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Arthur Spalding with contract research organization TAMM Net

March 10, 2026 by John Ray

Arthur Spalding, TAMM Net, Inc., contract research organization, on FDA Approval, Clinical Trials, and Reimbursement for Medical Devices and Biotech (North Fulton Business Radio, Episode 944) with host John Ray
North Fulton Business Radio
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Arthur Spalding, TAMM Net, Inc., contract research organization, on FDA Approval, Clinical Trials, and Reimbursement for Medical Devices and Biotech (North Fulton Business Radio, Episode 944) with host John Ray

Arthur Spalding, TAMM Net, Inc., contract research organization, on FDA Approval, Clinical Trials, and Reimbursement for Medical Devices and Biotech (North Fulton Business Radio, Episode 944)

On this episode of North Fulton Business Radio, host John Ray welcomes Arthur Spalding, President of TAMM Net, Inc., a boutique contract research organization that helps biomedical inventors and companies navigate the final steps from laboratory to clinic. TAMM Net works with medical device, diagnostic, and pharmaceutical developers to conduct clinical trials, gain FDA authorization, and secure reimbursement from payers, addressing all three stakeholder needs under one roof.

Spalding brings more than 30 years of industry experience, including time at major firms like Pfizer and Parke-Davis, and now applies that large-company perspective to startups and emerging companies that often have brilliant science but limited commercial roadmaps. He shares a vivid example of a neurosurgeon who developed a device to safely rotate heavy patients during surgery, only to discover through Medicare claims data that over 30% of those procedures were performed by plastic surgeons, a market he had never considered. Knowing where the real market is, Spalding explains, is as important as the invention itself.

The conversation also covers the “lone wolf” problem, inventors who try to go it alone too long, and why investors in this space back the jockey, not the horse. Spalding describes how bringing in fractional C-suite executives early can dramatically improve an inventor’s odds of securing funding and completing the development journey before a patent expires.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • TAMM Net serves as the “last mile” bridge for medical device and pharmaceutical inventors, integrating FDA strategy, clinical trial design, and insurance reimbursement planning in a single engagement rather than leaving each to a separate specialist.
  • Inventors frequently overestimate how far along they are in the development process. Spalding’s team conducts gap assessments to help clients understand where they actually stand and what specific steps remain before they are ready to engage the FDA or enter clinical trials.
  • Investors in the biomedical space back the jockey, not the horse, meaning the team matters more than the invention. Statistically, having one experienced team member who has successfully commercialized a product before can more than double an inventor’s odds of success.
  • Rushing to get a device cleared through the FDA’s lowest-barrier pathway can backfire if the product requires stronger reimbursement or clinical evidence to succeed in the market. Strategic planning before going near the FDA often saves significant time and money by ensuring that all necessary documentation, clinical evidence, and reimbursement strategies are in place to meet market demands.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Arthur Spalding of TAMM Net
02:11 Arthur Spalding describes TAMM Net and its role in medical device and pharmaceutical development
03:07 Spalding’s background and the “patient is waiting” mission that drives his work
04:10 TAMM Net as the “last mile” for inventors: bridging from lab to clinic
05:08 Why integrating FDA, clinical trial, and reimbursement strategy together matters
06:05 Lessons from a career spanning Pfizer, Parke-Davis, and hundreds of products
06:35 The neurosurgeon case: how Medicare claims data revealed a 30% plastic surgery market he had overlooked
08:19 The lone wolf problem and why no successful product has ever been built by a single person
10:45 What separates inventors who succeed from those who don’t, and the limits of ChatGPT for FDA reimbursement questions
12:24 Why AI tools can’t reliably answer CPT reimbursement questions: the AMA owns and licenses that data
13:00 Georgia’s biotech ecosystem and what’s missing to retain locally-developed innovations
15:23 When inventors need to start building their team and what that team should look like
16:28 Why investors back the jockey, not the horse, and how experienced team members change the funding calculus
17:20 The value of fractional C-suite executives for startups that can’t afford full-time leadership
18:11 Manufacturing timelines: why pharmaceutical manufacturing is often the longest bottleneck in the FDA process
19:17 TAMM Net’s gap assessment process and why inventors often misjudge how far along they are
21:13 The Texas client case: how a pharma-style clinical development strategy reshaped a medical device approach
25:07 Why thinking about reimbursement and strategy early, not just before approval, is critical
26:19 The most common mistake: rushing to clear a device without considering whether it will actually be used or paid for
28:03 When inventors should pick up the phone and call TAMM Net
30:06 A 2025 success story: helping a radiation-emitting device client get FDA authorization faster than expected

Arthur Spalding, President, TAMM Net, Inc.

Arthur Spalding has over 30 years of experience in pharmaceuticals and medical devices, with expertise spanning market access, reimbursement, clinical trials, distribution, regulatory affairs, market research, hospital sales, forecasting, and sales operations. He held management and director-level positions at companies including Parke-Davis, Pfizer, Solvay, and Columbia Laboratories.

In 2009, he founded TAMM Net, Inc., a boutique contract research organization serving biomedical manufacturers. Spalding holds a B.S. in Chemistry from Union College in Schenectady, New York, and an MBA in Health Administration from Temple University in Philadelphia. He also serves as a mentor at the Texas Medical Center, Georgia Tech, and Emory.

LinkedIn

TAMM Net, Inc.

TAMM Net, Inc. is a boutique contract research organization offering comprehensive reimbursement and regulatory consulting services to biomedical manufacturers. The firm conducts clinical trials, including CMS-approved trials with health economics and outcomes research (HEOR) components, helps clients secure appropriate insurance reimbursement, including Hotline and Prior Authorization pathways, and gains FDA marketing authorizations and clearances, including QMS hosting and auditing. With an average of more than 20 years of experience per team member across multiple disease states, TAMM Net works with clients across North America, Europe, South Korea, and beyond.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Arthur Spalding, Beyond Computer Solutions, biomedical, biotech, clinical trials, contract research organization, CRO, FDA approval, Georgia biotech, John Ray, medical devices, North Fulton Business Radio, pharmaceuticals, regulatory consulting, reimbursement, renasant bank, TAMM Net

Hootan Shahidi, CODE and DentFirst

June 3, 2021 by John Ray

Hootan-Shahidi-DBR-Album
Dental Business Radio
Hootan Shahidi, CODE and DentFirst
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HootanandPatrickonDBR

Hootan Shahidi, CODE and DentFirst

Procedure coding, billing, and reimbursements are not a dentist’s favorite subjects, to say the least, yet successfully navigation of these issues is essential to the bottom-line health of the practice. Hootan Shahidi joins host Patrick O’Rourke on the show to discuss these issues and much more. Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

CODE

Cross Over Dental Enterprises (CODE) specializes in billing medical insurance for dental professionals with unparalleled support and training. CODE’s work enables their dental practice clients to bill to medical insurance at a far greater rate than they are accustomed to.

DentFirst

DentFirst Dental Care has been proudly serving the Greater-Atlanta area for 35 years! What makes DentFirst so incredibly unique is their dedication to making dental care for metro-area residents easily accessible, affordable and dependable. Their patients are their number one priority! DentFirst does everything they can to accommodate their needs while ensuring that the care and customer service they receive is rivaled by none.

DentFirst has 13 convenient locations around Atlanta which are always welcoming new patients. They understand that our patients have busy schedules, but still value easy access to their healthcare providers which is why they offer extended evening hours during the week and Saturday appointments. In addition to this, they want our patients to be able to receive all of their treatment needs under one roof.

Hootan Shahidi, Owner, CODE and Director of Clinical Operations, DentFirst

Hootan-Shahlidi-CODE-DentFirstHootan Shahidi was an office manager and a dental consultant for over 10 years before starting CODE. He is well versed in all matters of the dental field, including medical and dental insurance billing.

Hootan is the owner of Cross Over Dental Enterprises (CODE), a medical billing company for dentists and dental specialists.

He is currently also the Director of Clinical Operations for DentFirst, a regional DSO in metro Atlanta.

Connect with Hootan on LinkedIn.

DBRAfterShow5.28.2021

About Dental Business Radio

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show.

The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®.

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible.

They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Tagged With: CODE, Cross Over Dental Enterprises, dental practice billing, dental practices, DentFirst, Dentist, dentistry, medical billing, Patrick O'Rourke, PPO Negotiations & Analysis, PPO network contract analytics, Practice Quotient, procedure coding, reimbursement

Transition to MIPS – Top Docs Radio

July 29, 2016 by angishields

Top Docs Radio
Top Docs Radio
Transition to MIPS - Top Docs Radio
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Dr. Ame

Transition to MIPS

On this week’s MAG episode, I hosted Dr. Adrienne Mims, Vice President and Chief Medical Officer, Medicare Quality Improvement for Alliant Quality, to talk about the transition to the Merit-based Incentive Payment System (MIPS).

Adrienne Mims, M.D., MPH, is the vice president and chief medical officer for Alliant GMCF. Board certified in family medicine and geriatrics, she has more than 30 years of primary care, consultative and home care geriatric experience. Dr. Mims serves on a number of boards, including the American Health Quality Association (the trade association for Medicare Quality Improvement Organizations), the Georgia Academy of Family Physicians, and the PCPI (the national organization that develops quality measures for all specialties).

In addition, the MAG member serves on the NCQA Geriatric Measurement Advisory Panel and the NCQA Clinical Programs Committee.  Dr. Mims was the medical director of the Georgia Medicaid Management Program, and she was the director of prevention health promotion and research with The Southeast Permanente Medical Group in Atlanta.

Dr. Mims completed her undergraduate training at George Washington University, her medical school at Stanford University, her residency at the Martin Luther King Jr./Charles Drew Medical Center, and her geriatric fellowship at the West Los Angeles VA. She also has an MPH in epidemiology from UCLA. It is imperative for medical practices to make a successful transition to Medicare’s new Merit-based Incentive Payment System (MIPS).

Instead of the EHR (Electronic Health Record) or the PQRS (Physician Quality Reporting System) or the Value-based Payment Modifier programs, the government will employ a single payment platform

– which is the result of the Medicare Access and CHIP Reauthorization Act (MACRA) that was signed into law in 2015. The new payment model will be based on a 100-point MIPS Composite Performance Score. That CPS will determine your Medicare payment adjustment – either up or down.

This is scheduled to commence in 2019, and the Centers for Medicare and Medicaid Services will use the 2017 calendar year as the basis for the initial reimbursement – keeping mind this is not an optional process.

Special Guest:

Dr. Adrienne Mims, Vice President and Chief Medical Officer, Medicare Quality Improvement, Alliant Quality

 

Tagged With: CW Hall, MACRA, Medical Association of Georgia, MIPS, reimbursement

AMA Talks Opioid Abuse and MACRA – Top Docs Radio

June 30, 2016 by angishields

Top Docs Radio
Top Docs Radio
AMA Talks Opioid Abuse and MACRA - Top Docs Radio
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Opiod

AMA Talks Opioid Abuse and MACRA

Patrice A. Harris, M.D., M.A., is a psychiatrist from Atlanta. She is the chair of the American Medical Association’s Board of Trustees (BOT), and she is the chair of AMA’s Task Force to Reduce Opioid Abuse. Dr. Harris has been the president of the Georgia Psychiatric Physicians Association, and she has served on the Medical Association of Georgia’s Council on Legislation.

In 2001, Dr. Harris was honored as the Georgia Psychiatric Physicians Association’s

Psychiatrist of the Year. After she earned her medical degree at West Virginia University, she did her residency in psychiatry and fellowships in child psychiatry and forensics at Emory.

She was also a Barton senior policy fellow at the Emory University School of Law. Dr. Harris was the director of Health Services for Fulton County, and she served as the medical director for the Fulton County Department of Behavioral Health and Developmental Disabilities.

Opioid abuse is a crisis in America. More than 40 people in the U.S. die from an opioid overdose every day, while many more are becoming addicted. The American Medical Association (AMA) Task Force to Reduce Opioid Abuse – which is comprised of 27 physician organizations and the American Dental Association – has announced several recommendations to address this epidemic.

It is urging physicians to register for and use state-based prescription drug monitoring programs (PDMPs) as part of the decision-making process when they consider treatment options.  When fully-funded and available at the point of care, PDMPs are an effective tool for physicians to identify patients who may be misusing opioids and can be used to implement treatment strategies, including referral for those in need of further care.

AMA will also continue to work with the administration and Congress to develop balanced approaches to end prescription opioid misuse, as well as supporting congressional and state efforts to modernize and fund PDMPs. Finally, AMA has initiated an educational effort and communications campaign to promote safe,

effective and evidence-based prescribing within the medical profession.

Georgia PDMP registration: www.hidesigns.com/gapdmp

MACRA

According to the Centers for Medicare & Medicaid Services (CMS), the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) changed how Medicare health care providers will be paid in several important ways. MACRA

1) eliminated the Sustainable Growth Rate (SGR) formula and 2) created a new framework to “reward health care providers for giving better and not just more care” and 3) combined the existing quality reporting programs (EHR, PQRS) into one new system. According to CMS, this new “Quality Payment Program (QPP)” will replace “a patchwork system of Medicare reporting programs with a flexible system that allows you to choose from two paths that link quality to payments: the Merit-Based Incentive Payment System (MIPS) and Advanced Alternative Payment Models.”

Special Guest:

Dr. Patrice Harris, Chairman, Board of Trustees, American Medical Association

google-plus-logo-red-265px  linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3

Opiod
Dr. Patrice Harris

Tagged With: controlled medications, CW Hall, Dr. Patrice Harris, healthcare radio, MACRA, MAG, MAG Foundation, Medical Association of Georgia, medicare, opioid abuse, reimbursement, Think About It

Blue Cross Blue Shield of Georgia – Top Docs Radio

January 18, 2016 by angishields

Blue Cross Blue Shield of Georgia
Top Docs Radio
Blue Cross Blue Shield of Georgia - Top Docs Radio
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Blue Cross Blue Shield of Georgia
Blue Cross Blue Shield of GA CEO, Jeff Fusile

Blue Cross Blue Shield of Georgia

On this week’s episode with our partner, Medical Association of Georgia, MAG CEO, Donald Palmisano, Jr., joined me in studio.  We hosted Jeff Fusile, the recently-appointed President for Blue Cross Blue Shield of Georgia.  Jeff joined the company in the lead role, coming over from Anthem in November of 2015.

Jeff Fusile is president of Blue Cross and Blue Shield of Georgia (BCBSGa), the state’s oldest and largest health insurance company. He oversees sales, account service, marketing, underwriting, and customer relationships. Jeff is involved in corporate strategy planning and execution, and he serves as the primary contact for state regulators to ensure compliance and manage any state-related matters.

Jeff previously served as Senior Vice President and Chief Financial Officer for the Commercial & Specialty Business Division of Anthem, Inc., which is Blue Cross and Blue Shield’s parent company. He joined Anthem in 2011 after spending 22 years as a strategic management consultant with PricewaterhouseCoopers. Jeff is a licensed CPA. He has qualified as an expert witness in insurance and the broader health care industry. He is widely recognized as an industry leader in health care strategy, corporate governance, compliance, enterprise risk management, HIPAA, and ICD-10.

As the health care landscape undergoes an unprecedented transformation, the traditional relationships between providers and payers are also evolving. With the largest network of providers in the state, Blue Cross and Blue Shield of Georgia (BCBSGa) serves more than 3 million Georgians and is the only plan offered in all 159 counties.  BCBSGa President Jeff Fusile will discuss how BCBSGa is developing programs to facilitate better collaboration with providers, make health care more affordable for consumers and simplify the access to care. Reaching out to rural communities and the impact of technology on delivering innovative solutions was also discussed.

Special Guest:

Jeff Fusile, CEO, Blue Cross Blue Shield of Georgia  linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  youtube logo

Cryotherapy

  • BS, Accounting & Finance, Florida State University College of Business
  • Certified Public Accountant
  • Previous Managing Partner, PriceWaterhouseCoopers
  • Former Senior VP/CFO, Commercial & Specialty Business, Anthem

Tagged With: CW Hall, Donald Palmisano Jr., health insurance, healthcare radio, Medical Association of Georgia, preventive health, reimbursement, Top Docs Radio

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