Committing to Success: Long-Term Strategies in Marketing
Karen Nowicki brings together dynamic entrepreneurs Megan Ferguson, Founder of Back Court Marketing, Caitlin Penny, CEO of Copper Theory Creative, and Elizabeth Lowney, CEO of Creating Buzz PR, for a lively discussion on the intricacies of B2B collaboration and strategic networking. The guests share valuable insights into personal branding, social media marketing, and the importance of genuine partnerships within the entrepreneurial community. Highlighting the significance of quality over quantity in networking, they emphasize the alignment of business goals when seeking collaborative and referral partners.
The guests collectively explore the trends in digital marketing for 2024, common social media mistakes, and the commitment required for long-term marketing success. With a focus on professionalism, authentic representation, and the need for clear messaging in the competitive world of marketing and branding, tune in for expert insights to elevate your business presence! 
Backcourt Marketing provides social media marketing services for small to medium sized businesses who have at least one of the following goals: Reaching more customers online, raising revenue through online sales, expanding to a new audience, improving their brand, driving traffic to their website, creating influencer partnerships, or generating leads.
For business owners and marketing managers who are too swamped with wearing many other hats, we are the outsourced team they can hire to effectively run the business’ social media accounts.
Megan Ferguson started Backcourt Marketing, a recent recipient of the State Forty Eight Foundation Grant, to help businesses that were under-utilizing social media platforms. She understands the roadblocks that stop business owners from effectively promoting their business to thousands of people online daily.
She took what she knew she is good at, her background in strategic marketing, out of the box campaigns, writing compelling content, and developed a business out of it. Megan comes from a background in sports journalism and sports marketing, having managed large scale accounts such as the Naismith Memorial Basketball Hall of Fame.
In her free time, you can find her at just about any Arizona sports matchup happening in the Valley.
Follow Backcourt Marketing on LinkedIn, Facebook, X and Instagram.
Copper Theory Creative is a full-service marketing agency based out of Phoenix, AZ. They specialize in personal branding and social media workshops, as well as everything else digital marketing! They help you make money by professionally amplifying your brand to represent your vision in business by refining, refreshing and revamping your brand in the digital marketplace.
Art has always played a major role in Caitlin Penny’s life. Everything she did growing up included some sort of artistic ability or activity. Caitlin Penny has been a graphic designer since 2010, and founded her business, Copper Theory Creative in 2016 at the age of 24. She was excited, and her dream of being her own boss was worth fighting for.
Copper Theory Creative has expanded into a full-service branding and design agency that has serviced over 100 businesses since 2016. They are your partner in business – helping you make money by professionally amplifying your brand to represent your vision in business.
They take a very personal approach with their process, and are excited to get to know you and why you started your business! Copper Theory helps established entrepreneurs take their business to the next level by refining, refreshing and revamping their brand in the digital marketplace.
As a female business owner, Caitlin has been lucky to find many amazing mentors along the way who inspired her to never give up. As the company grows, she never forgets the small business owners, clients, and supporters that have believed in her since day one. Her version of changing the world is making your brand be seen in the best way possible so you can change the world in your own way.
She recently received the Young Professional of the Year award from NAWBO and has been featured in Shout Out Arizona, CanvasRebel and United Colors of Design magazine. Caitlin is also an Arts Commissioner for the City of Chandler.
When she’s not designing, she loves hanging out with her pitbull Herbie, watching Harry Potter or listening to a good true crime podcast.
Connect with Caitlin on LinkedIn and follow Copper Theory Creative on Facebook, X and Instagram.
Creating Buzz PR is a boutique PR company specializing in creative storytelling to garner the publicity our clients need to grow and establish their reputations for success. We have had our clients in Forbes Magazine, Inc. Magazine, CBS News, ABC 15, USA Today, AZ Republic, Phoenix Business Journal, Phoenix Magazine, AZ Foothills, AZ Big Media, Modern Luxury, The Times publications and many more.
Elizabeth Lowney was working for a fairly high-profile company in San Francisco, putting on a lot of corporate and charity events when a PR company there asked her to join them. She’s always been a writer, so she fell in love with that part of it – finding and telling the compelling stories of our clients.
That is still how she works now – telling an interesting story people want to read and putting on events people want to attend.
When Elizabeth moved to Arizona to be closer to family, she started over from scratch, not knowing anyone. She had a hugely successful run with one of her first clients, Superstition Meadery, who Elizabeth had in over ten media outlets nationally and locally in their first month. By month three, She had grown their sales by 30% – just with publicity.
