digital Archives - Business RadioX ®

Digital Detective

October 29, 2025 by Tom Sheldon

Beyond Evidence

Digital Detective

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Robin Martinelli

Robin Martinelli/Martinelli Investigations

Robin Martinelli is a native of Georgia. In the early 90’s, she was a Detention Certified Sheriff’s Deputy in both Forsyth and Rockdale counties. She began her career in the professional Process Service industry in 1995. During her tenure with a top legal services firm, Robin trained to become a Private Investigator in Atlanta. In 1996, Robin founded Coleman and Associates, a process serving agency. Soon after she obtained her Private Investigator license in 1998. The field of private investigations invoked in her an intense passion of helping others. It was then that Robin’s vision of establishing her own agency commenced, and her drive & determination would lead the way to fulfilling her goal beyond her dreams. In 2003, after obtaining her own agency license, Coleman and Associates evolved into Martinelli Investigations, Inc. Martinelli Investigations, Inc. is a female owned, family operated business. They provide the highest level of professionalism to all of our clients, which include attorneys, businesses and individuals. Martinelli Investigations, Inc. excels in their sophistication of capturing vital and crucial evidence.

Recorded and Produced at the Northeast Georgia Business RadioX studio located at the Empower College & Career Center of Jackson County.

Visit negabrx.com for all series produced at the Northeast studio.

Stuart Selbst with Nothing but NET, Gus LaZear with Ability360 and Elaine Szeto with Integro Bank

November 8, 2023 by Karen

Phoenix Business Radio

Stuart Selbst with Nothing but NET, Gus LaZear with Ability360 and Elaine Szeto with Integro Bank

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Stuart Selbst with Nothing but NET, Gus LaZear with Ability360 and Elaine Szeto with Integro Bank

Established in 2001 by Bob Cox and Steve Brown, Nothing But NET was founded with a clear vision: to offer top-tier technology solutions while prioritizing customer satisfaction. They maintain close collaborations with their clients, partners, and vendors, ensuring successful engagements for all.

In 2023, Nothing But NET proudly achieved the #7 rank among the world’s leading Managed Service Providers (MSPs). Nothing But NET is renowned for its agility, flexibility, and innovation, consistently adapting to meet the evolving needs of our customers.

They are committed to continual self-reinvention, always staying ahead of the curve to serve our clients better.

Stuart Selbst, known as Stu, serves as the Director of Client Experience at Nothing But NET, where he plays a crucial role in overseeing the sales team and ensuring the success of all our clients. With over three decades of experience in the IT industry, Stu has an impressive background. He has worked in both corporate IT and has also successfully managed his own IT firm.

His expertise extends beyond national borders, as he has provided consultancy services to IT firms and software companies worldwide. Stu’s career highlights include serving as the COO of a thriving software company.

Stu is not only a seasoned IT professional but also a dedicated business leader with a genuine passion for helping others achieve success. In addition to his professional commitments, he organizes a popular monthly networking event named Business and Brews, which fosters connections among local businesses at nearby craft breweries.

Residing in Mesa, AZ, Stu shares his home with his wife, Loree, and their cherished feline companions, Cliff and Chloe. An enthusiastic sports fan, Stu enjoys embracing life and immersing himself in the world around him. His love for adventure extends to travel, where he seeks to experience all that the world has to offer. Stu also takes great pleasure in treating his friends and family to his mouthwatering BBQ creations.

Follow Nothing but Net on LinkedIn, Facebook and Twitter.

Ability360 is a Center for Independent Living. A Center for Independent Living, otherwise known as a CIL, is a 501 (c)(3) nonprofit organization run by people with disabilities, for people with disabilities to address needs and barriers within the community.

Ability360 is located in Phoenix, Arizona and provides services throughout the state of Arizona. We also own and operate the Ability360 Sports and Fitness Center where we provide exceptional adaptive sports, recreation, aquatic, and fitness programs that promote the independence, health, and overall well being of people with disabilities and their family members.

Gus LaZear currently serves as Ability360’s Vice President of Operations and the Sports and Fitness Center for persons with Disabilities.

LaZear, whose background includes more than 29 years of experience managing major programs and initiatives in rehabilitative medicine, recreational therapy, outdoor adventures and other adaptive programming for people with disabilities.

Prior to Ability360, LaZear handled responsibilities as lead therapeutic recreational therapist at the Barrow Neurological Institute at St. Joseph’s Hospital and Medical Center in Phoenix. During that time he also served on the Board of Directors for Arizona Disabled Sports.

Before joining St. Joseph’s, LaZear had been with Casa Colina Centers for Rehabilitation in Pomona, CA working on the Outdoor Adventure team that organized adaptive surfing, skiing/snowboarding, sailing, fishing, camping, dog sledding, rock climbing, scuba diving, horseback trips, kayaking, outrigger canoeing, wheelchair sports and cycling programs.

LaZear earned a Master’s of Business Administration with an emphasis in Health Systems Management from Grand Canyon University and a Bachelor of Science in Therapeutic Recreation from California State University Northridge.

LaZear’s licenses and certifications include Certified Therapeutic Recreation Specialist, National Council of Therapeutic Recreation; Certified Pool Operator, National Swimming Pool Foundation; Certified in Aqua Stretch (Aquatic Therapy Technique); Certified in Ai Chi (Aquatic Therapy Technique); Advanced Scuba Diver, Professional Association of Diving Instructors; Certified Dive Buddy, Handicapped Scuba Association and Member of American Therapeutic Recreation Association.

He also serves as a guest speaker for the Barrow Neurological Institute Stroke Symposium, SCI Symposium, and Brain Injury Symposium. LaZear served as an associate Faculty at Arizona State University through 2020 and Grand Canyon University through 2019.

Follow Ability360 on LinkedIn, Facebook and Instagram.

Integro Bank is a Mission-based bank with the objective of helping small businesses grow and increase employment.

Integro Bank is considered an industry disrupter with its proprietary INTEGRO360 consultation tool, powered by impactful data analytics and Integro CEO Club to serve the unique needs of small businesses.

Elaine Szeto – EVP, Chief Innovation Officer, and Founder of Integro Bank oversees and leads business strategy through operational excellence, digital marketing, technology, innovation, and strategic deliverables to provide leading-edge financial technology tools and proprietary INTEGRO360 services, driving and delivering best-in-class client experiences to position business clients for success and to fuel businesses and employment growth.

Szeto is a proven and forward-thinking leader in driving extraordinary growth via innovation and transformation in technology, digital solutions & products, marketing, and service excellence with winning business strategies for Fortune 500 companies with more than 30 years of success.

Connect with Elaine on LinkedIn.

Selling a Digital Kidney

January 27, 2023 by John Ray

North Fulton Studio

Selling a Digital Kidney

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Selling a Digital Kidney

Pricing an online coaching session–or anything else, for that matter–can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as marketing signals.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey. Some time ago, I noticed a solopreneur services provider offering access to their expertise in a live online session. Given the value of what they claim to offer in this session, from my perspective anyway, I would have expected a three-figure price easily. The price, it was $99. It got worse, though. For a limited time, the offer claimed, seats were available for half that price. Well, my perception of the value they were offering collapsed completely.

John Ray: [00:00:40] Why is that? Well, price is an indicator of value in the minds of buyers, particularly in the absence of any other marketing signal. That price can signal quality or is, as in this case, mediocrity. We’ve all made some version of this mistake. I sure have, anyway, early on in my career. We think that cutting prices attracts buyers. When, in fact, it often repels them. When the gap between price and what’s promised is gapingly wide, it often screams too good to be true, or there’s a catch, or something’s not right here.

John Ray: [00:01:21] Most especially if you’re a solopreneur early on in your practice, one of those something is not right signals that you must be very careful to avoid is the whiff of desperation. Looking like you badly need revenue, any revenue, just to stay alive. Even if you didn’t intend it that way, you might be signaling that you’re selling a digital kidney.

John Ray: [00:01:47] Maybe this individual was trying to attract prospects into their funnel. If so, it’s illustrative of how solopreneurs and smaller firms get tripped up by digital marketing whiz bang. When, in fact, all they need to move the needle for their business is a handful of new or deepened relationships which turn into revenue.

John Ray: [00:02:09] This person might have been better off if they’d handled the limitation a little differently. One idea is limiting the number of seats available at that super low price and holding to that limit even after it’s met. Even with that change, though, the negative signals of poor pricing remain.

John Ray: [00:02:31] I’m John Ray on The Price and Value Journey. If you’d like more information on this podcast, a link to our show archive, or also information on a book I have coming out in 2023 – the book is called The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using the Generosity Mindset – if you’d like information on any of the above, you can go to pricevaluejourney.com, and you’re also welcome to email me directly, john@johnray.co. Thank you for joining me.

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey — **John Ray, Host of “The Price and Value Journey”**

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023: A New Book!

John’s working on a book that will be released in 2023: The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information or to sign up to receive updates on the book release, go to pricevaluejourney.com.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Lonnie and Karin Mimms with Computer Museum of America, Thomas Frank with FortyFour and Skye Estroff with Taste of Atlanta

July 16, 2019 by angishields

Atlanta Business Radio

Lonnie and Karin Mimms with Computer Museum of America, Thomas Frank with FortyFour and Skye Estroff with Taste of Atlanta

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Lonnie Mimms is the founder and curator of the Computer Museum of America, exhibits featuring selected artifacts from the digital revolution.

From a very young age, Lonnie was interested in electronics. He started playing with Radio Shack kits in the early 1970s. By the age of ten, he gained access to an IBM 360 and was writing programs in APL. In the mid-70s, he and his best friend would go to the Rich Computer Center at GA Tech and spend Saturdays writing programs and playing games on the Cyber 74.

Over the years, Lonnie continued to hone his programming skills graduating from Georgia Tech, where he majored in Electrical Engineering. After graduation, he entered the family real estate business where he continues to work as the CEO.

Lonnie has always been a collector and kept all of his early computers, which were the inspiration for him to create exhibits and open the museum. As a co-founder of the Vintage Computer Festival Southeast held in Atlanta, this offered an opportunity to display and share part of his collection. Lonnie feels passionate about preserving computing artifacts and sharing the history of digital revolution can inspire the future.

Karin Mimms is VP of Computer Museum of America.

Follow Computer Museum of American on LinkedIn, Facebook and Twitter.

Thomas Frank is the Managing Partner & Executive Creative Director at FortyFour, a full-service digital consultancy that specializes in designing and building integrated digital solutions.

Thomas has 20+ years of experience in building, guiding, and directing world-class digital teams to envision, pilot, and commercialize innovative digital products, services, and customer experiences.

Prior to founding FortyFour, Thomas was a senior executive at Dell, IBM, Cambridge Technology Partners, and several agencies, where he lead creative teams that work at the intersection of business and culture to deliver transformational work to global clients.

Born in Germany, educated in Japan and living in the US, Thomas holds advanced degrees in Visual Communications and Business Administration. Additionally, Thomas has received numerous certifications and awards for design leadership.

Follow FortyFour on LinkedIn and Facebook.

Skye Estroff is the marketing and media manager for Atlanta’s largest food festival, Taste of Atlanta and Southen Wing Showdown. Skye manages all TV, radio and print media relationships as well as strategizing and planning all social media. She is an Atlanta native, a University of Georgia grad and an expert in Atlanta’s best food.

Connect with Skye on LinkedIn and follow Taste of Atlanta and Southern Wing Showdown on Facebook.

Aric Castleberry with Aric C. Cosmetics, Jordan Sandler and Katie O’Connor with KMS Technology Solutions, and Mary Overstreet with GROW Counseling

July 10, 2014 by Mike

Gwinnett Business Radio

Aric Castleberry with Aric C. Cosmetics, Jordan Sandler and Katie O'Connor with KMS Technology Solutions, and Mary Overstreet with GROW Counseling

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Steven Julian, Jordan Sandler, Katie O'Conner, Mary Overstreet, Aric Castleberry, Mike Sammond — Steven Julian, Jordan Sandler, Katie O’Connor, Mary Overstreet, Aric Castleberry, Mike Sammond

Aric Castleberry/Aric C. Cosmetics

Aric Castleberry is an Atlanta based make-up artist, salon owner and founder of Aric C. Cosmetics. He began his career as a professional photographer where he learned firsthand that applying make-up was anything but easy. In 1999, Aric realized his client base was growing and very loyal, and he responded to their encouragement to start his own line of cosmetics. His years of experience in the retail trenches paid off as it allowed him to collect the best-preforming products across multiple brands, which became the basis for his line and are the formulas that support what he now calls his “Blueprint for Beauty”.

Jordan Sandler & Katie O’Connor/KMS Technology Solutions

KMS Technology Solutions grows brands by offering state-of-the-art marketing strategies while providing the support to participate in today’s changing technological world. Companies use KMS as their full-time marketing team or simply for consulting a new product/service campaign to ensure success. As a dedicated member of your team, KMS provides custom IT solutions that create unrivaled value for your company along a tailored plan to reach your target market.

Mary Overstreet/GROW Counseling

Grow Counseling is a practice of licensed therapists in the Atlanta Metro area with office locations in Suwanee, Buckhead and Peachtree City. They provide counseling services to individuals, couples, families, teens, and children for concerns such as stress management, addictions, marital conflict, life transitions, grief, parenting and more. They offer workshops in the workplace and community on a variety of topics to encourage team building and stress reduction in the workplace.

John Lehmberg with Make It Loud and Marques Burnett with The Sports Utility Vehicle

May 1, 2014 by Mike

Gwinnett Business Radio

John Lehmberg with Make It Loud and Marques Burnett with The Sports Utility Vehicle

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Mike Sammond, Marques Burnett, John Lehmberg, Steven Julian

John Lehmberg/Make It Loud

Make It Loud is a marketing company specializing in digital marketing. They provide web design, search engine optimization, social media, email marketing, printing, and other marketing services, primarily for small and medium sized businesses. Make It Loud is celebrating its 10th anniversary this year, and recently won the Gwinnett Chamber of Commerce’s Pinnacle Award and the Small Business of the Year award.

Marques Burnett/The Sports Utility Vehicle

The SUV fuses live webcasts, sponsorship development and special projects to drive results for teams, events and brands in the world of sports. They pride themselves on doing things big and small to maximize the results of each group’s experience when it comes to sports content, its consumption, and the audience involved.

Mike Clay with Clay Digital Consulting, Eleni Nega with Autumn Leaves of Sugarloaf and Michael Hessing with Connecticut School of Broadcasting

March 18, 2014 by Mike

Gwinnett Business Radio

Mike Clay with Clay Digital Consulting, Eleni Nega with Autumn Leaves of Sugarloaf and Michael Hessing with Connecticut School of Broadcasting

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Mike Clay, Eleni Nega, Michael Hessing, Steven Julian, Mike Sammond

Mike Clay/Clay Digital Consulting

Clay Digital Consulting specializes in helping local business owners increase their online reach. This is done by first building a Digital Marketing Blueprint that will give a detailed marketing plan including ROI projections and online market demographics. Once the Blueprint is built, Clay Digital has a variety of options from Web Design, SEO, Social Media Marketing, and even coaching packages that allow business owners on a budget to manage their own marketing.

Mike Clay has a diverse background in the industry. He started off building websites for churches, and then became one of the founders for a large IT company specializing in building web based software apps. At one point he tried to leave the industry and turned his hobby into a business as Balloon Guy Mike and even made it to national TV as an entertainer, but the other entertainers needed help with their websites and marketing so balloons went back to a hobby, and Mike went back to the computer and started a coaching firm for entertainers. Over the years Mike has helped other businesses launch their digital marketing division and trained over 100 business owners how to effectively market online, some of which have built 7 figure businesses and others have become full time marketing consultants.

If you would like a complementary 30 min consultation with Mike to go over your online presence and marketing, all you have to do is fill out the form at http://claydigitalconsulting.com/radio.html

Eleni Nega/Autumn Leaves of Sugarloaf

Autumn Leaves is a family owned and operated assisted living community solely dedicated to the care and well-being of those living with Alzheimer’s and other forms of dementia. Their communities are designed from the ground up specifically to address the unique needs of those with memory loss.

Michael Hessing/Connecticut School of Broadcasting

The Connecticut School of Broadcasting is a one of a kind broadcasting school dedicated to teaching radio and TV to students with a proven “hands on” learning approach. They have a 50-year history of helping people launch their careers in radio and television broadcasting. Their graduates have gone on to work at major television networks and radio stations such as Clear Channel, ESPN, CNN, CBS Radio, Fox, MTV and Sirius Radio.

CSB has 12 campuses spanning the east coast of the United States. Contact them and let them know you’re interested in becoming a student. In a few months you could be starting a new job at a radio station, working behind the scenes in a television studio, or doing audio/video production work.