John Ray Archives - Page 26 of 66

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned

March 28, 2024 by John Ray

North Fulton Business Radio

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned

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Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned (North Fulton Business Radio, Episode 757)

This episode of North Fulton Business Radio features an inspiring and truly unforgettable conversation with Christina Menkemeller, founder and executive director of Being Positioned. Her organization provides unforgettable travel experiences for people with rare genetic disorders. Christina shares her personal journey of navigating life with neurofibromatosis type two (NF2), a rare genetic condition, and how it led her to create Being Positioned. The organization, akin to Make-A-Wish, aims to empower individuals with rare genetic disorders by breaking the cycle of depression through the joy and freedom of travel. Christina discusses the transformative impact of these travel experiences on recipients, including stories of regained confidence and new life perspectives. She also touches on the challenges of running the nonprofit amidst her own health battles. The episode captures the essence of how Being Positioned is not just offering trips but is deeply involved in changing lives by fostering community, hope, courage, and a sense of adventure among those facing difficult diagnoses.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Christina Menkemeller, Founder & Executive Director, Being Positioned

Christina Menkemeller, driven by a deep desire to help others, initially pursued a career in therapy. However, her life changed when she was diagnosed with multiple brain tumors. Her condition, Neurofibromatosis Type 2 (NF2), causes progressive hearing loss, leading her to question the feasibility of a counseling career.

After graduating with a master’s degree in social work, she received an unexpected job offer from her neurooncologist. She was hired as a social worker at the same cancer center where she was receiving chemotherapy. The job felt like a miracle and gave Christina the opportunity to meet the needs of her fellow patients, while learning how to navigate being a patient herself.

But after working there for a year, her doctor decided to give her a break from treatment. So, Christina and her husband quit their jobs to travel the world for 14-months! These transformative experiences led her to establish Being Positioned, a nonprofit providing unforgettable travel adventures for people with rare genetic disorders. Christina combines her unique perspective as a patient and her passion for people to inspire meaningful change through their journey experiences.

Being Positioned is a nonprofit organization that seeks to empower and improve the lives of individuals living with rare genetic disorders. Their mission is to help each person discover purpose through traveling, building community, and creating memorable experiences.

Website | Facebook | Instagram | YouTube

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:30 Introducing Christina Menkemeller from Being Positioned
01:59 The Mission of Being Positioned: Travel Dreams for Those with Rare Genetic Disorders
02:25 Understanding Rare Genetic Disorders
05:42 Christina’s Personal Journey with Neurofibromatosis Type 2
07:53 The Life-Altering Diagnosis and Its Impact
12:15 From Social Worker to Nonprofit Founder: The Birth of Being Positioned
14:38 A World Tour with a Purpose
18:00 The Formation of the Nonprofit, Being Positioned
19:47 Navigating Challenges and the Power of Travel
23:34 Empowering Through Adventure: Real-Life Impact Stories
26:50 The Ripple Effect: Gratitude and Personal Growth
28:29 Fueling the Mission: Fundraising and Community Support
29:44 A Unique Fundraiser: Cereal de Mayo
33:43 Facing the Future: Plans and Personal Challenges
37:50 Closing Thoughts

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates

March 27, 2024 by John Ray

North Fulton Studio

Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates

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Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates

On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you’ve always dreamed about. Hal shared insights into the ghostwriting process, the importance of a good writer-client relationship, and the strategic benefits of publishing a book for business professionals. With a rich background in editing and developing bestsellers, Hal delves into his journey from magazine editing to ghostwriting, the distinctions between ghostwriting, editing, and coaching, and offers practical advice for selecting a ghostwriter. The discussion covers the emotional journey of book writing, the process from interviews to publication, and the business case for professionals to publish, emphasizing that the return on investment largely comes from enhanced credibility and client engagement rather than book sales themselves.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Hal Clifford, Hall Clifford Associates

Hal Clifford has dedicated over four decades to the craft of writing and editing, leaving a significant mark in the literary world. He has played a pivotal role in editing New York Times bestseller David Goggins’ books Can’t Hurt Me and Never Finished. His expertise also extends to developing multiple Wall Street Journal and USA Today bestsellers, such as Joe Mechlinski’s Shift the Work and Krister Ungerböck’s 22 Talk Shifts. Clifford’s editorial acumen has been recognized in book reviews by the New York Times, including works like Ginger Strand’s Killer on the Road and Inventing Niagara, as well as James Prosek’s Eels.

Clifford is also the author of the upcoming title Blackout Punch, highlighting the fastest-growing, most notorious beverage in America. Having written three published nonfiction books under his own name, he deeply understands the immersive process of living with a subject for extended periods of time. His career milestones include serving as the Editor in Chief at Scribe Media, an independent publishing company, up until early 2023. He left Scribe Media to establish his own venture, Hal Clifford Associates, focusing on ghostwriting, editing, and publishing.

His previous role as the Executive Editor at Orion magazine saw Clifford edit stories that were finalists for the National Magazine Award for Best Essay and pieces included in Best American Science and Nature Writing. The magazine’s receipt of the Utne General Excellence Award distinguished his tenure at Orion. Clifford’s collaborative efforts with renowned writers such as Wendell Berry, Barry Lopez, Rebecca Solnit, Terry Tempest Williams, Bill McKibben, and many other talented individuals, underscore his significant contributions to literature and the broader publishing industry.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey with John Ray
00:04 The Journey of Writing and Publishing a Book
01:01 Introducing Hal Clifford: A Master Ghostwriter
02:36 Hal Clifford’s Ghostwriting Journey and Philosophy
04:16 Understanding the Roles: Ghostwriter, Editor, and Book Coach
06:58 Choosing the Right Path for Your Book
08:27 Evaluating and Hiring the Right Ghostwriter
19:16 The Ghostwriting Process: From Interviews to Manuscript
23:14 The Ghostwriting Process: From Draft to Publication
24:24 Adapting to the Author’s Style and Utilizing Existing Content
25:27 Navigating the Emotional Journey of Writing a Book
27:36 The Challenges of Revisions and Editing
29:06 Personal Stories: The Power and Peril of Vulnerability
32:50 The Timeline and Accountability in Book Publishing
36:07 The True Value of Publishing a Business Book
42:29 Connecting with the Author and Final Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey" — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

The Paradox of The Generosity Mindset™

March 25, 2024 by John Ray

North Fulton Studio

The Paradox of The Generosity Mindset™

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The Paradox of The Generosity Mindset™

John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it’s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes how focusing on others’ needs leads to trust, goodwill, and building a reputation as a professional of value. He advocates for a business approach that balances generosity with financial health, enabling professionals to create sustainable businesses that contribute to their communities and to their own personal fulfillment.

This episode was adapted from the February 15, 2024 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Welcome to the Price and Value Journey
00:07 The Counterintuitive Nature of Generosity in Pricing
00:34 The Paradox of Charging for Service
01:12 The Importance of Business Sustainability
02:16 Introducing the Generosity Mindset
03:11 The Power of Listening and Understanding
03:43 The Paradox and Power of Generosity
04:24 Creating a Virtuous Cycle of Trust and Prosperity
05:01 The Impact of Generosity on Professional Growth
05:31 Sustainability and Community Contribution
06:04 Conclusion and Invitation

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions

March 25, 2024 by John Ray

North Fulton Business Radio

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions

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Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions (North Fulton Business Radio, Episode 756)

On this edition of North Fulton Business Radio, host John Ray welcomed Dan Gladding from Vested HR Solutions, a PEO (Professional Employer Organization) that provides a suite of outsourced HR services. Gladding shared his journey in the HR industry, focusing on the growth and challenges faced by businesses across Georgia and beyond. The discussion covered a wide range of topics, including the complexities of employee benefits, health insurance, compliance issues, and the impact of remote work. Gladding highlighted the importance of understanding and navigating the evolving HR landscape for small to medium-sized businesses, emphasizing tailored HR solutions and the value of a comprehensive HR partner in fostering business growth and employee satisfaction.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Dan Gladding, Vested HR Solutions

Dan Gladding is a Senior Business Development Manager with Vested HR Solutions.

Vested HR is committed to providing clients with tailored Human Resource and Risk Management solutions that will enable them to focus on the success of their businesses.

In 2019, an entrepreneur set out to solve a frustrating problem consistently seen throughout the payroll industry: a lack of compassion and understanding when it comes to the real humans behind a company’s operations.

From that, Vested HR’s “human-focused” approach was born. When you contact Vested HR, you’ll never speak to a recording or an answering machine. They believe in a real, honest, old-fashioned connection with a live human being who personally knows you and your staff.

From the start, thier business consultants take time to learn the ins and outs of your company and strategize ways to promote growth for you. At Vested HR, they understand that your most valuable investment is your people.

Vested HR has a diverse staff of seasoned professionals with over five decades of leadership in the PEO industry. Their top priority is always to maintain an unbeatable level of customer support, transparency, and knowledge on the latest compliance and regulatory changes within the payroll and HR industry.

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Dan Gladding from Vested HR Solutions
01:36 Exploring the World of Outsourced HR with Vested HR
02:03 The Personal Journey into HR: Dan Gladding’s Story
02:40 Understanding Professional Employer Organizations (PEO)
03:00 The Benefits of Partnering with a PEO
04:35 Navigating Health Insurance Choices for Businesses
07:00 Attracting and Retaining Talent with Competitive Benefits
09:32 The Importance of Compliance in HR
17:13 Remote Work: Adapting to New Norms
19:25 Vested HR Solutions: Serving Businesses Nationwide
22:42 Success Stories and How to Connect with Vested HR
25:24 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

March 25, 2024 by John Ray

North Fulton Business Radio

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

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Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

North Fulton Business Radio host John Ray welcomed Anthonia Berry, Strategy Academy, to share how she helps attorneys thrive as legal entrepreneurs. Anthonia shared her insights on the challenges attorneys face when establishing their own law practices, especially post-COVID-19. With over 18 years of experience in legal marketing and business strategy for law firms, Anthonia discussed the importance of niche specialization, strategic marketing, case management software, and the crucial aspects of building a personal brand. She highlighted how Strategy Academy’s course, designed as an eight-module roadmap, helps attorneys navigate these challenges, from understanding their target audience to efficient practice management. Anthonia further elaborated on the significance of strategic planning and shared a success story to illustrate the transformation of an attorney’s practice through her guidance. She emphasized the necessity of viewing a law practice as a business and the impact of strategic marketing and specialization in achieving success.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Anthonia Berry, Strategy Academy

**Anthonia Berry, Founder, Strategy Academy**

Anthonia Berry is a seasoned professional with more than 18 years of hands-on experience in marketing and business development within the legal sector. Her career spans across both domestic and international landscapes, providing her with a rich understanding of the nuances and intricacies of law firm operations.

Throughout her career, Anthonia has been instrumental in partnering with law firms of all sizes, assisting them in not only establishing their practices but also nurturing their growth into thriving entities. Having collaborated with legal practices ranging from small boutique firms to large multinational conglomerates, Anthonia has amassed a wealth of insights into the diverse needs and challenges faced by lawyers at different stages of their careers.

Her breadth of experience encompasses a wide array of practice areas, allowing her to offer tailored guidance to attorneys venturing into various specialties within the legal field. Anthonia’s dedication to the success of her students is evident in her meticulous attention to detail and her commitment to delivering value-packed content.

Through Strategy Academy, she aims to demystify the process of starting a law firm, providing aspiring attorneys with the guidance, tools, and resources they need to confidently embark on their entrepreneurial journey. With Anthonia at the helm, Strategy Academy is not just a course; it’s a testament to her unwavering dedication to empowering legal professionals and transforming their dreams of entrepreneurship into reality.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:25 Introducing Anthonia Berry from Strategy Academy
01:44 The Evolution of Strategy Academy and Its Impact on Law Practices
04:01 Why Specialize in Legal Marketing and Business Strategy?
06:26 The Challenges of Big Law and the Journey to Solo Practice
10:22 Strategy Academy: A Comprehensive Guide for Aspiring Solo Practitioners
18:43 The Importance of Software in Managing a Law Practice
22:12 Marketing Strategies for Law Firms: Finding Your Niche
24:48 Inside Strategy Academy: Course Details and Success Stories
33:54 Connecting with Anthonia Berry and Strategy Academy
35:00 Closing Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Leveraging Technology Strategically, with James Brighton, TMG

March 22, 2024 by John Ray

North Fulton Business Radio

Leveraging Technology Strategically, with James Brighton, TMG

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Leveraging Technology Strategically, with James Brighton, TMG (North Fulton Business Radio, Episode 754)

James Brighton with TMG joined host John Ray on this episode of North Fulton Business Radio to discuss critical aspects of technology management and optimization in business. James offered insights on assisting businesses in optimizing their IT spending and making strategic technology purchases, especially in the wake of tightened budgets post-COVID-19. James shared how vendors manipulate the technology purchasing process to their advantage and how TMG approaches this by being customer-centric and agnostic to solutions. James highlights major technology themes like cybersecurity, detailing the magnitude of the threat and the common pitfalls companies face, such as unpreparedness and ego. He also touches upon the challenges of cyber insurance policies becoming more restrictive and expensive due to the rising prevalence of cybercrime. The episode wraps up with James expressing skepticism about the widespread applicability of AI for businesses outside the Fortune 50, due to resource constraints.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

James Brighton, Technology Solutions Advisor, TMG

James Brighton is a Technology Solutions Advisor with TMG, formerly The McCracken Group.

TMG serves as a technology acquisition partner for their clients by engaging with and helping organizations and IT leaders understand all the disruptive technologies that exist today. TMG challenges the status quo of “traditional” VAR’s, ISV’s, and technology resellers. As an organization, they continually train and search for what is trending, where the markets are going, and what types of technologies are emerging—from cloud to cybersecurity to next-gen connectivity like SD-WAN.

The laser-focused role that TMG fills with their clients is to enable better technology purchasing decisions using proprietary tools, impartial and neutral research, and client consultations coupled with TMG’s comprehensive engineering experience. The client experience is continued from the purchasing decision through their complete care, starting with contract negotiation, solution implementation, and total life-cycle management with project management and full in-house Tier 1 support included. TMG’s clients look to them to bring clarity and understanding through their exhaustive analysis, purchase guidance, and vendor management to offer business solutions.

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:24 Introducing James Brighton from TMG
01:31 Optimizing IT Spend and Strategic Technology Purchasing
02:24 James Brighton’s Unexpected Journey into Tech
04:55 The Importance of Being Customer-Centric in Tech Consulting
06:43 Navigating the Complex World of Technology Purchasing
13:43 The Alarming Reality of Cybersecurity Threats
18:37 The Growing Challenge of Cyber Insurance and Compliance
21:50 AI in Business: Hype vs. Reality
24:58 Who Benefits from TMG’s Services?
28:32 How to Connect with James Brighton and TMG
29:17 Closing Thoughts

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

March 20, 2024 by John Ray

North Fulton Studio

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

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From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified fraud examiner dedicated to aiding small businesses. Her narrative includes navigating the successes and challenges of entrepreneurship, the pressure that built up over the years, how the pandemic amplified that pressure, and a health scare that led to a pivotal decision to drastically cut down her client list. Bernadette also discussed her transition towards a CEO role, moving out of day-to-day operations, and her move to Mérida, Mexico, to live as an expat. This move, she emphasized, was a crucial step in reshaping her business to focus on providing comprehensive services to a curated list of clients, significantly contributing to her firm’s evolution and her personal rejuvenation.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Bernadette L. Harris, Founder and CEO, The BTB Advisory Firm

Bernadette L. Harris is the CEO and Forensic Accountant at The BTB Advisory Firm, a small business accounting firm focused on helping entrepreneurs make confident financial decisions and propel their businesses forward. With over 20 years of experience, she has helped numerous small business leaders gain a handle on their finances, understand their financial picture, and positively impact their bottom line.

Bernadatte is not only an award-winning tax and forensic accountant, but she is also a bestselling author and keynote speaker. She holds an MBA from Keller Graduate School of Management and an MS from Carlow University. Her professional certifications include Certified Fraud Examiner and QuickBooks Certified ProAdvisor.

Bernadette is passionate about empowering small business owners with financial literacy and expertise. Through her firm, she provides high-quality financial data, advice, and strategies to help clients make informed decisions and achieve long-term success. Her clients praise her ability to ease their fears, help them understand their financial picture, and positively impact their profits.

With a strong educational background, professional certifications, and decades of experience, Bernadette has established herself as a trusted advisor and advocate for small business owners seeking financial guidance and growth.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey with Bernadette Harris
01:44 The Evolution of Bernadette’s Accounting Firm
04:02 Navigating the Pandemic: Challenges and Growth
06:14 A Personal Health Crisis Leads to Major Changes
10:43 Strategic Business Shifts and Becoming an Expat
15:44 The Difficult Decision to Let Go of Clients
20:46 Revamping the Team and Embracing Remote Work
22:59 Embracing Remote Work and Flexibility
24:07 The Power of Location Independence
25:59 The Role of Coaching in Business Transformation
28:40 Stepping into the CEO Role: A New Leadership Paradigm
32:33 Navigating Business and Personal Growth from Mexico
38:23 Envisioning the Future: Business Evolution and Client Relationships
42:21 Connecting with Bernadette
43:17 Closing Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a service practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at a price that reflects the value we deliver.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

What is The Generosity Mindset™?

March 19, 2024 by John Ray

North Fulton Studio

What is The Generosity Mindset™?

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What is The Generosity Mindset™?

Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others’ needs and cultivating empathy, compassion, and collaboration leads to personal and business success. Ray critically examines negative self-defeating mindsets like imposter syndrome and scarcity mindset, proposing that success stems from a generous approach to client relationships and service. He argues that basing service pricing on the value that customers perceive rather than the service provider’s assessment of value improves client relationships, business growth, and pricing.

This episode was adapted from the November 16, 2023 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Welcome to the Price and Value Journey
00:19 The Genesis of The Generosity Mindset
02:01 Exploring the Generosity Mindset
02:48 Applying the Generosity Mindset in Business
04:31 The Generosity Mindset: A Path to Better Pricing
06:45 The Irony and Impact of the Generosity Mindset
08:20 Introducing The Generosity Mindset Book
08:41 How to Connect and Learn More

About The Price and Value Journey

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter

March 13, 2024 by John Ray

North Fulton Business Radio

Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter

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Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter (North Fulton Business Radio, Episode 752)

On this edition of North Fulton Business Radio, host John Ray welcomed Bruce Pulver, author of Above the Chatter, Our Words Matter. Bruce shared his journey from a corporate career to founding Pulver Performance Solutions, through which he guides companies and teams to realize incremental improvement through the power of words and communication. Bruce offered personal experiences of resilience and growth, leading to his mission of helping individuals and organizations unlock their potential. He detailed his approach to addressing organizational challenges simply but effectively, promoting consistency and accountability within teams. Bruce also discussed his book, emphasizing the transformative power of words in personal development and corporate culture.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Bruce Pulver, Pulver Performance Services, and Author of Above the Chatter, Our Words Matter

Bruce Pulver is a catalyst for change, working with large and small companies as well as individuals and teams.

As “the WORD guy,” Bruce challenges audiences to take a transformative journey, demonstrating the incredible power that words hold in shaping our destinies. In the realm where language meets life, Bruce guides individuals to unlock their true potential through the deliberate use of words for individual and organizational growth.

Bruce’s Keynote and “WORDshop” messages resonate, leaving a lasting imprint on the hearts and minds of those who heed his call to harness the extraordinary power of their words using exercises, role play and case studies. Prepare to be inspired, motivated, and transformed as Bruce leads you on a journey where every word matters.

With every speaking engagement, Bruce makes time to visit and share his message in person or by donating his book to organizations serving others. To date, over 3,500 books and countless hours have been donated to hospitals, homeless shelters, veteran organizations, schools, and recovery centers of all kinds.

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Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Bruce Pulver: A Journey of Words and Empowerment
01:31 The Power of Words: Transforming Thoughts into Action
02:04 Bruce Pulver’s Personal Journey: From Layoff to Leadership
02:56 The Impact of Words on Minds
04:09 Applying Words to Drive Organizational Change
08:34 Simplifying Complex Challenges with a Single Word
17:27 The CIA Method: Commit, Incrementalism, Accountability
23:56 Success Stories and How to Connect with Bruce Pulver
27:54 Closing Remarks