BRX Pro Tips

BRX Pro Tip: Using Automation Effectively

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BRX Pro Tip: Using Automation Effectively

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Man, I have become such a fan of automation in recent weeks, months, even over the last couple of years. But there really is something, too, we need to put some attention toward making sure that we’re using automation effectively.

Lee Kantor: [00:00:22] Yeah. Using automation, using technology, using this kind of systems, thinking to its fullest. I’ll give you an example of how I use automation. I use it a lot when it comes to my own financial investments and things like that. So, I set a set amount of money that goes into my savings each month. I don’t think about it. It just happens that the banks take care of that transfer.

Lee Kantor: [00:00:44] I did spend a lot of time building a savings strategy and to determine where that money is allocated to and what type of investments it’s going to go into. But once I came up with that strategy, I then automated how the funds get delivered into the appropriate accounts. And then, it’s important to re-evaluate that strategy periodically. And I check in with that regularly to make sure that I am getting the outcome that I desired. And if I’m not, I can easily make changes and tweaks and adjust the investment so that I am getting the outcome that I desire.

Lee Kantor: [00:01:20] So, it’s important to get the strategy right. But once you have the strategy right or you feel good about it, then automate the execution. But don’t forget to check in periodically to make sure that you are getting the outcome that you desire.

BRX Pro Tips

BRX Pro Tip: Trust Trumps Price

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BRX Pro Tip: Trust Trumps Price

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, there are physical, intellectual, emotional components to virtually any exchange, but certainly in any sales and marketing process. But one constant that seems to just, you know, live through time immemorial, trust trumps price.

Lee Kantor: [00:00:23] Yeah. We’re fortunate in our organization to have John Ray on the team, and he is kind of an expert in price. And this is something that he believes with all his heart, that, the price is kind of a story and trust is really more important if you’re trying to get a higher price.

Lee Kantor: [00:00:41] If your prospect doesn’t trust you, you’re not going to get any price. Your prospect has to trust that you can help them solve their problem. And if they don’t trust you and they don’t believe you can solve their problem, then lowering your price is not going to matter. Lowering your price does not increase trust. If anything, it makes you less trustworthy. If you focus on increasing your trust, providing more value, solving more problems, then guess what? You can charge more. It’s that simple.

Lee Kantor: [00:01:11] So, the more trust you can build, the more value you can provide, the more problems you can solve, then guess what? Charge what you want. People don’t buy on price. And the people who buy on price aren’t the people you want as clients, especially in professional services. You do not want to race to the bottom. You don’t want to be the low price provider in anything you do if you’re in professional services. Unless you have a mega business, it’s just not a good model. It’s much better to be that boutique firm that charges more. It solves interesting, unique problems, and that does things differently than anybody else in your space. That’s where most professional services should be. And that’s what we do at Business RadioX, we help them get there.

BRX Pro Tips

BRX Pro Tip: 3 Things to Automate

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BRX Pro Tip: 3 Things to Automate

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, so many new approaches, tools, resources available as our enterprise continues to grow and seek out new markets. You shouldn’t necessarily jump on every one. But you have in mind three specific things to automate right now to grow your business.

Lee Kantor: [00:00:26] Absolutely. I think that if you automate the right things, then you’re really going to have a lot easier time down the road. One of the first things that I would try to automate in your life is your follow ups. Anybody that you’ve kind of come in contact with that you want to stay in contact with, I would figure out some way to have some automation to follow up a few more times, take a few more swings at that prospect down the road. It may not be a cadence of every day, but it should be a cadence of, you know, every month, or every quarter, every six months.

Lee Kantor: [00:01:02] Because, you know, just reminding those folks that you’ve dealt with in the past that you still exist, you’re still there serving people definitely helps. And you will definitely benefit from that if you can do that relentlessly, and especially in an automated manner. And that might be a drip newsletter or a tip sequence. But just some way that they can see your name and brand regularly is going to help you down the road. And you’ll be able to nurture all those relationships instead of letting them kind of die on the vine.

Lee Kantor: [00:01:32] Another thing that I would automate is your learning. I think it’s important to subscribe to bloggers, author, speakers that you like, subscribe to their newsletters to keep learning from the people you respect the most. So, I think that if you can automate some of your learning, that that definitely pays dividends.

Lee Kantor: [00:01:52] And, finally, the last thing that I think you should automate is paying yourself. I think that it’s important to put money aside for yourself every week, month, day, whatever works for you in just kind of a relentless manner. And that’ll help you kind of build that wealth that you’re trying to build. And it’ll keep you kind of financially afloat no matter what’s happening in your business or the economy or whatever, as long as you’re just consistently making sure that you’re saving some money, putting it aside, whether it’s to grow your business or just to kind of grow your family finances. I think that being relentless with that is a must do, not a nice thing to be doing. You should be doing it relentlessly.