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Coaching Women Entrepreneurs Towards Holistic Success, with Brooke Bailey, S. Brooke Bailey Coaching

March 1, 2024 by John Ray

Brooke Bailey
North Fulton Business Radio
Coaching Women Entrepreneurs Towards Holistic Success, with Brooke Bailey, S. Brooke Bailey Coaching
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Brooke Bailey

Coaching Women Entrepreneurs Towards Holistic Success, with Brooke Bailey, S. Brooke Bailey Coaching (North Fulton Business Radio, Episode 748)

On this episode of North Fulton Business Radio, host John Ray interviewed ICF certified coach Brooke Bailey. Brooke primarily serves women business owners, helping them transition from a frazzled state to a focused one in both their business and personal lives. Her 90-day group coaching program, the “Balanced Business, Balanced Life Blueprint,” aims to create a more sustainable lifestyle within the context of running a business. The program integrates wellness, business, and relationships, which Brooke believes enables a woman entrepreneur to define success based on her own terms.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Brooke Bailey, S. Brooke Bailey Coaching

Brooke Bailey, S. Brooke Bailey Coaching
Brooke Bailey, S. Brooke Bailey Coaching

S. Brooke Bailey, MBA, PCC, RYT, is the coach who empowers women entrepreneurs to redefine their own success. With her guidance, they learn to incorporate daily habits and systems that transform work-life balance from a seemingly impossible task to an enjoyable experience. Brooke is a productivity, behavioral science, and wellness specialist who combines Eastern and Western techniques to assist high-achieving women CEOs in expanding their businesses and doubling their impact. Entrepreneurs are taught basic but powerful daily habits to rest, redirect their energy, and reestablish a constant sense of equilibrium in all aspects of their lives.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:08 Introduction to Brooke Bailey and Her Coaching Practice
01:39 Brooke’s Journey into Coaching
03:51 The Overlapping of Business and Personal Life
07:22 The Concept of Work-Life Balance
08:46 The Three Phases of Brooke’s Coaching Program
10:37 The Importance of Defining Success
11:53 The Role of Simplification in Achieving Success
14:30 Refining Habits and Systems for Success
20:50 Brooke’s Unique Approach to Coaching
24:54 Success Stories from Brooke’s Clients

 

About North Fulton Business Radio and host John Ray

With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

 

Tagged With: balance, Brooke Bailey, ICF coach, John Ray, life coach for women, North Fulton Business Radio, S. Brooke Bailey Coaching, women entrepreneurs

Bobbie Menneg, Founder of Beyond the Ribbon

October 27, 2023 by Mike

Celebrating Powerhouse Women
Celebrating Powerhouse Women
Bobbie Menneg, Founder of Beyond the Ribbon
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Bobbie Menneg and Amanda Pearch Marmolejo

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Bobbie Menneg/Beyond the Ribbon

Bobbie Menneg is the founder of Beyond the Ribbon, a non-profit organization that provides help for cancer patients, particularly those who do not have access to premium resources. Her mission is to advocate for support and resources beyond the diagnosis of cancer, to educate, inspire hope, cultivate awareness and empower individuals throughout their journey and beyond.

Join Beyond the Ribbon in Lawrenceville for their Rods, Ribs & Ribbons Car Show on October 28th and their Run for the Ribbons 5k on November 11th.

Celebrating Powerhouse Women is presented by

Tagged With: 5k, amanda pearch, Amanda Pearch Marmolejo, Beyond the Ribbon, Bobbie menneg, breast cancer, breast cancer awareness, business podcast, Cancer, cancer support, car show, Celebrating Powerhouse Women, NEMA, powerhouse women, rods ribs and ribbons, run for the ribbons 5k, Sourced, women business leaders, women entrepreneurs, women executives, Women in Business

Jade Alexander-Esteves, Head of People for Moneypenny

October 20, 2023 by Mike

Celebrating Powerhouse Women
Celebrating Powerhouse Women
Jade Alexander-Esteves, Head of People for Moneypenny
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Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Jade Alexander-Esteves/Moneypenny

Jade Alexander-Esteves is the Head of People for Moneypenny. She has considerable expertise in leading the people agenda and is passionate about being part of a local and global diverse team, full of talent. Her role at Moneypenny includes people communication, recruitment and retention, training and ensuring the continuation of the happy and award-winning awesome culture that Moneypenny has become synonymous with since its foundation in 2020.

Celebrating Powerhouse Women is presented by

Tagged With: amanda pearch, Amanda Pearch Marmolejo, business podcast, Celebrating Powerhouse Women, Head of People, Human Resources, Jade Alexander-Esteves, Moneypenny, powerhouse women, women entrepreneurs, women executives, Women in Business

Jasna Pejovic with Flourish

May 2, 2022 by Karen

Phoenix Business Radio
Phoenix Business Radio
Jasna Pejovic with Flourish
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Jasna-Pejovic-with-Flourish

Jasna Pejovic with Flourish

Flourish is Smart Employee Growth Assistant. Flourish-logo

Investing into emotional intelligence of employees, boosts productivity and retention of companies by 12% and delivers a 250% return of investment within 8 months.
But 72% of HR directors find current solutions for development of soft skills as expensive and not effective.

Personalized, gamified and beautiful Flourish makes soft skill becomes a habit. Requires less than 10 minutes per day and provides measurable, long lasting results and saves HR budget up to 90%.

Jasna-Pejovic-headshotJasna Pejovic is an experienced Director & Leader in IT, sales and marketing roles.

She has worked in international Telecommunication (Deutsche Telekom) and Insurance corporations (Triglav) for more than 18 years, in various managerial and leadership roles.

In 2019, Jasna started her own entrepreneur career, founded a company “DigitalBee” with educational program “Digital Academy”, a unique program where children and adults can acquire knowledge important for success in Digital Age.

In 2020, founded startup Flourish, which in short time got support of European Union accelerator “EU4Tech” and UNDP accelerator “BOOST”.

Digital transformation expert, educator and innovator, certified coach for social&emotional intelligence.

Being aware that “change is only constant in our lives”, not afraid to step out from the comfort zone.

Taking seriously constant education as her partner in maintaining competitiveness.

Graduated in Mathematics and Computer science, which later on spiced with M.Sc. in Management of

Informational systems. Currently working on PHD thesis on field „Making decisions in conditions of uncertainty and risks-from managerial perspective “and enjoying being part-time lecturer at FIST & VATEL, UDG.

Connect with Jasna on LinkedIn and follow Flourish on Facebook and Instagram.

Tagged With: emotional intelligence digital coach, Smart Employee Growth Assistant, startup Flourish, women entrepreneurs

It Takes A Village E30

March 21, 2022 by Karen

It-Take-A-Village-E30-feature
Phoenix Business Radio
It Takes A Village E30
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It-Take-A-Village-E30

It Takes A Village E30

On this episode of Collaborative Connections Radio Show and Podcast, host Kelly Lorenzen had the pleasure of interviewing some amazing leaders in our community.

Ania Kubicki, CEO & Founder of ANGLES Communications and President-Elect of NAWBO Phx, Laura Bode, Director of Community Engagement of A New Leaf, and Shana Duffy, Principle Consultant, Blue Ocean Advisory and owner of Yellow Day Marketing joined Kelly on-air for an enlightening conversation.

If you want to be inspired, get more involved in the Arizona community, or learn something new about PR, non-profits, business ownership, or women in business, then check out this episode.

Did you know there is a media collaborative in Phoenix that focuses on Positivity? The Center for Positive Media just opened and Ania was excited to share about it. https://www.thecenterforpositivemedia.com/

Did you know that NAWBO advocates for women in business? They are a great resource in our community. https://www.nawbo.org/phoenix

Did you know that A New Leaf helps sexual and domestic violence victims? They are opening a Rap Crisis Center next month. Check out all of their services at https://www.turnanewleaf.org/services/

Did you know there is a consulting firm that helps brands connect with financial institutions for co-branded credit cards and loyalty programs? Shana Duffy is a principal consultant with them and a great resource for small and large businesses needing help with customer loyalty. https://boadvisory.com/

These ladies shared some GREAT resources, stories, and quotes during the show about everything above and more. It is worth the hour to listen to this episode of Collaborative Connections.

Thank you, KLM Consulting, Marketing, and Management for sponsoring Collaborative Connections Radio Show and Podcast.

A-New-Leaf-Logo-Hrzntl

A New Leaf advances its mission of “Helping Families…Changing Lives” by providing meaningful opportunities to empower disadvantaged individuals and families, and to create a stronger and healthier community. A New Leaf’s 30+ programs in the Phoenix Metro area address households’ immediate and longer-term needs through a continuum of care that promotes social and economic health and stability.

Services include emergency shelter, supportive housing, domestic and sexual violence support, financial empowerment, behavioral and primary health care, foster care, early childhood education, and family preservation. With 51 years’ experience providing social services to local communities, A New Leaf anticipates improving more than 30,000 lives this year through culturally responsive programming that cultivates equity in the community.

Laura-Bode-Phoenix-Business-RadioXLaura Bode serves as A New Leaf’s Director of Community Engagement. She has worked with A New Leaf for 10 years and is passionate about advancing the critical services the organization provides for the community.

She engages community corporations, foundations, civic leaders, and service groups to build awareness, funding, in-kind donations, and volunteer service to support all of A New Leaf’s programs.

Follow A New Leaf on LinkedIn, Facebook, Twitter and Instagram.

ANGLES is a communications agency with a mission to connect ideas and the people behind them to those who benefit from them. ANGLES works with visionaries who challenge the status quo and disrupt industries that need change. ANGLES-Communications

We help our clients bring positive change to industries, communities and the world through highly curated communications strategies and programs.

Ania-Kubicki-Phoenix-Business-RadioXAnia Kubicki started her career in public relations in New York City, working on high profile campaigns for destinations and political organizations. She moved to Phoenix in 2002 and started her agency, ANGLES Communications in 2006.

Ania is passionate about her clients and works with growth-oriented companies, powerful organizations and meaningful non-profits. She firmly believes that if you are not telling your story, someone will tell it for you.

Ania is an active member of our community serving on multiple committees, supporting and volunteering for causes in education, arts & entertainment as well as women and children. She is the President-Elect of the Phoenix Chapter of the National Association of Women Business Owners and is passionate about helping people overcome adversity and own their stories!

Connect with Ania on LinkedIn, Facebook and Instagram.

Blue Ocean is a multi-faceted advisory firm that excels in brand loyalty and payments solutions with a strong emphasis in the co-brand credit card space. Blue Ocean uses their vast experience and industry knowledge to successfully align brand partners and merchants with issuing banks and payment providers.

The Blue Ocean team has spent many years effectively negotiating co-branded programs nationally and internationally for travel, auto, retail, and financial institution brands. Additionally they manage RFP’s and contracts with Issuers and all three Card Networks; Visa, Mastercard, and American Express. Blue-Ocean-Advisory-logo

Blue Ocean also provides operational and marketing guidance on credit card programs to maximize growth and revenue, create winning marketing and focused strategies that enhance consumer loyalty through enhanced product value and innovation.

Beyond marketing and business development the Blue Ocean team has strong operational backgrounds that cover Credit, Risk, Fraud, Customer Service, Forecasting, Financial Analysis, and user Analytics.

Shana-Duffy-Phoenix-Business-RadioXShana Duffy is a Principal Consultant with over 25 years of experience in the credit card and co-brand industry. Her experience runs deep across Operations, Marketing, and Business Development.

Shana spent over 20 years at Bank of America where she managed Credit Underwriting, Fraud, and Risk teams and strategies before transitioning to co-brand marketing where she spent 10 years managing a suite of successful programs such as America West, Alaska Airlines, and Hawaiian Airlines.

Prior to joining Blue Ocean Advisory in June 2020, Shana spent 7 years managing Retail, Airline, and Financial Institution co-branded programs at U.S. Bank.

Shana’s skills span across executive leadership, program management, product development and innovation, contract renewals and negotiation, revenue generation, and relationship management.

Follow Blue Ocean on LinkedIn.

About Collaborative Connections

Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business.  She hopes to build a stronger community one show at a time. klm-logo-small

About Our Sponsor

KLM is a one-stop support shop for small business owners who are starting, growing, or trying to sustain. Our purpose is to foster the growth and prosperity of small businesses in our community.

Entrepreneurs & small business owners come to KLM for support in all areas of business. KLM clients think of us as a concierge, business snuggy, another arm, or duplicate for the business owner; They call us when they need us. Business owners can continue to do what they love while having the support they need when they need it.

About Your Host

Kelly-Lorenzen-on-Phoenix-Business-RadioXKelly Lorenzen, CEO of KLM, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.

Kelly’s expertise is in business development, customer service, marketing, and sales.

Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.

Tagged With: co brand credit cards, cobranded contract negotiations, cobranded RFP, community outreach, credit card advisors, credit card consultant, domestic violence, female-owned women-owned, homeless, housing, mental health, NAWBO, Public Relations, women entrepreneurs, Workforce Development

Alpharetta Tech Talk: Rachel Stuve, Golden Seeds

December 20, 2019 by John Ray

Rachel Stuve
Alpharetta Tech Talk
Alpharetta Tech Talk: Rachel Stuve, Golden Seeds
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Rachel Stuve
Rachel Stuve

“Alpharetta Tech Talk,” Episode 5: Rachel Stuve, Golden Seeds

Data analytics leader Rachel Stuve was recently voted one of LinkedIn’s top voices in 2019 for Data Science and Analytics. She joins “Alpharetta Tech Talk” to discuss a variety of topics, including her career in data analytics, data and the customer experience, how a data analytics program drives a company’s value, and her role with Golden Seeds, and more. “Alpharetta Tech Talk” is hosted by John Ray and broadcast from the North Fulton Business RadioX® studio inside Renasant Bank in Alpharetta.

Rachel Stuve, Golden Seeds

Rachel Stuve
Rachel Stuve

Rachel Stuve is Director of Analytics with Golden Seeds, an early-stage investment firm with a focus on female leaders. Golden Seeds is dedicated to pursuing investment returns through the empowerment of women entrepreneurs and the people who invest in them. The group was founded in 2005 and is headquartered in New York City, with active chapters in Atlanta, Boston, Dallas, Houston, and Silicon Valley. Golden Seeds’ angel network has become one of the largest in the country, with over 275 members nationwide.

Rachel is a founding member of the Atlanta Golden Seeds chapter. In addition to her work in the angel investment community, Rachel has over 15 years experience in healthcare, manufacturing, government, retail, and IT services as a seasoned analytics professional. Through Golden Seeds, she mentors women entrepreneurs in collecting and monetizing data, customer experience, data security and more.

For more information, you can contact Rachel through LinkedIn. To learn more on Golden Seeds, you can find their website here.

Rachel Stuve

“Alpharetta Tech Talk” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you.

Tagged With: data analytics, data collection, data security, GA 400 technology, Golden Seeds, mentoring female entreprenuers, mentoring women, monetizing data, North Fulton Business Radio, North Fulton Studio, North Fulton technology, Rachel Stuve, Tech Alpharetta, Tech in Alpharetta, tech talk, technology GA 400, technology in Alpharetta, technology in Johns Creek, technology in North Fulton, women entrepreneurs

Inspiring Women, Episode 16: Becoming a Woman of Influence

December 11, 2019 by John Ray

Betty Collins, Brady Ware
Inspiring Women PodCast with Betty Collins
Inspiring Women, Episode 16: Becoming a Woman of Influence
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Betty Collins, Brady Ware
Betty Collins, Brady Ware & Company

Inspiring Women, Episode 16:  Becoming a Woman of Influence

Influence is merely the capability to have an effect on the character, development or behavior of something. Do you want to be that woman of influence? Host Betty Collins discusses what it takes to expand your influence on this edition of “Inspiring Women,” presented by Brady Ware & Company.

Betty Collins, CPA, Brady Ware & Company and Host of the “Inspiring Women” Podcast

Betty Collins, Brady WareBetty Collins is the Office Lead for Brady Ware’s Columbus office and a Shareholder in the firm. Betty joined Brady Ware & Company in 2012 through a merger with Nipps, Brown, Collins & Associates. She started her career in public accounting in 1988. Betty is co-leader of the Long Term Care service team, which helps providers of services to Individuals with Intellectual and Developmental Disabilities and nursing centers establish effective operational models that also maximize available funding. She consults with other small businesses, helping them prosper with advice on general operations management, cash flow optimization, and tax minimization strategies.

In addition, Betty serves on the Board of Directors for Brady Ware and Company. She leads Brady Ware’s Women’s Initiative, a program designed to empower female employees, allowing them to tap into unique resources and unleash their full potential.  Betty helps her colleagues create a work/life balance while inspiring them to set and reach personal and professional goals. The Women’s Initiative promotes women-to-women business relationships for clients and holds an annual conference that supports women business owners, women leaders, and other women who want to succeed. Betty actively participates in women-oriented conferences through speaking engagements and board activity.

Betty is a member of the National Association of Women Business Owners (NAWBO) and she is the President-elect for the Columbus Chapter. Brady Ware also partners with the Women’s Small Business Accelerator (WSBA), an organization designed to help female business owners develop and implement a strong business strategy through education and mentorship, and Betty participates in their mentor match program. She is passionate about WSBA because she believes in their acceleration program and matching women with the right advisors to help them achieve their business ownership goals. Betty supports the WSBA and NAWBO because these organizations deliver resources that help other women-owned and managed businesses thrive.

Betty is a graduate of Mount Vernon Nazarene College, a member of the American Institute of Certified Public Accountants, and a member of the Ohio Society of Certified Public Accountants. Betty is also the Board Chairwoman for the Gahanna Area Chamber of Commerce, and she serves on the Board of the Community Improvement Corporation of Gahanna as Treasurer.

“Inspiring Women” Podcast Series

“Inspiring Women” is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA, and presented by Brady Ware and Company. Brady Ware is committed to empowering women to go their distance in the workplace and at home. Other episodes of “Inspiring Women” can be found here.

Show Transcript

Betty Collins: [00:00:00] Today, becoming a person of influence … In fact, today, because this is Inspired Women, I’m going to say becoming a woman of influence, right? I’m going to start with this. I love a certain movie, and I bet I’ve watched this a hundred times; I’m not kidding. My husband will come home and can’t believe I still have this on, but it’s “Two Week Notice,” with Sandra Bullock, who plays Lucy Kelson, and Hugh Grant, who plays George Wade. Sandra Bullock is an activist and she is a “cause” – I’m putting that in quotes – per Hugh Grant in the movie.

Betty Collins: [00:00:32] He says that, at some point. She is very passionate about architecture and preserving historical buildings that have meaning. They’ve been in the community forever. How dare you take this down? Right? On the other hand, he’s a developer, and he tears down buildings, and he puts up new ones that are nothing like the historical buildings, of course, that she loves. He’s that big corporate America; she works for all these legal aid things and does all the good work. They are night and day. He grew up wealthy. She grew up poor. I mean, they have nothing in common, really.

Betty Collins: [00:01:08] Needless to say, her method is that she would protest, and take her protesters, and they would stand in front of buildings when they were trying to tear them down. For a while, it would work, and all three people that she had protesting with her … Then they would take them, and she would go into jail, and her parents would bail her out. One of those times, the parents were- they were coming, of course, out of the building- or out of jail, actually. The parents had paid her bail, and she looked at her parents and said, “Did they tear the building down?” They didn’t say yes. They didn’t have to. She just looked at her parents and said, “I’m just not getting through.” They said, “Let’s just go to dinner …” She goes, “No. I gotta go home and think about this one.” That line stayed with me – “I’m just not getting through.” In other words, she wasn’t influencing anything.

Betty Collins: [00:02:03] How many times have you had that passion, something in your heart and soul, right? And you have no results? You have that “I’m not getting through.” In reality, no influence. Influence can be applied to many things. Maybe you to influence and have a following. Maybe you want to push an agenda, be impactful. You have a passion. You have a cause, like Lucy Kelson. Today, we’re going to talk about becoming that person of influence.

Betty Collins: [00:02:31] Influence is merely … It’s the capability to have an effect on the character, development, or behavior of something. Do you want to be that woman of influence? I hope so. We’re counting on you, actually. The movie is not real life, of course it’s not. It’s not. It’s fictional. But Sandra Bullock acted out and was determined to have influence about historical buildings. She really wanted the community center where she grew up to stay intact. But she had enough insight in that moment, when she saw her parents look that they had torn down another building, that it was not working, so she changed the way or the approach to influence her agenda of historic preservation.

Betty Collins: [00:03:18] I don’t know what your historic preservation issue is, but I’m sure there’s something out there that you would like to have more influence on. Well, the approach was very uncomfortable, and she had a mindset change to her method to her madness. Instead of having her and three people go protest, she ends up approaching Hugh Grant, as George Wade; the rich kid, the playboy, the guy who’s kind of everything she can’t stand. She ends up working for the guy who’s tearing down the buildings. Now, it’s a movie, and I get that, and I would call … But if that was real life, and you decided, “I’m going to now get in and get with that person,” like I talked in my last podcast – the decision maker, the person who makes things happen – that’s exactly what she did. It was bold. It was tenacious. She wasn’t comfortable. Confidence- she was confident in her passion, but it took a lot of … She’d be courageous now.

Betty Collins: [00:04:18] Okay, it’s a movie, but it could be real if you applied it to your situation. How are you going to change your mindset? How are you going to change your method? Are you going to do something a little more bold and tenacious to make it happen? Of course, Lucy Kelson did that. More on Lucy Kelson later. But before we continue, I want to think about the influence you have now or that you would like to have. Are you just not getting through to some aspect of your life or a situation, maybe in your family, with your kids? You know how that is. Bosses, customers, the career path. Think on it. Don’t just listen to my podcast, but really think on it. Define it, put it on the table, write it down, and then say it out loud. “I want to influence …” and make some change to becoming that influencer, so you get through where you need to.

Betty Collins: [00:05:12] To influence others, in other words, it’s not really optional to do these things, and it’s a lot. So, listen closely and get the transcript on these next few things, because this is not for the weak; it is not for the weary. You must go beyond general expectations, and you must reach for limits above the norm. You must have total confidence in yourself and what you are attempting to achieve, but you also have to be courageous. It’s one thing to be confident, but to stand up in the room and say what you need to say, that takes courage. You’ve got to provide words and wisdom to others who are seeking to obtain it. Then, you have to understand the impact, yourself, of maybe that historical preservation/community center staying. I don’t know. Show others that these things can be realized. Again, this is not for the weak, and it is not for the weary.

Betty Collins: [00:06:07] I’m going to give you some tips on how do I get through? How do I become that woman of influence? Well, first, you’ve got to focus on resonating with the audience. You’ve got to know the person or the group you’re trying to influence. I think, in the movie, that’s what she was doing. “I’ve got to get to know George Wade, and who he is, and get beside him …” Of course she got … It’s a movie, so it’s kind of … Go watch it, and you’ll see what I’m talking about. In her case, she said, That’s what I got to do. It’s no longer enough. I got to get to know this person and figure it out.”

Betty Collins, Brady Ware: [00:06:40] Begin with your audience and create generosity for them. I know that when I speak publicly, if I don’t get to know that audience, I will not connect, I will not resonate, and they will be on their phones. You have to benefit. You have to give them some kind of positive experience. That’s really just called you’ve got to make a resignation. Here’s a great quote, when you’re figuring out that audience or that person of who you’re trying to get to. “If you talk to someone about themselves, they’ll listen for hours.” I’m going to say that again: “If you talk to someone about themselves, they’ll listen for hours.” People will immediately like you, if you show interest in them first. We don’t do that well, often, today.

Betty Collins: [00:07:27] You’ve got to learn about who they are, what they are, what they dislike, what their favorite sports are. Make yourself more likable, and maybe you’ll gain some trust. I have a great example that. I was interviewing a very large client, and I really wanted this client. I went in there not really having any ability to resonate with this person. The more I tried to sell myself, and sell my company, and talk about myself and all those things, the interview was over before it started. Fortunately, I was perceiving that. I had good perception.

Betty Collins: [00:08:12] Then, I realized I just need to wind this down. She’s not interested. I saw two pictures on her desk, and one of them was … It looked like a place I had gone to. So, I said, “Hey, do you travel a lot?” She goes, “We love to travel. We live to travel.” I said, “Oh, is that St. Lucia? She goes, “It is.” Completely different conversation. We talked travel for 10 minutes, and we talked about everywhere we had been. She talked about all over, and it was personal for her, because it was with her husband, and her children, and a lifetime of those things. I was able to now resonate with that audience. I made a connection. Then, at the end, she said, “Get me the contract, and let’s get started.” It was the most bizarre thing I’ve ever …

Betty Collins, Brady Ware: [00:09:01] But I learned from that, that first thing, I went in … I try to do this now. I look around the room. What is the audience? Even if it’s one person, what is in their office? What are they – what resonates with them? If you want to influence, you’ve got to resonate. You got to know your stuff. If you want to be an influential person, you’ve got to know your stuff, and you’ve got to be incredible.

Betty Collins: [00:09:23] Lucy Kelson, played by Sandra Bullock, knew her stuff about historical preservation. She just did. She could go on, and on, and on about it. Now, Hugh Grant didn’t hear her, but she knew her stuff. She gained knowledge. She knew her research. When it really came to the moment where she could actually work for somebody like him and be there, he then began to go, “She knows. She’s credible. She might be a liberal, and I’m a conservative. She might be frugal, and I’m excessive,” but she knew her stuff; she had credibility; that took her a long way, and it kind of- she gained some authority because of that.

Betty Collins: [00:09:58] It’s funny, in the movie, now, he can’t make a decision without her. Everything is what she thinks, right? But knowing and research, you have to do that. You have to know, if you want to be an influencer, and it doesn’t matter what it is. If you want to help someone at your church, and you want them to know the Bible; if you don’t know it, it means nothing that you’re trying to help them. If you are in a situation where you’re trying to help someone sell something, and you’ve never sold anything in your whole life; doesn’t help. You’ve got to know your stuff to be credible.

Betty Collins, Brady Ware: [00:10:27] It’s our nature to listen to those who know more. It also is our nature to not listen to people who know more. Sometimes, the smartest person in the room is “the expert,” and they get attention because you’re stuck with them, because they’re expert. You don’t want to be in that but know your stuff and be credible.

Betty Collins: [00:10:47] Build your strategy and process first. To become influential, you’ve got to be intentional. I’m sure you’ve heard that. But those who plan, influence; those who think first, influence; those who are paralyzed by the plan, don’t influence, by the way, so don’t get too wrapped up in that, because if the plan sits on a shelf and collects dust, it means nothing. In order to have a real plan, you’ve got to think it through, but then you’ve got to go, “Here’s how I’m going to process this,” and then you will influence.

Betty Collins: [00:11:16] I know in Brady Ware, with our women’s initiative, I really did sit back and go, “What is the purpose? What is the mission? How do I want this to go? What is it I really want to achieve at the end of the day?” Then, I began executing things in pieces, and in five years, Brady Ware can’t believe how we’ve grown this to what it is. But it took a lot of that. Now, I’m pretty influential in Brady Ware, when I go in and say, “I think we should do this for women.” A lot of times, it’s just a given, because I’ve done my homework, I know my stuff, and I have a credible reputation. But then, I build a strategy, and I continue to change the strategy.

Betty Collins, Brady Ware: [00:11:53] The other piece is you’ve got to find your unique voice, when you want to influence. You can be the norm. You can be like everybody. You can be a copy, or you can be original. You’ve probably heard that. The key difference between influencers who make it and those who don’t is really not about how hard you work. That’s good stuff. It may not be that you are the big producer … People wear that badge of honor and thump their chest – “I’m the biggest! I’m the best! I’m doing all this!” – but it doesn’t mean that they are always going to be heard. In fact, sometimes people don’t want to hear about how hard you work and how good you are. They will be inspired by you, if you have a unique voice or method in how you communicate or how you do something.

Betty Collins: [00:12:38] There’s a funny part in the movie. It’s the envelope part of the movie. Now, of course, Hugh Grant can’t make one decision without Sandra Bullock. She knows her stuff. She’s credible. She’s on it. She’s gained his trust. On and on … So ,he brings her these two envelopes, and she’s like, “These are the same envelopes. I don’t know what the debate is?” He’s describing it to her, and she’s still going, “I don’t know what the debate is? They’re both not made with recycled paper, so I wouldn’t buy either of them.”

Betty Collins: [00:13:07] Then she goes, and she licks the envelopes, and see how they seal. He goes, “What are you doing?” And she goes, “Well, you’ve got to see if they seal well,” and she’s licking to see how they taste. He was like, “I’ve asked a hundred people this same question, and you’re the only one who came up with this answer.” That stuck with me, because I just think about these things. I don’t know why … She just had a unique way of helping him make decisions or getting him to where he needed to go. Again, it’s a movie, but the principle is there. Never underestimate the uniqueness of how you leverage; your voice will be heard differently, versus just, “I work hard, so I should be heard,” or, “I’m the biggest producer, I should be heard.” Those are things that are out there.

Betty Collins: [00:13:48] You’ve got to be consistent, period. To create trust and connection, you’ve got to be consistent. Deviation is okay, but consistent rules the day. I’m sure you’ve heard this – if you want to be influenced … You want to be the influencer, and not be influenced. Not that that’s bad but being authentic and building trust; you’ve got to be the real deal. People can read through that. It’s critical to stay that way. It’s critical to be transparent. People want to connect with people who are the real deal and are trustworthy. I see that in all levels and positions at Brady Ware. When you have somebody who just- you know that they are going to be authentic, and you can trust them, you’ll deal with them a lot more, you’ll use them a lot more, and you’ll probably support them when they need it a lot more.

Betty Collins, Brady Ware: [00:14:37] Another thing I didn’t … As I was doing my research for this podcast today, focusing on the metrics that matter … It seems like all I hear about right now are metrics and measuring, but influencers having impact need to measure metrics, and they need to measure the right ones. My good friend, Sheri Jones, she has a company, Measurement Resources, that measures outcomes. She has convinced me, over and over, it’s important, and it’s valuable, because I see results with it. But, at times, as an influencer, you think if you are dealing with metrics like ‘I have this many employees, and my company’s bigger, and now I’ve gotten to this revenue; my office is now the corner, and it’s the biggest; or my LinkedIn connections have hit 1,500; or, hey, I make more money …’

Betty Collins: [00:15:27] Those are all good metrics and things to shoot for. But you probably will have better results as an influencer if you focus on two things. Engagement; engagement with employees, engagement with customers, people that totally … You’re engaged and, no matter what, there’s a strength in that. So, engagement is huge. You can do all you want for employees; if they aren’t engaged and own it, and they’re … It’s not nearly as effective. So, measuring engagement is proven to be something that’s huge. It’s not just that I saw five people and have five contacts; It’s did I engage with them? Did I make a connection with them? Going again back to I knew my audience, and I was able to talk about St. Lucia, and it all came to full circle. That’s engagement; not talking about what I do, and how hard I work, and what we can do for you.

Betty Collins: [00:16:20] Then, the return on your investment. There are things that you can do in any organization, where you might put a lot of metrics on volume and sales. If it’s the wrong sale, and you don’t make any money, it doesn’t matter. So, measure what is bringing back to you. I can make this much money on these things, so obviously, it’s adding to my cash, or paying off my debt, or it’s I now have reinvestment money. People who are pretty influential measure those things that matter. The two metrics are engagement, and the other one is return on investment.

Betty Collins: [00:16:59] You’ve got to be vulnerable but smart. Opening up about your struggles and fears; some people do that better than others, but it’s tough. Doing so, though, helps you connect to that audience. It definitely humanizes you, because we all are. I’m not saying that you need to tell your life story every day. Please don’t. The difficulties you share could be really relatable to that person. You never know. It also can be real negative, if you overdo it.

Betty Collins: [00:16:59] In the movie, Hugh Grant, who is more of a playboy, not over-serious, successful, living on his dad’s money, but yet, he’s influential because he’s successful. Of course, the activist of Sandra Bullock’s very harsh about him. Then, in this one moment in the movie, they’re in her favorite place, and they’re talking about expectations, and they’re going on and on. Then Hugh Grant just says, “Or maybe no one having any expectations at all …”

Betty Collins: [00:17:59] She understood, in that moment, because her parents had such high- that his parents probably had such low, so no wonder he didn’t get it. He didn’t get what she was totally driven with, right? I just found that an interesting line, because she heard him, and, at that point in the movie – again, this is not real – but she listened to him differently. She treated him differently, because she saw something in him. For her, for parents, or anyone around you to not have expectations of you was very, very foreign to her, because that was all her parents were about. So, she heard, and it changed her view – again, influence.

Betty Collins: [00:18:42] Don’t take shortcuts when you’re trying to be an influencer. In fact, it might put you three steps forward, two steps back. You can’t do it faster and easier. It has to be at a pace that works. Don’t put your reputation at risk. Definitely don’t do that. To become an influencer, you probably have built a lot of authority and trust that we’ve talked about. Do not lose that investment by going rogue or just dipping into something that you shouldn’t. In this movie, both characters were so opposite, but they really never compromised who they were, at the end; they just didn’t. She loved historical buildings, and he loved new ones, and there was nothing wrong with either side. They didn’t ever put their reputation at risk, because that’s who they are and it’s what they did.

Betty Collins: [00:19:28] Lastly, but not leastly, it’s not about you. When you’re trying to influence, it cannot be about you. It may be about you, in the end; it might be somebody you’re trying to influence to build a bigger company or influence your family to be a better- all those things. But it really is about the person. It’s less about you, and it’s more about cheering on the cause, or cheering on the people that you’re trying to influence. Becoming a woman of influence is not for the weary. It is not just for the strong, either. I’ve seen all kinds of women in all kinds of positions in all stages of life influence.

Betty Collins: [00:20:01] These are just a few quotes that I found. I always love to find quotes, and so I’m out there googling, but I thought some of them were interesting. “If you’re going to influence, associate yourself with people of good quality, for it’s better to be alone than in bad company.” Two, “You can be much more influential if people are not aware of your influence.” Again, I go back to my friend Caroline Worley, who’s such a master at being political savvy and such a master at influence and using it for the good. She was fantastic. “Influence is like a savings account. The less you use, the more you got.” Let that sink in. And, “The ability to influence people without irritating them is probably the best skill that you can ever learn.”.

Betty Collins: [00:20:45] So, today I’ve said a lot. Get the transcript. Get my notes, because there’s a lot there that you need to dig into. Influencing, becoming that person of influence is something that you can do. It takes work, and it takes intentionality, but it would be worth it in the end of whatever that you’re trying to accomplish. I’m Betty Collins. Thank you for listening today.

Tagged With: CPa, CPA firm, Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, influence, Influencers, Inspiring Women, Inspiring Women podcast, woman owned business, women entrepreneurs, Women in Business, women of influence, women-owned businesses

Inspiring Women, Episode 15: Being Politically Savvy

November 16, 2019 by John Ray

Inspiring Women with Betty Collins album cover
Inspiring Women PodCast with Betty Collins
Inspiring Women, Episode 15: Being Politically Savvy
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Inspiring Women with Betty Collins album cover

Being Politically Savvy

How do you successfully navigate office politics? On this edition of “Inspiring Women,” host Betty Collins discusses the skills needed to be politically savvy. “Inspiring Women” is presented by Brady Ware & Company.

Betty Collins, CPA, Brady Ware & Company and Host of the “Inspiring Women” Podcast

Betty Collins, Brady Ware & Company

Betty Collins is the Office Lead for Brady Ware’s Columbus office and a Shareholder in the firm. Betty joined Brady Ware & Company in 2012 through a merger with Nipps, Brown, Collins & Associates. She started her career in public accounting in 1988. Betty is co-leader of the Long Term Care service team, which helps providers of services to Individuals with Intellectual and Developmental Disabilities and nursing centers establish effective operational models that also maximize available funding. She consults with other small businesses, helping them prosper with advice on general operations management, cash flow optimization, and tax minimization strategies.

In addition, Betty serves on the Board of Directors for Brady Ware and Company. She leads Brady Ware’s Women’s Initiative, a program designed to empower female employees, allowing them to tap into unique resources and unleash their full potential.  Betty helps her colleagues create a work/life balance while inspiring them to set and reach personal and professional goals. The Women’s Initiative promotes women-to-women business relationships for clients and holds an annual conference that supports women business owners, women leaders, and other women who want to succeed. Betty actively participates in women-oriented conferences through speaking engagements and board activity.

Betty is a member of the National Association of Women Business Owners (NAWBO) and she is the President-elect for the Columbus Chapter. Brady Ware also partners with the Women’s Small Business Accelerator (WSBA), an organization designed to help female business owners develop and implement a strong business strategy through education and mentorship, and Betty participates in their mentor match program. She is passionate about WSBA because she believes in their acceleration program and matching women with the right advisors to help them achieve their business ownership goals. Betty supports the WSBA and NAWBO because these organizations deliver resources that help other women-owned and managed businesses thrive.

Betty is a graduate of Mount Vernon Nazarene College, a member of the American Institute of Certified Public Accountants, and a member of the Ohio Society of Certified Public Accountants. Betty is also the Board Chairwoman for the Gahanna Area Chamber of Commerce, and she serves on the Board of the Community Improvement Corporation of Gahanna as Treasurer.

“Inspiring Women” Podcast Series

“Inspiring Women” is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA, and presented by Brady Ware and Company. Brady Ware is committed to empowering women to go their distance in the workplace and at home. Other episodes of “Inspiring Women” can be found here.

Show Transcript

[00:00:01] So today I’ve chosen kind of an interesting topic. Maybe when you hear the title, you’ll understand politically savvy. Oh, yes. Politics. You know, today it’s always had a negative tone. But in today’s environment. Wow. Just not good, right? But, you know, if you take politics in in politically correct or just say politically savvy, maybe I’ll get you to listen. Politically savvy. The why and the how. I will tell you, is it really necessary? Because some people really don’t like that idea of that. I’m going to say a firm. Yes. If you truly want to get where you want to go, you’ve got a you’ve got to learn the art of being politically savvy. So let me set the stage. The term politics is based on words, Polly, and ticks. Poly meaning many and ticks, meaning blood-sucking parasites, totally fits in today’s environment, right? It’s why we don’t like it maybe I don’t know. But whenever people’s priority, their values and their interests come together, chances are some type of politicking is going to take place. So where are your priorities right now? Can you easily define those values? Hopefully it should be quick, you know. What are your interests? So, yeah, you know, it’s necessary if you’re going to make sure that those priorities, values and interests are really going to become reality. Being politically savvy just might have to be in order.

[00:01:36] But no matter where, you know, your office, family, maybe you maybe you volunteer a nonprofit, you’re involved in your local community, talk about politics or politics, politicking. It’s just inevitable. And they involve intentional acts to you and by you to influence and enhance, you know, protect those priorities and those values and interests. So we’re going to talk about today. So, yeah, it’s necessary to be politically savvy to have as the best desired outcomes that you’re looking for. I think the major intention of office politics is about. It’s about positioning yourself. It’s about vested rights that can be dangerous, maybe resources and careers, influence and power. And when all those things are done the right way, it can be really amai amazing. And when it’s done the wrong way with wrong motives, though, it can be pretty dangerous. So be careful when you’re talking in wanting to position yourself, investing yourself and tapping into resources, advancing your career, which can all lead to some good influence and power. Political savvy is the only way to go and it’s a positive connotation. Necessary, my opinion totally the true secret to being politically savvy is that it’s a secret skill. To be successful if the best it’s the best trader ability you have that’s just kind of natural and and you don’t talk about being politically savvy and nobody talks about it.

[00:03:07] e-justice. It’s who you. It’s it’s who you are. It’s how you can can work the room and work the situation to do what you need to do. Navigating an office or, you know, an organization, even your own household. You know, you got to get comfortable with and then duty, you know, those unknowns. Right? You’ve got to get comfortable with some alliances. Not everyone is easy to align with and be authentic with. That’s why you got to be political savvy. By the way, you know, the thing that we don’t really see a lot in today’s politics is, is those things that people are trying to come together with. But with practice, you know, you can decipher what is often unspeakable and not easy. If you decide the right course of action and just a side note, authenticity is not telling the truth without spilling every single. Your gut every single time. That’s not an authenticity. But truth always wins and it doesn’t have to be dramatic. So as we talk about political competence today and being politically savvy. Really, political competence is the ability to understand what you can and cannot control. You’ve got to know when you take action. And you’ve got to figure out who’s going to resist your agenda.

[00:04:25] I remember it being in a class once for CPE and it was a long, long time ago in my career and she was such a dynamic speaker. If you can imagine, all of us really love talking about managing compilations. OK. Not an exciting subject, but she or I never have forgotten this for her. She said Always figure out who’s going to resist what you want to do when you’re managing. Always figure out and be prepared for it because it will happen. So I’ve always remember that advice from this woman. I couldn’t tell you who it is on compilations of how exciting. You have to know who’s on your side. Absolutely. You know, there is that saying out there, keep your friends close, keep your enemies closer. So there’s some truth in that. But you really do have to know who’s on your side, who’s in that circle that will help you through it. And then you have to know about how to navigate through that, the map, the political terrain where you are to get others on your side. So, you know, I’ve said a lot of things that you probably already knew, but being politically savvy is really, you know, for me, I’ve got to make sure that if I’m going to get what I want or I’m going to get what I think the organization needs or do what’s best and align my values and all those things, I’ve just got to learn this skill set. So how do I do that? I’m going to give you some Howse today. Here’s the number one think before you speak. Let me say that again. Think before you speak. You know, to be truly politically skilled. You’ve got to have some impulse control even over this past weekend. I had a situation where I got a a face book message, p_m_, whatever it’s called.

[00:06:01] And it was a very I could have taken that message a hundred ways, but I stepped back and said, nope, I’m going to think about this and try to not hash it over all weekend. But before I speak, I’m going to take my time. It kind of paid off because when I actually had the conversation and step back and wait for a real conversation, not text, it turned into something different.

[00:06:24] So you need to choose your organizational battles wisely. You know, those conversations that size things up before you decide how you’re going to present to others. You have to consider whether or not to voice a thought or a feeling. And timing is everything. Have you ever seen someone try to get something done because they’re passionate. They want to do it. They’re ready. They’re prepared. It’s just not the right time because the person maybe or the situation they’re trying to change. It’s not time. It’s not a good time. You’ve got to think before you speak and you’ve got to think there’s going to be a time when I can do this.

[00:06:58] You have to consider that your communication of yourself, your ideas, your opinions, sometimes look back and see where you said something. And in that prior time, it worked and learned from that. Probably it was the circumstance and the timing that made it work.

[00:07:17] The result that you can have can be pretty ideal if you wait and think before you speak. And chances are you’re probably not going to go off and be real rogue or this situation goes rogue. And you definitely are politicking at that point, but the results are likely be more positive when you think before you speak. Especially when it’s not something simple, especially when it’s something that could be controversial or it could go either way in. So be careful too. You got to manage up to some point. When you are savvy, you must be able to skillfully communicate with the layers above you.

[00:07:52] What does layers mean then? Sound very fun, does it? But it’s your boss, the supervisor. Sometimes I’m referring to even higher up decision makers. Your boss might not be the decision maker, but then you have to look at that layer and say, boy, if I go to his boss or her boss, is that going to be good? So you’ve got to figure out how to manage up to a point. I was just in a meeting where there were two people with the same position and they both had such different approaches. They both managed up, but two to one really did it to the wrong person and one did it to the right person and that person who knew skillfully enough to go, Hey. Think before you say say it, well, that person was making such more headway than the other person over here thinking, I’ve chosen the right person, I’m going to work the room over here and I’m going to. I’m gonna be savvy on this side on the right person to be savvy with. So you have to think about those things.

[00:08:48] Also, political skill involves maintaining good relationships with people, though, in the entire organization. Nearly as good as that team around you. We always hear that.

[00:08:57] So I’m not saying put all your all your energy and your resource in layers above you, because if you don’t have the layer below you, that makes it all work as well. You may end up neglecting that entire team around you. So, you know, when you’re trying to be politically savvy, trying to work through your family organization, your church, your community office, your careers. Think before you speak and manage up to a point. Make sure everyone around you that’s involved is treated well, because those people may they may one day rise up above you. You never know. You have to practice influence. How do you do that? I mean, what does that really mean? Because my next podcast is on influence and becoming that so effective influencers. They build strong interpersonal communication and relationships and they have good rapport with other people. When you are skilled, politically, politically savvy, people are comfortable with those interpersonal communications and skillsets that can be somebody that’s very intimate setting. It can be something that’s one on one. But you have to practice that influence. There’s a really good saying that sometimes influences like a savings account. The more you don’t draw out, the more you have.

[00:10:13] So sometimes throwing influence around doesn’t help you. I really got to witness somebody who’s very good at influence and being politically savvy and having really good impact. And that would be Caroline Warley. She’s an attorney in Columbus, Ohio. She has helped tremendous amounts of women’s organizations start from scratch, get them going. And what she really does well with those things is she connects people to the right people because she is a very connected person. She practices her influence. But you don’t even know it. You know, she’s bringing those people in and she’s she’s making sure that they are connected to the right thing for the greater good, not for Caroline morally necessarily. It’s okay that sometimes it’s for Caroline Worthy. Right. But she practices that influence in all kinds of situations and areas in her life. People who practice influence, they tend to have some good judgment about when they assert themselves and that results in cooperative relationships around them. So skilled influences are not always overly political. They just know how to play the game. Don’t you hate that? But it’s true. There are people out there who really know how to do that.

[00:11:26] Number four, this could be an entire podcast. Hone your power of perception. Don’t you love the person in the room that has no, I dieser just. They think they do, but they don’t. So I love number four. What a statement. Really, it’s an action or trait that is key to being skillfully politically savvy. You have to understand that.

[00:11:52] That when you can know what’s going on and be perceptive, there is power in that can, that’s an entire podcast. One day I was in a meeting and room full of great people and I walk in and they said, Here’s your meeting. I sat down and. And I’m pretty personable. So I start talking to everyone because, you know, I think I am in the right meeting. I have no idea that I’m completely in the wrong meeting until I realized and I said out loud, I’m in the wrong meeting.

[00:12:23] Everybody laughed because there’s a dozen people, but they were very entertained. But it didn’t dawn on me till probably three to five minutes into this meeting. I had no idea I was in the wrong meeting, too. I really then started seeing these people had no clue. I’m hitting out my cards to everybody. The funny part of that story was two years later, somebody hired me from that meeting because I handled it so well. Wish them all a good day. Walked out of there completely humiliated, but I laughed all the way out the door.

[00:12:51] So having the ability to understand now, that was a funny situation, obviously, but people who can hone in and have that perception have some. There’s power in it. And you understand you’ve got to. It’s a skill. This is really a natural characteristic in somebody. I think it’s a hard skill to learn. If you can’t see it, you just can’t. And so if you really have that problem where you’re not being able to work a room, well, get someone to help you with that. You’ve got to know who is around you and what this what the circumstances is. But it really is part of being really good savvy. That’s for sure. You got to learn to network. There’s networking and then there’s networking. Right. Actually, my friend Betty Clark at CPM Media says all the time there’s networking and then there’s connecting. So I could go to lunch three times a day. Sometimes I feel like I have or there’s really where you’re connecting with somebody. And so when you’re being savvy, if you are a person who helps small business, but you are meeting with big time, the large client, middle market bankers, that’s that’s networking. It’s not connecting. So you have to learn the difference a little bit and get in there. And of course, it’s not who you are. It’s who you know. That’s just a fact in life. Effective networking goes well beyond passing out your business cards and smoothing. You know, people who possess a strong networking ability, they build friendships and they see that going to be beneficial for both of you. It’s not about networking with a big name. So you can say you networking the big name. What can you do for them and what can they do for you? Skilled networkers know when to call on others and they’re willing to reciprocate.

[00:14:41] There has to be benefit between the two. The relationships have to benefit. Otherwise, it truly is just having lunch. It’s not networking connecting. So you have to invest in them and they will invest in you. Those are just various things that you can do to get that good politically savvy people are. They think before they speak. They manage up to they manage up to a point, but then they practice influence, they hone the power of perception and then they learn to network. Those are things that you have to take those five subject matters and dive into where you don’t have strength. But really, those who demonstrate political intelligence, they probably have a basic strategy. Of course, I’m a CPA and I’m a practical person. So strategy is great. I love it. If it sits down, if it’s in a book that sits on a shelf, it doesn’t really mean anything.

[00:15:33] So when I talk about they demonstrate political intelligence, they’re actually doing something with this strategy. But these are the things that they do. They partner with their boss. Unless you have a unique and irreplaceable knowledge or skill, which very few people do, actually your boss has much more power than you do. Probably your manager has much more access to those key decision makers. So it’s better to have a boss as a cheerleader than as an adversary. And again, I go back to managing up and you find those relationships. If you really want to get to the CEO of a company or a vice president level. You’re probably not going to find that by partnering with the accounts payable clerk of the company. You know, you’ve got to understand partnering with whether it’s a customer or a prospect or in your own company, partner with the boss. The person who’s up. The person who is the decision person. But at the same time, you’ve got to be a team, a 360 team player, which, you know, what does that really mean? I think it means it’s full circle. You must have a wide network of relationships with in your organization. Missy Heimer, who is a director at Brady, where when she first came to Brady, where which is probably 13, 14 years ago, she was a staff accountant. She kind of had started her career later in life.

[00:16:46] But she was very adamant of wanting to be a director and own a company one day. And one of the people gave her great advice. Young, you know, when she became a senior, she started seeing things happen. Get to know every director of Brady where and not just in the office you work in, but in other offices, because one day you’re in need, all those relationships around you. And so, you know, when it came time to vote for her to be a director, she knew everybody shouldn’t work for them necessarily. She she didn’t have that much interaction, but she definitely had this full circle. And on top of that, she made sure all the managers around staff, everyone, she was a kind of a hub centralized person. The other reason had to be a 360 team player and know kind of everyone within your organization. I mean, our Columbus office has 30 people in it. The more you know and have relationships in and work those rooms, guess what? You’re going a better understand what’s going on in the Columbus office. You’re going to know the things that are happening. And you won’t be maybe surprised then when you get those circles in those teams all collaborating. You can do anything. And that’s part of being politically savvy for sure. Then you have to understand the power map. Organizations are pop power hierarchies, right. And from time to time, those things shift.

[00:18:08] So you might have had the relationship with this person for ever and ever thinking that would hold you there. Well, what happens when that person goes? I learned this early on in my career as I was, you know, trying to know more and more people. And I loved one of my partners, which was with the payroll company. And this person gave me a lot of business and I gave them a lot of business. It was great until all the sudden three into three years. Guess what? They go on to something else, like selling medical something. Well, I had no other contacts at that point to refer to me or me refer to them. And so you have to kind of understand that at sometimes, no, that’s not a hierarchy person, but everywhere you have to. I if I would have known his boss, the boss would’ve probably brought me out one of his better reps if I wouldn’t. You know, CEOs come and go, accountants come and go. And you’re in. Really, you’re working for the owner of the company, not the CFO. You have to make sure that your understanding that power map of who has the influence, where you are and where you want to be and making sure that you will always leverage that things could change. So I’ve got to be able to change along with it.

[00:19:16] Then you have to practice subtle self-promotion. That would not be Betty Collins. I tell people on my podcast all the time. And really, if I don’t mean why wouldn’t I promote that? I mean, I work hard at it. It takes time to do. I was at a lunch and we were with a table, people we didn’t know. And so we’re going around introducing ourselves.

[00:19:38] And so one of the women said, oh, ah. I asked her, actually, I said, so how do you like being in the Narva organization? And she goes, Oh, I love it. And so the person next to her said, Oh, you’re with norvo. And I said, Yeah, you know, I’m on the board and I’m involved. And everyone started laughing at the table that was with me. They said, she’s the president of norvo. I don’t know why she’s not telling you that. And they all kind of laughed about it, you know. But the person I was across the table from actually was a really great connection. And so now I have kind of something she’s going to remember buying. I gave her my card and we talked. I could have just said, yeah, I’m very involved. I love the organization and so much so that I’m on the board and I’m the president right now, blah, blah, blah. And go on into those things. So sometimes you have to do those things and we don’t always do that well. Of course, there are those people that do it way too often and it’s very annoying.

[00:20:29] So politically savvy people can share their information, but chances are they’re going to self-promote and no-one’s. It’s not going to be obnoxious. People are gonna be good with it. OK. Here’s one. And you’ll go, why did you put this in here? Connect with the power people. Well, the big decisions about your career, you know, your company or even in the community will be made by people who endorse you. It’s just true. I mean, it can actually other day with someone because I was a link. She’s a LinkedIn friend. You know, we run in circles, but I’ve never done a business with her until she. She. Person who was trying to get her business said, well, we have a common person that I know. And can you call her? And she will give me a reference. I’m not going to tell her that I’m calling. And she said, we made this connection. And these were pretty high up. Well, I we consider high a powerful people. I up now having. Thank you for giving me a good reference. And by the way, here’s a client for you, because now I learn more about you and the person who I’d really like to get declined that she knows. Now, we had a great conversation about just business in general vs. other things that that I usually talk with her about. So those decision-maker people who endorse you.

[00:21:49] People who will make you happen. That was just a simple thing. But in the case of your company, maybe it’s your boss, you know, in your business, maybe it’s getting to that bigger client or smaller ones. You know, I’d rather have 10 big clients than 100 smaller ones. It depends on what you do. But in your community, you know, it’s one thing to note city council members. It’s another thing to know the mayor. You’re probably going to get a lot more done when you know the mayor. You may not know the mayor to, you know, council, though. So you have to look at both of those politically savvy people. Enjoy talking to folks who have the power, of course. It’s not like sucking up and using their coattails to drag along, but the people who are endorsed, you know, they’re going to help you be politically savvy. Again, remember memory, I started this podcast. I said you don’t really want to be seen as politically savvy. Just wanted to have it be happening. And then you got to commit to the business of the day that you do the passion that you’re doing, the organization that you’re in. Nobody likes an apathetic attitude. No one has ever press with, well, you know, I like the commercial that’s out right now where they say, yeah, my French is just okay. And of course, they interpret French as completely wrong.

[00:22:56] So if you want decision makers to think well of you, you need to be pretty interested and excited in what you do and false cheer will get you. So it will only get you so far. So you have to have some politically savvy. You really got to have the why and the what so that the what is simple in your life. But you’ve got to be committed to whatever it is you’re trying to politically savvy navigate through. So knowing the rules of this unwritten, invisible world politically savviness that no one wants to talk about because no one wants to say they’re political. It will help you gain recognition. It will help you get promotion in. It will get you where you probably want to go. Here’s some other things where you can think of. I’m going to be politically savvy, not sleazy. Right. You find the geek gatekeepers. Keep your eyes and ears open. Who are the real people of influence? Who do you need to get to? Who’s going to really make the difference? Often it’s just like any game you need to connect with the person who shuffles the cards. You have to be careful in that, too, because you can’t just try to get to the top first. I had a very interesting person in my my district ran for mayor. Anybody can run for mayor, but the person had never been on council.

[00:24:04] They’d never even been in the chamber. They had never been in CVB volunteering throughout the city. It was really kind of strange. So politically savvy, you know, when we’re talking about a find the gatekeeper. Sometimes you got a fine before you get there. You got to listen. Listed the coffeemaker. Gossip is a bad thing, right? It’s hard. It should be anyways. But tidbits of information sometimes can get you right to the right person. So sometimes just again, listening, kind of when I talked in the beginning of think before you speak. Right. Know when to be quiet. Tom Cruise is the perfect example of this in Jerry Maguire. So in the beginning, he has this epiphany, right? He writes this big story. Right. He goes in and gives everybody the story. And the whole place is quiet and within, you know, an hour of entering that office. Guess what? He was walking out of that office, had a really lot of good things to say and passion that he wanted to do and influence and change. But, man, he just didn’t know when to be quiet. Really blew it as far as I was concerned. And then building strategic alliances. You know, it’s not all about numbers. It’s not about how many people like you on Facebook. It really is probably gathering up your own board of directors.

[00:25:17] That is about your agenda. Whatever it is to politically savvy, savvy, navigate through. That’s better than well, I know all these people now and you don’t really know them. And they’re liking something good for you.

[00:25:30] And then trust your instincts. You know, learn what pushes your buttons and do it. Do something about it. Navigating office politics means getting comfortable with that ambiguity, the unknowns, alliances and authenticity, I talked about that at first and with practice you can decipher was often pretty unspeakable and decide the right course of action. So gonna end with this statement to be human is to be political. Inspired people help you build the right required skills to navigate, navigate politically in organization. And so make sure that as you start this venture of I’m going to become politically savvy, take hard. Get the transcript, because I just gave you a ton of information about trying to navigate through through being politically savvy, it’s not easy to do, but it’s necessary in the world you live in, probably. I’m Betty Collins. Thanks for listening today.

Tagged With: CPa, CPA firm, Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, Influencers, Inspiring Women, Inspiring Women podcast, organizational culture, perception, politically savvy, politics, power hierarchies, power map, woman owned business, women entrepreneurs, Women in Business, women-owned businesses

Inspiring Women, Episode 14: Lifting Up The Next Generation of Women

October 17, 2019 by John Ray

Inspiring Women PodCast with Betty Collins
Inspiring Women PodCast with Betty Collins
Inspiring Women, Episode 14: Lifting Up The Next Generation of Women
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Lifting Up The Next Generation of Women

On this edition of “Inspiring Women,” host Betty Collins discusses lifting up the next generation of women. How do you create environments for women to thrive? What’s the best way to encourage the next generation of women? Betty discusses these questions and more in this edition of “Inspiring Women,” presented by Brady Ware & Company.

Betty Collins, CPA, Brady Ware & Company and Host of the “Inspiring Women” Podcast

Betty Collins, Brady Ware & Company

Betty Collins is the Office Lead for Brady Ware’s Columbus office and a Shareholder in the firm. Betty joined Brady Ware & Company in 2012 through a merger with Nipps, Brown, Collins & Associates. She started her career in public accounting in 1988. Betty is co-leader of the Long Term Care service team, which helps providers of services to Individuals with Intellectual and Developmental Disabilities and nursing centers establish effective operational models that also maximize available funding. She consults with other small businesses, helping them prosper with advice on general operations management, cash flow optimization, and tax minimization strategies.

In addition, Betty serves on the Board of Directors for Brady Ware and Company. She leads Brady Ware’s Women’s Initiative, a program designed to empower female employees, allowing them to tap into unique resources and unleash their full potential.  Betty helps her colleagues create a work/life balance while inspiring them to set and reach personal and professional goals. The Women’s Initiative promotes women-to-women business relationships for clients and holds an annual conference that supports women business owners, women leaders, and other women who want to succeed. Betty actively participates in women-oriented conferences through speaking engagements and board activity.

Betty is a member of the National Association of Women Business Owners (NAWBO) and she is the President-elect for the Columbus Chapter. Brady Ware also partners with the Women’s Small Business Accelerator (WSBA), an organization designed to help female business owners develop and implement a strong business strategy through education and mentorship, and Betty participates in their mentor match program. She is passionate about WSBA because she believes in their acceleration program and matching women with the right advisors to help them achieve their business ownership goals. Betty supports the WSBA and NAWBO because these organizations deliver resources that help other women-owned and managed businesses thrive.

Betty is a graduate of Mount Vernon Nazarene College, a member of the American Institute of Certified Public Accountants, and a member of the Ohio Society of Certified Public Accountants. Betty is also the Board Chairwoman for the Gahanna Area Chamber of Commerce, and she serves on the Board of the Community Improvement Corporation of Gahanna as Treasurer.

“Inspiring Women” Podcast Series

“Inspiring Women” is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA, and presented by Brady Ware and Company. Brady Ware is committed to empowering women to go their distance in the workplace and at home. Past episodes of “Inspiring Women” can be found here.

Show Transcript

Betty Collins: [00:00:00] Lifting the next generation of women … No, this is not a podcast on millennials. This is not a podcast on the 20-somethings. For me, I’m 56 years of age. I’m a young 56, but I am 56. And all the sudden, the word legacy starts being said out loud, because it’s kind of in your thoughts. It’s on your mind a little bit more. I think that 65 is a long way off. However, it’ll be here before I probably want it. Then what? I will tell you, without reservation, my CPA life will be completed. There is no question. The empowerment and the advancement of women is something I’m passionate about for many reasons, and it’s not just about success, or the rights; it’s just about a life well-lived on their terms. That can look different for everybody.

Betty Collins: [00:00:53] Lifting up the next generation of women is what I want for me to give and to be part of. It’s just part of my DNA, and it’s certainly something I want as part of my legacy, both in business and personal. There’s nothing like the energy of youth. I know, in my Columbus office, in Brady Ware, we have a lot of younger people, and we all love that. Watching from a distance, just the success of those 20-, 30-, and 40-somethings, just the energy, and just watching from a distance, that’s really not enough. Lifting them up – more, I’m going to talk more about the women part of it – is really a movement that I want to be a part of, and there’s no retirement to that. How do you just feed off that energy, maybe, and how do you maybe direct it; help them direct that energy? Then, how do you really get involved by not just being on the outskirts?

Betty Collins: [00:01:51] Again, this is not a podcast on millennials, although they are a part of the next generation. This is not even a podcast on my life, and now that it’s coming to a close, and it’s all ending, and my CPA career – I will never have to do accounting again … It’s not that. It’s just a podcast about having a discussion on how to lift up that next generation of women. Really, it goes beyond more than just sharing your experiences, because you’ve learned along the way, or mentoring. All that is important. It goes beyond even making sure that they don’t make your same mistakes, because they probably are going to make a lot of them. It’s important, obviously, to teach that. It goes really beyond, sure, that you’re not in this to change them, so that they do it your way; although you might know the way …

Betty Collins: [00:02:38] If you really want to uplift that next generation, you must determine what is the uplift; what is it that you want to uplift? Uplifting women in leadership? Is it about their careers? Is it about the potential? Maybe it’s about big choices in life – the significant other who you marry, parenting – maybe you are really good at that; faith, or core values. Whatever those things are, you’ve got to go, “This is what I really want to help that next generation be successful in.”

Betty Collins: [00:03:13] When you do that, you can start focusing in on that. Some of it is maybe you really help with what you are great at, or maybe what you’re not so great at, because that’s the one that you’d learn probably the most lesson from. You us those to uplift and get that next generation excited. Look around your life. What women uplifted you in the past, or are doing it right now? By the way, who are you uplifting? You need to think on that. If you got nothing, start making it part of your life, ASAP.

Betty Collins: [00:03:47] By the way, you don’t have to be 56 to be an uplifter of the next generation. I think we think it’s for gray-hairs, right? I read a really great article on what 30-somethings want 20-somethings to know. Chances are, a 30-something will resonate more with that 20-something than I would. Here are some examples. Be picky who you spend your time with. high school, it’s a popular contest; maybe even college, and then you start … You probably have some time where you need to whittle down some friendships. There’s only so much time in the day. That’s a 30-something telling that to 20s.

Betty Collins: [00:04:25] The 30-something is telling the 20-somethings to take more risk. I find that kind of comical, but that’s what they see. Here’s a good one – they say save more money. Your 401k is important. If I say, at 56, my 401k is important, like to my children, their response usually is, “Well, you have money to do that. You don’t have the bills I have,” and all that. Where a 30-, and 20-something, if a 30-something is starting to have success in that, the 20-something’s going to relate more.

Betty Collins: [00:04:58] Don’t dismiss your wild dreams. Slow down and be positive. Get rid of skinny jeans. I found that one to be funny, because I will tell you, when I see 56-year-old women looking like they’re trying to be 30, it really drives me crazy, so I found that one very interesting. They even said this in their article, “Don’t judge older women for spending money on eye cream.” They also agree that Sheryl Sandberg was right, you’ve got to have a lot of support. She was where she was because she acknowledged she had a great partner in life. I thought it was very interesting that I found more articles on 30-somethings wanting to give advice to 20-somethings. I didn’t find a lot about what you what 50-year-olds want 40s to know or even what 40-year-olds want 30s to know? I found that interesting.

Betty Collins: [00:05:51] Be aware, they may not want you lifting them up. Chances are, they’re not going to seek you out. Step up but be respectful. What inspires you may not inspire them. When I started a women’s initiative in Brady Ware, I thought, “Oh, Brady Ware’s so generous, they’re gonna let me buy books for all the women to read a book a month, or a book a quarter …” They didn’t want to read books. That was not them. I like a hard book with a highlighter. I always read about half of it. That didn’t interest them. It didn’t inspire them to help them.

Betty Collins: [00:06:26] You really have to figure out, then, too, what motivates them. My children are not motivated at the things I was motivated. They don’t care if they ever, really, a buy a house. They’re more into condo living in the downtown. When I was their age, that was the thing – you’ve got to get that 20 percent saved, so you could buy a house. You’ve got to get the house. What motivated maybe you or me, back in the time that they were their age is not probably the same.

Betty Collins: [00:07:00] These are things you have to be aware of. To uplift, you’ve got to be uplifting. You can’t be Debbie Downer, and go, “I’m gonna inspire you!” I remember one of my friends, her mom was really not doing very well; she was getting ready to pass away. She had cancer; they were in the hospital, and they were going around … They were sitting in the lobby just to get out of the room. Her mom was just a negative, negative person. She was not fun to be around at all. She saw somebody in the waiting room, and she leaned over to my friend, her daughter, and said, “I’m going to go help them. They shouldn’t be smoking, because this is what the result is.” She said, “Mom, you’re not gonna go do that,” because she knew that her mom was going to go over and just … It was not going to be a good conversation.

Betty Collins: [00:07:54] To be uplifting, man, you’ve got to be uplifting. It’s not about making you feel better. It’s about them. I’ll use this illustration – this may not make sense to you – there are preachers who are very preachy, fire and brimstone, and teach you, and tell you, and go on. Then there’s somebody who’s got a pastor’s heart. They’re that caregiver. They have compassion. Those are two different things. You’ve got to know the difference. Yeah, you can figure out what you want to uplift, because you’ve been good at it or you’ve been bad at it, but you’ve got to be aware of those things.

Betty Collins: [00:08:31] Then, you’ve got to be generous. Your mistakes, your barriers, your regrets – figure out a way to teach your life lessons to the next generation and learn from them. I know, with my kids, I was very determined that they were not going to work as much as I worked. They were not going to have to take care of things financially, like I had to do. That was my own little … I’m going to teach them that, man, life is good, and these are the things you can really aspire for, but I’m going to pay for all that and do that. They really kind of missed out on figuring out finances in life, like they should have. It took them a little time to do that, because I didn’t let them experience that. Instead, I was trying to take my mistakes and my barriers that I thought I had and just remove them from their life. Not a good thing.

Betty Collins: [00:09:20] Then, patience is required. You ever had that person in your life, you’ve got to be really patient with? Then, one day, they turn the corner, right? Being a mentor, and sponsoring someone, all those are important, but the informal, sometimes … Just that informal, day-to-day, shoot from the hip … Figure out what motivates them;  figure out what they need; figure out how to communicate to them – you might be surprised. I will tell you, I wish I would have known these things over the last 30 years. I wish I would have had some people in my life that said, “This next generation, man, Betty Collins probably could use this …” but these are things I really wish I would have known more of.

Betty Collins: [00:09:59] Cultivate the right attitude, no matter what you’re seeking. Sometimes, it was just I have to do this because I have to do this. Really? Or, I want to do this because I want to do this. Having that right attitude; that’s just one example of attitude, that I always did the “right” thing. I just always did what I was supposed to, instead of maybe this is what I really would like to do.

Betty Collins: [00:10:25] When all else fails, a plan is a good thing, but it may not always be reality. I was a big five-year planner in some of my years that I could have been a little more freer. Plans are good, and they probably are needed more in today … I see today’s generation behind me, and they really just go from thing to thing, but … Plans are good.

Betty Collins: [00:10:47] I did not learn this til later in life, and no one ever talked to me about it, or inspired me, but passion and the why are first, and then your how and your what. That’s been a big topic. Simon Sinek is big on it. I wish I would have known more about why I do things, or someone would have asked me those questions a little bit more, but they didn’t.

Betty Collins: [00:11:09] Mistakes are fruitful. If you’re not making mistakes, then you’re not doing anything. Okay, this is not my quote – it’s President Theodore Roosevelt – but it really is true. Sometimes, we’re buried in mistakes and just think, “Oh my goodness, how can I go on?” I was that way, and I didn’t want to go further. I would kind of hibernate a little bit more, instead of moving on, or learning from it. I wish, over the last 30 years, someone said, “If you want something, sometimes you gotta ask.” You’re not asking, so why should you … Other people around you are asking, so guess what they’re getting? Whatever that is. I just didn’t do it. I always thought, if you accept everything, accept your stuff around you, accept the position, accept the money, accept the status quo, then it’s a much more peaceful, good road. That’s not always the case. Questions are good. You know why? Because there’s going to be answers, probably, behind them. I wish I would have known that over the last 30 years.

Betty Collins: [00:12:11] Safety and security is awesome. It’s comfortable. It’s the safety net. I’ve never have to worry. There’s nothing to me like a full refrigerator, okay? But reckless, and that thing I call unruly, in my last … It’s not always a bad thing. Sometimes, hot dogs on fire at the last minute are just awesome. I’ve kind of learned to shake it up a little bit more with various things in my life. When I was 40 and went through things that changed a lot in my life, I ended up doing a tremendous amount of traveling from the age 40 to 50.

Betty Collins: [00:12:46] Man, I’m glad I did that. I’m so glad I said, “We’re gonna do this regardless.” We didn’t put as much money in a 401k. We didn’t do as much debt reduction on the house. But I probably can’t do a lot of the things I did, physically, for sure, on those trips and keep up. I’m just glad I was part of … Someone in my life, my husband, who said, “No, let’s go on an adventure. Let’s do something. We work hard all year. Let’s play hard.” Grateful for that. Most of my life, I didn’t ever hear those things. I’ve been married, and I’ve been divorced. I wish someone really would have emphasized the importance of that significant other, that spouse in your life.

Betty Collins: [00:13:32] Those are things that, over my last 30 years, when I was trying to figure out how would I help the next generation, these were things that matter to me now. These are things I would have never seen along the way. Hindsight’s really easy, but I’ve got to know that maybe someone doesn’t want to be married. So, finding your support to be your biggest fan isn’t going to help them. That’s why I go back to being aware in the different things I’ve talked about.

Betty Collins: [00:13:58] These are some things to think about when you’re wanting to uplift other women. Remember, surely, our seasons are all different. Your 20s are not your 30s, which are … Those are very different from your 40s; not to mention your 50s. Not sure what 60 holds, because I’m not 60. I’ve not been there, but I’m sure it’s different. The other thing about those different seasons are you may need to shift who you are being uplifted by or getting help from, because they are different. The 20-somethings can help the 55-year-old. It doesn’t always need to be, “Well, we’ve already been through this generation; we are helping here.” A lot of times, we can learn tremendously from them. It’s not a one-way thing.

Betty Collins: [00:14:44] Be aware of the women in your life that are around you. Start at home, in your extended family. Just sit and go, “Who is not making it? Who is not maybe living out their potential? Who could really use a friend, which can lead to help?” You can’t just go in with help, not knowing somebody. You have to have the relationship there. Be more intentional of it, and then keep it simple.

Betty Collins: [00:15:11] My previous podcast on building up women around you, I talked about that. Simple gestures; how you conduct yourself. Those familiar little simple random acts of kindness. Now, they have a hundred books on that. We live in a tough world with constant challenge; a lot of negativity; a lot of how are we ever going to do this? You’ve got to seize the opportunity now to uplift others. They really are intentional. They’re insightful about pleasure is a daily thing, because you don’t always have tomorrow. It’s not just for special occasions – fun, and pleasure, and contentment – it’s not just for holidays and weekends. Only two weeks out of the year is your vacation. You’ve got 50 other to do. Uplifting in a tough world right now is something that is so needed, and guiding that next generation, getting them where they need to be, even if they don’t know that they … Even if they don’t know that they need you.

Betty Collins: [00:16:07] I’m going to close this with some great sayings, because when I was out there on uplifting, a lot of times when I do podcasts, I Google certain words just to get ideas. Here are some things that you … I’m going to try to uplift you at the end here. “Do not dim your light for anybody. Darkness is no place to live.” I just  the way that quote sounded. This is a Betty Collins quote, by the way, “Leverage your uniqueness in life, but, remember, if you want to be funny and no one is laughing, you probably need to change what you are leveraging. Be aware.” “Today, you could be drinking the wine. Tomorrow, you could be picking the grapes.” You probably need to expect that to happen, so be ready, and learn, and try to enjoy both seasons. “There is power in purpose. Stuff is just stuff, for the sake of stuff.” We need to accept that we won’t always make right decisions, that we will screw up royally, sometimes; understanding that failure is not the opposite of success, it’s part of it.

Betty Collins: [00:17:11] Today, I hope you sit back and think, “Who can I help in that next generation? Who can I uplift, especially women I’m passionate about, if anyone?” Really sit and go, “How can I help, and be effective, and have that impact?” I’m Betty Collins, and I hope you enjoyed today. Thank you.

 

Tagged With: CPa, CPA firm, Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, Inspiring Women, Inspiring Women podcast, woman owned business, women entrepreneurs, Women in Business, women-owned businesses

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