
Troy Cobb, Cinch I.T., and Mark Ligler, Factory Automation Systems (ProfitSense with Bill McDermott, Episode 26)
On this episode of ProfitSense, host Bill McDermott was joined by Troy Cobb with Cinch I.T., who discussed the decision to purchase a franchise vs. start his own business, cybersecurity issues he sees currently, and more. Mark Ligler, Owner and Vice President of Factory Automation Systems, also joined the show. Mark’s business has weathered many seasons in the automation and robotic industry, and he shared his wisdom and experience on sensible business growth, attracting and retaining talent, and much more. Finally, Bill shared his thoughts on how essential a good organizational culture is for a business. ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.
Cinch I.T.
Cinch I.T., Inc. was established in 2004. Like so many computer support companies, it started as a one-man shop in a 10×10 office with no windows. But even then, the focus was on building great relationships with their clients. Over the years, Cinch I.T. has been fortunate enough to see unbelievable growth.
They have added some of the most brilliant minds in our industry to the team, expanded into a 12,000 sq ft corporate office complex, and we have been honored to receive numerous awards, including being named one of the Top 501 Managed Service Providers Globally by Future Channels.
Cinch I.T. has established itself as one of the most highly-regarded I.T. company and computer service providers in the United States. The reason is simple. They have spent years shaping the entire company to meet YOUR needs.
With Support plans designed to create lasting relationships, together they ensure immediate and long-term success.
Company website | LinkedIn | Facebook | Twitter
Troy Cobb, Owner/Sales Director, Cinch I.T.

Troy Cobb became the owner and sales director for the Cinch I.T. Atlanta office in January 2020.
Troy is a USMC Desert Shield/Storm Veteran with over 20 years of experience in the I.T. industry. Originally from New Jersey. he has lived in Atlanta for over twenty years.
Mark Ligler, Owner and Vice President, Factory Automation Systems

Mark Ligler is the Owner and Vice President of Atlanta-based Factory Automation Systems, Inc.
Factory Automation Systems is a full-service systems integrator that provides turnkey automation solutions to manufacturing companies across the U.S. FAS designs and implements solutions with programmable controllers, manufacturing information systems, motion control and robotic systems. They serve customers from diverse industries – building products, food and beverage, consumer products, automotive, metals, and more.
Factory Automation Systems was founded by Ross Pryor in 1992. Based in Atlanta, GA, the company has implemented thousands of solutions for manufacturers from a variety of industries across the U.S. and abroad.
About ProfitSense and Your Host, Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.
Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.
Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.
Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.














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