Beyond IT and Into Community Impact, with Jason Etheridge, Logic Speak (North Fulton Business Radio, Episode 829)
In this episode of North Fulton Business Radio, host John Ray interviews Jason Etheridge, Founder and CEO of Logic Speak. Jason discusses the mission and philosophy behind Logic Speak, a managed IT and cybersecurity company. Jason shares insights on proactive IT management, the importance of operational maturity, and the role of technology in business growth. The conversation also highlights LogicSpeak’s commitment to community service, showcased by their Volunteer Time Off program and involvement with local organizations like North Fulton Community Charities. Jason also elaborates on the impact of receiving the 2024 Community Service Excellence Award from the Greater North Fulton Chamber of Commerce and the value of chamber involvement. The episode concludes with a discussion on the positive feedback from Logic Speak’s clients and their approach to treating clients with kindness and respect.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.
Jason Etheridge, Founder and President, Logic Speak
Jason Etheridge is the Founder and President of Logic Speak, a managed IT service provider that empowers the modern workforce through technology strategy, support, and security.
Through Jason’s leadership, Logic Speak recently celebrated its 20-year anniversary. He has a Bachelor of Science degree in Computer Science from the Georgia Institute of Technology and has over 25 years of experience in the IT field in Georgia.
Prior to founding Logic Speak, Jason worked as a Technology Consultant for Hewlett-Packard and served as the Director of Information Technology at Extreme Logic, where he received the Extreme Logic Excellence through Results award for his work with Ernst Young. He has also consulted for small businesses in the Atlanta area and has implemented systems to streamline corporate processes and reduce overall IT costs.
Jason serves on many industry advisory boards, including Datto, IT Glue, and Mailprotector. He is also a member of an MSP-Ignite peer group and a facilitator of peer groups for smaller MSPs.
Jason lives in Johns Creek, GA, with his wife Jennifer, two boys, Jameson and Jackson, and Harbins, their labradoodle. He is an Enneagram 7, was recently voted life of the party by his co-workers, and loves riding his Harley-Davidson motorcycle when he is not spending time with his family, coaching baseball, or thinking about technology.
Logic Speak
Logic Speak, based in Alpharetta, GA, is a dedicated IT managed services provider that focuses on empowering small to medium-sized businesses through tailored technology solutions. Founded in 2004 by Jason Etheridge, the company operates with a philosophy centered on relationship-building and technology humility, aiming to demystify IT for its clients. Logic Speak emphasizes understanding each client’s unique needs and challenges, ensuring that technology serves as a facilitator for business growth rather than a hindrance. Their services range from proactive technology strategy and support to comprehensive cybersecurity measures, all designed to help businesses operate efficiently and securely.
The team at Logic Speak prides itself on being approachable and responsive, fostering an environment where clients feel valued and understood. They believe that effective communication is key to successful IT management, which is why they strive to avoid technical jargon and instead focus on clear, helpful dialogue. By combining technical expertise with a genuine care for their clients’ success, Logic Speak positions itself not just as a service provider but as a strategic partner in navigating the complexities of modern technology. Their commitment to making a positive impact extends beyond individual clients to the broader community, reflecting their mission to enhance lives through technology.
Website | LinkedIn | Instagram | Facebook
Topics Discussed in this Episode
00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Guest Introduction: Jason Etheridge of Logic Speak
02:02 Understanding Managed IT Services
04:23 Celebrating 20 Years in Business
05:41 Operational Maturity and Business Growth
08:45 The Importance of Security Awareness
11:08 Mission Statement and Core Values
16:57 Community Involvement and Volunteer Time Off
19:55 Chamber of Commerce Involvement
25:48 Client Testimonials and Closing Remarks
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
About North Fulton Business Radio and host John Ray
With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
Randy Brunson is the founding shareholder of 
Sandy LeRoux, has been with 
