Housing Affordability Tops Metro Atlanta Concerns: Inside the Metro Atlanta Speaks 2025 Survey (North Fulton Voices, Episode 15)
For the first time since the Metro Atlanta Speaks survey began in 2013, housing affordability has emerged as the region’s top concern, edging out longtime leaders like traffic, crime, and the overall economy. In this edition of North Fulton Voices, hosts Jack Murphy and Kathy Swahn have a conversation with Ann Carpenter, Chief Research and Innovation Officer at the Atlanta Regional Commission, and Bill Huang, ARC data scientist and lead analyst for Metro Atlanta Speaks 2025.
Ann and Bill walk through how the survey is conducted across 11 Metro Atlanta counties, what has changed in this year’s results, and why residents are feeling the squeeze. They discuss numbers that catch your attention: more than 4,100 respondents, a sharp rise in pessimism about the next three to four years, and a striking share of renters who say they simply cannot afford to move within their own neighborhoods. They also highlight where the public sees causes and solutions, from zoning and investors to infill development and transit investment.
The conversation then shifts to North Fulton. Kathy and Jack connect the data to the on-the-ground reality of trying to obtain a home under four hundred thousand dollars or a rental under twenty-five hundred a month on a one hundred thousand dollar household income. They offer a concrete call to action for listeners: pay attention to comprehensive planning in cities like Alpharetta and Roswell, and use this data as a starting point for informed, practical conversations about housing affordability and missing middle housing.
To access the complete 2025 Metro Atlanta Speaks survey, follow this link.
North Fulton Voices is presented by the North Fulton Improvement Network. The show series is proudly sponsored by John Ray Co. and North Fulton Business Radio, LLC.
Key Takeaways from This Episode
- Housing affordability is now the top concern in the Metro Atlanta Speaks 2025 survey, ahead of traffic, crime, and the broader economy.
- Renters are feeling the strain most acutely, although homeowners also report rising pressure on housing affordability as well.
- The ARC team prefers “housing affordability” rather than “affordable housing,” since the challenge spans a wide range of incomes and situations, not just subsidized units.
- Residents express openness to solutions such as infill development, housing near job centers, and better transit options.
- Vocal opposition to new housing often sounds louder than it is, and the broader public may be more supportive of change than public meetings suggest.
- For North Fulton, the data helps frame the difficulty of finding attainable homes and rentals for the workforce that powers the local economy.
- Local comprehensive planning is a key lever for shaping future housing options, and residents have an opportunity to bring real data into those discussions.
Topics Discussed in this Episode
00:00 Introduction to North Fulton Voices
00:35 Overview of the Metro Atlanta Speaks 2025 Survey
02:06 Key Findings from the Survey
04:00 Introducing the Guests: Ann Carpenter and Bill Huang
05:34 Deep Dive into Survey Methodology
07:12 Housing Affordability: A Growing Concern
12:05 Public Perception and Policy Implications
15:00 Traffic, Transportation, and Regional Growth
17:14 Future Directions and Community Engagement
33:39 Conclusion and Call to Action
Atlanta Regional Commission
The Atlanta Regional Commission (ARC) is the official planning agency for the 11-county Atlanta Region, including Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, and Rockdale counties, as well as the City of Atlanta and 74 other cities. The Atlanta Regional Commission’s mission is to foster thriving communities for all within the Atlanta region through collaborative, data-informed planning and investments.
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Ann Carpenter
Ann Carpenter is the Chief Research and Innovation Officer at the Atlanta Regional Commission. She leads the team responsible for producing data, analysis, and applied research to inform long-range planning for the eleven-county Metro Atlanta region. Ann has a strong background in housing and community development research and focuses on connecting high-quality data to real-world decisions related to transportation, housing, and regional growth. Before joining ARC, she worked at the Federal Reserve Bank as Assistant Vice President and Director of Community Development Research, where she addressed issues like affordable housing and community resilience. Ann has also worked closely with ARC during the COVID-19 pandemic and serves on regional advisory boards. She graduated from Georgia Tech and is deeply committed to enhancing the Atlanta region through data-driven planning and innovation.
Bill Huang
Bill Huang is an urban data scientist at the Atlanta Regional Commission and the principal analyst for the Metro Atlanta Speaks survey. He designs and maintains data tools and analytical models that give practical advice to local governments and community leaders, helping them understand public sentiment, quality-of-life trends, and regional challenges like transportation, economic issues, artificial intelligence, and climate shifts. Holding a Bachelor of Science in Mechanical Engineering and a Master of Science in Urban Analytics from Georgia Institute of Technology, Bill combines technical expertise with a multidisciplinary, people-centered approach to urban planning. He is also active in mentoring emerging urban planners, encouraging curiosity and strategic thinking in their work.
North Fulton Improvement Network
The North Fulton Improvement Network (NFIN) is a think tank made up of community leaders from a variety of sectors, focused on missing middle housing and the livability challenges confronting North Fulton. We come from the six cities making up the northern half of Fulton County, Georgia—Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs—and are working to address the widespread yet little-known financial vulnerability across the region. With stakeholders from sectors including business, nonprofit, faith, government, and citizens, we center our work on five areas of impact, seek to educate the public about these issues, build a network of individuals and organizations with innovative private and public solutions, and connect resources to those in need.
The leadership team of NFIN is Jack Murphy, Nancy Diamond, and Kathy Swahn.
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Jack Murphy
Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.
He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack is currently the national SVDP chair of Systemic Change and Advocacy.
Jack received a BA in psychology from Belmont Abbey College and a M.Ed. from UNC-Greensboro. Jack and his wife, Nancy, a retired elementary school principal, have two grown daughters and two grandchildren. They live in Alpharetta, Georgia.
Kathy Swahn
Kathy has resided in the North Fulton area for almost 45 years. She has watched the community evolve from what was “unincorporated Fulton County” to a six-city bustling suburban community. Her history has been characterized by a focus on children: she was a stay-at-home mother who raised two daughters, she spent years in leadership roles in school PTAs and Girl Scouts, the National Charity League, the North Fulton Council of PTAs, and she served as chair of the Superintendent’s Advisory Council.
Kathy transitioned back to work by jumping into the non-profit world. She joined the team at North Fulton Community Charities, running their Holiday Program, becoming Development Director and successfully managing the $3 million capital campaign for their Elkins Road location. Along the way, she also served on the DFACS Board and chaired the board of the Fulton County Continuum of Care for four years.
After having the opportunity to join in the Greater North Fulton Chamber of Commerce Leadership Program, Kathy was surrounded with a dynamic group of folks who worked to create The Drake House. Since 2004, she served as board chair for the first four years, executive director for nine years, and is now retired. Over those years, The Drake House served over 500 single mothers with over 1,000 children and grew the assets of the organization to over $4 million.
Kathy continues to serve The Drake House on the Advocacy Committee, along with her work for NFIN.
She spends much of her time traveling to the DC area, where her children and grandchildren reside.
Sponsor for North Fulton Voices: John Ray and North Fulton Business Radio, LLC
The North Fulton Voices show series is proudly sponsored by John Ray Co. and the North Fulton affiliate of Business RadioX®.
John Ray is a podcast show host and producer and owns North Fulton Business Radio, LLC, the North Fulton (Georgia) affiliate of Business RadioX®.
John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the #1 nationally best-selling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small-firm professional services providers and covers issues such as pricing, value, and business development.
