branding and marketing Archives - Business RadioX ®

Peter Carpenter, Thoroughbred Design Group

February 16, 2022 by John Ray

North Fulton Business Radio

Peter Carpenter, Thoroughbred Design Group

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Peter Carpenter, Thoroughbred Design Group (North Fulton Business Radio, Episode 433)

Peter Carpenter, Owner and Creative Director at Thoroughbred Design Group, was in the studio with host John Ray to discuss branding and design. He talked about how to create impactful branding, how he works with schools and school systems to take the seed of their ideas to branding which connects with the community, the unique branding challenges of educational institutions, his work with the FoCAL Center, his thoughts on work and life balance, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Thoroughbred Design Group

Thoroughbred Design Group is a creative agency headquartered in Alpharetta, GA.

They provide award-winning graphic design for their clients, and help take their marketing efforts to the next level.

Whether your needs range from direct mail and advertisement or identity development and annual report design, Thoroughbred Design Group will provide creative options to satisfy the most discriminating tastes. Working together with their clients, they produce winning results.

Company website | LinkedIn | Facebook | Instagram

Peter Carpenter, Creative Director, Thoroughbred Design Group

Peter Carpenter is the owner and creative director at Thoroughbred Design Group. His dream of building a branding and creative agency stems back to high school when he worked for the various industry-related businesses in Milwaukee, Wisconsin.

His time spent at an ad agency fueled his fire. Looking over the shoulders of art directors and photographers as they designed ads for Harley-Davidson and seeing the finished work of art in print was his Disney World! Peter worked for 8 years after college in corporate and small agency settings when in 1998 decided to break out on his own!

Thoroughbred Design Group had designed for almost every industry and collected several national awards for their work. Peter has 2 daughters. One in the marketing field and the other recently graduated from Georgia! Go Dawgs! She is about to enter some post-graduate education in order to become a nurse anesthetist.

In his free time, Peter enjoys music, good company, and football!

Questions and Topics in this Interview:

FoCAL Center opening (design of various elements to help brand and market the grand opening)
Supply chain issues related to Covid
Focus on the educational industry as we grow.
Embrace eNewsletter and Social Media presence for TDG – Engage/Inform/have fun!
Work/Life Balance – Continuing to hone the ideal balance
Branding and visual development of the Wellness Program within the Forsyth County school system.

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Lisa Weltsch and Ashlan Riess, Street Studio Creative

August 24, 2021 by John Ray

North Fulton Business Radio

Lisa Weltsch and Ashlan Riess, Street Studio Creative

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Lisa Weltsch and Ashlan Riess, Street Studio Creative (North Fulton Business Radio, Episode 382)

Street Studio Creative is a powerhouse of creative talent. Founder Lisa Weltsch and PR Director Ashlan Riess joined host John Ray to talk about the breadth of their services as a full-service branding and marketing agency based in Roswell serving small to midsize businesses. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Street Studio Creative

Personalized and customized marketing and Graphic design services, specializing in giving businesses a presence with a clearly identifiable brand, look, feel, and position in the marketplace.

As a creative resource, they communicate your message consistently, through a variety of media. With budget-friendly options, they are an ideal choice for the small to midsize business that wants to take their company to the next level.

Company website | LinkedIn | Facebook

Lisa Weltsch, CEO/Founder, Street Studio Creative

Lisa has dedicated more than 30 years to her career developing her skills and talent as a graphic designer with an eye for retail design, print and promotions for Atlanta-based clients to include Kinkos, Mori Luggage and Value Music Concepts Inc. Fueled by an entrepreneurial spirit that comes naturally to Lisa, she has evolved as a creative marketer, by combining her passion for design and her sense of visual communications to blaze her own trails, as Street Studio Creative.

Born and raised in LA during the ‘70s, Lisa grew up as one of the original San Fernando “Valley Girls.” In the ‘80s in San Francisco, Lisa studied design in college, as well as danced and taught dance professionally (fun fact: she has even danced on MTV videos). Flash (dance) forward to 2009, Lisa created her first brand as an entrepreneur and businesswoman, “Street Studio Dance and Fitness” in Roswell, where she learned all aspects of building a brand from scratch.

With a strong network of friends and clients in the community, Lisa came to discover that creative marketing is the ideal vehicle for her talent. Street Studio Creative emerged to serve all local lifestyle businesses, restaurants, and brands with a sharp creative edge.

Today, she maintains the same vibrant spirit as ever, as well as her long-standing vision and belief that all business, communications, trends, customers, styles, vibes, come from the streets.

Ashlan Riess, Strategic Marketing Partner + PR Director, Street Studio Creative

With an ability to identify key opportunities and to meet the needs of each individual client, Ashlan oversees daily account activities, production and project initiatives.

She serves clients with top-notch, high-level strategic planning, development, communications, and properly amplifies and executes the client’s marketing goals for a seamless experience start to finish. Her deep knowledge of brand architecture, media strategy, and current trends, Ashlan’s solution-oriented nature sets her apart from the rest.

Ashlan’s focus is always on providing first-class client support, building trust and stronger relationships, which results in overall client satisfaction and positive experiences as we strive to meet deadlines along with business and marketing goals. She is an industry expert in retail, real estate, and hospitality.

Questions and Topics in This Interview

Who is Street Studio Creative?
What exactly do you do for your clients?
What makes you different from other marketing agencies?
Who is your ideal client?
Branding
Marketing Strategy
Creative/Idea makers
Marketing trends

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Neeli Shah, The Law Offices of Neeli Shah and Barry Brimer, BeOriginal

May 12, 2021 by John Ray

Family Business Radio

Neeli Shah, The Law Offices of Neeli Shah and Barry Brimer, BeOriginal

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Neeli Shah, The Law Offices of Neeli Shah and Barry Brimer, BeOriginal (Family Business Radio, Episode 20)

Attorney Neeli Shah combined her love of numbers and her legal education and experience into her own firm which helps business owners and entrepreneurs with wills and estate planning. Barry Brimer founded his graphic design studio over 35 years ago and has been at the leading edge of adopting innovative technology to serve his clients. Each of these accomplished business leaders joined host Anthony Chen for this episode of Family Business Radio, which is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network.

Neeli Shah, The Law Offices of Neeli Shah

Neeli Shah, Attorney, The Law Offices of Neeli Shah

At the Law Offices of Neeli Shah, they believe that planning for the future should be purposeful and practical. They work with and/or help to develop a collaborative team of advisers committed to navigating the planned and unplanned transitions of life. They strive to empower and enrich the financial lives of those they serve as a source of education, information, and solutions by integrating personal family dynamics and relationships with the financial and tax planning processes.

Company website | LinkedIn

Barry Brimer, BeOriginal

**Barry Brimer, Founder/Owner, BeOriginal**

BeOriginal is a multi-disciplined graphic design studio located in Suwanee, GA. In 1986, BeOriginal began providing creative services and consulting on all aspects of branding and marketing to help businesses achieve their marketing goals. Projects from corporate training videos and materials, to billboards, require an in-depth knowledge of many different production processes to make a marketing campaign successful. BeOriginal has that knowledge. Companies like Napa Rayloc and Winton Machine have relied on the quality design services of BeOriginal for more than 35 years.

Company website | Company LinkedIn | Twitter | Brimer LinkedIn

Anthony Chen, Host of Family Business Radio

family owned craft breweries — **Anthony Chen**

This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of Family Business Radio can be found at familybusinessradioshow.com.