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The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes

June 3, 2025 by John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray
North Fulton Studio
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The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes (The Exit Exchange, Episode 24)

In this episode of The Exit Exchange, host John Ray sits down with experts Steve Keck, President of Span the Chasm, and Maria Forbes, President and Founder of FIREPOWER Teams, to discuss the significance of human capital in planning for business exits. Steve and Maria, both members of XPX Atlanta, delve into how understanding and optimizing human capital can impact the exit process. They offer insights into how cultural data and human performance science are vital in preparing a business for sale, highlighting the importance of addressing owner dependency and role clarity within organizations. The discussion emphasizes the collaboration of financial and human capital assessments to enhance business value and address potential buyer needs, ultimately improving both financial outcomes and overall satisfaction with the exit process.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Maria Forbes, FIREPOWER Teams

Maria Forbes, FIREPOWER Teams, on the Exit Exchange podcast
Maria Forbes, FIREPOWER Teams

Maria Forbes is the Founder and President of FIREPOWER Teams. Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferable value as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transitions. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program.

LinkedIn

Steve Keck, Span the Chasm

Steve Keck, Span the Chasm, on The Exit Exchange podcast
Steve Keck, Span the Chasm

Steve Keck is the President of Span the Chasm, a company that uses a cultural data science methodology to integrate people data and data science for executive talent management, team alignment, and sales execution strategy development. Since December 2018, he has led efforts in team assessments, talent management, sales training, and executive coaching for high-growth companies. In addition to his role at Span the Chasm, Steve serves as Chief Revenue Officer at BoltCare, where he manages go-to-market strategy and sales initiatives.

He has also held leadership roles such as Chief Growth Officer at zPaper and Chief Navigation Officer at SRCC, focusing on aligning departments for growth and helping business owners implement ideas effectively. Earlier in his career, Steve was a Senior Training Architect at Payscape, designing sales training programs and managing learning systems. He has extensive experience in banking, having managed branches and business development at institutions like PNC, SunTrust Bank, and Atlantic States Bank.

A Georgia Tech graduate with a Bachelor of Science in Management and Finance, Steve is certified in BestWork Data Assessment and Salesforce, among other credentials. He combines expertise in sales strategy, talent optimization, and executive coaching to drive sustainable business growth and improve sales team performance.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Show Overview
02:00 Meet the Guests: Steve Keck and Maria Forbes
02:17 Understanding Human Capital in Exit Planning
04:35 Identifying Company Shortfalls and Owner Dependency
10:42 The Role of Data in Team Dynamics
18:10 Engagement Process and Strategic Goals
22:43 The Importance of Human Capital in Business Succession
23:58 Defining Culture, Management, and Environment
26:27 The Real Meaning of Alignment and Optimization
28:28 ROI and the Impact on Business Exits
33:30 The Role of Human Capital in Due Diligence
39:45 The Emotional Transition from Business Owner to CEO
41:48 The Value of Collaboration in XPX Atlanta
43:56 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Tagged With: alignment, business sale, Culture, due dilige, due diligence, exit planning, FIREPOWER Business Catalyst, Firepower Teams, Human Capital, John Ray, Maria Forbes, owner dependency, Span the Chasm, Steve Keck, Team Alignment, team dynamics

Elevating Exit Planning and XPX Atlanta, with XPX Atlanta President Maria Forbes and President-Elect Anthony Chen

May 2, 2024 by John Ray

Maria Forbes and Anthony Chen, XPX Atlanta, elevating exit planning
North Fulton Studio
Elevating Exit Planning and XPX Atlanta, with XPX Atlanta President Maria Forbes and President-Elect Anthony Chen
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Maria Forbes and Anthony Chen, XPX Atlanta, elevating exit planning

Elevating Exit Planning and XPX Atlanta, with XPX Atlanta President Maria Forbes and President-Elect Anthony Chen (The Exit Exchange, Episode 17)

On this episode of The Exit Exchange, host John Ray welcomes Maria Forbes, President of XPX Atlanta, and Anthony Chen, President-elect. They discuss the formation of XPX Atlanta chapter in 2018 as part of the global Exit Planning Exchange based in Boston, highlighting its mission of innovating and elevating exit planning services in Atlanta. The organization attracts a diverse range of professionals who seek to work collaboratively to improve business owners’ exit strategies. They emphasize the essential need for interdisciplinary cooperation among professionals to successfully plan and execute business exits, focusing on low- to mid-market, privately held businesses. The episode also covers the evolution of XPX Atlanta over the years, its shift towards member-led initiatives, and upcoming events such as mastermind groups and a major conference in November. The discussion underscores the importance of early and strategic planning for business exits and the role of XPX Atlanta in facilitating this through collaboration, education, and promoting long-term thinking among professionals.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and the North Fulton studio of Business RadioX®. John Ray and Business RadioX are Gold Sponsors of XPX Atlanta.

Maria Forbes, President, XPX Atlanta

Maria Forbes
Maria Forbes

Maria is the President of XPX Atlanta and was a founding board member of the chapter.

In her professional practice, Maria Forbes is the Founder and President of FIREPOWER Business Catalyst, LLC. Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferable value as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transitions. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program.

LinkedIn

Anthony Chen, President-Elect, XPX Atlanta

Anthony Chen, Lighthouse Financial, and host of Family Business Radio
Anthony Chen

Anthony Chen is the President-Elect of XPX Atlanta. He will begin his term as President of the chapter in January 2025.

In his professional practice, Anthony is a financial advisor with Lighthouse Financial. He is also the host of Family Business Radio.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation.

In his spare time, Anthony is an avid long-distance runner.

LinkedIn

Topics Discussed in this Episode

00:00 Welcome to the Exit Exchange: Introducing XPX Atlanta
01:11 The Mission and Vision of XPX Atlanta
02:39 Addressing the Core Needs of Business Owners
04:44 The Importance of a Multidisciplinary Approach
12:07 The Evolution and Growth of XPX Atlanta
14:48 Member-Led Initiatives and Future Directions
22:52 Maximizing Member Engagement and Utilizing Resources
25:44 Reviving the Exit Exchange Show: A New Focus
28:31 Joining and Benefiting from XPX Atlanta

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Gold Sponsors of XPX Atlanta.

Tagged With: Anthony Chen, exit planning, Exit Planning Exchange, Family Business Radio, Firepower Teams, Lighthouse Financial, Maria Forbes, The Exit Planning Exchange Atlanta, XPX Atlanta

Jeff Armacost, Whole Brain Creative

July 21, 2022 by John Ray

Jeff Armacost
North Fulton Studio
Jeff Armacost, Whole Brain Creative
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Jeff Armacost

Jeff Armacost, Whole Brain Creative (The Exit Exchange, Episode 15)

Branding is foundational for all businesses, says Jeff Armacost. Jeff joined this edition of The Exit Exchange to discuss several different aspects of branding, including defining what branding is and what makes a brand successful, the role of branding in building and maintaining the value of a business, and much more.

This episode of The Exit Exchange was co-hosted by Maria Forbes and Mike Rosenthal and was produced in the North Fulton studio of Business RadioX® in Alpharetta.

Whole Brain Creative

Whole Brain Creative empowers ambitious entrepreneurs and visionary leaders.

They help them create, build, and grow brands for B2B, Higher Education, Medical and Medical Technology, Technology, Organizations, Visionary start-ups, Non-profits, Entrepreneurs, and much more. They love the work they do and love collaborating with an outstanding group of clients.

Each year Whole Brain serves a diverse group of clients. But always with one thing in common: to create brands that differentiate, connect, and stand out.

KEY SERVICES • Naming and Logo • Brand Launch and Rebrand • Internal Branding Initiatives • Breakthrough Brand Messaging – Tagline, Headlines, Elevator Speech, Core Content • Brand-Powered Websites • Killer Concepts and Campaigns

Company website | LinkedIn | Facebook

Jeff Armacost, Chief Brand Guy, Whole Brain Creative

For 20+ years Jeff Armacost has guided successful, standout brand development for over 100 companies and organizations of all kinds. Jeff gets in close with his clients, gets up to speed fast, listens well, and distills the powerfully simple story and branding that presents them in the best possible way.

Business owners and CEOs call on him as a thinking partner in building their brand, and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on him when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition.

Experienced business advisors pull Jeff in – and if needed, his team of graphic design and web development – to add big-time brand power to their client’s marketing campaigns, new website projects, and more.

LinkedIn

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.

Tagged With: Branding, Jeff Armacost, Maria Forbes, marketing, Mike Rosenthal, The Exit Exchange, Whole Brain Creative, XPX Atlanta

Bruce McFadden, Carr, Riggs & Ingram

February 18, 2022 by John Ray

Bruce McFadden
North Fulton Studio
Bruce McFadden, Carr, Riggs & Ingram
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Bruce McFadden

Bruce McFadden, Carr, Riggs & Ingram (The Exit Exchange, Episode 11)

As a CPA and Partner at Carr, Riggs & Ingram, Bruce McFadden has seen many missteps in how businesses handle an exit. He shares common mistakes, including not bringing the CPA into the process early enough. Bruce discussed ways to get the CPA on board early, questions to ask, quality of earnings statements, and much more. This episode of The Exit Exchange is co-hosted by Maria Forbes and Bob Tankesley and is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Carr, Riggs & Ingram

CRI is one of the fastest-growing CPA firms in the U.S., now a top 25 firm in the U.S. and a superregional firm in the S.E. they’ve been present and involved in the Atlanta market for over 40 years.

Providing traditional audit, accounting & tax services, and additionally consulting transaction advisory services in the M&A and exit planning space along with our portfolio companies. A very advisory approach.

Along with a number of professionals from their advisory teams at CRI, they are joined at the XPX Atlanta table by their portfolio companies: CRI Capital Advisory and Level Four.

Carr, Riggs & Ingram is pleased to be a gold sponsor of XPX Atlanta.

Company website | LinkedIn

Bruce McFadden, Partner, Carr, Riggs & Ingram

Bruce McFadden, Partner, Carr, Riggs & Ingram

Bruce has 40+ years of experience in public accounting, including audit and attest services for clients in the manufacturing, distribution, technology, retail, construction, and hospitality industries, as well as audits of employee benefit plans. Bruce is one of the CRI-Atlanta partners responsible for overseeing the office’s quality control, a member of the firm’s SEC Practice Committee, and serves or has served as engagement partner on some firm’s public registrant clients.

He has in-depth knowledge and experience with mergers and acquisitions, systems consulting, cash flow modeling, benchmark analyses, business consulting, and exit planning.

LinkedIn

 

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.

 

Tagged With: Bob Tankesley, Bruce McFadden, Carr Riggs and Ingram, CPa, CRI, exit planning, exit planning advisors, Maria Forbes, quality of earnings, The Exit Exchange, XPX Atlanta

Maria Forbes, FIREPOWER Business Catalyst, LLC

March 25, 2021 by John Ray

Firepower Business Catalysts
North Fulton Business Radio
Maria Forbes, FIREPOWER Business Catalyst, LLC
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Firepower Business Catalyst

Maria Forbes, FIREPOWER Business Catalyst, LLC (North Fulton Business Radio, Episode 343)

While many professional services firms might adequately build their financial capital, some struggle developing their human capital. Turnover and employee disengagement then follows. Maria Forbes joined host John Ray to share causes of these difficulties, why language matters, how to turn team members into long-term associates, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

FIREPOWER Business Catalyst, LLC

FIREPOWER’s mission is to facilitate success at every level of the organization. Whether a team is made up of five people or twenty-five, they help leaders to build a foundation for retaining their people and developing their best contributions to organizational growth.

FIREPOWER Business Catalyst’s specialties include Team Engagement, On-Boarding, Practice Management, Employee Development, Organizational Development, Leadership Development, and Employee Retention.

Company Website | LinkedIn

Maria Forbes, CEO – Chief Engagement Officer, FIREPOWER Business Catalyst, LLC

Firepower Business Catalysts
Maria Forbes, CEO, FIREPOWER Business Catalysts

Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with Human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity, through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferrable value, as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transition. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, Mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program. She is also a Board member of the Exit Planning Exchange, Atlanta Chapter.

LinkedIn

Questions and Topics in this Interview:

  • Why professional services firms run into obstacles developing their human capital
  • Framework versus programs and the entrepreneurial mindset
  • Why job descriptions don’t work
  • How to get new team members to be long term associates
  • Language matters: job holders to unique business contributors
  • How human capital factors into succession planning or a business transition

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: employee retention, FIREPOWER Business Catalyst, Human Capital, human capital management, Maria Forbes, organizational development, organizational performance, Team Engagement, turnover

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