Earned Media Archives - Business RadioX ®

Jeremy Neis with Retirement Evolutions Shatha Barbour with Hera Hub Phoenix and Karen Nowicki with Phoenix Business RadioX E3

December 27, 2019 by Karen

Phoenix Business Radio

Jeremy Neis with Retirement Evolutions Shatha Barbour with Hera Hub Phoenix and Karen Nowicki with Phoenix Business RadioX E3

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Jeremy Neis with Retirement Evolutions Shatha Barbour with Hera Hub Phoenix and Karen Nowicki with Phoenix Business RadioX E3

Retirement Evolutions concentrates on “People Centered Wealth Management”. Finances are just one dynamic of wealth and so Retirement Evolutions is there to help guide you to “invest in what you value.” Many people value not creating messes for loved ones. Some people value the thought of a secure and comfortable retirement.

While other people value supporting organizations that are contributing to making the world a better place through impact / socially responsible investing and efficient philanthropy. Whatever you happen to value at this phase of life, Retirement Evolutions will help you create a comprehensive map that brings all the elements of your wealth into one clearly focused picture and help you take action toward your goals.

Jeremy Neis is an Investment Advisor with Retirement Evolutions and a small business operator fueled by the desire to enrich the life experience. He grew up in the Chicago area and chased the sun to get a degree at the University of Arizona in human and organizational communications. After doing so, he returned to Illinois where over the next 15 years he would find joy in co-launching and growing a technology solutions company and establishing a family.

In 2014 he returned to the desert to join his current venture. Jeremy is a proud contributor to the Conscious Capitalism movement as he views it as a powerful vehicle to bring about greater prosperity and reduced suffering for our human family.

Over his career he has had the privilege to work closely with hundreds of different enterprises across many markets and industries. A common theme emerges among those firms that he’s seen excel and that is to be great not just with what they are bringing to market, but also with the manner in which they are doing so.

Connect with Jeremy on LinkedIn and Twitter.

Hera Hub is a spa-inspired, shared workspace and business accelerator for business owners, entrepreneurs and professionals. This flexible work and meeting space provides a productive work environment with a mission to support women business owners, helping them to thrive!

Hera Hub members have access to professional space to meet with clients, connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous. It is also a place to find additional resources, such as training, workshops, and one-on-one support essential for their business growth.

Hera Hub also offers an accelerator program with AHA to Exit to help all industries and stages of business grow and succeed, creating growth in our local economy!

Shatha Barbour is a passionate leader with a global vision! She has a diverse background with broad experience working in the healthcare and pharmaceutical industry to co-founding a nonprofit organization to being CEO of Hera Hub Phoenix. After receiving her degree in Healthcare Management & Policy from Univ of Michigan in 2002, Shatha worked with the senior executive team of a hospital undergoing a 5 yr turnaround plan.

From there, she moved on to work for Eli Lilly, a fortune 500 pharmaceutical company, where she covered roles from sales operations to global access strategy, improving the reach of medicine throughout the world among Lilly affiliates worldwide.

In 2010, Shatha Barbour moved to Phoenix and took a hiatus from her corporate background. She co-founded a non-profit educational organization called Good Tree Institute, that she actively participates in still. By 2014, Shatha realized she wanted to bridge these broad experiences, from her corporate background to her non-profit startup to pursue her passion: cultivating and empowering women to fulfill their goals and business ideas in a collaborative environment! Shatha started her journey of opening Hera Hub Phoenix in the fall of 2016.

After almost 2 years in the making, Hera Hub Phoenix opened its doors in April of 2018. Hera Hub Phoenix is designed as a beautiful landing space and launching pad for the women of Phoenix in all industries and backgrounds, yet not exclusive to just women. It has already become that space with many business owners, professionals, organizations, and companies using the space as a workspace and training center.

Her ultimate vision is to build bridges between communities, especially women business owners locally, nationally, and internationally! In her free time, you’ll find Shatha hiking, working and facilitation workshops with nonprofits, and spending quality time with her husband and three kids.

Connect with Shatha on LinkedIn and follow Hera Hub on Facebook and Instagram.

Each week from the Phoenix Business RadioX® Studio inside MAC6 Workspace in Tempe, Arizona, business leaders and entrepreneurs get the word out about the great work they’re doing for their market, their community, and their profession.

Business RadioX® serves the Fortune 500,000, not just the Fortune 500, which means that small to medium businesses can have a media arm within their organization through their own radio show and podcast that shines a bright light on the relationships that matter the most to them.

Unlike paid media experiences that produce rehearsed sound bites and repetitive disingenuous messaging, Phoenix Business RadioX® helps their B2B clients reach their financial goals through authentic on-air conversations, increased visibility, and true leadership.

Phoenix Business RadioX prides itself on its relationships and partnerships with professional organizations including Local First Arizona, Conscious Capitalism Arizona, Tempe Chamber of Commerce, SciTech Institute and the Better Business Bureau.

Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.

Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.

In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.

Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!

Connect with Karen on LinkedIn and follow Phoenix Business RadioX on Facebook and Instagram.

About the Show

Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business. She hopes to build a stronger community one show at a time.

About Our Sponsor

KLM Consulting is a business concierge and project management firm. They help small business owners and non-profits build, brand and brag about their businesses.

About Your Host

Kelly Lorenzen, CEO of KLM Consulting, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.

Kelly’s expertise is in business development, customer service, marketing, and sales.

Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.

Creative Circus, BBDO, Escalate, and Coca-Cola

March 10, 2015 by angishields

Midtown Business Radio

Creative Circus, BBDO, Escalate, and Coca-Cola

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Creative Circus, BBDO, Escalate, and Coca-Cola

This week my guests included experts from Creative Circus, BBDO, Escalate, and Coca-Cola. The focus of our discussion was centered around marketing/brand awareness through creative campaigns and experiential/word-of-mouth marketing. And we started by sharing the story about Creative Circus, an Atlanta-based creative school that recruits top creative arts students from around the country to continue their education and professional development in their 2 year program. A key feature of Creative Circus is not simply teaching creative arts/ad creation skills. Rather, Creative Circus also teaches the students fortunate to attend how to market themselves in the interview/application process and how to build a professional, well-constructed portfolio of work. With the combined quality of instruction in the creative process and portfolio development, the Creative Circus’s graduates have a high rate of placement with creative agencies upon graduation.

The Creative Circus collaborates frequently with such well-known firms as BBDO, the globally-known creative agency responsible for innumerable high-profile ad campaigns as seen during the Super Bowl, on our TV’s daily, and across the spectrum of media forms. Debbie Lindner, SVP and Chief People Officer stopped by to talk about how the agency will sometimes refer candidates who are seeking to work with BBDO to the Creative Circus for additional experience and development of their book of work. She talked about the fact that Creative Circus graduates clearly come out of the program prepared and ready to contribute to creative campaigns with a high level of ability.

Stu Sheldon of Escalate joined the conversation to talk about how Word of Mouth earned media adds an additional layer of engagement on top of well-planned, quality creative campaigns to boost effectiveness of brand campaigns. He introduced us to a frequent client, Zakia Holland, a Director of Brand with Coca-Cola (a personal favorite brand of mine). We talked about a number of experiential marketing campaigns Coca-Cola has employed to reach new customer bases such as those in the younger generations and when they launch new brands into the market place.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 brands. The Company and its bottling partners are dedicated to “2020 Vision,” a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet. The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

Special Guests:

Katie Harmon, Marketing Manager of the Creative Circus

BA, Art History, Criticism, and Conservation, Georgia College and State University
Previous Representative and Event Coordinator, Coverdell Institute
Former Self-Expression Coordinator, Carrera Model Program
Hope Scholarship recipient, Weir Wells Study Abroad recipient

Debbie Lindner, SVP, Chief People Officer of BBDO Atlanta

BA, Psychology and Finance, Missouri State University
25 years of leadership roles with BBDO Atlanta
Board Member, BBDO Atlanta
Member, National Association of Professional Women

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Zakia Holland, Senior Brand Activation Manager at Coca Cola

MBA, Georgia Southern University
9 years in leadership role, Coca Cola
Former Senior Account Manager, Ritz Carlton Hotel
Avid Runner

Midtown Business Radio Powers B2B Foward With New Media

August 19, 2014 by angishields

Midtown Business Radio

Midtown Business Radio Powers B2B Foward With New Media

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Midtown Business Radio, Business Radio X Drives B2B, Harnesses Power of Earned Media

New Business Radio X studio affiliates, Dave Schwegman and CW Hall talk about the power of new media in creating relationships and driving B2B companies’ businesses forward. The internet-based radio station takes on the Big Boys with an elegant approach that harnesses the power of earned media to extend the reach of each guest’s message. Traditional media outlets focus on monetizing every available moment of air time. They are also very resistant to giving access to the editorial real estate they have available to Joe Business owner to tell their stories. Midtown Business Radio gives B2B companies the opportunity to have a forum uninterrupted by commercials, traffic, and news to talk about how they help their clients’ businesses move ahead. We don’t determine the agenda for the guests nor do we tell them what they’re going to talk about. Guests don’t pay to appear so the information is real and not “posing” as an interview.

Midtown Business Radio gives a voice to the B2B company that says, “Our product or service speaks for itself! If only we could talk to THESE 50-100 people our business would go crazy!” We don’t need to sell anyone on “Hope” by talking about an audience that’s 400,000 strong. Our listeners tune in specifically to hear OUR GUESTS’ message. That means when you’re on our network you’re talking straight to the very people your business “Hopes!” hear what you’re saying. Enough people listen to our content to rank businessradiox.com among the Top 1% of all websites based on total traffic and visitor behavior (Alexa.com) and >90% of our shows are made possible through contributions from Atlanta-area B2B companies. It’s not an infrequent occurrence that guests of a given show walk out talking about getting together to talk business after appearing together on one of our programs.

If you are a B2B company, particularly one that is hyper-local to the Atlanta area, you’re investing in marketing, and you need to talk to hard-to-reach folks to make your business run we want you join us on Midtown Business Radio! Be our guest and we’ll help you get the word out. We look forward to hearing from you.

SowGrow Public Relations and Dimensional Solutions Managed IT Services

August 12, 2014 by angishields

Midtown Business Radio

SowGrow Public Relations and Dimensional Solutions Managed IT Services

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Talking Public Relations with Stephanie Richards, MA, of SowGrow Public Relations and Managed IT Services with Mike Remy, CEO of Dimensional Solutions Managed IT

PR services IT services — Mike Remy of Dimensional Solutions Managed IT Svcs and Stephanie Richards of SowGrow Public Relations

This week we’ll learn how a good PR expert can help a company get exposure in local and national media outlets that helps expand their brand’s reach and recognition. Stephanie Richards founded SowGrowPR in 2006 and focuses on B2B businesses in need of getting their stories told. She has successfully obtained media coverage for numerous clients across a wide range of media outlets including Inc.com, Sold, and Selling Power, numerous speaking engagements at industry trade shows, and more.

Mike Remy, CEO of Dimensional Solutions Managed IT explains their ala cart menu of service options available to their clients. This lets the customer choose only the elements of outsourcing they need to achieve the highest level of IT reliability, troubleshooting, help desk services, security assessments, and more. By providing an in-depth free consultation with their client they are able to identify problem areas and help their client company reduce fixed costs, helping to prevent downtime or catastrophic data loss. They give the small to medium company the ability to have large company IT performance without an onsite IT department.

Special Guests:

Stephanie Richards, MA, CEO/Founder of SowGrow Public Relations

Over a decade of experience in Public Relations
Author of numerous published articles on the topic
Numerous accolades from clients and media representatives for her quality of work

Mike Remy, VP, Enterprise Solutions of Dimensional Solutions Managed IT Services

Over 20 years of experience in enterprise/IT solutions
Self-funded, launched and ran his first IT company for 12 years before selling the business
Accomplished pilot and photographer