

Together in Business as a Married Couple, with Brenda and Geoff Smith, Assurance Financial (Family Business Radio, Episode 62)
In this episode of Family Business Radio, host Anthony Chen interviews Geoff and Brenda Smith from Assurance Financial. The couple shares their journey of building and managing their family business while navigating personal and professional challenges. They discuss their beginnings in construction, the transition to the mortgage industry, and the importance of setting boundaries, clear communication, and defined roles to maintain a successful business and healthy marriage. Highlighting notable milestones, empowering stories, and practical advice for other family businesses, this episode sheds light on the dynamics of working together as spouses and balancing family life.
Anthony concludes the show with thoughts on finding harmony as a couple, in and out of the family business.
Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.
Geoff and Brenda Smith

Geoff and Brenda Smith are the husband-and-wife team behind the Assurance Financial branch in downtown Roswell, where they help individuals and families navigate the mortgage process with clarity and care.
Geoff began his career in business journalism before moving into construction and later mortgages, becoming a full-time loan officer in 2011 and opening his own branch in 2021. Brenda, with a background in advertising and education, ensures every loan runs smoothly behind the scenes, making their client experience seamless.
Committed to their community, Geoff serves on the boards of STAR House, the Alpharetta Business Association, and Wellstar North Fulton Regional Hospital while also coaching youth football. Brenda brings creativity and organization to both their business and home life.
Married since their college days at the University of Georgia, they’ve raised two sons: Samuel, a freshman at Auburn, and Charlie, a sophomore at Blessed Trinity. When they’re not helping clients secure their dream homes, you’ll find them enjoying an espresso at the office or unwinding at North End Tavern.
Assurance Financial
Assurance Financial is a mortgage lender and refinance company that has been serving homeowners since 2001. The company is known for its customer-centric approach, offering a wide range of loan options tailored to meet the individual needs of homebuyers. They provide various loan types, including VA, FHA, construction, non-qualified, modular home, jumbo, first-time home buyer, conventional, and USDA RD loans.
Assurance Financial emphasizes a seamless and efficient loan application process, utilizing the latest technology to simplify steps such as prequalification, full application, processing, and funding. They pride themselves on outstanding customer satisfaction, with an average rating of 4.98 out of 5 stars based on numerous reviews.
The company is recognized as a Fannie Mae/Freddie Mac seller/servicer-approved and Ginnie Mae issuer-approved lender. Assurance Financial operates across 28 states in the U.S., providing personalized support through their team of experienced loan officers. Their services are designed to assist clients at various stages of life, whether buying a first home, a vacation property, or an investment property.
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Topics Discussed in this Episode
00:00 Introduction to Family Business Radio
00:51 Meet Geoff and Brenda Smith
01:21 Geoff’s Journey from Journalism to Construction
02:51 The Early Days of Construction
03:52 Building Their First Home Together
05:42 The Taco Stand Connection
09:31 Transitioning to the Mortgage Business
09:51 Navigating the 2008 Financial Crisis
11:32 Starting a Mortgage Branch
16:27 The Mortgage Process Demystified
23:29 Balancing Work and Family Life
27:18 Navigating Communication in Family Business
28:37 Top Tips for Couples Starting a Family Business
31:30 Balancing Family Life and Business
35:17 Memorable Projects and Milestones
41:38 Future Goals and Hiring Plans
46:56 Final Thoughts and Advice
Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.
Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.
The complete show archive of Family Business Radio can be found by following this link.









Kenny Hodges is the President and CEO of Assurance Financial. After working with Wells Fargo for seven years out of college, he founded Assurance Financial in 2001 and has grown the company to over 20 branch offices supported by two operations centers. He is a licensed mortgage banker through the National Mortgage Licensing System Registry and has 27 years of mortgage lending experience. Kenny earned a B.S. in Entrepreneurship Management from Louisiana Tech University where he was elected to serve as the Student Government Association President. He is an active member of the Mortgage Bankers Association and the Louisiana Mortgage Lenders Association where he is a past Board President. He is a member of Young Presidents Organization (YPO) Louisiana and is a past Chapter Chair. Kenny currently serves on the Louisiana Tech University College of Business Dean’s Advisory Board. Kenny is married with three children and resides in Baton Rouge, Louisiana.
Clavis entered the mortgage business in 1989 and has held numerous positions in mortgage origination and sales production before moving exclusively into sales leadership in 2014. He joined Assurance Financial in 2018 as the Eastern Regional Sales Manager. His experience in retail mortgage production provides great guidance and support to branch leaders and loan production personnel. Clavis is also very active in both state and national Mortgage Banker’s Associations advocating on issues to support the industry. He is a graduate of the University of North Carolina at Chapel Hill, and currently resides in Glen Allen, VA with his wife. He has four children and one grandchild, and enjoys fishing on the Chesapeake Bay or playing tennis and golf in his spare time.
Chris’ passion for helping his wonderful clients find their home comes from his family house. Filled with 2 energetic boys, 2 cats, and a dog, it’s everything he ever wanted. It’s a gift that he will never take for granted. Using his experience as a marketer and associate broker, his purpose is to help you find your happy.
Damian Cook is a Branch Manager and Loan Officer in the Atlanta Branch of Assurance Financial. Recognized for outstanding service, Damian has helped more than 775 clients become homeowners. Over 95% of borrowers who participated in a survey gave Assurance Financial the highest satisfaction rating. 100% of those rated Damian Cook’s attention to detail and customer service excellence as their primary reasons for the high satisfaction rating.
Michael & Roxie joined the Atlanta Board of Realtors in July of 1995. Roxie immediately began helping buyers and sellers with their real estate needs, earning “Rookie of the Year” while Michael finalized the sale of his family business.
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Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to 















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