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Pineapple and Profits: Kelly Townsend on Business Blind Spots

March 17, 2026 by John Ray

Kelly Townsend, Leaders Team, on Pineapple and Profits, Leadership Alignment, Business Blind Spots, and Separating Yourself from Your Business (North Fulton Business Radio, Episode 946). with host John Ray
North Fulton Business Radio
Pineapple and Profits: Kelly Townsend on Business Blind Spots
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Kelly Townsend, Leaders Team, on Pineapple and Profits, Leadership Alignment, Business Blind Spots, and Separating Yourself from Your Business (North Fulton Business Radio, Episode 946). with host John Ray

Kelly Townsend, Leaders Team, on Pineapple and Profits, Leadership Alignment, Business Blind Spots, and Separating Yourself from Your Business (North Fulton Business Radio, Episode 946)

Kelly Townsend, with Leaders Team, joined North Fulton Business Radio host John Ray to discuss her newly released book, Pineapple and Profits: Why You Are Not Your Business and Why That Matters, co-authored with financial educator Peter Frampton.

The book grew out of a moment of personal reckoning. Kelly explains that for nearly 18 years she ran her consulting practice as a technician, never separating herself from the business. After sitting in on Peter’s color accounting class, she found herself in tears in the first hour, recognizing that a story she had told herself since age eight, that she was not good at math, had quietly limited the growth of her business for decades. That clarity became the spark for the book and for a wider conversation Kelly is now having with entrepreneurs about the cost of letting personal beliefs and blind spots drive business decisions.

Leaders Team focuses on leadership development and culture alignment, working with organizations whose teams are misaligned, whether that misalignment is visible or not. Kelly notes that most misalignment goes undetected until performance declines, and even then, the instinct is to find fault rather than diagnose what is missing. Among her current client engagements is one of the largest hospital construction projects in the country: a million-square-foot facility that, with Leaders Team’s help aligning contractors, designers, and the health system, is currently seven weeks ahead of schedule and under budget by $20 million.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Kelly traces her motivation for co-authoring Pineapple and Profits to a personal blind spot: a childhood belief that she was bad at math that quietly kept her practice small for nearly two decades.
  • The central argument of the book is that business owners who conflate their personal identity with their business bring limiting personal conversations into decisions that the business needs made differently, from taking on debt to managing finances.
  • Peter Frampton’s RELAX framework (Revenue, Expenses, Liabilities, Assets, Equity) reframes accounting as a communication model rather than a numbers problem, making it accessible to people who have long avoided the financial conversation.
  • Leaders Team’s engagement process starts by asking clients what is happening now that, if the work is successful, would no longer be happening. Most of what surfaces is a lack of alignment that people have normalized without realizing it.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Kelly Townsend
02:24 Kelly Townsend introduces Leaders Team and their focus on leadership development and culture alignment
02:53 Kelly’s career arc: from IBM and Minolta sales to transformational leadership consulting
04:15 The origin of Pineapple and Profits and Kelly’s partnership with co-author Peter Frampton
05:45 How attending Peter’s color accounting class became a turning point for Kelly
06:55 Why personal conversations and limiting beliefs keep business owners stuck
09:14 The book’s argument that everyone belongs in the financial conversation, with a focus on women
11:27 The cost of seeing yourself and your business as the same entity
13:20 Treating a business as its own distinct organism with its own needs
14:32 Peter Frampton’s RELAX framework for understanding accounting
17:09 Value-generating activity versus value-sacrificing activity
18:22 How Kelly’s personal experience gives her empathy and credibility with clients
20:01 How Leaders Team engages with new clients
22:02 Why misalignment is the most common underlying issue Leaders Team finds
23:36 How misalignment becomes invisible until performance declines
24:35 Symptoms that signal it is time to call Leaders Team
26:14 Client success stories, including a Florida development company and a major hospital project in California
27:54 The meaning of the pineapple in Pineapple and Profits
29:23 How to find the book and learn about the Leaders Team program coming to Atlanta in May

Kelly Townsend, Transformational Management Consultant, Leaders Team

Kelly Townsend, Leaders Team
Kelly Townsend, Leaders Team

Kelly Townsend is a Transformational Management Consultant and co-founder of Leaders Team, a boutique consulting firm specializing in leadership development and culture alignment. With a 35-year history working with both large enterprises and small-to-medium-sized businesses, she brings deep experience across sectors including healthcare, construction, legal, and financial services. Her methodology focuses on helping leaders recognize the blind spots and limiting conversations that constrain organizational performance and on creating the alignment that enables teams to do their best work.

Kelly is also the co-author of Pineapple and Profits: Why You Are Not Your Business and Why That Matters, written with financial educator Peter Frampton. The book draws on the workshops she and Peter have led with small business owners and addresses the personal beliefs that keep entrepreneurs from engaging fully with the financial side of their businesses. She is based in Naples, Florida.

LinkedIn

Leaders Team

Leaders Team is a boutique consulting firm focused on leadership development and organizational alignment. The firm works with leadership teams across a range of industries, including healthcare, construction, and financial services, helping them surface and address the misalignment that quietly limits performance. Leaders Team’s approach draws on the field of ontology, the study of being, to listen for the underlying conversations and assumptions shaping how an organization operates, then opens new possibilities for action and collaboration.

In addition to organizational consulting, Leaders Team co-developed the Pineapple and Profits workshop program for small business owners, now available as a book and as a live program being offered in Atlanta in May 2026.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, business consulting, culture alignment, Entrepreneurship, Financial Literacy, John Ray, Kelly Townsend, Leaders Team, leadership development, North Fulton Business Radio, Peter Frampton, Pineapple and Profits, RELAX framework, renasant bank, small business, Transformational Leadership, women entrepreneurs

Joshua Kornitsky on EOS and Growing Entrepreneurial Teams

March 12, 2026 by John Ray

Joshua Kornitsky, EOS Worldwide, on the Entrepreneurial Operating System and Helping Leadership Teams Get Aligned, Accountable, and Healthy (North Fulton Business Radio, Episode 945) with host John Ray
North Fulton Business Radio
Joshua Kornitsky on EOS and Growing Entrepreneurial Teams
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Joshua Kornitsky, EOS Worldwide, on the Entrepreneurial Operating System and Helping Leadership Teams Get Aligned, Accountable, and Healthy (North Fulton Business Radio, Episode 945) with host John Ray

Joshua Kornitsky, EOS Worldwide, on the Entrepreneurial Operating System and Helping Leadership Teams Get Aligned, Accountable, and Healthy (North Fulton Business Radio, Episode 945)

On this episode of North Fulton Business Radio, host John Ray welcomes Joshua Kornitsky, a Professional EOS Implementer with EOS Worldwide. Joshua works with entrepreneurial leadership teams to help them get aligned on vision, build discipline and accountability, and function as a healthy, cohesive team.

Joshua’s path to EOS is anything but theoretical. Growing up in a family-owned auto dealership business that ultimately failed, Joshua learned that a good product and a strong market alone are insufficient. After years in technology leadership and IT consulting, he became CTO (Chief Technology Officer) of an Alpharetta company that had hit a growth ceiling. That company brought in an EOS implementer and grew by more than 25 percent. Joshua describes the experience as “the lights coming on in a dark movie theater.” He went on to co-found a simulation training software company, ran it on EOS from day one, and eventually became a franchised EOS implementer himself.

On this episode, Joshua explains why EOS succeeds where other programs fall short, walking through its five foundational principles: simplify, delegate, predict, systemize, and structure. He uses the Four Seasons Hotel as a case study in process discipline, explaining Isidore Sharp’s approach to systematizing the predictable to humanize the exceptional. He also addresses the major misconception business owners have about process documentation, that it has to be exhaustive, and explains why getting 20 percent of documentation done can deliver 80 percent of the compliance benefit.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Joshua came to EOS as a practitioner before becoming an implementer, having lived through both a family business failure and a successful EOS-driven turnaround as a company CTO, which shapes how he guides leadership teams today.
  • EOS addresses three core challenges: getting leadership teams aligned on vision, building discipline and accountability (traction), and developing the trust and openness that make a team genuinely healthy.
  • One of the most common but underappreciated problems in growing companies is a lack of shared language and definitions. When different leaders use different terms for the same concept, communication complexity multiplies across every department.
  • The process documentation hurdle is largely a misconception: EOS targets roughly 20 percent documentation to achieve 80 percent compliance, focused on core processes that touch the whole business, not a comprehensive operations manual.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Joshua Kornitsky
02:13 How Joshua helps entrepreneurial leadership teams with vision, traction, and health
03:16 Joshua’s career arc: family auto dealerships, technology leadership, and discovering EOS
05:03 Experiencing EOS firsthand as CTO and co-founding a company built on EOS from day one
06:31 Common signs that a business needs help: running 90 hours a week with no end in sight
07:48 Why EOS outlasts flavor-of-the-month programs: 25 years of timeless business methodology
09:00 The shared language problem: how misaligned definitions multiply across a company
10:08 The five foundational principles of EOS are simplify, delegate, predict, systemize, structure
12:07 Why entrepreneurs are often blind to process: they master what works and rarely document it
13:43 The 20/80 rule for process documentation: enough to get compliance without writing a manual
16:00 The Four Seasons Hotel and the concept of systematizing the predictable to humanize the exceptional
18:29 Why not every entrepreneur has found EOS yet: they are still in problem-solving mode
20:19 The book Traction and the difference between self-implementing and working with an implementer
21:07 Walking through Vision, Traction, and Healthy as the three pillars of EOS
25:02 A client success story: a 50-plus-year-old accounting firm that graduated from EOS in two years
27:31 How to reach Joshua Kornitsky and connect with EOS Worldwide

Joshua Kornitsky, Professional EOS Implementer

Joshua Kornitsky is a Professional EOS Implementer, business advisor, and leadership facilitator who helps entrepreneurial leadership teams gain clarity, strengthen accountability, and work together more effectively.

With more than two decades of experience across entrepreneurship, technology, and organizational leadership, Joshua brings a practical, operator’s perspective to the challenges growing companies face. Early experience in a family business environment, followed by technology leadership roles, shaped his focus on clear communication, disciplined execution, and healthy leadership dynamics.

Joshua first experienced the Entrepreneurial Operating System as a member of a leadership team, later helped build and scale a company running on EOS principles, and ultimately chose to dedicate his work to guiding other leadership teams through the process. He also hosts business and leadership conversations through Business RadioX, connecting leaders through thoughtful dialogue and shared experience.

LinkedIn | YouTube

EOS Worldwide

Joshua helps people get what they want from their businesses by providing a complete system with simple, practical tools built around three principles: Vision, Traction, and Healthy.

Vision focuses on getting leadership teams fully aligned on where the organization is going and how it will get there. Traction helps leaders build discipline and accountability so they consistently execute on that vision. Healthy centers on developing a functional, cohesive leadership team, recognizing that most business challenges are ultimately people challenges.

When leadership teams are aligned, accountable, and working well together, the entire organization gains clarity, executes more effectively, and moves forward with greater consistency and confidence.

Website

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: accountability, Alpharetta, Beyond Computer Solutions, business growth, Entrepreneurial Operating System, Entrepreneurship, EOS, EOS Worldwide, John Ray, Joshua Kornitsky, leadership alignment, North Fulton Business Radio, process documentation, Professional EOS Implementer, renasant bank, Traction, vision

Leroy Hite: How Premium Pricing Built an Exit-Ready Brand

March 4, 2026 by John Ray

Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) with host John Ray
North Fulton Studio
Leroy Hite: How Premium Pricing Built an Exit-Ready Brand
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Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) with host John Ray

Leroy Hite Founded the World’s First Luxury Firewood Company. Here’s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163)

Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you’ll hear. Leroy founded Cutting Edge Firewood in 2013 with one truck and maxed-out credit cards, took a commodity that most people thought was worth nothing, and turned it into a premium brand serving more than 30,000 customers nationwide. In August 2024, he sold the company to a family office in Atlanta. The unifying theme throughout all this was pricing. Pricing was not an afterthought but a deliberate tool that shaped everything.

Leroy walks through the evolution of his pricing strategy, from the early days of raising prices when he was about to run out of inventory and watching demand remain steady, to doubling his price while cutting quantity in half and finding his customers happier than before. He talks about what he learned from the “cherry firewood math”: selling a fraction of the volume at double the price and coming out ahead. He also explains why most businesses are losing money by resorting to discounts, which simultaneously undermine brand value and margins.

For professional service providers, the lessons here go beyond firewood. Leroy explains why low prices send a confusing signal to buyers, how adding value through small details like a handwritten card, a personalized delivery note, or a proactive apology generates more loyalty than a discount ever will, and why premium pricing ultimately shaped the exit multiple he realized when he sold. If you’ve ever wondered whether your price is holding your business back, this episode will change how you think about that question.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Price is a quality signal. When your price is too low relative to your branding and positioning, you’re telling conflicting stories, and confused buyers don’t convert.
  • Raising prices can increase demand. Leroy repeatedly raised prices when inventory was tight and watched demand hold or grow, including gaining a customer who found Cutting Edge specifically because someone said they were too expensive.
  • Discounting is a brand-destroying cycle. A 20% discount on 50% margins costs you 40% of your profit, and once customers expect sales, they wait for the next one, making the damage worse over time.
  • Adding value beats refunding money. When mistakes happened, Leroy sent premium product with a handwritten apology rather than offering a discount. Customers ended up happier, and the lifetime value of those relationships went up.
  • Higher margins give you competitive power. Better margins mean you can outspend competitors on customer acquisition and still be profitable, a structural advantage most small businesses don’t recognize they’re giving up when they underprice.
  • Premium pricing shaped the exit. Higher margins meant higher EBITDA, and a differentiated premium brand attracted a buyer. Leroy’s eleven-year pricing decisions directly contributed to the value he realized upon sale.

Leroy Hite, Founder, Cutting Edge Firewood

Leroy Hite, Founder, Cutting Edge Firewood
Leroy Hite, Founder, Cutting Edge Firewood

Leroy Hite founded Cutting Edge Firewood, the world’s first luxury firewood company, in 2013. He built the business from a single truck in 2013, financing it with $250,000 in credit card debt, and over the next decade turned what most people considered a low-level commodity into a premium brand that national media couldn’t ignore. His firewood burned in the White House Oval Office during two presidencies, and the company earned coverage in Fortune, Southern Living, Food & Wine, Robb Report, and Garden & Gun, along with features on the Today Show, Netflix, Fox & Friends, and Hulu. Hundreds of imitators followed.

In 2024, Leroy successfully exited Cutting Edge Firewood after eleven years of building the category he created. That same year he received the Berry College Distinguished Alumni Award for Entrepreneurial Spirit and delivered a keynote at Clemson University’s Launchpad program.

Leroy is now a keynote speaker and fireside chat host for colleges, universities, and business groups, sharing the frameworks behind category creation, luxury positioning, and building a company with the exit in mind from day one. He co-hosted a fireside chat with Horst Schulze, co-founder and former president of the Ritz-Carlton. His speaking topics include brand building, customer experience, resilience, and the mindset shift from competing in a market to creating one.

Website | LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Email

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Atlanta Business, brand building, business exit, category creation, customer experience, customer retention, Cutting Edge Firewood, discounting, ebitda, Entrepreneurship, Founder Story, John Ray, Leroy Hite, luxury brand, luxury firewood, premium pricing, pricing strategy, small business, The Price and Value Journey, value creation

Artisan Design Studio, Walk Your Plans Atlanta Win GNFCC Honors

October 30, 2025 by John Ray

Artisan Design Studio, Walk Your Plans Atlanta Win GNFCC Honors, on the GNFCC 400 Insider podcast
North Fulton Studio
Artisan Design Studio, Walk Your Plans Atlanta Win GNFCC Honors
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Artisan Design Studio, Walk Your Plans Atlanta Win GNFCC Honors, on the GNFCC 400 Insider podcast

Artisan Design Studio, Walk Your Plans Atlanta Win GNFCC Honors (GNFCC 400 Insider, Episode 109)

This edition of the GNFCC 400 Insider podcast features two entrepreneurs who are changing what “seeing the plan” means for homeowners and builders in our region. Ryan Williams, owner of Artisan Design Studio, shares how a small design firm can grow without losing its soul. She discusses pricing for outcomes, opening a retail studio to create community touchpoints, and why disciplined books and a good CPA are growth tools, not afterthoughts.

Mary Atchley, co-owner of Walk Your Plans Atlanta and co-founder of Design & Build XR, explains how clients make better decisions when they can literally walk their floor plans at full scale. Then she layers in extended reality to preview kitchens, baths, and additions on-site or in their studio, reducing rework and surprises.

Together, Mary and Ryan trade practical lessons: how to decide when to expand, where to invest first, what metrics to watch, and how to balance momentum with margin. They also highlight their shared work with Sunshine on a Ranney Day, creating accessible spaces for families who need them most. If you’re building, renovating, or growing a design-related business, this conversation is a blueprint for smarter decisions and happier clients.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • XR goes beyond 2D: Walk Your Plans Atlanta launched Design & Build XR to layer AR/VR and on-site visualization so clients understand unbuilt spaces and reduce surprises.
  • Category creation is hard work: Educating a successful industry to try a new modality takes daily consistency and clear value stories.
  • Boutique by design: Artisan Design Studio grew from a home office to a retail studio after past lessons on scaling, prioritizing process and the craft of design.
  • Community at the center: Both Artisan Design Studio and Walk Your Plans Atlanta volunteer with Sunshine on a Ranney Day, creating accessible bedrooms, baths, and therapy spaces for kids and families.
  • Make it easy to connect: Artisan’s Roswell storefront hosts events, while Walk Your Plans Atlanta invites prospects to see work online and on social.
  • Mindset for year one: Guard time, choose communities wisely, and keep showing up. Consistency compounds.

Topics Discussed in this Episode

00:00 Introduction to the GNFCC 400 Insider podcast
00:26 Celebrating Small Business Award Winners
01:06 Meet two of the Award Winners: Artisan Design Studio and Walk Your Plans Atlanta
02:15 Journey of Entrepreneurship: Challenges and Inspirations
05:05 Innovations and Expansions in Business
12:28 Community Involvement and Giving Back
20:00 Advice for Aspiring Entrepreneurs
27:06 Connecting with the Businesses
28:59 Conclusion and Farewell

Ryan Morgan Williams, Artisan Design Studio

Ryan Williams, Artisan Design Studios
Ryan Williams, Artisan Design Studios

Principal designer Ryan Williams owns Artisan Design Studio. Williams has been practicing interior design for twenty years and has been a business owner for more than 15 of those.

​With utmost attention given to learning about her clients and their families, Williams prioritizes making sure she is not only creating breathtaking spaces for them but also improving their mental, physical, and emotional well-being. As a member of a custom home-building family in Atlanta, Williams advocates for her clients through building and remodeling, as well as full furnishings projects. She prides herself on being the expert in the room but also a friend at the table.

Williams graduated with a Bachelor of Science degree in Furnishings & Interiors from the University of Georgia. She is an Atlanta native and she currently lives with her husband and two children in Roswell.

Website | Instagram | LinkedIn

Mary Atchley, Walk Your Plans Atlanta

Mary Atchley, Walk Your Plans Atlanta
Mary Atchley, Walk Your Plans Atlanta

Mary Atchley is the owner and driving force behind Walk Your Plans Atlanta, a cutting-edge business that enables clients to experience life-sized floor plans before construction begins. Bringing over 20 years of expertise in marketing, brand strategy, and entrepreneurship, Atchley created a platform that bridges the gap between abstract blueprints and real-life spatial understanding so homeowners, architects, and commercial developers can make informed, confident decisions. Her visionary leadership and relentless focus on client service have transformed Walk Your Plans Atlanta into a destination for immersive, collaborative design walkthroughs, helping Atlanta’s building community identify issues early, optimize layouts, and minimize costly post-construction changes.​

Atchley’s deep commitment to the local community matches her passion for innovation. She has ensured that Walk Your Plans Atlanta provides complimentary access to families sponsored by Sunshine on a Ranney Day, supporting ADA-compliant renovations for children with special needs. Recognized for her ability to foster lasting relationships and deliver tailored technology solutions, Mary Atchley is also active in regional leadership and professional organizations, including Leadership North Fulton and Women in Sport & Events (WISE). Her work continues to propel industry standards forward, making the design and construction process more transparent, collaborative, and client-focused throughout the greater Atlanta area.

Website | Instagram | LinkedIn

About GNFCC and The GNFCC 400 Insider podcast

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC)
Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

Greater North Fulton Chamber of Commerce, GNFCCAs a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Tagged With: AR VR, Artisan Design Studio, atlanta, Community Impact, construction technology, Design & Build XR, Entrepreneurship, Extended Reality, Floor Plan Projection, Georgia, GNFCC 400 Insider, GNFCC Small Business Awards, Greater North Fulton Chamber of Commerce, home renovation, interior design, Mary Atchley, Nonprofit, North Fulton, Rebekah Anderson, Residential Design, Retail Studio, roswell ga, Ryan Williams, small business, sunshine on a ranney day, Walk Your Plans Atlanta, XR

How Randy Hain Built a Coaching Practice Rooted in Values

October 8, 2025 by John Ray

How Randy Hain Built a Coaching Practice Rooted in Values, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
How Randy Hain Built a Coaching Practice Rooted in Values
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How Randy Hain Built a Coaching Practice Rooted in Values, on The Price and Value Journey podcast with host John Ray

How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150)

What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition?

In this episode of The Price and Value Journey podcast, host John Ray talks with Randy Hain, founder of Serviam Partners, about how he built his coaching practice from the ground up after decades as a senior executive. Randy shares how his corporate career at companies like Waffle House and a national search firm prepared him to launch Serviam, what he learned about risk, client trust, and discernment, and why his guiding principle is to create independence, not dependence, in every coaching relationship.

The discussion covers everything from building a values-based business, forming a long-term partnership with Brandon Smith at The Leadership Foundry, writing twelve books, managing time intentionally, and integrating faith, family, and work.

For anyone building a service-based business, Randy’s story offers a clear model for doing meaningful work without losing yourself in the process.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • You don’t need a certification to start if you have experience, credibility, and a track record of results.
  • The best marketing is client advocacy; Randy’s 285 LinkedIn recommendations drive his business.
  • Clarity, candor, and customization build lasting client trust.
  • True coaching helps clients become independent, not reliant on you.
  • Partnerships work when they’re built on shared values, clear structure, and mutual respect.
  • Time management is a leadership discipline—intentional scheduling makes balance possible.
  • Writing sharpens thinking; journaling fuels content that attracts ideal clients.
  • Legacy isn’t built with resume lines. It’s the ripple of impact you leave in others.

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey podcast
00:48 Introducing Randy Hain: Founder of Serviam Partners
02:27 Randy’s Career Journey: From Retail to Executive Coaching
04:39 The Decision to Pursue Coaching Full-Time
05:59 The Importance of Experience Over Certifications
09:52 The Secret Sauce of Effective Coaching
16:21 The Leadership Foundry: A Unique Partnership
23:09 The Role of Great Virtual Assistants
24:46 Randy’s Writing Journey
28:53 Reflecting on Assumptions and Writing Process
30:03 Journaling and Stimulating Creativity
31:34 Prolific Writing and Publishing Strategies
32:23 Challenges with Traditional Publishing
33:02 Reverse Engineering Content for Books
36:38 The Role of an Editor
38:19 Concerns and Uses of AI in Writing
42:59 Intersection of Faith and Business
46:07 Advice for Younger Professionals
49:22 Legacy and Eulogy Virtues
53:31 Final Thoughts and Closing Remarks

Randy Hain, Serviam Partners and the Leadership Foundry

Randy Hain, on The Price and Value Journey podcsat with host John Ray
Randy Hain

Randy Hain is the founder and president of Serviam Partners and the co-founder of the Leadership Foundry.

With a successful 30-plus-year career in senior leadership roles, corporate talent, and executive search, Randy is a sought-after executive coach for senior leaders at some of the best-known companies in the U.S. and globally who are seeking candid and expert guidance on how to overcome obstacles to their success or develop new leadership skills.

Randy is also an expert at onboarding senior executives, as well as coaching senior leadership teams to improve trust, alignment, collaboration, and candid communication. His deep expertise as a former senior executive and his years as a proven and successful executive coach for leaders around the world are true areas of differentiation for him and Serviam Partners.

Randy is a husband, father, and active community leader and serves on the boards of the causes he cares about most. He is particularly passionate about elevating autism awareness and investing in the next generation of leaders.

Randy has earned a reputation as a creative business partner and a generous thought leader through his books, articles, and speaking engagements. Randy is the award-winning author of 12 books, including the brand new Practical Virtue: An Actionable Guide to Help You Become a Leader Worth Following.

LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: building a coaching practice, business of coaching, client relationships, Entrepreneurship, eulogy virtues, executive coaching, intentional leadership, John Ray, Leadership consulting, legacy, partnership strategy, professional services, Randy Hain, resume virtues, Servant Leadership, Serviam Partners, The Leadership Foundry, The Price and Value Journey, values-based business, work-life integration, writing for impact

Christy Hulsey on GNFCC Leadership Programs

August 25, 2025 by John Ray

Christy Hulsey, Greater North Fulton Chamber of Commerce, LIVE from the 2025 GNFCC BOLD Women’s Leadership Summit on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Christy Hulsey on GNFCC Leadership Programs
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Christy Hulsey, Greater North Fulton Chamber of Commerce, LIVE from the 2025 GNFCC BOLD Women’s Leadership Summit on North Fulton Business Radio with host John Ray

Christy Hulsey, Greater North Fulton Chamber of Commerce, LIVE from the 2025 GNFCC BOLD Women’s Leadership Summit (North Fulton Business Radio, Episode 897)

Christy Hulsey, Community Programs Coordinator at the Greater North Fulton Chamber of Commerce, joined host John Ray live from the 2025 GNFCC BOLD Women’s Leadership Summit to share her journey from building a national floral brand out of Statesboro, Georgia, to her current role empowering leaders and small businesses through Chamber programs.

Christy described her responsibilities overseeing Leadership North Fulton, Emerging Leaders, NextGen Connects, the Mentor Match program, the North Fulton Friendship Initiative, and nonprofit engagement. She explained how these programs foster connections, deepen community involvement, and create lasting impact through intentional mentorship and collaboration.

She also reflected on lessons learned from her floral business, which grew from a small rural shop to international recognition, including White House invitations. Christy emphasized the roles of authenticity, transparency, and generosity in marketing, while reminding business owners that true generosity must be paired with valuing themselves and ensuring profitability.

This interview was originally broadcast live from the 2025 GNFCC BOLD Women’s Leadership Summit held on August 12, 2025, at The Commons at Phase in Alpharetta, Georgia. John Ray Co. and North Fulton Business Radio were the Media Sponsors for this year’s Summit.

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:12 Meet Christy Halsey: Community Programs Coordinator, GNFCC
02:31 Leadership Programs Overview
04:48 Mentorship and Connections
06:35 Christy’s Business Journey
07:56 Marketing and Generosity in Business
11:14 Conclusion and Final Thoughts

Christy Hulsey, Community Programs Coordinator, Greater North Fulton Chamber of Commerce

Christy Hulsey is the Community Programs Coordinator at the Greater North Fulton Chamber of Commerce. Her responsibilities include overseeing Leadership North Fulton, Emerging Leaders, NextGen Connects, the Mentor Match program, the North Fulton Friendship Initiative, and nonprofit engagement.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Connect with Christy: LinkedIn

Connect with GNFCC: Website | LinkedIn | Facebook | Instagram

2025 GNFCC BOLD Women’s Leadership Summit

The 2025 GNFCC BOLD Women’s Leadership Summit was held on Tuesday, August 12, 2025, at The Commons at Phase in Alpharetta, Georgia.

The mission of BOLD—Businesswomen Organizing for Leadership and Development—is to connect businesswomen to build outstanding networks and spheres of influence, to collaborate with each other and with partner organizations to develop their businesses, and to celebrate and recognize the women of North Fulton.

Website

Greater North Fulton Chamber of Commerce (GNFCC)

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Connect with GNFCC:  Website | LinkedIn | Facebook | Instagram

About North Fulton Business Radio and host John Ray

With over 890 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you would rather not make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, these professionals are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

Tagged With: 2025 GNFCC BOLD Women in Leadership Summit, Alpharetta business, Atlanta Business, Beyond Computer Solutions, Christy Hulsey, community programs, emerging leaders, Entrepreneurship, floral industry, generosity, generosity in business, GNFCC, GNFCC leadership programs, Greater North Fulton Chamber of Commerce, John Ray, leadership development, Leadership North Fulton, Mentor Match, Next Gen Connects, nonprofit engagement, North Fulton Business Radio, North Fulton Friendship Initiative, renasant bank, small business support, Women in Business, Women in Leadership

From Corporate to Calling: The Career Transition Blueprint with Rory Verrett

April 9, 2025 by John Ray

From Corporate to Calling: The Career Transition Blueprint with Rory Verrett, on The Price and Value Journey with host John Ray
North Fulton Studio
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From Corporate to Calling: The Career Transition Blueprint with Rory Verrett, on The Price and Value Journey with host John Ray

From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128)

What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The Career Transition Blueprint, a thoughtful and empowering framework for professionals ready to step into their next chapter. Rory and host John Ray explore the emotional and practical shifts that come with reinvention, including how early influences and personal values shape our sense of purpose. Whether you’re seeking greater fulfillment, navigating a crossroads, or simply wondering what’s next, this conversation offers the clarity and encouragement to help you move forward with confidence.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Rory Verrett

Rory Verrett
Rory Verrett

Rory Verrett is an executive coach, leadership advisor, entrepreneur, and executive recruiter who helps high performers and high-potential professionals navigate pivotal career transitions with clarity, courage, and purpose. His career spans public policy, executive search, entrepreneurship, and leadership development, including roles as a lobbyist and in the NFL.

He is the founder of Protégé Search and host of the Protégé Podcast, where he explores the stories and strategies of diverse leaders. Rory is also the creator of The Career Transition Blueprint, an online academy designed to help professionals align their values, skills, and financial goals, especially in the wake of a layoff or major career disruption.

Rory, now based in Portugal, continues his global work coaching, guiding professionals to rediscover meaning in their work and boldly pursue their next chapter.

LinkedIn | Protégé Search website | Protégé Leadership Academy website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:07 Rory Verrett’s Career Journey
02:02 Executive Search and Protégé Search
03:27 The Career Transition Blueprint
03:57 Identifying Career Markers
08:01 Influence of Background and Environment
12:51 Lessons from the NFL
16:54 Broadening Career Perspectives
19:10 Self-Awareness in Career Transitions
25:49 Aligning Values, Skills, and Income
30:01 The Morning Motivation for Entrepreneurs
31:01 Assessing Risk in Entrepreneurship vs. Corporate
31:54 The Importance of Company Culture
33:05 Control and Stability in Entrepreneurship
36:00 Defining Joy and Impact in Your Career
40:46 Mindset Shifts for Corporate to Entrepreneurship Transition
44:28 Introducing The Career Transition Blueprint
48:06 Final Thoughts and Contact Information

About The Price and Value Journey Podcast

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably satisfied with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

John Ray hosts the show, and he produces the show in conjunction with North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can also find the series on all major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry.There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: calling, career transition, Entrepreneurship, finding purpose, John Ray, leaving corporate, professional services, Protégé Search, purpose, Rory Verrett, self-awareness, The Price and Value Journey

Gregg Venable — Draaw Studios

December 9, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Gregg Venable -- Draaw Studios
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Starting a business is a thrilling journey filled with the highest of highs and the lowest of lows, right? Based on my personal experiences, it’s the WILDEST rollercoaster ride ever…

Returning guest, Architect Gregg Venable of Draaw Studios is dropping some wisdom about his first 9 months as a business owner during this North Georgia Business Radio segment.

Some of the BIG lessons Gregg’s learned:

  •   Hire help sooner than you think you need it
  •   Document your processes (even when you’re crazy busy)
  •   A supportive spouse is worth their weight in gold
  •   Stop trying to do it all yourself
  •   Join a business network – you need those connections

Whether you’re a seasoned business owner or just starting out, this episode offers practical insights and inspiration to help you navigate the exciting world of entrepreneurship.

 

Connect with Gregg and Draaw Studio

https://draawstudio.com/

https://www.instagram.com/draaw.studio/

https://www.linkedin.com/in/gregg-venable-ra-ncarb-a24b1450/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:01:05 – Starting a Business Journey
Gregg Venable shares his experience of starting his business, Draaw Studio, and the challenges and successes he has encountered along the way.

00:03:05 – Draaw Studios’ Services and Future Plans
Gregg explains the services offered by Draaw Studio, including residential and commercial architecture, and discusses the potential expansion into multifamily projects and other sectors.

00:06:46 – Importance of Communication in Business
Gregg highlights the significance of intense collaboration and effective communication in the design process, emphasizing the need to understand clients’ visions and translate them into tangible designs.

00:11:53 – Lessons Learned from Entrepreneurial Journey

Gregg shares valuable lessons learned from starting his business, including the importance of seeking help and the realization that hiring a committed full-time employee is more beneficial than relying on contract workers.

00:15:10 – Importance of Hiring
Gregg discusses the importance of hiring employees and not trying to do everything yourself. He emphasizes the need to hire people who can help grow the business and free up time for more important tasks.

00:16:04 – The Role of Sarah
Gregg talks about the valuable role his wife, Sarah, plays in the business, handling QuickBooks, balancing the books, and providing operational support. Her involvement has been crucial in lifting the weight off Gregg’s shoulders and allowing him to focus on business growth.

00:17:09 – Supportive Spouse
The conversation shifts to the importance of having a supportive spouse when starting a business. Gregg emphasizes the need for encouragement and belief from a spouse, as well as the necessity for tough love when necessary to push someone to take the leap into entrepreneurship.

00:20:04 – Financial Confidence
Gregg and Phil discuss the importance of running a business by the numbers and the need for financial planning. They highlight the role of a supportive bank in providing financial guidance and strategies for business growth.

00:21:13 – Hiring and Business Growth
Gregg shares his experience of hiring employees and how it has accelerated the growth of his business. He emphasizes the need to view hiring as an investment and a means to leverage higher value activities, ultimately leading to faster business growth.

00:29:38 – Importance of Teaching and Process Implementation
Gregg emphasizes the importance of teaching a system and process to others in a way they can easily pick up, highlighting the significance of efficient processes in business.

00:30:06 – Working on Your Business vs. in Your Business
Phil discusses the difference between working in the business, which involves day-to-day activities, and working on the business, which entails stepping back to make a plan and improve processes.

00:31:49 – Reflecting on Business and Learning
Phil and Gregg stress the importance of taking time to reflect on business, learning from mistakes, and continuously seeking to improve processes and operations.

00:34:10 – The Value of Mentorship and Peer Groups

The conversation delves into the significance of mentorship, peer groups, and structured environments like Iron Forums in helping business owners see blind spots and learn from others’ experiences.

00:39:12 – Freestyle Rap on Business Principles
Phil and Gregg engage in a freestyle rap, highlighting important business principles, including putting ego aside, being honest, and detaching to work on the business.

Tagged With: architecture, business growth, Business Startup, DraawStudios, Entrepreneurship, First Year In Business, Gregg Venable, small business

2024 GNFCC Small Business of the Year Award: Jennifer Gore, Atlanta Personal Injury Law Group

August 27, 2024 by John Ray

2024 GNFCC Small Business of the Year Award: Jennifer Gore, Atlanta Personal Injury Law Group, on the GNFCC 400 Insider podcast
North Fulton Studio
2024 GNFCC Small Business of the Year Award: Jennifer Gore, Atlanta Personal Injury Law Group
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2024 GNFCC Small Business of the Year Award: Jennifer Gore, Atlanta Personal Injury Law Group, on the GNFCC 400 Insider podcast

2024 GNFCC Small Business of the Year Award: Jennifer Gore, Atlanta Personal Injury Law Group (GNFCC 400 Insider, Episode 98)

In this episode of the GNFCC 400 Insider, host Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce, celebrates the Chamber’s 2024 Small Business of the Year Award winner, Jennifer Gore, founder of Atlanta Personal Injury Law Group. Jennifer discusses her entrepreneurial journey, the unique culture she has fostered at her firm, and the dedication of her team to both their clients and the community. She also highlights her coaching business, Evergreen Business Coaching, and her future growth ambitions. The episode underscores the importance of mindset, culture, and community engagement for business success.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton studio of Business RadioX®.

Jennifer Gore, Founder and Owner, Atlanta Personal Injury Law Group

Jennifer Gore, Founder and Owner, Atlanta Personal Injury Law Group, on the GNFCC 400 Insider podcast
Jennifer Gore, Founder and Owner, Atlanta Personal Injury Law Group

Jennifer Gore is the founding attorney and owner of Atlanta Personal Injury Law Group, a personal injury firm based in Roswell, Georgia.

Atlanta Personal Injury Law Group represents victims of vehicle collisions, drunk driving collisions, those injured in a slip-and-fall, and wrongful death cases. Jennifer is committed to building a close working relationship with her clients to provide quality, compassionate, and efficient legal representation.

Jennifer’s own personal injury experiences influenced Jennifer’s goals of becoming an attorney and starting her own practice. In college, she was seriously hurt in a car accident. After going through the arduous recovery process and having to navigate her own legal case, Jennifer decided that she wanted to dedicate her professional life to helping other victims get back on track.

Jennifer Gore, Founder and Owner, Atlanta Personal Injury Law Group, on the GNFCC 400 Insider podcastSince opening its doors in 2013, Atlanta Personal Injury Law Group has grown exponentially in case portfolio, revenue, and employee size. Jennifer has also received several prestigious awards and recognitions, including: Avvo Clients’ Choice Award, Avvo Top Personal Attorney, Avvo Top Attorney, American Institute of Personal Injury Attorney’s “10 Best in Client Satisfaction,” The National Trial Lawyers’ “Top 40 Under 40 Civil Plaintiff Lawyers,” Superlawyers “Rising Star in Personal Injury Law,” Georgia Trend Magazine’s “Legal Elite in Personal Injury Law,” Atlanta Attorneys at Law Magazine’s “Attorneys to Watch,” and recently, Daily Report’s “Best Social Mediator.”

In addition to building her own prosperous law practice, Jennifer regularly takes time to mentor younger attorneys on topics such as personal injury law, practice management, and business marketing. She has garnered recognition from various reputable news outlets, including CEO Weekly: “Entrepreneurship Beyond Law: Jennifer Gore-Cuthbert’s Multifaceted Journey to Unprecedented Success.“

LinkedIn

Atlanta Personal Injury Law Group

Atlanta Personal Injury Law GroupAt Atlanta Personal Injury Law Group, they believe that the victims of serious accidents deserve compensation for their injuries. Victims should not have to deal with uncooperative insurance companies and get the runaround while trying to recover physically, financially, and emotionally.

The firm represents victims of negligence on the road. They know that it only takes a second for a careless driver to change the lives of others forever.

When their clients have serious injuries that require extensive medical care, lost income, and other expenses, they can depend on Atlanta Personal Injury Law Group to fight for them.

Website | LinkedIn | Instagram | Facebook | X (Twitter) | TikTok | YouTube

Topics Discussed in this Episode

00:00 Introduction to GNFCC 400 Insider
00:46 Meet Jennifer Gore: 2024 Small Business Award Winner
01:15 Jennifer’s Journey to Entrepreneurship
03:01 Building a Unique Law Firm Culture
08:35 The Importance of Community Engagement
11:15 Jennifer’s Personal and Professional Growth
17:57 Evergreen Business Coaching and Future Goals
24:24 Legal Advocacy
25:34 Conclusion and Contact Information

2024 GNFCC Small Business of the Year Award: Jennifer Gore, Atlanta Personal Injury Law Group, on the GNFCC 400 Insider podcast

About GNFCC and The GNFCC 400 Insider

Kali Boatright, President and CEO of GNFCC

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

Greater North Fulton Chamber of Commerce, GNFCCAs a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Tagged With: 2024 GNFCC Small Business of the Year Award, Atlanta Personal Injury Law Group, entrepreneur, Entrepreneurship, Jennifer Gore, law firm, personal injury law, personal injury law firm

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