John Ray Archives - Page 10 of 66

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

April 30, 2025 by John Ray

North Fulton Studio

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131)

How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder and CEO of Velocity Technology Group. As a global technology consultant, Benny discusses how he explains to clients the value of avoiding cyberattacks and maintaining smooth operations, as well as his use of value-based pricing. The conversation also covers Benny’s journey from the telecom industry to building a global technology consulting firm specializing in managed IT, cybersecurity, and digital transformation with AI. Benny shares insights on the company’s holistic approach to client solutions, the importance of strategic partnerships, and the impact of cybersecurity. They also delve into Benny’s podcast, WFH with Two Guys, co-hosted with Dennis Jackson, and talk about the rapid adoption and future potential of AI in businesses.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Benny Carreon, Velocity Technology Group

Benny Carreon is the founder and principal of Velocity Technology Group, a Boulder, Colorado-based company specializing in technology solutions for businesses. Since establishing the company in 2003, Benny has led Velocity through significant growth, expanding its services from telecommunications to a comprehensive suite of technology offerings, including cybersecurity, digital transformation, and IT consulting. His vision centers on helping small and mid-sized businesses leverage innovative technology to improve efficiency and drive sustainable success.

With over 30 years of experience in the technology sector, Benny is known for his practical approach and deep industry knowledge. He is passionate about demystifying complex tech topics for business leaders and guiding organizations through the challenges of digital change. Benny’s expertise is frequently sought after for strategic planning, technology upgrades, and cybersecurity best practices.

In addition to his work at Velocity, Benny co-hosts the podcast “WFH with 2 Guys,” where he and his co-host Dennis Jackson of WorX Solutions discuss workplace trends, artificial intelligence, business strategy, and many other topics with fellow experts. Through both his company and his podcast, Benny Carreon remains dedicated to empowering businesses with the tools and insights they need to thrive in a rapidly evolving digital landscape.

LinkedIn | Velocity Technology website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey and Guest Welcome
01:30 Benny’s Journey with Velocity Technology Group
02:51 Client Relationships and Challenges
07:56 Value-Based Pricing and Client Education
15:05 Cybersecurity Insights and Best Practices
26:03 The Reality of Cybersecurity Threats
27:02 The Emotional Impact of Being Hacked
29:26 Understanding the Value of IT Services
32:35 The Evolution of AI in Business
39:17 Practical AI Applications for Businesses
43:16 The Importance of Incremental Improvements
45:22 The Role of Podcasts in Business
50:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

April 29, 2025 by John Ray

North Fulton Business Radio

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

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Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers (North Fulton Business Radio, Episode 866)

In this episode of North Fulton Business Radio, host John Ray welcomes Todd Sheppard, owner of Inspired Mortgage Brokers, to discuss the intricacies of the mortgage industry. They delve into Todd’s background, the benefits of working with an independent mortgage broker, and the current state of the housing market. Todd shares insights into the challenges buyers face, particularly the emphasis on payment sensitivity due to rising rates and inflation. The conversation also highlights the importance of holistic financial planning, especially for seniors, and explores the often misunderstood but valuable option of reverse mortgages. Throughout the discussion, Todd emphasizes the need for empathy, detailed communication, and personalized service to alleviate the stress associated with mortgage processes.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard was drawn to the mortgage industry for its fast-paced environment and the opportunity to help people. As company founder, he is tasked with finding the best wholesale lenders and technology companies with which to partner. As a hands-on loan officer, he is the first point of contact for many Inspired Mortgage Broker customers. Our clients are often surprised to learn that our company owner has a hand in completing their pre-approvals, quoting their rates, and discussing their program options. He also enjoys building lasting and mutually beneficial connections with our referral partners.

Often described as energetic, compassionate, approachable, and creative, over the course of his career, Todd has worked with everyone from first-time homebuyers and recent retirees to business executives and high net-worth clients. With an innate understanding of each segment and their diverse needs, he has closed on everything from starter homes to luxury beachfront properties. Todd gains his greatest rewards from helping people achieve their dreams of home ownership or their vision of a comfortable retirement. He finds joy in saying “YES” when other mortgage lenders have said no, and he takes pride in putting people at ease and instilling them with confidence. He also enjoys helping his referral partners grow their businesses.

For Todd, his vision of an “inspired life” is one where he has the freedom and ability to do whatever it takes to help his customers and referral partners succeed. His love of his work is apparent in every contact and positive impact he makes.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Todd Sheppard: Inspired Mortgage Brokers
02:21 Understanding Independent Mortgage Brokers
03:01 Todd’s Journey into Mortgages
03:49 Navigating the Mortgage Process
07:14 Current Housing Market Trends
10:31 Mortgage Industry Insights
15:12 Special Focus: Seniors and Mortgages
21:50 Reverse Mortgages: A Viable Option?
25:32 Success Stories and Final Thoughts
28:24 Closing Remarks and Announcements

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Navigating Back Office Success with Gabrielle Mills of Sourced.

April 29, 2025 by John Ray

North Fulton Studio

Navigating Back Office Success with Gabrielle Mills of Sourced.

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Navigating Back Office Success with Gabrielle Mills of Sourced. (The Exit Exchange, Episode 23)

In this episode of The Exit Exchange, host John Ray welcomes Gabrielle Mills, President of Sourced., a leading full-service back-office solutions firm. Gabrielle discusses her entrepreneurial journey, highlighting how she and her mother founded Sourced., a firm that provides fractional support in accounting, marketing, HR, and administrative services. She delves into the importance of effective back-office management for business growth and successful exits, sharing insights on common pitfalls, such as accounting mistakes. The conversation also touches on the role of AI in accounting, the significance of scalable business models, and the value of joining XPX Atlanta for business growth. Listen to learn more about how Sourced. helps businesses navigate their back-office needs and prepare for future success.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gabrielle Mills, President, Sourced.

Gabrielle Mills is a seasoned entrepreneur with a proven track record in scaling small businesses into profitable companies. She is the co-founder and President of Sourced., a leading full-service back-office solutions firm. Gabrielle established the company from its inception, incorporating various business units such as accounting, marketing, human resources, administrative services, and talent acquisition.

Prior to founding Sourced., Gabrielle worked in corporate marketing and branding at IHG, supporting high-profile partners like the PGA Tour, CMT, and other global hospitality brands.

Gabrielle has always been passionate about empowering other entrepreneurs and now dedicates her time and gift of public speaking to inspire and grow other business leaders.

Sourced.

Sourced. is an award-winning company specializing in solving two of the toughest challenges in business: lack of time and lack of resources. Its services include content marketing, bookkeeping, office assistance, and placement services.

Sourced. provides a full-service, customizable back-office solution for small-to-medium-sized business owners, with all services also available a la carte. The company helps clients fill resource gaps by building teams complete with account management, specialists, and backup support, allowing clients to pay only for what they need.

Services are delivered both virtually and on-site at client business locations.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:02 Meet Gabrielle Mills of Sourced.
02:42 The Origin Story of Sourced.
06:27 Challenges and Growth in Business
13:31 Common Mistakes in Business Operations
19:48 AI Limitations in Accounting
20:26 Challenges in Business Growth
24:03 Importance of a Strong Back Office
27:25 Sourced’s Journey and Future Plans
31:17 Advice for Business Owners
36:03 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

April 28, 2025 by John Ray

North Fulton Business Radio

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

At the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

April 23, 2025 by John Ray

North Fulton Business Radio

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

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Empowering Professional Presence, with Eileen Nebhut, Venus Rising (North Fulton Business Radio, Episode 864)

In this episode of North Fulton Business Radio, host John Ray interviews Eileen Nebhut, founder and CEO of Venus Rising, an image consulting firm. Eileen shares her journey from business school to starting her own company, leveraging her unique experiences and passion for helping individuals with their personal branding and executive presence. She discusses the importance of image in professional success, especially for executive women, and how Venus Rising uses a combination of technology and human-powered services to enhance clients’ confidence and ensure their personal and professional presentation aligns with their goals. The conversation also touches on the impacts of COVID-19 on personal branding, the company’s expansion into B2B services, and their future plans for working with young professionals and graduate students. Success stories highlight the transformative impact of Eileen’s work on her clients’ careers and personal confidence.

Eileen Nebhut, Venus Rising

Eileen Nebhut is an accomplished image consultant and the visionary founder of Venus Rising, an agency that helps high-performing executives align their personal image with their professional ambitions. With a dynamic career spanning over three decades, Eileen has navigated leadership roles in publishing, energy efficiency, and financial technology before channeling her wealth of expertise into entrepreneurship.

Throughout her corporate tenure, Eileen developed a nuanced understanding of how personal image impacts professional success. From consulting global teams to advising executives on presenting themselves with confidence, she became the go-to resource for colleagues and peers seeking guidance on personal style and branding. Her innate talent for visual storytelling and strategic problem-solving ultimately inspired her to launch Venus Rising.

Founded in 2022, Venus Rising builds on Eileen’s lifelong passion for empowering individuals through style. By combining her corporate acumen with her intuitive approach to personal branding, Eileen has transformed how executives perceive and project their image in high-stakes environments. Her work has been featured in publications like Simply Buckhead, Canvas Rebel, and Atlanta Trend, cementing Venus Rising as a leading name in executive image consulting.

Eileen holds an MBA and is certified in executive coaching, which allows her to guide clients through transformations that are both strategic and deeply personal. Her mission is simple: to give leaders the tools and confidence to make their image an asset, aligning their external presence with their internal brilliance.

Whether working with CEOs, CMOs, or entrepreneurs, Eileen empowers her clients to step into their full potential, creating an undeniable impact at every stage of their career.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:37 Meet Eileen Nebhut, Venus Rising
01:46 The Importance of Personal Branding
02:28 Eileen’s Journey and Inspiration
06:49 Impact of COVID on Personal Branding
10:55 Venus Rising’s Services and Clients
13:21 Challenges and Misconceptions in Image Consulting
18:49 Working with Young Professionals
26:25 Success Stories and Client Impact
30:25 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn

April 23, 2025 by John Ray

North Fulton Studio

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn

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Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130)

In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life’s Too Short for a Bad Business Partner. Specializing in corporate divorce, Bill shares his insights into managing and resolving conflicts in business partnerships. With over two decades of experience focused in this practice specialty, Bill discusses the emotional and financial impacts of bad business relationships, underlining the importance of having an exit strategy. He also addresses red flags in partnerships, the roles of emotions in business disputes, and the steps business owners can take to protect their interests. Bill emphasizes the significance of effective communication, understanding fiduciary duties, and recognizing the cost of inaction. Additionally, he touches on the complexities that service-based business owners face in partnerships and provides a practical guide for navigating these challenges.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Bill Piercy, Berman Fink Van Horn, and Author of Life’s Too Short for a Bad Business Partner

**Bill Piercy, Berman Fink Van Horn, P.C.**

Bill Piercy is a shareholder at Berman Fink Van Horn P.C. in Atlanta, Georgia, where he specializes in business litigation with a particular focus on resolving disputes among business partners, owners, and management within closely held companies. With more than two decades of experience in what is often referred to as the “corporate divorce” arena, Bill understands the complexities and challenges that arise from internal conflicts in business relationships. He works closely with business owners to bring about efficient and successful resolutions that allow clients to move past unproductive partnerships and focus on healthier, more productive business relationships.

Bill is the author of Life’s Too Short for a Bad Business Partner, a practical guide that helps business partners navigate the difficult process of ending unproductive business relationships and moving forward successfully. His approach combines hard work, candid advice, and strong advocacy, which has earned him a reputation for helping clients protect their interests while minimizing the disruption that disputes can cause to business operations and revenues.

Since 2012, Bill has been recognized as a Super Lawyer by Atlanta Magazine and Georgia Trend Magazine for his expertise in business litigation. He has also received the prestigious AV Preeminent rating from Martindale-Hubbell, which reflects the highest standards of legal ability and ethical conduct. Additionally, he has been named one of Georgia’s Legal Elite by Georgia Trend Magazine and has been included in The Best Lawyers in America since 2015.

Bill’s practice primarily involves business litigation, including partnership disputes, non-compete agreements, and trade secret cases, and he has successfully represented clients in thousands of disputes, achieving favorable outcomes through jury verdicts, summary judgments, and settlements. He is actively involved in professional organizations such as the Atlanta Bar Association and the American Bar Association’s Business Litigation Section. Beyond his legal work, Bill participates in community and leadership programs, including Leadership DeKalb, and is a member of the National Eagle Scout Association.

Known for his tenacity, creativity, and ethical approach, Bill Piercy is widely respected within Georgia’s legal community as a leading advocate for business owners navigating complex disputes.

Firm Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
01:27 Bill Piercy’s Journey into Business Law
02:20 The Reality of Business Partnerships
03:32 Importance of Exit Strategies
06:25 Challenges for Service Providers
10:29 Recognizing Red Flags in Partnerships
19:40 Fiduciary Duties and Minority Rights
23:43 Emotions in Business Breakups
26:34 Defining and Protecting Business Value
29:59 Unlocking Value Through Breakups
32:13 The Cost of Inaction
33:10 Endure, End, or Fix: Choices in Business Relationships
33:55 Sunk Cost Fallacy in Business
37:05 When to Involve Legal Counsel
48:06 Role of Service Providers in Business Disputes
55:48 Concluding Thoughts and Contact Information

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

April 22, 2025 by John Ray

North Fulton Business Radio

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their entrance into home healthcare in the Atlanta metropolitan area. Stephen shares his personal backstory, the passion behind his work, and the challenges faced in healthcare staffing. Additionally, he highlights key differentiators of OPA Health Group, including their rigorous recruitment process and exceptional internal team, along with valuable advice for those seeking home healthcare services. The episode underscores the importance of reliability and compassionate care within the healthcare industry.

Stephen Deason, Founder and CEO, OPA Health Group

Stephen Deason

Stephen Deason is the Founder and Chief Executive Officer of The OPARASA Group, which includes OPA Staffing and OPA Home Care under its umbrella. Based in Roswell, Georgia, Deason brings over 30 years of experience in building and managing healthcare and technology companies. He is recognized as an entrepreneur, author, public speaker, consultant, professor, and recovery advocate. Deason’s leadership is marked by a commitment to social enterprise, specifically helping individuals in recovery build personal and economic worth by leveraging business opportunities and workforce training.

Deason’s academic background is extensive. He holds a Bachelor of Science in Mathematics from the University of Alabama at Birmingham, an MBA and an MSc in Accounting from Emory University, and he is ABD (all but dissertation) for a PhD in Business from Emory University’s Laney Graduate School. He is also a graduate of the Johns Hopkins CityLabs program and has pursued additional graduate studies at Johns Hopkins University.

Before founding The OPARASA Group, Deason served as CEO of GRYYT, a socially conscious MarTech firm, and held C-level positions with several other technology companies. He is an active volunteer, serving on multiple nonprofit boards and advisory boards for startup technology and telecommunications firms. Deason is also a frequent public speaker on topics such as leadership and recovery, and he has authored two books and multiple academic papers.

OPA Health Group

OPA Health Group serves as the parent organization for both OPA Staffing and OPA Home Care, providing strategic oversight and ensuring that both divisions uphold the group’s commitment to high-quality healthcare services. The two entities, while operating under the same corporate umbrella, maintain distinct operational focuses and service models, each tailored to meet specific needs within the healthcare sector.

OPA Staffing is dedicated to recruiting and placing highly qualified healthcare professionals in medical facilities across multiple states, including Alabama, Maine, North Carolina, South Carolina, Florida, Massachusetts, Pennsylvania, Georgia, Mississippi, and Texas. The division specializes in sourcing clinical and administrative staff such as registered nurses, licensed practical nurses, certified nurse assistants, nurse practitioners, physician assistants, therapists, and laboratory professionals. OPA Staffing is recognized for its rigorous hiring standards, ensuring that all candidates meet or exceed Joint Commission Accreditation Standards and Department of Health Regulations. The division operates out of its headquarters at 9755 Dogwood Road, Suite 320, Roswell, Georgia, and is distinguished by its collaborative partnerships with healthcare facilities and its commitment to open communication and quality assurance. OPA Staffing has also earned The Joint Commission’s Gold Seal of Approval, reflecting its dedication to excellence in healthcare staffing.

OPA Home Care, on the other hand, focuses on providing in-home care and support for seniors and individuals who require assistance with daily living activities. Its services encompass personal care, companionship, medication management, transportation, meal preparation, and specialized care for couples or those recovering from illness or surgery. OPA Home Care primarily serves counties within Georgia, including Cherokee, Cobb, Dawson, DeKalb, Forsyth, Fulton, Gilmer, Gwinnett, Hall, Lumpkin, Monroe, and Pickens. Like OPA Staffing, OPA Home Care is headquartered at 9755 Dogwood Road, Suite 320, Roswell, Georgia. The division employs a large team of credentialed caregivers, certified nursing assistants, and nurses, offering customized care plans tailored to the unique needs and budgets of each client. Clients benefit from reliable backup care, 24/7 support, and a strong track record of service, as evidenced by the division’s support of more than 112 active facilities in Georgia over the past five years.

Both OPA Staffing and OPA Home Care operate in close coordination under the leadership and operational infrastructure provided by OPA Health Group. Although each division maintains its own specialized teams and service offerings, they share a unified mission, organizational standards, and a commitment to client-focused care. This integrated approach allows OPA Health Group to deliver comprehensive healthcare solutions, both in clinical settings and in the homes of those who need personalized support.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Stephen Deason of OPA Health Group
01:44 OPA Health Group: Services and Expansion
02:49 Stephen’s Personal Journey and Passion for Healthcare
03:39 Challenges and Evolution in Healthcare Staffing
05:25 Impact of COVID-19 on Healthcare Staffing
06:30 Transition to Home Care Services
07:20 Operational Insights and Business Philosophy
12:09 Navigating Multi-State Operations
14:22 Home Healthcare: Differentiators and Client Success Stories
23:08 Conclusion and Contact Information
25:11 Host’s Final Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Empowering Young Girls in Golf, with Emmy Martin, Played With Heart

April 17, 2025 by John Ray

North Fulton Business Radio

Empowering Young Girls in Golf, with Emmy Martin, Played With Heart

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Empowering Young Girls in Golf, with Emmy Martin, Played With Heart (North Fulton Business Radio, Episode 862)

In this episode of North Fulton Business Radio, host John Ray speaks with Emmy Martin, Founder and President of Played With Heart. Despite facing barriers growing up, Emmy’s passion for golf led her to start this non-profit organization dedicated to introducing girls aged four to ten to golf in a fun and girl-friendly environment. Emmy discusses the unique aspects of her program, including the emphasis on community, team camaraderie, and mentorship from female college and professional golfers. She also highlights the benefits of golf for young girls, both on and off the course. Listeners will gain insights into how the program operates, its growth, and the positive impact it’s having on young participants.

Emmy Martin, Founder and President, Played with Heart

Emmy Martin, Played with Heart — **Emmy Martin, Founder and President, Played with Heart**

Emmy Martin is a former collegiate and professional golfer who has dedicated her career to empowering young female athletes through golf. Growing up in Florida, Emmy initially pursued gymnastics but transitioned to golf at the age of 12. She went on to play at Texas Christian University (TCU), where she distinguished herself as a top competitor and set school records. After college, Emmy competed professionally on the Epson Tour, gaining valuable experience and insight into the sport at a high level.

Driven by a passion to give back and inspire the next generation, Emmy founded Played with Heart Inc., a nonprofit organization focused on making golf accessible and exciting for girls. Starting with sending care packages of golf apparel to young players, she has expanded her mission to include mentorship and leadership development.

Emmy currently serves as the Women’s Golf Ambassador at The Golf Club of Georgia and Horseshoe Bend Country Club, where she leads programs designed to foster confidence, community, and lifelong skills through golf. Her vision is to change the narrative around women’s golf and ensure every girl has the opportunity to experience the joy and empowerment the game can bring.

Played with Heart

Played with Heart Inc. is a 501(c)(3) nonprofit organization focused on inspiring and empowering the next generation of female golfers. Its mission is to provide young girls with engaging and accessible opportunities to learn and excel in golf while also highlighting the sport’s broader values of community, mentorship, empowerment, and camaraderie.

The organization’s flagship initiative, the Played with Heart Golf Girls League, introduces girls to golf in a fun, girl-friendly environment and nurtures a supportive community where participants can learn and grow together. The league is led by female professional golfers and college players who serve as mentors and role models, emphasizing leadership and personal development.

Played with Heart is based at The Golf Club of Georgia, a premier private club in Atlanta, which supports the organization’s mission and provides top-tier facilities for its programs.

Website | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Meet Emmy Martin, Founder of Played with Heart
01:58 The Journey to Golf: Emmy’s Story
03:28 The Mission of Played with Heart
06:17 Program Details and Structure
10:18 Expanding the Program
11:00 The Benefits of Golf for Girls
12:35 How to Get Involved
15:46 Conclusion and Final Thoughts
16:12 Host’s Closing Remarks

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Meg Rentschler’s Journey from Therapist to Executive Coaching

April 16, 2025 by John Ray

North Fulton Studio

Meg Rentschler's Journey from Therapist to Executive Coaching

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Meg Rentschler’s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129)

In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful executive coach, as well as working with other coaches. She discusses the circumstances surrounding her daring decision to abandon her role as a therapist in insurance provider panels and fully commit to coaching, along with the challenges and strategies she used to make this transition. Meg offers insights on the challenging identity shift required when transitioning careers, practical advice on managing client relationships effectively, staying true to one’s service mission, and the importance of clarity in professional identity and value proposition. She and John discuss creating value-based packages rather than hourly rates, strategies for coaches to confidently price their services, and the importance of avoiding poor-fit clients despite business pressures.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Meg Rentschler

Meg Rentschler is an Executive and Leadership Coach renowned for her commitment to helping management teams and organizations maximize individual and collective potential through tailored coaching and team-building programs. With over two decades of experience as a psychotherapist and business owner, Meg brings a profound understanding of human behavior, workplace dynamics, and the impact of stress on performance. Her approach is rooted in solution-focused methodologies, guiding leaders and teams to identify goals, leverage strengths, and address challenges to achieve meaningful business outcomes.

Meg holds a Master of Social Work from the University of Michigan, a Bachelor of Science from Michigan State University, and a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas. She is a Professional Certified Coach through the International Coaching Federation and is skilled in utilizing a range of assessment tools, including emotional intelligence instruments and the Winslow assessment for employee and executive development. Her expertise spans industries such as transportation, technology, finance, healthcare, and services, with clients including American Airlines, Aetna Healthcare, and Bell Helicopter.

In addition to her coaching practice, Meg serves on the faculty at the University of Texas at Dallas, teaching in the Graduate Program for Executive and Professional Coaching. She is also a Certified Critical Incident Responder, having supported organizations through more than 200 workplace crises since 1992.

Meg is the creator and host of the STaR Coach Show, a weekly podcast dedicated to providing strategies, tools, and resources for coaches and leaders. Through over 430 episodes, she has built a platform that educates and inspires listeners about the transformative impact of coaching, featuring expert guests and practical insights for professional growth. Her passion for empowering others and fostering healthy, productive work environments is evident in her work as a coach, educator, and podcast host.

Website | LinkedIn | STaR Coach Show Website and Podcast Episodes

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Price and Value Journey
00:47 Meg Rentschler’s Journey from Therapy to Coaching
02:28 Early Influences and Career Beginnings
06:19 Transition to Executive Coaching
07:55 Coaching Philosophy and Approach
11:07 Challenges and Lessons in Transition
24:52 Advice for New Coaches
30:47 Common Struggles for New Coaches
31:41 The Journey of Pricing in Coaching
32:15 Transitioning from Therapy to Coaching
33:31 Building Experience and Finding Your Niche
35:55 Shifting to Package-Based Pricing
40:41 Offering Tiered Services for Coaches
43:14 Understanding Client Value vs. Self-Worth
45:56 The Importance of Saying No to Poor Fit Clients
47:19 Balancing Business Needs with Client Fit
53:27 Capturing Wisdom and Learning from Experience
54:54 Conclusion and Contact Information

About The Price and Value Journey Podcast

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at a price that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably satisfied with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

John Ray hosts the show, and he produces the show in conjunction with North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can also find the series on all major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry.There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.