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Search Results for: marketing matters

Donald Farrey on Eliminating Debt and Budgeting

July 21, 2025 by John Ray

Donald Farrey, Don the Money Man, LLC, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Donald Farrey, Don the Money Man, LLC, on North Fulton Business Radio with host John Ray

Donald Farrey on Eliminating Debt and Budgeting (North Fulton Business Radio, Episode 887)

Donald Farrey, a CPA and a Dave Ramsey Preferred Financial Coach, joins North Fulton Business Radio host John Ray to share how he helps high-income individuals and couples get out of debt, stay on top of their money, and stop living paycheck to paycheck, even when that paycheck is a big one.

After a long career in finance and real estate, a cancer diagnosis led Don to rethink his path. He now focuses on helping others avoid the stress and confusion that often come with money. In this episode, he explains how practical tools like the EveryDollar app and proven methods like the debt snowball can make a real difference.

Don also talks about common financial blind spots, how money can create tension in relationships, and why budgeting doesn’t mean giving up fun. If you’ve ever wondered why your income doesn’t seem to stretch as far as it should, this episode is for you.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

  • Don Farrey works primarily with high-income individuals and couples to eliminate financial stress, reduce debt, and build a better future.
  • As a Dave Ramsey Preferred Financial Coach, Don uses proven tools like the debt snowball and EveryDollar budgeting app to help clients gain control.
  • Budgeting isn’t about depriving yourself; it’s about spending intentionally on what matters most.
  • Don emphasizes communication between couples as the foundation for financial success in marriage.
  • He helps clients identify and plan for “total cost of ownership” and avoid the cultural trap of keeping up with the Joneses.
  • Emergency funds and intentional planning protect against inevitable disruptions like job loss or illness.
  • Accountability is critical. Most people don’t need more information; they need a partner to help them follow through.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:35 Meet “Don the Money Man”
00:57 The Benefits of Renasant Bank
02:21 Don’s Financial Coaching Philosophy
05:00 Dave Ramsey’s Financial Principles
11:00 Budgeting Tips and Tools
13:01 Prioritizing Meaningful Experiences
14:09 Personal Stories and Financial Wisdom
16:14 The Problem with Excessive Spending
16:36 Marriage and Money: Navigating Financial Stress
17:24 Effective Budgeting and Communication
20:31 Planning for the Unexpected
23:01 When to Seek Financial Coaching
26:16 Success Stories and Practical Tips
29:42 Contacting Don the Money Man
31:10 Closing Remarks and Additional Resources

Donald Farrey, Don the Money Man, LLC

Donald Farrey is a CPA and Dave Ramsey Preferred Financial Coach who, after a distinguished career in real estate finance, transitioned to his true calling following his retirement in 2024 due to illness. Motivated by a lifelong passion for financial empowerment, he now dedicates his expertise to guiding individuals and families out of financial distress, equipping them with tools for lasting financial health.

With decades of hands-on experience in cost reduction, mortgages, purchasing vehicles, insurance decisions, and navigating special needs situations, Donald brings a wealth of practical knowledge to his coaching. His deep understanding of the unique challenges clients face allows him to offer tailored, compassionate guidance that supports confident financial decision-making and long-term security.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: budgeting, dave ramsey, Dave Ramsey coach, Donald Farrey, financial coaching, financial stress, John Ray, North Fulton Business Radio, personal finance

How to Fix a Broken Sales Process with Dean Nolley

July 21, 2025 by John Ray

How to Fix a Broken Sales Process with Dean Nolley, on North Fulton Business Radio with host John Ray
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How to Fix a Broken Sales Process with Dean Nolley, on North Fulton Business Radio with host John Ray

How to Fix a Broken Sales Process with Dean Nolley (North Fulton Business Radio, Episode 886)

Many business owners know something is off in their sales, but they wait until growth stalls or declines before seeking help. By then, the problems have usually deepened. In this episode of North Fulton Business Radio, host John Ray sits down with Dean Nolley, founder of Sales Growth Imagination, to explore how companies can rebuild their sales process before it’s too late.

Dean shares the patterns he sees across B2B companies of all sizes: missing sales structure, underused CRMs, founder bottlenecks, and a lack of meaningful sales activity tracking. He explains why a solid sales process is not just a set of steps but a system that connects strategy, people, and technology in a way that supports long-term growth.

Dean also breaks down what makes a sales process repeatable, how to make CRM dashboards actually useful, and how to shift from reactive fixes to proactive leadership. Whether you’re doing all the selling yourself or struggling to scale a sales team, Dean offers a roadmap grounded in experience, not theory.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

  • Most companies wait too long to address sales issues, often after growth has already stalled or reversed.
  • A missing or undocumented sales process is one of the most common and costly problems.
  • Founders who stay in the sales role too long become a bottleneck for growth and scalability.
  • Many businesses have CRMs in place but fail to use them effectively, especially for forecasting and accountability.
  • The right sales process connects strategy, people, and tools in a way that drives consistent results.
  • A repeatable sales system makes onboarding new reps faster and reduces dependency on individual talent.
  • Tracking lead indicators—early-stage activities—is essential for long-term revenue health.
  • A working CRM should reflect what matters most to owners, whether that’s gross margin, deal velocity, or pipeline strength.
  • Dean’s approach involves hands-on implementation, not just advice—he builds systems that last beyond his engagement.
  • Fixing sales is not about chasing quick wins. It’s about laying the groundwork for sustainable, confident growth.

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:47 Meet Dean Nolley: Sales Growth Expert
02:48 Dean’s Journey: From Kodak to Sales Consulting
06:27 Common Sales Challenges and Solutions
11:03 The Importance of CRM and Sales Processes
19:53 Hiring and Managing Sales Teams
26:18 Success Stories and Client Testimonials
31:19 Closing Remarks and Additional Resources

Dean Nolley, Sales Growth Imagination

Dean Nolley, Sales Growth Imagination
Dean Nolley, Sales Growth Imagination

Dean Nolley is a senior sales leader with more than 30 years of experience driving business growth and profitability. He has an impressive record of scaling up sales teams and improving revenue for organizations of all sizes.

With his collaborative approach, Dean structures partnerships for mutual success and a shared sense of accomplishment. His experience includes corporate leadership, a Silicon Valley start-up, and multiple VC/PE-backed portfolio companies, while starting and successfully selling his own company, Digital Imagination.

Thus, Dean is walking down memory lane with supporting small businesses, as he has successfully walked the walk as a small business founder and owner. Dean has certifications in OMG (Objective Management Group), CSL (Certified Sales Leader), and AI Certified (Business Transformation, AI in the Sales Process, and AI Sales Tools).

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: crm, CRM system, Dean Nolley, John Ray, North Fulton Business Radio, Sales, sales consulting, sales process, Sales Process Engineering, sales processes, sales teams

From Insurance to Karaoke: Chuck Burge’s Journey to Fundraising Success

July 17, 2025 by angishields

CBRX-Airaoke-Feature
Cherokee Business Radio
From Insurance to Karaoke: Chuck Burge's Journey to Fundraising Success
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In this episode of Cherokee Business Radio, Joshua Kornitsky is joined by Chuck Burge, creator of the Airaoke karaoke fundraiser benefiting the 9/11 Fallen Hero Project in Metro Atlanta. Chuck shares his journey from insurance to entertainment, his experiences as a karaoke host and corporate DJ, and the growth of Airaoke from a small airport hangar event to a major annual fundraiser. The episode highlights Chuck’s dedication to community causes, details about the upcoming event, and the positive impact of supporting local firefighters and honoring 9/11 heroes.

Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

Chuck-Burge-bwChuck Burge has been in the marketing industry for over 30 years. He became one of the hosts/emcees for the Diet Pepsi “You Got The Right One, Baby” Uh-Huh Girls…. transitioned into a corporate DJ.

He was invited back into the marketing world to create marketing campaigns for Fortune 500 companies…GM, Dunkin Donuts, Pepsi and many others. After the downfall in economy in ’08, he started doing everything locally that he was doing nationally… helping companies with branding and sales.

Today, he still creates events for non-profits selling sponsorship for and producing them. Airaoke.org is the website for his biggest event. He hosts two sports podcasts to raise money for a cancer support group and NIL money for the 2nd largest college in GA, Kennesaw State University.

He is very involved in his community through Chamber of Commerce, business associations and volunteering for MUST Ministries.

Connect with Chuck on LinkedIn and follow Airaoke on Facebook

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Hey, welcome back to another episode of Cherokee Business Radio. I’m Joshua Kornitsky, professional EOS implementer and your host today. And today’s episode is brought to you in part by the Community Partner program, the Business RadioX Main Street Warriors defending capitalism, promoting small business and supporting our local community. For more information, go to Main Street Warriors and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David, Inc.. Please go check them out at diesel. Com. Well, in the studio with me today is is really an incredible guy. I’d like to introduce Chuck Burge, the creator of Airaoke. Hey, Chuck, how are you?

Chuck Burge: I’m very well. Josh, how are you doing?

Joshua Kornitsky: Oh, it’s, uh. It’s been an exciting day today. If not a little bit too warm.

Chuck Burge: It’s a long day already. Yeah.

Joshua Kornitsky: But, uh, tell us a little bit about yourself before we talk about karaoke.

Chuck Burge: Well, uh, native of Marietta, uh, went to McEachern High School back when schools were the same first through 12th grade. So I went 11 years to the same school, but grew up, never lived further than five miles from the Marietta Square. Uh, very endeared to the city of Marietta. I love it very much. Um, went to Kennesaw Junior College, which was a two year school then.

Joshua Kornitsky: Now for Kennesaw.

Chuck Burge: State before Kennesaw State now it’s the second largest school in the state and got my associate degree, uh, business degree there, and then went to Georgia Southern and got my marketing degree at Georgia Southern. Uh, got married, got divorced, got two fabulous sons, uh, 36 and 28. Chip and Kevin and Boston and Nashville. And love them like they’re here every day. But they’re not. Yeah.

Joshua Kornitsky: Sure, sure. Well, thank you for giving us a little bit about your background. And before we get into air hockey, I feel like it gives a lot of perspective. Do you explain what you spent your career doing before area hockey, so that we can then talk more about that?

Chuck Burge: Well, my career was really kind of odd. Um, my first job out of college was working at Life Insurance Company of Georgia as a claims examiner and got promoted to internal audit, which I just still can’t believe I did that job. But it was great company, great benefits. We got off at noon on Friday and, uh, floated down the river every Friday afternoon during the summer. So it was a great job for a single guy. And then I got married and, uh, and in 89, when my oldest son was born, I said, well, I need to do something different to make some money because I know I got a kid to raise. And, uh, so I went to work for Mass Mutual Insurance Company and was rookie of the year agent in 1990, sold more Fisher policies than any agent ever had nationwide for MassMutual. Wow. And, uh, they put me into management, going out, recruiting and hiring and training new agents. Um, and then from that, I was having dinner one night at the Marriott Marquis Downtown Champion Sports bar with a guy named David Ponzio. And I’ll never forget that name, because that night literally changed my life. And, uh, we were sitting there having dinner with this guy Chuck Lorre. And what’s the guy’s name? Comes around and throws this book on the table and said, what is that? He said, it’s karaoke. I said, what is a karaoke? Because it was brand new to the States. Nobody knew what it was. He said, it’s this music system where we play the background music.

Chuck Burge: You get to provide the lead vocals. I said, no kidding. I start flipping through the book. I said, well, I got to do this. He said, we’ll pick out a song. I said, no, I gotta do what you’re doing. I said, how much fun would that be, right? And he said, well, as a matter of fact, we’re looking for someone. If you’d like to meet the owner, I’ll introduce you to him. So the next day I went met Greg Smith, and, uh, Greg said, yeah, as long as you don’t try to sell insurance, everybody comes up and sings, we’ll give you a shot. So he did. And 3 or 4 years later, Greg calls me and says, hey, Chuck, there’s this new karaoke company coming to town Thursday for a group interview, and I’m going to be in Vegas at the electronic show. Would you be willing to go for me and see what it’s all about? I said, yeah, I’d be glad to, uh, might meet somebody I can hire as an agent. This is what I basically said. Sure, absolutely. So I got out there, and what it was was Rent-A-Center, the Rent to own company, had started an entertainment division called Race Entertainment and had signed a $3 million contract with Diet Pepsi to put. You got the right one, baby. Uh huh. On karaoke and go all over the country and have people come up and sing it and get a cassette promotional gift of them singing you got the right one, baby, huh? And they hadn’t hired a soul.

Chuck Burge: I said, well, that’s pretty cool. I think you think about it. Yeah. So I went home that night and they called me back and said, hey, Chuck, we’ve got this narrowed down to ten people. Could you come back tomorrow? And I said, yeah, why not? So I went back and then the next night’s phone call was, hey, Chuck, are you working in here this weekend where you can watch you perform? I said, yeah, as a matter of fact, write it down at Marriott. Um, northwest at Interstate North Parkway. So a guy came from Manchester, England, Indianapolis and Wichita, Kansas, and introduced themselves. They said, hey, you know, we’re looking forward to seeing you. I said, great. And I had got a regular crowd by then, and I had friends coming in and saying, and I knew it was going to be a good show. So about halfway through the show, one of them walks up and says, hey, Chuck, he’s I said, what do you want to sing? And he said, no, flip it over. And yeah, it sounds like they said, we want you. That’s great. And that changed my whole life. Double my salary for when I was at the insurance company. And for the next two and a half years, I was number two karaoke office in the country. And, uh, was singing you got the right one, maybe Uh-Uh with the Uh-Uh girls for two and a half years.

Joshua Kornitsky: Listen, there’s got to be something special about a myriad of boy that can make a living off of Pepsi.

Chuck Burge: Yeah, absolutely. Yeah. So it was a very, very fun contract. And when the contract ended, I had take. I took all my, uh, marketing material or my, uh, karaoke equipment and sold it to a guy that owned a company called Monte Carlo Productions is a private casino company. And he said, I’ve always wanted my own DJ. He said, I’ve always subcontracted out. Would you be interested in coming in and running my DJ business? I said, sure, yeah. So I went in there and sold parties and I mean, I had such a great time. I, um, I did Evander Holyfield, 4th of July party three years in a row. Wow. Saying Under the boardwalk with Lenny Wilkins at the opening of Philips Arena. Uh, did Braves opening night parties in the parking lot at O. Atlanta-fulton County Stadium. I mean, I had a really pretty good name in the in the DJ industry for six years as a corporate disc jockey. Not on the air? Sure. And then, um, in 2000, January of 2000, the guy calls me from Boston who was the number one karaoke company in the country when we were doing the, uh. You got the right one, baby on promotion. He said, hey, Chuck, I’ve taken this Pepsi business and turned it into a national mobile marketing company and I need somebody to run Atlanta. Coincidentally enough for the All-Star game that summer and to 2000. And I said, you know, Mike, I really want to come home and spend more time with my kids. If you’ll promise me X and tell me this is the last job I’ll ever have. I’m all yours. So I did that, and I ran the All-Star game for Pepsi down in the Turner Field, then for 2000, and then got into creating grassroots marketing campaigns for large companies general Motors, Cingular Wireless, um, ran the Mall of America for five days for Diet Mountain Dew, hung out with Dick Vitale and John Wooden for five days. Wow. Wasn’t a bad day. Wasn’t a bad.

Joshua Kornitsky: Week. No no no no.

Chuck Burge: So and in 2008, when the economy kind of started tanking, I just started doing everything locally that I was doing nationally and, um, kind of once a fun time, I became my own boss and I wasn’t I was on the plane every week for 6 or 7 years and, uh, meeting somebody.

Joshua Kornitsky: I think you’d be hard pressed to find somebody who has more experience in a field that you wouldn’t think experience matters. Karaoke where it clearly does matter.

Chuck Burge: I learned a lot.

Joshua Kornitsky: Yeah, and the marketing aspect that served you well coming from, uh, from the the time in college ended up becoming your whole life. So. So what how did we get to ROI from all of that? Thank you for giving us the background, because that helps us understand why and who you are.

Chuck Burge: Well, karaoke came about, uh, I had not DJ or MC or anything other than like, friends, birthday parties or their wedding receptions or stuff since 2000. And then, um, in 20. Well, when in 2001. When, um, when the towers fell on nine over 11. Um, my best friend was supposed to be in the towers, but he missed his flight out of Atlanta the night before he would have been killed, thank goodness. So, uh, God thing know that he knows that. And, uh, and then when 2020, when Covid hit and they couldn’t do the stair climb anymore to raise money for the firefighters.

Joshua Kornitsky: Oh, from okay from the Fallen Hero project.

Chuck Burge: Yeah, from the non Heroes project. Uh, I, I went to, uh, the chief of Cop County fire. Who was Mr. Kreider, who I’d known since he was 4 or 5 years old and said, hey, I want to do something to help raise money. And that’s where I came up with the area. Okay. I was out at the aviation museum in Marietta, and I looked at the big C-130 out there and said, how cool would it be to wrap a stage around the nose of that plane? Sure. And do aerial in front of an airplane.

Joshua Kornitsky: And that’s where it was born.

Chuck Burge: That’s where the idea was born. Okay. We couldn’t do it there because right across the street from the Aviation museum is a railroad track that has 72 tracks, 72 trains a day coming by.

Joshua Kornitsky: Yeah. So let’s see how that gets in the way.

Chuck Burge: So it didn’t make sense. So we moved up to Cobb International Airport. Uh, and Jim Cook with Atlanta Air Charter was nice enough to give us the hangar for a couple of years. And all we did was have an airplane face the hangar, wrap the stage around the nose of the plane, and people would come up and sing Airy Okie. It was really cool. Had the planes taken taking off in the background and all that. Very, very neat venue. But unfortunately, we outgrew the hangar in a couple of years. Uh, I mean, 250 was a max that would hold, and we were we were getting ready to bust out. Yeah. So we took it to the Strand Theater, and we’ll be having it there for the third year and our fifth year overall on August 30th of this year.

Joshua Kornitsky: Oh, fantastic. All right. So if people want to want to see the event, do they go to the strand website. Do they go to your website.

Chuck Burge: They go to Eric. That’s I a okay. Dot org. You can buy tickets. You can buy. You can sign up saying we still have six singer spots left, which is very unusual at this time because usually we have a lot more. So the word’s getting out about this event and we’ve been running it well, and now we’re getting where people have been signed up since February to sing. And now we’ve got, we’ve got six slots left and it’s 25 people saying, uh, and somebody wants $1,500 in cash.

Joshua Kornitsky: Does it all happen that night?

Chuck Burge: Everything happens that night.

Joshua Kornitsky: That sounds like a lot of fun, too.

Chuck Burge: It is a.

Joshua Kornitsky: Lot of fun. So if somebody can’t attend. Is there a way they can still show support?

Chuck Burge: Uh, you can always support by sponsoring. Also, if you’ll go to archive.org and hit sponsorships up at the top, it’ll give you a list. It’s basically $250 an up. And, you know, the most important thing. I mean, it’s a really, really fun event, but it is for a nonprofit called the nine over 11 Fallen Aero Project. A guy named Mike Kirsch and Susan Kirsch and their kids, Wesley and Lauren, uh, are the ones that run this event. I run it for them. Sure. And I raised all the funds. But Mike was actually a, um, uh, captain detective, New York City captain and detective. And, uh, he was not on site when it happened, but he spent nine months there after it happened, recovering the bodies of his friends and identifying them and all. And now Mike is riddled with cancer. And from all the asbestos and stuff he got. So it’s a lot of me and Susan putting this together. But all the funds go to metro Atlanta. It’s not tunnels to towers. It’s a nine over 11 fallen hero project. So all the all the proceeds go to metro Atlanta.

Joshua Kornitsky: That’s I’m glad you shared that because that makes it much more personal, much closer to home. Yeah. And it’s not that there aren’t people that need help everywhere. With regards to nine over 11, but it’s nice that we’re able to help the folks that are here. Yeah. That’s fantastic. So now how many years have you been doing here?

Chuck Burge: Here. This will be the fifth year.

Joshua Kornitsky: This will be the fifth.

Chuck Burge: Year, and next year will be the 25th anniversary of nine over 11. So hopefully we’re going to do something grander. Uh, it’s just hard to believe that it’s been 25 years. And we every year we have artifacts from ground zero at the event where people can come have their pictures made with it, which is really, really cool. And obviously.

Joshua Kornitsky: It’s cool and it’s somber too, but it’s.

Chuck Burge: Cool and somber. That’s a good way to put it. Yeah.

Joshua Kornitsky: Um, so over the the preceding years, have you had any really exciting or interesting events happen, you know, with the singers, with the crowd?

Chuck Burge: Oh yeah, Some of both. Uh, uh, the singers have been really good, and the whole premise is, like I said, we we look for singers, we look for sponsors, and we look for items that are donated to raise money. Because if you sign up to sing, there are five live judges there. And I want to thank Sarah for getting them from the Atlanta Orchestra this year. So our judges are going to be coming from Atlanta Orchestra. But the whole premise is bring all your friends to vote for you. It’s half audience vote and half judge vote, because we have about $25,000 worth of raffle items that we’ll raffle off. So the girl that won last year, Little Girl and Elise Lightner from Kennesaw State, sang Jolene, but she brought her family, she brought her track team, she brought everybody from KSU. And she was like, I think second in the judging, but she was first in the audience. So the whole.

Joshua Kornitsky: Premise, folks with her.

Chuck Burge: Whole premise, whole premise is come sing, bring your friends to vote for you and to buy raffle tickets to support the firefighters.

Joshua Kornitsky: That’s amazing. And what does the ticket cost?

Chuck Burge: 25 bucks.

Joshua Kornitsky: Okay, So it’s pretty reasonable really, particularly these days. Yeah. And for that much entertainment, it seems like it’s something that’ll keep you alive.

Chuck Burge: It’s a lot of fun. And I’ll give a little credit to Joe Turner, who is our emcee. And Joe is an international magician. And he fell in love with the event. I think you said, you know Joe, right?

Joshua Kornitsky: I’ve met Joe a number of times, and he’s also a great speaker.

Chuck Burge: Oh, very, very good speaker. So, Joe, I connected with him last week. I said, hey, I know you’re in, but I, I just need confirmation that you’re still in. And he said, I’m looking forward to coming back. So he he’s recently moved to Tennessee, but I appreciate him making the trip down to come to the show.

Joshua Kornitsky: Joe’s a good man. I’m glad he is coming down, too. He’s awesome. He’ll he’ll absolutely make.

Chuck Burge: The good singer too. I don’t know if you ever heard.

Joshua Kornitsky: Him sing, not know that. And I’m a terrible singer, so I’m going to do my best.

Chuck Burge: He can’t. He can’t compete. But he is. He is good. But the people that have won. And you asked earlier. Uh, Josh, uh, the guy that won the first year was invited to sing with the Trans-Siberian orchestra. Uh, the girl that won the second year is now singing opera in New York. Uh, the girl that won the third year is just some rock n roll singer around town here. Like I said, the girl that won last year just sang Jolene, and I said she was telling her about it at Kennesaw State, a show that I do a podcast. And she said, oh, I’d love to sing. I said, well, come on and sing. And so you just never know who’s going to win. Uh, we I don’t think we’ve ever had a really bad act. I’ve been doing this five years, from the time that I’ve been doing karaoke since 1992. I’ve seen a lot of bad acts.

Joshua Kornitsky: I, I, I have to pray for your ears. I can’t imagine what you’ve heard.

Chuck Burge: Most of the people that come to this really can’t sing or really think they can sing well.

Joshua Kornitsky: And the strand holds a.

Chuck Burge: 530.

Joshua Kornitsky: People. Yeah. So that’s a lot of people say if if you’re going to get up there and try to be funny, that’s a lot of people that try to be in front of you, in front of when you’re if you’re a terrible singer. So, yeah. Uh, I can’t thank you enough, Chuck. This is really great stuff that you’re doing. Such a wonderful, wonderful tribute to the nine over 11. Follow here Fallen Heroes Project. And to make it local and to make it resonate, that’s really incredible stuff.

Chuck Burge: Yeah, I’ve been given so much by this community and this is just what I can give back. It’s not much, but it’s what I can give. So as long as we do our all. Everybody does our own part. Everybody’s got their own charities. I mean, I also work for Mushroom Ministries. I volunteer at There Gobble Jog every year. I drove the Pink Pig at the at the, uh, Festival of Trees last year to help bring awareness for, uh, the sex trafficking in Atlanta. I want to give back as much as I can, but this is my heart. This is. This is where my passion is.

Joshua Kornitsky: Well, I can’t thank you enough for sharing it with us, Chuck. Remind us again when? Where they buy the tickets. What is the date and the time?

Chuck Burge: The man is 6:00 on August 30th. Doors open at six. Singing starts at seven. But come and enjoy all the raffle items. And like I said, the artifacts from Ground Zero have your picture made. But it is Saturday, August the 30th. Um, and we just can’t wait to see who’s going to show up. An area key Karaoke. Karaoke? If, like I said, if you want tickets, if you want to sponsor or if you want to sing, or you can call me directly at (770) 428-9930. I’ll take phone calls. I’ll take text. Anybody want to reach out to me? Feel free to do so.

Joshua Kornitsky: Perfect. Well, uh, you know, Chuck Birch, honestly, the creator of karaoke. What an exciting event this is going to be. Uh, I will do my very best to be there. And I will absolutely not be singing. So that should 100% make more people come. As long as I’m not.

Chuck Burge: Well, if you fill up a seat, that’s all I can ask. There you go. There you.

Joshua Kornitsky: Go. Well, thank you again. And please make sure next year you come back when we’re talking about the 25th, we’ll we’ll do everything we can to help promote that.

Chuck Burge: Well, I appreciate you, Josh. All right, well, thanks for the invitation.

Joshua Kornitsky: Thanks, everybody, for joining. Thank you again, Chuck, for coming. This is Joshua Kornitsky, professional iOS implementer and host of Cherokee Business Radio.

 

Tagged With: Airaoke

Empowering Communities: The Role of Investigative Services and Global Talent in Local Business Growth

July 17, 2025 by angishields

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Cherokee Business Radio
Empowering Communities: The Role of Investigative Services and Global Talent in Local Business Growth
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Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

In this episode of Cherokee Business Radio, Joshua Kornistsky interviews Sheila McPhilamy, owner of Complete Investigations and Security, and Pablo Gonzalez of Global Talent Direct. Sheila discusses her experience running a private detective agency, the challenges of being a woman in her field, and her nonprofit supporting missing children cases. Pablo shares how Global Talent Direct connects businesses with skilled remote professionals and highlights his involvement with veteran support and local organizations. Both guests offer insights into their industries and community impact, providing listeners with valuable perspectives on business and service.

Complete-Investigations-and-Security-logo

Sheila-bwSheila McPhilamy started her journey as a private investigator 16 years ago.

She worked domestic, insurance fraud and criminal cases before obtaining her company license and then her classroom instructor license after that.

Complete Investigations and Security has been featured in the media. Several of Sheila’s children work with her.

Their main focus is criminal cases for both attorneys and individuals. They also run a non-profit.

Follow Complete Investigations and Security on Facebook.

Pablo-Gonzalez-bwPablo Gonzalez, Head of Broker Relations, Global Talent Direct

Global Talent Direct (GTD) was born from a mission to help American businesses thrive, not struggle. Founded by Air Force veteran and former dog handler who traveled the world in service, GTD emerged from years of business consulting where one challenge surfaced repeatedly: “I need help but can’t afford it.”

Our Foundation: Service-Driven Solutions After transitioning from military service—where global perspective was essential—I recognized that businesses were trapped by geographical hiring limitations.

The constant payroll pressure was preventing growth, stifling innovation, and keeping entrepreneurs from achieving their dreams. This insight sparked Global Talent Direct’s core mission: leverage global talent for local impact.

The GTD Philosophy We’re not about taking American jobs—we’re about creating them and helping those who have them. By helping businesses access world-class talent at sustainable costs, we enable companies to reach profitability faster, extend their runway, and reinvest in local growth.

When a startup saves 65% on payroll costs or reclaims twelve months of runway, they’re not just surviving—they’re positioned to hire locally, contribute to their communities, and build the next generation of American innovation. Global-Talent-Direct-logo

Proven Impact Our clients consistently report transformative results: controllers in Colombia identifying $80K in first-month savings, customer success teams achieving 4.9/5 satisfaction ratings, and support operations running 24/5 while U.S. teams focus on strategic growth. These aren’t just cost savings—they’re competitive advantages that fuel local job creation.

Our Commitment Global Talent Direct believes in profitable businesses that give back to their communities. When companies thrive through strategic global hiring, they create local opportunities, support local causes, and strengthen the American economy.

We’re helping businesses get profitable faster so they can make a meaningful impact at home while also helping create jobs all over the world.

Follow Global Talent Direct on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Welcome back to Cherokee Business Radio. This is Joshua Kornitsky professional EOS implementer and your host on today’s exciting episode. Today’s episode is brought to you in part by the Community Partner program, the Business RadioX Main Street Warriors defending capitalism, promoting small business, and supporting our local community. For more information, go to Main Street Warriors and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David, Inc.. Please go to Diesel Com to learn more. Well, welcome back. We’ve got some great guests in the studio with us today and I’m really excited to get started. So my first guest is Sheila McPhilamy with Complete Investigations and Security. Good morning Sheila. How are you?

Sheila McPhilamy: Good morning. Doing great.

Joshua Kornitsky: I’m so happy to have you here. I appreciate you being patient with me. I’ve got a little bit of a sore throat, so I’m sipping on some tea today, so I’ll try not to to stress my voice too much. Well, tell us a little bit about Complete Investigations and Security. What is it you do and who do you help?

Sheila McPhilamy: So we are a private detective and security agency. We’re located up on the Marietta Square. We’ve been in business for 13 years now. We do criminal insurance fraud and domestic cases.

Joshua Kornitsky: Wow. That’s a crazy avenue for you to find yourselves in. How did you get here?

Sheila McPhilamy: I had people ask me that all the time. It. There’s nothing in particular, to be honest with you. Um, I worked for a company doing some video editing. And, uh, it actually was a lot of undercover. Audio files.

Joshua Kornitsky: Okay.

Sheila McPhilamy: Um, in in reviewing those files, um, there were a lot of comments made about, you know, hey, you’d make a great investigator. It wasn’t something I’d ever thought about doing, uh, before, but that kind of, I guess if I was going to say something sparked it, then that’s what sparked it and started going down the path and getting all of my training and, uh, opened my company, uh, 13 years ago.

Joshua Kornitsky: Wow. And you’ve actually, from what you shared with me, you’ve had some pretty interesting experiences as far as, as a company, you’ve not exactly been out of the spotlight.

Sheila McPhilamy: Uh, we’ve done, uh, we’ve been in a book. We’ve done, uh, some TV shows and documentaries and things like that where we’ve worked on cases.

Joshua Kornitsky: That’s, that’s going to, of what I promise. I won’t ask any of the details about any of the cases, but certainly having that that opportunity and that exposure must have been kind of a departure from the day to day for you.

Sheila McPhilamy: It is, but it made it fun. Sure. Yeah.

Joshua Kornitsky: So let’s dive in a little bit and talk more about it. So you had said that you’re doing all types of normal, all types of investigations. And, and I know from our discussion with it how unusual is it to be a woman in this space.

Sheila McPhilamy: Very unusual. There there are a few out there, but they usually don’t last very long. Um, it it truly is pretty much a man’s world. Um, so it’s having to navigate that and people automatically, you know, assuming when you answer the phone that you’re the receptionist and not not the actual owner and investigator.

Joshua Kornitsky: So there’s a lot you have to overcome with that. But I gather from 13 years in business, you’ve you’ve more than proven that, that it’s a space that you are excelling in. Hope so. Must be so. So what are some of the common things people assume you spend your time on that may or may not be correct?

Sheila McPhilamy: Hmm. Well, people automatically make an assumption because TV shows, you know, they kind of portray. If you’re a private investigator, you investigate cheating spouses. And, uh, you know that we do do that. Uh, but that’s not the main part of our business. We handle a lot of criminal cases. So, um, we deal with some pretty heavy stuff.

Joshua Kornitsky: So let’s talk about that a little bit, because obviously you’re doing investigations, you say into criminal matters. Who are you? Who are you investigating for?

Sheila McPhilamy: It can be an attorney’s office or it can be an individual. So a lot of times families will come to us. Um, maybe there’s there’s been a something criminal that has occurred, and they come to us because they feel like they’re not getting answers. And it’s not because police aren’t doing their job, it’s just that sometimes agencies are overwhelmed. Um, and, uh, families, you know, they need closure. And so they’ll come to us. Uh, we have attorneys that come to us as well. Um, so. Yeah.

Joshua Kornitsky: Okay, so so you’re doing that type of work for families, for attorneys, and, and when you’re doing that type of work, you’re functioning in a capacity where you’ve got to learn as much information as you can. I gather right. So when it comes to things like questioning people, and this is of particular interest to me. What are some of the things? And again, not looking for any secrets out of your universe. What are some of the things that you have to do when you engage with people in order to get them to open up?

Sheila McPhilamy: So it really depends on the case. Um, you know, it’s not a, um, one, one tool is going to work for everyone and every, every situation that you’re in. It may be that we just go directly to them for an interview, you know, as a witness or something like that, or it may be something where we have to come to them, you know, pretending to be someone else. And of course, there are guidelines that we have to follow, just like, you know, police have got investigators have guidelines they have to follow. Right. Um, but, uh, we just really have to base it on the case and what what we’re trying to retrieve. And it’s not always the same type of person that is, is going out to talk to them or calling them on the phone. We may base whoever’s going out based on who we think is going to be able to get more information.

Joshua Kornitsky: Okay.

Sheila McPhilamy: So depending depending on the case.

Joshua Kornitsky: So you’re going to find the right, uh, individual to, to slot in the right tool for the job as it were. Okay. And and again not I, I I’ll stop saying I’m not trying to ask anything confidential. Do you have a fairly good number of tools to choose from in that regard, that you’re able to find different folks to come in. Okay. Um, so when it comes to your your team and your staff, are you in the lead of everything or do you have other folks that are able to go out and lead investigations as well?

Sheila McPhilamy: So I oversee everything. Okay. Um, it’s, you know, it’s my company. So I want to make sure that everything’s done correctly. So, um, I do oversee it. They do have some flexibility in what they do because, you know, they are trained as well. Uh, sure. But, yeah. So I oversee the end product, and then they’ll come to me if they have any questions.

Joshua Kornitsky: Okay. And I assume they check in along the way. Make sure everything stays on track. Correct. Okay. So with the types of investigations, we talked a little bit about the criminal stuff. Um, we don’t need to talk about the spousal stuff because everybody’s got a TV. And most of that I’m sure is wrong, in any event. But let’s talk a little bit about the accident stuff. And I feel like if a defense attorney is asking for you to investigate, there’s a reason, right? And in what? Again, no one’s maligning the police. What might that reason be? Why do the defense attorneys reach out to get a third party?

Sheila McPhilamy: Yeah. So they there. They may come out because, um, where there’s a case where there may possibly be video footage that was not retrieved or couldn’t have been retrieved at the time. So we’ll go out and try to do that. Um, we will try to come up with more witnesses, because it may be that someone talked to the next door neighbor when the event occurred, but they didn’t talk to someone who was two doors down. And that person, two doors down, had video. Their child was outside playing when it happened, so they were outside. So you never know. Um, we do a lot of we’ll take measurements, uh, photographs, uh, document anything that is still there from the incident that occurred. Uh, so it’s we can retrieve a lot of information that the attorney may not have had prior.

Joshua Kornitsky: And just out of curiosity, because I’ve got a technical background to to a small degree. How much have things like home cameras and doorbell cameras and things like that? Has that been a factor in as as you’ve grown as an organization? Do those factor in?

Sheila McPhilamy: Oh, yes. It’s huge. Uh, you do have to get the video pretty quickly. So, um, you know, you can’t you can’t call an attorney, can’t call me two months down the road and say, hey, you know, we had this incident occurred that we need the video for because most of the time it’s gone by then. Um, sometimes you get lucky. Somebody, you know took a video on their cell phone, and and you can retrieve it there, but, uh, yeah. So it’s the advancement with with phones, with ring cameras and things like that. Those are huge.

Joshua Kornitsky: Yeah. It’s funny, I read somewhere that if Bigfoot or the aliens were around half a billion or, billion. Excuse me? 4 billion people walk around with a cell phone. Somebody would have captured it by now. Yes. And I can’t imagine how many things that you see that get captured by those types of cameras. Um, you also had shared with me that you do missing persons. We do. And hopefully there’s, uh, there’s some happy stories there. In addition, what I assume are some less than happy stories. Uh, without giving away anybody’s information, or are there any happy stories you can share with us?

Sheila McPhilamy: We we work a lot with helping locate, uh, missing teenagers. If, uh, a child is met someone online. Um, sometimes they end up in a different state. Um, and we will have to go out and retrieve them. Bring them back. Those. Those are good stories. When we’re able to get a happy ending from that. Sure. Um, I had a situation where a woman, her mom, had been missing for 40 years. Wow. She went missing in California, and we ended up locating her in Florida. And so that was a feel good moment. So you do have those and those are great.

Joshua Kornitsky: That’s awesome. And I imagine that, uh, with some of the other things you see, it probably is a little bit of, of a lightning to your mood. Yes.

Sheila McPhilamy: Definitely.

Joshua Kornitsky: Okay. Well, I mean, it’s really incredible to me the, the, the breadth and the depth of, of what you’re able to do, who you’re able to help. And it’s not just the attorneys, it’s also the individuals. And when it comes to individuals, they can reach out to you. What’s the best way for them to get Ahold of you?

Sheila McPhilamy: They can give me a call on my cell, which is actually the office number. I don’t have an office number. It’s just call me on my cell. Send me a text. Uh, that number is (404) 379-1125. And then they can also locate us on the web at Complete Investigations net. And then we’re also on all the social media platforms under complete investigation.

Joshua Kornitsky: That’s wonderful. And we’ll also have all of that information shared on our site. And I appreciate you sharing with us what you’ve shared. But I want to ask you about one more thing that you had told me about, which was your nonprofit.

Sheila McPhilamy: Yes, I have a nonprofit. It’s called Serving to Protect. And a lot of the times where children go missing. It’s there’s a lot involved as far as getting them back to the parent. Um, they there may be costs for hotel rooms, for air travel, for travel to the location. Uh, so, um, the nonprofit helps cover some of those costs. Uh.

Joshua Kornitsky: Yeah. Okay. So is that something that that anybody can reach out and make a donation for?

Sheila McPhilamy: They can. If you go to complete investigations and go to the page for serving to protect, uh, there should be a link there where they can make a payment.

Joshua Kornitsky: That’s fantastic. Well, Sheila, I can’t thank you enough for coming on and sharing your experience. And and, uh, the incredibly real true life as opposed to, as seen on TV version of of what you do with your investigation and with your investigators. And thank you so much for being here. I hope you have time to stick around. But once again, this has been Sheila McPhilamy with Complete Investigations and Security. Thank you.

Sheila McPhilamy: Thank you so much.

Joshua Kornitsky: Thank you. And my next guest is Pablo Gonzalez. Pablo is one of the founders of a company called Global Talent Direct. Good morning. Pablo, how are you?

Pablo Gonzalez : Hey, Josh. I’m good. Thank you so much for having me.

Joshua Kornitsky: Thank you so much for being here today. We really appreciate it. So let me start by asking you what do you do?

Pablo Gonzalez : Yeah. So Global Talent Direct is a company, uh, that was founded, um, with the goal of helping business owners, uh, use global talent for local impact. Uh, and that’s our mission statement. Um, Essentially, we’re not just, you know, people always going into the. People are always going into thinking, oh, you’re taking American jobs this and what have you. Um, when in reality, you’re you’re not only giving someone. A job, uh, overseas, but you’re helping a business owner stateside become profitable faster, um, by being able to find someone who has their masters ten years of experience asking 1300 bucks a month.

Joshua Kornitsky: Wow. So what types of roles do you help fill?

Pablo Gonzalez : Yeah. So we we, uh, right now have a solid baseline of customer service reps. Uh, executive assistants, those I, I would say are our most popular offerings. Um, but then we also have marketing, uh, any accounting and finance, um, operations salespeople. It’s it’s really we’re also working on finding a legal assistance and paralegals as well. Um, but it’s really anything that can be done remote where the founder did not get into their business, their nonprofit, their the organization to be doing these things? Sure. And be able to actually remove one of those hats.

Joshua Kornitsky: Okay, well, that sounds like it makes a pretty big impact in in in more than one place, right? Yeah. So so let’s back up a little bit. Tell me a little bit about your background. How did where did you start that you ended up here.

Pablo Gonzalez : Yeah. So, uh, I’ll keep it short because it can be I can’t take that detour, but, uh, I’m a Air Force veteran as an explosive detection dog handler. Uh, for six years. Um, and when I separated, my wife asked me to do something where she could get some sleep at night.

Joshua Kornitsky: Well, first, thank you for your service.

Pablo Gonzalez : Thank you, thank you. So, uh, I still wanted to, uh, you know, make an impact on on my community, uh, wherever it is, and society as a whole. So I went into, uh, into business consulting. I found that a small.

Joshua Kornitsky: Business.

Pablo Gonzalez : Profession. Yeah, I found that small business owners and just business owners in general always have a really amazing story as to what got them there. And they’re they’re the ones helping the economy. Uh, get back to where it needs to be. Um, and I, I found during those years of business consulting that the main problem was always, I wish I could afford more help. You know, I need it. I can’t, I can’t get it. Um. That would be great. And payroll. And, you know, nowadays you’re having some college kids coming out expecting $95,000 salaries with no experience. Um, so it’s it’s it’s really helpful to to the business owner that thinks there are several years away. Sure. And even the serial entrepreneurs that, uh, want to scale and sell, scale and sell.

Joshua Kornitsky: So it really helps them sort of be able to do things that they otherwise wouldn’t be able to touch.

Pablo Gonzalez : Precisely.

Joshua Kornitsky: Okay. And where do you make the connections with folks? Uh, obviously we’ll talk about where you find your customers, but where do you find the talent?

Pablo Gonzalez : Yeah. So we have them really all over the world. Uh, specifically where the cost of living is going to make the most sense for the business owner. Uh, in the sense of ROI. So it depends. We have most of Latin America, Asia, um, uh, Middle East. Uh, Trinidad and Tobago. I mean, really any with Jamaica, even anywhere where the cost of living is going to just make that the most sense.

Joshua Kornitsky: Okay. And do you specifically bring, uh, bring to market talent that may be multilingual and not that that’s a focus, but.

Pablo Gonzalez : Yeah, no, absolutely. All of the candidates speak, uh, speak English are very fluent in it, not just in English, but we also test for fluency in their specific field. Oh that’s great. Obviously, you know, I speak fluent Spanish. I’m Colombian. Um, but I couldn’t tell you how to take a computer apart and put it together. Okay. Um, so we test specifically, like bookkeepers, knowing those financial terms and such things.

Joshua Kornitsky: Okay. And. And how would you say that you’ve got a specific vertical that you’re helping, or as far as the clients that you’re looking for, what? What’s a good fit other than somebody who’s too busy?

Pablo Gonzalez : Yeah. No. So that’s the cool part about this is, is when I was in business, consulting was almost a little restrictive. Um, where the medical came into play. And, uh, you have to get all of this information to their first born, and even then, they might still get denied. Um, whereas now it can be an individual that thinks they’re too busy. It can be a business owner that needs to, that wants to spend a few more hours with their family a week. Um, and it can be serial entrepreneurs that are, uh, just buying, scaling and selling, um, and wanting to help the, the local community.

Joshua Kornitsky: So can I ask you a tough question?

Pablo Gonzalez : I would hope so.

Joshua Kornitsky: Tough question. Aren’t these taking American jobs?

Pablo Gonzalez : Yeah. Um, that’s that’s really that comes in a lot. Uh, I think I mentioned a little bit earlier and it’s it’s tough because you can’t find an American with ten years of experience. Uh, and their degree and looking for 1300 bucks a month. Um. That’s true. And, you know, these aren’t just cost savings. They’re competitive. Competitive advantages that fuel, uh, local job creation. So that’s where our mission statement comes in. Um, it’s it’s when you have that money you’re able to donate to your causes. You’re able to hire more stateside. Um, one of our niches that we’ve actually found is blue collar. Um, which might sound ironic because obviously there’s a lot of hands on. Sure, sure. Um, but they where they find the most ROI in filling their back office with these remote roles so that they can focus on the big picture and strategy.

Joshua Kornitsky: So they’re not just temporary roles. It’s not just I need somebody to help me out for the week. They’ll they’ll actually permanently take the position.

Pablo Gonzalez : Yes. So we actually prefer that, uh, it’s we’re direct hires. Um, so we were able to place them and integrate them with your team. We have, uh, standard operating procedures that we’re able to provide for people who, uh, might have. Well, are going to have. The question is, how do I integrate a remote person with my physical team? Um, and we found ways to do it that make it have the least friction possible, uh, with having the business owners not really have to worry about, uh, several other things other than I just made an amazing hire for a fraction of the cost.

Joshua Kornitsky: Wow. So that really does make a pretty strong impact. Now, I know you are also involved in a number of other organizations. Uh, first, can you tell me a little bit about the Cobb chamber?

Pablo Gonzalez : Yeah, I love the Cobb chamber. So ever since I separated from the Air Force, uh, and moved back here, uh, to Georgia, I’ve been involved with them. Only this last year on the steering committee, uh, for the young professionals. Um, but it’s a an amazing Cobb County, as you guys are aware, is an amazing county. Um, and the chamber specifically does a lot of good, uh, for, for the local community. Um, one of my favorite events is the top golf tournament. Uh, it’s a fundraiser for, uh, Children’s of Atlanta.

Joshua Kornitsky: Sure. Yeah. The children’s healthcare is is, uh. If I ever have the money, it’s where it’s going to go, for sure. But you also are involved with savvy. Would you tell us tell us what it stands for?

Pablo Gonzalez : Yeah, absolutely. Uh, so as a veteran myself, it’s it stands for a strategic alliance for veteran integration, and it’s a nonprofit that helps veterans reintegrate into society, um, through a specific course. So it’s resources for all veterans, but specifically, it builds out a track for someone who’s either a year from separation or post separation, um, if they want to go entrepreneurship route, if they want to go into corporate, if they want to go back to school, get their benefits squared away. I mean, free Coursera membership, it’s um, it’s a lot of resources. And, uh, Taps does a lot for us, which is the transition assistance program that is mandated in the military. But, uh, there’s just so much that it misses.

Joshua Kornitsky: So do you function as an advisor for some of the men and women that are in that window of getting ready to transition out or having just transitioned.

Pablo Gonzalez : Out, not to them directly? Uh, I help with the programs. Um, so, uh, outreach, um, resource gathering, uh, just being able to get the organization, uh, as, as successful as possible and be able to reach as many veterans as we can.

Joshua Kornitsky: And I assume that’s a nonprofit as well. Yes, yes. If people wanted to make a donation there, how would they go about doing that?

Pablo Gonzalez : Yeah, absolutely. So just on the website and you can look up Strategic Alliance for Veteran Integration or Savvy. And it actually has at the very top make a donation.

Joshua Kornitsky: Oh fantastic. Okay. So let me circle back to to Global Talent Direct because I want to make sure that we give due diligence and the amount of time there. So what, if anything, uh, should I have asked that? I haven’t asked that. That you want to communicate about how you help your clients and how you help the people that you employ? What if someone’s listening right now and and forwards this, uh, when we publish out to somebody in a different country, how do they reach you? What are the types of things that you’re looking for?

Pablo Gonzalez : Yeah. So if it’s if it’s talent, uh, what we’re looking for is meant to senior level experience. It makes the transition a lot easier for actually placing these individuals with having their own setup already and proven experience working remotely. Um, if it’s companies and organizations and nonprofits, then we’re actually able to, uh, we have social global talent direct on all socials. Um, and you can actually, uh, send me a text or a phone call at six seven 8 or 8 00542. And then there’s also the admin email on our website, Global Direct. Com.

Joshua Kornitsky: Oh, fantastic. And we’ll have all of that shared on our site as we will for for Sheela and complete investigations and security as well. Um, I can’t thank you enough, Pablo Sheila, for for sharing your experience and your stories and your knowledge with us. Um, it’s been great to have you here in the studio. We try to make it interesting. We try to make sure we ask the right questions. Thank you both for being here. This is Joshua Kornitsky professional iOS implementer and your host today on Cherokee Business Radio.

 

Tagged With: Complete Investigations and Security, Global Talent Direct

The Transformational Work of the STAR House Foundation

July 10, 2025 by John Ray

The Transformational Work of the STAR House Foundation, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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The Transformational Work of the STAR House Foundation, on North Fulton Business Radio with host John Ray

The Transformational Work of the STAR House Foundation (North Fulton Business Radio, Episode 883)

In Roswell, Georgia, hundreds of children face steep challenges outside the classroom. Those challenges don’t stop when the school day ends. That’s where the STAR House Foundation comes in.

In this episode of North Fulton Business Radio, host John Ray speaks with Windy Nicholson, Maureen Curtis, and Alejandra Torchia of the STAR House Foundation, a nonprofit that provides free, on-site afterschool programs for underserved children at Title I elementary schools. These programs offer more than academic help. They provide character development, emotional support, healthy snacks, and consistent encouragement from trusted adults.

A $1,000 donation funds a full year of support for one child. Many former students are now returning as volunteers, educators, and even board members. Their “32 STARS for 32 Years” campaign aims to raise $32,000 to expand the mission and reach even more children.

If you believe every child deserves a strong start and a real chance to thrive, this conversation will show you what that looks like in action.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

  • Early intervention matters: Reading proficiency by third grade is a strong predictor of long-term academic success. STAR House helps students build that foundation.
  • On-campus access: STAR House operates after school in Title I schools at no cost to families, with a six-to-one student-to-coach ratio.
  • A full-circle model: Former students are now volunteers, educators, and board members—proof of long-term transformation.
  • High-impact giving: Just $1,000 supports a child for an entire year of afterschool care, tutoring, and personal development.
  • Community powered: STAR House depends on individual donors, sponsors, volunteers, and corporate partners to fulfill its mission.
  • Current campaign: “32 STARS for 32 Years” seeks to raise $32,000 to fund the upcoming school year for underserved students in Roswell.

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
00:24 Highlighting the STAR House Foundation
00:46 Renasant Bank Sponsorship
01:49 Welcoming Guests from STAR House Foundation
02:14 Overview of STAR House Foundation
03:23 Challenges Faced by Underserved Children
04:35 Maureen’s Role and Experience
06:00 Details About the Schools Served
09:41 Importance of Food and Nutrition
10:16 Growth and Impact of STAR House Foundation
12:50 Partnership with Schools
15:09 The Stakes and Long-term Impact
19:05 Heartwarming Success Stories
22:09 Back to School Campaign
25:17 Volunteer Opportunities
28:40 Corporate Sponsorships and Donations
29:45 Final Thoughts and Gratitude
33:12 Closing Remarks and Sponsor Message from Beyond Computer Solutions

STAR House Foundation

STAR House Foundation is a non-profit organization based in Roswell, Georgia, dedicated to supporting at-risk children in North Fulton County through after-school tutoring, mentoring, and enrichment programs. Serving over 200 students in three Title I schools, STAR House provides a safe and nurturing environment where children can improve their academic performance, develop positive study habits, and build essential life skills. The foundation also offers a summer camp that bridges the academic gap during school breaks, focusing on retention and continued growth for elementary students.

Founded in 1993 by local volunteers who recognized the need for after-school supervision and academic support among economically disadvantaged youth, STAR House has grown to become a vital resource in the community. Its mission is to equip students with the tools and encouragement needed for personal and educational success, working closely with schools, families, and community partners. STAR House is committed to fostering diversity, inclusion, and equity, ensuring all children have the opportunity to reach their full potential and envisioning a future where every student can improve their life’s trajectory through education and mentorship.

Website | LinkedIn | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: after school care, Alejandra Torchia, Beyond Computer Solutions, early childhood education, John Ray, Maureen Curtis, mentorship, North Fulton Business Radio, renasant bank, Roswell, Roswell Georgia, Star House Foundation, Title I schools, underserved children, underserved communities, why early childhood matters, Windy Nicholson

Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron

July 9, 2025 by John Ray

Why Charging Premium Fees Is Actually Service to Your Clients, with Criminal Attorney Joshua Baron, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
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Why Charging Premium Fees Is Actually Service to Your Clients, with Criminal Attorney Joshua Baron, on The Price and Value Journey podcast with host John Ray

Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138)

In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy behind building a service-based practice.

Josh reveals how a single 45-minute conversation with a business consultant led him to triple his prices and why most of his clients said yes. This episode unpacks the psychology behind pricing decisions, the importance of aligning your client experience with your fees, and how premium pricing actually serves both attorney and client better.

Beyond pricing strategy, Josh shares his unique approach to client access (including giving out his personal cell phone number), his philosophy on when to work for free versus when to charge premium rates, and how his deeply held beliefs about service and purpose drive his business decisions.

Whether you’re struggling with pricing confidence, wondering how to justify premium fees, or seeking to understand the relationship between pricing and client treatment, this episode provides both tactical strategies and a philosophical framework for building a sustainable, values-driven practice.

If you haven’t heard the first part of John’s interview with Josh, please follow this link

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

  • Test pricing changes with pilot programs – Don’t overhaul everything at once; experiment with a subset of cases to build confidence and gather data.
  • Focus on what you’re uniquely good at – Narrow your offerings dramatically rather than trying to serve everyone; Josh went from thirty practice areas to essentially two.
  • Have honest value conversations with clients – Help clients articulate whether the case is truly important to them rather than trying to convince them it should be.
  • Premium pricing requires premium experience alignment – You can’t charge high fees while delivering a discount experience; everything must align.
  • If clients don’t treat you well, examine your pricing – Low prices communicate that you see yourself as low-value, which affects how clients interact with you.
  • Personal accessibility can reduce overall contact – Giving clients his cell phone number actually decreased calls because they felt secure knowing they could reach him.
  • Your day job enables your mission, it doesn’t have to be your mission – Charging sustainable rates allows you to pursue your deeper purpose without financial stress.

Topics Discussed in this Episode

00:00 Introduction and Guest Overview
01:34 Recap of Part One
02:00 Joshua Baron’s Pricing Journey Begins
04:04 The Impact of Pricing Changes
08:08 Client Value and Case Selection
10:30 Understanding Client Value
16:53 Creative Solutions in Legal Practice
20:37 Premium Legal Fees: A Service to All
22:45 Balancing Work and Life as a Lawyer
23:35 The Importance of Pricing and Client Treatment
25:13 Setting Boundaries with Clients
26:09 The Value of Accessibility and Client Communication
30:16 Philosophy Behind Legal Practice
34:41 Pricing and the Mindset of Service
42:42 The Importance of Networking and Relationships
46:15 Final Thoughts and Contact Information

Joshua Baron

Joshua Baron
Joshua Baron

Joshua Baron is a criminal defense attorney and the founder of SB Legal, based in Utah. He graduated summa cum laude with a Bachelor of Arts in History from Cal Poly, Pomona, at age 18, then served an LDS mission in Viña del Mar, Chile, where he became fluent in Spanish. In 2007, he earned his J.D. cum laude from Brigham Young University’s J. Reuben Clark Law School, serving as Executive Editor of the Journal of Public Law and Associate Editor of the Education Law Journal. After law school, Baron began his career as a civil litigator in Park City, representing developers and real estate companies. Seeking more trial experience, he joined the Salt Lake City Prosecutor’s Office in 2008, handling over 1,500 criminal cases per year and leading more than thirty jury trials.

In 2009, Baron co-founded Sharifi & Baron, PLLC, which later became SB Legal. He has since represented hundreds of clients in nearly every court in Utah, covering a wide range of criminal and immigration matters. Baron is licensed to practice before both federal and state courts in Utah. His practice areas include criminal defense—such as violent crimes, drug offenses, white-collar crimes, domestic violence, and sex crimes—and immigration law, including deportation defense and appeals. He has achieved not guilty verdicts and dismissals in serious criminal cases, including aggravated burglary, sexual assault, and drug distribution.

Baron is recognized for his professionalism, client-focused approach, and responsiveness. He has been selected as a Super Lawyer by Mountain States Super Lawyers from 2020 to 2025 and previously as a Rising Star. He has also been named a Top Lawyer by the Global Directory of Who’s Who and included in Utah Business Magazine’s Utah Legal Elite.

In addition to his legal practice, Baron is an author and educator, having written books such as Criminal Defense Referrals and The Business of Criminal Law, and taught criminal law and procedure as adjunct faculty at Ensign College.

Website | LinkedIn

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 880 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: charging premium fees, client communication, criminal defense attorney, criminal defense lawyer, John Ray, Joshua Baron, networking, pricing, pricing strategy, purpose, raising prices, relationships, SB Legal, setting boundaries, The Price and Value Journey

AI, Cyber Threats, and Your Business with Chris Noles, Beyond Computer Solutions

July 2, 2025 by John Ray

AI, Cyber Threats, and Your Business with Chris Noles, Beyond Computer Solutions, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
AI, Cyber Threats, and Your Business with Chris Noles, Beyond Computer Solutions
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AI, Cyber Threats, and Your Business with Chris Noles, Beyond Computer Solutions, on North Fulton Business Radio with host John RayAI, Cyber Threats, and Your Business with Chris Noles, Beyond Computer Solutions (North Fulton Business Radio, Episode 880)

In this episode of North Fulton Business Radio, host John Ray welcomes back Chris Noles, owner and president of Beyond Computer Solutions, to discuss what every business, large or small, needs to know about modern cybersecurity threats. Chris breaks down the evolving risks posed by phishing attacks, AI-powered scams, and outdated systems, and why human error remains the biggest vulnerability. He also shares critical updates on the upcoming Windows 10 end-of-life deadline, the importance of password managers and multifactor authentication, and the truth about cyber insurance coverage most businesses get wrong.

Beyond the insights, John announces that North Fulton Business Radio is a proud client and partner of Beyond Computer Solutions. Whether you’re a law firm, healthcare practice, or construction company, this episode is a must-listen if protecting your data and operations matters to you like it does to John and his team.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

  • Cyberattacks target everyone, not just large organizations. If your device connects to the internet, you’re at risk.
  • Phishing and impersonation attacks are on the rise, and AI makes them harder to detect.
  • Training staff and having robust monitoring tools in place is more critical than ever.
  • Windows 10 support ends October 15, 2025. Businesses should plan device upgrades now to avoid security vulnerabilities.
  • Cyber insurance is often inadequate. Attorney fees alone in a breach can exceed $800,000.
  • Don’t use browsers to save passwords. Use secure password managers like Bitwarden instead.
  • AI tools like Microsoft Copilot can boost productivity but must be deployed securely.
  • Proactive IT partners make all the difference. Responsiveness, strategy, and security should be non-negotiable.

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:55 Guest Introduction: Chris Noles
03:01 Cybersecurity Insights and Risks
09:00 Microsoft Updates and Cybersecurity Measures
11:30 Password Management and Multifactor Authentication
13:12 Cyber Insurance: Are You Covered?
15:07 AI in Business: Opportunities and Risks
17:29 Big Announcement: Partnership with Beyond Computer Solutions
18:39 IT Support and Success Stories
23:05 Conclusion and Contact Information

Chris Noles, Founder and CEO, Beyond Computer Solutions

Chris Noles, Owner and President, Beyond Computer Solutions
Chris Noles, Owner and President, Beyond Computer Solutions

Chris Noles is an experienced virtual CIO and technology consultant for professionals and business owners. Chris has over 26 years of information technology experience and over 24 years of experience as a business owner providing managed IT and cybersecurity services.

Chris began his career in the 1990s providing specialized IT services for law firms and business owners, and many of those same law firms and business owners continue to work with his team of experts today. Chris is a trusted advisor who has provided IT services, compliance, and security solutions to politicians, attorneys, doctors, and executives for organizations of all sizes.

Chris and his firm have over 20 years of experience keeping businesses running so that business owners can focus on running their businesses. His team has also played a significant role in responding to and remediating high-profile cybersecurity breaches. Chris has been featured in multiple articles, providing cybersecurity expert advice to medical and legal professionals who are concerned about protecting their reputations. Chris’s firm has been recognized as one of the top 501 MSPs worldwide.

When Chris isn’t helping business owners solve problems with technology, he enjoys spending time with his new daughter, traveling, and spending time outdoors.

LinkedIn

Beyond Computer Solutions

Beyond Computer Solutions is an Atlanta-based IT services provider specializing in managed IT solutions, cybersecurity, cloud computing, and IT consulting for small and medium-sized businesses. The company helps organizations such as law firms, manufacturing companies, and other businesses protect themselves from cyberattacks and maintain compliance with industry regulations.

Beyond Computer Solutions acts either as a full IT department or as an extension of an existing team, offering proactive management and support to ensure secure, stable, and efficient technology operations. Their approach emphasizes personalized service, industry-specific expertise, and a commitment to building long-term, trusting relationships with clients.

Founded in 2009, the company is privately held and recognized for its attentive, responsive staff and its ability to deliver reliable, tailored IT solutions that help clients focus on growth while minimizing technology risks.

Website | LinkedIn | Facebook | YouTube

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Beyond Computer Solutions, Chris Noles, cyberattacks, cybersecurity, cybersecurity services, cyberthreats, IT support, John Ray, managed IT services, managed IT support, North Fulton Business Radio, outsourced IT services, phishing

Ditching Google Ads: Criminal Attorney Joshua Baron’s Referral Practice Revolution

July 2, 2025 by John Ray

Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
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Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution, on The Price and Value Journey podcast with host John Ray

Ditching Google Ads: Criminal Attorney Joshua Baron’s Referral Practice Revolution (The Price and Value Journey, Episode 137)

In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation from a high-volume, Google Ads-dependent practice to a thriving referral-based firm that prioritizes client relationships and sustainable growth.

This conversation reveals the hidden costs of digital marketing dependency and explores how professional service providers can build meaningful, profitable practices through authentic relationship-building rather than paid advertising. Josh’s journey from spending $35,000 a month on Google Ads to eliminating them entirely contains important lessons for any professional looking to create a more sustainable and fulfilling practice.

Whether you’re a lawyer, consultant, accountant, coach, or fractional executive, this episode offers practical advice about building authority, understanding what clients truly want, and creating referral systems that work naturally with your personality rather than against it.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

  • Google Ads create “golden handcuffs.” They’re expensive, create cash flow problems for smaller firms, and become scary to turn off once you’re dependent on them
  • Clients don’t want lawyers; they want relief. People hire professionals when stress and anxiety spike, not because they love having advisors
  • Ask “why now?” to uncover real motivations. Understanding the trigger that made them call today (vs. six months ago) reveals what they’re truly buying
  • You don’t need to ask for referrals. Other professionals are willing to refer work that they prefer not to handle. You’re doing them a favor by accepting it
  • Match relationship-building to your personality. Find your “love language” for professional relationships (words, time, gifts, service) and stick with what energizes you
  • Provide clients with a “draft” rather than posing open-ended questions. Reduce their cognitive load by sharing what most people in their situation want, then let them edit it
  • Regular post-consultation reflection improves results. Professional services exist in “wicked learning environments” where deliberate reflection is key to improvement

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:12 Joshua Baron: Background and Firm Overview
02:24 The Shift from Google Ads to Referral-Based Practice
04:52 Challenges and Benefits of Referral-Based Practice
09:39 Transforming Client Experience and Building Relationships
15:26 Philosophy on Pricing and Professional Growth
18:47 Effective Referral Strategies and Personal Insights
25:26 The Power of Relationship Building
26:25 Finding Your Unique Networking Style
26:47 The Importance of Authenticity in Networking
29:13 Understanding Client Needs and Building Trust
45:07 The Role of Reflection in Professional Growth
49:43 Conclusion and Thanks to Joshua Baron

Joshua Baron

Joshua Baron
Joshua Baron

Joshua Baron is a criminal defense attorney and the founder of SB Legal, based in Utah. He graduated summa cum laude with a Bachelor of Arts in History from Cal Poly, Pomona at age 18, then served an LDS mission in Viña del Mar, Chile, where he became fluent in Spanish. In 2007, he earned his J.D. cum laude from Brigham Young University’s J. Reuben Clark Law School, serving as Executive Editor of the Journal of Public Law and Associate Editor of the Education Law Journal. After law school, Baron began his career as a civil litigator in Park City, representing developers and real estate companies. Seeking more trial experience, he joined the Salt Lake City Prosecutor’s Office in 2008, handling over 1,500 criminal cases per year and leading more than thirty jury trials.

In 2009, Baron co-founded Sharifi & Baron, PLLC, which later became SB Legal. He has since represented hundreds of clients in nearly every court in Utah, covering a wide range of criminal and immigration matters. Baron is licensed to practice before both federal and state courts in Utah. His practice areas include criminal defense—such as violent crimes, drug offenses, white-collar crimes, domestic violence, and sex crimes—and immigration law, including deportation defense and appeals. He has achieved not guilty verdicts and dismissals in serious criminal cases, including aggravated burglary, sexual assault, and drug distribution.

Baron is recognized for his professionalism, client-focused approach, and responsiveness. He has been selected as a Super Lawyer by Mountain States Super Lawyers from 2020 to 2025 and previously as a Rising Star. He has also been named a Top Lawyer by the Global Directory of Who’s Who and included in Utah Business Magazine’s Utah Legal Elite.

In addition to his legal practice, Baron is an author and educator, having written books such as Criminal Defense Referrals and The Business of Criminal Law, and taught criminal law and procedure as adjunct faculty at Ensign College.

Website | LinkedIn

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: attorney, building trust, Criminal Defense, criminal defense attorney, criminal defense lawyer, google ads, John Ray, Joshua Baron, networking, pricing, referral-based practice, referrals, SB Legal, The Price and Value Journey

How to Make Confident Decisions Under Pressure, with Retired Major General Jack Briggs

July 1, 2025 by John Ray

How to Make Confident Decisions Under Pressure, with Retired Major General Jack Briggs, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
How to Make Confident Decisions Under Pressure, with Retired Major General Jack Briggs
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How to Make Confident Decisions Under Pressure, with Retired Major General Jack Briggs, on North Fulton Business Radio with host John Ray

How to Make Confident Decisions Under Pressure, with Retired Major General Jack Briggs (North Fulton Business Radio, Episode 879)

Retired Major General Jack Briggs joins John Ray to share hard-earned insights on leading through crisis and making confident decisions under pressure. Drawing from more than three decades of military leadership, including 225 combat sorties and his role as Director of Operations at U.S. Northern Command, Jack explains why clarity, humility, and decisiveness are essential for leaders navigating high-stakes situations. He introduces a practical framework built around four key questions that can guide any leader through complexity and chaos.

Now serving in higher education and advising institutions across sectors, Jack brings these lessons into boardrooms, university leadership teams, and nonprofit strategy sessions. Whether you’re leading a business, a team, or a mission-driven organization, this episode will challenge how you think about crisis, redefine what it means to be decisive, and help you build a more grounded, confident leadership style when it matters most.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

  • Great crisis decision-makers share three core traits: they operate from clear principles, they ask others for help, and they know when and how to act decisively.
  • The quality of the decision matters more than the outcome. Good decisions can lead to bad outcomes—and vice versa—but relying on luck isn’t a strategy.
  • A crisis is a category error. You don’t solve a crisis. You solve the underlying problems that make it feel like a crisis.
  • Leaders should ask four key questions during any crisis: What do we know? What don’t we know? What are we doing about it? Who else needs to know?
  • Emotional regulation starts with the leader. If you overreact, your team will escalate. If you stay calm, they have room to respond effectively.
  • Decisiveness is a skill that can be trained, not just a personality trait. It flows from having clear values and drawing on diverse input.
  • Leaders should cultivate approachability, empathy, fierce advocacy for their team, and clarity in communication before the crisis hits.

Topics Discussed in this Episode

00:00 Introduction and Episode Overview
01:51 Interview with Major General Jack Briggs Begins
Retired Major General Jack Briggs03:04 Jack Briggs’ Military Background and Leadership Experience
06:55 Key Characteristics of Effective Crisis Decision Makers
10:34 The Importance of Humility and Team Input in Decision Making
14:14 Defining Crisis vs. Problem
17:25 Four Core Questions for Crisis Decision Making
25:34 Deliberative vs. Impulsive Decision Making
28:47 The Role of Emotions in Leadership
32:29 Handling Rapidly Evolving Situations
35:21 Developing Crisis Management Skills
40:19 Applying Crisis Management in Higher Education
45:34 Essential Leadership Qualities for Complex Times
47:49 Conclusion and Contact Information

Major General Jack Briggs (Retired)

Major General Jack Briggs (Retired)
Major General Jack Briggs (Retired)

Major General Jack Briggs is a retired United States Air Force officer with over 31 years of distinguished service, culminating in senior leadership roles including Director of Operations for U.S. Northern Command at Peterson Air Force Base, Colorado. In this role, he was the principal adviser on operational matters, overseeing strategic guidance for land, maritime, homeland defense air operations, and defense support to civil authorities within the North American area of responsibility.

He graduated as a distinguished graduate from the U.S. Air Force Academy in 1986 and has extensive experience as a fighter pilot, having flown 225 combat sorties in operations such as Desert Storm, Northern Watch, Southern Watch, Enduring Freedom, and Iraqi Freedom. His career also includes command at squadron and wing levels, NATO staff positions, and serving as executive officer to the Supreme Allied Commander Europe and Commander of U.S. European Command.

After retiring from the Air Force in 2017, Major General Briggs transitioned into leadership roles in higher education and non-profit sectors. He served as Vice President for Global Resiliency and Security at New York University, where he managed emergency management and security for multiple campuses worldwide. He later became President & CEO of Springs Rescue Mission in Colorado Springs, the largest homeless shelter and addiction recovery program in southern Colorado, driven by his faith and commitment to serving vulnerable populations, including homeless veterans.

Currently, Major General Briggs is the Assistant Vice Chancellor for Public Safety Operations at the University of Colorado Boulder, overseeing emergency management, flight operations, and security operations. He also holds a Doctorate in Education Leadership and Innovation, applying his military leadership experience to transform organizations and sharpen decision-making capabilities in crisis environments.

LinkedIn | For speaking, consulting and media opportunities, please connect with his agency, Voices to Connect

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Beyond Computer Solutions, confidence, crisis decision making, crisis leadership, Crisis Management, higher education, humility, John Ray, Leadership, leadership in higher education, Major General Jack Briggs (Retired), North Fulton Business Radio, renasant bank

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