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Committing to Success: Long-Term Strategies in Marketing

January 22, 2024 by Karen

Phoenix Business Radio

Committing to Success: Long-Term Strategies in Marketing

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Committing to Success: Long-Term Strategies in Marketing

Karen Nowicki brings together dynamic entrepreneurs Megan Ferguson, Founder of Back Court Marketing, Caitlin Penny, CEO of Copper Theory Creative, and Elizabeth Lowney, CEO of Creating Buzz PR, for a lively discussion on the intricacies of B2B collaboration and strategic networking. The guests share valuable insights into personal branding, social media marketing, and the importance of genuine partnerships within the entrepreneurial community. Highlighting the significance of quality over quantity in networking, they emphasize the alignment of business goals when seeking collaborative and referral partners.

The guests collectively explore the trends in digital marketing for 2024, common social media mistakes, and the commitment required for long-term marketing success. With a focus on professionalism, authentic representation, and the need for clear messaging in the competitive world of marketing and branding, tune in for expert insights to elevate your business presence!

Backcourt Marketing provides social media marketing services for small to medium sized businesses who have at least one of the following goals: Reaching more customers online, raising revenue through online sales, expanding to a new audience, improving their brand, driving traffic to their website, creating influencer partnerships, or generating leads.

For business owners and marketing managers who are too swamped with wearing many other hats, we are the outsourced team they can hire to effectively run the business’ social media accounts.

Megan Ferguson started Backcourt Marketing, a recent recipient of the State Forty Eight Foundation Grant, to help businesses that were under-utilizing social media platforms. She understands the roadblocks that stop business owners from effectively promoting their business to thousands of people online daily.

She took what she knew she is good at, her background in strategic marketing, out of the box campaigns, writing compelling content, and developed a business out of it. Megan comes from a background in sports journalism and sports marketing, having managed large scale accounts such as the Naismith Memorial Basketball Hall of Fame.

In her free time, you can find her at just about any Arizona sports matchup happening in the Valley.

Follow Backcourt Marketing on LinkedIn, Facebook, X and Instagram.

Copper Theory Creative is a full-service marketing agency based out of Phoenix, AZ. They specialize in personal branding and social media workshops, as well as everything else digital marketing! They help you make money by professionally amplifying your brand to represent your vision in business by refining, refreshing and revamping your brand in the digital marketplace.

Art has always played a major role in Caitlin Penny’s life. Everything she did growing up included some sort of artistic ability or activity. Caitlin Penny has been a graphic designer since 2010, and founded her business, Copper Theory Creative in 2016 at the age of 24. She was excited, and her dream of being her own boss was worth fighting for.

Copper Theory Creative has expanded into a full-service branding and design agency that has serviced over 100 businesses since 2016. They are your partner in business – helping you make money by professionally amplifying your brand to represent your vision in business.

They take a very personal approach with their process, and are excited to get to know you and why you started your business! Copper Theory helps established entrepreneurs take their business to the next level by refining, refreshing and revamping their brand in the digital marketplace.

As a female business owner, Caitlin has been lucky to find many amazing mentors along the way who inspired her to never give up. As the company grows, she never forgets the small business owners, clients, and supporters that have believed in her since day one. Her version of changing the world is making your brand be seen in the best way possible so you can change the world in your own way.

She recently received the Young Professional of the Year award from NAWBO and has been featured in Shout Out Arizona, CanvasRebel and United Colors of Design magazine. Caitlin is also an Arts Commissioner for the City of Chandler.

When she’s not designing, she loves hanging out with her pitbull Herbie, watching Harry Potter or listening to a good true crime podcast.

Connect with Caitlin on LinkedIn and follow Copper Theory Creative on Facebook, X and Instagram.

Creating Buzz PR is a boutique PR company specializing in creative storytelling to garner the publicity our clients need to grow and establish their reputations for success. We have had our clients in Forbes Magazine, Inc. Magazine, CBS News, ABC 15, USA Today, AZ Republic, Phoenix Business Journal, Phoenix Magazine, AZ Foothills, AZ Big Media, Modern Luxury, The Times publications and many more.

Elizabeth Lowney was working for a fairly high-profile company in San Francisco, putting on a lot of corporate and charity events when a PR company there asked her to join them. She’s always been a writer, so she fell in love with that part of it – finding and telling the compelling stories of our clients.

That is still how she works now – telling an interesting story people want to read and putting on events people want to attend.

When Elizabeth moved to Arizona to be closer to family, she started over from scratch, not knowing anyone. She had a hugely successful run with one of her first clients, Superstition Meadery, who Elizabeth had in over ten media outlets nationally and locally in their first month. By month three, She had grown their sales by 30% – just with publicity.

Connect with Elizabeth on LinkedIn and Facebook.

The Difference Between Branding, Marketing and PR E6

June 3, 2021 by Karen

Phoenix Business Radio

The Difference Between Branding, Marketing and PR E6

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The Difference Between Branding, Marketing and PR E6

In Episode 6 Sean and Mark welcome Elizabeth Lowney, the founder of Creating Buzz PR. While in sales and marketing, Elizabeth was asked to join a PR firm in San Francisco. There she handled publicity and events for such clients as The Fairmont Hotel, Personality Hotels, World Wildlife Fund, and many more. She discusses how to effectively use PR with traditional advertising. She also explains the difference between branding, marketing & PR. She shares the details on using PR to create an a public image for her clients through publicity. Elizabeth notes that she gets her clients customers and not clicks. Elizabeth shares what the future is holding for her and how it ties in with her passion for travel.

Learn the power of PR to create your image in the public through publicity. If you struggle with less than stellar advertising results using social media and traditional advertising, learn about gain media vs. paid media from a Public Relations expert. She discusses the importance of story telling. Tune in to hear what updates have been made on Avontage and “where in the world Mark is” after embarking on his #vanlife adventure.

Elizabeth Lowney and her team at Creating Buzz PR specialize in finding your best story and getting that to the media in a compelling and newsworthy way. We practice traditional PR, meaning not only do we write and send your story – we pick up the phone and pitch you. We are your best advocate, story teller, branding team, and sales person all in one. We get you noticed & make you famous!

While in sales and marketing, Elizabeth was asked to join a PR Firm in San Francisco. There she handled publicity and events for such clients as The Fairmont Hotel, Personality Hotels, World Wildlife Fund, and many more.

She has always been a writer since early childhood. She graduated from University of Arizona, and then attended UCLA Screen Writers Extension in Los Angeles, where she got into script writing.
When asked to develop the Northern CA area for a nutraceutical company, she moved to San Francisco for what she thought would be one year. That turned into ten years and starting in public relations.

She attributes her success to being able to find ‘the compelling story’ in anyone – and getting that story out in a compelling and newsworthy way.

Connect with Elizabeth on LinkedIn and follow Creating Buzz PR on Facebook and Instagram.

About Cultivating Collaboration on Avontage

Sean Sarram, CEO and Founder Avontage is the host of this interview-style live radio/podcast show to highlight the members of the Avontage community. His co-host, Mark Jamnik, is Owner and Time Creation Coach at Enjoy Life Daily.

On this podcast we learn about the skills and services offered on our platform and how our members collaborate to grow their businesses; hence the name “Cultivating Collaboration on Avontage”.

About Avontage

Avontage is the future of work. We are a like-minded community of experts, forward-thinking entrepreneurs, and highly skilled freelancers solving each other’s pain points. We do that by trading skills and services on a trusted and safe platform.

Business barter trading is on the rise and it is the smartest way to achieve scalable growth during these challenging times.

About Your Hosts

Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science from Arizona State University, Sean enjoys building technology to solve hard problems that affect everyday life.

His mission is to build a trusted community marketplace for local business owners, marketers, entrepreneurs, freelancers, and creatives to collaborate, gain high quality clients, and help them grow your businesses without spending money.

Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.

Connect with Sean on LinkedIn, and follow Avontage on Facebook, Twitter and Instagram.

Mark Jamnik lives and breathes productivity & coaching. After a decade in advertising sales, he was recruited by the Tony Robbins’ organization, to be 1 of 100 active global coaches. He coached over 300 CEO’s, entrepreneurs, & sales professionals, maximizing their effectiveness in achieving their goals.

Over the last decade he focused on his own entrepreneurial journey creating a healthy relationship with time. Now he consults CEOs and entrepreneurs with time creation and organization strategies to maximize productivity stress-free.

Connect with Mark on LinkedIn and Facebook.

Fred Morgan with Fired Pie Ellie Lowney with Creating Buzz PR Mark Jamnik with Enjoy Life Daily and Sean Sarram with Avontage

November 3, 2020 by Karen

Phoenix Business Radio

Fred Morgan with Fired Pie Ellie Lowney with Creating Buzz PR Mark Jamnik with Enjoy Life Daily and Sean Sarram with Avontage

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Fred Morgan with Fired Pie Ellie Lowney with Creating Buzz PR Mark Jamnik with Enjoy Life Daily and Sean Sarram with Avontage

Fired Pie is quick, casual and customizable to your pizza, salad and mac & cheese desires. The locally owned restaurant has 20 locations across Arizona and allows you to take on the role of chef by picking and choosing your own type of dough, sauce and topping.

Fred Morgan spent 14 years with Ponderosa Steakhouse and another 16 with California Pizza Kitchen, and came to Phoenix AZ, as COO of Oregano Pizza. Today, as the co-founder of 21-unit Fired Pie, he is looking to grow the company to the next level.

He started in the industry as an assistant manager at a Ponderosa Steakhouse and moved up quickly, becoming a general manager; at CPK he started as a general manager, then a regional director, and ended as a regional vice president. Later, at Oregano’s Pizza Bistro, he served as vice president and COO.

In 2013, Morgan and his business partner, Doug Doyle, invested their own money and started the fast-casual Fired Pie pizza concept. As a business owner and restaurant veteran, Morgan says he loves this industry and cannot see ever doing anything else.

Connect with Fred on LinkedIn and Facebook and follow Fired Pie on Twitter.

Creating Buzz PR is a full service traditional and digital public relations, branding, and marketing firm. Some of their clients have been The SF Fairmont Hotel, Personality Hotels, World Wildlife Fund, Hollywood Film Fest, and many large corporations and start ups.

Ellie Lowney has been in PR, Marketing, & Events for ten+ years and has worked with large corporations as well as start-ups. She is an uber-creative writer and was in screenwriting and sales before falling into PR.

She calls her type of PR – REAL PR as it combines traditional and digital and is based on “the story”. She recently started teaching influencers, entrepreneurs, and others that feel they can’t afford PR – how to be their own publicist – in her online classes – Catapult Your Brand With Real PR.

Connect with Ellie on LinkedIn and follow Creating Buzz PR on Facebook.

At Enjoy Life Daily, we want you to have clarity on the one domino that affects a dozen other things, rather than working on each of those dozen tasks. The Time Creation Coaching method will help you change your patterns and achieve tangible results.

Specializing in change management strategies to help you go beyond your perceived limitations, Mark provides a collaborative partnership and combines thoughtful strategy, systematic implementation, and organizational accountability to identify your purpose and assist you on your entrepreneurial journey. You eliminate roadblocks, create boundless growth, and build a plan for you to thrive. Master your schedule through an optimization of your time and bring order to your organizational challenges with action steps.

Take a holistic approach to not only identify, but also effectively help you navigate and resolve personal and professional life challenges through a time creation program tailored to you. This goal-digging approach works to manifest purpose and prioritize the items that belong on your to-do list.

Through collaboration, develop the personalized tools to empower and propel you to discover what it’s like to no longer feel overwhelmed and stressed due to lack of time.

Mark Jamnik lives and breathes productivity and coaching. After a decade in Advertising sales, he was recruited by Tony Robbins’ organization to be 1 of only 100 active global coaches.

He coached more than 300 CEOs, entrepreneurs, and sales professionals, maximizing their effectiveness in achieving their goals. Over the past decade, he has focused on his own entrepreneurial journey, creating an organization system for himself to create time.

Now he consults coaches, authors, speakers, and entrepreneurs with organization strategies, maximizing their productivity, stress-free.

Connect with Mark on LinkedIn and Facebook.

Avontage is a place to grow your business without spending money. We’re building the world’s ONLY community of experts whom you can trade your skills and services with.

Avontage is a Collaborative Business Network for business owners, skilled freelancers, founders, and coaches empowering you to scale your business.

Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science form Arizona State University, Sean enjoys building technology to solve hard problems that affects every day life.

Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.

Follow Avontage on LinkedIn, Facebook, Twitter and Instagram.

Her Certified with Cathy Droz and Superstition Springs Lexus with Denise Erickson and Publicist Lauren Rosenberg

February 7, 2019 by Karen

Phoenix Business Radio

Her Certified with Cathy Droz and Superstition Springs Lexus with Denise Erickson and Publicist Lauren Rosenberg

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Her Certified with Cathy Droz and Superstition Springs Lexus with Denise Erickson and Publicist Lauren Rosenberg

The program, HER Certified® — which stands for Honesty, Excellence and Respect — is designed to train auto dealers on what women want in a car buying and service experience from how they should be treated from the minute they drive up to the dealership, to the first handshake and all the way to the service and parts department. Droz consults with dealerships that are interested in attracting female customers by acknowledging how men and women think differently and, consequently, buy differently. According to Droz, women expect more than just the amenities like WIFI, a car wash and a cup of coffee, they ultimately want to be treated with respect.
The idea for the certification program came after she published “A Women’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let These High Heels Fool You,” which served to give women self-confidence and knowledge in the car-buying experience. The book opens with the buying power of women followed by her story and if she owned a dealership. The book educates women on what is and isn’t acceptable from a car buying experience.

Cathy Droz is an accomplished automotive journalist, author, speaker and radio host with a passion for the automobile industry. A native of New York, she was just 17 when she purchased the family sedan, which evolved into a 40-year career including opening a full-service automotive advertising agency, and, most recently, publishing her first book, “A Woman’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let These High Heels Fool You.” Highly respected by industry influencers, Cathy has test driven more than 500 vehicles, giving her insight and knowledge on virtually every make and model on the market to effectively educate the car buying consumer and make the search for the perfect automobile a pleasant and rewarding experience.

Cathy is currently Founder and CEO of HER Certified® — which stands for Honesty, Excellence and Respect — the industry’s first comprehensive certified dealer program aimed to help dealerships better serve female car buyers. The full-service “trifecta” employee training is designed to ensure the dealership not only meets, but exceeds, a woman’s expectations when buying or servicing a car. To be a part of the program, qualified dealerships who meet the criteria pay a fee and then receive items and services such as sales training for up to 100 employees that focuses on how to handle sales with female customers. Additionally, employees take the sales training online and must pass with 85 percent or higher. The sales training includes downloads of a workbook and her book for each employee taking the course.

A champion of community service and leadership, Cathy is a member of the Phoenix Automotive Press Association, a past President and Executive Board Member for Silent Witness, a distinguished member of Worldwide Who’s Who of Entrepreneurs, a 2016 Phoenix Suns Amazing Women award winner, the 2018 Honoree for Outstanding Women in Business, a volunteer for the Retired NFL AZ Legends, St. Vincent DePaul, and Alice Cooper’s Solid Rock charity, and donates 4% of all sales to the Girls Scouts of America to help promote financial literacy in young girls.

Cathy resides in Phoenix, Arizona, with her husband Manny. She is the proud parent of three children and nine grandchildren.

Follow HER Certified® on Twitter, Facebook and Instagram and connect with Cathy on LinkedIn.

Superstition Springs Lexus in Mesa, AZ, is proud to be an automotive leader in our area. Since opening our doors, Superstition Springs Lexus has kept a firm commitment to our customers. They offer a wide selection of both new and L/Certified pre-owned Lexus products.

Denise Erickson is a Lexus Master Certified Technology Specialist with Superstition Springs Lexus. Denise has over twenty years in the luxury automotive industry specializing in sales, marketing and technology education. She ensures that all Lexus clients receive the benefits of the “Lexus Experience” including one-on-one tutorial sessions, as well as hosting “New Owners” and “Women’s Technology Night” events on a regular basis.

Contact Denise via email and follow Superstition Springs Lexus on Twitter, Facebook and Instagram

Any publicist can get you a story. Lauren Rosenberg Public Relations has solidified over 50 front-page feature stories and hundreds of TV interviews for her clients. LRPR is a highly qualified and “think outside the box” communications and marketing firm representing all business verticals including: Art, Automotive, Construction, Entertainment, Fashion & Beauty, Health & Wellness, Home Décor, Literary, Luxury Consumer, Medical, Non-Profit, Online, Personal, Restaurants, Retail and Sports, among others.

Lauren Rosenberg has a proven track record as a seasoned professional, who is well known for being the “Connector”, connecting like-minded individuals and business together for opportunities that would have not come about had it not been for her making the connection.

Lauren is also an entrepreneur and creator of the Elaine Ryan® Home Decorating Kit and therefore can decipher what steps must be taken in order to advance her client’s businesses to the next level.

The former corporate publicist for Mastro’s and Houston’s (Hillstone) Restaurants, Lauren was name by The Business Journals as one of the leading Public Relations professionals because of her consistently ethical, professional and results oriented representation.

Connect with Lauren on LinkedIn, and follow LRPR on Twitter, Facebook and Instagram.

Shawn LaFave with North Georgia Promotions, Diane Campbell with Gratitude Goodies, and Seth Gilland with FSI

August 2, 2016 by Mike

North Fulton Business Radio

Shawn LaFave with North Georgia Promotions, Diane Campbell with Gratitude Goodies, and Seth Gilland with FSI

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John Ray, Diane Campbell, Seth Gilland, Shawn LaFave, Steven Julian

Shawn LaFave/North Georgia Promotions

NGA Promotions has grown to be one of North Georgia’s premier, family-owned providers of quality promotional products for any branding, marketing, publicity or communications need. They offer high quality custom screen printing and embroidery, digital printing and customized promotional items.

Diane Campbell/Gratitude Goodies

Gratitude Goodies is a corporately-focused gift basket company that provides delicious, stunning gifts to businesses all over the metro Atlanta area and nationwide. When you call, your order is created in real time by their skilled designers with an eye for elegance and style. Clients choose Gratitude Goodies when they want unique designs that help them express their sentiments in a meaningful way. Let them help you say “Thank you”, “Congratulations”, “Let’s celebrate”, “We’re thinking of you” and so much more. Gratitude Goodies was started in the basement of Diane Campbell’s home. Six months later, Marian McMichael joined her as Business Manager. Together they have built Gratitude Goodies, which now resides in 1,500-square-feet of production space with four employees. Each year they have grown and have been recognized in business. They are the proud recipients of the 2014 Small Business Award in Forsyth County; been named the Best of Forsyth in 2015 in the Gourmet Food Category; are a certified woman-own business with the National Woman Business Owners Corporation; and have recently been nominated for another small business award with the Greater North Fulton Chamber of Commerce.

Seth Gilland/Fulfillment Strategies International

During their 20 years in business, Fulfillment Strategies International has established itself as a leading provider of third party logistics and fulfillment services, helping companies to deliver merchandise to consumers, retail stores and businesses around the corner and around the globe. FSI offers a full suite of 3PL fulfillment services including storage, inventory management, pick/pack/ship of orders, international shipping expertise, promotional support and custom kit assembly. FSI offers a unique approach to fulfillment support. By layering technology solutions and system/web site integration with proven logistics best practices, clients gain a solid partner on their team. FSI’s clients maintain a wide variety of sales channels requiring all types of support. Their diverse service offering gives clients the peace of mind to focus on their business development and growth while giving them a true competitive advantage in the marketplace.

Jennifer Perry with Lone Wolf Communications and Amy Heskett & Meyghin Harringtion with Century Apartments

January 29, 2015 by Mike

Gwinnett Business Radio

Jennifer Perry with Lone Wolf Communications and Amy Heskett & Meyghin Harringtion with Century Apartments

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Mike Sammond, Megan Harrington, Jennifer Perry, Amy Heskett, Steven Julian — Mike Sammond, Meyghin Harrington, Jennifer Perry, Amy Heskett, Steven Julian

Jennifer Perry/Lone Wolf Communications

Lone Wolf Communications began as a public relations and copywriting agency in 2006. Since 2013, their focus has been entertainment publicity. They provide individual client services and consultations, as well as webinars and books for practitioners of the “Do-It-Yourself” movement.

Amy Heskett & Meyghin Harrington/First Communities/Century Apartments

The communities in the Century Collection offer luxury living apartment homes with an emphasis on resident satisfaction and strong identification through the Century brand. Headquartered in Atlanta, GA, they operate in multiple markets across the country including Florida, Georgia, North Carolina, South Carolina and Texas. Century Riverside and Century Sugarloaf are located in Lawrenceville, GA.

The Century Collection creates a convenient living experience by being located near centers of employment, shopping, transportation and entertainment. In addition, they offer a range of on-site amenities that frequently include business centers with WiFi, workout facilities, pools, and tennis courts. With an average age of less than 8 years, their communities are fresh and contemporary.

The Century staff strives to create a consistent experience of quality, value and satisfaction for their residents. Their attention to detail and quality control will offer you the carefree lifestyle you deserve!