Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136)
Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals.
Discover why podcast guesting is one of the most effective ways to build authority, deepen relationships, and earn trust with your target audience. Noemi shares her expertise on how entrepreneurs and business owners can leverage podcast interviews to create evergreen content, expand their reach, and grow their businesses.
In this episode, you’ll discover why podcast guesting is more effective than traditional advertising, how to prepare for successful podcast interviews, and the essential elements needed before you start guesting. Noemi also shares strategies for repurposing podcast content across multiple platforms, building authentic relationships with podcast hosts, and becoming the type of guest that hosts recommend to others. You’ll also learn when and how to work with a podcast booking agency, as well as the common mistakes that sabotage podcast guesting success.
Whether you’re new to podcast guesting or looking to improve your strategy, this episode offers practical advice about leveraging this powerful marketing tool.
The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.
Key Takeaways from this Episode
Podcast Guesting Creates Evergreen Content – Unlike paid ads that disappear, podcast interviews become permanent content you can repurpose across multiple platforms, social media, blog posts, video clips, and more.
Start Small and Build Progressively – Don’t aim for top-tier shows immediately. Begin with smaller podcasts to gain experience and build confidence before approaching larger shows.
Preparation is Essential – Before starting your podcast guesting journey, ensure you have a compelling 50-100 word bio, clear talking points and topics, a concise personal story (3 minutes max), and research on the host and show format.
Provide Value, Not Sales Pitches – Treat podcast interviews like entering someone’s living room, not a sales presentation. Focus on sharing knowledge and insights rather than promoting your services.
Show Appreciation and Build Relationships – Always send thank-you notes, share the episode on social media, tag the host, and look for ways to continue the relationship beyond the interview.
Consistency is Key – Podcast guesting requires patience and persistence. Plan for at least 2 interviews per month, consistently rather than sporadic appearances.
Research Potential Shows Carefully – Listen to episodes, understand the host’s style, and ensure the show aligns with your brand and message before agreeing to appear.
Topics Discussed in this Episode
00:00 Introduction to The Price and Value Journey
00:43 Meet Noémi Beres: Podcast Booking Expert
02:40 Noémi’s Journey: From Hungary to Podcast Booking
04:55 The Importance of Building Relationships
07:39 Why Podcast Guesting is Effective
09:34 Maximizing Podcast Content
16:50 Preparing for Podcast Guesting
25:53 The Art of Storytelling in Podcasts
28:54 The Importance of Being a Recommended Podcast Guest
31:26 Building Relationships and Showing Appreciation
34:34 Hiring a Podcasting Agency: When and Why
38:22 Characteristics of a Good Podcast Guesting Agency
44:43 Podcast Guesting vs. Hosting Your Own Podcast
47:02 Final Thoughts and Success Stories
Noémi Beres, Podcast Connections
Noémi Beres is the Co-Owner of the Podcast Connections podcast booking agency.
She helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews.
She started working in online marketing in 2007. Noémi has a Master’s Degree in Danish Literature and Language; she is a linguist, content creator, and “master organizer.” In her free time, she loves making hand-sewn collages on canvas and playing on her hang and frame drum. She is also a walker.
Website | LinkedIn | Instagram
About The Price and Value Journey Podcast
The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.
Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.
With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
