The Vital Role of Sharing Your Company’s Great Culture with the Community E35
In the modern business landscape, a company’s culture is not just an internal matter. It has evolved into a valuable asset that can significantly impact a company’s success and reputation. We know this!
However, having a fantastic company culture is not enough. It’s equally crucial to communicate this culture to the broader community and potential partners. One effective way to achieve this is by partnering with experts that specialize in marketing and telling the story of your company’s exceptional culture, such as achieving recognition as one of the best places to work.
Having an outstanding company culture is a remarkable achievement in itself, but it’s not enough if it remains hidden within the walls of your organization. To truly reap the benefits of a great culture, you must share it with your community, industry peers, and potential partners. Many companies face the challenge of being the best-kept secret in terms of culture because they don’t proactively communicate their strengths.
We had the chance to highlight two amazing ladies from BestCompaniesAZ to talk about the importance of company culture, the benefits of telling the story of company culture, and discussing the work that led them to this space to help shine the light on other companies.
BestCompaniesAZ has the expertise to craft compelling narratives around your culture, highlighting what makes your company unique and showcasing the human side of your organization. They are the cheerleaders that you didn’t know you needed!
When potential partners and clients hear stories about your great company culture, they are more likely to view your organization as a desirable partner and provider of goods or services. So let’s start telling more stories about great culture!
Are you a company interested in sharing the remarkable story of your outstanding corporate culture?
Are you a business seeking to demonstrate to the community just how exceptional your company culture is?
Do you specialize in conducting employee engagement surveys that reveal the excellence of your company’s culture?
Are you in search of the perfect awards to highlight and elevate the narrative of your company’s culture?
Well, then you should listen to this episode!!!
BestCompaniesAZ is a boutique agency that specializes in employer branding. With more than 30 combined years of industry experience in marketing and human resources, BestCompaniesAZ elevates award-winning organizations through digital marketing, events, social media and award consultation services.
Denise Gredler is the state’s preeminent thought leader and visionary in employer branding and award consultation. Denise is best known for establishing large-scale workplace awards programs, including the Best Places to Work in the Valley, Arizona’s Most Admired Companies, and Top Companies to Work for in Arizona.
Before founding BestCompaniesAZ, Denise was the vice president of human resources for a commercial finance company headquartered in Arizona. There, she helped to build a human resources department for a small subsidiary into a decentralized human resources function for a public company with more than 1,500 employees nationwide.
Working closely with the CEO, Denise nurtured and promoted the company’s dynamic work culture, landing the company in the #12 and #16 spots on Fortune Magazine’s 100 Best Companies to Work for in America in 1999 and 2000, the first Arizona public company to top this list. She created work/life initiatives, recruitment and retention strategies, managed HR surveys and employee communications to build an outstanding employer brand.
In 2017, Denise was named as one of the “Most Influential Women in Arizona” published by AZ Business magazine. In 2023, BestCompaniesAZ was recognized as one of the BBB Torch Award for Ethics finalists. Denise also serves on the board for Habitat for Humanity Central Arizona and was nominated to the Executive and Nominating Committees.
In her spare time, Denise likes to travel with husband Karl and son Max, and tries her best to enjoy the workout and healthy eating program she’s committed to.
Connect with Denise on LinkedIn.
Kari Trummel has worked over 20 years in the marketing and advertising industry helping clients and companies grow their businesses. Her expertise spans from technology and finance, to sports marketing and working with Fortune 100 companies.
She has the experience and connections to help take your employer brand and candidate flow to the next level. Kari has proven her ability to help her clients succeed in marketing their businesses in new and innovative ways in Arizona and California.
Her many strengths which include process implementation, account management, high attention to detail and excellent customer service skills, will be instrumental in helping all BestCompaniesAZ clients exceed their talent sourcing and employer branding goals for the future.
On a personal note, Kari is a Chicago native and moved to Arizona to attend college at GCU and Arizona State. She has lived in the Valley for over 20 years. When she is not being a mom to her young son, Greyson, you can find her on her yoga mat or hiking one Arizona’s beautiful mountains.
Follow BestCompaniesAZ on LinkedIn and Facebook.
About Culture Crush
At Culture Crush, culture isn’t just a corporate buzzword. It’s a key factor that can either boost your company or lead to its failure.
We’re culture consultants, with a focus on leadership, appreciation, communication, processes, accessibility, mental health, diversity, inclusion, and creating a dynamic workplace.
As a growing company:
Culture Crush Business is your hub for company culture resources. With deep cultural insights and years of expertise, we evaluate your company’s needs and connect you with the precise resources to cultivate a thriving culture.
We work with CEOs, founders, HR Directors, or Culture Leaders of companies or teams, who value company culture and understand its impact on their business success.With Culture Crush you’ll learn how to transform your workplace into a place of unity, efficiency, and growth. Don’t just fix your company culture – transform it with Culture Crush Business.
On this podcast: We focus on everything surrounding businesses with good company culture. We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company. We share the resources to help improve company culture and showcase them on the podcast with their tips and tricks for growing culture.
About the Host
Kindra Maples is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).
She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.
Then came the opportunity for leading the Culture Crush Business Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.
Thank you for our Sponsor!
This episode is sponsored by Gateway Bank, a community bank in Arizona that specializes in serving small businesses across the Valley and the country.
When you work with Gateway, you don’t have to call an 800 number for support, or submit your loan application and wait weeks or months for an answer. You get fast, personal service from a team who knows you and cares about you.
When Gateway was founded in 2007, the team had a vision of building a hometown bank that prioritizes people over profits. Over 15 years later, they’re proud to still be one of the highest-performing AND highest-rated community banks around.
Whether you need a loan or banking services for your business, Gateway is here to help. Visit gcbaz.com/culturecrush for details and a free consultation with bank President James Christensen.
All loans subject to approval. Member FDIC.
Sarah McCraren is an Arizona native with a strong sense of community. Sarah spent many years in the corporate finance world specializing in the operational analysis, measurement and accountability systems, project management and software implementations. However, Sarah wanted to do work which was meaningful and would positively impact her community.
No arm twisting is required to get Jeremy Neis, a CC Arizona leadership team member, to engage in conversation with impassioned business minds on the topic of leveraging enterprise to create long lasting advancements for humanity.
