Minneapolis St Paul Business Radio Archives - Page 3 of 3

William Lorentz, Wiz Graphics

September 22, 2021 by John Ray

Minneapolis St. Paul Business Radio

William Lorentz, Wiz Graphics

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William Lorentz, Wiz Graphics (Minneapolis-St. Paul Business Radio, Episode 19)

If you own a home service or some other business with vehicles on the road every day, there’s a proven way to make your phone ring: eye-catching vehicle graphics! William Lorentz and his team prove it with the work they’ve done on countless vehicles in the state of Minnesota. William joined host John Ray to discuss the extensive corporate branding experience he brings to his work with small and medium sized businesses, why he prefers to work with owner-operated firms, success stories, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Wiz Graphics

Have your logo designed by a professional- it’s important. Your logo says a great deal about your company and will be the central theme to your branding for years to come.

Wiz Graphics knows what a quality logo needs to accomplish, and we understand the science of how things like color and copy affect perception. They give you a simple 7 question survey which they use to create the initial concepts to run by you. When they’re done, you get a style guide complete with different treatments of your awesome new logo.

If you’ve already got your branding in place and just need someone to arrange elements, just send us your resources and have your work done at a fraction of the cost of design!

Sometimes your logo just needs a little TLC, and their wizards are here for you. They recreate, redraw, and reimagine logos for their customers all the time.

Is your logo dated? Is it low-quality? Does it represent your company or product poorly? This is a serious issue that needs to be addressed but don’t worry. They recreate, redesign, update and fix logos with issues all the time.

It could be your logo is decent but needs a little tweak to reach its potential. Or maybe it is just time for a fresh start.

Company website | LinkedIn | Facebook

William Lorentz, Owner & Head Lizard, Wiz Graphics

**William Lorentz, Owner and Head Wizard, Wiz Graphics**

William Lorentz has worked in the advertising industry for his entire adult life. His first art job came in high school when his art teacher recommended him to the people at the local hockey arena who needed someone to paint sponsors’ logos on Plexiglas lightbox faces. He pursued a degree in graphic design and parlayed that into a 25+ year career in commercial graphics that culminated in the creation of Wiz Graphics – the ultimate graphics shop.

He preaches an ‘objective-based’ design approach in which a design’s aesthetic, copy, imagery, colors, and message all revolve around accomplishing a goal. This design approach took off like wildfire because, well, it just works. William is great at writing copy, communicating ideas visually, and understanding the art of subtext in advertising. Today his work can be seen in stadiums, at the Mall of America, at convention centers, at trade shows, in businesses, and on countless vehicles.

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Annie Qaiser, Silk Road Wellness

August 20, 2021 by John Ray

Minneapolis St. Paul Business Radio

Annie Qaiser, Silk Road Wellness

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Annie Qaiser, Silk Road Wellness (Minneapolis-St. Paul Business Radio, Episode 18)

Silk Road Wellness is the first fully halal skincare and wellness brand in the USA, and Annie Qaiser, Founder and CEO, joined host John Ray to tell her story of how she started the business. Annie clarified what halal products are, the need for them in the marketplace, various products they carry, how they’ve attracted a large non-Muslim customer base, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Silk Road Wellness

Silk Road Wellness is a bold fusion of Eastern and Western herbal knowledge. As the first fully halal skincare and wellness brand in the USA, it is a unique combination of traditional healing systems, prophetic wisdom, and modern beauty standards. There is an abundance of natural ingredients out there and they continue to discover and implement these ingredients into their expanding line of luxurious halal skincare and wellness products.

Silk Road Wellness is a family-operated business. Their quest for a natural holistic lifestyle led them to create a natural skincare line that focuses on many South Asian home remedies and prophetic traditions that they heard about as children.

Once they perfected our all-natural body lotion, they weren’t going to keep it to themselves. Whoever experienced their natural body lotion couldn’t stop asking for more. This is when they decided to reach out to anyone and everyone whose body deserves the gentle and natural touch of their all-natural quality products. This is also when they applied the same formula of building from scratch to our all-natural face masks, lip balms, and face serums.

They are honored yet humbled by the joy they are able to bring with their natural products. They live by this simple rule: “life is too short, live it well.”

Company website | LinkedIn | Facebook

Annie Qaiser, Co-founder & CEO, Silk Road Wellness

Annie Qaiser is the co-founder and CEO of Silk Road Wellness – the first natural skincare and wellness brand in the USA, inspired by Islamic traditions and halal principles. Their luxurious handcrafted products are halal-certified and alcohol-free, designed to accommodate the personal beliefs of the largest overlooked market in the multi-billion-dollar beauty industry.

Questions and Topics in this Interview

Can you tell us the motivation & background behind starting Silk Road Wellness?
What does halal mean, and why do you want people to know about it?
And you mentioned that you are the first Halal Certified beauty and skincare business in the US?
What kind of ingredients do you use?
Is there a market for Halal products out there?
Where are you selling your products right now?
Where do you plan on selling your products in the future?

Gloria Russell, Russell Resources LLC

August 16, 2021 by John Ray

Minneapolis St. Paul Business Radio

Gloria Russell, Russell Resources LLC

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Gloria Russell, Russell Resources LLC (Minneapolis-St. Paul Business Radio, Episode 17)

More than just a copywriter, Gloria Russell of Russell Resources brings wide-ranging corporate experience to the table as she helps her B2B services clients clarify their target customers and shift their marketing point of view toward customer-centric and solutions-driven. Gloria and host John Ray covered these topics, characteristics of a successful web site, success stories, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Russell Resources LLC

Gloria Russell knows that your clients—present and future—are ready to hear how you can help them and why you are exactly what they’ve been searching for to fill those gaps that are haunting them or holding them back. These wonderful people need your services, and you are meant to serve them.

Working together, Gloria and you will get clear on who you serve best and create a plan to speak to them. With clarity in the message, they’ll clearly understand that you and your company are exactly what they need to solve their problems and achieve their vision for the future. As you serve others in this way, you help reduce their stress by giving them peace of mind with honest solutions—and they’ll love you for it.

Gloria makes things easier on you, too, with a process and a plan to create and edit powerful, written content for your website: web pages, landing pages, case studies, bios, articles, blogs, e-books, workshops, and promotional marketing campaigns. These will all make it easier for your ideal clients to find you, hear your reassuring message and be excited to work with you.

You’ll find that our Gloria’s programs meet you where you are and help you on the path to where you’d like to be. Everyone is at different stages of progress on the journey to greater success. Russell Resources is ready to help you move more quickly from your current stage toward your growth goals. With compelling content, you’re set to attract more of your ideal clients and enhance your exposure.

Company website | LinkedIn | Instagram

Gloria Russell, Founder, Russell Resources LLC

Eight years ago, Gloria Russell launched Russell Resources LLC to help small business owners upgrade their marketing strategy and website copywriting. She works with service-based businesses to gain clarity on their preferred markets, ideal clients, and services that provide in-demand solutions. Her compelling content enhances visibility, credibility, and marketability by sending the right message to the right audience.

After a lengthy corporate career in the metro, Gloria now enjoys working with clients across the country from her office in west-central Minnesota where she lives closer to family. And, she treasures all those special times with her children and grandchildren who live out of state. Her son, Ryan, and family live in Virginia, and Michigan is home to her daughter, Odessa, and family.

When time allows, Gloria enjoys travel, reading, Fast and Furious movies, home improvement projects and the cheery sound of birds chirping.

Questions and Topics in this Interview

Why did you leave the corporate arena and start your own business?
What types of businesses do you serve?
Which primary services do you provide for these service-based businesses?
What are the biggest struggles for these companies with their marketing content?
Can you give us some examples of results have they received?
Any particular insights they have gained while working with you?
How has networking helped you in your business?
What’s the best way for business owners to reach out to you?

Dan Cady, Cady Business Technology

July 19, 2021 by John Ray

Minneapolis St. Paul Business Radio

Dan Cady, Cady Business Technology

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Dan Cady, Cady Business Technology (Minneapolis-St. Paul Business Radio, Episode 15)

Dan started Cady Business Technology with a drive to serve the business market with customized voice systems and white glove service. Dan and host John Ray discussed optimized phone systems, what’s new in voice technology, how for most clients his firm offers hard dollars savings and better technology at the same time, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Cady Business Technology

At Cady Business Technologies headquartered in Plymouth, MN, they provide organizations of all sizes a full suite of on-premise and hosted voice phone service solutions to fit your unique business needs. They are experts in telecommunications, with over 200 years of combined telecommunications experience.

They love to boast about their staff who provides the highest level of customer support in the industry.

Cady is here to support your business at every level with an always-available, skilled and professional support team. They help with your specific needs and concerns while giving you personalized customer support you won’t find anywhere else.

Whether you operate a local business or a national corporation, Cady Business Technologies and their partners can provide a total solution and ongoing support to meet your telecommunications and data needs.

Company website | LinkedIn | Facebook

Dan Cady, President and Owner, Cady Business Technology

Dan Cady is President and Owner of Cady Business Technology, a Minnesota-based provider of business voice communications services. With over 30 years working in the telecommunications industry, Dan has extensive experience with on-site phone systems, Cloud-based solutions and other telcom technologies that help businesses use communications as a competitive advantage.

Questions and Topics in this Interview

Why did you start Cady Business Technology?
Why are optimized phone systems so important to your clients’ businesses?
Can’t they just buy from anyone? Aren’t all solutions about the same?
What’s new in voice communications technology?
Should all companies move their telephone system to the cloud?
Can I move part of my system to the cloud?
What services do you offer to help businesses communicate better?

Julie Keyes, KeyeStrategies, LLC

June 29, 2021 by John Ray

Minneapolis St. Paul Business Radio

Julie Keyes, KeyeStrategies, LLC

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Julie Keyes, KeyeStrategies, LLC (Minneapolis-St. Paul Business Radio, Episode 14)

As a entrepreneur who went through her own business exit, Julie Keyes, Founder and President of KeyeStrategies, is passionate about supporting business owners in their transition and exit journey. She explains the crucial differences between transition, succession, and exit, why planning for an exit involves much more than just the numbers, what to expect when working with an exit planner, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

KeyeStrategies, LLC

KeyeStrategies is an advisory firm for entrepreneurs looking to grow and improve their business, while also providing Exit Planning and Transition services for companies between $5-30M in annual revenue.

The firm’s mission is to help business owners increase enterprise value and prepare the owner and the business for a future exit. Their tagline says it all… “Build enterprise value today, so you can exit on your own terms tomorrow”.

Company website | LinkedIn | Facebook | Twitter

Julie Keyes, Founder and President, KeyeStrategies

Julie Keyes is the founder and owner of KeyeStrategies, LLC in Minneapolis, MN specializing in exit and transition consulting for business owners of lower middle-market companies. Julie has been an entrepreneur most of her life. As the founder and operator of several companies, she understands owner motivations and the balancing act they require to work both ‘in’ and ‘on’ the business.

Julie is a Certified Exit Planning Advisor and Value Growth Advisor. She works with business owners who seek to understand and maximize their exit and critical transition options. She founded the Exit Planning Institute Twin Cities Metro Area Chapter in 2016, serving as president until 2020, and is a faculty member for their CEPA program. In addition, Julie was awarded EPI’s 2017 “Leader of Year”.

Julie recently released her first book “Poised for Exit” which helps owners of privately held companies navigate the process of business exit. Her weekly podcast, of the same name, provides content relevant to business owners and advisors alike and can be found on all major podcast platforms.

LinkedIn | Poised for Exit

Questions and Topics in this Interview

What is the process of exit planning?
Who is involved in exit planning?
When should an owner start the process of preparing for a future exit?
Are Exit and Transition the same thing? What about Succession? How are they different?
When an owner works with you, what can they expect?
Is there any kind of urgency needed on the part of owners today? If so, why?

Pete Steege, B2B Clarity

June 11, 2021 by John Ray

Minneapolis St. Paul Business Radio

Pete Steege, B2B Clarity

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Pete Steege, B2B Clarity (Minneapolis-St. Paul Business Radio, Episode 10)

Pete Steege helps B2B companies create the organizational mindset necessary to implement marketing strategies which generate discernable ROI. In this conversation with host John Ray, Pete discussed why marketing is particularly difficult for B2B companies, what it means to “rightsize marketing,” his top three marketing recommendations for B2B CEOs, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Pete Steege, B2B Clarity

B2B Clarity founder Pete Steege has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses, from 50-person Silicon Valley startups to Fortune 100 firms. Coupled with extensive global experience in North America, Europe and Asia, Pete brings breadth of perspective and fresh ideas to your world. Pete is a proven marketing strategist and industry-recognized content leader that can help you untangle your marketing program and get it working to grow revenue.

LinkedIn | Twitter