

E72 Understanding Design Thinking with Bruce Gay
Are you familiar with Design Thinking? Are you utilizing Design Thinking to run your projects? In this episode we chat with Bruce Gay, Founder of Astrevo to understand the fundamentals and benefits of Design Thinking as well as touching on several other topics.
Bruce is a leader in the PM Industry and is an active community builder. He is a PMI Volunteer with PMI Pittsburgh, leads a Healthcare PMO, teaches part time at Norwich University and started his own firm, Astrevo. 
In our discussion Bruce shares that Design Thinking allows groups of people to take time and look at their customers needs to deeply understand a problem and to start to brainstorm and down select solutions to solve those problems. The benefit to using Design Thinking is you get closer to your customer’s needs and pain points to help you identify defects earlier in the process which is less expensive than defects found later in the process.
We also hear Bruce’s perspective on trends in the industry and a few of his favorite books he recently read. We also learn about Bruce’s Project Management Insights monthly list of updates and insights within our industry.
To subscribe to Bruce’s Project Management Insights visit www.brucegay.com/signup.
To learn more about Astrevo visit www.astrevo.com
To connect with Bruce on LinkedIn visit – https://www.linkedin.com/in/brucegay/
Thanks to our sponsor THE PMO SQUAD. Visit www.thepmosquad.com to learn to Empower People to Deliver Results and assist your PMO as you evolve in the new post-COVID business world.
Check out all prior episodes and upcoming guests by visiting www.projectmanagementofficehours.com.
UPMC Enterprises is the commercialization arm of UPMC, a Pittsburgh-based health care provider and insurer. As a healthcare innovation lab, UPMC Enterprises invests in two core areas: translational science (which conducts laboratory-to-human research, applying research to human subjects) and technology solutions to empower both medical professionals and patients. Since 2018, UPMC Enterprises has launched 5 companies, supported 30 internal research projects, and invested in a variety of healthcare-related companies.
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Astrevo was formed out of a desire to share knowledge of practical problem-solving approaches that managers can deploy with their teams to better understand customer needs and achieve success. Astrevo provides training, coaching, and consultation services to help teams focus on what is important: less time managing projects, more time focusing on outcomes and customers.
What makes Astrevo unique? Its 3 key principles:
(1) Experiential Learning – Embracing a growth mindset supported in hands-on learning.
(2) Creativity – Tackling problems from different perspectives and with new techniques.
(3) Collaboration – Working with others to solve hard problems.
Bruce Gay, PMP, helps individuals improve their project management skills, become better leaders, and achieve professional greatness. He has over two-and-a-half decades worth of experience managing large, complex programs and customer relationship across multiple industries. In his current role, Bruce manages a PMO and is responsible for operational and delivery excellence for a 100+ person R&D organization comprised of software engineers, product managers, machine learning and NLP scientists, security experts, and cloud engineers. For the past 15 years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes.
Bruce’s public speaking experience includes presenting at both regional and international professional conferences such as PMI Global Conference (Chicago, Los Angeles, and Philadelphia) and PMI EMEA Congress in Dublin, Ireland and LearnFest Caribbean in Jamaica. Bruce is an adjunct professor for Norwich University (Northfield, VT) teaching courses in a Project Management certificate program. Bruce creates and delivers educational courses and workshops that help students grow as leaders. Bruce received a Master’s in International Affairs from The George Washington University and has been a certified Project Management Professional (PMP) since 2005.
Currently, Bruce lives in Pittsburgh, PA with his wife, two daughters, and his dog. Bruce is an active volunteer with the PMI Pittsburgh chapter and is their Director of Corporate Sponsorship. Bruce shares his experiences and ideas around Design Thinking and project management on twitter: @brucegay and on his website: www.brucegay.com.
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Each of us has a unique story to tell, but collectively we share a message that organizations who embrace Project Management Best Practices perform better than those which don’t. Organizations which align Projects to Strategy perform better. Organizations with Engage Executive Sponsors deliver better results. Organizations which measure Project Management performance outperform those which don’t.
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Amireh Amirmazaheri is the managing director and owner of PMO Solutions, a boutique PMO service provider for Tier One project delivery organisations. She created the PMO Solutions Framework, which moves beyond simplistic PMO models through a four-dimensional, wholistic examination of the current business structure to drive future synergistic growth. The Framework is currently implemented within several Downer Group business units and is resulting in significant cost and operational efficiency gains.

Brantlee Underhill leads Project Management Institute’s (PMI) North America region business as well as global chapter and volunteer programs. A Certified Association Executive (CAE) and nonprofit executive, Brantlee aligns PMI’s strategy and operational plans to serve PMI’s North American market and volunteer-lead communities to empower people to make their ideas a reality.
Kerry Brooks is a product manager with PMI’s Global Membership Team. Her background is in product development, product management, and strategic marketing. Kerry develops career-focused digital tools and programs to solve customer pain-points throughout their career journeys in project management. In addition, Kerry is a subject matter expert and co-lead of
Mr. Al Calvi is currently serving the PMI (Project Management Institute) volunteer role as the Region 14 Mentor supporting 24 PMI Chapters in Alabama, Florida, Georgia, South Carolina, Tennessee, Jamaica and Southern Caribbean. He is also the PMI North American Military Liaison Program Champion working with various PMI Chapters promoting military to civilian project management career transition efforts.





Simon Harris, a Consultant with 
Michael O’Connor is Director of Strategy and Project Management with
James Foley, CTO of Botanisol Analytics, is a US Naval Academy graduate. Demonstrated experienced dynamic leader with over 30 years of business, technical, domestic and international experience. Forward-thinker skilled in maximizing people, processes and assets to support strategic objectives, transform global operations and improve business performance in rapid-growth environments.


Colin D Ellis
With over 15 years of experience in the construction industry, Charity Carr is well-versed in many facets of design and construction. Owner, Project Management – Estimating, Budgets, Contracts, etc. Complete project oversight and management from conception to completion. Construction – Subcontractor Management, Assigned Division Management, Estimating, Project Engineering, Project Management Design – Revit Architectural Modeling, Test Fits, Interior/Exterior Wayfinding Sign Systems, Presentations, Database Design General – Document QA/QC, Employee Mentoring, Code Research, Software System Development Communication – Internal/External Team Management and Communication

Andy Jordan is the President of Roffensian Consulting. He has led numerous business critical initiatives in Europe and North America and has built, rebuilt and managed PMOs in multiple industries from banking and investments, to software development, from corporate education to government.
Ray K. Ragan, MAd (PM), PMP is the Assistant Vice President of Project Management for the Tucson-based Vantage West Credit Union. Prior to joining the Credit Union movement, Ray worked in defense and FinTech, bringing machine learning, intelligence systems, along with speech and predictive analytics to enterprise scale.

Darrell Gardner has over 30 years of experience deploying and maintaining practical and enduring IT solutions, specifically with data center implementations and associated systems migrations. As a former CTO, VP, Director of IT and Principle IT Infrastructure consultant, Darrell has significant experience in the transitional challenges of moving a data center and the applications that live there. A Web Connection MVP, Darrell has spoken on topics regarding Server Operations/Security, Time Management for the IT Professional, and Data Center Health and Process.
Steven Fullmer is President and Chief Technology Officer for Blue Sphere Solutions, and a Staff Instructor focusing in project management course development and instruction for Interface Technical Training for whom he has authored more than two dozen project management and technology courses and video series. He holds Project Management Professional (PMP) and PMI-Professional Business Analysis certifications from Project Management Institute, an MBA in services marketing, and is certified as a Change Intelligence Professional.














