Frank Norton Archives - Business RadioX ®

North Fulton Business Radio

ATL Developments with Geoff Smith: Frank Norton, Jr., The Norton Agency

00:00 /

ATL Developments with Geoff Smith: An Interview with Frank Norton, Jr., The Norton Agency

Host Geoff Smith speaks with Frank Norton Jr., Chairman and CEO of The Norton Agency, on the growth dynamics of Metro Atlanta and the North Georgia regions.

Frank Norton, Jr., The Norton Agency

Frank Norton, Jr. is the Chairman and CEO of The Norton Agency. In 1986, Frank Norton Jr., joined the Norton Agency to direct the Commercial and Residential Real Estate Divisions of the Agency. His expertise, combined with his energy and creative imagination, has thrust the company forward at a faster pace. He was elected President of the firm by the Board of Directors in 1997 and Chairman in 2004.

The Norton Commercial and Acreage Group provides clients extensive resources and services associated with the purchase or sale of commercial property and large acreage tracts for development. Investment counseling, corporate relocation, in-depth development services, territory market analysis and an unparalleled customer base give clients confidence as they invest in the community.

In the field of commercial real estate, The Norton Agency’s professionalism, service and knowledge are unmatched. Investors and corporations have a wide range of real estate needs. The Norton Agency specializes in site selection for restaurants, industrial parks, retail centers, neighborhoods, resorts, multi-family and single family developments. In addition, The Norton Agency offers brokerage services for industrial sites and buildings and industrial park development.

The Norton Agency’s Commercial and Acreage Division is designed with the brokerage needs of the investor in mind. Eighty-five years of experience and unique resources unite to form the area’s most comprehensive brokerage service.

Since 1986, Frank has collected and interpreted community market research data through Norton Native Intelligence™ , and has developed consulting and strategic planning services for the firm. Norton Native Intelligence™ is a unique and powerful tool employed by Norton to power their client’s purchases, investments and portfolio strategies. This 30 year statistical database is sought out by relocating businesses, investors and developers alike. The material is modeled to strategically position banking, medical, retail, residential and industrial development and to provide a deeper understanding of ever-changing market dynamics.

Clients as diverse as Hall County School System, Valentine Farms, Northeast Georgia Medical Center, United Community Bank, Wendy’s, Walmart and Publix use the ever changing stream of data to secure strategic opportunities and better anticipate future growth directions.

Geoff Smith, Host of “ATL Developments with Geoff Smith”

“ATL Developments with Geoff Smith” covers all things economic development in the Atlanta Metro area. From everything inside the Beltline to Avalon and beyond, Geoff Smith interviews the movers and shakers making the ATL one of the best places to live, work and play. An archive of past episodes can be found here.

Geoff Smith is a mortgage banker with Assurance Financial working with Real Estate agents and homebuyers to help them get happily to their closing table. Geoff is an authority on the latest economic development trends shaping the Atlanta Metro area. His interviews reveal an inside perspective at how things get done in the ATL.

Geoff is an active member of his community serving on the Board of Directors of the Greater North Fulton Chamber of Commerce, as well as holding the position of chairman for the Chamber’s Education Committee. He is also Secretary of the Roswell Youth Baseball Association and coaches his sons in football, baseball and basketball. Geoff enjoys golf, camping and traveling with his wife and two sons. He is a graduate of the University of Georgia.

“ATL Developments with Geoff Smith” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Gwinnett Studio

Strategies For Sharing or Transferring the Family Vacation Home

00:00 /

Millie Baumbusch, Cynthia Duncan, Frank Norton, Robert Port

This episode of “Wealth Matters” presents a discussion about the financial impact of vacation homes. Hosted by Robert Port and Millie Baumbusch of Gaslowitz Frankel with special guests Cynthia Duncan of The Bowden Spratt Law Firm and Frank Norton of The Norton Agency.

Cynthia Duncan/The Bowden Spratt Law Firm

Cynthia Duncan is a shareholder in The Bowden Spratt Law Firm, P.C. She has over fourteen years of experience in the field of trusts and estates matters. Her practice focuses on wealth transfer, business succession, and family governance.

Cynthia is a member of the Atlanta Bar Association, the State Bar of Georgia, and the American Bar Association. Cynthia is also a member of the Business Planning Group of the ABA. Cynthia is the co-author of several articles for professional journals and frequently speaks at continuing legal education programs. Her most recent article “McCord to Holman – Five Years of Value Judgments” appeared in the Spring 2009 ACTEC Journal. Cynthia spoke at the 2009 ABA Spring Symposium on the Anatomy of a Limited Liability Company Operating Agreement. In 2011, she spoke at the 56th Annual Estate Planning Institute on the Anatomy of a Grantor Trust and, most recently, at the 62nd Annual Estate Planning Institute on the nontax issues associated with family recreational properties.

Cynthia received her B.A., cum laude, in English from Wake Forest University in 1996 and received her J.D. from the University of Florida in 2002, where she graduated with high honors. Cynthia and her husband, Derek, have two young children, Lucy and Sam.

Frank Norton/The Norton Agency

Many people think they know Frank Norton, Jr., but the real Frank Norton, Jr. just may surprise you. Spend some time talking with him and you’ll uncover a creative introvert with strong family values, an untenable work ethic, and a heart for being a community servant—all traits that serve him well in his role as President of The Norton Agency.

Norton grew up in a family devoted to real estate—his grandfather, father and mother all worked in the profession from as far back as the late1920s—but he decided to pursue a degree in architecture at Georgia Tech. While working his way through college in the research department at Coldwell Banker, however, Norton found himself enticed to try his luck in the real estate field, and quickly became the youngest manager in Coldwell Banker’s history.

“My time with Coldwell Banker gave me an unbelievable perspective of the real estate field,” he says. “I also saw other people working hard, but enjoying what they were doing; I saw you could have fun at work and still be successful.”

After the birth of his first child, the appeal of living and raising his family in a small town drew Norton home and, in 1986, he joined The Norton Agency, rolled up his sleeves and became a part of the community.

“I chose to come back to Gainesville to work and raise my family because, to me, family is the most important part of my life and being a part of a community is important, as well,” Norton says. “Being from a small town, being a part of Gainesville was what I knew, and I wanted those same experiences for my children.”

Norton’s personal and professional commitment to community has led him to support numerous area non-profits; however, his only “hands-on” philanthropic work is with the Boy Scouts of America. A life-long Scout, Norton received his personal Eagle Scout designation at the age of 13, and he’s been involved with the Eagle Scout program for 11 years, helping more than 100 young men achieve the distinction.

Norton’s Boy Scout ties influence several of his business philosophies—specifically his belief in unflinching honesty and challenging injustice—while his general approach to business was shaped by his dad, Frank Norton, Sr., a “workaholic” entrepreneur with an uncanny memory and a passion for taking risks.

“I’ve never considered myself the smartest person in the room, but I can outwork anyone,” Norton says. “I have the work ethic, the energy, and a passion for what I do, and I hire people with those same traits. Certainly, I love my family and my time spent with them, but I also love coming to work and the positive energy generated by the people around me at the agency.”

Norton’s day-to-date tasks center on strengthening the agency’s brand, steering a proactive strategic planning and vision process, and being a “rainmaker” through company expansion and generation of new business. He also acts as a “cheerleader” for a 300+ member team representing 49 family units.

“We’d be nowhere without nepotism,” Norton jokes. “In all honesty though, we are extremely diligent and careful about recruiting our staff. We want people who are going to be engaged and who want to work here. We want people who want to be a part of a family and hold the same values and vision.”

When asked what he values most, Norton’s answer is quick and simple: “Life experiences. Those moments you remember and treasure for a long, long time,” he says. And buying a home is one of the largest life moments.

“The Norton Agency doesn’t need to be the biggest, and we don’t need to have our name on everything in town, but we do want to help shape, mold and change lives,” Norton says. “Finding someone a home changes their life, and we want to be a part of those life-changing moments.”

About Gaslowitz Frankel:

Gaslowitz Frankel is an experienced trial practice firm specializing in all aspects of complex fiduciary litigation throughout Georgia and the Southeast. With a focus on representing individuals, companies, banks, and fiduciaries in dispute involving wills, estates, trusts, guardianships, businesses, and securities law, their experienced and highly qualified litigation attorneys have tremendous credentials and a proven history of success.