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Search Results for: kids care

Michele Lee Malo With MIchele Lee Malo Consulting

October 29, 2021 by Jacob Lapera

MIcheleLeeMaloConsulting
Coach The Coach
Michele Lee Malo With MIchele Lee Malo Consulting
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MicheleLeeMaloMichele Malo delivers an appetite for sanity to entrepreneurs and corporate go-getters needing to make a change in their lives and businesses.

As a coach, she creates strategies in personal branding, marketing, career and business acumen for her clients. As a speaker she motivates audiences all over the world, and as an author she empowers others to confidently live a life without regrets.

Michele fuels an appetite for success through her Success Menu Programs, that opens up their mindset with the idea, “If the rug gets pulled out from under you buy a new rug.”

Connect with Michele on Facebook, LinkedIn and Twitter.

What You’ll Learn In This Episode

  • Opportunity comes in all forms
  • When the rug gets pulled out from under you buy a new rug
  • Personal branding and the importance of a consistent message
  • Who do you think you are?
  • Who do others think you are?
  • How to lose 185 lbs in one day

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now, here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show. We have Michelle Lee Melo with Michelle Lee Melo Consulting. Welcome.

Michele Lee Malo: [00:00:43] Hi, thanks for having me.

Lee Kantor: [00:00:44] Well, I’m excited to learn what you’re up to. Tell us about your practice. How are you serving, folks?

Michele Lee Malo: [00:00:49] The best way that I know how and that’s trying to uplift folks as careers through personal branding. But if folks don’t want to go back to work, what we definitely help them do is start their own business.

Lee Kantor: [00:01:02] So now what’s the vibe out there? Are people really resigning at the rate you’re are you finding that to be the case as well as with everything you’re hearing about in the media?

Michele Lee Malo: [00:01:12] Yeah, there’s there’s a lot of things that have happened. First and foremost, a lot of people’s rugs got pulled out from under them. So where so there was no choice. So a lot of them are saying, You know what? This is the perfect time for me to follow my dream. It started and start that career I was looking at doing or that business or completely change what they were doing. So if they were marketing folks, I’m seeing people going into training or into accounting just completely 180 ing everything that they were doing. But but yeah, there’s a lot of there’s a lot of movement in the industries right now.

Lee Kantor: [00:01:46] Now what’s your back story? How did you get involved in this line of work?

Michele Lee Malo: [00:01:50] Well, I was in corporate fortune five hundred for a little bit over 20 years and you know, the crafts and catalogs of the world doing brand management and just leading the hospitality divisions for the for the marketing. And I did that so long and I was on so many airplanes and I loved it. But as fate would have it, I was probably the sickest 28 year old you’ll ever meet. I was over three hundred and ten pounds pre-diabetic, high blood pressure. All of that, and I decided to turn my life around and lost one hundred and seventy pounds. And what I was finding, though, is that that was slowly starting to creep back up with the lifestyle that I was leading. And I thought I could have a bigger impact actually going out on my own and helping other people get their lives back on track because everything is intertwined. Because if your health or your finances, your career or any of your relationships, if any of that’s off kilter, more than likely it’s affecting all of that. So that’s why I decided you’ll let me see if I could really do something on my own and and really make a difference in other people’s lives.

Lee Kantor: [00:03:00] And then you’re still kind of using the maybe umbrella of branding and you’re still singing about from a branding standpoint, just showing an individual how they can leverage maybe this tool that enterprise level people talk about and think about all the time, but they can use it themselves individually?

Michele Lee Malo: [00:03:18] Yes, absolutely. I mean, basically what it is, it’s more of a process in order for folks to really start to think of themselves as the product versus what they’re doing because people buy things from those they know, like and trust. So if we can establish yourself on social media and when you go on radio shows or podcasts or any of those sort of things to be very consistent in their messaging and how they show up in the world, and I show them how to do that. And if that means starting a business, it’s also doing the whole strategy and marketing behind that and getting that infrastructure going so that what shows up and who that business is serving really likes, knows and trusts the person behind the curtain.

Lee Kantor: [00:04:03] And that’s one of those things where a lot of branding is that kind of being congruent and authentic in that what you’re saying, it all matches up right where people aren’t saying one thing, doing another, or they’re saying they’re, you know, super elegant and high class, and then they don’t visually show that.

Michele Lee Malo: [00:04:23] That’s exactly right. Whenever I’m working with my folks who are looking to do a career change or to make a change within that area, I always said we want to make sure that the resume you’re LinkedIn and how you show up in an interview, there’s no gaps. It all makes sense because you’ve always I don’t know about you, but I have met folks and you read about them or you follow them on LinkedIn or other platforms, and then they show up and you’re like, Wow, that just something doesn’t match and it and it feels off. You’ll never get the job and you’ll never get the sale. So we have to make sure you’re absolutely consistent across every way you show up. Like I said in the world.

Lee Kantor: [00:05:05] Now you mentioned earlier that you lost a lot of weight. Was that exercise of that to the actions you had to take to make that kind of a drastic change? Are those some of those lessons transferable to business as well?

Michele Lee Malo: [00:05:20] It absolutely is, because I tell everyone jokingly that I probably lost and found a thousand pounds in my life so far because whatever triggers you and that mindset, because mindset is everything and whatever you do. And once things start going wrong or there’s certain triggers in your life, it’s you start to fall back into bad habits. So while I was very successful on the health piece of that was and why people gravitated towards me is because I understood there was an empathy there to really start to look at, OK, we can look at the diet, we can look at exercise, but what else is going on there that’s throwing everything else off? Because maybe that’s another area that we need to really talk about before we make any significant changes so we don’t go back to the bad habits.

Lee Kantor: [00:06:10] And it’s one of those things where when you’re going on a journey like you were going on, it’s you’ve got to kind of work at every day and then a bad day can turn into a bad week and a bad week can be a bad month. And that’s the same in business. Sometimes you lose track of those daily activities you have to do every day, and then a bad day turns into a bad week, a bad month. And then all of a sudden you don’t have a business anymore, you don’t have any more clients. So to me, there’s a lot of similarity when you when you’re doing any type of kind of having an achievement that of that magnitude.

Michele Lee Malo: [00:06:42] Absolutely. And I think you have to also give yourself space with grace because things do happen. But to your point, you need to get back at it. So writing goals, personal goals for the day, for the week, you know, and have those go out and really start to look at them constantly and have gratitude when you start to make progress forward. Because I see a lot of things in the industry where you’ve got to hustle, you’ve got to push, you’ve got to do that. I 100 percent agree. But the hustle has to be strategic. It can’t just be busy so that you’re actually doing things that matter, that you see a pound off at the scale you. You launch the next phase of your business. Or you put that product even further into the go to market strategy or you’re finishing up that resume and making calls to to get interviews. So making small, very strategic and focused action is what really needs to happen, to keep you to keep you always moving forward. And I think happy also because accomplishing things and at least for myself, checking things off the list and saying, Hey, I’m in a better place today than I was yesterday, is everything right?

Lee Kantor: [00:07:54] And like you said, it doesn’t have to be super big wins every day. You know, moving the ball an inch is still moving the ball.

Michele Lee Malo: [00:08:01] That’s it. And speaking as a as someone who tries to run half marathons and marathons, I say I’m running because that’s very loose of what I do, but it’s it’s getting to the start line. And just as one foot in front of the other and then just seeing it all the way through to the finish, and it doesn’t matter how long it takes you to get there and remember that.

Lee Kantor: [00:08:23] And and I think that this is the value of coaches and consultants in this process is that they become an accountability partner. They become a sherpa guide to kind of light the way and show you what you could do and maybe push you to aim a little higher.

Michele Lee Malo: [00:08:39] Yeah, absolutely. And the accountability also comes in helping with the time management piece of things. So setting goals in terms of OK, by this date, you know, we will have you know this done because it’s a critical milestone just to keep the process moving forward and then if there’s a problem. You could you can address it first to your point, earlier, it’s OK, it becomes a week, it’s the month because you don’t know how to deal with some kind of blockage or or a problem in a certain area with the coach, you can kind of work through that. So you don’t just kind of push that aside or procrastinate. And then, like you said, nothing’s getting getting accomplished. So coaches are definitely a way to get things done. I always say I never do yell at folks like, Oh my goodness, you don’t know me at all. Not at all. But I will be very assertive and question every day. What are your goals? What did we set out to do? And I don’t want you to let yourself down.

Lee Kantor: [00:09:38] Now what is kind of an engagement look like for you? Is it one on one? Coaching is a group. Coaching is a mastermind group. Like, how do you work with your clients?

Michele Lee Malo: [00:09:46] Absolutely. Right now, especially with COVID, it’s been one on one. I had to do pivoting. I had pivoting. I had to pivot on that because I was doing a lot of public speaking, speaking at with workshops and things like that. I am a certified mastermind instructor, but I didn’t do that on Zoom and I will look to probably relaunch that coming up here. But right now, it’s definitely one on one. I’ve got a couple of clients working with that are in the process of launching some pretty big ideas and still working with all my my career folks. So that’s that’s where we’re at right now, but we’ll see what the future holds with everything that’s going on.

Lee Kantor: [00:10:27] Now what is kind of the pain that they’re having, where you’re the ideal fit when in terms of choosing a coach?

Michele Lee Malo: [00:10:35] Basically, the they the pain I’m trying to solve is that they know that they’re not alone. And what makes me very unique is that I have a very wide network because of a lot of different experiences and different industries and platforms and things like that. So when they are stuck and they don’t know how to do it. As an example, one of my clients currently, she has invented this brilliant idea and. She just came to me and said, I don’t know how to do it, I’m the inventor, but I have no business background. And so I give them the reassurance and they trust me to take a look at their whole goal and what it is. They’re bringing in their target market to give them peace of mind, that the gaps in their knowledge I’m able to fill for them so we can get their product to market and get them making some money pretty quick.

Lee Kantor: [00:11:31] So now. But could it be also like an executive that is, you know, maybe in a leadership role? Can you help that person as well that maybe they’re thinking, Hey, maybe I want to have I see the writing on the wall here? Maybe I need a second act?

Michele Lee Malo: [00:11:46] Yeah, actually, absolutely. Quite a few clients that come from the executive ranks because again, once you get to the VP roles, even senior directors and all of that because I was one of those folks and I did get a coach myself when I was trying to figure out how do I leave? Do I stay with what I’m doing because I was very successful at it? And that’s actually something I really love doing because we get into my intake form and kind of my process is to understand the life that they want to live, not the career not defined by their family or anything else like that, but really digging down to see what does life look like. Because once we understand what they’re trying to achieve on a personal level, then we’re able to peel back the onion layers and start making a strategy and branding and a plan for them to get to the next level based on their goals for their life.

Lee Kantor: [00:12:42] Now what’s been the most rewarding client you’ve worked with? What what story have you helped? Do you mind sharing a story where you’ve helped someone get to a new level?

Michele Lee Malo: [00:12:53] Oh, absolutely. This is one of my absolute favorites. She came to me. She was a single momma from Chicago and had met me at a conference, honestly two years ago. So I tell everybody, you never know who you’ve affected. It might be a phone call the next day or two years from that day, but when they need you and if you’ve made an impression, they will get in contact with you. And she was like, I said, a single mom and working for her kiddos. But in her heart, she’s always been a musician. And she wanted to start doing as her kids, her kiddos were getting close to college and all of that to start moving towards that career. And but she was unmotivated, she didn’t know how to do it. She was struggling with depression. And, you know, we just made a plan for her to start getting out there, how we can get her to do little things every day. So she’s always practicing because she was a bass player and an a vocalist. And fast forward, she now is the voice of Wal-Mart. And she also scored on last season’s The Voice. She was in the top 10. Wow. Now she’s and now she’s even doing television, she’s got a couple of different roles that she’s walking onto. So I went from she went from someone who’s very, very strong but was very, very tired to. Realizing her absolute dream and goals, and honestly, I felt like a proud mama just to see her do that because when she called me and said she did thing, she was like, I did a thing like, What did you do? She goes, I tried out for the voice and she had done American Idol way back. But it was a bad experience and I said, I’m proud of you. She’s like, Well, we’ll see. It’s time. And it’s her time. Well, I’ll probably be just a little piece of that.

Lee Kantor: [00:14:47] That’s an amazing story. I mean, you see the on that show, especially the back story of a lot of those folks are just this is kind of their last swing at a dream. And then when it comes true, it’s just amazing.

Michele Lee Malo: [00:15:00] Yeah, it’s it’s so and to see the pride in her and she’s also like a fashion icon. And I just it was everything we had talked about. And now this is five years in the making. You know, so on and off and for her to follow things, but you got to stay with it. I think that’s the moral of the story is never give up on that dream. You don’t have to be twenty two to become a musician. You can have life happen. And it still can come true, and that’s with anything you do, so that’s why having people in your corner to be your cheerleader, also when you’re down and say, OK, let’s give OK, let’s get back up what’s going on and giving them small tasks to just keep them on the road towards what they’re truly, truly wanting to do and having them win in life.

Lee Kantor: [00:15:48] Well, congratulations on all the success. If somebody wants to learn more or maybe get on your calendar or, you know, schedule a call. What is the best way to do that?

Michele Lee Malo: [00:15:59] Sure. You can look up the mindset menu if you want to sign up to have a call with me, or you can reach out to me on any of the social media platforms at Michelle Lee Malvo. Those are all my handles. I’m in one. Michelle, so make sure you get that. But that’s the best way to get a hold of me. Like I said, reach out on social or go ahead and schedule a calendar event with me through the mindset menu.

Lee Kantor: [00:16:27] Well, thank you again for sharing your story. Today you’re doing important work and we appreciate you.

Michele Lee Malo: [00:16:32] Oh, I appreciate the opportunity. Thank you so much for having me.

Lee Kantor: [00:16:36] All right, this is Lee Kantor. We’ll see you next time on Coach the Coach radio.

Tagged With: Michele Lee Malo

Marketing Coach Robynn Anton

October 29, 2021 by Jacob Lapera

RobynnAnton
Coach The Coach
Marketing Coach Robynn Anton
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RobynnAntonRobynn Anton is the author of Three Days to Thrive: How to Write an eBook in Three Days or Less. She is the owner of RGA Creative Marketing Agency for 20 years.

She is a mother of 3 plus 2 bonus kids! Can’t get enough of Her fiance, Brad, embarrassingly obsessed with Friends and can be found in the kitchen dancing to Maroon Five’s Sugar on repeat.

She is a writer at heart, a marketer by default. She prefers a beach, but also loves to ski, scuba, and shark diving – always up for an adventure! She is an EX-procrastinator – “life is too short!”

Connect with Robynn on Facebook and LinkedIn.

What You’ll Learn In This Episode

  • For Course Creators, Coaches, and Consultants: Launch It Like You Mean It!
  • Creating and Offer Your Prospects WANT & NEED
  • Organic Marketing Strategy
  • Launch Program

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Robin Anton with Robin Anton, which is owned and operated by RGA Creative Enterprises. Welcome Robynn.

Robynn Anton: [00:00:48] Hello. Hi, Lee. Thanks for having me.

Lee Kantor: [00:00:50] Well, I’m excited to learn what you’re up to. Tell us about your practice. How are you serving, folks?

Robynn Anton: [00:00:54] So I work with coaches, consultants and course creators, helping them develop their primarily getting their business started up and running online. So I work with people who have been trying and struggling for years, either trying to sell their course online or their programs online, or I work with one on one coaches who say, Hey, I want to take this online and I want to scale my business.

Lee Kantor: [00:01:14] So how’d you get in this line of work? Have you always been working with coaches?

Robynn Anton: [00:01:18] Yeah. So I’ve been a marketing consultant for over 20 years. Don’t want to age myself, but I’ve been doing this for a really long time. I’ve primarily started out working on B2B environment and probably just in the last few years have kind of transitioned into, I call it, the beat environment, right where we’re working with businesses and entrepreneurs trying to sell to other businesses or individuals.

Lee Kantor: [00:01:37] So what drew you to this crowd?

Robynn Anton: [00:01:42] I’ve always had a passion for small business owners and trying to help them. I mean, years ago I started a website called Pops Pages and it was all about. It was a directory, an online directory for small business owners, and I worked with Entrepreneur Magazine and we had had eight hundred thousand people in the program. And I really just always wanted to help businesses kind of promote themselves online small business owners because you’re always competing against the larger organizations and they don’t have the money and the funds to do that necessarily. So I really just always had that passion. And when I finally came up with this program and something I started and it worked for me, I’m like, I’ve got to help people do this. So I’ve kind of transitioned into helping people launch their programs online.

Lee Kantor: [00:02:21] So now for the folks out there that are trying to do this alone without any expert advice, do you see them making kind of similar mistakes?

Robynn Anton: [00:02:30] Yeah, so what’s what’s been happening and what I was stuck in, I was kind of stuck in the screen too. I really started online trying to do things online since 2004, so I’ve been doing this for a really long time, but I kept getting pulled back into my traditional business and my marketing agency where I worked with might be to be clients. But I’ve always had, you know, my my finger on the pulse of what’s going on, what are they teaching? What should I be doing if I want to start something online? And most of the online gurus teach you how to create a freebie and sell it. Ninety seven another course and kind of start way down here. I’m like, You can’t see me visually, but start down at the bottom and work your way up to higher priced programs. And so what I’ve done and what I the program that I’ve created is I’m teaching people how to flip their value ladder. So for example, if you’re a one on one coach, you’re already working one on one with people. You probably have a higher price already. So take that program and I teach them how to turn that into a small business or small group program and and really scale their business quickly. So I actually get the coaches that I work with. It takes 30 days. I give. I give them an outline of what they need to do for the first 30 days to get their business up and running, and they are launching their program within 30 days.

Lee Kantor: [00:03:36] So now are the programs some variation of group coaching, you know, kind of a master minded thing where you’re sharing some expertize but giving people a community to help each other, but together you’re going to all grow.

Robynn Anton: [00:03:52] One hundred percent, right? So that’s kind of what we’re all the kind of the online course programs are going right. You have a course, typically some type of content that you want to share with them. What I encourage my my coaches to do is number one, you can sell it before you actually create it. You have to have the idea in the concept and you have to understand how you help someone develop and change or you figure out what that challenge is and how you get them through that. That challenge, you have to already know that you can’t make that part up as you go. But what you can make up is not make up might not be the right word, but I teach you how to to create an offer they can’t refuse. And then I teach you how to actually launch the offer and market the offer. So what I have then do is walk through this process in 30 days and in 30 days, they’re actually in front of their dream prospects, selling their coaching services on and, like you said, in a community type face situation where they have a Facebook group for the people that are joining.

Robynn Anton: [00:04:43] They have a course program that they they either create or have already created. And then what I have them make sure that they add in is that that one on one or one on one, but the small group coaching. So for example, I encourage them to take an hour a week where they meet with everybody who’s in the program and answer their questions and work with them in a really intimate situation, like on a Zoom call so that they can see the people that they’re working with. They get to know each other. They work together as a community, and then they also share information in the Facebook group. I encourage my teams to go into the Facebook group, share your information, talk about what you’re doing, ask what, what you need help with. Show us what you’re like, show us your landing page or show us your ad. Show us what you’re talking about and we we all work together to help everybody get to a better level with their business.

Lee Kantor: [00:05:26] Now, do you find a lot of people are just afraid that like they don’t like they plan to plan like their never want to take the leap and take action, but they there’s always some reason that it’s not ready.

Robynn Anton: [00:05:41] That is the number one excuse, right, it’s always you’re trying to perfect everything, you’re trying to make sure I can’t watch my course on my horse riding. I can’t, I can’t do my I can’t create a landing page until I know what my horse is about. I mean, there’s always a reason, right? I have to learn the technology. I have to do this. There’s always a reason why you can’t get it done. So obviously imperfect action is the way all entrepreneurs, especially with online, you need to take imperfect action. You need to take that next step. You need to take the leap if it’s something that you really know that you can help people. If you know that you can help people solve a challenge and you really have this urge. Entrepreneurs typically know if they’re entrepreneurs, right? You know what that feels like to be an entrepreneur and you want to be successful. You cannot dwell, right? You have to take action. And that’s why in my program, I have a 30 day kickstart. So within 30 days, they’re actually marketing their program, figuring out what the offer is and launching. And that’s one of the always the missing component. Typically in an online program, the people that I talk to, they’re missing that launch component, but I teach them how to do that.

Robynn Anton: [00:06:37] I teach on how to launch the program, not just market it, but launch it. And they’re doing this within 30 days so that they can’t. They don’t. It helps you not to get scared. It helps you not to procrastinate. You just have to do it, you have to follow it, you have to get the program done and then you tweak and refine and make things better for the next launch. So I teach you how to get it going and just to do it. And because of the way I have my program structured, it’s set up in a step by step check off list. And it’s really cool because you know, when you’re you’re behind. And if you need to extend something for some reason, that’s fine. I get it real for all business owners. We’re all busy, we all have lives. But my goal is that within 30 days you’re launching your program and you know what you’re doing and you’re excited about it, and then you’re just looking at the results and making the changes that are necessary to make it better the next time.

Lee Kantor: [00:07:20] So what are the components of a successful launch? Do you have to already have some built in audience or built in mailing list of some kind in order to be successful at this? Or can you do it just, you know, for someone that’s just starting out?

Robynn Anton: [00:07:34] So the way that I’m teaching, the way that I work with people, it’s really cool because you don’t have to have a huge email list or any email list at all. You get that by doing what I teach you as far as your organic, your organic marketing, right? I teach you all the organic marketing stuff that you need to take. And what’s really cool about the way when you’re selling high ticket, you don’t have to sell it a hundred people. You want to sell to three to five people the first round and you’re making five to ten thousand with your first launch. So you don’t your audience is much smaller, much more intimate. And so therefore you don’t have to have 250 people on an email list. I didn’t have any email list when I started. I had my email list for my own business from years ago, but I’ve never used that. I have developed my email list and my program specifically, by the way I teach in the program in the course. So whatever I’ve done, that’s been successful for me. I’m teaching people how to do that, and it doesn’t include an email list. It doesn’t include having your your your course created in advance. And it’s just a matter of getting yourself out there and talking to in the face group Facebook groups and getting yourself out there on Facebook. As an expert and I teach you how to do all of that.

Lee Kantor: [00:08:37] So it doesn’t require like a huge ad budget for Facebook or any of these platforms.

Robynn Anton: [00:08:43] No ads, no email list and of course, which mean people like, well, that that’s not going to work. I’m telling you, I have. I had one of my students just recently. He’s had a windfall. It’s been amazing. He ended up selling two hundred of his smaller courses by putting a program together, and then he sold another six of his thousand to fifteen hundred or two thousand. I’m not sure his final price point that he gave some discounts, but let’s just say it’s around one thousand to fifteen hundred of his of his big mastermind course. So no, and that was without a plan. Without anything, he started from scratch with what I taught him and went for it.

Lee Kantor: [00:09:20] And then so what is required of the person just being an expert at some something?

Robynn Anton: [00:09:27] Yeah, you definitely need to be an expert. And when and when I say expert, I mean that you’re able to help somebody through a transformation or challenge all the transformation or challenge. So typically, if you’re not like a business expert or you haven’t been doing this for 20 years, it could be you’re an expert at losing weight because you did it yourself. You lost one hundred pounds, you lost 50 pounds. So I don’t expect people to necessarily always have the business acumen for what they want to actually create a course for it. It could be something that you’re passionate about, that you know about that you’ve gone through a challenge yourself and you know how to solve that challenge for people. That’s all I requires that you have that expertize. I don’t want you making something up or trying to figure that part of it out. You already have to have that in my mind. Part of my business is the way I teach you. I want you to already know what that is, and then I just help you figure out how do you market it? How do you make it into an offer that people can’t refuse? Because there’s two parts to an offer they need to want it not only want it, but they have to meet it as well. A lot of times entrepreneurs create programs that people want but don’t necessarily need, or programs that they need. But they don’t necessarily want, right? They have to want it and need it. So I make sure I go over that part and I make sure I teach you how to do that. And then ultimately they have to be able to know how to launch. I work with them on launching it, so I do the three things that organic marketing, the launch and the offer. But you have to have the expertize. You come with the expertize. I can get you where you need to go.

Lee Kantor: [00:10:48] Now do I have to invest in kind of a lot of marketing automation or mailing list kind of services in order to kind of nurture all these people and to and to sell them something?

Robynn Anton: [00:11:02] Yeah, these are great questions. You kind of you really you did your homework or you already you understand this business, right? So a lot of times you’ll get with with with experts or coaches helping you do this and you end up having to spend hundreds and hundreds of dollars on extra extra programs. The only programs I have them do is I use I used to, I use Clickfunnels and it’s ninety seven dollars a month and I use active campaign and it’s nine dollars a month. So that’s what I had asked to be. Those would be any extras that they have to spend. Otherwise everything else is either free or you don’t really need a lot. I try to minimize the technology because I know technology is what people back. And so I make it very simple. In my program, I actually hand you my funnel, I hand you my sales funnel, I hand you my everything that I do in order to get people into my program and sell them. I give you all of that information, and I also give you all of my email, email campaigns and all the series that I use and all the automated automation that goes with that. I hand it to you and drop it right into your account, and all you do is go in and tweak it with your colors and your photo and your your copy and you’re all set to go.

Lee Kantor: [00:12:05] Now, one of the components of your final, I would imagine, is this how to write an e-book in three days or less? Is that right?

Robynn Anton: [00:12:14] Actually, it’s funny you said that. No, it’s it’s not one of my components of this program. It is definitely something that I encourage people to do in order to become the go to expert. It’s just something fun and something that gets you noticed in your market.

Lee Kantor: [00:12:29] So that’s just a value added as part of your program.

Robynn Anton: [00:12:33] Yeah, for sure. If you have a if you have an e-book that helps obviously with your organic marketing because you can use the content from the book. But it’s not something that I require because I actually when I first started this program, I did think I would include that as a component, but I don’t want to overwhelm. So and that’s one of the things I teach my my coaches is you don’t want to overwhelm, you want to overdeliver, right? You want to simplify the overwhelm or the overdelivering is simplifying, simplifying the process so they can get something done and the allotted amount of time that you tell them they’re going to be able to get it done. And by creating the component of the book, that’s kind of in the next phase of my business, a next phase of my mastermind that if you go into the second phase of the mastermind you, I would encourage you to do create an e-book. But at the beginning, I don’t encourage that only because I want you to stay very focused on what you need to do in order to get launched in the first 30 days.

Lee Kantor: [00:13:23] And then the launch is kind of foundational. In order to build kind of the cash flow you need, maybe to take the program to a new level.

Robynn Anton: [00:13:30] One hundred percent. I teach them how to do this a five day challenge launch. And then I also teach you that that’s one of the conversion strategies, but you have to have a launch program in place. And this is a really interesting launch program because you have it kind of contains all the components of a launch. It lets you show yourself as an expertize. You’re able to develop a relationship with your prospects. You don’t have to have a large group in the program. I mean, you can have one of my launches. I had three people that showed up every day for five days and I sold it to two of them. So actually, I sold it to three of them. The third one ended up putting it on hold so you don’t need a large group in order to make sales and in order to make money quickly. But my idea is that you can actually you learn this first component of how you convert and how do you launch a program and then you can later on do other types of launch programs that can either come. The challenge or it can take place of the challenge, so yes, it creates cash flow quickly and then you can learn the other aspects of marketing your courses and your programs.

Lee Kantor: [00:14:29] So the launch is typically on this kind of short term. Activity that you’re getting people to buy into this smaller three day, five day challenge or something along those

Robynn Anton: [00:14:41] Lines, yeah, so it’s a five day challenge and I encourage it to be free. There’s later on in your program, you can charge for the five day, but I encourage when you’re first starting out to do a five day for free and really show your expertize and I break down the day’s kind of how you can build those relationships and what you need to do. And typically like, there’s a lot of people, not a lot, but there are other people out there showing and teaching people how to do the launches. And I’ve kind of have a few secret source components, and I’ve kind of mentioned one of them here. I think it’s really important to me anyway, is to build to build those relationships with your prospects, and most coaches will teach you to do it like any type of a course or a launch. I’m sorry on a Zoom call or not a Zoom call. I’m sorry. Unlike a Facebook Live on the live, where you’re where they you’re not really interacting with them other than through chat. I really encourage my my folks to do it on Zoom so that they can see the people they get to know them when they start the program. I say know a lot of men before talk to everybody so you can see them. Normally they’re saying, Oh, say hi to on chat. I think it’s so important to have that face to face connection, especially with the online world, especially the entrepreneurs are facing right now. It really helps to develop those relationships, and I think that’s really, really important in order to get to get your business to where you want it to go, to bring in the flow and make the sales because they trust you, you build that trust, you build that authority factor and then you also build a relationship. But they really like working with you, so they want to buy it. By the end, they’re ready to sign up.

Lee Kantor: [00:16:05] So what’s your personal best in terms of a client who who hit it out of the park?

Robynn Anton: [00:16:11] I say the personal best right now would be Steven Hochman, he actually has an SEO program and he’s someone that I just was speaking about earlier. He just, you know, he was already he had a small course designed to. He had he was doing all the thing I was saying. He had the smaller courses he was trying to sell for. I think two hundred dollars, a hundred and ninety seven dollars and he’d been doing it for a couple of years and just wasn’t able to get it exactly how he wanted it or get the traction that he wanted. And he started working with me. And like I said, within 30 days, he had somebody who partnered with him. And he ended up selling, I believe, 100 or 200 courses. I don’t know why I can’t give that that number. I think he I think he sold it. I think he did sell. I think he sold two hundred of the courses and then he went back and sold to those people, got them into his mastermind program. You got six of them to sign up for the mastermind just through an email series. So it was a it’s a that was a great success story. He’s thrilled with the program. He’s so happy. I mean, we just had a meeting today and he’s like, Robin, he goes, I just can’t believe it. This all happened and he feels like his business is really taking off, and he now understands his business and how it’s going to work.

Lee Kantor: [00:17:11] And for a lot of these folks, all they need is that escape velocity and they get frustrated because they never can reach that. And it seems like that it just wasn’t meant to be when a lot of times if they just know a few tactics, it can change the game.

Robynn Anton: [00:17:26] Oh, Tonya, because I was the same way I started this, you know, in two thousand four, I kind of I’ve been dabbling. I’ve purchased every program from every big guru and sat through hours and hours of seminars and webinars. And then I kind of was always trying to piece meal things together. And what’s really key with my program is I have a system and structure that you follow and and you know, if you do everything by the book, you’re going to make something happen because here’s what it is. I obviously can’t promise somebody they’re going to sell, right? I can’t promise you that you’re going to sell your course or your program, but I can promise you that you’re going to know how to market it. You’re going to know how to create an offer that people can’t refuse, and they’re going to actually launch the program and get them to at least be in front of you. And here’s the thing you have to do this and within 30 days, and let’s just say you run the program and nobody buys. Well, that’s data, right? That’s data that you look at. What was your message? What were you trying to sell? How did it your how did your marketing tie into your offer? Like, there’s all these things you have to look at all these components it didn’t match. And I’ll tell you why I say this, because when I first started, I launched and I had 40 people sign up for my program.

Robynn Anton: [00:18:25] The first program, which I was thrilled and I had maybe twenty to twenty five showing up live every day, which was crazy. But my my message when I marketed was, Hey, if you’re a small business owner, come to my program. What I realized before I even launched is that I had the wrong message, I had the wrong people in the group, so I had a water. For now, my whole message, my whole week long event, in order to make sure that people got something out of it because I wanted to make sure these, I ended up with a bunch of traditional brick and mortar small business owners, as opposed to people who are really trying to take their course or their program or the coaching program and launch it online. So I had to I had to evaluate. I had to sit back and go, OK, I just had this amazing launch with all these people show up, and I didn’t sell anything because I didn’t have my original message tied with my offer. So it’s really crucial that all that aligns and that and that you like I said before that you do it quickly so that you have the data to evaluate and then you can move on. Once you’ve done done your first launch,

Lee Kantor: [00:19:20] And that’s a good message about clarity of message and being really precise when it comes to your ideal prospect or client. Yeah. And a lot of folks don’t want to kind of have that niche and they think it’s it’s limiting, but I think it’s freeing.

Robynn Anton: [00:19:38] Well, I’ll tell you, I teach them, and that’s one of the things I teach in my my mastermind and I talk about it in my five day launch as well. You have to pick one person, you have to pick one person to talk to. It’s kind of like if you go into a party and you look at all these people, who would you go up to and actually want to talk to you and have a conversation with? And that doesn’t mean the other people standing around that person aren’t going to listen in and join in on the conversation. But you have to talk to that one person to get somebody’s attention if you try to talk to everybody. You’ll talk to nobody. That’s kind of what I teach.

Lee Kantor: [00:20:06] Right. But that’s counterintuitive. Not everybody sees that.

Robynn Anton: [00:20:11] Correct, correct. And then it’s hard. I mean, it’s even hard. Still, it’s hard for me because I’m like, I’m going to do course. Our coaches and of course, creators and, you know, I want to work with all these people. I ultimately have my message narrowed down to and here’s here’s the key. You want to the coaches that are out there, you want to work with the people who are are already on the journey. People who are already like, in my case, creating courses are already a coach or consultant. I don’t want to have to be the person that convinces them, first of all, that they’re an expert. Second of all, that they should take their business online, right? I want to be the person that’s in that third section where you’ve been, you know, you’re an expert. You want to take your business online and you just don’t know how to do it. That’s why you only have to make one decision. You want to say, Well, I want to learn how to do it. I’m gonna learn how to do it from Robert about that as a coach, how that plays into your scenario.

Lee Kantor: [00:20:57] Well, congratulations on all the success. If somebody wants to learn more, maybe get in on one of your challenges. What is the website?

Robynn Anton: [00:21:05] The best place to go to my website, Robin and. It’s Anton. Anton, Robin, Anton, but can pronounced Anton, but Robin with two answers. Robbie and Anton and I have a banner slide down a little bit. There’s a banner on my page and it takes you right to the next challenge.

Lee Kantor: [00:21:23] Good stuff. Well, again, thank you so much for sharing your story. You’re doing such important work, and we appreciate you.

Robynn Anton: [00:21:29] Oh, no problem. And thanks for having me on the call today. This is great.

Lee Kantor: [00:21:32] All right. This is Lee Kantor. We will sail next time on Coach the Coach radio.

Tagged With: Robynn Anton

Beau Billington With The Free Agent

October 29, 2021 by Jacob Lapera

BeauBillington
Atlanta Business Radio
Beau Billington With The Free Agent
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thefreeagentBeauBillingtonBeau Billington is the founder of the Free Agent, a consulting company immersed in the strategic-layer of the Gig Economy.

The Free Agent has a vetted bench of executive leaders with backgrounds in Sales, Marketing, and Technology that are available on a Fractional, Interim, or Full-time basis.

The Free Agent works across a multitude of industries and disciplines, with a keen focus on technology companies with revenues ranging from $10M-$200M.

Connect with Beau on LinkedIn.

What You’ll Learn In This Episode

  • Executive Headhunting and the Gig Economy
  • Create Opportunity in the Gig Economy
  • Position Yourself for a win in the Gig Economy
  • Price your Solution or Service in the Gig Economy
  • Attract and retain talent

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by on pay built in Atlanta. On Pay is the top rated payroll and HR software anywhere. Get one month free at onpay. Now here’s your host.

Lee Kantor: [00:00:31] Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a fun one. But before we get started, it’s important to recognize our sponsor on pay. Without them, we couldn’t be sharing these important stories today on the Atlanta Business Radio. We have Beau Billington with the free agent. Welcome, Beau.

Beau Billington: [00:00:49] Glad to be here. Thanks for having me on.

Lee Kantor: [00:00:51] Well, I’m excited to learn what you’re up to this. This sounds like a pretty big disruption in the industry, so please share with our folks about the free agent. How are you serving, folks?

Beau Billington: [00:01:02] Sure. And that’s that’s definitely the key in the interest here is the disruption, right? So, you know, essentially we’re we provide executive head hunting and consulting services to high growth technology companies that have a product software service. So most of our our customers have revenue somewhere in the neighborhood of 10 to two hundred million. They’re growing rapidly. And the common theme with a lot of those high growth companies is personnel and the lack of access to top personnel. And that’s basically where we come to play, where we sit down with these companies, help them understand their gaps and then bring executive level individuals to the table on a full time interim or fractional basis. And lastly, we focus across really just the sales, technology, product and marketing silos.

Lee Kantor: [00:01:50] Now, what’s your back story? How did you get into this line of work?

Beau Billington: [00:01:54] Yeah, so I kind of fell into it, to be honest with you, I had already, I always aspired to be an entrepreneur. So for me, it was never a matter of if it was a matter of when and the last job that I had in corporate America. This was about four and a half five years ago, was actually a professional services company, and I had the concept of the free agent about two years prior to even starting with this company. But bottom line, we’d go in and we’d have conversations with CIOs and CTOs and sell this grandiose vision of what we can do for them the next one, three, five years and then we’d actually have to go out into the marketplace and then go find the people that we actually didn’t have on a bench. Right. And so it’s kind of a light bulb moment for me, to be honest with you that at that time, Leigh, where I was thinking, there’s got to be an easier way, right? And perhaps maybe there’s individuals that are available that are ready, and we could essentially act as broker intermediary between the companies that need them and the individuals that are actually looking for the work.

Lee Kantor: [00:02:47] Now, you know, the term free agents been around for a minute or so, but it typically applies to maybe in sports or entertainment, and it sounds like you’re trying to apply it here to the business world to have people kind of on demand available when they’re needed in the capacity that they want to to be needed. And it’s it’s any time you have this type of a marketplace, it’s kind of a chicken and an egg thing. How do you kind of maintain the bench and then maintain the opportunities and make sure that you know the matches are there when you need them?

Beau Billington: [00:03:22] You told me definitely took it in the egg, but we rewind a little bit in regards to kind of the namesake. And long story short, I was sitting in Toronto about to miss Christmas with my when my newborn kids and ESPN was playing in the background and they’re talking about so and so as a free agent, I thought to myself, How cool would it be if I myself was a free agent? And at the time I was in sales and marketing, and essentially I could plug in to an organization on my terms, and that’s kind of what spawned the concept of the free agent. And then we kind of moved that across sales, marketing, technology and product to answer your question in regards to a double sided marketplace. That’s that’s really kind of the toughest proposition proposition here, to be honest with you, because you’ve got to have enough demand to kind of ensure that the supply can eat, if you will. What we found, however, though, is that there is a tremendous amount of supply. The gig economy is real and due to the fact that the gig economy exists, there’s actually a tremendous amount of individuals in the marketplace that are looking to be independent consultants. And so part of our value prop is that we’ll look to network with those individuals, know they’ll go through our vetting process and they’re therefore become part of our bench and some are available when needed. Other times, you know, maybe they jump on to another project, but ultimately we don’t lock these individuals into our organization. They’re free to kind of do what they please.

Lee Kantor: [00:04:42] And then have you had like, what was your first kind of match in this under the free agent?

Beau Billington: [00:04:51] Chief Revenue Officer Right. So basically high growth company that you initially came to me and was interested in full time. And I hate that acronym, mind you. But they were interested in a full time chief revenue officer. And basically, after further exploration, we kind of collectively agreed that maybe that wasn’t the right move now that they’re probably about a year or two premature from meeting one of those individuals. And so ultimately, I went out into the wild, went out to the marketplace and found an individual that that was available on contract and we plug this individual in. And it was a huge success. And so we started thinking, how can we replicate this?

Lee Kantor: [00:05:27] And then what do kind of the free agents do to kind of catch your eye? What are some of the things they could be doing so that they are kind of sought after in this regard?

Beau Billington: [00:05:38] A couple of things I think, you know, because we also do executive head hunting as well as consulting as it pertains to the consulting side of the business. I think first and foremost, I think people need to choose a lane, right? Either they’re looking for full time employment, that’s kind of their shtick or they want to be a contractor and hang out their own shingle. If you’re really talking about the ladder versus the former, I think it’s highly important to create your your persona and your profile of the LinkedIn website, et cetera, that really mirrors the work that you’re trying to to accomplish. So if you’re setting out to be an independent consultant, then if somebody were to Google your name, that’s what they should really see and that should be representative of your brand.

Lee Kantor: [00:06:18] And then for the the companies that are seeking the talent is there are things they can be doing to make their opportunity that much more attractive because it seems pretty competitive nowadays.

Beau Billington: [00:06:30] Oh man, it’s this has been the the best year and the worst year for me. It’s been that’s been really insane. It’s funny. You mentioned that about 10 minutes ago on LinkedIn, I actually posted something in regards to employee branding, employer branding, rather as well as the importance of the candidate experience in the hiring process. And basically, I think first and foremost, companies really need to look at their online, their social footprint. Reviews on Glassdoor and what they look like to a prospective candidate and really try to kind of tighten that up across the board, as well as when they’re actually looking to attract individuals within their company and they’ve engaged with them on a one on one basis. They need to do a better job of enhancing the increasing the candidate experience. So ultimately, anybody who’s to walk away or gravitate towards that position is going to write a nice review or at least speak pleasantly about the employer. And I think that’s first and foremost critical step in the talent war that we’re currently in.

Lee Kantor: [00:07:24] And then is this something that you are free agents? Are they kind of of all demographics or is this kind of more attractive to the senior level person that maybe got laid off or is, you know, kind of going their own way for the first time? Or is this also young people that are just kind of frustrated and want to have that flexibility?

Beau Billington: [00:07:43] It’s really across the board, you know, I’d say our typical demographic is probably 40 45 to, you know, upwards of sixty five or so, but we’ve got outliers on both sides. For us, it was really important is trying to carve out a niche and not compete with the staffing agencies that are out there in the middle tier of staffing. And so for us, you know, we typically work executive head hunting side of the house, you know, in excess of base salaries, you know, one eighty five plus. And if we’re talking on the contractual side, you know, we’re talking bill rates 80 100 with our average around one hundred and twenty plus. So we do work across demographics, we do work at different age groups. But I’d say majority of individuals we do work with somewhere between forty forty five sixty five and have run teams and worked at a very, very high level at an organization typically director, VP or even higher.

Lee Kantor: [00:08:35] Now, since you’re the marketplace, are you like, who do you kind of who are you advocating for at any given time? Or are you on the side of the free agent? Or are you on the side of the business that’s looking for the free agent? How do you kind of thread that needle?

Beau Billington: [00:08:49] Yeah, I typically I’d say I do the majority of the work on the free agent side of the House, just because there’s a lot of aspiring contractors, individuals that are looking to kind of hang their own shingle. And that’s that’s where I kind of get involved and may have some one on ones with these individuals and what they can do to kind of create a better footprint, social footprint to attract more opportunity. A lot of times companies or are much more say, established as it pertains to what they also want. And so we kind of it’s a little bit less hands on, I’d say, on the company side of the house.

Lee Kantor: [00:09:22] So when you’re working with that free agent, is some of your work kind of educating them and managing their expectations because they might have come from a corporate job and had certain, you know, monetary compensation and now their free agent. And now it’s a different world. And, you know, sometimes they’re going to have to make less. So do you help them on saying, OK, you know, the value in the marketplace for what you do is X not, you know, X Times seven that it used to be great.

Beau Billington: [00:09:53] Great. Great question. Great point. And yes, life lessons, right? I mean, I think, you know, part of my role is is kind of a psychologist, if you will, managing expectations and really helping people find a path because ultimately, you know, the free agent side of the house, you know, being a freelancer or being an executive contractor, that’s not for everybody. It’s kind of like starting a business sleepless nights. It’s very tough to get started. When you can get some momentum, it can be the holy grail, but it’s really not for the faint of heart. And so ultimately, I really help these individuals, you know, from pricing their service, helping them kind of position themselves for a win and ultimately trying to create more opportunity in the gig economy and being an independent consultant.

Lee Kantor: [00:10:35] Now, in today’s world where everything or not, everything but a lot of the things are remote, is it opening up a lot more opportunities where the person, you know, maybe did get laid off or retired and, you know, was like, Hey, now I don’t have to travel the good side. I don’t have to travel five days a week like I used to. Is it possible to find opportunities wherever you are, you know, working anywhere in the world now, I would imagine.

Beau Billington: [00:11:00] Yeah. Hundred percent. I think it’s really opened up opportunities on both sides of the house because you have individuals, individuals that are more inclined to take positions maybe they wouldn’t have before because of, you know, travel requirements. Conversely, you have companies that may have had, you know, stringent in in office policies that have, you know, really lightened that up. And frankly, a lot of the companies that I work with currently that I’ve had relationships with pre-COVID may have been less inclined to have a fully remote worker. Fast forward 18 months or two years, and now they are totally fine with somebody being located in the U.S. versus Atlanta southeast or specific state that I may be working outside of Georgia

Lee Kantor: [00:11:41] Now for you. What’s been the most rewarding part of this adventure?

Beau Billington: [00:11:46] So I was I guess I was on a, you know, some sort of soul searching, if you will. And so like for me, you know, I don’t like the mundane, I don’t like doing the same thing day in and day out. And so starting a company four and a half years ago for me has been extremely fulfilling just because every single day is different, good, different, bad, different. It’s all across the board, but every day is different. And so for me, that’s been the most exciting and most fulfilling part of actually starting a company.

Lee Kantor: [00:12:13] Now you mentioned that your work is around sales and marketing and technology. Is that. I mean, that covers pretty much every industry. Is this industry agnostic or does it kind of gravitate towards health care or fintech or certain kind of niches?

Beau Billington: [00:12:28] Yeah, we’re industry agnostic. But for us, excuse me, we typically work with technology companies exclusively companies that have a product software service, but we don’t niche down to, say, manufacturing, health care or fintech. We do work with fintech companies. We do work with health tech companies so long as they have a technology component, then then they’re a good target for us. But we’re not going, you know, sheerly after the manufacturing vertical.

Lee Kantor: [00:12:52] And but you are as long as they have technology at the heart of their business, then you probably have somebody that might be able to help them.

Beau Billington: [00:12:59] Correct. Precisely.

Lee Kantor: [00:13:01] And then so at this stage, what do you need more of? Do you need more companies? I would imagine every company has got their hand up looking for more talent. It’s just a matter of finding the right fit.

Beau Billington: [00:13:12] Yeah, I know it’s a phenomenal question. Pre-covid there was, you know, tremendous amount of individuals looking and now it’s it’s really kind of flipped and it’s companies and companies can’t find enough personnel. And so yes, I’m definitely looking for more talent to add to and bring in to our exchange. One hundred percent.

Lee Kantor: [00:13:33] And then from the talent standpoint, you just want, are you you’re you’re it’s kind of two sides, right? You’re actively looking for them and then you want them to kind of raise their hand and and kind of join your marketplace.

Beau Billington: [00:13:46] Yeah. Correct. So we’ve got kind of a marketing strategy and outreach strategy, and we’ve professionalized that over, you know, pretty pretty recently, actually over the last one to two months. But it’s a combination. I mean, we go out and have a persona and have a profile of individuals that we believe kind of check the boxes as it pertains to our exchange, our marketplace, and we’ll actively go out into the market and reach out to those individuals and try to establish a relationship. We also networking is critical to the success of our business, not only at the company side but also in the free agent side. So we network and then also to what we’re trying to figure out just to be candidly is how we can flip the funnel and drive more of these individuals to us versus us having to go out into the marketplace and find them.

Lee Kantor: [00:14:28] And individuals are saying free agents, you want the free agents to to come to you.

Beau Billington: [00:14:33] Exactly. And then I think that’s what everybody runs into, right? It’s how do you flip the funnel on its head and have the inbound lead flow versus having to go out and grab people right?

Lee Kantor: [00:14:44] Right. So you haven’t cracked the code for that yet, but that’s where you’re working on.

Beau Billington: [00:14:48] So it’s a work in progress, right? A lot of moving parts, and I feel like I’m getting closer every day. But no, I haven’t cracked it to this point. Now that’s it.

Lee Kantor: [00:14:57] From the standpoint of the organization, the enterprise level organization, what are kind of some of the the reasons to go this free agent route rather than the more traditional route?

Beau Billington: [00:15:09] Yeah. So it really kind of depends on a lot of times the size of the company and what the initiative is, right? So if you’re talking about a smaller company, a lot of times, you know, at first too, I think that companies, you know, most individuals and most companies are knee jerk reaction is, Hey, I need a full time resource to take care of this, this this job, whatever it may be. And that’s not always the case, especially with the smaller companies. You know, ultimately, they they may be these individuals may be cost prohibitive, you know, they may not have access to the same level of talent that larger companies have. And so if you kind of flip the flip the the interest here and what you’re trying to accomplish and go out and look for a contractor that can open the doors for access to a different level of talent.

Lee Kantor: [00:15:56] And then but you just have to kind of change your mindset in terms of how you’re deploying that talent and instead of looking at it, checking a box and being done with that, you’re looking at it more on a project basis or kind of trying to achieve certain milestones.

Beau Billington: [00:16:12] Correct. So if you go back to the example I used earlier about the chief revenue officer, that company that I referred to was not if they brought a chief revenue officer in, that person wouldn’t have been set up for success ultimately. Right. And so we walked kind of through that process what they were trying to accomplish, and we realize that there’s a lot more groundwork that needed to be laid before they could bring in a successor of this contractor that then would be in a position to to really kind of take the reins and drive revenue, right? So it really depends on kind of where the company is in the lifecycle as well as where that specific department is in its lifecycle as well. And a lot of times, you know, the companies bring us in where maybe there’s a new initiative that they’re trying to stand up, something’s broken. Or frankly, maybe somebody’s key executive left and they need to stop the hemorrhaging and bring somebody in quickly on an interim basis.

Lee Kantor: [00:17:03] Well, good stuff. Congratulations on all the success. If somebody wants to connect with you or the free agent, is the website the free agent?

Beau Billington: [00:17:12] Yes. Don’t ask me how I got that URL. The websites that you know the free agent that can be found on LinkedIn at Beau Billington, B.U. Billington. Pretty, pretty easy there. And then also to. I’ve created a new website in a podcast called Finding that next year. And it’s that finding that next.

Lee Kantor: [00:17:30] Good stuff. Well, thank you again for sharing your story. You’re doing important work, and we appreciate you.

Beau Billington: [00:17:34] Thanks for your time. I appreciate you having me on.

Lee Kantor: [00:17:36] All right, this is Lee Kantor. We’ll see, y’all next time on Atlanta Business Radio.

 

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Tagged With: Beau Billington, The Free Agent

Eric Bailey from Bailey Strategic Innovation Group

October 25, 2021 by Kelly Payton

Austin Business Radio
Austin Business Radio
Eric Bailey from Bailey Strategic Innovation Group
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Eric M. Bailey, Bailey Strategic Innovation Group

Eric M. Bailey is the bestselling author of The Cure for Stupidity: Using Brain Science to Explain Irrational Behavior and President of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a diverse set of experiences that includes helping NFL All-Pro Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric is the creator of the Principles of Human Understanding™, a leadership and communication methodology based in brain science and psychology. Eric’s unique style blends fact and emotion and finds ways to appeal to the analytical thinkers, the emotional feelers, and everyone in between. Eric has a unique ability to communicate seemingly complex concepts in practical, easy-to-comprehend ways, aiding in self-awareness and knowledge retention.

Eric has been featured on CNN, Huffington Post, Forbes, the Like a Real Boss Podcast and has helped leaders and teams across the world see common problems from new and different perspectives. Eric works with Google Inc, the US Air Force, Los Angeles County, the City of St. Louis, MO, Phoenix Police Department and many more. Eric also runs a YouTube series of 2-minute executive lessons called The Walking Meeting (www.thewalkingmeeting.com). Eric has a Master’s degree in Leadership and Organizational Development from Saint Louis University and is a lifetime learner of human and organizational behavior. When not working or researching, you can find Eric and his wife Jamie racing on their road bikes, being cheered on by their three children.

Bailey Strategic Innovation GroupConnect with Eric on LinkedIn and follow him on Facebook, Instagram and Twitter

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for workplace wisdom sharing, insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Speaker2: [00:00:31] Welcome to Workplace Wisdom Stone Payton here with you this afternoon, and gang, you are in for a real treat, please join me in welcoming to the broadcast with Bailey Strategic Innovation Group. The man himself, Mr. Eric Bailly. How are you, man?

Speaker3: [00:00:48] I’m doing well. Thanks so much for having me.

Speaker2: [00:00:50] Oh man, we’ve really been looking forward to getting you on the show. No stranger. Incidentally, guys to the Business RadioX microphone, we’ve had the pleasure of having Mr. Bailey in our Phenix studio. So he is. This is what do you call it at the end of the concert when the people won’t go home this encore man or more and more and more? But no, we want. We want to talk to you about a variety of things, one of which it’s my understanding that you’re quite accomplished. And if it not, if not, at least a tremendous student of this, this whole body of work around around brain science. Can can you talk to us a little bit about that and how maybe it relates to diversity and bias and inclusion and privilege? And, you know, speak to that a little bit, if you would.

Speaker3: [00:01:39] You got it. So I am. I call myself a self-proclaimed geek of brain science and and brain science isn’t really a science. It’s really a collection of many different scientific topics. So you’ve got neuroscience and psychology and linguistics and anthropology. So all of that kind of comes together is kind of the science of the brain. And I found it very fascinating to not just understand, like to pay attention to what people are doing, but to start to understand why people do what they do or why people react the way that they do. And over the last decade or so, I’ve really started to read a lot of psychology, research, neuroscience, research, anthropology, linguistics, all that, all that research and realize that we can start to explain why you can be neighbors with somebody for 30 years, and then they put the wrong political sign in their front yard. And now you can’t trust them, right? So we see these things happening over and over again and why we separate from each other, why we get frustrated at each other. And, you know, in a more more specifically recently in the conversation of diversity and why why does why does talking about even the word bias? Why is that send some people into really highly emotional state and they want to shut down the conversation and understanding the brain science? This it actually allows me to engage with folks on a level of dialog rather than kind of preaching at people or telling people what they should be thinking.

Speaker2: [00:03:06] So, so knowing what you have come to learn about brain science, would you approach a conversation differently based on some early responses you got from me in that conversation? Or would you approach it differently because you’ve learned something about my background? Like, exactly how do you leverage this thing called brain science to to to impact the way you conduct these conversations?

Speaker3: [00:03:30] Yeah. So I’ve developed a set of principles called the Principles for Human Understanding. And essentially, they’re 20 to brain science principles that help us understand each other. And so, you know, if let’s say that we’re in some kind of, you know, heated debate about something, and I think it should be done one way and you think it should be done another way or I think this is right, you think it’s wrong and you know how your blood pressure starts to rise, your heart starts to pound, you start to get sweaty, like those are all signals that your body is actually going into defense mode, right? Like back when we were in cavemen and cave women running away from saber tooth tigers per say like, we have this reaction to protect ourselves. And interestingly, we have the same physiological reaction when we’re in those kinds of debates. And when you can start to recognize those signs in yourself, you can you can realize that your frontal lobe where your higher level thinking is your executive function is has less resources, less blood oxygen available there and you’re not going to you’re not going to be at your best. You’re going to act more and more animalistic than you are human. And so you can recognize those, take a couple of breaths and calm down and then engage. One of the things that we realize is that if you’re fighting me about something, I’m fighting you about something. There’s actually a benefit to me letting go of my thoughts, letting go of trying to win and trying to understand why you think you’re your position, not necessarily trying to change my idea, but to understand the humanity or the context or your history that got you to that belief and what that does, it will connect us in a place of humanity. And from that point, we can have really cool dialog.

Speaker2: [00:05:15] Now you’re using these principles, you are you are using this and applying it to to work with organizations, brands, associations on topics like diversity and inclusion. Is that so how does this? How does this plug into your work around diversity, equity, inclusion, all those things?

Speaker3: [00:05:37] Yeah, great question. You know, interesting. It’s actually there’s many layers to it. So so at the first layer, there’s a colleague of mine out of Harvard. His name is Frank Dobbins, and he’s written a series of articles and studies about why, you know, quote unquote, diversity training doesn’t work. And the main reason is because people will associate a quote unquote diversity training with some problems. So if you’re telling me I have to go to diversity training, you’re telling me that I’m racist or sexist or a just or whatever, some kind of some kind of you’re accusing me of being a bad person. And so people will actually walk into these sessions with with like they’re already on the defense, right? They already resent you for sending them to training. And so what we do is at the very beginning, we clear all of that out. Wait, we’re not here to tell you you’re wrong and all of these words that you think mean that you’re a bad person. They actually don’t mean that we kind of redefine the word bias. We redefine systemic discrimination. We redefine all of these things so that people can truly understand what they mean. And so you know how we understand brain science. We know when people are getting defensive, they’re not going to be open to listening. And so how can you make them feel safer in dialog? How can you make them feel safer in conversation? And then the other layer of it is all of these principles of brain science are fundamental communication principles. And so you can understand when someone gets frustrated they’re going to behave in this way. When someone feels hurt, they’re going to behave in these ways. And so you can recognize when they’re happening and say, Oh, this is not my intention here of this communication. Let me pause, apologize, empathize and restart. And when you when you kind of layer it all together, you end up having really meaningful and powerful conversations.

Speaker2: [00:07:28] All right, so let’s back up a little bit and think through this, there’s this fundamental assertion of principle in place here. And I want to test it with you and get your take on this, that organizations that are more diverse or at least identify as more diverse that they really are. That equips them to to outperform their competitors. Is that accurate? Is that what people think? And is that is that the why is that why you’re doing this work?

Speaker3: [00:07:59] It’s not necessarily the why that is a result that we see. So we see that organizations that are that have better representation across many different categories, descriptor categories, you find that people feel that they belong. And I don’t know if you know that right now, kind of across North America, people in the workplace are reporting being more lonely than they ever have been. Now this is this is research that comes from before the pandemic, before people were actually socially isolating, but being more more alone feeling identifying feelings of loneliness. And so the reason that’s happening is because we aren’t engaging with each other as much as we used to. In conversation, we’re spending more time staring at our devices. We’re kind of separating ideologically, you know, and we’re working at our cubicles. And then when we go home, when we’re supposed to engage with people, we open up our laptops or our iPads, and we focus on those things as well. And so when you when you really start to think about how belonging will impact someone’s work, work output, well, if I feel like I belong, I’m less worried about not belonging. And so I’m more focused on getting the work done.

Speaker3: [00:09:12] I need to get done if I feel like I’m connected better with my 10 closest peers that I’m more likely to be collaborative. And if I run into some problem, I’ve got nine other people that I know can help me solve the problem. Unfortunately, a lot of times people are struggling through problems on their own because they’re too embarrassed to ask for help. And when that happens, I mean, they’ll eventually get to some solution, but may not be the best solution. It may take 10 times as long to get there. And so, you know, all the data that shows that the organizations that are that are diverse among a lot of different categories, you find that there’s higher levels of belonging. You find that people the the turnover rates are lower. The productivity rates are higher. The downtime is lower. The recovery from from traumatic issues like financial issues, they recover faster. And so I don’t think that that is the why I do the work that I do, but it is a really powerful motivator for other organizations to step into the work as well.

Speaker2: [00:10:17] But I’m pretty sure already after a couple of minutes into this conversation that that I don’t have the patience or the I.Q. points to do the work you’re describing. But but it sounds like it must be incredibly rewarding work. I mean, I can just I can hear it in your voice. I can almost see it in your eyes, even though this is a virtual interview. Do you really enjoy this work, don’t you?

Speaker3: [00:10:38] I absolutely do, and I think the reason that I love it so much is because, you know, I call myself a recovering HR person. I used to work in H.R. for a few years and and I know what it’s like to sit through, you know, mandatory trainings and whatever. And it’s awful. It’s, you know, it’s life sucking. And and now I get to do these. These like intentionally designed workshops and trainings and and organizations with organizations around the country or around North America. And what I find is that people who typically don’t engage in these kinds of conversations, they end up coming to me afterwards and say, I have never once felt comfortable in a conversation like this, and I felt you welcomed me in and I learned so much and I can’t wait to do more. And that’s that’s what lights me up. It’s not the person that has gone to one hundred diversity sessions and they’re like, Oh great, I learned something new. I do like giving people new stuff, but I like welcoming more people into the conversation because if we’re, you know, we’re talking about inclusion, well, wouldn’t it be great if everyone felt included in the conversation about inclusion? And every, every, every time I do this, I get at least one email from somebody, you know, sometimes it’s a couple of paragraphs. Sometimes one person, you know, is a three page email, and she said, You know, thank you. Here are some issues I’ve always run into, and you dismantled all of them, and I’m seeing the world differently now. Thank you. And that’s that’s what speaks to me. If I can help someone take one step forward, if I can help an organization, take one step forward, then that I’m definitely doing doing my best work.

Speaker2: [00:12:19] So I got to ask how how does the whole sales and marketing thing work for a firm like yours? Is this topic just so central right now? And you’ve been at it a while and your phone is ringing? Or even now? Do you still have to go out and try to or someone on your team go shake the bushes a little bit and say, Hey, this is important work and we do it and we’d like to talk to you about doing it with you. Yeah, how does that work?

Speaker3: [00:12:45] Well, interestingly, I’m very I’m very privileged, very blessed to not have to to to run out and ask my, I think, the response that I’ve gotten, you know, I started my company exactly five years ago, six, six years ago, this this week, but I started my company and my work, my style, my delivery. My impact is unique enough. Like, people have never seen anything like this that as soon as they’re done, if they see me at some conference speaking or running, some workshops speaking, they run out and tell other people about it like, you have to talk to this guy. And so, so the entire span of my business, I’ve really just grown organically through referrals and people say, I need you to speak at this conference and I’m happy to do it and oftentimes they’ll pay me to do that. And so then I go out and I speak, and then five people who sat in the audience then call me up and say, I want you to do this for my organization. So kind of I kind of get paid to do my marketing, which is which is a benefit. But you know, I find that the people that are referred to me by other folks who’ve maybe seen me before work for me before, they are already the kind of person that are ready to do the work. So I don’t I don’t have to filter anybody out, usually because people are already ready, ready to do the engagement with me. So I definitely think I’m very, very fortunate, but I’ve worked really hard to when I get the opportunity to be in front of people, whether it’s on a small stage or a large stage that you know, five thousand people in an auditorium or, you know, even 20 people I worked really hard to. If I get that platform, I’ve got to knock it out of the park because this is my opportunity and and, you know, fortunately, knock on wood, it’s gone well so far.

Speaker2: [00:14:37] So, so good work. Doing good work is a great sales tool, right?

Speaker3: [00:14:41] It is. It is. You know, people people say all the time like, you know, you work on your branding, work on your branding. And I’m also a former marketing guy. And before I was in HR was in marketing and I I’m a graphic designer. I know how important it is a good logo, good fonts, good kerning and spacing and colors. I know how important it is, but that’s not the brand, right? That is maybe an element of the brand like the brand is what people feel about you when you’re not telling them about you. And so if you go out and a perfect example right now, Tesla Motors, one of the fastest growing car companies in the history of the world, they’re dominating electric cars everywhere, and they they’ve put together a really good car. They don’t really have a marketing department at all. They’re not they don’t have a quote unquote branding department at all. They don’t even have a PR department. But what they’ve done is they built a really good car that people love to drive. And that is their brand. Their brand is this is a great car to drive, it’s fun. If you talk to anyone who’s ever owned a Tesla, they don’t say it like a Tesla. They say, I love my Tesla. Everyone says that. And that becomes the brand. And so I think a lot of folks spend a lot of time on the the colors and the shapes of the logos. And I think what we really should be spending time on is making the experience for our customers or our clients as good as it possibly can be. So they can’t wait to go. Tell somebody else about you.

Speaker2: [00:16:10] All right. So just between us girls here. No, I’ll cut it out if you decide you don’t want to answer it, but I got to ask, do you ever find yourself? Just you go out and you’re brilliant on the road, you know, maybe you’re worn out when you get back at your own organization and you’ve had tremendous impact and you really you’re putting a dent in the universe. You come back to your own, to your own ranch and you’re human and some of your own people because they know what you’re out there teaching and they know what it’s supposed to look out, call you out on not doing what you what you just went after her daughter. Do you ever find yourself? Maybe, you know, sometimes falling short of the of the of the mark in that regard.

Speaker3: [00:16:52] Every single day? Yes. And I think I think that’s I think that’s one of the most interesting things about about the way that I do this work is that I will never claim to be an expert at it. I literally wrote the book on this stuff. My book is called The Cure for Stupidity, right? And so like, I literally wrote the book on this, but the these principles are basic humanity. Like, we all fall victim to these every single day, and it’s not about perfection, but rather awareness. And so I give full rein to everyone on my team to call me out on my stuff. And it happens all the time, all the time. And I think, you know, when I’m on stage, I’m talking about my own failures, like the examples that I give are my own failures and people relate to that. I come in with humility and vulnerability, and I tell stories about, you know, how I, how I mispronounced a word my entire life and someone told me about it and I reacted really harshly and strongly like, you were crazy. What do you mean? I know how to speak? And and then after a while, I’m like, Oh, maybe there’s something for me to learn here, right? And I think that’s that’s exactly it is. I go out and I do this, and I do not want to put out the image that I’m perfect because I am absolutely not. And I think I think you hit the nail on the head like creating this environment where, where, where my team can say, Hey, Eric, you realize that you misspelled three words on your presentation and like, how I show up after that means a lot more than what I say. I’m on stage, right?

Speaker2: [00:18:25] Right. So, so tell us about holy shift.

Speaker3: [00:18:31] Mm hmm. So, so holy shift, that’s the make sure you enunciate all of the you and say, well, because it can lead people to to say What are you talking about? You got to edit that out. No, no holy shift. It’s it’s it’s caught up and developed to really help people engage in this conversation a different way. So the full title is Holy Shift, completely changing the conversation about diversity and discrimination and bias and privilege using brain science. And so the shift that we are making is from the way that we’ve previously thought about these concepts and into something new. One of my favorite quotes of all time is is Albert Einstein, and he said, we cannot solve our problems with the same thinking we used when we created them. Now that it’s often misquoted, you know, Einstein’s definition of insanity doing the same thing over and over again, expecting a different result. He never said that. He said this and this idea is that we will oftentimes get into these patterns of behaviors and habits and then find ourselves in some trouble. And then we employ the same patterns of behaviors and the same habits that got us there to get out of trouble. And it makes no sense. We do this over and over again. And so what I’ve learned to realize is that if we can do things differently, if we can think about these things differently, if we can explore differently, we can have different results.

Speaker3: [00:19:56] And that’s really what I want to give people. So so we’re going to talk about things like racism and we’re going to talk about things like privilege. And if that makes you feel uncomfortable. Great. Pay attention to that feeling. Let’s explore why it’s uncomfortable. And I ask people, you know, I’ve probably asked twenty five thousand thirty thousand people around the country, you know, how do you feel when you hear the phrase and this is something we use a lot in the United States is phrase called white privilege. And people have this huge range of emotions. I’m going to ask that question. I feel angry. I feel shame. I feel upset. I feel like it’s a weapon. I feel like I’m an unfairly criticized because I’m white. I feel like I’ve worked hard and I’m not being acknowledged for what I’ve done. All these different things. And I’m like, I say, Thank you. Thank you for sharing. Thank you for your candor. Thank you for exploring. I think you’re trusting me with that. And then what we do is we break that down. What does what does privilege even mean? Right. And so we think that privilege, you know, it sounds like, you know, a quote unquote life of privilege.

Speaker3: [00:21:01] A silver spoon in your mouth never had to work for anything chauffeured. That’s not what it means. White privilege just means that a member of a group may not have to worry about something that a member of a different group may have to worry about. And so when you think about it, like, I don’t know if you have kids, but I’ve got three kids, and my job as a parent is to give my kids privilege. Like, I don’t want them to worry about the things that I had to worry about. The goal is to give them privilege. There’s this concept that we have called the quote unquote American dream, which is, you know, essentially one generation doing better than the previous generation. Right. And and that really is all about privilege, right? A lack of worry. And so privilege isn’t a bad thing. It’s just a thing, and we can acknowledge it in such a way. And then I’m like, OK, well, if privilege is all about worry, then there are an infinite number of qualifiers we can put in front of that word. Right now we’re talking about quote unquote white privilege, but there’s also black privilege. There’s live in a municipality privilege. There’s always how about your handedness? I don’t know if you’re a right handed person, but there is privilege in being right handed and in which we explore this is, you know, I talk to my left hand and colleagues and they say, Well, I have to worry about grabbing a pair of scissors because they don’t work in my left hand.

Speaker3: [00:22:20] I have to worry about buying a baseball glove or golf clubs. I’ve got to worry about smudging ink as I write my write on a piece of paper with the pen. Like, what does that mean? I think, oh, in English we write left to right. So a right handed person, they rest their hand on the paper and their hand leads the ink as it goes down or is a left handed person. Their pen leads their hands, their smudging their ink all the time. And it’s like, I never thought about that. That is privilege. I haven’t had to worry about this thing that somebody else does. And when we get there, it’s like, Oh, privilege isn’t a bad thing, right? It’s not saying I’m a bad person because I’m right handed notes. It means that I have this opportunity for empathy for somebody that might be going through something that that I don’t, and that’s that’s the real conversation where we get to. So, so yes, very passionate about this. If you couldn’t tell.

Speaker2: [00:23:11] Well, I can tell, and you’re obviously very good at your work. I’m a middle aged white guy. I’ve always up until now, I got to tell you, you’ve reframed it for me. I have bristled with this idea of white privilege. I’m extremely blessed. I make a very comfortable living doing some, really. Will work, but it hasn’t all been a downhill skate I really did put in, you know, my 10000 hours. But you’ve reframed the term in such a way that I am. I’m going to be so much better at dinner talking about or the next time this topic comes. And in fact, rather than try to skirt around it or scoff, I might even bring it up. So man, you’re in your cube today, man.

Speaker3: [00:23:55] Well, I’m glad it’s it’s a really powerful concept because you have worked hard. And I think when you when you reframe privilege like that and kind of more like the real what it really means, there are many things in your life, in my life that I’ve worked very hard for that now. Afford me privilege. Right. So so here I am. This 30 something black guy. And yes, I have many privileges as well. You know, I’ve worked hard and I’ve got degrees and I have a house and a marriage, and all of those things give me less worry than than maybe someone who doesn’t have a house or doesn’t have a degree or isn’t married, right? There’s there’s certain things I don’t have to worry about, and I think that’s that’s entirely. I want to help the world kind of disentangle all of the negative emotions around some of these words and phrases so that we can engage in dialog just like what you just said. Like, I’ve always bristled with it and many, many people do. And it’s like, if we reframe it and now we can have a really cool conversation about, Oh, what if, given there’s an infinite number of privileges, what are some privileges we have? And what I asked that question, I mean, it’s amazing what pours out. People say, Oh, I’m you know what? People would call it attractive and there’s a privilege for that. And I’m, you know, whatever. It’s just really cool when the conversation kind of explodes in that way.

Speaker2: [00:25:16] So can’t we extend this to talk about recruitment and selection, the idea of a diverse hire? The things we should focus on as we create a structured something with some rigor around how we approach recruiting and selecting people and ensuring this this element of diversity, it extends to those topics, right?

Speaker3: [00:25:40] Absolutely, absolutely. I think diversity in hiring and HR is is probably one of the I’m going to challenge my words here. I want to say the easiest. It’s not easy. It’s probably one of the first things we should be doing, because if you look at if you look at your workplace very often, you can see the fingerprints of bias in hiring, right? You have certain levels of your organization. They’re mostly men. You have mostly certain races at different levels of the organization. And so it’s probably not a good representation of the folks that live in or work in around you. And and again, bias one of those words bias is not bad, right? It can lead to some bad outcomes, but bias by itself is not bad. I think what we want to do is we want to understand what our biases are, right? For many folks across across the of the western world is, we have a preference for lighter skin. We have a preference for taller people. They have a preference for, you know, male people with all these kind of preferences when it comes to looking for expertize. We have a preference for people that we like hanging out with. You know, if you’re in a hiring situation with somebody and you have a great conversation because you can connect on a lot of different levels, you’re more likely going to want to work with them.

Speaker3: [00:26:57] And so if you had to hire someone who have the same credentials, wouldn’t you prefer to hire someone that you had a great conversation with rather than someone who was awkward? Most likely, yes. Right. But that’s that’s a bias. And so one of the things that we’re working with with organizations around the country is helping them to see where those biases may be and then call them out and say, you know, I noticed that every time I hire a see this kind of patterns, nothing wrong with that, but I just want you to be aware of it kind of partner in hiring. And as we start to talk about these things, you know, we see people doing all kinds of really fantastic interventions like, let’s do blind blind applications. So let’s, you know, they’ll enter in their demographic information for sure. But then let’s strip that out. We don’t know their name, what school they went to, where they went. We know where they live. And let’s just evaluate it kind of like, was the TV show The Voice, right? And just evaluate it on the things we actually care about. Or there is this really interesting study that was done on hiring for the symphony.

Speaker3: [00:28:04] And there’s this really interesting thought that males are better at playing symphony instruments, string instruments, cello and viola and whatnot. And they did a test and they started having people play their pieces or their audition pieces behind a screen behind a curtain. So you couldn’t see who it was male or female. You couldn’t see the shape of anybody, and they found that the rate of female. Cellists increased significantly. Wow. Because people don’t have a bias. Well, maybe we do. And so when you slowly start to think about what you can do to just evaluate it, it might give you some really interesting insights. And the thing that I need people to realize is that bias is not bad, right? If we acknowledge I have this bias, it’s not a bad thing, right? You just want to talk about this is the way that I’ve seen the world my entire life and the way that our brains work. We want to expect the way we’ve always seen it to be, the way it’s going to be in the future. That’s it’s a tool to our benefit to do that. But we have to identify, Hey, this is what this may be. What’s going on? I want you to know.

Speaker2: [00:29:15] All right, so in a moment before we wrap, I’m going to make sure that our listeners know how to get in touch with you or someone on your team if they want to talk about these topics, I’m going to make sure that they can access the book. But right now here, in the moment when someone is first listening to to this, are there a handful of things they can do? And maybe we should say and don’t do? I don’t know. But just what are what are some things that you know before you, before we engage you or before we read you, book your book that maybe we should go back to the shop and start and start working on just just some, some small moves are there. You have some counsel in that regard.

Speaker3: [00:29:52] Absolutely. I think before, before you bring it to work, the first thing I want to challenge everybody to do is the next time you’re in some kind of debate, whether it’s about politics or about what to eat for dinner, right? I don’t I don’t care what the debate is. The next time you’re in some kind of debate instead of trying to prove them wrong or instead of trying to make your point, I want you to stop and I want you to say these words to them. Why are you so passionate about your position? Now what that does is it puts you in a place of what I call radical curiosity and the space of radical curiosity. So so that that phrase that question is is intentionally designed for a couple of reasons. One. You say your positions, you’re acknowledging I have a position you have. We’re acknowledging that difference. But then you say the word passionate and passion is is associated with strong emotion. But more accurately, it’s a positively charged, strong emotion. So you could say, why are you so obsessed with getting your way? I mean, it kind of gets at the same thing, but it’s not the same thing, right? And so you say, why are you so passionate about your position now when you kind of look at the whole thing? You’re asking a y question, not a what or how question. So you’re not saying, prove to me why you’re right, give me more facts and figures and data. What you’re actually asking them is what is underneath, what is driving you. And when you get to that level, it actually puts you in a place of trying to understand their humanity.

Speaker3: [00:31:22] I’ve got a colleague, actually a family member. It’s loose. It’s like my mom’s new husband’s sister’s new husband, right? And we are we are. We’re diametrically opposed on many political issues, and we are both very intelligent people. And we’re, you know, we battle back and forth, you know, trying to trying to prove each other wrong. And we at one point a couple of years ago, we just stopped. We stopped that kind of that fight and we asked this question of each other and I asked him and I said, You know why you’re so passionate? And he explained this history of working in the FBI and this history of of working or being a sailor in the Navy. All of these experiences that I have never had and will never have it provided this really complex tapestry of what brought him to his his position. And all of a sudden I saw this really complex and beautiful humanity. Now, I didn’t come to the same conclusion, but I understood him in a way I never had before, and that allowed us to have different kinds of conversation. So it’s not about like changing their mind or changing your mind, but rather getting to a place where you understand each other. Like, I don’t know, have you ever, ever been like, fully understood by somebody you’re talking with? Like, it feels really good, you feel connected to them and you feel seen? And I think that if we can give more people around us, that experience of being seen and heard and understood. It’ll it’ll it’ll it’ll deconstruct a lot of these issues that we’re dealing with right now.

Speaker2: [00:32:56] Wow. So Will said, Why are you so passionate about your position? I man, you have. You have so well equipped me for my next half a dozen conversations. This is why, guys, this way everybody should have a radio show. You get to interview people like Eric. They’re smart, they’re passionate. They’re happy to share stuff with you. Oh man, this is so much fun. I could talk with you all afternoon, but I really can’t. But we got to do this again sometime. But for now, let’s do make sure that our listeners have some points of contact whatever you feel like is appropriate, whether it’s LinkedIn email website. But I want to make sure they can get in touch with you. And let’s also make sure they know how to get their hands on the book that that you mentioned.

Speaker3: [00:33:43] Absolutely. So so you can find me on most social platforms is Eric M as in Michael Bailey. I used to go by Eric Bailly, but there’s actually another incredibly handsome black former athlete speaker named Eric Bailly based in Australia. So when I wrote my book, I actually I was getting his emails, so I had to actually add them in there for my pen name. So now my professional name is Eric Bailly, but you can find me Eric and Bailey on Facebook, on Instagram, on LinkedIn. I’m very active. On LinkedIn, on Twitter. Now, or you can just visit my website, which is Eric Bailly. You can find the book there. The book is called The Cure for Stupidity Using Brain Science to explain irrational behavior and and it’s fun giving that book as a gift because people always have a fun reaction to it. Like, Are you trying to tell me something? Because like, Oh, here’s the cure, I gave you the cure. No, but it’s really fun. It’s it’s written in the style like I speak, so you’ll probably hear my voice as you’re as you’re reading through it. But there’s actually an interesting a lot of interactivity in the book. There’s a lot of exercise that I run through, like I would do if we were being face to face. So it’s a fun book. It’s a quick read, but it also it doubles as a great book club book. I used to host a lot of book clubs and so I actually wrote this book as a book club book. So you can you can use it there as well.

Speaker2: [00:35:07] Well, Eric, it has been an absolute delight having you on the show. Thank you so much for for joining us. What a marvelous way to invest a Thursday afternoon. Thank you.

Speaker3: [00:35:19] Thank you so much. So thanks for having me. Thanks for a great conversation. You can tell him I’m enjoying him smiling. My cheeks hurt from smiling so much.

Speaker2: [00:35:25] Hey. And please do stay on the line. Even after we go off air, I want to visit with you for a moment just after. But. Yeah. Great job, man. Thank you so much.

Speaker3: [00:35:35] Thank you.

Speaker2: [00:35:36] All right. This is Stone Payton for our guest today, Eric Bailly and everyone here at the Business RadioX family saying we’ll see you next time on workplace wisdom.

Tagged With: Bailey Strategic Innovation Group

Michele Faith Condon With Faithful Consulting Enterprises

October 25, 2021 by Jacob Lapera

Bay Area Business Radio
Bay Area Business Radio
Michele Faith Condon With Faithful Consulting Enterprises
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The proud Berkeley native, Michele Faith Condon, CEO at Faithful Consulting Enterprises is on a mission! Retiring at age 35 from healthcare to go to Hollywood; Michele was ready to step out on Faith!

However, life threw her an immediate curveball. The detour from superstardom led her to the center stage in the world of finances, insurance, real estate, and entrepreneurship! Michele embraced it all and dived full force into her consulting business that she started in 2008.

Michele always understood the importance of multiple streams of income, protecting your income, and establishing a strong financial future, but she wanted to help others do the same. She decided to take it up a notch by partnering and joining forces with like-minded individuals to go out and empower, not only her community, but the entire Nation!

Michele loves sharing stories about her journey in life that led her to become a Wealth & Health Coach! Showing others how to create generational wealth while doing the same for her 1-year-old son is her #1 goal in life!

She loves cooking and catering fabulous meals for her love ones, as well as hosting empowerment events at her home. When she’s not in the kitchen she’s writing material for her next comedy performance or being a Supermom to her son!

She’s also the Host with the Most, so catch her at an event near you or book her for your next event to really bring the fun, excitement, and great energy! Michele’s big personality combined with her expertise and knowledge when it comes to financial consulting makes her a powerhouse!

Educating others and sharing her knowledge with the world through storytelling is one of her greatest abilities. She plans to share her gift with the world by reaching and helping as many families as possible!

Follow Faithful Consulting Enterprises on Facebook and LinkedIn.

What You’ll Learn In This Episode

  • Financial literacy
  • 3 Enemies to Your Money- Inflation, Taxes, Risk
  • Living benefits
  • “Why I do this- MY WHY!”
  • Personal financial check-ups (PFC)

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:06] Broadcasting live from the Business RadioX Studios in the Bay Area. It’s time for Bay Area Business Radio. Now here’s your host

Lee Kantor: [00:00:17] Lee Kantor here, another episode of Bay Area Business Radio and this is going to be a good one today on the show we have Michele Faith Condon with Faithful Consulting Enterprises. Welcome, Michele.

Michele Faith Condon: [00:00:31] Thank you so much for having me today, Lee, I really appreciate the opportunity.

Lee Kantor: [00:00:36] Well, I’m excited to learn what you’re up to. Tell us about faithful consulting enterprises. How are you serving, folks?

Michele Faith Condon: [00:00:42] You know what? We are serving everyone, whoever we can reach any and everyone who we can reach with the mission of financial literacy. We’re all about educating people and helping people get their finances in order and really talking about anything that has to do with insurance, real estate and entrepreneurship as well, because those are the four pillars to really create wealth.

Lee Kantor: [00:01:06] Now, how did you get into this line of work? What’s your back story?

Michele Faith Condon: [00:01:09] Well, my back story is that I was in biotech since I was 16 years old. However, I always had this entrepreneurial spirit. So when I was 20, I actually went into real estate. So by the time that I got about twenty three, I decided to start my own consulting company, Saiful Consulting Enterprises, when I was predominantly just doing real real estate on the side. However, by the time I got 35, I decided, You know what? It’s time to step out on faith. I want to be a superstar and a stand up comedian, and I’m going to quit my job, retire early, leave corporate America and go to Hollywood. However, I wanted to make sure that the money that I had invested in my 401k that I did the right thing with it after spending six years in the biotech industry. So I wanted to make sure that I wrote it over into a platform because you know what? You can go to Hollywood and still end up broke. But in doing so, I realized, Oh my gosh, there’s so much I don’t know about retirement. The number one thing being that I cannot retire, I’m not in position, and it made me realize how many other people don’t know this financial information. So, you know, my life just took a whole 360 and I decided, You know what? It’s really time for me to dove headfirst into my financial services company and to really go out and educate the community and make it a mission to empower them on financial literacy and how to leverage insurance to create wealth.

Lee Kantor: [00:02:40] Now, are there some kind of, let’s say, maybe some enemies or villains in the story in terms of people in their money? Are there some things that are there that really could negatively impact people’s financial wealth if they don’t plan for it properly?

Michele Faith Condon: [00:02:58] Definitely. Definitely. Listen, the three main enemies to our money are inflation, taxes and risk. And right now we are in the midst of an inflation storm. You know, in August, inflation was like five point four percent. So the thing about it is is people don’t understand if your money is not in a pay in a place where it’s outpacing inflation. Typically, inflation is about three to four percent a year. So if you’re not going to raise on your job of three to four percent a year, if your money isn’t in the bank getting three to four percent a year, if your investments aren’t getting three to four percent a year, your money’s going to fall short at some point. And then also taxes, like so many people are saving for their financial future and retirement, you know, and they’re using 401ks in different vehicles. However, they don’t know the tax obligation. When you go to withdraw this money, you know, and when it comes to taxes, when you when you purchase things, you pay sales tax, you know what I’m saying? You know anything you do. It doesn’t matter when you die, you pay their taxes. You know, there’s always taxes associated to every aspect of our lives. So if you don’t know the different types and different categories of taxes and how they work, you won’t be able to set yourself up for a financial future where you don’t have to pay as much taxes without this education.

Michele Faith Condon: [00:04:18] And then last but not least risk, you know, we saw in 2020. In March, we saw the stock market drop 30 percent over like twenty two days, right? So a lot of people who had these different accounts, especially 401Ks, they took a big hit. And for me personally, you know, it really resonates with my family and my story because I moved my dad’s 401k. I moved it in in December of 2019, right before the market crash in March. You know, and he did not lose a dime. And then my father ended up dying in August and it became my inheritance. The one thing I know was that he felt really good knowing that we did not have that big loss that so many people in the world, in America, everywhere had when the market crashed because of the COVID 19 pandemic. So, you know, you have to have a solid financial future. Everything can’t be risky. You know, a lot of people like the reward, but that risk can really just take you out of the game. And so that’s what we really educate people on their options to grow their money safely without the risk.

Lee Kantor: [00:05:25] So now we are having this conversation with folks, are they typically at the beginning of their kind of financial journey or are they already have accumulated some wealth?

Michele Faith Condon: [00:05:36] The thing about it is, is we work with a wide range of people. You know, it doesn’t matter your age, the earlier you receive this information, the better. But whatever stage in life you’re at, because it’s a lot of people who get this information and they’re thinking they’re about to retire. However, they realize, Oh my gosh, I’m not in position. I didn’t know that I still have to pay taxes on this money before I withdraw it. Oh, I had no idea that my money was at risk. So the thing about it is is we want to work with people wherever they are in their journey because this information will help any and everybody. If you plan to retire at some point in your life, you need to hear this information.

Lee Kantor: [00:06:19] So now, if you’re if you’re a young person and you’re at the accumulation stage of your journey, it’s a different strategy than if you’re, you know, 65 and you’re looking to get out of the working. How do you kind of help each of those people kind of manage that unique situation that they’re dealing with themselves?

Michele Faith Condon: [00:06:42] Well, FFO consultant enterprises, we work with over 40 different financial institutions, so the thing about it is, is we’re we’re not just we don’t have one option for people. We work with a lot of different companies to make sure that our different clients and their different individual needs can be met. One company might have a plan that’s perfect for the 22 year old. However, another company might have a plan that’s perfect for the sixty five year old. So that’s why we want to make sure that we work with a multitude of companies so we can have multiple options to be able to serve everyone.

Lee Kantor: [00:07:17] So that way, the more resources you have at your disposal, the better you’re able to serve your clients.

Michele Faith Condon: [00:07:23] Yes. Yes, yes. Yes. And then we also have additional resources. You know, sometimes you can go into your budget, go into your finances, and there’s just not enough money there. And a lot of people have dreams and goals that are a lot bigger than the current salary that they have. So we also help people find additional streams of income and really tap into their entrepreneurial spirit. So that’s a big part of what we do because we all know in this day and age we’re living in, we need multiple streams of income and we definitely help people connect the dots there.

Lee Kantor: [00:07:55] And that’s an important consideration. A lot of folks don’t realize that they think that that just having a job is enough, but most people that have accumulated some wealth have multiple revenue streams.

Michele Faith Condon: [00:08:07] Definitely. And that’s exactly what we try to educate because a lot of times people are like, Oh my gosh, I feel like I’m just walking in circles and working in circles, and it’s like, I want to buy this house, you know, I want to send my kids to college. I want to retire early. But the thing is, you have to have a financial plan in place because if you don’t know, you can say you’re going to do these things all day. But if you don’t have a plan with specific steps that you need to take and a and specific amounts that you need to save and and generate over a course of time, you’re not going to be able to accomplish accomplish those goals. So that’s what we want to do. We want to help you connect and align your dreams and your finances.

Lee Kantor: [00:08:53] So now when you’re working with somebody, they’re coming to you initially because they have some anxiety may be about their financial situation and then you help them through that and then it expands to these other areas.

Michele Faith Condon: [00:09:08] The thing about it is you can think you know everything about finances, but think about it. We’re never taught about finances in school, even if you go to school to begin to become an accountant. The different financial principles that we teach a lot are they’re very basic, but they’re powerful. So, you know, some people think they know it all and then they hear this information, they’re like, Oh my gosh, well, I didn’t know that or I didn’t think about it. And even a lot of times with financial advisers, they advise you what to do with your money now and how to save you on taxes now. But we take a deep look into the future and think, what can we do to save you and help you in the future? And that’s the difference in a lot of the different platforms that people use to teach financial literacy. Ours is about helping people now, so they don’t have to struggle later in how to build the wealth, how to create generational wealth and to have a financial future that consists of a little bit of freedom.

Lee Kantor: [00:10:07] Now, in order to really create this kind of holistic plan for somebody, you have to really help them get clear on what is there, why like, what is the big things they want to accomplish, right? And have a long term view of all this.

Michele Faith Condon: [00:10:21] Definitely, see, the thing is, is this you have to have a strong why in life, no matter what you do, you have to have fuel behind you, financial goals, especially purchasing your first home, you know, becoming a real estate investor, becoming an entrepreneur, creating a business that’s going to generate income. And we’re all about helping people create business to generate passive income. You have to have a strong reason why to keep going. And for me, you know, my my reason is I really I have a one year old son and I want him to be able to have a strong financial future. I want to be the bank for him. Mommy is going to be the bank, and that’s what fuels me. Just knowing that the steps that I take now can really change the dynamics of his life and my grandkids life. You know, generational wealth is within our reach. You just have to know what steps to take and when people really find out like, Oh my gosh, if I just sacrificed this amount for this certain amount of time, I can change the generations to come. They’re like, they’re all in there ready for it. You know, everybody needs, you know, everybody’s not born with that silver spoon in their mouth. But there’s a lot of things that we can do to give the next generation an advantage. And that’s exactly what we want to do here at faithful consultants.

Lee Kantor: [00:11:38] So now what are some kind of baby steps or some easy things that anybody could do right now if you were to tell them to do do one or two things right this minute? There are things that they could do right this second to help them.

Michele Faith Condon: [00:11:52] Dove into your finances and take a look. Write down all of your expenses, see what it is going out every month and see what it is that is going in every month, you know, down to that $10 subscription you have for a cosmetic box, your Netflix, I mean, down to the nitty gritty, how much are you paying for your son to go to soccer every month, right? Like, look into it. How much are you spending at McDonald’s and really see where the bulk of your finances is going and where there’s room for improvement? Where are some things that you cannot offer that list and sacrifice and make adjustments so you can reach your financial goals? And so what you could do right now is to contact me. And what we like to do is personal finance checkups. So pretty much we like to start with the education piece because when people are educated, they want more for their life. We’re not about sales. We empower people. And when you’re empowered, you know more and you want more. And then we go and connect the dots to this financial information. We connect it with your dreams and your life and your finances through a personal finance checkup. And we start. What are your dreams and goals in life? Because a lot of times they’re their goals are not in alignment with their finances. And that’s one of the biggest mistakes we make is that we don’t get our finances and our goals in alignment. So we’re dreaming for all of our lives, but we really have to have things in place because we see what’s going on in the economy. You know, the economy is just all over the place. You don’t want your finances to be all over the place.

Lee Kantor: [00:13:30] So now when you’re working with people, it doesn’t matter where they’re at, right? Like even if they’re in debt, even if it seems hopeless, even if they’re super wealthy, it’s worth having a conversation with you or somebody on the team because everybody’s situation you, you probably can help them in some way or another.

Michele Faith Condon: [00:13:48] Listen, you said it best. Everyone can receive this information and get a nugget or a jewel from this information. The thing about it is is, like I said, I retired at thirty five and had no idea of the taxes I would be paying. And it’s like, we don’t know, you know, I got another 30 years before I could really retire, right? So it’s like, we don’t know how much the taxes are going to be in the future. So the thing is is we help you just really understand that there are some different ways and platforms to secure a financial future with a tax advantage as well as without the risk. And that’s just really the game changer that can really set anyone at any stage in their financial journey ahead.

Lee Kantor: [00:14:37] So if somebody wanted to learn more about what you got going on, is there a website?

Michele Faith Condon: [00:14:42] Yes, yes, yes, you can go to for consulting enterprises. You can set an appointment and you can. We can talk about what it is that you desire to achieve in life. And I will help you get your finances in alignment with that dream. And I’m available to help everyone. This is what I do full time. Twenty four, seven, you know, I’m a stay at home mommy and I operate my business and I’m a hundred percent thousand percent dedicated to this cause.

Lee Kantor: [00:15:12] Well, Michelle, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Michele Faith Condon: [00:15:17] Thank you so much for having me. I truly appreciate it.

Lee Kantor: [00:15:21] All right, this is Lee Kantor. This episode of Bay Area Business Radio is brought to you by Leah Davis coaching inspiring women of color to claim their wealth legacy. We’ll see you all next time.

 

Tagged With: Faithful Consulting Enterprises, Michele Faith Condon

Dennis McKinley With Detroit Equities

October 22, 2021 by Jacob Lapera

DennisMcKinley
Franchise Marketing Radio
Dennis McKinley With Detroit Equities
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

DetroitEquities

DennisMcKinleyDennis McKinley currently leads the Atlanta-based branding company Detroit Equities, which runs the Atlanta-based businesses Cru Hookah Lounge and the Original Hot Dog Factory.

Currently, he helps entrepreneurs and small businesses build their brands through strategic investments, and some of his previous background experience also includes real estate, e-commerce, and product development.

The Original Hot Dog Factory — Owned by Dennis McKinley. Known as an Atlanta staple, The Original Hot Dog Factory has received national exposure as it has been featured on BRAVO’s “Real Housewives of Atlanta” numerous times.

With locations in Atlanta, Philly, Brooklyn, Houston, Charlotte, Raleigh, and Birmingham, the chain is set to open locations in: Miami, Detroit and Cleveland.

He’s also owner of CRU Hemp Lounge, which has now become the largest black owned nightlife chain and largest hookah lounge chain in the United States. To date, they currently have four locations open in Atlanta (in Lilburn, Edgewood, Peter Street and Midtown), Houston, Dallas, Austin Birmingham and Charlotte.

Throughout this Summer and Fall, CRU plans on opening more locations in Atlanta (in Marietta, Alpharetta, Douglasville, Union City, and Morrow), Memphis, Washington DC, Pittsburgh, Miami, Macon and Phoenix.

Business Mogul and CEO of Detroit Equities, Dennis McKinley, Former VP for Remy Cointreau, Patrick Charpentier, and Jerome Hyafil, a former EVP, Seagram’s Spirits and Wines, formed a dynamic team to create NYAK Cognac, which is now the fastest-growing cognac brand in U.S. history with an unprecedented 1,000% annual growth rate.

NYAK is now in the top 10 of leading cognacs and growing. NYAK is 80 proof with a distinctive, finely graded VS and delicate distilled flavor that is perfect over ice. Its golden color with hints of amber heralds its complexity.

The nose offers up delicious toasty oak notes (Bourbon vanilla, toasted bread) that stand out against a delightful peppery gourmet base (pear, grape, light honey). McKinley is a University of Michigan graduate.

Connect with Dennis on Instagram and LinkedIn.

What You’ll Learn In This Episode

  • About The Original Hot Dog Factory
  • CRU Hemp Lounge is the largest hookah chain in the United States
  • Detroit Equities in the next five years

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SEO Samba Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to SEOSamba.com that’s SEOsamba.com.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a good one today on the show, we got Dennis McKinley with Detroit Equities, home of the original Hot Dog Factory and Cru Hemp Lounge. Welcome Dennis.

Dennis Mckinley: [00:00:49] And they thank you for having me, I appreciate it. Look forward to chatting about franchising today.

Lee Kantor: [00:00:54] Absolutely. So how did you get into the franchise business?

Dennis Mckinley: [00:00:58] Well, the short story is I was on the other end of the stick. You know, I originally was a Subway franchisee. And you know, I thought, totally, you know, something totally different when I wanted to say, Hey, I want to open a subway. Right? I thought it was, Hey, it’s subway, but I’m doing my own thing, right? And I quickly learned that’s not what franchising is about. So Subway was my first university into what franchising really is.

Lee Kantor: [00:01:23] So what is it? How was it different than you anticipated?

Dennis Mckinley: [00:01:27] Well, you know, you see a subway on every corner and you kind of really don’t realize that, you know, even though you are an owner or franchise partner, you know, Subway sets the rules. They set the menu, they set the pricing right. They set the hours of operation. So really, you know, it’s not Dennis McKinley subway. It is Subway. So I was introduced to really, you know what a franchise model really is. You know, you got rules, you got regulations, you have brand standards, really introduced me. What a brand really is, right? And it’s not so much about you as it’s managing and understanding what a system is.

Lee Kantor: [00:02:07] So did you sell that? Is that how that story ended?

Dennis Mckinley: [00:02:11] Yeah. You know, I got up to four locations and I quickly realized that, you know, Subway is probably making a little more than me. So I sold that and look for some other opportunities. But I say, you know what? My ultimate goal is? I think I want to be a franchise. All right. I’ll see some things that could probably be improved. Some things that I thought that weren’t too fair for franchise partners, and I said I always wanted to be a franchise or if I got the opportunity and found a brand, that would work.

Lee Kantor: [00:02:42] So then how did you did you kind of come up with your own brand or did you find kind of a mom and pop that you thought was doing good work and partnering with them?

Dennis Mckinley: [00:02:52] Yeah, a mixture of both. So what happened was, you know, I’m from Detroit, and if anybody out there been to Detroit or understands Detroit food culture, they know that we love our Coney Island hot dogs, right? There’s a Coney Island on every corner in Detroit, basically, which is a a beef hot dog with, you know, chili onion mustard. But, you know, after I graduated from the University of Michigan, I traveled all around this country and I quickly noticed that one. But for one thing, everybody loves hot dogs, right? But but the second most important thing is it doesn’t matter where you go across this country. Everybody likes something different on their hot dog. So with the Chicago, you know they got the Chicago dog, right? You go to New York. They love some sauerkraut and brown mustard. You go out to Seattle. They put cream cheese and onions on their dog. And I said, Man, you know what? If I could just put every hot dog originally from across this country? Put it under one roof? That may work. So I was in Atlanta at the time. You know, so, you know, one of my businesses and I would try to find my next thing and I had a craving for a hot dog. I went into this place called the original hot dog factory, and they only had, you know, three or four dogs. I said, this may be my opportunity. And I went in there and I talked to the owner every day until he sold it to me. He sold it to me. I changed the menu. I put every hot dog that I’ve experienced personally and I can find regionally. That’s that was the new original Hot Dog Factory. Twenty five hot dogs from across the country. And it was reborn in 2015.

Lee Kantor: [00:04:26] So then you took an existing it was a mom and pop a single location.

Dennis Mckinley: [00:04:30] Yes, single location, mom and pop. And I scaled it.

Lee Kantor: [00:04:36] And then you just kind of used your franchise magic to improve it and then take it to a new level.

Dennis Mckinley: [00:04:43] Indeed. You know, what happened was, you know, we changed that menu. People started rushing through the door and people were asking, Hey, why don’t you have one on the east side? Hey, why don’t you have one down here in Columbus, Georgia? Hey, I’m from Detroit. This would work up there. And I said, You know what? There’s a demand. And you know, franchising is the the fastest way to scale.

Lee Kantor: [00:05:05] Now, when you took them over, did they have kind of the playbook that most franchises have or is that something you had to develop and you kind of used your previous knowledge on how to build that?

Dennis Mckinley: [00:05:17] Yeah, not at all. I mean, they were just a mom and pop. They didn’t even even have recipes. So we started from scratch. You know, we took some time to, of course, perfected menu, get our vendors together. And then we we developed the franchise playbook from scratch.

Lee Kantor: [00:05:33] Now is that something that emerging franchises kind of don’t put enough time into?

Dennis Mckinley: [00:05:40] You know, I think so. You know, I talked to probably, you know, five or 10 concepts a week with people saying, Hey, I got a great idea. You know, this is good, I think, you know, we could franchise and the most common thing I always miss is just, first of all, menu development, right? You got to have a real good hold on. If I take this out of my city and go to another state, am I going to have the same vendor relationships, right? That, you know, they don’t put enough time into just mean you develop and making sure that this is going to be able to scale? Not only are people going to like your concept when you go to a different state, but can you make sure it tastes the same, right? And that vendor relationship is critically undervalued. You know, when you talk about franchising

Lee Kantor: [00:06:27] Now in your work, you kind of went from hot dogs to hemp. How did that transition happen? Was it the same thing? You found something out there. There was a mom and pop that you said, Hey, I can scale this.

Dennis Mckinley: [00:06:40] Well, I got to be honest with you. Just, you know, franchising crew was. That was that just happened because of, you know, also also demand, you know, when I was when I had another business crew was across the street from my office. So admittedly I got to tell you, Lee, I used to go there, you know, pretty much every day after work and I would entertain clients, et cetera. And one day I looked at my bill and I said, Man, I just spent a thousand bucks on here. If I owned the place, maybe just maybe I would spend as much cash in here. So I talked to the owner and I bought it right. And you know, another thing I was inspired by a club out in New York City and I took, you know, a piece of what they had going on and I remixed it and we called it crew. Now down south and just, you know, culturally around the country, like hookah is like becoming a phenomenon. You know, all the kids like to smoke hookah while they drink, you know, and eat foods. So we’re not a club, right? We’re not a lounge. We’re like a we’re not a restaurant, we’re a hybrid of all three. And I concept work, right? So, you know, we were getting very popular in Atlanta and people used to come from all over the country. You know, Atlanta is a hotbed for transients and entertainment. They call Atlanta Black Hollywood. People were like, Hey, man, why isn’t this in Houston? Hey, we will this work well in Charlotte? And the light bulb went off and enough people start asking me and I say, You know what? Let me replicate this model as well. And that’s how crew helped launch a franchise and was born as well.

Lee Kantor: [00:08:12] Now is crew stand alone, or is that something that if I have maybe a restaurant or a bar, I can just have a crew inside of my existing location?

Dennis Mckinley: [00:08:21] No, when we look for a second generation, you know, restaurants and bars, you know? So no, you cannot have that as a standalone. I mean, that’s an entire package.

Lee Kantor: [00:08:32] So it’s the entire package. So you have to kind of go all in.

Dennis Mckinley: [00:08:37] Yes, sir. Yes, sir.

Lee Kantor: [00:08:38] Now is it different kind of scaling a hemp crew rather than a restaurant or is it kind of the same? It doesn’t matter now. Now that you got the recipe to scale, you can just plug and play whatever concept you’re dealing with.

Dennis Mckinley: [00:08:55] Yeah, you know, at the end of the day, you know, franchising, you know, in my opinion, is all about the real estate. You know, your concept has got to work with landlords. You know, landlords already have an idea when they build something out, they already have square footage. If you know that information before you get a concept going, I think you’ll win big time. That’s what I really didn’t understand. What the hot dog factory, right? Hot Dog Factory. We prefer spaces that are about eight hundred square feet. Well, guess what? No landlord has spaces, you know, eight hundred square feet. They’re normally about a twelve hundred. So, you know, look, when you’re franchised, you’ve got to understand both sides of the game. And I think real estate is very important. You need to understand that Game two so crew a little easier to find space where about three thousand square feet, second generation restaurants, you know, do the Koven. I mean, there are tons of opportunity out here for those spaces, so it’s been a little easier skill versus the hot dog.

Lee Kantor: [00:09:56] So now what’s next? Are you just looking for brands?

Dennis Mckinley: [00:10:01] Oh, definitely. I mean, we’re always looking for brands. We do about again, about five to seven interviews a week just, you know, looking for different opportunities. I’ve had some, some good graces here in the past where we’ve got into some brands helped them scale and ultimately exit. So we’re always looking for brands. You know, I’m pretty agnostic, but definitely I’m a foodie, so I do love concepts that are centered around food. But I look at anything we’ve invested, you know, into CBD stores and party bus transportation businesses. We’ve also did some meal meal planning work as well. So look, I’m really foodie centric, but I love culture, so I love things that are hot or you know that we will be hot tomorrow. So definitely if anybody’s out there and they have a concept that they think that could scale or they can franchise, definitely contact us

Lee Kantor: [00:11:00] Now when they work with you. Is that something that you just buy them outright or you do a joint venture? What is the relationship typically look like?

Dennis Mckinley: [00:11:08] Yeah, normally we do 50 50, you know, based on, you know, what’s really involved in, you know, how far they’ve already scaled, right? You know, I am, you know, founder and entrepreneur friendly, right? I think if you, you know, have more than one location that takes a factor. How long have you been in business that takes this factor, right? How much work we need to put into fixing, you know, what’s needed to get to that next level? Oh, that’s always a factor. But we try. We try to normally go in and say different departments.

Lee Kantor: [00:11:37] Now, when you’re working with folks or working with your own brands, how do you attract other franchisees? How have you cracked the code on that? Because a lot of folks struggle in that area?

Dennis Mckinley: [00:11:48] Yeah. Well, I’ll tell you what you know, I always ask during this interview process with new brands how many people have already asked about franchising? I mean, you wouldn’t believe how many of our franchise partners are just fans of the brand. They just love the brand, right? That’s where are you going to get the most traction, right? Because you have people who are not just in it for the cash, right? They actually love the brand. It’s a difference. You know, people can throw money around, but you know, if they’re just looking to make a buck out of it and they don’t have a passion for what you’re doing, that makes getting even tough.

Lee Kantor: [00:12:25] Now, is there any kind of sweet spot in terms of the investment that you typically work with or the investment could be anything depending on the brand?

Dennis Mckinley: [00:12:35] Yeah, it could be anything depending on the brand, you know, that is very, you know, from, you know, twenty five grand, which is normally average PhD, work up to half a million bucks depending on what’s needed and what stage they are in their development. Of course, every brand the investment, initial investment to get location to open are different, so it depends on what kind of infrastructure that they have, right? We need that employee employees, et cetera. So it varies. But look, there is a sweet spot. You know, at the end of the day, it’s all about the brand, it’s all about what you’re selling and it’s all about, you know, that fan base that you created from what you’re doing.

Lee Kantor: [00:13:16] Now, any advice for the person that maybe is a mom and pop and how do they know if they have something that could scale?

Dennis Mckinley: [00:13:26] Yeah. Well, I mean, people always ask me like, OK, I gave you all this stuff. We’ve done all these interviews. You’ve been to my location five times. Like, what’s the mathematical equation to know? You know, being an investor, right? And really, to be totally honest with you. Look, we can do spreadsheets and all that stuff, which is important to investors and banks. You know, analysts, et cetera. But really, it’s about the good right where you go in there and you can kind of tell, you know, is this owner passionate? You know, when people coming through the doors, are they excited to be here? Do they really love the food or is it just, you know, a convenience for them, right? Those things matter way more important in, you know, how much revenue you’re doing, how much cash you’re putting on the table, because that’s going to make the difference between, you know, 20 locations and possibly getting to that magic number of 100. Right? That’s the difference.

Lee Kantor: [00:14:18] Now what about advice for that franchisee like you, when you started out, you had some. I don’t want to call it a misstep, but a learning opportunity. How do you advise a franchisee to choose the right brand for them?

Dennis Mckinley: [00:14:37] Well, look, you know, a lot of people say, you know, hey, I want to own a restaurant, but. But guess what? That’s not enough, right? You got to really dig deep into what you’re passionate about and let your passion lead your choice of your venture. Because look, there’s a ton of franchise opportunities out here. Some better than others. And you got to really be careful, you know, when you dove in because these are not, you know, overnight projects. I mean, most franchise agreements are ten years. Ten years is a long time, right? So you got to make sure you understand that you’re doing these deals. You’re married, right? You guys are married. Of course, you can sell your franchise, et cetera, but it takes that initial work to get off the ground. You know, nothing is going to be profitable overnight, so you’ve got to really dig in and put work in if you expect to be successful.

Lee Kantor: [00:15:28] So now. So what? How do you kind of see the future? Like you said, there’s a lot of opportunity now with real estate because of COVID as we come out of COVID. You know, it seems like people are, you know, yearning for some back to normal stuff. What do you see in five years for Detroit equities?

Dennis Mckinley: [00:15:49] Well, I think we need to move where the future is going, right? I mean, if you look at a lot of real estate technology around where restaurants are doing with third party delivery, ghost kitchens, food trucks, you know, I really think, you know, any restaurant tour or any franchisees in the food business has got to take that part of business very seriously. You got to understand some of the trends going on right now. Vegan food is extremely popular. You know, look, we’re right around the corner from, you know, marijuana being legal here and probably the next three to five years. So I think that’s going to be a big part of the food industry as well. And also, look, every restaurant, every foodie. Really, it doesn’t matter what business you mean, everybody is having a tough time hiring. So I think you got to really look at really look at technology as it relates to automation and robots and how that’s going to affect your brand moving forward. If you’re a restaurant that’s going to make things from scratch, et cetera. Look, I don’t know, he may be in trouble long term, right? Technology is really going to take over for automation, flipping hamburgers from scratch without employees here in the next three or five years, I believe. So that’s that’s going to take a toll on some of these concepts.

Lee Kantor: [00:17:14] And the same goes with franchisees as well. Don’t don’t you need to have like kind of an app that you can do the whole transaction and then the franchise door can kind of keep track of things through that.

Dennis Mckinley: [00:17:24] And there’s a technology that’s coming out right now is making it very easy for franchise owners to to get data right. And that’s the big word right down to, you know, how is used, how is it going to be used in the future? What is going on now? Real time? So, yeah, most definitely.

Lee Kantor: [00:17:44] Well, congratulations on all the success if somebody wants to learn more about any of your opportunities or Detroit equities, if they have a brand they want to share with you. What is the best way to get a hold of you?

Dennis Mckinley: [00:17:54] No, I appreciate that. They go online at Detroit Equities. Click on the form. Submit your brand. I go out about three times a week all across the country just looking at brands and tasting food, you know, looking at different concepts. And it doesn’t have to just be, you know, food again. I mean, we’re pretty agnostic. We’ve invested it into a wide range of things. Looking at a kid brand right now, that’s very exciting. So look, it doesn’t matter what you have if you think that your business can be scaled. Reach out to us and we’ll see if we can work together.

Lee Kantor: [00:18:28] Good stuff. Well, thank you again for sharing your story. You’re doing important work and we appreciate you.

Dennis Mckinley: [00:18:32] I appreciate being on the show. I appreciate it. All you guys. Good luck. Keep at it and I’ll see you on the road soon.

Lee Kantor: [00:18:39] All right, this is Lee Kantor. We’ll see you all next time on Franchise Marketing Radio.

Tagged With: Dennis McKinley, Detroit Equities

Workplace MVP: Cynthia Milota, Ware Malcomb, and Kate Lister, Global Workplace Analytics

October 21, 2021 by John Ray

Ware Malcomb
Minneapolis St. Paul Studio
Workplace MVP: Cynthia Milota, Ware Malcomb, and Kate Lister, Global Workplace Analytics
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Ware MalcombWorkplace MVP:  Cynthia Milota, Ware Malcomb, and Kate Lister, Global Workplace Analytics

While many companies adapted to a fully remote work model last year, shifting to a hybrid, in-person/remote workplace this year raises many questions. Creating equitable arrangements among employees and bottom-line implications are just two of the considerations. Cynthia Milota, Ware Malcomb, and Kate Lister, Global Workplace Analytics, joined host Jamie Gassmann to outline issues employers must address, potential solutions, the responsibility of leaders, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Ware Malcomb

Established in 1972, Ware Malcomb is a contemporary and expanding full-service design firm providing professional architecture, planning, interior design, civil engineering, branding, and building measurement services to corporate, commercial/residential developers and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science & technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants.

Company website

Cynthia Milota, Director of Workplace Strategy & Change Management, Ware Malcomb

Cynthia Milota, Director of Workplace Strategy & Change Management, Ware Malcomb

Cynthia is the Director of Workplace Strategy & Change Management for the architecture firm, Ware Malcomb. Her practice focuses on employees and experience-based work environments.  She partners with clients to formulate their unique objectives: mindful of wellness, culture, talent strategy and success measures. She has held roles as the consultant and as the workplace strategist for a Fortune 500 financial services firm. She has published and presented her research at academic and professional conferences, held adjunct faculty positions, served on juries and editorial review teams.

LinkedIn

Global Workplace Analytics

Global Workplace Analytics (GWA) is a research-based consulting organization that helps employers and communities create and communicate the people, planet, and profit business case for strategies that involve workplace flexibility, mobile work, telecommuting, activity-based working, hoteling, well-being, and more.

In partnership with a handful of global product and service organizations, GWA provides on-call research and develops custom ROI calculators, white papers, e-books, and other authoritative content.

GWA’s specialties include: Workplace Strategy, ROI Analyses, Consulting, Writing, Stakeholder Engagement, Speaking, Research, Advocacy, Remote Work, Telework, Telecommuting, Activity-Based Working, Hoteling, Well-Being, Infographics, Marketing, Publicity, and more.

Company website

Kate Lister, President, Global Workplace Analytics

 Kate Lister, President, Global Workplace Analytics

Kate Lister is a recognized thought leader on trends that are changing the who, what, when, where, and how of work. She is president of Global Workplace Analytics, a research-based consulting firm that has been helping communities and organizations optimize the employer, employee, and environmental outcomes of flexible and distributed workplace strategies for nearly two decades.

Kate has written or co-authored five business books including, the U.S. chapter of “Telework in the 21st Century” (Edward Elgar, 2019), a multi-country peer-reviewed study on remote work. She is a trusted source of insights about the future of work for news outlets including the New York Times, Washington Post, Wall Street Journal, Newsweek, and dozens of others.

As a recognized thought leader, Kate was one of only three witnesses invited to testify before a U.S. Senate committee regarding the potential for remote work in government once the pandemic ends.

LinkedIn

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

TRANSCRIPT

Intro: [00:00:03] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:24] Hi, everyone. Your host, Jamie Gassmann, here, and welcome to this episode of Workplace MVP.

Jamie Gassmann: [00:00:30] Making decisions on how flexible and accommodating a workplace is willing to be with remote or hybrid work is not a new decision that is exclusive to the COVID-19 pandemic. What the pandemic has done is made that decision even easier or more complex for organizations. Easier in that they discovered over the last year that their workforce can remain productive and thrive in a remote work environment, which is something that may have been an underlying concern pre-COVID. And, for others, they may be looking at organizationally leadership wanting something different than what their employees are wanting. And, how do you strike the balance? How can you approach this decision strategically with the best interests of everyone involved? Is there really a balance here and how can you obtain that?

Jamie Gassmann: [00:01:23] And, with us today to share their expertise and educated thoughts on the return-to-office opportunities and challenges, our SHRM 2021 presenters and Workplace MVP’s Cynthia Milota, Director of Workplace Strategy of Ware Malcomb, and Kate Lister, President of Global Workplace Analytics. Welcome to the show, Cynthia and Kate.

Cynthia Milota: [00:01:45] Great to be here.

Jamie Gassmann: [00:01:48] So, we’re going to go ahead and get started with our first Workplace MVP, Cynthia Milota, Director of Workplace Strategy of Ware Malcomb. Hi, Cynthia.

Cynthia Milota: [00:01:58] Hey, Jamie. Thanks for having me.

Jamie Gassmann: [00:02:00] So, let’s start out with you walking us through your career journey.

Cynthia Milota: [00:02:06] Well, I studied undergraduate in interior design in Cincinnati, and really the first half of my career I spent in corporate office planning and design. But after graduate school, my focus really shifted to strategy and change. I worked as a global strategy for a strategist for a financial services firm. And, now at Ware Malcomb, I lead the strategy and change practice where we’re really helping our clients navigate what’s best for their people and for the business. And, luckily, those two things generally align.

Jamie Gassmann: [00:02:34] Great. And so, can you share a little bit with our listeners about Ware Malcomb and what they’re known for?

Cynthia Milota: [00:02:41] Well, Ware Malcomb is an architecture and design firm with 800 people, and we have some 20 offices around North America. Our interiors practice specializes in workplace, which is the arena I’m in, as well as health care, science and tech, and retail. And, our architecture team is known for their industrial and their cold storage building types.

Jamie Gassmann: [00:02:59] Great. And so, in your opinion, looking at this last year with the COVID-19 pandemic and how it’s impacted workplaces, why is it an important time now for workplaces to be exploring new ways of working?

Cynthia Milota: [00:03:14] Well, I’m not the first to say that COVID has accelerated what was really already underway for the past decade. Many, many pre-COVID studies indicated that people wanted the choice and flexibility to work from home, even if only on occasion.

Cynthia Milota: [00:03:27] The fact that business really carried on without much disruption during this global lockdown was really the litmus test that executive leadership needed. COVID primed that pump for change and really an acknowledgement that many knowledge workers and many knowledge work jobs could be really accomplished, you know, outside of the office. So, we’re really encouraging our clients to keep this momentum of change going and really explore what’s next specific to their organization.

Jamie Gassmann: [00:03:55] And, you know, so in looking at your clients and kind of the recommendations, what should they be considering as they explore these new ways of working?

Cynthia Milota: [00:04:05] Well, let’s start by saying, let’s not underestimate the power of choice, not only for where to work, but when to work. More and more, we’re seeing our clients are setting up something called the core hours of operation, where you have to be available between certain times of the day but then they allow flexibility outside of those core hours.

Cynthia Milota: [00:04:24] We’re really working also on the equitability of the experience in and out of the office, fighting things like presence bias or gender inequality. Women want to work from home 50% more than men. No surprise. Yet, we know that out of sight can be damaging to career advancement. So, we’re asking and working with our clients to examine their culture to not penalize or stigmatize remote workers.

Cynthia Milota: [00:04:48] We’re also looking at planning for teams to be in the office, not just individuals, thinking about what’s the setting for people to do their best work. It might not always be in the office, but when it is in the office, we want to make sure that the workplace is really a destination. It’s memorable. Because right now the office is competing with all those amenities and conveniences of home and in your home neighborhood.

Jamie Gassmann: [00:05:10] Well, and a lot of workers are almost demanding that opportunity to have that choice. So, it really is putting, kind of, employers under a little bit of pressure to make a decision and really almost make a decision in favor of those employees to some degree.

Jamie Gassmann: [00:05:26] So, you know, when you talk about the employee experience, you mentioned that it’s important. Can you talk us through what makes that so important? What is it and what should employers really be thinking about when they’re looking at that employee experience?

Cynthia Milota: [00:05:44] Well, we would like to take the broad view of employee experience, and really, it’s essentially how people think and feel about their work journey, their interaction with their organization. It’s no surprise people cost ten times more than real estate. So, how can companies provide the best employee experience for, really, their most important asset?

Cynthia Milota: [00:05:44] In many studies, Gallup has made the notion of engagement famous but other aspects of employee experience include authenticity, optimism, purpose, and meaning. We know the younger generations are super interested in that, social connections and belonging. Employee experience is going to be especially important because of this phrase they’re calling the great resignation.

Cynthia Milota: [00:06:27] You know, Microsoft’s 2021 Work Trend Index indicated that about 40% of the global workforce is considering leaving their employees. So, employers need to look at employees as individuals with different likes, different needs, preferences and really gather insights and turn that into action. It’s not going to be a one-size-fits-all solution.

Jamie Gassmann: [00:06:48] So, what are some approaches that they can do to gain those insights? I mean, I know obviously that they can take a survey. Aut are there other ways that they can engage that employee in, you know, establishing transparency so they feel comfortable sharing with their employer their preferences?

Cynthia Milota: [00:07:05] Right. And, of course, there’s lots of ambiguity and uncertainty going on right now. So, the [inaudible] of employee sentiment are continuing to shift. But if we fall back on that old adage, you know, if you can’t measure it, you can’t improve it. Let’s just go out and collect some data and just start building a database.

Cynthia Milota: [00:07:20] So, you’re right, it’s everything from employee surveys to badge data who are really coming into the office, all manners of interviews and focus groups. It’s really been a bit more challenging gathering some of that data from the home workforce. But mobile tools are one way that we’re using. People might answer questions using their phones, or they may take some photographs.

Cynthia Milota: [00:07:45] But in any of these data gathering techniques, we’re really careful to set expectations with the stakeholders, right? You kind of ask the right questions. You don’t ask what you want but you ask what you need to do your job. And, I guess the most important thing is to be sure that you’re reporting back. There’s nothing more damaging to a change initiative than taking a survey and then never hearing anything about the results.

Cynthia Milota: [00:08:06] And, the last thing I’d like to say is that we’re doing lots of pilot plans to help them road test what some of these recommendations are. And, this level of transparency has really helped answer that question. How is this going to impact me, an employee, in these pilots? Employees have a firsthand ability to have some skin in the game by proactively commenting. And so, that’s been a super positive way.

Jamie Gassmann: [00:08:30] Yeah. If you want to influence the change, you got to speak up, right?

Cynthia Milota: [00:08:34] Exactly, exactly.

Jamie Gassmann: [00:08:36] So, in looking at new ways of working, you know, you mentioned this on a previous call that there’s been some environmental impacts as a result of more people staying at home, you know. What are some of the things that you’re seeing good or bad from that?

Cynthia Milota: [00:08:54] Sure. Well, the obvious positive environmental impact is that we’re driving less. You don’t need a study to understand that. And, obviously, we’re reducing greenhouse gas emissions and the consumption of fossil fuels. In 2020, the offsets for the reduction of the greenhouse gas emissions translated into planting 91 million trees just for that year. So, it’s pretty formidable. But we’re also printing less to the tune of 247 trillion sheets of paper, less paper printed in 2020. Or, you could just look at your procurement records for all the paper plates and the napkins and the plastic silverware that didn’t get purchased during COVID, right, and all that stuff never found its way to a landfill. So, that’s all good.

Cynthia Milota: [00:09:35] As for energy consumption, right, when you’re at home, you automatically turn off the bathroom light. But when you’re at the office, most of the time, right, you can’t do that. There’s been a really nice study done by Sun Microsystems found that the energy consumption was nearly twice as high at the office as compared to at home.

Cynthia Milota: [00:09:52] So, you know, not surprisingly, buildings account for 40% of CO2 emissions, and so, the fewer buildings that we have, the less emissions that we have and certainly the fewer buildings that we’re building and occupying. So, from an environmental standpoint, hybrid work is all good.

Jamie Gassmann: [00:10:09] Yeah. So, it sounds like, you know, from comparing the environmental to looking at the workplace experience to looking at just that great resignation, how do you find ways to keep the employees, you know, engaged in at your worksite, employers need to be looking at more than just productivity levels and getting things done. They need to be looking at a bigger picture, correct?

Cynthia Milota: [00:10:35] Absolutely. I mean, all of those are just pieces to a larger puzzle. And, you really have to look at what makes sense for your organization, what makes sense for your employees. You know, don’t get roped into the benchmarking [inaudible], you know, other companies and organizations are doing this or that but what makes sense for you, not what makes sense for someone else.

Jamie Gassmann: [00:10:57] Yeah, absolutely. Great feedback and advice there. So, now, we’re going to just shift gears to our next Workplace MVP, Kate Lister, President of Global Workplace Analytics. Welcome, Kate.

Kate Lister: [00:11:11] It’s great to be here. And, boy, Cynthia, great job. You said everything I would have said.

Jamie Gassmann: [00:11:17] Great minds think alike, right?

Cynthia Milota: [00:11:22] Great, right.

Jamie Gassmann: [00:11:23] Yeah. So, Kate, talk us through your background and your career journey.

Kate Lister: [00:11:28] Sure. Well, I started out as a banker, and I think that that really shaped how I look at the world, or maybe that’s why I became a banker, to begin with, you know, nature and nurture. But it also gave me the language of the C-suite, the language of talking to executives in terms.

Kate Lister: [00:11:46] I’ve run a number of businesses. I wrote three boring business books and kind of stumbled into this business almost two decades ago. After writing the last book, it was a consumer title on remote work, and when I’d first gone to John Wiley & Sons and proposed a title on remote work, I wanted it to be a business title. And, they said, “No, we don’t think that’ll be of any interest to anybody.”

Kate Lister: [00:12:12] But it was in doing the research for that book that I realized that nobody had made the business case to the C-suite for remote work. And, the more I looked at it, it wasn’t just about remote work that really H.R. and corporate real estate weren’t talking to the C-suite in terms that they understood. They needed a way to quantify what the expenditures on things like remote work or flexibility or health and wellness. What did that – what would that really do for the company and what would it do for the bottom line? You know, what’s in it for me?

Jamie Gassmann: [00:12:49] Great. And, Global Workplace Analytics, what type of services do you provide to them?

Kate Lister: [00:12:57] Well, things have shifted a bit in the last two years. As I said, I’ve been working in pushing that remote work rock uphill for about 20 years and it really has been a lot of that. And then, in the last two years, it’s kind of been chasing me down the other side.

Kate Lister: [00:13:15] So, working with large companies, 3000 employees, and over to, well, from the beginning of the pandemic, you know, just surviving, figuring out what technologies we need, figuring out how are we going to do this kind of triage almost through the last year of just making work work. And then, in 2021, hear more about, okay, now that we’ve done this, now that we’ve learned some lessons, what are we going to take forward? How are we going to operate going forward? What have we learned? What’s worked? What hasn’t worked? How do we get the best of both and then bring them into the office or not? You know, who do we want to return to the office? When are we going to do it? And, that’s kind of, like, the very right now question.

Kate Lister: [00:14:08] Last week it was vaccinations, but then the president answered that one. So, this week it’s return-to-office. Most of my clients had set a return-to-office date of January, and then that got moved out to September, then that got moved out to July and then that got moved out to September and then October. And, now most of them are really in the throes of deciding whether or not that’s going to move to beginning of next year.

Jamie Gassmann: [00:14:35] Wow. Yeah. Constant changes over this last year for sure in navigating that. So, you know, in talking about your clients, what, from your perspective, is keeping them up at night these days, if you will?

Kate Lister: [00:14:50] Yeah. As I said, it’s kind of a moving target. But really a lot of them, as Cynthia said, have now gotten over the question of will my people be working? You know, can they be productive? Can we continue to be profitable? And, this has been historically the way it’s worked. Once a manager has had the opportunity to work remotely themselves, then they’re much more accepting to it.

Kate Lister: [00:15:19] So, we’ve gotten over one really big hurdle for the most part. It’s still out there. We’re still making the business case, but it’s become a whole lot easier. And, you know, I guess what’s keeping them up at night, they’re thinking about all that empty real estate. They’re thinking about those big buildings that they’ve been paying for the last year and a half, almost two years, and practically nobody’s in them. So, what are we going to do about that going forward?

Jamie Gassmann: [00:15:52] Yeah, I suppose. Have any of your clients made decisions on that? I’ve been thinking the same question with, you know, thinking of some of the skyscrapers in my area and going, “Oh my goodness, they’ve got to be sitting empty.”

Kate Lister: [00:16:03] Yeah, yeah. All have decided that they’re going to go to some form of hybrid, that it’s going to be much more extensive use of remote work going forward. But they’re taking their time on the decision about getting rid of real estate, I mean, unless there’s, you know, a lease coming up this year that they have to make a decision on.

Kate Lister: [00:16:25] They understand that what people say and what they do is often very different. What people say they want and what they actually do is often very different. So, while 80% of the workforce now says they want to work from home at least one day a week, are they going to really? The ones that say they are going to come into the office. The 20% that say they want to be all in the office or at least largely in the office, are they going to come in the office? How are teams going to collaborate? How are we going to deal with some of the hybrid issues that Cynthia talked about?

Kate Lister: [00:17:05] So, really, taking kind of a wait-and-see attitude about, do we need to? Can we get rid of – excuse me. Can we get rid of real estate? Should we get rid of real estate? Do we need to restructure our real estate? Most are realizing that, you know, home is going to be the place for focus work and office is going to be the place for collaborative work and for community and for socializing.

Kate Lister: [00:17:31] But that’s not the way offices were built. Offices were built with primarily, you know, I’d say, probably in the 70-30, 80-20, the high number for heads-down work and then the other for social so that pendulum may swing and that may mean that we need to reconstruct those office spaces. A lot of my clients also are looking at the potential to go to hoteling where employees don’t have an assigned seat at the office. They reserve a space on their iPhone or on their desktop when they come in, or there are drop-in spaces when they come in. As Cynthia said, these were all trends that were happening before the pandemic. But now there’s this acceleration. Some of my companies even sent all of their employees’ stuff home last year. They just cleared out the offices, got rid of it, with the intent of perhaps moving to this hoteling approach.

Jamie Gassmann: [00:18:33] Interesting. So, in terms of, like, how they would prepare for that, you know, and thinking, I mean, obviously, they keep, you know, a number of your clients, you mentioned, are extending their return-to-office date. You know, what are some of the things that might be happening in the background in terms of preparing for that date? Because I know it’s probably feeling like a moving target, but eventually it’s going to stick and it’s going to be one that now it’s implementing that return to office. So, how do they get ready for that?

Kate Lister: [00:19:02] It’s kind of been just – it’s been a bit of a breather for me thinking that we might actually get to wait until the beginning of next year because we have just been rushing through the change process when companies, I mean, I’ve got one client that accelerated a program that probably we would have done prior to the pandemic but what probably would have rolled out over six months to a year, maybe even more, and we had to accelerate it into eight weeks. So, you know, it was a bit of a crunch and everybody’s kind of in that bit of a panic to meet that next deadline.

Kate Lister: [00:19:38] One of the things that I think has really been maybe a silver lining is that it has lofted this whole conversation about people and place to the C-suite. Before the pandemic, companies were either allowing remote work, kind of on an ad hoc basis. You know, we’ll let Jamie do it. We’ll let Cynthia do it. But not really in any formal way. And, either that or they were deploying it tactically kind of as a solution to the problem du jour.

Kate Lister: [00:20:09] So, if the problem was trying to reduce your costs, then real estate handled it and then they were running the show. If it was about attracting and retaining talent, then that went through H.R. and they were running the show, but they didn’t really talk to each other.

Kate Lister: [00:20:24] And, now that we’ve got the C-suite involved and they’re saying, no, we see this not tactically. We see this as a new way, a new strategy for working in the future. All of those functional areas are coming together. So, one of the things that you know we do as soon as we get into an organization is to form that cross-functional team that includes H.R., I.T., real estate, but also marketing, sustainability, risk management, finance. They all have to be at the table. Everybody has a stake in this, and it’s only when they’re talking together are we going to get the sort of optimal solutions.

Kate Lister: [00:21:02] So, as Cynthia said, you know, we’re looking at the across cross-functional teams at leadership readiness. So, we’re doing interviews with the leaders and seeing where they sit. You know, how open are they? How ready are they? Because, if the leaders don’t buy in, and we’ve known this for decades, it’s just not going to happen. I mean, they can’t just talk the talk even. They’ve got to walk the walk. They’ve got to live the vision.

Kate Lister: [00:21:36] For the employees, we are typically deploying a company-wide survey and getting higher participation than companies have ever seen in their employee surveys because this is something that they are really passionate about. I mean, we’ve been getting as high as 90% participation in surveys. In one company, they actually did a contest to see which group would get the highest and they were going to get an extra day off, which was cool.

Jamie Gassmann: [00:22:02] A great incentive.

Kate Lister: [00:22:04] Yeah, exactly if this group won. And, they came in with 100%. They got 100% of their people to participate. Then, we go in and we actually get talking to the people. We sit them down in focus groups. We ask them, what’s working? What isn’t working? What training do you need? What training does your manager need? Do you want to come back? How often do you want to come back? So, that we have a kind of a read on the whole organization, and with that we recommend a strategy and put together policies and put together change management and communications to keep employees informed and involve them in decisions, to be part of the decisions. And, you know, going forward than looking at how will they actually use the space. And, you know, that’ll be the next step.

Jamie Gassmann: [00:22:56] Interesting. Yeah, I’ve spoken to other business leaders and there is definitely power in involving those employees into some of that decision-making. You know you get it almost like instant buy-in if you will.

Kate Lister: [00:23:12] It’s being done with you and not at you. And, unfortunately, most organizations don’t share the findings of their surveys with the employees, and that’s terribly frustrating.

Kate Lister: [00:23:25] Another thing that I’m seeing companies do that is just a huge mistake is failure to communicate. At first, for the first six months, they were doing town halls. They were doing, you know, weekly conversations with the CEO. They were really on it. But that’s kind of gone by the wayside in 2021 for the most part, and it’s really showing. You just can’t leave that ambiguity out there of, am I going to come back? When am I going to come back? Are you going to force me into the office?

Kate Lister: [00:23:55] And, It’s not until the CEOs start seeing the people leave, you know, because they don’t. If they can jump to something where they know they’re going to have the flexibility they want when they have an answer, then they’re going to do that. I mean, even if CEOs don’t have the answer, it’s just critical that they say, “Hey, look, we don’t have the answer, but these are the things that we’re looking at. And, here’s, you know, here’s what, here’s how we’re trying to make those decisions. You know, bear with us.”

Jamie Gassmann: [00:24:26] Yeah, interesting. So, in looking at, you know, hybrid versus remote, you had indicated previously in a conversation we had earlier that hybrid is harder than remote. Can you talk me through what makes it that much more harder?

Kate Lister: [00:24:45] Sure. I guess. Let’s take meetings as an example. We’re all these same squares on the screen. You know, it’s become very egalitarian. It’s even become more empathetic because you’re seeing the CEO in kind of their home setting with their dog on their lap or their kids running through the background or whatever. And, it’s kind of brought us together on an even playing field.

Kate Lister: [00:25:13] Now, we go to hybrid and we’ve got 10 people sitting in a conference room and 10 people or three people that are not there. I’ll actually give you an example. I was just wrapping up an engagement with a 65,000-person manufacturing company and we’d gone all through those things that I talked to you about the change management, training, and all that. And, I was presenting to the board of directors what our findings were, you know, kind of closing out the engagement. And, 12 of them were in the conference room and I was not. And, at the end of the meeting, I said, okay, I think we should rate this meeting. Everybody gets to rate this meeting, but I go first. I’m going to give it a three. And, here’s why. You were all in the room. You all could all see each other, but none of you had your laptops open so I couldn’t see you. I couldn’t see your faces. I couldn’t see how you were responding to what I was saying. I mean, I was talking for 40 minutes. You only had one screen in the conference room and all you could see were my slides, so you couldn’t see my face, you know. You couldn’t see me gesticulating. You couldn’t see when I wanted to say something.

Kate Lister: [00:26:26] In fact, there was a question that was asked that I had an answer to. And, I couldn’t get a word in edgewise. I wound up texting the CEO or the chairman and say, “Hey, you know, I’d like to answer that question.” And then, he brought me into the conversation. You all took a break for five minutes and you turned off the sound. I got excluded there.

Kate Lister: [00:26:52] And, you know, it was just an altogether bad experience for me. The room went a little silent for a minute, and then one of the directors said, “You know what? Didn’t we just go through a consulting engagement that told us how to have better hybrid meetings? And, I think we talked about all these things.” And, we all had a good laugh about it.

Kate Lister: [00:27:13] But, I mean, it just demonstrates how intentional it has to be. This is not something that comes naturally. Inclusiveness, including the people that are not in the room, and that’s just in meetings. The bigger issue goes to, am I going to be passed over for promotion if I’m a remote worker or if I’m a possible remote worker? And, am I going to get the same salary or compensation? Am I going to get the same projects if I don’t walk down the hall and see Jamie, and say, “Jamie, oh, you’re just the person I need to see.”

Kate Lister: [00:27:47] So, all of those things make it very difficult to be hybrid. You know, we were doing it before. Sure. I mean, people were working outside the office. We’re global organizations. We’re talking across the world, but not to this extent. And so, we just have to be very, very intentional when we go back of keeping that in mind that we all are, you know, one organization and we need to treat one another as such.

Jamie Gassmann: [00:28:16] Yeah, interesting. And, some of those things that you described, did that meeting happen pre-COVID? But it wasn’t unlike, to your point, the scale of the number of individuals that we would be working through that. Now, it’s you’re on mute, unmute your –

Kate Lister: [00:28:29] Exactly.

Jamie Gassmann: [00:28:30] And, it happens at least two or three people in a call, you know, every day, right?

Kate Lister: [00:28:34] You know, doughnuts. We don’t get any doughnuts here at home. You’ve got that wonderful plate of doughnuts in the middle of the table. I want a doughnut.

Jamie Gassmann: [00:28:43] That’s the truth. You’re like, really? Oh, I’ll go heat up my, you know, my lunch meal while you guys eat, you know, the nice, fresh stuff that just came in.

Jamie Gassmann: [00:28:52] And, if you had, so, speaking of like, you know, talking to that C-suite and some of the CEOs and chairmen, I’ve seen in some articles where there’s some that are just really, you know, hard-set on, their people are going to come back into the office. This is going to be the model. But then we’ve got this, you know, the people that are speaking and saying, that’s not what we want. How do you talk to that CEO? How do you convince them to have more of this open mindset into either a hybrid or a remote working environment?

Kate Lister: [00:29:31] Well, my natural instinct is to just slap him or her. But I can’t do that because I wouldn’t get very good reviews. So, I go back to the business case. It’s got to be, you know, what’s in it for them.

Kate Lister: [00:29:46] Typically, there are two things that that person’s worried about. It’s a control thing. You know, they want to feel like they have some control over the organization. I picture the supervisor standing on the balcony, looking down over his minions, all working on the factory floor, and we still sort of have that mindset even after almost two years of doing that. So, it’s kind of getting to those fears. What is it that this person is afraid of?

Kate Lister: [00:30:17] Another thing that I’ve seen and there have been some very public cases of this, CEO just lives in their own world. They in fact believe that everybody wants to come back. They believe that everybody is like them, and it’s not until you show them the numbers.

Kate Lister: [00:30:36] I won’t mention the name, but a very large company of CEO came out and said, “No, we’re all going back to work. This is just the worst thing, this remote work thing. We’re all going back to work.” I happen to have the person, head of H.R., on a podcast that I was doing the next day. And, before we got on, I said, “Am I allowed to ask you about this? Because, you know, here you are talking about workplace flexibility, but your CEO just said no way.” And, she said, “Yeah, well, we had a bit of a conversation about that.” And, truly, he did not realize. He thought everybody was like him and wanted to be back in the office. And, when they showed him the surveys, you know, he was just blown away. He had no idea.

Kate Lister: [00:31:22] So, sometimes it’s really just, you know, bringing them back to reality. And, you know, if they don’t, and showing them what’s there is to lose and what there is to lose is good people and what that means is a real hit to their bottom line. And, that’s the language of the C-suite.

Jamie Gassmann: [00:31:45] Yeah, interesting. Yeah. And, a lot of them probably don’t because they may be not as in the thick of the day-to-day as much or kind of in the details to see what some of the people in their organization are actually feeling and thinking at that time, you know.

Jamie Gassmann: [00:32:01] And, looking at, you know, we talk a lot about the productivity and the inclusiveness and engagement. Let’s talk a little bit about innovation and the remote work environment. Do you feel from your opinion that being in a remote or hybrid setting will impact or hurt innovation?

Kate Lister: [00:32:23] I try not to speak from opinion. I speak from research, and the research just does not prove that face-to-face improves innovation, has any impact on innovation. The New York Times, just maybe two or three weeks ago, had a large article that says there is no proof, and I’ve been saying that for years. But now the New York Times said it. So, that’s great.

Kate Lister: [00:32:52] There are two parts to innovation. First is creativity and the second is innovation. So, creative concept. People are most creative when they’re in private. You know, think about when you’re at your most creative, in the shower, in the car, when you’re walking in the woods. And so, even in all of the surveys that we’re doing, people are saying that they’re more creative working at home. Innovation often, you know, that means taking that creative thought [inaudible].

Kate Lister: [00:33:27] It’s often done in groups. So, there are two parts to it, but not necessarily. There are a lot of lone inventors, and it doesn’t necessarily mean face-to-face interaction with groups. Innovation is really founded on trust. It’s do you trust the people that you’re working with enough to throw out a crazy idea and not feel like you’re going to be told that’s a crazy idea. That’s what’s really fundamentally needed with a team. And, once they’ve got that trust, once they have that trust bond, they can do it remotely, just as easy as they can in person.

Jamie Gassmann: [00:34:08] Great. So, we’re going to take a word from our sponsor. Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in providing expert, reliable, responsive, and tailored behavioral health, crisis, and security solutions to promote workplace well-being and performance in the face of an ever-changing and often unpredictable world. Learn more about how our R3 Continuum can tailor a solution for your organization’s unique challenges by visiting www.r3c.com today.

Jamie Gassmann: [00:34:41] So, now, I’m going to bring Cynthia back into the conversation, and I have some questions for the two of you. Starting out with as workplaces move to making decisions on their new work approach, how can they make the business case from a financial perspective that supports their decision? And so, let’s start with you, Cynthia. Can you talk us through kind of your thoughts on that?

Cynthia Milota: [00:35:05] Well, I’m going to start with a couple no-brainers that are really easy to start, and then we’ll let Kate talk about some of the great financial measurement tools that she offers. But I’m sure you’ve been a part of many conversations about work-from-home stipends. And, as employees are really sort of settling in for the long run on this home-office gig, they’re looking to upgrade. No one wants to be sitting at the dining room table anymore, and there’s been lots of, lots of studies about all the success that people are having, depending on where they’re working. So, clearly, we need to upgrade where we’re sitting at home.

Cynthia Milota: [00:35:40] So, we like to talk about the idea of monitors and a good ergonomic chair at home. That’s sort of the low-hanging fruit that a lot of these work-from-home stipends talk about. So, if you just take a break-even approach regarding providing dual monitors, assuming each one costs a hundred bucks, they have a three-year lifespan. If the monitor saves someone 95 minutes a year, which translates into 23 seconds a day, it’s worth the investment. So, we really are advising our clients. And, I know at the beginning of the pandemic, many people brought their monitors home from the office, and now some of those monitors are being recalled. Folks are asking them to bring them back, but we’re advising our clients just to allow folks to have monitors at home.

Cynthia Milota: [00:36:27] The second thing is the idea of a chair. So, if you look at, put it in the context of a workman’s comp. That an average workman’s comp claim is $28,000. So, if you assume a chair is $500, it has a five-year life, you could purchase 1400 chairs if you avoided one workman’s comp claim. Like, the math is definitely there. So, when we also – I think there’s also sort of a sustainable circularity thing, right? We don’t want people buying chairs, you know 100-dollar chairs from the office supply store, which are just going to break and go into the landfill. But we want to get higher quality, good products so that it withstands the test of time.

Cynthia Milota: [00:37:15] So, employers that do provide some significant or/and significant work-from-home stipends I think really are going to help the planet as well as their workforce. But Kate, I’m going to let you talk about some of the financial tools, measurement tools that you guys are doing with clients.

Kate Lister: [00:37:32] Yeah. This is where we really got started emerging. The banker in me came out, trying to figure out what the bottom-line impact of remote work is. About 12 years ago, maybe more, we came up with a remote work savings calculator. We called it the Telework Savings Calculator at the time that shows a typical employer can save about $11,000 per halftime remote worker per year. And, that is a combination of increased productivity, reduced turnover, reduced absenteeism, and reduced real estate costs, also the continuity of operations being able to operate in the event of a disaster. And, in our standard model, it included one day a year, like one snow day a year, that people would be able to work other if they weren’t able to get to the office. Never did we consider putting in 700 whatever days.

Kate Lister: [00:38:35] Just imagine what dent on global productivity if we hadn’t been able to make this transition. And, that calculator, about six years ago, the federal government came to me and they were responding to an inquiry from Congress who wanted to justify the amount of money that the government was saving in their telework program. And, they were asked to find tools that could help them do that. So, they asked and I gave them a peek behind the curtain of what’s behind the calculator. We’ve got 125 variables and 600 calculations, and they went back to Congress and said that it was comprehensive and thoroughly researched.

Kate Lister: [00:39:20] So, that was a very good endorsement for us. It’s available free on our website. It has been for, as I say, more than a decade. So, companies can quantify their own impact, not just on the employer but on the employee who typically saves 11 days a year when half-time remote work, the time they would have otherwise spent commuting and typically saves between three and $5000. And, it also calculates the environmental impact, as we talked about earlier.

Jamie Gassmann: [00:39:54] Interesting. And, you know, when you think of the ergonomics, I can give a personal testament. I was sitting at my kitchen table and I’m a runner and I started to have really weird leg cramps and I switched to my ergonomically, you know, I brought my chair from my office, actually rolled it out the elevator and took it home, and the leg cramp stopped. So, there is definitely something behind having an appropriate chair when you’re sitting for the amount of time that we sit for work.

Jamie Gassmann: [00:40:26] So, it’s really interesting to hear some of the financial savings that these organizations can have just by simply these easy modifications that can help those employees at home, especially now that it’s become a lot more of a long term solution as opposed to the short term solution that it was probably back in March of last year for a lot of these organizations. And, I know, we’ll put that link to Kate’s financial tool on our page, on the Business RadioX page, as well as on the Workplace MVP page, so our listeners can access that.

Jamie Gassmann: [00:41:04] So, looking at the benefits to hybrid remote work and back office, you know, what are your thoughts around the benefits of each of those that employers should be considering?

Kate Lister: [00:41:19] It’s funny. For years, the conversation has been polar. People, particularly in the media, it’s you know, “Oh, remote work, it’s going to ruin the world,” and, “Oh, nobody likes the office.” It’s both. One’s good for one thing, one’s good for another thing. So, the best of both is to allow people the flexibility to work at home some of the time if they want to and there’s about 15-20% of the population that typically does not want to and to come to the office for the kinds of things that are better done in person.

Kate Lister: [00:41:58] One of the things we learned from a number of the surveys during the pandemic was that people felt they could collaborate just as easily, just the same remotely as they did in the office. But they preferred doing it in the office so, you know, we can get it done. We can have our meetings, but we would really prefer to be in person. So, it’s really just taking the best of both.

Jamie Gassmann: [00:42:23] Great. How about from your perspective, Cynthia?

Cynthia Milota: [00:42:30] I think our clients are understanding this is a unique opportunity to embrace hybrid. You’re right, we’ll talk a little bit more. We have talked about the difference between the C-suites perspective and the average employee’s perspective, but we are encouraging and I would say, by and large, they understand that they’re at a unique time right now and they’re moving forward.

Jamie Gassmann: [00:42:55] Interesting. So, as an organization, you know, if they have differences to what you just kind of alluded to, Cynthia, you know that work environment preference between senior leadership, you know, and what they’re looking for versus what the employers are looking for, how can they approach it and find a balance between both sides that really benefits the entire organization? So, we’ll start with you, Cynthia.

Cynthia Milota: [00:43:23] Yeah. Well, I guess I’d like to pick up on something that Kate said. Let’s go back to the data, right? Perhaps some executives have a command and control thing going on. Perhaps they’re in their walnut row and they don’t see it, but we’ve done a few executive listening sessions, which are a really great start, right. It’s almost – and that has sort of opened the eyes, as we’ve said before. And, I think every H.R. person on the planet now is telling their C-suite, 40% of the workforce is considering changing jobs added at the cost of between one and three times your salary to replace every position, depending on the nature of the job. Employees are really emboldened. They have the upper hand to have their voice being heard. And, I think most of the C-suite is getting it. So, I don’t know, Kate, if you want to add anything to my perspective.

Kate Lister: [00:44:20] Yeah. I mean, it also opens the opportunity for a whole new talent pool, you know. I’ve got a law firm that I’m working with right now and finding top law talent is really difficult. The law firms are poaching one another like crazy.

Kate Lister: [00:44:38] But, now, they don’t have to limit themselves to somebody that’s near their San Francisco office or their Philadelphia office, or whatever it is. They can hire somebody from all over the world. They can also hire a better opportunity to hire disabled military spouses, people living in rural areas that, you know, didn’t always have the opportunity for these kinds of jobs. So, it really does, not only stop people from leaving but opens up the talent pool so much more.

Jamie Gassmann: [00:45:15] Yeah. Did you ever [inaudible] you wanted to add to that?

Cynthia Milota: [00:45:18] No, I’m good.

Jamie Gassmann: [00:45:18] Oh, okay. Yeah. No, I would agree. I mean, that’s kind of – in a previous episode, we were talking about that, you know, how, really, there are no boundaries anymore to where you can obtain your employees when you have that remote work environment. So, it really does open up the prospects of different candidates that they could have across, you know, not just the U.S. but really the globe. And, you know, and I love the point you made about military spouses and others that maybe wouldn’t have had that flexibility before and now being able to give that opportunity to have a career themselves where previously they maybe wouldn’t have been able to. So, that’s a great point to make on that.

Kate Lister: [00:46:01] I also typically show them a spreadsheet of what their competitors are doing. A little peer pressure never hurts and not just their direct competitors, you know, so that if I’m talking to an insurance company, I’m not just showing them what other insurance companies are doing but what tech companies are doing, because the people that they’re trying to hire these days are getting, you know, have to be more and more tech-savvy and jobs are getting more and more tech-oriented. So, they’re not just competing with the guy across the street. They’re competing with Silicon Valley and some of those other places, too.

Jamie Gassmann: [00:46:41] Yeah. Very interesting. I bet that’s a very effective approach to show kind of that kind of data. So, looking at our listeners, what can they do today? What are some simple approaches that can make a difference with their workforce and with the organization?

Kate Lister: [00:47:00] For me, the word sludge comes to mind. Get rid of the sludge. There are so many things that we do that keep us from doing our best work, not the least of which is doing stuff that we’re not good at or that we don’t like. You know, I’m waiting for the day when I’m doing a PowerPoint presentation and my keyboard starts to jiggle and it says, you know, you’re not very good at this. Did you know we have 10 contractors that are already vetted that are better at doing this than you are? And, by the way, do you know that Joe, you know over in the other department, just did a presentation on this? Maybe you should talk to Joe.

Kate Lister: [00:47:33] That’s not something they can do immediately, but it is something that’s coming, kind of the disaggregation of work so that we can all work on what we’re best at. But just the little things, the meetings, and how stressful meetings are, and how much of the day they occupy. Start to think about. Does everybody really need to be here at this meeting? Does it have to be a meeting at all? I’ve got one executive who said, “If there’s more than nine people in a meeting, it shouldn’t be a meeting. It should be something that I record and they can listen to.”

Kate Lister: [00:48:06] One of the things that all remote companies, you know, companies that are all remote get right is using asynchronous versus synchronous behaviors. And, this is something that the companies that Cynthia and I are working with are just learning.

Kate Lister: [00:48:22] So, you don’t always have to have a meeting. Maybe you just need to send a memo. Maybe you only need a few people in that meeting and you can record it and other people can listen at another time. Maybe they’re in a different time zone. They don’t have to get up at 4:00 in the morning to be a part of this meeting. When to use chat, when to use email, when to use Slack, and when, you know how to use those tools so that we’re more efficient in how we work.

Kate Lister: [00:48:51] I’m looking at – and this is also a time for looking at every process and every practice. I think one of the stressors out there right now is that we’re trying to work in new ways, using old processes, practices, and technologies. And, it just drives me batty when I hear somebody say we need to replicate the water cooler. It’s like, who said the water cooler was that great to begin with? First of all, it excludes everybody who’s not at the water cooler. So, you know, we need to use technologies to do things better, not to replicate things that were broken to begin with. Like, people always talk about, “Oh, it’s been really hard onboarding during the pandemic.” Excuse me, 60% of people quit in the first two years, and half of them quit in the first six months. So, let’s not say that onboarding was working that great before the pandemic. Let’s find out, let’s figure out a better way to do things.

Kate Lister: [00:49:46] And, you know, even for just some very, very simple tips. When you’re having a hybrid meeting, everybody has to have their cameras on. Assign somebody in the room to somebody that’s out of the room, kind of a buddy system, so that they can chat back and forth if one person feels like they aren’t being heard. Call on every person. Use polls instead of, you know, hands up and that kind of thing.

Kate Lister: [00:50:17] One of the things that we’ve learned during the pandemic is that introverts are performing better. I’m an introvert and, you know, I don’t think as quickly as extroverts. You know, when I’m in a meeting, you know, people are blurting out their thoughts and their answers to questions. I take time. I think about it after we get off the meeting. And, that means that we’re not hearing a lot of voices and I think there are opportunities that we can exploit in what we’ve learned over the last couple of years that can really bring more equality to the voices in the room and make sure that everybody’s heard.

Jamie Gassmann: [00:50:58] Great. That’s great feedback. I love that. Cynthia, how about you?

Cynthia Milota: [00:51:03] I guess I would go back to the employee experience and I would go at it from two perspectives. One is the stakeholders. I know many of our clients are engaging their stakeholders, but it seems like many that you [inaudible] are not. Leadership has made some plan and they’re going to send a bunch of memos and say, this is how we’re going to do it.

Cynthia Milota: [00:51:25] So, for sure, it’s more complicated. For sure, it’s fraught with more complexities. But the more we have stakeholders involved, the better that’s going to help, the bigger change, whatever it ends up being. So, that’s the first thing.

Cynthia Milota: [00:51:25] And then, I guess the second thing is don’t stop collecting data, right? Don’t stop, you know, even once. You know, in my world, we do something called the post-occupancy evaluation, which is like, you did it like three months after people moved in and then you close that off, and then you’re done with it. Really, we’re seeing continuously collected data whether it be pulse study, pulse surveys. Now, technologically, there’s a tremendous amount of data, everything from badge data to utilization data and I know we’re not doing that much because we’re not in the office much. But once we’re back, I think data informing decisions is going to be the future of what’s happening, and I think we can’t, again, have that data without communicating to our stakeholders what it is that we’re learning and how that’s going to potentially impact and let them have a seat at the table. So, that’s where I’d like to leave it.

Jamie Gassmann: [00:52:37] Fantastic. Great advice and thoughts to leave our audience with. So, if any of our listeners wanted to get a hold of you. And, I’ll start with Cynthia, how can they do that?

Cynthia Milota: [00:52:49] Well, I’m on LinkedIn, so search me on LinkedIn. My email’s on there and my company is Ware Malcomb. If you go to the Ware Malcomb website, you can get my phone number and my email that way too.

Jamie Gassmann: [00:53:01] Great. And, how about you, Kate?

Kate Lister: [00:53:03] I’m there on LinkedIn, as well. I’d be happy to link in with anyone. You can message me. You can also email me at kate@globalworkplaceanalytics.com. And, we have probably a dozen white papers on our website that say things more elegantly than I do in person, so you could just download them there.

Jamie Gassmann: [00:53:27] They’re fantastic. Well, thank you both so much for letting us celebrate you. I’m sure your presentation at SHRM went really well and was well-received, and thank you for sharing your stories and your great advice with our listeners. And, we appreciate you and we’re sure that your organization and your staff do as well. So, thank you so much for being a part of our show. We also – yeah, thank you.

Jamie Gassmann: [00:53:52] We also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And, to our listeners, thank you for tuning in. If you’ve not already done so, make sure to subscribe so that you get our most recent episodes and other resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. And, if you are Workplace MVP or know someone who is, please let us know. Email us at info@workplace- mvp.com. Thank you all for joining us and have a great rest of your day.

 

Tagged With: Cynthia Milota, Global Workplace Analytics, hybrid work, Jamie Gassmann, Kate Lister, R3 Continuum, remote work, remote workers, Ware Malcomb, Workplace MVP

Kristi Estes and Jennifer Puckett from In Harmony Pediatric Therapy

October 20, 2021 by Kelly Payton

Women In Business
Women In Business
Kristi Estes and Jennifer Puckett from In Harmony Pediatric Therapy
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Kristi EstesKristi Estes, Co-Owner at In Harmony Pediatric Therapy and Owner of Rising Stars Children’s Therapy, Inc

Kristi is the owner of the Occupational, Physical, and Speech therapy counterparts of In Harmony Pediatric Therapy.  She graduated from the University of New Hampshire in 2000 with a Bachelor’s degree in Occupational Therapy.  She has been practicing in the area of pediatrics since then, both in clinic and home environments.  Kristi has special training in feeding, use of Therapeutic Listening, Handwriting without Tears, and Rhythmic Movement Training (RMTi).   Although she used to treat more full time, the growing business has turned her focus to managing day to day business decisions, marketing, business development, and making sure families and therapists are happy.  

Kristi loves owning a clinic and living in Cherokee County, and is excited for what In Harmony will offer in the future.  In 2017, Kristi was awarded Enjoy Cherokee Magazine’s “Top 10 in 10” in Cherokee County as well as Georgia Trend’s “Top 40 Under 40” Recognition.  She is also a graduate of Leadership Cherokee Class of 2018.  When not working, Kristi enjoys spending time with her family and friends and loves to travel.

In HarmonyConnect with Kristi on LinkedIn

 

 

Jennifer PuckettJennifer Puckett, Co-Owner at In Harmony Pediatric Therapy and Owner of Therabeat Inc.

Jennifer completed her music therapy degree at the University of Georgia. She remained in the Atlanta area for her music therapy internship with the Fulton County School System, working with children with special needs. Jennifer resides in Cherokee County with her husband Brian, and their three children Carlynn, Brinlee, and Walker.

Her credentials include: Member of the Music Therapy Association of Georgia, American Music Therapy Association, National board certification in Music Therapy, Georgia Music Therapy License, Music Therapy Internship Director 2011-Present, Neurological Music Therapy Certified, Early Intervention Specialist, Therapeutic Listening Program Certified, Infant Massage Trained, Kindermusik Educator, Reimbursement Chair of the SER-AMTA (Southeastern Region-American Music Therapy Association), Serves on the AMTA-MTBO-(American Music Therapy Association Music Therapy Business Owners Task Force), Appointed to the Music Therapy Licensure Advisory Committee by the Georgia Secretary of State 2014-present, Active Member of the Cherokee County Chamber of Commerce, Cherokee County Chamber of Commerce Leadership Class of 2017-2018, Enjoy! Cherokee Top “10 in 10 Young Professionals” 2018, Georgia Trend 2018 “Top 40 Under 40” , Cherokee Chamber of Commerce Chamber Council 2019-2020, Member of the Canton Rotary Club, and currently serves on the Cherokee Chamber Board of Directors

TherabeatConnect with Jennifer on LinkedIn

 

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live

Speaker2: [00:00:09] From the Business RadioX Studios

Speaker1: [00:00:11] In Woodstock, Georgia. Welcome to women in business where we celebrate influential women making a difference in our community. Now here’s your host.

Speaker3: [00:00:29] Welcome to Cherokee Business Radio, I’m your host, Megan Porter, and I’m here today with Dr. Hayden Nunn. I’m the practice manager for North Georgia Audiology, and Dr. Hayden is our lead audiologist at our Woodstock location. We are so excited to introduce our women in business series. Our objective is to educate our wonderful community on the allied health professions and the very talented, knowledgeable women who run them here. Today I have Christy Estes and Jennifer, a.k.a. Jen Puckett, co-owners of In Harmony Pediatric Therapy. Both accomplished women have so kindly volunteered their time to share with you all the many aspects of their careers and how they are both helping to make a difference in our community, in health care. So let’s just start today by you guys telling a little bit about yourself, and I am super interested on how you guys formed the Harmony pediatric and how you became as big as you guys are today.

Speaker2: [00:01:21] Yeah. Well, hi, friends, I am Jenn Puckett. I grew up in Cherokee County and I graduated from UGA with music therapy dogs. Duke Get Out did my internship in the Fulton County School System and then started working for a private practice. And I’ll bring Christy into this because I was open my own practice in 2005 and I was in homes doing all in-home therapy and doing some schools and some other things. And a lot of the families had Christy as their occupational therapist, and so I was their music therapist. So we got to know each other through coach reading and then would come in and coach treat for some kids together. And so over the years and a big, tall cerveza at Viva Mexico in one meeting, we said, Hey, let’s open a clinic. So Christy,

Speaker1: [00:02:24] So I had a home based therapy practice doing just occupational therapy, and then I added speech therapy. So music therapy only seemed to make sense to all of us partnered together, and I moved from Marietta all the way up to Canton so far up north here in the boonies. So. And I’m Jenn, and I kind of parallel a lot with kids and I just said, why are we driving 400 miles a week like this makes no sense when Canton has nothing like it around here. So again, over a large cerveza, we we decided to open a clinic. We decided to open the first of three locations clinics in Harmony Pediatric Therapy. So when I say first of three locations, we don’t have three locations. We moved from a small location to now our big location.

Speaker4: [00:03:11] So that’s awesome. Tell me a little bit more about kind of your practice and what all happens there. Like, walk us through a day to day and just kind of.

Speaker2: [00:03:20] Well, we are so, so fun. I like to get it out of the way first. But we work really hard to serve families in this community. I care deeply about this community. And Christi, after moving here, has it’s it’s like she’s a Canton night now. Sure. But we wanted to serve families and we wanted to make it easier because when you get whatever diagnosis you get, it is overwhelming. It’s earth shattering for parents. And so we wanted to make that process easier for them. And so our clinic has I’ll talk about the music therapy. We have music therapy where we work with Eddie bodies all the way to older adults and even into end of life. And we work many populations there in between. So therapy is the music therapy company. So we the is part of in harmony pediatric therapy. But we also go outside of the clinic and we serve in schools and other facilities. That’s why there’s two kind of separate companies within our clinic together. But inside the clinic, it is very fun and we work in harmony a lot. There’s a lot of code treats, particularly with physical therapy and music therapy. We do a lot of co treats, so you’ll one of the things I have to teach my interns is how to walk backwards with a guitar while you’re not running into walls, when you’re working on gait training because you’re focused on the patient, but yet you know you’re trying to lead them and motivate through that rhythmic training and the music.

Speaker1: [00:04:49] And then I run Rising Stars children’s therapy, which is within in harmony. So in harmony is composed of two different companies under one roof. And it just worked that way beautifully because we both had our separate companies doing home based therapy. And then we kind of merged and made this mother company, I guess, over the two. So I run the occupational, physical and speech therapy parts of the company, so we also work very closely together. Most of our clients come from more than one therapy, which is pretty amazing and very convenient for the families. We do partner a lot again with music therapy, but the best thing I can say about our building in the day to day is that we’re not just therapists and our kids are not our clients. They’re literally part of our own harmony family and we celebrate births. We celebrate milestones. We celebrate families moving, getting married, you know, whatever may happen, we celebrate so much with our families, not just they don’t just come in the door or get therapy and leave. So I will probably say that’s probably one of the biggest successes with it. Within in harmony is how Jen and I have made it a community and not just a place. You come for an hour a week and then leave.

Speaker3: [00:05:54] So, yeah, when we did that lunch and learn last year, we walked into your building and it was very inviting positive environment everywhere. You could tell everyone was there was had a smile on their face and the best part, I think you brought your puppy, Oh, Mary Jane. And I was like, Oh my gosh, they have an office dog. We have a theme going on here. And so I just wanted to like prop you guys on the environment you created inside of in harmony because it is amazing.

Speaker4: [00:06:21] It really is, yeah, I can attest to that, too. Like even even all the kids that were getting the therapy were having a blast and you could tell and like normally, kids don’t really like going to therapies or doctors, but all of those kids are smiling that day.

Speaker2: [00:06:35] And I would just add our goal is to like, walk through life with the families as much as we can. So a lot of Christie and I, we do a lot in the community, but it all comes back to how we can serve our families better, whether we’re trying to find a new crib that will let you know nji tubes go through or whether we’re trying to find new adaptive equipment for a family like that becomes a big part of our days as well. But it’s an honor to be able to work with these mamas because we both have kids. I have three Christie, you two two. Yep, and it’s it’s an overwhelming world with all these little little jokers running around. And so you throw in medical needs on top and it’s just a lot, a lot.

Speaker4: [00:07:21] But you guys do a good job at making it not stressful.

Speaker1: [00:07:23] And I appreciate you noticing people smiling because I do have we do have clients often say, when you walk into this building, everyone is smiling and I smile all the time. I’m kind of like that movie elf. You know, I’m always smiling and I feel like it’s a huge. I guess takeaway for families to see even our staff, I mean, they seem happy, I hope they are happy, so we try to make it a happy place to be.

Speaker3: [00:07:44] Yeah. For those of you that don’t know Chrissy and Jen outside like I know them because of orange theory, and Kristy always has a smile on her face and I’m just like, How are you smiling? Right now I’m dying while I’m over there on the floor.

Speaker2: [00:08:00] So we like to tell everybody how fun we are. Yes.

Speaker1: [00:08:02] Yes, it is a good time.

Speaker4: [00:08:05] So you you also do teaching there, too. Tell me a little bit about your experience with interns and kind of how that works.

Speaker2: [00:08:13] Yeah. So we will actually start number thirty four and thirty five in the music therapy realm of interns. So they are with us for six months and they come from universities all over. Right now, we have one from Georgia College and one from a school in California. So they come from all over the U.S. and we work hand in hand with their university to make sure their goals are met. But it is a process we kristie just me going through the last ring. We had tons of interviews come in and we picked two. So we’re proud, but it’s it’s a team effort. Our team is amazing and it’s a very teaching facility throughout. We have a lot of students.

Speaker1: [00:08:55] Yeah, from an OTP speech standpoint, we get interns. We only have 12 week interns from the colleges and we have like right now, we have four at the same time. So my therapists are working with four different students and this is so they can graduate similar to Jen’s, but hers are six months. Ours are 12 weeks and they kind of hop around to different places. But aside from just college based students, we get a lot of high school students, a lot of just pre college students or students looking to go to grad school, and they need ours. I probably get, gosh, 20 20 emails a week asking for volunteer hours because we have a good reputation and is a great place to learn. So I apologize to anyone who is emailing me. I don’t get back to you. It’s hard. It’s very difficult to get through them all and to pick people. But you know, we have we try to be a teaching facility. We couldn’t be where we are without mentors when we were back at that age. So, you know, we’ve got to give back to the community.

Speaker4: [00:09:45] That’s awesome. I really I really appreciate that coming from having to do that myself too, because audiology, you have to have an internship for a year and where you go in that placement that you get makes all the difference. So and I can already tell you guys are probably some of the most awesome mentors these students have ever had.

Speaker2: [00:10:03] So yeah, definitely.

Speaker4: [00:10:07] So tell us a little bit more about what it’s like being a business owner. So walk us through kind of all of the behind the scenes that people don’t really think about. So you’re in the clinic and then you also are running a business, too. So what are some challenges that you faced with that?

Speaker1: [00:10:26] I mean, I’ll start with this. I would probably say people think running a business is easy and as you can say, oh, people. And also they think, Oh, you run your own business, you must be a multimillionaire. Yeah, that’s kind of what people I feel like think, you know, and the first, gosh, five years of our business were hell. I mean, just to say, honestly, it was really, really difficult. You’re not making any money. Every penny you’re making is going back into the business. You’re trying to find the right staff. You’re trying to manage procedures. Yes. Trying to find the right people. Trying to train. Dealing with all the things you’re doing wrong and trying to make them right. Also managing your own family, your own children, your own, you know, partners and whatever and friends. But I will say, I think now I could probably run it in my sleep. But it took we’re 13 years in, so it took 13 years as a partnership. And prior to that, you know, another several years before we even opened the clinic. But I feel like we do a really good job. We are business partners. We’re best friends, our families are friends like we do it really well. And I think now I’ve been able to prioritize and have a really much better work-life balance than I did. Gosh, the first eight, seven, eight years.

Speaker2: [00:11:40] And I got to add, you never know for us if we chasing a rooster out of the backyard, they climb the fence from the neighbors hard hit by a car and the rabbit got hit by a car right in our lobby snake. We just pulled out. I was

Speaker1: [00:11:57] Leaping over

Speaker2: [00:11:59] A snake, checking on the AC units while Christie’s on FaceTime, telling me to keep going. It’s fine. So I’ll tell you one of the challenges in that is owning a business and the building and the property, because now we’ve purchased and we had to go through all the zoning and all that fun. But it was a sort of we both say it was an identity crisis going from being full time treating therapist for years. As we were opening, we were working thirty two point thirty six trading hours a week to plus having our kids and then we were having meetings. I think that’s where the hell came in because I don’t know how we did.

Speaker1: [00:12:37] Hired a lot of surveys, a lot of time.

Speaker2: [00:12:40] I mean, we worked well through that process, but it was just a lot of work and so going from being a full time treating therapist because we will both tell everybody we were a damn good therapist. And now the challenge is we’ve got all the other distractions coming in. I’ll be treating and somebody’ll knock and say, I can’t get the air on, you know, other issues that happen. So I had to considerably take down my caseload. And that was hard because we we are music therapists, occupational,

Speaker1: [00:13:10] Big identity crisis, you know, kind of trying to figuring out, I always say what I want to be when I grow up. And the same thing goes with people keep saying, Can you please open a satellite? Can you please open a satellite? I have therapists begging me to open one, you know, downtown, and I have to say, stop and say, Where do I want to be when I grow up and what do I want to focus on? And sometimes I feel like when you do too much, you lose sight of what you what you set out to do. And I think our building and in harmony right now is such a great thing that I fear doing too much will ruin what we have. So, you know, I keep telling people I’m not opening satellites right now, like what we got is really good. I feel like I am where I want to be when I grow up and I’ll kind of expand more into the community stuff and, you know, things like this. And but, you know, we get asked that a lot. Open a new location, please close to us. You know,

Speaker2: [00:13:58] It’s just a lot. Our season alive, too. I mean, she’s got two kids. I got three. Like, we own the move between dance, cheer and basketball and golf and piano and all the activities the kids do, plus their own medical stuff that comes up that I’ve got to maneuver through. And so it can be a lot. But the greatest thing is when you walk in the clinic, it’s a great place to be. Now Kristi and I are, we have a good time, 24 seven. But walking in the clinic, I Jen, I am genuinely happy to see everybody. My team rocks are. I mean, from the time you walk in and see Cindy to walking, you know, working with our billing managers, everybody rocks.

Speaker4: [00:14:41] So building managers, you guys take insurance. Yes, that’s awesome. Yeah, I bet that helps out a lot.

Speaker1: [00:14:46] A lot. It definitely makes you jump through a little more hoops insurance. But obviously families can’t always afford to pay out of pocket. And so yes, we do take most insurance covers, most of our therapies.

Speaker2: [00:14:58] Yeah, music therapy is a little trickier. I’ll put in this plug because we get super frustrated. Aetna Cigna United usually tend to cover Blue Cross Blue Shield of Georgia. Hello, where you have friends, I’ve been hunting you down for years and we need to talk because you all represent. Most of our teachers in the county have Blue Cross, and it does not cover music therapy. Also, a mirror group. Well, care. There’s Medicaid that is covers music therapy and other states not in Georgia yet. So we have actually been walking that the past few weeks and I feel like we’re close. But it is. That is another aspect that I’m working on is reimbursement. So for music therapy, we partner with the duet project, which helps fund because I’ve told Christy for years, I don’t want music to be the rich kids therapy, right? And so we’ve worked really, really hard over the years and gotten, I think, $38000 now in scholarships to fund for our kids.

Speaker4: [00:15:53] Gosh, that’s amazing music therapy. That’s amazing. Megan can attest to the insurance reimbursement. It’s awful. It’s horrible.

Speaker3: [00:16:00] And I’m going after Blue Cross Blue Shield as well.

Speaker4: [00:16:03] How are you? Yes.

Speaker1: [00:16:05] And you would think hearing is so important in life, right?

Speaker3: [00:16:08] And what’s sad is that Medicare doesn’t even cover or have any coverage for hearing aids.

Speaker1: [00:16:13] So they just

Speaker3: [00:16:15] They help with testing. And that’s it.

Speaker1: [00:16:17] Oh gosh.

Speaker4: [00:16:18] So we understand your frustration. We got you, OK? Tell us a little bit more, Jen, about your music therapy and kind of what a typical therapy session looks like for music, because I know there’s a lot of people out there that don’t really know, you know, they hear music therapy and the only thing they think is like instruments. So tell us a little bit about kind of what all goes into music therapy and how you’d said that. Yes.

Speaker2: [00:16:42] So every session is completely different. Music therapists are board certified and licensed in the state of Georgia. You have to have your license. That is huge. I can give other examples, but I won’t yet. But music therapy, we take an evaluation which printed is fifty two pages. So we’re looking at fine motor, gross motor, socially emotional, academic, cognitive, all the aspects that make up the whole person. And then we develop our goals and objectives, much like the other therapies. And then we fine tune a session plan. So generally, there’s a hello intervention that just helps get everybody regulated. And then we like to move our bodies. We kind of go with the levels of play for most if we’re talking to the pediatric world. We go into like a hello. Then we go into a movement and then we start finding fine tuning what we’re working on, so it’s very different. Some have sound sensitivities. You know, if we’re I know your is hearing impairment, that is a completely different population that we need to cater. Sessions different for everything is mostly live music or rhythm based. Very specific to that. And so we are every week fine tuning what that looks like. But everything is measured and we use music to work on nonmusical goals. That’s the big the big go home with

Speaker4: [00:18:07] Big take away. Yeah. And then from your perspective, Chrissie, your occupational speech and then what was the physical physical? So. Wow, that’s that’s a lot. It’s a lot of different things. Yes. Yeah. Tell us a little bit about kind of how you set up your sessions with Oti and Pete and SLP.

Speaker1: [00:18:24] So I’ll start with speech. I mean, we work with anything from kids that just can’t say their hours or their torches or LS all the way to kids who are, you know, tube fit or tricked and are learning to eat again. So you’ll see really the gamut. We work with pragmatic language, which is learning how to speak socially in social situations for a lot of kids would say autism. We work again with articulation, just working on just typical kids who can’t, can’t pronounce some letters. We do a lot of feeding, a lot of oral motor work. We work with a lot of language, which is different than speech. Language is more understanding W.H. Questions Who, what, when, where, why? A lot of that kind of stuff is in speech. From a physical therapy standpoint, we do a lot of coordination. We have so many kids that their motor coordination is so challenged and we kind of may call. Some of them just are quirky kids or those kids you see on the sports field that just can’t seem to catch or throw a ball very well. There’s nothing really wrong, no diagnosis, just kind of weakness or coordination issues. We do a lot of young kids with, you know, walking and crawling and sitting and rolling just basics a lot of $230, which is babies that are born with a tilted head and they have a tight muscle in their neck and we offer stretches and things like that. A lot of babies actually crazy enough. I think COVID caused a huge influx of $2.00 babies because moms sat a lot during COVID and didn’t move. So sadly enough, well, not sadly enough. But ironically enough, we have tons of new babies coming in to college, so moms get up and get moving while you’re pregnant because it can definitely

Speaker4: [00:19:52] Be so interesting that you say that because my next door neighbor actually she had a baby during COVID and the baby had to work all this. It’s insane.

Speaker1: [00:20:01] I think we have had close to maybe 60 70 referrals just in the last few months with babies who are born with protocols. They usually turn out OK and everything was fine. But those first few months, we got to get them in there. And then from OT standpoint, we work a lot with sensory, sensory based therapy, which is a lot of movement dealing with kids who are ADHD, who can’t handle loud noises, who can’t handle a lot of overstimulation. We work with just basic fine motor skills, strengthening handwriting, strengthening hands, coordination, balance, vision, tons of vision. So it kind of is such a wide variety of things we do, and it’s hard to describe it. Put it in like a short sentence as to what we do, but we really help kids. The occupation of a child is what they do from pretty much the time they wake up in the morning till the time they go to bed at night, anything that they can’t do during those hours. We help with. We also do a lot of sensory feeding kids that are picky eaters. We do that through OT as well. So it’s kind of a wide, wide array, and I feel like it doesn’t always. People don’t really understand OTT because it can really work on so many different arenas.

Speaker4: [00:21:06] Wow. And so, yeah, like my mouth is open because I can’t even fathom a day like that. Like, you guys have to think on your feet. Oh Lord, oh my gosh, you got to be really creative, too. Well, our therapists,

Speaker1: [00:21:21] I mean, I walk into our gym. Sometimes they have these things set up and I’m like, How did you guys are so smart? You know, these this team is they’re just so creative and so smart, and the things they come up with just survive. And yeah, they do it together is huge.

Speaker2: [00:21:37] You can walk around our clinic and you can hear therapists that share a patient talking about new ideas. What did they do today? You know, you go into the kitchen and I love to listen. It’s fun, you know, I’m like, Oh, what are we doing now? And so I would say collaborative is really what helps make us successful. But our patients the most successful?

Speaker4: [00:21:58] Yeah. And it proves for a really good time to I think, Oh, they go there

Speaker1: [00:22:03] And our clinic is so colorful and we have tons of equipment and suspended equipment for sensory

Speaker2: [00:22:08] Areas.

Speaker3: [00:22:09] We have a big fish tank all that last time and I was like, Oh,

Speaker1: [00:22:13] This is awesome. The kids love

Speaker2: [00:22:14] It. That was my like goal was for kids to walk in and put the iPads down. That could be a whole nother soapbox that go on on iPads and technology over use. But. They walk in and they can why they’re so enamored by the fish, I mean, we have we have washed the cushion, replace the cushion, we have all the things because that’s where they want to be.

Speaker4: [00:22:34] That’s amazing. Yeah. You have the saltwater tank. These are fresh water tanks.

Speaker2: [00:22:39] There’s a reason for that. Saltwater tanks, the fresh water will actually like socialism or socialize with people. Then the waters hide from their predators. So we wanted fish that would come out and be like, Hi,

Speaker1: [00:22:54] Friends, yeah. So when you walk up to the gas, when you walk up to the glass, the fish literally congregate to you. So the kids are like, Oh my gosh, all these fish and then our fish keep having babies. So we are really sushi.

Speaker2: [00:23:07] They turn out really cute. Yeah.

Speaker1: [00:23:09] So there’s all these baby fish and the kids have to find them every time, and it’s really great. So it’s just fun.

Speaker3: [00:23:15] Oh my gosh, you really have thought of everything.

Speaker1: [00:23:18] We try. I wouldn’t even think of that. Wow. After you moved a third time to a third building, we literally, I think, thought of everything this

Speaker2: [00:23:24] Time, plus two women designing. Come on.

Speaker4: [00:23:27] It is very colorful, I do have to say. So walk us through probably one of your most challenging patients. What’s what’s one of the hardest things you’ve had to deal with?

Speaker1: [00:23:37] It’s actually probably a kid. Jen and I treat it together, and she can tell the story because she tells it so amazingly.

Speaker2: [00:23:42] Yes. This guy was on the autism spectrum and really was just very lucky. I mean, his heart was just big, deep down, but he had a history of very aggressive tendencies. He had pulled a scarf on a therapist, which, you know, ended up being like a string like move. I believe, you know, unintentionally, it was just he was mad and he would eat glasses.

Speaker1: [00:24:13] Well, our therapist said we don’t know what to do with him and Jen, and I said, we got we’ve got got this one. We’re going to we’ll take him over.

Speaker2: [00:24:20] We got into by glasses like reading glasses. He would chomp on them and paper it. He really just didn’t know how to integrate the world at all. And so Kristi and I would get her. We would do our deep breathe right before we’d be really calm and we could get some really beautiful moments from him and really, we’ll get him regulated. And he loved music. He loved rhythm. And I still have on my wall. He ended up going to a different school. He’s he’s older now. This was many years ago and I still have on my wall in my office a little note. That’s love and in his handwriting from him. But we had some stories. He he was a challenge and we would clear the room when we would work with him. But nobody else wanted to work with him. And Kristi and I were like, Well, we’re really good at what we do, so let’s let’s do this.

Speaker1: [00:25:13] I think he did eat my glasses that session. Yeah. So pulled him off my head and I was pregnant at the time. So Jen’s trying to protect me from, you know, being attacked. But we we laughed and we were like, We’re going to we’re going to be successful. It took us a few times, but we didn’t give up. I mean, and I can remember. I honestly think it was one of the few times I was a little bit nervous to start a session like not knowing what’s are we going to get beaten up today or are we not? So we we did a I mean, we did

Speaker2: [00:25:43] A really good nonverbal, but we would get him so he would sing songs for us. Once we got him regulated, he was just so disregulated with the world. So once we got him regulated and we were all safe again, we would clear the room. We got some really beautiful moments and we’re like, Look, we don’t want to push away the kids that nobody wants to work with. So instead of putting our therapist at risk, Christi and I jump in there.

Speaker1: [00:26:11] It happens sometimes where if we have a really aggressive child, we jump in and because I don’t, you know, we don’t want our therapists. If we get hurt, we get hurt, but we don’t want our therapists to be hurt. So I mean, we can I can remember we have another child who was a runner and this child decided to curse us out and run out our front door. Well, we used to have our old building was on one 40 by Harmony and the Lakes, and he ran out the front door onto the top of the hill and threatened to run across the street

Speaker2: [00:26:36] And stood there and told us,

Speaker1: [00:26:37] Oh, and curse us out and told us how he was running across the street. And we’re just like, Oh my gosh, what are we going to do? Because we, if we trigger him, he’s going to run. And I was like, I don’t remember his name, Joe. I was like, Joe, why don’t you come back? I have some Skittles, like I have Skittles. He’s like cursing me. I don’t like Skittles. So I think we ended up finding five dollars and buying an eye, a quick buying an Apple iPad game. And we’re like, Look, we have your favorite games. Oh, OK. And he came back and I think we both took like we thought we and his moms out there, and I think he ran from his mom. Actually, yes. After the session, and we oh my gosh. So sometimes we live on the edge and we never know, and some kids are beautifully great. And the next day something happens that we don’t know and they snap and something like that happens. So we just keep our fingers crossed every day that you know, that never, never is never

Speaker2: [00:27:28] Boring, never do. In turn, I feel like we have to in. We see some of the most beautiful moments, too. Oh, Chris, you and I have watched kids walk for the first time, talk for the first time. I’ve heard kids sing their name and music therapy for the first time. Like, that’s what keeps us moving.

Speaker4: [00:27:46] That’s amazing. Oh, it makes my heart. So I know. Ok, well, Megan, I’ll pass it over to you.

Speaker3: [00:27:53] So what would be the best referral source for you guys?

Speaker1: [00:27:58] My biggest referral source, because we take most insurances is a pediatrician, we get tons of referrals from local pediatricians and just also word of mouth.

Speaker2: [00:28:07] Yeah, neurologist yeah. One of ours is word of mouth. That’s the greatest because our our greatest testimony is our family’s lives. And when mamas are going on the book face and talking about how their kids’ lives were changed in sessions. That’s our highest compliment. Yeah.

Speaker1: [00:28:28] Parents have, you know, we get Google reviews and things like that, and to have a review come through is probably one of my shining moments, and I always send it to my therapist who they text on the weekend. If it comes in, I’m like, Did you see this? Or like Cherokee? There’s a new Facebook page called Cherokee Connect, and when something our name will be on there and I’ll like screenshot to Jen anytime our name is somewhere that we don’t expect even 13 almost 14 years in. Like it brings the biggest sense of accomplishment because you like to think you’re doing well. But when you hear someone say you’re doing well, you just it will never get old.

Speaker2: [00:29:03] It makes never getting out of the lobby days worth.

Speaker1: [00:29:06] Yeah, it makes all the nights when the alarm company calls and the alarms going off. 2:00 in the morning, you’re like, Oh my gosh, I got to get up and check the clinic. It makes all the heartaches and all the chaos and chaos can be good and bad. It just makes any any frustration. So worth it. And when you hear it there, I had a therapist just this morning. He came to me and he said, Christy, remember that boy? He’s fairly new. And he said, Remember that boy the other day that was running in circles. He’s like, Look what we were doing today and took a video and like the glee in his eyes, and he’s no who he probably knows who he is because the only male at our office, but the glee in his eyes, he’s like, Look at what he’s doing today and like just that stuff, watching kids succeed and watching the therapists get so proud. This many years in, like just still is why we do it.

Speaker2: [00:29:51] We take great pride because my kids, like at school, will go. My friend said, They go to your clinic too, and I clearly don’t tell them if I see their friend in the clinic, you know, they would have to tell them. But my own kids are so excited that because they think are places like Six Flags, right? You know, you can swing from swings and do all the fun things. So when their friends say they come to, it’s just the highest compliment.

Speaker1: [00:30:15] And our kids, so say our kids are exposing experiencing this world of special needs. And I feel like it’s such an area that can be so difficult for kids. So our kids have such empathy and such, you know? Graciousness for these children in their own schools, and you hear I’ll hear my daughter come home and say, Mom, I helped this little girl today. I think she’s got special needs and I helped her, you know, open her locker and I’m like, That’s what that’s our goal in life.

Speaker3: [00:30:39] So well, it’s extremely obvious the hard work and the love that you guys put into the company to what it is now because we like what I said before. It is an amazing environment when you walk in. So like, kudos to you guys. Yeah. Y’all are like the power duo and I want to be you guys when I’m older.

Speaker4: [00:30:57] Like for real. Can I see you when I grow up? Yes.

Speaker3: [00:30:59] Yes, yes. So how would we? How would a new patient reach out to you guys? What is your contact information?

Speaker1: [00:31:07] The best way is probably just giving us a phone call. Our website is always up to date. Our Facebook page is always up to date. Just literally reach out to us anyway. You can email phone call. Social media is fine.

Speaker2: [00:31:21] We have a process that’s really smooth and you know, it goes to intake and billing. And then, you know, we it’s what I would say. If somebody knows us, I’m like, Let me know you called because I don’t always know that. Yeah, so

Speaker3: [00:31:31] What is a good phone number

Speaker1: [00:31:33] Seven seven zero six eight seven two five four two or you could go on admin at in harmony pediatric therapy. Can email. Yeah, well,

Speaker3: [00:31:44] I really appreciate you guys coming in because you guys are such an inspiration. I see you guys out in the community all the time, and it’s always such a pleasure to talk with you all. Like when we were at Schmooze a Palooza, I was like, I get to talk to her, so I just want to thank you guys for coming. And Dr. Hayden and I are just very, very appreciative so that again, thank you for joining us today and thank you for everyone for taking time of your day to listen to our women in business series. Again, I’m Megan Porter. This is Dr. Hayden Nunn with North Georgia Audiology. Until next time, have the very best day.

Tagged With: In Harmony, Therabeat

Ron Jennings With A&W

October 19, 2021 by Jacob Lapera

Franchise Marketing Radio
Franchise Marketing Radio
Ron Jennings With A&W
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

A&W Restaurants has signed agreements with multi-unit restaurant operators Ronald and Nadyne Jennings for three locations in the Gastonia and Kings Mountain areas of North Carolina, as well as the Rock Hill region in South Carolina. Ron and Nadyne, who are multi-franchise owners, also own Schlotzsky’s and Moe’s Southwest Grill locations throughout the Carolinas.

Established in 1919 in Lodi, CA as a roadside stand, A&W Restaurants now stands as a thriving part of the American experience. With 500-plus locations across the country, including300 standalone restaurants, the brand remains a one-of-a-kind true original. Even its signature A&W Root Beer, served in an iconic frosty mug, is handcrafted at the restaurant. Today, that traditional approach is resonating strongly with consumers, who are looking for authentic brands.

What You’ll Learn In This Episode

  • Experience expanding A&W in the Carolinas
  • The decision to join the A&W franchise
  • The most appealing about A&W

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SEO Samba Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to SEOSamba.com that’s SEOsamba.com.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a fun one today on the show, we have Ron Jennings. He’s a franchisee with A&W restaurants. Welcome, Ron.

Ron Jennings: [00:00:43] Well, thank you, Lee. I definitely appreciate being here, getting a chance to talk to you, and I’m excited.

Lee Kantor: [00:00:51] Well, before we get too far in the things, share with our listeners a little bit about the concept that AMW concept.

Ron Jennings: [00:00:59] Well, ANWR is is an old brand. It’s a very iconic brand one. Well, actually a couple of things that they have that is very, very iconic. But one is the fact is they are actually the creators of the bacon cheeseburger. I’m pretty sure everybody loves bacon bacon and they are the first inventors of that. And then also every single location that you go to, you get fresh brewed and root beer. And the brand has been around for well over 100 years now.

Lee Kantor: [00:01:38] So you’re you own several franchises. This is one of several that you’re a part of, right?

Ron Jennings: [00:01:45] Yes, that is correct.

Lee Kantor: [00:01:47] Now I’m starting to see a trend I’m not starting to see, but I’m just for the first time observing a trend that as we come out of the pandemic, it seems like there’s more and more what I call professional franchisees, the people who have done well with one franchise and are cobbling together a portfolio of maybe complementary or similar type brands. Are you that kind of describes you, right?

Ron Jennings: [00:02:14] Yes, it does. And, you know, whenever you build a portfolio, a lot of people, what they like to do is actually diversify a little bit. So, you know, that’s exactly what we’re doing. We’re we’re diversifying, diversifying our portfolio right now.

Lee Kantor: [00:02:30] But within the kind of restaurant category, right? Like you’re not now doing a Jiffy Lube, you’re the kind of restaurant oriented.

Ron Jennings: [00:02:39] Yes, that that is correct, actually, we started off by purchasing two car washes. My wife and I and then from there we transition over to the restaurant industry and we just been growing, growing the restaurant industry.

Lee Kantor: [00:02:55] So now talk about kind of those early days, like what was the impetus to even choose franchising as a path at that point was that had you had your own business, were you part of a, you know, a larger enterprise and then kind of decided to change directions?

Ron Jennings: [00:03:14] Yeah, so I would say probably around the time after graduating high school, my mother set me up with a business. It was a packaged goods business and I did that for roughly about five years, five to seven years. And then after that, I graduated college and, you know, got my degree in finance and accounting, you know, climbed the corporate ladder and then said, you know, I felt like something was missing. And I went back to being the business owner. And then from there, we purchased two car washes and then I just noticed that the car wash that we purchased, even though that they were buy the same, you know, from the same owner, there really wasn’t any systems or processes in place to duplicate. You know, at both locations and then from there, you know, I always was interested in food. And excuse me, especially the brands that we have now and ANWR was top of mind. And I started speaking to ANWR immediately. So I’ve been talking to ANWR now, probably for roughly about four years.

Lee Kantor: [00:04:28] So you started out, though, as you had one restaurant or one brand restaurant brand. And then and then that started doing well and you started to see like, Hey, let me kind of build a little empire here and then start kind of expanding. And then at some point you were like, Hey, if I can do this with this, I’ve already got the infrastructure, the systems in place. It’s kind of it makes sense at that point, right to go, what if I got another brand going? I already know I got the lay of the land here. Is that Howard just kind of organically happened like opportunities just started presenting, you started to see opportunities?

Ron Jennings: [00:05:07] Yes, that that is that is very that is very, very true. So it actually started with one brand which was slot skis. And then, you know, we noticed with with the pandemic that a lot of people that actually had their restaurants, you know, for 10 or 20 or 30 years, they decided to retire. They they were done. So we actually started buying restaurants from people that were, you know, in their mid-60s, ready to retire. And these were established brands and establish locations. And we quickly grew from our first location back in December to five locations within six or seven months.

Lee Kantor: [00:05:54] And then when you did that, like something you were doing was working, so what enabled you to grow so effectively where maybe they had plateaued?

Ron Jennings: [00:06:03] Um, it was it was it was really the fact that a lot of the the people that actually used to own it, they were they were just tired. So when we took over the locations, what we noticed was there was a lot of systems that were not in place, for example, like PA sheets, things of that nature. And we utilize inventory better inventory management processes. We actually went ahead and followed the franchise model. And then our revenue actually increased dramatically. Our first location, we I think we increase revenue by 20 to 30 percent within three months. And that now is one of the the top locations of slot skis right now in the world.

Lee Kantor: [00:06:56] So how did you go about kind of choosing which brands to kind of pursue because there are so many of them?

Ron Jennings: [00:07:05] Yes. So I actually went ahead and looked at a couple of brands that was in the area, and I really focus on the fact of the food, the food quality slot, skis we absolutely loved. You know, the sandwiches, everything was made fresh and you’re probably going to notice you’re going to notice a similarity between all of them. When we acquired Moz, we went there because everything is made fresh to order as well. And then we went to AMW. Excuse me, with the fresh air, fresh root beer.

Lee Kantor: [00:07:46] And so that that’s kind of the thing that draws your attention, and then once you kind of are digging in deeper, you have to like kind of the systems and the processes and the brands that are, you know, semi recognizable that you know, you can build market share around.

Ron Jennings: [00:08:03] Yes, exactly. So and and a lot of the consumers now they they really pay attention to the freshness and the quality. And then if you have better inventory management, the food gets the food is fresher then than your competition around you.

Lee Kantor: [00:08:23] So now, as an owner of multiple franchises, is there any advice you can give that person who has maybe one brand and hasn’t kind of taken the plunge to to kind of own several brands?

Ron Jennings: [00:08:37] I would say follow the systems that are in place. That’s what we did. That’s how we were able to grow very fast. If you follow the systems that are in place and then if you embrace technology, that’s something else that we also notice to as well. A lot of the locations that we acquired, you know, they were not utilizing technology at all. And that’s what we that’s what we embrace to grow as fast as we did. And then also get a very strong support team, AMW, even though the the other brands you might see more often. The one reason why we’re growing with AMW and growing very, very fast. You know, we signed on to having three locations right now, but we do see ourselves adding on even more as we grow is to is to support AMW, the management team there. They really, really support our support, our group. And that’s one reason why we have chosen the AMW brand to accelerate our our growth with.

Lee Kantor: [00:09:49] Now what’s an example, like something that someone could kind of latch onto, and it’s an example of them being more supportive than maybe other brands like what’s something that they’re doing that stands out to you, that you’re like, Wow, that is really helpful.

Ron Jennings: [00:10:06] Um, the excuse me, the fact that I could actually get on the phone with management and ask them questions such as How do I grow our current portfolio from five to 10 or even 20? Um, what systems and what systems should I have in place? They will direct me over to another franchise that might have 20 or 50 locations to help me. And also they they have knowledge, you know, a brand like this that’s been in existence for over a hundred years. The team have has a lot of knowledge and they support me 100 percent.

Lee Kantor: [00:10:55] Now you’re in the Carolinas. Can you talk about what that market looks like in terms of opportunity is there are a lot of opportunity for your growth there in that region as well as maybe other complementary brands.

Ron Jennings: [00:11:09] Yes, actually, the Carolinas is is is poised for growth with with AMW, and that’s where we really, you know, going to branch out to because the Carolinas really doesn’t have that many and they have maybe the old concept of AMW with, you know, combined with Kentucky Fried Chicken and. And, you know, other brands underneath one umbrella that they that they did back in the day before they became their own entity, but to build out a single unit AMW, there really is not that many in this market. And that’s why we’re expanding very fast with them now.

Lee Kantor: [00:11:57] Has the size of the restaurant changed at all, like post-pandemic?

Ron Jennings: [00:12:03] Um, the restaurant right now, they are looking at roughly about twenty two hundred square feet size. Size wise and and of course, they are focusing more on speed and getting customers in and out, you know, improve and drive, drive through performance and things of that nature.

Lee Kantor: [00:12:25] So drive throughs a critical element in the well, not in all the brands you chose. But then they end up you.

Ron Jennings: [00:12:33] Uh, yes, yes. Yes, it is.

Lee Kantor: [00:12:36] Now in the other brands, I would imagine curbside and to go things like that, maybe third party delivery, that’s an important component.

Ron Jennings: [00:12:45] That is a very, very important component and we have notice of, you know. A great uptake in the online sales and also catering, catering is, you know, you could really grow with catering just as long as you focus on accuracy and timeliness. And that also goes with online ordering in general.

Lee Kantor: [00:13:10] And that’s something that may be a new franchisee wouldn’t think about as a potential revenue stream. But if you that could be really attractive and and a nice addition to your kind of the growth of a given store, right? The catering element.

Ron Jennings: [00:13:26] Yes. Yes. My wife and I, we that’s really where we focus a lot of our time on catering. You know, for example, this week we had a we had a very large catering order at one of our locations. It was roughly for roughly about 1200 sandwiches. Wow. Yes. So, you know, catering, you could definitely grow with catering. Catering is definitely, you know, one of our areas that we focus on a lot.

Lee Kantor: [00:13:57] Now is there any advice for people who aren’t kind of tapping into catering? Like, how do you get more catering business?

Ron Jennings: [00:14:04] I say you focus on. So what we have to our advantage right now with the brands that we do have is easy cater and we’re easy cater. There’s, you know, you can actually mark it right on the website, which is very good. So what we did do for a couple of our locations is they have a point system. It’s kind of like a rewards rewards thing that you know a lot of people have on their credit cards, right?

Lee Kantor: [00:14:34] The loyalty.

Ron Jennings: [00:14:37] Exactly. Exactly. So currently, you know, well. Before we took over, a lot of a lot of our locations actually only was given out one point. We actually update the five points and we have seen the growth there, definitely with that.

Lee Kantor: [00:14:57] That’s a that’s a great example of leveraging technology, though. I mean, to use technology to help build loyalty, which builds repeat customers may be coming more frequently. I mean, that could really move the needle.

Ron Jennings: [00:15:10] Yes, definitely. And also knowing your partners, too as well. So I actually have basically all my managers does this as well, too. They actually follow up with the customer afterwards just to check and make sure that the order arrive, you know, accurately and timely, because we also utilize DoorDash actually to do some of our deliveries for us, for the catering orders as well. So we just follow up. So this way the store is actually the last point of contact.

Lee Kantor: [00:15:46] Now how has the kind of the the war on talent impacted you and your brand? So you have any kind of solutions to that? Have you gotten some things that help keep employees there and keep them energized and productive?

Ron Jennings: [00:16:03] Yes, I think we have, you know, to our advantage since we are a family business. You know, that’s how we are starting out and we believe in the family culture at all of our locations. They get a chance to see, you know, I’ll go to one of the locations and I’ll pick up a broom and I’ll I’ll sweep the floors. My wife cleaned off the tables. Our daughters will be at either one of the locations working, you know, behind the counter, and we due to the various different drop ins at all our locations. And they they know when we come there, we’re not one of those owners that just sit behind the, you know, sit behind the desk. We actually get out there and we’ll actually help them on the line. You know, we’ll we’ll interact with the customers and, you know, even even with our car washes, it’s the same thing, too. We’ll go there and we’ll clean the car and we really have not had that much turnover. You know, as some of the other locations, all our locations actually have been open during the pandemic. And, you know, we’re building up that, you know, that that employee relationship that you know, that a lot of our employees are not leaving us, they they are actually sticking by us, you know, because they know we’re in it together.

Lee Kantor: [00:17:39] And that’s a great example for other people. People don’t quit jobs. They usually quit bosses. So if you have a culture that really cares and and the and it’s authentic, then your people are going to stay.

Ron Jennings: [00:17:54] Yes, that is very true. And that’s that’s what we focus on.

Lee Kantor: [00:17:58] So now is this kind of this kind of empire you’ve built with these multiple brands and just the expansion and so many of them? Is this how you envisioned this when you first started out? I mean, there was this kind of beyond your wildest dreams because this is quite an achievement.

Ron Jennings: [00:18:18] Yes, this is what I you know, it’s one of those things, this is what I envisioned, but I didn’t realize that. Well, I guess I did realize it, but the fact of the matter was that you could take something and you could visualize it, and you can actually, you know, make it make it happen. And that’s that’s where we where we’re enjoying this. This is this is fun for us. My wife, my kids, they really enjoy this. They talk about it every day, you know, and then also growing out the brands, we don’t only we grow out of brands, not only for ourselves, but also to support other families. So, for example, you know, with our location in Colombia, we’re building, we’re looking at more locations there because, you know, we have general managers, you know, in the Colombia market that eventually want to become a district manager. But, you know, with, you know, they know that grown with us, they will get that opportunity. You know, as we grow out more locations and then, you know, one of our other locations in Charlotte, you know, our GM there, she is absolutely ready. And I guess in the last month or so, she has hired several managers from local franchises, restaurants, well established restaurants, you know, to come in to support her. And they are all ready to go and build this out because they know our vision and they are looking forward to it.

Lee Kantor: [00:20:05] It’s an amazing story. Congratulations on all the success. I mean, the impact that you’re making in your community is real and the ripple effects are amazing. I mean, you should be so proud of yourself. This is such a great story to be able to do what you’ve done. Congratulations.

Ron Jennings: [00:20:22] Thank you. Thank you, Lee. Definitely appreciate it. And you know, we we would not be able to do it without them.

Lee Kantor: [00:20:30] Well, what I mean with I have a thing I talk about in my company is with the right partners, you can do anything and it sounds like you’ve aligned yourself with the right folks.

Ron Jennings: [00:20:40] Yes. Yes, I definitely agree. I definitely agree.

Lee Kantor: [00:20:43] Now, if somebody wants to learn more about the AMW opportunity, is there a website for them?

Ron Jennings: [00:20:49] Um, yes, it’s. It is actually franchising that AMW restaurants dot com.

Lee Kantor: [00:20:59] Right? The website I got on my sheet is franchising A.W. restaurants.

Ron Jennings: [00:21:05] Yes, that’s correct.

Lee Kantor: [00:21:07] Well, Ron, thank you so much for sharing your story today. Like I said, you’re doing important work and we appreciate you.

Ron Jennings: [00:21:13] Yes. Thank you so much, Leigh. I definitely appreciate you.

Lee Kantor: [00:21:16] All right, this is Lee Kantor. We’ll see you next time on Franchise Marketing Radio.

 

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