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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

April 22, 2025 by John Ray

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group
North Fulton Business Radio
Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group
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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their entrance into home healthcare in the Atlanta metropolitan area. Stephen shares his personal backstory, the passion behind his work, and the challenges faced in healthcare staffing. Additionally, he highlights key differentiators of OPA Health Group, including their rigorous recruitment process and exceptional internal team, along with valuable advice for those seeking home healthcare services. The episode underscores the importance of reliability and compassionate care within the healthcare industry.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Stephen Deason, Founder and CEO, OPA Health Group

Stephen Deason, Founder and CEO, OPA Health Group
Stephen Deason

Stephen Deason is the Founder and Chief Executive Officer of The OPARASA Group, which includes OPA Staffing and OPA Home Care under its umbrella. Based in Roswell, Georgia, Deason brings over 30 years of experience in building and managing healthcare and technology companies. He is recognized as an entrepreneur, author, public speaker, consultant, professor, and recovery advocate. Deason’s leadership is marked by a commitment to social enterprise, specifically helping individuals in recovery build personal and economic worth by leveraging business opportunities and workforce training.

Deason’s academic background is extensive. He holds a Bachelor of Science in Mathematics from the University of Alabama at Birmingham, an MBA and an MSc in Accounting from Emory University, and he is ABD (all but dissertation) for a PhD in Business from Emory University’s Laney Graduate School. He is also a graduate of the Johns Hopkins CityLabs program and has pursued additional graduate studies at Johns Hopkins University.

Before founding The OPARASA Group, Deason served as CEO of GRYYT, a socially conscious MarTech firm, and held C-level positions with several other technology companies. He is an active volunteer, serving on multiple nonprofit boards and advisory boards for startup technology and telecommunications firms. Deason is also a frequent public speaker on topics such as leadership and recovery, and he has authored two books and multiple academic papers.

LinkedIn

OPA Health Group

OPA Health Group serves as the parent organization for both OPA Staffing and OPA Home Care, providing strategic oversight and ensuring that both divisions uphold the group’s commitment to high-quality healthcare services. The two entities, while operating under the same corporate umbrella, maintain distinct operational focuses and service models, each tailored to meet specific needs within the healthcare sector.

OPA Staffing is dedicated to recruiting and placing highly qualified healthcare professionals in medical facilities across multiple states, including Alabama, Maine, North Carolina, South Carolina, Florida, Massachusetts, Pennsylvania, Georgia, Mississippi, and Texas. The division specializes in sourcing clinical and administrative staff such as registered nurses, licensed practical nurses, certified nurse assistants, nurse practitioners, physician assistants, therapists, and laboratory professionals. OPA Staffing is recognized for its rigorous hiring standards, ensuring that all candidates meet or exceed Joint Commission Accreditation Standards and Department of Health Regulations. The division operates out of its headquarters at 9755 Dogwood Road, Suite 320, Roswell, Georgia, and is distinguished by its collaborative partnerships with healthcare facilities and its commitment to open communication and quality assurance. OPA Staffing has also earned The Joint Commission’s Gold Seal of Approval, reflecting its dedication to excellence in healthcare staffing.

OPA Home Care, on the other hand, focuses on providing in-home care and support for seniors and individuals who require assistance with daily living activities. Its services encompass personal care, companionship, medication management, transportation, meal preparation, and specialized care for couples or those recovering from illness or surgery. OPA Home Care primarily serves counties within Georgia, including Cherokee, Cobb, Dawson, DeKalb, Forsyth, Fulton, Gilmer, Gwinnett, Hall, Lumpkin, Monroe, and Pickens. Like OPA Staffing, OPA Home Care is headquartered at 9755 Dogwood Road, Suite 320, Roswell, Georgia. The division employs a large team of credentialed caregivers, certified nursing assistants, and nurses, offering customized care plans tailored to the unique needs and budgets of each client. Clients benefit from reliable backup care, 24/7 support, and a strong track record of service, as evidenced by the division’s support of more than 112 active facilities in Georgia over the past five years.

Both OPA Staffing and OPA Home Care operate in close coordination under the leadership and operational infrastructure provided by OPA Health Group. Although each division maintains its own specialized teams and service offerings, they share a unified mission, organizational standards, and a commitment to client-focused care. This integrated approach allows OPA Health Group to deliver comprehensive healthcare solutions, both in clinical settings and in the homes of those who need personalized support.

OPA Staffing: Website | LinkedIn | Instagram | Facebook
OPA Home Care: Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Stephen Deason of OPA Health Group
01:44 OPA Health Group: Services and Expansion
02:49 Stephen’s Personal Journey and Passion for Healthcare
03:39 Challenges and Evolution in Healthcare Staffing
05:25 Impact of COVID-19 on Healthcare Staffing
06:30 Transition to Home Care Services
07:20 Operational Insights and Business Philosophy
12:09 Navigating Multi-State Operations
14:22 Home Healthcare: Differentiators and Client Success Stories
23:08 Conclusion and Contact Information
25:11 Host’s Final Remarks

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: home care, home healthcare, In-home Healthcare, John Ray, medical staffing, North Fulton Business Radio, OPA Health Group, OPA Home Care, OPA Staffing, staffing, Stephen Deason

Streamlining Staffing Management, with Omer Mutaqi, BuraqHR

January 23, 2025 by John Ray

Streamlining Staffing Management, with Omer Mutaqi, BuraqHR, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Streamlining Staffing Management, with Omer Mutaqi, BuraqHR
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Streamlining Staffing Management, with Omer Mutaqi, BuraqHR, on North Fulton Business Radio with host John Ray

Streamlining Staffing Management, with Omer Mutaqi, BuraqHR (North Fulton Business Radio, Episode 839)

In this episode of North Fulton Business Radio, host John Ray welcomes Omer Mutaqi, CEO of BuraqHR, to discuss the intricacies of HR managed services and staffing. Omer explains the concept of Vendor Management Services (VMS) and how BuraqHR specializes in serving small to midsized companies by centralizing their HR processes. The conversation delves into Omer’s career journey, the competitive landscape of HR services, and how BuraqHR enhances efficiency and compliance for its clients. They also explore the benefits these services bring to businesses expanding internationally. The episode highlights client success stories and offers insights on how BuraqHR saves companies time and money.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Omer Mutaqi, Chief Executive Officer, BuraqHR

Omer Mutaqi
Omer Mutaqi

Omer Mutaqi is a highly accomplished business leader with 20+ years of experience in recruitment.

Omer climbed the ranks from Head of Recruiting to Regional Manager and eventually became Managing Director—East Coast at Horizon Staffing. Omer‘s expertise lies in understanding business needs, ensuring customer satisfaction, and sourcing top-notch candidates, primarily in the aerospace, medical device, energy, and healthcare industries along the East Coast.

In 2011, he co-founded MY HR, where he streamlined processes, introduced new vendors, and implemented a successful social media marketing strategy. Now, as CEO of BuraqHR (Talent Acquisition MSP), Omer is building a diverse team of leaders across the USA to elevate MY HR and BuraqHR to greater heights. Omer‘s dedication extends to his involvement as a board member at USPAACC-SE, marketing team chair at TAG DE&I, and mentor at SCORE-Atlanta, GA.

LinkedIn

BuraqHR

BuraqHR is a Contingent Workforce Managed Service Provider (MSP) that specializes in simplifying and managing all aspects of contingent workforce programs. With over 25 years of industry expertise, BuraqHR offers comprehensive solutions, including talent sourcing, vendor management, compliance, onboarding, time tracking, payroll, and invoicing, all consolidated under one platform.

As an NSMDC-certified Minority and Women-owned business, the company focuses on supporting small to mid-size programs ranging from $3 million to $25 million. Buraq HR partners with rigorously vetted local vendors who bring a deep understanding of regional labor markets and utilizes an advanced recruitment technology ecosystem to optimize total talent strategies. With global capabilities, Buraq HR delivers efficiency and exceptional service tailored to meet the unique needs of its clients.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:34 Guest Introduction: Omer Mutaqi
01:48 About BuraqHR
02:53 Omer’s Career Journey
03:54 Challenges in HR and Staffing
04:29 Vendor Management Services Explained
22:21 Client Success Stories
25:33 Contact Information and Closing Remarks
26:24 Final Thoughts and Thank You

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: BuraqHR, contingent workforce programs, HR, John Ray, managed services, North Fulton Business Radio, Omer Mutaqi, staffing, staffing management

Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach

October 14, 2024 by John Ray

Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach, on ProfitSense with Bill McDermott
North Fulton Studio
Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach
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Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach, on ProfitSense with Bill McDermott

Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach (ProfitSense with Bill McDermott, Episode 63)

This episode of ProfitSense, hosted by Bill McDermott, explores crucial elements for business success, featuring insights from Katie Taylor of K.B. Taylor Marketing, Bruce Burkholder from Robins, Eskew, Smith & Jordan CPAs, and Peter Faser with The Profitability Coach. The session delves into marketing strategies for small to medium-sized businesses, emphasizing the importance of comprehensive plans and brand understanding. It also discusses challenges in accounting, including the shortage of accountants, and the significance of a strong CPA relationship. Additionally, key areas for sustainable profitability and preparations for a business sale are outlined, targeting business owners’ financial acumen enhancement. This episode offers a multifaceted perspective on overcoming current business challenges and optimizing future growth.

Bill McDermott concludes the show by explaining the difference between a profitability coach and a part-time CFO.

ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton affiliate of Business RadioX® in Alpharetta.

Katie Taylor, K.B. Taylor Marketing

Katie Taylor, K.B. Taylor Marketing, on ProfitSense with host Bill McDermott
Katie Taylor, K.B. Taylor Marketing

Katie provides strategic marketing communications and brand consulting for small to mid-sized service-based businesses and nonprofits, particularly those that do not have the need or budget for a full-time marketing director.

With more than three decades of marketing and communications experience, she helps businesses develop and implement marketing strategies that achieve results.

Katie offers a range of solutions that include marketing planning; branding and messaging; logo and visual identity development; website development and online marketing; sales material development; social media; email marketing; content development; advertising; and public relations.

Website | LinkedIn

Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs

Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, on ProfitSense with host Bill McDermottt
Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs

Bruce Burkholder is an audit and client services manager and works in the McDonough and Duluth offices of Robins, Eskew, Smith & Jordan.

Prior to joining Robins, Eskew, Smith & Jordan in 2019, Bruce worked with a big four firm and a large Atlanta firm. His expertise includes audits, reviews, business consulting and financial statement services. He leads the 401(k) audit practice, works closely with nonprofits to provide audits and financial statement preparation, and services for-profit clients in industries that include manufacturing, distribution and construction.

Robins, Eskew, Smith & Jordan is a full-service accounting firm that strives to be a single-source provider of accounting, audit, tax and business advisory services for our clients. They accomplish this goal by first getting to know each client’s unique situation and financial objectives, and then devising sound strategies that you can rely on.

Website | Company LinkedIn | Bruce’s LinkedIn

Peter Faser, The Profitability Coach

Peter Faser, The Profitability Coach, on ProfitSense with host Bill McDermott
Peter Faser, The Profitability Coach

Peter Faser has over 25-years of commercial, corporate and investment banking experience.  His passion has always been helping his clients get to a better place financially, whether they are a small business or a publicly traded company.  He began his career with Trust Company Bank in Atlanta, managing a portfolio of middle-market clients and guiding them in appropriate balance sheet management and income statement efficiencies.

Peter then pivoted to specializing in the banking of other financial institutions, and for the next 17 years, Peter assisted his clients with debt and equity capital solutions to promote growth, along with providing startup capital solutions for de novo institutions.  Additionally, Peter and his team ran due diligence on potential acquisition targets in the banking space and assisted in getting his clients ready to sell.

For seven years, Peter worked with Truist Securities, where he originated a new line of business designed to help corporate and investment banking clients recognize human capital efficiencies by increasing productivity, engagement and retention levels.  Through this experience of working with over 500 clients across the country, Peter recognized that the level of advisory services offered to smaller clients was not as prevalent as it once was, and he found that most clients were so focused on running their businesses day to day that they were missing the sensitivity analysis required to move their business forward.  He has now joined forces with his former teammate, Bill McDermott, to help fill this educational gap.  He is excited to be working with The Profitability Coach and getting back to the fundamentals of helping small businesses discover the right path to profitability.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction to ProfitSense with Bill McDermott
01:03 Meet the Guests: Katie Taylor, Bruce Burkholder, and Peter Faser
01:27 Katie Taylor on Marketing Strategies for Small Businesses
04:53 Common Marketing Mistakes and Solutions
10:38 The Importance of Branding for Small Businesses
12:37 Online Marketing Essentials
16:27 Final Thoughts and Recommendations for Small Business Owners
19:34 Introducing Bruce Burkholder: Accounting Insights
24:27 Building Strong Client Relationships
24:57 Evaluating CPA Services
25:26 Importance of Proactive Solutions
25:51 Team-Based Approach in CPA Firms
26:32 Challenges in Accounting: Staffing Shortages
27:46 Addressing Client Needs Amid Staffing Issues
29:35 Strategies for Future Success
31:53 The People Business: Building Relationships
34:31 Introducing Peter Faser: The Profitability Coach
35:09 Peter Faser’s Journey and Expertise
38:27 Key Areas for Sustainable Profitability
41:37 Preparing to Sell Your Business
46:41 Bill McDermott’s Commentary on Differences Between a Profitability Coach and a Part-Time CFO
48:24 Conclusion and Contact Information

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Follow this link to find the show archive.

The show is presented by The Profitability Coach. The Profitability Coach helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business.

Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center, Gwinnett Habitat for Humanity, and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University, and he and his wife, Martha, have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Instagram and follow The Profitability Coach on LinkedIn.

Tagged With: Accounting, Bill McDermott, Branding, Bruce Burkholder, Katherine Bows Taylor, Katie Taylor, marketing, Peter Faser, profitability, ProfitSense with Bill McDermott, RESJ CPAs, Robins Eskew Smith & Jordan CPA's, staffing, The Profitability Coach

Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design

September 12, 2024 by John Ray

Desiree Caldwell, Elite HR Logistics, Inc., Jason Etheridge, LogicSpeak, and Sean Shannon, Strategic Growth Design, on ProfitSense with host Bill McDermott
North Fulton Studio
Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design
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Desiree Caldwell, Elite HR Logistics, Inc., Jason Etheridge, LogicSpeak, and Sean Shannon, Strategic Growth Design, on ProfitSense with host Bill McDermott

Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design (ProfitSense with Bill McDermott, Episode 61)

This episode of ProfitSense with host Bill McDermott features three distinguished entrepreneurs who share their expertise in navigating various complexities of managing a business. Desiree Caldwell from Elite HR Logistics discusses modern HR challenges, employee engagement, and the role of technology in streamlining HR processes. Jason Etheridge, Logic Speak, reveals key moments from his 20-year journey in the IT service industry, covering topics such as financial growth, acquisition, and managing technological change. Lastly, Sean Shannon from Strategic Growth Design elaborates on the critical components of a successful sales strategy, the importance of aligning sales and marketing, and the nuances of sales leadership.

Bill McDermott concludes the show with a commentary on going beyond exit planning as a buzzword.

ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton Studio of Business RadioX® in Alpharetta.

Desiree Caldwell, Elite HR Logistics, Inc.

Desiree Caldwell, Director of People & Culture / President, Elite HR Logistics, on ProfitSense with Host Bill McDermott
Desiree Caldwell, President and Director of People & Culture, Elite HR Logistics, Inc.

Desiree Caldwell is President and Director of People & Culture at Elite HR Logistics, Inc.

Elite HR Logistics is dedicated to providing exceptional hiring and staffing solutions to keep businesses running smoothly. Founded on the principle of putting people and family first, Elite HR Logistics delivers outstanding service through a flexible and comprehensive approach, ensuring teams are equipped with professionals who are ready to perform at their best.

Specializing in finding dedicated candidates who are passionate, eager to contribute, and ready to grow, Elite HR Logistics leverages over 30 years of combined experience in the logistics industry. The company excels in safety, service, and building strong relationships, making it a trusted partner in workforce management.

Elite HR Logistics’ streamlined process saves clients time, money, and resources, allowing them to focus on their core business operations without interruption. The company manages all aspects of the hiring process, including recruiting, dispatch, payroll, education verification, background checks, DOT compliance, and more. Whether clients need temp-to-hire industrial employees or long-term team members, Elite HR Logistics provides hands-on service and industry expertise to meet all staffing needs.

With a unique ability to find talent where others aren’t looking, Elite HR Logistics equips candidates with the tools they need to succeed and places them with reputable businesses across the United States. Committed to helping clients build strong, adaptable workforces, Elite HR Logistics is the partner of choice for driving business success. The road to success starts with Elite HR Logistics.

Website | LinkedIn | Desiree’s LinkedIn | Instagram | Facebook | X (Twitter)

Jason Etheridge, Logic Speak

Jason Etheridge, Logic Speak, on ProfitSense with host Bill McDermott
Jason Etheridge, Founder & President, Logic Speak

Jason Etheridge is the Founder and President of Logic Speak

Logic Speak works with local Atlanta businesses to provide proactive Technology Strategy, Support and Security. Since 2004, Logic Speak has focused on making a positive impact on organizations to leverage technology better.

IT Strategy: A well-defined technology strategy is essential for aligning IT initiatives with business goals. It involves identifying the right technologies that can drive innovation, enhance productivity, and improve operational efficiency. By developing a clear roadmap, you can ensure that your technology investments are strategic and yield long-term benefits.

Support: Effective technology support is crucial for maintaining a productive workforce. It involves providing timely assistance and troubleshooting for IT-related issues. This can range from software and hardware support to network and infrastructure management. By ensuring that employees have access to reliable support services, you can minimize downtime and maximize productivity.

Security: Security is paramount in today’s digital world, especially with the rise of cyber threats. A strong security strategy involves implementing measures to protect sensitive data and systems from unauthorized access, breaches, and other security risks. This includes deploying firewalls, encryption, multi-factor authentication, and regular security audits.

Find out more at www.logicspeak.com or email us at hello@logicspeak.com

Website | LinkedIn | Jason’s LinkedIn | Instagram | Facebook

Sean Shannon, Strategic Growth Design

Sean Shannon, President, Strategic Growth Design, on ProfitSense with Bill McDermott
Sean Shannon, President, Strategic Growth Design

Sean Shannon is the President of Strategic Growth Design.

Strategic Growth Design helps small and medium sized businesses and start ups chart a path to sustainable growth through thoughtful strategy and disciplined processes.  Sales is the engine that drives growth and yet little thought is given to the infrastructure that’s necessary to create repeatable success.

SGD offers business owners and CEOs the opportunity to engage on a project basis or as fractional sales leadership, all driven by the needs of the organization.  Some simply need the processes; others need the leadership only years of experience can bring on an interim basis.  The pros at Strategic Growth Design are ready to roll their sleeves up and get to work driving revenue north and mental anguish south.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to Profit Sense
01:20 Guest Introduction: Desiree Caldwell of Elite HR Logistics
01:40 Navigating Modern HR Challenges
02:52 Employee Engagement and Retention Strategies
04:50 The Role of Technology in HR
05:52 Success Stories from Elite HR
07:32 Fostering Healthy Workplace Cultures
09:36 Guest Introduction: Jason Etheridge of Logic Speak
10:05 Pivotal Moments in LogicSpeak’s Journey
11:35 Managing Financial Growth
14:45 Adapting to Technological Changes
18:00 Sales Strategies and Community Service
22:46 Guest Introduction: Sean Shannon of Strategic Growth Design
23:07 Key Elements of a Successful Sales Strategy
26:58 Aligning Sales and Marketing
28:32 Compensation Design for Sales Teams
30:59 Responding to Market Disruption
34:44 The Importance of Exit Planning
36:37 Conclusion and How to Stay Connected

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Follow this link to find the show archive.

The show is presented by The Profitability Coach. The Profitability Coach helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business.

Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center, Gwinnett Habitat for Humanity, and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University, and he and his wife, Martha, have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Instagram and follow The Profitability Coach on LinkedIn.

Tagged With: Bill McDermott, Desiree Caldwell, Elite HR Logistics, it services, it services provider, Jason Etheridge, LogicSpeak, ProfitSense, ProfitSense with Bill McDermott, Sales, sales management, Sean Shannon, staffing, Strategic Growth Design, talent retention, workplace culture

J.D. Godbout with IT Resource Market

April 22, 2024 by Tom Sheldon

Northeast Georgia Business Radio
Northeast Georgia Business Radio
J.D. Godbout with IT Resource Market
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                                                                                      JD Godbout

 

JD Godbout/IT Resource Market

ITRM began with one simple question, “How does a company fill the staffing needs of its clients while maintaining a unique edge to business?” The answer to this question lies within the company’s mission statement:

Their mission is to help their customers staff their business in the most effective manner. They do this by providing staffing services that are easy to understand and that reliably project their customer’s best image. To provide the highest possible quality of products and services in their field; to do everything possible to meet the customer’s needs in a timely, courteous and helpful manner. To always remember that their customers are the life’s blood and our reason for existence, that serving them is not an imposition on their time; it is the reason they are here.

Employees are expected to put forth maximum effort and initiative towards the performance of their jobs and the achievement of the company’s goals. The company and its management will make every effort to provide working conditions that enable all employees to fulfill their personal needs and goals and to maximize their professional growth as a part of the company.

ITRM is dedicated to putting forth maximum effort and initiative towards the performance of their jobs and to better serve their customers. Management and employees will work together and will constantly seek new ideas and suggestions, from each other and from customers, to achieve this end.

Our Community Partner for this episode of Northeast Georgia Business Radio is Visiting Angels Hoschton. A giant thank you for their continued support. Visiting Angels Hoschton provides dedicated in-home elderly care for your loved ones within familiar surroundings.

Northeast Georgia Business Radio is presented in part by Regions Bank.
Embrace the IF in life. Member FDIC and an Equal Housing Lender.

Tagged With: itrm, john david godbout, nega, northeast georgia, staffing, tom sheldon

Adaptability and Growth: A CEO’s Perspective on Success

April 9, 2024 by Karen

Adaptability-and-Growth-A-CEOs-Perspective-on-Success-feature
Phoenix Business Radio
Adaptability and Growth: A CEO's Perspective on Success
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Adaptability and Growth: A CEO’s Perspective on Success

In this episode of Phoenix Business Radio, Karen Nowicki and Jennifer Schielke discuss Jennifer’s journey in IT staffing and Summit Group Solutions’ commitment to tailored talent solutions. Jennifer highlights the pivotal role of her husband in navigating the company’s growth and reflects on transitioning from accounting to IT staffing, emphasizing adaptability and continuous learning. Throughout their conversation, they explore leadership, organizational culture, and professional development, with Jennifer emphasizing the importance of humility and fostering meaningful connections in the workplace.

As they wrap up, Karen and Jennifer stress the importance of supporting loved ones during tough times and the significance of empathy in both personal and professional realms.

Summit-Group-Solutions-logo

Summit Group Solutions, LLC is a multi-year Inc. 5000 awardee and 2023 Inc. Power Partner, uniting talent and technology through relationship-focused staffing and recruiting solutions. We are guiding, growing, and giving to the future of technology through its people, investing in the talent that brings the unimaginable to fruition. Our value-centered approach fuels our vision to pour into the communities where we live and work. We embrace the dignity and worth of every person and their ability to make a positive impact.

Jennifer-Schielke-Phoenix-Business-Radiov2Jennifer Schielke is the co-founder and CEO of Summit Group Solutions, LLC. She is a distinguished business professional and thought leader on values-based leadership. Her book, Leading for Impact: The CEO’s Guide to Influencing with Integrity reached Amazon’s #1 Best Seller status in February 2024. It encourages leaders to invest in self-reflection, purposeful development, and meaningful relationships. This has a transformative impact on the growth and influence of leaders and the people they are privileged to serve.

Schielke left her beloved island of Kauai, where she was born and raised, to foster her passion for learning and faith anchored her to a new purpose. This advanced her commitment to serve others generously and to lead with integrity. Her devotion to people overflows into leadership development and team engagement.

As she establishes a new homebase in Scottsdale, AZ, the author looks forward to remaining focused on contentment, gratitude, and growth. This chapter of life will continue to be rooted in professional development and purposeful impact. Her storytelling as a hula dancer has transformed into a written tool for reflective leadership investment though the pages of her book. Schielke’s own life journey established her high regard for relational leadership and a commitment to continuous growth, for herself and those whom she leads.

Connect with Jennifer on LinkedIn and follow Summit Group Solutions on Facebook, X and Instagram.

Tagged With: consulting, Leadership, Recruiting, staffing, talent aquisition

LIVE from SOAHR 2023: Zahara Fallaw, TRC Staffing

April 11, 2023 by John Ray

LIVE from SOAHR 2023: Zahara Fallaw, TRC Staffing
North Fulton Business Radio
LIVE from SOAHR 2023: Zahara Fallaw, TRC Staffing
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LIVE from SOAHR 2023: Zahara Fallaw, TRC Staffing

LIVE from SOAHR 2023: Zahara Fallaw, TRC Staffing (North Fulton Business Radio, Episode 639)

Zahara Fallaw, Vice President of Atlanta Commercial Staffing for TRC Staffing, joined host John Ray LIVE at the Business RadioX® remote at SOAHR 2023. She talked about her work at TRC Staffing, trends in employment and changes in the market, how employers can add value, and much more.

This show was originally broadcast live from SOAHR 2023, the annual conference of SHRM-Atlanta, held at the Gas South District Convention Center, Duluth, Georgia on March 28th and 29th, 2023. This series of interviews was underwritten by Oberman Law Firm, your legal guide to workplace complexities.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

TRC Staffing

TRC isn’t your typical staffing firm. They specialize in creating lasting partnerships that involve every aspect of your business, from contact center and warehouse to accounting and finance, and from short-term to direct hire. If your business needs talent, they know how to find it.

Website | LinkedIn | Facebook | Instagram | Twitter 

Zahara Fallaw, Vice President, Atlanta Commercial Staffing, TRC Staffing

Zahara Fallaw, Vice President, Atlanta Commercial Staffing, TRC Staffing

Zahara is the Vice President of Atlanta Commercial Staffing and has been in the staffing industry for 21 years. She takes a consultative approach while helping to build partnerships that help her clients meet their goals.

LinkedIn

 

 

Questions and Topics in this Interview:

  • Zahara’s work at TRC Staffing
  • How employers can add value
  • Trends in employment and changes in the market

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

The “LIVE from SOAHR 2023” Series is proudly underwritten by Oberman Law Firm

Stuart Oberman
Stuart Oberman, Founder, Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, and constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Connect with Oberman Law Firm:

Company website | LinkedIn | Twitter

 

Tagged With: Oberman Law, Oberman Law Firm, permeant staffing, shrm at, SOAHR 2023, staffing, Stuart Oberman, temporary staffing, TRC Staffing, Zahara Fallaw

Ron White, Express Employment Professionals of Atlanta Midtown

February 5, 2021 by John Ray

Express Employment Professionals
North Fulton Business Radio
Ron White, Express Employment Professionals of Atlanta Midtown
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Ron White, Express Employment Professionals of Atlanta Midtown (North Fulton Business Radio, Episode 328)

Ron White, Express Employment Professionals, joins host John Ray to discuss his recruiting and staffing business, how he helps both employers and job seekers, the added value he provides employers with a remote workforce, his outlook for 2021 and more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Express Employment Professionals of Atlanta Midtown

Express Employment Professionals of Atlanta Midtown, GA is a leading staffing provider helping job seekers find work with a wide variety of local businesses. The Express office in Atlanta Midtown, GA has a variety of jobs available, with full-time, part-time, and temporary positions available. And, as one of the leading staffing agencies in North America, Express provides employment services and workforce solutions to employers throughout our community. Contact us today to get started on finding the right fit for you.

The Express office is a locally owned small business with access to international resources. Founded in 1983, Express today employs more than 552,000 people across more than 825 franchise locations in Canada, the U.S., and South Africa.

Ron White, President, Express Employment Professionals of Atlanta Midtown

Express Employment Professionals
Ron White, Express Employment Professionals Atlanta Midtown

Rondale “Ron” White’s career has been a combination of sales and IT experience, enabling him to develop expertise in all stages of the sales cycle. Being recognized as a growth catalyst, multi-faceted leader, and a hands-on manager who builds trusting, value-based relationships in his previous roles helps Ron set a strong foundation as he opens the Atlanta, GA, Midtown office. His focus on being a people person and relationship developer will be beneficial as he builds a roster of clients and associates.

Throughout the majority of his career, Ron has held leadership roles as well as managed profits and losses. He was often recognized during his career as employee of the quarter and year. Away from the office, Ron enjoys spending his time with his five children, four of whom are adults, and the youngest is a 14-year-old daughter in 10th grade.

Company website      LinkedIn

Questions and Topics in this Interview:

  • Why did you get into the Recruiting Business?
  • How do you like running your own company?
  • What was the impact on your business due to COVID?
  • How’s your outlook for 2021?
  • What makes you different than other agencies?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: employment, employment services, Express Employment Professionals, Recruiting, remote workforce, Ron White, staffing

Recruiting a Diverse Workforce, with Allison O’Kelly, Corps Team

October 27, 2020 by John Ray

NFBR-Allison-O'Kelly
North Fulton Business Radio
Recruiting a Diverse Workforce, with Allison O'Kelly, Corps Team
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Recruiting a Diverse Workforce, with Allison O’Kelly, Corps Team (North Fulton Business Radio, Episode 299)

Corps Team Founder and CEO Allison O’Kelly joins host John Ray to discuss the increased efforts companies are making to employ a diverse workforce, tips for companies seeking to widen diversity in their ranks, and much more. Allison also addresses job seekers who are candidates for diversity hiring. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Allison O’Kelly, Founder and CEO, Corps Team

Allison O’Kelly is the Founder and CEO of Corps Team and a talent acquisition expert who partners with CEOs, executives and hiring managers to recruit exceptional talent into their organizations.  Allison has grown her business from an idea to a search and staffing firm that has placed thousands of professionals in companies nationwide.

Prior to Corps Team / Mom Corps, Allison was a CPA with KPMG in Atlanta, and was in a Leadership development program with Toys R Us where she served in various roles including launching the original Babiesrus.com site, Store Director of an $11 million Toys “R” Us Store, and multi-unit store management.

Allison has been recognized in the news media (TODAY Show, Wall Street Journal, CNN, Forbes) and awarded on a national level (EY Winning Women, Working Mother, Inc. 500, Conference Board). Corps Team was named a Top 20 Woman-Owned Business in the Atlanta Business Chronicle in 2019.

Allison’s current nonprofit boards include the Alliance Theater, Harvard Business School Club of Atlanta, Galloway School Annual Fund, and UGA Terry College Emeritus Alumni Board. Allison received her MBA from Harvard Business School and her BBA in Accounting from the University of Georgia. Allison is a CPA, licensed in Georgia

Company website

LinkedIn

Facebook

Twitter

Questions/Topics Discussed in this Show

  • Tell us about what you are seeing here in Atlanta regarding diversity hiring?
  • Is it increasing significantly?
  • What are some of the businesses where you are seeing more diversity hiring? Can you cite an example?
  • What positions are you seeing an uptick in diversity hiring?
  • Do you have any tips for those who will be applying for these jobs?
  • Tips for your clients who are trying to include more diversity among their ranks?
  • What are some goals for companies to keep in mind before they begin this process? What should they think about?
  • How does diversity hiring change the way you conduct advertising?
  • How if at all has the pandemic affected hiring in general, but in regards to diversity hiring?
  • How should diverse candidates approach this new hiring process?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Allison O'Kelly, Corps Team, diversity, diversity hiring, Mom Corps, Recruiting, recruiting agency, search firm, staffing, staffing firm, talent acquisition

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