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Improving Organizational Performance, with Deb Page, The Institute for Performance Improvement

May 19, 2025 by John Ray

Improving Organizational Performance, with Deb Page, Institute for Performance Improvement, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Improving Organizational Performance, with Deb Page, Institute for Performance Improvement, on North Fulton Business Radio with host John Ray

Improving Organizational Performance, with Deb Page, The Institute for Performance Improvement (North Fulton Business Radio, Episode 872)

In this episode of North Fulton Business Radio, host John Ray interviews Deb Page, the president of The Institute for Performance Improvement. Deb shares her insights on how organizations can navigate complex challenges, particularly focusing on the role of performance improvement facilitators. She discusses her journey from being a high school teacher to becoming a leader in HR, training, and corporate universities. Deb explains the importance of developing effective processes and building trust among team members to drive organizational success. She highlights the certification program offered by her institute, which equips individuals with the skills needed to facilitate performance improvement within their organizations. The episode also features real success stories and reflects on the significance of understanding and addressing the root causes of underperformance.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Deb Page, CEO and President, The Institute for Performance Improvement

Deb Page, Institute for Performance Improvement
Deb Page, Institute for Performance Improvement

Deb Page, CPT, CPIF, HPLJ, co-founded The Institute for Performance Improvement in 2010 to provide training and certification for performance improvement facilitators.

Deb and Dr. Judith Hale researched the practices of highly effective professionals who guide collaborative performance improvement and codified and validated performance standards which are the basis of the Certified Performance Improvement Facilitator™ and Certified School Improvement Specialist™ certifications and related development programs.

As a senior executive for a Fortune 20 company, Deb led human capital management, quality management, and performance improvement. She led the start-up of the Georgia Leadership Institute for School Improvement.

Her book The School Improvement Specialist Field Book (2013) was co-authored by Dr. Judith Hale and received the ISPI Outstanding Communication Award. She is a Certified Performance Technologist and earned the Brinkerhoff High Performance Learning Journey global certification in 2018.

LinkedIn

The Institute for Performance Improvement

The Institute for Performance Improvement is a woman-owned business founded in 2012. It is comprised of performance improvement specialists dedicated to developing, certifying, and supporting performance improvement facilitators.

These facilitators include professionals in corporate, government, military, and non-profit organizations who are responsible for guiding collaborative performance improvement. The Institute also specializes in training and certifying K-12 school improvement specialists who support the nation’s lowest-performing schools.

The most common question asked by those trained by the Institute is, “Why have I not had this training earlier in my career?” Participants frequently praise the Institute’s training as the most effective and useful in their careers.

Website | LinkedIn

Topics Discussed in this Episode

0:00 Introduction to North Fulton Business Radio
01:54 Meet Deb Page: President of The Institute for Performance Improvement
04:20 Deb Page’s Journey and Passion for Performance Improvement
06:08 Understanding Performance Improvement
09:37 The Role of Culture and Workplace in Performance
14:57 Facilitating Performance Improvement
20:19 Understanding Performance Improvement Solutions
20:53 The Role of Training and Development
21:59 Challenges in Organizational Development
24:13 Qualities of a Good Facilitator
25:13 Overview of the Certification Program
30:55 Success Stories and Impact
33:36 Conclusion and Contact Information
35:20 Final Thoughts and Announcements

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Deb Page, facilitation, facilitators, Institute for Performance Improvement, John Ray, North Fulton Business Radio, organizational development, Performance Improvement, Training and Development, workplace culture

James Rouse of Voodoo Brewing on Craft Beer and Community

May 13, 2025 by John Ray

James Rouse of Voodoo Brewing on Craft Beer and Community, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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James Rouse of Voodoo Brewing on Craft Beer and Community, on North Fulton Business Radio with host John Ray

James Rouse of Voodoo Brewing on Craft Beer and Community (North Fulton Business Radio, Episode 871)

In this episode of North Fulton Business Radio, host John Ray welcomes James Rouse, co-owner of Voodoo Brewing Company in Roswell. James shares his remarkable journey from a career in corporate sales and brand licensing to launching a thriving brewpub built around craft beer, creative food, and strong community engagement.

He opens up about what inspired the leap, how military life shaped his resilience, and why he believes success in hospitality is about people first. James also discusses what makes Voodoo Brewing unique—from doors on the ceiling to beer-infused menu items—and how his team’s attention to service and comfort has earned them a loyal following and glowing reviews.

Whether you’re an aspiring entrepreneur, craft beer lover, or business owner seeking inspiration, this conversation is filled with practical lessons and heart.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

James Rouse, Voodoo Brewing Co, Roswell, GA

James Rouse, along with his wife Betsy, owns Voodoo Brewing Co. in Roswell, GA.

Voodoo Brewing Co. is a vibrant brewpub located at 1010 Mansell Road, marking the brand’s first entry into the Georgia market and its 24th location nationwide. Open daily starting at 11 am, the Roswell outpost offers a dynamic experience that blends award-winning craft beers, handcrafted cocktails, and elevated pub fare in an eclectic, welcoming atmosphere.

The brewpub features 24 craft beers on tap, including Voodoo’s renowned artisan brews, as well as a menu of beer-infused dishes and classic pub favorites. Guests can also enjoy various craft cocktails and a full menu, with options for takeout or delivery. The space is designed to foster community, hosting regular events such as live music, trivia nights, and other gatherings that encourage local connection.

Voodoo Brewing Co. is independently and locally owned and operated in Roswell, reflecting the brand’s commitment to immersing each location in its local community with custom logos, locally inspired menus, and consistent local events. The Roswell location is pet- and child-friendly, offers outdoor seating, and accepts a wide range of payment options, including contactless methods.

Founded in 2005 in Meadville, PA, Voodoo Brewing Co. has grown into a globally recognized, employee-owned brand known for its quirky personality, passionate beer culture, and dedication to quality and community engagement. The Roswell brewpub continues this tradition, aiming to be a go-to destination for both craft beer enthusiasts and the broader Roswell community.

Website | Instagram | Facebook | Beer | Food

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:50 Meet James Rouse of Voodoo Brewing
02:10 James Rouse’s Background and Journey
05:44 The Birth of Voodoo Brewing
09:11 The Voodoo Brewing Experience
13:18 Challenges and Triumphs of Running a Brew Pub
17:35 Crafting the Perfect Menu
21:39 Unexpectedly Amazing Fish and Chips
22:19 Craft Beer Infusions in Menu Items
23:17 Signature Burgers and Unique Menu Items
24:27 Pizza and Pub Pretzels: Unusual Brew Pub Offerings
26:05 Diverse Beer Selection and Barrel-Aged Flights
31:12 Craft Cocktails and Community Engagement
35:29 Future Plans and Upcoming Events
38:11 Location, Reviews, and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: brew pub, brewpub, community engagement, craft beer, craft brewery, James Rouse, John Ray, North Fulton Business Radio, Roswell, Voodoo Brewing Co.

Finding Purpose and Joy in Business and Life, with Shane Jackson

May 7, 2025 by John Ray

Finding Purpose and Joy in Business and Life with Shane Jackson, Author of This Is The Thing, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Finding Purpose and Joy in Business and Life with Shane Jackson, Author of This Is The Thing, on North Fulton Business Radio with host John Ray

Finding Purpose and Joy in Business and Life, with Shane Jackson (North Fulton Business Radio, Episode 870)

In this episode of North Fulton Business Radio, host John Ray talks with Shane Jackson, President of Jackson Healthcare and author of This Is the Thing About Life: Joy and Owning Your Purpose. Shane shares how personal reflection, faith, and a desire to serve others have shaped both his leadership style and his approach to life.

He opens up about what it means to live with purpose, why joy is a discipline rather than a fleeting emotion, and how his family’s legacy influenced the book. Shane also discusses the power of asking better questions, the difference between success and significance, and how to lead a life that aligns with your values—personally and professionally.

Whether you are a leader, entrepreneur, or simply someone seeking more profound meaning in your work, this conversation offers clarity, encouragement, and practical wisdom.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Shane Jackson, President, Jackson Healthcare, and Author of This Is the Thing: About Life, Joy, and Owning Your Purpose

Share Jackson
Shane Jackson

Shane Jackson is President of Jackson Healthcare, the parent company of more than 20 healthcare workforce services businesses that serve over 20 million patients each year. Championing its mission of improving the delivery of patient care and the lives of everyone it touches, he has led the organization through growth that has landed it on the Forbes® list of America’s Largest Private Companies; placement on the 100 Best Companies to Work For® and Best Workplaces in Health Care™ lists by Fortune®; a spot on the Companies that Care list by PEOPLE®; and nearly a decade of Great Place To Work® certification.

Shane is the author of two books: This Is the Thing: About Life, Joy, and Owning Your Purpose (2025) and Fostering Culture: A Leader’s Guide to Purposefully Shaping Culture (originally published in 2018 with a second edition in 2024). He has written for Fast Company and Forbes on the topics of leadership, workplace culture, and living and leading with intention. He also publishes insights on his own platform and is a frequent keynote speaker at conferences and events across the country.

In addition to the business he leads at Jackson Healthcare, Shane champions the organization’s LoveLifts community impact platform that focuses on improving access to healthcare and the well-being of young people. Under his leadership, LoveLifts partners with more than 450 nonprofit organizations annually, making a positive impact in local and global communities.

In 2024, Shane was named an Ernst & Young Entrepreneur Of The Year® National finalist, in addition to being selected as a winner in the program’s Southeast region. He also has been recognized multiple years on Staffing Industry Analysts’ Staffing 100, a list of the top North American leaders shaping the industry and influencing the workforce solutions ecosystem.

Shane serves on the boards of 3DE and King’s Ridge Christian School and is vice chair of the leader-led goBeyondProfit business initiative that promotes the belief that giving back is good for business. He earned an MBA from Emory University and a Bachelor of Business Administration degree from Harding University.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:27 Guest Introduction: Shane Jackson
01:52 Jackson Healthcare Overview
03:03 Reflecting on the Pandemic
05:08 Discussing Shane’s New Book, This Is the Thing
08:10 Purpose and Personal Journey
20:13 The Concept of Legacy
22:13 Rethinking Legacy and Impact
23:27 Family History and Its Influence
24:43 The Power of Education and Generational Change
26:48 Creating Ripples of Influence
27:35 Purpose and Leadership
31:09 The Importance of Relationships and Community
34:34 Reflections on the Book’s Impact
37:28 Practical Daily Changes for a Purposeful Life
40:45 Conclusion and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Author, influence, Jackson Healthcare, John Ray, joy, legacy, North Fulton Business Radio, purpose, purposeful life, Shane Jackson, success

Brand Messaging with Kerry Fennell, The Writing Barn

May 7, 2025 by John Ray

Brand Messaging with Kerry Fennell, The Writing Barn, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Brand Messaging with Kerry Fennell, The Writing Barn, on North Fulton Business Radio with host John Ray

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869)

In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains why clear messaging is more important than ever in today’s crowded digital world, how imposter syndrome often holds professionals back from showing up authentically, and why good writing starts with understanding rather than selling. Kerry also discusses the concept of human-centered marketing and how writing can build trust, clarity, and connection. Whether you are building a brand, refining your voice, or learning how to use AI responsibly, this conversation offers practical guidance for writing that resonates.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Kerry Fennell, The Writing Barn

Kerry Fennell, The Writing Barn
Kerry Fennell, The Writing Barn

Kerry Fennell is a copywriter and brand messaging strategist based in the Atlanta metropolitan area, known for her work with The Writing Barn. She specializes in helping B2B founders, business coaches, consultants, and service providers clarify and communicate their brand messaging to attract ideal clients and build trust.

Kerry is professionally trained in B2B copywriting through the American Writers and Artists Institute (AWAI) and holds a Content Marketing Certification from HubSpot Academy. Her approach is rooted in providing clarity, confidence, and impactful messaging while reducing the overwhelm often associated with marketing. With experience spanning marketing strategy, website copy, sales pages, and email campaigns, she also offers ghostwriting services for executives and founders in thought leadership and branding.

Kerry’s background includes roles in executive support, event planning, and admissions, and she is recognized for her faith-driven, purpose-filled work ethic and high emotional intelligence. Through The Writing Barn, she is dedicated to bringing authenticity and human connection back into marketing communications.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:29 Guest Introduction: Kerry Fennell from The Writing Barn
02:03 The Importance of Brand Messaging
03:05 Kerry’s Career Journey and Passion for Writing
04:46 Challenges in Marketing and Overcoming Imposter Syndrome
08:10 Defining a Clear Brand Message
10:31 Human-Centered Marketing
14:25 The Role of AI in Marketing
25:18 Success Stories and Client Experiences
27:34 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: AI, brand messaging, brand voice, copywriter, copywriting, human-centered marketing, imposter syndrome, John Ray, Kerry Fennell, North Fulton Business Radio, overcoming imposter syndrome, The Writing Barn

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots

May 5, 2025 by John Ray

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots, on North Fulton Business Radio with host John Ray

How Headshots Build Personal Brand Power, with Sarah Adams, Blue Chip Branding & Headshots (North Fulton Business Radio, Episode 868)

In this episode of North Fulton Business Radio, host John Ray welcomes Sarah Adams, founder of Blue Chip Branding & Headshots. Sarah shares her journey from college photographer to personal branding expert, explaining how a single headshot can transform how professionals present themselves. She discusses what most people get wrong about headshots, why branding matters in visual presentation, and how subtle changes in posture or expression can shift perception. With a background in marketing, Sarah brings a unique approach that blends creativity, strategy, and confidence-building. Whether you are a business owner, executive, or professional looking to elevate your image, this conversation will change how you think about being seen.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Sarah Adams, Blue Chip Branding & Headshots

Sarah Adams, Blue Chip Branding & Headshots
Sarah Adams

Sarah Adams owns Blue Chip Branding & Headshots, a photography studio that specializes in standout professional headshot photography for individuals and companies.

With a background in digital marketing, Sarah founded her business in 2022 with the belief that human connection is the number one factor that affects business success. Today, Sarah marries her photography and marketing expertise by crafting images that send the right message to each client’s intended audience.

Outside the studio, Sarah loves spending time outdoors with her husband and young daughter. She is a graduate of the University of Georgia and is on a mission to become Atlanta’s most well-known and trusted headshot photographer.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
00:27 Guest Introduction: Sarah Adams from Blue Chip Branding & Headshots
02:14 Sarah Adams’ Journey into Photography
05:04 The Importance of Headshots in Personal Branding
07:30 Sarah’s Unique Approach to Photography Sessions
10:07 John Ray’s Personal Experience with Sarah’s Photography
11:39 Making Clients Comfortable During Photo Sessions
18:10 Building Confidence in Photo Sessions
18:30 The Role of Collaboration in Photography
19:46 Understanding the Client’s Perspective
20:38 The Value of a Professional Headshot
23:46 The Aspirational Aspect of Headshots
27:03 When to Refresh Your Headshot
29:35 Connecting with Clients During Photo Sessions
34:19 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Blue Chip Branding & Headshots, executive image, Headshot Photographer, headshot photography, headshots, image, John Ray, North Fulton Business Radio, personal brand, personal branding, Photography, professional branding, Sarah Adams

Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson

May 5, 2025 by John Ray

Hypnotherapy for Stress, Trauma, and Healing with Ken Thompson, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Hypnotherapy for Stress, Trauma, and Healing with Ken Thompson, on North Fulton Business Radio with host John Ray

Hypnotherapy for Stress, Trauma, and Healing, with Ken Thompson (North Fulton Business Radio, Episode 867)

In this episode of North Fulton Business Radio, host John Ray talks with clinical and medical hypnotherapist Ken Thompson of Thompson Hypnotherapy. Ken shares how his experience as a client led him to become a practitioner. He opens up about how hypnotherapy helped him lose weight, manage stress, and improve his overall health. They explore what hypnotherapy really is, how it works, and why it is often misunderstood. Ken discusses how he helps clients address deep-rooted issues like trauma, anxiety, and behavioral patterns by working with the subconscious mind. He also shares success stories that highlight how hypnotherapy creates lasting change. If you are curious about how mindset and subconscious work can lead to better health and well-being, this conversation is a wonderful place to start.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Ken Thompson, Thompson Hypnotherapy

Ken Thompson, Thompson Hypnotherapy
Ken Thompson, Thompson Hypnotherapy

Ken Thompson, a clinical and medical hypnotherapist at Thompson Hypnotherapy LLC, focuses on helping people improve their lives so they can begin living their best lives every day. He enables clients to make permanent behavior changes related to habits, fears, beliefs, and behaviors that may be hindering them or holding them back. Some of the changes his clients achieve include permanent weight loss, improved sleep, reduced negative effects of stress, and overcoming depression, anxiety, insomnia, procrastination, PTSD, traumatic events, phobias, and panic attacks. Additionally, Ken assists clients in improving sales or sports performance and achieving smoking cessation.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Ken Thompson: Hypnotherapy Expert
02:07 Ken’s Personal Transformation Journey
06:11 Understanding Hypnotherapy
07:16 Dispelling Myths About Hypnosis
07:41 The Impact of Childhood Conditioning
13:02 Addressing Anxiety and Panic Attacks
15:13 Client Success Stories
20:35 Initial Consultation Process
27:29 Final Thoughts and Contact Information
28:45 Closing Remarks and Gratitude

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: anxiety, Healing trauma, hypnosis, hypnotherapist, hypnotherapy, John Ray, Ken Thompson, North Fulton Business Radio, Thompson Hypnotherapy, trauma, Weight Loss

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

April 29, 2025 by John Ray

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers
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Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers, on North Fulton Business Radio with host John Ray

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers (North Fulton Business Radio, Episode 866)

In this episode of North Fulton Business Radio, host John Ray welcomes Todd Sheppard, owner of Inspired Mortgage Brokers, to discuss the intricacies of the mortgage industry. They delve into Todd’s background, the benefits of working with an independent mortgage broker, and the current state of the housing market. Todd shares insights into the challenges buyers face, particularly the emphasis on payment sensitivity due to rising rates and inflation. The conversation also highlights the importance of holistic financial planning, especially for seniors, and explores the often misunderstood but valuable option of reverse mortgages. Throughout the discussion, Todd emphasizes the need for empathy, detailed communication, and personalized service to alleviate the stress associated with mortgage processes.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard, Inspired Mortgage Brokers
Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard was drawn to the mortgage industry for its fast-paced environment and the opportunity to help people. As company founder, he is tasked with finding the best wholesale lenders and technology companies with which to partner. As a hands-on loan officer, he is the first point of contact for many Inspired Mortgage Broker customers. Our clients are often surprised to learn that our company owner has a hand in completing their pre-approvals, quoting their rates, and discussing their program options. He also enjoys building lasting and mutually beneficial connections with our referral partners.

Often described as energetic, compassionate, approachable, and creative, over the course of his career, Todd has worked with everyone from first-time homebuyers and recent retirees to business executives and high net-worth clients. With an innate understanding of each segment and their diverse needs, he has closed on everything from starter homes to luxury beachfront properties. Todd gains his greatest rewards from helping people achieve their dreams of home ownership or their vision of a comfortable retirement. He finds joy in saying “YES” when other mortgage lenders have said no, and he takes pride in putting people at ease and instilling them with confidence. He also enjoys helping his referral partners grow their businesses.

For Todd, his vision of an “inspired life” is one where he has the freedom and ability to do whatever it takes to help his customers and referral partners succeed. His love of his work is apparent in every contact and positive impact he makes.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Todd Sheppard: Inspired Mortgage Brokers
02:21 Understanding Independent Mortgage Brokers
03:01 Todd’s Journey into Mortgages
03:49 Navigating the Mortgage Process
07:14 Current Housing Market Trends
10:31 Mortgage Industry Insights
15:12 Special Focus: Seniors and Mortgages
21:50 Reverse Mortgages: A Viable Option?
25:32 Success Stories and Final Thoughts
28:24 Closing Remarks and Announcements

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: home buying, home mortgage, Inspired Mortgage Brokers, John Ray, mortgage broker, mortgages, North Fulton Business Radio, residential mortgage, reverse mortgage, reverse mortgage advisor, seniors, Todd Sheppard

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

April 28, 2025 by John Ray

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective
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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective, on North Fulton Business Radio with host John Ray

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Darrell Noe, Seventy Seven Collective

Darrell Noe, Seventy Seven Collective
Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

Seventy Seven CollectiveAt the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: AI, content, Darrell Noe, digital marketing, John Ray, marketing, North Fulton Business Radio, Seventy Seven Collective, small business marketing

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

April 23, 2025 by John Ray

Empowering Professional Presence, with Eileen Nebhut, Venus Rising, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Empowering Professional Presence, with Eileen Nebhut, Venus Rising
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Empowering Professional Presence, with Eileen Nebhut, Venus Rising, on North Fulton Business Radio with host John Ray

Empowering Professional Presence, with Eileen Nebhut, Venus Rising (North Fulton Business Radio, Episode 864)

In this episode of North Fulton Business Radio, host John Ray interviews Eileen Nebhut, founder and CEO of Venus Rising, an image consulting firm. Eileen shares her journey from business school to starting her own company, leveraging her unique experiences and passion for helping individuals with their personal branding and executive presence. She discusses the importance of image in professional success, especially for executive women, and how Venus Rising uses a combination of technology and human-powered services to enhance clients’ confidence and ensure their personal and professional presentation aligns with their goals. The conversation also touches on the impacts of COVID-19 on personal branding, the company’s expansion into B2B services, and their future plans for working with young professionals and graduate students. Success stories highlight the transformative impact of Eileen’s work on her clients’ careers and personal confidence.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Eileen Nebhut, Venus Rising

Eileen Nebhut, Venus Rising
Eileen Nebhut, Venus Rising

Eileen Nebhut is an accomplished image consultant and the visionary founder of Venus Rising, an agency that helps high-performing executives align their personal image with their professional ambitions. With a dynamic career spanning over three decades, Eileen has navigated leadership roles in publishing, energy efficiency, and financial technology before channeling her wealth of expertise into entrepreneurship.

Throughout her corporate tenure, Eileen developed a nuanced understanding of how personal image impacts professional success. From consulting global teams to advising executives on presenting themselves with confidence, she became the go-to resource for colleagues and peers seeking guidance on personal style and branding. Her innate talent for visual storytelling and strategic problem-solving ultimately inspired her to launch Venus Rising.

Founded in 2022, Venus Rising builds on Eileen’s lifelong passion for empowering individuals through style. By combining her corporate acumen with her intuitive approach to personal branding, Eileen has transformed how executives perceive and project their image in high-stakes environments. Her work has been featured in publications like Simply Buckhead, Canvas Rebel, and Atlanta Trend, cementing Venus Rising as a leading name in executive image consulting.

Eileen holds an MBA and is certified in executive coaching, which allows her to guide clients through transformations that are both strategic and deeply personal. Her mission is simple: to give leaders the tools and confidence to make their image an asset, aligning their external presence with their internal brilliance.

Whether working with CEOs, CMOs, or entrepreneurs, Eileen empowers her clients to step into their full potential, creating an undeniable impact at every stage of their career.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:37 Meet Eileen Nebhut, Venus Rising
01:46 The Importance of Personal Branding
02:28 Eileen’s Journey and Inspiration
06:49 Impact of COVID on Personal Branding
10:55 Venus Rising’s Services and Clients
13:21 Challenges and Misconceptions in Image Consulting
18:49 Working with Young Professionals
26:25 Success Stories and Client Impact
30:25 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Eileen Nebhut, executive presence, image consultant, image consulting, John Ray, North Fulton Business Radio, personal branding, Venus Rising

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