you’d get, like in a lifting gym. Right. So there are some people come in that are super strong, and I am not strong in that sense. I mean, I’ve lifted weights and I try to be strong, but you don’t need all that to defend yourself, right? And obviously, hopefully most of y’all know if you ever were in a situation where you had to fight and you’re going to fight, you have these crazy things that happen. Like if your kid is about to get hit by a car, you’re going to lift that car. Like, those are real adrenaline. Yeah. And all the chemicals that are going to rush through you. So as long as you know what to do with that, it’s going to work for you. But you won’t know what to do with that if you’re not trained.

Sharon Cline: [00:43:36] Who’s your ideal client?

Joanie Chamberland: [00:43:38] My ideal client is somebody who wants to learn jiu jitsu, honestly, like that’s coming in and they want to learn more about jiu jitsu, like self defense is great to. But as soon as that comes in, it’s just like, man, this is so cool. Like I’m learning all this stuff. Um, and just, like, enjoys having a good time, honestly, like, I like people like me. Um, yeah. That’s who. When you come in the gym, you’re going to see a bunch of people that are similar to me. Like, we have the same type of mannerisms and stuff, and we we just made a joke on on Wednesday. I said, you know, they say you attract people like you. And I was like, I didn’t realize I was going to attract all the evolutionarily weak people. I said, you know, I wear glasses, half my students wear glasses. You know, we’re all in there snorting the Flonase because we can’t breathe with the pollen. I got asthma, this guy’s got asthma. We got four inhalers in the gym. I’m allergic to things. I got, you know, if you eat peanuts and that’s like your number one thing, don’t come to my gym. You’re going to kill half the gym. You know, we got a guy who’s allergic to all the fruits. I mean, I was like, man, we are evolutionarily weak. But guess what? If we didn’t do jujitsu, we probably would be dead. Like, let’s be real. So, you know, lactose intolerant. I was like, guys.

Sharon Cline: [00:44:46] All the things.

Joanie Chamberland: [00:44:47] Yeah, if you’re evolutionarily weak, you’ll probably find your way to us anyways. But.

Sharon Cline: [00:44:51] But you can fight.

Joanie Chamberland: [00:44:52] Yeah. Exactly. Yeah. I mean, but really that’s my ideal client, really is somebody who’s interested in learning more jiu jitsu, doing doing a workout that doesn’t feel like a workout, you know, and and you don’t have to be in shape to do jujitsu. I hear that all the time, too. Like, well, I’m gonna get in shape first and I’ll show up. Like, you will get in shape for jiu jitsu by doing jiu jitsu. That’s the only thing when I went to law school and I couldn’t train as much, people like, well, just go running. And I was like, that’s adorable. But running does not give you jiu jitsu cardio at all. And, um, honestly would just kill my knees. So I’m, I’m I’m good. Um, triathletes come in and they’re they’re dying. They can’t breathe after two minutes of a jiu jitsu round because it’s a whole different cardio weightlifters. Yeah, they’re strong, but do their weights push back? Um, no, ours do, and they push back at weird angles. So it’s it’s just a whole different thing that it’s hard to just prepare for, like come in and do jiu jitsu and we will show you what you can do, where you’re at now and what you can do later on. And I think that’s one of the the big things that I’ve been trying to get my students to understand this year is, you know, listen, if you got short arms, you got short arms.

Joanie Chamberland: [00:46:00] You can’t change that, okay? You got short legs, you got short legs. And, you know, I got long, skinny legs so I can do certain moves. Triangles is a is a big one that some people struggle with to have short, thick legs because you can’t close your legs. And so I tell them like, don’t be upset that you can’t do what I do. You have other moves that are going to be so easy for you that are so hard for me because I don’t have. My legs are so long, there’s so much space they can escape and so be where you’re at now. If you’re flexible now, it doesn’t mean you’re going to be flexible in ten years from now. If you’re not flexible now, you could become flexible, right? If you’re if you’re fat and you’re trying to lose weight, well guess what. Right now your body is heavy. Use that. And then when you lose your weight, then we’ll teach you other stuff to do with your, you know, small, limber bodies. So you have to work with your body where it’s at now.

Sharon Cline: [00:46:49] I love that because it’s not like looking at something where I’m you can say I’m not fit enough. The negatives, the reasons why you can’t. It’s actually embracing the gifts of where you are right now and leveraging them.

Joanie Chamberland: [00:47:02] Exactly. Shoot, if I was 300 pounds, guess what? I would lay on everybody too. I would, right? Because you would be able to. For me to hold someone down takes a lot. It takes a lot. So and it takes a lot of skill and people forget. They look at well, you know, you might not struggle because you’re a black belt. And it’s like, guys, I was never I wasn’t always a black belt, you know, because my favorite thing is people like, well, I’m just too small to do this. And it’s like, you’re listen, you’re the world’s tiniest violin right here. Like, I.

Sharon Cline: [00:47:28] Called the ambulance.

Joanie Chamberland: [00:47:29] I’m like, yeah, exactly. I’ve been the smallest one for for a long time. Right? You just get used to that. Like, that’s the point of Jiu-Jitsu is to be able to to defend yourself being the smaller one. So it just takes technique. But they’re like, well, you’re a black belt. Yeah. Well, I was a white belt in small to like, I was a blue belt and small. I was a purple belt and small I was a brown belt and small like I was always small. So being small is not the excuse. I learned what my body can do, being small. And guess what? It’s a little easier to get out of things when you’re small.

Sharon Cline: [00:47:58] Right?

Joanie Chamberland: [00:47:59] So that’s a.

Sharon Cline: [00:47:59] Leverage too, right? Yeah, exactly.

Joanie Chamberland: [00:48:01] I’m like, I just got to make a little space to get out. You got to make a big space to get out. So it’s using what you have, right? I got lots of friends with different shaped bodies. And that’s the other thing is knowing, like, you know, there are certain set moves you have to know how to do and you have to be able to teach and have to be able to do. But then also it’s just being able to show other people how to do it and going, okay, my body can’t physically go, here, let me show you how you can do it right. And then if there’s certain techniques that you let’s say you got three like really flexible people, I’ll just show them that on the side and be like, if y’all want to try this one, like go for it. Like this works for y’all. So just being aware that like, okay, some things are permanent with your body. Like your arm length. My arms are very long for my body. Um, which can be great and can be terrible. Right. So I can’t change that. So the. Things that you can’t change. You just have to accept and be like, okay, we’re here. These are the moves I can do. Let’s get good at those. So it’s it’s, um, it’s an acceptance to. Yeah, it’s yeah it is.

Sharon Cline: [00:48:57] What’s it, what’s it like? Um, what’s something that’s really surprised you about having your own business?

Joanie Chamberland: [00:49:04] Um, I would say, like, honestly, that people are a lot more patient than you think they are.

Sharon Cline: [00:49:10] Nice.

Joanie Chamberland: [00:49:11] Um, because I when I started, it was just me. And so I’m trying to do I’ve done all of it because where I started, I did everything right. I did sign ups, I took classes, I taught classes, I, you know, contacted schools, everything. And so when I did it by myself and I had to do everything by myself, only myself, not sharing it with somebody else, I had to tell people, you know, like, hey, I really want to talk with you, but I’m about to sit down and talk with this person. Could you just give me a couple minutes, or can I schedule you for next time? And for the most part, everybody were always willing, like, yeah, yeah, we’ll give you a few minutes, no worries. Like no big deal. And so I always tell people like just ask like the worst case scenario, they’re going to say no. And guess what? If they say no, then they just weren’t meant to be here anyways. And so I’ve really enjoyed the. Meeting all these great people. And, you know, honestly, nowadays it feels like everybody sucks.

Sharon Cline: [00:50:08] Yeah. I didn’t expect you to say that. But it’s true, it’s true, it is true. And then the evidence of it everywhere. If you really. I mean, you don’t even have to really look. It’s kind of shown to you. Yeah.

Joanie Chamberland: [00:50:20] And it’s, you know, unfortunately through, you know, the, the Covid and everything that we went through. But the reality is there’s still so many great people out there. And if that’s what you’re looking for, that’s what you’re going to find. And so it’s been nice to see that. Um, but I would say on the flip side, the other thing that I, that I’ve seen is, is the ghosting, oh my God. Like, people on the flip side of the kindness and the, you know, people being patient and everything that I’ve seen, it’s it’s people are too scared to just let you know what their decisions are. So they’d rather just say nothing. And it’s like when you own a small business, like the text message you’re receiving is from the business owner, or they’re 1 or 2 employees, like it’s not automated. If it’s automated, it’s going to say opt out. Yeah. You know, we’ve had people just say stop. And it’s like I’m a human being texting you. And and I had an employee that was like kind of offended. And I said, you know what? Send him a picture of your face and say, hey, I’m actually a real human being. I’m sorry I’ve bothered you. If you ever need anything else, just please reach out to us. And and of course, they’re like, oh, my God, I had no idea. Yeah, yeah. So it’s just, you know, that thing has been.

Sharon Cline: [00:51:23] Interesting aspect of it that you weren’t expecting.

Joanie Chamberland: [00:51:25] Yeah. So many people assume everything’s automated because of all the AI and and automation that’s happening nowadays. And then just the ghosting.

Sharon Cline: [00:51:34] What’s the most satisfying part of owning your studio.

Joanie Chamberland: [00:51:38] That I get to do what I want to do. I don’t have to answer to anybody else on that end. Um, and honestly, the funny thing is, I don’t I only want to teach in most gym owners that I know, like they don’t want to teach, they want to do everything else. So I’m kind of on the the flip side of everyone else. Um, because for me, it’s just. Satisfying to help people do the things they didn’t think they could do. So doing a sign up, isn’t that right? Teaching is when I get to see all those things and like, learn the new things and the tips to show them and see those like aha moments and. I get to go out and coach them in competition because I think for me, the most rewarding thing is, um, my friends coming out thing, the, the most rewarding thing is like getting somebody else to their win and just seeing them feel like how great that thing is, but also knowing. Because for me, I was on a team for a long time that they only cared about me if I was winning. Um, but also knowing that like, your whole team is behind you, win or lose. Like, all we want to see is that you tried your best and like that, you’ve that you came out there and you go, okay, I did everything I could like. Yeah, listen, we all hate losing. It sucks. But the reality is that you can still go out there and perform well and lose. Watch me compete. You’ll know. So going out there performing and feeling good that like, even though you didn’t win, you still did everything that you could. You tried the moves from class, you were on your stuff, and then we’ll go on and work the stuff that weren’t.

Sharon Cline: [00:53:08] That’s a life skill too, though, is, is knowing that you don’t have to reach a specific, defined goal that you have to in order to feel like you’ve done a good job of something you’ve learned something you’ve shown up.

Joanie Chamberland: [00:53:20] Right. It’s it’s for us. It’s the excellence factor. We’re not looking for perfection. We want excellence. We want you to do everything in the best that you can, that you can do at the time.

Sharon Cline: [00:53:29] Do you think people miss that message? Like in general, I do. I was wondering if you you think the same. Yeah.

Joanie Chamberland: [00:53:34] I mean, I definitely am that person, right? That I’ll look at something be like, oh, I didn’t write that very well. I need to rewrite that. And I’m like, oh my gosh, I need it. There’s no such thing as perfection. Like I’ve been working on that, working towards excellence and getting people to understand, like, you can lose and be excellent. It’s okay, like and be.

Sharon Cline: [00:53:50] Proud of yourself.

Joanie Chamberland: [00:53:51] Exactly. I did everything that I could and unfortunately it didn’t work out for me this time. And the reality is like we can always get better. So every time you say, well, I’m going to reach this, then it’s going to be this thing and then that thing and then this thing. And so it’s just like, I want everyone to know that, like, I took my time and I did this thing, but I’m also human. So if I’m writing something and it’s in pen and I spell it wrong, well, I’m not going to start all over again. I’m probably going to just white it out or just cross it off and and keep going because it’s like, well, hey, listen, you got something handwritten by me, which is not something you receive a lot.

Sharon Cline: [00:54:24] So truth.

Joanie Chamberland: [00:54:25] So just always thinking about that and going, okay, did I perform to the best of my abilities? And at the end of the day, the only person that cares that they lost is the person who lost. Right? And and you can feel comfortable in knowing that your whole team goes, we know you tried your best. And if you if you don’t feel like you tried your best, well then that’s on you. Don’t tell us that you did right. So I just tell them, like, if you got a two out of ten in the tank, you give us your two out of ten.

Sharon Cline: [00:54:49] It’s, um, you’re talking about compassion for yourself, right? Like accepting where you are and that you did the best that you could. And even if it wasn’t what you wanted, you still did the best you could. And that’s enough. Exactly.

Joanie Chamberland: [00:55:02] Because you can’t give something you don’t have. That doesn’t make any sense. So if you have a two out of ten, you can’t give an eight out of ten. So then you but you know, and that’s the other thing is trusting people when they go, I gave everything, okay. That’s all I can ask. Next time we just make it to where you have more to give.

Sharon Cline: [00:55:17] So do you feel like you have a fearless formula for your life? What makes you brave to do what you do?

Joanie Chamberland: [00:55:26] Um, I think, you know, it’s funny. I struggle with this bravery word. Um, I was talking about with a friend about this, I, I think I just always try it. I mean, I just think to myself, the worst case scenario I’m going to get is a no. I mean, that’s the reality, right? In most things, I mean, most the worst case scenario, we’re going to get rejected. We can already reject ourselves and not ask or we can go get rejected. I mean, but at the end of the day, we got rejected either way. So I’d rather just go ask. And for the most part, typically the answer is yes. Like in most most things in life, like if you want a promotion, go ask for it. If you want to go on a radio show, go ask for it, right? If you want to make some friends, go talk to some people.

Sharon Cline: [00:56:09] But you know that’s what stops people so much is the is the fear is the fear of a no, the fear of rejection, the fear of shame, you know? So I just love that you are exemplifying the opposite.

Joanie Chamberland: [00:56:21] Yeah. And it’s it’s not easy. It’s not easy, right? I mean, there are.

Sharon Cline: [00:56:25] Definitely to note, though, you know, some people find it natural and some don’t. But you’re I like that you’re saying it’s not easy because some people will say that’s easy for you. It’s easy for you to say, it’s easy for you to do. Well.

Joanie Chamberland: [00:56:36] No, no, I wasn’t always this way. I mean, there are things for sure like, um. I’ve never really cared what people think about me. I’m just always me. And I’m hearing constantly lately that it’s hard to be yourself. And that doesn’t make sense to me. Like, I’m like, it’s hard for me to not be myself because then I’m like, what did I tell this person? What was this thing? Who am I like? I don’t have time for all that. I got too many other things to worry about. So this is me. And if I’m gonna have to apologize for anything, it’s like, I’m sorry. I didn’t think before I did this thing. Um, I promise I’ll work on it. But, um, you know, the main thing is, like, we’re all human. We all have flaws. And so that’s kind of the thing I embrace is like, this is this is who I am. I’m working to be better, always right to to show that excellence and constantly trying to be better. And, you know, when you get better things around, you get better. So that’s kind of my goal in life. And if there’s a setback, well guess what this is. This is life. This is what happens.

Sharon Cline: [00:57:32] I love it because it just gives me a feeling of of just accepting where I am today. Um, it doesn’t have to be perfect. It doesn’t have to be any different than whatever is authentic to me today. Right. And that’s good enough.

Joanie Chamberland: [00:57:46] It’s because that’s it. Like you, that’s all you have. That is it. You can’t be something you’re not. You can’t give something you don’t have. You have to just be yourself. And guess what? You’re the best version of you there is because there is only one of you.

Sharon Cline: [00:57:59] You’re talking about that radical acceptance of who you are, which is such a challenge for me sometimes. So I appreciate the energy of it. It’s like I can feel what you’re saying and that I can access it. I just tend to think, um, not, you know, someone doesn’t like what I said or this didn’t go as well. And so I need to do better. And it’s like always a lack as opposed to, um. So what? Yeah.

Joanie Chamberland: [00:58:25] So what? I mean, you are you and I’ve learned a long time. Listen, there’s there’s not a lot of in between with me. People pretty much either love me or hate me. And and to be honest with you, like, that’s fine with me. That’s completely fine with me. Because if you’re not for me and I’m not for you, then please find people that your people. Yeah. I mean, that’s okay. Like, shoot, if we were all the same, this would be a heck of a boring life. So, you know, and and sure, sometimes someone might not agree with my, my actions. Sometimes I might not agree with my actions. But at the end of the day, I’m constantly trying to make sure that I sleep at night because at the end of the day, like the only person that’s thinking about me is me, everyone else is thinking about themselves. It’s true. So, you know, I can sit here and be like, oh, what did Sharon think about my performance? What did this person. But like at the end of the day, Sharon’s going home and Sharon’s thinking like, I wonder what Johnny thought about my show. And it’s like we were thinking about ourselves the whole time. And so, you know, it’s one of those things of going, okay, it really doesn’t matter. And, and I don’t know if it’s because I moved here and didn’t speak the language if that made a difference. You know, because I did have to come into a place that’s like, you know, I had no friends, I had nobody, I didn’t speak the language. It was awkward. I’m not girly. All the girls wanted me to hang out with them. And I’m like, no, I don’t want to do this, you know? So I’ve kind of always been not the typical person anyways. But just being myself is just something that was never hard for me. So I will say that’s true for me. Being myself isn’t hard. Um, I was peer pressured once in my life and I’ll never do that again. And it was really stupid. Um, I burnt my backyard down. Oh, my magnifying glass.

Sharon Cline: [01:00:00] Well, that’s a big one. Have you had to do only one peer pressure moment?

Joanie Chamberland: [01:00:03] No, no, no, the peer pressure moment was that they told me to lie to my dad and say I was looking for an earring with a magnifying glass, and it caught the yard on fire. Like, we’re guys. We all know that’s not true. My dad showed me how to start the fire with a magnifying glass. He can’t be upset. Um, and so the whole thing happened. They all left, and my dad was like, why did you lie? And I was like, do you mean like, if you were just told me the truth, like, we wouldn’t be here right now? He’s like, but you clearly weren’t looking for an earring. No, I was burning a whole magnifying glass or a hole in a newspaper with a magnifying glass. And the shoe that we were using to hold it down. I picked one up and my friend was like, don’t want the other one to burn. She picked it up and then it flew in the air. Caught on fire. Dry season in Georgia. So, you know, it was a complete accident. We called 911. We got it taken care of. But yeah. So after that I was like, I told my friends, they’re not going to believe this. And they’re like, it doesn’t matter. You can’t tell them the truth. So, you know, that was my one peer pressure moment. And then after that I was like, okay, my dad’s kind of right like that. That was so dumb. Nobody was going to believe that. So I’m like, so you accept.

Sharon Cline: [01:01:00] Your you accept yourself, you accept your experiences, you embrace them as learning and you frame it as a positive.

Joanie Chamberland: [01:01:07] Pretty much for them. I try very hard and you know, and honestly, losing my best friend has made a difference on my life because it’s you think you’re going to see somebody tomorrow. And that’s not always true. And so I’d rather you just have the real me all the time and the things that, you know are just so dumb. Like you don’t want to tell somebody you love them. Why? Like we’re human beings. We’re meant to love each other. That’s kind of the whole purpose of being here. So, you know, that also has changed how I view things and how I talk to people and what I see in life and like what’s important. And to me, like being there for those people. And making sure that we’re all those kind of people that are paying it forward and being there for one another is really all that really matters at the end of the day. So, you know, I try to. Learn things about that and talk to people that are like that and connect with those kind of people. And like you were asking like, who do I want in my gym? Like, those are the kind of people I want on my gym like that just want to be better versions of themselves. They want to learn jiu jitsu. They want to be there. They want to help other people. Because even though people think jiu jitsu is not a team sport. It’s a team sport. We might not be throwing a ball back and forth together to finish as a team, but the only way we get better is by training with each other and going hard together. And then guess what? When I’m competing, my whole team is cheering behind me. When they’re competing, I’m cheering and the rest of the team is cheering. So it is a very big team sport in that sense. So I want a community.

Sharon Cline: [01:02:30] Yeah, and I like that you’re talking about helping. It’s it’s in an effort to help each other at the end. Because I think that’s why we’re we’re here is to help each other get through this life because it’s so tough. Right. And anytime you know, but to have people help you, it’s, um, I think it’s a sacred thing.

Joanie Chamberland: [01:02:48] Yes. And to be able to help others, I mean, honestly, nothing feels better if you look back, anything that you do figure out, the way that you help them like that feels great. And so with jiu jitsu, I can do that all the time. You can do that coming in and helping. And even if what you’re doing is making yourself stronger and making yourself be able to defend yourself because now you feel better, then you’ll be able to be a better mom, a better girlfriend, a better wife, a better person, because you don’t have to walk around in fear. And honestly, fear is just. It’s it’s an illusion anyways, right? We all put that on ourselves and it’s, you know, everyone knows like, oh, I feel doing this thing and all of sudden you’re doing you’re like, oh, wasn’t that bad. Like that’s like most of life. Like, oh man, why did I, why was I scared of that?

Sharon Cline: [01:03:27] Like it’s an important lesson. I think that’s why I like the show, you know. What’s your fearless formula? I mean, it is true that, um, when you face those things, they’re not as big as you or as bad as you think that they will be. Yeah. Most often our imaginations are so much worse than what reality, you know?

Joanie Chamberland: [01:03:44] And that’s actually what makes us human, too, like animals and and whatnot. They can’t. They don’t have that. Like, they can’t think about all these different scenarios. They just do these things. Well, humans. Oh yeah. We can. Well, why do they look that way? Why do they do this thing? How come they’re looking at me like that? What is this? And then you’re like, oh, wow. He’s blind.

Sharon Cline: [01:04:02] Oh, yeah. The whole time he’s been staring at me. Yeah. But not oh, gosh, we.

Joanie Chamberland: [01:04:08] Have a blind student, and, uh. And he’s he’s such a crap talker. He’s hilarious. He’s amazing. And he’s been training with me for years. So, you know, that is one of the things that we have around the gym. And today we were just saying that we’re like, well, he’s going to say he couldn’t see it.

Sharon Cline: [01:04:23] And he’s like.

Joanie Chamberland: [01:04:24] Well, I can’t see it, coach.

Sharon Cline: [01:04:27] Well, if someone wanted to get in touch with you about joining the gym or just getting to know more about you in particular, how could they do that?

Joanie Chamberland: [01:04:34] So it’s actually pretty simple. I named my gym Rise Up for a reason. Um, so it’s just rise up BJJ com for Brazilian jiu jitsu, which I know if you’re at home going, I don’t know how to say that. That’s, you know, 90%, 90% of people just I don’t know how to say that thing. Jujitsu, jiu jitsu, jujitsu. Um, so yeah, rise up, BJJ com okay. Um, and then we’re on.

Sharon Cline: [01:04:59] Facebook, I know, and.

Joanie Chamberland: [01:05:00] Facebook, Instagram and all of them are just rise up BJJ so just backslash rise up BJJ. Um, and then on there you’ll be able to text us, call us all of the above. The website just got redone. So it’s very easy to reach out to us.

Sharon Cline: [01:05:14] Beautiful. It looks great. I was like.

Joanie Chamberland: [01:05:16] And he’s to match. So so we’ve done that. And then if not you can just stop by. We are um in Kennesaw. So right off of exit four, Bells Ferry Road where the public shopping center. Apparently everyone knows there’s a harbor freight there. Okay, don’t. It’s the one behind the the. There’s a waffle House up front, and it brand new urgent care. So, um, we’re in that shopping center in the left corner. We’re trying to, you know, kick the competition out there. The the liquor store.

Sharon Cline: [01:05:42] Oh my gosh. That’s kind of the opposite of jiu jitsu, I guess. Yeah. Well, I can’t thank you enough for coming to the studio and sharing your story. And hopefully people who listen will be inspired to know that they don’t have to be in a perfect physical condition in order to use whatever they do have to defend themselves and to feel like they’re being successful.

Joanie Chamberland: [01:06:05] Yes, exactly. And, um, the other thing too, is like, we have a guy who’s got miss, we have, like I said, a blind guy. We’ve had people in that have, um, Asperger’s like their jiu jitsu is for anyone who can mentally make it through. In the way you mentally make it through is to be on the right team. So, you know, hopefully don’t let any of those physicality problems stop you either. Come on in and we’ll show you how to make things work. Um, and thank you so much for having me here. It’s been a blast.

Sharon Cline: [01:06:33] Joanna, you were so much fun to talk to you, and I really appreciate it. Thanks for all that you do.

Joanie Chamberland: [01:06:37] Absolutely. Thank you for having me on.

Sharon Cline: [01:06:38] Sure. And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Tagged With: Rise Up BJJ

Joseph Pittman with The Pitt Stop

March 25, 2024 by angishields

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Cherokee Business Radio
Joseph Pittman with The Pitt Stop
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The-Pitt-StopJoseph Pittman is the owner of The Pitt Stop, a military family owned Ice Cream Truck.

Connect with Joseph on Facebook and Instagram.

 

Kid-Biz-Radio-Austyn-GuestAustyn Guest is a young entrepreneur from the The Kid Biz Expo program.

 

 

 

Layla-DierdorffLayla Dierdorff is a young entrepreneur from the The Kid Biz Expo program.

 

 

 

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Kid Biz Radio. Kid Biz Radio creates conversations about the power of entrepreneurship and the positive impact that journey can have on kids. For more information, go to kidbizexpo.com. Now here’s your host.

Layla Dierdorff: [00:00:28] Hi, welcome to Kid Biz Radio. I’m Layla.

Austyn Guest: [00:00:31] And I’m Austyn,

Layla Dierdorff: [00:00:32] And today we have an awesome guest with us in the studio, Joseph with Pitt Stop.

Joseph Pittman: [00:00:36] How are you guys doing today? Yeah, like she said, my name is, uh, Joseph Pittman, and my business is the Pitt Stop ice cream truck.

Layla Dierdorff: [00:00:43] Thank you so much for being with us today. Um, can you tell us a little bit about yourself and your business?

Joseph Pittman: [00:00:49] Uh, sure. Uh, my business started, I would say about three, 3 to 4 years ago. It’s, uh, it does novelty ice cream. I sell like, the the characters, like the Powerpuff Girls. Spongebob. Yeah. All things that are all the rage. All the kids want. Yeah, I’m in the military. I’ve been in the military six years now, and it’s a family business. It’s me, my wife, and. The rest of my team is like my my daughters. They’re like the the mascots almost. You see them, you see them in the pictures, pictures on our social media and also my parents and my wife’s parents. They help with like inventory and things like that.

Layla Dierdorff: [00:01:28] So complete family business.

Joseph Pittman: [00:01:30] Exactly. Nice team effort.

Layla Dierdorff: [00:01:33] Yes. Yeah. Um, so can you tell us a little bit about how you got started? Like from the very like I have an idea to where it is now, so.

Joseph Pittman: [00:01:42] The business got started. I was I came home from uh, from from from from service and I was I was no longer active. I was switching over to the reserve role. And this is when, uh, Covid was just starting to become on the rage. So, uh, nobody, nobody was really hiring. Yeah. And so. My wife actually found something on Craigslist of a in downtown Atlanta. People. There was like a part time you can like rent an ice cream truck and you basically work on percentage. Um, I would get like 30% of, of my sales. And so I went there. Yeah. So went down there and it was a total. Uh, excuse my French crap show. Yeah, yeah. Um, the trucks were not to talk bad in other businesses, but the trucks were really run down. Some trucks didn’t even have a steering wheel. You were.

Layla Dierdorff: [00:02:37] Oh, my God, I feel like that’s kind of necessary.

Joseph Pittman: [00:02:41] Yeah, yeah. I mean, you would. You would think so.

Layla Dierdorff: [00:02:42] You think? Yeah.

Joseph Pittman: [00:02:45] Um, no, no. Ac um, some of the trucks were shut down. You’d be driving, uh, 60 on the highway, and all of a sudden, choo choo choo choo choo.

Layla Dierdorff: [00:02:52] Oh, terrifying. And they only give you 30%. Exactly.

Joseph Pittman: [00:02:57] I mean, if it rained, you got 35.

Austyn Guest: [00:03:01] Oh, wow. Still.

Joseph Pittman: [00:03:02] But I was bringing home around like. I was bringing them around 3 to $400 a day, but I was making I was barely, barely making anything off of that. And I was just thinking to myself, I was like, I can do this a lot better.

Layla Dierdorff: [00:03:17] Maybe with a working truck.

Joseph Pittman: [00:03:19] Exactly. Exactly. And so. Going off. My me and my wife. Me and my wife talked. Wait till the next year. Then we we looked we looked on online and we found a truck. Mhm. Uh, we we got the truck. It was a already kind of kind of pre built ice cream truck. But we put our own little twist on it. We tricked it out. Uh did a better speaker system a better coat of paint. Um we switched out the inside, gutted out all the, all the seats and everything. Put some freezers in there, put some, uh, a little a little table table for, like, uh, for drinks and drinks and whatnot. And, um, it sort of it just, it just kept blossoming and kept building, and it is what it is today. Um, you’ll notice me driving around. I’m not like most ice cream trucks with, like, the creepy ice cream music.

Layla Dierdorff: [00:04:09] Yeah, it’s it’s actually really.

Austyn Guest: [00:04:11] I never realized how some of them are a little creepy until I got older.

Joseph Pittman: [00:04:14] Yeah, it’s like, I don’t want to send my kid there. It seems kind of a little.

Austyn Guest: [00:04:18] It’s a little off.

Joseph Pittman: [00:04:19] It’s a little scary. And so I modernized it a little bit, put a little flavor on it.

Austyn Guest: [00:04:23] A little, spice it up a little bit.

Joseph Pittman: [00:04:25] And so now you’ll notice the, the hip hop, uh, it’s like a hip hop remix to the, to the ice cream song.

Austyn Guest: [00:04:31] That’s a little more comforting.

Joseph Pittman: [00:04:32] Exactly. Makes you bop, bop your head makes the parents come and want to dance with the kids. So it really puts a smile on people’s faces. And, um. Yeah. It just sort of just kept, kept, kept building and building. My wife has, has had previous business business experience. She used to own a cleaning company. So she, she helps out with the, the the the background of it, like with the um with managing, managing the funds. My father in law, he’s retired and he helps us. It actually helped him out a bunch because he was he’s a retired vet, but he, he he couldn’t fully retire. He was working for a auto shop standing up like six hours a day. He’s he’s in his upper 70s.

Austyn Guest: [00:05:16] So yeah, that’s not a lot. Yeah. Back was.

Joseph Pittman: [00:05:18] Always hurting. And so we wanted to make it give him a job that was a lot easier on him and that that paid a lot more. So he was happy to to switch things over. Yeah. I mean, I think it really started when my daughter said she wanted ice cream and pointed at a pointed it pointed at a truck. And that’s how we got the idea, the idea of it, which led to the craziness which led to led to this, which led to now.

Austyn Guest: [00:05:41] Yeah. That’s how, uh, my first one started. We went to get, uh, old time photos up in. We were in some pigeon forge, right? I think we were in Pigeon Forge, Tennessee, and we went to get old time photos, and we’re like, hey, this would be really cool if this was a mobile thing. Like, you go, you have this in like a trailer and you go to people and get old time photos. Obviously, we didn’t start with that because that costs a lot more money than we thought it did, but we ended up getting like a trailer and we were going to turn it into a mobile photo booth and things kind of snowballed from there.

Layla Dierdorff: [00:06:13] So eventually, hopefully, hopefully timey photos.

Austyn Guest: [00:06:15] That yes, eventually.

Austyn Guest: [00:06:17] Yeah.

Joseph Pittman: [00:06:17] Awesome. That’s awesome.

Layla Dierdorff: [00:06:19] So, um, what are you doing? I guess, to help your business succeed. Like, what are you doing for marketing? Advertising?

Joseph Pittman: [00:06:29] Word of mouth?

Layla Dierdorff: [00:06:30] Thank you. Sorry. Word of mouth.

Joseph Pittman: [00:06:32] Um, so I came up with the the business plan when we were. When we were first starting, we started off with using, like, Instagram, basically just different types of social media. And to, to really get our name out there, um, we offered a kind of almost like a competition where not really a competition, but if the, if the customer took a picture with our truck and did like a nice little caption and tagged us in it at the end of the month, they had a chance to win. Like a free weeks of free weeks of worth of ice cream basically. So they call us up. Oh you won! We give them a code if they either see us around or they would call us to their house and I would give them give them some free.

Austyn Guest: [00:07:12] Yeah.

Layla Dierdorff: [00:07:13] That’s awesome.

Joseph Pittman: [00:07:14] And the the following just kept kept blowing, kept blowing up, blowing up, blowing up. And now it’s, it’s it’s no longer we have to say oh take a picture with us. It’s people rushing up and saying, okay, can we take a picture with you guys or we would love to have you here. Yeah.

Austyn Guest: [00:07:29] Yeah. I know we’ve had uh, we’ve had you had a couple of our events and pictures are happening constantly. Yes.

Joseph Pittman: [00:07:36] Yeah. It’s always great to see you guys at the Expos. It’s just a bunch of smiling faces and the.

Austyn Guest: [00:07:42] Kids running around.

Joseph Pittman: [00:07:42] Exactly. It’s controlled.

Austyn Guest: [00:07:47] Chaos.

Joseph Pittman: [00:07:47] Yes, that’s exactly yes.

Austyn Guest: [00:07:49] We have a lot of that going on in our house.

Layla Dierdorff: [00:07:51] So on this entrepreneurial journey, you say that you’re pretty successful, but what do you define success as?

Joseph Pittman: [00:07:59] That’s that’s a that’s a great question. I would say success comes in in in levels. First off, success obviously is is monetary. Is what you’re doing actually is bringing money and bringing money to the household. Are you able to take care of your family without actually making profit? Exactly. Profit. Profit is. Profit is really? Well, so monetary. And then another would be happiness. Am I happy doing my job? Do I, do I go out there? Am I am I dreading it or do I have a smile on my face? Am I looking forward to it? And luckily I have a job to where I go out there and I see. And basically I just see smiling faces and people are excited to see me. So the energy just is uplifting almost. And then the parents, you get a real rapport with the parents and then they’re like, oh, you’re this. This is my favorite thing to hear. It’s like, oh, it’s finally nice to not me to meet a non-creepy ice cream.

Layla Dierdorff: [00:08:52] Yeah, yeah. It’s like so welcoming.

Austyn Guest: [00:08:55] It really is.

Joseph Pittman: [00:08:56] And so that puts a smile on my face because that’s that’s what I was going for. Yeah.

Austyn Guest: [00:09:01] It’s nice to have that option.

Layla Dierdorff: [00:09:02] Yeah.

Joseph Pittman: [00:09:03] So that’s, that’s, that’s very, um that’s very what’s the word I’m looking for.

Layla Dierdorff: [00:09:08] Important?

Joseph Pittman: [00:09:09] Yeah,thank you. Thank you.

Layla Dierdorff: [00:09:11] You’re welcome.

Joseph Pittman: [00:09:11] Very important. Um, also, um, I would say generational wealth, basically. Um, I’m building something that for my, my daughters can take over with if they, if they so choose to do so. Um, so when it comes to their time to go into the business business world or if they, if they, if they pursue that, they have something to either look at as a, as kind of like an example or just something they can jump right into and then start having success of their own.

Austyn Guest: [00:09:41] So obviously you’ve had quite the long journey in many steps to it. Are there any maybe regrets you have about how you went about starting your business?

Joseph Pittman: [00:09:51] I wouldn’t say anything to regret any regrets because even even a failure is just a lesson in disguise. Mhm. Um, because you might have a downfall or a setback, but it’s something that you, that you learned from so that you, it doesn’t happen in the future. Um, and it’s just like, like every, every step, every step of the way is just like it’s, it’s a learning experience. And so it really puts him puts it in perspective.

Joseph Pittman: [00:10:17] Tongue teaser, puts in perspective how lucky you are to be able to actually pursue like have your own having your own business because it’s not an easy thing to do. People fail at it every day, and once you have the building blocks to really continue to continue to build and continue to expand and continue to grow, it just it’s a blessing. It’s really.

Austyn Guest: [00:10:40] There have definitely been, um, personally for me, many learning experiences with mine because as I said, it was a mobile photo booth and now we’re slowly pivoting it, pivoting it into a mobile like refreshment experience. So it definitely took a turn. And there have been many lessons to learn with that.

Joseph Pittman: [00:10:58] So and that’s great because not not only are you improving your business, your business is also evolving to steps that might not have been the plan with at first.

Layla Dierdorff: [00:11:06] Yeah. Um, so do you have any advice for any aspiring entrepreneurs?

Joseph Pittman: [00:11:11] I would say, uh, don’t give up. Um, there will be roadblocks. Um, it’ll be it’ll be hard. Um hum. Um, but at the end of the day, if you if you stick with it, you’ll it’ll be rewarding. And. What you reap, what you sow. So whatever you put into it is what you receive. If you go in half heartedly, half heartedly thinking that, oh, this is easy, or I can just do this when I feel like it. Mhm.

Austyn Guest: [00:11:36] That’s not going to get anything.

Joseph Pittman: [00:11:37] Not going to get anywhere. But if you go in there nose to the Bridgestone with a, with a fire, fire in your stomach and you just got you just on go.

Austyn Guest: [00:11:47] It’s you. So it will be worth it. Exactly.

Joseph Pittman: [00:11:50] World’s your oyster. Yeah.

Layla Dierdorff: [00:11:51] So we’ve talked a lot about the past and the past and the present. Let’s talk about the future. Um, do you have any future goals for your business?

Joseph Pittman: [00:11:58] Oh, definitely.

Austyn Guest: [00:11:59] I feel like everybody has to have at least one.

Joseph Pittman: [00:12:02] Yeah.

Joseph Pittman: [00:12:02] If you if you don’t have a tier list of of goals, whether it’s small to, to large or a five year plan, then I don’t see your business really going anywhere because you’re not really thinking about the future. Mhm. Um, I would definitely say that one is to continue expanding the amount of trucks that I have to, I would say to at least at least five different trucks.

Austyn Guest: [00:12:25] How many trucks do you have?

Joseph Pittman: [00:12:26] Just I just have the one. Just the flagship right now. Um, I have trucks that are being built. Okay. For the for the future once I have a location to build it on. So finding finding a location to to put to put my trucks on. Yeah. Expanding to get to get more trucks. Yeah. Um, continuing to, to build a brand to where people are excited to. Oh. Or there’s word of mouth out there saying, oh, that’s a reputable company or the people that work there. The family that works there are great and lost my train of thought. ADHD

Austyn Guest: [00:13:01] Happens all the time, don’t worry.

Joseph Pittman: [00:13:15] Boom! So, finally finding a plot of land to build my trucks on multitude of trucks, building a brand. And to eventually get to the point where I want. I want to be on rival rival with rivalry with, with uh, with, I would say Kona to where there’s a oh wow, a bunch of pit stops and being franchised to to to like different cities, different different states and they stay on the third. I’ve actually had people that have came and saw how how I do business and have asked about about franchising, but I believe it’s, it’s it’s too early.

Layla Dierdorff: [00:13:51] Because that’ll take some steps.

Joseph Pittman: [00:13:52] Yeah, exactly. If I just rush into it, it could be bad for the brand.

Layla Dierdorff: [00:13:56] Franchise takes time.

Joseph Pittman: [00:13:57] Yeah. So I’m continuing continuing to do the research and to find out, um, how to how to do it perfectly. And then once, once the, once the diagrams been perfected, then I’m we’re looking to definitely franchise it.

Austyn Guest: [00:14:12] Yeah.

Austyn Guest: [00:14:14] Okay. So have a bit of more deep thinking questions so you have time to answer. You can think about it. So if you had the attention of the whole world, everybody is listening to you, watching you, listening to what you are saying for five minutes. What would you say?

Joseph Pittman: [00:14:32] I would say. How you doing, world? This is Mr. Pitstop, aka Pit stop ice cream truck, I would say. Be ready because I’m coming. My family’s coming. The pit stop.

Austyn Guest: [00:14:46] We’re coming for you.

Joseph Pittman: [00:14:47] It’s coming to a neighborhood near you. And guess what? We’re bringing smiles. We’re bringing laughter. We’re bringing energy. We’re bringing ice cream.

Layla Dierdorff: [00:14:56] This is the best one so far.

Austyn Guest: [00:14:57] This is the best answer we’ve gotten.

Joseph Pittman: [00:14:59] Bringing ice cream. And guess what? It’s going to hit you in your soul. It’s going to bring up those nostalgic childhood memories that you had of chasing after that old school ice cream ice cream truck. And he he wouldn’t let you catch up. But when you finally caught up, you had smiles and you was like, out of breath, ha ha. But you had that. nickel. The ice cream was probably a nickel back then. You had that.

Austyn Guest: [00:15:22] It’s like $2 now.

Joseph Pittman: [00:15:23] $5 for some of them.

Austyn Guest: [00:15:25] Yeah. That’s true.

Joseph Pittman: [00:15:26] You got that nickel and you got that ice cream and you’re just so ecstatic. You take that first lick. And what is that joy. That’s what.

Austyn Guest: [00:15:35] That’s what pure happiness.

Joseph Pittman: [00:15:37] This is bringing to you. Happiness. This is actual joy, this nostalgia. It’s coming.

Layla Dierdorff: [00:15:42] Okay. I love the performance you gave us first.

Austyn Guest: [00:15:46] Best answer so far.

Layla Dierdorff: [00:15:47] Yeah, most people do something like, oh, chase after your dreams and you’re like, no, in AD, this is awesome. Not no hates anybody’s answers. You’ve all had very good answers, but that was a performance right there.

Joseph Pittman: [00:16:00] That was me bowing. That’s my hat. Hit the. Hit the mic. My bad.

Austyn Guest: [00:16:03] You’re good. You’re totally good.

Layla Dierdorff: [00:16:04] Okay. If you woke up tomorrow without your business, what would your first steps be? To recovery if you chose to recover?

Joseph Pittman: [00:16:13] Um, it would definitely be starting a, like a game plan. Starting start. Have my big goals. But first start off with my my small goals. And once I once you achieve the small goals, it’ll eventually start snowballing into. Your larger goals come into play and.

Austyn Guest: [00:16:32] It comes in domino effect.

Joseph Pittman: [00:16:33] Exactlyl So I would start off, um, probably not on Craig’s List this time.

Austyn Guest: [00:16:38] Yeah.

Joseph Pittman: [00:16:39] I would, uh, I would start with, um, looking looking looking around at my, my, my target audience seeing, seeing if there is a market for what I’m bringing. And people are having kids every day.

Austyn Guest: [00:16:54] Yeah, there’s always a market for ice cream. Everybody loves ice.

Joseph Pittman: [00:16:56] Cream. Ice cream. It’s for the young, young and the old. So I would I would find find the community and just do do what we did before start, start small and continue to grow.

Layla Dierdorff: [00:17:07] Yeah I like that a lot. That’s very good.

Austyn Guest: [00:17:08] Okay. Now that we’ve done deeper questions we’re gonna do a quick this or that answer as fast as you can. So so quickly.

Layla Dierdorff: [00:17:18] Okay. Cats or dogs?

Joseph Pittman: [00:17:21] If you if you don’t have a bow wow in your bed. What are you. What are you doing? If you if you don’t have if you don’t have a little. Oh look at look look look look at that shoe. And look it into your soul. And just saying I will be there. I’m your best friend because a cat will turn on you. I had a cat back in my day. Ten years old. Black cat name was Gideon. So one day I’m over there. Pat Gideon trying to create a soul tie. What does he do? He scratches me, and I still have that scratched. Look at that. Still have that still there. That is my reminder to say cat dogs are better than cats. Never forgot you, Gideon. I have choice words for you if we ever meet again. But definitely dogs. Dogs for sure.

Austyn Guest: [00:18:04] Got it. I totally agree with that statement.

Layla Dierdorff: [00:18:06] Okay. Spider-man or Batman?

Joseph Pittman: [00:18:09] Oh, that’s the wrong question to ask.

Austyn Guest: [00:18:12] Okay. Who would you. Prefer it be, then?

Joseph Pittman: [00:18:14] Ah, see? I because this is making you choose between Marvel and DC so it is. Marvel is obviously better.

Layla Dierdorff: [00:18:22] Thank you. Fair.

Layla Dierdorff: [00:18:23] Thank you.

Austyn Guest: [00:18:24] Yeah, it is.

Joseph Pittman: [00:18:25] Based off the characters. Spider-man’s kind of lame. I’m I’m I’m going, I’m going. Brucey all the way. His his backstory is similar. I wouldn’t say I’m not saying I’m Batman.

Joseph Pittman: [00:18:39] We we have similar, similar traits. I mean, we had a hard upbringing and then. Out of the mud. In the darkness of the night. We came and we conquered. And I’m still, I’m still, I’m still young, young, young bat. Still, still young bats I don’t have the bat cave. I don’t have my.

Austyn Guest: [00:18:58] You don’t got all that technology yet.

Joseph Pittman: [00:18:59] Got that yet. But I got I got my family I got Alfred. Yeah I got Robin I got dang. What’s the other one I got. You know point is I got my peeps I got my, I got, I got my family got.

Austyn Guest: [00:19:10] The whole crew.

Joseph Pittman: [00:19:11] Exactly.I got my crew with me and we’re still we’re still coming full, full, full, full full Wayne. So I’m sticking my man Batman.

Austyn Guest: [00:19:17] Got it.

Austyn Guest: [00:19:18] Okay. Books or movies?

Joseph Pittman: [00:19:22] I see, I read Harry Potter and I saw the saw the movies. I might have to go. I might actually have to go. Books with this books. Expand. Expand your mind. It allows you to have more of an imagination to where you can put you. It’s not, it’s not. It doesn’t confine you movies. It’s like, hey, here it is. Books is imagination. How do you think it’s going to go? It’s more of a it’s more of a guessing game. I’m good book.

Layla Dierdorff: [00:19:48] That’s true. Okay. Waffle or curly fries?

Joseph Pittman: [00:19:53] I got the deep question. You said. You said this was simple.

Austyn Guest: [00:19:56] Supposed to be a quick lightning round.

Joseph Pittman: [00:19:58] Oh, lightning. Lightning, lightning. Um. I’m gonna go waffle.

Joseph Pittman: [00:20:06] I’m gonna go waffle. Waffles.

Layla Dierdorff: [00:20:08] Mountains or the beach?

Joseph Pittman: [00:20:10] See, um.

Austyn Guest: [00:20:12] I love how we say lightning round and we get a story for each answer.

Joseph Pittman: [00:20:16] Me and the mountains. We have beef. Oh.

Austyn Guest: [00:20:20] Oh, happens in the mountains?

Joseph Pittman: [00:20:22] It’s cold in the mountains and fair. I don’t like the cold. I get ashy, uh, for for the for the people that are not that melanated. That means that I turn, uh, a little chalky and I get cold, I get brittle, and I. And I crack, so I’m I’m I’m gonna go.

Austyn Guest: [00:20:37] That’s a wonderful description.

Joseph Pittman: [00:20:39] I’m gonna stick. I’m gonna stick with the beach.

Austyn Guest: [00:20:41] Okay?

Layla Dierdorff: [00:20:41] Okay.

Joseph Pittman: [00:20:41] I can sit there, I can I can catch a nice little tan. As long as you don’t get.

Austyn Guest: [00:20:45] Yeah.

Joseph Pittman: [00:20:46] Swimming.

Austyn Guest: [00:20:46] Yeah.

Layla Dierdorff: [00:20:47] I like it. Sweet or salty.

Joseph Pittman: [00:20:56] Ah, that’s tough, that’s tough.

Joseph Pittman: [00:20:58] I’ma go, I’ma go sweet. I’ma go sweet on this one.

Austyn Guest: [00:21:00] Okay, okay.

Austyn Guest: [00:21:01] Chocolate or fruity candy?

Joseph Pittman: [00:21:03] Chocolate.

Joseph Pittman: [00:21:06] Stick with the chocolate. Stick with the chocolate.

Layla Dierdorff: [00:21:11] Cake or pie.

Joseph Pittman: [00:21:14] A sweet potato pie that exists.

Austyn Guest: [00:21:19] I’m sorry. I didn’t know that existed.

Joseph Pittman: [00:21:22] You haven’t lived.

Austyn Guest: [00:21:23] My bad.

Joseph Pittman: [00:21:25] We’ve had some sweet potato pie. Slightly. I would say slightly. Microwave for about 12, 12, 12 seconds.

Austyn Guest: [00:21:31] 12 specifically.

Austyn Guest: [00:21:33] Got it.

Joseph Pittman: [00:21:34] 12 seconds with some whipped cream and a single scoop of vanilla ice cream. Ooh. I’m telling you.

Austyn Guest: [00:21:41] Okay.

Austyn Guest: [00:21:41] Okay. This usually more applies to the women. But low or high rise jeans.

Joseph Pittman: [00:21:48] I’ve never pictured myself in either but but I think I could pull off either one. But if I had to, if I had to decide.

Joseph Pittman: [00:22:00] With my legs, my thighs which would make my eyes pop. Um, I’m, I’m gonna have to stick with the. I’m gonna stick with the high rise.

Austyn Guest: [00:22:08] Okay.

Joseph Pittman: [00:22:09] Keep, keep keep a little classy.

Austyn Guest: [00:22:10] Good choice, good choice.

Layla Dierdorff: [00:22:11] Okay. Um. Comedy or horror?

Joseph Pittman: [00:22:13] I mean, if you have. If you have a guess.

Austyn Guest: [00:22:15] Yeah, I would have guessed comedy for you, personally.

Joseph Pittman: [00:22:18] I think I’m, i think I’m pretty funny.

Joseph Pittman: [00:22:19] My wife. I mean, we’ve been laughing this whole time, so.

Austyn Guest: [00:22:21] Yeah, I’d say you’re pretty funny.

Joseph Pittman: [00:22:22] Oh, yeah. Tell that to my wife. Yeah.

Austyn Guest: [00:22:25] So my dad would have said thanks.

Joseph Pittman: [00:22:28] Comedy. Yes.

Austyn Guest: [00:22:29] Well, thank you so much, Joseph, for hanging out with us today. We’ve really appreciated it. Can you tell everyone how they can get in touch with you and check out what you’re doing?

Joseph Pittman: [00:22:37] Yes. So you can follow us on Instagram at the Pit Stop. Pit stop with two T’s um, underscore ATL. We also have a Twitter, and if they don’t ban TikTok, we have a TikTok that’s hopefully they don’t. Um, you can email us at, um, the Pit Stop. At gmail.com. Um, you can contact us. Our number is (404) 502-1552. For all your party and happiness needs and happiness is only a pit stop away.

Austyn Guest: [00:23:11] Oh, yes. Off the top.

Layla Dierdorff: [00:23:14] Oh, fantastic. We really enjoyed our time with you today, and we know our audience will get so much out of hearing your story. Thanks for listening and we’ll see you on the next one. Awesome!

 

Tagged With: The Pitt Stop

Kaleb Ufton With eCommerce Wizards

March 25, 2024 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Kaleb Ufton With eCommerce Wizards
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Kaleb Ufton, Co-founder at eCommerce Wizards.

He’s a bleached blond surfer, father and wizard. His purpose is to bring play and fun into life. What does this mean? From a young age, he’s been deeply curious about the world around me. From building a computer from spare parts at age 10 to telekinesis.

This curiosity led him down a path of magic, math, programming, magic, becoming a father, marketing, conversion rate optimization and magic again. You might sense a theme here.

In August of 22, he committed to use his gifts to serve the world. In Feb 2023, eCommerce Wizards was created. Since then they have created a process for Shopify eCommerce store owners to grow their business with certainty. They combine data, systems, rituals and the esoteric to achieve results such as 24%, 64% and even 100% lifts revenue in just 30 days.

Connect with Kaleb on LinkedIn.

What You’ll Learn In This Episode

  • How to get certainty around growth in eCommerce
  • Why having fun is so important to growth
  • Rapid growth using the only 3 levers: Cost per acquisition, average order value and lifetime value, the role of faith or belief in eCommerce
  • Conversion rate optimization
  • Business optimization

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: [00:00:14] Lee Kantor here, another episode of High Velocity Radio and this is going to be a good one. Today on the show we have Caleb with E-commerce Wizards. Welcome, Caleb.

Kaleb Ufton: [00:00:26] Hi. Thanks for having.

Lee Kantor: [00:00:27] Me. I am so excited to learn what you’re up to. Tell us about E-commerce wizards. How are you serving folks?

Kaleb Ufton: [00:00:34] Yeah, so Mark is my business partner. Uh, we met through a what you could call a chance encounter, although I don’t really believe in that. And we’ve combined our skill sets to sort of form this beautiful mixing pot, if you will, where we’re serving Shopify store owners, and we’re helping them break through their barriers, achieve revenue that they, in some cases, have previously achieved, but they didn’t really understand how. And then it disappeared or, uh, things happened in the business and it’s dropped back significantly and we’re helping them get back there. Or for some of our members, they have never achieved, uh, their revenue targets. And we help them break through those plateaus.

Lee Kantor: [00:01:17] So what is kind of the the mindset of a new person to e-commerce or Shopify? Do they think that if you build it, they will come and that’s all you have to do is kind of build out an e-commerce store and then all of a sudden business comes your way. Is that how they think?

Kaleb Ufton: [00:01:34] I mean, it depends who they listen to. There definitely is, uh, mentality out there that if you build it, they will come. Uh, but traffic’s traffic’s an important part of the puzzle, and a lot of people don’t understand how to get traffic or where to get quality traffic, or how to turn low quality traffic into high quality traffic. So there’s quite a few different components to it. We tend to deal primarily with businesses that have been established for maybe 2 to 3 years. They have a proven product at this point. They’ve already gone through some of those initial hurdles, but we do get a lot of people who are just starting out as well, sort of come through our front end and they have, you know, fairly similar questions. How do I get started? How do I find traffic, what product should I use? And a lot of times it can be actually quite challenging to answer that because if you’re starting any business, the question I tend to ask is is why? Why are you starting it? Um, why do you care about it? Why do you care about the solution? Why do you care about providing this for other people as a solution? And then another really important question to ask is, are you solving a problem that’s big enough for people to pay for it? And unfortunately, sometimes the answer to that is no.

Lee Kantor: [00:02:52] Now, um, like, what’s your typical customer? Are they selling like an item or are they selling a service like something invisible, or are they selling something that’s, you know, like one of my best friends sells tea online?

Kaleb Ufton: [00:03:07] Yeah, yeah. So I mean, tea is a great example. Um, at this point, all of our members are doing physical products. I don’t believe any of them are dropshipping, per se. They all have a product that they’ve sourced or they create, uh, you know, source from a manufacturer locally. We have a, uh, somewhat well known, uh, woman who runs a clothing store who creates her own designs, for example, and she gets a manufacturer to create them for her. But the manufacturer also creates other designs which she stocks and sells online.

Lee Kantor: [00:03:44] So let me help my friend out here. Let’s use him as an example. He’s selling tea, uh, in the manner you described. You know, he came up with a formula, got somebody to make it for him. So he’s got these packets of tea that he’s selling. He’s right now primarily using Amazon. Uh, but he aspires to one day do Shopify. So what are some of the things, some actionable things he could be doing right now to sell more tea?

Kaleb Ufton: [00:04:12] Yeah. So that’s actually a really common example. We’ve had quite a few people come through who have Amazon and they want to move. Uh, well, I wouldn’t say they want to move away, but they want to diversify. Um, and the main reason for that is to do with owning your customer database and wanting some independence. So one of the Amazon does let you do. An element or a few elements of testing you can through their platform. You can test out different things, and testing is probably one of the biggest ways to increase your revenue over time is just consistent testing, documenting what you’re doing, uh, researching who your customers actually are. Uh, and we’ll tell people who don’t have Amazon stores go look at similar products on Amazon, read the reviews. Because reviews are so useful. They’ll tell you what people are looking for. They’ll tell you their pain points. They’ll tell you what they like. What they wish the product had is it’s a gold mine of information. So for your friend, I would say take the time while you’re getting set up on Shopify and you’re learning how to get traffic to your Shopify, getting email sequences in place, all that kind of stuff take take time as well to really get to know your customer. Because Amazon has the customers, they bring them to you. When you leave any marketplace, you got to find the customer, which means you got to be able to speak their language. You got to know their pain points, their dreams, their hopes, uh, all that kind of stuff so that you can actually communicate to them in a way that is emotionally engaging and makes them want to click your link, go to your site, and hopefully your site convinces them to trust you enough to purchase.

Lee Kantor: [00:06:04] So what are some of the strategies to get more traffic going to your site?

Kaleb Ufton: [00:06:11] We tend to focus primarily on paid ads through Meta or Google, simply because those are platforms Mark and myself have mastered to some degree. I won’t say that we’re the world’s best in it, but Mark’s run over 80 million in ad spend in Google ads and meta, and I’ve managed millions in ad spend myself and done some pretty interesting things with it. So we’ve got enough experience and enough industries to be able to help people with those platforms. Both of us have done SEO and ranked on the front page of Google for SEO as well. So you can either go pay for traffic with money, or you can generate traffic with time, which is the organic method. And if you happen to have an existing email list, then that’s traffic you already own. So you can use that to generate sales as well.

Lee Kantor: [00:07:08] So is that kind of at the heart of a strategy if you’re in e-commerce that you want to at some point own a list, whether it’s a texting list or an email list, that you can reach out to these people on your own schedule, rather than pay to reach people and hope they get their.

Kaleb Ufton: [00:07:28] I would say yes, absolutely. I mean, any business that whether you’re in e-commerce or not, if you let’s say you have an email database of 50,000 people and maybe say 10,000 people have opted into SMS, the cost for you to reach those people compared the cost for you to find those people online through paid media. It just doesn’t compare for 50,000 people. You might be paying something like, let’s say on the high end, $1,000 a month to to maintain that email database. You can send an email out to them every few days. You can send an SMS out to them for cents, uh, if you try. And and these are people, ideally, who have already bought from you or are thinking about buying from you. So a lot of the heavy lifting has already been done. If you’ve got a special a sale, a cross promotion, a new product line, whatever it is, you can go to them for pennies. Uh, but if you try and do that any other way, there’s a massive time component or you’re going to pay for it, but you’ve already paid to get these people on your list.

Lee Kantor: [00:08:42] So now, um, if you were just starting out or you’re, you have a, you know, an emerging brand that’s starting to get traction, um, do you so you just what are the levers? You’re kind of, um, kind of pulling in order to keep this growth going? Is it just just more paid ads, like you just keep, you know, as long as the math is going your way, you just keep funneling money into the paid ads. Like, are you, uh, experimenting in other platforms? Like, how are you, um, growing a brand?

Kaleb Ufton: [00:09:16] Yeah. Great question. Uh, we’re about to launch. Uh, Mark and I are about to launch our own e-commerce store. Mark’s founded a few seven and eight figure ones, and I’ve scaled a couple to seven figures as well. So we’re launching one together as part of sort of like a follow along. And we’re taking exactly what we teach and implementing it in there to show everyone like, this is how you do it. And we look at three levers. We look at cost for acquisition, which could be, yes, more paid ads. Absolutely. Uh, it could be SEO, it could be doing joint ventures as well. Uh, we also look the other two levers that we look at are what’s your average order value? And then the third one is your lifetime value. If those are the three metrics, if you will, that you look at, generally speaking, you’ve got control over each of those. And the more you test around how you can improve those. So for CPA cost per acquisition, you want that one to go down for you or for the other two, you want them to go up. So the the higher the lifetime value, first of all, the more you can spend to acquire a customer, which means you can be more competitive in your marketing, you can be more aggressive in your marketing, and the higher the average order value that has a flow on effect for the lifetime value. But it also helps recoup cash flow in the short tum. So they interplay. But those are really the only three that. Determined growth at the end of the day, in our opinion.

Lee Kantor: [00:10:56] Now, when you’re coaching or consulting with people, how do you help them with the pricing? Like pricing to me, uh. It’s a tricky subject and a lot of people they want to go, in my opinion, too low, too quickly. Um, how do you kind of, um, or is it just strictly experimentation that you’re just look, we’re going to put a number out there and we’re going to see what we get, and then we’re going to try to beat that number. And then and where we land is where we land.

Kaleb Ufton: [00:11:28] Pricing is an interesting one. Uh, we tend to try and let the market decide that. Um, the lady I mentioned earlier that has the clothing. When she came on board, one of the first things I said to her was, you need to up your pricing. And she said, I haven’t haven’t changed my pricing, uh, in 3 or 4 years. And I said, great. Now’s a good time to add at least another 20%. And the only reason I was so aggressive in doing that was she’s selling. Clothing to a market that is willing to pay a lot more than what she was charging, and her margins were so slim it was choking her business. I still think she could charge a lot more than what she currently does, but there really isn’t any need to and it acts as a competitive advantage. She might make more margin and that’s great, but we’ve also got her from doing $17,000 a month in struggling. So she’s she’s already done something like 36 grand this month. So price is important. But it kind of comes down to how well you know, the audience and how much you’re willing to.

Kaleb Ufton: [00:12:37] When you test price, you absolutely run the risk of alienating customers. Uh, and so you’ve got to test it in a sensible way. You’ve got to approach it in a very logical sort of scientific manner where you’re going to say, okay, this audience, for example, is going to see this set of pricing, and this other audience is going to see this other set and or you split test it between them, which can be quite tricky to do on Shopify. So generally, it’s not something we suggest people test a whole heap. But if we see in the market, oh, you’re severely underpriced or the value. Maybe the value proposition is really good, but the price doesn’t match it right? Gucci doesn’t try and justify their pricing. Louis Vuitton doesn’t try and justify their pricing. They let their branding dictate. No, this is premium and you’re going to pay through the nose for it. But if you go to Walmart and you see a t shirt that’s like $15 next to one, that’s $2, well, yeah, it’s not the same.

Lee Kantor: [00:13:40] Right? But that’s part of your, um, the brand that you’re trying to build, right? Like, like you said, you can buy a t shirt for a dollar, you can buy a t shirt for $100. I mean, they’re just t shirts, you know, it’s just, you know, one, one label is going to be different than the other. And then the perceived value is going to be different in the eyes of that consumer. But when it comes to pricing, is it do you recommend having kind of a range of, of different things that cost different prices so that you can hit that person, maybe at a lower price, but also have some premium thing in there just to test the limits of what, um, you know, the consumer is willing to spend.

Kaleb Ufton: [00:14:22] Let’s use your, uh, your friend with the tea shop as an example. So, um, I’ve worked with the tea brand before, and one of the things I said was, okay, like, well, first of all, what’s your average order value? And the average order value was something like $28. Okay, that’s fairly low. Uh, what’s about 1.2 products for this guy? It was about 1.2 products per order on average. And his cost to get a sale was, say, $12. So he’s almost paying half just to get the sale. And then you have your cost of goods and all that kind of stuff. So then I was like, okay, what if we. What if we put a sample pack together for $50 or $49 for him? It’s still within that impulse purchase range, but it’s basically double. And so we tested that out and it went quite well. Okay, cool. Now what if we did say a monthly box or a seasonal box. And we started playing with how we position the product to increase the perceived value to match a higher price. And one of the ways I did this, um, many years ago, I decided to.

Kaleb Ufton: [00:15:33] Uh, this was a company that I was directly sort of like running and helping with manufacturing with. I decided to just put a product up that cost $999. The average product on the site was maybe $150. I decided to put it up, run like $5 a day with ads to it, and we got a sale within like three days. And that immediately validated my my theory that people, a certain set of people were willing to to spend a lot more, um, with Renee, the clothing lady, because she makes her own designs. She’s actually won some awards, uh, for wearable art. And I’m pressing her to get some updated photography for those, because I think there’s room for her to have a boutique side that’s, you know, more like couture, where people are paying 3 or $4000 for, for an item of clothing or more. But that’s not the same market that’s going to be spending $60 on a dress that she sells. So I think it’s something that you need to test. And the way you test it is by looking at the value for the audience.

Lee Kantor: [00:16:46] Right, but understanding also that they’re right, but understanding also that within that universe of an audience, there’s going to be likely, I would think, somebody that can afford to spend an insane amount of money for something way more than you think generally.

Kaleb Ufton: [00:17:06] Yeah, generally there is. Absolutely. I mean, it it depends who you’re targeting. You know, if you’re if you’re going after people who barely have disposable income, then, you know, maybe not, but with some, some quick tweaks, you could probably target an audience that have, you know, a few hundred to a few thousand dollars of disposable income a month, at which point, yeah, you can start charging $500 for a product and not bat an eyelid, and people will buy it because the value is there.

Lee Kantor: [00:17:37] Right. Or or they want to be the guy that bought the thing. Like, I mean, I’ve interviewed a bunch of the other side of it. Yeah, I’ve interviewed a bunch of people over the years, local restaurateurs or people who had even carts like this one guy was selling, um, popsicles in a cart. And I’m like, you should have $100 popsicle. Like, I don’t care if anybody buys it. You’re going to be known as the guy that has $100 popsicle. Like, that’s like the.

Kaleb Ufton: [00:18:03] Thousand dollar haircut.

Lee Kantor: [00:18:04] Right? Like somebody’s going to buy that. And as a goof to be the guy, hey, look, I’m a big spender. I bought this like, somebody out there is going to do it. Um, and even if they don’t, it’s going to improve your brand. Like you’re going to be seen differently. Your positioning in the mind of a people will be different.

Kaleb Ufton: [00:18:26] It changes the perception. Absolutely.

Lee Kantor: [00:18:29] So now when you’re working with, uh, clients, like how much are you getting into? Are you getting into kind of this psychology and you’re getting into kind of brand positioning, or is it more just like, this is the nuts and bolts on how to get, uh, you know, a product online and draw traffic to it.

Kaleb Ufton: [00:18:48] I personally quite enjoy getting into the psychology and the sort of, you could call it spiritual or esoteric side of things, where it’s a lot more touchy feely. We tend not to. We do deal with tactics a lot, you know, nuts and bolts. But most of the time, if we notice that we’re dealing with tactics on a regular basis with a particular, um, client or member or however you want to phrase who we’re working with, it’s a symptom of a higher order problem, if you will. If there’s a particular tactic that works and it stopped working, oftentimes it’s not the tactic. There’s something else behind it that it has changed. And maybe you weren’t aware of it or it’s not obvious. And that’s where the experience helps. That’s where we’ve been able to step back and go, okay, well, you know, how well do we actually know our audience? Do we have customer avatars? Do we know what really drives them? Do we know if this person is a mom of a child versus a mom of four children? Because there is a fundamental difference. Having three kids myself, one child is an experienced two children is a different experience. Three is a completely different experience. Um, I can’t imagine what five is like. So the more you know about your your customers and the more you understand them, I think it’s a massive advantage in business. So I tend to encourage everyone, uh, not not just the people who work with us to really spend the time because a lot of businesses don’t. If you spend the time to get to know your customers really well, it’s such a competitive advantage.

Lee Kantor: [00:20:35] And then so what is an engagement with your company look like? Is this kind of a group experience or are you working one on one with the people that are work that, um, come to you?

Kaleb Ufton: [00:20:47] Yeah, we have front end products. So, um, Mark and I put together, uh, 70 something experiments that over the however many thousands of experiments I’ve run, these are sort of the top ones that tend to increase conversion rates. So you can kind of if you don’t know what you’re doing, you can kind of blindly test those. And if you do nothing else, you’ll see a significant increase over time just by following a test measure process with that. That’s sort of like the easiest way for people to get started. And then we have some other products, but the main thing we do is as a mastermind, and we work with an intimate group of people who are looking to become seven eight figure e-commerce store owners. And inside that, we do have a boutique side where we sort of do the done for you. Side of things, but we’re talking about maybe three clients at a time. Like it’s really exclusive because Mark and I started this to have fun and we’re both run agencies. We don’t want to keep doing the agency thing. If it’s something we’re interested in and we enjoy it, then we’ll take it on. But it really we enjoy helping on the ground, you know, boots in the trenches, ecom store owners that are just sick of struggling or sick of being on a plateau and they actually want to hit revenue, that’s going to be life changing.

Lee Kantor: [00:22:11] Now. So how much is it to be part of this cohort?

Kaleb Ufton: [00:22:17] Depends on how you want to go about it. If you want to join the membership outright, you’re looking for a year. It’s ten grand. Um, otherwise we have a sort of like monthly option, which is considerably less. And that’s what most people take ends up being about 1300 a month. It pays for itself more often than not within the first month. Um, you know, depending on where you’re at in business, if you’re doing 50 K a month, we had we actually had a Pakistani guy join us who was doing 50 to 70 grand a month, and then within 60 days he was doing 140. Um, on one call, we were we’ve done goal setting and everything, and he’d set his goal to 200. And then three weeks later, I think it was we checked in with him and I asked him, what what was your goal? And he said, oh, 250. And I called him out because I knew he had said 200 and said, yep, I’ve already hit that. So the.

Lee Kantor: [00:23:18] Goal moved.

Kaleb Ufton: [00:23:19] We kind of we yeah, we we try and, um. Focus on how do we actually move the needle for you and make it so that it’s a no brainer for you to either stay with us or go to the next level? That’s our business model. So. Transparent. Yeah.

Lee Kantor: [00:23:37] So but you’re looking for people who are already making ten, 20 grand a month right now so that their thing is kind of proven and they just need it, you know, maybe some escape velocity to get to the next level.

Kaleb Ufton: [00:23:50] Yeah, there’s different plateaus that you run into. So typically reaching 10-K is its own challenge. Um, that’s where you’ll see a lot of people that get stuck with dropshipping or they’ll, they’ll have an idea and they’ll struggle to get to about 10-K. The 10 to 30 K mark is sort of this, this no man’s land where you’re, you’re having to wear 70 different hats and do 17 things at once, and you don’t quite have the revenue to outsource, but you desperately need to outsource some things. And it’s this really sort of difficult place. We certainly can help those people. It’s just it’s going to be a lot more uncomfortable for them. Once you reach that sort of 20 K mark, you’ve kind of got the capital to be able to invest in systems and people and to you’re not necessarily in survival the whole time. You’ve got the capacity to be a bit more creative and start having fun again. And then. From, from there to about 70 grand a month. It’s it’s really just about you as a business owner working out. How do I not be the bottleneck? And then from 70 onwards, it’s it’s largely around leverage and. Offloading whatever you can in the most optimized way possible so that you’re in your genius zone, and everyone else in the business is in their genius zone, and things are working efficiently. But there’s always some problem that if you unlock it, it’s going to lead to two, three, 400% growth in the business. There’s always something.

Lee Kantor: [00:25:28] So if somebody wants to learn more, have a more substantive conversation with you or your team, what’s the website? What’s the best way to get Ahold of you?

Kaleb Ufton: [00:25:36] Yeah. E-commerce Wizards Club club is the main site. You can find me on either LinkedIn or Facebook. Uh, Caleb with a k Hufton you a uniform? Foxtrot. Tango. Oscar. November ufton. Uh, and we just chat. We just chat with people. That’s the easiest thing to do is just have a quick conversation, figure out where you’re at. Um, we do challenges as well. So we do like a seven day revenue challenge. We run that, um, last month and a lot of people will hear that and they’ll go, there’s no way you can do that. Yeah, sure. Um, one of the people who haven’t worked with us before joined the free challenge. Had a 43% increase in revenue during the, um, as a result of the challenge. And then another woman who is in the mastermind, uh, one of she set up another experiment during the challenge just to take part and be part of the community. And she had a 212% increase. So it’s not impossible. It’s just a different way of thinking. It’s a different way of approaching it. And I would encourage anyone that’s interested, you know, reach out to myself or go to the website and drop a drop us a message and honestly join a challenge, get get the experience of what it’s like and then make an informed decision.

Lee Kantor: [00:27:02] Good stuff, man. Well, thank you so much for sharing your, uh, knowledge here today. We really appreciate that. And, uh, one more time, the website, ecommerce, Wizards Dot club. Uh, Caleb Upton, thank you so much. Thank you. All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: eCommerce Wizards, Kaleb Ufton

Lemoney Learning: The Fun and Effective Way to Teach Financial Literacy

March 21, 2024 by angishields

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Sandy Springs Business Radio
Lemoney Learning: The Fun and Effective Way to Teach Financial Literacy
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Lemoney Learning: The Fun and Effective Way to Teach Financial Literacy

In this episode of Sandy Springs Business Radio, host Erik Boemanns sits down with Christian Doetsch, co-founder and Chief Technology Officer of Lemoney Learning, a company dedicated to enhancing financial literacy and social studies education within K-12 schools, with a strong presence in Texas. Christian, who holds a computer science degree from Georgia Tech and has a rich background in software development, shares his entrepreneurial journey and the vision behind Lemoney Learning. Lemoney-Learning-logo

The company designs educational materials that are in sync with state educational standards to support both educators and students, providing a platform that hosts a mix of complimentary and premium content, inclusive of AI technology to foster an improved learning experience.

Despite initial reservations about the role of AI in education, Lemoney Learning is actively investigating how AI can be harnessed to tailor educational experiences and bolster teacher efforts.

Christian-DoetschChristian Doetsch (pronounced like “beach”) is an Atlanta native and technology entrepreneur with a 15 year history of software engineering primarily focused on education technology.

Christian is currently co-founder and CTO of Lemoney Learning, and education company aimed at improving financial literacy in the US.

Follow Lemoney Learning on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:12] Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.

Lee Kantor: [00:00:29] This episode of Sandy Springs Business Radio is brought to you by Mirability, providing unique IT solutions, leveraging cloud, AI and more to solve business problems. Here’s your host, Erik Boemanns.

Erik Boemanns: [00:00:43] Hi,thank you. Yep. Erik Boemanns’s here with Mirability. And today we have a special guest. His name is Christian Doetsch and he’s with Lemoney Learning. And we’re going to be talking a little bit about what his business does and, and his background and what brought him to, to that business. So maybe give you give us introduction Christian.

Christian Doetsch: [00:00:57] Sure. Thank you Eric. It’s excited to be here. Uh, Lemoney Learning is a financial literacy first, but now we’re moving into more social studies K-12 education platform. So it’s myself. And there’s two other gentlemen in Texas. And right now we’re focused in Texas. And we realized there’s a huge problem with financial literacy in this country. We’re seeing a lot of kids graduating from high school, graduating from college. They have no idea how to balance a checkbook. They don’t understand exactly what credit card interest is. They don’t really understand is a student loan for $80,000 at 7%? Like, is that a lot? Is that a little? Can I afford that working at a, you know, at a Starbucks or you know what how much that is. And we realized there’s this issue. We realize it’s not really being taught in K-12 schools yet, but but they’re working on it. And so we’re limiting learning comes in is we’re working on building resources to help the students directly, but more importantly, help the teachers to make sure that they understand comprehensively what they’re doing, what things to teach, what are the critical points. And so that’s that’s kind of what our vision was, was to to help with this problem.

Erik Boemanns: [00:02:07] Gotcha. Yeah. And that’s I think an awesome. Mission and definitely want to dive in to some of the details. But let’s even take a step back and talk maybe a little bit about your own background and and what led you to I think you said your co-founder of Liberty Learning. So what led you to that path?

Christian Doetsch: [00:02:23] Yeah, I’m the co-founder and CTO, so I’m on the technical side. I went to Georgia Tech and got a computer science bachelor’s degree. I spent the first was about ten years of my life, of my working career, rather working as a software developer. So I was hands on writing code. I was an intern first. They liked me and kept me on after I graduated. So. Uh, spent 6 or 7 years writing, writing code, and then a few more years as a team lead and then a couple more years as a manager. So I’m very much on the technical side of the software development process. And, um. Basically, I realized, you know, I’ve kind of hit a plateau here. There’s not a ton of room for growth at the previous company I was at, and I’ve always been interested in entrepreneurship and starting businesses. I’ve read every business book you could imagine, and I’ve listened to, you know, tons of successful business people talk about their processes and their struggles. And, and I decided, you know, that’s that’s definitely the thing that I want to do. So I already was kind of open to this. And then these two gentlemen approached me and one of them I went to high school with and he said, hey, I don’t know if you remember me from what was that like 15, 14 years ago? I’m not sure if you remember me. And but we’re starting this thing. Here’s what we’re doing. And I’m like, all right, education software, that’s what. That’s what I’ve worked in my whole career. Um, financial literacy, which I’m passionate about and, and think that it’s a critical problem and it’s a startup and I can get on the ground floor, be a co-founder. It’s like, all right, sign me up. I’m in. So those conversations happened about October of 2022. And then in March of 23 was when we decided to to drop our full time jobs and go, go do this full time. And so I’ve been there just over a year now, really just hitting our anniversary mark.

Erik Boemanns: [00:04:08] Yeah. That’s interesting. I was going to ask how old it is. So one year, one year doing it. All right. Well, yeah. Congratulations on the anniversary.

Christian Doetsch: [00:04:15] Thank you.

Erik Boemanns: [00:04:16] Um, so I’m curious, since you’re let’s talk a little bit about the financial literacy portion. Um, I think that’s I personally think that’s a super critical topic, but maybe tell share with the listeners a little bit more about kind of what motivates you there. You said it was a passion of yours.

Christian Doetsch: [00:04:31] Um. It is. Yeah. I was very fortunate growing up. My mother is she’s been the CFO. She was an accountant, CPA. She’s done all all of the financial stuff on her side. And so I felt very fortunate that I grew up with a solid understanding of, of compound interest. And what happens if you invest a dollar when you’re 18? What does that turn into when you retire at 65 or 70? And the answer is about $88 if you start when you’re 18. Um, and of course, if you wait until you’re in your 50s or 60s to start thinking about retirement, you lose out on all that compound interest. And so I realized like, well, hang on, like this, this is huge. And it’s high schoolers and college kids that need to understand this so that they know start putting away 5% of your paycheck. 10% of your paycheck is all you need, and you can be a millionaire by the time you retire. So I just felt like, this is there’s such an easy and easy answer for a lot of these problems. And it’s education. It’s making sure that, you know, ahead of time so that you’re on a solid foundation. Um, and I realize a lot of my friends didn’t understand it. I work with Big Brothers Big Sisters of Metro Atlanta, which is a great organization. I’ve been matched with my little brother for just over ten years now, and I think that’s a big problem with the youth that that we’re serving there is that they’re in families that don’t historically know these things. And so it it just seems like there needs to be some way to educate the kids better.

Erik Boemanns: [00:05:55] Gotcha. And I guess what I’m curious about is what’s Lemony’s particular approach to that. What’s different about that from other courses out there or programs?

Christian Doetsch: [00:06:03] Yeah, that’s a great question. So the the biggest thing is that we are aligned specifically to the state curriculums. So we have we have an education people on our staff that review to make sure that we are, um, like pedagogically correct, to make sure that we are aligned to the state standards. And so that when a teacher right now we’re mostly in Texas, a teacher in Texas opens up our materials. It doesn’t just say, hey, here’s a topic about credit cards. It says the Official Texas Standard Teaks 13 B states that a student must differentiate between a credit card and debit card. And it’s like that’s the exact standard and that’s exactly what we do. So that’s a that’s a huge one, is that we were directly mapped to state standards like that.

Erik Boemanns: [00:06:47] Gotcha. And so are you producing the actual curriculum and the materials. Are you the platform that delivers it like what is what is how that all work.

Christian Doetsch: [00:06:54] Yep. Yeah. We’re we do both. So the lemony learning platform right now is a free platform. And starting in about a month, we will have a premium option that has even more more content has AI technology. So you can ask, ask our proprietary AI questions and have it answer things. So if a student asks you a question in class, maybe you’re not sure exactly what the answer is. You can ask the AI and it’ll give guidance. Um, and so there’s a host of premium features that we’re working on and special content. But but yeah, to answer that question, we we produce the content in-house. We have it audited and we have it verified by education professionals. And then we host that on our platform. And then that’s where the teachers go in. They say, oh, this is the class I’m teaching. Here’s a list of classroom activities of projects, video resources. And and we’re working on a whole bunch of other exciting new things coming up too.

Erik Boemanns: [00:07:47] Very cool. And I know you’ve only been doing this, like you said, a year, but have you already started to see the impact that it’s making on your target market?

Christian Doetsch: [00:07:54] We are seeing a little bit, yeah, we the first year of an education platform that’s that’s in a. K 12 sectors is difficult because there’s some pretty big players in that field already. But fortunately, by having this sort of free model first we’ve we’ve gotten I think we’re almost to 400 teachers already in Texas just in our first year, because it took us from March of last year until August to build the platform. And so really, we’re towards the end of our first school year, we’ve already got over a thousand users total. We’ve got about 700 students and about 400 teachers on the platform so far. And they’re telling us they love the material. They can’t wait to, you know, we’re getting a lot of referrals of kind of authentic referrals from teachers up to the district level and up to the region level that are helping us move and make sales just because the teachers love the content so much. And so, yeah, I think from from their perspective, it’s making it a lot easier for them to teach the material which is which is impacting the students.

Erik Boemanns: [00:08:51] That’s awesome. Are there any kind of good stories to share already? Out of that, you said you’ve got some feedback already. That you can share. Maybe.

Christian Doetsch: [00:08:59] Yeah, yeah. I’m trying to think of some, some specifics. I think one of the, one of the cool features is that the. There’s a there’s kind of a dashboard where the teachers can view the students and the progress they’re making. They can see what the what sorts of grades the kids get on the, you know, we have pretests and course tests and we have, um, little checks on learning throughout the thing. And so, um, they just said that it’s useful to have that as a, as a practice because a lot of the teachers just prefer like a repetition of, like just take the same answer, the same questions over and over again or answer similar questions to really hammer in the material. So that’s that’s one thing that they’ve enjoyed, is having that platform and knowing that they don’t have to, because a lot of our competitors are huge and they cover the whole country, but they provide more material than it’s needed. And the teachers is kind of stuck deciding which of these align to the, to the curriculum. And so the fact that the fact that they can just plug and play, we have a pacing guide that basically, uh, the teacher looks at it and it says on day one of class, here’s what you do on day two of class. Here’s here’s an activity. Here’s the topic to cover. Here’s some questions to ask. And then we provide a PowerPoint presentation that’s just like, hey, this is the day two PowerPoint. And you just go through and it makes it super easy for the teachers. And so yeah, we’ve just heard we’ve just heard that they love that they’re they’re really loving that material. Awesome.

Erik Boemanns: [00:10:18] Yeah. And listening it sounds like there are. But I’m curious if you’ve stated them in kind of a clear principle thing, but some principles that are guiding you as you’re thinking about the product, as you’re designing it, as you’re building it?

Christian Doetsch: [00:10:31] Yeah, that’s that’s a great question. Um. We’re we’re pretty much focused. You know, we’ve and from where we started we were going to be and this is just over the course of a year, we’ve pivoted from being like a banking platform to help banks reach out to teachers. That was kind of our first thing. And so we started talking to the banks and started talking to some teachers to try to make partnerships, because banks have a handful of incentives to to give back to their communities. And we went from there and realized like, well, no, that’s not quite right. And then the teachers were just like, well, we don’t need the banks. We just need something to help us with. And so that, um, that kind of started down that path and we realized pretty quickly that, like, the biggest principal is like, we need to make sure the teachers are rock solid in what they’re doing, because if the teacher is unsure, like our expectation is that the students will know that they’ll they’ll kind of tell, like, are we sure this this person is as confident as they should be in that? And so I think delivering the confidence to the teacher to, to empower them to do the teaching is, is probably one of our core core. Values. Gotcha.

Erik Boemanns: [00:11:40] Very good. Um. You mentioned your background is technology. 15 years, I think, of technology experience that you’re bringing to this startup. Is there anything unique in in this startup or in your own experience about. And a learning management has huge companies like you mentioned and content. What are some unique technical challenges that you’re facing as you as you build this startup? Or surprises, perhaps?

Christian Doetsch: [00:12:08] Yeah. The one of the biggest, the biggest technical challenges of being in a startup is having such limited resources, because at the previous company where I was for for ten years, we had a comprehensive team, we had a rock solid revenue foundation. And so if we needed to buy new products or if we needed to buy new, if we needed contractors for a little bit, or if we needed to hire more people to do a project, all of that was no problem. We could justify it and we would and we would get what we needed. But now it’s just there’s so many limited resources and we have to make really tough decisions about, okay, there’s there’s five features that would be fantastic to have. And we don’t have time for five. We can do one and we can maybe start a second. Right. And so it kind of shifts if you think about something that has, you know, benefits in the long terme but costs in the short terme versus benefits now but costs later, it kind of shifts where that where that line is to like we need something to sell right now. And even if it’s not perfect and even if it’s going to require more technical debt, is what we would call it, some things we have to do later to, to address it. It’s like we have to do those now just to, to kind of stay alive. And so that being in survival mode I think is, is a challenge compared to being in we’re stable and we’re just trying to be as efficient as possible. Right.

Erik Boemanns: [00:13:26] It really is its own kind of financial literacy at that point. Right?

Christian Doetsch: [00:13:29] Yeah, exactly. It really.

Erik Boemanns: [00:13:30] Is. Yeah. Startups as opposed to to personal finances. Yeah. And I think Atlanta has a strong startup community. I don’t know if you’re, um, born out of any of the incubators here in Atlanta. You said you’re in Texas.

Christian Doetsch: [00:13:42] So, yeah, we’re mostly we’re mostly in Texas because that’s where we knew we had the most inroads into their education departments. And we have, um, we have more, I guess, content knowledge of their courses and their curriculum. And, and since that’s kind of our starting point, but we are looking at moving into Georgia in the next school year or two.

Erik Boemanns: [00:14:02] Gotcha. And as we think about Atlanta’s startup community, I think financial literacy could be an it’s an interesting topic, right, because that is such a key thing to, as you said, getting a startup off the ground to a success. But also, are there other words that you have advice looking back over the last year that you might have for people who are thinking about starting up their own business in 2024?

Christian Doetsch: [00:14:25] Yeah. I mean, from the from the technical side, one thing that I’ve had to kind of reel myself back in is that you you can’t afford to optimize a process if you’re not sure that process is going to, to to live on. Right. If you’re still trying to find the product market fit and you’re not exactly sure what what it is as a as a technology person, I’m always thinking of like, how can I make this automatic? How can I completely automate this? And how can I make it more efficient and how can I optimize it? And the sad truth is that like at this stage, we don’t have the resources to do that. I can’t spend two more weeks making this thing an instant process. I just have to deal with the doing it manually, you know, spending 15 or 20 minutes on it once or twice a week. So it’s there’s things like that that, that you can’t, you can’t afford to do that. Um, and but you have to so you have to do things manually first. And then once you figure out what things are working, that’s when you can start to improve the efficiency of them. Yeah. That’s a that’s a big thing. We’ve we’ve learned.

Erik Boemanns: [00:15:27] Right. And. I think. Throughout the conversation process has come up quite a bit, and the ways of either automating it or just building more process into what you’re doing. Mhm. Um, you had mentioned to me that you are starting to get your private pilot license as well, and I think that obviously that’s a very process oriented career. That’s. Um, and so I’m curious, do you see an overlap there. Is that drive. Those two things relate to you. And in that regard or is there a connection?

Christian Doetsch: [00:15:57] Yeah, there definitely is a lot of points of similarity and kind of metaphors between the two. And, um, process is certainly one of them. And I know one of the other topics that you talk about occasionally is like security. And I would say that that I think is the number one biggest overlap between the software business or really software development in general. And aviation is the fact that if if you take shortcuts in the wrong places and if you don’t follow the rules as they should be, there can be pretty devastating consequences. I mean, we’ve seen that happen with some of the Boeing issues that we’ve had. We’ve seen that happen in plenty of, uh, small engine planes where people, you know, make little mistakes. And the overall way in aviation that we kind of conceptualize the those those safety procedures, we call it the Swiss cheese model. Are you familiar with that?

Erik Boemanns: [00:16:53] Fairly. So maybe give me a little bit on that.

Christian Doetsch: [00:16:55] Yeah. So the idea is if you think about Swiss cheese, it’s it’s got holes in it. Right. It’s not it’s not perfect. It’s not a solid. It’s not a solid block of security that you would want it to be. But the idea is that the holes are placed in such a way that you still can’t get all the way through the block of cheese. And so even though it’s not a perfectly stable solid block, there are enough layers of it that you should be like. You should be safe, and it helps. And so an example is, um, the planes that fly around in Atlanta, if you’re within 30 miles of a big airport like Hartsfield Jackson, you have to have a transponder that says, hey, here’s where I am. And so that’s that’s thing one, right? We have that thing two is depending on the airspace you’re in, you have to announce where you are. You have to say like, hey, here’s where I am. So you’re you’re verbally announcing it over the radio. Um, thing three is we have ATC, the air traffic controllers that are monitoring things and can say like, hey, look out. We have automated systems that say, hey, there’s a plane over there. You know, you need to drop 1000ft right now. And so we have all these different systems so that even if one of them fails, even if I don’t notice a plane, there are other people. There are all these other layers that are watching out. Yeah. And I think that’s there’s a huge a huge metaphor there. And that’s, that’s similar to how software is as well. And architecture.

Erik Boemanns: [00:18:14] Right. I was going to say if we could land that metaphor right to, to tie it back into software development. Yeah. What does that look like? And I certainly can see the corollaries between air traffic control and perhaps a security operations center. Right. And and the planes and software delivery, all those the dev DevOps process. Exactly. Yeah. Are there any particular examples, even preliminary or with lemony that you’ve seen where that mindset, that that process orientation has helped prevent a bad thing from happening, or in software specifically or in the companies you’ve worked with?

Christian Doetsch: [00:18:47] Oh, yeah. Yeah, all the time. I mean, there at your if you think about kind of like an onion, right. You’ve got layers of security. Um, at the outermost layer, the entire internet is just spamming. You’re getting bombarded with, with internet requests that are all just spam. And so there’s like a firewall towards the outside of that that’s filtering most of that. So there’s there’s a layer and then inside you have to have certain I don’t want to get too technical, but there are certain tokens that you have to have just to, just to get in to make a request. And then once you make the request, there’s validation in the code that’s doing that and that’s on, you know, one part of the code base. And then another part is going to confirm that that’s the token you’re using is the valid one. And so it’s it’s really the same the same principle. It’s just we have all these different layers of, of security. So that even if something sneaks in here we’ve got another layer somewhere else that says, well hang on, that’s that’s not right. That guy snuck in, um, kick him out.

Erik Boemanns: [00:19:41] Yeah. And I think. Security is is critical to every application, every company in the world. Right? At this point, it is, um, it can’t be an afterthought for a startup, for a multinational. And related to security is privacy, obviously, as well, because we’re trying to protect people’s privacy. And I think people may maybe don’t realize, and you don’t have to go into great detail about it. But education has its own special privacy concerns as well. I assume you’re looking at that.

Christian Doetsch: [00:20:07] It does. Yeah, Coppa and FERPA and a handful of those acronyms. And yeah, we’ve made we made very uh, we made decisions that made it a little bit more difficult for us because of, of these security and privacy concerns. So for example, it would be much easier for us if we just asked the students for their email addresses and we let them log in that way. But email address is one of the things that you have to be super careful of for anybody that’s under 13 years old. And so now we’re like, all right, well, do we try to have two different login screens and we try to migrate kids? What about when they turn 13 and they’re already in the system? And it just it’s a huge mess. And so instead we said all right never mind no email addresses. That’s that’s too much identifying information. And we just have that. Now. The teachers basically just create the account on behalf of the student and let them let them log in that way with with no email address.

Erik Boemanns: [00:21:00] Gotcha. So it’s more of a privacy by design. Exactly. Yeah.

Christian Doetsch: [00:21:04] And so we start there. And then of course, as we talked about before, we have all those different layers before you can even get into the database. And so that’s that’s where all the private data lives. And so making sure that that’s secure having the the database passwords rotate automatically. So even if someone is trying to to get in they, they couldn’t even, even if they tried to get the right password. It’s not going to be the right password anymore. And it makes it just difficult, difficult for any of that to happen.

Erik Boemanns: [00:21:29] Very cool. So we talked a little bit about your background. We’ve talked about lemonade. I’m curious, is there anything in particular that makes you super excited about lemonade that gets you up every day that that brings you to shows like this to talk about it? What drives you?

Christian Doetsch: [00:21:44] Yeah. Um, well, in the last few months, we’ve been experimenting with with AI, and I mentioned that that’s a, that’s a feature we have coming soon, and that’s just been such a groundbreaking, revolutionary technology that over really just the last 18 to 24 months has, has really changed a lot, a lot of the business landscape. I think there’s going to be a lot of shake ups in the next five years. And so I’m excited that we have the bandwidth and the capacity to explore that, and to see how we can leverage AI to help teachers teach students better. So I spend right now I’m spending a lot of time on on AI trying to figure out whether we can use that and how we can use that to, uh, basically evaluate what, how the students are doing. And instead of having a complicated report that says, here are some topics that some students could use help with or, you know, doing it kind of the traditional way. If we just unlock an AI and have it, have it look at the types of questions the students are getting right and wrong. Um, there’s a there’s a world where a teacher logs in and the AI says, hey, like, three of your kids are completely missing these questions and a bunch of other ones are struggling with them. You should spend half of today talking about this. Or here’s a classroom activity you can do that we’ve detected will improve their students knowledge of, um, you know, credit scores, right?

Erik Boemanns: [00:23:03] That’s I think that’s fascinating because I, I believe that education had a more negative reaction toward AI when it first came out than positive, right? Because of cheating, because of even I would say even teachers may feel threatened by AI’s potential. What’s been kind of the perception that you’ve seen from the market with your product having AI capabilities?

Christian Doetsch: [00:23:22] Yeah, the things like cheating, detection, that’s just going to be tough. That’s going to be difficult to do because even if you don’t, even if they don’t just copy paste it in, they can still use that to answer questions. They can still use that to generate essays and then just go in and modify things so that it doesn’t feel as obviously AI written. And so yeah, we have seen some of that, but I think. I think as AI becomes more normalized, the those sorts of fears will kind of will will subside a bit. And I think there’s I can’t imagine a world where teachers don’t exist. I think that kids will always need to be taught by a person. There’s and for all sorts of, you know, developmental psychology. Like there’s there needs to be teachers, a human involved. And so I think teachers are probably one of the safest professions, I would say. And so I’m hoping that instead of AI replacing teachers, it’ll really just serve to augment them and and help them be, you know, five, ten times more effective in what they’re doing.

Erik Boemanns: [00:24:22] Right. That makes sense. And I like kind of what you were suggesting earlier, where it can even tailor the curriculum, the materials to the student, right, based on what they’re how they’re interacting with your system. Exactly.

Christian Doetsch: [00:24:33] Yeah. Um, we’re working on a way for an AI to be able to basically pre grade essays and point things out to the teacher. So that. Right, because my, my dad is a teacher and my stepmom was a was a middle school counselor. And the amount of work they do after the workday is absolutely insane. And especially in some of these social studies and English, these courses where it’s not like, hey, do a math question, did they get it right? But you’re reading a five page essay for 30 kids in your class and you’ve got four classes. That’s that’s a lot of pages to read. And so while we wouldn’t advocate for just letting the AI do the grading, it would be helpful if it pointed things out to help draw attention to to patterns that the student might be making to help the teacher. Again, notice these things and, you know, improve their ability, right?

Erik Boemanns: [00:25:22] It makes sense. I can see that AI enablement as opposed to replacement. Exactly.

Christian Doetsch: [00:25:29] Yeah.

Erik Boemanns: [00:25:30] Um. So as we’re thinking about liberty, we think about your background. I any kind of trends that you you want to I is a trend. I is a future thing. But you’re doing it today. Anything else that you want to just kind of talk about that. If you’re going to a vision quest where where things are headed.

Christian Doetsch: [00:25:48] Yeah, I mean, it it feels like I now is kind of where the internet was in the late 90s or the early 2000. It’s like, yeah, it’s it’s new and it’s this whole big thing and a bunch of VC and private equity money are going into it, and we’re not entirely sure how it’s all going to pan out, but it’s obviously already disrupted, disruptive. And yeah, I think there will be it’s difficult to predict exactly what, but I think that the disruptions will continue until we kind of reach a more stable equilibrium after we account for for what I can do.

Erik Boemanns: [00:26:22] Gotcha. And you feel like. Lemony is well poised to take advantage of that disruption.

Christian Doetsch: [00:26:27] I think so, yeah.

Erik Boemanns: [00:26:29] Awesome. Um, any kind of. Parting words of wisdom in terms of what lemony does or where.

Christian Doetsch: [00:26:36] No other than go to lemon learning.com. It’s spelled l e m o n e y. So, like lemon, honey and lemon learning.com. And you can if you want. Even if you’re not a teacher, you can create a free account. You can look at our materials, you can check out our pacing guide, see how we’re teaching it. Eventually we’re going to start targeting home school because we think that’s that’s another huge opportunity here. Um, so yeah, let me know Learning.com check it out.

Erik Boemanns: [00:27:01] Okay. Well, thank you for your time today. I appreciate you being on and talking about lemon and your background and enjoyed the conversation.

Christian Doetsch: [00:27:08] Absolutely. Thank you very much for having me.

Erik Boemanns: [00:27:10] Thank you.

About Your Host

Erik-BoemannsErik Boemanns is a technology executive and lawyer. His background covers many aspects of technology, from infrastructure to software development.

He combines this with a “second career” as a lawyer into a world of cybersecurity, governance, risk, compliance, and privacy (GRC-P).

His time in a variety of companies, industries, and careers brings a unique perspective on leadership, helping, technology problem solving and implementing compliance.

Connect with Erik on LinkedIn, Substack and Medium.

Tagged With: Lemoney Learning

The Business of Transformation: Garage Kings and Rise Up BJJ

March 21, 2024 by angishields

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Cherokee Business Radio
The Business of Transformation: Garage Kings and Rise Up BJJ
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The Business of Transformation: Garage Kings and Rise Up BJJ

Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

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On this episode of Cherokee Business Radio, Stone Payton interviews Jay Hart of Garage Kings and Joanie Chamberland of Rise Up BJJ. Jay discusses his transition from corporate America to owning a franchise that specializes in garage transformations, offering flooring to storage solutions. He emphasizes the importance of quality work and the benefits of a franchise model. Joanie talks about her female-owned gym, and how it offers a clean, safe, and welcoming environment for learning Brazilian jiu-jitsu. She shares her personal journey in martial arts and how jiu-jitsu allows smaller individuals to overcome larger opponents. Rise-Up-logo

Joanie-Chamberland-headshotMany people struggle with self-doubt, it makes them unable to leave their comfort zones and overcome the things holding them back in life.

Using the martial art of Brazilian Jiu Jitsu, Rise Up helps people grow their confidence and the resilience they need to rise up over both physical and mental obstacles so they can reach their full potential not just on the mat, but in every part of their lives.

Joanie Chamberland is a retired black belt competitor and the only female BJJ school owner in Georgia. She’s been training 16 years and teaching 12 years.

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Garage Kings helps to make your garage dreams come true by giving you more livable space to love, thanks to their expert garage floor and cabinet service. Their garage company has helped countless customers get their ideal flooring solution in no time.

Jay-Hart-CBRXJay Hart is a resident of Woodstock Georgia. He’s a Navy Veteran, husband and father to Raelyn (3) & Jameson (1 month).

Jay spent 7 years in corporate America after graduating from Valdosta State University. Finally decided to take the leap into owning and operating a small business.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot wbvm. And if you have a heart for community and you want to grow your small business, consider joining our community partner program, the Main Street Warriors. Go check us out at Main Street warriors.org. You guys are in for a real treat. First up on Cherokee Business Radio this morning, please join me in welcoming to the broadcast with Garage Kings, Woodstock, Roswell and Canton. Mr. Jay Hart, how are you, man?

Jay Hart: [00:01:16] I’m doing well. Doing well. How are you doing?

Stone Payton: [00:01:17] I am doing great. It’s a delight to have you in the studio. It is one of our community partners that suggested you and I have a conversation on air. Neeahtima Dowdy over at Woodstock Neighbors. So glad she put us together. I got a ton of questions. We’re not going to get to them all, but, uh, I think maybe a good place to start. Could you just share with us mission. Purpose. What are you and your team really out there trying to do for folks?

Jay Hart: [00:01:42] Man yeah. So we are Garage Kings. Okay. So we try to own the whole garage from the floors to the doors to storage solutions. We got you covered. So really, you know, people are looking for more space in their home nowadays. And the garage is one of those spaces that’s untouched, right? You can really enhance your home and and do things that you can’t even imagine to that space that allows you to, to enjoy your home more. So just looking to transform garages.

Stone Payton: [00:02:13] So what’s the backstory, man? How’d you get into this line of work?

Jay Hart: [00:02:17] Yeah, so a quick backstory was I spent seven years in corporate America.

Stone Payton: [00:02:23] Ouch. I’m sorry.

Jay Hart: [00:02:24] Right. So I was, uh. Joni.

Stone Payton: [00:02:27] Sorry, too, right? Joni. Joni, I keep calling you Joni. Joni.

Jay Hart: [00:02:31] That’s why we’re here. So. Yeah. So seven years there. I figured it was time to go out on my own. Give it a shot. You know, if I didn’t take that, that chance or that jump, then, yeah, I probably never would have, you know? So you can’t fly if you don’t jump. That’s what they say. So I took that leap and, uh, was looking for a franchise to buy. You know, I didn’t want to go solo and and not have any guidance. So, uh, was looking for a franchise to buy. Came across Garage Kings. Um, they, uh, they liked me, I liked them. We made the marriage last, uh, last January, I guess. Ah, okay. And, uh, been going at it ever since. Yeah.

Stone Payton: [00:03:10] And it’s been a strong first year for you.

Jay Hart: [00:03:11] Yeah, it has actually, um, you know, we have our ups and downs. It was a little slow in the winter months, you know, holidays and and people not being outside as much and not wanting to, to clean their garage out when it’s cold. Right. So, um, but now it’s starting to pick up. And now we’ve just recently added garage doors as a line of business. So it’s kind of, uh, should take off for us.

Stone Payton: [00:03:36] So say more about the decision to go with a formal franchise as opposed to kind of figure it out on your own. Did you spend a lot of time weighing the pros and cons, or did you know pretty much just right out of the gate, if I’m going to do this, I’m going to go with an established franchise.

Jay Hart: [00:03:52] I think I knew right out of the gate, um, I was selling elevators before, so I knew how to kind of run a business, but not really start a business. I didn’t want to figure out everything. Right? I want to, you know, all the. Failures and stuff to be already ironed out, you know? Um, so with the franchise, they kind of got all that stuff figured out for you, you know, from marketing to accounting. Um, you know, the products they’re going to offer. How do you do things? It’s all figured out. So I really just had to step in and hit the ground running and didn’t have to think about all the extra stuff that goes into to owning and operating a business. All right.

Stone Payton: [00:04:31] Talk a little bit more about the work. Let’s say I reach out to you or somehow you find me as a prospective client. What’s the what are the first few steps? Do we take a look at the garage? We sit down and scratch out some stuff on a cocktail napkin. Walk us through that process.

Jay Hart: [00:04:47] Exactly. So we’ll come on site to your garage. And, uh, a few things we got to look at right now. There’s a lot of competition in this business. It’s a saturated market, so that’s good and bad. Um. It’s an unregulated industry, really. Anybody can do this type of work when it comes to laying epoxy floors. Um, and a lot of painters say they can do epoxy floors, right. Not to to dog on anybody, but they don’t do it to the quality that we do. Okay. So it starts with, um, gotta check the moisture in the concrete okay. Because moisture could be a concern. It could delaminate the epoxy. So you want to test that with the proper equipment. You want to do a hardness test of the concrete okay. A scratch test because we do grind this concrete. And that’s really the only proper way to prep the concrete is to grind it, expose those pores, and then use commercial grade vacuum cleaners to extract out all that dust from the concrete. So there’s no layer between the concrete and the epoxy. So it gets that lasting bond. So we’ll measure those two things. We’ll also take the total square footage kind of I kind of go through a little presentation on site to kind of show us what separates us from the competitors. Uh, we give the homeowner a price. Hopefully they like it at that point in time and we can pull the trigger and get them scheduled.

Stone Payton: [00:06:08] So you mentioned that it’s saturated. And part of the reason that it is a saturated market is not everyone is going through the processes that you’re going through. Exactly. They’re hitting the Home Depot. They’re getting the bucket of.

Jay Hart: [00:06:22] This yourself kit.

Stone Payton: [00:06:23] Yep. Right. And that could be a lot of headache down the road I would think.

Jay Hart: [00:06:27] Well yeah. So I mean you want to buy right. Right. And you want to buy once okay. So the worst thing you want to do is, is go with the cheap bid, you know, the $3 square foot guy possibly and be redoing it in a year. So that’s what we try to avoid. That’s why I try to show these homeowners the value that we bring to the table and what separates us. That way you get that lasting floor and you don’t have to think about it again.

Stone Payton: [00:06:52] My late father in law used to say, buy the best and cry once. Exactly. That was his. That was his motto. So now that you’ve been at it a little while, what’s the most rewarding, man? What are you? What are you enjoying the most?

Jay Hart: [00:07:04] Just seeing the, uh, the homeowners reactions when they see the floor, right? When they see that transformation, when they can kind of see themselves now and join the space a lot more. Um, we have a little saying, you know, park somewhere else, dad, like. Once you get these floors done, you kind of want to, you know, put a couch in there and put a TV up and hang out in the garage now. So.

Stone Payton: [00:07:27] So how does the whole sales and marketing thing work for a guy like you in a market that you’ve mentioned is pretty crowded? Are you out there shaking the bushes? Have you got kind of a system now, partially from the benefit of having being part of a franchise where, um, inquiries are coming in? Is it a little bit of all of that?

Jay Hart: [00:07:47] It is a little bit of all of that. Now being with our franchise, we have a national brand. So, you know, we kind of get that on a larger scale, right? Um, we’re also really heavily into the digital marketing, you know, Facebook ads, Instagram ads. You kind of got to be in that space nowadays.

Stone Payton: [00:08:03] So my phone over here is hearing us talk about Garage King. So when I get home, I’m going to see ads for Garage King, aren’t I? You will. I don’t know how or why, but that’s just that’s the deal. But you guys, you’ve kind of cracked the code on all that or the franchise has on your behalf. We have a.

Jay Hart: [00:08:17] Marketing provider we use now. I also do a lot of, of, uh, Facebook boosting ads myself for my organically. Right. Um, and also doing stuff like this, you know, being out in the community, putting your name out there. I go to a lot of networking meetings. You know, I work with a lot of other contractors. I try to, um, rub elbows with painters, with power washers, you know, things that other home service based businesses where we can kind of come together and, and refer each other. Well, I.

Stone Payton: [00:08:47] Can’t speak for everyone, but I got to say, if someone were in my home remodeling the bathroom and then I’m poking around in the garage and I’m thinking, hey, I might want to do something in the garage if I were to ask that bathroom remodeler who I should, that would have so much more gravity for sure. Carry so much more weight with me than I think. I don’t know, maybe I maybe I don’t understand my own susceptibility to Facebook ads and all that, but no, that would carry. So that would be an a very important what do you guys call it, like a marketing channel or strategy is to have those trusted relationships with other providers.

Jay Hart: [00:09:23] That’s how I met Neotama. So we met at a business networking meetup meeting, and, um, I got on with her magazine. And, you know, here we are about a year later and going strong. There you.

Stone Payton: [00:09:34] Go. So, uh, take a so what is your take on the the local business climate, the, the, the level of support that you have experienced, if any, from other business owners and, and, uh, community leaders here in this Woodstock, Cherokee County area. Have you, have you found that to be a pretty positive force?

Jay Hart: [00:09:56] Very positive. Uh, it’s kind of crazy how positive it is, really. I mean, I don’t feel like it’s like this everywhere. Um, especially also to touch on the Chamber of Commerce. Okay. Now, I’m a member of the Chamber of Commerce for Cherokee County, and I don’t think there’s a better chamber of commerce out there. I mean, they do so much for the small business owners in this county. So, um, and to throw a little nugget out there, we are having our ribbon cutting next, next week, the 27th at 3 p.m. with the chamber. So sweet. Yeah.

Stone Payton: [00:10:29] And you have a physical location. I do have a physical location. Yeah. Where is.

Jay Hart: [00:10:32] That? It’s on 609 Malden Drive. Right down here in Woodstock. Yeah. So, um, that sounds golf.

Stone Payton: [00:10:39] Cardinal Giovanni, I think I can go. That’s my criteria for doing business with people. If I can get to them through walk or golf cart.

Jay Hart: [00:10:45] You got cross 92. But if you can do that, you’ll be all right.

Joanie Chamberland: [00:10:49] I’m just trying to figure out when the 27th is. What day of the week is that? Wednesday. Next Wednesday?

Stone Payton: [00:10:54] Well, congratulations on the on the ribbon cutting man. Thank you. All right. So if we’re shopping probably the answers would be good for any home services. But particularly if we’re starting to really think about this garage thing, I don’t feel like I’m even competent enough to know what to ask. What am I looking for? What are some things to make sure you know? Red flags. You know, green flags. If you were to educate a potential customer, uh, what are some things you would have me be thinking about going into? You know, because it’s probably a pretty substantial investment, you know, like it is. Yeah.

Jay Hart: [00:11:28] So the concrete hardness test is a big one. Okay. We do use a diamond bit grinder. So if you have soft concrete I want to match my diamonds up with that hardness level. So we get a good grind. Ah I don’t want to come in there and tear your concrete up. Right. So so measuring the hardness of the concrete is a big one. Moisture. If you don’t measure moisture and there is high moisture in your in your concrete, it could delaminate the floor. Okay. Um, the types of materials you want to make sure that your contractor is getting commercial grade, uh, materials. Okay. No. Do it yourself epoxy kits. The new thing for garages is polyaspartic. That’s what we utilize, okay? It’s just UV stable, and it’s really strong. High solid material. Um, and then just, you know. Look at the B-bbee rating, you know, check. Check. And make sure they’re accredited. Okay. Which we are. So that’s good for us. Um, Google reviews, you know, those tell a story a lot. So we have some good some good Google reviews you can check out. Um, yeah.

Stone Payton: [00:12:35] So I’m going to switch gears on you before we wrap, uh, passions outside the scope of your work. You know, a lot of folks who listen to tap into any of our Cherokee business radio shows that I personally participate in. They know I like to hunt, fish, and travel. I don’t know when you’d find the time doing all, but, uh, anything you have a tendency to nerd out about or pursue outside the garage work. Yeah.

Jay Hart: [00:12:57] So I’ll touch on a couple things real quick. I do like to travel. Um, we’re actually going to South Carolina here in a few weeks for a workcation. I’m doing a basement floor out there.

Stone Payton: [00:13:07] There you go. Write it all off. Right.

Jay Hart: [00:13:08] Exactly. So I like it doing a basement floor. Then we’ll take a few days and enjoy the beach. Um. Avid college football fan. Go, team!

Stone Payton: [00:13:18] Go, dawgs!

Jay Hart: [00:13:18] Okay, I actually got. I got a special floor called the back to back floor. You know, it’s red and black. So I can do any color for the Florida fans or the Auburn fans. Bama. Bama fans. I’ll even help you guys out as well. Um, and I’ve kind of nerded out lately on, uh, sports cards. It’s coming back. Trading cards. You know, really remember being a kid ripping those packs open?

Stone Payton: [00:13:42] I do remember that. And I also remember we could walk down to the 7-Eleven and get the big Slurpee cups that had all the the baseball players on them. I remember doing that.

Jay Hart: [00:13:50] So, so sports cards is making a huge comeback. And, uh, I’ve got a decent collection going. Don’t tell my wife. Hopefully she’s not listening. She doesn’t know all the the cards I’ve bought lately, but she sees the packages coming in. She’s like, are those your more cards for you? I’m like, yeah.

Stone Payton: [00:14:06] So you heard it first here. It’s it’s coming back guys. It is coming back. All right. Let’s make sure that our listeners know where you are. So let’s make sure we get that addressed again. But also the best way to reach out to you, whether it’s, you know, a Facebook, a website. I just wanted to be able to have a conversation with you or somebody on your team if they want to explore this.

Jay Hart: [00:14:25] Yeah for sure. So our physical location is here in Woodstock, 609 Malden Drive. We actually have a floor laid down in there so you can see the floor. We got samples, we got cabinets, we’ve got slatwall. Everything’s there that you’d want for your garage. Garage Kings.com is our website. There you can go see everything you need to see color samples. The story behind Garage Kings. Some reviews. Uh, 188 garages. Sorry, 1888 garages is our hotline to schedule an estimate. Um, there’s also a book now, um, link on our, on our website that you can book now. Um, and then Jay Hart at Garage Kings.com for my email. Man, if.

Stone Payton: [00:15:12] You can’t get in touch with Jay, that’s on you. He’s. That’s it. He’s got to.

Jay Hart: [00:15:16] Pass. I won’t get my personal number out here on this, uh, live broadcast, but if you reach out to me, I’ll be texting you from my personal number as well.

Stone Payton: [00:15:23] Oh, fantastic. And not to be dismissed. I want to make sure that we underscore. Yes, do a marvelous job with the floors, but you’ve got all the other stuff the the slat walls walk through there’s because there’s a lot of stuff you can do and should do to organize your garage.

Jay Hart: [00:15:38] Yeah. So actually last week we just did a full garage transformation. Okay. So we redid the floors. We did slat wall across the whole garage, all three walls. This guy had kayaks, lawnmowers, bicycles, cleaning gear, you know, lawn equipment all throughout his garage. Now it’s all neatly stored on his walls. Everything is off the floor and on the walls. We also ripped down his 30 year old garage doors and replaced those with brand new doors, insulated with windows, brand new openers, garage door openers. They’re Wi-Fi enabled. You can open them remotely from your phone. They got cameras on them, so you can log into these cameras on your garage door openers and kind of nice. Check out your garage from remotely or see if your kids are sneaking out. And yeah, it’s cool.

Stone Payton: [00:16:30] Fantastic. All right, one more time. Key coordinates so our folks can get to you.

Jay Hart: [00:16:34] 609 Malden Drive is our address here in Woodstock Garage Kings.com for our website. J a y dot h a r t at garage Kings.com is my email.

Stone Payton: [00:16:48] Well, thanks so much for coming in and visiting man. Keep up the good work. Congratulations on the momentum and maybe swing back by the studio sometime, and we’ll check in on you and keep following this story. Sure thing.

Jay Hart: [00:16:59] Let’s do it. I appreciate you for having me.

Stone Payton: [00:17:01] Oh, delighted to do it. Hey, how about hanging out with us while we visit with our next guest?

Jay Hart: [00:17:05] Of course. Let’s do.

Stone Payton: [00:17:05] It. All right, guys, y’all ready for the headliner? She’s been waiting very patiently. She’s been taking notes. She’s been encouraging. Jay, please join me in welcoming to the show owner and head instructor with Rise Up, BJJ, Ms. Joanie Chamberland. How you doing?

Joanie Chamberland: [00:17:23] I am doing great. Minus the pollen season upon us. I’ve been sneezing all morning, but I’m excited to be here.

Stone Payton: [00:17:29] Joanie is always very well prepared and she walked in with her Kleenex box.

Jay Hart: [00:17:35] She did. I can verify.

Joanie Chamberland: [00:17:36] I’ll try not to sneeze all morning, so.

Stone Payton: [00:17:39] All right, so tell us a little bit about rise up, man. Tell what’s what are you doing?

Joanie Chamberland: [00:17:43] So we’re a little different than other people since it’s a female owned gym. So it’s very clean organized. But the main thing is I’ve been to a lot of gyms and I’ve trained a lot of different martial arts, trained a lot of gyms. So I try to make my gym different to where when you come in like you’re comfortable, everything is clean. You know that you’re going to be safe and that you’re going to be welcome in the environment that you’re in.

Stone Payton: [00:18:07] And is it jiu jitsu? Is that what the two J’s are?

Joanie Chamberland: [00:18:10] Yes, yes. Brazilian jiu jitsu.

Stone Payton: [00:18:12] Brazilian jiu jitsu. All right, tell us more about that whole arena and how you got involved. Give us a little backstory.

Joanie Chamberland: [00:18:20] So I’ve actually trained martial arts my whole life. Um, and for a bit, when my dad lost his job, when I was in high school, I was just working out at Gold’s Gym, and I saw a jiu jitsu school next door, and my friends and I used to wrestle in the living room for fun, and my brother’s best friend was actually taking some lessons and a friend’s garage. And so I kept losing because I’m small. And so he was like, here, let me teach you some some tricks so you can beat your friend. She was like the super athlete, right? And so I was like, what is this? And he was like, yeah, this is jiu jitsu. Um, and I was like, oh, I saw a place next door to where I work out. So I walked in like, you got to train six days a week. And I was like, I can’t do that. So I went to one of my old, um, taekwondo schools that also had Krav Maga, and he was like, you’re too small for Krav. And I was like, okay, guess I’m going to go to jiu jitsu. He’s like, well, we have a grappling program here. So I started there and like within a month, our instructor came in and we started like a legit jiu jitsu program. And honestly, it’s just I just I fell in love with it. It’s amazing. It’s never the same. It’s constantly evolving. So and you can be small and beat people that are bigger than you. So I was like, this is perfect.

Stone Payton: [00:19:27] So I very much want to have a whole conversation around self-defense. But before we go there, just from a an aspect of staying fit and feeling good, I have to believe engaging in this activity periodically a couple times a week has got to be just really good for your health. Yeah.

Joanie Chamberland: [00:19:45] Oh, absolutely. Even, you know, like triathletes will come in sometimes and they are gassed doing jiu jitsu. It’s a whole different level of cardio. Even our warm ups can be hard, but once your body is used to it, it’s not it’s not it’s not that big. But the thing about jiu jitsu is wonderful is you can always make it harder just by the input that you’re putting in, like how hard you’re trying, making sure that you’re active with your mind while you’re doing this workout. And it just doesn’t feel like a workout because you’re with friends, you’re with your team, you’re just and you’re learning something new every time. So unlike going to the gym where you’re just lifting the same weight the same way and you’re trying to do some new stuff, so it’s less boring, like in jiu jitsu, you’re constantly changing what you’re doing, so it just doesn’t even feel like you’re working out. So like by the end of it, you’re just all around feeling better, and it doesn’t even feel like you did anything that should promote that. So it’s it’s pretty wonderful.

Stone Payton: [00:20:35] So how young and how old can should someone be doing this kind of stuff.

Joanie Chamberland: [00:20:40] So we start them at four. Oh, my. Yeah. Wow. Um, new program that started like, I want to say it’s three years ago now. We started the little ones. So we started we have 4 to 6 year old class. Then we have 7 to 1213 ish. I don’t know if y’all have seen her, you know, middle schoolers these days, but they’re adult sized. So they also go into the adult class depending on their size. But we teach all ages so four and up and and we are teaching jiu jitsu to these kids as well. But. As early as you want to start. No matter what it’s always going to be. I wish I started sooner, so I mean, I start at 16 and I just wish I would have started sooner as well. But for an up and at any time in your life is is always a great time to start.

Stone Payton: [00:21:22] So even at 60 with a bit of a penchant for bourbon and, um, you know, steak, I, I’m operating under the impression I can come into the gym and start at a, at a level and a pace and all of that that’s appropriate for me without me having to worry about having a heart attack. Yes, exactly.

Joanie Chamberland: [00:21:40] So what we do is when you come in, we have somebody show you around and they’ll kind of show you like how to get on the mat because we wipe our feet, because I like to be clean and I don’t want feet where my face goes. So we wipe our feet. We show you how to do that, where to line up, and then we partner you with somebody who’s a higher rank so that they can help you and make sure that you’re understanding how to do the moves. You’re doing them correctly. You won’t get hurt while you’re doing it. And they’ll also watch you, like, tell you like, all right. Make sure you’re breathing. You know, they’re helping you through everything because that’s something that we do forget when we’re doing jujitsu is to breathe. So they’ll they’ll be helping you. They’ll be telling you, like, you know, lean here. Be careful. Don’t do this. That could hurt your back. Like, whatever. So they’re going to be working with you to make sure that you have a great experience, that you’re not hurt. Because if we hurt our toys, then we don’t have any. So we want to make sure everybody comes in and they’re having a good time, and they’re learning how to do jiu jitsu without getting hurt. And then as you go on and we start fundamentals classes as well. So whenever you come in you’re going to be in a fundamentals class. Learning the basics, learning how to do all your movements before you just get thrown into, all right, do jiu jitsu. Time to full on brawl, but you don’t know what you’re doing. So we make sure that you always have somebody with you that’s helping you through all those steps. Because two brand new people together is is what gets hurt. So it’s it’s terrifying as an instructor to watch like, oh no, oh no.

Jay Hart: [00:22:58] Recipe for disaster.

Joanie Chamberland: [00:23:00] Exactly.

Stone Payton: [00:23:00] So say more about rank because I’m sure this is an integral part of the whole ecosystem. You compete at what I assume is a pretty high rank. And then it occurs to me that even locally in in your place to have a little bit of competition or some sort of ladder or something, it keeps it fresh, right? Going back to as opposed to I’m over in the corner doing my dumbbells.

Joanie Chamberland: [00:23:23] Yeah, right. So with jiu jitsu, it takes about a year to get to your first belt. Okay. Um, and you can’t. So the, the belt rings for the adults are white, blue, purple, brown, black. It takes about ten years to get to your black belt. Wow. Um, so it’s like a year for the first two years for the second three years for the third. Essentially, it’s not always that, but that’s pretty much the average. So when kids come in, let’s say they start at four, right? They wouldn’t be able to get their next rank until they’re 16. You got to be 16 to be a blue belt. So there are a ton of kids ranks in between. So they have their own scales. So they have gray belt, they have yellow, orange, green. And then they go into blue. And there’s three of each belt. So it keeps them in. But they we do ranks on the belt. So we have what’s called stripes. And so about every ten ish weeks that people do it differently. Some do it by attendance, I do attendance time and making sure they know their material.

Joanie Chamberland: [00:24:16] Um, you’ll get stripes on your belt. That’s your ranks. So there’s four stripes per belt. So the kids are getting that stripe and that’s like showing them like that. They’re getting closer. Same with the adults. But so there is a ranking system. Um, there are competitions I did compete I recently retired just because it takes a lot of time. Like I’d be traveling so much and I can’t be at the gym. And and I love teaching. That’s what I want to do. So y’all can see it on YouTube. There’s a ton of videos of me fighting. I fought at every level there is, and I didn’t start till I was a brown belt, which is not recommended. I try to get all my students to compete, like at least one time when they’re white belts, to see what it’s like in the beginning. But yeah, so we have ranking systems and then we also have competitions and there’s some local, there’s some out of states, there’s some in other countries like they’re they’re happening everywhere. But we actually have one we’re getting ready for on the 23rd here. Um, in Marietta.

Stone Payton: [00:25:08] Oh, fun, fun. So there was a time when I played competitive table tennis in college, and that is a little different than ping pong, for those of you who don’t know, uh, but I will share with you. I did not get better when I played in my own little shop, very much because I became the best, you know, in my little play. But when I would go out and play people who were a little better, I would improve. Pretty, pretty. Is it the same in the jiu jitsu world?

Joanie Chamberland: [00:25:37] Well, definitely. And I think a big thing with jiu jitsu is people think it’s not a team sport because you’re not like passing the ball to your teammate as you’re going. Mhm. Uh, but in my gym we foster like a very team sport related thing. So we’re constantly trying to make each other better. So I do have my students train with higher ranks and people that will push them to get them better. And we do some competition classes. But going out there and competing, you get to see what your level is like and like what you have to bring back to the gym to try and sharpen up for your next matches. So there. Definitely like it helps you get a lot better. But same thing with teaching. So I have my people teach to earn their ranks so that when you’re teaching and you’re watching, you’re learning more stuff there as well. So it is really like a big team sport because we’re working together to help each other, coach each other while we’re going. Um, everybody comes out and cheers together and we can actually win team trophies. So like, our goal at this Naga is we are a small school. Um, and we’ve won second place twice. And we just keep losing to one of the big, like, franchise teams that has multiple schools. So they all just sign up under the same school name.

Joanie Chamberland: [00:26:43] Um, so right now, you know, we’re trying to get that top spot finally. But yeah, we’re super close. But it just ends up being that same thing every year. Like they have like, you know, 150 people. So they’re getting first place. We have 13 and we get second place and don’t have that many less points because you get more points for first place and second, then third. So our goal is just to go out there like as a team and win this trophy, even though we just have this like pretty much little baby team going out there. But since everybody’s winning, you know, we get up on that podium. So it is very much a team effort. Like we’re super excited to do that. And then we have uh, my best friend owns a gym in Douglasville and she has a jiu jitsu program. And we have our own team rivalry with her where we have our own trophy. And whoever at that Naga gets the most points gets to have that team trophy. So they want it, um, two times a go. We want it this time. So we kind of have that one as well. So even if we don’t get the Naga Itself’s team trophy, like we have our own little thing going on, which helps us like, you know, have something to look forward to every competition.

Stone Payton: [00:27:42] Okay. Let’s talk about the self-defense aspect of this. I would think that would be important for a lot of folks and maybe particularly females. But I got to tell you, I’m not particularly confident. I don’t think I could take J. You know, I would try to talk my way out of that pretty quick.

Joanie Chamberland: [00:27:59] So the greatest thing about jiu jitsu is one you don’t really have to use it, right? It’s about doing something repetitively and feeling comfortable because there’s fight, flight or freeze. And until you’re in those situations, you don’t know what you’re going to do. So with jiu jitsu, you get stuck in these really uncomfortable places. But, you know, all you have to do is tap and they’re going to let go of you, get off you, you won’t get hurt. And it trains your mind to know, like to be comfortable in places you probably wouldn’t be. But the other thing is, like if I’m looking at Jay, yeah, I don’t want to take that guy either. Like I’m just going to run really fast and I’m going to yell fire, and I’m going to be very aware of my surroundings. But. If I were stricken and taken to the ground, I’m going to know how to defend myself against him. Because just because somebody is big doesn’t mean they know how to use their weight. And so with jujitsu, you’re going to learn that, like it might feel uncomfortable, but they’re going to shift their weight and you’re going to be able to knock them over. So it’s it’s very good for self-defense.

Joanie Chamberland: [00:28:55] And like you said, especially for women because of the way women get attacked more likely than men. Um, and being able to defend yourself now it’s still men still get attacked in 90% of fights go on the ground. So jiu jitsu is your ground. Self-defense for the most part. We do learn how to take somebody to the ground in a real self-defense situation. I’m not trying to do that, okay? I’m going to poke you in the eyeballs and run. But if I were already on the ground or, you know, hit behind the head or something like that where I’m on the ground now, I know how to defend myself. So and it’s, it’s just doing it repetitively. And that’s why I have I actually made a series of women’s self-defense seminars and they’re happening quarterly. And I just kind of teach women like what martial arts are out there to help with self-defense. And honestly, the one that works best is the one that you’re going to actually keep taking because it’s muscle memory. So it’s it’s great. And I don’t teach a just self-defense based jiu jitsu. But no matter what you do, jiu jitsu in its own is going to teach you self-defense.

Stone Payton: [00:29:52] So you touched on it earlier in the conversation, but I want to go back there. It sounds like you have gone to great lengths to really set yourself apart from the garden variety self-defense thing at the shopping center, right? Say more about about what you’ve done and why to make it different.

Joanie Chamberland: [00:30:13] So honestly, the main thing is I wanted an environment that I enjoy. Yeah. Um, and that I can teach the things that I’m good at. And, and I really like to watch and learn and help people continue growing. So, like, I still train myself, but I wanted this environment where everyone can come in and thrive because they say jiu jitsu is for everyone. And I’m not going to lie to you, jiu jitsu is not for the mentally weak. And so we need to create an atmosphere where you’re going to feel like your confidence is going to come down a little bit when you come into jiu jitsu, because you’re doing something so different. So you need to be comfortable with knowing that, like, yeah, you’re going to be vulnerable and uncomfortable and these people are going to help you get better and make yourself better. So I wanted a clean environment. A just because when you walk into a place that’s not clean, you’re just like, I don’t know that I want to be here. Do I want to lay on these floors? Are they going to keep me safe? So keep it clean. Keep it like family friendly. Have everybody come in and just feel like this is the place that I can be myself and learn this sport. Because it is very, very challenging. And I can’t tell you the amount of times I’ve called my coach. I was like, I’m done, I’m quitting, you know? So you need that environment that you feel comfortable being like, hey, like I’ve had, I don’t know what to do anymore. And the number one thing white belts ask is like, am I ever going to know what I’m doing? And it’s like, welcome to jiu jitsu. Guys like you never know what you’re doing.

Joanie Chamberland: [00:31:29] And as soon as you feel like you do, you come in the next day and you’re like, I know nothing. So you need to be in a place where you know, you feel comfortable to tell people that and be like, hey, this is where I’m at. Like, help me get past this thing. So I really wanted to be different and, and make sure that that’s what I’m giving. And like, that’s what I enjoy giving and and we’re serious, but we’re not. You know, I like to have fun. So we cut up. We we talked jokes. We we play board game nights together. I mean, we just have a good time at the gym overall. And and I also didn’t want this thing of does it really work? Like, am I just learning this thing or throwing my kid in here so they can get a belt and all this stuff? And that’s just not what we do. Like we it’s very much like an academy. Like we are getting better. We’re here to help you continue to keep your kids on a good path to give them those, you know, life skills and continue and learn that, like, man, jiu jitsu is just like life. Some days you go in and you’re winning at it, and the next day you walk in, you’re like, man, I was born yesterday, I know nothing. So it’s really a great, like parallel to life and like pushing through the hard things, but knowing that you also got a bunch of people behind your back to help you through that. So that was kind of our goal at my gym is to be that environment for everybody and know that, like, if you bring somebody there, no matter what, they’re going to learn something and get better.

Stone Payton: [00:32:44] I love it. And so there’s this whole jiu jitsu thing that you’ve got to continually evolve and keep up with and help other people with. And oh, by the way, you got to run a business.

Joanie Chamberland: [00:32:54] Right?

Stone Payton: [00:32:55] So before we wrap, speak a little bit about that journey, uh, what you feel like you’ve learned in that process and maybe leave our listeners, a lot of our listeners are either entrepreneurs or aspiring entrepreneurs. Maybe leave them with a couple of tips.

Joanie Chamberland: [00:33:10] So, um, I worked in a martial arts school. I worked in an ATA, um, it’s now called IMA, which is where I’m hosting my big event. But I used to work the front desk, teach classes, and I would do everything. So sign people up, call leads, show them around all of that stuff and teach the classes. So I was like, oh yeah, I got this. Like, you know, I was too scared to open by myself and I was going to have a partner. And that just did not end up working out. And my boss was like, listen, you bring some money in if they bring something. To the table and this person wasn’t bringing anything. So I’m like, all right, well, I’m going to do it. So I opened by myself. And when you’re the only one doing all of that, like the classes, the leads, the emails, the calling, the networking events, teaching, it’s it’s a lot different. But you have to remember that people are patient. So I would just be like, hey, um, I’m going to finish this class up. I got to talk with him and then I got to talk with you. So if you just give me a couple minutes, it’s just me working by myself right now until I can, you know, hire somebody and improve upon that. And everyone was always, like, very kind, you know, they they took their time. They just sat and they waited for me or they would say like, hey, can we just, like, meet up at a different time? So just people are way more patient than you think there are as long as you’re just up front with them.

Joanie Chamberland: [00:34:25] I would literally just say like, hey guys, it’s just me and I really want to get to you. If you can’t wait 15 minutes, let’s schedule this for tomorrow. Whatever. Of course, now I do have a CFO who does my front desk, who does my signups. We meet every week. Um, he works with me all the time, and he’s doing all that stuff that I’m like, I really don’t want to be doing this. Like, I’m good at this stuff, but it’s not what I want to do. Like, I don’t want to take your payments. I don’t want to do any of that. So any time questions like that come around now I’m like, this is not my job. Please go see Angel at the front desk. He’s amazing. This is what he likes to do. I’ll be out on the floor. So it takes some time. And it’s totally worth investing in that person that’s going to help you do the stuff that you don’t want to do and that you it’s you physically can’t do, right. I teach 3 to 4 classes a night. I can’t be teaching a class and signing somebody up. It doesn’t work. Yeah. So, um, for those of y’all that want to start. You’re capable of doing so for sure, and then find somebody that helps complement the things that you don’t want to do.

Stone Payton: [00:35:24] I’m really glad I asked. All right. Let’s make sure that our listeners know where you are, how to touch base with you. Uh, you mentioned an event or two that’s coming up. Let’s make sure they have all that info before we go.

Joanie Chamberland: [00:35:35] So I did choose a rise up BJ, since, you know, we’re in Atlanta, I put a, you know, quotations around that. So it’s rise up BJ com B for Brazilian J for Jiu-Jitsu JJ so b jj.com. Um and we have an events tab. So if you go on there you’ll see all the events I spoke of. But we have the women’s self-defense seminar on there. Then we have the roll for cure, which is a big event I do to raise money and awareness for neurofibromatosis. And the money does go to a nonprofit. So we’re looking for silent auction donations, vendors, everybody come out and make a big party. And then our physical location is actually in Kennesaw right off exit four, Bells Ferry Road, where the Publix is with the everybody knows where Harbor Freight is. So it’s in that shopping center, right? I don’t know how they don’t know what Publix is, but yeah. So we’re in the back corner down there. It is a little hard to see us, but we’re in the back left corner by the liquor store. So I’m sure you’ve seen us if you go in and out of there. Um, so that’s where we’re located at physically. But rise up, BJ. Com is the best way to go and reach us. Everything is on the website.

Stone Payton: [00:36:38] What a delight to have you in this studio. Thanks for coming in and sharing your story and keep us posted.

Joanie Chamberland: [00:36:45] Yeah, absolutely. Thank you for having me. It’s been it’s been great. And meeting Jay as well for sure.

Stone Payton: [00:36:50] My pleasure. Alright, until next time. This is Stone Payton for our guest today and everyone here at the Business Radio X family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Garage Kings, Rise Up BJJ

Women in Construction: Milestones to Millions

March 20, 2024 by angishields

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For the March installment of our ‘Women in Motion’ podcast series, we will be spotlighting Women in Construction under the thematic title “Milestones to Millions.” These episodes will feature a comprehensive discussion on various aspects of women’s engagement in the construction sector, focusing specifically on their entrepreneurial journeys. We will learn about their businesses, addressing the challenges encountered, barriers overcome, and strategies used to achieve success.

Additionally, the conversation will touch upon personal growth within the industry, exploring the evolution of skills, knowledge, and experiences that have contributed to their professional development. By sharing firsthand accounts and insights, we aim to provide listeners with valuable perspectives on navigating the construction landscape as women entrepreneurs while inspiring others to pursue their aspirations within the field.

Barbara-MyrickBarbara Myrick is the principal of B&M Construction, a minority/veteran-owned company, specializing in contracting services, general construction, furniture procurement, furniture installation and project management.

Ms. Myrick has over twenty years of experience in all facets of construction management and has a proven track record for successful completion of multi-million-dollar projects for both private and public sectors.

Barbara has served on various boards within her community. Prior commitments Board Chair of the Southern Colorado Women’s Chamber of Commerce, Board of Directors for Rocky Mountain PBS, Board of Directors for Girl Scouts of America, Board member of Colorado Electrical Board State of Colorado Appointment, Minority Business Office State of Colorado Appointment.

Barbara is also an Ambassador for WBEC West and National Forum Member of WBEC West.

Jennie-TannerJennie Tanner has over 30 years of experience in the construction industry as a trade partner to local and national builders.

The sale and installation of residential glass and hardware and commercial glazing projects are the primary focus of the company and Jennie has lead Tanner Glass & Hardware as an entrepreneur to bring new ideas and products to the company Tanner Glass has received several awards for excellence in customer service and philanthropy in donating labor and materials to shelters, Habitat for Humanity and other local causes.

Jennie participates in several industry groups, she is the past president of the Utah Professional Women in Building Association, sits on several boards and is the 2nd Vice President of the Salt Lake Home Builder’s Association.

Jennie attended the University of Utah and is a graduate of the Goldman Sachs 10,000 Small Business program. Jennie served as the labor organizer for The House That SHE Built She is married and has 2 daughters 19 and 24, they all love hiking and boating and the family spends a lot of the summer months at their property in Star Valley Wyoming.

About Our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios. It’s time for Women in Motion. Brought to you by Wbec West. Join forces. Succeed together. Now here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here with Dr. Pamela Williamson. Another episode of Women in Motion, brought to you by WBEC West. So excited to be talking to the folks we have on today. Uh, this month’s theme is Women in Construction, and this episode is going to focus in on Milestones to Millions. Uh, you got quite a group today, Pamela.

Dr. Pamela Williamson: [00:00:52] I do Lee. It’s great to be with you again. And, uh, yeah, today we are focusing on women and constructions and milestones to million. Both of those topics are quandaries, right. Because in the United States today we have if you round up about 800,000 construction companies, and out of those 800,000, only 3% are actually operated and owned by by women owned businesses or women owned entrepreneurs. And so and then when you look at milestones to millions, what’s even a crazier thought is only 3% of the women owned businesses in America today make over $1 million in revenue. So I’m excited to have the two women here today that we are speaking with. Uh, I’m going to start with, uh, Jenny Tanner from Tanner glass. Can you talk to us a little bit about how you started your business?

Jennie Tanner: [00:01:43] Hi, Pamela. Thank you for having me. Um, it started out to be a family business. My father, my husband, my brother and myself, uh, started our company in 2000. I had no idea that I would learn to love selling doorknobs and shower doors, but it definitely became something that I just I fell in love with and the sales aspect of it. And just learning about construction, um, I own the company by myself today, and I have 65 employees, and I. I really love what I do still, even at my old age.

Dr. Pamela Williamson: [00:02:26] Thanks, Jennie. Barbara Myrick from B & M Construction, uh, located in Colorado. Correct?

Barbara Myrick: [00:02:36] Correct. In the beautiful Front Range of Colorado Springs.

Dr. Pamela Williamson: [00:02:40] So tell us a little bit about how you started your company. I’ve heard your journey before, which I love, so I’m excited to hear you share it.

Barbara Myrick: [00:02:49] Well, actually, um, I, you know, if it was my family’s choice, I wouldn’t be doing construction. My father, um, had six sons. It was 13 of us. And, um, I was the daughter that stepped up. The six brothers couldn’t figure it out, so he did horizontal construction. And I wind up starting, um, home renovations in 94. So I tell everyone before there was a chip and Joanna Gaines, there was a barber and Jay, and we did, um, flat work and foundations. And then in 2000, I, um, ventured into the government sector, uh, where I found my niche. Um, and I just love it. And, you know, Jenny, I wouldn’t say we have old age. I would just say we’re just very, uh. We had a lot of wisdom. How about that? I would put age with it. And so, um. I love what I do, love what I do.

Lee Kantor: [00:03:47] Thank you. Now Barbara was yours. A family business as well.

Barbara Myrick: [00:03:51] No, actually, my father worked for the same, um, contractor, um, until the day he died. So you talk about loyalty. He started with, um, asphalt and, um, horizontal construction at 23, and and kept going until he was 72. Um, so it wasn’t a family business. He wanted the family to do a business. But, yeah, it didn’t happen the way he wanted. It was a daughter that stepped up and did it.

Lee Kantor: [00:04:19] So. And then in your in your firm, is it, uh, is your family involved or is it you?

Barbara Myrick: [00:04:26] It’s just me with, um, employees. Um. We have all my work in three different currently work in three different states Colorado, Saint Louis and Missouri and Tampa, Florida.

Lee Kantor: [00:04:39] Now, Jenny, coming from a family business, was that something that was expected? The the kids were supposed to be part of that. And then you just just kind of followed along. Or was that something you were like, okay, I really enjoy this. I’m going to pursue this.

Jennie Tanner: [00:04:56] Absolutely not. I, I am someone that has had 100 jobs in my lifetime. I’ve been fired from jobs. I’ve quit jobs, I’ve started things on my own. And I had no idea that I would do this. I was a flight attendant and I lived in Atlanta, Georgia, and I just got tired of opening cans of Coke and thought that after ten years, if I hadn’t met my future husband by then, he wasn’t in Atlanta. So I decided to move back to Utah, and my father owned a company that did similar to what we do now, and he had a partner and they didn’t really like each other very well, and my brother worked for him at the time. So my dad said, hey, if you want to move back from Atlanta, I’ve got a job for you as a sales rep, pedaling doorknobs and mirrors and shower doors in the Park City area. And so I thought, well, what the heck, I’ll I’ll give it a try. So I moved back and I met my husband who worked for my father the first day I got back. So I definitely felt like that was meant to be. And working with my dad and my brother and my husband didn’t become my husband for about 2 or 3 years after. But working with my family is was extremely challenging. Getting to know them again after living away and and loving them, but not really knowing them anymore as a grown up and just learning the business inside and out. My dad was such a great mentor for me and I really appreciated all the time he spent teaching me about the business and helping me understand, you know, how to be profitable in this kind of business because you won’t. You aren’t always profitable in construction.

Lee Kantor: [00:06:49] And then now are your children involved or does that that kind of end with you?

Jennie Tanner: [00:06:56] You know. So when I moved back from Atlanta, I was 32. And again, you know, having jobs all over the place. I didn’t know I would be working in a family business. And so I have to remind my father that while his two granddaughters don’t want to have anything at all to do with the business, they’re only 24 and 19 and who knows what the future holds. My one daughter just graduated from the University of Utah with a degree in environmental and sustainability studies, and then my other daughter is a barista at Beans and Brew at the airport and loves her job. And right now, neither one of them want anything to do with what I do every day.

Barbara Myrick: [00:07:39] So on that my children actually did work for me. Um, actually, my husband used to work for me. Um, and it was for us. It was. A struggle because I am very direct. Um, and they couldn’t separate work from home. And so it was best that none of them worked for me. And so my husband and I started a business together. And then, um, I seen beyond what we could be. So most small businesses, you know, live in the small business mindset. And I live in the large business mindset. How do I get there? And my family just wanted to be the mom and pop, right? And that didn’t fill me. It didn’t satisfy me. And so my husband left the company and then he he he does his thing now. He plays in dirt all day. So he excavates and that’s what he does. And he loves it. And my daughters, they, they came to work for me. And it was hard for them to work for mom because at the end of the day, you do have to separate family from business during those hours. And and they really had a hard time.

Barbara Myrick: [00:08:55] And both of them are graduates from Du. And and now now I’m proud of them. They’re doing their own thing. I had to tell them to go find what makes them happy, because working for me didn’t bring them fulfillment. I wanted them to fulfill their dreams and wishes. And I think sometimes, um, family owned businesses, the expectation is that kids take over the business, but is that their dream is that their passion? Is that are they going to give their 150% like we did to build the business? And so I had to come to grips with that myself as a mom, that this was my dream, this was my passion. And so I wanted them to go and spread their wings. So they’re doing well now. They, um. And my son, he went on into the Navy as a nuclear engineer tech, and they all just had to go do their own thing. But I see it now. That was the best thing that for me, was to let them go and be the Eagles and saw that they could be, because it wasn’t with me in the company.

Lee Kantor: [00:10:00] Now, you brought up an interesting point, and I think it kind of dovetails nicely with what Pamela said at the start that very few women, uh, first of all, get into construction and then second of all, achieve that kind of, uh, million dollar mark. Um, any advice that you can share for that aspiring woman entrepreneur to dream big and to really kind of go for it rather than settle, maybe for a smaller entity when, you know, there’s there might be a path to a larger entity.

Jennie Tanner: [00:10:35] Well, I don’t think everybody wants to have a large business. It’s hard to have that many employees and to offer the benefits and to be a legitimate big business as to as opposed to a mom and pop shop where you can fly off the seat of your pants anytime you want. It has to be structured in a way that you understand your financials and understand the the profitability of your company, and that isn’t for everyone. So any advice I would give someone, another woman that has a construction company or wants to start a construction company, or any company for that matter, you need to know what you want out at the end of the day. And in 20 years from now, where do you where do you see your company? And that’s where you start is if you don’t want the headache of all of those employees and, and the 401 KS and the insurance and the vacation and HR and accountants and lawyers, then it maybe you better hone it in and bring it back to begin with. If that doesn’t suit you right now, today, if that’s not where you see your company going.

Barbara Myrick: [00:11:52] You know, I totally agree with that. At one point I had, um, 90 employees. And it was just, um, you’re right. You had the 401 K, you had the health benefits you had to provide. You had the taxes. That was employee taxes. That, um, was just. Crazy, right? Um, and then you had the stress of getting out there and. You had to bring in income, right? So most people think, well, I have these contracts. They’ll last forever. No. You constantly have to look for work and and submit proposals and things of that nature. So I totally agree with you. You give it. Uh, think about it. Because going from a small business to a mid-size business to a large business are all different phases. And so find your niche within, um, that area of expertise that you, you love and, and if it’s you want to be a $5 million business a year and, and have, um, great profits, that’s great. 10 million. That’s great. But we have to keep in mind the bigger we get, your profit margins, actually, they don’t increase, they go down. And and so, um, give all of that some thought. I mean, being great is good, but there’s heavy roles and responsibilities that come with being large and great in all of those things. So great point. I would I would take that and, you know, put that in my.

Lee Kantor: [00:13:28] Now were there any. Were there any challenges as you were kind of going, uh, evolving in your business where you were like almost stopped, but you kind of powered through or you got help and were able to kind of, uh, overcome them.

Barbara Myrick: [00:13:46] One of my, my challenge was, um, I think, um, well, I know was access to capital, I think, um. Most small businesses struggle with access to capital. And so getting, um, the head around the your financials and your profits, um, and understanding not to take everything out of the company that you may because you do need to grow.

Jennie Tanner: [00:14:14] Um.

Barbara Myrick: [00:14:15] Was some lessons that I learned that helped me move to where I’m at now. So learning those basic fundamentals of financials and, um, you know, Jenny said, making sure you have an attorney, even as a small business, you need to have an attorney. You need to have a good accountant. You need to have a good bonding company. And I think sometimes we we don’t look at all the parts and pieces that come with doing it. It’s after we get in it that we have to realize that we have to, to do those things. But access to capital was a, um, a challenge for me, for my growth. But once I got my head around it. I’m okay, I understand it.

Jennie Tanner: [00:14:57] Yeah, I actually have a somewhat of a sad story. My, uh, as we were going into the recession and where we’re in both commercial and residential construction and during the recession, my brother, who I think for all intents and purposes, my dad thought that Jeff and I would be partners. We would buy him out. He and my mom would go live on a boat in the Caribbean. One day. He had this, you know, great vision for himself. But my brother ended up getting sick and passing away in 2011, and we were thick in the recession at that time. We could start seeing ourselves coming out of it a little bit, but me having to lay people off and deal with the death of my brother and my father saying, I don’t want to have anything to do with this business anymore, it’s too painful for me now that he’s gone and my hopes and dreams are now gone, because my goal was for the two of you to go out and make your dreams come true with this business. So getting through the recession, having my dad leave, having my brother pass, and being by myself, you know, we all had our different roles and then being by myself and having to pick up every single one of those roles was really difficult for me.

Jennie Tanner: [00:16:22] And like Barbara, um, my husband didn’t. I guess he was married to the boss. And so there was always the, you know, I kind of get to do what I want. And we had to make an agreement that he would leave the company, too. So going through that by myself and then having to prove that I was going to make this business get back onto its feet, and having people from a distance, having customers, having manufacturers watch from 30,000ft to see if I’d be able to to bring it back was was really challenging. I think when you’re going through it, you don’t realize until you’ve come out of it how painful it actually was. And you can look back in the rear view mirror. And so during it, I just I just did it. I got up every day. I went to work, I, I solved problems, I’m a problem solver. I can make a decision in a, in a second. I don’t have to contemplate anything. I know what’s right and wrong for my business. And I go. But going through that was probably the hardest thing I think I’ve ever gone through in our business.

Barbara Myrick: [00:17:35] So, you know, you bring something. Thank you for having me reflect. So in 2017, I wound up with breast cancer. And so I had to leave the company for health reasons. I had to step back for afar, um, to, you know, heal. And when I came back, everything was upside down. It. And I was just, uh, just a total like. Mess. And so someone came and actually with my daughter came in and said, um, she didn’t say we had a problem. She said, you had a problem. So everything that they didn’t do while I was out for nine months came back to me when I came back. And you’re right. I put my head down. Most people would have filed bankruptcy and closed their doors. I put my head down. I reached out to my creditors and all my clients, and I just worked through it. And so, um, I hired a, um, a new accountant in 20 last year, in 2023, at the beginning of 2023. And she was just speechless when she went back and looked at the history. She said, all my goodness, most people would have given up. But she said, you are just how did you do it? And I said, I love what I do. I reached out and communicated with my vendors and my clients, and I just worked through it, and I said, I’m in a better place today than I was in 2017. And in 2017, I had crazy revenues. But I’m in a better place today from a mindset of processes and procedures and accountability and all of those things that. We overlook. Sometimes I’m in a better place, in a better mindset. I know what I want to do, how I want to do it, and what clients I want. So I, I commend you because, you know, dealing with bereavement and going through all of those things is a hard process. Then we do feel alone. I was alone, I felt alone.

Jennie Tanner: [00:19:46] Yeah. I don’t think you know how to how bad things are until you go through something and come out of it and see, oh my gosh, I didn’t know how to run my books. I didn’t know what how to manage profit. I didn’t until you’ve gone through it and you can look back and and so everything we go through is absolutely a learning process and absolutely growth.

Barbara Myrick: [00:20:14] I think trials and tribulations help us grow. Yeah. Because it’s the things that we need to pay attention to that sometime we’re not paying attention to because we think we have all these people in these positions that. Um, look at things that we do and hold on to the vision and the mission, right? But when actuality, some of them don’t. And so I think it just makes us stronger and better. I know I’m stronger and better.

Jennie Tanner: [00:20:44] Agreed.

Lee Kantor: [00:20:47] Now, um, when you’re going through something that you like, you each went through, how do you kind of. Find that true north? Or does that never change? Is it? Is that what helps keep you going? That you have something in your head that you’re kind of working towards? And you know that I just have to, you know, just put one foot in front of the other and just kind of grind here and it’ll be okay if I do that. Like I have control of that. Like, was there something that was telling you that, hey, I’m I’m on the right path. I’m going to be able to get through this.

Jennie Tanner: [00:21:25] I think for me, um, following my gut, which is such a cliche, but it really is true, at least for me, that I have to listen to my instincts and know what feels good. And if it’s too hard, then maybe it’s not worth it. But I mean, and that doesn’t mean that you shouldn’t fight for the things that are difficult. It just means that if you just keep getting tripped up over things that don’t make sense, then maybe it just isn’t the right thing. So for me, I and and maybe it comes with older age. Maybe it was always there, but I was just too immature to follow my instincts and listen to what my head was telling me. But for for sure, my just listening to my gut is the way I. I make a lot of my decisions and and to be honest, they haven’t proved me wrong yet.

Barbara Myrick: [00:22:16] So mine would be, um. I find my strength in my faith during those times where I have to go back and, uh, reflect on what I should have been doing, and maybe I chose to try a different path. And I always come back to where I’m supposed to be. So it was my faith that really took me through a lot of, um, things. Even when my my children decided that they didn’t want to be here. And, and I had to reflect on that and my husband and then, um, going through cancer, it was a lot of those things. And then I have some really, um, um, I call them powerful women in my life that really was there to speak to me and encourage me. Um. And to tell me that I wasn’t crazy, and with some of the crazy ideas that people would say is crazy, they would say, gosh, that that’s amazing. When are you going to get that going? And so just having that strong, um, network of women. Um, even Camilla, at times she would call me and check on me, um, to help me get through those hard times. Because there, as women, we seem to hold things in more and try to figure it out ourselves. But I’ve learned over the years that I just share and and have everyone else come in and help me. So it was my faith that some strong women that I have in my life.

Dr. Pamela Williamson: [00:23:56] So, uh, farmer, I think that that’s significant. And I think that as people start looking at either starting a construction business or expanding their current business, having a tribe is important. And so I don’t know if you either of you want to talk about any of the organizations that you belong to that have helped you as you’ve been growing your business.

Barbara Myrick: [00:24:21] So we request is amazing. And we bet, we bet. Um, in totality is amazing for women. Um, I have been I’ve done, um, several committees with the state. I was been I’ve been on the minority business office with the state of Colorado. Um, I’ve been the board chair for the Southern Colorado Women’s Chamber. I’ve been involved in various organizations. Um, now I’m part of a mastermind, um, group of, um, African American entrepreneurs. It’s five of us, and we get together once a week and we hold each other accountable. Then I have a little, um, tribe here in Colorado Springs. Um, a banker I call a banker. Um. Butcher, baker and a candlestick maker. But it’s a banker and it’s someone that does HR. Um, and we get together just to talk about business and to encourage each other and, um, one of the, uh, new businesses, the HR business, she just started her business last year. And, um, we have conversations. So I have surrounded. It’s important. It’s important for us to be a part of community and organizations, but it’s important for us to have those, um. Network groups and those women that we lift each other up and help each other out and encourage each other and speak the truth when somebody like. Off there, off the rail, bring them back in and say, I just think that’s a little bit far out. You know, you need to come back. And, and I think holding each other accountable. Is important. We need to hold each other accountable. Men hold each other accountable. And I don’t know why we find it. We have a hard time doing that as women.

Lee Kantor: [00:26:22] Jenny, any groups for you that are important?

Jennie Tanner: [00:26:25] Yes. So I was in the Goldman Sachs 10,000 small Business program back in 2012. And I to have a couple of different tribes. I have we call ourselves the power egos. And there’s a lady that owns a vanilla company. She imports vanilla from Mexico, a garage door owned company and an IT company. And we were all in Goldman Sachs together. And we we also we go to lunch once a quarter, once a month, once a quarter, um, just to be able to share business advice and, and become friends and things that are going on in our lives. I’m also a mentor for, uh, up at the University of Utah. It’s called Women Who Succeed. And in this group of what other women who are mentors, these are some extremely accomplished women. And I get very intimidated by a lot of their accomplished accomplishments. But we. Mentee three, um, either college age or high school young women. Um, there’s a program that we go through with them every month. We have events, we have community service projects that we do. And it’s it’s really nice to be able to help a young woman that wants to be an architect, or maybe she wants to be a doctor, whatever. Whatever these women want to do, we’re there for an entire year to assist them. I also, um, was part of a program, I still am. It’s called Professional Women in Building and the acronym Pwb.

Jennie Tanner: [00:28:01] It is a national organization from it’s a charter of the Nahb National Association of Home Builders. And we built the first house in the nation built by all women. Uh, it was in 2020 and 2021, we sold the home. We made $470,000 in profits. And we’re giving that money back in scholarships to young women to help them get into the construction industry. Since there are only 3% of women that work, at least in the state of Utah. And so wanting women to get into the trades, teaching them how to run a business for themselves, not only working in construction, but then taking it a step further and teaching them how to manage a business as well. And this we have a children’s book that’s been written out about our story. We have a Girl Scout patch, and it’s called the House that She Built. And I the experience, the two year experience that I went through with these women completely changed my life. And we are a tribe. We have each other’s backs. We hold each other accountable. I sit on other boards as well. I’m. I’m, um, directly involved with a lot of the homeless community issues that we have in the state of Utah, but as far but SWB and the mentorship that I have through the Women Who Succeed program and then my power egos, all of those women have my back and they hold me accountable.

Jennie Tanner: [00:29:32] Like Barbara said, we we just we have each other and we share and we cry. And we’ve all been through trauma together. And we get together and we laugh and we cry and we drink, and we have a lot of fun together as well. So. And there aren’t that many. I think women have a tendency to be more competitive. Um, a lot of the, a lot of the panels that I sit on, I’m always hearing the same thing that a woman would never apply for a job unless she could check all of the boxes a man applies for a job without checking any of the boxes and said, hey, if I get it, I get it. If I don’t, I don’t. Who cares where women feel the need that they have to be perfect and they have to check all those boxes. And I don’t think there are a lot of women that own really successful businesses, let alone in construction, who have someone that is going through the same pains that they go through talking about employees. And do I keep this guy and, you know, do I do I go from an IRA to a 401 K? And just a lot of the really intense conversations there are just not not a lot of women out there that are able to share in the experiences that we’re going through now.

Lee Kantor: [00:30:59] Is it, um, is the construction industry your father’s and grandfather’s construction industry, or is it slowly changing?

Barbara Myrick: [00:31:12] Mhm. Mhm.

Jennie Tanner: [00:31:14] Very slow change. It’s a very.

Barbara Myrick: [00:31:17] Very very slow.

Jennie Tanner: [00:31:19] There’s, there’s some progress being made. When we were building the house that she built, we had a lot of naysayers and men assuming that we weren’t going to be able to finish the home. Um, the, the company that we bought the land from had clauses in our contract in about 20 different places, that if we have to take the house back and finish it for you, and we just didn’t get a lot of confidence from people that we’d be able to finish it. And I do think that things are changing. Um, there’s I think social media has been a huge asset to women working in construction because there are so many women, the, you know, the tiny plumber girl and who came out and helped us and the drywall chicks out of Montana. And there are so many women now on social media in the trades that it’s it’s definitely starting to snowball. And women are wanting and knowing that these things that they love doing, whether it’s woodworking, whether it’s welding, can actually become a career instead of a hobby. So I think it is starting to gain momentum, but at a snail’s pace, unfortunately.

Barbara Myrick: [00:32:33] Are you? Are you, I think oh.

Lee Kantor: [00:32:35] Go ahead, Barbara, I think.

Barbara Myrick: [00:32:37] Um, it is a slow pace. Um, but I think what holds a lot of women back is getting access to to things that they need to be successful, um, that the business isn’t passed on, that they have to figure out how to buy equipment, figure out, um, um. Equipment and trucks and all of those things, the finances and how am I going to finance this and all of that? It’s so much that. The challenges that come with women getting as an entrant into this here, um, in the construction industry, it can be quite challenging. And I think that contributes to. The slow pace of women entering into the construction industry because there are so many unknowns and. It’s a huge obligation and finance commitment that you have to do in some areas.

Jennie Tanner: [00:33:38] But when the perception is it’s laborious and so you’re out in the field getting dirty and you’re freezing or you’re sweating and and a lot of women think that’s that’s not for me. But it doesn’t have to be like that.

Barbara Myrick: [00:33:50] Mhm. I totally agree I still wear my stilettos.

Lee Kantor: [00:33:56] Now. Is technology helping in that way to make it not as physically demanding as maybe it has been in the past.

Jennie Tanner: [00:34:04] Absolutely.

Lee Kantor: [00:34:06] Mhm. So you’re finding a younger women and girls like at least considering this as a career path may be more than they would, um, you know in previous generations.

Barbara Myrick: [00:34:17] So what I do, I go to the high schools. Um. And because most people have the perception of 80% of, um, construction jobs are by white males in the industry, 80%. Um, so I go into the high schools of under, I go to the underprivileged schools here in Colorado Springs, and I’ve created a list. Of just about every position outside of vendor sales that’s in the construction industry, the trade and how you can start out as an apprentice. And it has changed some young lady’s mind, even, um, young ladies that wanted to be architects. Right. Okay. I can get into electrical engineering. I can get into mechanical engineering. Um, and it’s changing their minds on honing in on a specific area in college that they want, even if they want to go to school for construction management or just starting out as an apprentice. And what I’ve done is showed them the dollar value that comes with it. And if you start as a laborer and what you can, you can wind up being a president of a company of that same company, um, if you stay and stick with it. So I have brought, um, that added value within the community to change the mindsets of little girls that do like to use a hammer and a screwdriver, that does love front loaders and skid loaders and want to be a heavy equipment operator. But all they do, all they see is men doing it. So getting their mindset changing on how do I. Venture out into that tree or into that industry.

Jennie Tanner: [00:36:08] It’s not a conversation that parents sit down and have with their daughters at the dinner table, and that’s one of the things we’re trying in the pub that we’re trying to change, is just bringing awareness that women belong in construction. If they want to do this, they are completely capable of doing it. And high school guidance counselors need to be taught to have those conversations. And it actually really does start in second and third grade. And we go in and we read the book that the house that she built, and we talk to little kids about how, you know, their moms or their sisters, or they can work in construction if they want to, and they just are jaw dropped thinking, yeah, but my dad is the one that does that, not my mom. My mom stays home with me. And so changing that perception at a really early age is important. If we’re going to get more women into construction and let them know that you don’t have to put a 50 pound bag or 100 pound bag of concrete on your back and walk it up to a house and put it in a wheelbarrow and mix it. That’s not the way things work anymore. So the education about how about the new technology and how things work now, and just advising them and and welcoming, welcoming them in and letting them know that it’s here if you want it and you can make good money doing it.

Barbara Myrick: [00:37:29] And that they don’t have to lose their femininity right now. You could still wear your stilettos and your dresses, and you can still have your nails done and your hair done, and you can still be who you are and still be successful in this industry. So we don’t have to give up our identity to be in a male dominant industry. We can still be who we are.

Lee Kantor: [00:37:52] That’s great advice. Now, is there anything you would tell? Um, maybe that aspiring, uh, woman entrepreneur that’s considering the construction industry? Is there some kind of do’s and don’ts? Is there a way to kind of get your foot in the door somewhere so that you can kind of, uh, get an idea of what it entails and see if it’s the right fit for you?

Jennie Tanner: [00:38:19] Job shadow for sure. I mean, reach out to whatever interests you, whether it’s a trade, being an engineer, a working in Hvac, a plumber, or selling doorknobs, or if you really want the hands on experience of being a framer or and doing the woodwork, figuring out what you enjoy doing, and job shadowing as much as you can. There are so many people that would welcome that and just drive around with you. Do whatever. But then I do now that now that I’ve been doing this for over 30 years, I do think having a good business sense and it helps you get off on the right foot. And so understanding what a balance sheet looks like and a profit and loss looks like, and, and understanding what the differences between them and what they actually mean is, is important so that you know, you’re going in the right direction and job costing and it’s it you have to do what you love, but you’re only going to do what you love as long as you’re making money at it. So it’s important that you learn the business aspect of it too. And or at least you’re hiring the right people that can do that for you. Mhm.

Barbara Myrick: [00:39:43] I totally agree with that. And then asking, um. Seek out a mentor and a coach. Right. Just, um. And I wish when I, when I first started that I had a mentor. Because it was the lessons. Um, I had some hard lessons learned. I. But I’ve learned so much that I share now the pitfalls. Don’t you don’t do this. You definitely don’t want to do this, but seek out a mentor. Um. In a coach to help you get through those things. Um, and there’s so many resources out there. Um, and you just have to be dedicated to following up and attending and going. And I remember when I started my business, I was in Denver every day in for a class, every day, every time something came up. I know, so you’re saying when does she do business? It was in the evening because I had to go to those classes during the day to get the knowledge to meet the people. Um, and to find mentors and those that encouraged me. Right. And so I would encourage people, uh, new women that are thinking about getting into this industry, find a mentor or coach or both. Um, and then attend those classes. You’ll have to give up a lot to in the beginning, but it’s worth it in the end when you can sit back and look and say, I had something to do with this. I impacted my community. I provided jobs for people. Um. And things of that nature. I sent some kids to school. Right. And I helped in my community with your organization that you’re with, with mentoring. So I think, um, all of those things just. Are so, um, important for new entrepreneurs to do.

Lee Kantor: [00:41:40] Now, Barbara, in your business, bam! Construction is there. Can you share the maybe your ideal client and what’s the pain they’re having where you’re the perfect fit for them?

Barbara Myrick: [00:41:54] Uh, my ideal client. Is one that communicates very well as a good communicator. I want an ideal client to be a communicator, a good communicator. Even when I have pitfalls and I’m doing something wrong, I want them to be able to come and say, um, you need to fix this. Um, their pain points and what makes me. The best contractor for them is me being a good listener and not saying that I can do everything, but I have resources to help them be successful. So clients, your clients want to be successful. And so I my goal is to help them, help make them successful, whether it is a quirky project that no one understands because I’ve had them where they did, they didn’t even understand the project. I didn’t understand the project, but I brought in the experts to help solve the problem. And so I want to be that problem solver for them. I want to hear their ups and downs. Right. And what makes them frustrated with other contractors? Um, I don’t want to be that contractor to. That talks about another contractor. That’s not the topic of discussion with me, but I want to I want to hear out the client to see how I can be a good fit for them and help them be successful. Um, because when I look at my clients, they’re working for someone else. They have a boss that they have to report to, and so helping them solve their problems, that’s that’s what, um, I aim to do. And so I think me being a good listener as a contractor, but them being a good communicator is a that’s the ideal contractor for I mean, client for me.

Lee Kantor: [00:43:47] Now if somebody wants to learn more, is there a website or what’s the best way of getting a hold of you to have more substantial conversation about the work?

Barbara Myrick: [00:43:56] Um, they can contact me and BMI and BMI r I c k at bmc hyphen lowercase I. Com or they can reach me on my cell phone (719) 205-4795. And if I don’t answer, please do leave a message because I do return calls.

Lee Kantor: [00:44:16] Thank you. Jenny. What’s your ideal client and how do you help? You know, what are they looking for? What problem are they looking to solve when they work with you?

Jennie Tanner: [00:44:27] My ideal client is similar to Barbara’s, somebody that communicates with me and tells me what their need is so that I can address that need. I too appreciate honest feedback, and I want to be able to give honest feedback and not have them think that I’m being difficult. I want to have honest conversations about what’s your schedule isn’t working. And I love now in the technology world that we live in, that a lot of my contractors have their schedules. Everything is web based, so there’s no, you know, it’s ready, come out now and you come out now to put mirrors in a house that hasn’t even been sheet rocked. And that in that’s happened before. Those things happen in construction all the time. It’s not a perfect industry. Things are never ready when when you think that they’re going to be ready. But having on, on um online scheduling is is very helpful. And then if it’s not working, being able to sit down and say, whoever’s doing your scheduling is not helping you because now you’re we’ve got dry runs and we’re going to have to start back charging. You’re telling us things are ready when they’re not having those conversations are are a very impactful to a long terme relationship. Um, and instead of being looked at as a subcontractor, I preferred the name as a trade partner because it makes everyone feel that they are on the same playing ground, and that a contractor doesn’t get to always be the boss.

Jennie Tanner: [00:46:07] And I get to tell them what my pricing is and they get to choose it or not choose it, and that I run my business and I want the respect that from them, that they know that I know what my numbers need to be in order for me to stay in business, and that they respect that and that they it’s a good price and that I give the best customer service possible for what I do and that they they want that relationship. They want that really good customer service. They might be able to pay a little bit less somewhere else down the road, but they will never get the customer service from anyone that they will get from me. And that’s why I have 30 plus year relationships with most of my builders, is because they know that any time they pick up, any time they call me, I will always answer the phone. It doesn’t matter if somebody else can solve the problem. If they want to talk to me, then I know that they want to talk to me. They’re calling me for a reason. They could call, you know, 50 other people in my company. So having just an honest, open relationship for me. Is the perfect client.

Lee Kantor: [00:47:21] And is there a website or a best way to get Ahold of you if somebody wants to learn more?

Jennie Tanner: [00:47:25] Yes. Tanner glass. Com is our website, and, um, I can be reached at (801) 859-4710.

Lee Kantor: [00:47:38] Thank you both. Pamela. What a show. Pamela. She can’t even talk. She’s so, uh.

Dr. Pamela Williamson: [00:47:49] I was so I was so engrossed in the conversation. But, uh. No, it was a great show. Thank you both for for sharing, uh, your success, your hardships with us today. Uh, lots of great information. I loved, uh, the thought of instead of being a prime being a trade partner, it sounds so much more personable. So I might steal that from you. And then, um. I just learned a lot. So thank you both.

Lee Kantor: [00:48:24] All right.

Barbara Myrick: [00:48:25] Having me.

Lee Kantor: [00:48:26] Well, thank you both for participating. You’re both doing such important work, and we appreciate you. This is Lee Kantor for Doctor Pamela Williamson. We’ll see you all next time on Women in Motion.

 

The Little Sober Bar’s CEO Bryttany Victoria

March 19, 2024 by angishields

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Cherokee Business Radio
The Little Sober Bar's CEO Bryttany Victoria
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Bryttany-VictoriaBryttany Victoria is the CEO of The Little Sober Bar.

She’s been the epitome of an entrepreneur for years, constantly learning from every business she’s been a part of.

Connect with Bryttany on Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:05] Coming to you live from the Business RadioX Studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:19] Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio we have the founder and CEO of The Little Sober Bar. It’s a mobile bar that improves access to sober curiosity. One moment at a time, I love it. Please welcome to the studio, Bryttany Victoria.

Bryttany Victoria: [00:00:42] Hi.

Sharon Cline: [00:00:43] Hi. I’m so excited to talk to you. You’ve been on my mind all week, but part of it is because I saw an update about the fact that you are now associated with the Cherokee County Chamber of Commerce, which is very cool. How did that come about?

Bryttany Victoria: [00:00:58] Um, yeah, we I’ve been wanting to get, you know, more ingrained in the county because I am very close knit with the Woodstock community, as you know.

Sharon Cline: [00:01:06] Yes, I do,

Bryttany Victoria: [00:01:07] Um, shout out to Wipeout. Of course.

Sharon Cline: [00:01:09] I know our networking meetings. It’s so great.

Bryttany Victoria: [00:01:13] Yeah, the best. Um, but I wanted to take it a step further and really solidify ourselves in the county because we do go everywhere. Really? Um, we’ll be in canton this weekend, actually. So I wanted to make sure that everyone in the county knew who we were and that we had the support of the county, and that we were supporting the county in return.

Sharon Cline: [00:01:31] So it’s like a little as a relationship.

Bryttany Victoria: [00:01:33] Yeah, exactly.

Sharon Cline: [00:01:34] That’s awesome. It must feel even more legit in some way.

Bryttany Victoria: [00:01:37] Yes.

Sharon Cline: [00:01:38] Well, it’s nice because I know that I see your it’s not really a pop up, so to speak, but it’s your, your mobile bar basically. So I was looking on your website and it’s a 65 Shasta compact. Tell me about this. This is so cool looking.

Bryttany Victoria: [00:01:56] Yeah. It’s our mobile bar. And we turned it into, um, a place where people can come and find sober curiosity. It started out as a friend had this camper and she was going to turn it into a business. Things changed for her, things changed for me. And we kind of the universe aligned and we we bought it and. Then two weeks later, I lost my job.

Speaker3: [00:02:23] Always happens that way.

Bryttany Victoria: [00:02:24] It does. But just kind of means that this was the right path, you know? Things kind of align and make way in space for what’s meant for you. So I took that as a sign to really go all in on the bar, and we built it out in 43 days because our first event was with the Rock in Cherokee County, so we had to get it done. Wow. So we did. And I mean, it wasn’t perfect that first event, but it was it was almost there, you know, it was we learned something new every single day, even six months. Now we’ve been changing things. So.

Sharon Cline: [00:02:59] So you’ve been in business six months officially?

Speaker3: [00:03:02] Yeah.

Bryttany Victoria: [00:03:02] Approximately. Yeah, maybe a little bit more.

Sharon Cline: [00:03:04] What was the impetus for the little sober bar?

Bryttany Victoria: [00:03:08] Well, I started taking control of my mental health. Um, first and foremost, that was something that I noticed was lacking in my life. And as I did that, I started drinking alcohol less. And with that came a whole slew of other things, like having social anxiety in social situations when I don’t have a drink in my hand. Um, then also the side of I just it’s not fair. Like I want a cute drink too.

Sharon Cline: [00:03:39] So it’s interesting to think that it was like you were observing yourself as you were changing and noticing things you wouldn’t have if you hadn’t made that decision. Um, and I know that I have anxiety. It’s just kind of like the background running program, at least right now I’m working on it. But, um, I do find that if I don’t have something to do or something to fidget with, that I can’t really relax as much as I want. It’s like a fight. So that must be similar to what you’re talking about.

Bryttany Victoria: [00:04:07] Absolutely. I tend to scroll my phone a lot. That’s my fidget. Even though I’m listening, I still am looking downwards. Um, but that not having a drink in your hand in social situations when everyone else does, you definitely feel. Uh, you know, out of place or, like, you don’t fit in. Everyone’s watching you and all of those anxiety like words that are in the back of your head. They they come to light because you can see it. You can see that you don’t fit in. And it’s not that you don’t. It’s really not even real. It’s just all in your head, really. But.

Speaker3: [00:04:40] Right.

Sharon Cline: [00:04:40] But if everyone has, like, this really cute cocktail or whatever and you’ve just got your water, it almost feels like you stand out in some way, or you’re making a statement and you’re wondering if people are wondering what the statement is, even though you’re not exactly.

Bryttany Victoria: [00:04:51] And everyone has their own opinions as to what why someone’s not drinking or what their motivation must be, or how can you keep them safe in social. And it’s not even it’s not even that. Like the biggest thing is you can just ask someone.

Speaker3: [00:05:06] Imagine that.

Bryttany Victoria: [00:05:07] Or provide another option, which is what how the bar came about was the fact that there wasn’t as many. I mean, there are options out there, but they weren’t easily accessed and they are more now. But it’s still there’s so much good out there. Um, and that’s why we built the bar, because we wanted to bring that good to people.

Sharon Cline: [00:05:27] It’s so interesting to to think about the fact that this is really because you wanted to kind of center yourself. You had, you know, like it happens to me too. Even last night I went to a birthday party and had, um, one drink. But I can still feel it today. I don’t drink very often. I can still feel it today. I have been sluggish all day. It’s fine. I, I knew that most of the time that’s what happens to me. It’s. I accept this, but I never love it and wonder why. I know that I’m going to pay this price. Like what’s what’s the benefit in the moment? Did I really need to do it? So it’s if if someone had presented me at that moment with some other options, I would have chosen, you know, a spritzer of some kind. But no, I was just like the anxiety came in and I just went ahead. And I don’t judge anybody else who isn’t drinking or drinking. But for myself, it’s nice to think that there’s a potential other option for fitting in, but not being not standing out in a way where even someone will feel like I’m judging you because you are drinking. When I’m not drinking, it’s all of this in my mind, I imagine.

Bryttany Victoria: [00:06:31] Yeah, I have a metaphor that I like to tell people it’s we each have a window to the world, right? And so all we can control is what’s on our side and not what is on anybody else’s side. And we can also only control what goes in. And it also is filtered through that window. So like there’s so many factors as to why somebody is doing something or saying something to where if we really just accept people as they are and are more honest. And that’s a big part of my personal like mental health spirituality journey that I’m on. But it is. I mean, it’s true though, like if we just accept people as they are and we’re honest and open to each other, like the more acceptance and, um, the more, you know, just options for love and all of that thing in those situations. There are because you could see somebody not drinking and be like, okay.

Speaker3: [00:07:16] Who cares, right? Yeah. Or your truth.

Sharon Cline: [00:07:18] Whatever that is.

Bryttany Victoria: [00:07:19] Exactly. Here’s another option. And then not even to mention the fact that there’s adaptogen options out there and all sorts of other infusions in drinks that will give you the relaxation or like a buffer on the social anxiety without like paying the price tomorrow.

Speaker3: [00:07:35] You know.

Sharon Cline: [00:07:36] You have. What’s kind of cool about your mocktails, right? Is that, um, I was reading on your website that you say they have depth. It’s not just a sugary beverage option. It has the feel of a cocktail, which is amazing. So can you tell me about some of the different cocktail mocktails that you have?

Bryttany Victoria: [00:07:54] Absolutely. So we have on our trailer, we carry 30 plus canned options. It’s a curated menu that I’ve tried lots and lots of drinks, um, well hydrated these days. Um, but we have stuff that is sober curious, um, which is our quote unquote top shelf. That’s our, um, adaptogen, you know, CBD and kava, anything that has like 0.5% or less ABV, that’s like our sober, curious line. And then we also have our, um, strictly sober, which is zero proof cocktails. And then on the flip side, when we make handcrafted mocktails at parties, I tend to try to find alternative spirits that have no either have infusions if it’s a sober, curious event or have nothing, you know, zero proof. That way I can craft something that’s a little bit different. I don’t really have a menu list for people to choose from. I tend to see what the event is and, um, craft the cocktail. Zero proof cocktails to sober curious cocktail for that event. So we had a wedding, our first big wedding, and I made it’s our most popular one. Everyone’s all over it on Instagram. Um, but it was a happily ever after. That’s what I called it, because that’s, you know, it’s a wedding, and that’s what you want. Sweet. Right? And it was a cranberry lime spritzer. Sir. So it had limeade. So you’re thinking. Okay. Yeah. Just like any other wedding. Like lemonade. Right? But no, it had limeade. And then we used one of our, um, canned mocktails, but it’s a it’s actually a dry soda, so it’s a soda, but it’s not as sweet as other sodas, so it’s more the flavors of cranberry and lime. So we combine that with the limeade. I added glitter of course.

Speaker3: [00:09:46] Oh my gosh, I.

Bryttany Victoria: [00:09:47] Have glitter that’s.

Speaker3: [00:09:48] So special.

Bryttany Victoria: [00:09:49] And then a little bit of butterfly pea flower for like the color change and all that. And then I did a citrus smoke bubble on top.

Speaker3: [00:09:56] Oh my.

Sharon Cline: [00:09:57] Gosh, are you.

Speaker3: [00:09:57] Kidding? No, that sounds amazing.

Sharon Cline: [00:10:00] I bet the presentation was just fabulous.

Speaker3: [00:10:02] Yeah. It’s fun.

Bryttany Victoria: [00:10:03] I mean, that’s what it being sober or sober. Curious doesn’t have to be boring. It can be fun. That’s the whole point of, like, a cocktail is for it to be beautiful and fun and feel like it’s special.

Sharon Cline: [00:10:15] What’s cool, I think about your Instagram, is that you also have chronicled your build for the camper and making it. It’s not even really is it a camper kind of? Or your bar? Let’s call it the bar. The bar. It’s really nice because people can kind of see exactly how you did it. And if that’s something that they’re interested in, they can they can follow along with you on your journey as well as making new cocktails. I love that you’re using social media that way as well as Facebook, obviously. Um, but what is it like to be out there in the community and be so public this way too, because there’s so much judgment around, I don’t know, alcohol. There’s a lot of alcohol around here in Woodstock in particular. It’s fine. It’s what it’s supposed to be. But yeah. How has it been for you?

Bryttany Victoria: [00:10:57] Um, okay. So being public is a lot. So when you’re newly sober, they say don’t make any big changes in your life. Right. And I decided to open a bar, so I’m about. I don’t even know now. I know it was 14 months, a little while ago.

Speaker3: [00:11:14] Congratulations. Thank you.

Bryttany Victoria: [00:11:16] I like to say I’m sober, curious, because the pressure of staying sober is like, I don’t have a choice, but I, you know, I just I choose every day to make the choice. Um, but anyways, so it’s funny, the the more I talk about the bar, the more people open up and say, hey, I’ve been sober for this many years, and that’s so cool. And I was surprised. I was shocked, honestly.

Speaker3: [00:11:38] When you.

Sharon Cline: [00:11:39] Opened that door for yourself, it brought in people. It made a safe space for them to tell their story.

Speaker3: [00:11:44] Yeah. Who would have thought? Who would.

Bryttany Victoria: [00:11:45] Have thought.

Speaker3: [00:11:45] Right?

Bryttany Victoria: [00:11:46] I just didn’t think there was that many people in Woodstock or in this area that would be open to a sober bar. That’s kind of. I had been talking about the bar for about a year before we really dove in, and I was honestly terrified.

Speaker3: [00:12:02] Really?

Bryttany Victoria: [00:12:02] Yes. Because making the choice to not drink or be labeled as quote unquote the sober girl, because people think of me now as, you know, the girl in Woodstock, that’s the sober bar. Um, it’s a lot of pressure, and it’s a big change, and it’s it’s a lot.

Sharon Cline: [00:12:17] Do you feel like you have to represent something?

Bryttany Victoria: [00:12:19] I think part of me has that feeling. But a big part of me knows that who I am right now is exactly who I am. And I feel like so good about that lately, that it’s okay if people see me as a sober girl. I’m like, yeah, totally. Yeah, I’m the owner of the sober bar. Like, I’m very confident in the me that I’m growing into because I believe you grow every single day. So yeah, it’s it’s been a lot, but it’s also been really good at the same time.

Speaker3: [00:12:49] What were you.

Sharon Cline: [00:12:50] Doing before.

Speaker3: [00:12:50] This?

Bryttany Victoria: [00:12:51] Uh, before this, I was a bookkeeper, I guess. Technically an office manager at a manufacturing company.

Speaker3: [00:12:59] Wow. Right.

Bryttany Victoria: [00:13:01] So lived a lot of lives. I’ve always been an entrepreneur about ten ish years of on and off entrepreneurship. But, yeah, I was doing photography, and, um, I was actually at Made Mercantile for a little bit with products. And so I’ve kind of gathered lots of information about different things. Yeah.

Sharon Cline: [00:13:18] Like, you know, a little bit about business ownership then. So this was a natural transition then for you to, to have your own business that can travel. Well, that’s what’s so cool about it is you can set up all these different events I saw on your website. You have a calendar where people can see where you’re going to be. Um, so what are what are some of the places that you’ve been to? Where are some of the places that you’ve been to?

Bryttany Victoria: [00:13:38] We have been as far as Athens for events and then as far, I guess, South, quote unquote, as Fayette County and then all over Woodstock and Canton and Kennesaw. Yeah, all over Cherokee County.

Speaker3: [00:13:52] Yeah. Wow.

Sharon Cline: [00:13:53] It’s so fun. Um, are you ever surprised at the reception that you’re receiving when people aren’t expecting you to show up?

Bryttany Victoria: [00:14:01] Sometimes. Um, my favorite thing that people do is when they walk up to the bar, they’re like, I’m curious.

Speaker3: [00:14:09] That’s exactly what we want. Exactly right.

Bryttany Victoria: [00:14:12] And that’s our tagline is stay curious, because we really believe that you should be curious about life. You’re curious about yourself, curious about, like, the things you put in your body. It’s not about we’re a sober bar, you know? Dun dun.

Speaker3: [00:14:24] Dun. You know.

Bryttany Victoria: [00:14:27] We’re just saying, hey, there’s other options. There’s also options. There’s, you know, like, hey, look at this.

Speaker3: [00:14:33] I like when you’re.

Sharon Cline: [00:14:34] Talking about the fact that when you’re being talking about being curious, it takes the judgment and pressure and, I don’t know, reframes it to be something, uh, neutral. Mhm. I love that. Yeah. And it’s the same as your journey. You’re just like today this is where I stand and that’s fine.

Speaker3: [00:14:56] Mhm. Yeah that’s honestly.

Bryttany Victoria: [00:14:58] I’m, I’m just a big believer in like doing what you can do however you can do it. And if that means today I, yesterday I laid in bed all day and I didn’t get things done or emails responded to. Sometimes that happens and that’s okay. Like you have to listen to your body.

Speaker3: [00:15:13] Sometimes truth like it’s.

Sharon Cline: [00:15:16] True. And I like that too. You’re kind of just wherever you are in your life. You’re accepting and and this is, it’s it’s like the way I look at the fact that I don’t eat meat. I haven’t eaten meat in a long time. But today, you know, I’m not eating meat. I may change my mind at some point, and that’s fine if I do or fine if I don’t. But it’s like it doesn’t mean that I’m labeled as anything. And I guess I love that too. That’s your message too, is like there’s no labels here. Mhm. Because people do. Mhm.

Speaker3: [00:15:43] Mhm. Mhm.

Bryttany Victoria: [00:15:46] It’s easy to categorize people because it makes sense in your brain when people have a spot like because, because of that whole window theory is that you don’t know what’s going on behind their window. So you have to kind of put them in a box. So it makes sense in your head. And you could just ask them questions.

Sharon Cline: [00:16:04] Why do you think people don’t.

Speaker3: [00:16:06] Are.

Bryttany Victoria: [00:16:06] I don’t.

Speaker3: [00:16:07] Know, I.

Bryttany Victoria: [00:16:08] Think sometimes that people expect you to give more information and just freely, like, I don’t know, I noticed this as I stopped drinking is that I had more anxiety but also less anxiety, so I would I used to be able to just talk about everything that was going on, and I would just word vomit. And now I’m much more aware of what I want to share and things like that. And I think that. If people were interested, they would ask questions. And that’s something that like I, I struggle with asking questions sometimes with like getting to know other people that, um, I’m around. But I think it’s just, it’s tough because you don’t know what to say sometimes. And that is like a lot of it is mental health related, like anxiety and just being nervous as a normal human. And I’ve learned in our networking that sometimes you just have to walk up and be awkward.

Sharon Cline: [00:17:05] Accept your awkwardness.

Bryttany Victoria: [00:17:07] Yeah, yeah, because you never know who you’ll be around. And like people, it’s refreshing to just be yourself. It feels good.

Sharon Cline: [00:17:14] Just be honest.

Speaker3: [00:17:15] Yeah.

Sharon Cline: [00:17:16] I think that’s that’s such a theme too. Is hiding kind of I don’t know, especially in the networking and business world is presenting your business self. But one thing that I really appreciate is when you’re getting to know someone in our networking group, kind of more one on one. Even in this scenario, we’re so much more alike than we are different. And you don’t have to be, um, perfect professional person. You can say, oh, you know, I love this. Or I like our questions that they ask every week in our networking meetings are so fun, because it does kind of normalize a lot of the things that we think about. And, um, I don’t know, I remember yesterday, yesterday was it yesterday at Thursday. So you had mentioned how people will ask you if you have alcoholic beverages in your little sober bar. It just made me laugh. So people are funny. But yeah, I mean, we were all asking kind of what what are some really important things that you’ve learned or what does somebody said that’s kind of impacted you in your business sense? And these are important things to know. So surprisingly, people ask that. Is there anything else that’s been really surprising to you as you’ve gone on this journey is something that you were like, I never would have expected this to be happening or something that you wish you knew before.

Speaker3: [00:18:26] Um.

Bryttany Victoria: [00:18:29] Honestly, like, I really just been following the flow of it. If everything has been going the way it’s been going and I’m excited and I’m there’s always opportunities and I. I don’t know. I feel very much like I’ve learned so much throughout the journey of my, like, career, I guess as an entrepreneur slash adult.

Sharon Cline: [00:18:52] The career of being an adult, it’s true.

Speaker3: [00:18:53] Yeah, I’ve.

Bryttany Victoria: [00:18:54] Learned enough that, like, I feel really good about where I am in business. I love the fact that I’ve embraced the side of myself that’s seeking knowledge. Um, there are a lot. I guess that’s something that I wish I knew too, is there are a lot of really great opportunities in Woodstock and in Cherokee County for your business in a lot of counties, actually, but you just have to look out and find them. Sometimes they’re on websites and they just people just don’t talk about it. And so if you can find somewhere to get more knowledge about what you’re doing, it all kind of clicks together. Because that’s kind of what I’ve been learning. I’ve been doing the Hatch Bridge program with coed.

Sharon Cline: [00:19:36] I’ve heard about it.

Bryttany Victoria: [00:19:37] It’s been really good. The launch pad program was amazing, and it kind of clicked together pieces for my for my brain because I’m definitely more of the visionary entrepreneur side, the creative side, um, and I’m know how to do the other things, but they really clicked together, like the math and science of it all. And my, my nerd brain was like firing on all cylinders. But I wish I kind of wish I had known some of those things before I took step one. Not that anything. It would have changed much, but it’s just it’s nice that I know it now and I’m still early in the business. But yeah, if you are an entrepreneur out there and you’re looking for something, those programs are amazing and they’re out there.

Sharon Cline: [00:20:18] It’s nice because that knowledge feels powerful, right? You’re prepared or you’re as prepared as you can be.

Speaker3: [00:20:23] Yes.

Sharon Cline: [00:20:24] Where do you come up with your mocktail recipes, like how did you come up with the one where, you know, for the wedding and was edible glitter and all of that? Like, who would have ever thought, I mean, I would love to drink something like that.

Speaker3: [00:20:35] So it’s so fun.

Bryttany Victoria: [00:20:36] Um, honestly, they come out of my brain.

Speaker3: [00:20:39] That’s what I was thinking.

Sharon Cline: [00:20:40] You were talking about the creative side and the science, and I’m like, how cool is that? You know?

Bryttany Victoria: [00:20:45] Yeah, I used to work at, um, a wine and whiskey bar locally here in Woodstock, um, rootstock. And they are very creative there with their drinks and, but it’s at a different level. It’s definitely a I learned to appreciate whiskey while I was there, which I walked in being a vodka soda girl and walked out being a Scotch lady. Um, so like, my palate changed and it allowed me like that experience. It was wonderful because I tried some really amazing, like wines and whiskeys and all sorts of spirits and different combinations and like, that’s kind of where my love of mixology came from, was, I’m trying these really amazing ingredients and how can I mix them up? But also, I don’t want to feel drunk after I’m playing because it’s playing. It’s fun for me. So now that I’m in the zero proof, sober, curious space, I’m using all of those. All that knowledge and all those tools and all of the palate, you know, increase in my palate and different things. I’ve tried to kind of create something new.

Sharon Cline: [00:21:51] It’s so clever, too, because you could use herbs and, you know, and make them beautiful, too.

Bryttany Victoria: [00:21:58] Absolutely. And I’m a photographer, so everything has to be esthetically pleasing.

Speaker3: [00:22:01] Otherwise I’m like, oh, this doesn’t look.

Sharon Cline: [00:22:04] As appetizing as it could.

Speaker3: [00:22:05] Exactly.

Bryttany Victoria: [00:22:06] It has to be pretty and fun and interactive because, I mean, my big thing is like, it’s fun. Mocktails don’t have to be boring. So we’re curious. Doesn’t have to be boring. It can be fun.

Sharon Cline: [00:22:16] I love it because we’re talking about just like enhancing what you’re experiencing in the moment. It doesn’t have to have like without the price. The next day. I always heard drinking is borrowing happiness from tomorrow. That’s the way I look at it, because the next day I’m always like, oh, I don’t really want to get up and do as many things or I’m impatient, I don’t know, I always kind of suffer. It’s not like it’s a constant problem for me, but I just noticed and certain things will hit me harder than others.

Speaker3: [00:22:40] So interesting.

Bryttany Victoria: [00:22:42] I noticed that as I aged, it changed how I was able to function, which I was already barely. I learned a lot of my mental health and neuro spiciness. I was like, oh, so that’s why.

Speaker3: [00:22:54] Yeah. And then interesting. Yeah.

Bryttany Victoria: [00:22:56] And then adding drinking to it, I was like, oh, so this is why I’m just not useless but like affected. Yes. Like I can already I’m already struggling and I didn’t know why. And then adding drinking on top of it made it so that I wasn’t able to function as best as I could. So taking one thing away to allow me to explore the other side and really like learn how to function as a.

Speaker3: [00:23:21] Human.

Bryttany Victoria: [00:23:22] For myself, I mean effectively from who I am. You know, it’s not necessarily all people, all human. I’m not a robot. Um, but being able to take one thing away so I could focus on that other thing and then giving myself permission to be sober, curious. It’s just it’s a freeing feeling, like I just. I feel so much the pressure is just off and I’m able to get things done, which is really nice.

Sharon Cline: [00:23:47] I love that you talk about it being fun. So many people consider any limit that’s good for.

Speaker3: [00:23:53] Them.

Sharon Cline: [00:23:54] Be it alcohol or salt or whatever, as not fun. Like now I can’t have or something. And so it’s not what you’re talking about actually is like you can it’s just a little modified, but it’s still fun.

Speaker3: [00:24:08] Um.

Bryttany Victoria: [00:24:08] Really like that’s the.

Speaker3: [00:24:09] Thing is and that’s.

Bryttany Victoria: [00:24:11] I think people get confused that limiting yourself equals not fun. But it doesn’t necessarily mean that. It just means you have to shift your perspective and find a solution. So if you think that limiting yourself isn’t fun, it’s because you didn’t figure out a way to make it fun. You know? And that’s I mean, that’s just what I teach my kids too. Is that like being a I want them to have a solutions based mindset, but always think of like, how can I make this better? Or how can I make this happen for myself and not just give up or or choose a bad choice because it’s easier?

Sharon Cline: [00:24:44] Gosh, isn’t that the truth? I’ve always heard the path of least resistance is most or the path of yeah, is is actually generally not always the best choice. The easiest choice is not always the best choice in business.

Bryttany Victoria: [00:24:56] Yeah, that’s true. And it’s hard to in business too. Like doing going back to do the steps. Is what is needed. But it’s hard to go back and do those steps when you want to look at the big picture vision. Like as an entrepreneur, you’re always seeing the big picture, and that’s your job as the CEO and you know, the founders to see the big picture. But there are a lot of little pieces that you have to be aware of as well.

Speaker3: [00:25:22] Um.

Sharon Cline: [00:25:23] What has been the most challenging to you as you’ve grown in your business?

Bryttany Victoria: [00:25:29] The most challenging for me has been. Hmm’hmm. Well, see, I’m really bad at budgeting. So this is why I just brought on a finance intern.

Sharon Cline: [00:25:44] Aren’t you smart? Look at you.

Speaker3: [00:25:45] Solution based.

Bryttany Victoria: [00:25:46] Solution based. Right I yes, that’s.

Speaker3: [00:25:50] That’s.

Bryttany Victoria: [00:25:51] Been the struggle for me is that it’s just because I’ve done it so much in my past lives that I don’t want to do more bookkeeping. I want to do the fun business stuff, the the making of the fliers and talking, making up mocktails and things like that. And I feel like I do have a lot of knowledge that I’ve accrued lots of skills over, you know, a long time of life that I could give to a student that, um, I thought that this would be a good opportunity for me to solve a challenge that I.

Speaker3: [00:26:22] Have.

Bryttany Victoria: [00:26:23] And also give back, because that’s a big thing I want to do.

Sharon Cline: [00:26:27] How do you give back? What is your what? What is your main way that you do that?

Bryttany Victoria: [00:26:32] We have partnered up with Nami Georgia. So they’re the National Alliance of Mental Illness because obviously my story is very much mental illness based, but I think that there’s not a lot of, um, help or highlights on mental illness. It’s becoming more regularly available, but it’s still expensive and it’s still not easy. And there’s still so many more opportunities out there for help that people aren’t aware of. And so we that’s just a really big part of what I want to do is that I want to tell people that, like, there is help out there, there is ways to um. To be supported and loved. Um, my best friend actually committed suicide when I was in college, so that kind of changed the trajectory of my, like, mindset, thought process, everything. I was like, I’m never going to live a life where I’m not doing what makes me happy and what’s fun. And so mental illness and like mental health is like such a big part of that that. I. That’s why I wanted to partner with not with Nami. And there are other we have other partnerships too that are out there, but that’s like our biggest one. And it’s something that’s like in our employee handbook. It’s like if you have any sort of mental if you’re feeling like not okay, here’s some links that you can, you know, you can go to here. You can call this website. You call this number. Um, tell us, let us know. Like how can we support you. And we’re very, very big of like ask questions if you’re confused, like, please do not ever feel like it’s not a safe space.

Sharon Cline: [00:28:08] Do you feel like companies really don’t.

Speaker3: [00:28:09] Focus on that very much? Yes.

Bryttany Victoria: [00:28:11] Absolutely. I think it’s becoming more regular, but. Smaller companies. Small business like mindsets are not always seen in big corporations. And so that’s something that I really want to change with the trajectory of my business is I, I see it bigger than just one trailer. So we are very much corporate headed but with a family business mindset. And that’s what I want to instill in people. And as I hire employees and everything like that as we grow is that it’s there’s a seriousness to it and a get your work done. Hyper focus on what your job is and focus on that and do it the best you can. Do it and you’ll be involved. Like we’re a family. Like we’re here to help you, but we’re not a family like a corporate says it. We’re actually here to help you. It’s, um.

Sharon Cline: [00:29:04] Fascinating to me that small businesses are all businesses. Most likely started pretty small, right? So not all, but in general. So when you’re thinking about having a large business mindset and the mission statements that they have and, um, parameters around mental health, because a company I work for now is very, um, motivated to help their employees. Yes. Not everyone is. It’s new to me as well. What I’m finding, what I’m thinking is how nice it is to be able to, um, encourage people who don’t have a big corporation around them and big CEOs telling them, um, you have to follow this protocol for your best interest, because when you’re considering a small business, it’s all up to you. It’s there aren’t the boundaries around it. Um, you could work 24 seven if you wanted. And I’m sure there’s pressure. Most people that come on the.

Speaker3: [00:29:55] Show talk about.

Sharon Cline: [00:29:55] The fact that boundaries are really difficult to maintain when you’re a small business owner. Um, it’s up to you if you miss a call or whatever, you could miss a sale. And so knowing that you have that mindset of, we want to normalize this, it’s just it’s calming. Um.

Bryttany Victoria: [00:30:12] That’s the goal is that I just I don’t want anyone to ever hate their job if they worked for me. I don’t ever want that to be why somebody leaves. I want them to leave because they found something better. Or because they made enough money to retire. Because we’re, you know.

Speaker3: [00:30:28] A bajillionaires.

Bryttany Victoria: [00:30:29] All of.

Speaker3: [00:30:29] Us. You know, that’s awesome. That’s what.

Bryttany Victoria: [00:30:31] I want. I mean, that’s just my mindset of growth for my business and for myself, honestly, is like, I’m an employee, too. That’s what I want for me.

Speaker3: [00:30:39] So how do you how.

Sharon Cline: [00:30:40] Do you put the boundaries around business and kind of balance yourself out the look on your face?

Bryttany Victoria: [00:30:50] Well, honestly, I. Okay, so I have ADHD, which makes it difficult to work in, like the parameters of I’m going to work for these hours. I tend to work in project based, so like if I’m working on something in particular or have festival this weekend, we have the Etowah Wildlife Expo this weekend. So I know I have to get X, Y, and Z done for that. It’s a project, so it makes it feel. Honestly, everything is about making it more fun for me. Everything is. Every night. I mean, people talk about how they don’t take care of their mental health and their their self care and all those things. And I’m like. I mean, my house is a wreck, but I play sims every night and I’m not stressed.

Speaker3: [00:31:32] You’re balancing.

Sharon Cline: [00:31:32] Yourself out.

Speaker3: [00:31:33] Right?

Sharon Cline: [00:31:34] That’s what’s important, right?

Bryttany Victoria: [00:31:35] Yeah. And I mean, it’ll I will get there. I have I mean, my kids, me my two kids and I have a partner and we all like we all do our best. And that’s what I really want my kids to know is that, like, I ask them all the time, like, do you feel loved? And they’re like, yes. And I’m like, okay, good.

Speaker3: [00:31:49] That’s what’s most important.

Bryttany Victoria: [00:31:50] That’s all that I care about. I mean, I want you to be kind humans, good humans. I want you to do your best, and I want you to feel loved and love the people around you. And like everything else, we’ll figure it out. You know, you’ll find a solution.

Speaker3: [00:32:02] That’s success.

Sharon Cline: [00:32:02] That’s success to you.

Bryttany Victoria: [00:32:04] That is success to me. Yeah.

Sharon Cline: [00:32:05] It’s nice because, uh, the pressure is so different. It’s it’s such a reframing and it’s like, it’s it’s refreshing, isn’t it?

Bryttany Victoria: [00:32:14] Because you can still accomplish everything you want to accomplish without stressing yourself. I mean, I’m definitely stressed at times, like I am breaking out all on my chin, but I’m not as stressed. I’m in a stressed in a different way, like the way that I was in the corporate world. The stress that I was under where I just wanted to like throw my computer every day and I wasn’t even doing like the type of work I’m doing now where I have to make phone calls like, that’s my anxiety. Hates that part, but I’m able to do it now. I just do it because it’s just I just do it because I’m doing something I love. I’m following what my passions. I’m building, something that I know will be good for other people to like everything about what I’m doing. It just makes me happy. And it’s so that’s what’s fun for me is like diving into all of that and. If my like, you know, were behind on laundry like, well, it’s laundry mountain. Let’s climb over it. It’s fun.

Speaker3: [00:33:09] It’ll happen.

Bryttany Victoria: [00:33:10] It’ll get done. That’s the thing. Like there’ll be time. Like I’ll make time for it. It’s all about. It really is about reframing your mind. It’s your mindset, reframing your mindset, getting things done. And like, prioritizing the things that are mean more to you. Like, I’d rather snuggle in bed with my kids and watch Wonka, then go downstairs and fold laundry. Because they’re not going to be seven and nine forever.

Speaker3: [00:33:34] Wow.

Sharon Cline: [00:33:36] I grew up in a different way. Where that was really important was that, you know, like our environment had to be really super straightened up. And my three kids that are adults now are not like that at all. I mean, they’re but not with the pressure like I would I will have like a mini panic attack if things get too messy. I can’t handle it. I mean, I could, but I don’t. I just clean it. But my children, I think it’s so fascinating that they didn’t have that anxiety around it. So if it’s messy, like they’ll clean it when they clean it or there’s no judgment to it, their safety is not tied to it. And I love that. And I don’t want to put it on them either. Like you have to clean this up for me you know.

Speaker3: [00:34:17] Mhm.

Sharon Cline: [00:34:18] Do you live your truth or whatever it looks like. Um but I love that you’re providing that same.

Speaker3: [00:34:24] Um.

Sharon Cline: [00:34:24] Um change.

Bryttany Victoria: [00:34:25] Yeah. We’re trying my, my partner is much more, much more neat and tidy. He likes things in certain places than I do. Um, but I like that we kind of we we do our. We do like the main parts of the house where everyone is. That has to be clean, like you know, that has to be picked up. Yeah, it can’t be messy, but your rooms, that’s your space. If that’s what you want to live in, that’s fine. But now that they are older, we’re instilling in them like different things like, hey, let’s do this today. How nice is that? That this is done. And because they can understand it and we can talk to them like this and I can be like, hey, you know how my room is like x, Y and Z and how I have to do this? And it’s so annoying. Do you like doing that in my room? And he’s like, no. And I’m like, so maybe you should do that in New York.

Speaker3: [00:35:13] You know, like life lessons. Yeah.

Bryttany Victoria: [00:35:15] And I feel like it kind of. Maybe we should have taught them how to, you know, pick up everything when they were three. But I’m kind of glad that they’re able to, like, articulate back and learn things and like, know what why they’re doing that and.

Sharon Cline: [00:35:29] Then figure out if that’s what they want as opposed to it being instilled in them.

Speaker3: [00:35:32] Exactly.

Sharon Cline: [00:35:33] In an authoritarian way.

Bryttany Victoria: [00:35:35] Exactly. And they’re able to put it the way that makes sense for them, like put things in a way that makes sense for you. How can I help you? That’s what we say, too. We’re like, how can I help you? Do you need more? More drawers? Do you need more boxes? Like, what do you need to make this space work for you and to make you happy in the space?

Sharon Cline: [00:35:51] It sounds like you’re, um, all around, business wise and home, kind of integrating the same energy through everything, which is probably why it’s so fun. You know, you’re in alignment and congruent, you know?

Bryttany Victoria: [00:36:04] Yeah. It’s a big thing, I think, is that actually it’s something we learned at the luncheon this week with in Woodstock. They talked about how your goals in business and personal business and then any other goals you have, like if you can find a common theme in all of them and align everything, you’ll be more successful. So like I love I mean, I was like, oh, I’m already I’m doing that. Cool.

Speaker3: [00:36:27] Yay.

Bryttany Victoria: [00:36:29] So yeah, I mean, because it’s true though, like if everything is in alignment, if you’re doing the same things in your business and outside of your business and at home, like should, it should just go, right? I mean, it should flow. Yeah. There’s always going to be up and down ups and downs in business. I mean, we didn’t have any events in December and trust me, I was my wallet was not happy, my business wallet was not happy. But that was a choice. I made that choice because I knew we weren’t going to have another slow December ever. Because our business was becoming popular and people were excited, and we tried a bunch of different things in October and November to try and figure out, like, what are we doing here? Like, what exactly are the packages we want to create? And like, how do we want to package, um, festivals in the future? What do we need to bring? Like how do we want, you know, all the things. And so in December we really just took the time off. So that way we could figure it out. And then also spend time together as a family because there just there’s not going to be another time like that ever again.

Sharon Cline: [00:37:29] It’s cool that you made it a conscious choice knowing that, okay, well, this is most likely our last quiet December. Mhm.

Speaker3: [00:37:37] Yeah.

Sharon Cline: [00:37:38] That’s smart isn’t it. Because it sounds like you know how to at least balance some of your energy and time. I mean I’m sure it’s not easy.

Speaker3: [00:37:46] It is.

Bryttany Victoria: [00:37:46] Not. I’m actually leaving here to go to book club.

Speaker3: [00:37:49] So.

Bryttany Victoria: [00:37:50] That I forgot I had today. Oh no it’s not so later I think I don’t know. And that’s the thing too is I’ve also surrounded myself with people who understand that I’m busy and that I’m very busy and what I’m doing and they’re proud of, like, who I am. And they’re sharing, you know, it’s just like a supportive group of people that like, if I’m late for book club, they’re still going to have a mocktail sitting there waiting for me, you know, like and also, I didn’t finish the book. So sorry, guys, I’ll finish. Next month’s book is all about burnout. So we’re going to be I will be fully ingrained in that one.

Sharon Cline: [00:38:18] But how awesome that you’re a business owner, a mom, and you know a partner, and you have book club that you do like, you still are trying to balance yourself and do things that are good for your mind and, um, kind of keep like a social side of, of you that it doesn’t have to do with business.

Speaker3: [00:38:35] Going, trying, trying luck.

Bryttany Victoria: [00:38:37] Luckily, this this book club was brought on by one of my other friends. So she and I are very. We’ve been close since we were pregnant actually. We walked as I walked into my home birth midwife’s office. She was walking out and I was.

Speaker3: [00:38:50] Like, whoa, this is crazy! Hi. And we’ve been.

Bryttany Victoria: [00:38:54] Friends ever since. And that was ten years ago. Wow. So she started this book club and said I would be a good fit. And I was like, sure, I’ve been wanting to read more. Last year was amazing. We read so many great books and I love that they they take it a step deeper. Like, we’ve talked a lot about mental health and about neuro spiciness and.

Speaker3: [00:39:09] I love that firm. I’ve never heard that before.

Bryttany Victoria: [00:39:11] Well, I’m trying to.

Speaker3: [00:39:12] Normalize it, I love.

Sharon Cline: [00:39:13] It, I’ll normalize.

Speaker3: [00:39:14] It. I’m trying.

Bryttany Victoria: [00:39:15] To. What’s it, Gretchen wieners she does the. So fetch. Yeah, yeah, yeah.

Speaker3: [00:39:19] That’s my so fetch moment. But yeah.

Bryttany Victoria: [00:39:23] She started the book club. And so it’s nice, like being able to take a step back and not be in control of that. That’s another thing too, is that, like, um, delegation is huge in business and at home because for me, I was doing everything for so long, plus working. So now that I’m owning my own business, like I have to rely on my partner a lot more, and he’s taking on a lot more of the financial load at home, because I cannot do everything. I cannot be in every place. So allowing myself the ability to control what I can control in all aspects, like social, like if I don’t get invited, I don’t know about it because I can’t. I don’t have the energy or time to be reaching out to everyone anymore. So it’s like cool book club. You have it on the schedule, you know? I know what the book is. I will see you guys there, you know? And then I see them. We have a great time. We like we have deep conversations and we feel real connected. We text every once in a while and it’s perfect. It’s like memes. And they let me know, like, hey, we’re going to go do this. You want to meet up? And I’m like, actually, yeah, I can. So it’s wonderful. I mean, I know that as my time gets smaller with this business, my goal is to create more time for myself. So there are certain things I have in place for employees in the future that will allow me to continue having the life that I have now, because I really, I think that that whole work life balance thing is not a thing. It should be life work balance. Like you should figure out how to support the life that makes you happy. Just find a job. I mean, I know it’s not. It sounds so easy. Just find a job that makes you happy.

Speaker3: [00:40:56] No, but.

Bryttany Victoria: [00:40:57] I mean, like, just kind of figure out a solution that follow your hyperfocus, follow your passions. If that means you want to be a doctor, be a doctor, be the best doctor that you can ever be. If that means you want to be an entrepreneur and struggle and work 80 to 90 to 1000 hours a week, then that sounds like sounds like fun to me. It’s all about. Finding out who you are and really just diving into that and. I don’t know, all businesses are different, but for me, that’s what that’s what I did. That’s what I’ve done, is because it’s fun for me. I like doing it and it’s something I can change the world and I can make a difference, and I can create a legacy for my kids. And, you know, it’s just like all the things, all the things I’ve ever wanted. It’s packaged perfectly in this business. Even though it took me ten years of learning and failing at other businesses to get here is now. I have all these tools in my tool belt and it feels really good.

Sharon Cline: [00:41:50] What is the not a typical festival?

Bryttany Victoria: [00:41:53] Oh hey, I was wondering if you were going to ask about that. So we’re six months into our business and I said, let’s throw a music festival. Because it seems so easy when everybody else throws festivals. Oh, you got it. So honestly, it was because I wanted to create a sober fest that wasn’t a sober fest. I wanted it to be like what? Our business is sober, curious. It’s not a sober fest. Like, we’re not requiring you to be sober to come party with us. We’re just creating a space that’s fun. So we partnered up with Artist Control Music. They’re actually it’s a funny story. I worked with the owner at when we were at rootstock.

Speaker3: [00:42:35] Got you. I was wondering how you approached someone.

Sharon Cline: [00:42:37] How do you approach these people? But it’s nice. You had a previous relationship.

Bryttany Victoria: [00:42:40] We did and we had. We also I’m just friendly and I make lots of.

Speaker3: [00:42:45] Friends in.

Bryttany Victoria: [00:42:46] The networking circles too, so I we’ve reconnected. He’s actually dating my niece, which is wild to go like full circle in the last like seven years. Um, and he’s building, you know, he’s building his own business as well. So I was like, hey, let’s team up and let’s create this festival. And the most fun part is that every time we think of, should we do that, we just go, hey, why not? It’s not a typical festival. Should we should.

Speaker3: [00:43:11] Might as well.

Sharon Cline: [00:43:13] It’s cool because it’s like, um, you get to do something completely different. It’s like a different brand of festival. So you’re not competing with anything. It’s completely its own uniqueness.

Speaker3: [00:43:23] It is.

Bryttany Victoria: [00:43:23] It’s we like to say our tagline, I guess, is not a typical festival. The festival with options.

Speaker3: [00:43:30] When? When is your.

Sharon Cline: [00:43:31] Festival?

Bryttany Victoria: [00:43:32] June 8th.

Sharon Cline: [00:43:32] And where is it?

Bryttany Victoria: [00:43:33] It’s going to be at the Woodstock Arts Event green, which is right across from Reformation, and there’ll be tons and tons of options from donation options. So different fundraisers going on throughout the whole festival to music options. So whether you’re into what’s being played live or you like something else, we’ll have silent disco headphones. So you can choose. You have.

Speaker3: [00:43:53] Options. Oh my gosh, that’s so cool.

Sharon Cline: [00:43:55] Silent disco.

Speaker3: [00:43:56] Yeah.

Bryttany Victoria: [00:43:57] Why not, why not. And we have like 20 I think we’re at I don’t know how many right now, but we have about 23 spots for vendors, food trucks, um, a whole activity village full of things to do, like physical things to do. And then we have a tent for our introverts. They can go find some puzzles or, you know, dominoes, stuff like that. And then we’ll have a little place, I’m hoping, a little spot for babies to like a soft play area and just literally something for everyone. The festival with options.

Sharon Cline: [00:44:27] What’s neat is like it’s focusing on, um, mental health too. I mean, how many times have I been a place where the music is too loud? But you know, what am I going to do? I’m here. So you’re giving people safe places to be whatever makes them feel the best?

Speaker3: [00:44:42] Yes.

Sharon Cline: [00:44:42] And normalizing that.

Bryttany Victoria: [00:44:43] Yes. I think that’s something that people it’s just not thought of. People keep telling me when I talk about the festival, they’re like, you’ve thought of everything. Yeah. And I’m like, well, I just thought of what I would want.

Speaker3: [00:44:54] Yeah. Isn’t it cool.

Sharon Cline: [00:44:55] To imagine what you’re doing for, like you said, your legacy for your kids. Yes. But what you’re doing for the community in, in, um, a way where people can say, oh, ten years ago there was this festival I went to, and you have no idea where it will impact someone and what it will mean for their their lives and their future.

Speaker3: [00:45:15] Yeah. That’s amazing.

Bryttany Victoria: [00:45:16] Yeah, that’s a big part of like, my mantra is in ten years I’m going to think X, Y and Z. And every time we have a bump, I’m like, you know what? In ten years is going to be so funny when we talk about this. So I think about that with things that I’m doing too, is like the people that come to this festival and every time somebody comes up to me and they’re like, oh my gosh, you’re the so like the sober bar. And it just it blows me away that they’re blown away and it makes me feel good. But it’s also like I feel good because they feel good. I a lot of a lot of what I do is for myself, but it’s also for anyone else who feels the way that I do. I post on social media every day, like three big quotes or memes or something funny, or I don’t even know, it doesn’t even matter I. It’s something that I’ve related to in my lifetime, and I need to see it. And it’s kind of like journaling, but in public.

Speaker3: [00:46:07] I guess.

Sharon Cline: [00:46:09] It’s neat. I like that you, um, are using social media in a way to help promote the theme behind your business. It’s not even so much the business, but like, what motivates you behind the business?

Bryttany Victoria: [00:46:21] Yeah, I think that a lot of people connect to stories, and even though my story isn’t, I mean, there are parts that are ups and downs and heavy hitting, but. I don’t feel like I have that. I hit rock bottom moment, you know, my story is more like a feeling. It’s a vibe. That’s what I always say. It’s like it’s a vibe.

Speaker3: [00:46:39] You.

Bryttany Victoria: [00:46:39] Know? It’s just. It’s just different. I want to be different. I want to make a difference. So yeah, that’s what I’m doing.

Speaker3: [00:46:47] Where do you see yourself?

Sharon Cline: [00:46:48] What is your five year goal? Ten year goal? What would you like to see the business become?

Bryttany Victoria: [00:46:52] Um, let’s see, I am trying to build the business to be something that can function without me, because obviously that’s the goal of a business. It’s also because I have a big plan for, um, my future. I really, my friends, are going to laugh when they hear this because they already know that I’m going to talk about the commune. It’s not a commune.

Sharon Cline: [00:47:15] Let’s just get that out.

Speaker3: [00:47:15] Of the way. It’s not a commune.

Bryttany Victoria: [00:47:17] It is a piece of land where all my friends live and we all live together, and we have a house in the middle where we all make dinner every week, you know, like every day. And everyone shares everything. So it’s basically a commune.

Speaker3: [00:47:30] It’s a community, a community.

Sharon Cline: [00:47:31] A community without the weird commune feeling.

Speaker3: [00:47:33] Exactly. Or association. I mean.

Sharon Cline: [00:47:36] I like that it’s it’s, um, the notion of like, it takes a village.

Speaker3: [00:47:41] It does.

Bryttany Victoria: [00:47:42] It’s literally what we’re trying to create is that every piece of the puzzle for that big Long Terme commune community building, it’s all, I mean, this business can I feel like I’m like, we can all do it, I can we we all have my friends. We all have pieces that can go together with this business or with a business. Either way, it’s it’s just really about helping each other. I think a big theme of what I do in business and in at home is comm is community over competition. It’s collaboration over competition. Like I’m not trying to compete with anyone. We all have different things we do. We all have different things we bring to the table. And if I can help you and you can help me, then why don’t we just help each other?

Sharon Cline: [00:48:25] There’s room for everybody.

Bryttany Victoria: [00:48:26] Yeah, maybe I’m just a hippie.

Sharon Cline: [00:48:29] I’m born in the wrong. No. You’re gonna bring it.

Speaker3: [00:48:31] Back, girl, I am Woodstock. We’re in Woodstock. Shouldn’t we? It’s hilarious.

Sharon Cline: [00:48:39] Oh, God, that was funny. No, but, um, it’s healthy. That’s what it feels like. It’s healthy. And it’s for such good reasons. And the win win, right? It’s like you win to have a business and other people win because they get to experience something different and maybe have a different mindset that’s better for them. Um, if they want.

Speaker3: [00:48:59] If they want.

Bryttany Victoria: [00:49:00] And other businesses too. I mean, we a lot of like our pop ups and stuff are at corporations where it’s, you know, it would be great is if you had a happy hour during the day when people are working, and then they go home to their families so that they can live their life.

Sharon Cline: [00:49:16] So they’re not spending their evenings, like.

Speaker3: [00:49:19] At their happy.

Bryttany Victoria: [00:49:19] Hour. Yeah. And, you know, and also like you’re sending your you’re spreading a message to your employees that you appreciate them. Since we want to do pizza parties, let’s do a pizza party with the sober bar. You appreciate them, but you also appreciate and value their time and you care about their health and well-being. So and that’s a big part of like our corporate message is that is that part is that as much as I’m building a corporation, as much as the experience I’ve had was necessarily there’s goods and they’re good and bad parts, is that you can still connect with the people that you’re working with in a safe and healthy way, and then go home and do whatever you want to do at home. Who cares?

Sharon Cline: [00:49:58] It’s just such a nice feeling when you when you feel like you are a person and not just part of a company. When someone sees you.

Speaker3: [00:50:07] Yes.

Sharon Cline: [00:50:08] It’s completely different. Almost like, um, for me anyway, it it promotes a I don’t know if it’s the loyalty or more of an investment, more of an exchange, not just I’m an employee, a cog in the wheel. Um, as long as your profits are good. Whatever. Um, there’s a value of the human.

Bryttany Victoria: [00:50:26] Exactly. I mean, because we are humans, and that’s a big thing, too, is the the whole inclusion side of it from whether you’re in a corporate situation or a wedding or a party or, you know, your sweet 16, whatever party or entertainment, whatever it is your neighborhood gathering, you’re just offering. If when you work with us. This is my little sales pitch, I guess it’s not really a sales pitch.

Speaker3: [00:50:47] It’s just how I feel. The truth. It’s the truth. Yeah.

Bryttany Victoria: [00:50:49] You’re offering options for everyone, so that way everybody gets to feel the way it feels to have, like, a beer at happy hour. Like, why can’t everyone have that cool, fun drink?

Sharon Cline: [00:51:04] Without, without the price, without the negativity, without the price. So everyone feels.

Speaker3: [00:51:08] Valued.

Bryttany Victoria: [00:51:08] Exactly.

Speaker3: [00:51:09] Oh yeah, I love it.

Sharon Cline: [00:51:12] I’m so excited for you. I mean, it’s really fun to to see you, um, kind of take on a little bit of a community vibe with it because oftentimes you set up your business and, you know, you hope people come to you, but you go out and look for opportunities and, um, and who knows where it will lead. I mean, I’m so excited to come to the fest, to your music fest.

Speaker3: [00:51:35] It’s going to be so fun.

Bryttany Victoria: [00:51:36] I cannot wait to tell everybody who’s playing. And like, I have so many surprises in the works, like, oh, it’s going to be so fun.

Speaker3: [00:51:43] Well, how.

Sharon Cline: [00:51:44] Can people get in touch with you if they would like to learn more?

Bryttany Victoria: [00:51:47] Absolutely. So the bar pages, it’s at the little sober bar on all social media, whether that’s TikTok, Instagram, Facebook, we are not on Twitter or Snapchat.

Speaker3: [00:52:00] Sorry guys.

Sharon Cline: [00:52:03] You’re covering some good bases though I.

Speaker3: [00:52:05] Am, I am.

Bryttany Victoria: [00:52:06] Um, and or my personal pages, obviously. Brittany Victoria, I’m a quote unquote influencer. I feel like I’m too old to be an influencer, but apparently I was I was just one of the influential women of Woodstock. So I guess I am an influencer. But at Brittany, Victoria is my pages. So that’s where you can find me.

Sharon Cline: [00:52:27] Well, Brittany, I can’t thank you enough for coming today. You’ve been on my mind all week, and I was saying before the show that there must be a reason this timing is the way it is, because, um, I don’t know, you just kept popping in my head and I’m like, okay, okay, okay, I’ll ask her, you know, ask her to come on the show. So thank you so much for coming today and sharing your story, and really inspired us to look at my own self and reframe some of the ways that I function through the world. Um, without that anxiety lens, but more of just a a vibe lens and a peace lens and not put undue pressure like what’s going to happen if I don’t if I have dishes in the sink, does anything happen? The answer is no.

Speaker3: [00:53:05] No. I mean, maybe.

Sharon Cline: [00:53:07] My own anxiety.

Speaker3: [00:53:07] Maybe like after.

Bryttany Victoria: [00:53:08] A month you might want to.

Speaker3: [00:53:10] Reevaluate. We won’t go that far.

Sharon Cline: [00:53:11] But yeah, you’re right. Like there that reframing and just thinking of it as a, um, just where I am is fine is a lesson I think everyone can benefit from, but specifically myself. So thank you so much for sharing that for me today.

Bryttany Victoria: [00:53:24] Thank you for having me. I’m honored to be here.

Sharon Cline: [00:53:27] Oh, yay. Well, come back come back in six months and we’ll do a checkup and we’ll see how how things have progressed for you and what other fun things you’ve learned on Fearless Formula. Um, well everyone, thanks for listening to Fearless Formula and Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: The Little Sober Bar

The Workshop: Where Crafting Meets Purpose

March 14, 2024 by angishields

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Cherokee Business Radio
The Workshop: Where Crafting Meets Purpose
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The Workshop: Where Crafting Meets Purpose

Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

In this episode of Cherokee Business Radio, Stone Payton is joined by Kimberly Mauriello, owner of The Workshop, a multifaceted boutique and workshop space. The Workshop serves as a creative hub where the public can engage in crafting activities, learn new skills, and purchase unique handmade items crafted with care by local and global artisans. Many of the products sold support various non-profit missions, such as aiding survivors of trafficking and domestic violence.

The Workshop also directly supports A Firm Foot Forward, a non-profit helping young women in difficult circumstances by providing job skills and opportunities for entrepreneurship. Kimberly shares her journey from a corporate job to establishing The Workshop, driven by a desire to make a meaningful impact and support her community. The-Workshop-logo

The Workshop is a place for community, collaboration, and creativity for artisan makers. They are a social enterprise workshop designing and making unique, limited quantity, handcrafted goods.

Kimberly-Mauriello-headshotKimberly Mauriello started The Workshop and A Firm Foot Forward a year ago after deciding she wanted more than just putting time into a job for someone else.

With a BS degree in management from the University of MN, and over 30 years of business experience in various roles from sales, training, marketing, operations, and accounting, Kimberly felt it was time to make a difference with the skills and knowledge she had.

Kimberly is married and has been living in Towne Lake for over 12 years. They have four children; one is still a junior at Etowah HS.

Connect with Kimberly on Instagram and follow The Workshop on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Main Street warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors, Diesel David Inc. Please go check them out at diesel. David.com. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with the workshop. Ms. Kimberly Mauriello, how are you?

Kimberly Mauriello: [00:01:11] I’m good. Thank you for having me. Stone.

Stone Payton: [00:01:14] Oh, it’s a delight to have you in studio. We have a mutual friend, Myrna. How do you pronounce her last name? Myrna. Caesar.

Kimberly Mauriello: [00:01:21] Caesar, Caesar, I believe.

Stone Payton: [00:01:23] All right. I just call her Myrna.

Kimberly Mauriello: [00:01:24] I know, I could just call her Myrna.

Stone Payton: [00:01:26] Uh, so special thanks and shout out to to Myrna for putting us together. But I’ve really been looking forward to this conversation. I got a ton of questions. Uh, I’m sure we won’t get to them all, but maybe a great place to start would be if you could describe for me in our listeners mission. Purpose. What are you and your team really out there trying to do for folks?

Kimberly Mauriello: [00:01:47] The workshop is kind of a hodgepodge of of things. Um, if anybody walks into the workshop, which I mean, a lot of people say, okay, the workshop, what is it? Um, people come in and say, okay, am I doing crafts? Am I building things? Am I doing, uh, you know, secretarial work, you know, what is it? Um, we do all different kinds of things. We are a workshop. We are a functioning.

Stone Payton: [00:02:18] This is a physical place.

Kimberly Mauriello: [00:02:19] It is a physical place. You can walk in. And we have a window there in our back office. You can actually sit and watch us. So if you want to, we have, um, industrial sewing machines. We have embroidery machines. We have workspaces where we are actually working and crafting. Um, and so we are selling what we are crafting into the boutique that we have out front. We also invite the public into, um, public workshops that we offer. So we do workshops and classes in the evenings, on, on Saturdays where people can learn a new craft, they can learn a new skill, they can come in and have a girls night, they can have a date night. They can come in and have some fun and do make candles, learn leather working, do chunky blankets. They can come in and do whatever we have on the calendar. So we are a functioning workshop. Um, the other facet of it is we are a boutique, so you can come in and shop. Oh, wow. So not only are we making things, but I bring in, um, things from local artisans, but also global artisans. Everything that we have, somebody has carefully made with their hands and their heart. Um, so somebody has put their blood, sweat and tears into making something with their craft, with their heart and their art.

Kimberly Mauriello: [00:03:43] And I sell that in the workshop boutique so you can come in and find unique, wonderful handmade gifts and items to give to, um, your friends and your relatives and your loved ones with knowing that somebody made something very special and so you can give something very special. Um, what’s near and dear to my heart is not only are those things made special, so they’re all a little bit unique. You’re not going to find just two alike. Yeah, because they are made by hand. But almost everything in there is made with a purpose. So you will find just about everything in there is made by a nonprofit. Zero. Most everything in there is made supporting a nonprofit, supporting a purpose of supporting a mission, whether it be rescuing young young women and girls out of trafficking, um, whether it be supporting, um, women, uh, leaving domestic violence, whether it be supporting artisans, just trying to put food on the table and building their communities and keeping their families together, whether it be supporting, um, orphanages, you know, whatever it is, the cause a lot of most of the products I have are all supporting those missions, those purposes. So not only are you buying wonderful, beautiful products, you are also supporting not only the artisans, their communities, their families, but also the greater missions that they’re supporting.

Stone Payton: [00:05:29] Wow, I love that I have a very artsy person in my life, my my wife Holly. Many of our listeners know Holly because she teaches a watercolor class over at the Reeves house. She was in murder on the Orient Express. She was more recently in Steel Magnolias. And I. While I have zero skill, I have a tremendous appreciation for art. And I have a sister in law in town who quilts and she won’t. She quilts them and then she she makes these beautiful quilts, and then she’ll give them to organizations like Circle of Friends or Enduring Hearts or somebody like, and then they auction them off and make money. So you’re very much in my world. So we’re going to come see you. Uh, and this place is, uh, easy to get to, right and close by.

Kimberly Mauriello: [00:06:09] Yes, we are on highway 92 just before, if you’re coming westbound out of the city of Woodstock on 92, right before you get to 575. If you know where the Woodstock post office is, you will drive right by our building. You’re right behind the Starbucks. Um, right there by the goodwill, um, that I give those two landmarks. Um, and everybody knows where we are. Sure. Um, but, yeah, we, um, we’re kind of. Everybody calls us the hidden little gem when they find us. Um, they said how, you know, how did I not know you were here? And I’m like, well, we’re here. Yeah. And I raised my hand and I said, we’re here. Um, I’ve had no one come into the store and said, we hate your store. Um, everybody that I, you know. Has come in, said, I love your shop and it feels so warm, so cozy, so welcoming. I said, well, because unfortunately or fortunately, this is my home away from home. I spend a lot of time here and I’m going to be comfortable here if I’m going to stay here all day. I want this to be my home. And this is right. Right. Yeah. And I want people to come here and feel comfortable. And the other reason behind that is we also support a nonprofit.

Stone Payton: [00:07:24] I directly you guys directly us.

Kimberly Mauriello: [00:07:27] Wow. Um, we support a firm foot forward, and I tell people everything in the workshop is the window dressing. Mhm. The real meat and potatoes behind the workshop is a firm foot forward. Is the nonprofit everything. Not only are you supporting the artisans that made the beautiful products and their missions, but everything in that place supports the nonprofit that we support. And that is the hope is to build relationships with organizations that are serving young women. Coming out of difficult circumstances. So young women that have come out of trafficking, coming out of domestic violence, coming out of addiction, coming out of homelessness, whatever their circumstances have been, they are transitioning out of those programs. They are survivors, they are recovering. They are winners, but they are not quite ready to just, you know, full steam ahead. Yeah, they are tiptoeing forward in many cases. Um, but they get lost in that middle ground and we’re hopefully the place where they can come in a safe, secure, comfortable environment where if they don’t have the job skills, they’ve never had a job. Um, we can give them those life lessons, those job skills, that opportunity to get that first income, to get that first job under their belt, to understand what it is to come to work every day, to understand what it is, to have a job, to have somebody stand up for them and says, yes, this person is reliable, this person is worthy.

Kimberly Mauriello: [00:09:19] This person is, you know, give them a shot, give them a chance and give them the confidence and the moral boost to say, yes, you can do this. You can take a firm step forward and and go ahead with your life. Leave that old one behind. You can move forward. And so hopefully that’s the place that we become. And so that was part of building that comfortable, warm place is that is the place that they can come and be safe and work until they’re comfortable moving forward. Um, I’m hoping it becomes a place where they can become entrepreneurs and they can make their own products and they can sell their own products. That’s, you know, that’s the dream of a firm foot forward is they can be they, you know, they can make their own candle line. They can make their own jewelry line. They can make their own leather, you know, they whatever they want to be creative and make they can make and sell and support. Us and themselves. And again, they have then the whole, you know, enterprise to, um, to support them. You know, moving forward. So that is the whole dream of the workshop and a firm foot forward. Like I said, it’s kind of a hodgepodge of all different things, but that’s why they all work cohesively together. Um, yeah. That is.

Stone Payton: [00:10:42] How did it all start for you? What got you going down this path?

Kimberly Mauriello: [00:10:46] Um, I guess maybe you can say it was a little bit of a midlife crisis or realization that, um, after. I will admit, I’m over 50. Um, my my kids are all growing. I’ve got one left at Etowah High School. Um, everyone else, um, is is growing, is is finding their niches and their paths forward. And it was finally time to say, okay, I’m no longer so and so’s mom and and just tired of being. I guess if I was going to put that many hours and blood, sweat and tears into something and work so many how to hard hours. Um, I’m not one to put just a little bit of effort into anything I.

Stone Payton: [00:11:35] Can tell I’ve known. I’ve known you for 15 minutes, and I can already say that about you. Um.

Kimberly Mauriello: [00:11:40] I’m. I’m both feet in, and I’m, you know, head over, you know, um, or water over my head into everything. And, um, it’s like, if I’m going to do that, I want to make a difference, and I’m going to do something that matters. And so it’s like, okay. And years and years ago, I had the opportunity to kind of do a little bit of something and. Yeah, the Lord just says no, now is not the time. Not yet. And he yanked that away from me, and but he put me in a place where I learned just about every skill set that I needed to do what I’m doing now. He put me in a lot of different roles and a lot of different opportunities and. Fast forward, you know, ten, 12 years and paths crossed again with a few people. And it’s like, you know, I think now is the time. And I said, okay, I’m leaving my corporate job. And I said, I’m taking a chance. And the Lord put on my heart. It’s like, okay, I think this is the time and you’re going to do this. And I’m like.

Stone Payton: [00:12:51] Wow, what was that like when like you came home and you said, okay, honey, things are going to be a little different around, like, what was that?

Kimberly Mauriello: [00:12:58] My husband is still reeling after that. He still thinks I’m kind of nuts after that. I mean, he’s bless him. He’s still he’s incredibly supportive, um, through this, because I can’t say it’s not been without its bumps and bruises and its hardships, and, um, but it’s it’s been scary. Um, it’s been very scary, but, um. But it has been so. So rewarding emotionally and spiritually.

Stone Payton: [00:13:30] And just what’s the most fun about it for you now that you’ve been at it a little while? You think?

Kimberly Mauriello: [00:13:35] I had the people that I meet. It’s amazing and I can’t explain it other than. Divine intervention. I just I can’t explain it any other way other than. And Myrna is one of those people. I mean, the people that just walk into my place, into the workshop and just start talking and tell me their stories and share with me their experiences and, and open. I mean, there’s not necessarily, um, there are people that, you know, share with me that, you know, I’m a recovering alcoholic or I was in a shelter once, you know, thank you for what you’re doing. And in that.

Stone Payton: [00:14:12] Environment, they open up pretty quickly, it sounds like.

Kimberly Mauriello: [00:14:15] Exactly. And so it’s like I’m like, okay, I’m in the right place. I’m doing the right thing. Even though some there’s some days it’s like, oh my gosh, what did I do? I’m like, I’ve got to be crazy. I’m like, okay, pull out the wand or pull out the employment ads and want ads because I’m applying for jobs again, I’m, you know, I can’t do this. Another I can’t do this another minute. And then somebody walks in and shares a story with me and it’s like, no, okay, no, I’m doing the right thing. I’m here, I’m doing it. And I’m just I’m so lucky. And that is the best part of my job. That is the best part of doing what I did, man.

Stone Payton: [00:14:55] So how does the whole sales and marketing thing work for a physical retail kind of environment? I’ve never I’ve been in business for myself for 30 plus years, but I’ve never had a retail operation. What’s the sales and marketing thing like for something like, I mean, do you have to go out and shake the trees a little bit? Or if you build it, they’ll come or a little bit of both.

Kimberly Mauriello: [00:15:16] If you can figure it out, tell me. Oh, okay. I mean, I will say. And I have a degree in marketing. That was that was my degree way, way eons ago. Go, gophers! Um. I’m sorry, I’m not sec. I’m big ten. So which is now what, like the big 22 or something like that?

Stone Payton: [00:15:38] Yeah. They got they’re merging and just like corporations now, right?

Kimberly Mauriello: [00:15:41] Um, but, uh, it is so hard as a small business. And that’s what I love about Main Street Warriors. I mean, you go after and you help the little guy, we sure try. Um, because it is so true. I mean, and you hear everything about, you know, Google has changed its algorithms and, you know, Facebook has changed its algorithms. And so you, you know, trying to do Instagram and Facebook and this, but that and yeah, but you can’t say no, I’m not going to do it. Because on the off chance that it may work well, you need to still do it. So you’re pulling out your hair trying to do social media and keep up with it. And then it’s like, well, do you do Google Ads? Do you, do you know this and that? And um, then it’s like, okay, well, does print still work? And it’s like, now you talk to my miRNA and it’s like, yes, of course it still does work. You need to do that. Right? Right. Um, so I do do a little bit of print. Um, and yeah, you try to do as much publicity as you can. Um, it’s, it’s.

Stone Payton: [00:16:49] Noisy out there though, right?

Kimberly Mauriello: [00:16:50] It is not, it’s, it’s still really who you know, and it’s still, um, I tell people share, share, tell everybody, you know, because it still comes down to the old fashioned spreading the word. Um, just tell. Tell your friend, tell your neighbor. Tell. You know, tell everybody you know, if you know, if you liked your experience, if you liked what you bought, you know, share it. Tell somebody. Um, because that still is, especially for small, um, small stores, small, um, especially brick and mortars. Um, that is how we grow is by people telling people about us.

Stone Payton: [00:17:29] Right? Right. So when you made this leap, did did you have the benefit of one or more mentors to help you kind of navigate this whole new landscape of running a business, or did you have to pretty much teach it to yourself?

Kimberly Mauriello: [00:17:43] I pretty much taught it to myself. Um, I have a wonderful friend, Sheila, um, who is my mentor in what I say is the the crazy world of pulling kind of the nonprofit and working with a lot of the, um, the people that I know in the nonprofit world that started me on this. Um. And she still is my kind of my right hand. Um, she helped me, you know, set the shop. She helped me organize. She, you know, she. I still call her my my chief juicer. So a lot of times, if you see, all of a sudden somebody will come in and say, well, the store didn’t look like this last month. I said, no, because Sheila was in. So Sheila comes in and she’ll totally change everything.

Stone Payton: [00:18:37] And we should all have a Sheila in our lives, right?

Kimberly Mauriello: [00:18:40] Exactly. So, um, so she still is very much a big part of, uh, of the shop and, um. But other than running the store and running the business and getting things off the ground, I pretty much did it on my own. Um, like I said, thankfully I had enough years business experience working with people and working in roles. That I had enough, I felt. To. It’s kind of figure things out that I wasn’t totally going in blind.

Stone Payton: [00:19:18] Yeah. So a lot of our listeners, as you might imagine, are either entrepreneurs running a small to medium sized business. Sometimes they are. They have to practice their craft, right, like they’re a business lawyer or they’re a CPA, but they may or may not have much actual business experience. I wonder if maybe as an entrepreneur, this kind of made it over that first hump anyway. And still, you know, out there fighting the good, good fight, uh, any kind of disciplines you’ve picked up or if you do’s or don’ts or words of encouragement or counsel, you might offer that, uh, that, that entrepreneur or even maybe the aspiring entrepreneur that.

Kimberly Mauriello: [00:19:57] Um. I guess the biggest thing is stay organized as much as you can. And and that’s hard. And, um, I’ll say my experience right now is, um, working through getting ready for taxes. Oh, yeah. Yeah, yeah. As much as I thought I was organized and, you know, all together, I’m realizing, well, I wasn’t as organized as I thought for last year. So I’m scrambling, pulling everything together and and buttoning everything up. Um, so even though you think you’re everything’s together, you’re probably not as together as you think you are. Um, so that is probably one of the biggest things is you may not think it’s as important as the accounting, um, and, you know, making sure that you have everything documented. Um, you may not think that at the time that that’s important, that that’s critical. Right? It will be it will come back and bite you. Um, it will um, unfortunately, that’s just the life of the world that we live in. Um, somebody’s going to come back and ask you for that information, and it’s better to have it at your fingertips, or at least know where it is. Then try to scramble at the last minute and try to, you know, find it.

Stone Payton: [00:21:17] Um, Amen. And timely advice, uh, going into tax season here. Yes.

Speaker4: [00:21:21] Yeah.

Kimberly Mauriello: [00:21:21] Yeah. Um, thankfully as an I, my last role was a director of accounting. So at least I had some of that discipline in me already. So I was pretty meticulous about that. Um, just as one of me and not having a multiple clones, trying to do marketing and sales and purchasing and selling and marketing or and accounting and doing everything and trying to flip all the hats at one time. You know, it is hard, um, to somebody that wants to try and do it. You can do it. Um, it is it is doable. Um, be ready for a lot of long nights. Um, be ready for working, you know, 24 seven, if you know, not quite 24, seven. But, um, it’s.

Stone Payton: [00:22:17] Hard, though, to turn it off, even if you are in some, like, family time at the beach. On the boat. For me, anyway, I’m still sometimes thinking about that one client.

Speaker4: [00:22:27] Right. You are.

Kimberly Mauriello: [00:22:28] You’re always. And all of a sudden something will pop up. And that’s. I mean, I pretty much always have a paper and a pen around, right? Um, just because something is always popping into my head and I’ve learned, just at least write it down because I’m sorry. At my 53, almost 54 year old brain, it doesn’t remember much anymore, at least very long. So I do have to write it down. And at least that way you can say, okay, I wrote it down, now I can remember, and now I can go back on to whatever I was doing. I can go back on to that watching that movie or back into, you know, that conversation or back to enjoying the beach or whatever I was doing. But I haven’t lost that thought and I haven’t, you know, um, given up that because you’re right, if you are in business for yourself, you’re always your brain is always going. And it has to you can’t turn it off. Really. Um, but it is also true that though there are times when you really do need to try your best to turn it off. Um, so.

Speaker4: [00:23:36] What, uh, give.

Kimberly Mauriello: [00:23:37] Yourself a chance to refresh.

Stone Payton: [00:23:40] Yeah, you need that space, right? So I am interested to know, uh, most of of our listeners know that I like to hunt, fish and travel. Uh, how about you? I don’t know when you find the time, but it sounds like you do commit to finding the time. Uh, hobbies, interests that you pursue outside the scope of your work that allows you to create that little bit of space and refresh opportunity. What do you kind of nerd out about anything?

Kimberly Mauriello: [00:24:02] Um, one of my favorite things to do, uh, we have we rescue collies. Um. Oh, my. We have three right now. Um, and they are, um, full, full collies. Um, so we have three big, huge, you know, 70 plus pound dogs in our house, but we love them. Um, they are truly our, our fur babies. And, um, but we love taking them out in the woods and walking with them. And that is, that is one of my biggest escapes, um, is to take them out and walk with them. Um, I would love to travel. Um. That was one of my husband’s and I favorite things to do was travel and just hop in the car and take road trips. Um, that’s been harder and harder now. Maybe as empty nesters, that’ll become easier again now that the kids are kind of flown the coop and gone. Um, but now with a business to run again, that’s harder, but, um.

Stone Payton: [00:25:05] Well, and you may find as you continue to, to grow, that you can delegate more and more of that.

Kimberly Mauriello: [00:25:09] Well, that’s the hope too, is that as we’re, as I’m able to bring in young women, um, to the business, that they are able to take on some of those roles.

Speaker4: [00:25:21] There you go. Yeah.

Kimberly Mauriello: [00:25:22] I would love to find somebody that has an aptitude for social media, for running a website or doing, you know, photography. And I was blessed last year to have somebody that did want to go into photography and did a photo shoot for me. Um, so those are the things that hopefully will be able to come about through this. Um, so those are the types of roles that hopefully be able to be taken on by the young women that were able to serve as those things will be able to, and that they can explore to say, okay, I like this. Um, and then have the chance to explore that and say, yeah, I really do like this, you know, what can I do with this? And then say, well, hey, you can do anything with learning, you know, social media and writing and doing, you know, ad writing. And, you know, you can do it as, as a career, as a job, as, you know.

Speaker4: [00:26:19] Oh, I like that. So yeah.

Kimberly Mauriello: [00:26:21] You know.

Stone Payton: [00:26:22] Everybody will win from that. All right.

Kimberly Mauriello: [00:26:23] I’m hoping so. Yeah.

Stone Payton: [00:26:24] We’ll continue to follow this story okay. So the workshop I can go in right now this afternoon. Enjoy it as a patron. Yes. Uh, so so there’s that. But talk to me a little bit more about, uh, how someone like a Holly or an aunt Sandy. Sandy’s my sister in law. That does the quilting. Holly’s the one that’s, you know, neck deep in the arts and will be more so when we when we get her retired. Yep. Uh, how might somebody like Holly tap into to what you’re what you’re doing?

Kimberly Mauriello: [00:26:52] Um, there’s a there’s several different ways. Um, if if Holly if she wants, she retires. And if she has any inclination in teaching, I would love to have her or anybody else that wants to teach a class.

Speaker4: [00:27:08] Uh, if, um.

Kimberly Mauriello: [00:27:11] I don’t want to be the one teaching classes, you know, all the time. Yeah. For instance, we have wine, wine, glass, painting. Um, if somebody has an aptitude to teach, um, painting, I would love to have them teach the classes. If somebody wants to teach sewing, if somebody wants to teach, you know, whatever gift that they have, if they want to teach those classes, they are, I would love to have them come in and teach. So that is an opportunity for people to come in and get involved. Um, you can shop online. We have the website, the workshop dot site s I t e you can shop us online so you can be a patron online. You don’t have to live here in Woodstock. Um, and.

Stone Payton: [00:27:53] Know that you’re not just supporting a local entrepreneur, which for me is enough. I mean, our whole mission around here is to support and celebrate local businesses. But you’re not just supporting a local entrepreneur, you’re actually helping folks in these organizations that you were describing. What was the the firm foot forward? Did I get that foot forward?

Speaker4: [00:28:11] Yes.

Stone Payton: [00:28:12] Yeah. I mean, you’re actually you’re helping them. You’re helping these these young ladies who are coming from some really tough circumstances and starting to to get their get their footing. And they don’t they all they, they just need a little a little a little little help. Right. A little.

Speaker4: [00:28:27] Help. Little help. Yep.

Stone Payton: [00:28:28] Wow, man, what marvelous work you’re doing.

Speaker4: [00:28:31] Thank you.

Stone Payton: [00:28:32] I am so glad you came in to visit.

Speaker4: [00:28:34] Me, too.

Stone Payton: [00:28:35] And I hope you’ll keep it up. I have every confidence that you will. And the other thing I’d love to do, if you’re up for it, I think it might be fun to do, like a a special episode with you. Maybe some of the folks who are creating this art, maybe some of the the folks who are benefiting from the program and just dive into how you’re working together and how everybody really is, uh, benefiting from this collaborative effort. I think that would be a fun set of stories to to share.

Speaker4: [00:29:01] Yeah, I would love to. Yes.

Stone Payton: [00:29:03] All right, so before we wrap, let’s make sure that we have appropriate points of contact. Make it easy for folks to talk to you, get to the workshop, tap into these organizations. So whatever you’re comfortable with let’s leave them with some coordinates. Okay.

Kimberly Mauriello: [00:29:16] Um, again, the workshop physically, um, is located on highway 92 9539, uh, highway 92, in Woodstock, just before 575, right behind, um, the Starbucks, right across from the goodwill. Um, our website is the workshop. Dot site site. You can email me at info at the workshop dot site.

Stone Payton: [00:29:45] Fantastic. Well, Kimberly, it has been an absolute delight having you in the studio this morning. I’m quite sincere about us getting back together and doing some version of this again before too long, but keep up the good work. What you’re doing is having such an impact, probably beyond even you what you recognize. But it’s important work and we we sure appreciate you.

Kimberly Mauriello: [00:30:09] Thank you. Stone, I’m glad I came in.

Stone Payton: [00:30:11] My pleasure. All right, until next time. This is Stone Payton for our guest today, Kimberly Mauriello with the workshop and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Tagged With: The Workshop

Unleashing Creativity: The Urban Essence of Street Studio Creative

March 13, 2024 by angishields

Sandy Springs Business Radio
Sandy Springs Business Radio
Unleashing Creativity: The Urban Essence of Street Studio Creative
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On this episode of Sandy Springs Business Radio, Lee Kantor and Rachel Simon talk with Lisa Weltsch, CEO of Street Studio Creative, about the significance of branding for businesses. Lisa shares how her dance background influences her work and the importance of understanding a business’s vision and ideal clients. They discuss the challenges solopreneurs face in defining their brand and the need for congruence in branding. The conversation also covers personal versus company branding, the value of a brand audit, and team involvement in brand definition.

Lisa-WeltschLisa Weltsch has devoted 30 + years to her career as a graphic designer, creative marketer, and businesswoman.

Fueled by a natural entrepreneurial spirit, she uses her eye for design and talent for marketing with a sharp, creative edge.

Born and raised in Los Angeles in the 70s, Lisa is a proud “Valley Girl” from Encino. During the 80’s will living in San Francisco, she pursued her passion for design and also taught dance professionally and appeared in MTV music videos.

In 2009, she established her first brand, “Street Studio Dance and Fitness” in Roswell, where she gained valuable experience in building a brand from scratch. Today, she uses her marketing skills to help other businesses build their own brands from the ground up.

Going into its 12th year, Street Studio Creative exists to serve local and regional lifestyle businesses, restaurants, lifestyle brand. Lisa’s vibrant energy and passion for building relationships and community is ever-present.

As her company name suggests, Lisa’s long-standing belief remains unchanged to this day: that all our cultural influences, styles, vibes and trends that drive business first come from the ‘streets’.

Connect with Lisa on LinkedIn and follow Street Studio Creative on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:12] Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.

Lee Kantor: [00:00:28] Lee Kantor here with Rachel Simon, another episode of Sandy Springs Business Radio. But before we get started, it’s important to recognize our sponsor, Connect the Dots Digital. When you’re ready to leverage LinkedIn to meet your business goals, go to Connect the Dots dot Digital. Rachel, what a show we have today. I’m excited.

Rachel Simon: [00:00:49] Me too. Hi Lee, I’m really excited about our guest. We’re gonna have a great conversation talking all about branding, which is something that I think is all around us all the time. And, uh, there’s always great real world examples. So I’m really pleased that we have as our guest today, Lisa Weltsch, who’s the CEO and founder of Street Studio Creative. Lisa, hi.

Lisa Weltsch: [00:01:13] Hi, Rachel and Lee, thank you so much for allowing me to be on your podcast today. And thanks for the introduction and sort of the lead in about branding. So we have a lot to cover here today too.

Rachel Simon: [00:01:26] So why don’t you tell us a little bit about you and what you do?

Lisa Weltsch: [00:01:29] Well, starting I can go way back, but I won’t necessarily go, well, we’ll get there. Let’s say, um, we I am the, the I run a branding and marketing agency in downtown Roswell. And what we do for clients and for our clients and for businesses help build the foundation of what they need to, to, for their their ideal clients to know who they are in the digital marketplace. So building brands, building branding tools like logos, brand messaging, all of the brand strategy behind that as well as websites. So websites are kind of our that’s usually the big ticket item that, um, is really critical in communicating all your marketing and sales tools need to kind of point to that hub. So we are a boutique agency. We are women led. Um, I have a team and we have a host of designers and web web designers and designers and writers and content writers, videographers and so forth that we use. And we’ve been in Roswell as an agency, as a creative agency for going on 13 years. So I have and I’ve lived in Roswell for 30 years. So that’s really my community. Um, I do have a back story behind that, if you want me to segue, or we can just kind of keep going to.

Rachel Simon: [00:02:51] Ask you about that later.

Lisa Weltsch: [00:02:52] Yeah, it’s all good.

Rachel Simon: [00:02:53] Um, well, you know, Roswell, our lovely neighbor to the north. Yes. Sandy Springs. Yes. Um, yeah. So it’s so interesting when we think about brand and the value of what branding brings to an organization, you know, in so many companies want to jump into a digital strategy. Why do we need to have that brand first? What does that bring to.

Lisa Weltsch: [00:03:14] Well, that is kind of the dilemma or issue that we see with businesses all the time. It’s very easy to like look around and go, okay, we need to get on social media. We need to be on TikTok. We need to be in all these crazy places. And I say crazy because that is, you shouldn’t start there. I have to always catch myself because I am a designer by trade. I tend to lead with design, and I have stopped myself because it’s really important to take a look at what the strategy is behind the brand. Building that foundation first, and there’s elements there in building the brand that’s really critical before. So actually it creates the roadmap. So you know which where to take your your next steps. So you by knowing certain things about your company and your vision and who your ideal clients are and what problems you solve, and really identifying that and then laying the brand foundation on top of that, the marketing and sales tools become that much stronger.

Rachel Simon: [00:04:20] So I think I saw something on your website and it was like something is the. Something is the GPS. Oh, yeah.

Lisa Weltsch: [00:04:28] Thank you. I wish I’d have to pull my website to get it. And that was quoting myself. Yeah. Um, if I can do it while we’re chatting. Because I have my iPad here. Um, if brand, if marketing is the roadmap, and, um, sales are is the the the the guide that branding is the GPS, that, that is the engine that drives the whole bus. So so if you look at that, let’s just say a triangle or depending on what side of the triangle, you’ve got branding really in the center. And then you have your, you have all your bigger sales tools off on those points that foundation creates. Especially I have to make a point of this. When a business owner has a very clear vision about who they are and what they want in that experience they want to create. That’s one reason why we love working with restaurants. Typically, restaurants understand that, you know, they know where they’re located. They know what their menu. They know they typically have a vision. So it makes it very easy for us to build the brand. The logo then comes out of that vision. It’s like designing or creating from the the brand from the inside out, because essentially it’s a personality. You know how you dress and what you look like and how you want people to perceive you is just the same as a brand. Um, and kind of make a sort of a side asterisk here. We have worked with restaurants, for example, that don’t know who they are, and they’re looking to us to create that vision for them, and it tends to get squirrely. We can’t we have to know the foundations and have that, and that has to be driven from their vision. Then we then can reflect back what they need in their logo design and their messaging and their colors and their their style and and so forth.

Rachel Simon: [00:06:09] It’s so interesting. I just had this conversation on a LinkedIn live that I did when I was in New Orleans. If anyone caught it, it was literally the most ridiculous LinkedIn live of all time. Okay, it’s so silly. Um, silly. And, um, we were talking about this and how, you know, when I started my company, Connect the Dots Digital, I was like, I kind of did what you said. I was like, oh, I need to have this. I need to do this, of course. And I went to Canva and I built a logo myself, which actually, you know, six years later, still functions okay. But I didn’t know what I was doing. Um. It’s very. It’s very challenging, I think, especially for the solopreneur to figure this stuff out and to figure out like, well, should I invest in this? Can I do it myself? Sometimes you can, sometimes you can’t. I’ll tell you where I learned that I couldn’t was my website. I tried to build my first website. It was an absolute hot mess. And then I was like.

Lisa Weltsch: [00:07:06] Okay, then you need a.

Rachel Simon: [00:07:08] Big girl website for my company.

Lisa Weltsch: [00:07:10] Now, right? And then what happens is if, okay, you just unpacked a lot of things in that one little statement, because that’s an experience that a lot of businesses or solopreneurs or businesses have. Where is the starting off point now? You might have created a logo that was functional. Like you just said, we often get businesses that come to us at that point where they’re ready for growth and they’re ready to go to the next level, maybe open more locations or whatever. They have cash flow coming in. And so we might do a logo refresh at that point. But the website is a is a key thing. But if you go to, let’s say a web designer and I’m not I’m not let’s say you start there. I’m not. Criticizing web designers. They still need to understand your core values and understand who you are, and if you are able to hand them a brand deck for example, your colors, your fonts, your styles, your brand voice, who your market is, how you want to look it will make it that much easier for the designer when you come for the for the web designer. But when you come to an agency, that’s when you put your big girl pants on and you recognize that I. I have a vision about this company. I have to bring in a team. And that is there’s a like, for instance, we have a couple of options. We have a custom option, but we also have a I hate using the word DIY, but we do have an entry level option in which it allows them to be self-starter and then maybe hand-holder and then fully engaged with our team.

Rachel Simon: [00:08:33] Yeah, it makes a lot of sense.

Lee Kantor: [00:08:34] Okay, now, well, let’s dig in about the brand. What kind of the definition of the brand is? Because brand I think means different things to different people. And, and and like you said earlier, some people think it’s the logo is my brand. But really the why of your being is closer to the brand, right? And brand is one of those things where you’re doing it whether you think you’re doing it or not. So you might as well be proactive about it because people are going to have an opinion about your company just however they interact with you, whatever they see you, whether it’s a website, whether it’s a business card, whether it’s a hat, and they’re going to come to some conclusion. And that, in essence, is your brand. So if you haven’t done anything proactively to really help define it and to clarify it, you’re kind of doing yourself a disservice, right? Isn’t isn’t that where you have to begin when you’re talking to people about a brand?

Lisa Weltsch: [00:09:27] I would say yes, all of that. You’re absolutely right, brand. Your brand is. I’ll go back to what I said a moment ago is definitely the personality of the the the experience, the vision of the business. So having an expression that’s really targeted to who your ideal client is, you cannot be all things to all people. And that’s something that, you know, when I had my dance studio, I would I used to call it spamming. I would just put and I was this is the 2020, what year are we 2010 I know, 2010. I’m just saying that it was a lot of like throwing everything out there and whatever stuck, stuck. And we have learned the value and the importance of really niching down. There’s riches in the niches. I heard someone say, and I love that. So it really does require investing in understanding what it is that drives the what solutions you provide in your business, and then how to address that and target your ideal client. So I don’t know if I answered your question.

Lee Kantor: [00:10:29] It also has to be it has to be congruent. Like, you can’t say I’m the fanciest place in town and then have like paper napkins at the restaurant, right? Like you can’t be Nordstrom. Say your Nordstrom and then be Walmart. Yes. Right. Like you can’t behave like Walmart and and say your Nordstrom. It’s just incongruent. So everything has to kind of work together. And I think the brand is is at the heart of it. Like you said it’s the engine. If you don’t get that right or you’re misspeaking in what you think you are and your customer thinks you’re something else, yes, it’s going to hurt you.

Lisa Weltsch: [00:11:04] It’s going to confuse your customer.

Rachel Simon: [00:11:06] Confused, right? And this is something that I work a lot with, with my training clients when it comes to LinkedIn is, you know, you have a sales team and they are all describing. They could all be describing the company in their own words as opposed to, you know, as simply as having a consistent boilerplate description. Right, clear.

Lee Kantor: [00:11:28] Messaging, right, to get that.

Lisa Weltsch: [00:11:30] Right. And it’s almost like a bit of clay because it does require molding and kind of refining. We were actually working on our own strategy right now and and defining it even closer or, or more more well defined as we have niched down in our services. I know who my ideal clients are, but we’re not. We’re serving we are serving a broad range of clients. But when I’m in front of restaurants or retail or right now, it’s commercial real estate because that’s been a rainmaker for us. Obviously, commercial real estate has all the consumer forward businesses. I in creating that experience and leveling up our brand so we can talk to those big guys. Some of these guys are these are we’re not talking to the little guys anymore. I we need to have a very clear understanding about what we can, what solutions we provide. And, um, I hope that we answered your.

Lee Kantor: [00:12:26] Yeah, well, I just want the listener to understand that this is not, you know, let’s pick two colors and that’s our brand. Or let’s pick a.

Lisa Weltsch: [00:12:35] Or even pick a logo. Right. And I’m actually I’m looking at because I’m looking at my iPad right now. Marty Newman Neminger is sort of the king of um or The Godfather, I guess, of of brand building if you want to look him up. Marty Newman. Newman I can’t pronounce his name, but he talks about how a logo is not a brand. Your logo is not a brand. It is the brand experience that’s represented by that logo. You think of Nike and you see the swoosh you have that you already, or target or any of the bigger brands that you have an experience with. They are they are consistent in their messaging. They know who their market is. They have, um, really identified the brand that experience. And when you see the logo, you can it’s very clear. So right.

Lee Kantor: [00:13:20] And it’s one of those things also especially um, Rachel, you were bringing up like the solopreneur just because Nike has can put a swoosh up there or even chick fil A can put a cow up there and you know exactly what that means and feels and all that. The small entrepreneur can’t necessarily copy the same strategies that these larger brands that have millions of dollars to invest in their brand, to put it everywhere and in fact, like chick fil A doesn’t put the cows in in brand new markets. They only do that in mature markets where everybody has already heard of them. So they have to do more education early on. And that’s. Do you help your clients with that, Lisa? Is that something that you can really help them kind of manage their expectations? Because you can be too clever sometimes for your own good when you’re doing this kind of work because you think, oh, this is so creative. And then if nobody gets it, that’s.

Lisa Weltsch: [00:14:14] Actually a very good point. In fact, I tend to be cheeky in my designs and in my, my, my taglines, for example. And my team is the one that really I really we, we, we operate as a team, but they’ll I’ll find them catching me saying that’s just, you know, this is not doesn’t it’s not congruent. It doesn’t fit the who the ideal client is. So we need to take the cheekiness out, maybe be a little bit more sleek or elevated. And our goal here is always to identify who the client’s ideal customer is, where they are. So we can make sure we’re on the right or they are on the right platforms. We’re not managing social media, by the way. I hope I kind of made that clear, but we do provide the, the, the graphics or the the brand messaging and the tools for them to execute that. Um, but having the understanding of who the what the ideal experience is is always at the forefront. And yes, we that is one of our strengths is because that’s something that a that a business owner will miss. They’ll think that, okay, this is cute, or this color is great and and things just don’t align right.

Lee Kantor: [00:15:22] And they all understand it. They get they get the joke right. They understand the message because they’re in it 24 seven. But the the prospective customer isn’t in the business 24 seven so they don’t they need more explaining sometimes. And it has to be kind of simpler, clearer.

Lisa Weltsch: [00:15:38] Simple and clear. That’s really that’s really a good way of putting it. Yeah.

Rachel Simon: [00:15:42] I think it’s interesting also on this, speaking as a solopreneur, um, you know, when I. Initially. Sort of built my company brand. I was very much in the background. But people are buying me. Ultimately, I’m. I am my business. And so when I did, which feels like my millionth rebrand. Um, I put myself front and center, like, on my website because I can’t be hiding. Right? So it’s like for solopreneurs, we have to balance our personal brand with our company brand and make sure that we’re hitting all the marks. In the same way, we still have to know who our ideal customer is, what’s the message that’s going to resonate with them, and who are we? The right personality for that?

Lisa Weltsch: [00:16:30] For them, right? In fact, that’s a good point. We may not be the right branding agency for every industry. We understand a lot of industries. And so even though I mentioned, um, restaurants, hospitality, that’s kind of a broad, um, a broad experience. We are working with lawyers, insurance. These are more service providers, professionals. What we still apply the same, um, the same techniques in order to understand who they are. But I will tell you, and I’m thinking of something ahead. So, uh, we apply that, apply the same techniques to understand who they are, who their ideal client is, and how to best communicate. I want to say when we do work with we’re now working with several, um, insurance and some, you know, this is more, I guess on the B2B side, we are applying some of the the things that we’ve learned, um, let’s say for our websites, for example, we’ve discovered that by and you guys probably already know this adding video and adding adding something more dynamic. It’s more engaging. So you’ve got these sort of businesses that might want to obviously remain very professional and very polished, but we we have ways of elevating that and bringing it, making a little bit more engaging. You know, and when you have video on a website, somebody stays, they stay there longer. And the goal, of course, is to, um, have lead capture and have, you know, the tools on there. So you can then that’s, that’s the marketing side. But we, we know what it takes to build those tools.

Rachel Simon: [00:17:57] Yeah. We got to infuse that humanity. Yeah. Right. Some of those right industries.

Lisa Weltsch: [00:18:01] Right. Exactly.

Rachel Simon: [00:18:03] Um, so Lisa, you have got a fun background in dance.

Lisa Weltsch: [00:18:08] Yes.

Rachel Simon: [00:18:09] So tell us a little bit about that. And how do you feel like that has like infused what you do in your. In your agency.

Lisa Weltsch: [00:18:18] Are you taking me back into my kind of my my own, you know. Actually, I don’t haven’t built a personal brand for myself. Um, I really focus on street studios as sort of the forefront, but I think if I’m going to talk about me as a and bring in my personality, I am a former dancer. I am, um, that meaning I did dance professionally in the 80s. I just gave away kind of my age and, um, and I’m from originally from California. So my MTV days and the days I was in dancing, um, and teaching, I was also in art school. I was in design school. So that was in San Francisco. Um, I felt like that was the lifestyle that, you know, reflected. I’m from Los Angeles originally, so I and I had a designer mother and I was sort of the the flavor and color of Los Angeles was sort of infused in me. So how does it help me today? It, it um, as I mentioned, I did open my own brand, which was Street studio Dance and Fitness. I segwayed into that in the 2010, I think. I come lost in the years here. Um, and what that did was gave me the sort of confidence because I opened it. Not as a dancer. I opened it as a business person, an entrepreneur, and the confidence to stand in front of people because that’s what you do as a dancer.

Lisa Weltsch: [00:19:34] You’re still it’s still a sense of performing and communicating and and connecting with people. So I think that one of my strengths, probably my biggest strength, is the fact that I’m I love people, love business. I’ve been in businesses shoes. I understand the, the the risks involved and what it takes to what drives business owners to have that, you know, fire about their their business and what it takes to bring it into the marketplace. My dance studio was an opportunity for me to have a brick and mortar and kind of be in those shoes. Now, today, I, I’ve, I find myself. Still. I mean, I still teach dance, so I mean, that is a different side to my personality, but I just love connecting with women because these were this was a dance fitness studio was for women, not for kids. So I want to be clear there. And and I still teach weekly. So I have an opportunity to kind of, uh, feed that part of my self, the part that makes me feel confident and excited about working out and feeling good about myself. And I like that value that I bring to people in, in business and in my professional and my personal life.

Rachel Simon: [00:20:47] That’s so awesome. I’m going to make a mental note because I was literally my husband and I were just joking about how for when we’re we have a milestone anniversary at some point, and I was like, we should go and have someone teach us the La La Land dance.

Lisa Weltsch: [00:21:03] Oh, okay. Well, actually, I have a teacher for you for that. Who can? A private teacher, if you want something. I don’t do that. I mean, I’m teaching essentially. I mean, you teach like hip hop. No, I actually am a jazz dancer. So I teach what I would call it’s a dance fitness class. If you come to my class, you just have to be prepared to really work out and sweat. I want to say it’s on the Zumba side, but I say the Zumba spectrum because I’m not a Zumba teacher, but it’s just essentially you’re following along and and I have following me. And if I have dancers in my class, we definitely add choreography. Um. It’s scary. No. Well, it’s it’s still, if I don’t have the answer, I got fitness people. I keep it on the beat. But anyhow, I mean, it’s listen, dance, just like branding or just, like, everything. It’s not for everyone. So I could still do a workout class with you because I lift weights and make sure I do all that stuff as well.

Rachel Simon: [00:21:54] I would just be pretending like I was in A Chorus Line the whole time.

Lisa Weltsch: [00:21:57] Okay, there you go.

Rachel Simon: [00:21:58] Um, that’s.

Lee Kantor: [00:21:58] So let’s talk though. But your brand has the word street in that, okay, so that that’s not an accident. Obviously, that’s part of your brand. So can you explain how that kind of all fits in?

Lisa Weltsch: [00:22:09] Thank you for that. So the the initially like when I mentioned that I we we were street studio dance and fitness. The idea is is that I, I personally lived in London. I lived in New York, I’m from Los Angeles, I lived in San Francisco. And I felt that this is going back to the dance studio. All dance and all culture came from the streets. So that was the street studio idea and and the design and the studio was. So I branded it this way. Again, I didn’t fully realize that I was launching into building this brand until after I went, oh my God, I’m building something that doesn’t exist, solving problems. And I’m doing all these things to create value in people’s lives filled with graffiti art. Very fun, very open, very urban. It felt very urban for being in Roswell. Close the studio open it rebranded as Street Studio Creative. It’s still the same experience. All of our communications, our culture, the words we choose, how we identify who we are as a as a people originally starts from the streets. So I feel that the that I carry that value because that is how ultimately we have we all. We all experience one another other. It’s in our cultures and in our daily lives. So the street represents that experience.

Lee Kantor: [00:23:25] And that’s at the heart of branding though, right? This is these are not accidents. They they happen. They’re there for a reason. And you lean into them. And that’s the full expression of what you do every day.

Lisa Weltsch: [00:23:36] Thank you for bringing that up, because that’s really important to me that, that, that that also drives the conversation of why Street Studio is different. We are a women led agency that loves creative, providing creative solutions and creative solutions. We’re not just designing something for fluff. There’s we put the meat behind the business in terms of how it’s experienced online. Maybe in print we do print. I’m a print designer. I mentioned that I was a designer, but that’s not our lead. Um, we really talk more about the digital space for business. Yeah.

Rachel Simon: [00:24:12] Um, well, speaking of women, um, you were you just received an award.

Lisa Weltsch: [00:24:16] Yes. We were. We will be. We will be receiving the award. We were, we are. We are honored. This award. So. Yes.

Rachel Simon: [00:24:22] So, um, you are involved with the Greater North Fulton Chamber of Commerce? Yes. And you just shared with me before we started talking that you will be receiving a Bold Company award, which is about contributing to the success of women in North. Yes. So congratulations.

Lisa Weltsch: [00:24:41] Wow. I am really honored by that. Now, this is a team or a company award. Um, I am part of the Bold Women Committee through the Greater North Fulton. So I’m. I’m also proud of that. There’s probably. 25 to 30 women on this this committee and through Greater North Fulton. They have four significant dates that for that are women led events, women forward events. Their wine their wine event has men there, but it’s still in honor. It’s the bold wine event. I don’t know if I have all the names correct, but I was nominated and I was really proud that we had, um, we successfully were honored this award. So they’re having a luncheon in a couple of weeks and we’ll our team will receive the awards.

Rachel Simon: [00:25:31] Very exciting. Congratulations.

Lisa Weltsch: [00:25:32] Thank you very.

Lee Kantor: [00:25:33] Much. Now for the listener. Do you have any advice? Um, if there hadn’t really thought about branding, is there any piece of advice that’s maybe low hanging fruit for somebody or some questions they should be asking themselves when they get into the beginning stages? You know, maybe before they need you that they’re trying to do this on their own. What is some of the low hanging fruit that can help them at least be in the neighborhood of a brand that could, you know, last?

Lisa Weltsch: [00:26:02] There’s a lot there. But, um, and I do have a, um, we have a branding guideline that you can download on our website, and I don’t necessarily I mean, I, we can send that out or I can send it to you to send out or.

Lee Kantor: [00:26:14] We can put the link.

Lisa Weltsch: [00:26:15] On, we can put the link, or you can.

Lee Kantor: [00:26:16] Maybe share the link of your website and then they can they can probably get to it through the website. Exactly.

Lisa Weltsch: [00:26:22] It’s um street studio creative.com. But we do have it’s sort of a worksheet in and it’s something that just breaks down the basics and identifying your ideal client. It’s kind of the header. And in there you’ve got the who what, why your mission statement. Who do you serve? What do you offer? What is why does your business exist? In other words, what problems do you solve? Those sound like really easy questions.

Rachel Simon: [00:26:47] They’re so not they’re not easy. They’re not easy at all.

Lisa Weltsch: [00:26:50] No. And so when you stop to really reflect on these things, it helps you refine and define. I also would recommend writing a business plan if you’ve not written one. And a lot of this would fit into the business plan because that will help answer the questions about your about all of this, your budget and so forth. Um, and then what are your values? And then so I do have like a brainstorm list and write down the, the top words, which are your values. Um, refine and focus limited to five words. Um, and then define your core values. So all business, all brands, all have um clearly what I would call brand propositions, what those core values are. And when that is defined, it makes it very easy for you to understand what decisions to make at that point. Right. Um, and then you want to become this is really this is a it’s new Neumeier, Marty Neumeier. Why couldn’t I get his name? This is something I learned from Mani Neumeier, and that’s on his website, as well as how to become the one and only in your category. So, um, we have connect the dots. What makes you the, the go to and the specialist. And we don’t have to answer. I’m not I’m not interviewing you here. It’s okay. But really we have to we all have to answer that. So what makes you that one and only. And that is your clear brand differentiator and separates you. You want to keep your eye on competition. Competition is good because it kind of keeps you juiced up. It keeps you aware. But if your competition is doing a bunch of things, whatever that might be, email marketing, um, they decided they wanted it. You kind of got to be careful, though. They end up on TikTok, they’re on YouTube, they’re doing all these things. Doesn’t mean that means you have to do it. Just keeping your eye on it is really critical and important. But understanding what makes you different from that competition and and that allows you to really focus on your differentiator or problems you solve and how to niche down.

Rachel Simon: [00:28:46] Yeah. And it’s interesting because you and I are both in spaces where they’re they’re very crowded. They’re very crowded. Right. So, you know, very crowded.

Lisa Weltsch: [00:28:54] But I have to tell you, I don’t I know a few brand, um, agencies that I really respect here in Atlanta. Some especially that focus only, let’s say, on the restaurant space really, they do amazing work. Most of the time they do more than just that. They might do PR, they might offer, you know, full packages. And we really try to I bring referrals in if I need to because we don’t do PR, for example. Um, but I don’t, I don’t I feel like what our, our differentiator is, is that we really are true creatives and we really do boil it down to these, these the, the the root of the root, the core of the core.

Lee Kantor: [00:29:30] You want to be the go to. Right. That’s it. Yeah. Right. And let other people do whatever they do. But if you want this thing.

Lisa Weltsch: [00:29:38] And in in this I’m again I’m kind of glancing at my checklist here. We have a checklist of how to build your brand experience. And so there’s there identifiable things in here. And again we could share I’ll share the link with you and share this. Yeah.

Rachel Simon: [00:29:51] We can put it on the in the show notes um for sure.

Lee Kantor: [00:29:53] And that’s. Yeah. So. The website. Do the website so we’re clear on the website.

Lisa Weltsch: [00:29:58] Street studio creative.com. And. You should should pull up.

Rachel Simon: [00:30:03] Right. That’s I mean honestly just listening to that tells me it’s probably worthwhile just to take a brand audit to see how that’s.

Lisa Weltsch: [00:30:10] Exactly that’s exactly how.

Rachel Simon: [00:30:12] Are you, you know, kind of showing up. Do you need to refine any messaging? I mean, I’ve changed my messaging so many times. Yeah.

Lisa Weltsch: [00:30:19] So have so have we.

Lee Kantor: [00:30:21] And it’s interesting, if you took that that worksheet and gave it to your whole team, have them all fill it out individually. Then you’ll see the if there’s clarity. Right. Actually that’s.

Lisa Weltsch: [00:30:32] Real. That is you’re absolutely right. And I like I said, we are working on refining our our strategy right now. And that will be one of the exercises I’m sure. Um, and I’m really excited by it. Yeah, it makes me excited because new, you know, when you come out, you have your website, you’ve been open. Let’s just picture a business picture a business that has been open for five years, have the same website, same logo, same messaging, same, same, same. When they decide, okay, we need to pivot, we need to make a few changes. When they come to a company like us, they come out fresh. It changes in attitude. It catches an eye. Um, you can really see a difference because then it changes your kind of your body language. Like now, now I’m there’s confidence in building, having a solid website, having solid messaging, having a solid experience is a confidence booster. Not having those things and hiding behind it. Well I wish I could. I mean, it happens to all of us. There’s a there’s a lot at stake here and there’s a lot of investment, and branding is a little bit more of an art form than it is like marketing can you can tie to ROI and actually look at benchmarks and, and things like that. It’s not as easy with branding. It’s much more of, um, it’s a little more like I said.

Lee Kantor: [00:31:46] It’s it’s art and science.

Lisa Weltsch: [00:31:48] Yes. Thank you.

Lee Kantor: [00:31:49] And it’s one of those things where you need fresh eyes and you have to hire a professional that does this every day to ask the right questions, because you have all the answers. The the company has the answers. You just need a professional to facilitate it.

Lisa Weltsch: [00:32:03] There’s also trust, right. So trusting us and we do have a track record I we have lots of really great referrals and lots of really great experiences. So but it is that trust factor because they are it’s like leap of faith right. You know you have to you have to by by stepping off, having that leap of faith and knowing that you’ve got a team that will will kind of be there to catch.

Lee Kantor: [00:32:25] Right?

Lisa Weltsch: [00:32:25] I like that analogy. I’m going to use that.

Rachel Simon: [00:32:28] There you go.

Lee Kantor: [00:32:29] We’re all learning. We’re all learning.

Lee Kantor: [00:32:31] Well, thank you so much for sharing your story today. I mean, you’re doing such important work. We appreciate you.

Lisa Weltsch: [00:32:38] Well, Lee, I’m honored to be here, quite frankly. So I and Rachel, I don’t know, do you have any other questions for me?

Lee Kantor: [00:32:45] I do.

Lee Kantor: [00:32:45] I want to make sure one last time the website, okay, that people go there.

Lisa Weltsch: [00:32:50] Thank you. And you can follow us. We have um or I’m on LinkedIn as Lisa Welch. We do have our LinkedIn business page, which is Street Studio Creative, also on Instagram, Pinterest. We we have a lot of followers. Pinterest is a good platform for us because we do have and I don’t mean to jump into any sales pieces, but we do have some templates and some things that we offer as other types of solutions. Some digital templates and Facebook of course. Street studio, creative.com.

Lee Kantor: [00:33:17] Good stuff. Well thank you. And Rachel, before we wrap, it’s time for our sponsor spotlight. You have some LinkedIn intelligence. Yes. So, listeners.

Rachel Simon: [00:33:27] Since we are talking all about branding, just a reminder of where we can infuse our brand into our LinkedIn profiles. And so first and foremost is in that in your banner image, which is the picture, the rectangle that sits above your profile photo. It is too often I’m doing a training for a company. Today I took an inventory of their sales and customer service manager’s profiles and I would say. Probably about 10% of them had something in that section of their profile. It’s such a missed opportunity to infuse company brands. So they didn’t have.

Lisa Weltsch: [00:34:06] They didn’t have anything there. Blank. Yeah. That is definitely an opportunity to have a brand message. Absolutely. And and use your brand colors. And so I have a question for you for people who are in a company and they may work for the company, would they have the message of the company that they work for or have a personal, let’s say, so experience about them.

Rachel Simon: [00:34:27] Ideally based on people’s, you know, comfort? I think that it’s great to have your company brand in there, particularly if you are in a customer facing role, but it is your LinkedIn profile. So just don’t have a blank, right? Because it just looks incomplete. So infusing your branding through in the banner image in your headline by adding a tagline to your company. Because so many company names mean nothing and require that tagline to make it clear. And then if you are a solopreneur or a small business owner, please build a company page so that your brand.

Lisa Weltsch: [00:35:02] Exactly. And I would say going back to this, the header, because we do a lot of those for not just for LinkedIn, but also for other platforms where you’re able to do that, um, keep it clean, keep it simple, don’t clutter it with a whole bunch of stuff. You don’t have to put all your contacts one if you because you can’t click on that. So if you are to put your website or whatever your main contact, but that’s going to be in your bio and all that, just keep it, keep it clean and and let it speak loud and clear. That’s another one. Loud and clear the kiss method.

Rachel Simon: [00:35:32] Keep it simple.

Lisa Weltsch: [00:35:33] Yeah, I love that.

Rachel Simon: [00:35:34] Um, so yeah. Utilize all those brand opportunities on LinkedIn.

Speaker6: [00:35:37] Good stuff. Thank you. Rachel.

Lee Kantor: [00:35:39] All right. Well Rachel, thank you so much for putting this together. Great episode. Oh, we all learned a lot okay. Awesome. All right. This Lee Kantor for Rachel Simon. We’ll see you all next time on Sandy Springs Business Radio. Ooh!

 

About Your Host

Rachel-SimonRachel Simon is the CEO & Founder of Connect the Dots Digital. She helps companies ensure that LinkedIn is working for them as an asset, not a liability.

Rachel works with teams and individuals to position their brand narrative on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.

Rachel co-hosted LinkedIn Local Atlanta this week along with Phil Davis & Adam Marx – a networking event focused on bringing your online connections into the real world.Connect-the-Dots-Digital-logov2

Connect with Rachel on LinkedIn.

Tagged With: Street Studio Creative

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